Hyvä terveys
The most popular and trusted wellbeing media in Finland helps its readers to feel better and gives energy in life. Hyvä terveys provides researched knowledge about health, peer support and stories, motivation for life changes and help for coping with everyday life. The magazine is produced in cooperation with The Finnish Medical Society Duodecim. The readers of Hyvä terveys invest in personal wellbeing and that of their loved ones. The target group appreciates health, the family, their relationship, a good life, food and travel.
Magazine's website: www.hyvaterveys.fi Follow us :
Advertisement sales
| Advertisement sales | Sanoma Media Finland Oy |
|---|---|
| Phone | 010 808 085 |
| yrityspalvelu@sanoma.fi | |
| Contact person |
Sirkka Pulkkinen mediapalvelu@sanoma.com |
| Www | http://media.sanoma.fi/ |
Contact info
| Publisher | Suomalainen Lääkäriseura Duodecim ry, Tieteen tiedotus ry |
|---|---|
| Sanoma Media Finland Oy | |
| Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
| Postal address |
PL 20 00089 Sanoma |
| Phone | 09 1201 |
| Magazine's email | hyva.terveys@sanoma.com |
| Päätoimittaja | Päivi Virkkunen |
| Tuottaja | Vuokko Sipponen |
| Toimituspäällikkö | Jenni Kangasniemi |
Circulation or copies
| Issues per year | 14 |
|---|
Readership
| Readership | 254 000 |
|---|---|
| Total reach | 355 000 |
| How many times read | 2.1 |
| Minutes of reading | 52 min |
| Sources | NRS 2021 |
Online audience
| Magazine's website | http://www.hyvaterveys.fi |
|---|
Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 30.12.2021 | 07.12.2021 | 09.12.2021 | Thema: CHANGE YOUR LIFE EXTRA: Small improvements, big benefits. Busting exercise and nutrition myths. What causes brain fog? | |
| 2 | 20.01.2022 | 27.12.2021 | 29.12.2021 | Thema: VITAMIN EXTRA. Light exercise is effective – get in shape without sweating. Affordable health choices. | |
| 3 | 16.02.2022 | 26.01.2022 | 28.01.2022 | Thema: BIG THEME ISSUE: Stronger, pain-free back. Lighter diet: improving your everyday meals. Hypersensitivity or allergy? | |
| 4 | 16.03.2022 | 23.02.2022 | 25.02.2022 | Thema: 40+ EXTRA: What will change? How do I treat myself? How your muscles look after your health. Mood swings, what is normal? Identify and treat intimate health problems | |
| 5 | 13.04.2022 | 23.03.2022 | 25.03.2022 | Thema: EXTRA: Power up your walk or take up running? Safe start, avoid pain. Identify and treat headaches. Find the best therapy & other ways to treat your mind. | |
| 6 | 11.05.2022 | 19.04.2022 | 21.04.2022 | Thema: CONTROL YOUR BLOOD SUGAR EXTRA. Prevent a fatty liver. Keeping busy is worth it – how to make yourself feel good. | |
| 7 | 08.06.2022 | 18.05.2022 | 20.05.2022 | Thema: RELATIONSHIPS EXTRA: Identify your argument style. Improve your relationship. Embolism can surprise you at any age – how to avoid it? SUBSCRIBERS ONLY: Crossword extra (8 pages) | |
| 8 | 06.07.2022 | 15.06.2022 | 17.06.2022 | Thema: SELF-CARE GUIDE: Prevent bloating. Get rid of scars without scalpels: best remedies. Benefits of getting out of breath. | |
| 9 | 03.08.2022 | 13.07.2022 | 15.07.2022 | Thema: BOOST YOUR METABOLISM EXTRA. Easy recipes: half a kilo of vegetables with little effort. New treatments for sleep apnoea. | |
| 10 | 31.08.2022 | 10.08.2022 | 12.08.2022 | Thema: STOMACH EXTRA. Closer look at portion sizes – enough or too little? How does alcohol affect your mind? Workout clothing for all sizes. | |
| 11 | 21.09.2022 | 31.08.2022 | 02.09.2022 | Thema: BIG THEME ISSUE: Brain health & concentration. Ease leg and foot pain. How beauty treats you: empowering art therapy. | |
| 12 | 12.10.2022 | 21.09.2022 | 23.09.2022 | Thema: SLEEP EXTRA: Recover from stress, sleep better. New remedies for stiffness. What does a blood test tell you? | |
| 13 | 09.11.2022 | 18.10.2022 | 20.10.2022 | Thema: SELF-CARE GUIDE: Identify and treat heart symptoms. How to cope in a mental breakdown? Radiant skin: new treatment put to the test. SUBSCRIBERS ONLY: Crossword extra (8 pages) | |
| 14 | 07.12.2022 | 15.11.2022 | 17.11.2022 | Thema: SELF-CARE GUIDE: Get rid of dizziness, improve your balance. Benefits of cold and heat treatment. Science investigates: why is being lazy good for you? SUBSCRIBERS ONLY: Wall calendar 2023. | |
| 1 | 28.12.2022 | 07.12.2022 | 09.12.2022 |
Advertisement rates
2/1 monikanavainen
Position: Not specified
Size including margin: 420 x 280 mm
4-colour price 16636 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
2/1 monikanavainen
Position: First spread
Size including margin: 420 x 280 mm
4-colour price 19137 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
2/1 monikanavainen
Position: 2. Spread
Size including margin: 420 x 280 mm
4-colour price 18311 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
1/1 monikanavainen
Position: Not specified
Size including margin: 210 x 280 mm
4-colour price 8490 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
1/1 monikanavainen
Position: 2. Cover
Size including margin: 210 x 280 mm
4-colour price 9402 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
1/1 monikanavainen
Position: 3. Cover
Size including margin: 210 x 280 mm
4-colour price 9402 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
1/1 monikanavainen
Position: Back cover
Size including margin: 210 x 255 mm
4-colour price 9721 €
Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.
