Apu
Apu tours the country and tells what is really going on in Finland. Apu is well-known by everyone and offers good reading material, discussion topics and useful information every week. In addition to the topical articles, the magazine’s regular themes include health and travelling. Each issue ends with an enchanting nature story and three times a year the readers get a rich section full of fascinating stories and pictures from the Finnish nature. The reader: Finnish men and women who build wellbeing and value their health and environment.
Magazine's website: https://www.apu.fi/ Follow us :
Advertisement sales
| Advertisement sales | A-lehdet Oy |
|---|---|
| Phone | 09 75 961 |
| yritysasiakkaat@a-lehdet.fi | |
| Contact person |
Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi |
| Www | https://www.a-lehdet.fi/artikkelit/mainosta-apu-lehdessa |
Contact info
| Publisher | A-lehdet Oy |
|---|---|
| Visiting address |
Risto Rytin tie 33 Helsinki |
| Phone | 09 759 61 |
| Magazine's email | apu@a-lehdet.fi |
| Vastaava päätoimittaja | Iina Artima-Kyrki |
| Päätoimittaja | Marja Aarnipuro |
| Toimituspäällikkö/AD | Samuli Häkkilä |
| Toimituspäällikkö | Samuli Isola |
| Toimituspäällikkö | Mikko Vienonen |
| Johtava AD | Timo Tervoja |
Circulation or copies
| Issues per year | 52 |
|---|
Readership
| Readership | 258 000 |
|---|---|
| Total reach | 455 000 |
| How many times read | 2.3 |
| Minutes of reading | 80 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.apu.fi/ |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 04.01.2024 | 18.12.2023 | Theme: January’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 2 | 11.01.2024 | 27.12.2023 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 3 | 18.01.2024 | 04.01.2024 | Theme: Travel extra: The best pampering holidays of the year, including a family destination in Spain. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 4 | 25.01.2024 | 11.01.2024 | Theme: Spring book tips. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 5 | 01.02.2024 | 18.01.2024 | Theme: February’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 6 | 08.02.2024 | 25.01.2024 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 7 | 15.02.2024 | 01.02.2024 | Theme: Health extra: Smart weight management. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. | ||
| 8 | 22.02.2024 | 08.02.2024 | Theme: Birthday special: Apu’s 91st anniversary. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 9 | 29.02.2024 | 15.02.2024 | Theme: Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 10 | 07.03.2024 | 22.02.2024 | Theme: March’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 11 | 14.03.2024 | 29.02.2024 | Theme: Nature extra: Rivers. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 12 | 21.03.2024 | 07.03.2024 | Theme: Travel extra: Staycations and wonderful cities in Europe, including the trendy Copenhagen. Food: Easter menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 13 - 14 | 27.03.2024 | 13.03.2024 | Theme: Big- Apu edition: Easter. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 15 | 11.04.2024 | 26.03.2024 | Theme: Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 16 | 18.04.2024 | 04.04.2024 | Theme: Health extra: Major dental work as an adult. Survival story. Food myths. Health: Ask nutritional therapist Reijo Laatikainen about health. Food: Quick and easy. | ||
| 17 | 25.04.2024 | 11.04.2024 | Theme: Book tips for mothers. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 18 | 02.05.2024 | 18.04.2024 | Theme: May’s Suur-Apu. Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 19 | 08.05.2024 | 23.04.2024 | Theme: Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 20 | 16.05.2024 | 30.04.2024 | Theme: Themed special (Travel extra): 100 x Summer-time Finland – Best travel tips around Finland. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 21 | 23.05.2024 | 08.05.2024 | Theme: Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 22 | 30.05.2024 | 16.05.2024 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 23 | 06.06.2024 | 23.05.2024 | Theme: June’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 24 | 13.06.2024 | 30.05.2024 | Theme: Travel extra: Budget destinations and no-fly holidays, including affordable pampering holidays in Estonia Food: Midsummer menu. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 25 - 26 | 19.06.2024 | 05.06.2024 | Theme: Big-Apu edition: Midsummer. Detective story extra: A mystery summer serial begins. An interview with the summer mystery's author. Detective story reviews and recommendations. