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Avotakka

Avotakka opens the doors to the most beautiful homes in Finland and abroad. The number one decorator of Finnish homes and a fountain of inspiration is full of solutions tested by professionals and loaded with tips and experiences. Avotakka shows the newest trends of decorating and housing, the best furniture, the finest surfacing materials, antique treasures and the most stylish ideas for your own home.

Magazine's website: https://www.meillakotona.fi/lehdet/avotakka Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www http://www.a-lehdet.fi/artikkelit/mainosta-avotakka-lehdessä

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email avotakka@a-lehdet.fi
Päätoimittaja Kari-Otso Nevaluoma
Toimituspäällikkö Miia Kauhanen

Circulation or copies

Issues per year 12

Readership

Readership 208 000
Total reach 0
How many times read 2.2
Minutes of reading 54 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 11.12.2020 Thema: Bathrooms 1, spring decorating trends
2 04.02.2021 11.01.2021 Thema: Kitchens 1, bedrooms 1
3 04.03.2021 08.02.2021 Thema: Furnishing recreation rooms, home electronics, textiles
4 08.04.2021 12.03.2021 Thema: Garden and balcony furniture 1
5 06.05.2021 12.04.2021 Thema: Garden and balcony furniture 2, party theme, wallpapers
6 03.06.2021 07.05.2021 Thema: Decorating holiday homes, saunas
7 01.07.2021 04.06.2021 Thema: Housing fair, textiles, surface materials
8 05.08.2021 12.07.2021 Thema: Transformation extra, storage, looking after your home
9 02.09.2021 09.08.2021 Thema: Bathrooms 2, new interior design this autumn
10 07.10.2021 13.09.2021 Thema: Bedrooms 2, lighting
11 04.11.2021 11.10.2021 Thema: Kitchens 2, table settings and special occasions
12 02.12.2021 08.11.2021 Thema: Christmas ideas, design gifts, fireplaces

