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HS Meidän perhe

Meidän Perhe magazine, loved by readers, has now been renewed! Every month, the new HS Meidän Perhe reliably and warmly talks about the phenomena that Finnish families are talking about right now. The magazine includes everything about family life and child growth. The readers of HS Meidän Perhe are looking for help managing everyday life, ideas for fun togetherness and support and tips on what to buy. HS Meidän Perhe reaches the Finnish families with children who make a lot of purchases, from cars to groceries.

Magazine's website: hs.fi/perhe Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email meidanperhe@sanoma.com
Päätoimittaja Merituuli Saikkonen

Circulation or copies

Issues per year 11

Readership

Readership 34 000
Total reach 66 000
How many times read 2.2
Minutes of reading 51 min
Sources NRS 2021

Online audience

Magazine's website http://www.hs.fi/Perhe

Average weekly reach Source: FIAM

July 2022
127 341
39.7 %
June 2022
91 156
-38.62 %
May 2022
148 515
-14.81 %
April 2022
174 335
41.11 %
March 2022
123 545
-15.04 %
February 2022
145 424
12.41 %
January 2022
129 369
0 %
January 2022
129 369

Average weekly pageviews Source: FIAM

July 2022
292 690
55.34 %
June 2022
188 414
-31.85 %
May 2022
276 489
-32.81 %
April 2022
411 514
74.55 %
March 2022
235 754
-25.19 %
February 2022
315 153
15.31 %
January 2022
273 315
0 %
January 2022
273 315

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 09.12.2021 13.12.2021 Thema: Finances in a family with children.
2 02.02.2022 11.01.2022 13.01.2022 Thema: Spending active time together as a family.
3 02.03.2022 08.02.2022 10.02.2022 Thema: Happier, healthier life for the whole family.
4 06.04.2022 15.03.2022 17.03.2022 Thema: Family hobbies.
5 04.05.2022 08.04.2022 12.04.2022 Thema: Best gift ideas for mothers.
6 - 7 01.06.2022 10.05.2022 12.05.2022 Thema: Summer in Finland, health.
8 03.08.2022 12.07.2022 14.07.2022 Thema: Starting school and day care.
9 31.08.2022 09.08.2022 11.08.2022 Thema: Best tips for the autumn holiday.
10 05.10.2022 13.09.2022 15.09.2022 Thema: More practical everyday life.
11 02.11.2022 11.10.2022 13.10.2022 Thema: Fathers and children together.
12 30.11.2022 08.11.2022 10.11.2022 Thema: Christmas and the best gift ideas.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 13039 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 14995 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 14354 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 6520 €

