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HS Meidän perhe

Meidän Perhe magazine, loved by readers, has now been renewed! Every month, the new HS Meidän Perhe reliably and warmly talks about the phenomena that Finnish families are talking about right now. The magazine includes everything about family life and child growth. The readers of HS Meidän Perhe are looking for help managing everyday life, ideas for fun togetherness and support and tips on what to buy. HS Meidän Perhe reaches the Finnish families with children who make a lot of purchases, from cars to groceries.

Magazine's website: hs.fi/perhe Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email meidanperhe@sanoma.com
Esimies, HS Hyvinvointi ja elämä Merituuli Saikkonen

Circulation or copies

Issues per year 11

Readership

Readership 38 000
Total reach 78 000
How many times read 2,2
Minutes of reading 37 min
Sources KMT 2020

Online audience

Magazine's website http://www.meidanperhe.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
255 635
8.33 %
November 2019
235 976
-0.52 %
October 2019
237 213
25.49 %
September 2019
189 034
-4.84 %
August 2019
198 639
-1.37 %
July 2019
201 408
-7.06 %
June 2019
216 702
-24.04 %
May 2019
285 297
-0.01 %
April 2019
285 328
-29.82 %
March 2019
406 554
-8.35 %
February 2019
443 612
-10.04 %
January 2019
493 141
4.03 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
416 000
15.88 %
November 2019
359 000
-10.47 %
October 2019
401 000
59.76 %
September 2019
251 000
-23.48 %
August 2019
328 000
7.89 %
July 2019
304 000
-16.02 %
June 2019
362 000
-42.36 %
May 2019
628 000
30.83 %
April 2019
480 000
-35.83 %
March 2019
748 000
-21.51 %
February 2019
953 000
-6.29 %
January 2019
1 017 000
10.3 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 04.02.2021 14.01.2021 18.01.2021 Thema: Guide to family cars. Organize your home. Boost your child’s immunity. Fathers and feelings.
3 04.03.2021 11.02.2021 15.02.2021 Thema: Everyday meals. Negative age and tantrums of a small child. Birthday parties.
4 01.04.2021 11.03.2021 15.03.2021 Thema: More exercise as a family. When you child is ill.
5 06.05.2021 15.04.2021 19.04.2021 Thema: Fabulous mothers and Mother’s Day tips. Guide to bikes for families.
6 03.06.2021 12.05.2021 17.05.2021 Thema: Family holidays in Finland. Happier relationship.
7 01.07.2021 09.06.2021 11.06.2021 Thema: Sun protection. Enjoying treats. Grandparents as part of everyday family life. Children’s mobile phones.
8 05.08.2021 15.07.2021 19.07.2021 Thema: Big starting school issue. Best backpacks. Organize the childrens room.
9 02.09.2021 12.08.2021 16.08.2021 Thema: Easy snacks. Tips for family autumn holidays.
10 07.10.2021 16.09.2021 20.09.2021 Thema: Finances in a family with children. Better sleep for the whole family: babies, schoolchildren and adults.
11 04.11.2021 14.10.2021 18.10.2021 Thema: Fathers in children’s hobbies. Outdoor clothes for children.
12 02.12.2021 11.11.2021 15.11.2021 Thema: Calm quality time with the family. Spending time at home.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 12586 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 14474 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 13855 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 6293 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 6902 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 6902 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 7257 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4568 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 4568 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 3901 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 3901 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3299 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3299 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3299 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 38 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % HS Meidän perhe
Readers %
HS Meidän perhe
Amount of readers
SexWomen517829 640
Men49228 360
Age15-24 y1372 660
25-34 y14197 220
35-44 y144115 580
45-54 y14145 320
55-64 y1683 040
65+ y28124 560
Gender + ageFemale 15-29 years10124 560
Female 30-49 years144818 240
Female 50+ years28186 840
Male 15-29 years1031 140
Male 30-49 years14114 180
Male 50+ years2483 040
Household positionLives at home with parents741 520
Lives alone25155 700
Lives with spouse38228 360
Lives with spouse and children255621 280
Single parent231 140
Other21380
ProfessionTop Management341 520
white-collar worker, higher-level14217 980
White-collar worker14207 600
Worker1193 420
Farmer11380
Other entrepreneur431 140
Pensioner31134 940
Student, pupil1272 660
Homewife, home dad183 040
Unemployed341 520
Other451 900
No answer251 900
EducationElementary school662 280
Secondary school741 520
Vocational30269 880
High school1483 040
University of Applied Sciences18259 500
University242911 020
Something else22760
