Extended search By alphabet By topic

Hyvä terveys

The most popular and trusted wellbeing media in Finland helps its readers to feel better and gives energy in life. Hyvä terveys provides researched knowledge about health, peer support and stories, motivation for life changes and help for coping with everyday life. The magazine is produced in cooperation with The Finnish Medical Society Duodecim. The readers of Hyvä terveys invest in personal wellbeing and that of their loved ones. The target group appreciates health, the family, their relationship, a good life, food and travel.

Magazine's website: www.hyvaterveys.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email hyva.terveys@sanoma.com
Päätoimittaja Päivi Virkkunen
Tuottaja Vuokko Sipponen

Circulation or copies

Issues per year 14

Readership

Readership 255 000
Total reach 333 000
How many times read 2,1
Minutes of reading 41 min
Sources KMT 2020

Online audience

Magazine's website http://www.hyvaterveys.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

November 2019
559 980
-2.41 %
October 2019
573 823
14.76 %
September 2019
500 006
-0.82 %
August 2019
504 147
3.16 %
July 2019
488 694
4.36 %
June 2019
468 297
-12.78 %
May 2019
536 902
-2.11 %
April 2019
548 484
-8.8 %
March 2019
601 433
10.91 %
February 2019
542 271
-13.49 %
January 2019
626 841
21.45 %
December 2018
516 114
-11.4 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

November 2019
1 271 000
-9.92 %
October 2019
1 411 000
25.42 %
September 2019
1 125 000
-0.53 %
August 2019
1 131 000
3.57 %
July 2019
1 092 000
10.64 %
June 2019
987 000
-28.06 %
May 2019
1 372 000
20.14 %
April 2019
1 142 000
-15.53 %
March 2019
1 352 000
6.71 %
February 2019
1 267 000
-12.26 %
January 2019
1 444 000
23.84 %
December 2018
1 166 000
-16.24 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 02.12.2020 04.12.2020 Thema: Lighten up extra: More fibre, less calories. Get your muscles to help you lose weight. Help with lifestyle changes. Scrub your skin in shape.
2 21.01.2021 28.12.2020 30.12.2020 Thema: Self-care guide: Ideal blood pressure. Can thoughts be controlled? Skin cleaning. Feel-good books. 8-page crossword extra for subscribers!
3 18.02.2021 28.01.2021 01.02.2021 Thema: THEME ISSUE: Stomach & mind – eat to improve your mood. How to fix a pinched nerve. Science investigates: why is reading good for you? Update your home health kit.
4 18.03.2021 25.02.2021 01.03.2021 Thema: 50+ extra: Stronger body, healthier mind. Easier digestion. Help with hair loss.
5 15.04.2021 22.03.2021 24.03.2021 Thema: Open your mental locks – relieve stress extra. How to speak frankly, but wisely. Reduce skin redness. Outdoor exercise & cycling gear.
6 12.05.2021 19.04.2021 21.04.2021 Thema: Get in shape this summer extra. Traveller’s health. Protect your skin from the sun. Festive recipes for all diets.
7 10.06.2021 20.05.2021 24.05.2021 Thema: Self-care guide: Boost your metabolism. A crisis challenges you to change. Essential summer health products. Beautiful summer feet.
8 08.07.2021 17.06.2021 21.06.2021 Thema: Self-care guide: Start exercising lightly, get pain-free legs. Utilize the active ingredients of food. Untie knotted relationships.
9 05.08.2021 15.07.2021 19.07.2021 Thema: Get in shape extra: Meal plan for weight loss. Benefits of light exercise. Ideal blood sugar.
10 02.09.2021 12.08.2021 16.08.2021 Thema: Self-care guide: Full-body rejuvenation regime. Health from berries. Conceal skin tone issues. 8-page crossword extra for subscribers.
11 23.09.2021 02.09.2021 06.09.2021 Thema: Self-care guide: The ABCs of relaxation. Lump under the skin, what’s going on? Coeliac disease or something else + gluten-free diet. Keys for coping.
12 21.10.2021 30.09.2021 04.10.2021 Thema: THEME ISSUE: Take care of your memory. Find out the cause of a persistent cough. Build muscles at home.
13 11.11.2021 19.10.2021 21.10.2021 Thema: Maintain joy, notice low spirits in time extra. Pain-free shoulder. Quick fix beauty products tested.
14 09.12.2021 18.11.2021 22.11.2021 Thema: Self-care guide: Get a healthy mouth, your whole body will thank you. Baking is good for you. Control dryness and itchiness.
1 30.12.2021 07.12.2021 09.12.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 15124 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 17397 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 16646 €

1/1 monikanavainen

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 8195 €

1/1 monikanavainen

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 9075 €

1/1 monikanavainen

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 9075 €

1/1 monikanavainen

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 9383 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 5440 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 5440 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 4688 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 4688 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3918 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3918 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3918 €

