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Apu

Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story. The reader: Finnish men and women who build wellbeing and value their health and environment.

Magazine's website: https://www.apu.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-apu-lehdessa
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-apu-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email apu@a-lehdet.fi
Päätoimittaja Marja Aarnipuro
Toimituspäällikkö/AD Samuli Häkkilä
Toimituspäällikkö Samuli Isola
Tuottaja Milla Talja
Toimitussihteeri Jukka Väänänen
Vastaava päätoimittaja Iina Artima-Kyrki
Toimitussihteeri Selina Keränen
Toimituspäällikkö Mikko Vienonen

Circulation or copies

Issues per year 52

Readership

Readership 318 000
Total reach 394 000
How many times read 2.2
Minutes of reading 61 min
Sources NRS 2021

Online audience

Magazine's website http://www.apu.fi/

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
451 365
-0.26 %
November 2019
452 526
7.84 %
October 2019
419 614
3.57 %
September 2019
405 146
-5.55 %
August 2019
428 963
1.02 %
July 2019
424 643
16.09 %
June 2019
365 778
-6.27 %
May 2019
390 256
0.43 %
April 2019
388 592
-2.11 %
March 2019
396 956
2.97 %
February 2019
385 510
-15.52 %
January 2019
456 348
22.94 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 783 000
5.01 %
November 2019
1 698 000
14.11 %
October 2019
1 488 000
-1.2 %
September 2019
1 506 000
-8.51 %
August 2019
1 646 000
5.65 %
July 2019
1 558 000
16.79 %
June 2019
1 334 000
-7.04 %
May 2019
1 435 000
6.06 %
April 2019
1 353 000
-13.32 %
March 2019
1 561 000
-2.13 %
February 2019
1 595 000
-5.17 %
January 2019
1 682 000
18.04 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 22.12.2020 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Baking.
2 14.01.2021 29.12.2020 Thema: Health: Ask about nutrition. Food: Light and healthy.
3 21.01.2021 11.01.2021 Thema: Travel extra: No-fly holidays (including Estonia). Health: Ask Kiminkinen. Food: Special diets.
4 28.01.2021 18.01.2021 Thema: Health: Ask about women's diseases. Food: Fast and easy.
5 04.02.2021 26.01.2021 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Baking.
6 11.02.2021 02.02.2021 Thema: Health: Ask about nutrition. Food: Light and healthy.
7 18.02.2021 09.02.2021 Thema: Book tips for the winter holidays. Health extra: Life with fibromyalgia. Recipe for a good night's sleep. Improve your immune system. Ask Kiminkinen. Food: Special diets.
8 25.02.2021 16.02.2021 Thema: Health: Ask about women's diseases. Food: Fast and easy.
9 04.03.2021 23.02.2021 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Baking.
10 11.03.2021 02.03.2021 Thema: Health: Ask about nutrition. Food: Light and healthy.
11 18.03.2021 09.03.2021 Thema: Travel extra: City breaks. Health: Ask Kiminkinen. Food: Special diets.
12 25.03.2021 16.03.2021 Thema: Health: Ask about women's diseases. Food: Easter menu and drink recommendations.
13 31.03.2021 22.03.2021 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Fast and easy.
14 08.04.2021 29.03.2021 Thema: Health: Ask about nutrition. Food: Baking.
15 15.04.2021 06.04.2021 Thema: Health extra: Gallstones. Nail fungi. Take good care of your allergy. Ask Kiminkinen. Food: Light and healthy.
16 22.04.2021 13.04.2021 Thema: Health: Ask about women's diseases. Food: Special diets.
17 29.04.2021 20.04.2021 Thema: Book tips for mother. Health: Ask Kiminkinen. Food: Fast and easy.
18 06.05.2021 27.04.2021 Thema: Big Apu edition. Health: Ask about nutrition. Food: Baking.
