Finnish Magazine Rate Cards

Auto Bild Suomi

Auto Bild Suomi shows the big turning point in car industry when electric cars rapidly increase their share in new car market. We offer more tests than any other magazine, comparisons, information on new models – not to forget test runs for used cars. We test Finland’s most popular car makes under Finnish conditions in all seasons. These test runs are carried out by our own top professionals in editorial.
Wordwide expertise and international success concept are behind this magazine.

Magazine's website: http://autobild.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Fokus Media Finland Oy
Contact person	Jaana Lindvall-Harki +358 40 5821416 jaana.lindvall-harki@fokusmedia.fi
Www	https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher	Fokus Media Finland Oy
Visiting address	Hämeentie 135 A 00560 Helsinki
Päätoimittaja	Pekka Kaidesoja

Circulation or copies

Issues per year	16

Readership

Readership	44 000
Total reach	87 000
How many times read	1.9
Minutes of reading	51 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	11.01.2023		21.12.2022		Thema: New cars 2023. All new models and latest trends.
2	01.02.2023		13.01.2023		Thema: SUV and four-by-four, a look into most popular SUV’s.
3	22.02.2023		03.02.2023		Thema: Used cars. Is it worth bringing one from abroad? A buyer’s guide to used cars. 100 000 km durability test.
4	22.03.2023		03.03.2023		Thema: Spring maintenance. Find the right materials and methods.
5	12.04.2023		22.03.2023		Thema: The big summer tyre comparison.
6	03.05.2023		13.04.2023		Thema: Road trips and motor home novelties.
7	24.05.2023		04.05.2023		Thema: Electrification of cars and electric car novelties.
8	14.06.2023		26.05.2023		Thema: Safely amongst the holiday traffic. What’s new in summer driving?
9	05.07.2023		16.06.2023		Thema: Cabriolets. 100 000 km durability test.
10	09.08.2023		21.07.2023		Thema: The big SUV. Power trains in comparison.
11	30.08.2023		11.08.2023		Thema: Transportation. Test driving delivery vans.
12	20.09.2023		01.09.2023		Thema: Palvelu 1 buying survey. How is the service of the car business doing?
13	11.10.2023		22.09.2023		Thema: Comparing different forms of car ownerships. 100 000 km durability test.
14	01.11.2023		13.10.2023		Thema: Biggest revelations of the driving year 2024.
15	22.11.2023		03.11.2023		Thema: Winter driving and tyres.
16	13.12.2023		24.11.2023		Thema: Best gadgets for winter driving. 100 000 km durability test.

Advertisement rates

2/1

Position: Not specified

Size excluding margin: 434 x 280 mm

4-colour price 5500 €

2/1

Position: First spread

Size excluding margin: 434 x 280 mm

4-colour price 5900 €

1/1

Position: Not specified

Size excluding margin: 217 x 280 mm

4-colour price 3450 €

1/1

Position: 2. Cover

Size excluding margin: 217 x 280 mm

4-colour price 3800 €

1/1

Position: 3. Cover

Size excluding margin: 217 x 280 mm

4-colour price 3800 €

1/1 takasivu

Position: Back cover

Size excluding margin: 217 x 245 mm

4-colour price 3950 €

1/2

Position: Not specified

Size excluding margin: 106 x 280 mm

4-colour price 2100 €

1/2

Position: Not specified

Size excluding margin: 217 x 138 mm

4-colour price 2100 €

1/4 pysty

Position: Not specified

Size excluding margin: 55 x 280 mm

4-colour price 1600 €

1/4 vaaka

Position: Not specified

Size excluding margin: 217 x 68 mm

4-colour price 1600 €

1/4 nurkka

Position: Not specified

Size excluding margin: 106 x 138 mm

4-colour price 1600 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
New size mm	217 x 280 mm
Bleed mm	4 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi tai/or aineistot.autobild(at)fokusmedia.fi

Readers: 44 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Auto Bild Suomi Readers %	Auto Bild Suomi Amount of readers
Readership (KMT 2023)	44 000
Total reach	87 000
Sex	Women	51	11	4 840
Sex	Men	49	89	39 160

