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Avotakka

Avotakka opens the doors to the most beautiful homes in Finland and abroad. The number one decorator of Finnish homes and a fountain of inspiration is full of solutions tested by professionals and loaded with tips and experiences. Avotakka shows the newest trends of decorating and housing, the best furniture, the finest surfacing materials, antique treasures and the most stylish ideas for your own home.

Magazine's website: https://www.meillakotona.fi/lehdet/avotakka Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www http://www.a-lehdet.fi/artikkelit/mainosta-avotakka-lehdessä

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email avotakka@a-lehdet.fi
Päätoimittaja Kari-Otso Nevaluoma

Circulation or copies

Issues per year 12

Readership

Readership 172 000
Total reach 0
How many times read 2.2
Minutes of reading 59 min
Sources KMT 2023

Online audience

Magazine's website http://www.meillakotona.fi

Average weekly reach Source: FIAM

February 2024
393 700
-5.06 %
January 2024
414 683
-24.16 %
December 2023
546 763
33.6 %
November 2023
409 250
8.79 %
October 2023
376 187
-4.45 %
September 2023
393 720
1.46 %
August 2023
388 064
1.56 %
July 2023
382 115
4.11 %
June 2023
367 038
3.02 %
May 2023
356 267
7.69 %
April 2023
330 838
8.27 %
March 2023
305 570
12.11 %

Average weekly pageviews Source: FIAM

February 2024
1 171 892
-5.65 %
January 2024
1 242 040
-31.67 %
December 2023
1 817 649
38.83 %
November 2023
1 309 307
9.26 %
August 2023
1 198 391
3.95 %
July 2023
1 152 858
5.66 %
June 2023
1 091 148
-5.48 %
May 2023
1 154 382
10.03 %
April 2023
1 049 138
10.01 %
March 2023
953 684
13.09 %
February 2023
843 271
-8.17 %
January 2023
918 284
-11.8 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 03.01.2024 05.12.2023 Theme: Finnish furniture choices. Season’s colour palette. Green decor.
2 07.02.2024 12.01.2024 Theme: Bathrooms Vol. 1. Spring home decor trends.
3 06.03.2024 09.02.2024 Theme: Kitchens Vol. 1. Bedrooms Vol. 1. Home textiles Vol. 1.
4 03.04.2024 07.03.2024 Theme: Garden. Outdoor furniture Vol. 1. Recycling ideas.
5 02.05.2024 08.04.2024 Theme: Spring festivities. Outdoor furniture Vol. 2. Outdoor kitchens.
6 05.06.2024 10.05.2024 Theme: Themed special: holiday homes. Saunas and hot tubs.
7 03.07.2024 06.06.2024 Theme: New ideas for home: building, renovation and decoration trends.
8 07.08.2024 12.07.2024 Theme: Work stations. Caring for home. Home textiles Vol. 2.
9 04.09.2024 09.08.2024 Theme: Big trend special. Habitare fair. New furniture designs. Bathrooms Vol. 2.
10 02.10.2024 06.09.2024 Theme: Kitchens Vol. 2. Lighting. Children’s rooms. Storage furniture.
11 06.11.2024 11.10.2024 Theme: Bedrooms Vol. 2. Table setting. Fireplaces. Vintage Vol. 2.
12 04.12.2024 08.11.2024 Theme: Big Christmas special. Sustainable decoration, flower and gift ideas. Consumer electronics.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13660 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 14894 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7718 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8489 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 8489 €

1/1 takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 8489 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5555 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 5555 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4631 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 4631 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 4053 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 4053 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 4053 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery
Technical data

