IS Urheilulehti
Urheilulehti is an accurate and passionate expert in sports, providing its readers once a week with the best stories from fields and tracks, as well as from outside them. The magazine is known for its in-depth personal stories, behind-the-scenes reports on top sports, uncompromising analyses and, of course, classic seasonal guides, with four copies appearing alongside 51 standard numbers in 2023. Urheilulehti has its own correspondents in the U.S. and continental Europe. They'll tell you what's going on in the world of NHL and international football, for example. The readers of the magazine are exceptionally committed to the product, and know that what is discussed in sport in Finland and elsewhere is guaranteed to be found in Urheilulehti.
Magazine's website: http://www.is.fi/urheilulehti/
Advertisement sales
| Advertisement sales | Sanoma Media Finland Oy |
|---|---|
| Phone | 09 1201 |
| yrityspalvelu@sanoma.fi | |
| Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
| Www | http://media.sanoma.fi/ |
Contact info
| Publisher | Sanoma Media Finland Oy |
|---|---|
| Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
| Postal address |
PL 20 00089 Sanoma |
| Phone | 09 1201 |
| Vastaava päätoimittaja | Johanna Lahti |
| Toimituspäällikkö | Sanna Mattila |
Circulation or copies
| Issues per year | 51 |
|---|
Readership
| Readership | 64 000 |
|---|---|
| Total reach | 0 |
| How many times read | 2.3 |
| Minutes of reading | 64 min |
| Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 05.01.2023 | 27.12.2022 | 28.12.2022 | ||
| 2 | 12.01.2023 | 03.01.2023 | 04.01.2023 | ||
| 3 | 19.01.2023 | 10.01.2023 | 11.01.2023 | ||
| 4 | 26.01.2023 | 17.01.2023 | 18.01.2023 | ||
| 5 | 02.02.2023 | 24.01.2023 | 25.01.2023 | ||
| 6 | 09.02.2023 | 31.01.2023 | 01.02.2023 | ||
| 7 | 16.02.2023 | 07.02.2023 | 08.02.2023 | ||
| 8 | 23.02.2023 | 14.02.2023 | 15.02.2023 | ||
| 9 | 02.03.2023 | 21.02.2023 | 22.02.2023 | ||
| 10 | 09.03.2023 | 28.02.2023 | 01.03.2023 | ||
| 11 | 16.03.2023 | 07.03.2023 | 08.03.2023 | ||
| 12 | 23.03.2023 | 14.03.2023 | 15.03.2023 | ||
| 13 | 30.03.2023 | 21.03.2023 | 22.03.2023 | ||
| 14 | 06.04.2023 | 28.03.2023 | 29.03.2023 | ||
| 15 | 14.04.2023 | 05.04.2023 | 06.04.2023 | ||
| 16 | 20.04.2023 | 11.04.2023 | 12.04.2023 | ||
| 17 | 27.04.2023 | 18.04.2023 | 19.04.2023 | ||
| 18 | 05.05.2023 | 26.04.2023 | 27.04.2023 | ||
| 19 | 11.05.2023 | 02.05.2023 | 03.05.2023 | ||
| 20 | 19.05.2023 | 10.05.2023 | 11.05.2023 | ||
| 21 | 25.05.2023 | 16.05.2023 | 17.05.2023 | ||
| 22 | 01.06.2023 | 23.05.2023 | 24.05.2023 | ||
| 23 | 08.06.2023 | 30.05.2023 | 31.05.2023 | ||
| 24 | 15.06.2023 | 06.06.2023 | 07.06.2023 | ||
| 25 | 22.06.2023 | 13.06.2023 | 14.06.2023 | ||
| 26 | 29.06.2023 | 20.06.2023 | 21.06.2023 | ||
| 27 | 06.07.2023 | 27.06.2023 | 28.06.2023 | ||
| 28 | 13.07.2023 | 04.07.2023 | 05.07.2023 | ||
| 29 | 20.07.2023 | 11.07.2023 | 12.07.2023 | ||
| 30 | 27.07.2023 | 18.07.2023 | 19.07.2023 | ||
| 31 | 03.08.2023 | 25.07.2023 | 26.07.2023 | ||
| 32 | 10.08.2023 | 01.08.2023 | 02.08.2023 | ||
| 33 | 17.08.2023 | 08.08.2023 | 09.08.2023 | ||
| 34 | 24.08.2023 | 15.08.2023 | 16.08.2023 | ||
| 35 | 31.08.2023 | 22.08.2023 | 23.08.2023 | ||
| 36 | 07.09.2023 | 29.08.2023 | 30.08.2023 | ||
