Finnish Magazine Rate Cards

Apu

Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story. The reader: Finnish men and women who build wellbeing and value their health and environment.

Magazine's website: https://www.apu.fi/ Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-apu-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	apu@a-lehdet.fi
Vastaava päätoimittaja	Iina Artima-Kyrki
Päätoimittaja	Marja Aarnipuro
Toimituspäällikkö/AD	Samuli Häkkilä
Toimituspäällikkö	Samuli Isola
Toimituspäällikkö	Mikko Vienonen
Johtava AD	Timo Tervoja

Circulation or copies

Issues per year	52

Readership

Readership	258 000
Total reach	455 000
How many times read	2.3
Minutes of reading	80 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.apu.fi/

Average weekly reach Source: FIAM

August 2023

214 110

-6.16 %

July 2023

228 168

9.83 %

June 2023

207 753

17.54 %

May 2023

176 752

8.24 %

April 2023

163 303

-18.58 %

March 2023

200 573

0.13 %

February 2023

200 311

-21.48 %

January 2023

255 120

-6.82 %

December 2022

273 787

6.79 %

November 2022

256 372

-18.68 %

October 2022

315 246

40.58 %

September 2022

224 245

-24.66 %

Average weekly pageviews Source: FIAM

August 2023

488 852

-6.91 %

July 2023

525 132

17.21 %

June 2023

448 025

9.01 %

May 2023

411 007

8.19 %

April 2023

379 891

-18.24 %

March 2023

464 632

3.25 %

February 2023

450 014

-24.14 %

January 2023

593 178

-12.27 %

December 2022

676 123

-3.78 %

November 2022

702 648

-14.8 %

October 2022

824 741

30.93 %

September 2022

629 893

-29.76 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2023		21.12.2022		Thema: Apus January celebration special: Apu turns 90 and gives a captivating account of the phenomena of the past decades in Finland. Health: Ask Dr Kiminkinen. Food: Baking.
2	12.01.2023		28.12.2022		Thema: Health: Ask about nutrition. Food: Light and healthy.
3	19.01.2023		04.01.2023		Thema: Travel extra: The best luxury trips of the year – Greece. Health: Ask Dr Kiminkinen. Food: Special diet.
4	26.01.2023		12.01.2023		Thema: Spring book tips. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
5	02.02.2023		19.01.2023		Thema: Apus February celebration special. Health: Ask Dr Kiminkinen. Food: Baking.
6	09.02.2023		26.01.2023		Thema: Health: Ask about nutrition. Food: Light and healthy.
7	16.02.2023		02.02.2023		Thema: Health extra. Dry eyes. Ask Dr Kiminkinen. Food: Special diet.
8	23.02.2023		09.02.2023		Thema: Birthday special: Apu turns 90! A magazine designed by young people and created with them.
9	02.03.2023		16.02.2023		Thema: Apus March celebration special. Health: Ask Dr Kiminkinen. Food: Baking.
10	09.03.2023		23.02.2023		Thema: Health: Ask about nutrition. Food: Light and healthy.
11	16.03.2023		02.03.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
12	23.03.2023		09.03.2023		Thema: Travel extra: Europes fabulous city destinations – Stockholm and the Spanish Costa del Sol. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
13	30.03.2023		16.03.2023		Thema: Health: Ask Dr Kiminkinen. Food: A wonderful Easter feast.
14	05.04.2023		22.03.2023		Thema: Apus April celebration special. Health: Ask about nutrition. Food: Light and healthy.
15	13.04.2023		28.03.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
16	20.04.2023		04.04.2023		Thema: Health extra. Stop to allergies. Health: Ask Pippa Laukka about exercise and wellbeing. Parliamentary election. Food: Quick and easy.
17	27.04.2023		13.04.2023		Thema: Book tips for mothers. Health: Ask Dr Kiminkinen. Food: Baking.
18	04.05.2023		19.04.2023		Thema: Apus May celebration special. Health: Ask about nutrition. Food: Light and healthy.
19	11.05.2023		26.04.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
20	17.05.2023		03.05.2023		Thema: Travel extra: Best of Finnish summer, cities, nature destinations and new discoveries. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
21	25.05.2023		10.05.2023		Thema: Health: Ask Dr Kiminkinen. Food: Baking.
22	01.06.2023		17.05.2023		Thema: Apus June celebration special. Health: Ask about nutrition. Food: Light and healthy.
23	08.06.2023		25.05.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
24	15.06.2023		01.06.2023		Thema: Health extra. Lower cholesterol with home remedies. Ask Pippa Laukka about exercise and wellbeing. Food: A delicious Midsummer and BBQ season menu.
