Kauneus & Terveys
Kansikuva Kauneus & Terveys 2026

Kauneus & Terveys

Kauneus & Terveys is a forward-looking woman's guide to feeling good. It helps the reader to bring out the best in them and offers topical information on matters related to looks, health, exercise, nutrition and weight watching. Kauneus & Terveys is lively and close to everyday life – without forgetting the dreams. The reader: Active, working-age women who are interested in wellbeing and beauty.

Issues per year

12 issues per year

Magazine website

https://www.eeva.fi/lehdet/kauneus-ja-terveys

Magazine in Social Media
A-lehdet Oy Consumer magazines Wellbeing, health, exercise
FIAM Wellbeing Beauty NRS Women Buying guide Nutrition Health Tests

Timetables

Issue Issue Booking Date Material Date Themes and info
1 14.1.2026 10.12.2025 Joy from exercise: tips and products for training. 10 best skincare products. Wellness trips.
2 11.2.2026 15.1.2026 Hair trends. Supplements for middle-aged people. Eye health.
3 11.3.2026 12.2.2026 Spring fashion. Allergy treatment. Facial sunscreen products. Top 10 sports products.
4 8.4.2026 9.3.2026 Top 10 hair care products. Body care. Menopause.
5 13.5.2026 15.4.2026 Summer’s most beautiful swimsuits. Sun care products. Back health.
6 10.6.2026 13.5.2026 Summer cosmetics, summer fragrances. Digestive health.
7 8.7.2026 10.6.2026 Summer’s best makeup. Intimate issues.
8 12.8.2026 16.7.2026 Top 10 cosmetic products from the supermarket. Find the right diet.
9 9.9.2026 13.8.2026 Autumn fashion. Help with stress. Oral health.
10 7.10.2026 10.9.2026 Hair trends. Sleep better. Fragrances.
11 11.11.2026 15.10.2026 New beauty phenomena. Joint health. Beauty supplements.
12 9.12.2026 12.11.2026 Top 10 makeup products of the year. Help for heartburn.

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 11 041 €
2/1 landscape First spread 460 x 297 mm 5 mm 12 038 €
1/1 portrait Not specified 230 x 297 mm 5 mm 6 290 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 6 920 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 6 920 €
1/1 takakansi portrait Back cover 230 x 267 mm 5 mm 6 920 €
1/2 landscape Not specified 230 x 146 mm 5 mm 4 494 €
1/2 portrait Not specified 112 x 297 mm 5 mm 4 494 €
1/4 portrait Not specified 60 x 297 mm 5 mm 3 276 €
1/4 square Not specified 112 x 146 mm 5 mm 3 276 €
1/4 landscape Not specified 230 x 74 mm 5 mm 3 276 €
1/3 portrait Not specified 77 x 297 mm 5 mm 3 743 €
1/3 landscape Not specified 230 x 99 mm 5 mm 3 743 €
*) size without marginal Prices valid until 31.12.2026
Size

