Finnish Magazine Rate Cards

Avotakka

Avotakka opens the doors to the most beautiful homes in Finland and abroad. The number one decorator of Finnish homes and a fountain of inspiration is full of solutions tested by professionals and loaded with tips and experiences. Avotakka shows the newest trends of decorating and housing, the best furniture, the finest surfacing materials, antique treasures and the most stylish ideas for your own home.

Magazine's website: https://www.meillakotona.fi/lehdet/avotakka Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	http://www.a-lehdet.fi/artikkelit/mainosta-avotakka-lehdessä

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	avotakka@a-lehdet.fi
Päätoimittaja	Kari-Otso Nevaluoma

Circulation or copies

Issues per year	12

Readership

Readership	172 000
Total reach	0
How many times read	2.2
Minutes of reading	59 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		08.12.2022		Thema: Home wellbeing. Sustainable furniture choices. Seasonal colours. Green decor.
2	01.02.2023		05.01.2023		Thema: Bathrooms Vol. 1. Spring textiles. Design from Italy.
3	01.03.2023		03.02.2023		Thema: Kitchens Vol. 1. Bedrooms Vol. 1. Housekeeping.
4	05.04.2023		10.03.2023		Thema: Vibrant gardens. Outdoor furniture Vol. 1. Recycling ideas.
5	03.05.2023		05.04.2023		Thema: Spring festivities. Outdoor furniture Vol. 2. Painting ideas.
6	07.06.2023		11.05.2023		Thema: Holiday home decor. Saunas and hot tubs. Patios and outdoor kitchens.
7	05.07.2023		08.06.2023		Thema: Housing fair extra. Durable surface materials. Best destinations for home decorators.
8	02.08.2023		07.07.2023		Thema: Transformation extra. Fireplaces and burners. Work stations. Plants. Vintage.
9	06.09.2023		11.08.2023		Thema: Habitare fair. Autumn trends. New furniture. Bathrooms Vol. 2.
10	04.10.2023		08.09.2023		Thema: Kitchens Vol. 2. Lighting. Childrens rooms. Storage.
11	01.11.2023		06.10.2023		Thema: Bedrooms Vol. 2. Table settings. Warming textiles.
12	07.12.2023		10.11.2023		Thema: Great Christmas special. Sustainable decoration and gift ideas. Christmas flowers. Consumer electronics.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13660 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14894 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7718 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8489 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 8489 €

1/1 takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 8489 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5555 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 5555 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4631 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 4631 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 4053 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 4053 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 4053 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 172 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Avotakka Readers %	Avotakka Amount of readers
Readership (KMT 2023)	172 000
Total reach	0
Sex	Women	51	77	132 440
Sex	Men	49	23	39 560

Native language	Finnish	95	96	165 120
Native language	Swedish	5	4	6 880

Age	15-24 y	13	2	3 440
	25-34 y	14	5	8 600
	35-44 y	14	10	17 200
	45-54 y	14	15	25 800
	55-64 y	16	19	32 680
	65+ y	29	49	84 280

Gender + age	Female 15-29 years	10	3	5 160
	Female 30-49 years	14	17	29 240
	Female 50+ years	28	58	99 760
	Male 15-29 years	10	1	1 720
	Male 30-49 years	14	3	5 160
	Male 50+ years	24	18	30 960

Household position	Lives at home with parents	7	1	1 720
	Lives alone	28	27	46 440
	Lives with spouse	37	45	77 400
	Lives with spouse and children	24	23	39 560
	Single parent	2	2	3 440
	Other	3	2	3 440

Grandchildren under 18 years of age	Yes	21	31	53 320
	No	38	52	89 440
	No answer (under 45 year olds)	41	17	29 240

Profession	Top Management	4	5	8 600
	white-collar worker, higher-level	16	16	27 520
	White-collar worker	12	11	18 920
	Worker	10	5	8 600
	Farmer	1	1	1 720
	Other entrepreneur	3	2	3 440
	Pensioner	31	49	84 280
	Student, pupil	11	2	3 440
	Homewife, home dad	0	1	1 720
	Unemployed	2	1	1 720
	Other	6	5	8 600
	No answer	3	2	3 440

Education	Elementary school	5	5	8 600
	Secondary school	7	6	10 320
	Vocational	28	24	41 280
	High school	14	10	17 200
	University of Applied Sciences	19	19	32 680
	University	27	34	58 480
	Something else	2	2	3 440