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 27 | 04.07.2024 | 19.06.2024 | Theme: July’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 28 | 11.07.2024 | 27.06.2024 | Theme: Nature extra: Cubs. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 29 | 18.07.2024 | 04.07.2024 | Theme: Health extra: Sexual health. Survival story. Food myths. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 30 | 25.07.2024 | 11.07.2024 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 31 | 01.08.2024 | 18.07.2024 | Theme: August’s Suur-Apu. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 32 | 08.08.2024 | 25.07.2024 | Theme: Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 33 | 15.08.2024 | 01.08.2024 | Theme: Health extra: Protect your intestines. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Baking. | ||
| 34 | 22.08.2024 | 08.08.2024 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 35 | 29.08.2024 | 15.08.2024 | Theme: Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 36 | 05.09.2024 | 22.08.2024 | Theme: September's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 37 | 12.09.2024 | 29.08.2024 | Theme: Book tips for autumn. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 38 | 19.09.2024 | 05.09.2024 | Theme: Travel extra: Lovely holidays in the sun, easy family destinations, long-haul destinations, including Italy and Thailand Food: Light and healthy. | ||
| 39 | 26.09.2024 | 12.09.2024 | Theme: Nature extra: Gathering - food from nature. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 40 | 03.10.2024 | 19.09.2024 | Theme: October's Suur-Apu. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 41 | 10.10.2024 | 26.09.2024 | Theme: Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 42 | 17.10.2024 | 03.10.2024 | Theme: Health extra: How to age more slowly. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Light and healthy. | ||
| 43 | 24.10.2024 | 10.10.2024 | Theme: Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 44 | 31.10.2024 | 17.10.2024 | Theme: Book tips for Father's Day. Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 45 | 07.11.2024 | 24.10.2024 | Theme: November’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 46 | 14.11.2024 | 31.10.2024 | Theme: Food: Light and healthy. Health: Ask doctor Pippa Laukka about health. | ||
| 47 | 21.11.2024 | 07.11.2024 | Theme: Travel extra: Convenient winter destinations in Finland and the rest of Europe. Food: Special diet. Health: Ask doctor Pippa Laukka about health. | ||
| 48 | 28.11.2024 | 14.11.2024 | Theme: Food: Quick and easy. Health: Ask nutritional therapist Reijo Laatikainen about health. | ||
| 49 | 05.12.2024 | 21.11.2024 | Theme: December’s Suur-Apu. Food: Baking. Health: Ask doctor Pippa Laukka about health. | ||
| 50 | 12.12.2024 | 27.11.2024 | Theme: Book tips for Christmas. Food: Christmas menu. Health: Ask doctor Pippa Laukka about health. | ||
| 51 - 52 | 19.12.2024 | 04.12.2024 | Theme: Big-Apu edition: Christmas. Health extra: Wellbeing of the mind. Survival story. Food myths. Health: Ask doctor Pippa Laukka about health. Food: Special diet. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 410 x 280 mm
4-colour price 14172 €
2/1
Position: First spread
Size including margin: 410 x 280 mm
4-colour price 15466 €
1/1
Position: Not specified
Size including margin: 205 x 280 mm
4-colour price 8028 €
1/1
Position: 2. Cover
Size including margin: 205 x 280 mm
4-colour price 8801 €
1/1
Position: 3. Cover
Size including margin: 205 x 280 mm
4-colour price 8801 €
1/1 takakansi
Position: Back cover
Size including margin: 205 x 250 mm
4-colour price 8801 €
1/2
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Size including margin: 100 x 280 mm
4-colour price 5613 €
1/2
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Size including margin: 205 x 137 mm
4-colour price 5613 €
1/3
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Size including margin: 205 x 93 mm
4-colour price 4840 €
1/3
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Size including margin: 68 x 280 mm
4-colour price 4840 €
1/4
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Size including margin: 51 x 280 mm
4-colour price 4250 €
1/4
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Size including margin: 205 x 70 mm
4-colour price 4250 €
1/4
Position: Not specified
Size including margin: 83 x 120 mm
4-colour price 4250 €
Prices doesn't include tax.