| 37 | 14.09.2023 | 05.09.2023 | 06.09.2023 | ||
| 38 | 21.09.2023 | 12.09.2023 | 13.09.2023 | ||
| 39 | 28.09.2023 | 19.09.2023 | 20.09.2023 | ||
| 40 | 05.10.2023 | 26.09.2023 | 27.09.2023 | ||
| 41 | 12.10.2023 | 03.10.2023 | 04.10.2023 | ||
| 42 | 19.10.2023 | 10.10.2023 | 11.10.2023 | ||
| 43 | 26.10.2023 | 17.10.2023 | 18.10.2023 | ||
| 44 | 02.11.2023 | 24.10.2023 | 25.10.2023 | ||
| 45 | 09.11.2023 | 31.10.2023 | 01.11.2023 | ||
| 46 | 16.11.2023 | 07.11.2023 | 08.11.2023 | ||
| 47 | 23.11.2023 | 14.11.2023 | 15.11.2023 | ||
| 48 | 30.11.2023 | 21.11.2023 | 22.11.2023 | ||
| 49 | 08.12.2023 | 29.11.2023 | 30.11.2023 | ||
| 50 | 14.12.2023 | 04.12.2023 | 05.12.2023 | ||
| 51 - 52 | 21.12.2023 | 12.12.2023 | 13.12.2023 |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 6788 €
2/1
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 8743 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 4488 €
1/1
Position: Page 2
Size including margin: 230 x 297 mm
4-colour price 4948 €
1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 5177 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 2589 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 2589 €
1/4
Position: Not specified
Size including margin: 56 x 297 mm
4-colour price 2129 €
1/4
Position: Not specified
Size including margin: 230 x 73 mm
4-colour price 2129 €
1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 2129 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| Bleed mm | 5 mm |
| Printing process | |
| Binding | Saddle-stitching |
Printing house
| Printer | PunaMusta Oy , Tampere |
|---|
Technical info / material
| Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
|---|---|
| Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 64 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | IS Urheilulehti Readers % |
IS Urheilulehti Amount of readers |
|
| Readership (KMT 2023) | 64 000 | |||
| Total reach | 0 | |||
| Sex | Women | 51 | 14 | 8 960 |
| Men | 49 | 86 | 55 040 | |
| Native language | Finnish | 95 | 99 | 63 360 |
| Swedish | 5 | 1 | 640 | |
| Age | 15-24 y | 13 | 5 | 3 200 |
| 25-34 y | 14 | 8 | 5 120 | |
| 35-44 y | 14 | 21 | 13 440 | |
| 45-54 y | 14 | 20 | 12 800 | |
| 55-64 y | 16 | 18 | 11 520 | |
| 65+ y | 29 | 28 | 17 920 | |
| Gender + age | Female 15-29 years | 10 | 1 | 640 |
| Female 30-49 years | 14 | 4 | 2 560 | |
| Female 50+ years | 28 | 9 | 5 760 | |
| Male 15-29 years | 10 | 7 | 4 480 | |
| Male 30-49 years | 14 | 33 | 21 120 | |
| Male 50+ years | 24 | 46 | 29 440 | |
| Household position | Lives at home with parents | 7 | 3 | 1 920 |
| Lives alone | 28 | 23 | 14 720 | |
| Lives with spouse | 37 | 40 | 25 600 | |
| Lives with spouse and children | 24 | 28 | 17 920 | |
| Single parent | 2 | 3 | 1 920 | |
| Other | 3 | 2 | 1 280 | |
| Grandchildren under 18 years of age | Yes | 21 | 24 | 15 360 |
| No | 38 | 42 | 26 880 | |
| No answer (under 45 year olds) | 41 | 34 | 21 760 | |
| Profession | Top Management | 4 | 7 | 4 480 |
| white-collar worker, higher-level | 16 | 19 | 12 160 | |
| White-collar worker | 12 | 10 | 6 400 | |
| Worker | 10 | 8 | 5 120 | |
| Farmer | 1 | 1 | 640 | |
| Other entrepreneur | 3 | 6 | 3 840 | |
| Pensioner | 31 | 30 | 19 200 | |
| Student, pupil | 11 | 5 | 3 200 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 3 | 1 920 | |