25	21.06.2023		07.06.2023		Thema: Midsummer special. Detective story extra. A summertime detective story begins. Health: Ask Dr Kiminkinen. Food: Baking.
26	29.06.2023		14.06.2023		Thema: Health: Ask about nutrition. Food: Light and healthy.
27	06.07.2023		21.06.2023		Thema: Apus July celebration special. Health: Ask Dr Kiminkinen. Food: Special diet.
28	13.07.2023		29.06.2023		Thema: Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
29	20.07.2023		06.07.2023		Thema: Travel extra: Budget destinations and no-fly holidays, train and ferry trips – Estonia and Finland. Health: Ask Dr Kiminkinen. Food: Baking.
30	27.07.2023		13.07.2023		Thema: Health: Ask about nutrition. Food: Light and healthy.
31	03.08.2023		20.07.2023		Thema: Apus August celebration special. Health: Ask Dr Kiminkinen. Food: Special diet.
32	10.08.2023		27.07.2023		Thema: Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
33	17.08.2023		03.08.2023		Thema: Health: Ask Dr Kiminkinen. Food: Baking.
34	24.08.2023		10.08.2023		Thema: Health extra. Self-care for sleep problems, melatonin and other options. Ask about nutrition. Food: Light and healthy.
35	31.08.2023		17.08.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
36	07.09.2023		24.08.2023		Thema: Apus September celebration special. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
37	14.09.2023		31.08.2023		Thema: Autumn book tips. Health: Ask Dr Kiminkinen. Food: Baking.
38	21.09.2023		07.09.2023		Thema: Travel extra: Sea and sun, easy family holidays and exotic destinations – the Canary Islands and Thailand. Health: Ask about nutrition. Food: Light and healthy.
39	28.09.2023		14.09.2023		Thema: Health: Ask Dr Kiminkinen. Food: Special diet.
40	05.10.2023		21.09.2023		Thema: Apus October celebration special. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
41	12.10.2023		28.09.2023		Thema: Health: Ask Dr Kiminkinen. Food: Baking.
42	19.10.2023		05.10.2023		Thema: Health extra. Enhance your immunity: vitamins and minerals. Ask about nutrition. Food: Light and healthy.
43	26.10.2023		12.10.2023		Thema: Fathers Day book tips. Health: Ask Dr Kiminkinen. Food: Special diet.
44	02.11.2023		19.10.2023		Thema: Apus November celebration special. Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
45	09.11.2023		26.10.2023		Thema: Health: Ask Dr Kiminkinen. Food: Baking.
46	16.11.2023		02.11.2023		Thema: Health: Ask about nutrition. Food: Light and healthy.
47	23.11.2023		09.11.2023		Thema: Travel extra: Perk up your winter with a ski holiday, convenient winter destinations in Finland and Europe. Health: Ask Dr Kiminkinen. Food: Special diet.
48	30.11.2023		16.11.2023		Thema: Health: Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.
49	07.12.2023		23.11.2023		Thema: Apus December celebration special. Health: Ask Dr Kiminkinen. Food: Baking.
50	14.12.2023		29.11.2023		Thema: Christmas book tips. Health: Ask about nutrition. Food: A trendy Christmas menu.
51	20.12.2023		04.12.2023		Thema: Christmas special. Health: Ask Dr Kiminkinen. Food: Special diet.
52	28.12.2023		12.12.2023		Thema: Health extra. Intimate area self-care. Ask Pippa Laukka about exercise and wellbeing. Food: Quick and easy.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 12884 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 14060 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 7298 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 8001 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 8001 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 8001 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 5103 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 5103 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 4400 €

1/3

Position: Not specified

Size including margin: 72x 280 mm

4-colour price 4400 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 3864 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 3864 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 3864 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
Bleed mm	5 mm
Number of colums	4
Column width	44 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	UPC Print - Finland , Vasa

Technical info / material

Ad material delivery
Technical data	Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.

