Finnish Magazine Rate Cards

Caravan

Caravan is Finnish magazine specialized in caravanning. Caravan writes about everything what is in caravanners special interests: new models, accessories, technicat matters, maintenance, camp-sites, places of interests etc.

Magazine's website: www.caravan-lehti.fi, www.leirintaopas.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Suomen Caravan Media Oy / Caravan
Phone	03 615 3144
Fax	03 615 3161
Email	pauli.salokangas@caravan-lehti.fi
Contact person	Sari Reimi 050 566 2320 050 566 2320 sari.reimi@caravan-lehti.fi
Www	https://caravan-lehti.fi

Contact info

Publisher	Suomen Caravan Media Oy / Caravan
Visiting address	Viipurintie 58 13210 Hämeenlinna
Phone	03 615 3144
Magazine's email	pauli.salokangas@caravan-lehti.fi
Päätoimittaja	Pauli Salokangas
Toimitussihteeri	Pirjo Rättyä
Toimittaja	Veli-Matti Jalovaara

Circulation or copies

Circulation	60676 / LT2022
Copies	65000
Issues per year	5

Readership

Readership	156 000
Total reach	166 000
How many times read	2.4
Minutes of reading	66 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2023	23.11.2022	23.11.2022
2	06.04.2023	23.02.2023	23.02.2023
2 b	06.04.2023	23.02.2023	23.02.2023		Thema: Leirintäopas
3	16.06.2023	11.05.2023	11.05.2023
4	15.09.2023	07.08.2023	07.08.2023
5	03.11.2023	02.10.2023	02.10.2023

Advertisement rates

sisäkannet

Position: 2. Cover

Size including margin: 210x297 mm

4-colour price 3392 €

1/1

Position: Page 4

Size including margin: 210 x 297 mm

4-colour price 3392 €

sisäkannet

Position: Back inner cover

Size including margin: 210x297 mm

4-colour price 3392 €

TK

Position: Back cover

Size including margin: 210x297 mm

4-colour price 4048 €

2/1

Position: Not specified

Size including margin: 420 x 297 mm

b&w price 3588 €

4-colour price 4243 €

1/1

Position: Not specified

Size including margin: 210 x 297 mm

b&w price 2159 €

4-colour price 3116 €

1/2

Position: Not specified

Size excluding margin: 90 x 276 mm

b&w price 1199 €

4-colour price 1668 €

1/2

Position: Not specified

Size excluding margin: 184 x 135 mm

b&w price 1199 €

4-colour price 1668 €

1/4

Position: Not specified

Size excluding margin: 90 x 135 mm

b&w price 815 €

4-colour price 1032 €

1/4

Position: Not specified

Size excluding margin: 184 x 65 mm

b&w price 815 €

4-colour price 1032 €

1/8

Position: Not specified

Size excluding margin: 90 x 65 mm

b&w price 416 €

4-colour price 652 €

Desktop

Kuvaus: Boksi

Koko px.: 340x340

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Boksi/Leirintäopas.fi

Koko px.: 340x340

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Korkea panoraama

Koko px.: 980x240

Hinta: CPM / Cost per thousand 19,00 €

Desktop

Kuvaus: Korkea panoraama/Leirntäopas.fi

Koko px.: 980x240

Hinta: CPM / Cost per thousand 19,00 €

Desktop

Kuvaus: Maksiboksi

Koko px.: 750x200

Hinta: CPM / Cost per thousand 12,00 €

Desktop

Kuvaus: Maksiboksi/Leirintäopas.fi

Koko px.: 750x200

Hinta: CPM / Cost per thousand 12,00 €

Desktop

Kuvaus: Matala panoraama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 17,00 €

Desktop

Kuvaus: Matala panoraama/Leirintäopas.fi

Koko px.: 980x120

Hinta: CPM / Cost per thousand 17,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 29,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 297 mm
Printing area mm	184 x 276 mm
Bleed mm	4 mm
Number of colums	4
Column width	42,5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	sari.reimi@caravan-lehti.fi
Technical data	digitaalinen aineisto, kuvaresoluutio 300 ppi. Aineiston toimitus sari.reimi@@caravan-lehti.fi 20 Megatavuun asti. Suuremmat tiedostot FTP:llä.

