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Deko

FOR THE BOLD INTERIOR DECORATOR Deko is the trendiest interior decoration magazine in Finland where you can reliably find out what is new and fashionable in interior design. As the pioneer for modern interior decoration, the magazine offers current trends for fast-acting interior decorators, who change the look of their home on a regular basis, everything from furniture to dishes. Deko provides its readers with the interior decoration lists from the real estate trade shows, purchase guides and articles about the latest trends, but also concentrates on presenting the personal homes of young adults. The magazine also includes articles about gardening, cottages, food, travel and technology.

Magazine's website: www.dekolehti.fi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Tuija Isosuo
050 310 3102
050 310 3102
tuija.isosuo@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email deko@otavamedia.fi
Vastaava päätoimittaja Saija Hakoniemi
Toimituspäällikkö Jaana Sarkki

Circulation or copies

Issues per year 11

Readership

Readership 97 000
Total reach 113 000
How many times read 2.2
Minutes of reading 46 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 03.12.2020 10.12.2020 Thema: Töissä kotona: toimivan työtilan parhaat valinnat eri hintaluokissa. Olohuoneen pehmeät tekstiilit: huovat, tyynyt ja verhot.
2 03.02.2021 07.01.2021 14.01.2021 Thema: Kiinnostavat kerrokselliset kodit: näin ostat ja myyt designia käytettynä. Helposti piristystä keittiöön ja kattaukseen.
3 03.03.2021 04.02.2021 11.02.2021 Thema: Kädet multaan: uudet sisustamisen vihertuulet. Eteisen ja vaatekaapin säilytysratkaisut.
4 31.03.2021 04.03.2021 11.03.2021 Thema: Näin puet kodin juhlaan pikkurahalla. Kiinnostavimmat pöydät ja tuolit.
5 05.05.2021 08.04.2021 15.04.2021 Thema: Melkein kesä. Kauden kattaustyylit, astioiden aateliset. Kylpyhuone ja sauna kuntoon.
6 02.06.2021 05.05.2021 12.05.2021 Thema: Parasta kesää. Kauniit kesäkodit ja muut mansikkapaikat. 7 inspiroivaa sisustajan matkakohdetta Suomessa.
7 01.07.2021 04.06.2021 07.06.2021 Thema: Lohjan Asuntomessujen virallinen sisustusluettelo. Unelmana omakotitalo. Kodin uudet pinnat ja materiaalit. Lisäjakelu 20.000 kpl sisustamisesta kiinnostuneille naisille.
8 11.08.2021 15.07.2021 22.07.2021 Thema: Keittiö-ekstra. Katseenkestävät elektroniikkauutuudet.
9 08.09.2021 12.08.2021 19.08.2021 Thema: Habitare 2021. Tulevan vuoden tärkeimmät trendit ja ilmiöt. Näin valitset parhaat sohvat ja nojatuolit.
10 03.11.2021 07.10.2021 14.10.2021 Thema: Ihana makuuhuone: tekstiilit, sängyt ja säilytysratkaisut. Lisää valoa ja valaisimia. Sisusta taiteella: ostajan opas.
11 01.12.2021 04.11.2021 11.11.2021 Thema: Sisustajan joulu: kattaus- ja koristeluideat. Sisustajan lahjavinkit.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8680 €

Erikoishinnat: 10 720 € numerossa 7.

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9550 €

Erikoishinnat: 11 790 € numerossa 7.

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4820 €

Erikoishinnat: 5 960 € numerossa 7.

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5310 €

Erikoishinnat: 6 570 € numerossa 7.

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5310 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 7.

Takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 5310 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 7.

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3280 €

Erikoishinnat: 4 060 € numerossa 7.

1/2

Position: Not specified

Size including margin: 230 x146 mm

4-colour price 3280 €

Erikoishinnat: 4 060 € numerossa 7.

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2410 €

Erikoishinnat: 2 980 € numerossa 7.

1/4

Position: Not specified

Size including margin: 230x70 mm

4-colour price 2410 €

Erikoishinnat: 2 980 € numerossa 7.

1/4

Position: Not specified

Size including margin: 111x146 mm

4-colour price 2410 €

Erikoishinnat: 2 980 € numerossa 7.

