Finnish Magazine Rate Cards

Gloria

The most fabulous women’s magazine and the biggest fashion magazine in Finland, this lifestyle brand embracing a wonderful life is visually bold, stylish, beautiful and optimistic. Gloria always walks on the sunny side of the street and fights against the gloom – we want to show that there is beauty and good in this world and that life is enjoyed! In addition to fashion and beauty, Gloria also features super interesting people and surprising individuals, business, travel, restaurants and wines, current events and phenomena. The most impressive content of Gloria are its stunning fashion editorials and helpful fashion and beauty articles that make sure our readers always know what is ’in’, what they should invest in and what are the best style tips. Gloria is a luxury and eye candy that brings joy and beauty to life. It's an experience that feeds dreams, indulges and relaxes. Responsibly and ethically. Gloria gives you a moment of me time above everyday life!

Magazine's website: www.gloria.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	09 1201
Email	yrityspalvelu@sanoma.fi
Contact person	Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi
Www	http://media.sanoma.fi/

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Töölönlahdenkatu2 00100 Helsinki
Postal address	PL 20 00089 Sanoma
Phone	09 1201
Magazine's email	gloria@sanoma.com
Päätoimittaja	Kristiina Raitala

Circulation or copies

Issues per year	11

Readership

Readership	96 000
Total reach	103 000
How many times read	1.6
Minutes of reading	49 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.gloria.fi

Average weekly reach Source: FIAM

August 2023

7 895

60.89 %

July 2023

4 907

-46.47 %

June 2023

9 167

30.99 %

May 2023

6 998

-13.13 %

April 2023

8 056

-12.11 %

March 2023

9 166

-26.84 %

February 2023

12 529

96.69 %

January 2023

6 370

33.88 %

December 2022

4 758

-31.1 %

November 2022

6 906

26.3 %

October 2022

5 468

-5.02 %

September 2022

5 757

-19.58 %

Average weekly pageviews Source: FIAM

August 2023

14 355

47.2 %

July 2023

9 752

-38.87 %

June 2023

15 952

21.25 %

May 2023

13 156

-10.97 %

April 2023

14 777

-12.63 %

March 2023

16 913

-29.37 %

February 2023

23 945

98.68 %

January 2023

12 052

34.36 %

December 2022

8 970

-24.02 %

November 2022

11 806

3.12 %

October 2022

11 449

-0.23 %

September 2022

11 475

-17.92 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	12.12.2022	14.12.2022		Thema: Fashion and beauty trends. Home spa.
2	01.02.2023	09.01.2023	11.01.2023		Thema: Sporty winter fashion. Hair.
3	01.03.2023	06.02.2023	08.02.2023		Thema: Spring fashion trends. Accessories. Makeup for glasses wearers and the most beautiful frames.
4	05.04.2023	13.03.2023	15.03.2023		Thema: Spring makeup and beauty trends. Most effective treatments.
5	03.05.2023	06.04.2023	12.04.2023		Thema: Fashion and fragrances for spring parties. Sunscreens and sunglasses.
6 - 7	01.06.2023	09.05.2023	11.05.2023		Thema: Summer fashion and the best beauty products for holidays and travel. Swimwear.
8	02.08.2023	10.07.2023	12.07.2023		Thema: Late summer looks for going back to work. Anti-age.
9	06.09.2023	14.08.2023	16.08.2023		Thema: Big fashion issue. Watches.
10	04.10.2023	11.09.2023	13.09.2023		Thema: Beautiful casual autumn fashion. Coats.
11	01.11.2023	09.10.2023	11.10.2023		Thema: Fashion and beauty for winter parties. Jewellery. Fragrances. Festive makeup,
12	05.12.2023	10.11.2023	14.11.2023		Thema: Best beauty products. Loveliest Christmas gift ideas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 20728 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 23838 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 22883 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 10364 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 11587 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 11587 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 12170 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 7453 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 7453 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 6426 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 6426 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 5461 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 5461 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 5461 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery	Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data	Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Ad material delivery

