Image

Image takes hold of the most important topics, interesting people and surprising ideas. It brings up emotions and offers tools for discussion: what should you be enthusiastic about right now, what to watch, read and listen to, where to travel, what to eat and what to buy. Image is a unique media environment. The reader: Urban forerunners who are the first to test the newest products and services.

Magazine's website: https://www.apu.fi/lehdet/image Follow us :

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Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-image-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	image@a-lehdet.fi
Päätoimittaja	Niklas Thesslund
Digitoimituspäällikkö	Miikka Järvinen

Circulation or copies

Copies	22000
Issues per year	12

Readership

Readership	41 000
Total reach	0
How many times read	2.6
Minutes of reading	86 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.apu.fi/

Average weekly reach Source: FIAM

August 2023

214 110

-6.16 %

July 2023

228 168

9.83 %

June 2023

207 753

17.54 %

May 2023

176 752

8.24 %

April 2023

163 303

-18.58 %

March 2023

200 573

0.13 %

February 2023

200 311

-21.48 %

January 2023

255 120

-6.82 %

December 2022

273 787

6.79 %

November 2022

256 372

-18.68 %

October 2022

315 246

40.58 %

September 2022

224 245

-24.66 %

Average weekly pageviews Source: FIAM

August 2023

488 852

-6.91 %

July 2023

525 132

17.21 %

June 2023

448 025

9.01 %

May 2023

411 007

8.19 %

April 2023

379 891

-18.24 %

March 2023

464 632

3.25 %

February 2023

450 014

-24.14 %

January 2023

593 178

-12.27 %

December 2022

676 123

-3.78 %

November 2022

702 648

-14.8 %

October 2022

824 741

30.93 %

September 2022

629 893

-29.76 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	11.01.2023		15.12.2022		Thema: Food
2	15.02.2023		23.01.2023		Thema: Russia
3	22.03.2023		27.02.2023		Thema: Mental health and anxiety
4	26.04.2023		30.03.2023		Thema: Sustainable lifestyle and development
5	31.05.2023		05.05.2023		Thema: Sex
6	12.07.2023		16.06.2023		Thema: Finland and travel
7 - 8	16.08.2023		24.07.2023		Thema: Double issue Inequality
9	27.09.2023		04.09.2023		Thema: Literature
10	25.10.2023		02.10.2023		Thema: Science, research, universities
11 - 12	29.11.2023		06.11.2023		Thema: Double issue Work

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 7875 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 9398 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4883 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5355 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5355 €

1/1 takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 5355 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3255 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3255 €

1/3

Position: Not specified

Size including margin: 77 x 297 mm

4-colour price 2678 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2678 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 2573 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 2573 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 2573 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 41 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Image Readers %	Image Amount of readers
Readership (KMT 2023)	41 000
Total reach	0
Sex	Women	51	64	26 240
Sex	Men	49	36	14 760

Native language	Finnish	95	96	39 360
Native language	Swedish	5	4	1 640

Age	15-24 y	13	4	1 640
	25-34 y	14	15	6 150
	35-44 y	14	23	9 430
	45-54 y	14	26	10 660
	55-64 y	16	15	6 150
	65+ y	29	17	6 970

Gender + age	Female 15-29 years	10	8	3 280
	Female 30-49 years	14	28	11 480
	Female 50+ years	28	29	11 890
	Male 15-29 years	10	3	1 230
	Male 30-49 years	14	19	7 790
	Male 50+ years	24	14	5 740

Household position	Lives at home with parents	7	3	1 230
	Lives alone	28	24	9 840
	Lives with spouse	37	34	13 940
	Lives with spouse and children	24	34	13 940
	Single parent	2	4	1 640
	Other	3	1	410

Grandchildren under 18 years of age	Yes	21	17	6 970
	No	38	41	16 810
	No answer (under 45 year olds)	41	42	17 220

Profession	Top Management	4	8	3 280
	white-collar worker, higher-level	16	30	12 300
	White-collar worker	12	12	4 920
	Worker	10	6	2 460
	Farmer	1	0	0
	Other entrepreneur	3	4	1 640
	Pensioner	31	18	7 380
	Student, pupil	11	6	2 460
	Homewife, home dad	0	0	0
	Unemployed	2	2	820
	Other	6	11	4 510
	No answer	3	3	1 230

Education	Elementary school	5	1	410
	Secondary school	7	2	820
	Vocational	28	16	6 560
	High school	14	9	3 690
	University of Applied Sciences	19	19	7 790
	University	27	51	20 910
	Something else	2	1	410

