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Erä

Quality-conscious Outdoor Lover

Erä is Finland’s biggest fishing and outdoor magazine. The readers trek, hike, fish and lead an active outdoor life. They can be experienced Lapland wanderers or people who make day trips to the national parks of Southern Finland. The main thing is to enjoy nature and get experiences. Among the readers you will reach the broadest network of amateur fishers in Finland. The readers range from those after giant pikes to leisurely fly-fishers – people who are proud to delight their friends with new fish dishes. On Eralehti.fi outdoor and fishing enthusiasts can find lots of reading of this field: tests, fishing, camping, hiking, just name it.

Magazine's website: www.eralehti.fi Follow us :

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Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email fredrik.strom@otava.fi
Tuottaja Marko Korhonen
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 179 000
Total reach 191 000
How many times read 2.1
Minutes of reading 45 min
Sources NRS 2021

Online audience

Magazine's website http://www.eralehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
40 739
25.41 %
November 2019
32 484
-59.35 %
October 2019
79 920
21.98 %
September 2019
65 521
-17.59 %
August 2019
79 508
-0.94 %
July 2019
80 266
14.56 %
June 2019
70 066
9.67 %
May 2019
63 887
18.45 %
April 2019
53 937
-2.79 %
March 2019
55 485
14.15 %
February 2019
48 608
-25.33 %
January 2019
65 101
0.38 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
112 000
16.67 %
November 2019
96 000
-51.27 %
October 2019
197 000
26.28 %
September 2019
156 000
-37.85 %
August 2019
251 000
29.38 %
July 2019
194 000
14.79 %
June 2019
169 000
-14.21 %
May 2019
197 000
50.38 %
April 2019
131 000
-11.49 %
March 2019
148 000
24.37 %
February 2019
119 000
-26.54 %
January 2019
162 000
4.52 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 13.01.2021 11.12.2020 17.12.2020 Thema: Pilkkiminen ja pilkkivälineet. Vertailussa lämpimät makuualustat. Tutkimus sovittaessa.
2 10.02.2021 15.01.2021 22.01.2021 Thema: Kala21 -kisa käynnistyy. Vertailussa talvikalastajan päähineet. Tutkimus sovittaessa.
3 10.03.2021 12.02.2021 19.02.2021 Thema: Kevätjäille ja luontoon. Testissä kevyet teltat. Tutkimus sovittaessa.
4 14.04.2021 17.03.2021 24.03.2021 Thema: Uusia veneitä ja varusteita kesän kalastuskaudelle. Vertailussa kalapihdit. Tutkimus sovittaessa.
5 12.05.2021 16.04.2021 23.04.2021 Thema: Avovesikausi alkaa! Testissä taittuvat C&R-haavit. Tutkimus sovittaessa.
6 09.06.2021 12.05.2021 21.05.2021 Thema: Kesäkalassa! Vertailussa edulliset haspelit. Tutkimus sovittaessa.
7 07.07.2021 10.06.2021 17.06.2021 Thema: Jokamiehen Erä: vinkkejä ja välineitä lomalle. Kevyet heittohyrrät. Tutkimus sovittaessa.
8 11.08.2021 16.07.2021 23.07.2021 Thema: Retkeilyn ja vaeltamisen erikoisnumero. Vertailussa hirvikärpästakit. Tutkimus sovittaessa.
9 08.09.2021 13.08.2021 20.08.2021 Thema: Eräelektroniikka. Vertailussa laavut. Tutkimus sovittaessa.
10 13.10.2021 17.09.2021 24.09.2021 Thema: Eräruokia ja eräperinteitä. Vertailussa ruokatermokset. Tutkimus sovittaessa.
11 17.11.2021 22.10.2021 29.10.2021 Thema: Retkeily- ja kalastuskohteet ulkomailla. Testattavana retkityynyt. Tutkimus sovittaessa.
12 15.12.2021 18.11.2021 25.11.2021 Thema: Kauden aikana kokeiltua! Vuoden parhaat vieheet 2021. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5040 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2800 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3080 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 3080 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1900 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1900 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1400 €

