ET Terveys
Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.
Magazine's website: etlehti.fi/et-terveys
Advertisement sales
Advertisement sales | Sanoma Media Finland Oy |
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Phone | 09 1201 |
yrityspalvelu@sanoma.fi | |
Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
Contact info
Publisher | Sanoma Media Finland Oy |
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Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
Postal address |
PL 20 00089 Sanoma |
Phone | 09 1201 |
Magazine's email | et-lehti@sanoma.com |
Toimituspäällikkö | Kaarina Palletvuori |
Päätoimittaja | Päivi Virkkunen |
Circulation or copies
Issues per year | 10 |
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Readership
Readership | 137 000 |
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Total reach | 164 000 |
How many times read | 2.2 |
Minutes of reading | 69 min |
Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 04.01.2023 | 12.12.2022 | 14.12.2022 | Thema: Issue on reinventing yourself! Get a waistline: gentle weight loss plan. | |
2 | 08.02.2023 | 16.01.2023 | 18.01.2023 | Thema: Lifestyle choices to improve brain and memory health: food, relaxation & exercise. Stop the cycle of pain. | |
3 | 08.03.2023 | 13.02.2023 | 15.02.2023 | Thema: Balance your blood sugar. Flexible body, flexible mind. | |
4 | 19.04.2023 | 27.03.2023 | 29.03.2023 | Thema: Lower your blood pressure. Affordable fitness trackers. | |
5 | 24.05.2023 | 28.04.2023 | 03.05.2023 | Thema: Improve your back health. Eat more vegetables easily: the best tools. | |
6 | 28.06.2023 | 05.06.2023 | 07.06.2023 | Thema: Treat your gut and mind - international cuisine is here to help. Is eyelid surgery worth it? | |
7 | 09.08.2023 | 17.07.2023 | 19.07.2023 | Thema: Strong heart. Stretching improves blood vessel health. Good shoes for a walk. | |
8 | 13.09.2023 | 21.08.2023 | 23.08.2023 | Thema: Ease dizziness, improve your balance. Healthy convenience foods. | |
9 | 25.10.2023 | 02.10.2023 | 04.10.2023 | Thema: Take care of your mouth and stay healthy. Boost your immune system. | |
10 | 29.11.2023 | 06.11.2023 | 08.11.2023 | Thema: Best tips for good sleep. Stronger hands and grip strength. |
Advertisement rates

2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 10249 €

2/1
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 11786 €

1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 5124 €

1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 5637 €

1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 5637 €

1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 6136 €

1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 3659 €

1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 3659 €

1/3
Position: Not specified
Size including margin: 76 x 297 mm
4-colour price 3177 €