Size of the household	1 pers	28	26	10 660
	2 pers	38	29	11 890
	3 pers	14	19	7 790
	4 pers	12	20	8 200
	5+ pers	7	5	2 050

Household income (gross)	Below 20 000 € /y	11	5	2 050
	20 000 - 35 000 € /y	19	13	5 330
	35 001 - 50 000 € /y	20	18	7 380
	50 001 - 85 000 € /y	22	27	11 070
	85 001 - 100 000 € /y	7	11	4 510
	Over 100 000 € /y	9	16	6 560
	Don't want to tell	5	4	1 640
	Can't say / No answer	7	5	2 050

Decision-maker in grocery purchases	Yes	93	94	38 540
	Don't know	7	5	2 050
	Can not say	1	1	410

Housing	Apartment	32	41	16 810
	Row house or semi-detached house	15	12	4 920
	Detached house	47	43	17 630
	Farm	4	3	1 230
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	77	31 570
	Rented residence	20	19	7 790
	Right of residence apartment	2	2	820
	Something else	1	2	820
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	18 860
	No	59	53	21 730
	Can not say	1	1	410

Using AdBlocker or similar application	Yes	19	20	8 200
	No	76	77	31 570
	Can not say	5	3	1 230

Number of cars in household	One car	45	45	18 450
	Two cars	32	28	11 480
	Three or more cars	10	10	4 100
	No car	14	17	6 970

PUUTTUU	PUUTTUU	22	25	10 250
	PUUTTUU	67	57	23 370
	PUUTTUU	4	3	1 230
	PUUTTUU	8	12	4 920
	PUUTTUU	2	2	820
	PUUTTUU	8	12	4 920
	PUUTTUU	5	6	2 460

Advertising ban at the door / mailbox	Yes	24	30	12 300
	No	76	70	28 700
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	71	29 110
	Temporarily absent (= time off from work, care or study, maternity leave)	1	2	820
	Retired	31	18	7 380
	Unemployed / laid off	2	2	820
	Schoolboy or student	11	6	2 460
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	410
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	37	15 170
	No	25	31	12 710
	Can't say / No answer	50	32	13 120

Health services used in the household	Public health services	85	82	33 620
	Employer - funded health care services	49	66	27 060
	Private, self-funded healthcare services	39	47	19 270
	Private health insurance services	22	30	12 300
	No health care	1	0	0
	Can not say	1	1	410

Type of municipality (7 class)	Greater Helsinki	19	41	16 810
	Turku or Tampere	8	8	3 280
	Oulu	4	3	1 230
	70 000 - 150 000 inhabitants town	13	7	2 870
	Urban municipality	27	20	8 200
	Conurbation	16	13	5 330
	Countryside	13	7	2 870

Pets in household	Cat	17	17	6 970
	Dog	26	21	8 610
	Some other pet	5	4	1 640
	No pets	59	62	25 420

Family with kids	Yes	32	46	18 860
Family with kids	No	68	54	22 140

Use of glasses or contact lenses	Yes	67	71	29 110
Use of glasses or contact lenses	No	33	29	11 890
How often different content is read
The frequency of reading: Print magazines	Daily	15	15	6 150
	5-6 days a week	4	6	2 460
	1-4 days a week	26	43	17 630
	Monthly	24	23	9 430
	Rarely	23	11	4 510
	Never	7	1	410
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	21	8 610
	5-6 days a week	5	9	3 690
	1-4 days a week	19	23	9 430
	Monthly	15	18	7 380
	Rarely	24	18	7 380
	Never	14	12	4 920
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	39	15 990
	5-6 days a week	4	4	1 640
	1-4 days a week	23	29	11 890
	Monthly	13	12	4 920
	Rarely	21	13	5 330
	Never	7	2	820
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	64	26 240
	5-6 days a week	9	7	2 870
	1-4 days a week	16	9	3 690
	Monthly	6	5	2 050
	Rarely	9	8	3 280
	Never	6	6	2 460
	Can not say	0	1	410

The frequency of reading: Free and free delivery newspapers	Daily	5	5	2 050
	5-6 days a week	4	4	1 640
	1-4 days a week	44	44	18 040
	Monthly	17	17	6 970
	Rarely	20	24	9 840
	Never	9	5	2 050
	Can not say	1	1	410

