Finnish Magazine Rate Cards

Deko

FOR THE BOLD INTERIOR DECORATOR Deko is the trendiest interior decoration magazine in Finland where you can reliably find out what is new and fashionable in interior design. As the pioneer for modern interior decoration, the magazine offers current trends for fast-acting interior decorators, who change the look of their home on a regular basis, everything from furniture to dishes. Deko provides its readers with the interior decoration lists from the real estate trade shows, purchase guides and articles about the latest trends, but also concentrates on presenting the personal homes of young adults. The magazine also includes articles about gardening, cottages, food, travel and technology.

Magazine's website: https://kotiliesi.fi/kategoria/deko/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	deko@otavamedia.fi
Vastaava päätoimittaja	Saija Hakoniemi

Circulation or copies

Issues per year	11

Readership

Readership	87 000
Total reach	104 000
How many times read	2.0
Minutes of reading	45 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.kotiliesi.fi

Average weekly reach Source: FIAM

August 2023

527 165

-13.58 %

July 2023

610 005

10.23 %

June 2023

553 401

-7.16 %

May 2023

596 086

-5.96 %

April 2023

633 842

-0.16 %

March 2023

634 879

-8.88 %

February 2023

696 762

15.35 %

January 2023

604 027

1.94 %

December 2022

592 513

7.3 %

November 2022

552 188

-0.33 %

October 2022

554 037

4.37 %

September 2022

530 837

15.94 %

Average weekly pageviews Source: FIAM

August 2023

1 499 084

-21.5 %

July 2023

1 909 568

19.45 %

June 2023

1 598 595

-8.74 %

May 2023

1 751 636

-4.39 %

April 2023

1 832 093

-4.65 %

March 2023

1 921 442

-9.03 %

February 2023

2 112 185

25.04 %

January 2023

1 689 208

-2.37 %

December 2022

1 730 242

8.67 %

November 2022

1 592 222

-1.82 %

October 2022

1 621 685

25.44 %

September 2022

1 292 746

10.38 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	05.12.2022	13.12.2022		Thema: Hygge-koti. Lämpimät kodintekstiilit. Unelmien kirjasto, kirjahyllyjen paluu.
2	01.02.2023	03.01.2023	11.01.2023		Thema: Kevään trendivärit. Keittiöremontti pikkurahalla: ovet, helat, vetimet, kaakelit ja maalit.
3	01.03.2023	01.02.2023	08.02.2023		Thema: Sisusta kasveilla: ruukut, hittikasvit, kasvivalot, laatikot ja hoito. Parhaiten arvonsa säilyttävät designesineet.
4	29.03.2023	01.03.2023	08.03.2023		Thema: Kaunis kylpyhuone, sauna ja koti-spa. Uutta potkua siivoukseen: ekologiset ja toimivat välineet ja aineet.
5	03.05.2023	31.03.2023	11.04.2023		Thema: Uudet ideat kevään juhliin: kattaus, kukat ja koristeet. Terassi- ja kesäkalusteet.
6	31.05.2023	02.05.2023	09.05.2023		Thema: Suuri mökkinumero: kesäkodin kekseliäät ideat ja sisustusratkaisut. Söpöt ja hyödylliset mökkituliaiset. Designkierros kotimaassa.
7	28.06.2023	29.05.2023	05.06.2023		Thema: Teemanumero: Loviisan asuntomessut. Virallinen messuluettelo.
8	09.08.2023	12.07.2023	19.07.2023		Thema: Koti syyskuntoon. Toimivat säilytysratkaisut: eteinen, vaatehuone ja komero. Uudet ideat lastenhuoneeseen.
9	06.09.2023	09.08.2023	16.08.2023		Thema: Habitare-uutuudet. Makoisia unia: sängyt, tekstiilit ja yöpöydät. Tunnelmaa valoilla.
10	01.11.2023	04.10.2023	11.10.2023		Thema: Viihtyisä olohuone: näin valitset sohvan ja nojatuolit. Viihde-elektroniikkauutuudet. Lemmikin oma paikka.
11	29.11.2023	01.11.2023	08.11.2023		Thema: Luo joulutunnelmaa. Pienen budjetin joululahjaideat sisustajalle.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8940 €

Erikoishinnat: 11 040 € numerossa 7.

