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Apu Terveys

Apu Terveys offers reliable, practical information about health, weight watching, exercise, food and nutrition. The people making the magazine are the field’s best professionals and the experts are Finnish top researchers and doctors. The reader: Adult women and men interested in their own health and the health of their loved ones.

Magazine's website: https://www.terve.fi/lehdet/apu-terveys

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-apu-terveys-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Marja Aarnipuro
Tuottaja Milla Talja

Circulation or copies

Copies 45000
Issues per year 10

Readership

Readership 146 000
Total reach 0
How many times read 2.2
Minutes of reading 58 min
Sources NRS 2021

Online audience

Magazine's website http://www.terve.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
602 649
-1.34 %
November 2019
610 808
-8.69 %
October 2019
668 952
-3.71 %
September 2019
694 691
-9.2 %
August 2019
765 064
0.97 %
July 2019
757 721
3.74 %
June 2019
730 396
-6.26 %
May 2019
779 166
-3.35 %
April 2019
806 205
-21.33 %
March 2019
1 024 786
-5.28 %
February 2019
1 081 879
-14.47 %
January 2019
1 264 853
14 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 159 000
-0.78 %
November 2019
2 176 000
-15.17 %
October 2019
2 565 000
-5 %
September 2019
2 700 000
-14.88 %
August 2019
3 172 000
-3.17 %
July 2019
3 276 000
3.31 %
June 2019
3 171 000
-4.72 %
May 2019
3 328 000
-2.03 %
April 2019
3 397 000
-26.79 %
March 2019
4 640 000
-9.75 %
February 2019
5 141 000
-16.04 %
January 2019
6 123 000
19.1 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 22.12.2020 Thema: Brain health for elderly people. Intestinal microbes. Health technology. Constipation.
2 18.02.2021 27.01.2021 Thema: Everyday activeness, Muscle strength and balance. Incontinence. High-protein snacks.
3 25.03.2021 03.03.2021 Thema: Change extra. Lifestyle overhauls. Sleep apnea. Snoring. Omega fatty acids.
4 29.04.2021 07.04.2021 Thema: Diabetes. What do we know about this common disease now? Healthy joints. Pain-free life after knee arthroplasty. Health from culture. Music improves brain health. The many myths associated with milk.
5 10.06.2021 19.05.2021 Thema: Tick diseases. Bunions. Sunscreens. Allergies.
6 22.07.2021 30.06.2021 Thema: Blood clots. Heartburn. Annual care for the elderly.
7 26.08.2021 04.08.2021 Thema: Good sleep. Restless feet. Oral health. Tooth extraction . All out of the vegetables
8 30.09.2021 08.09.2021 Thema: Manage back pain. Vaccines for the elderly. Mood nutrition.
9 04.11.2021 13.10.2021 Thema: Depression and self-care. Identify rheumatoid arthritis and fractures. How to use anti-inflammatory drugs.
10 09.12.2021 16.11.2021 Thema: Shoulder problems. Sexuality. Nutrition for hair and nails.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 7500 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 8250 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 3750 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 4125 €

1/1

Position: Back cover

Size including margin: 230x297 mm

4-colour price 4125 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 2625 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 2625 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 2250 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 2250 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 1970 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 1970 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 1970 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery
Technical data Ilmoitusaineistot : ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila

Readers: 146 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Apu Terveys
Readers %
Apu Terveys
Amount of readers
SexWomen5172105 120
Men492840 880
Age15-24 y1334 380
25-34 y1422 920
35-44 y1422 920
45-54 y14811 680
55-64 y161826 280
65+ y296797 820
Gender + ageFemale 15-29 years1034 380
Female 30-49 years1445 840
Female 50+ years286594 900
Male 15-29 years1011 460
Male 30-49 years1422 920
Male 50+ years242536 500
Household positionLives at home with parents722 920
Lives alone273551 100
Lives with spouse375073 000
Lives with spouse and children23913 140
Single parent222 920
Other322 920
ProfessionTop Management411 460
white-collar worker, higher-level1557 300
White-collar worker13811 680
Worker1045 840
Farmer111 460
Other entrepreneur322 920
Pensioner3171103 660
Student, pupil1234 380
Homewife, home dad100
Unemployed322 920
Other422 920
No answer311 460
EducationElementary school61318 980
Secondary school71116 060
Vocational293754 020
High school13913 140
University of Applied Sciences181014 600
University251724 820
Something else222 920
Size of the household1 pers283754 020
2 pers395174 460
3 pers14811 680
4 pers1234 380
5+ pers722 920
Household income (gross)Below 20 000 € /y131420 440
20 000 - 35 000 € /y213551 100
35 001 - 50 000 € /y202029 200
50 001 - 85 000 € /y211826 280
85 001 - 100 000 € /y622 920
Over 100 000 € /y622 920
Don't want to tell6710 220
Can't say / No answer734 380
Decision-maker in grocery purchasesYes9495138 700
Don't know645 840
Can not say111 460
HousingApartment343043 800
Row house or semi-detached house171927 740
Detached house444464 240
Farm468 760
Something else111 460
Can not say000
Ownership of housingOwner-occupied residence7484122 640
Rented residence221217 520
Right of residence apartment222 920
Something else122 920
Can not say100
Cottage or holiday home in regular useYes415073 000
No584971 540
Can not say111 460
Number of cars in householdOne car465580 300
Two cars302637 960
Three or more cars10710 220
No car141217 520
Advertising ban at the door / mailboxYes241116 060
No7688128 480
Can not say111 460
lifecycleIn paid job, entrepreneur, freelancer, farmer502232 120
Temporarily absent (= time off from work, care or study, maternity leave)111 460
Retired3171103 660
Unemployed / laid off322 920
Schoolboy or student1234 380
Housewife or father100
In the military or performing civilian service000
Other111 460
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231116 060
No251014 600
Can't say / No answer5178113 880
Health services used in the householdPublic health services8593135 780
Employer - funded health care services492232 120
Private, self-funded healthcare services384565 700
Private health insurance services211318 980
No health care111 460
Can not say100
Type of municipality (7 class)Greater Helsinki191217 520
Turku or Tampere8811 680
Oulu422 920
70 000 - 150 000 inhabitants town131318 980
Urban municipality272840 880
Conurbation162130 660
Countryside131623 360
Pets in householdCat171623 360
Dog262130 660
Some other pet522 920
No pets606696 360
Family with kidsYes311116 060
No6989129 940
Use of glasses or contact lensesYes6888128 480
No321217 520
How often different content is read
The frequency of reading: Print magazinesDaily153449 640
5-6 days a week41014 600
1-4 days a week283652 560
Monthly251217 520
Rarely2168 760
Never522 920
Can not say000
The frequency of reading: Magazine content in digital formatDaily201724 820
5-6 days a week545 840
1-4 days a week192029 200
Monthly161318 980
Rarely252637 960
Never131927 740
Can not say111 460
The frequency of reading: Print newspapers or afternoon papersDaily346290 520
5-6 days a week5710 220
1-4 days a week231927 740
Monthly1445 840
Rarely19710 220
Never522 920
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534565 700
5-6 days a week10913 140
1-4 days a week171724 820
Monthly645 840
Rarely91420 440
Never51116 060
Can not say011 460
The frequency of reading: Free and free delivery newspapersDaily61014 600
5-6 days a week5710 220
1-4 days a week425377 380
Monthly181420 440
Rarely201116 060
Never845 840
Can not say111 460
The frequency of watching: Free online TV servicesDaily171724 820
5-6 days a week101014 600
1-4 days a week312739 420
Monthly201420 440
Rarely151927 740
Never61217 520
Can not say111 460
The frequency of watching: Pay TV and streaming servicesDaily15710 220
5-6 days a week1068 760
1-4 days a week191116 060
Monthly9811 680
Rarely11811 680
Never355986 140
Can not say122 920
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4875109 500
5-6 days a week10913 140
1-4 days a week19811 680
Monthly1145 840
Rarely1022 920
Never322 920
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385478 840
5-6 days a week131116 060
1-4 days a week231521 900
Monthly968 760
Rarely10710 220
Never7710 220
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244362 780
5-6 days a week7811 680
1-4 days a week171724 820
Monthly11710 220
Rarely261826 280
Never1468 760
Can not say122 920
The frequency of listening: Programs of commercial radio channelsDaily181420 440
5-6 days a week10710 220
1-4 days a week231724 820
Monthly131014 600
Rarely202536 500
Never162536 500
Can not say122 920
The frequency of listening: PodcastsDaily311 460
5-6 days a week211 460
1-4 days a week934 380
Monthly1257 300
Rarely262029 200
Never446391 980
Can not say468 760
User frequency and following: Social mediaDaily564565 700
5-6 days a week657 300
1-4 days a week9913 140
Monthly345 840
Rarely5710 220
Never192840 880
Can not say011 460
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1134 380
5-6 days a week522 920
1-4 days a week1168 760
Monthly868 760
Rarely242739 420
Never405478 840
Can not say122 920
User frequency: Instant messaging Daily644261 320
5-6 days a week101521 900
1-4 days a week101217 520
Monthly468 760
Rarely334 380
Never92029 200
Can not say111 460
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5978113 880
No402232 120
Can not say111 460
I tend to buy tabloidsYes92029 200
No8978113 880
Can not say111 460
A paid Finnish magazine is subscribed to my household (print or digital)Yes506899 280
No493145 260
Can not say211 460
I tend to buy single copy magazinesYes182333 580
No8075109 500
Can not say222 920

Apu Terveys magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.