The frequency of watching: Free online TV services	Daily	15	20	8 200
	5-6 days a week	9	17	6 970
	1-4 days a week	30	32	13 120
	Monthly	23	18	7 380
	Rarely	15	8	3 280
	Never	7	4	1 640
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	15	6 150
	5-6 days a week	10	17	6 970
	1-4 days a week	22	25	10 250
	Monthly	10	9	3 690
	Rarely	11	10	4 100
	Never	31	24	9 840
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	42	17 220
	5-6 days a week	9	17	6 970
	1-4 days a week	19	19	7 790
	Monthly	11	14	5 740
	Rarely	12	8	3 280
	Never	3	1	410
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	28	11 480
	5-6 days a week	12	17	6 970
	1-4 days a week	22	25	10 250
	Monthly	11	14	5 740
	Rarely	12	14	5 740
	Never	7	2	820
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	23	9 430
	5-6 days a week	7	8	3 280
	1-4 days a week	16	19	7 790
	Monthly	13	14	5 740
	Rarely	26	26	10 660
	Never	16	10	4 100
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	19	7 790
	5-6 days a week	10	8	3 280
	1-4 days a week	21	25	10 250
	Monthly	14	15	6 150
	Rarely	21	21	8 610
	Never	16	10	4 100
	Can not say	1	2	820

The frequency of listening: Podcasts	Daily	4	6	2 460
	5-6 days a week	3	2	820
	1-4 days a week	9	14	5 740
	Monthly	13	20	8 200
	Rarely	28	30	12 300
	Never	41	27	11 070
	Can not say	2	1	410

User frequency and following: Social media	Daily	57	66	27 060
	5-6 days a week	7	10	4 100
	1-4 days a week	8	6	2 460
	Monthly	3	3	1 230
	Rarely	6	4	1 640
	Never	19	11	4 510
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	13	5 330
	5-6 days a week	5	6	2 460
	1-4 days a week	11	15	6 150
	Monthly	8	7	2 870
	Rarely	22	27	11 070
	Never	40	31	12 710
	Can not say	1	1	410

User frequency: Instant messaging	Daily	68	74	30 340
	5-6 days a week	9	9	3 690
	1-4 days a week	10	7	2 870
	Monthly	3	1	410
	Rarely	3	2	820
	Never	8	7	2 870
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	27 470
	No	41	33	13 530
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	7	2 870
	No	90	90	36 900
	Can not say	2	3	1 230

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	54	22 140
	No	52	45	18 450
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	26	10 660
	No	81	73	29 930
	Can not say	2	1	410

PUUTTUU	PUUTTUU	13	17	6 970
	PUUTTUU	5	8	3 280
	PUUTTUU	7	10	4 100
	PUUTTUU	15	19	7 790
	PUUTTUU	8	11	4 510
	PUUTTUU	7	5	2 050
	PUUTTUU	10	12	4 920
	PUUTTUU	6	11	4 510
	PUUTTUU	9	10	4 100
	PUUTTUU	9	12	4 920
	PUUTTUU	4	6	2 460
	PUUTTUU	5	9	3 690
	PUUTTUU	13	15	6 150
	PUUTTUU	8	11	4 510
	PUUTTUU	13	13	5 330
	PUUTTUU	7	9	3 690
	PUUTTUU	8	9	3 690
	PUUTTUU	3	1	410
	PUUTTUU	56	49	20 090
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	64	26 240
	PUUTTUU	40	35	14 350
	PUUTTUU	2	1	410

PUUTTUU	PUUTTUU	87	88	36 080
	PUUTTUU	11	11	4 510
	PUUTTUU	1	1	410

PUUTTUU	PUUTTUU	73	77	31 570
	PUUTTUU	25	23	9 430
	PUUTTUU	2	1	410

PUUTTUU	PUUTTUU	81	86	35 260
	PUUTTUU	18	13	5 330
	PUUTTUU	2	1	410

PUUTTUU	PUUTTUU	57	47	19 270
	PUUTTUU	41	51	20 910
	PUUTTUU	1	1	410

PUUTTUU	PUUTTUU	30	33	13 530
	PUUTTUU	63	63	25 830
	PUUTTUU	7	5	2 050

PUUTTUU	PUUTTUU	84	86	35 260
	PUUTTUU	15	14	5 740
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	49	20 090
	PUUTTUU	57	50	20 500
	PUUTTUU	2	1	410