| Other | 6 | 7 | 4 480 | |
| No answer | 3 | 4 | 2 560 | |
| Education | Elementary school | 5 | 5 | 3 200 |
| Secondary school | 7 | 4 | 2 560 | |
| Vocational | 28 | 28 | 17 920 | |
| High school | 14 | 12 | 7 680 | |
| University of Applied Sciences | 19 | 21 | 13 440 | |
| University | 27 | 29 | 18 560 | |
| Something else | 2 | 1 | 640 | |
| Size of the household | 1 pers | 28 | 21 | 13 440 |
| 2 pers | 38 | 42 | 26 880 | |
| 3 pers | 14 | 14 | 8 960 | |
| 4 pers | 12 | 14 | 8 960 | |
| 5+ pers | 7 | 8 | 5 120 | |
| Household income (gross) | Below 20 000 € /y | 11 | 6 | 3 840 |
| 20 000 - 35 000 € /y | 19 | 15 | 9 600 | |
| 35 001 - 50 000 € /y | 20 | 18 | 11 520 | |
| 50 001 - 85 000 € /y | 22 | 30 | 19 200 | |
| 85 001 - 100 000 € /y | 7 | 10 | 6 400 | |
| Over 100 000 € /y | 9 | 12 | 7 680 | |
| Don't want to tell | 5 | 6 | 3 840 | |
| Can't say / No answer | 7 | 2 | 1 280 | |
| Decision-maker in grocery purchases | Yes | 93 | 92 | 58 880 |
| Don't know | 7 | 8 | 5 120 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 30 | 19 200 |
| Row house or semi-detached house | 15 | 17 | 10 880 | |
| Detached house | 47 | 49 | 31 360 | |
| Farm | 4 | 3 | 1 920 | |
| Something else | 1 | 0 | 0 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 83 | 53 120 |
| Rented residence | 20 | 14 | 8 960 | |
| Right of residence apartment | 2 | 2 | 1 280 | |
| Something else | 1 | 1 | 640 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 44 | 28 160 |
| No | 59 | 55 | 35 200 | |
| Can not say | 1 | 1 | 640 | |
| Using AdBlocker or similar application | Yes | 19 | 20 | 12 800 |
| No | 76 | 74 | 47 360 | |
| Can not say | 5 | 5 | 3 200 | |
| Number of cars in household | One car | 45 | 50 | 32 000 |
| Two cars | 32 | 30 | 19 200 | |
| Three or more cars | 10 | 11 | 7 040 | |
| No car | 14 | 9 | 5 760 | |
| PUUTTUU | PUUTTUU | 22 | 24 | 15 360 |
| PUUTTUU | 67 | 70 | 44 800 | |
| PUUTTUU | 4 | 4 | 2 560 | |
| PUUTTUU | 8 | 13 | 8 320 | |
| PUUTTUU | 2 | 1 | 640 | |
| PUUTTUU | 8 | 4 | 2 560 | |
| PUUTTUU | 5 | 5 | 3 200 | |
| Advertising ban at the door / mailbox | Yes | 24 | 23 | 14 720 |
| No | 76 | 76 | 48 640 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 58 | 37 120 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 2 | 1 280 | |
| Retired | 31 | 30 | 19 200 | |
| Unemployed / laid off | 2 | 3 | 1 920 | |
| Schoolboy or student | 11 | 5 | 3 200 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 640 | |
| Don't want to say | 0 | 1 | 640 | |
| Can not say | 0 | 1 | 640 | |
| Participation in workplace procurement decisions | Yes | 25 | 29 | 18 560 |
| No | 25 | 27 | 17 280 | |
| Can't say / No answer | 50 | 43 | 27 520 | |
| Health services used in the household | Public health services | 85 | 80 | 51 200 |
| Employer - funded health care services | 49 | 58 | 37 120 | |
| Private, self-funded healthcare services | 39 | 42 | 26 880 | |
| Private health insurance services | 22 | 25 | 16 000 | |
| No health care | 1 | 1 | 640 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 21 | 13 440 |
| Turku or Tampere | 8 | 8 | 5 120 | |
| Oulu | 4 | 7 | 4 480 | |
| 70 000 - 150 000 inhabitants town | 13 | 16 | 10 240 | |
| Urban municipality | 27 | 25 | 16 000 | |
| Conurbation | 16 | 14 | 8 960 | |
| Countryside | 13 | 9 | 5 760 | |