1/1

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 7150 €

1/1

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 7150 €

1/1

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 7518 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 4732 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 4732 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 4041 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 4041 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3418 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3418 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3418 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 34 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % HS Meidän perhe
Readers %
HS Meidän perhe
Amount of readers
SexWomen518328 220
Men49175 780
Age15-24 y1372 380
25-34 y14268 840
35-44 y143511 900
45-54 y14113 740
55-64 y1672 380
65+ y29144 760
Gender + ageFemale 15-29 years10155 100
Female 30-49 years144816 320
Female 50+ years28206 800
Male 15-29 years1031 020
Male 30-49 years1472 380
Male 50+ years2472 380
Household positionLives at home with parents751 700
Lives alone27134 420
Lives with spouse37227 480
Lives with spouse and children235418 360
Single parent22680
Other351 700
ProfessionTop Management441 360
white-collar worker, higher-level15206 800
White-collar worker13165 440
Worker1062 040
Farmer11340
Other entrepreneur331 020
Pensioner31165 440
Student, pupil1293 060
Homewife, home dad162 040
Unemployed351 700
Other462 040
No answer382 720
EducationElementary school641 360
Secondary school731 020
Vocational293210 880
High school13124 080
University of Applied Sciences18268 840
University25248 160
Something else200
Size of the household1 pers28155 100
2 pers39206 800
3 pers14196 460
4 pers12258 500
5+ pers7217 140
Household income (gross)Below 20 000 € /y13103 400
20 000 - 35 000 € /y21237 820
35 001 - 50 000 € /y20217 140
50 001 - 85 000 € /y21237 820
85 001 - 100 000 € /y682 720
Over 100 000 € /y682 720
Don't want to tell641 360
Can't say / No answer741 360
Decision-maker in grocery purchasesYes949632 640
Don't know631 020
Can not say11340
HousingApartment34258 500
Row house or semi-detached house17155 100
Detached house445619 040
Farm431 020
Something else11340
Can not say000
Ownership of housingOwner-occupied residence747726 180
Rented residence22175 780
Right of residence apartment22680
Something else12680
Can not say11340
Cottage or holiday home in regular useYes413812 920
No586120 740
Can not say11340
Number of cars in householdOne car463511 900
Two cars304214 280
Three or more cars10124 080
No car14103 400
Advertising ban at the door / mailboxYes24217 140
No767826 520
Can not say11340
lifecycleIn paid job, entrepreneur, freelancer, farmer505719 380
Temporarily absent (= time off from work, care or study, maternity leave)162 040
Retired31165 440
Unemployed / laid off351 700
Schoolboy or student1293 060
Housewife or father162 040
In the military or performing civilian service000
Other11340
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes23248 160
No253010 200
Can't say / No answer514615 640
Health services used in the householdPublic health services858328 220
Employer - funded health care services496522 100
Private, self-funded healthcare services384113 940
Private health insurance services213010 200
No health care11340
Can not say100
Type of municipality (7 class)Greater Helsinki19206 800
Turku or Tampere872 380
Oulu462 040
70 000 - 150 000 inhabitants town13103 400
Urban municipality27217 140
Conurbation16186 120
Countryside13196 460
Pets in householdCat17196 460
Dog263311 220
Some other pet572 380
No pets605117 340
Family with kidsYes316522 100
No693511 900
Use of glasses or contact lensesYes686120 740
No323913 260
How often different content is read
The frequency of reading: Print magazinesDaily15186 120
5-6 days a week431 020
1-4 days a week284013 600
Monthly25268 840
Rarely21113 740
Never51340
Can not say000
The frequency of reading: Magazine content in digital formatDaily20217 140
5-6 days a week562 040
1-4 days a week19268 840
Monthly16196 460
Rarely25227 480
Never1372 380
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily343311 220
5-6 days a week572 380
1-4 days a week233311 220
Monthly14134 420
Rarely19134 420
Never52680
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534916 660
5-6 days a week10124 080
1-4 days a week17217 140
Monthly6103 400
Rarely951 700
Never531 020
Can not say000
The frequency of reading: Free and free delivery newspapersDaily682 720
5-6 days a week551 700
1-4 days a week424214 280
Monthly18248 160
Rarely20165 440
Never831 020
Can not say11340
The frequency of watching: Free online TV servicesDaily17165 440
5-6 days a week10103 400
1-4 days a week313010 200
Monthly20237 820
Rarely15186 120
Never631 020
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15186 120
5-6 days a week1072 380
1-4 days a week19289 520
Monthly982 720
Rarely11134 420
Never35258 500
Can not say100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily483311 220
5-6 days a week10124 080
1-4 days a week19279 180
Monthly11155 100
Rarely10124 080
Never31340
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383110 540
5-6 days a week13155 100
1-4 days a week23289 520
Monthly9124 080
Rarely10113 740
Never731 020
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily24237 820
5-6 days a week751 700
1-4 days a week17144 760
Monthly11134 420
Rarely26289 520
Never14165 440
Can not say11340
The frequency of listening: Programs of commercial radio channelsDaily18165 440
5-6 days a week10124 080
1-4 days a week23258 500
Monthly13196 460
Rarely20206 800
Never1682 720
Can not say11340
The frequency of listening: PodcastsDaily32680
5-6 days a week22680
1-4 days a week9124 080
Monthly12134 420
Rarely263210 880
Never443612 240
Can not say441 360
User frequency and following: Social mediaDaily566823 120
5-6 days a week672 380
1-4 days a week962 040
Monthly331 020
Rarely531 020
Never19124 080
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11113 740
5-6 days a week582 720
1-4 days a week11144 760
Monthly8155 100
Rarely24268 840
Never40258 500
Can not say12680
User frequency: Instant messaging Daily648027 200
5-6 days a week1072 380
1-4 days a week1031 020
Monthly41340
Rarely31340
Never982 720
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes595117 340
No404715 980
Can not say12680
I tend to buy tabloidsYes982 720
No899130 940
Can not say11340
A paid Finnish magazine is subscribed to my household (print or digital)Yes504816 320
No495017 000
Can not say22680
I tend to buy single copy magazinesYes183110 540
No806823 120
Can not say21340

HS Meidän perhe magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.