Antiikki & Design
Antiikki & Design is your way to win the quality-conscious consumer’s heart! It’s a leading specialist publication in the field and has country’s top experts in the background. Antiikki & Design features articles about antiques and modern quality
design as well as art, interior design, collectibles and vintage. Our readers are
passionate home decorators or collectors who value education, culture and good quality. For advertisers, Antiikki & Design provides a unique target audience as well as a stylish and visually stunning media environment. The magazine also reaches a growing group of readers with interest in sustainable development – the perfect recipients for your offers of quality products and experiences.
Magazine's website: http://antiikkidesign.fi/ Follow us :
Advertisement sales
| Advertisement sales | Fokus Media Finland Oy |
|---|---|
| Contact person |
Jaana Lindvall-Harki +358 40 5821416 jaana.lindvall-harki@fokusmedia.fi |
| Www | https://fokusmedia.fi/media/yhteystiedot/ |
Contact info
| Publisher | Fokus Media Finland Oy |
|---|---|
| Visiting address |
Hämeentie 135 A 00560 Helsinki |
| Päätoimittaja | Mirva Saukkola |
Circulation or copies
| Issues per year | 10 |
|---|
Readership
| Readership | 67 000 |
|---|---|
| Total reach | 83 000 |
| How many times read | 2.5 |
| Minutes of reading | 63 min |
| Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 18.01.2023 | 29.12.2022 | Thema: Travel extra! Top attractions for antique and culture enthusiast. | ||
| 2 | 15.02.2023 | 27.01.2023 | Thema: : Old watches extra! Guide for watch collecting. | ||
| 3 | 15.03.2023 | 24.02.2023 | Thema: Atmospheric Easter issue. Gorgeous settings and silverware for festive dinner table. | ||
| 4 | 19.04.2023 | 31.03.2023 | Thema: Charming jewellery extra. | ||
| 5 | 17.05.2023 | 27.04.2023 | Thema: The big museum issue: summer’s best exhibitions. | ||
| 6 | 14.06.2023 | 26.05.2023 | Thema: Cultural destinations in homeland – charming mansions & home museums. | ||
| 7 | 23.08.2023 | 04.08.2023 | Thema: Habitare decoration extra! Combine new and old decoration. | ||
| 8 | 20.09.2023 | 01.09.2023 | Thema: Best exhibitions of the autumn. Book novelties for antique fans. | ||
| 9 | 18.10.2023 | 29.09.2023 | Thema: Antiikki & Design 30 years – the big fest issue! | ||
| 10 | 22.11.2023 | 03.11.2023 | Thema: Unforgettable Christmas. Gift tips, decorations & beautiful setting. |
Advertisement rates
2/1
Position: Not specified
Size excluding margin: 460 x 297 mm
4-colour price 6300 €
2/1
Position: First spread
Size excluding margin: 460 x 297 mm
4-colour price 6750 €
1/1
Position: Not specified
Size excluding margin: 230 x 297 mm
4-colour price 3980 €
1/1
Position: 2. Cover
Size excluding margin: 230 x 297 mm
4-colour price 4400 €
1/1
Position: 3. Cover
Size excluding margin: 230 x 297 mm
4-colour price 4400 €
1/1 takakansi
Position: Back cover
Size excluding margin: 230 x 262 mm
4-colour price 4550 €
1/2
Position: Not specified
Size excluding margin: 112 x 297 mm
4-colour price 2600 €
1/2