Native language	Finnish	95	93	40 920
Native language	Swedish	5	7	3 080

Age	15-24 y	13	7	3 080
	25-34 y	14	8	3 520
	35-44 y	14	12	5 280
	45-54 y	14	17	7 480
	55-64 y	16	22	9 680
	65+ y	29	34	14 960

Gender + age	Female 15-29 years	10	2	880
	Female 30-49 years	14	3	1 320
	Female 50+ years	28	6	2 640
	Male 15-29 years	10	10	4 400
	Male 30-49 years	14	22	9 680
	Male 50+ years	24	57	25 080

Household position	Lives at home with parents	7	6	2 640
	Lives alone	28	19	8 360
	Lives with spouse	37	44	19 360
	Lives with spouse and children	24	28	12 320
	Single parent	2	2	880
	Other	3	2	880

Grandchildren under 18 years of age	Yes	21	28	12 320
	No	38	45	19 800
	No answer (under 45 year olds)	41	27	11 880

Profession	Top Management	4	5	2 200
	white-collar worker, higher-level	16	14	6 160
	White-collar worker	12	8	3 520
	Worker	10	14	6 160
	Farmer	1	2	880
	Other entrepreneur	3	5	2 200
	Pensioner	31	36	15 840
	Student, pupil	11	5	2 200
	Homewife, home dad	0	0	0
	Unemployed	2	2	880
	Other	6	7	3 080
	No answer	3	2	880

Education	Elementary school	5	5	2 200
	Secondary school	7	6	2 640
	Vocational	28	37	16 280
	High school	14	9	3 960
	University of Applied Sciences	19	17	7 480
	University	27	24	10 560
	Something else	2	2	880

Size of the household	1 pers	28	18	7 920
	2 pers	38	47	20 680
	3 pers	14	17	7 480
	4 pers	12	11	4 840
	5+ pers	7	7	3 080

Household income (gross)	Below 20 000 € /y	11	5	2 200
	20 000 - 35 000 € /y	19	13	5 720
	35 001 - 50 000 € /y	20	24	10 560
	50 001 - 85 000 € /y	22	27	11 880
	85 001 - 100 000 € /y	7	7	3 080
	Over 100 000 € /y	9	15	6 600
	Don't want to tell	5	4	1 760
	Can't say / No answer	7	4	1 760

Decision-maker in grocery purchases	Yes	93	88	38 720
	Don't know	7	11	4 840
	Can not say	1	0	0

Housing	Apartment	32	25	11 000
	Row house or semi-detached house	15	16	7 040
	Detached house	47	53	23 320
	Farm	4	5	2 200
	Something else	1	1	440
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	36 520
	Rented residence	20	13	5 720
	Right of residence apartment	2	1	440
	Something else	1	2	880
	Can not say	1	1	440

Cottage or holiday home in regular use	Yes	40	44	19 360
	No	59	55	24 200
	Can not say	1	1	440

Using AdBlocker or similar application	Yes	19	15	6 600
	No	76	78	34 320
	Can not say	5	6	2 640

Number of cars in household	One car	45	43	18 920
	Two cars	32	37	16 280
	Three or more cars	10	15	6 600
	No car	14	5	2 200

PUUTTUU	PUUTTUU	22	31	13 640
	PUUTTUU	67	68	29 920
	PUUTTUU	4	5	2 200
	PUUTTUU	8	9	3 960
	PUUTTUU	2	2	880
	PUUTTUU	8	3	1 320
	PUUTTUU	5	3	1 320

Advertising ban at the door / mailbox	Yes	24	14	6 160
	No	76	86	37 840
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	55	24 200
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	440
	Retired	31	36	15 840
	Unemployed / laid off	2	2	880
	Schoolboy or student	11	5	2 200
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	440
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	12 320
	No	25	23	10 120
	Can't say / No answer	50	48	21 120

Health services used in the household	Public health services	85	85	37 400
	Employer - funded health care services	49	50	22 000
	Private, self-funded healthcare services	39	43	18 920
	Private health insurance services	22	23	10 120
	No health care	1	1	440
	Can not say	1	1	440