Technical data
| Size mm | 205 x 280 mm |
|---|---|
| New size mm | 205 x 280 mm |
| New size start from | number: 1 |
| Bleed mm | 5 mm |
| Number of colums | 4 |
| Column width | 44 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Tampere |
|---|
Technical info / material
| Ad material delivery | |
|---|---|
| Technical data | Suur-Apu-lehden aineistot toimitetaan Apu-lehden koossa ja skaalataan A-lehtien toimesta oikeaan kokoon. |
Readers: 258 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Apu Readers % |
Apu Amount of readers |
|
| Readership (KMT 2023) | 258 000 | |||
| Total reach | 455 000 | |||
| Sex | Women | 51 | 61 | 157 380 |
| Men | 49 | 39 | 100 620 | |
| Native language | Finnish | 95 | 98 | 252 840 |
| Swedish | 5 | 2 | 5 160 | |
| Age | 15-24 y | 13 | 2 | 5 160 |
| 25-34 y | 14 | 2 | 5 160 | |
| 35-44 y | 14 | 4 | 10 320 | |
| 45-54 y | 14 | 9 | 23 220 | |
| 55-64 y | 16 | 15 | 38 700 | |
| 65+ y | 29 | 68 | 175 440 | |
| Gender + age | Female 15-29 years | 10 | 2 | 5 160 |
| Female 30-49 years | 14 | 5 | 12 900 | |
| Female 50+ years | 28 | 54 | 139 320 | |
| Male 15-29 years | 10 | 1 | 2 580 | |
| Male 30-49 years | 14 | 4 | 10 320 | |
| Male 50+ years | 24 | 34 | 87 720 | |
| Household position | Lives at home with parents | 7 | 1 | 2 580 |
| Lives alone | 28 | 31 | 79 980 | |
| Lives with spouse | 37 | 53 | 136 740 | |
| Lives with spouse and children | 24 | 12 | 30 960 | |
| Single parent | 2 | 1 | 2 580 | |
| Other | 3 | 2 | 5 160 | |
| Grandchildren under 18 years of age | Yes | 21 | 36 | 92 880 |
| No | 38 | 56 | 144 480 | |
| No answer (under 45 year olds) | 41 | 8 | 20 640 | |
| Profession | Top Management | 4 | 2 | 5 160 |
| white-collar worker, higher-level | 16 | 7 | 18 060 | |
| White-collar worker | 12 | 7 | 18 060 | |
| Worker | 10 | 5 | 12 900 | |
| Farmer | 1 | 1 | 2 580 | |
| Other entrepreneur | 3 | 2 | 5 160 | |
| Pensioner | 31 | 69 | 178 020 | |
| Student, pupil | 11 | 2 | 5 160 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 1 | 2 580 | |
| Other | 6 | 3 | 7 740 | |
| No answer | 3 | 1 | 2 580 | |
| Education | Elementary school | 5 | 12 | 30 960 |
| Secondary school | 7 | 11 | 28 380 | |
| Vocational | 28 | 32 | 82 560 | |
| High school | 14 | 10 | 25 800 | |
| University of Applied Sciences | 19 | 14 | 36 120 | |
| University | 27 | 19 | 49 020 | |
| Something else | 2 | 2 | 5 160 | |
| Size of the household | 1 pers | 28 | 30 | 77 400 |
| 2 pers | 38 | 55 | 141 900 | |
| 3 pers | 14 | 8 | 20 640 | |
| 4 pers | 12 | 4 | 10 320 | |
| 5+ pers | 7 | 2 | 5 160 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 25 800 |
| 20 000 - 35 000 € /y | 19 | 27 | 69 660 | |
| 35 001 - 50 000 € /y | 20 | 24 | 61 920 | |
| 50 001 - 85 000 € /y | 22 | 19 | 49 020 | |
| 85 001 - 100 000 € /y | 7 | 5 | 12 900 | |
| Over 100 000 € /y | 9 | 5 | 12 900 | |
| Don't want to tell | 5 | 7 | 18 060 | |
| Can't say / No answer | 7 | 3 | 7 740 | |