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1400 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 179 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Erä
Readers %
Erä
Amount of readers
SexWomen512239 380
Men4978139 620
Age15-24 y13814 320
25-34 y141119 690
35-44 y141526 850
45-54 y141425 060
55-64 y161934 010
65+ y293359 070
Gender + ageFemale 15-29 years1023 580
Female 30-49 years1458 950
Female 50+ years281425 060
Male 15-29 years101017 900
Male 30-49 years142239 380
Male 50+ years244682 340
Household positionLives at home with parents7610 740
Lives alone272137 590
Lives with spouse374478 760
Lives with spouse and children232544 750
Single parent223 580
Other323 580
ProfessionTop Management435 370
white-collar worker, higher-level151221 480
White-collar worker131221 480
Worker101526 850
Farmer123 580
Other entrepreneur347 160
Pensioner313664 440
Student, pupil12610 740
Homewife, home dad100
Unemployed335 370
Other447 160
No answer323 580
EducationElementary school6814 320
Secondary school7814 320
Vocational294071 600
High school131017 900
University of Applied Sciences181832 220
University251628 640
Something else211 790
Size of the household1 pers282239 380
2 pers394580 550
3 pers141323 270
4 pers121221 480
5+ pers7814 320
Household income (gross)Below 20 000 € /y131017 900
20 000 - 35 000 € /y212137 590
35 001 - 50 000 € /y202341 170
50 001 - 85 000 € /y212544 750
85 001 - 100 000 € /y6610 740
Over 100 000 € /y658 950
Don't want to tell6610 740
Can't say / No answer747 160
Decision-maker in grocery purchasesYes9489159 310
Don't know61017 900
Can not say111 790
HousingApartment342544 750
Row house or semi-detached house171526 850
Detached house445394 870
Farm4610 740
Something else111 790
Can not say000
Ownership of housingOwner-occupied residence7479141 410
Rented residence221730 430
Right of residence apartment235 370
Something else111 790
Can not say100
Cottage or holiday home in regular useYes414784 130
No585293 080
Can not say111 790
Number of cars in householdOne car464580 550
Two cars303562 650
Three or more cars101221 480
No car14814 320
Advertising ban at the door / mailboxYes241628 640
No7683148 570
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505293 080
Temporarily absent (= time off from work, care or study, maternity leave)111 790
Retired313664 440
Unemployed / laid off335 370
Schoolboy or student12610 740
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232646 540
No252544 750
Can't say / No answer514987 710
Health services used in the householdPublic health services8585152 150
Employer - funded health care services494987 710
Private, self-funded healthcare services383868 020
Private health insurance services211934 010
No health care100
Can not say111 790
Type of municipality (7 class)Greater Helsinki191017 900
Turku or Tampere8610 740
Oulu458 950
70 000 - 150 000 inhabitants town131323 270
Urban municipality272850 120
Conurbation162035 800
Countryside131832 220
Pets in householdCat171832 220
Dog262850 120
Some other pet558 950
No pets6058103 820
Family with kidsYes313053 700
No6970125 300
Use of glasses or contact lensesYes6870125 300
No323053 700
How often different content is read
The frequency of reading: Print magazinesDaily152137 590
5-6 days a week4712 530
1-4 days a week283664 440
Monthly252239 380
Rarely211425 060
Never511 790
Can not say000
The frequency of reading: Magazine content in digital formatDaily202137 590
5-6 days a week547 160
1-4 days a week192341 170
Monthly161730 430
Rarely252544 750
Never131017 900
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344275 180
5-6 days a week558 950
1-4 days a week232748 330
Monthly141323 270
Rarely191119 690
Never523 580
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5357102 030
5-6 days a week10814 320
1-4 days a week171628 640
Monthly6610 740
Rarely9814 320
Never558 950
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6712 530
5-6 days a week558 950
1-4 days a week424885 920
Monthly181526 850
Rarely201934 010
Never8610 740
Can not say111 790
The frequency of watching: Free online TV servicesDaily171730 430
5-6 days a week101017 900
1-4 days a week313257 280
Monthly202035 800
Rarely151628 640
Never658 950
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151526 850
5-6 days a week10814 320
1-4 days a week191832 220
Monthly9814 320
Rarely111119 690
Never353868 020
Can not say111 790
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4857102 030
5-6 days a week10916 110
1-4 days a week191730 430
Monthly11814 320
Rarely10610 740
Never335 370
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384478 760
5-6 days a week131628 640
1-4 days a week232035 800
Monthly9712 530
Rarely10916 110
Never758 950
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242748 330
5-6 days a week7814 320
1-4 days a week172137 590
Monthly111323 270
Rarely262341 170
Never14814 320
Can not say111 790
The frequency of listening: Programs of commercial radio channelsDaily182341 170
5-6 days a week101221 480
1-4 days a week232239 380
Monthly131221 480
Rarely201730 430
Never161323 270
Can not say111 790
The frequency of listening: PodcastsDaily335 370
5-6 days a week211 790
1-4 days a week9712 530
Monthly121119 690
Rarely262850 120
Never444682 340
Can not say458 950
User frequency and following: Social mediaDaily564682 340
5-6 days a week6712 530
1-4 days a week91017 900
Monthly335 370
Rarely5712 530
Never192544 750
Can not say011 790
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11916 110
5-6 days a week547 160
1-4 days a week11814 320
Monthly8916 110
Rarely242239 380
Never404784 130
Can not say111 790
User frequency: Instant messaging Daily6456100 240
5-6 days a week101119 690
1-4 days a week101323 270
Monthly458 950
Rarely347 160
Never91119 690
Can not say111 790
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5963112 770
No403664 440
Can not say111 790
I tend to buy tabloidsYes91221 480
No8987155 730
Can not say111 790
A paid Finnish magazine is subscribed to my household (print or digital)Yes505394 870
No494580 550
Can not say211 790
I tend to buy single copy magazinesYes181730 430
No8082146 780
Can not say211 790

Erä magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.