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Hyvä terveys

The most popular and trusted wellbeing media in Finland helps its readers to feel better and gives energy in life. Hyvä terveys provides researched knowledge about health, peer support and stories, motivation for life changes and help for coping with everyday life. The magazine is produced in cooperation with The Finnish Medical Society Duodecim. The readers of Hyvä terveys invest in personal wellbeing and that of their loved ones. The target group appreciates health, the family, their relationship, a good life, food and travel.

Magazine's website: www.hyvaterveys.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Suomalainen Lääkäriseura Duodecim ry, Tieteen tiedotus ry
Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email hyva.terveys@sanoma.com
Päätoimittaja Päivi Virkkunen
Tuottaja Vuokko Sipponen
Toimituspäällikkö Jenni Kangasniemi

Circulation or copies

Issues per year 14

Readership

Readership 254 000
Total reach 355 000
How many times read 2.1
Minutes of reading 52 min
Sources NRS 2021

Online audience

Magazine's website http://www.hyvaterveys.fi

Average weekly reach Source: FIAM

July 2022
112 235
-10.43 %
June 2022
125 299
-16.53 %
May 2022
150 111
27.58 %
April 2022
117 656
-13.85 %
March 2022
136 576
7.95 %
February 2022
126 520
3.74 %
January 2022
121 954
0 %
January 2022
121 954
20.94 %
December 2021
100 839
-14.67 %
November 2021
118 182
-13.98 %
October 2021
137 383
13.49 %
September 2021
121 049
-3.51 %

Average weekly pageviews Source: FIAM

July 2022
176 313
-12.69 %
June 2022
201 949
-15.71 %
May 2022
239 602
22.01 %
April 2022
196 383
-13.54 %
March 2022
227 127
5.63 %
February 2022
215 016
14.82 %
January 2022
187 262
0 %
January 2022
187 262
21.18 %
December 2021
154 527
-23.04 %
November 2021
200 793
2.79 %
October 2021
195 352
1.72 %
September 2021
192 054
7.57 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2021 07.12.2021 09.12.2021 Thema: CHANGE YOUR LIFE EXTRA: Small improvements, big benefits. Busting exercise and nutrition myths. What causes brain fog?
2 20.01.2022 27.12.2021 29.12.2021 Thema: VITAMIN EXTRA. Light exercise is effective – get in shape without sweating. Affordable health choices.
3 16.02.2022 26.01.2022 28.01.2022 Thema: BIG THEME ISSUE: Stronger, pain-free back. Lighter diet: improving your everyday meals. Hypersensitivity or allergy?
4 16.03.2022 23.02.2022 25.02.2022 Thema: 40+ EXTRA: What will change? How do I treat myself? How your muscles look after your health. Mood swings, what is normal? Identify and treat intimate health problems
5 13.04.2022 23.03.2022 25.03.2022 Thema: EXTRA: Power up your walk or take up running? Safe start, avoid pain. Identify and treat headaches. Find the best therapy & other ways to treat your mind.
6 11.05.2022 19.04.2022 21.04.2022 Thema: CONTROL YOUR BLOOD SUGAR EXTRA. Prevent a fatty liver. Keeping busy is worth it – how to make yourself feel good.
7 08.06.2022 18.05.2022 20.05.2022 Thema: RELATIONSHIPS EXTRA: Identify your argument style. Improve your relationship. Embolism can surprise you at any age – how to avoid it? SUBSCRIBERS ONLY: Crossword extra (8 pages)
8 06.07.2022 15.06.2022 17.06.2022 Thema: SELF-CARE GUIDE: Prevent bloating. Get rid of scars without scalpels: best remedies. Benefits of getting out of breath.
9 03.08.2022 13.07.2022 15.07.2022 Thema: BOOST YOUR METABOLISM EXTRA. Easy recipes: half a kilo of vegetables with little effort. New treatments for sleep apnoea.
10 31.08.2022 10.08.2022 12.08.2022 Thema: STOMACH EXTRA. Closer look at portion sizes – enough or too little? How does alcohol affect your mind? Workout clothing for all sizes.
11 21.09.2022 31.08.2022 02.09.2022 Thema: BIG THEME ISSUE: Brain health & concentration. Ease leg and foot pain. How beauty treats you: empowering art therapy.
12 12.10.2022 21.09.2022 23.09.2022 Thema: SLEEP EXTRA: Recover from stress, sleep better. New remedies for stiffness. What does a blood test tell you?
13 09.11.2022 18.10.2022 20.10.2022 Thema: SELF-CARE GUIDE: Identify and treat heart symptoms. How to cope in a mental breakdown? Radiant skin: new treatment put to the test. SUBSCRIBERS ONLY: Crossword extra (8 pages)
14 07.12.2022 15.11.2022 17.11.2022 Thema: SELF-CARE GUIDE: Get rid of dizziness, improve your balance. Benefits of cold and heat treatment. Science investigates: why is being lazy good for you? SUBSCRIBERS ONLY: Wall calendar 2023.
1 28.12.2022 07.12.2022 09.12.2022