Readers: 258 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Apu Readers %	Apu Amount of readers
Readership (KMT 2023)	258 000
Total reach	455 000
Sex	Women	51	61	157 380
Sex	Men	49	39	100 620

Native language	Finnish	95	98	252 840
Native language	Swedish	5	2	5 160

Age	15-24 y	13	2	5 160
	25-34 y	14	2	5 160
	35-44 y	14	4	10 320
	45-54 y	14	9	23 220
	55-64 y	16	15	38 700
	65+ y	29	68	175 440

Gender + age	Female 15-29 years	10	2	5 160
	Female 30-49 years	14	5	12 900
	Female 50+ years	28	54	139 320
	Male 15-29 years	10	1	2 580
	Male 30-49 years	14	4	10 320
	Male 50+ years	24	34	87 720

Household position	Lives at home with parents	7	1	2 580
	Lives alone	28	31	79 980
	Lives with spouse	37	53	136 740
	Lives with spouse and children	24	12	30 960
	Single parent	2	1	2 580
	Other	3	2	5 160

Grandchildren under 18 years of age	Yes	21	36	92 880
	No	38	56	144 480
	No answer (under 45 year olds)	41	8	20 640

Profession	Top Management	4	2	5 160
	white-collar worker, higher-level	16	7	18 060
	White-collar worker	12	7	18 060
	Worker	10	5	12 900
	Farmer	1	1	2 580
	Other entrepreneur	3	2	5 160
	Pensioner	31	69	178 020
	Student, pupil	11	2	5 160
	Homewife, home dad	0	0	0
	Unemployed	2	1	2 580
	Other	6	3	7 740
	No answer	3	1	2 580

Education	Elementary school	5	12	30 960
	Secondary school	7	11	28 380
	Vocational	28	32	82 560
	High school	14	10	25 800
	University of Applied Sciences	19	14	36 120
	University	27	19	49 020
	Something else	2	2	5 160

Size of the household	1 pers	28	30	77 400
	2 pers	38	55	141 900
	3 pers	14	8	20 640
	4 pers	12	4	10 320
	5+ pers	7	2	5 160

Household income (gross)	Below 20 000 € /y	11	10	25 800
	20 000 - 35 000 € /y	19	27	69 660
	35 001 - 50 000 € /y	20	24	61 920
	50 001 - 85 000 € /y	22	19	49 020
	85 001 - 100 000 € /y	7	5	12 900
	Over 100 000 € /y	9	5	12 900
	Don't want to tell	5	7	18 060
	Can't say / No answer	7	3	7 740

Decision-maker in grocery purchases	Yes	93	94	242 520
	Don't know	7	5	12 900
	Can not say	1	0	0

Housing	Apartment	32	26	67 080
	Row house or semi-detached house	15	15	38 700
	Detached house	47	52	134 160
	Farm	4	5	12 900
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	219 300
	Rented residence	20	11	28 380
	Right of residence apartment	2	3	7 740
	Something else	1	1	2 580
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	116 100
	No	59	54	139 320
	Can not say	1	1	2 580

Using AdBlocker or similar application	Yes	19	8	20 640
	No	76	86	221 880
	Can not say	5	6	15 480

Number of cars in household	One car	45	54	139 320
	Two cars	32	30	77 400
	Three or more cars	10	7	18 060
	No car	14	10	25 800

PUUTTUU	PUUTTUU	22	28	72 240
	PUUTTUU	67	60	154 800
	PUUTTUU	4	1	2 580
	PUUTTUU	8	8	20 640
	PUUTTUU	2	1	2 580
	PUUTTUU	8	8	20 640
	PUUTTUU	5	7	18 060

Advertising ban at the door / mailbox	Yes	24	11	28 380
	No	76	88	227 040
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	26	67 080
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 580
	Retired	31	69	178 020
	Unemployed / laid off	2	1	2 580
	Schoolboy or student	11	2	5 160
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 580
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	14	36 120
	No	25	11	28 380
	Can't say / No answer	50	74	190 920

