Finnish Magazine Rate Cards

ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	010 808 085
Email	yrityspalvelu@sanoma.fi
Contact person	Sirkka Pulkkinen mediapalvelu@sanoma.com

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	09 1201
Magazine's email	et-lehti@sanoma.com
Päätoimittaja	Päivi Virkkunen
Toimituspäällikkö	Jenni Kangasniemi

Circulation or copies

Issues per year	10

Readership

Readership	144 000
Total reach	165 000
How many times read	2.2
Minutes of reading	52 min
Sources	NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	05.01.2022	09.12.2021	13.12.2021		Thema: Stuck on a weight-loss plateau – how to speed up your weight loss. Healthier ways to prepare food. Avoid daytime sleepiness: sleep apnoea, diabetes or something else?
2	09.02.2022	17.01.2022	19.01.2022		Thema: Use medicine safely: avoid drug interaction. New series: health monitoring devices put to the test. Identify the causes of shortness of breath.
3	09.03.2022	14.02.2022	16.02.2022		Thema: Why do my feet hurt? Find a cure. Top picks for your home health kit: e.g. cold, stomach problems, skin. Live longer with Mediterranean and Asian foods.
4	20.04.2022	25.03.2022	29.03.2022		Thema: Are your treating your blood pressure correctly? Easy ways to improve leg strength. When is forgetfulness normal?
5	25.05.2022	02.05.2022	04.05.2022		Thema: Degeneration or an illness? Treat yourself correctly. Blenders put to the test. Add more vegetables to your diet easily. Turn jealousy into a strength.
6	29.06.2022	06.06.2022	08.06.2022		Thema: Reduce your blood sugar: eat domestic berries. Get your shoulders in shape, strengthen your arms. More joy from meeting people.
7	10.08.2022	18.07.2022	20.07.2022		Thema: Easy weight loss: a gentle walking routine. Intestinal disease or harmless stomach trouble? Health from food: e.g. spices, herbs, teas.
8	14.09.2022	22.08.2022	24.08.2022		Thema: Strong heart: recognize vague symptoms. Prevent flus: vitamins and other methods. Walk without pain: good shoes for all feet.
9	26.10.2022	03.10.2022	05.10.2022		Thema: Brain & memory: how to take care of them. Numbness and tingling, what is the problem? Relax your mind and body: find your way to calm down.
10	30.11.2022	08.11.2022	10.11.2022		Thema: Best tips for good sleep. Treat your aches and stiffness: home devices put to the test. Muscle workout: more strength and energy.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 9254 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 10642 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4627 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5287 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3304 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3304 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 2869 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2869 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2379 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2379 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2379 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 144 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Sex	Women	51	69	99 360
Sex	Men	49	31	44 640

Age	15-24 y	13	2	2 880
	25-34 y	14	1	1 440
	35-44 y	14	2	2 880
	45-54 y	14	5	7 200
	55-64 y	16	18	25 920
	65+ y	29	72	103 680

Gender + age	Female 15-29 years	10	2	2 880
	Female 30-49 years	14	4	5 760
	Female 50+ years	28	63	90 720
	Male 15-29 years	10	0	0
	Male 30-49 years	14	1	1 440
	Male 50+ years	24	30	43 200

Household position	Lives at home with parents	7	2	2 880
	Lives alone	27	32	46 080
	Lives with spouse	37	55	79 200
	Lives with spouse and children	23	8	11 520
	Single parent	2	1	1 440
	Other	3	3	4 320

Profession	Top Management	4	0	0
	white-collar worker, higher-level	15	4	5 760
	White-collar worker	13	6	8 640
	Worker	10	3	4 320
	Farmer	1	0	0
	Other entrepreneur	3	2	2 880
	Pensioner	31	77	110 880
	Student, pupil	12	2	2 880
	Homewife, home dad	1	0	0
	Unemployed	3	2	2 880
	Other	4	2	2 880
	No answer	3	1	1 440

Education	Elementary school	6	13	18 720
	Secondary school	7	10	14 400
	Vocational	29	35	50 400
	High school	13	9	12 960
	University of Applied Sciences	18	11	15 840
	University	25	19	27 360
	Something else	2	3	4 320