Size of the household	1 pers	28	27	46 440
	2 pers	38	48	82 560
	3 pers	14	11	18 920
	4 pers	12	10	17 200
	5+ pers	7	5	8 600

Household income (gross)	Below 20 000 € /y	11	7	12 040
	20 000 - 35 000 € /y	19	20	34 400
	35 001 - 50 000 € /y	20	21	36 120
	50 001 - 85 000 € /y	22	23	39 560
	85 001 - 100 000 € /y	7	8	13 760
	Over 100 000 € /y	9	12	20 640
	Don't want to tell	5	7	12 040
	Can't say / No answer	7	2	3 440

Decision-maker in grocery purchases	Yes	93	95	163 400
	Don't know	7	5	8 600
	Can not say	1	0	0

Housing	Apartment	32	29	49 880
	Row house or semi-detached house	15	17	29 240
	Detached house	47	48	82 560
	Farm	4	4	6 880
	Something else	1	1	1 720
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	147 920
	Rented residence	20	11	18 920
	Right of residence apartment	2	2	3 440
	Something else	1	1	1 720
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	48	82 560
	No	59	52	89 440
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	11	18 920
	No	76	85	146 200
	Can not say	5	5	8 600

Number of cars in household	One car	45	46	79 120
	Two cars	32	34	58 480
	Three or more cars	10	7	12 040
	No car	14	13	22 360

PUUTTUU	PUUTTUU	22	25	43 000
	PUUTTUU	67	59	101 480
	PUUTTUU	4	2	3 440
	PUUTTUU	8	8	13 760
	PUUTTUU	2	1	1 720
	PUUTTUU	8	11	18 920
	PUUTTUU	5	7	12 040

Advertising ban at the door / mailbox	Yes	24	18	30 960
	No	76	82	141 040
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	45	77 400
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 720
	Retired	31	49	84 280
	Unemployed / laid off	2	1	1 720
	Schoolboy or student	11	2	3 440
	Housewife or father	0	1	1 720
	In the military or performing civilian service	0	0	0
	Other	1	1	1 720
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	24	41 280
	No	25	20	34 400
	Can't say / No answer	50	56	96 320

Health services used in the household	Public health services	85	87	149 640
	Employer - funded health care services	49	40	68 800
	Private, self-funded healthcare services	39	53	91 160
	Private health insurance services	22	18	30 960
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	22	37 840
	Turku or Tampere	8	8	13 760
	Oulu	4	4	6 880
	70 000 - 150 000 inhabitants town	13	14	24 080
	Urban municipality	27	27	46 440
	Conurbation	16	14	24 080
	Countryside	13	12	20 640

Pets in household	Cat	17	16	27 520
	Dog	26	23	39 560
	Some other pet	5	4	6 880
	No pets	59	62	106 640

Family with kids	Yes	32	25	43 000
Family with kids	No	68	75	129 000

Use of glasses or contact lenses	Yes	67	82	141 040
Use of glasses or contact lenses	No	33	18	30 960
How often different content is read
The frequency of reading: Print magazines	Daily	15	30	51 600
	5-6 days a week	4	7	12 040
	1-4 days a week	26	38	65 360
	Monthly	24	18	30 960
	Rarely	23	7	12 040
	Never	7	1	1 720
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	21	36 120
	5-6 days a week	5	5	8 600
	1-4 days a week	19	19	32 680
	Monthly	15	19	32 680
	Rarely	24	18	30 960
	Never	14	18	30 960
	Can not say	1	1	1 720

The frequency of reading: Print newspapers or afternoon papers	Daily	30	49	84 280
	5-6 days a week	4	6	10 320
	1-4 days a week	23	22	37 840
	Monthly	13	10	17 200
	Rarely	21	11	18 920
	Never	7	2	3 440
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	54	92 880
	5-6 days a week	9	8	13 760
	1-4 days a week	16	15	25 800
	Monthly	6	6	10 320
	Rarely	9	6	10 320
	Never	6	11	18 920
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	12 040
	5-6 days a week	4	5	8 600
	1-4 days a week	44	51	87 720
	Monthly	17	16	27 520
	Rarely	20	16	27 520
	Never	9	5	8 600
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	29 240
	5-6 days a week	9	9	15 480
	1-4 days a week	30	29	49 880
	Monthly	23	21	36 120
	Rarely	15	12	20 640
	Never	7	11	18 920
	Can not say	1	1	1 720