Health services used in the household	Public health services	85	92	237 360
	Employer - funded health care services	49	24	61 920
	Private, self-funded healthcare services	39	49	126 420
	Private health insurance services	22	11	28 380
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	10	25 800
	Turku or Tampere	8	6	15 480
	Oulu	4	3	7 740
	70 000 - 150 000 inhabitants town	13	15	38 700
	Urban municipality	27	31	79 980
	Conurbation	16	19	49 020
	Countryside	13	17	43 860

Pets in household	Cat	17	12	30 960
	Dog	26	21	54 180
	Some other pet	5	3	7 740
	No pets	59	68	175 440

Family with kids	Yes	32	13	33 540
Family with kids	No	68	87	224 460

Use of glasses or contact lenses	Yes	67	85	219 300
Use of glasses or contact lenses	No	33	15	38 700
How often different content is read
The frequency of reading: Print magazines	Daily	15	34	87 720
	5-6 days a week	4	11	28 380
	1-4 days a week	26	36	92 880
	Monthly	24	11	28 380
	Rarely	23	6	15 480
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	25	64 500
	5-6 days a week	5	4	10 320
	1-4 days a week	19	17	43 860
	Monthly	15	10	25 800
	Rarely	24	20	51 600
	Never	14	22	56 760
	Can not say	1	1	2 580

The frequency of reading: Print newspapers or afternoon papers	Daily	30	55	141 900
	5-6 days a week	4	10	25 800
	1-4 days a week	23	21	54 180
	Monthly	13	4	10 320
	Rarely	21	7	18 060
	Never	7	1	2 580
	Can not say	1	1	2 580

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	53	136 740
	5-6 days a week	9	7	18 060
	1-4 days a week	16	11	28 380
	Monthly	6	5	12 900
	Rarely	9	11	28 380
	Never	6	12	30 960
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	9	23 220
	5-6 days a week	4	5	12 900
	1-4 days a week	44	57	147 060
	Monthly	17	13	33 540
	Rarely	20	12	30 960
	Never	9	3	7 740
	Can not say	1	1	2 580

The frequency of watching: Free online TV services	Daily	15	15	38 700
	5-6 days a week	9	9	23 220
	1-4 days a week	30	27	69 660
	Monthly	23	19	49 020
	Rarely	15	15	38 700
	Never	7	13	33 540
	Can not say	1	1	2 580

The frequency of watching: Pay TV and streaming services	Daily	16	10	25 800
	5-6 days a week	10	4	10 320
	1-4 days a week	22	15	38 700
	Monthly	10	7	18 060
	Rarely	11	11	28 380
	Never	31	53	136 740
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	72	185 760
	5-6 days a week	9	8	20 640
	1-4 days a week	19	11	28 380
	Monthly	11	4	10 320
	Rarely	12	3	7 740
	Never	3	1	2 580
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	51	131 580
	5-6 days a week	12	12	30 960
	1-4 days a week	22	17	43 860
	Monthly	11	5	12 900
	Rarely	12	6	15 480
	Never	7	9	23 220
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	37	95 460
	5-6 days a week	7	8	20 640
	1-4 days a week	16	16	41 280
	Monthly	13	9	23 220
	Rarely	26	17	43 860
	Never	16	12	30 960
	Can not say	1	1	2 580

The frequency of listening: Programs of commercial radio channels	Daily	16	13	33 540
	5-6 days a week	10	6	15 480
	1-4 days a week	21	17	43 860
	Monthly	14	13	33 540
	Rarely	21	24	61 920
	Never	16	25	64 500
	Can not say	1	1	2 580

The frequency of listening: Podcasts	Daily	4	1	2 580
	5-6 days a week	3	2	5 160
	1-4 days a week	9	4	10 320
	Monthly	13	7	18 060
	Rarely	28	27	69 660
	Never	41	56	144 480
	Can not say	2	4	10 320

User frequency and following: Social media	Daily	57	45	116 100
	5-6 days a week	7	8	20 640
	1-4 days a week	8	9	23 220
	Monthly	3	2	5 160
	Rarely	6	5	12 900
	Never	19	30	77 400
	Can not say	0	1	2 580