230 x 297 mm

Printing method

Offset

Binding

Perfect Binding

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Desktop Paraati + tapetti 980x400 px 42 € / CPM (Cost per thousand)
Desktop 980x400 px 34 € / CPM (Cost per thousand)
Desktop 980x400, 300x300 px 23 € / CPM (Cost per thousand)
Desktop 300x600 px 23 € / CPM (Cost per thousand)
Desktop 980x120 px 12 € / CPM (Cost per thousand)
Desktop 468x400 px 9 € / CPM (Cost per thousand)
Desktop 300x250 px 8 € / CPM (Cost per thousand)
Mobile 300x300 px 13 € / CPM (Cost per thousand)
Mobile 300x250 px 8 € / CPM (Cost per thousand)
Desktop Interstitiaali 1200x1600 px 50 € / CPM (Cost per thousand)
Desktop 600x500 px 12 € / CPM (Cost per thousand)
Desktop 2048x1152, 750x1334 px 23 € / CPM (Cost per thousand)
Desktop 140x350 px 10 € / CPM (Cost per thousand)
Desktop 160x600 px 10 € / CPM (Cost per thousand)
Desktop 200x900 px 11 € / CPM (Cost per thousand)
Desktop Cross-screen taktinen 980x120, 468x400, 300x250, 160x600 px 11 € / CPM (Cost per thousand)
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
101 500
Total reach
How many times read
1,6
Minutes of reading
53 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 101 500
Minutes of reading53 min
How many times read1,6
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 91 92 400
Men 49 9 9 100
Native language Finnish 95 96 97 400
Swedish 5 4 4 100
Age 15-24 y 13 4 4 100
25-34 y 14 8 8 100
35-44 y 14 13 13 200
45-54 y 14 16 16 200
55-64 y 15 20 20 300
65+ y 30 38 38 600
Gender + age Female 15-29 years 9 5 5 100
Female 30-49 years 14 25 25 400
Female 50+ years 28 61 61 900
Male 15-29 years 10 2 2 000
Male 30-49 years 15 2 2 000
Male 50+ years 24 4 4 100
Household position Lives at home with parents 7 4 4 100
Lives alone 29 31 31 500
Lives with spouse 36 37 37 600
Lives with spouse and children 23 23 23 300
Single parent 2 3 3 000
Other 2 2 2 000
Grandchildren under 18 years of age Yes 20 24 24 400
No 39 50 50 800
No answer (under 45 year olds) 41 26 26 400
Education Elementary school 4 5 5 100
Secondary school 6 6 6 100
Vocational 26 24 24 400
High school 13 11 11 200
University of Applied Sciences 19 19 19 300
University 30 34 34 500
Something else 2 2 2 000
Decision-maker in grocery purchases Yes 93 96 97 400
No 7 4 4 100
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 80 81 200
No 32 20 20 300
Size of the household 1 pers 28 31 31 500
2 pers 38 38 38 600
3 pers 14 13 13 200
4 pers 12 11 11 200
5+ pers 7 6 6 100
Household income (gross) Below 20 000 € /y 10 5 5 100
20 000 - 35 000 € /y 15 20 20 300
35 001 - 50 000 € /y 18 19 19 300
50 001 - 85 000 € /y 21 20 20 300
85 001 - 100 000 € /y 8 9 9 100
Over 100 000 € /y 12 11 11 200
Dont want to tell 7 11 11 200
Cant say / No answer 9 6 6 100
Family with kids Yes 33 31 31 500
No 67 69 70 000
Number of children in the household (5th grade) 1 child 13 12 12 200
2 children 12 13 13 200
3 children 5 4 4 100
4 children 1 1 1 000
5+ children 1 1 1 000
There are no children 67 69 70 000
Doesn't want to answer 0 0 0
Pets in household Cat 15 15 15 200
Dog 24 24 24 400
Some other pet 5 6 6 100
No pets 62 62 62 900
Health services used in the household Public health services 85 86 87 300
Employer - funded health care services 51 48 48 700
Private, self-funded healthcare services 39 45 45 700
Private health insurance services 27 27 27 400
No health care 1 2 2 000
Can not say 1 0 0
Housing Apartment 33 32 32 500
Row house or semi-detached house 17 18 18 300
Detached house 45 46 46 700
Farm 4 3 3 000
Something else 1 1 1 000
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 79 80 200
Rented residence 22 17 17 300
Right of residence apartment 2 3 3 000
Something else 1 1 1 000
Can not say 1 1 1 000
Cottage or holiday home in regular use Yes 41 44 44 700
No 58 55 55 800
Can not say 1 1 1 000
Number of cars in household One car 46 52 52 800
Two cars 29 24 24 400
Three or more cars 10 10 10 200
No car 15 14 14 200
Type of car, if buying now New 18 19 19 300
Used 71 68 69 000
Company car 5 3 3 000
Leasing (personal) 9 9 9 100
Shared car 2 2 2 000
Doesn't use a car 8 9 9 100
Can not say 5 7 7 100
Advertising ban at the door / mailbox Yes 29 24 24 400
No 70 75 76 100
Can not say 1 1 1 000
Using AdBlocker or similar application Yes 19 9 9 100
No 75 86 87 300
Can not say 5 5 5 100
Type of municipality (7 class) Greater Helsinki 20 23 23 300
Turku or Tampere 8 8 8 100
Oulu 4 4 4 100
70 000 - 150 000 inhabitants town 14 12 12 200
Urban municipality 24 27 27 400
Conurbation 17 17 17 300
Countryside 12 11 11 200
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 23 23 300
5-6 days a week 4 8 8 100
1-4 days a week 23 31 31 500
Monthly 25 24 24 400
Rarely 27 11 11 200
Never 9 4 4 100
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 24 24 400
5-6 days a week 5 6 6 100
1-4 days a week 18 20 20 300
Monthly 16 13 13 200
Rarely 24 23 23 300
Never 13 13 13 200
Can not say 1 1 1 000
The frequency of reading: Print newspapers or afternoon papers Daily 24 36 36 500
5-6 days a week 4 7 7 100
1-4 days a week 22 28 28 400
Monthly 16 11 11 200
Rarely 25 15 15 200
Never 9 4 4 100
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 60 60 900
5-6 days a week 9 8 8 100
1-4 days a week 16 14 14 200
Monthly 7 4 4 100
Rarely 8 6 6 100
Never 5 7 7 100
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 6 100
5-6 days a week 3 5 5 100
1-4 days a week 38 43 43 600
Monthly 20 18 18 300
Rarely 24 21 21 300
Never 10 7 7 100
Can not say 1 1 1 000
The frequency of watching: Free online TV services Daily 19 23 23 300
5-6 days a week 10 10 10 200
1-4 days a week 29 25 25 400
Monthly 20 18 18 300
Rarely 15 14 14 200
Never 6 9 9 100
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 16 16 200
5-6 days a week 10 7 7 100
1-4 days a week 22 20 20 300
Monthly 9 10 10 200
Rarely 12 10 10 200
Never 29 36 36 500
Can not say 1 1 1 000
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 49 49 700
5-6 days a week 10 12 12 200
1-4 days a week 19 20 20 300
Monthly 12 10 10 200
Rarely 13 8 8 100
Never 4 2 2 000
Can not say 0 1 1 000
The frequency of watching: Programs of commercial TV channels Daily 33 39 39 600
5-6 days a week 11 12 12 200
1-4 days a week 20 20 20 300
Monthly 12 10 10 200
Rarely 14 10 10 200
Never 9 9 9 100
Can not say 1 1 1 000