19 12.05.2021 03.05.2021 Thema: Health: Ask Kiminkinen. Food: Light and healthy.
20 20.05.2021 10.05.2021 Thema: Travel extra: Domestic destinations. Health: Ask about women's diseases. Food: Special diets.
21 27.05.2021 18.05.2021 Thema: Health: Ask Kiminkinen. Food: Fast and easy.
22 03.06.2021 25.05.2021 Thema: Big Apu edition. Health: Ask about nutrition. Food: Baking.
23 10.06.2021 01.06.2021 Thema: Health: Ask Kiminkinen. Food: Light and healthy.
24 17.06.2021 08.06.2021 Thema: Health extra: Case: Basal cell carcinoma. Restless feet. Save yourself from ticks. Ask about women's diseases. Midsummer grilling issue and drink recommendations.
25 23.06.2021 14.06.2021 Thema: Paperback extra. Health: Ask Kiminkinen. Food: Special diets.
26 28.06.2021 15.06.2021 Thema: Nature: Lakes
27 01.07.2021 21.06.2021 Thema: Big Apu edition. Health: Ask about nutrition. Food: Fast and easy.
28 08.07.2021 29.06.2021 Thema: Summer book tips. Health: Ask Kiminkinen. Food: Baking.
29 15.07.2021 06.07.2021 Thema: Travel extra: Budget travel. Health: Ask about women's diseases. Food: Light and healthy.
30 22.07.2021 13.07.2021 Thema: Health: Ask Kiminkinen. Food: Special diets.
31 29.07.2021 20.07.2021 Thema: Health: Ask about nutrition. Food: Fast and easy.
32 05.08.2021 27.07.2021 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Baking.
33 12.08.2021 03.08.2021 Thema: Health: Ask about women's diseases. Food: Light and healthy.
34 19.08.2021 10.08.2021 Thema: Health extra: Case: Parkinson's disease. Rosacea. Avoid urinary tract infection. Ask Kiminkinen. Food: Special diets.
35 26.08.2021 17.08.2021 Thema: Health: Ask about nutrition. Food: Fast and easy.
36 02.09.2021 24.08.2021 Thema: Big Apu edition. Health: Ask Kiminkinen. Food: Baking.
37 09.09.2021 31.08.2021 Thema: Health: Ask about women's diseases. Food: Light and healthy.
38 16.09.2021 07.09.2021 Thema: Travel extra: Beach holidays. Health: Ask Kiminkinen. Food: Special diets.
39 23.09.2021 14.09.2021 Thema: Autumn book tips. Health: Ask about nutrition. Food: Fast and easy.
40 30.09.2021 21.09.2021 Thema: Forest extra. Health: Ask Kiminkinen. Food: Baking.
41 07.10.2021 28.09.2021 Thema: Big Apu edition. Health: Ask about women's diseases. Food: Light and healthy.
42 14.10.2021 05.10.2021 Thema: Health: Ask Kiminkinen. Food: Special diets.
43 21.10.2021 12.10.2021 Thema: Health extra: Case: Sleep apnea. Vitamin guide. Boost your metabolism. Ask about nutrition. Food: Fast and easy.
44 25.10.2021 11.10.2021 Thema: Nature: Primeval forest
45 28.10.2021 19.10.2021 Thema: Health: Ask Kiminkinen. Food: Baking.
46 04.11.2021 26.10.2021 Thema: Big Apu edition. Health: Ask about women's diseases. Food: Light and healthy.
47 11.11.2021 02.11.2021 Thema: Book gifts for fathers. Health: Ask Kiminkinen. Food: Special diets.
48 18.11.2021 09.11.2021 Thema: Travel extra: Long-haul destinations. Health: Ask about nutrition. Food: Fast and easy.
49 25.11.2021 16.11.2021 Thema: Health: Ask Kiminkinen. Food: Baking.
50 02.12.2021 23.11.2021 Thema: Big Apu edition. Health: Ask about women's diseases. Food: Light and healthy.
51 09.12.2021 30.11.2021 Thema: Book tips for Christmas. Health: Ask Kiminkinen. Food: Special diets.
52 16.12.2021 07.12.2021 Thema: Health extra: Case: Depression. Oral mucous membranes and gums. Avoid blood clots. Ask about nutrition. Food: Christmas menu and drink recommendations.
53 22.12.2021 13.12.2021 Thema: Health: Ask Kiminkinen. Food: Baking.
54 27.12.2021 09.12.2021 Thema: Nature: Sky (Northern lights, Stars etc.)
55 30.12.2021 20.12.2021 Thema: Health: Ask about women's diseases. Food: Light and healthy.