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9840 €

Erikoishinnat: 12 140 € numerossa 7.

2/1

Position: Second spread

Size including margin: 460 x 297 mm

4-colour price 9840 €

Erikoishinnat: 12 140 € numerossa 7.

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4960 €

Erikoishinnat: 6 140 € numerossa 7.

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5470 €

Erikoishinnat: 6 770 € numerossa 7.

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5470 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 7.

Takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 5470 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 7.

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3380 €

Erikoishinnat: 4 180 € numerossa 7.

1/2

Position: Not specified

Size including margin: 230 x146 mm

4-colour price 3380 €

Erikoishinnat: 4 180 € numerossa 7.

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2480 €

Erikoishinnat: 3 070 € numerossa 7.

1/4

Position: Not specified

Size including margin: 230x70 mm

4-colour price 2480 €

Erikoishinnat: 3 070 € numerossa 7.

1/4

Position: Not specified

Size including margin: 111x146 mm

4-colour price 2480 €

Erikoishinnat: 3 070 € numerossa 7.

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 87 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Deko Readers %	Deko Amount of readers
Readership (KMT 2023)	87 000
Total reach	104 000
Sex	Women	51	80	69 600
Sex	Men	49	20	17 400

Native language	Finnish	95	94	81 780
Native language	Swedish	5	6	5 220

Age	15-24 y	13	5	4 350
	25-34 y	14	11	9 570
	35-44 y	14	17	14 790
	45-54 y	14	21	18 270
	55-64 y	16	20	17 400
	65+ y	29	26	22 620

Gender + age	Female 15-29 years	10	8	6 960
	Female 30-49 years	14	27	23 490
	Female 50+ years	28	46	40 020
	Male 15-29 years	10	2	1 740
	Male 30-49 years	14	6	5 220
	Male 50+ years	24	12	10 440

Household position	Lives at home with parents	7	3	2 610
	Lives alone	28	19	16 530
	Lives with spouse	37	40	34 800
	Lives with spouse and children	24	33	28 710
	Single parent	2	2	1 740
	Other	3	2	1 740

Grandchildren under 18 years of age	Yes	21	23	20 010
	No	38	45	39 150
	No answer (under 45 year olds)	41	33	28 710

Profession	Top Management	4	8	6 960
	white-collar worker, higher-level	16	25	21 750
	White-collar worker	12	14	12 180
	Worker	10	5	4 350
	Farmer	1	0	0
	Other entrepreneur	3	2	1 740
	Pensioner	31	27	23 490
	Student, pupil	11	5	4 350
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 740
	Other	6	8	6 960
	No answer	3	2	1 740

Education	Elementary school	5	1	870
	Secondary school	7	3	2 610
	Vocational	28	19	16 530
	High school	14	9	7 830
	University of Applied Sciences	19	22	19 140
	University	27	43	37 410
	Something else	2	2	1 740

Size of the household	1 pers	28	21	18 270
	2 pers	38	39	33 930
	3 pers	14	16	13 920
	4 pers	12	16	13 920
	5+ pers	7	8	6 960

Household income (gross)	Below 20 000 € /y	11	6	5 220
	20 000 - 35 000 € /y	19	13	11 310
	35 001 - 50 000 € /y	20	18	15 660
	50 001 - 85 000 € /y	22	25	21 750
	85 001 - 100 000 € /y	7	11	9 570
	Over 100 000 € /y	9	19	16 530
	Don't want to tell	5	6	5 220
	Can't say / No answer	7	3	2 610

Decision-maker in grocery purchases	Yes	93	96	83 520
	Don't know	7	4	3 480
	Can not say	1	0	0

Housing	Apartment	32	29	25 230
	Row house or semi-detached house	15	16	13 920
	Detached house	47	51	44 370
	Farm	4	4	3 480
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	84	73 080
	Rented residence	20	13	11 310
	Right of residence apartment	2	2	1 740
	Something else	1	1	870
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	39 150
	No	59	54	46 980
	Can not say	1	1	870

Using AdBlocker or similar application	Yes	19	14	12 180
	No	76	82	71 340
	Can not say	5	4	3 480