Type of municipality (7 class)	Greater Helsinki	19	14	6 160
	Turku or Tampere	8	5	2 200
	Oulu	4	7	3 080
	70 000 - 150 000 inhabitants town	13	13	5 720
	Urban municipality	27	29	12 760
	Conurbation	16	18	7 920
	Countryside	13	14	6 160

Pets in household	Cat	17	19	8 360
	Dog	26	25	11 000
	Some other pet	5	6	2 640
	No pets	59	59	25 960

Family with kids	Yes	32	31	13 640
Family with kids	No	68	69	30 360

Use of glasses or contact lenses	Yes	67	68	29 920
Use of glasses or contact lenses	No	33	32	14 080
How often different content is read
The frequency of reading: Print magazines	Daily	15	29	12 760
	5-6 days a week	4	7	3 080
	1-4 days a week	26	38	16 720
	Monthly	24	17	7 480
	Rarely	23	8	3 520
	Never	7	1	440
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	28	12 320
	5-6 days a week	5	4	1 760
	1-4 days a week	19	23	10 120
	Monthly	15	15	6 600
	Rarely	24	14	6 160
	Never	14	14	6 160
	Can not say	1	1	440

The frequency of reading: Print newspapers or afternoon papers	Daily	30	45	19 800
	5-6 days a week	4	7	3 080
	1-4 days a week	23	25	11 000
	Monthly	13	12	5 280
	Rarely	21	9	3 960
	Never	7	2	880
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	60	26 400
	5-6 days a week	9	11	4 840
	1-4 days a week	16	13	5 720
	Monthly	6	4	1 760
	Rarely	9	9	3 960
	Never	6	4	1 760
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	2 640
	5-6 days a week	4	4	1 760
	1-4 days a week	44	52	22 880
	Monthly	17	14	6 160
	Rarely	20	17	7 480
	Never	9	6	2 640
	Can not say	1	1	440

The frequency of watching: Free online TV services	Daily	15	15	6 600
	5-6 days a week	9	9	3 960
	1-4 days a week	30	35	15 400
	Monthly	23	21	9 240
	Rarely	15	14	6 160
	Never	7	4	1 760
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	17	7 480
	5-6 days a week	10	8	3 520
	1-4 days a week	22	25	11 000
	Monthly	10	10	4 400
	Rarely	11	12	5 280
	Never	31	27	11 880
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	53	23 320
	5-6 days a week	9	7	3 080
	1-4 days a week	19	21	9 240
	Monthly	11	10	4 400
	Rarely	12	7	3 080
	Never	3	1	440
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	45	19 800
	5-6 days a week	12	10	4 400
	1-4 days a week	22	24	10 560
	Monthly	11	7	3 080
	Rarely	12	8	3 520
	Never	7	6	2 640
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	13 640
	5-6 days a week	7	11	4 840
	1-4 days a week	16	17	7 480
	Monthly	13	11	4 840
	Rarely	26	18	7 920
	Never	16	11	4 840
	Can not say	1	1	440

The frequency of listening: Programs of commercial radio channels	Daily	16	19	8 360
	5-6 days a week	10	12	5 280
	1-4 days a week	21	25	11 000
	Monthly	14	13	5 720
	Rarely	21	19	8 360
	Never	16	10	4 400
	Can not say	1	1	440

The frequency of listening: Podcasts	Daily	4	4	1 760
	5-6 days a week	3	2	880
	1-4 days a week	9	9	3 960
	Monthly	13	17	7 480
	Rarely	28	25	11 000
	Never	41	42	18 480
	Can not say	2	2	880

User frequency and following: Social media	Daily	57	49	21 560
	5-6 days a week	7	8	3 520
	1-4 days a week	8	13	5 720
	Monthly	3	4	1 760
	Rarely	6	6	2 640
	Never	19	20	8 800
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	3 080
	5-6 days a week	5	3	1 320
	1-4 days a week	11	13	5 720
	Monthly	8	8	3 520
	Rarely	22	22	9 680
	Never	40	45	19 800
	Can not say	1	1	440