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 97 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Deko
Readers %
Deko
Amount of readers
SexWomen518683 420
Men491413 580
Age15-24 y1376 790
25-34 y141211 640
35-44 y141413 580
45-54 y141817 460
55-64 y161918 430
65+ y293130 070
Gender + ageFemale 15-29 years10109 700
Female 30-49 years142221 340
Female 50+ years285452 380
Male 15-29 years1032 910
Male 30-49 years1454 850
Male 50+ years2465 820
Household positionLives at home with parents743 880
Lives alone272625 220
Lives with spouse373937 830
Lives with spouse and children232625 220
Single parent232 910
Other321 940
ProfessionTop Management454 850
white-collar worker, higher-level152120 370
White-collar worker131413 580
Worker1054 850
Farmer11970
Other entrepreneur332 910
Pensioner313231 040
Student, pupil1265 820
Homewife, home dad11970
Unemployed343 880
Other454 850
No answer321 940
EducationElementary school632 910
Secondary school743 880
Vocational292322 310
High school131110 670
University of Applied Sciences182019 400
University253836 860
Something else21970
Size of the household1 pers282625 220
2 pers394139 770
3 pers141211 640
4 pers121413 580
5+ pers776 790
Household income (gross)Below 20 000 € /y1398 730
20 000 - 35 000 € /y212221 340
35 001 - 50 000 € /y201514 550
50 001 - 85 000 € /y212423 280
85 001 - 100 000 € /y698 730
Over 100 000 € /y61110 670
Don't want to tell687 760
Can't say / No answer732 910
Decision-maker in grocery purchasesYes949794 090
Don't know632 910
Can not say100
HousingApartment343432 980
Row house or semi-detached house171817 460
Detached house444341 710
Farm432 910
Something else11970
Can not say000
Ownership of housingOwner-occupied residence747976 630
Rented residence221817 460
Right of residence apartment232 910
Something else11970
Can not say100
Cottage or holiday home in regular useYes414341 710
No585654 320
Can not say11970
Number of cars in householdOne car464947 530
Two cars303130 070
Three or more cars1087 760
No car141312 610
Advertising ban at the door / mailboxYes242524 250
No767471 780
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505452 380
Temporarily absent (= time off from work, care or study, maternity leave)121 940
Retired313231 040
Unemployed / laid off343 880
Schoolboy or student1265 820
Housewife or father11970
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232524 250
No252726 190
Can't say / No answer514846 560
Health services used in the householdPublic health services858582 450
Employer - funded health care services495351 410
Private, self-funded healthcare services385048 500
Private health insurance services212221 340
No health care100
Can not say11970
Type of municipality (7 class)Greater Helsinki192827 160
Turku or Tampere876 790
Oulu454 850
70 000 - 150 000 inhabitants town131413 580
Urban municipality272322 310
Conurbation161211 640
Countryside131110 670
Pets in householdCat171413 580
Dog262625 220
Some other pet543 880
No pets606361 110
Family with kidsYes313432 980
No696664 020
Use of glasses or contact lensesYes687774 690
No322322 310
How often different content is read
The frequency of reading: Print magazinesDaily152524 250
5-6 days a week454 850
1-4 days a week283432 980
Monthly252827 160
Rarely2187 760
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily202221 340
5-6 days a week576 790
1-4 days a week192423 280
Monthly161514 550
Rarely252322 310
Never1387 760
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344644 620
5-6 days a week554 850
1-4 days a week232019 400
Monthly141211 640
Rarely191211 640
Never532 910
Can not say021 940
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536361 110
5-6 days a week10109 700
1-4 days a week171413 580
Monthly654 850
Rarely965 820
Never51970
Can not say000
The frequency of reading: Free and free delivery newspapersDaily654 850
5-6 days a week576 790
1-4 days a week424543 650
Monthly181918 430
Rarely201918 430
Never865 820
Can not say11970
The frequency of watching: Free online TV servicesDaily171817 460
5-6 days a week101312 610
1-4 days a week313634 920
Monthly201716 490
Rarely15109 700
Never654 850
Can not say11970
The frequency of watching: Pay TV and streaming servicesDaily151110 670
5-6 days a week1087 760
1-4 days a week191918 430
Monthly91110 670
Rarely111110 670
Never353937 830
Can not say11970
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485250 440
5-6 days a week101312 610
1-4 days a week192019 400
Monthly1187 760
Rarely1054 850
Never321 940
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383735 890
5-6 days a week131615 520
1-4 days a week232625 220
Monthly987 760
Rarely1065 820
Never776 790
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242322 310
5-6 days a week776 790
1-4 days a week172019 400
Monthly111413 580
Rarely262322 310
Never141312 610
Can not say11970
The frequency of listening: Programs of commercial radio channelsDaily181413 580
5-6 days a week1098 730
1-4 days a week232423 280
Monthly131716 490
Rarely202019 400
Never161615 520
Can not say121 940
The frequency of listening: PodcastsDaily321 940
5-6 days a week232 910
1-4 days a week987 760
Monthly121211 640
Rarely262928 130
Never444240 740
Can not say454 850
User frequency and following: Social mediaDaily565957 230
5-6 days a week687 760
1-4 days a week9109 700
Monthly321 940
Rarely554 850
Never191514 550
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11109 700
5-6 days a week554 850
1-4 days a week11109 700
Monthly8109 700
Rarely242827 160
Never403533 950
Can not say121 940
User frequency: Instant messaging Daily646865 960
5-6 days a week101110 670
1-4 days a week1087 760
Monthly432 910
Rarely321 940
Never976 790
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596966 930
No403130 070
Can not say100
I tend to buy tabloidsYes91211 640
No898683 420
Can not say121 940
A paid Finnish magazine is subscribed to my household (print or digital)Yes505755 290
No494240 740
Can not say21970
I tend to buy single copy magazinesYes183332 010
No806664 020
Can not say221 940

Deko magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.