Number of cars in household	One car	45	41	35 670
	Two cars	32	38	33 060
	Three or more cars	10	9	7 830
	No car	14	12	10 440

PUUTTUU	PUUTTUU	22	25	21 750
	PUUTTUU	67	61	53 070
	PUUTTUU	4	4	3 480
	PUUTTUU	8	12	10 440
	PUUTTUU	2	2	1 740
	PUUTTUU	8	8	6 960
	PUUTTUU	5	5	4 350

Advertising ban at the door / mailbox	Yes	24	24	20 880
	No	76	76	66 120
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	63	54 810
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	870
	Retired	31	27	23 490
	Unemployed / laid off	2	2	1 740
	Schoolboy or student	11	5	4 350
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	870
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	31	26 970
	No	25	30	26 100
	Can't say / No answer	50	39	33 930

Health services used in the household	Public health services	85	83	72 210
	Employer - funded health care services	49	60	52 200
	Private, self-funded healthcare services	39	53	46 110
	Private health insurance services	22	28	24 360
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	28	24 360
	Turku or Tampere	8	8	6 960
	Oulu	4	5	4 350
	70 000 - 150 000 inhabitants town	13	13	11 310
	Urban municipality	27	25	21 750
	Conurbation	16	13	11 310
	Countryside	13	9	7 830

Pets in household	Cat	17	18	15 660
	Dog	26	26	22 620
	Some other pet	5	6	5 220
	No pets	59	58	50 460

Family with kids	Yes	32	39	33 930
Family with kids	No	68	61	53 070

Use of glasses or contact lenses	Yes	67	75	65 250
Use of glasses or contact lenses	No	33	25	21 750
How often different content is read
The frequency of reading: Print magazines	Daily	15	24	20 880
	5-6 days a week	4	7	6 090
	1-4 days a week	26	38	33 060
	Monthly	24	23	20 010
	Rarely	23	7	6 090
	Never	7	1	870
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	24	20 880
	5-6 days a week	5	5	4 350
	1-4 days a week	19	18	15 660
	Monthly	15	19	16 530
	Rarely	24	22	19 140
	Never	14	10	8 700
	Can not say	1	1	870

The frequency of reading: Print newspapers or afternoon papers	Daily	30	39	33 930
	5-6 days a week	4	4	3 480
	1-4 days a week	23	26	22 620
	Monthly	13	14	12 180
	Rarely	21	13	11 310
	Never	7	3	2 610
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	64	55 680
	5-6 days a week	9	10	8 700
	1-4 days a week	16	13	11 310
	Monthly	6	7	6 090
	Rarely	9	2	1 740
	Never	6	4	3 480
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	5	4 350
	5-6 days a week	4	5	4 350
	1-4 days a week	44	48	41 760
	Monthly	17	17	14 790
	Rarely	20	19	16 530
	Never	9	5	4 350
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	14 790
	5-6 days a week	9	11	9 570
	1-4 days a week	30	30	26 100
	Monthly	23	22	19 140
	Rarely	15	12	10 440
	Never	7	7	6 090
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	11 310
	5-6 days a week	10	10	8 700
	1-4 days a week	22	22	19 140
	Monthly	10	11	9 570
	Rarely	11	11	9 570
	Never	31	32	27 840
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	47	40 890
	5-6 days a week	9	12	10 440
	1-4 days a week	19	19	16 530
	Monthly	11	10	8 700
	Rarely	12	10	8 700
	Never	3	2	1 740
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	33	28 710
	5-6 days a week	12	13	11 310
	1-4 days a week	22	25	21 750
	Monthly	11	11	9 570
	Rarely	12	13	11 310
	Never	7	4	3 480
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	23	20 010
	5-6 days a week	7	7	6 090
	1-4 days a week	16	18	15 660
	Monthly	13	13	11 310
	Rarely	26	26	22 620
	Never	16	13	11 310
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	17	14 790
	5-6 days a week	10	10	8 700
	1-4 days a week	21	21	18 270
	Monthly	14	15	13 050
	Rarely	21	22	19 140
	Never	16	14	12 180
	Can not say	1	1	870

