Finnish Magazine Rate Cards

ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	010 808 085
Email	etunimi.sukunimi@sanoma.com
Contact person	Sirkka Pulkkinen mediapalvelu@sanoma.com

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Porkkalankatu 20 A 00180 Helsinki
Postal address	PL 100 00040 Sanoma
Phone	09 1201
Magazine's email	et-lehti@sanoma.com
Päätoimittaja	Päivi Virkkunen
Toimituspäällikkö	Jenni Kangasniemi

Circulation or copies

Issues per year	10

Readership

Readership	150 000
Total reach	173 000
How many times read	2,2
Minutes of reading	43 min
Sources	KMT 2020

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	07.01.2021	09.12.2020	11.12.2020		Thema: Smart weight loss and feeling better. Strengthening pilates workout. Superfood at a low cost.
2	11.02.2021	14.01.2021	18.01.2021		Thema: Boost your immunity. Ways that help you relax. Resistance band pilates.
3	11.03.2021	15.02.2021	17.02.2021		Thema: Healthy brain. Improve your relationship. Balance workout.
4	22.04.2021	26.03.2021	30.03.2021		Thema: Identify and treat skin problems. Grief – how can you cope with it? Riding an electric bike.
5	20.05.2021	28.04.2021	30.04.2021		Thema: New ways to relieve pain. Working in retirement. Stair climbing.
6	01.07.2021	09.06.2021	11.06.2021		Thema: Prevent the harmful effects of medicines. Strength from encounters. Caring with food – eat to improve your memory. Stretching and strengthening workout.
7	12.08.2021	19.07.2021	21.07.2021		Thema: Boost your metabolism. Time for new hobbies. Prevent blood clots.
8	16.09.2021	23.08.2021	25.08.2021		Thema: Improve your balance. How to cope with cancer. Health from food.
9	28.10.2021	04.10.2021	06.10.2021		Thema: Eye health. Patch up relationships with loved ones. Energy from exercise.
10	25.11.2021	01.11.2021	03.11.2021		Thema: Health from art. Strength in the everyday life of an informal carer. Strengthening workout.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8932 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 10272 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4466 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4913 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4913 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5103 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3189 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3189 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 2769 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2769 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2296 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2296 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2296 €

Info about inserts

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data	Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 150 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Sex	Women	51	69	103 500
Sex	Men	49	31	46 500

Age	15-24 y	13	2	3 000
	25-34 y	14	1	1 500
	35-44 y	14	2	3 000
	45-54 y	14	7	10 500
	55-64 y	16	17	25 500
	65+ y	28	71	106 500

Gender + age	Female 15-29 years	10	2	3 000
	Female 30-49 years	14	4	6 000
	Female 50+ years	28	64	96 000
	Male 15-29 years	10	1	1 500
	Male 30-49 years	14	1	1 500
	Male 50+ years	24	29	43 500

Household position	Lives at home with parents	7	1	1 500
	Lives alone	25	30	45 000
	Lives with spouse	38	54	81 000
	Lives with spouse and children	25	10	15 000
	Single parent	2	1	1 500
	Other	2	3	4 500

Profession	Top Management	3	1	1 500
	white-collar worker, higher-level	14	6	9 000
	White-collar worker	14	7	10 500
	Worker	11	4	6 000
	Farmer	1	1	1 500
	Other entrepreneur	4	2	3 000
	Pensioner	31	74	111 000
	Student, pupil	12	2	3 000
	Homewife, home dad	1	0	0
	Unemployed	3	2	3 000
	Other	4	2	3 000
	No answer	2	1	1 500

Education	Elementary school	6	11	16 500
	Secondary school	7	11	16 500
	Vocational	30	31	46 500
	High school	14	12	18 000
	University of Applied Sciences	18	13	19 500
	University	24	20	30 000
	Something else	2	2	3 000

Size of the household	1 pers	27	30	45 000
	2 pers	38	57	85 500
	3 pers	14	7	10 500
	4 pers	13	3	4 500
	5+ pers	8	2	3 000