Readers: 156 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Caravan Readers %	Caravan Amount of readers
Readership (KMT 2023)	156 000
Total reach	166 000
Sex	Women	51	42	65 520
Sex	Men	49	58	90 480

Native language	Finnish	95	95	148 200
Native language	Swedish	5	5	7 800

Age	15-24 y	13	4	6 240
	25-34 y	14	6	9 360
	35-44 y	14	12	18 720
	45-54 y	14	17	26 520
	55-64 y	16	20	31 200
	65+ y	29	41	63 960

Gender + age	Female 15-29 years	10	4	6 240
	Female 30-49 years	14	9	14 040
	Female 50+ years	28	29	45 240
	Male 15-29 years	10	3	4 680
	Male 30-49 years	14	14	21 840
	Male 50+ years	24	41	63 960

Household position	Lives at home with parents	7	3	4 680
	Lives alone	28	17	26 520
	Lives with spouse	37	49	76 440
	Lives with spouse and children	24	26	40 560
	Single parent	2	2	3 120
	Other	3	3	4 680

Grandchildren under 18 years of age	Yes	21	34	53 040
	No	38	44	68 640
	No answer (under 45 year olds)	41	22	34 320

Profession	Top Management	4	4	6 240
	white-collar worker, higher-level	16	12	18 720
	White-collar worker	12	11	17 160
	Worker	10	12	18 720
	Farmer	1	1	1 560
	Other entrepreneur	3	3	4 680
	Pensioner	31	44	68 640
	Student, pupil	11	4	6 240
	Homewife, home dad	0	1	1 560
	Unemployed	2	2	3 120
	Other	6	4	6 240
	No answer	3	2	3 120

Education	Elementary school	5	11	17 160
	Secondary school	7	6	9 360
	Vocational	28	41	63 960
	High school	14	10	15 600
	University of Applied Sciences	19	15	23 400
	University	27	16	24 960
	Something else	2	1	1 560

Size of the household	1 pers	28	16	24 960
	2 pers	38	51	79 560
	3 pers	14	14	21 840
	4 pers	12	10	15 600
	5+ pers	7	10	15 600

Household income (gross)	Below 20 000 € /y	11	9	14 040
	20 000 - 35 000 € /y	19	18	28 080
	35 001 - 50 000 € /y	20	22	34 320
	50 001 - 85 000 € /y	22	25	39 000
	85 001 - 100 000 € /y	7	9	14 040
	Over 100 000 € /y	9	8	12 480
	Don't want to tell	5	5	7 800
	Can't say / No answer	7	4	6 240

Decision-maker in grocery purchases	Yes	93	91	141 960
	Don't know	7	8	12 480
	Can not say	1	1	1 560

Housing	Apartment	32	17	26 520
	Row house or semi-detached house	15	14	21 840
	Detached house	47	59	92 040
	Farm	4	8	12 480
	Something else	1	1	1 560
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	87	135 720
	Rented residence	20	10	15 600
	Right of residence apartment	2	2	3 120
	Something else	1	1	1 560
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	43	67 080
	No	59	56	87 360
	Can not say	1	1	1 560

Using AdBlocker or similar application	Yes	19	10	15 600
	No	76	84	131 040
	Can not say	5	6	9 360

Number of cars in household	One car	45	40	62 400
	Two cars	32	40	62 400
	Three or more cars	10	15	23 400
	No car	14	5	7 800

PUUTTUU	PUUTTUU	22	27	42 120
	PUUTTUU	67	71	110 760
	PUUTTUU	4	3	4 680
	PUUTTUU	8	6	9 360
	PUUTTUU	2	1	1 560
	PUUTTUU	8	4	6 240
	PUUTTUU	5	4	6 240

Advertising ban at the door / mailbox	Yes	24	14	21 840
	No	76	85	132 600
	Can not say	1	1	1 560

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	47	73 320
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 560
	Retired	31	44	68 640
	Unemployed / laid off	2	2	3 120
	Schoolboy or student	11	4	6 240
	Housewife or father	0	1	1 560
	In the military or performing civilian service	0	0	0
	Other	1	1	1 560
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	24	37 440
	No	25	22	34 320
	Can't say / No answer	50	54	84 240

