Finnish Magazine Rate Cards

Hyvä terveys

The most popular and trusted wellbeing media in Finland helps its readers to feel better and gives energy in life. Hyvä terveys provides researched knowledge about health, peer support and stories, motivation for life changes and help for coping with everyday life. The magazine is produced in cooperation with The Finnish Medical Society Duodecim. The readers of Hyvä terveys invest in personal wellbeing and that of their loved ones. The target group appreciates health, the family, their relationship, a good life, food and travel.

Magazine's website: www.hyvaterveys.fi Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Sanoma Media Finland Oy
Phone	010 808 085
Email	etunimi.sukunimi@sanoma.com
Contact person	Sirkka Pulkkinen mediapalvelu@sanoma.com
Www	http://media.sanoma.fi/

Contact info

Publisher	Sanoma Media Finland Oy
Visiting address	Porkkalankatu 20 A 00180 Helsinki
Postal address	PL 100 00040 Sanoma
Phone	09 1201
Magazine's email	hyva.terveys@sanoma.com
Päätoimittaja	Päivi Virkkunen
Tuottaja	Vuokko Sipponen
Toimituspäällikkö	Jenni Kangasniemi

Circulation or copies

Issues per year	14

Readership

Readership	255 000
Total reach	333 000
How many times read	2,1
Minutes of reading	41 min
Sources	KMT 2020

Online audience

Magazine's website	http://www.hyvaterveys.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

November 2019

559 980

-2.41 %

October 2019

573 823

14.76 %

September 2019

500 006

-0.82 %

August 2019

504 147

3.16 %

July 2019

488 694

4.36 %

June 2019

468 297

-12.78 %

May 2019

536 902

-2.11 %

April 2019

548 484

-8.8 %

March 2019

601 433

10.91 %

February 2019

542 271

-13.49 %

January 2019

626 841

21.45 %

December 2018

516 114

-11.4 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

November 2019

1 271 000

-9.92 %

October 2019

1 411 000

25.42 %

September 2019

1 125 000

-0.53 %

August 2019

1 131 000

3.57 %

July 2019

1 092 000

10.64 %

June 2019

987 000

-28.06 %

May 2019

1 372 000

20.14 %

April 2019

1 142 000

-15.53 %

March 2019

1 352 000

6.71 %

February 2019

1 267 000

-12.26 %

January 2019

1 444 000

23.84 %

December 2018

1 166 000

-16.24 %

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	30.12.2020	02.12.2020	04.12.2020		Thema: Lighten up extra: More fibre, less calories. Get your muscles to help you lose weight. Help with lifestyle changes. Scrub your skin in shape.
2	21.01.2021	28.12.2020	30.12.2020		Thema: Self-care guide: Ideal blood pressure. Can thoughts be controlled? Skin cleaning. Feel-good books. 8-page crossword extra for subscribers!
3	18.02.2021	28.01.2021	01.02.2021		Thema: THEME ISSUE: Stomach & mind – eat to improve your mood. How to fix a pinched nerve. Science investigates: why is reading good for you? Update your home health kit.
4	18.03.2021	25.02.2021	01.03.2021		Thema: 50+ extra: Stronger body, healthier mind. Easier digestion. Help with hair loss.
5	15.04.2021	22.03.2021	24.03.2021		Thema: Open your mental locks – relieve stress extra. How to speak frankly, but wisely. Reduce skin redness. Outdoor exercise & cycling gear.
6	12.05.2021	19.04.2021	21.04.2021		Thema: Get in shape this summer extra. Traveller’s health. Protect your skin from the sun. Festive recipes for all diets.
7	10.06.2021	20.05.2021	24.05.2021		Thema: Self-care guide: Boost your metabolism. A crisis challenges you to change. Essential summer health products. Beautiful summer feet.
8	08.07.2021	17.06.2021	21.06.2021		Thema: Self-care guide: Start exercising lightly, get pain-free legs. Utilize the active ingredients of food. Untie knotted relationships.
9	05.08.2021	15.07.2021	19.07.2021		Thema: Get in shape extra: Meal plan for weight loss. Benefits of light exercise. Ideal blood sugar.
10	02.09.2021	12.08.2021	16.08.2021		Thema: Self-care guide: Full-body rejuvenation regime. Health from berries. Conceal skin tone issues. 8-page crossword extra for subscribers.
11	23.09.2021	02.09.2021	06.09.2021		Thema: Self-care guide: The ABCs of relaxation. Lump under the skin, what’s going on? Coeliac disease or something else + gluten-free diet. Keys for coping.
12	21.10.2021	30.09.2021	04.10.2021		Thema: THEME ISSUE: Take care of your memory. Find out the cause of a persistent cough. Build muscles at home.
13	11.11.2021	19.10.2021	21.10.2021		Thema: Maintain joy, notice low spirits in time extra. Pain-free shoulder. Quick fix beauty products tested.
14	09.12.2021	18.11.2021	22.11.2021		Thema: Self-care guide: Get a healthy mouth, your whole body will thank you. Baking is good for you. Control dryness and itchiness.
1	30.12.2021	07.12.2021	09.12.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 15124 €

