HS Kuukausiliite
Kuukausiliite tells great stories about Finland and abroad. It relies on image and quality journalism. The magazine is known for its cleverly written and well-researched stories and its elegant visual appearance. The articles in Kuukausiliite stick in your mind, and they'll be talked about years from now. For the advertiser, Kuukausiliite provides high-quality media to build a brand. Nearly 800,000 purchasing and quality-conscious readers spend more money than average on things like tourism and cultural events.
Issues per year
12 issues per year
Magazine website
Timetables
| Issue | Issue | Booking Date | Material Date | Themes and info |
|---|---|---|---|---|
| 1 | 6.1.2024 | 20.12.2023 | 22.12.2023 | |
| 2 | 3.2.2024 | 17.1.2024 | 22.1.2024 | |
| 3 | 2.3.2024 | 14.2.2024 | 19.2.2024 | |
| 4 | 6.4.2024 | 20.3.2024 | 25.3.2024 | |
| 5 | 4.5.2024 | 17.4.2024 | 22.4.2024 | |
| 6 | 1.6.2024 | 15.5.2024 | 20.5.2024 | |
| 7 | 6.7.2024 | 19.6.2024 | 24.6.2024 | |
| 8 | 3.8.2024 | 17.7.2024 | 22.7.2024 | |
| 9 | 7.9.2024 | 21.8.2024 | 26.8.2024 | |
| 10 | 5.10.2024 | 18.9.2024 | 23.9.2024 | |
| 11 | 2.11.2024 | 16.10.2024 | 21.10.2024 | |
| 12 | 7.12.2024 | 20.11.2024 | 25.11.2024 |
Ei aikatauluja vuodelle 2025.
Prices
| Ad | Placement | Size | Bleed | Price (tax 0%) | Info |
|---|---|---|---|---|---|
| 2/1 monikanavainen landscape | Not specified | 460 x 297 mm | 5 mm | 33 796 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | First spread | 460 x 297 mm | 5 mm | 37 170 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 2/1 monikanavainen landscape | Second spread | 460 x 297 mm | 5 mm | 37 170 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Not specified | 230 x 297 mm | 5 mm | 18 278 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 monikanavainen portrait | Sisällysluettelon viereinen sivu | 230 x 297 mm | 5 mm | 20 108 € | In addition to print ad, 204.000 digital impressions on hs.fi. |
| 1/1 portrait | Back cover | 230 x 272 mm | 5 mm | 18 645 € | |
| 1/2 portrait | Not specified | 112 x 297 mm | 5 mm | 10 971 € | |
| 1/2 landscape | Not specified | 230 x 146 mm | 5 mm | 10 971 € | |
| 1/4 portrait | Not specified | 60 x 297 mm | 5 mm | 5 655 € | |
| 1/4 square | Not specified | 112 x 146 mm | 5 mm | 5 655 € | *) size without marginal Prices valid until 31.12.2024 |
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Placement | Size | Bleed | Price (tax 0%) | Prices valid until 31.12.2024 |
|---|
Size
230 x 297 mm
Printing method
Offset
Binding
Stiftaus
Printer
PunaMusta Oy
Delivery of ad material and instructions
Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
ICC profile
Technical information
Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.
Terms of delivery
Check the delivery conditions from the publisher
| Ad | Description | Size | Price (tax 0%)  |
Prices valid until 31.12.2024 |
|---|
| Ad | Description | Size | Price (tax 0%) |
Prices valid until 31.12.2024 |
|---|
Readers
Readers
741 000
Total reach
How many times read
0,0
Minutes of reading
72 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023
NRS Facts
| Reader profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Sex | Women | 51 | 55 | 407 550 |
| Men | 49 | 45 | 333 450 | |
| Native language | Finnish | 95 | 96 | 711 360 |
| Swedish | 5 | 4 | 29 640 | |
| Age | 15-24 y | 13 | 4 | 29 640 |
| 25-34 y | 14 | 7 | 51 870 | |
| 35-44 y | 14 | 10 | 74 100 | |
| 45-54 y | 14 | 13 | 96 330 | |
| 55-64 y | 16 | 18 | 133 380 | |
| 65+ y | 29 | 47 | 348 270 | |
| Gender + age | Female 15-29 years | 10 | 3 | 22 230 |
| Female 30-49 years | 14 | 11 | 81 510 | |
| Female 50+ years | 28 | 40 | 296 400 | |
| Male 15-29 years | 10 | 4 | 29 640 | |
| Male 30-49 years | 14 | 9 | 66 690 | |
| Male 50+ years | 24 | 32 | 237 120 | |
| Household position | Lives at home with parents | 7 | 2 | 14 820 |
| Lives alone | 28 | 27 | 200 070 | |
| Lives with spouse | 37 | 46 | 340 860 | |
| Lives with spouse and children | 24 | 20 | 148 200 | |
| Single parent | 2 | 3 | 22 230 | |
| Other | 3 | 3 | 22 230 | |
| Grandchildren under 18 years of age | Yes | 21 | 28 | 207 480 |