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

Technical data

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 96 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Gloria Readers %	Gloria Amount of readers
Readership (KMT 2023)	96 000
Total reach	103 000
Sex	Women	51	89	85 440
Sex	Men	49	11	10 560

Native language	Finnish	95	95	91 200
Native language	Swedish	5	5	4 800

Age	15-24 y	13	2	1 920
	25-34 y	14	8	7 680
	35-44 y	14	11	10 560
	45-54 y	14	16	15 360
	55-64 y	16	22	21 120
	65+ y	29	42	40 320

Gender + age	Female 15-29 years	10	4	3 840
	Female 30-49 years	14	21	20 160
	Female 50+ years	28	63	60 480
	Male 15-29 years	10	1	960
	Male 30-49 years	14	2	1 920
	Male 50+ years	24	8	7 680

Household position	Lives at home with parents	7	1	960
	Lives alone	28	31	29 760
	Lives with spouse	37	44	42 240
	Lives with spouse and children	24	19	18 240
	Single parent	2	3	2 880
	Other	3	2	1 920

Grandchildren under 18 years of age	Yes	21	28	26 880
	No	38	52	49 920
	No answer (under 45 year olds)	41	20	19 200

Profession	Top Management	4	7	6 720
	white-collar worker, higher-level	16	17	16 320
	White-collar worker	12	11	10 560
	Worker	10	4	3 840
	Farmer	1	0	0
	Other entrepreneur	3	3	2 880
	Pensioner	31	45	43 200
	Student, pupil	11	3	2 880
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 920
	Other	6	6	5 760
	No answer	3	2	1 920

Education	Elementary school	5	2	1 920
	Secondary school	7	5	4 800
	Vocational	28	22	21 120
	High school	14	11	10 560
	University of Applied Sciences	19	18	17 280
	University	27	38	36 480
	Something else	2	3	2 880

Size of the household	1 pers	28	32	30 720
	2 pers	38	44	42 240
	3 pers	14	11	10 560
	4 pers	12	9	8 640
	5+ pers	7	4	3 840

Household income (gross)	Below 20 000 € /y	11	7	6 720
	20 000 - 35 000 € /y	19	18	17 280
	35 001 - 50 000 € /y	20	23	22 080
	50 001 - 85 000 € /y	22	21	20 160
	85 001 - 100 000 € /y	7	7	6 720
	Over 100 000 € /y	9	16	15 360
	Don't want to tell	5	6	5 760
	Can't say / No answer	7	2	1 920

Decision-maker in grocery purchases	Yes	93	97	93 120
	Don't know	7	3	2 880
	Can not say	1	0	0

Housing	Apartment	32	35	33 600
	Row house or semi-detached house	15	17	16 320
	Detached house	47	43	41 280
	Farm	4	5	4 800
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	82	78 720
	Rented residence	20	15	14 400
	Right of residence apartment	2	2	1 920
	Something else	1	1	960
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	44 160
	No	59	53	50 880
	Can not say	1	1	960

Using AdBlocker or similar application	Yes	19	10	9 600
	No	76	86	82 560
	Can not say	5	5	4 800

Number of cars in household	One car	45	49	47 040
	Two cars	32	30	28 800
	Three or more cars	10	6	5 760
	No car	14	15	14 400

PUUTTUU	PUUTTUU	22	25	24 000
	PUUTTUU	67	56	53 760
	PUUTTUU	4	2	1 920
	PUUTTUU	8	10	9 600
	PUUTTUU	2	1	960
	PUUTTUU	8	13	12 480
	PUUTTUU	5	7	6 720

Advertising ban at the door / mailbox	Yes	24	23	22 080
	No	76	77	73 920
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	48	46 080
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	960
	Retired	31	45	43 200
	Unemployed / laid off	2	2	1 920
	Schoolboy or student	11	3	2 880
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	960
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	23	22 080
	No	25	23	22 080
	Can't say / No answer	50	53	50 880

Health services used in the household	Public health services	85	86	82 560
	Employer - funded health care services	49	43	41 280
	Private, self-funded healthcare services	39	56	53 760
	Private health insurance services	22	20	19 200
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	34	32 640
	Turku or Tampere	8	7	6 720
	Oulu	4	3	2 880
	70 000 - 150 000 inhabitants town	13	12	11 520
	Urban municipality	27	25	24 000
	Conurbation	16	10	9 600
	Countryside	13	9	8 640