Advertisement rates

2/1 monikanavainen

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 16636 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

2/1 monikanavainen

Position: First spread

Size including margin: 420 x 280 mm

4-colour price 19137 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

2/1 monikanavainen

Position: 2. Spread

Size including margin: 420 x 280 mm

4-colour price 18311 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

1/1 monikanavainen

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 8490 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

1/1 monikanavainen

Position: 2. Cover

Size including margin: 210 x 280 mm

4-colour price 9402 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

1/1 monikanavainen

Position: 3. Cover

Size including margin: 210 x 280 mm

4-colour price 9402 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

1/1 monikanavainen

Position: Back cover

Size including margin: 210 x 255 mm

4-colour price 9721 €

Erikoishinnat: Printti-ilmoituksen lisäksi 46 000 digi-impressiota hyvaterveys.fi:ssä.

1/2

Position: Not specified

Size including margin: 102 x 280 mm

4-colour price 5636 €

1/2

Position: Not specified

Size including margin: 210 x 137 mm

4-colour price 5636 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 4857 €

1/3

Position: Not specified

Size including margin: 210 x 92 mm

4-colour price 4857 €

1/4

Position: Not specified

Size including margin: 50 x 280 mm

4-colour price 4090 €

1/4

Position: Not specified

Size including margin: 210 x 69 mm

4-colour price 4090 €

1/4

Position: Not specified

Size including margin: 102 x 137 mm

4-colour price 4090 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 210 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Walstead CE , Starachowice