Health services used in the household	Public health services	85	87	135 720
	Employer - funded health care services	49	45	70 200
	Private, self-funded healthcare services	39	42	65 520
	Private health insurance services	22	19	29 640
	No health care	1	1	1 560
	Can not say	1	1	1 560

Type of municipality (7 class)	Greater Helsinki	19	7	10 920
	Turku or Tampere	8	5	7 800
	Oulu	4	2	3 120
	70 000 - 150 000 inhabitants town	13	12	18 720
	Urban municipality	27	32	49 920
	Conurbation	16	23	35 880
	Countryside	13	18	28 080

Pets in household	Cat	17	18	28 080
	Dog	26	30	46 800
	Some other pet	5	7	10 920
	No pets	59	54	84 240

Family with kids	Yes	32	31	48 360
Family with kids	No	68	69	107 640

Use of glasses or contact lenses	Yes	67	77	120 120
Use of glasses or contact lenses	No	33	23	35 880
How often different content is read
The frequency of reading: Print magazines	Daily	15	22	34 320
	5-6 days a week	4	8	12 480
	1-4 days a week	26	33	51 480
	Monthly	24	18	28 080
	Rarely	23	16	24 960
	Never	7	2	3 120
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	25	39 000
	5-6 days a week	5	6	9 360
	1-4 days a week	19	17	26 520
	Monthly	15	14	21 840
	Rarely	24	22	34 320
	Never	14	14	21 840
	Can not say	1	3	4 680

The frequency of reading: Print newspapers or afternoon papers	Daily	30	42	65 520
	5-6 days a week	4	5	7 800
	1-4 days a week	23	27	42 120
	Monthly	13	11	17 160
	Rarely	21	14	21 840
	Never	7	2	3 120
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	60	93 600
	5-6 days a week	9	10	15 600
	1-4 days a week	16	10	15 600
	Monthly	6	5	7 800
	Rarely	9	9	14 040
	Never	6	6	9 360
	Can not say	0	1	1 560

The frequency of reading: Free and free delivery newspapers	Daily	5	6	9 360
	5-6 days a week	4	5	7 800
	1-4 days a week	44	54	84 240
	Monthly	17	14	21 840
	Rarely	20	15	23 400
	Never	9	4	6 240
	Can not say	1	2	3 120

The frequency of watching: Free online TV services	Daily	15	19	29 640
	5-6 days a week	9	8	12 480
	1-4 days a week	30	30	46 800
	Monthly	23	21	32 760
	Rarely	15	14	21 840
	Never	7	8	12 480
	Can not say	1	1	1 560

The frequency of watching: Pay TV and streaming services	Daily	16	11	17 160
	5-6 days a week	10	7	10 920
	1-4 days a week	22	21	32 760
	Monthly	10	11	17 160
	Rarely	11	10	15 600
	Never	31	40	62 400
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	56	87 360
	5-6 days a week	9	9	14 040
	1-4 days a week	19	17	26 520
	Monthly	11	8	12 480
	Rarely	12	7	10 920
	Never	3	2	3 120
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	47	73 320
	5-6 days a week	12	13	20 280
	1-4 days a week	22	20	31 200
	Monthly	11	6	9 360
	Rarely	12	8	12 480
	Never	7	6	9 360
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	27	42 120
	5-6 days a week	7	8	12 480
	1-4 days a week	16	19	29 640
	Monthly	13	12	18 720
	Rarely	26	23	35 880
	Never	16	10	15 600
	Can not say	1	1	1 560

The frequency of listening: Programs of commercial radio channels	Daily	16	21	32 760
	5-6 days a week	10	10	15 600
	1-4 days a week	21	21	32 760
	Monthly	14	12	18 720
	Rarely	21	21	32 760
	Never	16	14	21 840
	Can not say	1	1	1 560

The frequency of listening: Podcasts	Daily	4	2	3 120
	5-6 days a week	3	2	3 120
	1-4 days a week	9	7	10 920
	Monthly	13	12	18 720
	Rarely	28	27	42 120
	Never	41	48	74 880
	Can not say	2	2	3 120