Size of the household	1 pers	28	30	43 200
	2 pers	39	60	86 400
	3 pers	14	6	8 640
	4 pers	12	2	2 880
	5+ pers	7	1	1 440

Household income (gross)	Below 20 000 € /y	13	12	17 280
	20 000 - 35 000 € /y	21	34	48 960
	35 001 - 50 000 € /y	20	24	34 560
	50 001 - 85 000 € /y	21	17	24 480
	85 001 - 100 000 € /y	6	3	4 320
	Over 100 000 € /y	6	2	2 880
	Don't want to tell	6	7	10 080
	Can't say / No answer	7	2	2 880

Decision-maker in grocery purchases	Yes	94	95	136 800
	Don't know	6	4	5 760
	Can not say	1	0	0

Housing	Apartment	34	35	50 400
	Row house or semi-detached house	17	16	23 040
	Detached house	44	42	60 480
	Farm	4	7	10 080
	Something else	1	1	1 440
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	74	85	122 400
	Rented residence	22	12	17 280
	Right of residence apartment	2	2	2 880
	Something else	1	1	1 440
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	41	51	73 440
	No	58	48	69 120
	Can not say	1	1	1 440

Number of cars in household	One car	46	57	82 080
	Two cars	30	27	38 880
	Three or more cars	10	6	8 640
	No car	14	10	14 400

Advertising ban at the door / mailbox	Yes	24	11	15 840
	No	76	88	126 720
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	50	19	27 360
	Temporarily absent (= time off from work, care or study, maternity leave)	1	0	0
	Retired	31	77	110 880
	Unemployed / laid off	3	2	2 880
	Schoolboy or student	12	2	2 880
	Housewife or father	1	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 440
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	23	9	12 960
	No	25	9	12 960
	Can't say / No answer	51	82	118 080

Health services used in the household	Public health services	85	92	132 480
	Employer - funded health care services	49	19	27 360
	Private, self-funded healthcare services	38	48	69 120
	Private health insurance services	21	12	17 280
	No health care	1	1	1 440
	Can not say	1	1	1 440

Type of municipality (7 class)	Greater Helsinki	19	12	17 280
	Turku or Tampere	8	6	8 640
	Oulu	4	3	4 320
	70 000 - 150 000 inhabitants town	13	13	18 720
	Urban municipality	27	29	41 760
	Conurbation	16	19	27 360
	Countryside	13	17	24 480

Pets in household	Cat	17	12	17 280
	Dog	26	18	25 920
	Some other pet	5	3	4 320
	No pets	60	71	102 240

Family with kids	Yes	31	9	12 960
Family with kids	No	69	91	131 040

Use of glasses or contact lenses	Yes	68	88	126 720
Use of glasses or contact lenses	No	32	12	17 280
How often different content is read
The frequency of reading: Print magazines	Daily	15	38	54 720
	5-6 days a week	4	12	17 280
	1-4 days a week	28	28	40 320
	Monthly	25	15	21 600
	Rarely	21	6	8 640
	Never	5	1	1 440
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	20	20	28 800
	5-6 days a week	5	6	8 640
	1-4 days a week	19	19	27 360
	Monthly	16	12	17 280
	Rarely	25	23	33 120
	Never	13	19	27 360
	Can not say	1	1	1 440

The frequency of reading: Print newspapers or afternoon papers	Daily	34	67	96 480
	5-6 days a week	5	8	11 520
	1-4 days a week	23	15	21 600
	Monthly	14	4	5 760
	Rarely	19	5	7 200
	Never	5	2	2 880
	Can not say	0	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	53	47	67 680
	5-6 days a week	10	11	15 840
	1-4 days a week	17	15	21 600
	Monthly	6	5	7 200
	Rarely	9	14	20 160
	Never	5	8	11 520
	Can not say	0	1	1 440