User frequency: Instant messaging	Daily	68	58	25 520
	5-6 days a week	9	9	3 960
	1-4 days a week	10	15	6 600
	Monthly	3	7	3 080
	Rarely	3	3	1 320
	Never	8	8	3 520
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	70	30 800
	No	41	29	12 760
	Can not say	1	1	440

I tend to buy tabloids	Yes	8	11	4 840
	No	90	87	38 280
	Can not say	2	2	880

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	25 960
	No	52	39	17 160
	Can not say	2	2	880

I tend to buy single copy magazines	Yes	17	16	7 040
	No	81	82	36 080
	Can not say	2	2	880

PUUTTUU	PUUTTUU	13	9	3 960
	PUUTTUU	5	2	880
	PUUTTUU	7	5	2 200
	PUUTTUU	15	20	8 800
	PUUTTUU	8	10	4 400
	PUUTTUU	7	8	3 520
	PUUTTUU	10	14	6 160
	PUUTTUU	6	4	1 760
	PUUTTUU	9	12	5 280
	PUUTTUU	9	9	3 960
	PUUTTUU	4	3	1 320
	PUUTTUU	5	1	440
	PUUTTUU	13	9	3 960
	PUUTTUU	8	4	1 760
	PUUTTUU	13	17	7 480
	PUUTTUU	7	3	1 320
	PUUTTUU	8	12	5 280
	PUUTTUU	3	4	1 760
	PUUTTUU	56	54	23 760
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	47	20 680
	PUUTTUU	40	51	22 440
	PUUTTUU	2	2	880

PUUTTUU	PUUTTUU	87	88	38 720
	PUUTTUU	11	12	5 280
	PUUTTUU	1	1	440

PUUTTUU	PUUTTUU	73	68	29 920
	PUUTTUU	25	31	13 640
	PUUTTUU	2	2	880

PUUTTUU	PUUTTUU	81	85	37 400
	PUUTTUU	18	13	5 720
	PUUTTUU	2	1	440

PUUTTUU	PUUTTUU	57	53	23 320
	PUUTTUU	41	44	19 360
	PUUTTUU	1	2	880

PUUTTUU	PUUTTUU	30	37	16 280
	PUUTTUU	63	58	25 520
	PUUTTUU	7	5	2 200

PUUTTUU	PUUTTUU	84	88	38 720
	PUUTTUU	15	10	4 400
	PUUTTUU	1	1	440

PUUTTUU	PUUTTUU	41	40	17 600
	PUUTTUU	57	58	25 520
	PUUTTUU	2	2	880

PUUTTUU	PUUTTUU	86	84	36 960
	PUUTTUU	14	15	6 600
	PUUTTUU	1	1	440

PUUTTUU	PUUTTUU	30	28	12 320
	PUUTTUU	65	69	30 360
	PUUTTUU	5	3	1 320

PUUTTUU	PUUTTUU	39	42	18 480
	PUUTTUU	60	56	24 640
	PUUTTUU	1	2	880

PUUTTUU	PUUTTUU	67	62	27 280
	PUUTTUU	30	35	15 400
	PUUTTUU	3	2	880

PUUTTUU	PUUTTUU	67	59	25 960
	PUUTTUU	31	40	17 600
	PUUTTUU	3	2	880

PUUTTUU	PUUTTUU	67	73	32 120
	PUUTTUU	30	26	11 440
	PUUTTUU	2	2	880

Auto Bild Suomi magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Auto Bild Suomi Readers %	Auto Bild Suomi Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	35 200
	Can not say	4	2	880
	Negative	18	18	7 920

Attitude towards advertising: Magazines	Positive	77	80	35 200
	Can not say	5	4	1 760
	Negative	19	17	7 480

Attitude towards advertising: Free and local newspapers	Positive	82	82	36 080
	Can not say	5	5	2 200
	Negative	13	13	5 720

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	53	23 320
	Can not say	8	6	2 640
	Negative	37	41	18 040

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	34	14 960
	Can not say	12	14	6 160
	Negative	47	52	22 880

Attitude towards advertising: Blogs	Positive	30	24	10 560
	Can not say	27	29	12 760
	Negative	41	47	20 680