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 28 28 400
5-6 days a week 5 5 5 100
1-4 days a week 15 15 15 200
Monthly 13 10 10 200
Rarely 27 27 27 400
Never 16 14 14 200
Can not say 1 1 1 000
The frequency of listening: Programs of commercial radio channels Daily 17 18 18 300
5-6 days a week 9 7 7 100
1-4 days a week 19 17 17 300
Monthly 14 13 13 200
Rarely 23 26 26 400
Never 17 18 18 300
Can not say 1 1 1 000
The frequency of listening: Podcasts Daily 7 5 5 100
5-6 days a week 4 5 5 100
1-4 days a week 12 8 8 100
Monthly 14 13 13 200
Rarely 26 29 29 400
Never 35 38 38 600
Can not say 2 2 2 000
User frequency and following: Social media Daily 62 65 66 000
5-6 days a week 7 7 7 100
1-4 days a week 7 7 7 100
Monthly 3 1 1 000
Rarely 6 6 6 100
Never 15 14 14 200
Can not say 0 1 1 000
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 13 13 200
5-6 days a week 5 3 3 000
1-4 days a week 13 9 9 100
Monthly 8 9 9 100
Rarely 20 25 25 400
Never 36 39 39 600
Can not say 1 3 3 000
Reading frequency: Printed books Daily 17 22 22 300
5-6 days a week 6 8 8 100
1-4 days a week 15 17 17 300
Monthly 22 20 20 300
Rarely 34 30 30 400
Never 7 4 4 100
Can not say 0 0 0
Reading frequency: E-books Daily 3 4 4 100
5-6 days a week 2 1 1 000
1-4 days a week 4 5 5 100
Monthly 6 6 6 100
Rarely 30 27 27 400
Never 54 56 56 800
Can not say 1 1 1 000
Listening frequency: Audiobooks Daily 8 10 10 200
5-6 days a week 3 2 2 000
1-4 days a week 6 6 6 100
Monthly 8 9 9 100
Rarely 23 20 20 300
Never 52 52 52 800
Can not say 1 1 1 000
Usage/viewing frequency: YouTube Daily 22 10 10 200
5-6 days a week 9 5 5 100
1-4 days a week 20 19 19 300
Monthly 20 22 22 300
Rarely 19 26 26 400
Never 10 17 17 300
Can not say 0 1 1 000
Usage/following: LinkedIn Daily 6 4 4 100
5-6 days a week 2 2 2 000
1-4 days a week 7 8 8 100
Monthly 8 10 10 200
Rarely 13 12 12 200
Never 52 53 53 800
Cant say / No answer 11 11 11 200
Usage/following: Facebook Daily 40 50 50 800
5-6 days a week 6 7 7 100
1-4 days a week 11 10 10 200
Monthly 5 4 4 100
Rarely 10 6 6 100
Never 17 13 13 200
Cant say / No answer 10 9 9 100
Usage/Following: Instagram Daily 37 39 39 600
5-6 days a week 6 5 5 100
1-4 days a week 9 9 9 100
Monthly 5 5 5 100
Rarely 8 7 7 100
Never 25 25 25 400
Cant say / No answer 10 10 10 200
Usage/following rate: Snapchat Daily 16 10 10 200
5-6 days a week 2 1 1 000
1-4 days a week 2 3 3 000
Monthly 2 1 1 000
Rarely 5 7 7 100
Never 62 68 69 000
Cant say / No answer 11 10 10 200
Usage/following: X (formerly Twitter) Daily 4 3 3 000
5-6 days a week 2 1 1 000
1-4 days a week 4 2 2 000
Monthly 3 3 3 000
Rarely 11 8 8 100
Never 66 73 74 100
Cant say / No answer 10 9 9 100
Usage/Following: TikTok Daily 13 7 7 100
5-6 days a week 2 1 1 000
1-4 days a week 4 4 4 100
Monthly 3 2 2 000
Rarely 8 9 9 100
Never 62 66 67 000
Cant say / No answer 10 10 10 200
Usage/following frequency: Jodel Daily 3 2 2 000
5-6 days a week 1 1 1 000
1-4 days a week 2 1 1 000
Monthly 3 1 1 000
Rarely 6 4 4 100
Never 71 75 76 100
Cant say / No answer 15 15 15 200
Usage/following frequency: Threads Daily 3 2 2 000
5-6 days a week 1 1 1 000
1-4 days a week 4 5 5 100
Monthly 3 2 2 000
Rarely 5 5 5 100
Never 69 70 71 000
Cant say / No answer 15 15 15 200
Usage/following frequency: Bluesky Daily 0 1 1 000
5-6 days a week 0 0 0
1-4 days a week 1 1 1 000
Monthly 1 1 1 000
Rarely 3 3 3 000
Never 80 79 80 200
Cant say / No answer 15 15 15 200
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 15 15 200
Partially agree 42 45 45 700
Partially disagree 29 26 26 400
Completely disagree 10 11 11 200
Can not say 3 3 3 000
I prefer domestic products Completely agree 33 34 34 500
Partially agree 55 55 55 800
Partially disagree 9 9 9 100
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I consciously make responsible choices in my consumption Completely agree 21 23 23 300
Partially agree 54 57 57 900
Partially disagree 18 16 16 200
Completely disagree 4 2 2 000
Can not say 4 3 3 000
When shopping, quality is more important to me than price Completely agree 24 23 23 300
Partially agree 58 60 60 900
Partially disagree 14 14 14 200
Completely disagree 1 1 1 000
Can not say 3 2 2 000
I usually choose the cheapest option Completely agree 13 15 15 200
Partially agree 48 46 46 700
Partially disagree 32 32 32 500
Completely disagree 5 5 5 100
Can not say 2 2 2 000
I often take advantage of discount and campaign prices in my purchases Completely agree 39 44 44 700
Partially agree 49 48 48 700
Partially disagree 9 7 7 100
Completely disagree 2 1 1 000
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 5 4 4 100
Partially agree 23 24 24 400
Partially disagree 38 37 37 600
Completely disagree 24 25 25 400
Can not say 10 10 10 200
In my opinion, money is for consumption and not for saving Completely agree 5 5 5 100
Partially agree 37 36 36 500
Partially disagree 43 44 44 700
Completely disagree 10 12 12 200
Can not say 4 3 3 000
I prefer local shops and services Completely agree 28 30 30 400
Partially agree 58 59 59 900
Partially disagree 11 9 9 100
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 4 100
Partially agree 27 28 28 400
Partially disagree 28 32 32 500
Completely disagree 33 29 29 400
Can not say 7 7 7 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 9 100
Partially agree 32 34 34 500
Partially disagree 36 35 35 500
Completely disagree 20 19 19 300
Can not say 3 4 4 100
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 17 17 300
Partially agree 49 57 57 900
Partially disagree 23 18 18 300
Completely disagree 7 4 4 100
Can not say 5 3 3 000
Ecology is an important purchase reason for me Completely agree 18 22 22 300
Partially agree 50 55 55 800
Partially disagree 23 17 17 300
Completely disagree 6 3 3 000
Can not say 4 2 2 000
I prefer well-known brands Completely agree 13 13 13 200
Partially agree 59 59 59 900
Partially disagree 20 21 21 300
Completely disagree 5 4 4 100
Can not say 3 3 3 000
I prefer used products in my purchases Completely agree 15 18 18 300
Partially agree 39 39 39 600
Partially disagree 31 29 29 400
Completely disagree 11 12 12 200
Can not say 3 2 2 000
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 17 17 300
Quite positively 61 61 61 900
Quite negatively 16 15 15 200
Very negative 4 2 2 000