The frequency of watching: Pay TV and streaming services	Daily	16	12	20 640
	5-6 days a week	10	7	12 040
	1-4 days a week	22	17	29 240
	Monthly	10	10	17 200
	Rarely	11	11	18 920
	Never	31	44	75 680
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	60	103 200
	5-6 days a week	9	9	15 480
	1-4 days a week	19	14	24 080
	Monthly	11	8	13 760
	Rarely	12	5	8 600
	Never	3	2	3 440
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	42	72 240
	5-6 days a week	12	13	22 360
	1-4 days a week	22	20	34 400
	Monthly	11	9	15 480
	Rarely	12	9	15 480
	Never	7	8	13 760
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	28	48 160
	5-6 days a week	7	9	15 480
	1-4 days a week	16	18	30 960
	Monthly	13	11	18 920
	Rarely	26	22	37 840
	Never	16	11	18 920
	Can not say	1	1	1 720

The frequency of listening: Programs of commercial radio channels	Daily	16	15	25 800
	5-6 days a week	10	7	12 040
	1-4 days a week	21	21	36 120
	Monthly	14	13	22 360
	Rarely	21	24	41 280
	Never	16	20	34 400
	Can not say	1	1	1 720

The frequency of listening: Podcasts	Daily	4	2	3 440
	5-6 days a week	3	3	5 160
	1-4 days a week	9	5	8 600
	Monthly	13	11	18 920
	Rarely	28	28	48 160
	Never	41	48	82 560
	Can not say	2	2	3 440

User frequency and following: Social media	Daily	57	50	86 000
	5-6 days a week	7	10	17 200
	1-4 days a week	8	8	13 760
	Monthly	3	3	5 160
	Rarely	6	5	8 600
	Never	19	24	41 280
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	12 040
	5-6 days a week	5	3	5 160
	1-4 days a week	11	7	12 040
	Monthly	8	8	13 760
	Rarely	22	25	43 000
	Never	40	50	86 000
	Can not say	1	1	1 720

User frequency: Instant messaging	Daily	68	62	106 640
	5-6 days a week	9	10	17 200
	1-4 days a week	10	11	18 920
	Monthly	3	3	5 160
	Rarely	3	3	5 160
	Never	8	12	20 640
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	127 280
	No	41	26	44 720
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	13	22 360
	No	90	85	146 200
	Can not say	2	2	3 440

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	61	104 920
	No	52	39	67 080
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	27	46 440
	No	81	72	123 840
	Can not say	2	1	1 720

PUUTTUU	PUUTTUU	13	18	30 960
	PUUTTUU	5	6	10 320
	PUUTTUU	7	9	15 480
	PUUTTUU	15	14	24 080
	PUUTTUU	8	7	12 040
	PUUTTUU	7	3	5 160
	PUUTTUU	10	9	15 480
	PUUTTUU	6	6	10 320
	PUUTTUU	9	8	13 760
	PUUTTUU	9	9	15 480
	PUUTTUU	4	6	10 320
	PUUTTUU	5	6	10 320
	PUUTTUU	13	16	27 520
	PUUTTUU	8	11	18 920
	PUUTTUU	13	11	18 920
	PUUTTUU	7	9	15 480
	PUUTTUU	8	6	10 320
	PUUTTUU	3	2	3 440
	PUUTTUU	56	57	98 040
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	60	103 200
	PUUTTUU	40	39	67 080
	PUUTTUU	2	2	3 440

PUUTTUU	PUUTTUU	87	91	156 520
	PUUTTUU	11	9	15 480
	PUUTTUU	1	1	1 720

PUUTTUU	PUUTTUU	73	80	137 600
	PUUTTUU	25	19	32 680
	PUUTTUU	2	1	1 720

PUUTTUU	PUUTTUU	81	84	144 480
	PUUTTUU	18	15	25 800
	PUUTTUU	2	1	1 720

PUUTTUU	PUUTTUU	57	54	92 880
	PUUTTUU	41	45	77 400
	PUUTTUU	1	1	1 720

PUUTTUU	PUUTTUU	30	30	51 600
	PUUTTUU	63	62	106 640
	PUUTTUU	7	8	13 760

PUUTTUU	PUUTTUU	84	91	156 520
	PUUTTUU	15	8	13 760
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	41	70 520
	PUUTTUU	57	58	99 760
	PUUTTUU	2	2	3 440

