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ET readers are the fastest growing, diverse target group, living the wonderful and rich life signed by the happiness U-curve. Both mentally and literally. ET reaches active adult readers who have both time, money and a willingness to invest in their own well-being and that of their loved ones. ET talks to its target audience about important and interesting issues related to their very stage of life, provides peer support, entertains, hooks and attracts. Our readers are interested in the whole spectrum of life. Curiosity about the small and big things in life keeps every day interesting and the mind open to new experiences. We boldly encourage you to live a life that looks like your own, because a good life has no age limit!

Magazine's website: www.etlehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com
Vastaava päätoimittaja Minna McGill
Tuottaja Katriina Palo-Närhinen
Toimituspäällikkö Kaarina Palletvuori
Toimituspäällikkö Elina Salo
Toimituspäällikkö Salla Stotesbury

Circulation or copies

Issues per year 24

Readership

Readership 291 000
Total reach 360 000
How many times read 2.4
Minutes of reading 63 min
Sources NRS 2021

Online audience

Magazine's website http://www.etlehti.fi

Average weekly reach Source: FIAM

July 2022
59 298
-10.34 %
June 2022
66 135
-46.37 %
May 2022
123 319
33.01 %
April 2022
92 715
29.41 %
March 2022
71 647
-41.54 %
February 2022
122 563
37.35 %
January 2022
89 234
0 %
January 2022
89 234
38.21 %
December 2021
64 562
-28.69 %
November 2021
90 537
4.68 %
October 2021
86 491
-8.93 %
September 2021
94 976
-12.84 %

Average weekly pageviews Source: FIAM

July 2022
104 654
-12.32 %
June 2022
119 358
-43.12 %
May 2022
209 827
24.1 %
April 2022
169 079
25.91 %
March 2022
134 283
-47.29 %
February 2022
254 769
37.17 %
January 2022
185 732
0 %
January 2022
185 732
32.04 %
December 2021
140 666
-22.43 %
November 2021
181 346
-5.38 %
October 2021
191 660
-13.47 %
September 2021
221 488
32.72 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2021 03.12.2021 08.12.2021 Thema: Exercise and wellbeing. Personal finance.
2 19.01.2022 28.12.2021 30.12.2021 Thema: Seasonal recipes. Vitamins. Spring travel. Crossword package.
3 02.02.2022 12.01.2022 14.01.2022 Thema: Handicraft extra. Personal finance.
4 16.02.2022 26.01.2022 28.01.2022 Thema: Pharmacy cosmetics. Baking. Allergies. Crossword package.
5 02.03.2022 09.02.2022 11.02.2022 Thema: Redecoration. Good sleep.
6 16.03.2022 23.02.2022 25.02.2022 Thema: Garden extra. Cottage life. Personal finance. Crossword package.
7 06.04.2022 16.03.2022 18.03.2022 Thema: Easter food. Domestic manor accommodation. Spring book releases.
8 20.04.2022 28.03.2022 30.03.2022 Thema: Health and feeling good. Summer fashion. Hair. Personal finance. Crossword package.
9 04.05.2022 11.04.2022 13.04.2022 Thema: Travel extra. Guardianship.
10 18.05.2022 27.04.2022 29.04.2022 Thema: Summer parties. Home decor. Personal finance. Crossword package.
11 01.06.2022 11.05.2022 13.05.2022 Thema: Light summer foods. Holiday health kit.
12 15.06.2022 24.05.2022 27.05.2022 Thema: Midsummer celebration. Summery treats and beverages. Skin care. Crossword package.
13 13.07.2022 21.06.2022 23.06.2022 Thema: Summer garden. Berry treats. Personal finance.
14 27.07.2022 05.07.2022 07.07.2022 Thema: Preservation and harvesting. Skin care. Crossword package.
15 10.08.2022 20.07.2022 22.07.2022 Thema: Personal finance. Feeling good and exercise. Light seasonal food.
16 24.08.2022 03.08.2022 05.08.2022 Thema: Personal finance. Fashion & beauty. Crossword package.
17 07.09.2022 17.08.2022 19.08.2022 Thema: Autumn book releases. Prepared meals. Personal finance.
18 21.09.2022 31.08.2022 02.09.2022 Thema: Good sleep. Health. Local travel. Crossword package.
19 05.10.2022 14.09.2022 16.09.2022 Thema: Finance extra. Living. Easy everyday recipes.
20 19.10.2022 28.09.2022 30.09.2022 Thema: Health extra. Personal finance. Hair. Crossword package.
21 02.11.2022 12.10.2022 14.10.2022 Thema: Handicraft extra. Dry skin. Long-haul holidays.
22 16.11.2022 26.10.2022 28.10.2022 Thema: Christmas crafts. Baking. Personal finance. Crossword package.
23 30.11.2022 09.11.2022 11.11.2022 Thema: Books and other gift ideas. Charity and recycling. Health.
24 14.12.2022 23.11.2022 25.11.2022 Thema: Best Christmas treats. Wines, beers and non-alcoholic drinks. Personal finance. Crossword package.
1 28.12.2022 02.12.2022 07.12.2022 Thema: Exercise and wellbeing. Personal finance.