| No | 38 | 51 | 377 910 | |
| No answer (under 45 year olds) | 41 | 21 | 155 610 | |
| Education | Elementary school | 5 | 2 | 14 820 |
| Secondary school | 7 | 5 | 37 050 | |
| Vocational | 28 | 17 | 125 970 | |
| High school | 14 | 11 | 81 510 | |
| University of Applied Sciences | 19 | 17 | 125 970 | |
| University | 27 | 46 | 340 860 | |
| Something else | 2 | 2 | 14 820 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 703 950 |
| No | 7 | 5 | 37 050 | |
| Can not say | 1 | 0 | 0 | |
| Use of glasses or contact lenses | Yes | 67 | 80 | 592 800 |
| No | 33 | 20 | 148 200 | |
| Size of the household | 1 pers | 28 | 28 | 207 480 |
| 2 pers | 38 | 47 | 348 270 | |
| 3 pers | 14 | 11 | 81 510 | |
| 4 pers | 12 | 9 | 66 690 | |
| 5+ pers | 7 | 4 | 29 640 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 44 460 |
| 20 000 - 35 000 € /y | 19 | 16 | 118 560 | |
| 35 001 - 50 000 € /y | 20 | 20 | 148 200 | |
| 50 001 - 85 000 € /y | 22 | 25 | 185 250 | |
| 85 001 - 100 000 € /y | 7 | 9 | 66 690 | |
| Over 100 000 € /y | 9 | 14 | 103 740 | |
| Dont want to tell | 5 | 6 | 44 460 | |
| Cant say / No answer | 7 | 3 | 22 230 | |
| Family with kids | Yes | 32 | 23 | 170 430 |
| No | 68 | 77 | 570 570 | |
| Pets in household | Cat | 17 | 12 | 88 920 |
| Dog | 26 | 20 | 148 200 | |
| Some other pet | 5 | 4 | 29 640 | |
| No pets | 59 | 68 | 503 880 | |
| Health services used in the household | Public health services | 85 | 85 | 629 850 |
| Employer - funded health care services | 49 | 42 | 311 220 | |
| Private, self-funded healthcare services | 39 | 52 | 385 320 | |
| Private health insurance services | 22 | 20 | 148 200 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 35 | 259 350 |
| Row house or semi-detached house | 15 | 17 | 125 970 | |
| Detached house | 47 | 44 | 326 040 | |
| Farm | 4 | 3 | 22 230 | |
| Something else | 1 | 1 | 7 410 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 85 | 629 850 |
| Rented residence | 20 | 12 | 88 920 | |
| Right of residence apartment | 2 | 2 | 14 820 | |
| Something else | 1 | 1 | 7 410 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 49 | 363 090 |
| No | 59 | 50 | 370 500 | |
| Can not say | 1 | 1 | 7 410 | |
| Number of cars in household | One car | 45 | 51 | 377 910 |
| Two cars | 32 | 29 | 214 890 | |
| Three or more cars | 10 | 6 | 44 460 | |
| No car | 14 | 14 | 103 740 | |
| Type of car, if buying now | New | 22 | 29 | 214 890 |
| Used | 67 | 57 | 422 370 | |
| Company car | 4 | 3 | 22 230 | |
| Leasing (personal) | 8 | 12 | 88 920 | |
| Shared car | 2 | 2 | 14 820 | |
| Doesn't use a car | 8 | 10 | 74 100 | |
| Can not say | 5 | 6 | 44 460 | |
| Advertising ban at the door / mailbox | Yes | 24 | 24 | 177 840 |
| No | 76 | 76 | 563 160 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 12 | 88 920 |
| No | 76 | 82 | 607 620 | |
| Can not say | 5 | 5 | 37 050 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 37 | 274 170 |
| Turku or Tampere | 8 | 7 | 51 870 | |
| Oulu | 4 | 2 | 14 820 | |
| 70 000 - 150 000 inhabitants town | 13 | 10 | 74 100 | |
| Urban municipality | 27 | 25 | 185 250 | |
| Conurbation | 16 | 11 | 81 510 | |
| Countryside | 13 | 8 | 59 280 | Source: NRS 2023 |
| How often different content is read | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| The frequency of reading: Print magazines | Daily | 15 | 25 | 185 250 |
| 5-6 days a week | 4 | 6 | 44 460 | |
| 1-4 days a week | 26 | 33 | 244 530 | |
| Monthly | 24 | 22 | 163 020 | |
| Rarely | 23 | 12 | 88 920 | |
| Never | 7 | 2 | 14 820 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 19 | 140 790 |
| 5-6 days a week | 5 | 6 | 44 460 | |
| 1-4 days a week | 19 | 18 | 133 380 | |
| Monthly | 15 | 15 | 111 150 | |
| Rarely | 24 | 25 | 185 250 | |
| Never | 14 | 16 | 118 560 | |
| Can not say | 1 | 1 | 7 410 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 53 | 392 730 |
| 5-6 days a week | 4 | 6 | 44 460 | |
| 1-4 days a week | 23 | 21 | 155 610 | |
| Monthly | 13 | 8 | 59 280 | |
| Rarely | 21 | 9 | 66 690 | |
| Never | 7 | 2 | 14 820 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 57 | 422 370 |
