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Apu Terveys

Apu Terveys

Apu Terveys offers reliable, practical information about health, weight watching, exercise, food and nutrition. The people making the magazine are the field’s best professionals and the experts are Finnish top researchers and doctors. The reader: Adult women and men interested in their own health and the health of their loved ones.

Magazine's website: https://apu.fi/lehdet/apu-terveys

You're looking at rate card information for the year 2023. Switch to year 2024.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-apu-terveys-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Marja Aarnipuro
Tuottaja Milla Talja

Circulation or copies

Copies 45000
Issues per year 10

Readership

Readership 119 000
Total reach 0
How many times read 2.4
Minutes of reading 73 min
Sources KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 11.01.2023 15.12.2022 Thema: Memory and brain. Protein supplements.
2 15.02.2023 23.01.2023 Thema: Age and recovery. Pharmacy cosmetics. Nervous system.
3 22.03.2023 27.02.2023 Thema: Non-drug pain relief. Dry eyes.
4 26.04.2023 30.03.2023 Thema: Get your stomach working. Why am I always tired? Shingles.
5 07.06.2023 12.05.2023 Thema: Love, sex and dry mucosa. Fix your feet for the summer.
6 19.07.2023 26.06.2023 Thema: Good fats. Lymph circulation.
7 23.08.2023 31.07.2023 Thema: What does blood tell about our health? Clean between your teeth!
8 27.09.2023 04.09.2023 Thema: Zink and the flu. Healthy ways to cook.
9 01.11.2023 09.10.2023 Thema: Strong heart. How to survive grief? A guide to emollient creams.
10 07.12.2023 13.11.2023 Thema: Age-related hearing loss. A guide to vitamins for ageing people.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 7875 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 8663 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 3938 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 4331 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 4331 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 4331 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 2756 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 2756 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 2363 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 2363 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2069 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2069 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2069 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery
Technical data