| Decision-maker in grocery purchases | Yes | 93 | 94 | 242 520 |
| Don't know | 7 | 5 | 12 900 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 26 | 67 080 |
| Row house or semi-detached house | 15 | 15 | 38 700 | |
| Detached house | 47 | 52 | 134 160 | |
| Farm | 4 | 5 | 12 900 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 219 300 |
| Rented residence | 20 | 11 | 28 380 | |
| Right of residence apartment | 2 | 3 | 7 740 | |
| Something else | 1 | 1 | 2 580 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 45 | 116 100 |
| No | 59 | 54 | 139 320 | |
| Can not say | 1 | 1 | 2 580 | |
| Using AdBlocker or similar application | Yes | 19 | 8 | 20 640 |
| No | 76 | 86 | 221 880 | |
| Can not say | 5 | 6 | 15 480 | |
| Number of cars in household | One car | 45 | 54 | 139 320 |
| Two cars | 32 | 30 | 77 400 | |
| Three or more cars | 10 | 7 | 18 060 | |
| No car | 14 | 10 | 25 800 | |
| PUUTTUU | PUUTTUU | 22 | 28 | 72 240 |
| PUUTTUU | 67 | 60 | 154 800 | |
| PUUTTUU | 4 | 1 | 2 580 | |
| PUUTTUU | 8 | 8 | 20 640 | |
| PUUTTUU | 2 | 1 | 2 580 | |
| PUUTTUU | 8 | 8 | 20 640 | |
| PUUTTUU | 5 | 7 | 18 060 | |
| Advertising ban at the door / mailbox | Yes | 24 | 11 | 28 380 |
| No | 76 | 88 | 227 040 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 26 | 67 080 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 2 580 | |
| Retired | 31 | 69 | 178 020 | |
| Unemployed / laid off | 2 | 1 | 2 580 | |
| Schoolboy or student | 11 | 2 | 5 160 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 2 580 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 14 | 36 120 |
| No | 25 | 11 | 28 380 | |
| Can't say / No answer | 50 | 74 | 190 920 | |
| Health services used in the household | Public health services | 85 | 92 | 237 360 |
| Employer - funded health care services | 49 | 24 | 61 920 | |
| Private, self-funded healthcare services | 39 | 49 | 126 420 | |
| Private health insurance services | 22 | 11 | 28 380 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 10 | 25 800 |
| Turku or Tampere | 8 | 6 | 15 480 | |
| Oulu | 4 | 3 | 7 740 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 38 700 | |
| Urban municipality | 27 | 31 | 79 980 | |
| Conurbation | 16 | 19 | 49 020 | |
| Countryside | 13 | 17 | 43 860 | |
| Pets in household | Cat | 17 | 12 | 30 960 |
| Dog | 26 | 21 | 54 180 | |
| Some other pet | 5 | 3 | 7 740 | |
| No pets | 59 | 68 | 175 440 | |
| Family with kids | Yes | 32 | 13 | 33 540 |
| No | 68 | 87 | 224 460 | |
| Use of glasses or contact lenses | Yes | 67 | 85 | 219 300 |
| No | 33 | 15 | 38 700 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 34 | 87 720 |
| 5-6 days a week | 4 | 11 | 28 380 | |
| 1-4 days a week | 26 | 36 | 92 880 | |
| Monthly | 24 | 11 | 28 380 | |
| Rarely | 23 | 6 | 15 480 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 25 | 64 500 |
| 5-6 days a week | 5 | 4 | 10 320 | |
| 1-4 days a week | 19 | 17 | 43 860 | |
| Monthly | 15 | 10 | 25 800 | |
| Rarely | 24 | 20 | 51 600 | |