2/1

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 17397 €

2/1

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 16646 €

1/1 monikanavainen

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 8195 €

1/1 monikanavainen

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 9075 €

1/1 monikanavainen

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 9075 €

1/1 monikanavainen

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 9383 €

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 5440 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 5440 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 4688 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 4688 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 3918 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 3918 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 3918 €

Info about inserts

Technical data

Size mm	210 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Walstead CE , Starachowice

Technical info / material

Ad material delivery	Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data	Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 255 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Hyvä terveys Readers %	Hyvä terveys Amount of readers
Sex	Women	51	78	198 900
Sex	Men	49	22	56 100

Age	15-24 y	13	3	7 650
	25-34 y	14	6	15 300
	35-44 y	14	10	25 500
	45-54 y	14	14	35 700
	55-64 y	16	21	53 550
	65+ y	28	46	117 300

Gender + age	Female 15-29 years	10	5	12 750
	Female 30-49 years	14	15	38 250
	Female 50+ years	28	58	147 900
	Male 15-29 years	10	1	2 550
	Male 30-49 years	14	3	7 650
	Male 50+ years	24	18	45 900

Household position	Lives at home with parents	7	2	5 100
	Lives alone	25	28	71 400
	Lives with spouse	38	45	114 750
	Lives with spouse and children	25	20	51 000
	Single parent	2	2	5 100
	Other	2	2	5 100

Profession	Top Management	3	3	7 650
	white-collar worker, higher-level	14	14	35 700
	White-collar worker	14	15	38 250
	Worker	11	6	15 300
	Farmer	1	1	2 550
	Other entrepreneur	4	3	7 650
	Pensioner	31	49	124 950
	Student, pupil	12	4	10 200
	Homewife, home dad	1	0	0
	Unemployed	3	2	5 100
	Other	4	3	7 650
	No answer	2	2	5 100

Education	Elementary school	6	8	20 400
	Secondary school	7	6	15 300
	Vocational	30	27	68 850
	High school	14	12	30 600
	University of Applied Sciences	18	15	38 250
	University	24	29	73 950
	Something else	2	2	5 100

Size of the household	1 pers	27	27	68 850
	2 pers	38	49	124 950
	3 pers	14	10	25 500
	4 pers	13	9	22 950
	5+ pers	8	5	12 750

Household income (gross)	Below 20 000 € /y	13	11	28 050
	20 000 - 35 000 € /y	22	25	63 750
	35 001 - 50 000 € /y	20	19	48 450
	50 001 - 85 000 € /y	21	21	53 550
	85 001 - 100 000 € /y	5	5	12 750
	Over 100 000 € /y	6	7	17 850
	Don't want to tell	6	7	17 850
	Can't say / No answer	8	4	10 200