1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 3177 €

1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 2635 €

1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 2635 €

1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 2635 €
Prices doesn't include tax.
Technical data
Size mm | 230 x 297 mm |
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Bleed mm | 5 mm |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | Kroonpress AS , Viro |
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Technical info / material
Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
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Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 137 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | ET Terveys Readers % |
ET Terveys Amount of readers |
|
Readership (KMT 2023) | 137 000 | |||
Total reach | 164 000 | |||
Sex | Women | 51 | 75 | 102 750 |
Men | 49 | 25 | 34 250 | |
Native language | Finnish | 95 | 98 | 134 260 |
Swedish | 5 | 2 | 2 740 | |
Age | 15-24 y | 13 | 2 | 2 740 |
25-34 y | 14 | 1 | 1 370 | |
35-44 y | 14 | 1 | 1 370 | |
45-54 y | 14 | 7 | 9 590 | |
55-64 y | 16 | 15 | 20 550 | |
65+ y | 29 | 74 | 101 380 | |
Gender + age | Female 15-29 years | 10 | 1 | 1 370 |
Female 30-49 years | 14 | 4 | 5 480 | |
Female 50+ years | 28 | 71 | 97 270 | |
Male 15-29 years | 10 | 1 | 1 370 | |
Male 30-49 years | 14 | 1 | 1 370 | |
Male 50+ years | 24 | 23 | 31 510 | |
Household position | Lives at home with parents | 7 | 1 | 1 370 |
Lives alone | 28 | 33 | 45 210 | |
Lives with spouse | 37 | 53 | 72 610 | |
Lives with spouse and children | 24 | 9 | 12 330 | |
Single parent | 2 | 1 | 1 370 | |
Other | 3 | 2 | 2 740 | |
Grandchildren under 18 years of age | Yes | 21 | 38 | 52 060 |
No | 38 | 58 | 79 460 | |
No answer (under 45 year olds) | 41 | 4 | 5 480 | |
Profession | Top Management | 4 | 2 | 2 740 |
white-collar worker, higher-level | 16 | 5 | 6 850 | |
White-collar worker | 12 | 6 | 8 220 | |
Worker | 10 | 2 | 2 740 | |
Farmer | 1 | 0 | 0 | |
Other entrepreneur | 3 | 1 | 1 370 | |
Pensioner | 31 | 77 | 105 490 | |
Student, pupil | 11 | 1 | 1 370 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 1 | 1 370 | |
Other | 6 | 2 | 2 740 | |
No answer | 3 | 2 | 2 740 | |
Education | Elementary school | 5 | 12 | 16 440 |
Secondary school | 7 | 8 | 10 960 | |
Vocational | 28 | 31 | 42 470 | |
High school | 14 | 10 | 13 700 | |
University of Applied Sciences | 19 | 13 | 17 810 | |
University | 27 | 23 | 31 510 | |
Something else | 2 | 3 | 4 110 | |
Size of the household | 1 pers | 28 | 35 | 47 950 |
2 pers | 38 | 55 | 75 350 | |
3 pers | 14 | 6 | 8 220 | |
4 pers | 12 | 3 | 4 110 | |
5+ pers | 7 | 1 | 1 370 | |
Household income (gross) | Below 20 000 € /y | 11 | 8 | 10 960 |
20 000 - 35 000 € /y | 19 | 30 | 41 100 | |
35 001 - 50 000 € /y | 20 | 27 | 36 990 | |
50 001 - 85 000 € /y | 22 | 16 | 21 920 | |
85 001 - 100 000 € /y | 7 | 3 | 4 110 | |
Over 100 000 € /y | 9 | 4 | 5 480 | |
Don't want to tell | 5 | 8 | 10 960 | |
Can't say / No answer | 7 | 2 | 2 740 | |
Decision-maker in grocery purchases | Yes | 93 | 96 | 131 520 |
Don't know | 7 | 3 | 4 110 | |
Can not say | 1 | 1 | 1 370 | |
Housing | Apartment | 32 | 35 | 47 950 |
Row house or semi-detached house | 15 | 14 | 19 180 | |
Detached house | 47 | 45 | 61 650 | |
Farm | 4 | 6 | 8 220 | |
Something else | 1 | 1 | 1 370 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 86 | 117 820 |
Rented residence | 20 | 10 | 13 700 | |
Right of residence apartment | 2 | 3 | 4 110 | |
Something else | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 45 | 61 650 |
No | 59 | 54 | 73 980 | |
Can not say | 1 | 1 | 1 370 | |
Using AdBlocker or similar application | Yes | 19 | 6 | 8 220 |
No | 76 | 87 | 119 190 | |
Can not say | 5 | 7 | 9 590 | |
Number of cars in household | One car | 45 | 54 | 73 980 |
