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ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com
Päätoimittaja Päivi Virkkunen
Toimituspäällikkö Jenni Kangasniemi

Circulation or copies

Issues per year 10

Readership

Readership 150 000
Total reach 173 000
How many times read 2,2
Minutes of reading 43 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 09.12.2020 11.12.2020 Thema: Smart weight loss and feeling better. Strengthening pilates workout. Superfood at a low cost.
2 11.02.2021 14.01.2021 18.01.2021 Thema: Boost your immunity. Ways that help you relax. Resistance band pilates.
3 11.03.2021 15.02.2021 17.02.2021 Thema: Healthy brain. Improve your relationship. Balance workout.
4 22.04.2021 26.03.2021 30.03.2021 Thema: Identify and treat skin problems. Grief – how can you cope with it? Riding an electric bike.
5 20.05.2021 28.04.2021 30.04.2021 Thema: New ways to relieve pain. Working in retirement. Stair climbing.
6 01.07.2021 09.06.2021 11.06.2021 Thema: Prevent the harmful effects of medicines. Strength from encounters. Caring with food – eat to improve your memory. Stretching and strengthening workout.
7 12.08.2021 19.07.2021 21.07.2021 Thema: Boost your metabolism. Time for new hobbies. Prevent blood clots.
8 16.09.2021 23.08.2021 25.08.2021 Thema: Improve your balance. How to cope with cancer. Health from food.
9 28.10.2021 04.10.2021 06.10.2021 Thema: Eye health. Patch up relationships with loved ones. Energy from exercise.
10 25.11.2021 01.11.2021 03.11.2021 Thema: Health from art. Strength in the everyday life of an informal carer. Strengthening workout.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8932 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 10272 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4466 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4913 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4913 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5103 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3189 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3189 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 2769 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2769 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2296 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2296 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2296 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 150 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % ET Terveys
Readers %
ET Terveys
Amount of readers
SexWomen5169103 500
Men493146 500
Age15-24 y1323 000
25-34 y1411 500
35-44 y1423 000
45-54 y14710 500
55-64 y161725 500
65+ y2871106 500
Gender + ageFemale 15-29 years1023 000
Female 30-49 years1446 000
Female 50+ years286496 000
Male 15-29 years1011 500
Male 30-49 years1411 500
Male 50+ years242943 500
Household positionLives at home with parents711 500
Lives alone253045 000
Lives with spouse385481 000
Lives with spouse and children251015 000
Single parent211 500
Other234 500
ProfessionTop Management311 500
white-collar worker, higher-level1469 000
White-collar worker14710 500
Worker1146 000
Farmer111 500
Other entrepreneur423 000
Pensioner3174111 000
Student, pupil1223 000
Homewife, home dad100
Unemployed323 000
Other423 000
No answer211 500
EducationElementary school61116 500
Secondary school71116 500
Vocational303146 500
High school141218 000
University of Applied Sciences181319 500
University242030 000
Something else223 000
Size of the household1 pers273045 000
2 pers385785 500
3 pers14710 500
4 pers1334 500
5+ pers823 000
Household income (gross)Below 20 000 € /y131218 000
20 000 - 35 000 € /y222943 500
35 001 - 50 000 € /y202537 500
50 001 - 85 000 € /y211624 000
85 001 - 100 000 € /y534 500
Over 100 000 € /y634 500
Don't want to tell6710 500
Can't say / No answer846 000
Decision-maker in grocery purchasesYes9495142 500
Don't know646 000
Can not say011 500
HousingApartment343045 000
Row house or semi-detached house171928 500
Detached house444770 500
Farm346 000
Something else100
Can not say000
Ownership of housingOwner-occupied residence7388132 000
Rented residence231015 000
Right of residence apartment211 500
Something else111 500
Can not say100
Cottage or holiday home in regular useYes415278 000
No584872 000