Pets in household	Cat	17	15	14 400
	Dog	26	23	22 080
	Some other pet	5	4	3 840
	No pets	59	62	59 520

Family with kids	Yes	32	24	23 040
Family with kids	No	68	76	72 960

Use of glasses or contact lenses	Yes	67	82	78 720
Use of glasses or contact lenses	No	33	18	17 280
How often different content is read
The frequency of reading: Print magazines	Daily	15	28	26 880
	5-6 days a week	4	9	8 640
	1-4 days a week	26	32	30 720
	Monthly	24	24	23 040
	Rarely	23	6	5 760
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	21	20 160
	5-6 days a week	5	6	5 760
	1-4 days a week	19	17	16 320
	Monthly	15	19	18 240
	Rarely	24	18	17 280
	Never	14	18	17 280
	Can not say	1	1	960

The frequency of reading: Print newspapers or afternoon papers	Daily	30	52	49 920
	5-6 days a week	4	5	4 800
	1-4 days a week	23	19	18 240
	Monthly	13	11	10 560
	Rarely	21	10	9 600
	Never	7	3	2 880
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	54	51 840
	5-6 days a week	9	10	9 600
	1-4 days a week	16	13	12 480
	Monthly	6	6	5 760
	Rarely	9	7	6 720
	Never	6	10	9 600
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	5 760
	5-6 days a week	4	5	4 800
	1-4 days a week	44	48	46 080
	Monthly	17	19	18 240
	Rarely	20	17	16 320
	Never	9	6	5 760
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	17 280
	5-6 days a week	9	12	11 520
	1-4 days a week	30	31	29 760
	Monthly	23	18	17 280
	Rarely	15	11	10 560
	Never	7	8	7 680
	Can not say	1	1	960

The frequency of watching: Pay TV and streaming services	Daily	16	13	12 480
	5-6 days a week	10	7	6 720
	1-4 days a week	22	20	19 200
	Monthly	10	12	11 520
	Rarely	11	11	10 560
	Never	31	37	35 520
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	56	53 760
	5-6 days a week	9	9	8 640
	1-4 days a week	19	19	18 240
	Monthly	11	8	7 680
	Rarely	12	6	5 760
	Never	3	2	1 920
	Can not say	0	1	960

The frequency of watching: Programs of commercial TV channels	Daily	35	39	37 440
	5-6 days a week	12	13	12 480
	1-4 days a week	22	24	23 040
	Monthly	11	8	7 680
	Rarely	12	10	9 600
	Never	7	5	4 800
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	27	25 920
	5-6 days a week	7	9	8 640
	1-4 days a week	16	17	16 320
	Monthly	13	12	11 520
	Rarely	26	22	21 120
	Never	16	12	11 520
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	15	14 400
	5-6 days a week	10	8	7 680
	1-4 days a week	21	17	16 320
	Monthly	14	13	12 480
	Rarely	21	24	23 040
	Never	16	21	20 160
	Can not say	1	1	960

The frequency of listening: Podcasts	Daily	4	3	2 880
	5-6 days a week	3	4	3 840
	1-4 days a week	9	7	6 720
	Monthly	13	12	11 520
	Rarely	28	26	24 960
	Never	41	46	44 160
	Can not say	2	2	1 920

User frequency and following: Social media	Daily	57	53	50 880
	5-6 days a week	7	9	8 640
	1-4 days a week	8	9	8 640
	Monthly	3	2	1 920
	Rarely	6	5	4 800
	Never	19	21	20 160
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	7 680
	5-6 days a week	5	3	2 880
	1-4 days a week	11	9	8 640
	Monthly	8	8	7 680
	Rarely	22	24	23 040
	Never	40	47	45 120
	Can not say	1	1	960

