ET
ET readers are the fastest growing, diverse target group, living the wonderful and rich life signed by the happiness U-curve. Both mentally and literally. ET reaches active adult readers who have both time, money and a willingness to invest in their own well-being and that of their loved ones. ET talks to its target audience about important and interesting issues related to their very stage of life, provides peer support, entertains, hooks and attracts. Our readers are interested in the whole spectrum of life. Curiosity about the small and big things in life keeps every day interesting and the mind open to new experiences. We boldly encourage you to live a life that looks like your own, because a good life has no age limit!
Magazine's website: www.etlehti.fi Follow us :
Advertisement sales
| Advertisement sales | Sanoma Media Finland Oy |
|---|---|
| Phone | +358 9 1201 |
| yrityspalvelu@sanoma.fi | |
| Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
| Www | http://media.sanoma.fi/ |
Contact info
| Publisher | Sanoma Media Finland Oy |
|---|---|
| Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
| Postal address |
PL 20 00089 Sanoma |
| Phone | +358 9 1201 |
| Magazine's email | et-lehti@sanoma.com |
| Vastaava päätoimittaja | Minna McGill |
| Toimituspäällikkö | Elina Salo |
Circulation or copies
| Issues per year | 24 |
|---|
Readership
| Readership | 259 000 |
|---|---|
| Total reach | 310 000 |
| How many times read | 2.5 |
| Minutes of reading | 83 min |
| Sources | KMT 2023 |
Online audience
| Magazine's website | http://www.etlehti.fi |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 2 | 17.01.2024 | 22.12.2023 | 28.12.2023 | Theme: Let's bake buns for the winter. Tips for low-income everyday life. | |
| 3 | 31.01.2024 | 10.01.2024 | 12.01.2024 | Theme: Hearing, vision, joints – this is how age changes us. Heirship – rights and obligations. | |
| 4 | 14.02.2024 | 24.01.2024 | 26.01.2024 | Theme: Heart well-being and monitoring. Recycling – how to get rid of unnecessary items. Snacks to keep you going. | |
| 5 | 28.02.2024 | 07.02.2024 | 09.02.2024 | Theme: Farewell to a loved one – funeral and other practical arrangements. Treatment of dry skin. | |
| 6 | 13.03.2024 | 21.02.2024 | 23.02.2024 | Theme: GARDEN EXTRA. Oral health. Cleaning and arrangement. Affordable tips for Sunday lunch. | |
| 7 | 27.03.2024 | 06.03.2024 | 08.03.2024 | Theme: Dizziness under control and balance for the better. Learn to budget. | |
| 8 | 17.04.2024 | 25.03.2024 | 27.03.2024 | Theme: How to get fit easily. Deodorant comparison – find the right one. We tested: pedometer. | |
| 9 | 30.04.2024 | 09.04.2024 | 11.04.2024 | Theme: TRAVEL EXTRA. Tips for pain management. Tips for summer trips in Finland. | |
| 10 | 15.05.2024 | 22.04.2024 | 24.04.2024 | Theme: Summer cosmetics. Get your finances in order. How much alcohol is appropriate? | |
| 11 | 29.05.2024 | 07.05.2024 | 10.05.2024 | Theme: Let's take care of memory. The best sources of protein. Get your finances in order. | |
| 12 | 12.06.2024 | 22.05.2024 | 24.05.2024 | Theme: A good life with osteoarthritis. A functional relationship. Sauna products at the summer cottage. | |
| 13 | 26.06.2024 | 05.06.2024 | 07.06.2024 | Theme: What scares you about aging? Summer homes. | |
| 14 | 10.07.2024 | 18.06.2024 | 20.06.2024 | Theme: Retirer's Guide. Nature's own vitamins. Wonderful pastries from berries. | |
| 15 | 31.07.2024 | 05.07.2024 | 09.07.2024 | Theme: Control of blood pressure. Housing solutions. Harvesting – light herbal recipes. | |
| 16 | 14.08.2024 | 24.07.2024 | 26.07.2024 | Theme: HEALTH EXTRA. Get your finances in order. Affordable cosmetics finds. | |
| 17 | 28.08.2024 | 07.08.2024 | 09.08.2024 | Theme: Feeling lighter – tips for everyday life and new recipes. Different forms of senior living. | |
| 18 | 11.09.2024 | 21.08.2024 | 23.08.2024 | Theme: Beautiful townhome. Eyes and eyesight. Easy mushroom treats. Online scams. Autumn books. | |
| 19 | 25.09.2024 | 04.09.2024 | 06.09.2024 | Theme: Active ingredients in skincare: collagen, retinol and others. Adult skincare products. | |
| 20 | 09.10.2024 | 18.09.2024 | 20.09.2024 | Theme: How to get enough fiber. Get your finances in order. DIY ideas. | |
| 21 | 30.10.2024 | 09.10.2024 | 11.10.2024 | Theme: CRAFT EXTRA. Relieve upset stomach. Get your finances in order. The secret to a long-lasting marriage. | |
| 22 | 13.11.2024 | 23.10.2024 | 25.10.2024 | Theme: FINANCIAL EXTRA. Warm spicy stews. Winter hair. | |
| 23 | 27.11.2024 | 06.11.2024 | 08.11.2024 | Theme: Christmas crafts. Good sleep. Christmas baking. Low-income savings tips. | |
| 24 | 18.12.2024 | 26.11.2024 | 28.11.2024 | Theme: This is how age affects the mind. Tips for the Christmas home. | |
| 1 | 31.12.2024 | 04.12.2024 | 09.12.2024 |
Advertisement rates
2/1 monikanavainen
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 15880 €
Erikoishinnat: Printti-ilmoituksen lisäksi 56 000 digi-impressiota etlehti.fi:ssä.
