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ET reaches active adult readers who have both time, money and a willingness to invest in their own well-being and that of their loved ones. ET talks to its target audience about important and interesting issues related to their very stage of life, provides peer support, entertains and provides a wealth of useful information. Health and well-being, people, stories and interviews, dressing and style, culture, interior decoration and own economy, as well as tourism, i.e. the entire spectrum of life, are of interest to our readers. We believe that curiosity about the small and big things in life keeps every day interesting and mind open to new experiences in a new phase of life. That's why we boldly encourage you to live a life that looks like your own, because a good life has no age limit!

Magazine's website: www.etlehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email et-lehti@sanoma.com
Vastaava päätoimittaja Minna McGill
Tuottaja Katriina Palo-Närhinen
Toimituspäällikkö Kaarina Palletvuori
Toimituspäällikkö Elina Salo

Circulation or copies

Issues per year 24

Readership

Readership 288 000
Total reach 350 000
How many times read 2,4
Minutes of reading 50 min
Sources KMT 2020

Online audience

Magazine's website http://www.etlehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
418 861
8.63 %
November 2019
385 590
2.87 %
October 2019
374 830
1.75 %
September 2019
368 385
-4.29 %
August 2019
384 908
-2.06 %
July 2019
393 021
6.35 %
June 2019
369 540
0.01 %
May 2019
369 511
4.61 %
April 2019
353 228
-19.29 %
March 2019
437 637
-8.53 %
February 2019
478 429
-14.3 %
January 2019
558 280
27.63 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 034 000
15.14 %
November 2019
898 000
-0.77 %
October 2019
905 000
6.72 %
September 2019
848 000
-2.19 %
August 2019
867 000
-0.12 %
July 2019
868 000
6.9 %
June 2019
812 000
-25.91 %
May 2019
1 096 000
39.44 %
April 2019
786 000
-24.78 %
March 2019
1 045 000
-12.33 %
February 2019
1 192 000
-24.84 %
January 2019
1 586 000
13.37 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 04.12.2020 08.12.2020 Thema: Exercise and eat healthy. Living. Travel. Handicraft instructions.
2 20.01.2021 28.12.2020 30.12.2020 Thema: Easy everyday meals. Get your personal finances in order. Anti-age. 8 pages of crossword puzzles for subscribers.
3 03.02.2021 13.01.2021 15.01.2021 Thema: SPECIAL HANDICRAFTS ISSUE. Large knitting package – patterns and ideas. Pension. Travel.
4 17.02.2021 27.01.2021 29.01.2021 Thema: Indoor plants. Vitamins. Baking. Travel. 8 pages of crossword puzzles for subscribers.
5 03.03.2021 10.02.2021 12.02.2021 Thema: Kitchens. Spring travel. Eye health. Handicraft instructions.
6 17.03.2021 24.02.2021 26.02.2021 Thema: Easter treats. Lovely, affordable fashion. 8 pages of crossword puzzles for subscribers.
7 01.04.2021 11.03.2021 15.03.2021 Thema: SPECIAL GARDEN ISSUE. New gardening tools. Ideas and tips for the home gardener. Handicraft instructions. Inheritance. Travel.
8 14.04.2021 24.03.2021 26.03.2021 Thema: Good seasonal food. Health-monitoring devices and instruments. Top hair care products. 8 pages of crossword puzzles for subscribers.
9 05.05.2021 14.04.2021 16.04.2021 Thema: SPECIAL TRAVEL ISSUE. Best domestic destinations near you. Get your personal finances in order. Outdoor furniture. Handicraft instructions.
10 19.05.2021 29.04.2021 03.05.2021 Thema: Cars and transport. Wild herbs – the best recipes. Beauty. 8 pages of crossword puzzles for subscribers.
11 02.06.2021 11.05.2021 14.05.2021 Thema: Start of the summer cottage season. Pension. Holiday health kit. Travel. Handicraft instructions.
12 16.06.2021 26.05.2021 28.05.2021 Thema: Midsummer BBQ treats. Sun protection. 8 pages of crossword puzzles for subscribers.
13 14.07.2021 22.06.2021 24.06.2021 Thema: Domestic travel. Get your personal finances in order. Handicraft instructions.
14 28.07.2021 07.07.2021 09.07.2021 Thema: New preservation ideas. Well-being for the mind and body. 8 pages of crossword puzzles for subscribers.
15 11.08.2021 21.07.2021 23.07.2021 Thema: What’s new in inheritance. Travel. Handicraft instructions.
16 25.08.2021 04.08.2021 06.08.2021 Thema: Workouts & exercise equipment. Cooking with the autumn harvest. Beauty. 8 pages of crossword puzzles for subscribers.
17 08.09.2021 18.08.2021 20.08.2021 Thema: SPECIAL HEALTH ISSUE. Nutrition. Exercise and eat healthy. Medicine, health products and services. Autumn in the garden and on the balcony. Domestic mini-vacation.
18 22.09.2021 01.09.2021 03.09.2021 Thema: Lights. Eyeglasses. Anti-age. Delicious autumn foods. 8 pages of crossword puzzles for subscribers.
19 06.10.2021 15.09.2021 17.09.2021 Thema: SPECIAL FINANCES ISSUE. Living. Easy, affordable local vacation. Interior: something nice for your home.
20 20.10.2021 29.09.2021 01.10.2021 Thema: Lovely lingerie fashion. Gourmets guide to wines. Oral health. Books. 8 pages of crossword puzzles for subscribers.
21 03.11.2021 13.10.2021 15.10.2021 Thema: SPECIAL HANDICRAFTS ISSUE. Knitting – lovely patters and ideas. Hotel and spa holidays. Pension. Travel.
22 17.11.2021 27.10.2021 29.10.2021 Thema: Good sleep and relaxation. Wonderful foods. 8 pages of crossword puzzles for subscribers.
23 01.12.2021 10.11.2021 12.11.2021 Thema: Easy Christmas crafts. Get your personal finances in order. Well-being for the mind and body. Eye health.
24 15.12.2021 24.11.2021 26.11.2021 Thema: New treats for New Year celebrations. Skin care. 8 pages of crossword puzzles for subscribers.
1 29.12.2021 08.12.2021 10.12.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 13195 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 15177 €