| 5-6 days a week | 9 | 8 | 59 280 | |
| 1-4 days a week | 16 | 13 | 96 330 | |
| Monthly | 6 | 5 | 37 050 | |
| Rarely | 9 | 10 | 74 100 | |
| Never | 6 | 7 | 51 870 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 6 | 44 460 |
| 5-6 days a week | 4 | 5 | 37 050 | |
| 1-4 days a week | 44 | 46 | 340 860 | |
| Monthly | 17 | 19 | 140 790 | |
| Rarely | 20 | 19 | 140 790 | |
| Never | 9 | 5 | 37 050 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 17 | 125 970 |
| 5-6 days a week | 9 | 11 | 81 510 | |
| 1-4 days a week | 30 | 33 | 244 530 | |
| Monthly | 23 | 20 | 148 200 | |
| Rarely | 15 | 11 | 81 510 | |
| Never | 7 | 8 | 59 280 | |
| Can not say | 1 | 1 | 7 410 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 88 920 |
| 5-6 days a week | 10 | 8 | 59 280 | |
| 1-4 days a week | 22 | 21 | 155 610 | |
| Monthly | 10 | 8 | 59 280 | |
| Rarely | 11 | 10 | 74 100 | |
| Never | 31 | 40 | 296 400 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national broadcaster) TV channels | Daily | 45 | 61 | 452 010 |
| 5-6 days a week | 9 | 11 | 81 510 | |
| 1-4 days a week | 19 | 15 | 111 150 | |
| Monthly | 11 | 7 | 51 870 | |
| Rarely | 12 | 5 | 37 050 | |
| Never | 3 | 1 | 7 410 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 38 | 281 580 |
| 5-6 days a week | 12 | 14 | 103 740 | |
| 1-4 days a week | 22 | 24 | 177 840 | |
| Monthly | 11 | 9 | 66 690 | |
| Rarely | 12 | 9 | 66 690 | |
| Never | 7 | 6 | 44 460 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national broadcaster) radio-channels | Daily | 22 | 33 | 244 530 |
| 5-6 days a week | 7 | 8 | 59 280 | |
| 1-4 days a week | 16 | 16 | 118 560 | |
| Monthly | 13 | 13 | 96 330 | |
| Rarely | 26 | 19 | 140 790 | |
| Never | 16 | 11 | 81 510 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 15 | 111 150 |
| 5-6 days a week | 10 | 8 | 59 280 | |
| 1-4 days a week | 21 | 20 | 148 200 | |
| Monthly | 14 | 14 | 103 740 | |
| Rarely | 21 | 22 | 163 020 | |
| Never | 16 | 20 | 148 200 | |
| Can not say | 1 | 1 | 7 410 | |
| The frequency of listening: Podcasts | Daily | 4 | 3 | 22 230 |
| 5-6 days a week | 3 | 3 | 22 230 | |
| 1-4 days a week | 9 | 8 | 59 280 | |
| Monthly | 13 | 12 | 88 920 | |
| Rarely | 28 | 27 | 200 070 | |
| Never | 41 | 45 | 333 450 | |
| Can not say | 2 | 3 | 22 230 | |
| User frequency and following: Social media | Daily | 57 | 48 | 355 680 |
| 5-6 days a week | 7 | 9 | 66 690 | |
| 1-4 days a week | 8 | 9 | 66 690 | |
| Monthly | 3 | 3 | 22 230 | |
| Rarely | 6 | 7 | 51 870 | |
| Never | 19 | 23 | 170 430 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 7 | 51 870 |
| 5-6 days a week | 5 | 3 | 22 230 | |
| 1-4 days a week | 11 | 9 | 66 690 | |
| Monthly | 8 | 7 | 51 870 | |
| Rarely | 22 | 22 | 163 020 | |
| Never | 40 | 51 | 377 910 | |
| Can not say | 1 | 1 | 7 410 | |
| User frequency: Instant messaging | Daily | 68 | 60 | 444 600 |
| 5-6 days a week | 9 | 11 | 81 510 | |
| 1-4 days a week | 10 | 11 | 81 510 | |
| Monthly | 3 | 3 | 22 230 | |
| Rarely | 3 | 4 | 29 640 | |
| Never | 8 | 10 | 74 100 | |
| Can not say | 0 | 0 | 0 | Source: NRS 2023 |
| Consumer claims | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I enjoy shopping | Completely agree | 14 | 11 | 81 510 |
| Partially agree | 44 | 41 | 303 810 | |
| Partially disagree | 30 | 33 | 244 530 | |
| Completely disagree | 10 | 13 | 96 330 | |
| Can not say | 2 | 2 | 14 820 | |
| I prefer domestic products | Completely agree | 32 | 36 | 266 760 |
| Partially agree | 55 | 54 | 400 140 | |
| Partially disagree | 10 | 9 | 66 690 | |
| Completely disagree | 1 | 0 | 0 | |
| Can not say | 1 | 1 | 7 410 | |
| I consciously make responsible choices in my consumption | Completely agree | 18 | 23 | 170 430 |
| Partially agree | 55 | 57 | 422 370 | |
| Partially disagree | 20 | 15 | 111 150 | |
| Completely disagree | 5 | 3 | 22 230 | |
| Can not say | 2 | 2 | 14 820 | |
| When shopping, quality is more important to me than price | Completely agree | 23 | 28 | 207 480 |
| Partially agree | 58 | 59 | 437 190 | |
| Partially disagree | 16 | 11 | 81 510 | |
| Completely disagree | 2 | 1 | 7 410 | |