Can not say 6 4 4 100
Magazines Very positive 12 15 15 200
Quite positively 60 63 63 900
Quite negatively 18 14 14 200
Very negative 4 2 2 000
Can not say 7 5 5 100
Free and local newspapers Very positive 22 27 27 400
Quite positively 56 57 57 900
Quite negatively 11 10 10 200
Very negative 4 2 2 000
Can not say 6 5 5 100
Newspaper/Magazine websites or applications Very positive 5 7 7 100
Quite positively 43 45 45 700
Quite negatively 33 31 31 500
Very negative 11 8 8 100
Can not say 8 9 9 100
Social media (Facebook, Instagram etc.) Very positive 5 4 4 100
Quite positively 30 33 33 500
Quite negatively 35 37 37 600
Very negative 19 12 12 200
Can not say 11 13 13 200
Influencer advertising (e.g. in social media) Very positive 4 3 3 000
Quite positively 25 25 25 400
Quite negatively 35 38 38 600
Very negative 23 20 20 300
Can not say 13 14 14 200
Newsletters to email Very positive 2 2 2 000
Quite positively 16 18 18 300
Quite negatively 35 40 40 600
Very negative 45 37 37 600
Can not say 3 4 4 100
Other websites Very positive 2 4 4 100
Quite positively 32 32 32 500
Quite negatively 39 37 37 600
Very negative 15 10 10 200
Can not say 12 17 17 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 6 6 100
Quite positively 44 50 50 800
Quite negatively 31 29 29 400
Very negative 14 10 10 200
Can not say 4 4 4 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 4 4 100
Quite positively 33 33 33 500
Quite negatively 35 36 36 500
Very negative 21 20 20 300
Can not say 7 8 8 100
Home delivered advertisements and catalogues Very positive 14 19 19 300
Quite positively 44 48 48 700
Quite negatively 21 16 16 200
Very negative 15 11 11 200
Can not say 5 6 6 100
Out-of-home advertising Very positive 11 10 10 200
Quite positively 51 52 52 800
Quite negatively 22 22 22 300
Very negative 9 7 7 100
Can not say 8 9 9 100
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 27 27 400
Partially agree 59 59 59 900
Partially disagree 10 7 7 100
Completely disagree 3 1 1 000
Can not say 11 6 6 100
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 27 27 400
Partially agree 56 57 57 900
Partially disagree 14 8 8 100
Completely disagree 4 2 2 000
Can not say 10 6 6 100
When reading a magazine, I don't multitask Completely agree 33 40 40 600
Partially agree 39 39 39 600
Partially disagree 17 15 15 200
Completely disagree 4 2 2 000
Can not say 8 4 4 100
A professional magazine keeps me up to date on professional matters Completely agree 21 24 24 400
Partially agree 44 45 45 700
Partially disagree 11 9 9 100
Completely disagree 5 4 4 100
Can not say 18 18 18 300
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 33 500
Partially agree 47 47 47 700
Partially disagree 7 5 5 100
Completely disagree 3 2 2 000
Can not say 12 12 12 200
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 17 300
Partially agree 51 51 51 800
Partially disagree 13 12 12 200
Completely disagree 3 2 2 000
Can not say 18 18 18 300
Finnish magazines offer reliable product recommendations Completely agree 10 13 13 200
Partially agree 50 54 54 800
Partially disagree 17 15 15 200
Completely disagree 3 2 2 000
Can not say 20 17 17 300
Finnish magazines are of high quality Completely agree 22 30 30 400
Partially agree 57 55 55 800
Partially disagree 9 8 8 100
Completely disagree 1 0 0
Can not say 10 6 6 100
Ads in magazines make new things familiar Completely agree 10 15 15 200
Partially agree 48 51 51 800
Partially disagree 22 19 19 300
Completely disagree 7 5 5 100
Can not say 13 10 10 200
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 15 15 200
Partially agree 33 33 33 500
Partially disagree 22 21 21 300
Completely disagree 22 21 21 300
Can not say 11 10 10 200
I have purchased products based on the ad in magazine Completely agree 9 14 14 200
Partially agree 31 34 34 500
Partially disagree 26 24 24 400
Completely disagree 24 20 20 300
Can not say 10 8 8 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 25 25 400
Partially agree 48 52 52 800
Partially disagree 20 14 14 200
Completely disagree 12 6 6 100
Can not say 7 4 4 100
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 17 17 300
Partially agree 28 39 39 600
Partially disagree 27 21 21 300
Completely disagree 28 17 17 300
Can not say 10 7 7 100
Advertising published in magazines is trustworthy Completely agree 4 4 4 100
Partially agree 36 38 38 600
Partially disagree 35 36 36 500
Completely disagree 9 5 5 100
Can not say 16 16 16 200
The free customer magazine is an important customer benefit for me Completely agree 15 24 24 400
Partially agree 39 43 43 600
Partially disagree 23 20 20 300
Completely disagree 12 7 7 100
Can not say 10 6 6 100
I follow one or more magazines on social media Completely agree 7 8 8 100
Partially agree 20 21 21 300
Partially disagree 23 25 25 400
Completely disagree 42 41 41 600
Can not say 7 5 5 100
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 45 45 700
Partially agree 27 25 25 400
Partially disagree 11 12 12 200
Completely disagree 14 16 16 200
Can not say 2 2 2 000
I usually read many articles at once when I visit magazine websites Completely agree 35 35 35 500
Partially agree 39 36 36 500
Partially disagree 13 13 13 200
Completely disagree 10 14 14 200
Can not say 3 3 3 000
I often end up on newspaper websites through social media or other links Completely agree 18 19 19 300
Partially agree 33 35 35 500
Partially disagree 21 19 19 300
Completely disagree 24 22 22 300
Can not say 4 5 5 100
I read newspaper websites or apps several times a day Completely agree 19 18 18 300
Partially agree 33 29 29 400
Partially disagree 25 26 26 400
Completely disagree 21 24 24 400
Can not say 3 2 2 000
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 19 300
Partially agree 21 23 23 300
Partially disagree 17 15 15 200
Completely disagree 37 37 37 600
Can not say 8 5 5 100
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 27 27 400
Partially agree 52 52 52 800
Partially disagree 12 10 10 200
Completely disagree 4 3 3 000
Can not say 8 8 8 100
I want to know if media content has been generated using AI Completely agree 75 78 79 200
Partially agree 16 15 15 200
Partially disagree 3 2 2 000
Completely disagree 2 2 2 000
Can not say 5 4 4 100
I am willing to pay for well-crafted journalistic content Completely agree 31 35 35 500
