Finnish Magazine Rate Cards

ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	09 1201
Email	yrityspalvelu@sanoma.fi
Contact person	Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	09 1201
Magazine's email	et-lehti@sanoma.com
Toimituspäällikkö	Kaarina Palletvuori
Päätoimittaja	Päivi Virkkunen

Circulation or copies

Issues per year	10

Readership

Readership	137 000
Total reach	164 000
How many times read	2.2
Minutes of reading	69 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	12.12.2022	14.12.2022		Thema: Issue on reinventing yourself! Get a waistline: gentle weight loss plan.
2	08.02.2023	16.01.2023	18.01.2023		Thema: Lifestyle choices to improve brain and memory health: food, relaxation & exercise. Stop the cycle of pain.
3	08.03.2023	13.02.2023	15.02.2023		Thema: Balance your blood sugar. Flexible body, flexible mind.
4	19.04.2023	27.03.2023	29.03.2023		Thema: Lower your blood pressure. Affordable fitness trackers.
5	24.05.2023	28.04.2023	03.05.2023		Thema: Improve your back health. Eat more vegetables easily: the best tools.
6	28.06.2023	05.06.2023	07.06.2023		Thema: Treat your gut and mind - international cuisine is here to help. Is eyelid surgery worth it?
7	09.08.2023	17.07.2023	19.07.2023		Thema: Strong heart. Stretching improves blood vessel health. Good shoes for a walk.
8	13.09.2023	21.08.2023	23.08.2023		Thema: Ease dizziness, improve your balance. Healthy convenience foods.
9	25.10.2023	02.10.2023	04.10.2023		Thema: Take care of your mouth and stay healthy. Boost your immune system.
10	29.11.2023	06.11.2023	08.11.2023		Thema: Best tips for good sleep. Stronger hands and grip strength.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 10249 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 11786 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 5124 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5637 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5637 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 6136 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3659 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3659 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 3177 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3177 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2635 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2635 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2635 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 137 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Readership (KMT 2023)	137 000
Total reach	164 000
Sex	Women	51	75	102 750
Sex	Men	49	25	34 250

Native language	Finnish	95	98	134 260
Native language	Swedish	5	2	2 740

Age	15-24 y	13	2	2 740
	25-34 y	14	1	1 370
	35-44 y	14	1	1 370
	45-54 y	14	7	9 590
	55-64 y	16	15	20 550
	65+ y	29	74	101 380

Gender + age	Female 15-29 years	10	1	1 370
	Female 30-49 years	14	4	5 480
	Female 50+ years	28	71	97 270
	Male 15-29 years	10	1	1 370
	Male 30-49 years	14	1	1 370
	Male 50+ years	24	23	31 510

Household position	Lives at home with parents	7	1	1 370
	Lives alone	28	33	45 210
	Lives with spouse	37	53	72 610
	Lives with spouse and children	24	9	12 330
	Single parent	2	1	1 370
	Other	3	2	2 740

Grandchildren under 18 years of age	Yes	21	38	52 060
	No	38	58	79 460
	No answer (under 45 year olds)	41	4	5 480

Profession	Top Management	4	2	2 740
	white-collar worker, higher-level	16	5	6 850
	White-collar worker	12	6	8 220
	Worker	10	2	2 740
	Farmer	1	0	0
	Other entrepreneur	3	1	1 370
	Pensioner	31	77	105 490
	Student, pupil	11	1	1 370
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 370
	Other	6	2	2 740
	No answer	3	2	2 740

Education	Elementary school	5	12	16 440
	Secondary school	7	8	10 960
	Vocational	28	31	42 470
	High school	14	10	13 700
	University of Applied Sciences	19	13	17 810
	University	27	23	31 510
	Something else	2	3	4 110

Size of the household	1 pers	28	35	47 950
	2 pers	38	55	75 350
	3 pers	14	6	8 220
	4 pers	12	3	4 110
	5+ pers	7	1	1 370

Household income (gross)	Below 20 000 € /y	11	8	10 960
	20 000 - 35 000 € /y	19	30	41 100
	35 001 - 50 000 € /y	20	27	36 990
	50 001 - 85 000 € /y	22	16	21 920
	85 001 - 100 000 € /y	7	3	4 110
	Over 100 000 € /y	9	4	5 480
	Don't want to tell	5	8	10 960
	Can't say / No answer	7	2	2 740