Readers: 172 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Avotakka
Readers %
Avotakka
Amount of readers
Readership (KMT 2023) 172 000
Total reach 0
SexWomen5177132 440
Men492339 560
Native languageFinnish9596165 120
Swedish546 880
Age15-24 y1323 440
25-34 y1458 600
35-44 y141017 200
45-54 y141525 800
55-64 y161932 680
65+ y294984 280
Gender + ageFemale 15-29 years1035 160
Female 30-49 years141729 240
Female 50+ years285899 760
Male 15-29 years1011 720
Male 30-49 years1435 160
Male 50+ years241830 960
Household positionLives at home with parents711 720
Lives alone282746 440
Lives with spouse374577 400
Lives with spouse and children242339 560
Single parent223 440
Other323 440
Grandchildren under 18 years of ageYes213153 320
No385289 440
No answer (under 45 year olds)411729 240
ProfessionTop Management458 600
white-collar worker, higher-level161627 520
White-collar worker121118 920
Worker1058 600
Farmer111 720
Other entrepreneur323 440
Pensioner314984 280
Student, pupil1123 440
Homewife, home dad011 720
Unemployed211 720
Other658 600
No answer323 440
EducationElementary school558 600
Secondary school7610 320
Vocational282441 280
High school141017 200
University of Applied Sciences191932 680
University273458 480
Something else223 440
Size of the household1 pers282746 440
2 pers384882 560
3 pers141118 920
4 pers121017 200
5+ pers758 600
Household income (gross)Below 20 000 € /y11712 040
20 000 - 35 000 € /y192034 400
35 001 - 50 000 € /y202136 120
50 001 - 85 000 € /y222339 560
85 001 - 100 000 € /y7813 760
Over 100 000 € /y91220 640
Don't want to tell5712 040
Can't say / No answer723 440
Decision-maker in grocery purchasesYes9395163 400
Don't know758 600
Can not say100
HousingApartment322949 880
Row house or semi-detached house151729 240
Detached house474882 560
Farm446 880
Something else111 720
Can not say000
Ownership of housingOwner-occupied residence7686147 920
Rented residence201118 920
Right of residence apartment223 440
Something else111 720
Can not say100
Cottage or holiday home in regular useYes404882 560
No595289 440
Can not say100
Using AdBlocker or similar applicationYes191118 920
No7685146 200
Can not say558 600
Number of cars in householdOne car454679 120
Two cars323458 480
Three or more cars10712 040
No car141322 360
PUUTTUUPUUTTUU222543 000
PUUTTUU6759101 480
PUUTTUU423 440
PUUTTUU8813 760
PUUTTUU211 720
PUUTTUU81118 920
PUUTTUU5712 040
Advertising ban at the door / mailboxYes241830 960
No7682141 040
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer524577 400
Temporarily absent (= time off from work, care or study, maternity leave)111 720
Retired314984 280
Unemployed / laid off211 720
Schoolboy or student1123 440
Housewife or father011 720
In the military or performing civilian service000
Other111 720
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252441 280
No252034 400
Can't say / No answer505696 320
Health services used in the householdPublic health services8587149 640
Employer - funded health care services494068 800
Private, self-funded healthcare services395391 160
Private health insurance services221830 960
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192237 840
Turku or Tampere8813 760
Oulu446 880
70 000 - 150 000 inhabitants town131424 080
Urban municipality272746 440
Conurbation161424 080
Countryside131220 640
Pets in householdCat171627 520
Dog262339 560
Some other pet546 880
No pets5962106 640
Family with kidsYes322543 000
No6875129 000
Use of glasses or contact lensesYes6782141 040
No331830 960
How often different content is read
The frequency of reading: Print magazinesDaily153051 600
5-6 days a week4712 040
1-4 days a week263865 360
Monthly241830 960
Rarely23712 040
Never711 720
Can not say100
The frequency of reading: Magazine content in digital formatDaily212136 120
5-6 days a week558 600
1-4 days a week191932 680
Monthly151932 680
Rarely241830 960