Household income (gross)	Below 20 000 € /y	13	12	18 000
	20 000 - 35 000 € /y	22	29	43 500
	35 001 - 50 000 € /y	20	25	37 500
	50 001 - 85 000 € /y	21	16	24 000
	85 001 - 100 000 € /y	5	3	4 500
	Over 100 000 € /y	6	3	4 500
	Don't want to tell	6	7	10 500
	Can't say / No answer	8	4	6 000

Decision-maker in grocery purchases	Yes	94	95	142 500
	Don't know	6	4	6 000
	Can not say	0	1	1 500

Housing	Apartment	34	30	45 000
	Row house or semi-detached house	17	19	28 500
	Detached house	44	47	70 500
	Farm	3	4	6 000
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	73	88	132 000
	Rented residence	23	10	15 000
	Right of residence apartment	2	1	1 500
	Something else	1	1	1 500
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	41	52	78 000
	No	58	48	72 000
	Can not say	1	1	1 500

Number of cars in household	One car	47	58	87 000
	Two cars	29	23	34 500
	Three or more cars	9	8	12 000
	No car	14	10	15 000

Advertising ban at the door / mailbox	Yes	23	12	18 000
	No	76	87	130 500
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	51	22	33 000
	Temporarily absent (= time off from work, care or study, maternity leave)	2	1	1 500
	Retired	31	74	111 000
	Unemployed / laid off	3	2	3 000
	Schoolboy or student	12	2	3 000
	Housewife or father	1	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	11	16 500
	No	25	11	16 500
	Can't say / No answer	51	79	118 500

Health services used in the household	Public health services	85	93	139 500
	Employer - funded health care services	48	21	31 500
	Private, self-funded healthcare services	39	49	73 500
	Private health insurance services	21	12	18 000
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	16	24 000
	Turku or Tampere	8	5	7 500
	Oulu	4	3	4 500
	70 000 - 150 000 inhabitants town	13	11	16 500
	Urban municipality	26	31	46 500
	Conurbation	16	17	25 500
	Countryside	13	18	27 000

Pets in household	Cat	16	10	15 000
	Dog	26	18	27 000
	Some other pet	5	2	3 000
	No pets	61	73	109 500

Family with kids	Yes	34	12	18 000
Family with kids	No	66	88	132 000

Use of glasses or contact lenses	Yes	68	86	129 000
Use of glasses or contact lenses	No	32	14	21 000
How often different content is read
The frequency of reading: Print magazines	Daily	14	33	49 500
	5-6 days a week	5	12	18 000
	1-4 days a week	30	34	51 000
	Monthly	26	16	24 000
	Rarely	19	4	6 000
	Never	4	2	3 000
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	19	18	27 000
	5-6 days a week	6	5	7 500
	1-4 days a week	19	16	24 000
	Monthly	16	11	16 500
	Rarely	26	27	40 500
	Never	13	21	31 500
	Can not say	1	2	3 000

The frequency of reading: Print newspapers or afternoon papers	Daily	34	65	97 500
	5-6 days a week	6	7	10 500
	1-4 days a week	25	17	25 500
	Monthly	14	4	6 000
	Rarely	17	4	6 000
	Never	4	3	4 500
	Can not say	0	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	51	40	60 000
	5-6 days a week	11	12	18 000
	1-4 days a week	18	16	24 000
	Monthly	7	6	9 000
	Rarely	9	16	24 000
	Never	5	9	13 500
	Can not say	0	1	1 500

The frequency of reading: Free and free delivery newspapers	Daily	7	11	16 500
	5-6 days a week	5	8	12 000
	1-4 days a week	40	52	78 000
	Monthly	19	12	18 000
	Rarely	21	11	16 500
	Never	7	3	4 500
	Can not say	2	2	3 000

The frequency of watching: Free online TV services	Daily	19	21	31 500
	5-6 days a week	10	9	13 500
	1-4 days a week	30	27	40 500
	Monthly	19	18	27 000
	Rarely	15	17	25 500
	Never	5	7	10 500
	Can not say	1	1	1 500

