Extended search By alphabet By topic

Auto Bild Suomi

Auto Bild Suomi is a modern car magazine, based on a successful international
magazine concept. With the car power of the biggest car magazine in Europe, we
off er more tests than any other magazine, information on new models, and our own
unique 100,000 km test run. Over half of our content is produced in Finland, and this
guarantees that we test Finland’s most popular car makes under Finnish conditions.
Our professional editorial team provides useful information for car buyers, whether
you are interested in used or new cars, and saves you money on car expenses.

Magazine's website: http://autobild.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki
Päätoimittaja Pekka Kaidesoja

Circulation or copies

Issues per year 16

Readership

Readership 59 000
Total reach 102 000
How many times read 1.8
Minutes of reading 40 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 21.12.2020 Thema: New cars of 2021. All new models and latest trends.
2 04.02.2021 12.01.2021 Thema: SUV and Four by Four, a look into the most popular models.
3 25.02.2021 02.02.2021 Thema: Used cars. Is it worth bringing one from abroad? A buyer’s guide to used cars. 100 000 km durability test.
4 25.03.2021 02.03.2021 Thema: Spring maintenance. Find the right materials and methods.
5 15.04.2021 23.03.2021 Thema: The big summer tyre comparison.
6 06.05.2021 13.04.2021 Thema: Road trips and motor home novelties.
7 27.05.2021 04.05.2021 Thema: Accessories and gadgets on a budget. 100 000 km durability test.
8 17.06.2021 25.05.2021 Thema: Safely amongst the holiday traffic. What’s new in summer driving?
9 08.07.2021 16.06.2021 Thema: Cabriolets. 100 000 km durability test.
10 12.08.2021 19.07.2021 Thema: The big SUV. Power trains in comparison.
11 02.09.2021 10.08.2021 Thema: Transportation. Test driving delivery vans.
12 23.09.2021 31.08.2021 Thema: Service 1 buying survey. How is the service of the car business doing?
13 14.10.2021 23.09.2021 Thema: Comparing the features of different cars. 100 000 km durability test.
14 04.11.2021 12.10.2021 Thema: Biggest revelations of the driving year 2021.
15 25.11.2021 02.11.2021 Thema: Winter driving and tyres.
16 16.12.2021 23.11.2021 Thema: Best gadgets for winter driving. 100 000 km durability test.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 6000 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 6450 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 3750 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 4200 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 4200 €

1/1 takasivu

Position: Back cover

Size including margin: 217 x 245 mm

4-colour price 4350 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 2350 €

1/2

Position: Not specified

Size including margin: 217 x 138 mm

4-colour price 2350 €

1/4 pysty

Position: Not specified

Size including margin: 55 x 280 mm

4-colour price 1750 €

1/4 vaaka

Position: Not specified

Size including margin: 217 x 68 mm

4-colour price 1750 €

1/4 nurkka

Position: Not specified

Size including margin: 106 x 138 mm

4-colour price 1750 €

Info about inserts

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
Bleed mm 4 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer MDM Print , Paino

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi tai/or aineistot.autobild(at)fokusmedia.fi