The frequency of reading: Free and free delivery newspapers	Daily	6	10	14 400
	5-6 days a week	5	9	12 960
	1-4 days a week	42	54	77 760
	Monthly	18	12	17 280
	Rarely	20	10	14 400
	Never	8	3	4 320
	Can not say	1	2	2 880

The frequency of watching: Free online TV services	Daily	17	18	25 920
	5-6 days a week	10	9	12 960
	1-4 days a week	31	29	41 760
	Monthly	20	17	24 480
	Rarely	15	17	24 480
	Never	6	9	12 960
	Can not say	1	1	1 440

The frequency of watching: Pay TV and streaming services	Daily	15	7	10 080
	5-6 days a week	10	4	5 760
	1-4 days a week	19	12	17 280
	Monthly	9	7	10 080
	Rarely	11	9	12 960
	Never	35	60	86 400
	Can not say	1	2	2 880

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	76	109 440
	5-6 days a week	10	11	15 840
	1-4 days a week	19	7	10 080
	Monthly	11	3	4 320
	Rarely	10	2	2 880
	Never	3	2	2 880
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	38	55	79 200
	5-6 days a week	13	11	15 840
	1-4 days a week	23	14	20 160
	Monthly	9	5	7 200
	Rarely	10	7	10 080
	Never	7	7	10 080
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	42	60 480
	5-6 days a week	7	7	10 080
	1-4 days a week	17	19	27 360
	Monthly	11	7	10 080
	Rarely	26	17	24 480
	Never	14	6	8 640
	Can not say	1	2	2 880

The frequency of listening: Programs of commercial radio channels	Daily	18	14	20 160
	5-6 days a week	10	7	10 080
	1-4 days a week	23	15	21 600
	Monthly	13	10	14 400
	Rarely	20	26	37 440
	Never	16	27	38 880
	Can not say	1	2	2 880

The frequency of listening: Podcasts	Daily	3	1	1 440
	5-6 days a week	2	0	0
	1-4 days a week	9	3	4 320
	Monthly	12	6	8 640
	Rarely	26	20	28 800
	Never	44	64	92 160
	Can not say	4	6	8 640

User frequency and following: Social media	Daily	56	44	63 360
	5-6 days a week	6	4	5 760
	1-4 days a week	9	12	17 280
	Monthly	3	2	2 880
	Rarely	5	5	7 200
	Never	19	31	44 640
	Can not say	0	2	2 880

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	3	4 320
	5-6 days a week	5	2	2 880
	1-4 days a week	11	5	7 200
	Monthly	8	6	8 640
	Rarely	24	25	36 000
	Never	40	55	79 200
	Can not say	1	3	4 320

User frequency: Instant messaging	Daily	64	40	57 600
	5-6 days a week	10	14	20 160
	1-4 days a week	10	14	20 160
	Monthly	4	7	10 080
	Rarely	3	4	5 760
	Never	9	20	28 800
	Can not say	1	1	1 440

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	81	116 640
	No	40	19	27 360
	Can not say	1	0	0

I tend to buy tabloids	Yes	9	20	28 800
	No	89	80	115 200
	Can not say	1	1	1 440

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	50	71	102 240
	No	49	28	40 320
	Can not say	2	1	1 440

I tend to buy single copy magazines	Yes	18	24	34 560
	No	80	75	108 000
	Can not say	2	2	2 880

ET Terveys magazine's reader profile / Source NRS 2021

Attitude towards advertising in different media channels		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Attitude towards advertising: Newspapers	Positive	61	65	93 600
	Can not say	23	26	37 440
	Negative	16	10	14 400

Attitude towards advertising: Magazines	Positive	61	62	89 280
	Can not say	22	24	34 560
	Negative	16	14	20 160

Attitude towards advertising: Free and local newspapers	Positive	70	70	100 800
	Can not say	19	23	33 120
	Negative	11	7	10 080

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	40	35	50 400
	Can not say	26	35	50 400
	Negative	34	30	43 200

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	29	25	36 000
	Can not say	27	36	51 840
	Negative	45	39	56 160

Attitude towards advertising: Blogs	Positive	23	17	24 480
	Can not say	37	46	66 240
	Negative	40	37	53 280