PUUTTUU	PUUTTUU	86	87	149 640
	PUUTTUU	14	12	20 640
	PUUTTUU	1	1	1 720

PUUTTUU	PUUTTUU	30	28	48 160
	PUUTTUU	65	67	115 240
	PUUTTUU	5	5	8 600

PUUTTUU	PUUTTUU	39	44	75 680
	PUUTTUU	60	55	94 600
	PUUTTUU	1	1	1 720

PUUTTUU	PUUTTUU	67	75	129 000
	PUUTTUU	30	22	37 840
	PUUTTUU	3	3	5 160

PUUTTUU	PUUTTUU	67	78	134 160
	PUUTTUU	31	20	34 400
	PUUTTUU	3	2	3 440

PUUTTUU	PUUTTUU	67	70	120 400
	PUUTTUU	30	27	46 440
	PUUTTUU	2	3	5 160

Avotakka magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Avotakka Readers %	Avotakka Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	137 600
	Can not say	4	4	6 880
	Negative	18	16	27 520

Attitude towards advertising: Magazines	Positive	77	79	135 880
	Can not say	5	5	8 600
	Negative	19	15	25 800

Attitude towards advertising: Free and local newspapers	Positive	82	86	147 920
	Can not say	5	5	8 600
	Negative	13	9	15 480

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	51	87 720
	Can not say	8	15	25 800
	Negative	37	34	58 480

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	38	65 360
	Can not say	12	20	34 400
	Negative	47	43	73 960

Attitude towards advertising: Blogs	Positive	30	26	44 720
	Can not say	27	35	60 200
	Negative	41	39	67 080

Attitude towards advertising: Newsletters to email	Positive	19	19	32 680
	Can not say	2	2	3 440
	Negative	79	79	135 880

Attitude towards advertising: Other websites	Positive	43	37	63 640
	Can not say	10	14	24 080
	Negative	46	48	82 560

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	94 600
	Can not say	3	3	5 160
	Negative	40	42	72 240

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	36	61 920
	Can not say	6	7	12 040
	Negative	53	57	98 040

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	74	127 280
	Can not say	4	3	5 160
	Negative	28	23	39 560

Attitude towards advertising: Out-of-home advertising	Positive	66	63	108 360
	Can not say	6	8	13 760
	Negative	29	29	49 880

Avotakka magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Avotakka Readers %	Avotakka Amount of readers
I relax and get inspired by magazines	Agree	77	85	146 200
	Disagree	15	10	17 200
	Can not say	7	5	8 600

I experience pampering moments with magazines	Agree	50	62	106 640
	Disagree	39	30	51 600
	Can not say	10	7	12 040

A professional magazine keeps me up to date on professional matters	Agree	70	74	127 280
	Disagree	17	14	24 080
	Can not say	12	12	20 640

The industry specialty magazine provides information on my hobbies and interests	Agree	81	84	144 480
	Disagree	10	9	15 480
	Can not say	9	6	10 320

Finnish magazines offer reliable comparisons and tests	Agree	68	71	122 120
	Disagree	18	16	27 520
	Can not say	14	13	22 360

Finnish magazines offer reliable product recommendations	Agree	64	66	113 520
	Disagree	21	21	36 120
	Can not say	15	14	24 080

Finnish magazines are of high quality	Agree	81	88	151 360
	Disagree	12	7	12 040
	Can not say	7	4	6 880

I follow important magazines on social media	Agree	32	31	53 320
	Disagree	60	60	103 200
	Can not say	8	8	13 760

I read important magazines from cover to cover	Agree	52	63	108 360
	Disagree	43	33	56 760
	Can not say	5	3	5 160

Ads are part of the content of the magazine	Agree	64	68	116 960
	Disagree	31	29	49 880
	Can not say	5	4	6 880

Ads in magazines make new things familiar	Agree	67	70	120 400
	Disagree	28	25	43 000
	Can not say	6	4	6 880

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	50	86 000
	Disagree	42	46	79 120
	Can not say	6	4	6 880

I have purchased products based on the ad in magazine	Agree	46	52	89 440
	Disagree	49	45	77 400
	Can not say	6	3	5 160

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	116 960
	Disagree	35	29	49 880
	Can not say	4	3	5 160

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	48	82 560
	Disagree	55	47	80 840
	Can not say	6	5	8 600

I rely on product recommendations from bloggers and tubers	Agree	21	14	24 080
	Disagree	66	67	115 240
	Can not say	14	19	32 680

Avotakka magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Avotakka Readers %	Avotakka Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	16	27 520
	Newspapers	14	19	32 680
	Magazine websites	7	6	10 320
	Newspaper websites	7	7	12 040
	Blogs	2	1	1 720
	Social media	12	7	12 040
	Other websites	42	36	61 920
	Television	10	8	13 760
	Radio	1	1	1 720
	Direct mail	10	12	20 640
	None of the above	40	43	73 960