Decision-maker in grocery purchases	Yes	93	96	131 520
	Don't know	7	3	4 110
	Can not say	1	1	1 370

Housing	Apartment	32	35	47 950
	Row house or semi-detached house	15	14	19 180
	Detached house	47	45	61 650
	Farm	4	6	8 220
	Something else	1	1	1 370
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	117 820
	Rented residence	20	10	13 700
	Right of residence apartment	2	3	4 110
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	61 650
	No	59	54	73 980
	Can not say	1	1	1 370

Using AdBlocker or similar application	Yes	19	6	8 220
	No	76	87	119 190
	Can not say	5	7	9 590

Number of cars in household	One car	45	54	73 980
	Two cars	32	29	39 730
	Three or more cars	10	5	6 850
	No car	14	12	16 440

PUUTTUU	PUUTTUU	22	31	42 470
	PUUTTUU	67	55	75 350
	PUUTTUU	4	1	1 370
	PUUTTUU	8	6	8 220
	PUUTTUU	2	1	1 370
	PUUTTUU	8	11	15 070
	PUUTTUU	5	7	9 590

Advertising ban at the door / mailbox	Yes	24	13	17 810
	No	76	87	119 190
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	19	26 030
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 370
	Retired	31	77	105 490
	Unemployed / laid off	2	1	1 370
	Schoolboy or student	11	1	1 370
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 370
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	9	12 330
	No	25	9	12 330
	Can't say / No answer	50	82	112 340

Health services used in the household	Public health services	85	91	124 670
	Employer - funded health care services	49	18	24 660
	Private, self-funded healthcare services	39	54	73 980
	Private health insurance services	22	9	12 330
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	15	20 550
	Turku or Tampere	8	8	10 960
	Oulu	4	3	4 110
	70 000 - 150 000 inhabitants town	13	17	23 290
	Urban municipality	27	28	38 360
	Conurbation	16	15	20 550
	Countryside	13	14	19 180

Pets in household	Cat	17	12	16 440
	Dog	26	16	21 920
	Some other pet	5	4	5 480
	No pets	59	71	97 270

Family with kids	Yes	32	8	10 960
Family with kids	No	68	92	126 040

Use of glasses or contact lenses	Yes	67	87	119 190
Use of glasses or contact lenses	No	33	13	17 810
How often different content is read
The frequency of reading: Print magazines	Daily	15	40	54 800
	5-6 days a week	4	6	8 220
	1-4 days a week	26	34	46 580
	Monthly	24	12	16 440
	Rarely	23	7	9 590
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	20	27 400
	5-6 days a week	5	4	5 480
	1-4 days a week	19	14	19 180
	Monthly	15	12	16 440
	Rarely	24	23	31 510
	Never	14	25	34 250
	Can not say	1	1	1 370

The frequency of reading: Print newspapers or afternoon papers	Daily	30	62	84 940
	5-6 days a week	4	7	9 590
	1-4 days a week	23	19	26 030
	Monthly	13	6	8 220
	Rarely	21	5	6 850
	Never	7	1	1 370
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	48	65 760
	5-6 days a week	9	8	10 960
	1-4 days a week	16	12	16 440
	Monthly	6	5	6 850
	Rarely	9	15	20 550
	Never	6	12	16 440
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	10	13 700
	5-6 days a week	4	5	6 850
	1-4 days a week	44	59	80 830
	Monthly	17	12	16 440
	Rarely	20	10	13 700
	Never	9	3	4 110
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	20	27 400
	5-6 days a week	9	11	15 070
	1-4 days a week	30	24	32 880
	Monthly	23	18	24 660
	Rarely	15	14	19 180
	Never	7	13	17 810
	Can not say	1	1	1 370

The frequency of watching: Pay TV and streaming services	Daily	16	11	15 070
	5-6 days a week	10	3	4 110
	1-4 days a week	22	14	19 180
	Monthly	10	5	6 850
	Rarely	11	9	12 330
	Never	31	58	79 460
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	75	102 750
	5-6 days a week	9	8	10 960
	1-4 days a week	19	8	10 960
	Monthly	11	4	5 480
	Rarely	12	3	4 110
	Never	3	1	1 370
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	51	69 870
	5-6 days a week	12	12	16 440
	1-4 days a week	22	16	21 920
	Monthly	11	6	8 220
	Rarely	12	6	8 220
	Never	7	9	12 330
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	42	57 540
	5-6 days a week	7	9	12 330
	1-4 days a week	16	16	21 920
	Monthly	13	7	9 590
	Rarely	26	17	23 290
	Never	16	9	12 330
	Can not say	1	1	1 370