PUUTTUU	PUUTTUU	86	82	33 620
	PUUTTUU	14	16	6 560
	PUUTTUU	1	2	820

PUUTTUU	PUUTTUU	30	32	13 120
	PUUTTUU	65	66	27 060
	PUUTTUU	5	2	820

PUUTTUU	PUUTTUU	39	46	18 860
	PUUTTUU	60	54	22 140
	PUUTTUU	1	1	410

PUUTTUU	PUUTTUU	67	72	29 520
	PUUTTUU	30	26	10 660
	PUUTTUU	3	1	410

PUUTTUU	PUUTTUU	67	74	30 340
	PUUTTUU	31	24	9 840
	PUUTTUU	3	2	820

PUUTTUU	PUUTTUU	67	69	28 290
	PUUTTUU	30	30	12 300
	PUUTTUU	2	0	0

Image magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Image Readers %	Image Amount of readers
Attitude towards advertising: Newspapers	Positive	77	74	30 340
	Can not say	4	3	1 230
	Negative	18	23	9 430

Attitude towards advertising: Magazines	Positive	77	78	31 980
	Can not say	5	3	1 230
	Negative	19	19	7 790

Attitude towards advertising: Free and local newspapers	Positive	82	81	33 210
	Can not say	5	5	2 050
	Negative	13	14	5 740

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	22 550
	Can not say	8	6	2 460
	Negative	37	39	15 990

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	42	17 220
	Can not say	12	8	3 280
	Negative	47	49	20 090

Attitude towards advertising: Blogs	Positive	30	32	13 120
	Can not say	27	22	9 020
	Negative	41	45	18 450

Attitude towards advertising: Newsletters to email	Positive	19	18	7 380
	Can not say	2	4	1 640
	Negative	79	79	32 390

Attitude towards advertising: Other websites	Positive	43	46	18 860
	Can not say	10	8	3 280
	Negative	46	46	18 860

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	59	24 190
	Can not say	3	2	820
	Negative	40	38	15 580

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	39	15 990
	Can not say	6	4	1 640
	Negative	53	56	22 960

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	61	25 010
	Can not say	4	3	1 230
	Negative	28	36	14 760

Attitude towards advertising: Out-of-home advertising	Positive	66	68	27 880
	Can not say	6	6	2 460
	Negative	29	26	10 660

Image magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Image Readers %	Image Amount of readers
I relax and get inspired by magazines	Agree	77	91	37 310
	Disagree	15	5	2 050
	Can not say	7	3	1 230

I experience pampering moments with magazines	Agree	50	65	26 650
	Disagree	39	27	11 070
	Can not say	10	9	3 690

A professional magazine keeps me up to date on professional matters	Agree	70	78	31 980
	Disagree	17	12	4 920
	Can not say	12	10	4 100

The industry specialty magazine provides information on my hobbies and interests	Agree	81	87	35 670
	Disagree	10	7	2 870
	Can not say	9	6	2 460

Finnish magazines offer reliable comparisons and tests	Agree	68	71	29 110
	Disagree	18	16	6 560
	Can not say	14	13	5 330

Finnish magazines offer reliable product recommendations	Agree	64	70	28 700
	Disagree	21	20	8 200
	Can not say	15	10	4 100

Finnish magazines are of high quality	Agree	81	87	35 670
	Disagree	12	10	4 100
	Can not say	7	4	1 640

I follow important magazines on social media	Agree	32	33	13 530
	Disagree	60	60	24 600
	Can not say	8	7	2 870

I read important magazines from cover to cover	Agree	52	59	24 190
	Disagree	43	38	15 580
	Can not say	5	2	820

Ads are part of the content of the magazine	Agree	64	71	29 110
	Disagree	31	26	10 660
	Can not say	5	2	820

Ads in magazines make new things familiar	Agree	67	63	25 830
	Disagree	28	34	13 940
	Can not say	6	3	1 230

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	21 730
	Disagree	42	41	16 810
	Can not say	6	5	2 050

I have purchased products based on the ad in magazine	Agree	46	45	18 450
	Disagree	49	50	20 500
	Can not say	6	5	2 050

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	64	26 240
	Disagree	35	34	13 940
	Can not say	4	2	820

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	42	17 220
	Disagree	55	54	22 140
	Can not say	6	4	1 640

I rely on product recommendations from bloggers and tubers	Agree	21	18	7 380
	Disagree	66	68	27 880
	Can not say	14	14	5 740

Image magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Image Readers %	Image Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	17	6 970
	Newspapers	14	16	6 560
	Magazine websites	7	8	3 280
	Newspaper websites	7	8	3 280
	Blogs	2	1	410
	Social media	12	11	4 510
	Other websites	42	44	18 040
	Television	10	10	4 100
	Radio	1	1	410
	Direct mail	10	10	4 100
	None of the above	40	40	16 400