Readers: 59 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Auto Bild Suomi
Readers %
Auto Bild Suomi
Amount of readers
SexWomen51116 490
Men498952 510
Age15-24 y1395 310
25-34 y14105 900
35-44 y141810 620
45-54 y14169 440
55-64 y162112 390
65+ y292615 340
Gender + ageFemale 15-29 years1021 180
Female 30-49 years1421 180
Female 50+ years2863 540
Male 15-29 years10127 080
Male 30-49 years142816 520
Male 50+ years245029 500
Household positionLives at home with parents774 130
Lives alone272313 570
Lives with spouse373721 830
Lives with spouse and children232816 520
Single parent231 770
Other321 180
ProfessionTop Management452 950
white-collar worker, higher-level15148 260
White-collar worker13105 900
Worker101710 030
Farmer121 180
Other entrepreneur352 950
Pensioner313118 290
Student, pupil1274 130
Homewife, home dad100
Unemployed331 770
Other442 360
No answer31590
EducationElementary school631 770
Secondary school752 950
Vocational294828 320
High school1395 310
University of Applied Sciences181810 620
University25158 850
Something else221 180
Size of the household1 pers282514 750
2 pers393822 420
3 pers141710 030
4 pers12116 490
5+ pers795 310
Household income (gross)Below 20 000 € /y1395 310
20 000 - 35 000 € /y21158 850
35 001 - 50 000 € /y202615 340
50 001 - 85 000 € /y212615 340
85 001 - 100 000 € /y684 720
Over 100 000 € /y684 720
Don't want to tell631 770
Can't say / No answer752 950
Decision-maker in grocery purchasesYes949254 280
Don't know674 130
Can not say11590
HousingApartment342414 160
Row house or semi-detached house17158 850
Detached house445331 270
Farm452 950
Something else11590
Can not say000
Ownership of housingOwner-occupied residence748147 790
Rented residence22169 440
Right of residence apartment21590
Something else121 180
Can not say11590
Cottage or holiday home in regular useYes414224 780
No585532 450
Can not say131 770
Number of cars in householdOne car464325 370
Two cars303621 240
Three or more cars10158 850
No car1463 540
Advertising ban at the door / mailboxYes24169 440
No768348 970
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505733 630
Temporarily absent (= time off from work, care or study, maternity leave)11590
Retired313118 290
Unemployed / laid off331 770
Schoolboy or student1274 130
Housewife or father100
In the military or performing civilian service000
Other11590
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes233017 700
No252514 750
Can't say / No answer514526 550
Health services used in the householdPublic health services858047 200
Employer - funded health care services495532 450
Private, self-funded healthcare services384224 780
Private health insurance services212212 980
No health care11590
Can not say11590
Type of municipality (7 class)Greater Helsinki19148 260
Turku or Tampere874 130
Oulu442 360
70 000 - 150 000 inhabitants town13116 490
Urban municipality273118 290
Conurbation161911 210
Countryside13148 260
Pets in householdCat17169 440
Dog262816 520
Some other pet542 360
No pets605834 220
Family with kidsYes313520 650
No696538 350
Use of glasses or contact lensesYes686337 170
No323721 830
How often different content is read
The frequency of reading: Print magazinesDaily152313 570
5-6 days a week452 950
1-4 days a week283721 830
Monthly251810 620
Rarely21158 850
Never51590
Can not say000
The frequency of reading: Magazine content in digital formatDaily202514 750
5-6 days a week563 540
1-4 days a week192414 160
Monthly16158 850
Rarely252414 160
Never1374 130
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344526 550
5-6 days a week531 770
1-4 days a week232514 750
Monthly14127 080
Rarely19148 260
Never51590
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536337 170
5-6 days a week1095 310
1-4 days a week17158 850
Monthly663 540
Rarely942 360
Never531 770
Can not say000
The frequency of reading: Free and free delivery newspapersDaily674 130
5-6 days a week552 950
1-4 days a week424828 320
Monthly18169 440
Rarely201810 620
Never852 950
Can not say11590
The frequency of watching: Free online TV servicesDaily171710 030
5-6 days a week10116 490
1-4 days a week313319 470
Monthly202212 980
Rarely15137 670
Never642 360
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15169 440
5-6 days a week10105 900
1-4 days a week192514 750
Monthly995 310
Rarely1195 310
Never353017 700
Can not say121 180
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485431 860
5-6 days a week10127 080
1-4 days a week19169 440
Monthly1195 310
Rarely1074 130
Never321 180
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384627 140
5-6 days a week13137 670
1-4 days a week232112 390
Monthly974 130
Rarely1084 720
Never752 950
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242514 750
5-6 days a week795 310
1-4 days a week172313 570
Monthly11148 260
Rarely262011 800
Never1495 310
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily182212 980
5-6 days a week10148 260
1-4 days a week232615 340
Monthly13127 080
Rarely20169 440
Never1695 310
Can not say100
The frequency of listening: PodcastsDaily321 180
5-6 days a week231 770
1-4 days a week9105 900
Monthly12105 900
Rarely263017 700
Never443923 010
Can not say452 950
User frequency and following: Social mediaDaily564425 960
5-6 days a week695 310
1-4 days a week9137 670
Monthly342 360
Rarely584 720
Never192011 800
Can not say01590
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1184 720
5-6 days a week563 540
1-4 days a week11116 490
Monthly874 130
Rarely242615 340
Never404224 780
Can not say100
User frequency: Instant messaging Daily645834 220
5-6 days a week10127 080
1-4 days a week10148 260
Monthly431 770
Rarely331 770
Never995 310
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596135 990
No403822 420
Can not say100
I tend to buy tabloidsYes9116 490
No898851 920
Can not say11590
A paid Finnish magazine is subscribed to my household (print or digital)Yes505431 860
No494526 550
Can not say21590
I tend to buy single copy magazinesYes181710 030
No808147 790
Can not say221 180

Auto Bild Suomi magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.