The frequency of listening: Programs of commercial radio channels	Daily	16	13	17 810
	5-6 days a week	10	6	8 220
	1-4 days a week	21	14	19 180
	Monthly	14	11	15 070
	Rarely	21	26	35 620
	Never	16	28	38 360
	Can not say	1	2	2 740

The frequency of listening: Podcasts	Daily	4	1	1 370
	5-6 days a week	3	2	2 740
	1-4 days a week	9	3	4 110
	Monthly	13	6	8 220
	Rarely	28	22	30 140
	Never	41	61	83 570
	Can not say	2	5	6 850

User frequency and following: Social media	Daily	57	43	58 910
	5-6 days a week	7	8	10 960
	1-4 days a week	8	8	10 960
	Monthly	3	2	2 740
	Rarely	6	6	8 220
	Never	19	32	43 840
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	8 220
	5-6 days a week	5	1	1 370
	1-4 days a week	11	4	5 480
	Monthly	8	6	8 220
	Rarely	22	21	28 770
	Never	40	61	83 570
	Can not say	1	1	1 370

User frequency: Instant messaging	Daily	68	50	68 500
	5-6 days a week	9	10	13 700
	1-4 days a week	10	12	16 440
	Monthly	3	4	5 480
	Rarely	3	5	6 850
	Never	8	18	24 660
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	81	110 970
	No	41	19	26 030
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	18	24 660
	No	90	79	108 230
	Can not say	2	3	4 110

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	65	89 050
	No	52	35	47 950
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	27	36 990
	No	81	71	97 270
	Can not say	2	2	2 740

PUUTTUU	PUUTTUU	13	19	26 030
	PUUTTUU	5	5	6 850
	PUUTTUU	7	10	13 700
	PUUTTUU	15	17	23 290
	PUUTTUU	8	6	8 220
	PUUTTUU	7	3	4 110
	PUUTTUU	10	10	13 700
	PUUTTUU	6	5	6 850
	PUUTTUU	9	8	10 960
	PUUTTUU	9	10	13 700
	PUUTTUU	4	6	8 220
	PUUTTUU	5	3	4 110
	PUUTTUU	13	19	26 030
	PUUTTUU	8	12	16 440
	PUUTTUU	13	12	16 440
	PUUTTUU	7	12	16 440
	PUUTTUU	8	6	8 220
	PUUTTUU	3	2	2 740
	PUUTTUU	56	57	78 090
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	54	73 980
	PUUTTUU	40	43	58 910
	PUUTTUU	2	2	2 740

PUUTTUU	PUUTTUU	87	93	127 410
	PUUTTUU	11	6	8 220
	PUUTTUU	1	1	1 370

PUUTTUU	PUUTTUU	73	82	112 340
	PUUTTUU	25	16	21 920
	PUUTTUU	2	2	2 740

PUUTTUU	PUUTTUU	81	85	116 450
	PUUTTUU	18	14	19 180
	PUUTTUU	2	1	1 370

PUUTTUU	PUUTTUU	57	59	80 830
	PUUTTUU	41	40	54 800
	PUUTTUU	1	1	1 370

PUUTTUU	PUUTTUU	30	29	39 730
	PUUTTUU	63	63	86 310
	PUUTTUU	7	8	10 960

PUUTTUU	PUUTTUU	84	94	128 780
	PUUTTUU	15	5	6 850
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	42	57 540
	PUUTTUU	57	55	75 350
	PUUTTUU	2	3	4 110

PUUTTUU	PUUTTUU	86	86	117 820
	PUUTTUU	14	13	17 810
	PUUTTUU	1	1	1 370

PUUTTUU	PUUTTUU	30	26	35 620
	PUUTTUU	65	69	94 530
	PUUTTUU	5	5	6 850

PUUTTUU	PUUTTUU	39	42	57 540
	PUUTTUU	60	55	75 350
	PUUTTUU	1	2	2 740

PUUTTUU	PUUTTUU	67	80	109 600
	PUUTTUU	30	15	20 550
	PUUTTUU	3	4	5 480

PUUTTUU	PUUTTUU	67	80	109 600
	PUUTTUU	31	18	24 660
	PUUTTUU	3	3	4 110

PUUTTUU	PUUTTUU	67	67	91 790
	PUUTTUU	30	30	41 100
	PUUTTUU	2	3	4 110

ET Terveys magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Attitude towards advertising: Newspapers	Positive	77	84	115 080
	Can not say	4	3	4 110
	Negative	18	13	17 810