Information sources, consumer electronics and information technology	Print magazines	15	18	7 380
	Newspapers	19	21	8 610
	Magazine websites	10	14	5 740
	Newspaper websites	9	13	5 330
	Blogs	5	7	2 870
	Social media	23	28	11 480
	Other websites	50	61	25 010
	Television	17	17	6 970
	Radio	3	2	820
	Direct mail	36	35	14 350
	None of the above	16	13	5 330

Information sources, beauty care and cosmetics	Print magazines	18	29	11 890
	Newspapers	8	9	3 690
	Magazine websites	9	15	6 150
	Newspaper websites	5	8	3 280
	Blogs	8	16	6 560
	Social media	25	38	15 580
	Other websites	16	21	8 610
	Television	12	11	4 510
	Radio	2	1	410
	Direct mail	16	12	4 920
	None of the above	47	35	14 350

Information sources, travel	Print magazines	17	27	11 070
	Newspapers	15	20	8 200
	Magazine websites	10	20	8 200
	Newspaper websites	9	16	6 560
	Blogs	10	20	8 200
	Social media	31	43	17 630
	Other websites	48	59	24 190
	Television	16	17	6 970
	Radio	3	3	1 230
	Direct mail	10	11	4 510
	None of the above	29	19	7 790

Information sources, style and fashion	Print magazines	24	35	14 350
	Newspapers	14	15	6 150
	Magazine websites	12	16	6 560
	Newspaper websites	7	12	4 920
	Blogs	9	15	6 150
	Social media	32	44	18 040
	Other websites	34	44	18 040
	Television	17	18	7 380
	Radio	1	2	820
	Direct mail	25	22	9 020
	None of the above	30	22	9 020

Information sources, building and renovating	Print magazines	20	22	9 020
	Newspapers	16	18	7 380
	Magazine websites	9	13	5 330
	Newspaper websites	7	7	2 870
	Blogs	6	10	4 100
	Social media	20	28	11 480
	Other websites	33	39	15 990
	Television	18	19	7 790
	Radio	2	1	410
	Direct mail	28	29	11 890
	None of the above	32	26	10 660

Information sources, food, cooking and baking	Print magazines	37	51	20 910
	Newspapers	28	33	13 530
	Magazine websites	20	31	12 710
	Newspaper websites	17	26	10 660
	Blogs	14	28	11 480
	Social media	38	51	20 910
	Other websites	34	41	16 810
	Television	28	28	11 480
	Radio	6	3	1 230
	Direct mail	26	24	9 840
	None of the above	13	8	3 280

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	4 510
	Newspapers	12	13	5 330
	Magazine websites	3	4	1 640
	Newspaper websites	5	6	2 460
	Blogs	1	2	820
	Social media	10	13	5 330
	Other websites	24	31	12 710
	Television	11	9	3 690
	Radio	2	2	820
	Direct mail	17	19	7 790
	None of the above	52	46	18 860

Information sources, decorating and furniture purchases	Print magazines	24	35	14 350
	Newspapers	16	15	6 150
	Magazine websites	11	17	6 970
	Newspaper websites	7	9	3 690
	Blogs	8	13	5 330
	Social media	26	38	15 580
	Other websites	31	39	15 990
	Television	18	20	8 200
	Radio	1	1	410
	Direct mail	30	30	12 300
	None of the above	27	19	7 790

Information sources, saving and investing	Print magazines	9	14	5 740
	Newspapers	10	15	6 150
	Magazine websites	6	9	3 690
	Newspaper websites	9	14	5 740
	Blogs	6	10	4 100
	Social media	16	20	8 200
	Other websites	30	42	17 220
	Television	6	4	1 640
	Radio	3	4	1 640
	Direct mail	3	4	1 640
	None of the above	49	39	15 990

Information sources, health and wellbeing products / services	Print magazines	14	23	9 430
	Newspapers	15	15	6 150
	Magazine websites	7	15	6 150
	Newspaper websites	6	8	3 280
	Blogs	5	10	4 100
	Social media	21	32	13 120
	Other websites	37	50	20 500
	Television	12	13	5 330
	Radio	2	3	1 230
	Direct mail	17	17	6 970
	None of the above	38	28	11 480

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	21	8 610
	Newspapers	19	20	8 200
	Magazine websites	7	9	3 690
	Newspaper websites	8	9	3 690
	Blogs	5	7	2 870
	Social media	22	29	11 890
	Other websites	41	58	23 780
	Television	13	12	4 920
	Radio	1	2	820
	Direct mail	31	34	13 940
	None of the above	29	19	7 790