The frequency of watching: Pay TV and streaming services	Daily	17	9	13 500
	5-6 days a week	10	4	6 000
	1-4 days a week	19	10	15 000
	Monthly	9	8	12 000
	Rarely	11	10	15 000
	Never	34	57	85 500
	Can not say	1	2	3 000

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	76	114 000
	5-6 days a week	10	7	10 500
	1-4 days a week	19	9	13 500
	Monthly	10	3	4 500
	Rarely	9	3	4 500
	Never	3	2	3 000
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	40	58	87 000
	5-6 days a week	12	8	12 000
	1-4 days a week	22	15	22 500
	Monthly	9	6	9 000
	Rarely	9	4	6 000
	Never	7	9	13 500
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	42	63 000
	5-6 days a week	7	7	10 500
	1-4 days a week	18	20	30 000
	Monthly	11	7	10 500
	Rarely	25	14	21 000
	Never	14	7	10 500
	Can not say	2	2	3 000

The frequency of listening: Programs of commercial radio channels	Daily	20	16	24 000
	5-6 days a week	11	7	10 500
	1-4 days a week	23	20	30 000
	Monthly	13	12	18 000
	Rarely	18	23	34 500
	Never	14	21	31 500
	Can not say	1	1	1 500

The frequency of listening: Podcasts	Daily	3	1	1 500
	5-6 days a week	2	1	1 500
	1-4 days a week	8	3	4 500
	Monthly	12	5	7 500
	Rarely	26	21	31 500
	Never	45	64	96 000
	Can not say	4	6	9 000

User frequency and following: Social media	Daily	56	44	66 000
	5-6 days a week	6	6	9 000
	1-4 days a week	8	9	13 500
	Monthly	4	4	6 000
	Rarely	6	5	7 500
	Never	20	30	45 000
	Can not say	1	1	1 500

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	3	4 500
	5-6 days a week	5	1	1 500
	1-4 days a week	10	6	9 000
	Monthly	8	6	9 000
	Rarely	24	29	43 500
	Never	40	53	79 500
	Can not say	1	1	1 500

User frequency: Instant messaging	Daily	64	43	64 500
	5-6 days a week	10	12	18 000
	1-4 days a week	10	13	19 500
	Monthly	4	8	12 000
	Rarely	3	4	6 000
	Never	9	19	28 500
	Can not say	1	1	1 500

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	79	118 500
	No	40	21	31 500
	Can not say	1	0	0

I tend to buy tabloids	Yes	9	18	27 000
	No	89	82	123 000
	Can not say	1	1	1 500

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	49	67	100 500
	No	49	32	48 000
	Can not say	2	1	1 500

I tend to buy single copy magazines	Yes	18	22	33 000
	No	80	77	115 500
	Can not say	2	2	3 000

ET Terveys magazine's reader profile / Source NRS 2020

Attitude towards advertising in different media channels		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Attitude towards advertising: Newspapers	Positive	47	45	67 500
	Neutrally	41	44	66 000
	Negative	13	9	13 500

Attitude towards advertising: Magazines	Positive	47	48	72 000
	Neutrally	39	42	63 000
	Negative	13	10	15 000

Attitude towards advertising: Free and local newspapers	Positive	58	58	87 000
	Neutrally	33	35	52 500
	Negative	9	7	10 500

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	28	23	34 500
	Neutrally	41	47	70 500
	Negative	31	30	45 000

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	21	15	22 500
	Neutrally	37	43	64 500
	Negative	42	41	61 500

Attitude towards advertising: Blogs	Positive	15	11	16 500
	Neutrally	45	50	75 000
	Negative	40	40	60 000

Attitude towards advertising: Newsletters to email	Positive	8	8	12 000
	Neutrally	17	17	25 500
	Negative	75	75	112 500

Attitude towards advertising: Other websites	Positive	18	11	16 500
	Neutrally	44	42	63 000
	Negative	38	47	70 500