2/1 monikanavainen
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 18266 €
Erikoishinnat: Printti-ilmoituksen lisäksi 56 000 digi-impressiota etlehti.fi:ssä.
1/1 monikanavainen
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 8103 €
Erikoishinnat: Printti-ilmoituksen lisäksi 56 000 digi-impressiota etlehti.fi:ssä.
1/1 monikanavainen
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 9081 €
Erikoishinnat: Printti-ilmoituksen lisäksi 56 000 digi-impressiota etlehti.fi:ssä.
1/1 monikanavainen
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 9081 €
Erikoishinnat: Printti-ilmoituksen lisäksi 56 000 digi-impressiota etlehti.fi:ssä.
1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 7927 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 5411 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 5411 €
1/3
Position: Not specified
Size including margin: 76 x 297 mm
4-colour price 4636 €
1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 4636 €
1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 3908 €
1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 3908 €
1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 3908 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Bleed mm | 5 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Tampere |
|---|
Technical info / material
| Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
|---|---|
| Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet. |
Readers: 259 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | ET Readers % |
ET Amount of readers |
|
| Readership (KMT 2023) | 259 000 | |||
| Total reach | 310 000 | |||
| Sex | Women | 51 | 78 | 202 020 |
| Men | 49 | 22 | 56 980 | |
| Native language | Finnish | 95 | 99 | 256 410 |
| Swedish | 5 | 1 | 2 590 | |
| Age | 15-24 y | 13 | 1 | 2 590 |
| 25-34 y | 14 | 1 | 2 590 | |
| 35-44 y | 14 | 1 | 2 590 | |
| 45-54 y | 14 | 6 | 15 540 | |
| 55-64 y | 16 | 13 | 33 670 | |
| 65+ y | 29 | 79 | 204 610 | |
| Gender + age | Female 15-29 years | 10 | 1 | 2 590 |
| Female 30-49 years | 14 | 3 | 7 770 | |
| Female 50+ years | 28 | 74 | 191 660 | |
| Male 15-29 years | 10 | 0 | 0 | |
| Male 30-49 years | 14 | 1 | 2 590 | |
| Male 50+ years | 24 | 21 | 54 390 | |
| Household position | Lives at home with parents | 7 | 0 | 0 |
| Lives alone | 28 | 35 | 90 650 | |
| Lives with spouse | 37 | 54 | 139 860 | |
| Lives with spouse and children | 24 | 7 | 18 130 | |
| Single parent | 2 | 1 | 2 590 | |
| Other | 3 | 2 | 5 180 | |
| Grandchildren under 18 years of age | Yes | 21 | 39 | 101 010 |
| No | 38 | 58 | 150 220 | |
| No answer (under 45 year olds) | 41 | 3 | 7 770 | |
| Profession | Top Management | 4 | 2 | 5 180 |
| white-collar worker, higher-level | 16 | 5 | 12 950 | |
| White-collar worker | 12 | 6 | 15 540 | |
| Worker | 10 | 2 | 5 180 | |
| Farmer | 1 | 0 | 0 | |
| Other entrepreneur | 3 | 1 | 2 590 | |
| Pensioner | 31 | 81 | 209 790 | |
| Student, pupil | 11 | 1 | 2 590 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 1 | 2 590 | |
| Other | 6 | 2 | 5 180 | |
| No answer | 3 | 1 | 2 590 | |
| Education | Elementary school | 5 | 11 | 28 490 |
| Secondary school | 7 | 9 | 23 310 | |
| Vocational | 28 | 27 | 69 930 | |