Attitude towards advertising: Newsletters to email	Positive	19	17	7 480
	Can not say	2	1	440
	Negative	79	81	35 640

Attitude towards advertising: Other websites	Positive	43	40	17 600
	Can not say	10	8	3 520
	Negative	46	52	22 880

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	24 200
	Can not say	3	3	1 320
	Negative	40	43	18 920

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	40	17 600
	Can not say	6	3	1 320
	Negative	53	56	24 640

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	32 120
	Can not say	4	2	880
	Negative	28	26	11 440

Attitude towards advertising: Out-of-home advertising	Positive	66	67	29 480
	Can not say	6	4	1 760
	Negative	29	30	13 200

Auto Bild Suomi magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Auto Bild Suomi Readers %	Auto Bild Suomi Amount of readers
I relax and get inspired by magazines	Agree	77	84	36 960
	Disagree	15	10	4 400
	Can not say	7	6	2 640

I experience pampering moments with magazines	Agree	50	52	22 880
	Disagree	39	38	16 720
	Can not say	10	10	4 400

A professional magazine keeps me up to date on professional matters	Agree	70	77	33 880
	Disagree	17	15	6 600
	Can not say	12	8	3 520

The industry specialty magazine provides information on my hobbies and interests	Agree	81	84	36 960
	Disagree	10	10	4 400
	Can not say	9	6	2 640

Finnish magazines offer reliable comparisons and tests	Agree	68	79	34 760
	Disagree	18	15	6 600
	Can not say	14	7	3 080

Finnish magazines offer reliable product recommendations	Agree	64	68	29 920
	Disagree	21	20	8 800
	Can not say	15	10	4 400

Finnish magazines are of high quality	Agree	81	82	36 080
	Disagree	12	13	5 720
	Can not say	7	5	2 200

I follow important magazines on social media	Agree	32	32	14 080
	Disagree	60	62	27 280
	Can not say	8	6	2 640

I read important magazines from cover to cover	Agree	52	55	24 200
	Disagree	43	41	18 040
	Can not say	5	3	1 320

Ads are part of the content of the magazine	Agree	64	66	29 040
	Disagree	31	29	12 760
	Can not say	5	4	1 760

Ads in magazines make new things familiar	Agree	67	65	28 600
	Disagree	28	31	13 640
	Can not say	6	4	1 760

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	59	25 960
	Disagree	42	37	16 280
	Can not say	6	4	1 760

I have purchased products based on the ad in magazine	Agree	46	45	19 800
	Disagree	49	51	22 440
	Can not say	6	4	1 760

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	55	24 200
	Disagree	35	42	18 480
	Can not say	4	4	1 760

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	26	11 440
	Disagree	55	68	29 920
	Can not say	6	6	2 640

I rely on product recommendations from bloggers and tubers	Agree	21	15	6 600
	Disagree	66	71	31 240
	Can not say	14	14	6 160

Auto Bild Suomi magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Auto Bild Suomi Readers %	Auto Bild Suomi Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	24	10 560
	Newspapers	14	16	7 040
	Magazine websites	7	14	6 160
	Newspaper websites	7	9	3 960
	Blogs	2	1	440
	Social media	12	12	5 280
	Other websites	42	53	23 320
	Television	10	9	3 960
	Radio	1	2	880
	Direct mail	10	11	4 840
	None of the above	40	25	11 000

Information sources, consumer electronics and information technology	Print magazines	15	21	9 240
	Newspapers	19	24	10 560
	Magazine websites	10	13	5 720
	Newspaper websites	9	9	3 960
	Blogs	5	4	1 760
	Social media	23	19	8 360
	Other websites	50	52	22 880
	Television	17	18	7 920
	Radio	3	4	1 760
	Direct mail	36	37	16 280
	None of the above	16	14	6 160

Information sources, beauty care and cosmetics	Print magazines	18	12	5 280
	Newspapers	8	8	3 520
	Magazine websites	9	6	2 640
	Newspaper websites	5	5	2 200
	Blogs	8	3	1 320
	Social media	25	12	5 280
	Other websites	16	13	5 720
	Television	12	11	4 840
	Radio	2	3	1 320
	Direct mail	16	14	6 160
	None of the above	47	60	26 400