Image magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Image Readers %	Image Amount of readers
PUUTTUU	Cars, motor vehicles	26	16	6 560
	Well-being and health	53	61	25 010
	Charity work	14	31	12 710
	Self development	32	46	18 860
	PUUTTUU	15	24	9 840
	PUUTTUU	17	6	2 460
	PUUTTUU	16	26	10 660
	PUUTTUU	27	62	25 420
	PUUTTUU	55	72	29 520
	PUUTTUU	34	39	15 990
	PUUTTUU	32	79	32 390
	PUUTTUU	26	25	10 250
	PUUTTUU	53	61	25 010
	PUUTTUU	10	4	1 640
	PUUTTUU	22	37	15 170
	PUUTTUU	35	52	21 320
	PUUTTUU	30	27	11 070
	PUUTTUU	56	60	24 600
	PUUTTUU	16	15	6 150
	PUUTTUU	40	65	26 650
	PUUTTUU	33	44	18 040
	PUUTTUU	39	35	14 350
	PUUTTUU	40	50	20 500
	PUUTTUU	40	38	15 580
	PUUTTUU	23	30	12 300
	PUUTTUU	31	43	17 630
	PUUTTUU	36	42	17 220
	PUUTTUU	36	45	18 450
	PUUTTUU	46	44	18 040
	PUUTTUU	11	15	6 150
	PUUTTUU	23	24	9 840
	PUUTTUU	33	63	25 830
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	52	21 320
	Repair and construction products	40	40	16 400
	Domestic appliances	39	42	17 220
	Electronics or IT products	50	57	23 370
	Cars	18	18	7 380
	Clothing and footwear	82	89	36 490
	Eyeglasses, contact lenses or sunglasses	35	41	16 810
	Sports clothing, footwear or equipment	60	75	30 750
	Saving or investing products or services	26	34	13 940
	Cosmetics and beauty products	45	61	25 010
	Mobile phones	31	38	15 580
	Travels	37	56	22 960
	Products and services for health and well-being	58	68	27 880
	None of the above	2	1	410

Intentions to purchase within 12 months	Furniture and furnishings	29	41	16 810
	Repair and construction products	36	38	15 580
	Domestic appliances	20	26	10 660
	Electronics or IT products	28	28	11 480
	Cars	14	11	4 510
	Clothing and footwear	65	80	32 800
	Eyeglasses, contact lenses or sunglasses	27	35	14 350
	Sports clothing, footwear or equipment	43	60	24 600
	Saving or investing products or services	22	31	12 710
	Cosmetics and beauty products	36	52	21 320
	Mobile phones	16	15	6 150
	Travels	41	58	23 780
	Products and services for health and well-being	46	52	21 320
	None of the above	7	3	1 230

Planned acquisitions in the househould over the next 2 years	Building a house	3	3	1 230
	Buying an apartment	11	19	7 790
	Home renovation	29	36	14 760
	Buying a car	25	26	10 660
	Buying a boat	3	4	1 640
	None of these	50	39	15 990

Will consider switching over the next 12 months	Bank	7	6	2 460
	Insurance company	10	11	4 510
	electric company	18	23	9 430
	Internet Connection	8	11	4 510
	Phone-subscription	12	16	6 560
	None of the above	47	42	17 220
	Can not say	19	19	7 790

Use of extra money	Magazines, books, movies	17	28	11 480
	Eating, drinking, partying in a restaurant	32	45	18 450
	Exercises and sports equipment	26	34	13 940
	Cultural events (eg. concerts, theater, festivals)	33	51	20 910
	Renovation, interior design	25	25	10 250
	Health services and personal well-being	21	25	10 250
	Travel	40	60	24 600
	Consumer electronics and IT equipment, mobile phones	16	12	4 920
	Clothes, shoes and bags	23	27	11 070
	Home services (cleaning and other housekeeping services)	6	13	5 330
	Car, boat, motorcycle	13	7	2 870
	Cosmetics and beauty care	10	12	4 920
	Saving, investing	46	45	18 450
	Other	8	9	3 690
	There is no extra money left after mandatory expenses	8	4	1 640
	Can not say	3	2	820
Planning on buying/doing in the next 12 months

Image magazine's reader profile / Source NRS 2023

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Readers: 41 000 / KMT 2023 Download magazine graphs (PDF)

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