User frequency: Instant messaging	Daily	68	68	65 280
	5-6 days a week	9	8	7 680
	1-4 days a week	10	10	9 600
	Monthly	3	3	2 880
	Rarely	3	2	1 920
	Never	8	9	8 640
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	71 040
	No	41	25	24 000
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	14	13 440
	No	90	85	81 600
	Can not say	2	2	1 920

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	60	57 600
	No	52	39	37 440
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	29	27 840
	No	81	70	67 200
	Can not say	2	1	960

PUUTTUU	PUUTTUU	13	17	16 320
	PUUTTUU	5	7	6 720
	PUUTTUU	7	10	9 600
	PUUTTUU	15	15	14 400
	PUUTTUU	8	7	6 720
	PUUTTUU	7	2	1 920
	PUUTTUU	10	8	7 680
	PUUTTUU	6	7	6 720
	PUUTTUU	9	7	6 720
	PUUTTUU	9	9	8 640
	PUUTTUU	4	8	7 680
	PUUTTUU	5	5	4 800
	PUUTTUU	13	16	15 360
	PUUTTUU	8	12	11 520
	PUUTTUU	13	11	10 560
	PUUTTUU	7	9	8 640
	PUUTTUU	8	6	5 760
	PUUTTUU	3	2	1 920
	PUUTTUU	56	58	55 680
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	58	55 680
	PUUTTUU	40	39	37 440
	PUUTTUU	2	2	1 920

PUUTTUU	PUUTTUU	87	91	87 360
	PUUTTUU	11	8	7 680
	PUUTTUU	1	1	960

PUUTTUU	PUUTTUU	73	80	76 800
	PUUTTUU	25	18	17 280
	PUUTTUU	2	1	960

PUUTTUU	PUUTTUU	81	85	81 600
	PUUTTUU	18	14	13 440
	PUUTTUU	2	2	1 920

PUUTTUU	PUUTTUU	57	51	48 960
	PUUTTUU	41	48	46 080
	PUUTTUU	1	1	960

PUUTTUU	PUUTTUU	30	29	27 840
	PUUTTUU	63	64	61 440
	PUUTTUU	7	7	6 720

PUUTTUU	PUUTTUU	84	91	87 360
	PUUTTUU	15	9	8 640
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	41	39 360
	PUUTTUU	57	58	55 680
	PUUTTUU	2	1	960

PUUTTUU	PUUTTUU	86	84	80 640
	PUUTTUU	14	15	14 400
	PUUTTUU	1	1	960

PUUTTUU	PUUTTUU	30	29	27 840
	PUUTTUU	65	66	63 360
	PUUTTUU	5	4	3 840

PUUTTUU	PUUTTUU	39	41	39 360
	PUUTTUU	60	58	55 680
	PUUTTUU	1	1	960

PUUTTUU	PUUTTUU	67	77	73 920
	PUUTTUU	30	21	20 160
	PUUTTUU	3	3	2 880

PUUTTUU	PUUTTUU	67	81	77 760
	PUUTTUU	31	17	16 320
	PUUTTUU	3	2	1 920

PUUTTUU	PUUTTUU	67	70	67 200
	PUUTTUU	30	28	26 880
	PUUTTUU	2	3	2 880

Gloria magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Gloria Readers %	Gloria Amount of readers
Attitude towards advertising: Newspapers	Positive	77	83	79 680
	Can not say	4	2	1 920
	Negative	18	15	14 400

Attitude towards advertising: Magazines	Positive	77	84	80 640
	Can not say	5	2	1 920
	Negative	19	13	12 480

Attitude towards advertising: Free and local newspapers	Positive	82	89	85 440
	Can not say	5	3	2 880
	Negative	13	8	7 680

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	52 800
	Can not say	8	12	11 520
	Negative	37	33	31 680

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	35 520
	Can not say	12	18	17 280
	Negative	47	44	42 240

Attitude towards advertising: Blogs	Positive	30	27	25 920
	Can not say	27	33	31 680
	Negative	41	40	38 400

Attitude towards advertising: Newsletters to email	Positive	19	20	19 200
	Can not say	2	2	1 920
	Negative	79	77	73 920

Attitude towards advertising: Other websites	Positive	43	40	38 400
	Can not say	10	13	12 480
	Negative	46	47	45 120