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13010 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14185 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7350 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 8085 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5290 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 5290 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4410 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 4410 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3860 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3860 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3860 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 208 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Avotakka
Readers %
Avotakka
Amount of readers
SexWomen5177160 160
Men492347 840
Age15-24 y1324 160
25-34 y14612 480
35-44 y141122 880
45-54 y141429 120
55-64 y162143 680
65+ y294797 760
Gender + ageFemale 15-29 years1048 320
Female 30-49 years141633 280
Female 50+ years2858120 640
Male 15-29 years1012 080
Male 30-49 years1448 320
Male 50+ years241837 440
Household positionLives at home with parents724 160
Lives alone272858 240
Lives with spouse374593 600
Lives with spouse and children232143 680
Single parent224 160
Other324 160
ProfessionTop Management436 240
white-collar worker, higher-level151633 280
White-collar worker131224 960
Worker10510 400
Farmer100
Other entrepreneur336 240
Pensioner3149101 920
Student, pupil1236 240
Homewife, home dad112 080
Unemployed324 160
Other448 320
No answer324 160
EducationElementary school6510 400
Secondary school7612 480
Vocational292654 080
High school131122 880
University of Applied Sciences181735 360
University253368 640
Something else224 160
Size of the household1 pers282756 160
2 pers394899 840
3 pers141122 880
4 pers12918 720
5+ pers7510 400
Household income (gross)Below 20 000 € /y13816 640
20 000 - 35 000 € /y212347 840
35 001 - 50 000 € /y202041 600
50 001 - 85 000 € /y212347 840
85 001 - 100 000 € /y6714 560
Over 100 000 € /y6816 640
Don't want to tell6816 640
Can't say / No answer724 160
Decision-maker in grocery purchasesYes9496199 680
Don't know648 320
Can not say100
HousingApartment343572 800
Row house or semi-detached house171837 440
Detached house444389 440
Farm448 320
Something else100
Can not say000
Ownership of housingOwner-occupied residence7483172 640
Rented residence221327 040
Right of residence apartment236 240
Something else112 080
Can not say100
Cottage or holiday home in regular useYes414797 760
No5852108 160
Can not say112 080
Number of cars in householdOne car4652108 160
Two cars303062 400
Three or more cars10714 560
No car141122 880
Advertising ban at the door / mailboxYes242143 680
No7679164 320
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504491 520
Temporarily absent (= time off from work, care or study, maternity leave)112 080
Retired3149101 920
Unemployed / laid off324 160
Schoolboy or student1236 240
Housewife or father112 080
In the military or performing civilian service000
Other112 080
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232041 600
No252245 760
Can't say / No answer5158120 640
Health services used in the householdPublic health services8587180 960
Employer - funded health care services494185 280
Private, self-funded healthcare services3849101 920
Private health insurance services212041 600
No health care112 080
Can not say100
Type of municipality (7 class)Greater Helsinki192654 080
Turku or Tampere8918 720
Oulu448 320
70 000 - 150 000 inhabitants town131122 880
Urban municipality272552 000
Conurbation161429 120
Countryside131122 880
Pets in householdCat171327 040
Dog262449 920
Some other pet548 320
No pets6066137 280
Family with kidsYes312552 000
No6975156 000
Use of glasses or contact lensesYes6881168 480
No321939 520
How often different content is read
The frequency of reading: Print magazinesDaily153164 480
5-6 days a week4816 640
1-4 days a week283470 720
Monthly252041 600
Rarely21612 480
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily202041 600
5-6 days a week5510 400
1-4 days a week192143 680
Monthly161633 280
Rarely252552 000
Never131224 960
Can not say112 080
The frequency of reading: Print newspapers or afternoon papersDaily3457118 560
5-6 days a week5714 560
1-4 days a week231837 440
Monthly14918 720
Rarely19918 720
Never512 080
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5354112 320
5-6 days a week10918 720
1-4 days a week171327 040
Monthly6714 560
Rarely91122 880
Never5510 400
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6816 640
5-6 days a week5714 560
1-4 days a week424797 760
Monthly181633 280
Rarely201735 360
Never8510 400
Can not say112 080
The frequency of watching: Free online TV servicesDaily171837 440
5-6 days a week101122 880
1-4 days a week313368 640
Monthly201735 360
Rarely151327 040
Never6816 640
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15918 720
5-6 days a week10612 480
1-4 days a week191633 280
Monthly9918 720
Rarely111224 960
Never354695 680
Can not say112 080
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4864133 120
5-6 days a week101122 880
1-4 days a week191429 120
Monthly11510 400
Rarely1048 320
Never324 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384491 520
5-6 days a week131531 200
1-4 days a week232245 760
Monthly9612 480
Rarely10612 480
Never7612 480
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243368 640
5-6 days a week7816 640
1-4 days a week171837 440
Monthly111020 800
Rarely262143 680
Never141020 800
Can not say112 080
The frequency of listening: Programs of commercial radio channelsDaily181531 200
5-6 days a week10918 720
1-4 days a week232041 600
Monthly131327 040
Rarely202143 680
Never162143 680
Can not say112 080
The frequency of listening: PodcastsDaily312 080
5-6 days a week212 080
1-4 days a week9612 480
Monthly121020 800
Rarely262552 000
Never4451106 080
Can not say4612 480
User frequency and following: Social mediaDaily5652108 160
5-6 days a week6714 560
1-4 days a week91020 800
Monthly336 240
Rarely5510 400
Never192347 840
Can not say012 080
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11714 560
5-6 days a week536 240
1-4 days a week11714 560
Monthly8918 720
Rarely242654 080
Never404593 600
Can not say124 160
User frequency: Instant messaging Daily6457118 560
5-6 days a week101224 960
1-4 days a week101020 800
Monthly4510 400
Rarely336 240
Never91224 960
Can not say112 080
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5974153 920
No402654 080
Can not say100
I tend to buy tabloidsYes91531 200
No8984174 720
Can not say112 080
A paid Finnish magazine is subscribed to my household (print or digital)Yes5062128 960
No493776 960
Can not say212 080
I tend to buy single copy magazinesYes183062 400
No8068141 440
Can not say224 160

Avotakka magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.