Partially agree 39 39 39 600
Partially disagree 15 13 13 200
Completely disagree 8 6 6 100
Can not say 7 6 6 100
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 67 68 000
Cosmetics and beauty care 16 33 33 500
Interior design and furniture 26 39 39 600
Renovation and building 24 24 24 400
Domestic appliances 10 8 8 100
Consumer electronics and IT equipment 13 7 7 100
Saving and investing 14 15 15 200
Style and fashion 21 35 35 500
Cars 14 6 6 100
Travelling 23 30 30 400
Sports clothing, footwear or equipment 14 16 16 200
Health and wellness products/services 19 33 33 500
None of these 16 10 10 200
Can not say 10 7 7 100
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 54 54 800
Cosmetics and beauty care 17 30 30 400
Interior design and furniture 21 25 25 400
Renovation and building 21 17 17 300
Domestic appliances 10 7 7 100
Consumer electronics and IT equipment 17 10 10 200
Saving and investing 13 12 12 200
Style and fashion 19 31 31 500
Cars 13 6 6 100
Travelling 23 26 26 400
Sports clothing, footwear or equipment 16 15 15 200
Health and wellness products/services 18 25 25 400
None of these 21 20 20 300
Can not say 12 13 13 200
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 9 9 100
Well-being and health 50 80 81 200
Charity work 14 18 18 300
Self development 32 45 45 700
Celebrities 13 21 21 300
Fishing 15 5 5 100
Beauty care and cosmetics 16 44 44 700
Literature 29 42 42 600
Domestic and foreign news 51 53 53 800
Domestic travel 33 38 38 600
Culture 34 47 47 700
Crafts 25 33 33 500
Nature and going outdoor 52 58 58 900
Hunting 9 3 3 000
Style and fashion 20 45 45 700
Music and concerts 37 40 40 600
Going on summer cottage 29 31 31 500
Local affairs 56 62 62 900
Computer/console/mobile playing 17 5 5 100
Politics 43 40 40 600
Gardening and plants 29 43 43 600
Online gambling or betting 5 2 2 000
Building and renovating 34 27 27 400
Food and drink 38 46 46 700
Cooking, baking, recipes 38 50 50 800
Investment 24 21 21 300
Decorating 28 57 57 900
Economic and finances 36 36 36 500
Science 37 27 27 400
Travelling abroad 34 41 41 600
Sports, exercising 45 44 44 700
Sailing, boating 9 6 6 100
Consumer electronics and information technology 20 7 7 100
Environmental matters 31 32 32 500
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 1 1 000
Buying an apartment 11 9 9 100
Home renovation 27 27 27 400
Buying a car 27 25 25 400
Buying a boat 3 2 2 000
None of these 51 52 52 800
Purchases in the last 12 months Furniture and furnishings 43 47 47 700
Repair and construction products 38 36 36 500
Domestic appliances 37 39 39 600
Electronics or IT products 49 38 38 600
Cars 19 16 16 200
Clothing and footwear 84 86 87 300
Eyeglasses, contact lenses or sunglasses 36 44 44 700
Sports clothing, footwear or equipment 57 59 59 900
Saving or investing products or services 32 27 27 400
Cosmetics and beauty products 49 72 73 100
Mobile phones 29 24 24 400
Travels 50 53 53 800
Products and services for health and well-being 61 69 70 000
None of the above 1 1 1 000
Intentions to purchase within 12 months Furniture and furnishings 29 28 28 400
Repair and construction products 33 32 32 500
Domestic appliances 17 17 17 300
Electronics or IT products 27 17 17 300
Cars 14 13 13 200
Clothing and footwear 68 73 74 100
Eyeglasses, contact lenses or sunglasses 27 30 30 400
Sports clothing, footwear or equipment 43 42 42 600
Saving or investing products or services 27 23 23 300
Cosmetics and beauty products 39 61 61 900
Mobile phones 15 14 14 200
Travels 46 49 49 700
Products and services for health and well-being 50 59 59 900
None of the above 6 4 4 100
Will consider switching over the next 12 months Bank 7 8 8 100
Insurance company 11 9 9 100
electric company 15 11 11 200
Internet Connection 10 8 8 100
Phone-subscription 17 14 14 200
None of the above 48 52 52 800
Can not say 17 18 18 300
Uses of extra money Travelling 43 46 46 700
Exercise hobbies and equipment 28 24 24 400
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 44 44 700
Eating, drinking, partying in a restaurant 38 36 36 500
Health services and one's own well-being 22 27 27 400
Renovation, decoration 23 25 25 400
Home services (cleaning and other housekeeping services) 6 9 9 100
Pet services and supplies 11 11 11 200
Car, boat, motorcycle 13 5 5 100
Entertainment electronics and information technology equipment, mobile phones 14 5 5 100
Streaming services and channel packages (music, series, films, sports) 17 14 14 200
Magazine/newspaper subscriptions (print or digital) 9 10 10 200
Books (print, e-books, audiobooks) 18 22 22 300
Clothes, shoes and bags 24 28 28 400
Cosmetics and beauty care 13 19 19 300
Saving, investing 50 45 45 700
Other 7 6 6 100
There is no extra money after mandatory expenses 8 10 10 200
Can not say 3 4 4 100
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach
Only print
Only print
Print and online
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 0 92 400
Men 49 0 9 100
Native language Finnish 95 0 97 400
Swedish 5 0 4 100
Age 15-24 y 13 0 4 100
25-34 y 14 0 8 100
35-44 y 14 0 13 200
45-54 y 14 0 16 200
55-64 y 15 0 20 300
65+ y 30 0 38 600
Gender + age Female 15-29 years 9 0 5 100
Female 30-49 years 14 0 25 400
Female 50+ years 28 0 61 900
Male 15-29 years 10 0 2 000
Male 30-49 years 15 0 2 000
Male 50+ years 24 0 4 100
Household position Lives at home with parents 7 0 4 100
Lives alone 29 0 31 500
Lives with spouse 36 0 37 600
Lives with spouse and children 23 0 23 300
Single parent 2 0 3 000
Other 2 0 2 000
Grandchildren under 18 years of age Yes 20 0 24 400
No 39 0 50 800
No answer (under 45 year olds) 41 0 26 400
Education Elementary school 4 0 5 100
Secondary school 6 0 6 100
Vocational 26 0 24 400
High school 13 0 11 200
University of Applied Sciences 19 0 19 300
University 30 0 34 500
Something else 2 0 2 000
Decision-maker in grocery purchases Yes 93 0 97 400
No 7 0 4 100
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 0 81 200
No 32 0 20 300
Size of the household 1 pers 28 0 31 500
2 pers 38 0 38 600
3 pers 14 0 13 200
4 pers 12 0 11 200
5+ pers 7 0 6 100
Household income (gross) Below 20 000 € /y 10 0 5 100
20 000 - 35 000 € /y 15 0 20 300
35 001 - 50 000 € /y 18 0 19 300
50 001 - 85 000 € /y 21 0 20 300