| Never | 14 | 22 | 56 760 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 55 | 141 900 |
| 5-6 days a week | 4 | 10 | 25 800 | |
| 1-4 days a week | 23 | 21 | 54 180 | |
| Monthly | 13 | 4 | 10 320 | |
| Rarely | 21 | 7 | 18 060 | |
| Never | 7 | 1 | 2 580 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 136 740 |
| 5-6 days a week | 9 | 7 | 18 060 | |
| 1-4 days a week | 16 | 11 | 28 380 | |
| Monthly | 6 | 5 | 12 900 | |
| Rarely | 9 | 11 | 28 380 | |
| Never | 6 | 12 | 30 960 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 9 | 23 220 |
| 5-6 days a week | 4 | 5 | 12 900 | |
| 1-4 days a week | 44 | 57 | 147 060 | |
| Monthly | 17 | 13 | 33 540 | |
| Rarely | 20 | 12 | 30 960 | |
| Never | 9 | 3 | 7 740 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of watching: Free online TV services | Daily | 15 | 15 | 38 700 |
| 5-6 days a week | 9 | 9 | 23 220 | |
| 1-4 days a week | 30 | 27 | 69 660 | |
| Monthly | 23 | 19 | 49 020 | |
| Rarely | 15 | 15 | 38 700 | |
| Never | 7 | 13 | 33 540 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 10 | 25 800 |
| 5-6 days a week | 10 | 4 | 10 320 | |
| 1-4 days a week | 22 | 15 | 38 700 | |
| Monthly | 10 | 7 | 18 060 | |
| Rarely | 11 | 11 | 28 380 | |
| Never | 31 | 53 | 136 740 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 72 | 185 760 |
| 5-6 days a week | 9 | 8 | 20 640 | |
| 1-4 days a week | 19 | 11 | 28 380 | |
| Monthly | 11 | 4 | 10 320 | |
| Rarely | 12 | 3 | 7 740 | |
| Never | 3 | 1 | 2 580 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 51 | 131 580 |
| 5-6 days a week | 12 | 12 | 30 960 | |
| 1-4 days a week | 22 | 17 | 43 860 | |
| Monthly | 11 | 5 | 12 900 | |
| Rarely | 12 | 6 | 15 480 | |
| Never | 7 | 9 | 23 220 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 37 | 95 460 |
| 5-6 days a week | 7 | 8 | 20 640 | |
| 1-4 days a week | 16 | 16 | 41 280 | |
| Monthly | 13 | 9 | 23 220 | |
| Rarely | 26 | 17 | 43 860 | |
| Never | 16 | 12 | 30 960 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 33 540 |
| 5-6 days a week | 10 | 6 | 15 480 | |
| 1-4 days a week | 21 | 17 | 43 860 | |
| Monthly | 14 | 13 | 33 540 | |
| Rarely | 21 | 24 | 61 920 | |
| Never | 16 | 25 | 64 500 | |
| Can not say | 1 | 1 | 2 580 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 2 580 |
| 5-6 days a week | 3 | 2 | 5 160 | |
| 1-4 days a week | 9 | 4 | 10 320 | |
| Monthly | 13 | 7 | 18 060 | |
| Rarely | 28 | 27 | 69 660 | |
| Never | 41 | 56 | 144 480 | |
| Can not say | 2 | 4 | 10 320 | |
| User frequency and following: Social media | Daily | 57 | 45 | 116 100 |
| 5-6 days a week | 7 | 8 | 20 640 | |
| 1-4 days a week | 8 | 9 | 23 220 | |
| Monthly | 3 | 2 | 5 160 | |
| Rarely | 6 | 5 | 12 900 | |
| Never | 19 | 30 | 77 400 | |
| Can not say | 0 | 1 | 2 580 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 5 | 12 900 |
| 5-6 days a week | 5 | 2 | 5 160 | |
| 1-4 days a week | 11 | 5 | 12 900 | |
| Monthly | 8 | 6 | 15 480 | |