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	52 800
	Can not say	3	3	2 880
	Negative	40	42	40 320

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	34	32 640
	Can not say	6	5	4 800
	Negative	53	61	58 560

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	72	69 120
	Can not say	4	3	2 880
	Negative	28	24	23 040

Attitude towards advertising: Out-of-home advertising	Positive	66	66	63 360
	Can not say	6	5	4 800
	Negative	29	30	28 800

Gloria magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Gloria Readers %	Gloria Amount of readers
I relax and get inspired by magazines	Agree	77	88	84 480
	Disagree	15	7	6 720
	Can not say	7	4	3 840

I experience pampering moments with magazines	Agree	50	67	64 320
	Disagree	39	26	24 960
	Can not say	10	7	6 720

A professional magazine keeps me up to date on professional matters	Agree	70	76	72 960
	Disagree	17	13	12 480
	Can not say	12	11	10 560

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	82 560
	Disagree	10	7	6 720
	Can not say	9	7	6 720

Finnish magazines offer reliable comparisons and tests	Agree	68	71	68 160
	Disagree	18	17	16 320
	Can not say	14	12	11 520

Finnish magazines offer reliable product recommendations	Agree	64	69	66 240
	Disagree	21	17	16 320
	Can not say	15	14	13 440

Finnish magazines are of high quality	Agree	81	91	87 360
	Disagree	12	6	5 760
	Can not say	7	3	2 880

I follow important magazines on social media	Agree	32	29	27 840
	Disagree	60	65	62 400
	Can not say	8	6	5 760

I read important magazines from cover to cover	Agree	52	66	63 360
	Disagree	43	32	30 720
	Can not say	5	2	1 920

Ads are part of the content of the magazine	Agree	64	71	68 160
	Disagree	31	26	24 960
	Can not say	5	3	2 880

Ads in magazines make new things familiar	Agree	67	72	69 120
	Disagree	28	25	24 000
	Can not say	6	4	3 840

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	51	48 960
	Disagree	42	43	41 280
	Can not say	6	5	4 800

I have purchased products based on the ad in magazine	Agree	46	55	52 800
	Disagree	49	41	39 360
	Can not say	6	4	3 840

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	75	72 000
	Disagree	35	23	22 080
	Can not say	4	2	1 920

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	51	48 960
	Disagree	55	43	41 280
	Can not say	6	6	5 760

I rely on product recommendations from bloggers and tubers	Agree	21	15	14 400
	Disagree	66	65	62 400
	Can not say	14	19	18 240

Gloria magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Gloria Readers %	Gloria Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	14 400
	Newspapers	14	20	19 200
	Magazine websites	7	7	6 720
	Newspaper websites	7	8	7 680
	Blogs	2	1	960
	Social media	12	7	6 720
	Other websites	42	33	31 680
	Television	10	9	8 640
	Radio	1	2	1 920
	Direct mail	10	12	11 520
	None of the above	40	48	46 080

Information sources, consumer electronics and information technology	Print magazines	15	19	18 240
	Newspapers	19	31	29 760
	Magazine websites	10	11	10 560
	Newspaper websites	9	11	10 560
	Blogs	5	5	4 800
	Social media	23	19	18 240
	Other websites	50	43	41 280
	Television	17	17	16 320
	Radio	3	3	2 880
	Direct mail	36	44	42 240
	None of the above	16	13	12 480

Information sources, beauty care and cosmetics	Print magazines	18	37	35 520
	Newspapers	8	15	14 400
	Magazine websites	9	16	15 360
	Newspaper websites	5	7	6 720
	Blogs	8	10	9 600
	Social media	25	29	27 840
	Other websites	16	18	17 280
	Television	12	14	13 440
	Radio	2	1	960
	Direct mail	16	26	24 960
	None of the above	47	30	28 800

Information sources, travel	Print magazines	17	28	26 880
	Newspapers	15	26	24 960
	Magazine websites	10	17	16 320
	Newspaper websites	9	13	12 480
	Blogs	10	13	12 480
	Social media	31	33	31 680
	Other websites	48	47	45 120
	Television	16	18	17 280
	Radio	3	3	2 880
	Direct mail	10	14	13 440
	None of the above	29	24	23 040