Attitude towards advertising: Magazines	Positive	77	83	113 710
	Can not say	5	4	5 480
	Negative	19	14	19 180

Attitude towards advertising: Free and local newspapers	Positive	82	89	121 930
	Can not say	5	3	4 110
	Negative	13	8	10 960

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	50	68 500
	Can not say	8	19	26 030
	Negative	37	31	42 470

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	32	43 840
	Can not say	12	24	32 880
	Negative	47	44	60 280

Attitude towards advertising: Blogs	Positive	30	19	26 030
	Can not say	27	44	60 280
	Negative	41	36	49 320

Attitude towards advertising: Newsletters to email	Positive	19	19	26 030
	Can not say	2	3	4 110
	Negative	79	77	105 490

Attitude towards advertising: Other websites	Positive	43	33	45 210
	Can not say	10	18	24 660
	Negative	46	49	67 130

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	54	73 980
	Can not say	3	3	4 110
	Negative	40	43	58 910

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	34	46 580
	Can not say	6	10	13 700
	Negative	53	56	76 720

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	79	108 230
	Can not say	4	3	4 110
	Negative	28	19	26 030

Attitude towards advertising: Out-of-home advertising	Positive	66	57	78 090
	Can not say	6	10	13 700
	Negative	29	34	46 580

ET Terveys magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
I relax and get inspired by magazines	Agree	77	85	116 450
	Disagree	15	12	16 440
	Can not say	7	4	5 480

I experience pampering moments with magazines	Agree	50	59	80 830
	Disagree	39	31	42 470
	Can not say	10	9	12 330

A professional magazine keeps me up to date on professional matters	Agree	70	68	93 160
	Disagree	17	16	21 920
	Can not say	12	16	21 920

The industry specialty magazine provides information on my hobbies and interests	Agree	81	81	110 970
	Disagree	10	11	15 070
	Can not say	9	9	12 330

Finnish magazines offer reliable comparisons and tests	Agree	68	71	97 270
	Disagree	18	16	21 920
	Can not say	14	13	17 810

Finnish magazines offer reliable product recommendations	Agree	64	66	90 420
	Disagree	21	21	28 770
	Can not say	15	12	16 440

Finnish magazines are of high quality	Agree	81	90	123 300
	Disagree	12	7	9 590
	Can not say	7	4	5 480

I follow important magazines on social media	Agree	32	29	39 730
	Disagree	60	62	84 940
	Can not say	8	9	12 330

I read important magazines from cover to cover	Agree	52	65	89 050
	Disagree	43	31	42 470
	Can not say	5	4	5 480

Ads are part of the content of the magazine	Agree	64	65	89 050
	Disagree	31	32	43 840
	Can not say	5	3	4 110

Ads in magazines make new things familiar	Agree	67	75	102 750
	Disagree	28	22	30 140
	Can not say	6	4	5 480

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	47	64 390
	Disagree	42	46	63 020
	Can not say	6	6	8 220

I have purchased products based on the ad in magazine	Agree	46	51	69 870
	Disagree	49	46	63 020
	Can not say	6	3	4 110

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	93 160
	Disagree	35	29	39 730
	Can not say	4	3	4 110

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	48	65 760
	Disagree	55	46	63 020
	Can not say	6	7	9 590

I rely on product recommendations from bloggers and tubers	Agree	21	10	13 700
	Disagree	66	69	94 530
	Can not say	14	21	28 770

ET Terveys magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	19 180
	Newspapers	14	25	34 250
	Magazine websites	7	5	6 850
	Newspaper websites	7	6	8 220
	Blogs	2	1	1 370
	Social media	12	6	8 220
	Other websites	42	28	38 360
	Television	10	9	12 330
	Radio	1	1	1 370
	Direct mail	10	16	21 920
	None of the above	40	44	60 280