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	5	12 900
	5-6 days a week	5	2	5 160
	1-4 days a week	11	5	12 900
	Monthly	8	6	15 480
	Rarely	22	22	56 760
	Never	40	59	152 220
	Can not say	1	1	2 580

User frequency: Instant messaging	Daily	68	49	126 420
	5-6 days a week	9	12	30 960
	1-4 days a week	10	13	33 540
	Monthly	3	5	12 900
	Rarely	3	5	12 900
	Never	8	16	41 280
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	77	198 660
	No	41	22	56 760
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	15	38 700
	No	90	83	214 140
	Can not say	2	3	7 740

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	62	159 960
	No	52	38	98 040
	Can not say	2	1	2 580

I tend to buy single copy magazines	Yes	17	21	54 180
	No	81	76	196 080
	Can not say	2	3	7 740

PUUTTUU	PUUTTUU	13	17	43 860
	PUUTTUU	5	3	7 740
	PUUTTUU	7	8	20 640
	PUUTTUU	15	18	46 440
	PUUTTUU	8	7	18 060
	PUUTTUU	7	4	10 320
	PUUTTUU	10	10	25 800
	PUUTTUU	6	3	7 740
	PUUTTUU	9	9	23 220
	PUUTTUU	9	9	23 220
	PUUTTUU	4	4	10 320
	PUUTTUU	5	3	7 740
	PUUTTUU	13	14	36 120
	PUUTTUU	8	8	20 640
	PUUTTUU	13	11	28 380
	PUUTTUU	7	10	25 800
	PUUTTUU	8	6	15 480
	PUUTTUU	3	3	7 740
	PUUTTUU	56	57	147 060
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	52	134 160
	PUUTTUU	40	46	118 680
	PUUTTUU	2	2	5 160

PUUTTUU	PUUTTUU	87	92	237 360
	PUUTTUU	11	7	18 060
	PUUTTUU	1	1	2 580

PUUTTUU	PUUTTUU	73	83	214 140
	PUUTTUU	25	14	36 120
	PUUTTUU	2	2	5 160

PUUTTUU	PUUTTUU	81	84	216 720
	PUUTTUU	18	15	38 700
	PUUTTUU	2	1	2 580

PUUTTUU	PUUTTUU	57	56	144 480
	PUUTTUU	41	41	105 780
	PUUTTUU	1	2	5 160

PUUTTUU	PUUTTUU	30	29	74 820
	PUUTTUU	63	64	165 120
	PUUTTUU	7	8	20 640

PUUTTUU	PUUTTUU	84	92	237 360
	PUUTTUU	15	7	18 060
	PUUTTUU	1	1	2 580

PUUTTUU	PUUTTUU	41	41	105 780
	PUUTTUU	57	57	147 060
	PUUTTUU	2	2	5 160

PUUTTUU	PUUTTUU	86	88	227 040
	PUUTTUU	14	11	28 380
	PUUTTUU	1	1	2 580

PUUTTUU	PUUTTUU	30	25	64 500
	PUUTTUU	65	70	180 600
	PUUTTUU	5	5	12 900

PUUTTUU	PUUTTUU	39	40	103 200
	PUUTTUU	60	59	152 220
	PUUTTUU	1	1	2 580

PUUTTUU	PUUTTUU	67	75	193 500
	PUUTTUU	30	22	56 760
	PUUTTUU	3	3	7 740

PUUTTUU	PUUTTUU	67	76	196 080
	PUUTTUU	31	22	56 760
	PUUTTUU	3	3	7 740

PUUTTUU	PUUTTUU	67	67	172 860
	PUUTTUU	30	31	79 980
	PUUTTUU	2	2	5 160

Apu magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Apu Readers %	Apu Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	203 820
	Can not say	4	5	12 900
	Negative	18	16	41 280

Attitude towards advertising: Magazines	Positive	77	77	198 660
	Can not say	5	4	10 320
	Negative	19	18	46 440

Attitude towards advertising: Free and local newspapers	Positive	82	84	216 720
	Can not say	5	5	12 900
	Negative	13	10	25 800