| High school | 14 | 10 | 25 900 | |
| University of Applied Sciences | 19 | 15 | 38 850 | |
| University | 27 | 26 | 67 340 | |
| Something else | 2 | 2 | 5 180 | |
| Size of the household | 1 pers | 28 | 35 | 90 650 |
| 2 pers | 38 | 56 | 145 040 | |
| 3 pers | 14 | 5 | 12 950 | |
| 4 pers | 12 | 3 | 7 770 | |
| 5+ pers | 7 | 1 | 2 590 | |
| Household income (gross) | Below 20 000 € /y | 11 | 10 | 25 900 |
| 20 000 - 35 000 € /y | 19 | 29 | 75 110 | |
| 35 001 - 50 000 € /y | 20 | 24 | 62 160 | |
| 50 001 - 85 000 € /y | 22 | 19 | 49 210 | |
| 85 001 - 100 000 € /y | 7 | 4 | 10 360 | |
| Over 100 000 € /y | 9 | 5 | 12 950 | |
| Don't want to tell | 5 | 8 | 20 720 | |
| Can't say / No answer | 7 | 2 | 5 180 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 246 050 |
| Don't know | 7 | 4 | 10 360 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 32 | 82 880 |
| Row house or semi-detached house | 15 | 14 | 36 260 | |
| Detached house | 47 | 47 | 121 730 | |
| Farm | 4 | 6 | 15 540 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 88 | 227 920 |
| Rented residence | 20 | 8 | 20 720 | |
| Right of residence apartment | 2 | 3 | 7 770 | |
| Something else | 1 | 1 | 2 590 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 48 | 124 320 |
| No | 59 | 51 | 132 090 | |
| Can not say | 1 | 2 | 5 180 | |
| Using AdBlocker or similar application | Yes | 19 | 5 | 12 950 |
| No | 76 | 88 | 227 920 | |
| Can not say | 5 | 7 | 18 130 | |
| Number of cars in household | One car | 45 | 55 | 142 450 |
| Two cars | 32 | 28 | 72 520 | |
| Three or more cars | 10 | 4 | 10 360 | |
| No car | 14 | 13 | 33 670 | |
| PUUTTUU | PUUTTUU | 22 | 29 | 75 110 |
| PUUTTUU | 67 | 56 | 145 040 | |
| PUUTTUU | 4 | 1 | 2 590 | |
| PUUTTUU | 8 | 7 | 18 130 | |
| PUUTTUU | 2 | 1 | 2 590 | |
| PUUTTUU | 8 | 11 | 28 490 | |
| PUUTTUU | 5 | 7 | 18 130 | |
| Advertising ban at the door / mailbox | Yes | 24 | 13 | 33 670 |
| No | 76 | 87 | 225 330 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 17 | 44 030 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 0 | 0 | |
| Retired | 31 | 81 | 209 790 | |
| Unemployed / laid off | 2 | 1 | 2 590 | |
| Schoolboy or student | 11 | 1 | 2 590 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 2 590 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 8 | 20 720 |
| No | 25 | 8 | 20 720 | |
| Can't say / No answer | 50 | 84 | 217 560 | |
| Health services used in the household | Public health services | 85 | 93 | 240 870 |
| Employer - funded health care services | 49 | 16 | 41 440 | |
| Private, self-funded healthcare services | 39 | 55 | 142 450 | |
| Private health insurance services | 22 | 8 | 20 720 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 44 030 |
| Turku or Tampere | 8 | 8 | 20 720 | |
| Oulu | 4 | 4 | 10 360 | |
| 70 000 - 150 000 inhabitants town | 13 | 14 | 36 260 | |
| Urban municipality | 27 | 30 | 77 700 | |
| Conurbation | 16 | 14 | 36 260 | |
| Countryside | 13 | 14 | 36 260 | |
| Pets in household | Cat | 17 | 10 | 25 900 |
| Dog | 26 | 18 | 46 620 | |
| Some other pet | 5 | 3 | 7 770 | |
| No pets | 59 | 72 | 186 480 | |
| Family with kids | Yes | 32 | 7 | 18 130 |
| No | 68 | 93 | 240 870 | |
| Use of glasses or contact lenses | Yes | 67 | 88 | 227 920 |
