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Erä

Quality-conscious Outdoor Lover

Erä is Finland’s biggest fishing and outdoor magazine. The readers trek, hike, fish and lead an active outdoor life. They can be experienced Lapland wanderers or people who make day trips to the national parks of Southern Finland. The main thing is to enjoy nature and get experiences. Among the readers you will reach the broadest network of amateur fishers in Finland. The readers range from those after giant pikes to leisurely fly-fishers – people who are proud to delight their friends with new fish dishes. On Eralehti.fi outdoor and fishing enthusiasts can find lots of reading of this field: tests, fishing, camping, hiking, just name it.

Magazine's website: www.eralehti.fi Follow us :

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 145 650
Contact person Fredrik Ström
040 575 2535
Fredrik.Strom@otava.fi
Www https://yrityksille.otavamedia.fi/
Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0407737392
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Maistraatinportti 1
00240 Helsinki
Phone 09 15 661
Magazine's email fredrik.strom@otava.fi
Tuottaja Marko Korhonen
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 161 000
Total reach 172 000
How many times read 2,8
Minutes of reading 67 min
Page contacts 262 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.eralehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
40 739
25.41 %
November 2019
32 484
-59.35 %
October 2019
79 920
21.98 %
September 2019
65 521
-17.59 %
August 2019
79 508
-0.94 %
July 2019
80 266
14.56 %
June 2019
70 066
9.67 %
May 2019
63 887
18.45 %
April 2019
53 937
-2.79 %
March 2019
55 485
14.15 %
February 2019
48 608
-25.33 %
January 2019
65 101
0.38 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
112 000
16.67 %
November 2019
96 000
-51.27 %
October 2019
197 000
26.28 %
September 2019
156 000
-37.85 %
August 2019
251 000
29.38 %
July 2019
194 000
14.79 %
June 2019
169 000
-14.21 %
May 2019
197 000
50.38 %
April 2019
131 000
-11.49 %
March 2019
148 000
24.37 %
February 2019
119 000
-26.54 %
January 2019
162 000
4.52 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 08.01.2020 04.12.2019 12.12.2019 Thema: Pilkkiminen ja pilkkivälineet. Pilkkitekniikoita ja välineitä. Opas maastoyöpymiseen talvella. Tutkimus sovittaessa.
2 05.02.2020 10.01.2020 17.01.2020 Thema: Kala 20 -kisa käynnistyy. Testissä talvikäyttöön sopivat makuualustat. Tutkimus sovittaessa.
3 11.03.2020 14.02.2020 21.02.2020 Thema: Kevätjäille ja luontoon. Testissä pilkkijän kaikuluotaimet ja opas retkeilijän matka-apteekin tekoon. Tutkimus sovittaessa.
4 15.04.2020 18.03.2020 25.03.2020 Thema: Varusteiden erikoisnumero. Kauden varusteuutuudet retkeilyyn ja kalastukseen. Testissä kylmän sään hanskat ja elävää kuvaa vedestä lähettävät kaikuluotaimet. Tutkimus sovittaessa.
5 13.05.2020 16.04.2020 23.04.2020 Thema: Avoveteen. Opas hauen heittokalastukseen ja isojen kalojen vapautukseen niin, että kala ei vahingoitu. Tutkimus sovittaessa.
6 10.06.2020 13.05.2020 20.05.2020 Thema: Kesäkalastusnumero ja perho-ekstra. Miten kalastaa mökkihaukea ja ahventa tai lohikaloja perholla seisovasta vedestä. Testissä mikrojigivavat. Tutkimus sovittaessa.
7 08.07.2020 11.06.2020 18.06.2020 Thema: Jokamiehen Erä. Testissä edulliset haspelikelat ja opas hellevaellukseen. Tutkimus sovittaessa.
8 12.08.2020 17.07.2020 24.07.2020 Thema: Retkeilyn ja vaeltamisen erikoisnumero. Testissä järeät rinkat ja opas kasvisruokien käyttöön eräretkellä. Tutkimus sovittaessa.
9 09.09.2020 14.08.2020 21.08.2020 Thema: Eräelektroniikka. Testissä GPS-kelloja retkeilijöille ja kalastajille. Otsalamppujen testi. Tutkimus svittaessa.
10 14.10.2020 18.09.2020 25.09.2020 Thema: Eräruokien erikoisnumero. Kuinka saaliista saa loihdittua herkkuja? Tutkimus sovittaessa.
11 18.11.2020 23.10.2020 30.10.2020 Thema: Retkeily- ja kalastuskohteet ulkomailla. Vuorovesikalastusta Kanadassa, popperikalastusta Floridassa ja retkeilyä kiven heiton päässä New Yorkista, Catskillsin vuoristoalueella. Tutkimus sovittaessa.
12 16.12.2020 20.11.2020 27.11.2020 Thema: Katsaus taaksepäin, mitä kaikkea olemme vuoden aikana kokeilleet. Esittelyssä ison porukan retkimajoitteet. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5040 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2800 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 250 mm

