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ET Terveys

Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.

Magazine's website: etlehti.fi/et-terveys

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com
Päätoimittaja Päivi Virkkunen
Toimituspäällikkö Jenni Kangasniemi

Circulation or copies

Issues per year 10

Readership

Readership 144 000
Total reach 165 000
How many times read 2.2
Minutes of reading 52 min
Sources NRS 2021

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 09.12.2021 13.12.2021 Thema: Stuck on a weight-loss plateau – how to speed up your weight loss. Healthier ways to prepare food. Avoid daytime sleepiness: sleep apnoea, diabetes or something else?
2 09.02.2022 17.01.2022 19.01.2022 Thema: Use medicine safely: avoid drug interaction. New series: health monitoring devices put to the test. Identify the causes of shortness of breath.
3 09.03.2022 14.02.2022 16.02.2022 Thema: Why do my feet hurt? Find a cure. Top picks for your home health kit: e.g. cold, stomach problems, skin. Live longer with Mediterranean and Asian foods.
4 20.04.2022 25.03.2022 29.03.2022 Thema: Are your treating your blood pressure correctly? Easy ways to improve leg strength. When is forgetfulness normal?
5 25.05.2022 02.05.2022 04.05.2022 Thema: Degeneration or an illness? Treat yourself correctly. Blenders put to the test. Add more vegetables to your diet easily. Turn jealousy into a strength.
6 29.06.2022 06.06.2022 08.06.2022 Thema: Reduce your blood sugar: eat domestic berries. Get your shoulders in shape, strengthen your arms. More joy from meeting people.
7 10.08.2022 18.07.2022 20.07.2022 Thema: Easy weight loss: a gentle walking routine. Intestinal disease or harmless stomach trouble? Health from food: e.g. spices, herbs, teas.
8 14.09.2022 22.08.2022 24.08.2022 Thema: Strong heart: recognize vague symptoms. Prevent flus: vitamins and other methods. Walk without pain: good shoes for all feet.
9 26.10.2022 03.10.2022 05.10.2022 Thema: Brain & memory: how to take care of them. Numbness and tingling, what is the problem? Relax your mind and body: find your way to calm down.
10 30.11.2022 08.11.2022 10.11.2022 Thema: Best tips for good sleep. Treat your aches and stiffness: home devices put to the test. Muscle workout: more strength and energy.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 9254 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 10642 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4627 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5287 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3304 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3304 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 2869 €

1/3

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Size including margin: 230 x 99 mm

4-colour price 2869 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2379 €

1/4

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Size including margin: 230 x 74 mm

