ET Terveys
Focusing on the health and wellbeing of the 60+ age group, ET Terveys not only provides strong peer support, but also a wide range of advisory content: wellbeing tips, workout instructions, guidelines for healthier nutrition and suggestions for small lifestyle changes form the core content of the magazine. Personal wellbeing and that of loved ones is close to our readers’ hearts, and they enjoy reading about novelties, new products and wellness tips.
Magazine's website: etlehti.fi/et-terveys
Advertisement sales
Advertisement sales | Sanoma Media Finland Oy |
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Phone | 010 808 085 |
yrityspalvelu@sanoma.fi | |
Contact person |
Sirkka Pulkkinen mediapalvelu@sanoma.com |
Contact info
Publisher | Sanoma Media Finland Oy |
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Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
Postal address |
PL 20 00089 Sanoma |
Phone | 09 1201 |
Magazine's email | et-lehti@sanoma.com |
Päätoimittaja | Päivi Virkkunen |
Toimituspäällikkö | Jenni Kangasniemi |
Circulation or copies
Issues per year | 10 |
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Readership
Readership | 144 000 |
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Total reach | 165 000 |
How many times read | 2.2 |
Minutes of reading | 52 min |
Sources | NRS 2021 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 05.01.2022 | 09.12.2021 | 13.12.2021 | Thema: Stuck on a weight-loss plateau – how to speed up your weight loss. Healthier ways to prepare food. Avoid daytime sleepiness: sleep apnoea, diabetes or something else? | |
2 | 09.02.2022 | 17.01.2022 | 19.01.2022 | Thema: Use medicine safely: avoid drug interaction. New series: health monitoring devices put to the test. Identify the causes of shortness of breath. | |
3 | 09.03.2022 | 14.02.2022 | 16.02.2022 | Thema: Why do my feet hurt? Find a cure. Top picks for your home health kit: e.g. cold, stomach problems, skin. Live longer with Mediterranean and Asian foods. | |
4 | 20.04.2022 | 25.03.2022 | 29.03.2022 | Thema: Are your treating your blood pressure correctly? Easy ways to improve leg strength. When is forgetfulness normal? | |
5 | 25.05.2022 | 02.05.2022 | 04.05.2022 | Thema: Degeneration or an illness? Treat yourself correctly. Blenders put to the test. Add more vegetables to your diet easily. Turn jealousy into a strength. | |
6 | 29.06.2022 | 06.06.2022 | 08.06.2022 | Thema: Reduce your blood sugar: eat domestic berries. Get your shoulders in shape, strengthen your arms. More joy from meeting people. | |
7 | 10.08.2022 | 18.07.2022 | 20.07.2022 | Thema: Easy weight loss: a gentle walking routine. Intestinal disease or harmless stomach trouble? Health from food: e.g. spices, herbs, teas. | |
8 | 14.09.2022 | 22.08.2022 | 24.08.2022 | Thema: Strong heart: recognize vague symptoms. Prevent flus: vitamins and other methods. Walk without pain: good shoes for all feet. | |
9 | 26.10.2022 | 03.10.2022 | 05.10.2022 | Thema: Brain & memory: how to take care of them. Numbness and tingling, what is the problem? Relax your mind and body: find your way to calm down. | |
10 | 30.11.2022 | 08.11.2022 | 10.11.2022 | Thema: Best tips for good sleep. Treat your aches and stiffness: home devices put to the test. Muscle workout: more strength and energy. |
Advertisement rates

2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 9254 €

2/1
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 10642 €

1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 4627 €

1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 5090 €

1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 5090 €

1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 5287 €

1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 3304 €

1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 3304 €

1/3
Position: Not specified
Size including margin: 76 x 297 mm
4-colour price 2869 €