1/2
Position: Not specified
Size including margin: 102 x 280 mm
4-colour price 5636 €
1/2
Position: Not specified
Size including margin: 210 x 137 mm
4-colour price 5636 €
1/3
Position: Not specified
Size including margin: 70 x 280 mm
4-colour price 4857 €
1/3
Position: Not specified
Size including margin: 210 x 92 mm
4-colour price 4857 €
1/4
Position: Not specified
Size including margin: 50 x 280 mm
4-colour price 4090 €
1/4
Position: Not specified
Size including margin: 210 x 69 mm
4-colour price 4090 €
1/4
Position: Not specified
Size including margin: 102 x 137 mm
4-colour price 4090 €
Prices doesn't include tax.
Technical data
| Size mm | 210 x 280 mm |
|---|---|
| Bleed mm | 5 mm |
| Printing process | Offset |
| Binding | Adhesive binding |
Printing house
| Printer | Walstead CE , Starachowice |
|---|
Technical info / material
| Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
|---|---|
| Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 254 000 / NRS 2021 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Hyvä terveys Readers % |
Hyvä terveys Amount of readers |
|
| Sex | Women | 51 | 76 | 193 040 |
| Men | 49 | 24 | 60 960 | |
| Age | 15-24 y | 13 | 3 | 7 620 |
| 25-34 y | 14 | 5 | 12 700 | |
| 35-44 y | 14 | 9 | 22 860 | |
| 45-54 y | 14 | 13 | 33 020 | |
| 55-64 y | 16 | 23 | 58 420 | |
| 65+ y | 29 | 48 | 121 920 | |
| Gender + age | Female 15-29 years | 10 | 4 | 10 160 |
| Female 30-49 years | 14 | 13 | 33 020 | |
| Female 50+ years | 28 | 58 | 147 320 | |
| Male 15-29 years | 10 | 1 | 2 540 | |
| Male 30-49 years | 14 | 3 | 7 620 | |
| Male 50+ years | 24 | 21 | 53 340 | |
| Household position | Lives at home with parents | 7 | 2 | 5 080 |
| Lives alone | 27 | 28 | 71 120 | |
| Lives with spouse | 37 | 46 | 116 840 | |
| Lives with spouse and children | 23 | 19 | 48 260 | |
| Single parent | 2 | 2 | 5 080 | |
| Other | 3 | 2 | 5 080 | |
| Profession | Top Management | 4 | 3 | 7 620 |
| white-collar worker, higher-level | 15 | 13 | 33 020 | |
| White-collar worker | 13 | 13 | 33 020 | |
| Worker | 10 | 5 | 12 700 | |
| Farmer | 1 | 1 | 2 540 | |
| Other entrepreneur | 3 | 2 | 5 080 | |
| Pensioner | 31 | 52 | 132 080 | |
| Student, pupil | 12 | 3 | 7 620 | |
| Homewife, home dad | 1 | 0 | 0 | |
| Unemployed | 3 | 2 | 5 080 | |
| Other | 4 | 4 | 10 160 | |
| No answer | 3 | 2 | 5 080 | |
| Education | Elementary school | 6 | 7 | 17 780 |
| Secondary school | 7 | 7 | 17 780 | |
| Vocational | 29 | 30 | 76 200 | |
| High school | 13 | 11 | 27 940 | |
| University of Applied Sciences | 18 | 15 | 38 100 | |
| University | 25 | 29 | 73 660 | |
| Something else | 2 | 2 | 5 080 | |
| Size of the household | 1 pers | 28 | 28 | 71 120 |
| 2 pers | 39 | 50 | 127 000 | |
| 3 pers | 14 | 11 | 27 940 | |
| 4 pers | 12 | 8 | 20 320 | |
| 5+ pers | 7 | 4 | 10 160 | |
| Household income (gross) | Below 20 000 € /y | 13 | 10 | 25 400 |
| 20 000 - 35 000 € /y | 21 | 25 | 63 500 | |
| 35 001 - 50 000 € /y | 20 | 20 | 50 800 | |
| 50 001 - 85 000 € /y | 21 | 22 | 55 880 | |
| 85 001 - 100 000 € /y | 6 | 6 | 15 240 | |
| Over 100 000 € /y | 6 | 7 | 17 780 | |
| Don't want to tell | 6 | 7 | 17 780 | |
| Can't say / No answer | 7 | 2 | 5 080 | |
| Decision-maker in grocery purchases | Yes | 94 | 97 | 246 380 |
| Don't know | 6 | 3 | 7 620 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 34 | 31 | 78 740 |
