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Hymy

HYMY KEEPS ON SMILING! Hymy has made people smile for almost 60 years and the success story continues. Is it possible that the pioneer in sensation style journalism in Finland has truly been a round for half a century? Hymy does not just stick around, it gets better. It treads it own paths and is courageous. Hymy is the magazine for the entire nation and it does not back away or bow down for anything or anyone. It brings you the best revelations, as well as the most daring photos and touching life stories and the boldest humour. Hymy is all this! Hymy is not going anywhere-stay with us! - Mika Lahtonen, Editor in Chief

Magazine's website: http://hymy.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email hymy@otavamedia.fi
Päätoimittaja Mika Lahtonen

Circulation or copies

Issues per year 12

Readership

Readership 94 000
Total reach 121 000
How many times read 1.5
Minutes of reading 45 min
Sources NRS 2021

Online audience

Magazine's website http://www.hymy.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
186 322
-12.55 %
November 2019
213 057
-2.84 %
October 2019
219 279
5.96 %
September 2019
206 944
-8.43 %
August 2019
226 005
10.09 %
July 2019
205 291
-15.53 %
June 2019
243 035
-13.01 %
May 2019
279 369
18.51 %
April 2019
235 741
3.04 %
March 2019
228 795
-9.73 %
February 2019
253 461
4.77 %
January 2019
241 931
16.28 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 357 000
7.63 %
November 2019
2 190 000
-5.19 %
October 2019
2 310 000
8.5 %
September 2019
2 129 000
-17.03 %
August 2019
2 566 000
3.59 %
July 2019
2 477 000
-3.73 %
June 2019
2 573 000
-19.06 %
May 2019
3 179 000
24.42 %
April 2019
2 555 000
13.71 %
March 2019
2 247 000
-2.09 %
February 2019
2 295 000
-12.27 %
January 2019
2 616 000
10.43 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 31.12.2020 01.12.2020 08.12.2020
2 04.02.2021 08.01.2021 15.01.2021
3 04.03.2021 05.02.2021 12.02.2021
4 08.04.2021 10.03.2021 17.03.2021
5 12.05.2021 15.04.2021 22.04.2021
6 10.06.2021 14.05.2021 21.05.2021
7 15.07.2021 17.06.2021 23.06.2021
8 12.08.2021 16.07.2021 23.07.2021
9 09.09.2021 13.08.2021 20.08.2021
10 07.10.2021 10.09.2021 17.09.2021
11 11.11.2021 15.10.2021 22.10.2021
12 09.12.2021 11.11.2021 18.11.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 297 mm