Information sources, consumer electronics and information technology	Print magazines	15	20	27 400
	Newspapers	19	32	43 840
	Magazine websites	10	7	9 590
	Newspaper websites	9	9	12 330
	Blogs	5	2	2 740
	Social media	23	12	16 440
	Other websites	50	33	45 210
	Television	17	19	26 030
	Radio	3	2	2 740
	Direct mail	36	50	68 500
	None of the above	16	17	23 290

Information sources, beauty care and cosmetics	Print magazines	18	34	46 580
	Newspapers	8	17	23 290
	Magazine websites	9	10	13 700
	Newspaper websites	5	4	5 480
	Blogs	8	3	4 110
	Social media	25	13	17 810
	Other websites	16	13	17 810
	Television	12	16	21 920
	Radio	2	2	2 740
	Direct mail	16	29	39 730
	None of the above	47	36	49 320

Information sources, travel	Print magazines	17	26	35 620
	Newspapers	15	27	36 990
	Magazine websites	10	8	10 960
	Newspaper websites	9	8	10 960
	Blogs	10	5	6 850
	Social media	31	19	26 030
	Other websites	48	40	54 800
	Television	16	19	26 030
	Radio	3	2	2 740
	Direct mail	10	18	24 660
	None of the above	29	27	36 990

Information sources, style and fashion	Print magazines	24	43	58 910
	Newspapers	14	28	38 360
	Magazine websites	12	13	17 810
	Newspaper websites	7	7	9 590
	Blogs	9	4	5 480
	Social media	32	18	24 660
	Other websites	34	27	36 990
	Television	17	19	26 030
	Radio	1	1	1 370
	Direct mail	25	38	52 060
	None of the above	30	21	28 770

Information sources, building and renovating	Print magazines	20	29	39 730
	Newspapers	16	29	39 730
	Magazine websites	9	9	12 330
	Newspaper websites	7	6	8 220
	Blogs	6	3	4 110
	Social media	20	11	15 070
	Other websites	33	22	30 140
	Television	18	19	26 030
	Radio	2	1	1 370
	Direct mail	28	37	50 690
	None of the above	32	34	46 580

Information sources, food, cooking and baking	Print magazines	37	53	72 610
	Newspapers	28	45	61 650
	Magazine websites	20	16	21 920
	Newspaper websites	17	14	19 180
	Blogs	14	7	9 590
	Social media	38	23	31 510
	Other websites	34	21	28 770
	Television	28	32	43 840
	Radio	6	5	6 850
	Direct mail	26	38	52 060
	None of the above	13	10	13 700

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	16 440
	Newspapers	12	24	32 880
	Magazine websites	3	3	4 110
	Newspaper websites	5	6	8 220
	Blogs	1	1	1 370
	Social media	10	9	12 330
	Other websites	24	20	27 400
	Television	11	12	16 440
	Radio	2	1	1 370
	Direct mail	17	27	36 990
	None of the above	52	44	60 280

Information sources, decorating and furniture purchases	Print magazines	24	37	50 690
	Newspapers	16	27	36 990
	Magazine websites	11	10	13 700
	Newspaper websites	7	7	9 590
	Blogs	8	3	4 110
	Social media	26	14	19 180
	Other websites	31	22	30 140
	Television	18	19	26 030
	Radio	1	2	2 740
	Direct mail	30	40	54 800
	None of the above	27	22	30 140

Information sources, saving and investing	Print magazines	9	12	16 440
	Newspapers	10	16	21 920
	Magazine websites	6	4	5 480
	Newspaper websites	9	8	10 960
	Blogs	6	2	2 740
	Social media	16	8	10 960
	Other websites	30	19	26 030
	Television	6	8	10 960
	Radio	3	3	4 110
	Direct mail	3	6	8 220
	None of the above	49	58	79 460

Information sources, health and wellbeing products / services	Print magazines	14	25	34 250
	Newspapers	15	25	34 250
	Magazine websites	7	8	10 960
	Newspaper websites	6	6	8 220
	Blogs	5	3	4 110
	Social media	21	17	23 290
	Other websites	37	31	42 470
	Television	12	16	21 920
	Radio	2	2	2 740
	Direct mail	17	27	36 990
	None of the above	38	31	42 470

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	19	26 030
	Newspapers	19	33	45 210
	Magazine websites	7	6	8 220
	Newspaper websites	8	8	10 960
	Blogs	5	2	2 740
	Social media	22	13	17 810
	Other websites	41	26	35 620
	Television	13	13	17 810
	Radio	1	0	0
	Direct mail	31	43	58 910
	None of the above	29	27	36 990