The frequency of listening: Podcasts	Daily	4	3	2 610
	5-6 days a week	3	3	2 610
	1-4 days a week	9	10	8 700
	Monthly	13	14	12 180
	Rarely	28	32	27 840
	Never	41	38	33 060
	Can not say	2	1	870

User frequency and following: Social media	Daily	57	59	51 330
	5-6 days a week	7	10	8 700
	1-4 days a week	8	7	6 090
	Monthly	3	3	2 610
	Rarely	6	4	3 480
	Never	19	17	14 790
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	7 830
	5-6 days a week	5	5	4 350
	1-4 days a week	11	10	8 700
	Monthly	8	9	7 830
	Rarely	22	25	21 750
	Never	40	41	35 670
	Can not say	1	1	870

User frequency: Instant messaging	Daily	68	75	65 250
	5-6 days a week	9	10	8 700
	1-4 days a week	10	6	5 220
	Monthly	3	2	1 740
	Rarely	3	1	870
	Never	8	6	5 220
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	69	60 030
	No	41	31	26 970
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	9	7 830
	No	90	90	78 300
	Can not say	2	1	870

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	58	50 460
	No	52	42	36 540
	Can not say	2	1	870

I tend to buy single copy magazines	Yes	17	29	25 230
	No	81	69	60 030
	Can not say	2	2	1 740

PUUTTUU	PUUTTUU	13	20	17 400
	PUUTTUU	5	8	6 960
	PUUTTUU	7	10	8 700
	PUUTTUU	15	15	13 050
	PUUTTUU	8	9	7 830
	PUUTTUU	7	3	2 610
	PUUTTUU	10	8	6 960
	PUUTTUU	6	11	9 570
	PUUTTUU	9	8	6 960
	PUUTTUU	9	11	9 570
	PUUTTUU	4	9	7 830
	PUUTTUU	5	6	5 220
	PUUTTUU	13	17	14 790
	PUUTTUU	8	13	11 310
	PUUTTUU	13	14	12 180
	PUUTTUU	7	9	7 830
	PUUTTUU	8	6	5 220
	PUUTTUU	3	1	870
	PUUTTUU	56	54	46 980
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	61	53 070
	PUUTTUU	40	38	33 060
	PUUTTUU	2	2	1 740

PUUTTUU	PUUTTUU	87	91	79 170
	PUUTTUU	11	8	6 960
	PUUTTUU	1	1	870

PUUTTUU	PUUTTUU	73	73	63 510
	PUUTTUU	25	25	21 750
	PUUTTUU	2	1	870

PUUTTUU	PUUTTUU	81	82	71 340
	PUUTTUU	18	17	14 790
	PUUTTUU	2	0	0

PUUTTUU	PUUTTUU	57	53	46 110
	PUUTTUU	41	47	40 890
	PUUTTUU	1	1	870

PUUTTUU	PUUTTUU	30	31	26 970
	PUUTTUU	63	64	55 680
	PUUTTUU	7	5	4 350

PUUTTUU	PUUTTUU	84	87	75 690
	PUUTTUU	15	12	10 440
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	42	36 540
	PUUTTUU	57	57	49 590
	PUUTTUU	2	1	870

PUUTTUU	PUUTTUU	86	88	76 560
	PUUTTUU	14	11	9 570
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	31	26 970
	PUUTTUU	65	65	56 550
	PUUTTUU	5	4	3 480

PUUTTUU	PUUTTUU	39	43	37 410
	PUUTTUU	60	57	49 590
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	67	69	60 030
	PUUTTUU	30	28	24 360
	PUUTTUU	3	2	1 740

PUUTTUU	PUUTTUU	67	76	66 120
	PUUTTUU	31	22	19 140
	PUUTTUU	3	2	1 740

PUUTTUU	PUUTTUU	67	74	64 380
	PUUTTUU	30	24	20 880
	PUUTTUU	2	2	1 740

Deko magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Deko Readers %	Deko Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	69 600
	Can not say	4	3	2 610
	Negative	18	16	13 920

Attitude towards advertising: Magazines	Positive	77	83	72 210
	Can not say	5	4	3 480
	Negative	19	13	11 310