| No | 33 | 12 | 31 080 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 39 | 101 010 |
| 5-6 days a week | 4 | 7 | 18 130 | |
| 1-4 days a week | 26 | 35 | 90 650 | |
| Monthly | 24 | 13 | 33 670 | |
| Rarely | 23 | 5 | 12 950 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 17 | 44 030 |
| 5-6 days a week | 5 | 4 | 10 360 | |
| 1-4 days a week | 19 | 14 | 36 260 | |
| Monthly | 15 | 12 | 31 080 | |
| Rarely | 24 | 26 | 67 340 | |
| Never | 14 | 26 | 67 340 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 63 | 163 170 |
| 5-6 days a week | 4 | 6 | 15 540 | |
| 1-4 days a week | 23 | 19 | 49 210 | |
| Monthly | 13 | 5 | 12 950 | |
| Rarely | 21 | 5 | 12 950 | |
| Never | 7 | 1 | 2 590 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 45 | 116 550 |
| 5-6 days a week | 9 | 9 | 23 310 | |
| 1-4 days a week | 16 | 13 | 33 670 | |
| Monthly | 6 | 4 | 10 360 | |
| Rarely | 9 | 16 | 41 440 | |
| Never | 6 | 12 | 31 080 | |
| Can not say | 0 | 1 | 2 590 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 20 720 |
| 5-6 days a week | 4 | 5 | 12 950 | |
| 1-4 days a week | 44 | 58 | 150 220 | |
| Monthly | 17 | 14 | 36 260 | |
| Rarely | 20 | 11 | 28 490 | |
| Never | 9 | 4 | 10 360 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 18 | 46 620 |
| 5-6 days a week | 9 | 10 | 25 900 | |
| 1-4 days a week | 30 | 27 | 69 930 | |
| Monthly | 23 | 17 | 44 030 | |
| Rarely | 15 | 13 | 33 670 | |
| Never | 7 | 13 | 33 670 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 9 | 23 310 |
| 5-6 days a week | 10 | 3 | 7 770 | |
| 1-4 days a week | 22 | 13 | 33 670 | |
| Monthly | 10 | 6 | 15 540 | |
| Rarely | 11 | 10 | 25 900 | |
| Never | 31 | 58 | 150 220 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 78 | 202 020 |
| 5-6 days a week | 9 | 8 | 20 720 | |
| 1-4 days a week | 19 | 7 | 18 130 | |
| Monthly | 11 | 3 | 7 770 | |
| Rarely | 12 | 2 | 5 180 | |
| Never | 3 | 2 | 5 180 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 49 | 126 910 |
| 5-6 days a week | 12 | 12 | 31 080 | |
| 1-4 days a week | 22 | 18 | 46 620 | |
| Monthly | 11 | 6 | 15 540 | |
| Rarely | 12 | 5 | 12 950 | |
| Never | 7 | 9 | 23 310 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 42 | 108 780 |
| 5-6 days a week | 7 | 10 | 25 900 | |
| 1-4 days a week | 16 | 15 | 38 850 | |
| Monthly | 13 | 8 | 20 720 | |
| Rarely | 26 | 15 | 38 850 | |
| Never | 16 | 10 | 25 900 | |
| Can not say | 1 | 1 | 2 590 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 12 | 31 080 |
| 5-6 days a week | 10 | 6 | 15 540 | |
| 1-4 days a week | 21 | 13 | 33 670 | |
| Monthly | 14 | 11 | 28 490 | |
| Rarely | 21 | 26 | 67 340 | |
| Never | 16 | 30 | 77 700 | |
| Can not say | 1 | 2 | 5 180 | |
| The frequency of listening: Podcasts | Daily | 4 | 1 | 2 590 |
| 5-6 days a week | 3 | 2 | 5 180 | |
| 1-4 days a week | 9 | 2 | 5 180 | |
| Monthly | 13 | 6 | 15 540 | |
| Rarely | 28 | 25 | 64 750 | |
| Never | 41 | 59 | 152 810 | |
| Can not say | 2 | 5 | 12 950 | |
| User frequency and following: Social media | Daily | 57 | 42 | 108 780 |
| 5-6 days a week | 7 | 8 | 20 720 | |
| 1-4 days a week | 8 | 9 | 23 310 | |
| Monthly | 3 | 4 | 10 360 | |
| Rarely | 6 | 7 | 18 130 | |