1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 2869 €

1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 2379 €

1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 2379 €

1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 2379 €
Prices doesn't include tax.
Technical data
Size mm | 230 x 297 mm |
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Bleed mm | 5 mm |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | Kroonpress AS , Viro |
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Technical info / material
Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
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Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 144 000 / NRS 2021 Download magazine graphs (PDF)
Reader profile | All 15+ % | ET Terveys Readers % |
ET Terveys Amount of readers |
|
Sex | Women | 51 | 69 | 99 360 |
Men | 49 | 31 | 44 640 | |
Age | 15-24 y | 13 | 2 | 2 880 |
25-34 y | 14 | 1 | 1 440 | |
35-44 y | 14 | 2 | 2 880 | |
45-54 y | 14 | 5 | 7 200 | |
55-64 y | 16 | 18 | 25 920 | |
65+ y | 29 | 72 | 103 680 | |
Gender + age | Female 15-29 years | 10 | 2 | 2 880 |
Female 30-49 years | 14 | 4 | 5 760 | |
Female 50+ years | 28 | 63 | 90 720 | |
Male 15-29 years | 10 | 0 | 0 | |
Male 30-49 years | 14 | 1 | 1 440 | |
Male 50+ years | 24 | 30 | 43 200 | |
Household position | Lives at home with parents | 7 | 2 | 2 880 |
Lives alone | 27 | 32 | 46 080 | |
Lives with spouse | 37 | 55 | 79 200 | |
Lives with spouse and children | 23 | 8 | 11 520 | |
Single parent | 2 | 1 | 1 440 | |
Other | 3 | 3 | 4 320 | |
Profession | Top Management | 4 | 0 | 0 |
white-collar worker, higher-level | 15 | 4 | 5 760 | |
White-collar worker | 13 | 6 | 8 640 | |
Worker | 10 | 3 | 4 320 | |
Farmer | 1 | 0 | 0 | |
Other entrepreneur | 3 | 2 | 2 880 | |
Pensioner | 31 | 77 | 110 880 | |
Student, pupil | 12 | 2 | 2 880 | |
Homewife, home dad | 1 | 0 | 0 | |
Unemployed | 3 | 2 | 2 880 | |
Other | 4 | 2 | 2 880 | |
No answer | 3 | 1 | 1 440 | |
Education | Elementary school | 6 | 13 | 18 720 |
Secondary school | 7 | 10 | 14 400 | |
Vocational | 29 | 35 | 50 400 | |
High school | 13 | 9 | 12 960 | |
University of Applied Sciences | 18 | 11 | 15 840 | |
University | 25 | 19 | 27 360 | |
Something else | 2 | 3 | 4 320 | |
Size of the household | 1 pers | 28 | 30 | 43 200 |
2 pers | 39 | 60 | 86 400 | |
3 pers | 14 | 6 | 8 640 | |
4 pers | 12 | 2 | 2 880 | |
5+ pers | 7 | 1 | 1 440 | |
Household income (gross) | Below 20 000 € /y | 13 | 12 | 17 280 |
20 000 - 35 000 € /y | 21 | 34 | 48 960 | |
35 001 - 50 000 € /y | 20 | 24 | 34 560 | |
50 001 - 85 000 € /y | 21 | 17 | 24 480 | |
85 001 - 100 000 € /y | 6 | 3 | 4 320 | |
Over 100 000 € /y | 6 | 2 | 2 880 | |
Don't want to tell | 6 | 7 | 10 080 | |
Can't say / No answer | 7 | 2 | 2 880 | |
Decision-maker in grocery purchases | Yes | 94 | 95 | 136 800 |
Don't know | 6 | 4 | 5 760 | |
Can not say | 1 | 0 | 0 | |
Housing | Apartment | 34 | 35 | 50 400 |
Row house or semi-detached house | 17 | 16 | 23 040 | |
Detached house | 44 | 42 | 60 480 | |
Farm | 4 | 7 | 10 080 | |
Something else | 1 | 1 | 1 440 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 74 | 85 | 122 400 |