ET Terveys magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	ET Terveys Readers %	ET Terveys Amount of readers
PUUTTUU	Cars, motor vehicles	26	14	19 180
	Well-being and health	53	79	108 230
	Charity work	14	19	26 030
	Self development	32	31	42 470
	PUUTTUU	15	16	21 920
	PUUTTUU	17	11	15 070
	PUUTTUU	16	19	26 030
	PUUTTUU	27	40	54 800
	PUUTTUU	55	61	83 570
	PUUTTUU	34	36	49 320
	PUUTTUU	32	40	54 800
	PUUTTUU	26	39	53 430
	PUUTTUU	53	61	83 570
	PUUTTUU	10	7	9 590
	PUUTTUU	22	26	35 620
	PUUTTUU	35	36	49 320
	PUUTTUU	30	32	43 840
	PUUTTUU	56	68	93 160
	PUUTTUU	16	5	6 850
	PUUTTUU	40	41	56 170
	PUUTTUU	33	48	65 760
	PUUTTUU	39	33	45 210
	PUUTTUU	40	42	57 540
	PUUTTUU	40	48	65 760
	PUUTTUU	23	18	24 660
	PUUTTUU	31	41	56 170
	PUUTTUU	36	34	46 580
	PUUTTUU	36	31	42 470
	PUUTTUU	46	39	53 430
	PUUTTUU	11	5	6 850
	PUUTTUU	23	10	13 700
	PUUTTUU	33	36	49 320
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	34	46 580
	Repair and construction products	40	35	47 950
	Domestic appliances	39	43	58 910
	Electronics or IT products	50	35	47 950
	Cars	18	12	16 440
	Clothing and footwear	82	84	115 080
	Eyeglasses, contact lenses or sunglasses	35	37	50 690
	Sports clothing, footwear or equipment	60	47	64 390
	Saving or investing products or services	26	17	23 290
	Cosmetics and beauty products	45	49	67 130
	Mobile phones	31	28	38 360
	Travels	37	30	41 100
	Products and services for health and well-being	58	66	90 420
	None of the above	2	3	4 110

Intentions to purchase within 12 months	Furniture and furnishings	29	18	24 660
	Repair and construction products	36	28	38 360
	Domestic appliances	20	21	28 770
	Electronics or IT products	28	16	21 920
	Cars	14	7	9 590
	Clothing and footwear	65	61	83 570
	Eyeglasses, contact lenses or sunglasses	27	34	46 580
	Sports clothing, footwear or equipment	43	29	39 730
	Saving or investing products or services	22	14	19 180
	Cosmetics and beauty products	36	39	53 430
	Mobile phones	16	13	17 810
	Travels	41	32	43 840
	Products and services for health and well-being	46	53	72 610
	None of the above	7	6	8 220

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 370
	Buying an apartment	11	5	6 850
	Home renovation	29	21	28 770
	Buying a car	25	15	20 550
	Buying a boat	3	1	1 370
	None of these	50	65	89 050

Will consider switching over the next 12 months	Bank	7	4	5 480
	Insurance company	10	4	5 480
	electric company	18	11	15 070
	Internet Connection	8	5	6 850
	Phone-subscription	12	7	9 590
	None of the above	47	58	79 460
	Can not say	19	21	28 770

Use of extra money	Magazines, books, movies	17	18	24 660
	Eating, drinking, partying in a restaurant	32	18	24 660
	Exercises and sports equipment	26	13	17 810
	Cultural events (eg. concerts, theater, festivals)	33	40	54 800
	Renovation, interior design	25	27	36 990
	Health services and personal well-being	21	32	43 840
	Travel	40	39	53 430
	Consumer electronics and IT equipment, mobile phones	16	5	6 850
	Clothes, shoes and bags	23	16	21 920
	Home services (cleaning and other housekeeping services)	6	11	15 070
	Car, boat, motorcycle	13	6	8 220
	Cosmetics and beauty care	10	7	9 590
	Saving, investing	46	38	52 060
	Other	8	10	13 700
	There is no extra money left after mandatory expenses	8	8	10 960
	Can not say	3	2	2 740
Planning on buying/doing in the next 12 months

ET Terveys magazine's reader profile / Source NRS 2023

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Readers: 137 000 / KMT 2023 Download magazine graphs (PDF)

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