| Can not say | 2 | 1 | 7 410 | |
| I usually choose the cheapest option | Completely agree | 11 | 7 | 51 870 |
| Partially agree | 46 | 43 | 318 630 | |
| Partially disagree | 35 | 42 | 311 220 | |
| Completely disagree | 6 | 7 | 51 870 | |
| Can not say | 1 | 1 | 7 410 | |
| In my circle of friends, I am often the first to try new things | Completely agree | 5 | 5 | 37 050 |
| Partially agree | 25 | 23 | 170 430 | |
| Partially disagree | 38 | 42 | 311 220 | |
| Completely disagree | 25 | 24 | 177 840 | |
| Can not say | 7 | 7 | 51 870 | |
| I prefer local shops and services | Completely agree | 27 | 31 | 229 710 |
| Partially agree | 57 | 59 | 437 190 | |
| Partially disagree | 13 | 9 | 66 690 | |
| Completely disagree | 2 | 1 | 7 410 | |
| Can not say | 1 | 1 | 7 410 | |
| In my opinion, money is for consumption and not for saving | Completely agree | 5 | 4 | 29 640 |
| Partially agree | 36 | 37 | 274 170 | |
| Partially disagree | 46 | 46 | 340 860 | |
| Completely disagree | 11 | 11 | 81 510 | |
| Can not say | 2 | 1 | 7 410 | |
| I often take advantage of discount and campaign prices in my purchases | Completely agree | 35 | 27 | 200 070 |
| Partially agree | 51 | 57 | 422 370 | |
| Partially disagree | 11 | 12 | 88 920 | |
| Completely disagree | 3 | 3 | 22 230 | |
| Can not say | 1 | 1 | 7 410 | |
| I want to see advertising targeted to me based on my online behavior | Completely agree | 4 | 3 | 22 230 |
| Partially agree | 26 | 22 | 163 020 | |
| Partially disagree | 32 | 32 | 237 120 | |
| Completely disagree | 33 | 38 | 281 580 | |
| Can not say | 5 | 4 | 29 640 | |
| When I want a certain brand of product, the price doesn't matter | Completely agree | 8 | 8 | 59 280 |
| Partially agree | 31 | 34 | 251 940 | |
| Partially disagree | 38 | 38 | 281 580 | |
| Completely disagree | 22 | 19 | 140 790 | |
| Can not say | 1 | 1 | 7 410 | |
| I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) | Completely agree | 16 | 18 | 133 380 |
| Partially agree | 51 | 55 | 407 550 | |
| Partially disagree | 23 | 20 | 148 200 | |
| Completely disagree | 7 | 5 | 37 050 | |
| Can not say | 3 | 2 | 14 820 | |
| Ecology is an important purchase reason for me | Completely agree | 15 | 19 | 140 790 |
| Partially agree | 52 | 57 | 422 370 | |
| Partially disagree | 24 | 19 | 140 790 | |
| Completely disagree | 7 | 3 | 22 230 | |
| Can not say | 3 | 1 | 7 410 | |
| I prefer well-known brands | Completely agree | 11 | 12 | 88 920 |
| Partially agree | 56 | 57 | 422 370 | |
| Partially disagree | 24 | 24 | 177 840 | |
| Completely disagree | 6 | 5 | 37 050 | |
| Can not say | 2 | 2 | 14 820 | Source: NRS 2023 |
| Attitude towards advertising in different media channels | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Newspapers | Very positive | 13 | 15 | 111 150 |
| Quite positively | 64 | 65 | 481 650 | |
| Quite negatively | 15 | 16 | 118 560 | |
| Very negative | 3 | 2 | 14 820 | |
| Can not say | 4 | 2 | 14 820 | |
| Magazines | Very positive | 14 | 15 | 111 150 |
| Quite positively | 63 | 67 | 496 470 | |
| Quite negatively | 15 | 14 | 103 740 | |
| Very negative | 4 | 2 | 14 820 | |
| Can not say | 5 | 3 | 22 230 | |
| Free and local newspapers | Very positive | 25 | 28 | 207 480 |
| Quite positively | 57 | 58 | 429 780 | |
| Quite negatively | 10 | 9 | 66 690 | |
| Very negative | 3 | 2 | 14 820 | |
| Can not say | 5 | 4 | 29 640 | |
| Newspaper/Magazine websites or applications | Very positive | 7 | 7 | 51 870 |
| Quite positively | 47 | 42 | 311 220 | |
| Quite negatively | 28 | 31 | 229 710 | |
| Very negative | 9 | 8 | 59 280 | |
| Can not say | 8 | 11 | 81 510 | |
| Social media (Facebook, Instagram etc.) | Very positive | 5 | 4 | 29 640 |
| Quite positively | 35 | 28 | 207 480 | |
| Quite negatively | 32 | 34 | 251 940 | |
| Very negative | 15 | 15 | 111 150 | |
| Can not say | 12 | 19 | 140 790 | |
| Blogs | Very positive | 3 | 2 | 14 820 |
| Quite positively | 27 | 23 | 170 430 | |
| Quite negatively | 27 | 26 | 192 660 | |
| Very negative | 14 | 16 | 118 560 | |
| Can not say | 27 | 33 | 244 530 | |
| Newsletters to email | Very positive | 2 | 1 | 7 410 |