Information sources, consumer electronics and information technology	Print magazines	15	18	30 960
	Newspapers	19	28	48 160
	Magazine websites	10	9	15 480
	Newspaper websites	9	9	15 480
	Blogs	5	3	5 160
	Social media	23	15	25 800
	Other websites	50	42	72 240
	Television	17	16	27 520
	Radio	3	2	3 440
	Direct mail	36	44	75 680
	None of the above	16	15	25 800

Information sources, beauty care and cosmetics	Print magazines	18	32	55 040
	Newspapers	8	14	24 080
	Magazine websites	9	12	20 640
	Newspaper websites	5	6	10 320
	Blogs	8	8	13 760
	Social media	25	22	37 840
	Other websites	16	17	29 240
	Television	12	15	25 800
	Radio	2	1	1 720
	Direct mail	16	23	39 560
	None of the above	47	34	58 480

Information sources, travel	Print magazines	17	26	44 720
	Newspapers	15	26	44 720
	Magazine websites	10	12	20 640
	Newspaper websites	9	11	18 920
	Blogs	10	10	17 200
	Social media	31	27	46 440
	Other websites	48	47	80 840
	Television	16	17	29 240
	Radio	3	2	3 440
	Direct mail	10	12	20 640
	None of the above	29	25	43 000

Information sources, style and fashion	Print magazines	24	42	72 240
	Newspapers	14	21	36 120
	Magazine websites	12	17	29 240
	Newspaper websites	7	8	13 760
	Blogs	9	9	15 480
	Social media	32	30	51 600
	Other websites	34	36	61 920
	Television	17	19	32 680
	Radio	1	1	1 720
	Direct mail	25	33	56 760
	None of the above	30	20	34 400

Information sources, building and renovating	Print magazines	20	27	46 440
	Newspapers	16	24	41 280
	Magazine websites	9	11	18 920
	Newspaper websites	7	7	12 040
	Blogs	6	4	6 880
	Social media	20	18	30 960
	Other websites	33	30	51 600
	Television	18	18	30 960
	Radio	2	1	1 720
	Direct mail	28	34	58 480
	None of the above	32	30	51 600

Information sources, food, cooking and baking	Print magazines	37	51	87 720
	Newspapers	28	43	73 960
	Magazine websites	20	22	37 840
	Newspaper websites	17	18	30 960
	Blogs	14	12	20 640
	Social media	38	33	56 760
	Other websites	34	30	51 600
	Television	28	30	51 600
	Radio	6	5	8 600
	Direct mail	26	32	55 040
	None of the above	13	9	15 480

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	15 480
	Newspapers	12	18	30 960
	Magazine websites	3	4	6 880
	Newspaper websites	5	7	12 040
	Blogs	1	1	1 720
	Social media	10	9	15 480
	Other websites	24	23	39 560
	Television	11	12	20 640
	Radio	2	1	1 720
	Direct mail	17	21	36 120
	None of the above	52	47	80 840

Information sources, decorating and furniture purchases	Print magazines	24	38	65 360
	Newspapers	16	23	39 560
	Magazine websites	11	14	24 080
	Newspaper websites	7	7	12 040
	Blogs	8	7	12 040
	Social media	26	24	41 280
	Other websites	31	30	51 600
	Television	18	18	30 960
	Radio	1	1	1 720
	Direct mail	30	36	61 920
	None of the above	27	19	32 680

Information sources, saving and investing	Print magazines	9	11	18 920
	Newspapers	10	16	27 520
	Magazine websites	6	7	12 040
	Newspaper websites	9	9	15 480
	Blogs	6	4	6 880
	Social media	16	13	22 360
	Other websites	30	24	41 280
	Television	6	7	12 040
	Radio	3	3	5 160
	Direct mail	3	4	6 880
	None of the above	49	51	87 720

Information sources, health and wellbeing products / services	Print magazines	14	23	39 560
	Newspapers	15	24	41 280
	Magazine websites	7	10	17 200
	Newspaper websites	6	8	13 760
	Blogs	5	6	10 320
	Social media	21	20	34 400
	Other websites	37	35	60 200
	Television	12	13	22 360
	Radio	2	3	5 160
	Direct mail	17	22	37 840
	None of the above	38	32	55 040