4-colour price 2379 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2379 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 144 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % ET Terveys
Readers %
ET Terveys
Amount of readers
SexWomen516999 360
Men493144 640
Age15-24 y1322 880
25-34 y1411 440
35-44 y1422 880
45-54 y1457 200
55-64 y161825 920
65+ y2972103 680
Gender + ageFemale 15-29 years1022 880
Female 30-49 years1445 760
Female 50+ years286390 720
Male 15-29 years1000
Male 30-49 years1411 440
Male 50+ years243043 200
Household positionLives at home with parents722 880
Lives alone273246 080
Lives with spouse375579 200
Lives with spouse and children23811 520
Single parent211 440
Other334 320
ProfessionTop Management400
white-collar worker, higher-level1545 760
White-collar worker1368 640
Worker1034 320
Farmer100
Other entrepreneur322 880
Pensioner3177110 880
Student, pupil1222 880
Homewife, home dad100
Unemployed322 880
Other422 880
No answer311 440
EducationElementary school61318 720
Secondary school71014 400
Vocational293550 400
High school13912 960
University of Applied Sciences181115 840
University251927 360
Something else234 320
Size of the household1 pers283043 200
2 pers396086 400
3 pers1468 640
4 pers1222 880
5+ pers711 440
Household income (gross)Below 20 000 € /y131217 280
20 000 - 35 000 € /y213448 960
35 001 - 50 000 € /y202434 560
50 001 - 85 000 € /y211724 480
85 001 - 100 000 € /y634 320
Over 100 000 € /y622 880
Don't want to tell6710 080
Can't say / No answer722 880
Decision-maker in grocery purchasesYes9495136 800
Don't know645 760
Can not say100
HousingApartment343550 400
Row house or semi-detached house171623 040
Detached house444260 480
Farm4710 080
Something else111 440
Can not say000
Ownership of housingOwner-occupied residence7485122 400
Rented residence221217 280
Right of residence apartment222 880
Something else111 440
Can not say100
Cottage or holiday home in regular useYes415173 440
No584869 120
Can not say111 440
Number of cars in householdOne car465782 080
Two cars302738 880
Three or more cars1068 640
No car141014 400
Advertising ban at the door / mailboxYes241115 840
No7688126 720
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer501927 360
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired3177110 880
Unemployed / laid off322 880
Schoolboy or student1222 880
Housewife or father100
In the military or performing civilian service000
Other111 440
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes23912 960
No25912 960
Can't say / No answer5182118 080
Health services used in the householdPublic health services8592132 480
Employer - funded health care services491927 360
Private, self-funded healthcare services384869 120
Private health insurance services211217 280
No health care111 440
Can not say111 440
Type of municipality (7 class)Greater Helsinki191217 280
Turku or Tampere868 640
Oulu434 320
70 000 - 150 000 inhabitants town131318 720
Urban municipality272941 760
Conurbation161927 360
Countryside131724 480
Pets in householdCat171217 280
Dog261825 920
Some other pet534 320
No pets6071102 240
Family with kidsYes31912 960
No6991131 040
Use of glasses or contact lensesYes6888126 720
No321217 280
How often different content is read
The frequency of reading: Print magazinesDaily153854 720
5-6 days a week41217 280
1-4 days a week282840 320
Monthly251521 600
Rarely2168 640
Never511 440
Can not say000
The frequency of reading: Magazine content in digital formatDaily202028 800
5-6 days a week568 640
1-4 days a week191927 360
Monthly161217 280
Rarely252333 120
Never131927 360
Can not say111 440
The frequency of reading: Print newspapers or afternoon papersDaily346796 480
5-6 days a week5811 520
1-4 days a week231521 600
Monthly1445 760
Rarely1957 200
Never522 880
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534767 680
5-6 days a week101115 840
1-4 days a week171521 600
Monthly657 200
Rarely91420 160
Never5811 520
Can not say011 440
The frequency of reading: Free and free delivery newspapersDaily61014 400
5-6 days a week5912 960
1-4 days a week425477 760
Monthly181217 280
Rarely201014 400
Never834 320
Can not say122 880
The frequency of watching: Free online TV servicesDaily171825 920
5-6 days a week10912 960
1-4 days a week312941 760
Monthly201724 480
Rarely151724 480
Never6912 960
Can not say111 440
The frequency of watching: Pay TV and streaming servicesDaily15710 080
5-6 days a week1045 760
1-4 days a week191217 280
Monthly9710 080
Rarely11912 960
Never356086 400
Can not say122 880
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4876109 440
5-6 days a week101115 840
1-4 days a week19710 080
Monthly1134 320
Rarely1022 880
Never322 880
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385579 200
5-6 days a week131115 840
1-4 days a week231420 160
Monthly957 200
Rarely10710 080
Never7710 080
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244260 480
5-6 days a week7710 080
1-4 days a week171927 360
Monthly11710 080
Rarely261724 480
Never1468 640
Can not say122 880
The frequency of listening: Programs of commercial radio channelsDaily181420 160
5-6 days a week10710 080
1-4 days a week231521 600
Monthly131014 400
Rarely202637 440
Never162738 880
Can not say122 880
The frequency of listening: PodcastsDaily311 440
5-6 days a week200
1-4 days a week934 320
Monthly1268 640
Rarely262028 800
Never446492 160
Can not say468 640
User frequency and following: Social mediaDaily564463 360
5-6 days a week645 760
1-4 days a week91217 280
Monthly322 880
Rarely557 200
Never193144 640
Can not say022 880
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1134 320
5-6 days a week522 880
1-4 days a week1157 200
Monthly868 640
Rarely242536 000
Never405579 200
Can not say134 320
User frequency: Instant messaging Daily644057 600
5-6 days a week101420 160
1-4 days a week101420 160
Monthly4710 080
Rarely345 760
Never92028 800
Can not say111 440
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5981116 640
No401927 360
Can not say100
I tend to buy tabloidsYes92028 800
No8980115 200
Can not say111 440
A paid Finnish magazine is subscribed to my household (print or digital)Yes5071102 240
No492840 320
Can not say211 440
I tend to buy single copy magazinesYes182434 560
No8075108 000
Can not say222 880

ET Terveys magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.