| Pets in household | Cat | 17 | 14 | 8 960 |
| Dog | 26 | 23 | 14 720 | |
| Some other pet | 5 | 6 | 3 840 | |
| No pets | 59 | 63 | 40 320 | |
| Family with kids | Yes | 32 | 33 | 21 120 |
| No | 68 | 67 | 42 880 | |
| Use of glasses or contact lenses | Yes | 67 | 68 | 43 520 |
| No | 33 | 32 | 20 480 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 26 | 16 640 |
| 5-6 days a week | 4 | 8 | 5 120 | |
| 1-4 days a week | 26 | 46 | 29 440 | |
| Monthly | 24 | 13 | 8 320 | |
| Rarely | 23 | 7 | 4 480 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 25 | 16 000 |
| 5-6 days a week | 5 | 7 | 4 480 | |
| 1-4 days a week | 19 | 27 | 17 280 | |
| Monthly | 15 | 15 | 9 600 | |
| Rarely | 24 | 23 | 14 720 | |
| Never | 14 | 4 | 2 560 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 46 | 29 440 |
| 5-6 days a week | 4 | 5 | 3 200 | |
| 1-4 days a week | 23 | 27 | 17 280 | |
| Monthly | 13 | 9 | 5 760 | |
| Rarely | 21 | 12 | 7 680 | |
| Never | 7 | 1 | 640 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 65 | 41 600 |
| 5-6 days a week | 9 | 7 | 4 480 | |
| 1-4 days a week | 16 | 13 | 8 320 | |
| Monthly | 6 | 3 | 1 920 | |
| Rarely | 9 | 10 | 6 400 | |
| Never | 6 | 2 | 1 280 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 3 200 |
| 5-6 days a week | 4 | 5 | 3 200 | |
| 1-4 days a week | 44 | 54 | 34 560 | |
| Monthly | 17 | 14 | 8 960 | |
| Rarely | 20 | 18 | 11 520 | |
| Never | 9 | 4 | 2 560 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 17 | 10 880 |
| 5-6 days a week | 9 | 9 | 5 760 | |
| 1-4 days a week | 30 | 34 | 21 760 | |
| Monthly | 23 | 22 | 14 080 | |
| Rarely | 15 | 13 | 8 320 | |
| Never | 7 | 4 | 2 560 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 17 | 10 880 |
| 5-6 days a week | 10 | 10 | 6 400 | |
| 1-4 days a week | 22 | 23 | 14 720 | |
| Monthly | 10 | 10 | 6 400 | |
| Rarely | 11 | 11 | 7 040 | |
| Never | 31 | 29 | 18 560 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 55 | 35 200 |
| 5-6 days a week | 9 | 9 | 5 760 | |
| 1-4 days a week | 19 | 20 | 12 800 | |
| Monthly | 11 | 7 | 4 480 | |
| Rarely | 12 | 7 | 4 480 | |
| Never | 3 | 2 | 1 280 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 42 | 26 880 |
| 5-6 days a week | 12 | 11 | 7 040 | |
| 1-4 days a week | 22 | 26 | 16 640 | |
| Monthly | 11 | 8 | 5 120 | |
| Rarely | 12 | 10 | 6 400 | |
| Never | 7 | 3 | 1 920 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 23 | 14 720 |
| 5-6 days a week | 7 | 9 | 5 760 | |
| 1-4 days a week | 16 | 22 | 14 080 | |
| Monthly | 13 | 13 | 8 320 | |
| Rarely | 26 | 24 | 15 360 | |
| Never | 16 | 9 | 5 760 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 20 | 12 800 |
| 5-6 days a week | 10 | 13 | 8 320 | |
| 1-4 days a week | 21 | 21 | 13 440 | |
| Monthly | 14 | 15 | 9 600 | |
| Rarely | 21 | 21 | 13 440 | |
| Never | 16 | 11 | 7 040 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 4 | 5 | 3 200 |
| 5-6 days a week | 3 | 3 | 1 920 | |
| 1-4 days a week | 9 | 11 | 7 040 | |
| Monthly | 13 | 14 | 8 960 | |
| Rarely | 28 | 27 | 17 280 | |
| Never | 41 | 38 | 24 320 | |
| Can not say | 2 | 2 | 1 280 | |
| User frequency and following: Social media | Daily | 57 | 54 | 34 560 |
| 5-6 days a week | 7 | 8 | 5 120 | |
| 1-4 days a week | 8 | 10 | 6 400 | |
| Monthly | 3 | 3 | 1 920 | |