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	29 240
	Newspapers	19	29	49 880
	Magazine websites	7	8	13 760
	Newspaper websites	8	9	15 480
	Blogs	5	4	6 880
	Social media	22	20	34 400
	Other websites	41	38	65 360
	Television	13	12	20 640
	Radio	1	1	1 720
	Direct mail	31	37	63 640
	None of the above	29	25	43 000

Avotakka magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Avotakka Readers %	Avotakka Amount of readers
PUUTTUU	Cars, motor vehicles	26	17	29 240
	Well-being and health	53	71	122 120
	Charity work	14	21	36 120
	Self development	32	33	56 760
	PUUTTUU	15	16	27 520
	PUUTTUU	17	10	17 200
	PUUTTUU	16	22	37 840
	PUUTTUU	27	45	77 400
	PUUTTUU	55	64	110 080
	PUUTTUU	34	40	68 800
	PUUTTUU	32	49	84 280
	PUUTTUU	26	33	56 760
	PUUTTUU	53	56	96 320
	PUUTTUU	10	5	8 600
	PUUTTUU	22	36	61 920
	PUUTTUU	35	38	65 360
	PUUTTUU	30	34	58 480
	PUUTTUU	56	66	113 520
	PUUTTUU	16	5	8 600
	PUUTTUU	40	47	80 840
	PUUTTUU	33	54	92 880
	PUUTTUU	39	43	73 960
	PUUTTUU	40	45	77 400
	PUUTTUU	40	48	82 560
	PUUTTUU	23	24	41 280
	PUUTTUU	31	68	116 960
	PUUTTUU	36	37	63 640
	PUUTTUU	36	41	70 520
	PUUTTUU	46	41	70 520
	PUUTTUU	11	10	17 200
	PUUTTUU	23	10	17 200
	PUUTTUU	33	38	65 360
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	48	82 560
	Repair and construction products	40	43	73 960
	Domestic appliances	39	44	75 680
	Electronics or IT products	50	43	73 960
	Cars	18	16	27 520
	Clothing and footwear	82	85	146 200
	Eyeglasses, contact lenses or sunglasses	35	41	70 520
	Sports clothing, footwear or equipment	60	60	103 200
	Saving or investing products or services	26	25	43 000
	Cosmetics and beauty products	45	58	99 760
	Mobile phones	31	31	53 320
	Travels	37	40	68 800
	Products and services for health and well-being	58	64	110 080
	None of the above	2	1	1 720

Intentions to purchase within 12 months	Furniture and furnishings	29	30	51 600
	Repair and construction products	36	38	65 360
	Domestic appliances	20	19	32 680
	Electronics or IT products	28	19	32 680
	Cars	14	9	15 480
	Clothing and footwear	65	67	115 240
	Eyeglasses, contact lenses or sunglasses	27	34	58 480
	Sports clothing, footwear or equipment	43	42	72 240
	Saving or investing products or services	22	20	34 400
	Cosmetics and beauty products	36	46	79 120
	Mobile phones	16	16	27 520
	Travels	41	41	70 520
	Products and services for health and well-being	46	55	94 600
	None of the above	7	5	8 600

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 720
	Buying an apartment	11	9	15 480
	Home renovation	29	31	53 320
	Buying a car	25	19	32 680
	Buying a boat	3	3	5 160
	None of these	50	52	89 440

Will consider switching over the next 12 months	Bank	7	6	10 320
	Insurance company	10	7	12 040
	electric company	18	18	30 960
	Internet Connection	8	7	12 040
	Phone-subscription	12	11	18 920
	None of the above	47	49	84 280
	Can not say	19	20	34 400

Use of extra money	Magazines, books, movies	17	21	36 120
	Eating, drinking, partying in a restaurant	32	29	49 880
	Exercises and sports equipment	26	25	43 000
	Cultural events (eg. concerts, theater, festivals)	33	43	73 960
	Renovation, interior design	25	31	53 320
	Health services and personal well-being	21	29	49 880
	Travel	40	46	79 120
	Consumer electronics and IT equipment, mobile phones	16	8	13 760
	Clothes, shoes and bags	23	24	41 280
	Home services (cleaning and other housekeeping services)	6	13	22 360
	Car, boat, motorcycle	13	9	15 480
	Cosmetics and beauty care	10	14	24 080
	Saving, investing	46	45	77 400
	Other	8	8	13 760
	There is no extra money left after mandatory expenses	8	7	12 040
	Can not say	3	2	3 440
Planning on buying/doing in the next 12 months

Avotakka magazine's reader profile / Source NRS 2023

Avotakka

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Readers: 172 000 / KMT 2023 Download magazine graphs (PDF)

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