Decision-maker in grocery purchases	Yes	94	97	247 350
	Don't know	6	3	7 650
	Can not say	0	0	0

Housing	Apartment	34	30	76 500
	Row house or semi-detached house	17	17	43 350
	Detached house	44	48	122 400
	Farm	3	4	10 200
	Something else	1	1	2 550
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	73	84	214 200
	Rented residence	23	13	33 150
	Right of residence apartment	2	1	2 550
	Something else	1	1	2 550
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	41	48	122 400
	No	58	51	130 050
	Can not say	1	1	2 550

Number of cars in household	One car	47	51	130 050
	Two cars	29	29	73 950
	Three or more cars	9	8	20 400
	No car	14	12	30 600

Advertising ban at the door / mailbox	Yes	23	17	43 350
	No	76	83	211 650
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	51	44	112 200
	Temporarily absent (= time off from work, care or study, maternity leave)	2	1	2 550
	Retired	31	49	124 950
	Unemployed / laid off	3	2	5 100
	Schoolboy or student	12	4	10 200
	Housewife or father	1	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	22	56 100
	No	25	20	51 000
	Can't say / No answer	51	58	147 900

Health services used in the household	Public health services	85	88	224 400
	Employer - funded health care services	48	39	99 450
	Private, self-funded healthcare services	39	47	119 850
	Private health insurance services	21	17	43 350
	No health care	1	1	2 550
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	18	45 900
	Turku or Tampere	8	7	17 850
	Oulu	4	4	10 200
	70 000 - 150 000 inhabitants town	13	13	33 150
	Urban municipality	26	27	68 850
	Conurbation	16	17	43 350
	Countryside	13	13	33 150

Pets in household	Cat	16	14	35 700
	Dog	26	24	61 200
	Some other pet	5	4	10 200
	No pets	61	64	163 200

Family with kids	Yes	34	24	61 200
Family with kids	No	66	76	193 800

Use of glasses or contact lenses	Yes	68	82	209 100
Use of glasses or contact lenses	No	32	18	45 900
How often different content is read
The frequency of reading: Print magazines	Daily	14	26	66 300
	5-6 days a week	5	8	20 400
	1-4 days a week	30	41	104 550
	Monthly	26	19	48 450
	Rarely	19	6	15 300
	Never	4	1	2 550
	Can not say	0	0	0

The frequency of reading: Magazine content in digital format	Daily	19	15	38 250
	5-6 days a week	6	6	15 300
	1-4 days a week	19	20	51 000
	Monthly	16	15	38 250
	Rarely	26	29	73 950
	Never	13	16	40 800
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	34	56	142 800
	5-6 days a week	6	6	15 300
	1-4 days a week	25	19	48 450
	Monthly	14	8	20 400
	Rarely	17	9	22 950
	Never	4	1	2 550
	Can not say	0	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	51	48	122 400
	5-6 days a week	11	10	25 500
	1-4 days a week	18	15	38 250
	Monthly	7	6	15 300
	Rarely	9	13	33 150
	Never	5	7	17 850
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	7	7	17 850
	5-6 days a week	5	6	15 300
	1-4 days a week	40	49	124 950
	Monthly	19	17	43 350
	Rarely	21	16	40 800
	Never	7	4	10 200
	Can not say	2	2	5 100

The frequency of watching: Free online TV services	Daily	19	19	48 450
	5-6 days a week	10	8	20 400
	1-4 days a week	30	30	76 500
	Monthly	19	19	48 450
	Rarely	15	16	40 800
	Never	5	6	15 300
	Can not say	1	1	2 550

The frequency of watching: Pay TV and streaming services	Daily	17	10	25 500
	5-6 days a week	10	5	12 750
	1-4 days a week	19	15	38 250
	Monthly	9	9	22 950
	Rarely	11	11	28 050
	Never	34	47	119 850
	Can not say	1	2	5 100