Position: Not specified
Size excluding margin: 230 x 146 mm
4-colour price 2600 €
1/4
Position: Not specified
Size excluding margin: 60 x 297 mm
4-colour price 1600 €
1/4
Position: Not specified
Size excluding margin: 230 x 74 mm
4-colour price 1600 €
1/4
Position: Not specified
Size excluding margin: 112 x 146 mm
4-colour price 1600 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Printing area mm | 195 x 267 mm |
| Bleed mm | 5 mm |
| Number of colums | 4 |
| Column width | 45 mm |
| Printing process | Offset |
| Binding | Adhesive binding |
Printing house
| Printer | Kroonpress AS , Viro |
|---|
Technical info / material
| Ad material delivery | https://ads.aikakausmedia.fi |
|---|---|
| Technical data | Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi tai/or aineistot.antiikkidesign@fokusmedia.fi |
Readers: 67 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Antiikki & Design Readers % |
Antiikki & Design Amount of readers |
|
| Readership (KMT 2023) | 67 000 | |||
| Total reach | 83 000 | |||
| Sex | Women | 51 | 74 | 49 580 |
| Men | 49 | 26 | 17 420 | |
| Native language | Finnish | 95 | 94 | 62 980 |
| Swedish | 5 | 6 | 4 020 | |
| Age | 15-24 y | 13 | 3 | 2 010 |
| 25-34 y | 14 | 4 | 2 680 | |
| 35-44 y | 14 | 3 | 2 010 | |
| 45-54 y | 14 | 13 | 8 710 | |
| 55-64 y | 16 | 19 | 12 730 | |
| 65+ y | 29 | 59 | 39 530 | |
| Gender + age | Female 15-29 years | 10 | 2 | 1 340 |
| Female 30-49 years | 14 | 7 | 4 690 | |
| Female 50+ years | 28 | 65 | 43 550 | |
| Male 15-29 years | 10 | 2 | 1 340 | |
| Male 30-49 years | 14 | 3 | 2 010 | |
| Male 50+ years | 24 | 20 | 13 400 | |
| Household position | Lives at home with parents | 7 | 2 | 1 340 |
| Lives alone | 28 | 28 | 18 760 | |
| Lives with spouse | 37 | 54 | 36 180 | |
| Lives with spouse and children | 24 | 13 | 8 710 | |
| Single parent | 2 | 2 | 1 340 | |
| Other | 3 | 1 | 670 | |
| Grandchildren under 18 years of age | Yes | 21 | 37 | 24 790 |
| No | 38 | 54 | 36 180 | |
| No answer (under 45 year olds) | 41 | 9 | 6 030 | |
| Profession | Top Management | 4 | 4 | 2 680 |
| white-collar worker, higher-level | 16 | 11 | 7 370 | |
| White-collar worker | 12 | 7 | 4 690 | |
| Worker | 10 | 4 | 2 680 | |
| Farmer | 1 | 1 | 670 | |
| Other entrepreneur | 3 | 3 | 2 010 | |
| Pensioner | 31 | 60 | 40 200 | |
| Student, pupil | 11 | 3 | 2 010 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 2 | 1 340 | |
| Other | 6 | 4 | 2 680 | |
| No answer | 3 | 2 | 1 340 | |
| Education | Elementary school | 5 | 6 | 4 020 |
| Secondary school | 7 | 7 | 4 690 | |
| Vocational | 28 | 25 | 16 750 | |
| High school | 14 | 12 | 8 040 | |
| University of Applied Sciences | 19 | 16 | 10 720 | |
| University | 27 | 32 | 21 440 | |
| Something else | 2 | 2 | 1 340 | |
| Size of the household | 1 pers | 28 | 28 | 18 760 |
| 2 pers | 38 | 53 | 35 510 | |
| 3 pers | 14 | 8 | 5 360 | |
| 4 pers | 12 | 6 | 4 020 | |
| 5+ pers | 7 | 4 | 2 680 | |
| Household income (gross) | Below 20 000 € /y | 11 | 7 | 4 690 |
| 20 000 - 35 000 € /y | 19 | 19 | 12 730 | |