Attitude towards advertising: Free and local newspapers	Positive	82	87	75 690
	Can not say	5	5	4 350
	Negative	13	9	7 830

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	57	49 590
	Can not say	8	8	6 960
	Negative	37	35	30 450

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	42	36 540
	Can not say	12	14	12 180
	Negative	47	43	37 410

Attitude towards advertising: Blogs	Positive	30	31	26 970
	Can not say	27	29	25 230
	Negative	41	40	34 800

Attitude towards advertising: Newsletters to email	Positive	19	21	18 270
	Can not say	2	2	1 740
	Negative	79	77	66 990

Attitude towards advertising: Other websites	Positive	43	45	39 150
	Can not say	10	9	7 830
	Negative	46	46	40 020

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	62	53 940
	Can not say	3	2	1 740
	Negative	40	36	31 320

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	44	38 280
	Can not say	6	6	5 220
	Negative	53	51	44 370

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	63 510
	Can not say	4	3	2 610
	Negative	28	23	20 010

Attitude towards advertising: Out-of-home advertising	Positive	66	71	61 770
	Can not say	6	6	5 220
	Negative	29	23	20 010

Deko magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Deko Readers %	Deko Amount of readers
I relax and get inspired by magazines	Agree	77	88	76 560
	Disagree	15	8	6 960
	Can not say	7	3	2 610

I experience pampering moments with magazines	Agree	50	69	60 030
	Disagree	39	25	21 750
	Can not say	10	6	5 220

A professional magazine keeps me up to date on professional matters	Agree	70	76	66 120
	Disagree	17	14	12 180
	Can not say	12	10	8 700

The industry specialty magazine provides information on my hobbies and interests	Agree	81	89	77 430
	Disagree	10	7	6 090
	Can not say	9	5	4 350

Finnish magazines offer reliable comparisons and tests	Agree	68	71	61 770
	Disagree	18	18	15 660
	Can not say	14	11	9 570

Finnish magazines offer reliable product recommendations	Agree	64	65	56 550
	Disagree	21	23	20 010
	Can not say	15	12	10 440

Finnish magazines are of high quality	Agree	81	88	76 560
	Disagree	12	8	6 960
	Can not say	7	3	2 610

I follow important magazines on social media	Agree	32	30	26 100
	Disagree	60	63	54 810
	Can not say	8	6	5 220

I read important magazines from cover to cover	Agree	52	62	53 940
	Disagree	43	35	30 450
	Can not say	5	2	1 740

Ads are part of the content of the magazine	Agree	64	73	63 510
	Disagree	31	24	20 880
	Can not say	5	3	2 610

Ads in magazines make new things familiar	Agree	67	72	62 640
	Disagree	28	25	21 750
	Can not say	6	3	2 610

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	56	48 720
	Disagree	42	42	36 540
	Can not say	6	3	2 610

I have purchased products based on the ad in magazine	Agree	46	56	48 720
	Disagree	49	40	34 800
	Can not say	6	4	3 480

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	72	62 640
	Disagree	35	27	23 490
	Can not say	4	2	1 740

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	53	46 110
	Disagree	55	44	38 280
	Can not say	6	4	3 480

I rely on product recommendations from bloggers and tubers	Agree	21	18	15 660
	Disagree	66	65	56 550
	Can not say	14	16	13 920

Deko magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Deko Readers %	Deko Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	13 050
	Newspapers	14	19	16 530
	Magazine websites	7	6	5 220
	Newspaper websites	7	9	7 830
	Blogs	2	1	870
	Social media	12	8	6 960
	Other websites	42	43	37 410
	Television	10	10	8 700
	Radio	1	1	870
	Direct mail	10	13	11 310
	None of the above	40	37	32 190

Information sources, consumer electronics and information technology	Print magazines	15	18	15 660
	Newspapers	19	23	20 010
	Magazine websites	10	11	9 570
	Newspaper websites	9	11	9 570
	Blogs	5	4	3 480
	Social media	23	19	16 530
	Other websites	50	52	45 240
	Television	17	17	14 790
	Radio	3	2	1 740
	Direct mail	36	41	35 670
	None of the above	16	14	12 180