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	50	129 000
	Can not say	8	16	41 280
	Negative	37	34	87 720

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	36	92 880
	Can not say	12	21	54 180
	Negative	47	44	113 520

Attitude towards advertising: Blogs	Positive	30	23	59 340
	Can not say	27	40	103 200
	Negative	41	38	98 040

Attitude towards advertising: Newsletters to email	Positive	19	20	51 600
	Can not say	2	3	7 740
	Negative	79	78	201 240

Attitude towards advertising: Other websites	Positive	43	34	87 720
	Can not say	10	17	43 860
	Negative	46	49	126 420

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	52	134 160
	Can not say	3	3	7 740
	Negative	40	45	116 100

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	33	85 140
	Can not say	6	9	23 220
	Negative	53	59	152 220

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	196 080
	Can not say	4	3	7 740
	Negative	28	21	54 180

Attitude towards advertising: Out-of-home advertising	Positive	66	56	144 480
	Can not say	6	9	23 220
	Negative	29	36	92 880

Apu magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Apu Readers %	Apu Amount of readers
I relax and get inspired by magazines	Agree	77	81	208 980
	Disagree	15	13	33 540
	Can not say	7	6	15 480

I experience pampering moments with magazines	Agree	50	55	141 900
	Disagree	39	35	90 300
	Can not say	10	10	25 800

A professional magazine keeps me up to date on professional matters	Agree	70	71	183 180
	Disagree	17	14	36 120
	Can not say	12	15	38 700

The industry specialty magazine provides information on my hobbies and interests	Agree	81	78	201 240
	Disagree	10	11	28 380
	Can not say	9	10	25 800

Finnish magazines offer reliable comparisons and tests	Agree	68	71	183 180
	Disagree	18	16	41 280
	Can not say	14	13	33 540

Finnish magazines offer reliable product recommendations	Agree	64	64	165 120
	Disagree	21	22	56 760
	Can not say	15	13	33 540

Finnish magazines are of high quality	Agree	81	85	219 300
	Disagree	12	9	23 220
	Can not say	7	5	12 900

I follow important magazines on social media	Agree	32	31	79 980
	Disagree	60	60	154 800
	Can not say	8	10	25 800

I read important magazines from cover to cover	Agree	52	64	165 120
	Disagree	43	32	82 560
	Can not say	5	5	12 900

Ads are part of the content of the magazine	Agree	64	61	157 380
	Disagree	31	35	90 300
	Can not say	5	5	12 900

Ads in magazines make new things familiar	Agree	67	68	175 440
	Disagree	28	27	69 660
	Can not say	6	5	12 900

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	51	131 580
	Disagree	42	43	110 940
	Can not say	6	6	15 480

I have purchased products based on the ad in magazine	Agree	46	49	126 420
	Disagree	49	48	123 840
	Can not say	6	4	10 320

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	64	165 120
	Disagree	35	33	85 140
	Can not say	4	4	10 320

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	43	110 940
	Disagree	55	51	131 580
	Can not say	6	6	15 480

I rely on product recommendations from bloggers and tubers	Agree	21	12	30 960
	Disagree	66	69	178 020
	Can not say	14	19	49 020

Apu magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Apu Readers %	Apu Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	38 700
	Newspapers	14	26	67 080
	Magazine websites	7	6	15 480
	Newspaper websites	7	6	15 480
	Blogs	2	1	2 580
	Social media	12	7	18 060
	Other websites	42	34	87 720
	Television	10	10	25 800
	Radio	1	1	2 580
	Direct mail	10	14	36 120
	None of the above	40	41	105 780

Information sources, consumer electronics and information technology	Print magazines	15	19	49 020
	Newspapers	19	32	82 560
	Magazine websites	10	6	15 480
	Newspaper websites	9	7	18 060
	Blogs	5	2	5 160
	Social media	23	11	28 380
	Other websites	50	37	95 460
	Television	17	17	43 860
	Radio	3	2	5 160
	Direct mail	36	46	118 680
	None of the above	16	18	46 440