User frequency and following: Social media	Daily	57	49	76 440
	5-6 days a week	7	7	10 920
	1-4 days a week	8	8	12 480
	Monthly	3	2	3 120
	Rarely	6	6	9 360
	Never	19	27	42 120
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	9 360
	5-6 days a week	5	3	4 680
	1-4 days a week	11	7	10 920
	Monthly	8	8	12 480
	Rarely	22	26	40 560
	Never	40	49	76 440
	Can not say	1	1	1 560

User frequency: Instant messaging	Daily	68	58	90 480
	5-6 days a week	9	10	15 600
	1-4 days a week	10	15	23 400
	Monthly	3	4	6 240
	Rarely	3	4	6 240
	Never	8	8	12 480
	Can not say	0	1	1 560

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	104 520
	No	41	33	51 480
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	10	15 600
	No	90	88	137 280
	Can not say	2	1	1 560

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	51	79 560
	No	52	47	73 320
	Can not say	2	1	1 560

I tend to buy single copy magazines	Yes	17	18	28 080
	No	81	80	124 800
	Can not say	2	1	1 560

PUUTTUU	PUUTTUU	13	11	17 160
	PUUTTUU	5	3	4 680
	PUUTTUU	7	3	4 680
	PUUTTUU	15	12	18 720
	PUUTTUU	8	6	9 360
	PUUTTUU	7	4	6 240
	PUUTTUU	10	7	10 920
	PUUTTUU	6	4	6 240
	PUUTTUU	9	7	10 920
	PUUTTUU	9	8	12 480
	PUUTTUU	4	2	3 120
	PUUTTUU	5	3	4 680
	PUUTTUU	13	7	10 920
	PUUTTUU	8	4	6 240
	PUUTTUU	13	8	12 480
	PUUTTUU	7	6	9 360
	PUUTTUU	8	6	9 360
	PUUTTUU	3	4	6 240
	PUUTTUU	56	62	96 720
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	79 560
	PUUTTUU	40	46	71 760
	PUUTTUU	2	3	4 680

PUUTTUU	PUUTTUU	87	90	140 400
	PUUTTUU	11	10	15 600
	PUUTTUU	1	1	1 560

PUUTTUU	PUUTTUU	73	75	117 000
	PUUTTUU	25	24	37 440
	PUUTTUU	2	2	3 120

PUUTTUU	PUUTTUU	81	81	126 360
	PUUTTUU	18	17	26 520
	PUUTTUU	2	2	3 120

PUUTTUU	PUUTTUU	57	57	88 920
	PUUTTUU	41	41	63 960
	PUUTTUU	1	2	3 120

PUUTTUU	PUUTTUU	30	29	45 240
	PUUTTUU	63	63	98 280
	PUUTTUU	7	7	10 920

PUUTTUU	PUUTTUU	84	87	135 720
	PUUTTUU	15	13	20 280
	PUUTTUU	1	1	1 560

PUUTTUU	PUUTTUU	41	42	65 520
	PUUTTUU	57	56	87 360
	PUUTTUU	2	3	4 680

PUUTTUU	PUUTTUU	86	87	135 720
	PUUTTUU	14	12	18 720
	PUUTTUU	1	1	1 560

PUUTTUU	PUUTTUU	30	27	42 120
	PUUTTUU	65	68	106 080
	PUUTTUU	5	5	7 800

PUUTTUU	PUUTTUU	39	41	63 960
	PUUTTUU	60	58	90 480
	PUUTTUU	1	1	1 560

PUUTTUU	PUUTTUU	67	70	109 200
	PUUTTUU	30	27	42 120
	PUUTTUU	3	3	4 680

PUUTTUU	PUUTTUU	67	65	101 400
	PUUTTUU	31	33	51 480
	PUUTTUU	3	2	3 120

PUUTTUU	PUUTTUU	67	65	101 400
	PUUTTUU	30	31	48 360
	PUUTTUU	2	3	4 680

Caravan magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Caravan Readers %	Caravan Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	126 360
	Can not say	4	3	4 680
	Negative	18	15	23 400

Attitude towards advertising: Magazines	Positive	77	79	123 240
	Can not say	5	4	6 240
	Negative	19	17	26 520