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	48	62	158 100
	5-6 days a week	10	10	25 500
	1-4 days a week	19	15	38 250
	Monthly	10	6	15 300
	Rarely	9	4	10 200
	Never	3	2	5 100
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	40	47	119 850
	5-6 days a week	12	13	33 150
	1-4 days a week	22	20	51 000
	Monthly	9	6	15 300
	Rarely	9	5	12 750
	Never	7	9	22 950
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	24	33	84 150
	5-6 days a week	7	8	20 400
	1-4 days a week	18	19	48 450
	Monthly	11	9	22 950
	Rarely	25	18	45 900
	Never	14	9	22 950
	Can not say	2	3	7 650

The frequency of listening: Programs of commercial radio channels	Daily	20	18	45 900
	5-6 days a week	11	8	20 400
	1-4 days a week	23	21	53 550
	Monthly	13	12	30 600
	Rarely	18	21	53 550
	Never	14	18	45 900
	Can not say	1	2	5 100

The frequency of listening: Podcasts	Daily	3	1	2 550
	5-6 days a week	2	1	2 550
	1-4 days a week	8	5	12 750
	Monthly	12	8	20 400
	Rarely	26	26	66 300
	Never	45	53	135 150
	Can not say	4	6	15 300

User frequency and following: Social media	Daily	56	53	135 150
	5-6 days a week	6	8	20 400
	1-4 days a week	8	9	22 950
	Monthly	4	4	10 200
	Rarely	6	5	12 750
	Never	20	21	53 550
	Can not say	1	1	2 550

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	11	5	12 750
	5-6 days a week	5	2	5 100
	1-4 days a week	10	8	20 400
	Monthly	8	8	20 400
	Rarely	24	28	71 400
	Never	40	47	119 850
	Can not say	1	1	2 550

User frequency: Instant messaging	Daily	64	55	140 250
	5-6 days a week	10	11	28 050
	1-4 days a week	10	11	28 050
	Monthly	4	5	12 750
	Rarely	3	4	10 200
	Never	9	13	33 150
	Can not say	1	2	5 100

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	59	71	181 050
	No	40	29	73 950
	Can not say	1	0	0

I tend to buy tabloids	Yes	9	14	35 700
	No	89	85	216 750
	Can not say	1	1	2 550

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	49	59	150 450
	No	49	40	102 000
	Can not say	2	1	2 550

I tend to buy single copy magazines	Yes	18	25	63 750
	No	80	74	188 700
	Can not say	2	1	2 550

Hyvä terveys magazine's reader profile / Source NRS 2020

Attitude towards advertising in different media channels		All 15+ %	Hyvä terveys Readers %	Hyvä terveys Amount of readers
Attitude towards advertising: Newspapers	Positive	47	49	124 950
	Neutrally	41	41	104 550
	Negative	13	10	25 500

Attitude towards advertising: Magazines	Positive	47	49	124 950
	Neutrally	39	40	102 000
	Negative	13	11	28 050

Attitude towards advertising: Free and local newspapers	Positive	58	61	155 550
	Neutrally	33	32	81 600
	Negative	9	6	15 300

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	28	25	63 750
	Neutrally	41	47	119 850
	Negative	31	28	71 400

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	21	19	48 450
	Neutrally	37	41	104 550
	Negative	42	40	102 000

Attitude towards advertising: Blogs	Positive	15	14	35 700
	Neutrally	45	48	122 400
	Negative	40	37	94 350

Attitude towards advertising: Newsletters to email	Positive	8	8	20 400
	Neutrally	17	17	43 350
	Negative	75	75	191 250

Attitude towards advertising: Other websites	Positive	18	15	38 250
	Neutrally	44	45	114 750
	Negative	38	41	104 550

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	33	31	79 050
	Neutrally	37	41	104 550
	Negative	29	29	73 950

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	23	19	48 450
	Neutrally	36	39	99 450
	Negative	41	43	109 650

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	47	51	130 050
	Neutrally	30	30	76 500
	Negative	23	20	51 000