Information sources, style and fashion	Print magazines	24	46	44 160
	Newspapers	14	23	22 080
	Magazine websites	12	21	20 160
	Newspaper websites	7	9	8 640
	Blogs	9	12	11 520
	Social media	32	37	35 520
	Other websites	34	37	35 520
	Television	17	19	18 240
	Radio	1	2	1 920
	Direct mail	25	31	29 760
	None of the above	30	17	16 320

Information sources, building and renovating	Print magazines	20	29	27 840
	Newspapers	16	24	23 040
	Magazine websites	9	13	12 480
	Newspaper websites	7	9	8 640
	Blogs	6	7	6 720
	Social media	20	19	18 240
	Other websites	33	29	27 840
	Television	18	20	19 200
	Radio	2	2	1 920
	Direct mail	28	33	31 680
	None of the above	32	30	28 800

Information sources, food, cooking and baking	Print magazines	37	55	52 800
	Newspapers	28	45	43 200
	Magazine websites	20	28	26 880
	Newspaper websites	17	22	21 120
	Blogs	14	15	14 400
	Social media	38	37	35 520
	Other websites	34	32	30 720
	Television	28	29	27 840
	Radio	6	5	4 800
	Direct mail	26	29	27 840
	None of the above	13	6	5 760

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	10 560
	Newspapers	12	21	20 160
	Magazine websites	3	5	4 800
	Newspaper websites	5	7	6 720
	Blogs	1	2	1 920
	Social media	10	10	9 600
	Other websites	24	20	19 200
	Television	11	11	10 560
	Radio	2	2	1 920
	Direct mail	17	22	21 120
	None of the above	52	49	47 040

Information sources, decorating and furniture purchases	Print magazines	24	40	38 400
	Newspapers	16	24	23 040
	Magazine websites	11	17	16 320
	Newspaper websites	7	8	7 680
	Blogs	8	10	9 600
	Social media	26	28	26 880
	Other websites	31	31	29 760
	Television	18	21	20 160
	Radio	1	1	960
	Direct mail	30	37	35 520
	None of the above	27	18	17 280

Information sources, saving and investing	Print magazines	9	12	11 520
	Newspapers	10	15	14 400
	Magazine websites	6	8	7 680
	Newspaper websites	9	11	10 560
	Blogs	6	8	7 680
	Social media	16	14	13 440
	Other websites	30	26	24 960
	Television	6	8	7 680
	Radio	3	4	3 840
	Direct mail	3	4	3 840
	None of the above	49	50	48 000

Information sources, health and wellbeing products / services	Print magazines	14	25	24 000
	Newspapers	15	24	23 040
	Magazine websites	7	12	11 520
	Newspaper websites	6	8	7 680
	Blogs	5	7	6 720
	Social media	21	24	23 040
	Other websites	37	38	36 480
	Television	12	13	12 480
	Radio	2	3	2 880
	Direct mail	17	23	22 080
	None of the above	38	30	28 800

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	16 320
	Newspapers	19	29	27 840
	Magazine websites	7	11	10 560
	Newspaper websites	8	11	10 560
	Blogs	5	6	5 760
	Social media	22	22	21 120
	Other websites	41	38	36 480
	Television	13	14	13 440
	Radio	1	1	960
	Direct mail	31	35	33 600
	None of the above	29	24	23 040