Attitude towards advertising: Free and local newspapers	Positive	82	87	135 720
	Can not say	5	5	7 800
	Negative	13	7	10 920

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	54	84 240
	Can not say	8	10	15 600
	Negative	37	36	56 160

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	57 720
	Can not say	12	19	29 640
	Negative	47	44	68 640

Attitude towards advertising: Blogs	Positive	30	26	40 560
	Can not say	27	35	54 600
	Negative	41	39	60 840

Attitude towards advertising: Newsletters to email	Positive	19	18	28 080
	Can not say	2	3	4 680
	Negative	79	78	121 680

Attitude towards advertising: Other websites	Positive	43	42	65 520
	Can not say	10	11	17 160
	Negative	46	48	74 880

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	88 920
	Can not say	3	2	3 120
	Negative	40	40	62 400

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	42	65 520
	Can not say	6	6	9 360
	Negative	53	52	81 120

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	118 560
	Can not say	4	3	4 680
	Negative	28	21	32 760

Attitude towards advertising: Out-of-home advertising	Positive	66	63	98 280
	Can not say	6	6	9 360
	Negative	29	30	46 800

Caravan magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Caravan Readers %	Caravan Amount of readers
I relax and get inspired by magazines	Agree	77	79	123 240
	Disagree	15	15	23 400
	Can not say	7	7	10 920

I experience pampering moments with magazines	Agree	50	50	78 000
	Disagree	39	38	59 280
	Can not say	10	12	18 720

A professional magazine keeps me up to date on professional matters	Agree	70	71	110 760
	Disagree	17	16	24 960
	Can not say	12	13	20 280

The industry specialty magazine provides information on my hobbies and interests	Agree	81	81	126 360
	Disagree	10	10	15 600
	Can not say	9	9	14 040

Finnish magazines offer reliable comparisons and tests	Agree	68	72	112 320
	Disagree	18	15	23 400
	Can not say	14	12	18 720

Finnish magazines offer reliable product recommendations	Agree	64	63	98 280
	Disagree	21	22	34 320
	Can not say	15	14	21 840

Finnish magazines are of high quality	Agree	81	83	129 480
	Disagree	12	12	18 720
	Can not say	7	4	6 240

I follow important magazines on social media	Agree	32	31	48 360
	Disagree	60	60	93 600
	Can not say	8	9	14 040

I read important magazines from cover to cover	Agree	52	58	90 480
	Disagree	43	38	59 280
	Can not say	5	4	6 240

Ads are part of the content of the magazine	Agree	64	61	95 160
	Disagree	31	35	54 600
	Can not say	5	3	4 680

Ads in magazines make new things familiar	Agree	67	68	106 080
	Disagree	28	28	43 680
	Can not say	6	5	7 800

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	55	85 800
	Disagree	42	40	62 400
	Can not say	6	5	7 800

I have purchased products based on the ad in magazine	Agree	46	47	73 320
	Disagree	49	47	73 320
	Can not say	6	5	7 800

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	59	92 040
	Disagree	35	38	59 280
	Can not say	4	3	4 680

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	36	56 160
	Disagree	55	58	90 480
	Can not say	6	6	9 360

I rely on product recommendations from bloggers and tubers	Agree	21	14	21 840
	Disagree	66	70	109 200
	Can not say	14	15	23 400

Caravan magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Caravan Readers %	Caravan Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	16	24 960
	Newspapers	14	16	24 960
	Magazine websites	7	9	14 040
	Newspaper websites	7	7	10 920
	Blogs	2	1	1 560
	Social media	12	11	17 160
	Other websites	42	45	70 200
	Television	10	10	15 600
	Radio	1	2	3 120
	Direct mail	10	14	21 840
	None of the above	40	34	53 040

Information sources, consumer electronics and information technology	Print magazines	15	19	29 640
	Newspapers	19	23	35 880
	Magazine websites	10	11	17 160
	Newspaper websites	9	9	14 040
	Blogs	5	3	4 680
	Social media	23	17	26 520
	Other websites	50	43	67 080
	Television	17	19	29 640
	Radio	3	3	4 680
	Direct mail	36	48	74 880
	None of the above	16	16	24 960