Information sources, beauty care and cosmetics	Print magazines	18	26	67 080
	Newspapers	8	14	36 120
	Magazine websites	9	7	18 060
	Newspaper websites	5	4	10 320
	Blogs	8	3	7 740
	Social media	25	12	30 960
	Other websites	16	12	30 960
	Television	12	16	41 280
	Radio	2	2	5 160
	Direct mail	16	23	59 340
	None of the above	47	44	113 520

Information sources, travel	Print magazines	17	22	56 760
	Newspapers	15	25	64 500
	Magazine websites	10	9	23 220
	Newspaper websites	9	8	20 640
	Blogs	10	4	10 320
	Social media	31	19	49 020
	Other websites	48	41	105 780
	Television	16	18	46 440
	Radio	3	3	7 740
	Direct mail	10	14	36 120
	None of the above	29	29	74 820

Information sources, style and fashion	Print magazines	24	34	87 720
	Newspapers	14	24	61 920
	Magazine websites	12	10	25 800
	Newspaper websites	7	7	18 060
	Blogs	9	3	7 740
	Social media	32	17	43 860
	Other websites	34	25	64 500
	Television	17	19	49 020
	Radio	1	1	2 580
	Direct mail	25	33	85 140
	None of the above	30	28	72 240

Information sources, building and renovating	Print magazines	20	27	69 660
	Newspapers	16	27	69 660
	Magazine websites	9	6	15 480
	Newspaper websites	7	6	15 480
	Blogs	6	2	5 160
	Social media	20	11	28 380
	Other websites	33	27	69 660
	Television	18	19	49 020
	Radio	2	1	2 580
	Direct mail	28	37	95 460
	None of the above	32	31	79 980

Information sources, food, cooking and baking	Print magazines	37	46	118 680
	Newspapers	28	40	103 200
	Magazine websites	20	14	36 120
	Newspaper websites	17	12	30 960
	Blogs	14	7	18 060
	Social media	38	21	54 180
	Other websites	34	25	64 500
	Television	28	32	82 560
	Radio	6	4	10 320
	Direct mail	26	33	85 140
	None of the above	13	13	33 540

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	28 380
	Newspapers	12	25	64 500
	Magazine websites	3	3	7 740
	Newspaper websites	5	5	12 900
	Blogs	1	1	2 580
	Social media	10	7	18 060
	Other websites	24	22	56 760
	Television	11	13	33 540
	Radio	2	1	2 580
	Direct mail	17	25	64 500
	None of the above	52	45	116 100

Information sources, decorating and furniture purchases	Print magazines	24	29	74 820
	Newspapers	16	25	64 500
	Magazine websites	11	8	20 640
	Newspaper websites	7	5	12 900
	Blogs	8	3	7 740
	Social media	26	13	33 540
	Other websites	31	23	59 340
	Television	18	19	49 020
	Radio	1	1	2 580
	Direct mail	30	39	100 620
	None of the above	27	28	72 240

Information sources, saving and investing	Print magazines	9	11	28 380
	Newspapers	10	14	36 120
	Magazine websites	6	4	10 320
	Newspaper websites	9	6	15 480
	Blogs	6	2	5 160
	Social media	16	6	15 480
	Other websites	30	21	54 180
	Television	6	8	20 640
	Radio	3	3	7 740
	Direct mail	3	5	12 900
	None of the above	49	56	144 480

Information sources, health and wellbeing products / services	Print magazines	14	20	51 600
	Newspapers	15	25	64 500
	Magazine websites	7	6	15 480
	Newspaper websites	6	6	15 480
	Blogs	5	3	7 740
	Social media	21	14	36 120
	Other websites	37	30	77 400
	Television	12	14	36 120
	Radio	2	2	5 160
	Direct mail	17	24	61 920
	None of the above	38	37	95 460

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	43 860
	Newspapers	19	32	82 560
	Magazine websites	7	6	15 480
	Newspaper websites	8	8	20 640
	Blogs	5	2	5 160
	Social media	22	12	30 960
	Other websites	41	29	74 820
	Television	13	13	33 540
	Radio	1	1	2 580
	Direct mail	31	37	95 460
	None of the above	29	30	77 400