4-colour price 6480 €

1/1

Position: Not specified

Size including margin: 210 x 297 mm

4-colour price 3600 €

1/1

Position: Back cover

Size including margin: 210 x 297 mm

4-colour price 3960 €

1/2

Position: Not specified

Size including margin: 102 x 297 mm

4-colour price 2450 €

1/2

Position: Not specified

Size including margin: 210 x 146 mm

4-colour price 2450 €

1/4

Position: Not specified

Size including margin: 52 x 297 mm

4-colour price 1800 €

Info about inserts

Technical data

Size mm 210 x 297 mm
Printing area mm 210 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 94 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Hymy
Readers %
Hymy
Amount of readers
SexWomen514643 240
Men495450 760
Age15-24 y1354 700
25-34 y1476 580
35-44 y1487 520
45-54 y141413 160
55-64 y161715 980
65+ y294946 060
Gender + ageFemale 15-29 years1054 700
Female 30-49 years1487 520
Female 50+ years283230 080
Male 15-29 years1032 820
Male 30-49 years14109 400
Male 50+ years244138 540
Household positionLives at home with parents743 760
Lives alone273028 200
Lives with spouse374542 300
Lives with spouse and children231715 980
Single parent21940
Other321 880
ProfessionTop Management432 820
white-collar worker, higher-level1565 640
White-collar worker1387 520
Worker101211 280
Farmer11940
Other entrepreneur332 820
Pensioner315349 820
Student, pupil1243 760
Homewife, home dad11940
Unemployed343 760
Other432 820
No answer321 880
EducationElementary school61514 100
Secondary school798 460
Vocational294239 480
High school1398 460
University of Applied Sciences18109 400
University251413 160
Something else21940
Size of the household1 pers282826 320
2 pers394845 120
3 pers141211 280
4 pers1287 520
5+ pers743 760
Household income (gross)Below 20 000 € /y131312 220
20 000 - 35 000 € /y213028 200
35 001 - 50 000 € /y202220 680
50 001 - 85 000 € /y212018 800
85 001 - 100 000 € /y643 760
Over 100 000 € /y632 820
Don't want to tell665 640
Can't say / No answer721 880
Decision-maker in grocery purchasesYes949488 360
Don't know654 700
Can not say11940
HousingApartment343230 080
Row house or semi-detached house171514 100
Detached house444643 240
Farm465 640
Something else11940
Can not say000
Ownership of housingOwner-occupied residence748075 200
Rented residence221615 040
Right of residence apartment232 820
Something else121 880
Can not say100
Cottage or holiday home in regular useYes414340 420
No585652 640
Can not say11940
Number of cars in householdOne car465147 940
Two cars302927 260
Three or more cars10109 400
No car141110 340
Advertising ban at the door / mailboxYes241211 280
No768781 780
Can not say11940
lifecycleIn paid job, entrepreneur, freelancer, farmer503633 840
Temporarily absent (= time off from work, care or study, maternity leave)11940
Retired315349 820
Unemployed / laid off343 760
Schoolboy or student1243 760
Housewife or father11940
In the military or performing civilian service000
Other11940
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231615 040
No251917 860
Can't say / No answer516561 100
Health services used in the householdPublic health services858983 660
Employer - funded health care services493633 840
Private, self-funded healthcare services383936 660
Private health insurance services211514 100
No health care11940
Can not say11940
Type of municipality (7 class)Greater Helsinki1987 520
Turku or Tampere81110 340
Oulu432 820
70 000 - 150 000 inhabitants town131413 160
Urban municipality272826 320
Conurbation162018 800
Countryside131615 040
Pets in householdCat171715 980
Dog262321 620
Some other pet543 760
No pets606460 160
Family with kidsYes312220 680
No697873 320
Use of glasses or contact lensesYes687974 260
No322119 740
How often different content is read
The frequency of reading: Print magazinesDaily153230 080
5-6 days a week454 700
1-4 days a week283431 960
Monthly251917 860
Rarely2198 460
Never521 880
Can not say000
The frequency of reading: Magazine content in digital formatDaily202725 380
5-6 days a week565 640
1-4 days a week191615 040
Monthly161211 280
Rarely252321 620
Never131514 100
Can not say11940
The frequency of reading: Print newspapers or afternoon papersDaily345854 520
5-6 days a week576 580
1-4 days a week232018 800
Monthly1476 580
Rarely1976 580
Never500
Can not say01940
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535349 820
5-6 days a week10109 400
1-4 days a week171615 040
Monthly643 760
Rarely998 460
Never576 580
Can not say01940
The frequency of reading: Free and free delivery newspapersDaily687 520
5-6 days a week565 640
1-4 days a week425349 820
Monthly181514 100
Rarely201211 280
Never854 700
Can not say11940
The frequency of watching: Free online TV servicesDaily172119 740
5-6 days a week1098 460
1-4 days a week312826 320
Monthly201715 980
Rarely151514 100
Never698 460
Can not say11940
The frequency of watching: Pay TV and streaming servicesDaily151312 220
5-6 days a week1076 580
1-4 days a week191615 040
Monthly998 460
Rarely11109 400
Never354542 300
Can not say11940
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486662 040
5-6 days a week1098 460
1-4 days a week191211 280
Monthly1176 580
Rarely1065 640
Never31940
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385450 760
5-6 days a week131110 340
1-4 days a week231615 040
Monthly976 580
Rarely1076 580
Never743 760
Can not say01940
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243129 140
5-6 days a week776 580
1-4 days a week172018 800
Monthly11109 400
Rarely262018 800
Never14109 400
Can not say11940
The frequency of listening: Programs of commercial radio channelsDaily181615 040
5-6 days a week1098 460
1-4 days a week232220 680
Monthly131110 340
Rarely202220 680
Never161917 860
Can not say11940
The frequency of listening: PodcastsDaily31940
5-6 days a week21940
1-4 days a week965 640
Monthly1287 520
Rarely262422 560
Never445551 700
Can not say454 700
User frequency and following: Social mediaDaily565047 000
5-6 days a week654 700
1-4 days a week998 460
Monthly321 880
Rarely576 580
Never192725 380
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1165 640
5-6 days a week532 820
1-4 days a week1187 520
Monthly865 640
Rarely242725 380
Never404845 120
Can not say121 880
User frequency: Instant messaging Daily645248 880
5-6 days a week101312 220
1-4 days a week101110 340
Monthly465 640
Rarely332 820
Never91413 160
Can not say11940
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596863 920
No403129 140
Can not say11940
I tend to buy tabloidsYes91715 980
No898277 080
Can not say11940
A paid Finnish magazine is subscribed to my household (print or digital)Yes505955 460
No494037 600
Can not say21940
I tend to buy single copy magazinesYes182321 620
No807671 440
Can not say21940

Hymy magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.