85 001 - 100 000 € /y 8 0 9 100
Over 100 000 € /y 12 0 11 200
Dont want to tell 7 0 11 200
Cant say / No answer 9 0 6 100
Family with kids Yes 33 0 31 500
No 67 0 70 000
Number of children in the household (5th grade) 1 child 13 0 12 200
2 children 12 0 13 200
3 children 5 0 4 100
4 children 1 0 1 000
5+ children 1 0 1 000
There are no children 67 0 70 000
Doesn't want to answer 0 0 0
Pets in household Cat 15 0 15 200
Dog 24 0 24 400
Some other pet 5 0 6 100
No pets 62 0 62 900
Health services used in the household Public health services 85 0 87 300
Employer - funded health care services 51 0 48 700
Private, self-funded healthcare services 39 0 45 700
Private health insurance services 27 0 27 400
No health care 1 0 2 000
Can not say 1 0 0
Housing Apartment 33 0 32 500
Row house or semi-detached house 17 0 18 300
Detached house 45 0 46 700
Farm 4 0 3 000
Something else 1 0 1 000
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 0 80 200
Rented residence 22 0 17 300
Right of residence apartment 2 0 3 000
Something else 1 0 1 000
Can not say 1 0 1 000
Cottage or holiday home in regular use Yes 41 0 44 700
No 58 0 55 800
Can not say 1 0 1 000
Number of cars in household One car 46 0 52 800
Two cars 29 0 24 400
Three or more cars 10 0 10 200
No car 15 0 14 200
Type of car, if buying now New 18 0 19 300
Used 71 0 69 000
Company car 5 0 3 000
Leasing (personal) 9 0 9 100
Shared car 2 0 2 000
Doesn't use a car 8 0 9 100
Can not say 5 0 7 100
Advertising ban at the door / mailbox Yes 29 0 24 400
No 70 0 76 100
Can not say 1 0 1 000
Using AdBlocker or similar application Yes 19 0 9 100
No 75 0 87 300
Can not say 5 0 5 100
Type of municipality (7 class) Greater Helsinki 20 0 23 300
Turku or Tampere 8 0 8 100
Oulu 4 0 4 100
70 000 - 150 000 inhabitants town 14 0 12 200
Urban municipality 24 0 27 400
Conurbation 17 0 17 300
Countryside 12 0 11 200
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 0 23 300
5-6 days a week 4 0 8 100
1-4 days a week 23 0 31 500
Monthly 25 0 24 400
Rarely 27 0 11 200
Never 9 0 4 100
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 0 24 400
5-6 days a week 5 0 6 100
1-4 days a week 18 0 20 300
Monthly 16 0 13 200
Rarely 24 0 23 300
Never 13 0 13 200
Can not say 1 0 1 000
The frequency of reading: Print newspapers or afternoon papers Daily 24 0 36 500
5-6 days a week 4 0 7 100
1-4 days a week 22 0 28 400
Monthly 16 0 11 200
Rarely 25 0 15 200
Never 9 0 4 100
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 0 60 900
5-6 days a week 9 0 8 100
1-4 days a week 16 0 14 200
Monthly 7 0 4 100
Rarely 8 0 6 100
Never 5 0 7 100
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 0 6 100
5-6 days a week 3 0 5 100
1-4 days a week 38 0 43 600
Monthly 20 0 18 300
Rarely 24 0 21 300
Never 10 0 7 100
Can not say 1 0 1 000
The frequency of watching: Free online TV services Daily 19 0 23 300
5-6 days a week 10 0 10 200
1-4 days a week 29 0 25 400
Monthly 20 0 18 300
Rarely 15 0 14 200
Never 6 0 9 100
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 0 16 200
5-6 days a week 10 0 7 100
1-4 days a week 22 0 20 300
Monthly 9 0 10 200
Rarely 12 0 10 200
Never 29 0 36 500
Can not say 1 0 1 000
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 0 49 700
5-6 days a week 10 0 12 200
1-4 days a week 19 0 20 300
Monthly 12 0 10 200
Rarely 13 0 8 100
Never 4 0 2 000
Can not say 0 0 1 000
The frequency of watching: Programs of commercial TV channels Daily 33 0 39 600
5-6 days a week 11 0 12 200
1-4 days a week 20 0 20 300
Monthly 12 0 10 200
Rarely 14 0 10 200
Never 9 0 9 100
Can not say 1 0 1 000
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 0 28 400
5-6 days a week 5 0 5 100
1-4 days a week 15 0 15 200
Monthly 13 0 10 200
Rarely 27 0 27 400
Never 16 0 14 200
Can not say 1 0 1 000
The frequency of listening: Programs of commercial radio channels Daily 17 0 18 300
5-6 days a week 9 0 7 100
1-4 days a week 19 0 17 300
Monthly 14 0 13 200
Rarely 23 0 26 400
Never 17 0 18 300
Can not say 1 0 1 000
The frequency of listening: Podcasts Daily 7 0 5 100
5-6 days a week 4 0 5 100
1-4 days a week 12 0 8 100
Monthly 14 0 13 200
Rarely 26 0 29 400
Never 35 0 38 600
Can not say 2 0 2 000
User frequency and following: Social media Daily 62 0 66 000
5-6 days a week 7 0 7 100
1-4 days a week 7 0 7 100
Monthly 3 0 1 000
Rarely 6 0 6 100
Never 15 0 14 200
Can not say 0 0 1 000
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 0 13 200
5-6 days a week 5 0 3 000
1-4 days a week 13 0 9 100
Monthly 8 0 9 100
Rarely 20 0 25 400
Never 36 0 39 600
Can not say 1 0 3 000
Reading frequency: Printed books Daily 17 0 22 300
5-6 days a week 6 0 8 100
1-4 days a week 15 0 17 300
Monthly 22 0 20 300
Rarely 34 0 30 400
Never 7 0 4 100
Can not say 0 0 0
Reading frequency: E-books Daily 3 0 4 100
5-6 days a week 2 0 1 000
1-4 days a week 4 0 5 100
Monthly 6 0 6 100
Rarely 30 0 27 400
Never 54 0 56 800
Can not say 1 0 1 000
Listening frequency: Audiobooks Daily 8 0 10 200
5-6 days a week 3 0 2 000
1-4 days a week 6 0 6 100
Monthly 8 0 9 100
Rarely 23 0 20 300
Never 52 0 52 800
Can not say 1 0 1 000
Usage/viewing frequency: YouTube Daily 22 0 10 200
5-6 days a week 9 0 5 100
1-4 days a week 20 0 19 300
Monthly 20 0 22 300
Rarely 19 0 26 400
Never 10 0 17 300
Can not say 0 0 1 000
Usage/following: LinkedIn Daily 6 0 4 100
5-6 days a week 2 0 2 000
1-4 days a week 7 0 8 100
Monthly 8 0 10 200
Rarely 13 0 12 200
Never 52 0 53 800
Cant say / No answer 11 0 11 200
Usage/following: Facebook Daily 40 0 50 800
5-6 days a week 6 0 7 100
1-4 days a week 11 0 10 200
Monthly 5 0 4 100
Rarely 10 0 6 100
Never 17 0 13 200
Cant say / No answer 10 0 9 100
Usage/Following: Instagram Daily 37 0 39 600
5-6 days a week 6 0 5 100
1-4 days a week 9 0 9 100
Monthly 5 0 5 100
Rarely 8 0 7 100
Never 25 0 25 400
Cant say / No answer 10 0 10 200
Usage/following rate: Snapchat Daily 16 0 10 200
5-6 days a week 2 0 1 000
1-4 days a week 2 0 3 000
Monthly 2 0 1 000
Rarely 5 0 7 100
Never 62 0 69 000
Cant say / No answer 11 0 10 200
Usage/following: X (formerly Twitter) Daily 4 0 3 000
5-6 days a week 2 0 1 000
1-4 days a week 4 0 2 000
Monthly 3 0 3 000
Rarely 11 0 8 100
Never 66 0 74 100
Cant say / No answer 10 0 9 100
Usage/Following: TikTok Daily 13 0 7 100
5-6 days a week 2 0 1 000
1-4 days a week 4 0 4 100