Rented residence | 22 | 12 | 17 280 | |
Right of residence apartment | 2 | 2 | 2 880 | |
Something else | 1 | 1 | 1 440 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 41 | 51 | 73 440 |
No | 58 | 48 | 69 120 | |
Can not say | 1 | 1 | 1 440 | |
Number of cars in household | One car | 46 | 57 | 82 080 |
Two cars | 30 | 27 | 38 880 | |
Three or more cars | 10 | 6 | 8 640 | |
No car | 14 | 10 | 14 400 | |
Advertising ban at the door / mailbox | Yes | 24 | 11 | 15 840 |
No | 76 | 88 | 126 720 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 50 | 19 | 27 360 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 0 | 0 | |
Retired | 31 | 77 | 110 880 | |
Unemployed / laid off | 3 | 2 | 2 880 | |
Schoolboy or student | 12 | 2 | 2 880 | |
Housewife or father | 1 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 440 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 23 | 9 | 12 960 |
No | 25 | 9 | 12 960 | |
Can't say / No answer | 51 | 82 | 118 080 | |
Health services used in the household | Public health services | 85 | 92 | 132 480 |
Employer - funded health care services | 49 | 19 | 27 360 | |
Private, self-funded healthcare services | 38 | 48 | 69 120 | |
Private health insurance services | 21 | 12 | 17 280 | |
No health care | 1 | 1 | 1 440 | |
Can not say | 1 | 1 | 1 440 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 12 | 17 280 |
Turku or Tampere | 8 | 6 | 8 640 | |
Oulu | 4 | 3 | 4 320 | |
70 000 - 150 000 inhabitants town | 13 | 13 | 18 720 | |
Urban municipality | 27 | 29 | 41 760 | |
Conurbation | 16 | 19 | 27 360 | |
Countryside | 13 | 17 | 24 480 | |
Pets in household | Cat | 17 | 12 | 17 280 |
Dog | 26 | 18 | 25 920 | |
Some other pet | 5 | 3 | 4 320 | |
No pets | 60 | 71 | 102 240 | |
Family with kids | Yes | 31 | 9 | 12 960 |
No | 69 | 91 | 131 040 | |
Use of glasses or contact lenses | Yes | 68 | 88 | 126 720 |
No | 32 | 12 | 17 280 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 38 | 54 720 |
5-6 days a week | 4 | 12 | 17 280 | |
1-4 days a week | 28 | 28 | 40 320 | |
Monthly | 25 | 15 | 21 600 | |
Rarely | 21 | 6 | 8 640 | |
Never | 5 | 1 | 1 440 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 20 | 20 | 28 800 |
5-6 days a week | 5 | 6 | 8 640 | |
1-4 days a week | 19 | 19 | 27 360 | |
Monthly | 16 | 12 | 17 280 | |
Rarely | 25 | 23 | 33 120 | |
Never | 13 | 19 | 27 360 | |
Can not say | 1 | 1 | 1 440 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 34 | 67 | 96 480 |
5-6 days a week | 5 | 8 | 11 520 | |
1-4 days a week | 23 | 15 | 21 600 | |
Monthly | 14 | 4 | 5 760 | |
Rarely | 19 | 5 | 7 200 | |
Never | 5 | 2 | 2 880 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 53 | 47 | 67 680 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 17 | 15 | 21 600 | |
Monthly | 6 | 5 | 7 200 | |
Rarely | 9 | 14 | 20 160 | |
Never | 5 | 8 | 11 520 | |
Can not say | 0 | 1 | 1 440 | |
The frequency of reading: Free and free delivery newspapers | Daily | 6 | 10 | 14 400 |
5-6 days a week | 5 | 9 | 12 960 | |
1-4 days a week | 42 | 54 | 77 760 | |
Monthly | 18 | 12 | 17 280 | |
Rarely | 20 | 10 | 14 400 | |