| Quite positively | 17 | 15 | 111 150 | |
| Quite negatively | 35 | 34 | 251 940 | |
| Very negative | 44 | 48 | 355 680 | |
| Can not say | 2 | 2 | 14 820 | |
| Other websites | Very positive | 3 | 3 | 22 230 |
| Quite positively | 40 | 34 | 251 940 | |
| Quite negatively | 34 | 37 | 274 170 | |
| Very negative | 12 | 13 | 96 330 | |
| Can not say | 10 | 13 | 96 330 | |
| Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) | Very positive | 8 | 7 | 51 870 |
| Quite positively | 48 | 46 | 340 860 | |
| Quite negatively | 28 | 31 | 229 710 | |
| Very negative | 12 | 13 | 96 330 | |
| Can not say | 3 | 3 | 22 230 | |
| Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) | Very positive | 5 | 4 | 29 640 |
| Quite positively | 36 | 31 | 229 710 | |
| Quite negatively | 34 | 37 | 274 170 | |
| Very negative | 19 | 21 | 155 610 | |
| Can not say | 6 | 8 | 59 280 | |
| Home delivered advertisements and catalogues | Very positive | 20 | 18 | 133 380 |
| Quite positively | 49 | 51 | 377 910 | |
| Quite negatively | 16 | 16 | 118 560 | |
| Very negative | 12 | 11 | 81 510 | |
| Can not say | 4 | 4 | 29 640 | |
| Out-of-home advertising | Very positive | 12 | 10 | 74 100 |
| Quite positively | 54 | 53 | 392 730 | |
| Quite negatively | 22 | 26 | 192 660 | |
| Very negative | 7 | 5 | 37 050 | |
| Can not say | 6 | 6 | 44 460 | Source: NRS 2023 |
| Reading device and advertising effect | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| I relax and get inspired by magazines | Completely agree | 15 | 19 | 140 790 |
| Partially agree | 62 | 67 | 496 470 | |
| Partially disagree | 11 | 8 | 59 280 | |
| Completely disagree | 4 | 1 | 7 410 | |
| Can not say | 7 | 4 | 29 640 | |
| I experience pampering moments with magazines | Completely agree | 8 | 8 | 59 280 |
| Partially agree | 42 | 47 | 348 270 | |
| Partially disagree | 27 | 26 | 192 660 | |
| Completely disagree | 12 | 10 | 74 100 | |
| Can not say | 10 | 8 | 59 280 | |
| A professional magazine keeps me up to date on professional matters | Completely agree | 20 | 25 | 185 250 |
| Partially agree | 50 | 50 | 370 500 | |
| Partially disagree | 12 | 9 | 66 690 | |
| Completely disagree | 5 | 3 | 22 230 | |
| Can not say | 12 | 11 | 81 510 | |
| The industry specialty magazine provides information on my hobbies and interests | Completely agree | 31 | 36 | 266 760 |
| Partially agree | 50 | 51 | 377 910 | |
| Partially disagree | 7 | 5 | 37 050 | |
| Completely disagree | 3 | 2 | 14 820 | |
| Can not say | 9 | 6 | 44 460 | |
| Finnish magazines offer reliable comparisons and tests | Completely agree | 14 | 17 | 125 970 |
| Partially agree | 54 | 58 | 429 780 | |
| Partially disagree | 15 | 13 | 96 330 | |
| Completely disagree | 3 | 2 | 14 820 | |
| Can not say | 14 | 10 | 74 100 | |
| Finnish magazines offer reliable product recommendations | Completely agree | 9 | 9 | 66 690 |
| Partially agree | 55 | 58 | 429 780 | |
| Partially disagree | 18 | 18 | 133 380 | |
| Completely disagree | 3 | 2 | 14 820 | |
| Can not say | 15 | 12 | 88 920 | |
| Finnish magazines are of high quality | Completely agree | 21 | 24 | 177 840 |
| Partially agree | 60 | 64 | 474 240 | |
| Partially disagree | 10 | 7 | 51 870 | |
| Completely disagree | 2 | 1 | 7 410 | |
| Can not say | 7 | 4 | 29 640 | |
| I follow important magazines on social media | Completely agree | 7 | 5 | 37 050 |
| Partially agree | 25 | 21 | 155 610 | |
| Partially disagree | 25 | 25 | 185 250 | |
| Completely disagree | 35 | 43 | 318 630 | |
| Can not say | 8 | 7 | 51 870 | |
| I read important magazines from cover to cover | Completely agree | 18 | 21 | 155 610 |
| Partially agree | 34 | 41 | 303 810 | |
| Partially disagree | 28 | 25 | 185 250 | |
| Completely disagree | 15 | 10 | 74 100 | |
| Can not say | 5 | 3 | 22 230 | |
| Ads are part of the content of the magazine | Completely agree | 10 | 11 | 81 510 |
| Partially agree | 54 | 59 | 437 190 | |
| Partially disagree | 24 | 23 | 170 430 | |
| Completely disagree | 7 | 4 | 29 640 | |
| Can not say | 5 | 3 | 22 230 | |
| Ads in magazines make new things familiar | Completely agree | 11 | 11 | 81 510 |