Advertisement rates

2/1 monikanavainen

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 14515 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

2/1 monikanavainen

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 16695 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

1/1 monikanavainen

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7407 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8300 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

1/1 monikanavainen

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 8300 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

1/1 monikanavainen

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 8524 €

Erikoishinnat: Printti-ilmoituksen lisäksi 44 000 digi-impressiota etlehti.fi:ssä.

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4946 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4946 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 4237 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 4237 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3572 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3572 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3572 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 291 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % ET
Readers %
ET
Amount of readers
SexWomen5168197 880
Men493293 120
Age15-24 y1312 910
25-34 y1412 910
35-44 y1425 820
45-54 y14617 460
55-64 y161646 560
65+ y2974215 340
Gender + ageFemale 15-29 years1012 910
Female 30-49 years14411 640
Female 50+ years2863183 330
Male 15-29 years1000
Male 30-49 years1412 910
Male 50+ years243087 300
Household positionLives at home with parents712 910
Lives alone273293 120
Lives with spouse3755160 050
Lives with spouse and children23823 280
Single parent212 910
Other325 820
ProfessionTop Management412 910
white-collar worker, higher-level15514 550
White-collar worker13720 370
Worker1038 730
Farmer100
Other entrepreneur312 910
Pensioner3177224 070
Student, pupil1212 910
Homewife, home dad100
Unemployed312 910
Other425 820
No answer312 910
EducationElementary school61234 920
Secondary school7926 190
Vocational293293 120
High school13926 190
University of Applied Sciences181132 010
University252572 750
Something else238 730
Size of the household1 pers283190 210
2 pers3958168 780
3 pers14720 370
4 pers1238 730
5+ pers712 910
Household income (gross)Below 20 000 € /y131029 100
20 000 - 35 000 € /y213190 210
35 001 - 50 000 € /y202366 930
50 001 - 85 000 € /y211955 290
85 001 - 100 000 € /y6411 640
Over 100 000 € /y638 730
Don't want to tell6823 280
Can't say / No answer738 730
Decision-maker in grocery purchasesYes9496279 360
Don't know6411 640
Can not say112 910
HousingApartment343498 940
Row house or semi-detached house171852 380
Detached house4442122 220
Farm4617 460
Something else112 910
Can not say000
Ownership of housingOwner-occupied residence7486250 260
Rented residence221029 100
Right of residence apartment238 730
Something else112 910
Can not say100
Cottage or holiday home in regular useYes4151148 410
No5848139 680
Can not say112 910
Number of cars in householdOne car4660174 600
Two cars302469 840
Three or more cars10617 460
No car141029 100
Advertising ban at the door / mailboxYes241132 010
No7688256 080
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer501955 290
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired3177224 070
Unemployed / laid off312 910
Schoolboy or student1212 910
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes23926 190
No251029 100
Can't say / No answer5182238 620
Health services used in the householdPublic health services8592267 720