Apu magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Apu Readers %	Apu Amount of readers
PUUTTUU	Cars, motor vehicles	26	23	59 340
	Well-being and health	53	59	152 220
	Charity work	14	14	36 120
	Self development	32	24	61 920
	PUUTTUU	15	17	43 860
	PUUTTUU	17	19	49 020
	PUUTTUU	16	14	36 120
	PUUTTUU	27	33	85 140
	PUUTTUU	55	59	152 220
	PUUTTUU	34	34	87 720
	PUUTTUU	32	31	79 980
	PUUTTUU	26	32	82 560
	PUUTTUU	53	55	141 900
	PUUTTUU	10	8	20 640
	PUUTTUU	22	19	49 020
	PUUTTUU	35	33	85 140
	PUUTTUU	30	31	79 980
	PUUTTUU	56	65	167 700
	PUUTTUU	16	8	20 640
	PUUTTUU	40	41	105 780
	PUUTTUU	33	44	113 520
	PUUTTUU	39	34	87 720
	PUUTTUU	40	32	82 560
	PUUTTUU	40	44	113 520
	PUUTTUU	23	18	46 440
	PUUTTUU	31	29	74 820
	PUUTTUU	36	32	82 560
	PUUTTUU	36	29	74 820
	PUUTTUU	46	41	105 780
	PUUTTUU	11	9	23 220
	PUUTTUU	23	15	38 700
	PUUTTUU	33	27	69 660
	PUUTTUU	0	1	2 580
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	30	77 400
	Repair and construction products	40	37	95 460
	Domestic appliances	39	39	100 620
	Electronics or IT products	50	38	98 040
	Cars	18	13	33 540
	Clothing and footwear	82	78	201 240
	Eyeglasses, contact lenses or sunglasses	35	40	103 200
	Sports clothing, footwear or equipment	60	47	121 260
	Saving or investing products or services	26	20	51 600
	Cosmetics and beauty products	45	44	113 520
	Mobile phones	31	28	72 240
	Travels	37	30	77 400
	Products and services for health and well-being	58	59	152 220
	None of the above	2	4	10 320

Intentions to purchase within 12 months	Furniture and furnishings	29	18	46 440
	Repair and construction products	36	34	87 720
	Domestic appliances	20	16	41 280
	Electronics or IT products	28	17	43 860
	Cars	14	11	28 380
	Clothing and footwear	65	58	149 640
	Eyeglasses, contact lenses or sunglasses	27	30	77 400
	Sports clothing, footwear or equipment	43	32	82 560
	Saving or investing products or services	22	16	41 280
	Cosmetics and beauty products	36	33	85 140
	Mobile phones	16	13	33 540
	Travels	41	35	90 300
	Products and services for health and well-being	46	47	121 260
	None of the above	7	8	20 640

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	2 580
	Buying an apartment	11	6	15 480
	Home renovation	29	25	64 500
	Buying a car	25	16	41 280
	Buying a boat	3	2	5 160
	None of these	50	60	154 800

Will consider switching over the next 12 months	Bank	7	7	18 060
	Insurance company	10	6	15 480
	electric company	18	14	36 120
	Internet Connection	8	5	12 900
	Phone-subscription	12	8	20 640
	None of the above	47	54	139 320
	Can not say	19	19	49 020

Use of extra money	Magazines, books, movies	17	15	38 700
	Eating, drinking, partying in a restaurant	32	20	51 600
	Exercises and sports equipment	26	17	43 860
	Cultural events (eg. concerts, theater, festivals)	33	34	87 720
	Renovation, interior design	25	28	72 240
	Health services and personal well-being	21	28	72 240
	Travel	40	38	98 040
	Consumer electronics and IT equipment, mobile phones	16	8	20 640
	Clothes, shoes and bags	23	15	38 700
	Home services (cleaning and other housekeeping services)	6	8	20 640
	Car, boat, motorcycle	13	10	25 800
	Cosmetics and beauty care	10	6	15 480
	Saving, investing	46	39	100 620
	Other	8	9	23 220
	There is no extra money left after mandatory expenses	8	10	25 800
	Can not say	3	3	7 740
Planning on buying/doing in the next 12 months

Apu magazine's reader profile / Source NRS 2023

Apu

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Readers: 258 000 / KMT 2023 Download magazine graphs (PDF)

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