| Rarely | 22 | 22 | 56 760 | |
| Never | 40 | 59 | 152 220 | |
| Can not say | 1 | 1 | 2 580 | |
| User frequency: Instant messaging | Daily | 68 | 49 | 126 420 |
| 5-6 days a week | 9 | 12 | 30 960 | |
| 1-4 days a week | 10 | 13 | 33 540 | |
| Monthly | 3 | 5 | 12 900 | |
| Rarely | 3 | 5 | 12 900 | |
| Never | 8 | 16 | 41 280 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 77 | 198 660 |
| No | 41 | 22 | 56 760 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 15 | 38 700 |
| No | 90 | 83 | 214 140 | |
| Can not say | 2 | 3 | 7 740 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 62 | 159 960 |
| No | 52 | 38 | 98 040 | |
| Can not say | 2 | 1 | 2 580 | |
| I tend to buy single copy magazines | Yes | 17 | 21 | 54 180 |
| No | 81 | 76 | 196 080 | |
| Can not say | 2 | 3 | 7 740 | |
| PUUTTUU | PUUTTUU | 13 | 17 | 43 860 |
| PUUTTUU | 5 | 3 | 7 740 | |
| PUUTTUU | 7 | 8 | 20 640 | |
| PUUTTUU | 15 | 18 | 46 440 | |
| PUUTTUU | 8 | 7 | 18 060 | |
| PUUTTUU | 7 | 4 | 10 320 | |
| PUUTTUU | 10 | 10 | 25 800 | |
| PUUTTUU | 6 | 3 | 7 740 | |
| PUUTTUU | 9 | 9 | 23 220 | |
| PUUTTUU | 9 | 9 | 23 220 | |
| PUUTTUU | 4 | 4 | 10 320 | |
| PUUTTUU | 5 | 3 | 7 740 | |
| PUUTTUU | 13 | 14 | 36 120 | |
| PUUTTUU | 8 | 8 | 20 640 | |
| PUUTTUU | 13 | 11 | 28 380 | |
| PUUTTUU | 7 | 10 | 25 800 | |
| PUUTTUU | 8 | 6 | 15 480 | |
| PUUTTUU | 3 | 3 | 7 740 | |
| PUUTTUU | 56 | 57 | 147 060 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 52 | 134 160 |
| PUUTTUU | 40 | 46 | 118 680 | |
| PUUTTUU | 2 | 2 | 5 160 | |
| PUUTTUU | PUUTTUU | 87 | 92 | 237 360 |
| PUUTTUU | 11 | 7 | 18 060 | |
| PUUTTUU | 1 | 1 | 2 580 | |
| PUUTTUU | PUUTTUU | 73 | 83 | 214 140 |
| PUUTTUU | 25 | 14 | 36 120 | |
| PUUTTUU | 2 | 2 | 5 160 | |
| PUUTTUU | PUUTTUU | 81 | 84 | 216 720 |
| PUUTTUU | 18 | 15 | 38 700 | |
| PUUTTUU | 2 | 1 | 2 580 | |
| PUUTTUU | PUUTTUU | 57 | 56 | 144 480 |
| PUUTTUU | 41 | 41 | 105 780 | |
| PUUTTUU | 1 | 2 | 5 160 | |
| PUUTTUU | PUUTTUU | 30 | 29 | 74 820 |
| PUUTTUU | 63 | 64 | 165 120 | |
| PUUTTUU | 7 | 8 | 20 640 | |
| PUUTTUU | PUUTTUU | 84 | 92 | 237 360 |
| PUUTTUU | 15 | 7 | 18 060 | |
| PUUTTUU | 1 | 1 | 2 580 | |
| PUUTTUU | PUUTTUU | 41 | 41 | 105 780 |
| PUUTTUU | 57 | 57 | 147 060 | |
| PUUTTUU | 2 | 2 | 5 160 | |
| PUUTTUU | PUUTTUU | 86 | 88 | 227 040 |
| PUUTTUU | 14 | 11 | 28 380 | |
| PUUTTUU | 1 | 1 | 2 580 | |
| PUUTTUU | PUUTTUU | 30 | 25 | 64 500 |
| PUUTTUU | 65 | 70 | 180 600 | |
| PUUTTUU | 5 | 5 | 12 900 | |
| PUUTTUU | PUUTTUU | 39 | 40 | 103 200 |
| PUUTTUU | 60 | 59 | 152 220 | |
| PUUTTUU | 1 | 1 | 2 580 | |
| PUUTTUU | PUUTTUU | 67 | 75 | 193 500 |
| PUUTTUU | 30 | 22 | 56 760 | |
| PUUTTUU | 3 | 3 | 7 740 | |
| PUUTTUU | PUUTTUU | 67 | 76 | 196 080 |
| PUUTTUU | 31 | 22 | 56 760 | |
| PUUTTUU | 3 | 3 | 7 740 | |
| PUUTTUU | PUUTTUU | 67 | 67 | 172 860 |
| PUUTTUU | 30 | 31 | 79 980 | |
| PUUTTUU | 2 | 2 | 5 160 | |
Apu magazine's reader profile / Source NRS 2023