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	33	26	39 000
	Neutrally	37	44	66 000
	Negative	29	30	45 000

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	23	16	24 000
	Neutrally	36	37	55 500
	Negative	41	47	70 500

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	47	49	73 500
	Neutrally	30	33	49 500
	Negative	23	18	27 000

Attitude towards advertising: Out-of-home advertising	Positive	37	26	39 000
	Neutrally	46	53	79 500
	Negative	17	20	30 000

ET Terveys magazine's reader profile / Source NRS 2020

Reading device and advertising effect		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
I relax and get inspired by magazines	Agree	81	87	130 500
	Disagree	14	9	13 500
	Can not say	5	4	6 000

I experience pampering moments with magazines	Agree	55	65	97 500
	Disagree	38	28	42 000
	Can not say	7	7	10 500

A professional magazine keeps me up to date on professional matters	Agree	75	77	115 500
	Disagree	14	9	13 500
	Can not say	12	15	22 500

The industry specialty magazine provides information on my hobbies and interests	Agree	86	88	132 000
	Disagree	8	4	6 000
	Can not say	7	7	10 500

Finnish magazines offer reliable comparisons and tests	Agree	70	76	114 000
	Disagree	19	14	21 000
	Can not say	11	9	13 500

Finnish magazines offer reliable product recommendations	Agree	65	66	99 000
	Disagree	23	21	31 500
	Can not say	12	12	18 000

Finnish magazines are of high quality	Agree	83	89	133 500
	Disagree	11	9	13 500
	Can not say	6	3	4 500

I follow important magazines on social media	Agree	35	35	52 500
	Disagree	59	60	90 000
	Can not say	5	5	7 500

I read important magazines from cover to cover	Agree	56	68	102 000
	Disagree	40	30	45 000
	Can not say	3	2	3 000

Ads are part of the content of the magazine	Agree	60	62	93 000
	Disagree	35	36	54 000
	Can not say	4	2	3 000

Ads in magazines make new things familiar	Agree	69	73	109 500
	Disagree	27	24	36 000
	Can not say	4	2	3 000

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	81 000
	Disagree	44	43	64 500
	Can not say	4	3	4 500

I have purchased products based on the ad in magazine	Agree	45	48	72 000
	Disagree	50	49	73 500
	Can not say	5	3	4 500

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	62	70	105 000
	Disagree	36	29	43 500
	Can not say	3	2	3 000

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	40	47	70 500
	Disagree	56	51	76 500
	Can not say	4	2	3 000

I rely on product recommendations from bloggers and tubers	Agree	17	9	13 500
	Disagree	73	77	115 500
	Can not say	10	14	21 000

ET Terveys magazine's reader profile / Source NRS 2020

Use of information sources during the purchase process		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	13	13	19 500
	Newspapers	16	24	36 000
	Magazine websites	6	4	6 000
	Newspaper websites	5	3	4 500
	Blogs	2	0	0
	Social media	10	4	6 000
	Other websites	41	27	40 500
	Television	10	10	15 000
	Radio	1	0	0
	Direct mail	11	11	16 500
	None of the above	42	47	70 500

Information sources, consumer electronics and information technology	Print magazines	18	20	30 000
	Newspapers	21	30	45 000
	Magazine websites	9	7	10 500
	Newspaper websites	8	6	9 000
	Blogs	6	1	1 500
	Social media	20	8	12 000
	Other websites	49	33	49 500
	Television	18	17	25 500
	Radio	2	1	1 500
	Direct mail	38	45	67 500
	None of the above	17	22	33 000

Information sources, beauty care and cosmetics	Print magazines	22	33	49 500
	Newspapers	7	13	19 500
	Magazine websites	8	9	13 500
	Newspaper websites	4	5	7 500
	Blogs	10	3	4 500
	Social media	21	9	13 500
	Other websites	15	10	15 000
	Television	13	18	27 000
	Radio	2	1	1 500
	Direct mail	14	22	33 000
	None of the above	50	45	67 500