Size of the household1 pers27114 180
2 pers38207 600
3 pers14186 840
4 pers133212 160
5+ pers8197 220
Household income (gross)Below 20 000 € /y1372 660
20 000 - 35 000 € /y22228 360
35 001 - 50 000 € /y20197 220
50 001 - 85 000 € /y21259 500
85 001 - 100 000 € /y583 040
Over 100 000 € /y683 040
Don't want to tell651 900
Can't say / No answer851 900
Decision-maker in grocery purchasesYes949736 860
Don't know631 140
Can not say000
HousingApartment34269 880
Row house or semi-detached house17217 980
Detached house445019 000
Farm331 140
Something else11380
Can not say000
Ownership of housingOwner-occupied residence737930 020
Rented residence23186 840
Right of residence apartment21380
Something else11380
Can not say11380
Cottage or holiday home in regular useYes413714 060
No586223 560
Can not say11380
Number of cars in householdOne car474717 860
Two cars293613 680
Three or more cars993 420
No car1493 420
Advertising ban at the door / mailboxYes23228 360
No767829 640
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer516424 320
Temporarily absent (= time off from work, care or study, maternity leave)241 520
Retired31134 940
Unemployed / laid off341 520
Schoolboy or student1272 660
Housewife or father183 040
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes253212 160
No252911 020
Can't say / No answer513814 440
Health services used in the householdPublic health services859134 580
Employer - funded health care services486725 460
Private, self-funded healthcare services393914 820
Private health insurance services213111 780
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki19249 120
Turku or Tampere851 900
Oulu431 140
70 000 - 150 000 inhabitants town13114 180
Urban municipality262710 260
Conurbation16176 460
Countryside13145 320
Pets in householdCat16228 360
Dog263212 160
Some other pet593 420
No pets614918 620
Family with kidsYes347026 600
No663011 400
Use of glasses or contact lensesYes686323 940
No323714 060
How often different content is read
The frequency of reading: Print magazinesDaily14166 080
5-6 days a week551 900
1-4 days a week304115 580
Monthly262710 260
Rarely19103 800
Never400
Can not say000
The frequency of reading: Magazine content in digital formatDaily19228 360
5-6 days a week662 280
1-4 days a week19228 360
Monthly16228 360
Rarely26249 120
Never1351 900
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily343011 400
5-6 days a week6103 800
1-4 days a week253412 920
Monthly14134 940
Rarely17124 560
Never41380
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily515019 000
5-6 days a week11124 560
1-4 days a week18217 980
Monthly793 420
Rarely962 280
Never52760
Can not say000
The frequency of reading: Free and free delivery newspapersDaily751 900
5-6 days a week541 520
1-4 days a week403814 440
Monthly19217 980
Rarely21259 500
Never762 280
Can not say21380
The frequency of watching: Free online TV servicesDaily19186 840
5-6 days a week10145 320
1-4 days a week303312 540
Monthly19207 600
Rarely15134 940
Never52760
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily17217 980
5-6 days a week10134 940
1-4 days a week19228 360
Monthly983 040
Rarely11124 560
Never34249 120
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily483312 540
5-6 days a week10124 560
1-4 days a week193111 780
Monthly10103 800
Rarely9114 180
Never32760
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily403412 920
5-6 days a week12197 220
1-4 days a week22249 120
Monthly993 420
Rarely993 420
Never751 900
Can not say01380
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily24176 460
5-6 days a week762 280
1-4 days a week18176 460
Monthly1193 420
Rarely253111 780
Never14186 840
Can not say22760
The frequency of listening: Programs of commercial radio channelsDaily20228 360
5-6 days a week11166 080
1-4 days a week232710 260
Monthly13103 800
Rarely18124 560
Never14124 560
Can not say11380
The frequency of listening: PodcastsDaily32760
5-6 days a week21380
1-4 days a week872 660
Monthly12166 080
Rarely263011 400
Never454115 580
Can not say431 140
User frequency and following: Social mediaDaily567126 980
5-6 days a week672 660
1-4 days a week851 900
Monthly42760
Rarely631 140
Never20114 180
Can not say11380
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11124 560
5-6 days a week562 280
1-4 days a week10114 180
Monthly8134 940
Rarely242810 640
Never402911 020
Can not say11380
User frequency: Instant messaging Daily647930 020
5-6 days a week1083 040
1-4 days a week1072 660
Monthly400
Rarely31380
Never941 520
Can not say11380
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595019 000
No404918 620
Can not say11380
I tend to buy tabloidsYes962 280
No899335 340
Can not say11380
A paid Finnish magazine is subscribed to my household (print or digital)Yes494818 240
No494918 620
Can not say22760
I tend to buy single copy magazinesYes18249 120
No807327 740
Can not say231 140

HS Meidän perhe magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.