4-colour price 3080 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1900 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1900 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1400 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Printall AS , Tallinna

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Tekniset tiedot, puh. 040 5747795

Readers: 161 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Erä
Readers %
Erä
Amount of readers
SexWomen511828 980
Men4982132 020
Age12-17 y7812 880
18-24 y958 050
25-34 y141117 710
35-44 y141219 320
45-64 y303962 790
65+ y262641 860
ProfessionTop Management434 830
white-collar worker, higher-level131016 100
White-collar worker141117 710
Worker121930 590
Farmer123 220
Other entrepreneur458 050
Pensioner303149 910
Student, pupil141016 100
Homewife, home dad000
Unemployed458 050
EducationElementary school869 660
Secondary school405791 770
High school969 660
University392946 690
Native languageFinnish9598157 780
Swedish523 220
Decision-maker in grocery purchasesThe respondent393251 520
The respondent and the rest of the family454877 280
An other person in the family152032 200
Size of the household1 pers252133 810
2 pers373962 790
3 pers151625 760
4 pers141422 540
5+ pers91016 100
Household income (gross)Below 35 000 € /y262235 420
35 001 - 75 000 € /y414978 890
75 001 - 100 000 € /y111219 320
Over 100 000 € /y669 660
Type of MunicipalityGreater Helsinki19711 270
Turku or Tampere858 050
Oulu469 660
70 000 - 150 000 inhabitants town131625 760
Urban municipality272743 470
Conurbation162032 200
Countryside141930 590
HousingApartment321828 980
Row house or semi-detached house161524 150
Detached house455588 550
Farm5812 880
Something else123 220
Can not answer123 220
Ownership of housingOwner-occupied residence7477123 970
Rented residence201727 370
Right of residence apartment211 610
Something else123 220
Can not answer223 220
Number of cars in householdOne car434166 010
Two cars333861 180
Three or more cars101422 540
No car1369 660
Can not answer123 220
Car was bought new or usedNew283251 520
Used6367107 870
Can not answer111 610
Actively used bonus cardK-Plussa7475120 750
S-etukortti7978125 580
PINS446 440
Stockmann11711 270
None of these9914 490
Can not answer234 830
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213149 910
Someone else in household pays151727 370
Someone else pays (friend, employer etc.)346 440
I don't have paid subscription at the moment604877 280
Can not answer223 220
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself7914 490
Someone else in household pays558 050
Someone else pays (friend, employer etc.)223 220
I don't have paid subscription at the moment8279127 190
Can not answer446 440
Multisubscription: A print newspaper and its digital contentI pay myself212946 690
Someone else in household pays111117 710
Someone else pays (friend, employer etc.)323 220
I don't have paid subscription at the moment635588 550
Can not answer346 440
Print magazine subscription: only print magazine is included in the subscriptionI pay myself333861 180
Someone else in household pays181625 760
Someone else pays (friend, employer etc.)458 050
I don't have paid subscription at the moment464369 230
Can not answer334 830
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself234 830
Someone else in household pays234 830
Someone else pays (friend, employer etc.)111 610
I don't have paid subscription at the moment9087140 070
Can not answer558 050
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself121320 930
Someone else in household pays446 440
Someone else pays (friend, employer etc.)123 220
I don't have paid subscription at the moment7975120 750
Can not answer569 660

Erä magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.