Information sources, travel	Print magazines	17	17	7 480
	Newspapers	15	14	6 160
	Magazine websites	10	11	4 840
	Newspaper websites	9	9	3 960
	Blogs	10	7	3 080
	Social media	31	22	9 680
	Other websites	48	51	22 440
	Television	16	18	7 920
	Radio	3	3	1 320
	Direct mail	10	10	4 400
	None of the above	29	26	11 440

Information sources, style and fashion	Print magazines	24	20	8 800
	Newspapers	14	18	7 920
	Magazine websites	12	8	3 520
	Newspaper websites	7	8	3 520
	Blogs	9	3	1 320
	Social media	32	19	8 360
	Other websites	34	33	14 520
	Television	17	13	5 720
	Radio	1	2	880
	Direct mail	25	26	11 440
	None of the above	30	37	16 280

Information sources, building and renovating	Print magazines	20	24	10 560
	Newspapers	16	19	8 360
	Magazine websites	9	11	4 840
	Newspaper websites	7	9	3 960
	Blogs	6	3	1 320
	Social media	20	15	6 600
	Other websites	33	35	15 400
	Television	18	15	6 600
	Radio	2	2	880
	Direct mail	28	36	15 840
	None of the above	32	25	11 000

Information sources, food, cooking and baking	Print magazines	37	39	17 160
	Newspapers	28	36	15 840
	Magazine websites	20	18	7 920
	Newspaper websites	17	22	9 680
	Blogs	14	8	3 520
	Social media	38	31	13 640
	Other websites	34	30	13 200
	Television	28	30	13 200
	Radio	6	7	3 080
	Direct mail	26	28	12 320
	None of the above	13	17	7 480

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	4 400
	Newspapers	12	17	7 480
	Magazine websites	3	5	2 200
	Newspaper websites	5	7	3 080
	Blogs	1	0	0
	Social media	10	8	3 520
	Other websites	24	30	13 200
	Television	11	9	3 960
	Radio	2	2	880
	Direct mail	17	19	8 360
	None of the above	52	48	21 120

Information sources, decorating and furniture purchases	Print magazines	24	26	11 440
	Newspapers	16	22	9 680
	Magazine websites	11	11	4 840
	Newspaper websites	7	9	3 960
	Blogs	8	5	2 200
	Social media	26	18	7 920
	Other websites	31	31	13 640
	Television	18	17	7 480
	Radio	1	2	880
	Direct mail	30	29	12 760
	None of the above	27	28	12 320

Information sources, saving and investing	Print magazines	9	12	5 280
	Newspapers	10	11	4 840
	Magazine websites	6	8	3 520
	Newspaper websites	9	9	3 960
	Blogs	6	6	2 640
	Social media	16	15	6 600
	Other websites	30	37	16 280
	Television	6	8	3 520
	Radio	3	3	1 320
	Direct mail	3	3	1 320
	None of the above	49	45	19 800

Information sources, health and wellbeing products / services	Print magazines	14	14	6 160
	Newspapers	15	21	9 240
	Magazine websites	7	9	3 960
	Newspaper websites	6	6	2 640
	Blogs	5	2	880
	Social media	21	13	5 720
	Other websites	37	37	16 280
	Television	12	11	4 840
	Radio	2	3	1 320
	Direct mail	17	14	6 160
	None of the above	38	38	16 720

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	14	6 160
	Newspapers	19	23	10 120
	Magazine websites	7	7	3 080
	Newspaper websites	8	10	4 400
	Blogs	5	2	880
	Social media	22	19	8 360
	Other websites	41	40	17 600
	Television	13	12	5 280
	Radio	1	2	880
	Direct mail	31	34	14 960
	None of the above	29	30	13 200