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 254 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Hyvä terveys
Readers %
Hyvä terveys
Amount of readers
SexWomen5176193 040
Men492460 960
Age15-24 y1337 620
25-34 y14512 700
35-44 y14922 860
45-54 y141333 020
55-64 y162358 420
65+ y2948121 920
Gender + ageFemale 15-29 years10410 160
Female 30-49 years141333 020
Female 50+ years2858147 320
Male 15-29 years1012 540
Male 30-49 years1437 620
Male 50+ years242153 340
Household positionLives at home with parents725 080
Lives alone272871 120
Lives with spouse3746116 840
Lives with spouse and children231948 260
Single parent225 080
Other325 080
ProfessionTop Management437 620
white-collar worker, higher-level151333 020
White-collar worker131333 020
Worker10512 700
Farmer112 540
Other entrepreneur325 080
Pensioner3152132 080
Student, pupil1237 620
Homewife, home dad100
Unemployed325 080
Other4410 160
No answer325 080
EducationElementary school6717 780
Secondary school7717 780
Vocational293076 200
High school131127 940
University of Applied Sciences181538 100
University252973 660
Something else225 080
Size of the household1 pers282871 120
2 pers3950127 000
3 pers141127 940
4 pers12820 320
5+ pers7410 160
Household income (gross)Below 20 000 € /y131025 400
20 000 - 35 000 € /y212563 500
35 001 - 50 000 € /y202050 800
50 001 - 85 000 € /y212255 880
85 001 - 100 000 € /y6615 240
Over 100 000 € /y6717 780
Don't want to tell6717 780
Can't say / No answer725 080
Decision-maker in grocery purchasesYes9497246 380
Don't know637 620
Can not say100
HousingApartment343178 740
Row house or semi-detached house171845 720
Detached house4445114 300
Farm4512 700
Something else112 540
Can not say000
Ownership of housingOwner-occupied residence7483210 820
Rented residence221435 560
Right of residence apartment225 080
Something else112 540
Can not say100
Cottage or holiday home in regular useYes4148121 920
No5851129 540
Can not say112 540
Number of cars in householdOne car4652132 080
Two cars303076 200
Three or more cars10820 320
No car141127 940
Advertising ban at the door / mailboxYes241640 640
No7684213 360
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5040101 600
Temporarily absent (= time off from work, care or study, maternity leave)112 540
Retired3152132 080
Unemployed / laid off325 080
Schoolboy or student1237 620
Housewife or father100
In the military or performing civilian service000
Other112 540
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231845 720
No252153 340
Can't say / No answer5161154 940
Health services used in the householdPublic health services8589226 060
Employer - funded health care services493896 520
Private, self-funded healthcare services3845114 300
Private health insurance services211845 720
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191743 180
Turku or Tampere8717 780
Oulu437 620
70 000 - 150 000 inhabitants town131640 640
Urban municipality272666 040
Conurbation161743 180
Countryside131333 020
Pets in householdCat171538 100
Dog262460 960
Some other pet5410 160
No pets6063160 020
Family with kidsYes312153 340
No6979200 660
Use of glasses or contact lensesYes6884213 360
No321640 640
How often different content is read
The frequency of reading: Print magazinesDaily152768 580
5-6 days a week4820 320
1-4 days a week283793 980
Monthly252050 800
Rarely21615 240
Never512 540
Can not say000
The frequency of reading: Magazine content in digital formatDaily201435 560
5-6 days a week5512 700
1-4 days a week192153 340
Monthly161435 560
Rarely253076 200
Never131640 640
Can not say112 540
The frequency of reading: Print newspapers or afternoon papersDaily3457144 780
5-6 days a week5615 240
1-4 days a week231845 720
Monthly14717 780
Rarely19922 860
Never525 080
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5351129 540
5-6 days a week10717 780
1-4 days a week171538 100
Monthly6717 780
Rarely91333 020
Never5717 780
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6922 860
5-6 days a week5615 240
1-4 days a week4251129 540
Monthly181538 100
Rarely201538 100
Never8410 160
Can not say112 540
The frequency of watching: Free online TV servicesDaily171845 720
5-6 days a week101025 400
1-4 days a week313178 740
Monthly201845 720
Rarely151538 100
Never6717 780
Can not say112 540
The frequency of watching: Pay TV and streaming servicesDaily15922 860
5-6 days a week10615 240
1-4 days a week191743 180
Monthly9820 320
Rarely111127 940
Never3547119 380
Can not say112 540
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4863160 020
5-6 days a week101230 480
1-4 days a week191333 020
Monthly11615 240
Rarely10512 700
Never312 540
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3847119 380
5-6 days a week131435 560
1-4 days a week231845 720
Monthly9615 240
Rarely10820 320
Never7717 780
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243281 280
5-6 days a week7717 780
1-4 days a week171948 260
Monthly111025 400
Rarely262255 880
Never14820 320
Can not say125 080
The frequency of listening: Programs of commercial radio channelsDaily181743 180
5-6 days a week10922 860
1-4 days a week231948 260
Monthly131230 480
Rarely202358 420
Never161948 260
Can not say112 540
The frequency of listening: PodcastsDaily312 540
5-6 days a week212 540
1-4 days a week9512 700
Monthly12717 780
Rarely262768 580
Never4454137 160
Can not say4512 700
User frequency and following: Social mediaDaily5652132 080
5-6 days a week6615 240
1-4 days a week9922 860
Monthly337 620
Rarely5615 240
Never192255 880
Can not say012 540
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11512 700
5-6 days a week537 620
1-4 days a week11717 780
Monthly8820 320
Rarely242768 580
Never4049124 460
Can not say112 540
User frequency: Instant messaging Daily6455139 700
5-6 days a week101230 480
1-4 days a week101230 480
Monthly4512 700
Rarely337 620
Never91333 020
Can not say112 540
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5973185 420
No402768 580
Can not say100
I tend to buy tabloidsYes91538 100
No8983210 820
Can not say112 540
A paid Finnish magazine is subscribed to my household (print or digital)Yes5064162 560
No493588 900
Can not say225 080
I tend to buy single copy magazinesYes182768 580
No8072182 880
Can not say212 540

Hyvä terveys magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.