Readers: 119 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Apu Terveys
Readers %		 Apu Terveys
Amount of readers
Readership (KMT 2023) 119 000
Total reach 0
SexWomen516880 920
Men493238 080
Native languageFinnish9599117 810
Swedish511 190
Age15-24 y1322 380
25-34 y1422 380
35-44 y1433 570
45-54 y1478 330
55-64 y161517 850
65+ y297184 490
Gender + ageFemale 15-29 years1022 380
Female 30-49 years1444 760
Female 50+ years286273 780
Male 15-29 years1011 190
Male 30-49 years1433 570
Male 50+ years242833 320
Household positionLives at home with parents711 190
Lives alone283339 270
Lives with spouse375363 070
Lives with spouse and children241113 090
Single parent211 190
Other311 190
Grandchildren under 18 years of ageYes213541 650
No385869 020
No answer (under 45 year olds)4178 330
ProfessionTop Management422 380
white-collar worker, higher-level1655 950
White-collar worker1278 330
Worker1044 760
Farmer111 190
Other entrepreneur311 190
Pensioner317488 060
Student, pupil1122 380
Homewife, home dad000
Unemployed211 190
Other622 380
No answer322 380
EducationElementary school51517 850
Secondary school71011 900
Vocational283339 270
High school141011 900
University of Applied Sciences191315 470
University271821 420
Something else211 190
Size of the household1 pers283440 460
2 pers385261 880
3 pers1489 520
4 pers1233 570
5+ pers722 380
Household income (gross)Below 20 000 € /y111113 090
20 000 - 35 000 € /y192732 130
35 001 - 50 000 € /y202529 750
50 001 - 85 000 € /y221821 420
85 001 - 100 000 € /y744 760
Over 100 000 € /y955 950
Don't want to tell589 520
Can't say / No answer733 570
Decision-maker in grocery purchasesYes9395113 050
Don't know744 760
Can not say111 190
HousingApartment322934 510
Row house or semi-detached house151517 850
Detached house475160 690
Farm467 140
Something else100
Can not say000
Ownership of housingOwner-occupied residence7685101 150
Rented residence201113 090
Right of residence apartment244 760
Something else100
Can not say100
Cottage or holiday home in regular useYes404452 360
No595565 450
Can not say111 190
Using AdBlocker or similar applicationYes1978 330
No7686102 340
Can not say578 330
Number of cars in householdOne car455464 260
Two cars322934 510
Three or more cars1067 140
No car141113 090
PUUTTUUPUUTTUU223136 890
PUUTTUU675565 450
PUUTTUU411 190
PUUTTUU878 330
PUUTTUU211 190
PUUTTUU81011 900
PUUTTUU567 140
Advertising ban at the door / mailboxYes241011 900
No7689105 910
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer522124 990
Temporarily absent (= time off from work, care or study, maternity leave)111 190
Retired317488 060
Unemployed / laid off211 190
Schoolboy or student1122 380
Housewife or father000
In the military or performing civilian service000
Other111 190
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes251113 090
No251011 900
Can't say / No answer507994 010
Health services used in the householdPublic health services8591108 290
Employer - funded health care services492023 800
Private, self-funded healthcare services395059 500
Private health insurance services221011 900
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191315 470
Turku or Tampere867 140
Oulu411 190
70 000 - 150 000 inhabitants town131416 660
Urban municipality273238 080
Conurbation161821 420
Countryside131517 850
Pets in householdCat171416 660
Dog261720 230
Some other pet533 570
No pets596982 110
Family with kidsYes321214 280
No6888104 720
Use of glasses or contact lensesYes6785101 150
No331517 850
How often different content is read
The frequency of reading: Print magazinesDaily153339 270
5-6 days a week4910 710
1-4 days a week263238 080
Monthly241517 850
Rarely231011 900
Never711 190
Can not say100
The frequency of reading: Magazine content in digital formatDaily212327 370
5-6 days a week555 950
1-4 days a week191416 660
Monthly151416 660
Rarely242327 370
Never141922 610
Can not say111 190
The frequency of reading: Print newspapers or afternoon papersDaily305565 450
5-6 days a week4910 710
1-4 days a week232124 990
Monthly1378 330
Rarely2178 330
Never722 380
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545363 070
5-6 days a week967 140
1-4 days a week161214 280
Monthly6910 710
Rarely91315 470
Never678 330
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5910 710
5-6 days a week455 950
1-4 days a week446071 400
Monthly171315 470
Rarely20910 710
Never933 570
Can not say111 190
The frequency of watching: Free online TV servicesDaily151720 230
5-6 days a week91113 090
1-4 days a week302327 370
Monthly232023 800
Rarely151720 230
Never71113 090
Can not say111 190
The frequency of watching: Pay TV and streaming servicesDaily161113 090
5-6 days a week1044 760
1-4 days a week221315 470
Monthly1067 140
Rarely111214 280
Never315464 260
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily457386 870
5-6 days a week91011 900
1-4 days a week1989 520
Monthly1144 760
Rarely1233 570
Never311 190
Can not say011 190
The frequency of watching: Programs of commercial TV channelsDaily354958 310
5-6 days a week121315 470
1-4 days a week221720 230
Monthly1167 140
Rarely1267 140
Never7910 710
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223845 220
5-6 days a week7910 710
1-4 days a week161720 230
Monthly1389 520
Rarely261821 420
Never16910 710
Can not say111 190
The frequency of listening: Programs of commercial radio channelsDaily161416 660
5-6 days a week1078 330
1-4 days a week211517 850
Monthly141113 090
Rarely212630 940
Never162630 940
Can not say111 190
The frequency of listening: PodcastsDaily411 190
5-6 days a week322 380
1-4 days a week944 760
Monthly1355 950
Rarely282226 180
Never416071 400
Can not say255 950
User frequency and following: Social mediaDaily574654 740
5-6 days a week778 330
1-4 days a week878 330
Monthly333 570
Rarely667 140
Never193136 890
Can not say011 190
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1367 140
5-6 days a week522 380
1-4 days a week1155 950
Monthly867 140
Rarely222327 370
Never405767 830
Can not say111 190
User frequency: Instant messaging Daily684857 120
5-6 days a week91214 280
1-4 days a week101416 660
Monthly344 760
Rarely355 950
Never81720 230
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes588095 200
No412023 800
Can not say100
I tend to buy tabloidsYes81720 230
No908095 200
Can not say222 380
A paid Finnish magazine is subscribed to my household (print or digital)Yes466577 350
No523440 460
Can not say200
I tend to buy single copy magazinesYes172630 940
No817184 490
Can not say233 570
PUUTTUUPUUTTUU131922 610
PUUTTUU522 380
PUUTTUU778 330
PUUTTUU151720 230
PUUTTUU889 520
PUUTTUU744 760
PUUTTUU10910 710
PUUTTUU644 760
PUUTTUU989 520
PUUTTUU9910 710
PUUTTUU444 760
PUUTTUU544 760
PUUTTUU131821 420
PUUTTUU8910 710
PUUTTUU131214 280
PUUTTUU71113 090
PUUTTUU867 140
PUUTTUU333 570
PUUTTUU565767 830
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585869 020
PUUTTUU404148 790
PUUTTUU222 380
PUUTTUUPUUTTUU8792109 480
PUUTTUU1178 330
PUUTTUU111 190
PUUTTUUPUUTTUU738196 390
PUUTTUU251720 230
PUUTTUU222 380
PUUTTUUPUUTTUU8185101 150
PUUTTUU181416 660
PUUTTUU211 190
PUUTTUUPUUTTUU575869 020
PUUTTUU414249 980
PUUTTUU111 190
PUUTTUUPUUTTUU302934 510
PUUTTUU636273 780
PUUTTUU789 520
PUUTTUUPUUTTUU8494111 860
PUUTTUU1567 140
PUUTTUU111 190
PUUTTUUPUUTTUU414351 170
PUUTTUU575666 640
PUUTTUU222 380
PUUTTUUPUUTTUU8688104 720
PUUTTUU141011 900
PUUTTUU111 190
PUUTTUUPUUTTUU302529 750
PUUTTUU657083 300
PUUTTUU567 140
PUUTTUUPUUTTUU394249 980
PUUTTUU605767 830
PUUTTUU122 380
PUUTTUUPUUTTUU677892 820
PUUTTUU301922 610
PUUTTUU333 570
PUUTTUUPUUTTUU677690 440
PUUTTUU312327 370
PUUTTUU322 380
PUUTTUUPUUTTUU676880 920
PUUTTUU302934 510
PUUTTUU222 380

Apu Terveys magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.

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