Auto Bild Suomi magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Auto Bild Suomi Readers %	Auto Bild Suomi Amount of readers
PUUTTUU	Cars, motor vehicles	26	75	33 000
	Well-being and health	53	46	20 240
	Charity work	14	10	4 400
	Self development	32	25	11 000
	PUUTTUU	15	15	6 600
	PUUTTUU	17	24	10 560
	PUUTTUU	16	6	2 640
	PUUTTUU	27	22	9 680
	PUUTTUU	55	57	25 080
	PUUTTUU	34	39	17 160
	PUUTTUU	32	21	9 240
	PUUTTUU	26	12	5 280
	PUUTTUU	53	58	25 520
	PUUTTUU	10	15	6 600
	PUUTTUU	22	11	4 840
	PUUTTUU	35	32	14 080
	PUUTTUU	30	37	16 280
	PUUTTUU	56	57	25 080
	PUUTTUU	16	12	5 280
	PUUTTUU	40	45	19 800
	PUUTTUU	33	23	10 120
	PUUTTUU	39	50	22 000
	PUUTTUU	40	35	15 400
	PUUTTUU	40	24	10 560
	PUUTTUU	23	33	14 520
	PUUTTUU	31	21	9 240
	PUUTTUU	36	54	23 760
	PUUTTUU	36	38	16 720
	PUUTTUU	46	63	27 720
	PUUTTUU	11	22	9 680
	PUUTTUU	23	40	17 600
	PUUTTUU	33	22	9 680
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	36	15 840
	Repair and construction products	40	49	21 560
	Domestic appliances	39	45	19 800
	Electronics or IT products	50	57	25 080
	Cars	18	25	11 000
	Clothing and footwear	82	78	34 320
	Eyeglasses, contact lenses or sunglasses	35	31	13 640
	Sports clothing, footwear or equipment	60	55	24 200
	Saving or investing products or services	26	32	14 080
	Cosmetics and beauty products	45	24	10 560
	Mobile phones	31	31	13 640
	Travels	37	38	16 720
	Products and services for health and well-being	58	52	22 880
	None of the above	2	2	880

Intentions to purchase within 12 months	Furniture and furnishings	29	22	9 680
	Repair and construction products	36	43	18 920
	Domestic appliances	20	20	8 800
	Electronics or IT products	28	34	14 960
	Cars	14	19	8 360
	Clothing and footwear	65	67	29 480
	Eyeglasses, contact lenses or sunglasses	27	30	13 200
	Sports clothing, footwear or equipment	43	40	17 600
	Saving or investing products or services	22	26	11 440
	Cosmetics and beauty products	36	14	6 160
	Mobile phones	16	15	6 600
	Travels	41	41	18 040
	Products and services for health and well-being	46	36	15 840
	None of the above	7	6	2 640

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	880
	Buying an apartment	11	7	3 080
	Home renovation	29	30	13 200
	Buying a car	25	28	12 320
	Buying a boat	3	3	1 320
	None of these	50	49	21 560

Will consider switching over the next 12 months	Bank	7	6	2 640
	Insurance company	10	11	4 840
	electric company	18	24	10 560
	Internet Connection	8	12	5 280
	Phone-subscription	12	15	6 600
	None of the above	47	42	18 480
	Can not say	19	17	7 480

Use of extra money	Magazines, books, movies	17	14	6 160
	Eating, drinking, partying in a restaurant	32	28	12 320
	Exercises and sports equipment	26	24	10 560
	Cultural events (eg. concerts, theater, festivals)	33	27	11 880
	Renovation, interior design	25	22	9 680
	Health services and personal well-being	21	16	7 040
	Travel	40	41	18 040
	Consumer electronics and IT equipment, mobile phones	16	19	8 360
	Clothes, shoes and bags	23	15	6 600
	Home services (cleaning and other housekeeping services)	6	5	2 200
	Car, boat, motorcycle	13	24	10 560
	Cosmetics and beauty care	10	6	2 640
	Saving, investing	46	53	23 320
	Other	8	7	3 080
	There is no extra money left after mandatory expenses	8	7	3 080
	Can not say	3	3	1 320
Planning on buying/doing in the next 12 months

Auto Bild Suomi magazine's reader profile / Source NRS 2023

Auto Bild Suomi

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Readers: 44 000 / KMT 2023 Download magazine graphs (PDF)

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