Never | 8 | 3 | 4 320 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of watching: Free online TV services | Daily | 17 | 18 | 25 920 |
5-6 days a week | 10 | 9 | 12 960 | |
1-4 days a week | 31 | 29 | 41 760 | |
Monthly | 20 | 17 | 24 480 | |
Rarely | 15 | 17 | 24 480 | |
Never | 6 | 9 | 12 960 | |
Can not say | 1 | 1 | 1 440 | |
The frequency of watching: Pay TV and streaming services | Daily | 15 | 7 | 10 080 |
5-6 days a week | 10 | 4 | 5 760 | |
1-4 days a week | 19 | 12 | 17 280 | |
Monthly | 9 | 7 | 10 080 | |
Rarely | 11 | 9 | 12 960 | |
Never | 35 | 60 | 86 400 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 48 | 76 | 109 440 |
5-6 days a week | 10 | 11 | 15 840 | |
1-4 days a week | 19 | 7 | 10 080 | |
Monthly | 11 | 3 | 4 320 | |
Rarely | 10 | 2 | 2 880 | |
Never | 3 | 2 | 2 880 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 38 | 55 | 79 200 |
5-6 days a week | 13 | 11 | 15 840 | |
1-4 days a week | 23 | 14 | 20 160 | |
Monthly | 9 | 5 | 7 200 | |
Rarely | 10 | 7 | 10 080 | |
Never | 7 | 7 | 10 080 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 24 | 42 | 60 480 |
5-6 days a week | 7 | 7 | 10 080 | |
1-4 days a week | 17 | 19 | 27 360 | |
Monthly | 11 | 7 | 10 080 | |
Rarely | 26 | 17 | 24 480 | |
Never | 14 | 6 | 8 640 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of listening: Programs of commercial radio channels | Daily | 18 | 14 | 20 160 |
5-6 days a week | 10 | 7 | 10 080 | |
1-4 days a week | 23 | 15 | 21 600 | |
Monthly | 13 | 10 | 14 400 | |
Rarely | 20 | 26 | 37 440 | |
Never | 16 | 27 | 38 880 | |
Can not say | 1 | 2 | 2 880 | |
The frequency of listening: Podcasts | Daily | 3 | 1 | 1 440 |
5-6 days a week | 2 | 0 | 0 | |
1-4 days a week | 9 | 3 | 4 320 | |
Monthly | 12 | 6 | 8 640 | |
Rarely | 26 | 20 | 28 800 | |
Never | 44 | 64 | 92 160 | |
Can not say | 4 | 6 | 8 640 | |
User frequency and following: Social media | Daily | 56 | 44 | 63 360 |
5-6 days a week | 6 | 4 | 5 760 | |
1-4 days a week | 9 | 12 | 17 280 | |
Monthly | 3 | 2 | 2 880 | |
Rarely | 5 | 5 | 7 200 | |
Never | 19 | 31 | 44 640 | |
Can not say | 0 | 2 | 2 880 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 11 | 3 | 4 320 |
5-6 days a week | 5 | 2 | 2 880 | |
1-4 days a week | 11 | 5 | 7 200 | |
Monthly | 8 | 6 | 8 640 | |
Rarely | 24 | 25 | 36 000 | |
Never | 40 | 55 | 79 200 | |
Can not say | 1 | 3 | 4 320 | |
User frequency: Instant messaging | Daily | 64 | 40 | 57 600 |
5-6 days a week | 10 | 14 | 20 160 | |
1-4 days a week | 10 | 14 | 20 160 | |
Monthly | 4 | 7 | 10 080 | |
Rarely | 3 | 4 | 5 760 | |
Never | 9 | 20 | 28 800 | |
Can not say | 1 | 1 | 1 440 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 59 | 81 | 116 640 |
No | 40 | 19 | 27 360 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 9 | 20 | 28 800 |
No | 89 | 80 | 115 200 | |
Can not say | 1 | 1 | 1 440 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 50 | 71 | 102 240 |
No | 49 | 28 | 40 320 | |
Can not say | 2 | 1 | 1 440 | |
I tend to buy single copy magazines | Yes | 18 | 24 | 34 560 |
No | 80 | 75 | 108 000 | |
Can not say | 2 | 2 | 2 880 |
ET Terveys magazine's reader profile / Source NRS 2021