| Partially agree | 56 | 58 | 429 780 | |
| Partially disagree | 21 | 22 | 163 020 | |
| Completely disagree | 7 | 6 | 44 460 | |
| Can not say | 6 | 3 | 22 230 | |
| I have applied for additional information about the journal advertised product, eg. Online | Completely agree | 13 | 12 | 88 920 |
| Partially agree | 39 | 38 | 281 580 | |
| Partially disagree | 24 | 27 | 200 070 | |
| Completely disagree | 18 | 19 | 140 790 | |
| Can not say | 6 | 3 | 22 230 | |
| I have purchased products based on the ad in magazine | Completely agree | 10 | 9 | 66 690 |
| Partially agree | 36 | 38 | 281 580 | |
| Partially disagree | 27 | 27 | 200 070 | |
| Completely disagree | 22 | 22 | 163 020 | |
| Can not say | 6 | 4 | 29 640 | |
| I'm trying out tips or guidelines (like recipes) in magazine ads | Completely agree | 13 | 14 | 103 740 |
| Partially agree | 47 | 49 | 363 090 | |
| Partially disagree | 22 | 23 | 170 430 | |
| Completely disagree | 13 | 11 | 81 510 | |
| Can not say | 4 | 2 | 14 820 | |
| I'm experimenting with product samples in magazines (like food or cosmetics) | Completely agree | 9 | 9 | 66 690 |
| Partially agree | 30 | 31 | 229 710 | |
| Partially disagree | 28 | 30 | 222 300 | |
| Completely disagree | 27 | 26 | 192 660 | |
| Can not say | 6 | 5 | 37 050 | |
| I rely on product recommendations from bloggers and tubers | Completely agree | 2 | 1 | 7 410 |
| Partially agree | 19 | 11 | 81 510 | |
| Partially disagree | 33 | 31 | 229 710 | |
| Completely disagree | 33 | 42 | 311 220 | |
| Can not say | 14 | 15 | 111 150 | Source: NRS 2023 |
| Use of information sources during the purchase process | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Information sources, cars and car purchase | Print magazines | 11 | 20 | 148 200 |
| Newspapers | 14 | 23 | 170 430 | |
| Magazine websites | 7 | 8 | 59 280 | |
| Newspaper websites | 7 | 8 | 59 280 | |
| Blogs | 2 | 1 | 7 410 | |
| Social media | 12 | 8 | 59 280 | |
| Other websites | 42 | 37 | 274 170 | |
| Television | 10 | 10 | 74 100 | |
| Radio | 1 | 2 | 14 820 | |
| Direct mail | 10 | 12 | 88 920 | |
| None of these | 40 | 40 | 296 400 | |
| Information sources, consumer electronics and information technology | Print magazines | 15 | 23 | 170 430 |
| Newspapers | 19 | 30 | 222 300 | |
| Magazine websites | 10 | 11 | 81 510 | |
| Newspaper websites | 9 | 11 | 81 510 | |
| Blogs | 5 | 4 | 29 640 | |
| Social media | 23 | 15 | 111 150 | |
| Other websites | 50 | 46 | 340 860 | |
| Television | 17 | 18 | 133 380 | |
| Radio | 3 | 3 | 22 230 | |
| Direct mail | 36 | 38 | 281 580 | |
| None of these | 16 | 16 | 118 560 | |
| Information sources, beauty care and cosmetics | Print magazines | 18 | 26 | 192 660 |
| Newspapers | 8 | 14 | 103 740 | |
| Magazine websites | 9 | 9 | 66 690 | |
| Newspaper websites | 5 | 7 | 51 870 | |
| Blogs | 8 | 6 | 44 460 | |
| Social media | 25 | 17 | 125 970 | |
| Other websites | 16 | 14 | 103 740 | |
| Television | 12 | 14 | 103 740 | |
| Radio | 2 | 2 | 14 820 | |
| Direct mail | 16 | 18 | 133 380 | |
| None of these | 47 | 45 | 333 450 | |
| Information sources, travel | Print magazines | 17 | 28 | 207 480 |
| Newspapers | 15 | 28 | 207 480 | |
| Magazine websites | 10 | 13 | 96 330 | |
| Newspaper websites | 9 | 12 | 88 920 | |
| Blogs | 10 | 10 | 74 100 | |
| Social media | 31 | 25 | 185 250 | |
| Other websites | 48 | 49 | 363 090 | |
| Television | 16 | 20 | 148 200 | |
| Radio | 3 | 3 | 22 230 | |
| Direct mail | 10 | 12 | 88 920 | |
| None of these | 29 | 24 | 177 840 | |
| Information sources, style and fashion | Print magazines | 24 | 38 | 281 580 |
| Newspapers | 14 | 22 | 163 020 | |
| Magazine websites | 12 | 14 | 103 740 | |
| Newspaper websites | 7 | 9 | 66 690 | |
| Blogs | 9 | 8 | 59 280 | |
| Social media | 32 | 24 | 177 840 | |
| Other websites | 34 | 33 | 244 530 | |
| Television | 17 | 17 | 125 970 | |
| Radio | 1 | 1 | 7 410 | |
| Direct mail | 25 | 26 | 192 660 | |
| None of these | 30 | 26 | 192 660 | |
| Information sources, building and renovating | Print magazines | 20 | 28 | 207 480 |
| Newspapers | 16 | 25 | 185 250 | |