Attitude towards advertising: Newsletters to email	Positive	11	11	15 840
	Can not say	11	13	18 720
	Negative	77	76	109 440

Attitude towards advertising: Other websites	Positive	29	19	27 360
	Can not say	28	31	44 640
	Negative	42	50	72 000

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	45	39	56 160
	Can not say	21	24	34 560
	Negative	34	37	53 280

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	31	23	33 120
	Can not say	22	25	36 000
	Negative	46	51	73 440

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	56	61	87 840
	Can not say	19	21	30 240
	Negative	25	18	25 920

Attitude towards advertising: Out-of-home advertising	Positive	50	38	54 720
	Can not say	27	34	48 960
	Negative	23	27	38 880

ET Terveys magazine's reader profile / Source NRS 2021

Reading device and advertising effect		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
I relax and get inspired by magazines	Agree	78	85	122 400
	Disagree	16	10	14 400
	Can not say	6	4	5 760

I experience pampering moments with magazines	Agree	53	61	87 840
	Disagree	38	31	44 640
	Can not say	9	9	12 960

A professional magazine keeps me up to date on professional matters	Agree	72	70	100 800
	Disagree	16	14	20 160
	Can not say	12	16	23 040

The industry specialty magazine provides information on my hobbies and interests	Agree	83	82	118 080
	Disagree	8	8	11 520
	Can not say	9	11	15 840

Finnish magazines offer reliable comparisons and tests	Agree	68	72	103 680
	Disagree	18	14	20 160
	Can not say	14	13	18 720

Finnish magazines offer reliable product recommendations	Agree	65	66	95 040
	Disagree	22	19	27 360
	Can not say	14	14	20 160

Finnish magazines are of high quality	Agree	83	85	122 400
	Disagree	11	10	14 400
	Can not say	7	5	7 200

I follow important magazines on social media	Agree	34	32	46 080
	Disagree	59	58	83 520
	Can not say	8	10	14 400

I read important magazines from cover to cover	Agree	55	68	97 920
	Disagree	42	29	41 760
	Can not say	4	3	4 320

Ads are part of the content of the magazine	Agree	62	60	86 400
	Disagree	34	37	53 280
	Can not say	4	3	4 320

Ads in magazines make new things familiar	Agree	68	73	105 120
	Disagree	27	23	33 120
	Can not say	5	3	4 320

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	52	74 880
	Disagree	43	43	61 920
	Can not say	5	6	8 640

I have purchased products based on the ad in magazine	Agree	44	47	67 680
	Disagree	49	49	70 560
	Can not say	6	4	5 760

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	61	66	95 040
	Disagree	35	30	43 200
	Can not say	4	3	4 320

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	43	61 920
	Disagree	55	53	76 320
	Can not say	5	4	5 760

I rely on product recommendations from bloggers and tubers	Agree	18	7	10 080
	Disagree	69	73	105 120
	Can not say	13	19	27 360

ET Terveys magazine's reader profile / Source NRS 2021

Use of information sources during the purchase process		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	13	18 720
	Newspapers	16	24	34 560
	Magazine websites	6	4	5 760
	Newspaper websites	5	5	7 200
	Blogs	2	0	0
	Social media	10	4	5 760
	Other websites	41	23	33 120
	Television	9	10	14 400
	Radio	1	1	1 440
	Direct mail	10	15	21 600
	None of the above	42	49	70 560

Information sources, consumer electronics and information technology	Print magazines	17	25	36 000
	Newspapers	21	32	46 080
	Magazine websites	9	5	7 200
	Newspaper websites	8	7	10 080
	Blogs	5	1	1 440
	Social media	21	11	15 840
	Other websites	49	31	44 640
	Television	17	19	27 360
	Radio	2	1	1 440
	Direct mail	38	51	73 440
	None of the above	16	19	27 360