1/1 monikanavainen

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 7150 €

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 8012 €

1/1 monikanavainen

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 8012 €

1/1 monikanavainen

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 8228 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4774 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4774 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 4090 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 4090 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3448 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3448 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3448 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 288 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % ET
Readers %
ET
Amount of readers
SexWomen5172207 360
Men492880 640
Age15-24 y1312 880
25-34 y1412 880
35-44 y1425 760
45-54 y14720 160
55-64 y161543 200
65+ y2873210 240
Gender + ageFemale 15-29 years1012 880
Female 30-49 years14411 520
Female 50+ years2866190 080
Male 15-29 years1000
Male 30-49 years1412 880
Male 50+ years242777 760
Household positionLives at home with parents712 880
Lives alone253086 400
Lives with spouse3857164 160
Lives with spouse and children251028 800
Single parent212 880
Other212 880
ProfessionTop Management312 880
white-collar worker, higher-level14617 280
White-collar worker14720 160
Worker1138 640
Farmer112 880
Other entrepreneur425 760
Pensioner3176218 880
Student, pupil1212 880
Homewife, home dad100
Unemployed312 880
Other412 880
No answer212 880
EducationElementary school61234 560
Secondary school71028 800
Vocational302983 520
High school141028 800
University of Applied Sciences181337 440
University242469 120
Something else238 640
Size of the household1 pers273189 280
2 pers3858167 040
3 pers14617 280
4 pers1338 640
5+ pers812 880
Household income (gross)Below 20 000 € /y131234 560
20 000 - 35 000 € /y223189 280
35 001 - 50 000 € /y202160 480
50 001 - 85 000 € /y211748 960
85 001 - 100 000 € /y538 640
Over 100 000 € /y6411 520
Don't want to tell6823 040
Can't say / No answer8411 520
Decision-maker in grocery purchasesYes9494270 720
Don't know6514 400
Can not say000
HousingApartment342880 640
Row house or semi-detached house172160 480
Detached house4445129 600
Farm3514 400
Something else112 880
Can not say000
Ownership of housingOwner-occupied residence7388253 440
Rented residence231028 800
Right of residence apartment212 880
Something else112 880
Can not say100
Cottage or holiday home in regular useYes4151146 880
No5849141 120
Can not say100
Number of cars in householdOne car4759169 920
Two cars292366 240
Three or more cars9514 400
No car141234 560
Advertising ban at the door / mailboxYes231440 320
No7686247 680
Can not say112 880
lifecycleIn paid job, entrepreneur, freelancer, farmer512263 360
Temporarily absent (= time off from work, care or study, maternity leave)212 880
Retired3176218 880
Unemployed / laid off312 880
Schoolboy or student1212 880
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes251028 800
No251131 680
Can't say / No answer5179227 520
Health services used in the householdPublic health services8592264 960
Employer - funded health care services482160 480
Private, self-funded healthcare services3950144 000
Private health insurance services211131 680
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191543 200
Turku or Tampere8617 280