Monthly 3 0 2 000
Rarely 8 0 9 100
Never 62 0 67 000
Cant say / No answer 10 0 10 200
Usage/following frequency: Jodel Daily 3 0 2 000
5-6 days a week 1 0 1 000
1-4 days a week 2 0 1 000
Monthly 3 0 1 000
Rarely 6 0 4 100
Never 71 0 76 100
Cant say / No answer 15 0 15 200
Usage/following frequency: Threads Daily 3 0 2 000
5-6 days a week 1 0 1 000
1-4 days a week 4 0 5 100
Monthly 3 0 2 000
Rarely 5 0 5 100
Never 69 0 71 000
Cant say / No answer 15 0 15 200
Usage/following frequency: Bluesky Daily 0 0 1 000
5-6 days a week 0 0 0
1-4 days a week 1 0 1 000
Monthly 1 0 1 000
Rarely 3 0 3 000
Never 80 0 80 200
Cant say / No answer 15 0 15 200
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 0 15 200
Partially agree 42 0 45 700
Partially disagree 29 0 26 400
Completely disagree 10 0 11 200
Can not say 3 0 3 000
I prefer domestic products Completely agree 33 0 34 500
Partially agree 55 0 55 800
Partially disagree 9 0 9 100
Completely disagree 1 0 1 000
Can not say 2 0 1 000
I consciously make responsible choices in my consumption Completely agree 21 0 23 300
Partially agree 54 0 57 900
Partially disagree 18 0 16 200
Completely disagree 4 0 2 000
Can not say 4 0 3 000
When shopping, quality is more important to me than price Completely agree 24 0 23 300
Partially agree 58 0 60 900
Partially disagree 14 0 14 200
Completely disagree 1 0 1 000
Can not say 3 0 2 000
I usually choose the cheapest option Completely agree 13 0 15 200
Partially agree 48 0 46 700
Partially disagree 32 0 32 500
Completely disagree 5 0 5 100
Can not say 2 0 2 000
I often take advantage of discount and campaign prices in my purchases Completely agree 39 0 44 700
Partially agree 49 0 48 700
Partially disagree 9 0 7 100
Completely disagree 2 0 1 000
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 5 0 4 100
Partially agree 23 0 24 400
Partially disagree 38 0 37 600
Completely disagree 24 0 25 400
Can not say 10 0 10 200
In my opinion, money is for consumption and not for saving Completely agree 5 0 5 100
Partially agree 37 0 36 500
Partially disagree 43 0 44 700
Completely disagree 10 0 12 200
Can not say 4 0 3 000
I prefer local shops and services Completely agree 28 0 30 400
Partially agree 58 0 59 900
Partially disagree 11 0 9 100
Completely disagree 1 0 1 000
Can not say 2 0 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 0 4 100
Partially agree 27 0 28 400
Partially disagree 28 0 32 500
Completely disagree 33 0 29 400
Can not say 7 0 7 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 0 9 100
Partially agree 32 0 34 500
Partially disagree 36 0 35 500
Completely disagree 20 0 19 300
Can not say 3 0 4 100
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 0 17 300
Partially agree 49 0 57 900
Partially disagree 23 0 18 300
Completely disagree 7 0 4 100
Can not say 5 0 3 000
Ecology is an important purchase reason for me Completely agree 18 0 22 300
Partially agree 50 0 55 800
Partially disagree 23 0 17 300
Completely disagree 6 0 3 000
Can not say 4 0 2 000
I prefer well-known brands Completely agree 13 0 13 200
Partially agree 59 0 59 900
Partially disagree 20 0 21 300
Completely disagree 5 0 4 100
Can not say 3 0 3 000
I prefer used products in my purchases Completely agree 15 0 18 300
Partially agree 39 0 39 600
Partially disagree 31 0 29 400
Completely disagree 11 0 12 200
Can not say 3 0 2 000
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 0 17 300
Quite positively 61 0 61 900
Quite negatively 16 0 15 200
Very negative 4 0 2 000
Can not say 6 0 4 100
Magazines Very positive 12 0 15 200
Quite positively 60 0 63 900
Quite negatively 18 0 14 200
Very negative 4 0 2 000
Can not say 7 0 5 100
Free and local newspapers Very positive 22 0 27 400
Quite positively 56 0 57 900
Quite negatively 11 0 10 200
Very negative 4 0 2 000
Can not say 6 0 5 100
Newspaper/Magazine websites or applications Very positive 5 0 7 100
Quite positively 43 0 45 700
Quite negatively 33 0 31 500
Very negative 11 0 8 100
Can not say 8 0 9 100
Social media (Facebook, Instagram etc.) Very positive 5 0 4 100
Quite positively 30 0 33 500
Quite negatively 35 0 37 600
Very negative 19 0 12 200
Can not say 11 0 13 200
Influencer advertising (e.g. in social media) Very positive 4 0 3 000
Quite positively 25 0 25 400
Quite negatively 35 0 38 600
Very negative 23 0 20 300
Can not say 13 0 14 200
Newsletters to email Very positive 2 0 2 000
Quite positively 16 0 18 300
Quite negatively 35 0 40 600
Very negative 45 0 37 600
Can not say 3 0 4 100
Other websites Very positive 2 0 4 100
Quite positively 32 0 32 500
Quite negatively 39 0 37 600
Very negative 15 0 10 200
Can not say 12 0 17 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 0 6 100
Quite positively 44 0 50 800
Quite negatively 31 0 29 400
Very negative 14 0 10 200
Can not say 4 0 4 100
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 0 4 100
Quite positively 33 0 33 500
Quite negatively 35 0 36 500
Very negative 21 0 20 300
Can not say 7 0 8 100
Home delivered advertisements and catalogues Very positive 14 0 19 300
Quite positively 44 0 48 700
Quite negatively 21 0 16 200
Very negative 15 0 11 200
Can not say 5 0 6 100
Out-of-home advertising Very positive 11 0 10 200
Quite positively 51 0 52 800
Quite negatively 22 0 22 300
Very negative 9 0 7 100
Can not say 8 0 9 100
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 0 27 400
Partially agree 59 0 59 900
Partially disagree 10 0 7 100
Completely disagree 3 0 1 000
Can not say 11 0 6 100
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 0 27 400
Partially agree 56 0 57 900
Partially disagree 14 0 8 100
Completely disagree 4 0 2 000
Can not say 10 0 6 100
When reading a magazine, I don't multitask Completely agree 33 0 40 600
Partially agree 39 0 39 600
Partially disagree 17 0 15 200
Completely disagree 4 0 2 000
Can not say 8 0 4 100
A professional magazine keeps me up to date on professional matters Completely agree 21 0 24 400
Partially agree 44 0 45 700
Partially disagree 11 0 9 100
Completely disagree 5 0 4 100
Can not say 18 0 18 300
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 0 33 500
Partially agree 47 0 47 700
Partially disagree 7 0 5 100
Completely disagree 3 0 2 000
Can not say 12 0 12 200
Finnish magazines offer reliable comparisons and tests Completely agree 16 0 17 300