Information sources, beauty care and cosmetics	Print magazines	20	33	47 520
	Newspapers	8	15	21 600
	Magazine websites	8	7	10 080
	Newspaper websites	4	4	5 760
	Blogs	9	3	4 320
	Social media	22	13	18 720
	Other websites	15	10	14 400
	Television	12	18	25 920
	Radio	2	2	2 880
	Direct mail	15	27	38 880
	None of the above	49	45	64 800

Information sources, travel	Print magazines	19	28	40 320
	Newspapers	17	26	37 440
	Magazine websites	9	6	8 640
	Newspaper websites	8	7	10 080
	Blogs	12	4	5 760
	Social media	28	17	24 480
	Other websites	49	36	51 840
	Television	16	16	23 040
	Radio	3	1	1 440
	Direct mail	10	17	24 480
	None of the above	28	35	50 400

Information sources, style and fashion	Print magazines	25	39	56 160
	Newspapers	15	27	38 880
	Magazine websites	12	10	14 400
	Newspaper websites	6	6	8 640
	Blogs	11	4	5 760
	Social media	29	15	21 600
	Other websites	31	18	25 920
	Television	17	21	30 240
	Radio	1	1	1 440
	Direct mail	25	38	54 720
	None of the above	33	31	44 640

Information sources, building and renovating	Print magazines	22	29	41 760
	Newspapers	16	25	36 000
	Magazine websites	9	6	8 640
	Newspaper websites	6	5	7 200
	Blogs	7	2	2 880
	Social media	19	8	11 520
	Other websites	33	18	25 920
	Television	19	20	28 800
	Radio	1	0	0
	Direct mail	27	35	50 400
	None of the above	32	34	48 960

Information sources, food, cooking and baking	Print magazines	38	54	77 760
	Newspapers	27	43	61 920
	Magazine websites	20	14	20 160
	Newspaper websites	15	11	15 840
	Blogs	17	6	8 640
	Social media	36	20	28 800
	Other websites	37	26	37 440
	Television	30	37	53 280
	Radio	5	5	7 200
	Direct mail	25	38	54 720
	None of the above	13	11	15 840

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	13	18 720
	Newspapers	13	22	31 680
	Magazine websites	3	2	2 880
	Newspaper websites	4	4	5 760
	Blogs	1	1	1 440
	Social media	8	7	10 080
	Other websites	24	19	27 360
	Television	11	14	20 160
	Radio	1	0	0
	Direct mail	16	28	40 320
	None of the above	54	46	66 240

Information sources, decorating and furniture purchases	Print magazines	25	33	47 520
	Newspapers	17	26	37 440
	Magazine websites	11	7	10 080
	Newspaper websites	6	6	8 640
	Blogs	9	2	2 880
	Social media	24	11	15 840
	Other websites	31	18	25 920
	Television	18	21	30 240
	Radio	1	1	1 440
	Direct mail	31	41	59 040
	None of the above	26	27	38 880

Information sources, saving and investing	Print magazines	9	10	14 400
	Newspapers	11	17	24 480
	Magazine websites	6	3	4 320
	Newspaper websites	7	5	7 200
	Blogs	6	1	1 440
	Social media	12	5	7 200
	Other websites	29	14	20 160
	Television	6	8	11 520
	Radio	2	2	2 880
	Direct mail	3	5	7 200
	None of the above	52	62	89 280

Information sources, health and wellbeing products / services	Print magazines	15	25	36 000
	Newspapers	16	28	40 320
	Magazine websites	7	6	8 640
	Newspaper websites	6	5	7 200
	Blogs	6	2	2 880
	Social media	20	16	23 040
	Other websites	34	23	33 120
	Television	11	16	23 040
	Radio	2	2	2 880
	Direct mail	18	28	40 320
	None of the above	40	35	50 400

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	14	23	33 120
	Newspapers	20	34	48 960
	Magazine websites	7	4	5 760
	Newspaper websites	7	7	10 080
	Blogs	5	1	1 440
	Social media	20	9	12 960
	Other websites	39	20	28 800
	Television	13	14	20 160
	Radio	1	1	1 440
	Direct mail	33	42	60 480
	None of the above	29	30	43 200