Information sources, travel	Print magazines	21	29	43 500
	Newspapers	18	27	40 500
	Magazine websites	10	8	12 000
	Newspaper websites	9	6	9 000
	Blogs	12	3	4 500
	Social media	28	12	18 000
	Other websites	51	41	61 500
	Television	18	18	27 000
	Radio	3	2	3 000
	Direct mail	10	17	25 500
	None of the above	26	26	39 000

Information sources, style and fashion	Print magazines	27	41	61 500
	Newspapers	14	22	33 000
	Magazine websites	11	10	15 000
	Newspaper websites	6	5	7 500
	Blogs	12	4	6 000
	Social media	27	10	15 000
	Other websites	31	21	31 500
	Television	18	20	30 000
	Radio	1	1	1 500
	Direct mail	25	36	54 000
	None of the above	33	31	46 500

Information sources, building and renovating	Print magazines	23	29	43 500
	Newspapers	15	22	33 000
	Magazine websites	9	8	12 000
	Newspaper websites	6	6	9 000
	Blogs	7	2	3 000
	Social media	17	7	10 500
	Other websites	33	22	33 000
	Television	20	21	31 500
	Radio	1	1	1 500
	Direct mail	26	33	49 500
	None of the above	34	37	55 500

Information sources, food, cooking and baking	Print magazines	38	51	76 500
	Newspapers	26	41	61 500
	Magazine websites	20	15	22 500
	Newspaper websites	15	12	18 000
	Blogs	18	6	9 000
	Social media	34	17	25 500
	Other websites	39	28	42 000
	Television	29	36	54 000
	Radio	4	3	4 500
	Direct mail	24	34	51 000
	None of the above	15	14	21 000

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	18 000
	Newspapers	13	21	31 500
	Magazine websites	3	2	3 000
	Newspaper websites	3	4	6 000
	Blogs	1	0	0
	Social media	7	3	4 500
	Other websites	22	19	28 500
	Television	11	14	21 000
	Radio	1	0	0
	Direct mail	18	26	39 000
	None of the above	55	49	73 500

Information sources, decorating and furniture purchases	Print magazines	28	35	52 500
	Newspapers	17	24	36 000
	Magazine websites	11	9	13 500
	Newspaper websites	6	6	9 000
	Blogs	10	3	4 500
	Social media	23	10	15 000
	Other websites	31	19	28 500
	Television	19	21	31 500
	Radio	1	1	1 500
	Direct mail	31	37	55 500
	None of the above	27	28	42 000

Information sources, saving and investing	Print magazines	9	11	16 500
	Newspapers	12	17	25 500
	Magazine websites	6	4	6 000
	Newspaper websites	7	4	6 000
	Blogs	6	1	1 500
	Social media	10	4	6 000
	Other websites	28	18	27 000
	Television	6	6	9 000
	Radio	2	2	3 000
	Direct mail	3	3	4 500
	None of the above	55	60	90 000

Information sources, health and wellbeing products / services	Print magazines	16	24	36 000
	Newspapers	16	25	37 500
	Magazine websites	7	6	9 000
	Newspaper websites	6	8	12 000
	Blogs	6	2	3 000
	Social media	18	10	15 000
	Other websites	33	26	39 000
	Television	12	13	19 500
	Radio	3	1	1 500
	Direct mail	17	25	37 500
	None of the above	42	40	60 000

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	15	19	28 500
	Newspapers	21	30	45 000
	Magazine websites	7	6	9 000
	Newspaper websites	7	5	7 500
	Blogs	5	1	1 500
	Social media	18	7	10 500
	Other websites	37	25	37 500
	Television	14	14	21 000
	Radio	1	0	0
	Direct mail	34	42	63 000
	None of the above	30	28	42 000