| 35 001 - 50 000 € /y | 20 | 21 | 14 070 | |
| 50 001 - 85 000 € /y | 22 | 23 | 15 410 | |
| 85 001 - 100 000 € /y | 7 | 6 | 4 020 | |
| Over 100 000 € /y | 9 | 9 | 6 030 | |
| Don't want to tell | 5 | 8 | 5 360 | |
| Can't say / No answer | 7 | 5 | 3 350 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 63 650 |
| Don't know | 7 | 5 | 3 350 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 33 | 22 110 |
| Row house or semi-detached house | 15 | 14 | 9 380 | |
| Detached house | 47 | 47 | 31 490 | |
| Farm | 4 | 6 | 4 020 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 56 950 |
| Rented residence | 20 | 11 | 7 370 | |
| Right of residence apartment | 2 | 2 | 1 340 | |
| Something else | 1 | 1 | 670 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 47 | 31 490 |
| No | 59 | 52 | 34 840 | |
| Can not say | 1 | 1 | 670 | |
| Using AdBlocker or similar application | Yes | 19 | 8 | 5 360 |
| No | 76 | 86 | 57 620 | |
| Can not say | 5 | 5 | 3 350 | |
| Number of cars in household | One car | 45 | 49 | 32 830 |
| Two cars | 32 | 31 | 20 770 | |
| Three or more cars | 10 | 7 | 4 690 | |
| No car | 14 | 12 | 8 040 | |
| PUUTTUU | PUUTTUU | 22 | 27 | 18 090 |
| PUUTTUU | 67 | 59 | 39 530 | |
| PUUTTUU | 4 | 2 | 1 340 | |
| PUUTTUU | 8 | 7 | 4 690 | |
| PUUTTUU | 2 | 1 | 670 | |
| PUUTTUU | 8 | 12 | 8 040 | |
| PUUTTUU | 5 | 6 | 4 020 | |
| Advertising ban at the door / mailbox | Yes | 24 | 17 | 11 390 |
| No | 76 | 83 | 55 610 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 34 | 22 780 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 670 | |
| Retired | 31 | 60 | 40 200 | |
| Unemployed / laid off | 2 | 2 | 1 340 | |
| Schoolboy or student | 11 | 3 | 2 010 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 670 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 1 | 670 | |
| Participation in workplace procurement decisions | Yes | 25 | 17 | 11 390 |
| No | 25 | 17 | 11 390 | |
| Can't say / No answer | 50 | 66 | 44 220 | |
| Health services used in the household | Public health services | 85 | 88 | 58 960 |
| Employer - funded health care services | 49 | 31 | 20 770 | |
| Private, self-funded healthcare services | 39 | 55 | 36 850 | |
| Private health insurance services | 22 | 17 | 11 390 | |
| No health care | 1 | 1 | 670 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 24 | 16 080 |
| Turku or Tampere | 8 | 10 | 6 700 | |
| Oulu | 4 | 2 | 1 340 | |
| 70 000 - 150 000 inhabitants town | 13 | 9 | 6 030 | |
| Urban municipality | 27 | 26 | 17 420 | |
| Conurbation | 16 | 17 | 11 390 | |
| Countryside | 13 | 13 | 8 710 | |
| Pets in household | Cat | 17 | 15 | 10 050 |
| Dog | 26 | 18 | 12 060 | |
| Some other pet | 5 | 3 | 2 010 | |
| No pets | 59 | 68 | 45 560 | |
| Family with kids | Yes | 32 | 17 | 11 390 |
| No | 68 | 83 | 55 610 | |
| Use of glasses or contact lenses | Yes | 67 | 86 | 57 620 |
| No | 33 | 14 | 9 380 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 42 | 28 140 |
| 5-6 days a week | 4 | 6 | 4 020 | |
| 1-4 days a week | 26 | 31 | 20 770 | |
| Monthly | 24 | 15 | 10 050 | |