Partially agree 51 0 51 800
Partially disagree 13 0 12 200
Completely disagree 3 0 2 000
Can not say 18 0 18 300
Finnish magazines offer reliable product recommendations Completely agree 10 0 13 200
Partially agree 50 0 54 800
Partially disagree 17 0 15 200
Completely disagree 3 0 2 000
Can not say 20 0 17 300
Finnish magazines are of high quality Completely agree 22 0 30 400
Partially agree 57 0 55 800
Partially disagree 9 0 8 100
Completely disagree 1 0 0
Can not say 10 0 6 100
Ads in magazines make new things familiar Completely agree 10 0 15 200
Partially agree 48 0 51 800
Partially disagree 22 0 19 300
Completely disagree 7 0 5 100
Can not say 13 0 10 200
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 0 15 200
Partially agree 33 0 33 500
Partially disagree 22 0 21 300
Completely disagree 22 0 21 300
Can not say 11 0 10 200
I have purchased products based on the ad in magazine Completely agree 9 0 14 200
Partially agree 31 0 34 500
Partially disagree 26 0 24 400
Completely disagree 24 0 20 300
Can not say 10 0 8 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 0 25 400
Partially agree 48 0 52 800
Partially disagree 20 0 14 200
Completely disagree 12 0 6 100
Can not say 7 0 4 100
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 0 17 300
Partially agree 28 0 39 600
Partially disagree 27 0 21 300
Completely disagree 28 0 17 300
Can not say 10 0 7 100
Advertising published in magazines is trustworthy Completely agree 4 0 4 100
Partially agree 36 0 38 600
Partially disagree 35 0 36 500
Completely disagree 9 0 5 100
Can not say 16 0 16 200
The free customer magazine is an important customer benefit for me Completely agree 15 0 24 400
Partially agree 39 0 43 600
Partially disagree 23 0 20 300
Completely disagree 12 0 7 100
Can not say 10 0 6 100
I follow one or more magazines on social media Completely agree 7 0 8 100
Partially agree 20 0 21 300
Partially disagree 23 0 25 400
Completely disagree 42 0 41 600
Can not say 7 0 5 100
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 0 45 700
Partially agree 27 0 25 400
Partially disagree 11 0 12 200
Completely disagree 14 0 16 200
Can not say 2 0 2 000
I usually read many articles at once when I visit magazine websites Completely agree 35 0 35 500
Partially agree 39 0 36 500
Partially disagree 13 0 13 200
Completely disagree 10 0 14 200
Can not say 3 0 3 000
I often end up on newspaper websites through social media or other links Completely agree 18 0 19 300
Partially agree 33 0 35 500
Partially disagree 21 0 19 300
Completely disagree 24 0 22 300
Can not say 4 0 5 100
I read newspaper websites or apps several times a day Completely agree 19 0 18 300
Partially agree 33 0 29 400
Partially disagree 25 0 26 400
Completely disagree 21 0 24 400
Can not say 3 0 2 000
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 0 19 300
Partially agree 21 0 23 300
Partially disagree 17 0 15 200
Completely disagree 37 0 37 600
Can not say 8 0 5 100
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 0 27 400
Partially agree 52 0 52 800
Partially disagree 12 0 10 200
Completely disagree 4 0 3 000
Can not say 8 0 8 100
I want to know if media content has been generated using AI Completely agree 75 0 79 200
Partially agree 16 0 15 200
Partially disagree 3 0 2 000
Completely disagree 2 0 2 000
Can not say 5 0 4 100
I am willing to pay for well-crafted journalistic content Completely agree 31 0 35 500
Partially agree 39 0 39 600
Partially disagree 15 0 13 200
Completely disagree 8 0 6 100
Can not say 7 0 6 100
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 0 68 000
Cosmetics and beauty care 16 0 33 500
Interior design and furniture 26 0 39 600
Renovation and building 24 0 24 400
Domestic appliances 10 0 8 100
Consumer electronics and IT equipment 13 0 7 100
Saving and investing 14 0 15 200
Style and fashion 21 0 35 500
Cars 14 0 6 100
Travelling 23 0 30 400
Sports clothing, footwear or equipment 14 0 16 200
Health and wellness products/services 19 0 33 500
None of these 16 0 10 200
Can not say 10 0 7 100
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 0 54 800
Cosmetics and beauty care 17 0 30 400
Interior design and furniture 21 0 25 400
Renovation and building 21 0 17 300
Domestic appliances 10 0 7 100
Consumer electronics and IT equipment 17 0 10 200
Saving and investing 13 0 12 200
Style and fashion 19 0 31 500
Cars 13 0 6 100
Travelling 23 0 26 400
Sports clothing, footwear or equipment 16 0 15 200
Health and wellness products/services 18 0 25 400
None of these 21 0 20 300
Can not say 12 0 13 200
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 0 9 100
Well-being and health 50 0 81 200
Charity work 14 0 18 300
Self development 32 0 45 700
Celebrities 13 0 21 300
Fishing 15 0 5 100
Beauty care and cosmetics 16 0 44 700
Literature 29 0 42 600
Domestic and foreign news 51 0 53 800
Domestic travel 33 0 38 600
Culture 34 0 47 700
Crafts 25 0 33 500
Nature and going outdoor 52 0 58 900
Hunting 9 0 3 000
Style and fashion 20 0 45 700
Music and concerts 37 0 40 600
Going on summer cottage 29 0 31 500
Local affairs 56 0 62 900
Computer/console/mobile playing 17 0 5 100
Politics 43 0 40 600
Gardening and plants 29 0 43 600
Online gambling or betting 5 0 2 000
Building and renovating 34 0 27 400
Food and drink 38 0 46 700
Cooking, baking, recipes 38 0 50 800
Investment 24 0 21 300
Decorating 28 0 57 900
Economic and finances 36 0 36 500
Science 37 0 27 400
Travelling abroad 34 0 41 600
Sports, exercising 45 0 44 700
Sailing, boating 9 0 6 100
Consumer electronics and information technology 20 0 7 100
Environmental matters 31 0 32 500
None of the above 0 0 0
Source: NRS 2026

Online & social media

Magazine website

https://www.eeva.fi/lehdet/kauneus-ja-terveys

Magazine in Social Media
Some channels and Followers August 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • A-lehdet Oy
  • Risto Rytin tie 33
  • 00081 Helsinki
  • yritysasiakkaat@a-lehdet.fi
  • www.a-lehdet.fi

  • Mediamyynti A-lehdet
  • yritysasiakkaat@a-lehdet.fi
Media

Publisher

  • A-lehdet Oy

Publisher

  • A-lehdet Oy

Päätoimittaja

  • Mari Karsikas
 

Address

  • Risto Rytin tie 33
  • Helsinki

Postal address

  • 00081 A-LEHDET

Phone

Email

  • kauneusjaterveys@a-lehdet.fi