Two cars | 32 | 29 | 39 730 | |
Three or more cars | 10 | 5 | 6 850 | |
No car | 14 | 12 | 16 440 | |
PUUTTUU | PUUTTUU | 22 | 31 | 42 470 |
PUUTTUU | 67 | 55 | 75 350 | |
PUUTTUU | 4 | 1 | 1 370 | |
PUUTTUU | 8 | 6 | 8 220 | |
PUUTTUU | 2 | 1 | 1 370 | |
PUUTTUU | 8 | 11 | 15 070 | |
PUUTTUU | 5 | 7 | 9 590 | |
Advertising ban at the door / mailbox | Yes | 24 | 13 | 17 810 |
No | 76 | 87 | 119 190 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 19 | 26 030 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 370 | |
Retired | 31 | 77 | 105 490 | |
Unemployed / laid off | 2 | 1 | 1 370 | |
Schoolboy or student | 11 | 1 | 1 370 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 370 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 9 | 12 330 |
No | 25 | 9 | 12 330 | |
Can't say / No answer | 50 | 82 | 112 340 | |
Health services used in the household | Public health services | 85 | 91 | 124 670 |
Employer - funded health care services | 49 | 18 | 24 660 | |
Private, self-funded healthcare services | 39 | 54 | 73 980 | |
Private health insurance services | 22 | 9 | 12 330 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 15 | 20 550 |
Turku or Tampere | 8 | 8 | 10 960 | |
Oulu | 4 | 3 | 4 110 | |
70 000 - 150 000 inhabitants town | 13 | 17 | 23 290 | |
Urban municipality | 27 | 28 | 38 360 | |
Conurbation | 16 | 15 | 20 550 | |
Countryside | 13 | 14 | 19 180 | |
Pets in household | Cat | 17 | 12 | 16 440 |
Dog | 26 | 16 | 21 920 | |
Some other pet | 5 | 4 | 5 480 | |
No pets | 59 | 71 | 97 270 | |
Family with kids | Yes | 32 | 8 | 10 960 |
No | 68 | 92 | 126 040 | |
Use of glasses or contact lenses | Yes | 67 | 87 | 119 190 |
No | 33 | 13 | 17 810 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 40 | 54 800 |
5-6 days a week | 4 | 6 | 8 220 | |
1-4 days a week | 26 | 34 | 46 580 | |
Monthly | 24 | 12 | 16 440 | |
Rarely | 23 | 7 | 9 590 | |
Never | 7 | 0 | 0 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 20 | 27 400 |
5-6 days a week | 5 | 4 | 5 480 | |
1-4 days a week | 19 | 14 | 19 180 | |
Monthly | 15 | 12 | 16 440 | |
Rarely | 24 | 23 | 31 510 | |
Never | 14 | 25 | 34 250 | |
Can not say | 1 | 1 | 1 370 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 62 | 84 940 |
5-6 days a week | 4 | 7 | 9 590 | |
1-4 days a week | 23 | 19 | 26 030 | |
Monthly | 13 | 6 | 8 220 | |
Rarely | 21 | 5 | 6 850 | |
Never | 7 | 1 | 1 370 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 48 | 65 760 |
5-6 days a week | 9 | 8 | 10 960 | |
1-4 days a week | 16 | 12 | 16 440 | |
Monthly | 6 | 5 | 6 850 | |
Rarely | 9 | 15 | 20 550 | |
Never | 6 | 12 | 16 440 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 10 | 13 700 |
5-6 days a week | 4 | 5 | 6 850 | |
1-4 days a week | 44 | 59 | 80 830 | |
Monthly | 17 | 12 | 16 440 | |
Rarely | 20 | 10 | 13 700 | |
Never | 9 | 3 | 4 110 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 20 | 27 400 |
5-6 days a week | 9 | 11 | 15 070 | |
1-4 days a week | 30 | 24 | 32 880 | |
Monthly | 23 | 18 | 24 660 | |
Rarely | 15 | 14 | 19 180 | |
Never | 7 | 13 | 17 810 | |
Can not say | 1 | 1 | 1 370 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 11 | 15 070 |
5-6 days a week | 10 | 3 | 4 110 | |
1-4 days a week | 22 | 14 | 19 180 | |
Monthly | 10 | 5 | 6 850 | |
Rarely | 11 | 9 | 12 330 | |
Never | 31 | 58 | 79 460 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 75 | 102 750 |
5-6 days a week | 9 | 8 | 10 960 | |
1-4 days a week | 19 | 8 | 10 960 | |
Monthly | 11 | 4 | 5 480 | |
Rarely | 12 | 3 | 4 110 | |
Never | 3 | 1 | 1 370 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 51 | 69 870 |
5-6 days a week | 12 | 12 | 16 440 | |
1-4 days a week | 22 | 16 | 21 920 | |
Monthly | 11 | 6 | 8 220 | |
Rarely | 12 | 6 | 8 220 | |
Never | 7 | 9 | 12 330 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 42 | 57 540 |