| Row house or semi-detached house | 17 | 18 | 45 720 | |
| Detached house | 44 | 45 | 114 300 | |
| Farm | 4 | 5 | 12 700 | |
| Something else | 1 | 1 | 2 540 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 74 | 83 | 210 820 |
| Rented residence | 22 | 14 | 35 560 | |
| Right of residence apartment | 2 | 2 | 5 080 | |
| Something else | 1 | 1 | 2 540 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 41 | 48 | 121 920 |
| No | 58 | 51 | 129 540 | |
| Can not say | 1 | 1 | 2 540 | |
| Number of cars in household | One car | 46 | 52 | 132 080 |
| Two cars | 30 | 30 | 76 200 | |
| Three or more cars | 10 | 8 | 20 320 | |
| No car | 14 | 11 | 27 940 | |
| Advertising ban at the door / mailbox | Yes | 24 | 16 | 40 640 |
| No | 76 | 84 | 213 360 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 50 | 40 | 101 600 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 2 540 | |
| Retired | 31 | 52 | 132 080 | |
| Unemployed / laid off | 3 | 2 | 5 080 | |
| Schoolboy or student | 12 | 3 | 7 620 | |
| Housewife or father | 1 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 2 540 | |
| Don't want to say | 0 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 23 | 18 | 45 720 |
| No | 25 | 21 | 53 340 | |
| Can't say / No answer | 51 | 61 | 154 940 | |
| Health services used in the household | Public health services | 85 | 89 | 226 060 |
| Employer - funded health care services | 49 | 38 | 96 520 | |
| Private, self-funded healthcare services | 38 | 45 | 114 300 | |
| Private health insurance services | 21 | 18 | 45 720 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 17 | 43 180 |
| Turku or Tampere | 8 | 7 | 17 780 | |
| Oulu | 4 | 3 | 7 620 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 40 640 | |
| Urban municipality | 27 | 26 | 66 040 | |
| Conurbation | 16 | 17 | 43 180 | |
| Countryside | 13 | 13 | 33 020 | |
| Pets in household | Cat | 17 | 15 | 38 100 |
| Dog | 26 | 24 | 60 960 | |
| Some other pet | 5 | 4 | 10 160 | |
| No pets | 60 | 63 | 160 020 | |
| Family with kids | Yes | 31 | 21 | 53 340 |
| No | 69 | 79 | 200 660 | |
| Use of glasses or contact lenses | Yes | 68 | 84 | 213 360 |
| No | 32 | 16 | 40 640 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 27 | 68 580 |
| 5-6 days a week | 4 | 8 | 20 320 | |
| 1-4 days a week | 28 | 37 | 93 980 | |
| Monthly | 25 | 20 | 50 800 | |
| Rarely | 21 | 6 | 15 240 | |
| Never | 5 | 1 | 2 540 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 20 | 14 | 35 560 |
| 5-6 days a week | 5 | 5 | 12 700 | |
| 1-4 days a week | 19 | 21 | 53 340 | |
| Monthly | 16 | 14 | 35 560 | |
| Rarely | 25 | 30 | 76 200 | |
| Never | 13 | 16 | 40 640 | |
| Can not say | 1 | 1 | 2 540 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 34 | 57 | 144 780 |
| 5-6 days a week | 5 | 6 | 15 240 | |
| 1-4 days a week | 23 | 18 | 45 720 | |
| Monthly | 14 | 7 | 17 780 | |
| Rarely | 19 | 9 | 22 860 | |
| Never | 5 | 2 | 5 080 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 53 | 51 | 129 540 |
| 5-6 days a week | 10 | 7 | 17 780 | |
| 1-4 days a week | 17 | 15 | 38 100 | |
| Monthly | 6 | 7 | 17 780 | |
| Rarely | 9 | 13 | 33 020 | |
| Never | 5 | 7 | 17 780 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 6 | 9 | 22 860 |
| 5-6 days a week | 5 | 6 | 15 240 | |
| 1-4 days a week | 42 | 51 | 129 540 | |
| Monthly | 18 | 15 | 38 100 | |