Info about inserts

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 255 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Hyvä terveys
Readers %
Hyvä terveys
Amount of readers
SexWomen5178198 900
Men492256 100
Age15-24 y1337 650
25-34 y14615 300
35-44 y141025 500
45-54 y141435 700
55-64 y162153 550
65+ y2846117 300
Gender + ageFemale 15-29 years10512 750
Female 30-49 years141538 250
Female 50+ years2858147 900
Male 15-29 years1012 550
Male 30-49 years1437 650
Male 50+ years241845 900
Household positionLives at home with parents725 100
Lives alone252871 400
Lives with spouse3845114 750
Lives with spouse and children252051 000
Single parent225 100
Other225 100
ProfessionTop Management337 650
white-collar worker, higher-level141435 700
White-collar worker141538 250
Worker11615 300
Farmer112 550
Other entrepreneur437 650
Pensioner3149124 950
Student, pupil12410 200
Homewife, home dad100
Unemployed325 100
Other437 650
No answer225 100
EducationElementary school6820 400
Secondary school7615 300
Vocational302768 850
High school141230 600
University of Applied Sciences181538 250
University242973 950
Something else225 100
Size of the household1 pers272768 850
2 pers3849124 950
3 pers141025 500
4 pers13922 950
5+ pers8512 750
Household income (gross)Below 20 000 € /y131128 050
20 000 - 35 000 € /y222563 750
35 001 - 50 000 € /y201948 450
50 001 - 85 000 € /y212153 550
85 001 - 100 000 € /y5512 750
Over 100 000 € /y6717 850
Don't want to tell6717 850
Can't say / No answer8410 200
Decision-maker in grocery purchasesYes9497247 350
Don't know637 650
Can not say000
HousingApartment343076 500
Row house or semi-detached house171743 350
Detached house4448122 400
Farm3410 200
Something else112 550
Can not say000
Ownership of housingOwner-occupied residence7384214 200
Rented residence231333 150
Right of residence apartment212 550
Something else112 550
Can not say100
Cottage or holiday home in regular useYes4148122 400
No5851130 050
Can not say112 550
Number of cars in householdOne car4751130 050
Two cars292973 950
Three or more cars9820 400
No car141230 600
Advertising ban at the door / mailboxYes231743 350
No7683211 650
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5144112 200
Temporarily absent (= time off from work, care or study, maternity leave)212 550
Retired3149124 950
Unemployed / laid off325 100
Schoolboy or student12410 200
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252256 100
No252051 000
Can't say / No answer5158147 900
Health services used in the householdPublic health services8588224 400
Employer - funded health care services483999 450
Private, self-funded healthcare services3947119 850
Private health insurance services211743 350
No health care112 550
Can not say100
Type of municipality (7 class)Greater Helsinki191845 900
Turku or Tampere8717 850
Oulu4410 200
70 000 - 150 000 inhabitants town131333 150
Urban municipality262768 850
Conurbation161743 350
Countryside131333 150
Pets in householdCat161435 700
Dog262461 200
Some other pet5410 200
No pets6164163 200
Family with kidsYes342461 200
No6676193 800
Use of glasses or contact lensesYes6882209 100
No321845 900
How often different content is read
The frequency of reading: Print magazinesDaily142666 300
5-6 days a week5820 400
1-4 days a week3041104 550
Monthly261948 450
Rarely19615 300
Never412 550
Can not say000
The frequency of reading: Magazine content in digital formatDaily191538 250
5-6 days a week6615 300
1-4 days a week192051 000
Monthly161538 250
Rarely262973 950
Never131640 800
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily3456142 800
5-6 days a week6615 300
1-4 days a week251948 450
Monthly14820 400
Rarely17922 950
Never412 550
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5148122 400
5-6 days a week111025 500
1-4 days a week181538 250
Monthly7615 300
Rarely91333 150
Never5717 850
Can not say000
The frequency of reading: Free and free delivery newspapersDaily7717 850
5-6 days a week5615 300
1-4 days a week4049124 950
Monthly191743 350
Rarely211640 800
Never7410 200
Can not say225 100
The frequency of watching: Free online TV servicesDaily191948 450
5-6 days a week10820 400
1-4 days a week303076 500
Monthly191948 450
Rarely151640 800
Never5615 300
Can not say112 550
The frequency of watching: Pay TV and streaming servicesDaily171025 500
5-6 days a week10512 750
1-4 days a week191538 250
Monthly9922 950
Rarely111128 050
Never3447119 850
Can not say125 100
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4862158 100
5-6 days a week101025 500
1-4 days a week191538 250
Monthly10615 300
Rarely9410 200
Never325 100
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily4047119 850
5-6 days a week121333 150
1-4 days a week222051 000
Monthly9615 300
Rarely9512 750
Never7922 950
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243384 150
5-6 days a week7820 400
1-4 days a week181948 450
Monthly11922 950
Rarely251845 900
Never14922 950
Can not say237 650
The frequency of listening: Programs of commercial radio channelsDaily201845 900
5-6 days a week11820 400
1-4 days a week232153 550
Monthly131230 600
Rarely182153 550
Never141845 900
Can not say125 100
The frequency of listening: PodcastsDaily312 550
5-6 days a week212 550
1-4 days a week8512 750
Monthly12820 400
Rarely262666 300
Never4553135 150
Can not say4615 300
User frequency and following: Social mediaDaily5653135 150
5-6 days a week6820 400
1-4 days a week8922 950
Monthly4410 200
Rarely6512 750
Never202153 550
Can not say112 550
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11512 750
5-6 days a week525 100
1-4 days a week10820 400
Monthly8820 400
Rarely242871 400
Never4047119 850
Can not say112 550
User frequency: Instant messaging Daily6455140 250
5-6 days a week101128 050
1-4 days a week101128 050
Monthly4512 750
Rarely3410 200
Never91333 150
Can not say125 100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5971181 050
No402973 950
Can not say100
I tend to buy tabloidsYes91435 700
No8985216 750
Can not say112 550
A paid Finnish magazine is subscribed to my household (print or digital)Yes4959150 450
No4940102 000
Can not say212 550
I tend to buy single copy magazinesYes182563 750
No8074188 700
Can not say212 550

Hyvä terveys magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.