5-6 days a week | 7 | 9 | 12 330 | |
1-4 days a week | 16 | 16 | 21 920 | |
Monthly | 13 | 7 | 9 590 | |
Rarely | 26 | 17 | 23 290 | |
Never | 16 | 9 | 12 330 | |
Can not say | 1 | 1 | 1 370 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 13 | 17 810 |
5-6 days a week | 10 | 6 | 8 220 | |
1-4 days a week | 21 | 14 | 19 180 | |
Monthly | 14 | 11 | 15 070 | |
Rarely | 21 | 26 | 35 620 | |
Never | 16 | 28 | 38 360 | |
Can not say | 1 | 2 | 2 740 | |
The frequency of listening: Podcasts | Daily | 4 | 1 | 1 370 |
5-6 days a week | 3 | 2 | 2 740 | |
1-4 days a week | 9 | 3 | 4 110 | |
Monthly | 13 | 6 | 8 220 | |
Rarely | 28 | 22 | 30 140 | |
Never | 41 | 61 | 83 570 | |
Can not say | 2 | 5 | 6 850 | |
User frequency and following: Social media | Daily | 57 | 43 | 58 910 |
5-6 days a week | 7 | 8 | 10 960 | |
1-4 days a week | 8 | 8 | 10 960 | |
Monthly | 3 | 2 | 2 740 | |
Rarely | 6 | 6 | 8 220 | |
Never | 19 | 32 | 43 840 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 8 220 |
5-6 days a week | 5 | 1 | 1 370 | |
1-4 days a week | 11 | 4 | 5 480 | |
Monthly | 8 | 6 | 8 220 | |
Rarely | 22 | 21 | 28 770 | |
Never | 40 | 61 | 83 570 | |
Can not say | 1 | 1 | 1 370 | |
User frequency: Instant messaging | Daily | 68 | 50 | 68 500 |
5-6 days a week | 9 | 10 | 13 700 | |
1-4 days a week | 10 | 12 | 16 440 | |
Monthly | 3 | 4 | 5 480 | |
Rarely | 3 | 5 | 6 850 | |
Never | 8 | 18 | 24 660 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 81 | 110 970 |
No | 41 | 19 | 26 030 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 18 | 24 660 |
No | 90 | 79 | 108 230 | |
Can not say | 2 | 3 | 4 110 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 65 | 89 050 |
No | 52 | 35 | 47 950 | |
Can not say | 2 | 0 | 0 | |
I tend to buy single copy magazines | Yes | 17 | 27 | 36 990 |
No | 81 | 71 | 97 270 | |
Can not say | 2 | 2 | 2 740 | |
PUUTTUU | PUUTTUU | 13 | 19 | 26 030 |
PUUTTUU | 5 | 5 | 6 850 | |
PUUTTUU | 7 | 10 | 13 700 | |
PUUTTUU | 15 | 17 | 23 290 | |
PUUTTUU | 8 | 6 | 8 220 | |
PUUTTUU | 7 | 3 | 4 110 | |
PUUTTUU | 10 | 10 | 13 700 | |
PUUTTUU | 6 | 5 | 6 850 | |
PUUTTUU | 9 | 8 | 10 960 | |
PUUTTUU | 9 | 10 | 13 700 | |
PUUTTUU | 4 | 6 | 8 220 | |
PUUTTUU | 5 | 3 | 4 110 | |
PUUTTUU | 13 | 19 | 26 030 | |
PUUTTUU | 8 | 12 | 16 440 | |
PUUTTUU | 13 | 12 | 16 440 | |
PUUTTUU | 7 | 12 | 16 440 | |
PUUTTUU | 8 | 6 | 8 220 | |
PUUTTUU | 3 | 2 | 2 740 | |
PUUTTUU | 56 | 57 | 78 090 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 54 | 73 980 |
PUUTTUU | 40 | 43 | 58 910 | |
PUUTTUU | 2 | 2 | 2 740 | |
PUUTTUU | PUUTTUU | 87 | 93 | 127 410 |
PUUTTUU | 11 | 6 | 8 220 | |
PUUTTUU | 1 | 1 | 1 370 | |
PUUTTUU | PUUTTUU | 73 | 82 | 112 340 |
PUUTTUU | 25 | 16 | 21 920 | |
PUUTTUU | 2 | 2 | 2 740 | |
PUUTTUU | PUUTTUU | 81 | 85 | 116 450 |
PUUTTUU | 18 | 14 | 19 180 | |
PUUTTUU | 2 | 1 | 1 370 | |
PUUTTUU | PUUTTUU | 57 | 59 | 80 830 |
PUUTTUU | 41 | 40 | 54 800 | |
PUUTTUU | 1 | 1 | 1 370 | |
PUUTTUU | PUUTTUU | 30 | 29 | 39 730 |
PUUTTUU | 63 | 63 | 86 310 | |
PUUTTUU | 7 | 8 | 10 960 | |
PUUTTUU | PUUTTUU | 84 | 94 | 128 780 |
PUUTTUU | 15 | 5 | 6 850 | |
PUUTTUU | 1 | 0 | 0 | |
PUUTTUU | PUUTTUU | 41 | 42 | 57 540 |
PUUTTUU | 57 | 55 | 75 350 | |
PUUTTUU | 2 | 3 | 4 110 | |
PUUTTUU | PUUTTUU | 86 | 86 | 117 820 |
PUUTTUU | 14 | 13 | 17 810 | |
PUUTTUU | 1 | 1 | 1 370 | |
PUUTTUU | PUUTTUU | 30 | 26 | 35 620 |
PUUTTUU | 65 | 69 | 94 530 | |
PUUTTUU | 5 | 5 | 6 850 | |
PUUTTUU | PUUTTUU | 39 | 42 | 57 540 |
PUUTTUU | 60 | 55 | 75 350 | |
PUUTTUU | 1 | 2 | 2 740 | |
PUUTTUU | PUUTTUU | 67 | 80 | 109 600 |
PUUTTUU | 30 | 15 | 20 550 | |
PUUTTUU | 3 | 4 | 5 480 | |
PUUTTUU | PUUTTUU | 67 | 80 | 109 600 |
PUUTTUU | 31 | 18 | 24 660 | |
PUUTTUU | 3 | 3 | 4 110 | |
PUUTTUU | PUUTTUU | 67 | 67 | 91 790 |
PUUTTUU | 30 | 30 | 41 100 | |
PUUTTUU | 2 | 3 | 4 110 |
ET Terveys magazine's reader profile / Source NRS 2023