| Never | 19 | 30 | 77 700 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 4 | 10 360 |
| 5-6 days a week | 5 | 1 | 2 590 | |
| 1-4 days a week | 11 | 4 | 10 360 | |
| Monthly | 8 | 5 | 12 950 | |
| Rarely | 22 | 22 | 56 980 | |
| Never | 40 | 62 | 160 580 | |
| Can not say | 1 | 1 | 2 590 | |
| User frequency: Instant messaging | Daily | 68 | 47 | 121 730 |
| 5-6 days a week | 9 | 12 | 31 080 | |
| 1-4 days a week | 10 | 13 | 33 670 | |
| Monthly | 3 | 5 | 12 950 | |
| Rarely | 3 | 5 | 12 950 | |
| Never | 8 | 17 | 44 030 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 82 | 212 380 |
| No | 41 | 17 | 44 030 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 15 | 38 850 |
| No | 90 | 82 | 212 380 | |
| Can not say | 2 | 3 | 7 770 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 67 | 173 530 |
| No | 52 | 32 | 82 880 | |
| Can not say | 2 | 0 | 0 | |
| I tend to buy single copy magazines | Yes | 17 | 23 | 59 570 |
| No | 81 | 74 | 191 660 | |
| Can not say | 2 | 2 | 5 180 | |
| PUUTTUU | PUUTTUU | 13 | 17 | 44 030 |
| PUUTTUU | 5 | 3 | 7 770 | |
| PUUTTUU | 7 | 9 | 23 310 | |
| PUUTTUU | 15 | 17 | 44 030 | |
| PUUTTUU | 8 | 6 | 15 540 | |
| PUUTTUU | 7 | 3 | 7 770 | |
| PUUTTUU | 10 | 8 | 20 720 | |
| PUUTTUU | 6 | 3 | 7 770 | |
| PUUTTUU | 9 | 7 | 18 130 | |
| PUUTTUU | 9 | 10 | 25 900 | |
| PUUTTUU | 4 | 5 | 12 950 | |
| PUUTTUU | 5 | 2 | 5 180 | |
| PUUTTUU | 13 | 15 | 38 850 | |
| PUUTTUU | 8 | 9 | 23 310 | |
| PUUTTUU | 13 | 11 | 28 490 | |
| PUUTTUU | 7 | 10 | 25 900 | |
| PUUTTUU | 8 | 4 | 10 360 | |
| PUUTTUU | 3 | 3 | 7 770 | |
| PUUTTUU | 56 | 60 | 155 400 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 53 | 137 270 |
| PUUTTUU | 40 | 45 | 116 550 | |
| PUUTTUU | 2 | 2 | 5 180 | |
| PUUTTUU | PUUTTUU | 87 | 94 | 243 460 |
| PUUTTUU | 11 | 6 | 15 540 | |
| PUUTTUU | 1 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 73 | 85 | 220 150 |
| PUUTTUU | 25 | 15 | 38 850 | |
| PUUTTUU | 2 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 81 | 85 | 220 150 |
| PUUTTUU | 18 | 13 | 33 670 | |
| PUUTTUU | 2 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 57 | 57 | 147 630 |
| PUUTTUU | 41 | 42 | 108 780 | |
| PUUTTUU | 1 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 72 520 |
| PUUTTUU | 63 | 64 | 165 760 | |
| PUUTTUU | 7 | 8 | 20 720 | |
| PUUTTUU | PUUTTUU | 84 | 94 | 243 460 |
| PUUTTUU | 15 | 6 | 15 540 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 42 | 108 780 |
| PUUTTUU | 57 | 56 | 145 040 | |
| PUUTTUU | 2 | 2 | 5 180 | |
| PUUTTUU | PUUTTUU | 86 | 89 | 230 510 |
| PUUTTUU | 14 | 11 | 28 490 | |
| PUUTTUU | 1 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 30 | 26 | 67 340 |
| PUUTTUU | 65 | 69 | 178 710 | |
| PUUTTUU | 5 | 5 | 12 950 | |
| PUUTTUU | PUUTTUU | 39 | 41 | 106 190 |
| PUUTTUU | 60 | 57 | 147 630 | |
| PUUTTUU | 1 | 1 | 2 590 | |
| PUUTTUU | PUUTTUU | 67 | 81 | 209 790 |
| PUUTTUU | 30 | 16 | 41 440 | |
| PUUTTUU | 3 | 3 | 7 770 | |
| PUUTTUU | PUUTTUU | 67 | 80 | 207 200 |
| PUUTTUU | 31 | 19 | 49 210 | |
| PUUTTUU | 3 | 2 | 5 180 | |
| PUUTTUU | PUUTTUU | 67 | 62 | 160 580 |
| PUUTTUU | 30 | 34 | 88 060 | |
| PUUTTUU | 2 | 4 | 10 360 | |
ET magazine's reader profile / Source NRS 2023