| Magazine websites | 9 | 11 | 81 510 | |
| Newspaper websites | 7 | 9 | 66 690 | |
| Blogs | 6 | 5 | 37 050 | |
| Social media | 20 | 14 | 103 740 | |
| Other websites | 33 | 32 | 237 120 | |
| Television | 18 | 20 | 148 200 | |
| Radio | 2 | 2 | 14 820 | |
| Direct mail | 28 | 31 | 229 710 | |
| None of these | 32 | 29 | 214 890 | |
| Information sources, food, cooking and baking | Print magazines | 37 | 54 | 400 140 |
| Newspapers | 28 | 46 | 340 860 | |
| Magazine websites | 20 | 22 | 163 020 | |
| Newspaper websites | 17 | 22 | 163 020 | |
| Blogs | 14 | 13 | 96 330 | |
| Social media | 38 | 28 | 207 480 | |
| Other websites | 34 | 31 | 229 710 | |
| Television | 28 | 29 | 214 890 | |
| Radio | 6 | 4 | 29 640 | |
| Direct mail | 26 | 29 | 214 890 | |
| None of these | 13 | 10 | 74 100 | |
| Information sources, eyeglasses, contact lenses or sunglasses | Print magazines | 7 | 11 | 81 510 |
| Newspapers | 12 | 20 | 148 200 | |
| Magazine websites | 3 | 4 | 29 640 | |
| Newspaper websites | 5 | 6 | 44 460 | |
| Blogs | 1 | 1 | 7 410 | |
| Social media | 10 | 8 | 59 280 | |
| Other websites | 24 | 23 | 170 430 | |
| Television | 11 | 12 | 88 920 | |
| Radio | 2 | 1 | 7 410 | |
| Direct mail | 17 | 19 | 140 790 | |
| None of these | 52 | 49 | 363 090 | |
| Information sources, decorating and furniture purchases | Print magazines | 24 | 35 | 259 350 |
| Newspapers | 16 | 25 | 185 250 | |
| Magazine websites | 11 | 12 | 88 920 | |
| Newspaper websites | 7 | 7 | 51 870 | |
| Blogs | 8 | 7 | 51 870 | |
| Social media | 26 | 18 | 133 380 | |
| Other websites | 31 | 28 | 207 480 | |
| Television | 18 | 19 | 140 790 | |
| Radio | 1 | 1 | 7 410 | |
| Direct mail | 30 | 32 | 237 120 | |
| None of these | 27 | 24 | 177 840 | |
| Information sources, saving and investing | Print magazines | 9 | 14 | 103 740 |
| Newspapers | 10 | 18 | 133 380 | |
| Magazine websites | 6 | 7 | 51 870 | |
| Newspaper websites | 9 | 11 | 81 510 | |
| Blogs | 6 | 6 | 44 460 | |
| Social media | 16 | 12 | 88 920 | |
| Other websites | 30 | 29 | 214 890 | |
| Television | 6 | 7 | 51 870 | |
| Radio | 3 | 4 | 29 640 | |
| Direct mail | 3 | 3 | 22 230 | |
| None of these | 49 | 48 | 355 680 | |
| Information sources, health and wellbeing products / services | Print magazines | 14 | 21 | 155 610 |
| Newspapers | 15 | 23 | 170 430 | |
| Magazine websites | 7 | 9 | 66 690 | |
| Newspaper websites | 6 | 8 | 59 280 | |
| Blogs | 5 | 5 | 37 050 | |
| Social media | 21 | 17 | 125 970 | |
| Other websites | 37 | 35 | 259 350 | |
| Television | 12 | 13 | 96 330 | |
| Radio | 2 | 3 | 22 230 | |
| Direct mail | 17 | 20 | 148 200 | |
| None of these | 38 | 34 | 251 940 | |
| Information sources, purchase of sportswear, -footwear or -equipment | Print magazines | 12 | 18 | 133 380 |
| Newspapers | 19 | 30 | 222 300 | |
| Magazine websites | 7 | 8 | 59 280 | |
| Newspaper websites | 8 | 9 | 66 690 | |
| Blogs | 5 | 4 | 29 640 | |
| Social media | 22 | 16 | 118 560 | |
| Other websites | 41 | 38 | 281 580 | |
| Television | 13 | 13 | 96 330 | |
| Radio | 1 | 2 | 14 820 | |
| Direct mail | 31 | 33 | 244 530 | |
| None of these | 29 | 28 | 207 480 | Source: NRS 2023 |
| Buyer profile | All 15+ % | Magazine Readers % | Amount of readers | |
|---|---|---|---|---|
| Interests | Cars, motor vehicles | 26 | 23 | 170 430 |
| Well-being and health | 53 | 57 | 422 370 | |
| Charity work | 14 | 18 | 133 380 | |
| Self development | 32 | 32 | 237 120 | |
| Celebrities | 15 | 14 | 103 740 | |
| Fishing | 17 | 13 | 96 330 | |
| Beauty care and cosmetics | 16 | 14 | 103 740 | |
| Literature | 27 | 40 | 296 400 | |
| Domestic and foreign news | 55 | 68 | 503 880 | |
| Domestic travel | 34 | 36 | 266 760 | |
| Culture | 32 | 48 | 355 680 | |
| Crafts | 26 | 23 | 170 430 | |
| Nature and going outdoor | 53 | 59 | 437 190 | |
| Hunting | 10 | 7 | 51 870 | |
| Style and fashion | 22 | 21 | 155 610 | |
| Music and concerts | 35 | 39 | 288 990 | |
| Going on summer cottage | 30 | 29 | 214 890 | |
| Local affairs | 56 | 61 | 452 010 | |
| Computer/console/mobile playing | 16 | 8 | 59 280 | |
| Politics | 40 | 55 | 407 550 | |
