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Eeva

The high-quality and respected Eeva offers interesting and topical interviews, emotional survival stories, fascinating travel articles, stories about personal homes and food articles that tickle the senses. Feminine fashion, beauty and health as well as various relationships are also part of Eeva's topics selection. The reader: Quality-conscious woman, who invests in herself and her lifestyle.

Magazine's website: www.apu.fi/lehdet/eeva Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-eeva-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email eeva@a-lehdet.fi
Päätoimittaja Mari Paalosalo-Jussinmäki
Toimituspäällikkö Sari Hannikainen
Toimituspäällikkö Outi Rastas

Circulation or copies

Issues per year 12

Readership

Readership 316 000
Total reach 0
How many times read 2.2
Minutes of reading 70 min
Sources NRS 2021

Online audience

Magazine's website http://www.terve.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
602 649
-1.34 %
November 2019
610 808
-8.69 %
October 2019
668 952
-3.71 %
September 2019
694 691
-9.2 %
August 2019
765 064
0.97 %
July 2019
757 721
3.74 %
June 2019
730 396
-6.26 %
May 2019
779 166
-3.35 %
April 2019
806 205
-21.33 %
March 2019
1 024 786
-5.28 %
February 2019
1 081 879
-14.47 %
January 2019
1 264 853
14 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 159 000
-0.78 %
November 2019
2 176 000
-15.17 %
October 2019
2 565 000
-5 %
September 2019
2 700 000
-14.88 %
August 2019
3 172 000
-3.17 %
July 2019
3 276 000
3.31 %
June 2019
3 171 000
-4.72 %
May 2019
3 328 000
-2.03 %
April 2019
3 397 000
-26.79 %
March 2019
4 640 000
-9.75 %
February 2019
5 141 000
-16.04 %
January 2019
6 123 000
19.1 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 07.12.2020 Thema: Travel: Long-haul destinations. Skin care. Leisure fashion. Stress relief through eating and exercising.
2 27.01.2021 30.12.2020 Thema: Travel: Short-haul destinations. Hair care. Knitwear. Teeth.
3 24.02.2021 28.01.2021 Thema: Travel: Pampering trips. Glowing, smooth skin. Bags and accessories. Nutritional supplements and vitamins.
4 24.03.2021 26.02.2021 Thema: Travel: Long weekend in Europe. Spring makeup trends. Spring coats. Headaches.
5 28.04.2021 31.03.2021 Thema: Travel: Europe. New fragrances. Suntan and self-tanning lotions. Formal dresses. Sweeteners.
6 26.05.2021 30.04.2021 Thema: Travel: Short-haul destinations. Beautiful feet. Summer dresses. Intestinal health.
7 23.06.2021 28.05.2021 Thema: Travel: Finland. Long-lasting makeup for summer. Beach fashion. Blood pressure.
8 28.07.2021 02.07.2021 Thema: Travel: Finland. Body care. Business fashion. Healthy muscles.
9 25.08.2021 30.07.2021 Thema: Travel: Europe. Amazing hair. Autumn fashion. Healthy brains.
10 29.09.2021 03.09.2021 Thema: Travel: Europe. Esthetic treatments. Autumn coats and bags. Sleep.
11 27.10.2021 01.10.2021 Thema: Travel: Long-haul destinations. Formal dresses and hairstyles. Festive fashion. Top products of the year. Health benefits of sex.
12 24.11.2021 29.10.2021 Thema: Travel: Europe. Fragrances. Luxurious home fashion. Mental health.
13 15.12.2021 19.11.2021 Thema: Hollywood glamour. Classic recipes.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 12130 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 13580 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7050 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 7770 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 7770 €

1/2

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Size including margin: 112 x 297 mm

4-colour price 5080 €

1/2

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Size including margin: 230 x 146 mm

4-colour price 5080 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 4250 €

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Position: Not specified

Size including margin: 230x99 mm

4-colour price 4250 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3730 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3730 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3730 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot : ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila. Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.