ET Terveys magazine's reader profile / Source NRS 2020

Buyer profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Interests	Cars, motor vehicles	25	18	27 000
	Well-being and health	48	77	115 500
	Charity work	15	24	36 000
	Fishing	17	21	31 500
	Beauty care and cosmetics	17	37	55 500
	Literature	32	48	72 000
	Domestic and foreign news	59	62	93 000
	Domestic travel	32	39	58 500
	Culture	36	49	73 500
	Nature and going outdoor	50	72	108 000
	Hunting	9	2	3 000
	Style and fashion	23	44	66 000
	Music and concerts	38	38	57 000
	Going on summer cottage	25	34	51 000
	Local affairs	66	75	112 500
	Computer/console/mobile playing	19	4	6 000
	Politics	43	48	72 000
	Gardening and plants	31	56	84 000
	Building and renovating	33	34	51 000
	Food and drink	42	44	66 000
	Cooking, baking, recipes	42	48	72 000
	Investment	19	9	13 500
	Decorating	32	46	69 000
	Economic and finances	34	31	46 500
	Travelling abroad	41	47	70 500
	Sports, exercising	43	33	49 500
	Sailing, boating	9	7	10 500
	Consumer electronics and information technology	26	12	18 000
	Environmental matters	39	57	85 500
	None of the above	1	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	33	49 500
	Repair and construction products	40	36	54 000
	Domestic appliances	38	37	55 500
	Electronics or IT products	52	36	54 000
	Cars	20	17	25 500
	Clothing and footwear	84	81	121 500
	Eyeglasses, contact lenses or sunglasses	36	39	58 500
	Sports clothing, footwear or equipment	61	50	75 000
	Saving or investing products or services	24	22	33 000
	Cosmetics and beauty products	49	53	79 500
	Mobile phones	36	30	45 000
	Travels	51	50	75 000
	Products and services for health and well-being	59	67	100 500
	None of the above	1	1	1 500

Intentions to purchase within 12 months	Furniture and furnishings	30	21	31 500
	Repair and construction products	33	32	48 000
	Domestic appliances	19	18	27 000
	Electronics or IT products	27	13	19 500
	Cars	13	9	13 500
	Clothing and footwear	68	64	96 000
	Eyeglasses, contact lenses or sunglasses	26	30	45 000
	Sports clothing, footwear or equipment	44	31	46 500
	Saving or investing products or services	19	16	24 000
	Cosmetics and beauty products	37	37	55 500
	Mobile phones	17	15	22 500
	Travels	46	46	69 000
	Products and services for health and well-being	47	52	78 000
	None of the above	6	6	9 000

Planned acquisitions in the househould over the next 2 years	Building a house	2	1	1 500
	Buying an apartment	11	7	10 500
	Home renovation	27	25	37 500
	Buying a car	24	17	25 500
	Buying a boat	4	2	3 000
	None of these	51	58	87 000

Will consider switching over the next 12 months	Bank	7	5	7 500
	Insurance company	10	6	9 000
	electric company	13	12	18 000
	Internet Connection	10	7	10 500
	Phone-subscription	14	10	15 000
	None of the above	46	55	82 500
	Can not say	22	22	33 000

Use of extra money	Magazines, books, movies	21	22	33 000
	Eating, drinking, partying in a restaurant	35	22	33 000
	Exercises and sports equipment	27	25	37 500
	Cultural events (eg. concerts, theater, festivals)	36	43	64 500
	Renovation, interior design	25	23	34 500
	Health services and personal well-being	18	28	42 000
	Travel	43	48	72 000
	Consumer electronics and IT equipment, mobile phones	15	4	6 000
	Clothes, shoes and bags	27	23	34 500
	Home services (cleaning and other housekeeping services)	4	8	12 000
	Car, boat, motorcycle	12	7	10 500
	Cosmetics and beauty care	13	10	15 000
	Saving, investing	44	42	63 000
	Other	8	7	10 500
	There is no extra money left after mandatory expenses	7	8	12 000
	Can not say	2	2	3 000
Planning on buying/doing in the next 12 months

ET Terveys magazine's reader profile / Source NRS 2020