Information sources, beauty care and cosmetics	Print magazines	18	32	27 840
	Newspapers	8	11	9 570
	Magazine websites	9	17	14 790
	Newspaper websites	5	8	6 960
	Blogs	8	13	11 310
	Social media	25	32	27 840
	Other websites	16	20	17 400
	Television	12	14	12 180
	Radio	2	1	870
	Direct mail	16	22	19 140
	None of the above	47	31	26 970

Information sources, travel	Print magazines	17	26	22 620
	Newspapers	15	21	18 270
	Magazine websites	10	12	10 440
	Newspaper websites	9	11	9 570
	Blogs	10	13	11 310
	Social media	31	38	33 060
	Other websites	48	55	47 850
	Television	16	20	17 400
	Radio	3	2	1 740
	Direct mail	10	12	10 440
	None of the above	29	19	16 530

Information sources, style and fashion	Print magazines	24	40	34 800
	Newspapers	14	17	14 790
	Magazine websites	12	21	18 270
	Newspaper websites	7	10	8 700
	Blogs	9	14	12 180
	Social media	32	38	33 060
	Other websites	34	44	38 280
	Television	17	20	17 400
	Radio	1	2	1 740
	Direct mail	25	29	25 230
	None of the above	30	18	15 660

Information sources, building and renovating	Print magazines	20	28	24 360
	Newspapers	16	20	17 400
	Magazine websites	9	14	12 180
	Newspaper websites	7	8	6 960
	Blogs	6	7	6 090
	Social media	20	23	20 010
	Other websites	33	39	33 930
	Television	18	20	17 400
	Radio	2	1	870
	Direct mail	28	32	27 840
	None of the above	32	24	20 880

Information sources, food, cooking and baking	Print magazines	37	51	44 370
	Newspapers	28	35	30 450
	Magazine websites	20	28	24 360
	Newspaper websites	17	22	19 140
	Blogs	14	19	16 530
	Social media	38	42	36 540
	Other websites	34	36	31 320
	Television	28	29	25 230
	Radio	6	5	4 350
	Direct mail	26	29	25 230
	None of the above	13	6	5 220

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	8 700
	Newspapers	12	17	14 790
	Magazine websites	3	3	2 610
	Newspaper websites	5	8	6 960
	Blogs	1	1	870
	Social media	10	9	7 830
	Other websites	24	25	21 750
	Television	11	12	10 440
	Radio	2	1	870
	Direct mail	17	19	16 530
	None of the above	52	47	40 890

Information sources, decorating and furniture purchases	Print magazines	24	42	36 540
	Newspapers	16	18	15 660
	Magazine websites	11	18	15 660
	Newspaper websites	7	7	6 090
	Blogs	8	12	10 440
	Social media	26	31	26 970
	Other websites	31	37	32 190
	Television	18	20	17 400
	Radio	1	1	870
	Direct mail	30	36	31 320
	None of the above	27	14	12 180

Information sources, saving and investing	Print magazines	9	12	10 440
	Newspapers	10	15	13 050
	Magazine websites	6	6	5 220
	Newspaper websites	9	11	9 570
	Blogs	6	7	6 090
	Social media	16	15	13 050
	Other websites	30	33	28 710
	Television	6	5	4 350
	Radio	3	3	2 610
	Direct mail	3	3	2 610
	None of the above	49	45	39 150

Information sources, health and wellbeing products / services	Print magazines	14	22	19 140
	Newspapers	15	20	17 400
	Magazine websites	7	10	8 700
	Newspaper websites	6	8	6 960
	Blogs	5	7	6 090
	Social media	21	26	22 620
	Other websites	37	41	35 670
	Television	12	12	10 440
	Radio	2	2	1 740
	Direct mail	17	19	16 530
	None of the above	38	31	26 970

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	19	16 530
	Newspapers	19	24	20 880
	Magazine websites	7	8	6 960
	Newspaper websites	8	10	8 700
	Blogs	5	5	4 350
	Social media	22	26	22 620
	Other websites	41	46	40 020
	Television	13	15	13 050
	Radio	1	1	870
	Direct mail	31	36	31 320
	None of the above	29	21	18 270