ET Terveys magazine's reader profile / Source NRS 2021

Buyer profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Interests	Cars, motor vehicles	25	21	30 240
	Well-being and health	51	76	109 440
	Charity work	14	21	30 240
	Self development	32	43	61 920
	Fishing	16	15	21 600
	Beauty care and cosmetics	16	25	36 000
	Literature	33	47	67 680
	Domestic and foreign news	58	69	99 360
	Domestic travel	36	42	60 480
	Culture	36	42	60 480
	Handicraft	25	27	38 880
	Nature and going outdoor	54	61	87 840
	Hunting	9	4	5 760
	Style and fashion	21	33	47 520
	Music and concerts	38	35	50 400
	Going on summer cottage	27	23	33 120
	Local affairs	62	66	95 040
	Computer/console/mobile playing	19	4	5 760
	Politics	44	50	72 000
	Gardening and plants	35	45	64 800
	Building and renovating	37	36	51 840
	Food and drink	42	34	48 960
	Cooking, baking, recipes	42	42	60 480
	Investment	21	13	18 720
	Decorating	32	31	44 640
	Economic and finances	34	45	64 800
	Travelling abroad	40	36	51 840
	Sports, exercising	43	38	54 720
	Sailing, boating	10	9	12 960
	Consumer electronics and information technology	26	20	28 800
	Environmental matters	39	45	64 800
	None of the above	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	35	50 400
	Repair and construction products	42	38	54 720
	Domestic appliances	40	37	53 280
	Electronics or IT products	54	38	54 720
	Cars	20	14	20 160
	Clothing and footwear	81	75	108 000
	Eyeglasses, contact lenses or sunglasses	34	41	59 040
	Sports clothing, footwear or equipment	59	45	64 800
	Saving or investing products or services	25	21	30 240
	Cosmetics and beauty products	48	50	72 000
	Mobile phones	36	30	43 200
	Travels	39	37	53 280
	Products and services for health and well-being	59	64	92 160
	None of the above	1	1	1 440

Intentions to purchase within 12 months	Furniture and furnishings	31	22	31 680
	Repair and construction products	36	28	40 320
	Domestic appliances	20	16	23 040
	Electronics or IT products	27	16	23 040
	Cars	13	8	11 520
	Clothing and footwear	66	61	87 840
	Eyeglasses, contact lenses or sunglasses	27	33	47 520
	Sports clothing, footwear or equipment	44	28	40 320
	Saving or investing products or services	21	13	18 720
	Cosmetics and beauty products	37	41	59 040
	Mobile phones	16	15	21 600
	Travels	38	35	50 400
	Products and services for health and well-being	47	51	73 440
	None of the above	6	8	11 520

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 440
	Buying an apartment	12	6	8 640
	Home renovation	28	22	31 680
	Buying a car	24	14	20 160
	Buying a boat	4	2	2 880
	None of these	50	64	92 160

Will consider switching over the next 12 months	Bank	8	5	7 200
	Insurance company	10	6	8 640
	electric company	12	9	12 960
	Internet Connection	9	5	7 200
	Phone-subscription	13	7	10 080
	None of the above	49	58	83 520
	Can not say	21	21	30 240

Use of extra money	Magazines, books, movies	21	23	33 120
	Eating, drinking, partying in a restaurant	35	20	28 800
	Exercises and sports equipment	26	20	28 800
	Cultural events (eg. concerts, theater, festivals)	36	42	60 480
	Renovation, interior design	26	25	36 000
	Health services and personal well-being	20	31	44 640
	Travel	42	46	66 240
	Consumer electronics and IT equipment, mobile phones	16	5	7 200
	Clothes, shoes and bags	26	21	30 240
	Home services (cleaning and other housekeeping services)	5	9	12 960
	Car, boat, motorcycle	13	8	11 520
	Cosmetics and beauty care	12	12	17 280
	Saving, investing	45	42	60 480
	Other	8	7	10 080
	There is no extra money left after mandatory expenses	7	7	10 080
	Can not say	2	3	4 320
Planning on buying/doing in the next 12 months

ET Terveys magazine's reader profile / Source NRS 2021