| Gardening and plants | 33 | 39 | 288 990 | |
| Building and renovating | 39 | 39 | 288 990 | |
| Food and drink | 40 | 42 | 311 220 | |
| Cooking, baking, recipes | 40 | 41 | 303 810 | |
| Investment | 23 | 23 | 170 430 | |
| Decorating | 31 | 33 | 244 530 | |
| Economic and finances | 36 | 41 | 303 810 | |
| Travelling abroad | 36 | 37 | 274 170 | |
| Sports, exercising | 46 | 45 | 333 450 | |
| Sailing, boating | 11 | 11 | 81 510 | |
| Consumer electronics and information technology | 23 | 19 | 140 790 | |
| Environmental matters | 33 | 45 | 333 450 | |
| None of the above | 0 | 0 | 0 | |
| Purchases made and planned | ||||
| Planned acquisitions in the househould over the next 2 years | Building a house | 3 | 2 | 14 820 |
| Buying an apartment | 11 | 11 | 81 510 | |
| Home renovation | 29 | 31 | 229 710 | |
| Buying a car | 25 | 24 | 177 840 | |
| Buying a boat | 3 | 2 | 14 820 | |
| None of these | 50 | 48 | 355 680 | |
| Purchases in the last 12 months | Furniture and furnishings | 42 | 41 | 303 810 |
| Repair and construction products | 40 | 44 | 326 040 | |
| Domestic appliances | 39 | 43 | 318 630 | |
| Electronics or IT products | 50 | 50 | 370 500 | |
| Cars | 18 | 17 | 125 970 | |
| Clothing and footwear | 82 | 86 | 637 260 | |
| Eyeglasses, contact lenses or sunglasses | 35 | 38 | 281 580 | |
| Sports clothing, footwear or equipment | 60 | 62 | 459 420 | |
| Saving or investing products or services | 26 | 28 | 207 480 | |
| Cosmetics and beauty products | 45 | 50 | 370 500 | |
| Mobile phones | 31 | 31 | 229 710 | |
| Travels | 37 | 45 | 333 450 | |
| Products and services for health and well-being | 58 | 65 | 481 650 | |
| None of the above | 2 | 1 | 7 410 | |
| Intentions to purchase within 12 months | Furniture and furnishings | 29 | 27 | 200 070 |
| Repair and construction products | 36 | 40 | 296 400 | |
| Domestic appliances | 20 | 22 | 163 020 | |
| Electronics or IT products | 28 | 26 | 192 660 | |
| Cars | 14 | 12 | 88 920 | |
| Clothing and footwear | 65 | 69 | 511 290 | |
| Eyeglasses, contact lenses or sunglasses | 27 | 31 | 229 710 | |
| Sports clothing, footwear or equipment | 43 | 45 | 333 450 | |
| Saving or investing products or services | 22 | 24 | 177 840 | |
| Cosmetics and beauty products | 36 | 39 | 288 990 | |
| Mobile phones | 16 | 15 | 111 150 | |
| Travels | 41 | 52 | 385 320 | |
| Products and services for health and well-being | 46 | 53 | 392 730 | |
| None of the above | 7 | 4 | 29 640 | |
| Will consider switching over the next 12 months | Bank | 7 | 7 | 51 870 |
| Insurance company | 10 | 8 | 59 280 | |
| electric company | 18 | 18 | 133 380 | |
| Internet Connection | 8 | 7 | 51 870 | |
| Phone-subscription | 12 | 14 | 103 740 | |
| None of the above | 47 | 49 | 363 090 | |
| Can not say | 19 | 19 | 140 790 | |
| Uses of extra money | Magazines, books, movies | 17 | 24 | 177 840 |
| Eating, drinking, partying in a restaurant | 32 | 32 | 237 120 | |
| Exercise hobbies and equipment | 26 | 26 | 192 660 | |
| Cultural events (e.g. concerts, theater, festivals) | 33 | 45 | 333 450 | |
| Renovation, decoration | 25 | 27 | 200 070 | |
| Health services and one's own well-being | 21 | 25 | 185 250 | |
| Travelling | 40 | 50 | 370 500 | |
| Entertainment electronics and information technology equipment, mobile phones | 16 | 12 | 88 920 | |
| Clothes, shoes and bags | 23 | 21 | 155 610 | |
| Home services (cleaning and other housekeeping services) | 6 | 11 | 81 510 | |
| Car, boat, motorcycle | 13 | 10 | 74 100 | |
| Cosmetics and beauty care | 10 | 10 | 74 100 | |
| Saving, investing | 46 | 50 | 370 500 | |
| Other | 8 | 8 | 59 280 | |
| There is no extra money after mandatory expenses | 8 | 5 | 37 050 | |
| Can not say | 3 | 2 | 14 820 | Source: NRS 2023 |
Contact info
Media sales
- Sanoma Media Finland Oy
- Martinkyläntie 9 A, 4. krs.
- 01770 Vantaa
- yrityspalvelu@sanoma.fi
- www.sanoma.fi
- Mediamyynti Sanoma B2B
- yrityspalvelu@sanoma.fi
Media
Publisher
- Sanoma Media Finland Oy
Publisher
- Sanoma Media Finland Oy
Address
- Töölönlahdenkatu2
- 00100 Helsinki
Postal address
- PL 20
- 00089 Sanoma
Phone
- +358 9 1201