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FIT

Fit is the most popular sports and wellness media in Finland. Fit brings energy into an
everyday life and helps dreams come true. Fit provides motivation for exercising, healthy
eating, life changes and finding an inner balance with easy tips that work amongst the
hectic life. In every issue you fi nd the newest trends and news from the world of fi tness
and sports, concrete training tips, food and wellness stories, light recipes, and interviews
with interesting people. All in a well informed and motivating package.

Magazine's website: http://fokusmedia.fi/tuotteet/fit/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki
Magazine's email etunimi.sukunimi@fokusmedia.fi
Päätoimittaja Päivi Ekola

Circulation or copies

Issues per year 10

Readership

Readership 46 000
Total reach 68 000
How many times read 2.1
Minutes of reading 40 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 09.12.2020 Thema: Find the joy of the movement. The perfect foundation fitness programme. Buyer’s guide to workout leggings. Testing convenience soups. Tips for winter skincare.
2 03.02.2021 08.01.2021 Thema: Inspiring winter sports. Sporty base layers. Energising citrus recipes. Scalp issues.
3 03.03.2021 04.02.2021 Thema: Get ready for running season: runner’s yoga routine, train the feet, new equipment. Pasta recipes. Treat your lips.
4 07.04.2021 10.03.2021 Thema: Cycling season is here: find the right bike, build a great squat habit, new gadgets. Testing protein snacks. Water-free cosmetics.
5 12.05.2021 16.04.2021 Thema: Hiking guide: best trails, equipment, and foods. Fix your posture. Filling salads. Sunscreens.
6 16.06.2021 20.05.2021 Thema: Quick outdoors workout. Train your middle. Fall for trail running. Testing light summer drinks. Veggie BBQ. Turn your sauna into a home spa.
7 11.08.2021 14.07.2021 Thema: Workout energy: three motivation-boosting routines. Sports fashion of the season. Quick and nourishing breakfasts. Pamper your body.
8 15.09.2021 19.08.2021 Thema: Weekday meals: find your rhythm, nutrition guide, easy dinner recipes. More muscle. Glowing skin.
9 20.10.2021 24.09.2021 Thema: Home workout: quick routines, equipment and best online workouts and apps. Strong joints. Sandwiches. Allergy-friendly cosmetics.
10 24.11.2021 29.10.2021 Thema: Beat stress: gentle sports, best tips and relaxing home outfits. Feel-good treats. Organic makeup.

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2/1

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Size excluding margin: 414 x 280 mm

4-colour price 5750 €

2/1

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4-colour price 5950 €

1/1

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Size excluding margin: 207 x 280 mm

4-colour price 3250 €

1/1 takasivu

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Size excluding margin: 207 x 245 mm

4-colour price 3500 €

1/2

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Size excluding margin: 97 x 280 mm

4-colour price 1900 €

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Size excluding margin: 207 x 135 mm

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1/4

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2. ja 3. kansi

Position: 2. Cover

Size including margin: 207 x 280 mm

4-colour price 3575 €

Info about inserts

Technical data

Size mm 207 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer MDM Print , Paino

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Tekstejä ei saa sijoittaa 5 mm lähemmäksi sivun reunaa.