Attitude towards advertising: Out-of-home advertising	Positive	37	31	79 050
	Neutrally	46	50	127 500
	Negative	17	19	48 450

Hyvä terveys magazine's reader profile / Source NRS 2020

Reading device and advertising effect		All 15+ %	Hyvä terveys Readers %	Hyvä terveys Amount of readers
I relax and get inspired by magazines	Agree	81	87	221 850
	Disagree	14	10	25 500
	Can not say	5	3	7 650

I experience pampering moments with magazines	Agree	55	65	165 750
	Disagree	38	29	73 950
	Can not say	7	6	15 300

A professional magazine keeps me up to date on professional matters	Agree	75	76	193 800
	Disagree	14	11	28 050
	Can not say	12	14	35 700

The industry specialty magazine provides information on my hobbies and interests	Agree	86	88	224 400
	Disagree	8	6	15 300
	Can not say	7	7	17 850

Finnish magazines offer reliable comparisons and tests	Agree	70	72	183 600
	Disagree	19	18	45 900
	Can not say	11	11	28 050

Finnish magazines offer reliable product recommendations	Agree	65	66	168 300
	Disagree	23	21	53 550
	Can not say	12	12	30 600

Finnish magazines are of high quality	Agree	83	86	219 300
	Disagree	11	9	22 950
	Can not say	6	4	10 200

I follow important magazines on social media	Agree	35	34	86 700
	Disagree	59	60	153 000
	Can not say	5	5	12 750

I read important magazines from cover to cover	Agree	56	66	168 300
	Disagree	40	33	84 150
	Can not say	3	2	5 100

Ads are part of the content of the magazine	Agree	60	62	158 100
	Disagree	35	35	89 250
	Can not say	4	3	7 650

Ads in magazines make new things familiar	Agree	69	72	183 600
	Disagree	27	25	63 750
	Can not say	4	2	5 100

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	135 150
	Disagree	44	44	112 200
	Can not say	4	3	7 650

I have purchased products based on the ad in magazine	Agree	45	50	127 500
	Disagree	50	46	117 300
	Can not say	5	3	7 650

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	62	71	181 050
	Disagree	36	27	68 850
	Can not say	3	2	5 100

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	40	49	124 950
	Disagree	56	48	122 400
	Can not say	4	3	7 650

I rely on product recommendations from bloggers and tubers	Agree	17	13	33 150
	Disagree	73	73	186 150
	Can not say	10	14	35 700

Hyvä terveys magazine's reader profile / Source NRS 2020

Use of information sources during the purchase process		All 15+ %	Hyvä terveys Readers %	Hyvä terveys Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	13	12	30 600
	Newspapers	16	20	51 000
	Magazine websites	6	4	10 200
	Newspaper websites	5	4	10 200
	Blogs	2	1	2 550
	Social media	10	6	15 300
	Other websites	41	34	86 700
	Television	10	10	25 500
	Radio	1	1	2 550
	Direct mail	11	12	30 600
	None of the above	42	46	117 300

Information sources, consumer electronics and information technology	Print magazines	18	19	48 450
	Newspapers	21	29	73 950
	Magazine websites	9	7	17 850
	Newspaper websites	8	6	15 300
	Blogs	6	3	7 650
	Social media	20	13	33 150
	Other websites	49	40	102 000
	Television	18	15	38 250
	Radio	2	1	2 550
	Direct mail	38	47	119 850
	None of the above	17	18	45 900

Information sources, beauty care and cosmetics	Print magazines	22	35	89 250
	Newspapers	7	10	25 500
	Magazine websites	8	11	28 050
	Newspaper websites	4	5	12 750
	Blogs	10	9	22 950
	Social media	21	19	48 450
	Other websites	15	15	38 250
	Television	13	17	43 350
	Radio	2	1	2 550
	Direct mail	14	20	51 000
	None of the above	50	41	104 550