Can not say111 500
Number of cars in householdOne car475887 000
Two cars292334 500
Three or more cars9812 000
No car141015 000
Advertising ban at the door / mailboxYes231218 000
No7687130 500
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer512233 000
Temporarily absent (= time off from work, care or study, maternity leave)211 500
Retired3174111 000
Unemployed / laid off323 000
Schoolboy or student1223 000
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes251116 500
No251116 500
Can't say / No answer5179118 500
Health services used in the householdPublic health services8593139 500
Employer - funded health care services482131 500
Private, self-funded healthcare services394973 500
Private health insurance services211218 000
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191624 000
Turku or Tampere857 500
Oulu434 500
70 000 - 150 000 inhabitants town131116 500
Urban municipality263146 500
Conurbation161725 500
Countryside131827 000
Pets in householdCat161015 000
Dog261827 000
Some other pet523 000
No pets6173109 500
Family with kidsYes341218 000
No6688132 000
Use of glasses or contact lensesYes6886129 000
No321421 000
How often different content is read
The frequency of reading: Print magazinesDaily143349 500
5-6 days a week51218 000
1-4 days a week303451 000
Monthly261624 000
Rarely1946 000
Never423 000
Can not say000
The frequency of reading: Magazine content in digital formatDaily191827 000
5-6 days a week657 500
1-4 days a week191624 000
Monthly161116 500
Rarely262740 500
Never132131 500
Can not say123 000
The frequency of reading: Print newspapers or afternoon papersDaily346597 500
5-6 days a week6710 500
1-4 days a week251725 500
Monthly1446 000
Rarely1746 000
Never434 500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily514060 000
5-6 days a week111218 000
1-4 days a week181624 000
Monthly769 000
Rarely91624 000
Never5913 500
Can not say011 500
The frequency of reading: Free and free delivery newspapersDaily71116 500
5-6 days a week5812 000
1-4 days a week405278 000
Monthly191218 000
Rarely211116 500
Never734 500
Can not say223 000
The frequency of watching: Free online TV servicesDaily192131 500
5-6 days a week10913 500
1-4 days a week302740 500
Monthly191827 000
Rarely151725 500
Never5710 500
Can not say111 500
The frequency of watching: Pay TV and streaming servicesDaily17913 500
5-6 days a week1046 000
1-4 days a week191015 000
Monthly9812 000
Rarely111015 000
Never345785 500
Can not say123 000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4876114 000
5-6 days a week10710 500
1-4 days a week19913 500
Monthly1034 500
Rarely934 500
Never323 000
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily405887 000
5-6 days a week12812 000
1-4 days a week221522 500
Monthly969 000
Rarely946 000
Never7913 500
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244263 000
5-6 days a week7710 500
1-4 days a week182030 000
Monthly11710 500
Rarely251421 000
Never14710 500
Can not say223 000
The frequency of listening: Programs of commercial radio channelsDaily201624 000
5-6 days a week11710 500
1-4 days a week232030 000
Monthly131218 000
Rarely182334 500
Never142131 500
Can not say111 500
The frequency of listening: PodcastsDaily311 500
5-6 days a week211 500
1-4 days a week834 500
Monthly1257 500
Rarely262131 500
Never456496 000
Can not say469 000
User frequency and following: Social mediaDaily564466 000
5-6 days a week669 000
1-4 days a week8913 500
Monthly446 000
Rarely657 500
Never203045 000
Can not say111 500
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1134 500
5-6 days a week511 500
1-4 days a week1069 000
Monthly869 000
Rarely242943 500
Never405379 500
Can not say111 500
User frequency: Instant messaging Daily644364 500
5-6 days a week101218 000
1-4 days a week101319 500
Monthly4812 000
Rarely346 000
Never91928 500
Can not say111 500
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5979118 500
No402131 500
Can not say100
I tend to buy tabloidsYes91827 000
No8982123 000
Can not say111 500
A paid Finnish magazine is subscribed to my household (print or digital)Yes4967100 500
No493248 000
Can not say211 500
I tend to buy single copy magazinesYes182233 000
No8077115 500
Can not say223 000

ET Terveys magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.