Readers: 46 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % FIT
Readers %
FIT
Amount of readers
SexWomen518036 800
Men49209 200
Age15-24 y13156 900
25-34 y14219 660
35-44 y143114 260
45-54 y14188 280
55-64 y16125 520
65+ y2931 380
Gender + ageFemale 15-29 years102411 040
Female 30-49 years144018 400
Female 50+ years28177 820
Male 15-29 years1031 380
Male 30-49 years14104 600
Male 50+ years2462 760
Household positionLives at home with parents773 220
Lives alone27188 280
Lives with spouse372712 420
Lives with spouse and children234018 400
Single parent241 840
Other331 380
ProfessionTop Management452 300
white-collar worker, higher-level15209 200
White-collar worker132511 500
Worker10104 600
Farmer11460
Other entrepreneur373 220
Pensioner3141 840
Student, pupil12135 980
Homewife, home dad11460
Unemployed352 300
Other462 760
No answer331 380
EducationElementary school61460
Secondary school731 380
Vocational292913 340
High school13167 360
University of Applied Sciences182611 960
University252411 040
Something else21460
Size of the household1 pers28219 660
2 pers392611 960
3 pers14198 740
4 pers122310 580
5+ pers7104 600
Household income (gross)Below 20 000 € /y13115 060
20 000 - 35 000 € /y21209 200
35 001 - 50 000 € /y20198 740
50 001 - 85 000 € /y21219 660
85 001 - 100 000 € /y694 140
Over 100 000 € /y673 220
Don't want to tell662 760
Can't say / No answer762 760
Decision-maker in grocery purchasesYes949744 620
Don't know631 380
Can not say100
HousingApartment343315 180
Row house or semi-detached house17177 820
Detached house444621 160
Farm431 380
Something else100
Can not say000
Ownership of housingOwner-occupied residence747333 580
Rented residence222411 040
Right of residence apartment22920
Something else11460
Can not say100
Cottage or holiday home in regular useYes413616 560
No586328 980
Can not say11460
Number of cars in householdOne car463415 640
Two cars304118 860
Three or more cars10104 600
No car14156 900
Advertising ban at the door / mailboxYes242712 420
No767333 580
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer507434 040
Temporarily absent (= time off from work, care or study, maternity leave)12920
Retired3141 840
Unemployed / laid off352 300
Schoolboy or student12135 980
Housewife or father11460
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes233315 180
No253817 480
Can't say / No answer512812 880
Health services used in the householdPublic health services858539 100
Employer - funded health care services497132 660
Private, self-funded healthcare services383817 480
Private health insurance services212812 880
No health care100
Can not say11460
Type of municipality (7 class)Greater Helsinki192511 500
Turku or Tampere883 680
Oulu462 760
70 000 - 150 000 inhabitants town13104 600
Urban municipality272712 420
Conurbation16135 980
Countryside13115 060
Pets in householdCat172210 120
Dog263616 560
Some other pet583 680
No pets604822 080
Family with kidsYes315223 920
No694822 080
Use of glasses or contact lensesYes686228 520
No323817 480
How often different content is read
The frequency of reading: Print magazinesDaily15115 060
5-6 days a week431 380
1-4 days a week283214 720
Monthly253415 640
Rarely21167 360
Never531 380
Can not say000
The frequency of reading: Magazine content in digital formatDaily202411 040
5-6 days a week552 300
1-4 days a week19209 200
Monthly16167 360
Rarely252913 340
Never1362 760
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily342611 960
5-6 days a week541 840
1-4 days a week233214 720
Monthly14188 280
Rarely19167 360
Never541 840
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535525 300
5-6 days a week1094 140
1-4 days a week17177 820
Monthly673 220
Rarely973 220
Never541 840
Can not say000
The frequency of reading: Free and free delivery newspapersDaily673 220
5-6 days a week552 300
1-4 days a week424118 860
Monthly18188 280
Rarely202411 040
Never852 300
Can not say11460
The frequency of watching: Free online TV servicesDaily17198 740
5-6 days a week10115 060
1-4 days a week313315 180
Monthly20209 200
Rarely15135 980
Never641 840
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15198 740
5-6 days a week10135 980
1-4 days a week192812 880
Monthly994 140
Rarely11115 060
Never35188 280
Can not say11460
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily482812 880
5-6 days a week10115 060
1-4 days a week192812 880
Monthly11156 900
Rarely10156 900
Never32920
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily382812 880
5-6 days a week13167 360
1-4 days a week233114 260
Monthly9104 600
Rarely10115 060
Never741 840
Can not say01460
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily24125 520
5-6 days a week762 760
1-4 days a week17177 820
Monthly11135 980
Rarely263214 720
Never14198 740
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily182310 580
5-6 days a week10135 980
1-4 days a week232511 500
Monthly13135 980
Rarely20177 820
Never1683 680
Can not say100
The frequency of listening: PodcastsDaily341 840
5-6 days a week22920
1-4 days a week9146 440
Monthly12177 820
Rarely263214 720
Never442913 340
Can not say41460
User frequency and following: Social mediaDaily567634 960
5-6 days a week662 760
1-4 days a week962 760
Monthly331 380
Rarely541 840
Never1973 220
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11177 820
5-6 days a week583 680
1-4 days a week11135 980
Monthly8125 520
Rarely242411 040
Never402611 960
Can not say11460
User frequency: Instant messaging Daily648237 720
5-6 days a week1083 680
1-4 days a week1062 760
Monthly42920
Rarely31460
Never91460
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595023 000
No404922 540
Can not say11460
I tend to buy tabloidsYes973 220
No899242 320
Can not say11460
A paid Finnish magazine is subscribed to my household (print or digital)Yes504420 240
No495525 300
Can not say21460
I tend to buy single copy magazinesYes182812 880
No807032 200
Can not say22920

FIT magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.