Information sources, travel	Print magazines	21	28	71 400
	Newspapers	18	25	63 750
	Magazine websites	10	10	25 500
	Newspaper websites	9	8	20 400
	Blogs	12	9	22 950
	Social media	28	21	53 550
	Other websites	51	50	127 500
	Television	18	18	45 900
	Radio	3	3	7 650
	Direct mail	10	14	35 700
	None of the above	26	23	58 650

Information sources, style and fashion	Print magazines	27	40	102 000
	Newspapers	14	20	51 000
	Magazine websites	11	13	33 150
	Newspaper websites	6	6	15 300
	Blogs	12	9	22 950
	Social media	27	22	56 100
	Other websites	31	30	76 500
	Television	18	20	51 000
	Radio	1	1	2 550
	Direct mail	25	34	86 700
	None of the above	33	27	68 850

Information sources, building and renovating	Print magazines	23	29	73 950
	Newspapers	15	19	48 450
	Magazine websites	9	9	22 950
	Newspaper websites	6	5	12 750
	Blogs	7	5	12 750
	Social media	17	12	30 600
	Other websites	33	29	73 950
	Television	20	20	51 000
	Radio	1	1	2 550
	Direct mail	26	32	81 600
	None of the above	34	31	79 050

Information sources, food, cooking and baking	Print magazines	38	51	130 050
	Newspapers	26	36	91 800
	Magazine websites	20	21	53 550
	Newspaper websites	15	14	35 700
	Blogs	18	14	35 700
	Social media	34	28	71 400
	Other websites	39	35	89 250
	Television	29	34	86 700
	Radio	4	4	10 200
	Direct mail	24	29	73 950
	None of the above	15	13	33 150

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	30 600
	Newspapers	13	18	45 900
	Magazine websites	3	2	5 100
	Newspaper websites	3	3	7 650
	Blogs	1	1	2 550
	Social media	7	5	12 750
	Other websites	22	21	53 550
	Television	11	11	28 050
	Radio	1	1	2 550
	Direct mail	18	24	61 200
	None of the above	55	50	127 500

Information sources, decorating and furniture purchases	Print magazines	28	38	96 900
	Newspapers	17	22	56 100
	Magazine websites	11	12	30 600
	Newspaper websites	6	5	12 750
	Blogs	10	7	17 850
	Social media	23	18	45 900
	Other websites	31	27	68 850
	Television	19	20	51 000
	Radio	1	1	2 550
	Direct mail	31	38	96 900
	None of the above	27	22	56 100

Information sources, saving and investing	Print magazines	9	11	28 050
	Newspapers	12	15	38 250
	Magazine websites	6	4	10 200
	Newspaper websites	7	6	15 300
	Blogs	6	4	10 200
	Social media	10	7	17 850
	Other websites	28	23	58 650
	Television	6	5	12 750
	Radio	2	2	5 100
	Direct mail	3	3	7 650
	None of the above	55	57	145 350

Information sources, health and wellbeing products / services	Print magazines	16	25	63 750
	Newspapers	16	23	58 650
	Magazine websites	7	7	17 850
	Newspaper websites	6	7	17 850
	Blogs	6	5	12 750
	Social media	18	15	38 250
	Other websites	33	32	81 600
	Television	12	13	33 150
	Radio	3	3	7 650
	Direct mail	17	22	56 100
	None of the above	42	37	94 350

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	15	22	56 100
	Newspapers	21	28	71 400
	Magazine websites	7	7	17 850
	Newspaper websites	7	5	12 750
	Blogs	5	3	7 650
	Social media	18	14	35 700
	Other websites	37	31	79 050
	Television	14	14	35 700
	Radio	1	1	2 550
	Direct mail	34	43	109 650
	None of the above	30	25	63 750