Information sources, beauty care and cosmetics	Print magazines	18	18	28 080
	Newspapers	8	9	14 040
	Magazine websites	9	8	12 480
	Newspaper websites	5	4	6 240
	Blogs	8	4	6 240
	Social media	25	17	26 520
	Other websites	16	12	18 720
	Television	12	14	21 840
	Radio	2	2	3 120
	Direct mail	16	19	29 640
	None of the above	47	51	79 560

Information sources, travel	Print magazines	17	20	31 200
	Newspapers	15	15	23 400
	Magazine websites	10	9	14 040
	Newspaper websites	9	7	10 920
	Blogs	10	6	9 360
	Social media	31	23	35 880
	Other websites	48	46	71 760
	Television	16	18	28 080
	Radio	3	2	3 120
	Direct mail	10	15	23 400
	None of the above	29	28	43 680

Information sources, style and fashion	Print magazines	24	25	39 000
	Newspapers	14	16	24 960
	Magazine websites	12	10	15 600
	Newspaper websites	7	7	10 920
	Blogs	9	5	7 800
	Social media	32	22	34 320
	Other websites	34	29	45 240
	Television	17	18	28 080
	Radio	1	1	1 560
	Direct mail	25	33	51 480
	None of the above	30	30	46 800

Information sources, building and renovating	Print magazines	20	25	39 000
	Newspapers	16	19	29 640
	Magazine websites	9	10	15 600
	Newspaper websites	7	7	10 920
	Blogs	6	3	4 680
	Social media	20	16	24 960
	Other websites	33	33	51 480
	Television	18	19	29 640
	Radio	2	1	1 560
	Direct mail	28	36	56 160
	None of the above	32	27	42 120

Information sources, food, cooking and baking	Print magazines	37	36	56 160
	Newspapers	28	30	46 800
	Magazine websites	20	20	31 200
	Newspaper websites	17	15	23 400
	Blogs	14	9	14 040
	Social media	38	29	45 240
	Other websites	34	28	43 680
	Television	28	35	54 600
	Radio	6	6	9 360
	Direct mail	26	31	48 360
	None of the above	13	15	23 400

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	12 480
	Newspapers	12	14	21 840
	Magazine websites	3	4	6 240
	Newspaper websites	5	5	7 800
	Blogs	1	1	1 560
	Social media	10	9	14 040
	Other websites	24	23	35 880
	Television	11	14	21 840
	Radio	2	2	3 120
	Direct mail	17	25	39 000
	None of the above	52	46	71 760

Information sources, decorating and furniture purchases	Print magazines	24	26	40 560
	Newspapers	16	20	31 200
	Magazine websites	11	10	15 600
	Newspaper websites	7	8	12 480
	Blogs	8	4	6 240
	Social media	26	16	24 960
	Other websites	31	28	43 680
	Television	18	20	31 200
	Radio	1	1	1 560
	Direct mail	30	35	54 600
	None of the above	27	29	45 240

Information sources, saving and investing	Print magazines	9	9	14 040
	Newspapers	10	11	17 160
	Magazine websites	6	6	9 360
	Newspaper websites	9	7	10 920
	Blogs	6	4	6 240
	Social media	16	11	17 160
	Other websites	30	25	39 000
	Television	6	8	12 480
	Radio	3	3	4 680
	Direct mail	3	5	7 800
	None of the above	49	52	81 120

Information sources, health and wellbeing products / services	Print magazines	14	14	21 840
	Newspapers	15	16	24 960
	Magazine websites	7	7	10 920
	Newspaper websites	6	6	9 360
	Blogs	5	3	4 680
	Social media	21	17	26 520
	Other websites	37	35	54 600
	Television	12	12	18 720
	Radio	2	2	3 120
	Direct mail	17	24	37 440
	None of the above	38	38	59 280

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	23 400
	Newspapers	19	23	35 880
	Magazine websites	7	8	12 480
	Newspaper websites	8	8	12 480
	Blogs	5	3	4 680
	Social media	22	15	23 400
	Other websites	41	35	54 600
	Television	13	14	21 840
	Radio	1	1	1 560
	Direct mail	31	41	63 960
	None of the above	29	26	40 560