| Rarely | 6 | 5 | 3 200 | |
| Never | 19 | 19 | 12 160 | |
| Can not say | 0 | 1 | 640 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 5 760 |
| 5-6 days a week | 5 | 4 | 2 560 | |
| 1-4 days a week | 11 | 10 | 6 400 | |
| Monthly | 8 | 7 | 4 480 | |
| Rarely | 22 | 26 | 16 640 | |
| Never | 40 | 43 | 27 520 | |
| Can not say | 1 | 1 | 640 | |
| User frequency: Instant messaging | Daily | 68 | 66 | 42 240 |
| 5-6 days a week | 9 | 10 | 6 400 | |
| 1-4 days a week | 10 | 9 | 5 760 | |
| Monthly | 3 | 6 | 3 840 | |
| Rarely | 3 | 2 | 1 280 | |
| Never | 8 | 6 | 3 840 | |
| Can not say | 0 | 2 | 1 280 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 65 | 41 600 |
| No | 41 | 34 | 21 760 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 11 | 7 040 |
| No | 90 | 88 | 56 320 | |
| Can not say | 2 | 1 | 640 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 50 | 32 000 |
| No | 52 | 49 | 31 360 | |
| Can not say | 2 | 1 | 640 | |
| I tend to buy single copy magazines | Yes | 17 | 13 | 8 320 |
| No | 81 | 85 | 54 400 | |
| Can not say | 2 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 13 | 9 | 5 760 |
| PUUTTUU | 5 | 1 | 640 | |
| PUUTTUU | 7 | 5 | 3 200 | |
| PUUTTUU | 15 | 16 | 10 240 | |
| PUUTTUU | 8 | 10 | 6 400 | |
| PUUTTUU | 7 | 10 | 6 400 | |
| PUUTTUU | 10 | 11 | 7 040 | |
| PUUTTUU | 6 | 3 | 1 920 | |
| PUUTTUU | 9 | 8 | 5 120 | |
| PUUTTUU | 9 | 8 | 5 120 | |
| PUUTTUU | 4 | 2 | 1 280 | |
| PUUTTUU | 5 | 2 | 1 280 | |
| PUUTTUU | 13 | 7 | 4 480 | |
| PUUTTUU | 8 | 3 | 1 920 | |
| PUUTTUU | 13 | 17 | 10 880 | |
| PUUTTUU | 7 | 3 | 1 920 | |
| PUUTTUU | 8 | 9 | 5 760 | |
| PUUTTUU | 3 | 4 | 2 560 | |
| PUUTTUU | 56 | 55 | 35 200 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 55 | 35 200 |
| PUUTTUU | 40 | 43 | 27 520 | |
| PUUTTUU | 2 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 87 | 87 | 55 680 |
| PUUTTUU | 11 | 12 | 7 680 | |
| PUUTTUU | 1 | 1 | 640 | |
| PUUTTUU | PUUTTUU | 73 | 69 | 44 160 |
| PUUTTUU | 25 | 29 | 18 560 | |
| PUUTTUU | 2 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 81 | 87 | 55 680 |
| PUUTTUU | 18 | 13 | 8 320 | |
| PUUTTUU | 2 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 57 | 54 | 34 560 |
| PUUTTUU | 41 | 45 | 28 800 | |
| PUUTTUU | 1 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 30 | 36 | 23 040 |
| PUUTTUU | 63 | 60 | 38 400 | |
| PUUTTUU | 7 | 5 | 3 200 | |
| PUUTTUU | PUUTTUU | 84 | 84 | 53 760 |
| PUUTTUU | 15 | 15 | 9 600 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 46 | 29 440 |
| PUUTTUU | 57 | 53 | 33 920 | |
| PUUTTUU | 2 | 1 | 640 | |
| PUUTTUU | PUUTTUU | 86 | 85 | 54 400 |
| PUUTTUU | 14 | 15 | 9 600 | |
| PUUTTUU | 1 | 1 | 640 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 17 920 |
| PUUTTUU | 65 | 69 | 44 160 | |
| PUUTTUU | 5 | 3 | 1 920 | |
| PUUTTUU | PUUTTUU | 39 | 42 | 26 880 |
| PUUTTUU | 60 | 56 | 35 840 | |
| PUUTTUU | 1 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 67 | 63 | 40 320 |
| PUUTTUU | 30 | 36 | 23 040 | |
| PUUTTUU | 3 | 2 | 1 280 | |
| PUUTTUU | PUUTTUU | 67 | 62 | 39 680 |
| PUUTTUU | 31 | 37 | 23 680 | |
| PUUTTUU | 3 | 1 | 640 | |
| PUUTTUU | PUUTTUU | 67 | 71 | 45 440 |
| PUUTTUU | 30 | 27 | 17 280 | |
| PUUTTUU | 2 | 1 | 640 | |
IS Urheilulehti magazine's reader profile / Source NRS 2023