Hyvä terveys magazine's reader profile / Source NRS 2020

Buyer profile		All 15+ %	Hyvä terveys Readers %	Hyvä terveys Amount of readers
Interests	Cars, motor vehicles	25	17	43 350
	Well-being and health	48	80	204 000
	Charity work	15	18	45 900
	Fishing	17	13	33 150
	Beauty care and cosmetics	17	33	84 150
	Literature	32	48	122 400
	Domestic and foreign news	59	62	158 100
	Domestic travel	32	44	112 200
	Culture	36	51	130 050
	Nature and going outdoor	50	68	173 400
	Hunting	9	4	10 200
	Style and fashion	23	29	73 950
	Music and concerts	38	47	119 850
	Going on summer cottage	25	32	81 600
	Local affairs	66	71	181 050
	Computer/console/mobile playing	19	5	12 750
	Politics	43	43	109 650
	Gardening and plants	31	50	127 500
	Building and renovating	33	37	94 350
	Food and drink	42	42	107 100
	Cooking, baking, recipes	42	53	135 150
	Investment	19	12	30 600
	Decorating	32	37	94 350
	Economic and finances	34	33	84 150
	Travelling abroad	41	43	109 650
	Sports, exercising	43	46	117 300
	Sailing, boating	9	6	15 300
	Consumer electronics and information technology	26	11	28 050
	Environmental matters	39	50	127 500
	None of the above	1	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	45	44	112 200
	Repair and construction products	40	40	102 000
	Domestic appliances	38	38	96 900
	Electronics or IT products	52	41	104 550
	Cars	20	20	51 000
	Clothing and footwear	84	86	219 300
	Eyeglasses, contact lenses or sunglasses	36	42	107 100
	Sports clothing, footwear or equipment	61	60	153 000
	Saving or investing products or services	24	25	63 750
	Cosmetics and beauty products	49	62	158 100
	Mobile phones	36	32	81 600
	Travels	51	55	140 250
	Products and services for health and well-being	59	68	173 400
	None of the above	1	1	2 550

Intentions to purchase within 12 months	Furniture and furnishings	30	28	71 400
	Repair and construction products	33	35	89 250
	Domestic appliances	19	18	45 900
	Electronics or IT products	27	16	40 800
	Cars	13	9	22 950
	Clothing and footwear	68	69	175 950
	Eyeglasses, contact lenses or sunglasses	26	29	73 950
	Sports clothing, footwear or equipment	44	40	102 000
	Saving or investing products or services	19	18	45 900
	Cosmetics and beauty products	37	46	117 300
	Mobile phones	17	15	38 250
	Travels	46	47	119 850
	Products and services for health and well-being	47	55	140 250
	None of the above	6	5	12 750

Planned acquisitions in the househould over the next 2 years	Building a house	2	1	2 550
	Buying an apartment	11	8	20 400
	Home renovation	27	28	71 400
	Buying a car	24	19	48 450
	Buying a boat	4	2	5 100
	None of these	51	54	137 700

Will consider switching over the next 12 months	Bank	7	7	17 850
	Insurance company	10	7	17 850
	electric company	13	11	28 050
	Internet Connection	10	7	17 850
	Phone-subscription	14	10	25 500
	None of the above	46	53	135 150
	Can not say	22	20	51 000

Use of extra money	Magazines, books, movies	21	24	61 200
	Eating, drinking, partying in a restaurant	35	31	79 050
	Exercises and sports equipment	27	24	61 200
	Cultural events (eg. concerts, theater, festivals)	36	43	109 650
	Renovation, interior design	25	27	68 850
	Health services and personal well-being	18	24	61 200
	Travel	43	49	124 950
	Consumer electronics and IT equipment, mobile phones	15	6	15 300
	Clothes, shoes and bags	27	27	68 850
	Home services (cleaning and other housekeeping services)	4	8	20 400
	Car, boat, motorcycle	12	6	15 300
	Cosmetics and beauty care	13	15	38 250
	Saving, investing	44	41	104 550
	Other	8	8	20 400
	There is no extra money left after mandatory expenses	7	6	15 300
	Can not say	2	2	5 100
Planning on buying/doing in the next 12 months

Hyvä terveys magazine's reader profile / Source NRS 2020