Never141830 960
Can not say111 720
The frequency of reading: Print newspapers or afternoon papersDaily304984 280
5-6 days a week4610 320
1-4 days a week232237 840
Monthly131017 200
Rarely211118 920
Never723 440
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545492 880
5-6 days a week9813 760
1-4 days a week161525 800
Monthly6610 320
Rarely9610 320
Never61118 920
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5712 040
5-6 days a week458 600
1-4 days a week445187 720
Monthly171627 520
Rarely201627 520
Never958 600
Can not say100
The frequency of watching: Free online TV servicesDaily151729 240
5-6 days a week9915 480
1-4 days a week302949 880
Monthly232136 120
Rarely151220 640
Never71118 920
Can not say111 720
The frequency of watching: Pay TV and streaming servicesDaily161220 640
5-6 days a week10712 040
1-4 days a week221729 240
Monthly101017 200
Rarely111118 920
Never314475 680
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4560103 200
5-6 days a week9915 480
1-4 days a week191424 080
Monthly11813 760
Rarely1258 600
Never323 440
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354272 240
5-6 days a week121322 360
1-4 days a week222034 400
Monthly11915 480
Rarely12915 480
Never7813 760
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222848 160
5-6 days a week7915 480
1-4 days a week161830 960
Monthly131118 920
Rarely262237 840
Never161118 920
Can not say111 720
The frequency of listening: Programs of commercial radio channelsDaily161525 800
5-6 days a week10712 040
1-4 days a week212136 120
Monthly141322 360
Rarely212441 280
Never162034 400
Can not say111 720
The frequency of listening: PodcastsDaily423 440
5-6 days a week335 160
1-4 days a week958 600
Monthly131118 920
Rarely282848 160
Never414882 560
Can not say223 440
User frequency and following: Social mediaDaily575086 000
5-6 days a week71017 200
1-4 days a week8813 760
Monthly335 160
Rarely658 600
Never192441 280
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily13712 040
5-6 days a week535 160
1-4 days a week11712 040
Monthly8813 760
Rarely222543 000
Never405086 000
Can not say111 720
User frequency: Instant messaging Daily6862106 640
5-6 days a week91017 200
1-4 days a week101118 920
Monthly335 160
Rarely335 160
Never81220 640
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5874127 280
No412644 720
Can not say100
I tend to buy tabloidsYes81322 360
No9085146 200
Can not say223 440
A paid Finnish magazine is subscribed to my household (print or digital)Yes4661104 920
No523967 080
Can not say200
I tend to buy single copy magazinesYes172746 440
No8172123 840
Can not say211 720
PUUTTUUPUUTTUU131830 960
PUUTTUU5610 320
PUUTTUU7915 480
PUUTTUU151424 080
PUUTTUU8712 040
PUUTTUU735 160
PUUTTUU10915 480
PUUTTUU6610 320
PUUTTUU9813 760
PUUTTUU9915 480
PUUTTUU4610 320
PUUTTUU5610 320
PUUTTUU131627 520
PUUTTUU81118 920
PUUTTUU131118 920
PUUTTUU7915 480
PUUTTUU8610 320
PUUTTUU323 440
PUUTTUU565798 040
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU5860103 200
PUUTTUU403967 080
PUUTTUU223 440
PUUTTUUPUUTTUU8791156 520
PUUTTUU11915 480
PUUTTUU111 720
PUUTTUUPUUTTUU7380137 600
PUUTTUU251932 680
PUUTTUU211 720
PUUTTUUPUUTTUU8184144 480
PUUTTUU181525 800
PUUTTUU211 720
PUUTTUUPUUTTUU575492 880
PUUTTUU414577 400
PUUTTUU111 720
PUUTTUUPUUTTUU303051 600
PUUTTUU6362106 640
PUUTTUU7813 760
PUUTTUUPUUTTUU8491156 520
PUUTTUU15813 760
PUUTTUU100
PUUTTUUPUUTTUU414170 520
PUUTTUU575899 760
PUUTTUU223 440
PUUTTUUPUUTTUU8687149 640
PUUTTUU141220 640
PUUTTUU111 720
PUUTTUUPUUTTUU302848 160
PUUTTUU6567115 240
PUUTTUU558 600
PUUTTUUPUUTTUU394475 680
PUUTTUU605594 600
PUUTTUU111 720
PUUTTUUPUUTTUU6775129 000
PUUTTUU302237 840
PUUTTUU335 160
PUUTTUUPUUTTUU6778134 160
PUUTTUU312034 400
PUUTTUU323 440
PUUTTUUPUUTTUU6770120 400
PUUTTUU302746 440
PUUTTUU235 160

Avotakka magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.