Caravan magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Caravan Readers %	Caravan Amount of readers
PUUTTUU	Cars, motor vehicles	26	41	63 960
	Well-being and health	53	53	82 680
	Charity work	14	14	21 840
	Self development	32	26	40 560
	PUUTTUU	15	8	12 480
	PUUTTUU	17	21	32 760
	PUUTTUU	16	10	15 600
	PUUTTUU	27	23	35 880
	PUUTTUU	55	47	73 320
	PUUTTUU	34	58	90 480
	PUUTTUU	32	20	31 200
	PUUTTUU	26	28	43 680
	PUUTTUU	53	60	93 600
	PUUTTUU	10	10	15 600
	PUUTTUU	22	15	23 400
	PUUTTUU	35	25	39 000
	PUUTTUU	30	34	53 040
	PUUTTUU	56	61	95 160
	PUUTTUU	16	4	6 240
	PUUTTUU	40	34	53 040
	PUUTTUU	33	37	57 720
	PUUTTUU	39	53	82 680
	PUUTTUU	40	30	46 800
	PUUTTUU	40	41	63 960
	PUUTTUU	23	18	28 080
	PUUTTUU	31	26	40 560
	PUUTTUU	36	32	49 920
	PUUTTUU	36	41	63 960
	PUUTTUU	46	46	71 760
	PUUTTUU	11	16	24 960
	PUUTTUU	23	16	24 960
	PUUTTUU	33	23	35 880
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	37	57 720
	Repair and construction products	40	48	74 880
	Domestic appliances	39	43	67 080
	Electronics or IT products	50	40	62 400
	Cars	18	19	29 640
	Clothing and footwear	82	78	121 680
	Eyeglasses, contact lenses or sunglasses	35	34	53 040
	Sports clothing, footwear or equipment	60	50	78 000
	Saving or investing products or services	26	20	31 200
	Cosmetics and beauty products	45	38	59 280
	Mobile phones	31	31	48 360
	Travels	37	34	53 040
	Products and services for health and well-being	58	53	82 680
	None of the above	2	2	3 120

Intentions to purchase within 12 months	Furniture and furnishings	29	23	35 880
	Repair and construction products	36	41	63 960
	Domestic appliances	20	17	26 520
	Electronics or IT products	28	21	32 760
	Cars	14	13	20 280
	Clothing and footwear	65	58	90 480
	Eyeglasses, contact lenses or sunglasses	27	30	46 800
	Sports clothing, footwear or equipment	43	35	54 600
	Saving or investing products or services	22	14	21 840
	Cosmetics and beauty products	36	29	45 240
	Mobile phones	16	16	24 960
	Travels	41	35	54 600
	Products and services for health and well-being	46	38	59 280
	None of the above	7	9	14 040

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 120
	Buying an apartment	11	6	9 360
	Home renovation	29	31	48 360
	Buying a car	25	23	35 880
	Buying a boat	3	4	6 240
	None of these	50	52	81 120

Will consider switching over the next 12 months	Bank	7	6	9 360
	Insurance company	10	9	14 040
	electric company	18	18	28 080
	Internet Connection	8	9	14 040
	Phone-subscription	12	14	21 840
	None of the above	47	46	71 760
	Can not say	19	20	31 200

Use of extra money	Magazines, books, movies	17	13	20 280
	Eating, drinking, partying in a restaurant	32	23	35 880
	Exercises and sports equipment	26	20	31 200
	Cultural events (eg. concerts, theater, festivals)	33	28	43 680
	Renovation, interior design	25	30	46 800
	Health services and personal well-being	21	20	31 200
	Travel	40	41	63 960
	Consumer electronics and IT equipment, mobile phones	16	13	20 280
	Clothes, shoes and bags	23	15	23 400
	Home services (cleaning and other housekeeping services)	6	5	7 800
	Car, boat, motorcycle	13	19	29 640
	Cosmetics and beauty care	10	7	10 920
	Saving, investing	46	42	65 520
	Other	8	8	12 480
	There is no extra money left after mandatory expenses	8	10	15 600
	Can not say	3	3	4 680
Planning on buying/doing in the next 12 months

Caravan magazine's reader profile / Source NRS 2023

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Readers: 156 000 / KMT 2023 Download magazine graphs (PDF)

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