Advertisement rates

2/1

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Size including margin: 434 x 280 mm

4-colour price 12270 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 13390 €

1/1

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Size including margin: 217 x 280 mm

4-colour price 6950 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 7620 €

1/1

Position: Back cover

Size including margin: 217 x 280 mm

4-colour price 7620 €

1/2

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Size including margin: 106 x 280 mm

4-colour price 4860 €

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Size including margin: 217 x 137 mm

4-colour price 4860 €

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Size including margin: 217 x 93 mm

4-colour price 4190 €

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Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot : ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm valkoinen tila. Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon.

Readers: 318 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Apu
Readers %
Apu
Amount of readers
SexWomen5164203 520
Men4936114 480
Age15-24 y1326 360
25-34 y1426 360
35-44 y14412 720
45-54 y14928 620
55-64 y161547 700
65+ y2968216 240
Gender + ageFemale 15-29 years1026 360
Female 30-49 years14515 900
Female 50+ years2857181 260
Male 15-29 years1013 180
Male 30-49 years14412 720
Male 50+ years2432101 760
Household positionLives at home with parents713 180
Lives alone2736114 480
Lives with spouse3749155 820
Lives with spouse and children231134 980
Single parent226 360
Other326 360
ProfessionTop Management426 360
white-collar worker, higher-level15515 900
White-collar worker13825 440
Worker10412 720
Farmer113 180
Other entrepreneur313 180
Pensioner3171225 780
Student, pupil1226 360
Homewife, home dad100
Unemployed326 360
Other426 360
No answer326 360
EducationElementary school61341 340
Secondary school71031 800
Vocational2936114 480
High school131031 800
University of Applied Sciences181134 980
University251754 060
Something else239 540
Size of the household1 pers2836114 480
2 pers3949155 820
3 pers14825 440
4 pers12412 720
5+ pers726 360
Household income (gross)Below 20 000 € /y131341 340
20 000 - 35 000 € /y2134108 120
35 001 - 50 000 € /y202166 780
50 001 - 85 000 € /y211754 060
85 001 - 100 000 € /y639 540
Over 100 000 € /y626 360
Don't want to tell6825 440
Can't say / No answer726 360
Decision-maker in grocery purchasesYes9496305 280
Don't know6412 720
Can not say100
HousingApartment343095 400
Row house or semi-detached house171960 420
Detached house4446146 280
Farm4515 900
Something else113 180
Can not say000
Ownership of housingOwner-occupied residence7483263 940
Rented residence221238 160
Right of residence apartment239 540
Something else113 180
Can not say100
Cottage or holiday home in regular useYes4149155 820
No5850159 000
Can not say113 180
Number of cars in householdOne car4658184 440
Two cars302579 500
Three or more cars10722 260
No car141134 980
Advertising ban at the door / mailboxYes241341 340
No7687276 660
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer502476 320
Temporarily absent (= time off from work, care or study, maternity leave)113 180
Retired3171225 780
Unemployed / laid off326 360
Schoolboy or student1226 360
Housewife or father100
In the military or performing civilian service000
Other113 180
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231134 980
No251238 160
Can't say / No answer5177244 860
Health services used in the householdPublic health services8593295 740
Employer - funded health care services492476 320
Private, self-funded healthcare services3842133 560
Private health insurance services211238 160
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191134 980
Turku or Tampere8619 080
Oulu426 360
70 000 - 150 000 inhabitants town131650 880
Urban municipality272682 680
Conurbation162166 780
Countryside131857 240
Pets in householdCat171650 880
Dog261857 240
Some other pet539 540
No pets6069219 420
Family with kidsYes311341 340
No6987276 660
Use of glasses or contact lensesYes6886273 480
No321444 520
How often different content is read
The frequency of reading: Print magazinesDaily1534108 120
5-6 days a week4928 620
1-4 days a week2840127 200
Monthly251134 980
Rarely21515 900
Never526 360
Can not say000
The frequency of reading: Magazine content in digital formatDaily201857 240
5-6 days a week539 540
1-4 days a week191857 240
Monthly161341 340
Rarely252476 320
Never132373 140
Can not say126 360
The frequency of reading: Print newspapers or afternoon papersDaily3464203 520
5-6 days a week5722 260
1-4 days a week231857 240
Monthly14412 720
Rarely19619 080
Never513 180
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5346146 280
5-6 days a week10825 440
1-4 days a week171650 880
Monthly6515 900
Rarely91341 340
Never51238 160
Can not say013 180
The frequency of reading: Free and free delivery newspapersDaily6928 620
5-6 days a week5722 260
1-4 days a week4252165 360
Monthly181341 340
Rarely201444 520
Never839 540
Can not say126 360
The frequency of watching: Free online TV servicesDaily171754 060
5-6 days a week10928 620
1-4 days a week312992 220
Monthly201650 880
Rarely151650 880
Never61134 980
Can not say126 360
The frequency of watching: Pay TV and streaming servicesDaily15825 440
5-6 days a week10412 720
1-4 days a week191031 800
Monthly9619 080
Rarely11928 620
Never3560190 800
Can not say126 360
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4874235 320
5-6 days a week10928 620
1-4 days a week19825 440
Monthly11412 720
Rarely1039 540
Never326 360
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3855174 900
5-6 days a week131134 980
1-4 days a week231547 700
Monthly9619 080
Rarely10619 080
Never7722 260
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2442133 560
5-6 days a week7825 440
1-4 days a week171857 240
Monthly11825 440
Rarely261650 880
Never14722 260
Can not say113 180
The frequency of listening: Programs of commercial radio channelsDaily181547 700
5-6 days a week10722 260
1-4 days a week231857 240
Monthly13928 620
Rarely202476 320
Never162682 680
Can not say113 180
The frequency of listening: PodcastsDaily313 180
5-6 days a week213 180
1-4 days a week939 540
Monthly12619 080
Rarely262063 600
Never4462197 160
Can not say4722 260
User frequency and following: Social mediaDaily5644139 920
5-6 days a week6619 080
1-4 days a week91031 800
Monthly339 540
Rarely5722 260
Never193095 400
Can not say013 180
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1139 540
5-6 days a week526 360
1-4 days a week11515 900
Monthly8619 080
Rarely242785 860
Never4055174 900
Can not say126 360
User frequency: Instant messaging Daily6442133 560
5-6 days a week101134 980
1-4 days a week101341 340
Monthly4825 440
Rarely3412 720
Never92063 600
Can not say113 180
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5979251 220
No402166 780
Can not say100
I tend to buy tabloidsYes92063 600
No8978248 040
Can not say113 180
A paid Finnish magazine is subscribed to my household (print or digital)Yes5067213 060
No4932101 760
Can not say213 180
I tend to buy single copy magazinesYes182063 600
No8077244 860
Can not say226 360

Apu magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.