Employer - funded health care services492058 200
Private, self-funded healthcare services3848139 680
Private health insurance services211029 100
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191440 740
Turku or Tampere8617 460
Oulu4514 550
70 000 - 150 000 inhabitants town131440 740
Urban municipality272778 570
Conurbation162058 200
Countryside131543 650
Pets in householdCat171234 920
Dog261852 380
Some other pet525 820
No pets6071206 610
Family with kidsYes311029 100
No6990261 900
Use of glasses or contact lensesYes6889258 990
No321132 010
How often different content is read
The frequency of reading: Print magazinesDaily1535101 850
5-6 days a week41132 010
1-4 days a week2836104 760
Monthly251337 830
Rarely21514 550
Never512 910
Can not say000
The frequency of reading: Magazine content in digital formatDaily201440 740
5-6 days a week5514 550
1-4 days a week191749 470
Monthly161440 740
Rarely252366 930
Never132675 660
Can not say125 820
The frequency of reading: Print newspapers or afternoon papersDaily3469200 790
5-6 days a week5514 550
1-4 days a week231543 650
Monthly14411 640
Rarely19617 460
Never525 820
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5342122 220
5-6 days a week101029 100
1-4 days a week171749 470
Monthly6514 550
Rarely91337 830
Never51440 740
Can not say000
The frequency of reading: Free and free delivery newspapersDaily61029 100
5-6 days a week5823 280
1-4 days a week4255160 050
Monthly181132 010
Rarely201234 920
Never838 730
Can not say125 820
The frequency of watching: Free online TV servicesDaily171955 290
5-6 days a week10926 190
1-4 days a week312778 570
Monthly201749 470
Rarely151749 470
Never61029 100
Can not say112 910
The frequency of watching: Pay TV and streaming servicesDaily15823 280
5-6 days a week1038 730
1-4 days a week191029 100
Monthly9720 370
Rarely11926 190
Never3560174 600
Can not say125 820
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4876221 160
5-6 days a week101029 100
1-4 days a week19617 460
Monthly1138 730
Rarely1038 730
Never325 820
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3853154 230
5-6 days a week131337 830
1-4 days a week231543 650
Monthly9514 550
Rarely10617 460
Never7720 370
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2442122 220
5-6 days a week7823 280
1-4 days a week172058 200
Monthly11823 280
Rarely261543 650
Never14617 460
Can not say112 910
The frequency of listening: Programs of commercial radio channelsDaily181440 740
5-6 days a week10617 460
1-4 days a week231646 560
Monthly131029 100
Rarely202469 840
Never163087 300
Can not say112 910
The frequency of listening: PodcastsDaily312 910
5-6 days a week212 910
1-4 days a week938 730
Monthly12720 370
Rarely262161 110
Never4463183 330
Can not say4617 460
User frequency and following: Social mediaDaily5641119 310
5-6 days a week6617 460
1-4 days a week91234 920
Monthly338 730
Rarely5514 550
Never193293 120
Can not say012 910
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1138 730
5-6 days a week525 820
1-4 days a week11617 460
Monthly8617 460
Rarely242778 570
Never4055160 050
Can not say125 820
User frequency: Instant messaging Daily6437107 670
5-6 days a week101234 920
1-4 days a week101543 650
Monthly41029 100
Rarely3514 550
Never92161 110
Can not say112 910
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5983241 530
No401749 470
Can not say100
I tend to buy tabloidsYes92264 020
No8976221 160
Can not say125 820
A paid Finnish magazine is subscribed to my household (print or digital)Yes5070203 700
No492984 390
Can not say212 910
I tend to buy single copy magazinesYes182366 930
No8074215 340
Can not say238 730

ET magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.