Oulu4411 520
70 000 - 150 000 inhabitants town131543 200
Urban municipality262880 640
Conurbation161954 720
Countryside131337 440
Pets in householdCat161028 800
Dog261851 840
Some other pet525 760
No pets6173210 240
Family with kidsYes341131 680
No6689256 320
Use of glasses or contact lensesYes6889256 320
No321131 680
How often different content is read
The frequency of reading: Print magazinesDaily143189 280
5-6 days a week51234 560
1-4 days a week3037106 560
Monthly261543 200
Rarely1938 640
Never425 760
Can not say000
The frequency of reading: Magazine content in digital formatDaily191543 200
5-6 days a week6514 400
1-4 days a week191748 960
Monthly161337 440
Rarely262777 760
Never132263 360
Can not say112 880
The frequency of reading: Print newspapers or afternoon papersDaily3467192 960
5-6 days a week6617 280
1-4 days a week251440 320
Monthly14411 520
Rarely17617 280
Never425 760
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5142120 960
5-6 days a week111028 800
1-4 days a week181543 200
Monthly7720 160
Rarely91440 320
Never51131 680
Can not say012 880
The frequency of reading: Free and free delivery newspapersDaily71028 800
5-6 days a week5720 160
1-4 days a week4054155 520
Monthly191337 440
Rarely211234 560
Never738 640
Can not say225 760
The frequency of watching: Free online TV servicesDaily192160 480
5-6 days a week10925 920
1-4 days a week302777 760
Monthly191748 960
Rarely151646 080
Never5823 040
Can not say112 880
The frequency of watching: Pay TV and streaming servicesDaily17823 040
5-6 days a week10411 520
1-4 days a week191028 800
Monthly9720 160
Rarely111028 800
Never3459169 920
Can not say125 760
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4875216 000
5-6 days a week10823 040
1-4 days a week19823 040
Monthly10411 520
Rarely925 760
Never325 760
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily4057164 160
5-6 days a week12925 920
1-4 days a week221440 320
Monthly9617 280
Rarely9411 520
Never7925 920
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2443123 840
5-6 days a week7823 040
1-4 days a week182160 480
Monthly11720 160
Rarely251234 560
Never14720 160
Can not say225 760
The frequency of listening: Programs of commercial radio channelsDaily201440 320
5-6 days a week11720 160
1-4 days a week232057 600
Monthly131234 560
Rarely182366 240
Never142469 120
Can not say112 880
The frequency of listening: PodcastsDaily312 880
5-6 days a week200
1-4 days a week838 640
Monthly12514 400
Rarely262057 600
Never4566190 080
Can not say4617 280
User frequency and following: Social mediaDaily5645129 600
5-6 days a week6617 280
1-4 days a week8925 920
Monthly4411 520
Rarely6514 400
Never203086 400
Can not say112 880
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1138 640
5-6 days a week512 880
1-4 days a week10514 400
Monthly8617 280
Rarely242983 520
Never4055158 400
Can not say112 880
User frequency: Instant messaging Daily6442120 960
5-6 days a week101234 560
1-4 days a week101543 200
Monthly4823 040
Rarely3411 520
Never91748 960
Can not say112 880
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5983239 040
No401748 960
Can not say100
I tend to buy tabloidsYes92057 600
No8980230 400
Can not say112 880
A paid Finnish magazine is subscribed to my household (print or digital)Yes4969198 720
No493086 400
Can not say212 880
I tend to buy single copy magazinesYes182263 360
No8076218 880
Can not say225 760

ET magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.