Gloria magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Gloria Readers %	Gloria Amount of readers
PUUTTUU	Cars, motor vehicles	26	14	13 440
	Well-being and health	53	76	72 960
	Charity work	14	24	23 040
	Self development	32	43	41 280
	PUUTTUU	15	22	21 120
	PUUTTUU	17	5	4 800
	PUUTTUU	16	43	41 280
	PUUTTUU	27	49	47 040
	PUUTTUU	55	66	63 360
	PUUTTUU	34	38	36 480
	PUUTTUU	32	60	57 600
	PUUTTUU	26	27	25 920
	PUUTTUU	53	53	50 880
	PUUTTUU	10	2	1 920
	PUUTTUU	22	59	56 640
	PUUTTUU	35	48	46 080
	PUUTTUU	30	31	29 760
	PUUTTUU	56	60	57 600
	PUUTTUU	16	5	4 800
	PUUTTUU	40	44	42 240
	PUUTTUU	33	48	46 080
	PUUTTUU	39	33	31 680
	PUUTTUU	40	56	53 760
	PUUTTUU	40	49	47 040
	PUUTTUU	23	25	24 000
	PUUTTUU	31	69	66 240
	PUUTTUU	36	38	36 480
	PUUTTUU	36	52	49 920
	PUUTTUU	46	45	43 200
	PUUTTUU	11	8	7 680
	PUUTTUU	23	11	10 560
	PUUTTUU	33	39	37 440
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	48	46 080
	Repair and construction products	40	37	35 520
	Domestic appliances	39	41	39 360
	Electronics or IT products	50	44	42 240
	Cars	18	15	14 400
	Clothing and footwear	82	87	83 520
	Eyeglasses, contact lenses or sunglasses	35	39	37 440
	Sports clothing, footwear or equipment	60	62	59 520
	Saving or investing products or services	26	26	24 960
	Cosmetics and beauty products	45	67	64 320
	Mobile phones	31	30	28 800
	Travels	37	46	44 160
	Products and services for health and well-being	58	72	69 120
	None of the above	2	1	960

Intentions to purchase within 12 months	Furniture and furnishings	29	33	31 680
	Repair and construction products	36	36	34 560
	Domestic appliances	20	21	20 160
	Electronics or IT products	28	22	21 120
	Cars	14	8	7 680
	Clothing and footwear	65	71	68 160
	Eyeglasses, contact lenses or sunglasses	27	36	34 560
	Sports clothing, footwear or equipment	43	44	42 240
	Saving or investing products or services	22	22	21 120
	Cosmetics and beauty products	36	55	52 800
	Mobile phones	16	15	14 400
	Travels	41	47	45 120
	Products and services for health and well-being	46	62	59 520
	None of the above	7	4	3 840

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	960
	Buying an apartment	11	11	10 560
	Home renovation	29	30	28 800
	Buying a car	25	21	20 160
	Buying a boat	3	3	2 880
	None of these	50	51	48 960

Will consider switching over the next 12 months	Bank	7	5	4 800
	Insurance company	10	5	4 800
	electric company	18	14	13 440
	Internet Connection	8	6	5 760
	Phone-subscription	12	10	9 600
	None of the above	47	54	51 840
	Can not say	19	20	19 200

Use of extra money	Magazines, books, movies	17	26	24 960
	Eating, drinking, partying in a restaurant	32	32	30 720
	Exercises and sports equipment	26	23	22 080
	Cultural events (eg. concerts, theater, festivals)	33	49	47 040
	Renovation, interior design	25	27	25 920
	Health services and personal well-being	21	33	31 680
	Travel	40	52	49 920
	Consumer electronics and IT equipment, mobile phones	16	8	7 680
	Clothes, shoes and bags	23	26	24 960
	Home services (cleaning and other housekeeping services)	6	13	12 480
	Car, boat, motorcycle	13	7	6 720
	Cosmetics and beauty care	10	18	17 280
	Saving, investing	46	45	43 200
	Other	8	8	7 680
	There is no extra money left after mandatory expenses	8	7	6 720
	Can not say	3	1	960
Planning on buying/doing in the next 12 months

Gloria magazine's reader profile / Source NRS 2023

Gloria

Advertisement sales

Contact info

Circulation or copies

Readership

Online audience

Average weekly reach Source: FIAM

Average weekly pageviews Source: FIAM

Timetable

Advertisement rates

2/1

2/1

2/1

1/1

1/1

1/1

1/1

1/2

1/2

1/3

1/3

1/4

1/4

1/4

Technical data

Printing house

Technical info / material

Readers: 96 000 / KMT 2023 Download magazine graphs (PDF)

Hei! Oletko tyytyväinen Mediakortit.fi-sivustoon?