Readers: 316 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Eeva
Readers %
Eeva
Amount of readers
SexWomen5188278 080
Men491237 920
Age15-24 y1326 320
25-34 y1426 320
35-44 y14412 640
45-54 y141031 600
55-64 y161960 040
65+ y2964202 240
Gender + ageFemale 15-29 years1026 320
Female 30-49 years14722 120
Female 50+ years2879249 640
Male 15-29 years1000
Male 30-49 years1413 160
Male 50+ years241134 760
Household positionLives at home with parents713 160
Lives alone2737116 920
Lives with spouse3747148 520
Lives with spouse and children231134 760
Single parent226 320
Other339 480
ProfessionTop Management426 320
white-collar worker, higher-level151031 600
White-collar worker13928 440
Worker1039 480
Farmer113 160
Other entrepreneur326 320
Pensioner3166208 560
Student, pupil1226 320
Homewife, home dad100
Unemployed326 320
Other439 480
No answer313 160
EducationElementary school6825 280
Secondary school71031 600
Vocational292888 480
High school131134 760
University of Applied Sciences181237 920
University253094 800
Something else226 320
Size of the household1 pers2838120 080
2 pers3950158 000
3 pers14722 120
4 pers12412 640
5+ pers726 320
Household income (gross)Below 20 000 € /y131031 600
20 000 - 35 000 € /y213094 800
35 001 - 50 000 € /y202063 200
50 001 - 85 000 € /y211960 040
85 001 - 100 000 € /y6412 640
Over 100 000 € /y6515 800
Don't want to tell6928 440
Can't say / No answer739 480
Decision-maker in grocery purchasesYes9497306 520
Don't know626 320
Can not say100
HousingApartment3434107 440
Row house or semi-detached house172166 360
Detached house4441129 560
Farm4412 640
Something else100
Can not say000
Ownership of housingOwner-occupied residence7484265 440
Rented residence221134 760
Right of residence apartment2412 640
Something else113 160
Can not say100
Cottage or holiday home in regular useYes4150158 000
No5849154 840
Can not say113 160
Number of cars in householdOne car4658183 280
Two cars302579 000
Three or more cars10515 800
No car141341 080
Advertising ban at the door / mailboxYes241753 720
No7682259 120
Can not say113 160
lifecycleIn paid job, entrepreneur, freelancer, farmer502991 640
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired3166208 560
Unemployed / laid off326 320
Schoolboy or student1226 320
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231341 080
No251547 400
Can't say / No answer5172227 520
Health services used in the householdPublic health services8590284 400
Employer - funded health care services492888 480
Private, self-funded healthcare services3849154 840
Private health insurance services211341 080
No health care113 160
Can not say100
Type of municipality (7 class)Greater Helsinki192269 520
Turku or Tampere8722 120
Oulu439 480
70 000 - 150 000 inhabitants town131444 240
Urban municipality272785 320
Conurbation161753 720
Countryside131031 600
Pets in householdCat171341 080
Dog261856 880
Some other pet539 480
No pets6071224 360
Family with kidsYes311237 920
No6988278 080
Use of glasses or contact lensesYes6889281 240
No321134 760
How often different content is read
The frequency of reading: Print magazinesDaily1537116 920
5-6 days a week4928 440
1-4 days a week2834107 440
Monthly251444 240
Rarely21515 800
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201753 720
5-6 days a week5412 640
1-4 days a week191650 560
Monthly161341 080
Rarely252785 320
Never132166 360
Can not say126 320
The frequency of reading: Print newspapers or afternoon papersDaily3466208 560
5-6 days a week5618 960
1-4 days a week231547 400
Monthly14412 640
Rarely19722 120
Never513 160
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5350158 000
5-6 days a week10722 120
1-4 days a week171341 080
Monthly6515 800
Rarely91237 920
Never51134 760
Can not say013 160
The frequency of reading: Free and free delivery newspapersDaily6722 120
5-6 days a week5825 280
1-4 days a week4252164 320
Monthly181547 400
Rarely201341 080
Never8412 640
Can not say113 160
The frequency of watching: Free online TV servicesDaily171753 720
5-6 days a week101134 760
1-4 days a week312888 480
Monthly201753 720
Rarely151650 560
Never61134 760
Can not say113 160
The frequency of watching: Pay TV and streaming servicesDaily15722 120
5-6 days a week10412 640
1-4 days a week191237 920
Monthly9722 120
Rarely111031 600
Never3558183 280
Can not say126 320
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4870221 200
5-6 days a week101134 760
1-4 days a week19928 440
Monthly11515 800
Rarely1039 480
Never313 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3850158 000
5-6 days a week131444 240
1-4 days a week231856 880
Monthly9618 960
Rarely10618 960
Never7618 960
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2439123 240
5-6 days a week7722 120
1-4 days a week171753 720
Monthly11825 280
Rarely261856 880
Never14825 280
Can not say113 160
The frequency of listening: Programs of commercial radio channelsDaily181444 240
5-6 days a week10618 960
1-4 days a week231753 720
Monthly131031 600
Rarely202579 000
Never162682 160
Can not say113 160
The frequency of listening: PodcastsDaily313 160
5-6 days a week213 160
1-4 days a week939 480
Monthly12618 960
Rarely262372 680
Never4461192 760
Can not say4515 800
User frequency and following: Social mediaDaily5648151 680
5-6 days a week6722 120
1-4 days a week91031 600
Monthly326 320
Rarely5515 800
Never192888 480
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1139 480
5-6 days a week526 320
1-4 days a week11618 960
Monthly8722 120
Rarely242785 320
Never4053167 480
Can not say113 160
User frequency: Instant messaging Daily6446145 360
5-6 days a week101341 080
1-4 days a week101341 080
Monthly4618 960
Rarely3412 640
Never91856 880
Can not say113 160
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5977243 320
No402372 680
Can not say100
I tend to buy tabloidsYes92063 200
No8977243 320
Can not say126 320
A paid Finnish magazine is subscribed to my household (print or digital)Yes5067211 720
No4933104 280
Can not say213 160
I tend to buy single copy magazinesYes182785 320
No8070221 200
Can not say239 480

Eeva magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.