| Rarely | 20 | 15 | 38 100 | |
| Never | 8 | 4 | 10 160 | |
| Can not say | 1 | 1 | 2 540 | |
| The frequency of watching: Free online TV services | Daily | 17 | 18 | 45 720 |
| 5-6 days a week | 10 | 10 | 25 400 | |
| 1-4 days a week | 31 | 31 | 78 740 | |
| Monthly | 20 | 18 | 45 720 | |
| Rarely | 15 | 15 | 38 100 | |
| Never | 6 | 7 | 17 780 | |
| Can not say | 1 | 1 | 2 540 | |
| The frequency of watching: Pay TV and streaming services | Daily | 15 | 9 | 22 860 |
| 5-6 days a week | 10 | 6 | 15 240 | |
| 1-4 days a week | 19 | 17 | 43 180 | |
| Monthly | 9 | 8 | 20 320 | |
| Rarely | 11 | 11 | 27 940 | |
| Never | 35 | 47 | 119 380 | |
| Can not say | 1 | 1 | 2 540 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 48 | 63 | 160 020 |
| 5-6 days a week | 10 | 12 | 30 480 | |
| 1-4 days a week | 19 | 13 | 33 020 | |
| Monthly | 11 | 6 | 15 240 | |
| Rarely | 10 | 5 | 12 700 | |
| Never | 3 | 1 | 2 540 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 38 | 47 | 119 380 |
| 5-6 days a week | 13 | 14 | 35 560 | |
| 1-4 days a week | 23 | 18 | 45 720 | |
| Monthly | 9 | 6 | 15 240 | |
| Rarely | 10 | 8 | 20 320 | |
| Never | 7 | 7 | 17 780 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 24 | 32 | 81 280 |
| 5-6 days a week | 7 | 7 | 17 780 | |
| 1-4 days a week | 17 | 19 | 48 260 | |
| Monthly | 11 | 10 | 25 400 | |
| Rarely | 26 | 22 | 55 880 | |
| Never | 14 | 8 | 20 320 | |
| Can not say | 1 | 2 | 5 080 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 18 | 17 | 43 180 |
| 5-6 days a week | 10 | 9 | 22 860 | |
| 1-4 days a week | 23 | 19 | 48 260 | |
| Monthly | 13 | 12 | 30 480 | |
| Rarely | 20 | 23 | 58 420 | |
| Never | 16 | 19 | 48 260 | |
| Can not say | 1 | 1 | 2 540 | |
| The frequency of listening: Podcasts | Daily | 3 | 1 | 2 540 |
| 5-6 days a week | 2 | 1 | 2 540 | |
| 1-4 days a week | 9 | 5 | 12 700 | |
| Monthly | 12 | 7 | 17 780 | |
| Rarely | 26 | 27 | 68 580 | |
| Never | 44 | 54 | 137 160 | |
| Can not say | 4 | 5 | 12 700 | |
| User frequency and following: Social media | Daily | 56 | 52 | 132 080 |
| 5-6 days a week | 6 | 6 | 15 240 | |
| 1-4 days a week | 9 | 9 | 22 860 | |
| Monthly | 3 | 3 | 7 620 | |
| Rarely | 5 | 6 | 15 240 | |
| Never | 19 | 22 | 55 880 | |
| Can not say | 0 | 1 | 2 540 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 11 | 5 | 12 700 |
| 5-6 days a week | 5 | 3 | 7 620 | |
| 1-4 days a week | 11 | 7 | 17 780 | |
| Monthly | 8 | 8 | 20 320 | |
| Rarely | 24 | 27 | 68 580 | |
| Never | 40 | 49 | 124 460 | |
| Can not say | 1 | 1 | 2 540 | |
| User frequency: Instant messaging | Daily | 64 | 55 | 139 700 |
| 5-6 days a week | 10 | 12 | 30 480 | |
| 1-4 days a week | 10 | 12 | 30 480 | |
| Monthly | 4 | 5 | 12 700 | |
| Rarely | 3 | 3 | 7 620 | |
| Never | 9 | 13 | 33 020 | |
| Can not say | 1 | 1 | 2 540 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 59 | 73 | 185 420 |
| No | 40 | 27 | 68 580 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 9 | 15 | 38 100 |
| No | 89 | 83 | 210 820 | |
| Can not say | 1 | 1 | 2 540 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 50 | 64 | 162 560 |
| No | 49 | 35 | 88 900 | |
| Can not say | 2 | 2 | 5 080 | |
| I tend to buy single copy magazines | Yes | 18 | 27 | 68 580 |
| No | 80 | 72 | 182 880 | |
| Can not say | 2 | 1 | 2 540 | |
Hyvä terveys magazine's reader profile / Source NRS 2021