| Rarely | 23 | 6 | 4 020 | |
| Never | 7 | 1 | 670 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 24 | 16 080 |
| 5-6 days a week | 5 | 10 | 6 700 | |
| 1-4 days a week | 19 | 11 | 7 370 | |
| Monthly | 15 | 16 | 10 720 | |
| Rarely | 24 | 19 | 12 730 | |
| Never | 14 | 19 | 12 730 | |
| Can not say | 1 | 1 | 670 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 52 | 34 840 |
| 5-6 days a week | 4 | 6 | 4 020 | |
| 1-4 days a week | 23 | 23 | 15 410 | |
| Monthly | 13 | 5 | 3 350 | |
| Rarely | 21 | 11 | 7 370 | |
| Never | 7 | 2 | 1 340 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 50 | 33 500 |
| 5-6 days a week | 9 | 9 | 6 030 | |
| 1-4 days a week | 16 | 11 | 7 370 | |
| Monthly | 6 | 6 | 4 020 | |
| Rarely | 9 | 11 | 7 370 | |
| Never | 6 | 14 | 9 380 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 5 360 |
| 5-6 days a week | 4 | 8 | 5 360 | |
| 1-4 days a week | 44 | 50 | 33 500 | |
| Monthly | 17 | 13 | 8 710 | |
| Rarely | 20 | 17 | 11 390 | |
| Never | 9 | 4 | 2 680 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 19 | 12 730 |
| 5-6 days a week | 9 | 10 | 6 700 | |
| 1-4 days a week | 30 | 26 | 17 420 | |
| Monthly | 23 | 18 | 12 060 | |
| Rarely | 15 | 15 | 10 050 | |
| Never | 7 | 12 | 8 040 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 8 040 |
| 5-6 days a week | 10 | 5 | 3 350 | |
| 1-4 days a week | 22 | 14 | 9 380 | |
| Monthly | 10 | 7 | 4 690 | |
| Rarely | 11 | 9 | 6 030 | |
| Never | 31 | 53 | 35 510 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 67 | 44 890 |
| 5-6 days a week | 9 | 11 | 7 370 | |
| 1-4 days a week | 19 | 10 | 6 700 | |
| Monthly | 11 | 5 | 3 350 | |
| Rarely | 12 | 4 | 2 680 | |
| Never | 3 | 2 | 1 340 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 47 | 31 490 |
| 5-6 days a week | 12 | 11 | 7 370 | |
| 1-4 days a week | 22 | 17 | 11 390 | |
| Monthly | 11 | 6 | 4 020 | |
| Rarely | 12 | 12 | 8 040 | |
| Never | 7 | 6 | 4 020 | |
| Can not say | 0 | 2 | 1 340 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 34 | 22 780 |
| 5-6 days a week | 7 | 9 | 6 030 | |
| 1-4 days a week | 16 | 17 | 11 390 | |
| Monthly | 13 | 10 | 6 700 | |
| Rarely | 26 | 20 | 13 400 | |
| Never | 16 | 9 | 6 030 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 16 | 10 720 |
| 5-6 days a week | 10 | 6 | 4 020 | |
| 1-4 days a week | 21 | 14 | 9 380 | |
| Monthly | 14 | 12 | 8 040 | |
| Rarely | 21 | 28 | 18 760 | |
| Never | 16 | 24 | 16 080 | |
| Can not say | 1 | 1 | 670 | |
| The frequency of listening: Podcasts | Daily | 4 | 2 | 1 340 |
| 5-6 days a week | 3 | 5 | 3 350 | |
| 1-4 days a week | 9 | 5 | 3 350 | |
| Monthly | 13 | 10 | 6 700 | |
| Rarely | 28 | 25 | 16 750 | |
| Never | 41 | 52 | 34 840 | |
| Can not say | 2 | 2 | 1 340 | |
| User frequency and following: Social media | Daily | 57 | 45 | 30 150 |
| 5-6 days a week | 7 | 10 | 6 700 | |
| 1-4 days a week | 8 | 7 | 4 690 | |
| Monthly | 3 | 3 | 2 010 | |
| Rarely | 6 | 4 | 2 680 | |
| Never | 19 | 30 | 20 100 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 4 020 |