Deko magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Deko Readers %	Deko Amount of readers
PUUTTUU	Cars, motor vehicles	26	19	16 530
	Well-being and health	53	72	62 640
	Charity work	14	22	19 140
	Self development	32	44	38 280
	PUUTTUU	15	21	18 270
	PUUTTUU	17	6	5 220
	PUUTTUU	16	32	27 840
	PUUTTUU	27	43	37 410
	PUUTTUU	55	67	58 290
	PUUTTUU	34	46	40 020
	PUUTTUU	32	52	45 240
	PUUTTUU	26	32	27 840
	PUUTTUU	53	59	51 330
	PUUTTUU	10	4	3 480
	PUUTTUU	22	48	41 760
	PUUTTUU	35	41	35 670
	PUUTTUU	30	34	29 580
	PUUTTUU	56	58	50 460
	PUUTTUU	16	7	6 090
	PUUTTUU	40	44	38 280
	PUUTTUU	33	52	45 240
	PUUTTUU	39	50	43 500
	PUUTTUU	40	55	47 850
	PUUTTUU	40	51	44 370
	PUUTTUU	23	30	26 100
	PUUTTUU	31	76	66 120
	PUUTTUU	36	45	39 150
	PUUTTUU	36	51	44 370
	PUUTTUU	46	47	40 890
	PUUTTUU	11	9	7 830
	PUUTTUU	23	12	10 440
	PUUTTUU	33	41	35 670
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	56	48 720
	Repair and construction products	40	46	40 020
	Domestic appliances	39	45	39 150
	Electronics or IT products	50	50	43 500
	Cars	18	20	17 400
	Clothing and footwear	82	89	77 430
	Eyeglasses, contact lenses or sunglasses	35	46	40 020
	Sports clothing, footwear or equipment	60	69	60 030
	Saving or investing products or services	26	33	28 710
	Cosmetics and beauty products	45	68	59 160
	Mobile phones	31	30	26 100
	Travels	37	46	40 020
	Products and services for health and well-being	58	70	60 900
	None of the above	2	0	0

Intentions to purchase within 12 months	Furniture and furnishings	29	41	35 670
	Repair and construction products	36	42	36 540
	Domestic appliances	20	21	18 270
	Electronics or IT products	28	22	19 140
	Cars	14	12	10 440
	Clothing and footwear	65	75	65 250
	Eyeglasses, contact lenses or sunglasses	27	34	29 580
	Sports clothing, footwear or equipment	43	52	45 240
	Saving or investing products or services	22	29	25 230
	Cosmetics and beauty products	36	57	49 590
	Mobile phones	16	19	16 530
	Travels	41	50	43 500
	Products and services for health and well-being	46	60	52 200
	None of the above	7	3	2 610

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	2 610
	Buying an apartment	11	13	11 310
	Home renovation	29	36	31 320
	Buying a car	25	24	20 880
	Buying a boat	3	4	3 480
	None of these	50	45	39 150

Will consider switching over the next 12 months	Bank	7	10	8 700
	Insurance company	10	10	8 700
	electric company	18	19	16 530
	Internet Connection	8	9	7 830
	Phone-subscription	12	11	9 570
	None of the above	47	45	39 150
	Can not say	19	19	16 530

Use of extra money	Magazines, books, movies	17	24	20 880
	Eating, drinking, partying in a restaurant	32	39	33 930
	Exercises and sports equipment	26	29	25 230
	Cultural events (eg. concerts, theater, festivals)	33	45	39 150
	Renovation, interior design	25	32	27 840
	Health services and personal well-being	21	27	23 490
	Travel	40	50	43 500
	Consumer electronics and IT equipment, mobile phones	16	9	7 830
	Clothes, shoes and bags	23	32	27 840
	Home services (cleaning and other housekeeping services)	6	11	9 570
	Car, boat, motorcycle	13	8	6 960
	Cosmetics and beauty care	10	20	17 400
	Saving, investing	46	50	43 500
	Other	8	4	3 480
	There is no extra money left after mandatory expenses	8	7	6 090
	Can not say	3	1	870
Planning on buying/doing in the next 12 months

Deko magazine's reader profile / Source NRS 2023

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