| 5-6 days a week | 5 | 1 | 670 | |
| 1-4 days a week | 11 | 6 | 4 020 | |
| Monthly | 8 | 6 | 4 020 | |
| Rarely | 22 | 24 | 16 080 | |
| Never | 40 | 55 | 36 850 | |
| Can not say | 1 | 1 | 670 | |
| User frequency: Instant messaging | Daily | 68 | 56 | 37 520 |
| 5-6 days a week | 9 | 11 | 7 370 | |
| 1-4 days a week | 10 | 12 | 8 040 | |
| Monthly | 3 | 4 | 2 680 | |
| Rarely | 3 | 3 | 2 010 | |
| Never | 8 | 14 | 9 380 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 79 | 52 930 |
| No | 41 | 20 | 13 400 | |
| Can not say | 1 | 1 | 670 | |
| I tend to buy tabloids | Yes | 8 | 17 | 11 390 |
| No | 90 | 82 | 54 940 | |
| Can not say | 2 | 1 | 670 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 62 | 41 540 |
| No | 52 | 37 | 24 790 | |
| Can not say | 2 | 0 | 0 | |
| I tend to buy single copy magazines | Yes | 17 | 24 | 16 080 |
| No | 81 | 74 | 49 580 | |
| Can not say | 2 | 2 | 1 340 | |
| PUUTTUU | PUUTTUU | 13 | 16 | 10 720 |
| PUUTTUU | 5 | 5 | 3 350 | |
| PUUTTUU | 7 | 8 | 5 360 | |
| PUUTTUU | 15 | 15 | 10 050 | |
| PUUTTUU | 8 | 7 | 4 690 | |
| PUUTTUU | 7 | 3 | 2 010 | |
| PUUTTUU | 10 | 10 | 6 700 | |
| PUUTTUU | 6 | 4 | 2 680 | |
| PUUTTUU | 9 | 6 | 4 020 | |
| PUUTTUU | 9 | 8 | 5 360 | |
| PUUTTUU | 4 | 5 | 3 350 | |
| PUUTTUU | 5 | 4 | 2 680 | |
| PUUTTUU | 13 | 12 | 8 040 | |
| PUUTTUU | 8 | 11 | 7 370 | |
| PUUTTUU | 13 | 11 | 7 370 | |
| PUUTTUU | 7 | 9 | 6 030 | |
| PUUTTUU | 8 | 6 | 4 020 | |
| PUUTTUU | 3 | 2 | 1 340 | |
| PUUTTUU | 56 | 62 | 41 540 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 57 | 38 190 |
| PUUTTUU | 40 | 40 | 26 800 | |
| PUUTTUU | 2 | 3 | 2 010 | |
| PUUTTUU | PUUTTUU | 87 | 92 | 61 640 |
| PUUTTUU | 11 | 8 | 5 360 | |
| PUUTTUU | 1 | 1 | 670 | |
| PUUTTUU | PUUTTUU | 73 | 80 | 53 600 |
| PUUTTUU | 25 | 18 | 12 060 | |
| PUUTTUU | 2 | 2 | 1 340 | |
| PUUTTUU | PUUTTUU | 81 | 88 | 58 960 |
| PUUTTUU | 18 | 12 | 8 040 | |
| PUUTTUU | 2 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 57 | 52 | 34 840 |
| PUUTTUU | 41 | 46 | 30 820 | |
| PUUTTUU | 1 | 2 | 1 340 | |
| PUUTTUU | PUUTTUU | 30 | 27 | 18 090 |
| PUUTTUU | 63 | 65 | 43 550 | |
| PUUTTUU | 7 | 8 | 5 360 | |
| PUUTTUU | PUUTTUU | 84 | 94 | 62 980 |
| PUUTTUU | 15 | 7 | 4 690 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 43 | 28 810 |
| PUUTTUU | 57 | 56 | 37 520 | |
| PUUTTUU | 2 | 2 | 1 340 | |
| PUUTTUU | PUUTTUU | 86 | 91 | 60 970 |
| PUUTTUU | 14 | 10 | 6 700 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 30 | 29 | 19 430 |
| PUUTTUU | 65 | 67 | 44 890 | |
| PUUTTUU | 5 | 5 | 3 350 | |
| PUUTTUU | PUUTTUU | 39 | 40 | 26 800 |
| PUUTTUU | 60 | 59 | 39 530 | |
| PUUTTUU | 1 | 1 | 670 | |
| PUUTTUU | PUUTTUU | 67 | 75 | 50 250 |
| PUUTTUU | 30 | 22 | 14 740 | |
| PUUTTUU | 3 | 3 | 2 010 | |
| PUUTTUU | PUUTTUU | 67 | 78 | 52 260 |
| PUUTTUU | 31 | 20 | 13 400 | |
| PUUTTUU | 3 | 2 | 1 340 | |
| PUUTTUU | PUUTTUU | 67 | 64 | 42 880 |
| PUUTTUU | 30 | 33 | 22 110 | |
| PUUTTUU | 2 | 2 | 1 340 | |
Antiikki & Design magazine's reader profile / Source NRS 2023