Finnish Magazine Rate Cards

Kauneus & Terveys

Kauneus & Terveys is a forward-looking woman's guide to feeling good. It helps the reader to bring out the best in them and offers topical information on matters related to looks, health, exercise, nutrition and weight watching. Kauneus & Terveys is lively and close to everyday life – without forgetting the dreams. The reader: Active, working-age women who are interested in wellbeing and beauty.

Magazine's website: https://www.eeva.fi/lehdet/kauneus-ja-terveys Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-kauneus-ja-terveys-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	kauneusjaterveys@a-lehdet.fi
Päätoimittaja	Mari Paalosalo-Jussinmäki
Toimituspäällikkö	Sari Hannikainen
Toimituspäällikkö	Elisa Helavuori

Circulation or copies

Issues per year	16

Readership

Readership	114 000
Total reach	0
How many times read	1.9
Minutes of reading	56 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		05.12.2022		Thema: Lets feel better. Eat lighter and look after yourself. Healthy and delicious power foods for training. Caring for winter skin.
2	25.01.2023		27.12.2022		Thema: The Beautiful hair at home extra. 10 best haircare products. Key to good sleep. Pampering and effective body care.
3	15.02.2023		18.01.2023		Thema: The You are amazing extra. Spring trends and makeup for a grown woman. Good life during menopause.
4	15.03.2023		15.02.2023		Thema: Happy stomach and intestines. 10 best health products. Managing allergies. Fashion in glasses.
5	12.04.2023		14.03.2023		Thema: Amazing midlife skin: products, treatments and makeup. 10 best skin care products. Wellness trips. Stress and recovery.
6	03.05.2023		03.04.2023		Thema: Prepare for the summer of a lifetime. Swimming costumes, sun protection and self-tanning. Festive styles and beautiful hair for the spring. Find the best diet for you.
7	31.05.2023		02.05.2023		Thema: Power special. Become stronger inside and out. Find peace for your body. Fragrances. 10 best natural cosmetics products. Beautiful feet.
8 - 9	28.06.2023		30.05.2023		Thema: Fabulous summer double issue. Happier and more enjoyable sex. Enhance your relationships. Waterproof makeup and a travelling womans handiest product discoveries.
10	26.07.2023		28.06.2023		Thema: You can do it! The secret to a successful change. Inspiration and tips for training. Amazing hair easily: the best products and tips. Boost your metabolism.
11	23.08.2023		26.07.2023		Thema: Autumn trends. Inspiring new beauty and wellbeing products. Aesthetic treatments. Look after your brain health and memory.
12	13.09.2023		16.08.2023		Thema: Look after yourself. 10 best supermarket cosmetics. Cornerstones of female health. Prevent and manage pain.
13	11.10.2023		13.09.2023		Thema: Special everyday life. Most amazing makeup, hairdos and accessories. 10 Best luxury cosmetics. Eye health.
14	08.11.2023		11.10.2023		Thema: Get a boost! More energy for work and free time. Fight fatigue: tips and care. Pharmacy cosmetics and supplements.
15 - 16	07.12.2023		08.11.2023		Thema: Christmas double issue. Gift tips: cosmetics and fragrances, wellbeing products and measuring devices, books. 10 best makeup products of the year. Healthy mouth and beautiful teeth.

Advertisement rates

2/1

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Size including margin: 460 x 297 mm

4-colour price 11041 €

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Position: First spread

Size including margin: 460 x 297 mm

4-colour price 12038 €

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Size including margin: 230 x 297 mm

4-colour price 6290 €

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Size including margin: 230 x 297 mm

4-colour price 6920 €

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Size including margin: 230 x 297 mm

4-colour price 6920 €

1/1 takakansi

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 6920 €

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Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4494 €

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Size including margin: 112 x 297 mm

4-colour price 4494 €

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Size including margin: 60 x 297 mm

4-colour price 3276 €

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Size including margin: 112 x 146 mm

4-colour price 3276 €

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Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3276 €

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Size including margin: 77 x 297 mm

4-colour price 3743 €

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Size including margin: 230 x 99 mm

4-colour price 3743 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Bleed mm	5 mm
Number of colums	4
Column width	44 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 114 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kauneus & Terveys Readers %	Kauneus & Terveys Amount of readers
Readership (KMT 2023)	114 000
Total reach	0
Sex	Women	51	88	100 320
Sex	Men	49	12	13 680

Native language	Finnish	95	97	110 580
Native language	Swedish	5	3	3 420

Age	15-24 y	13	4	4 560
	25-34 y	14	9	10 260
	35-44 y	14	11	12 540
	45-54 y	14	17	19 380
	55-64 y	16	21	23 940
	65+ y	29	40	45 600

Gender + age	Female 15-29 years	10	6	6 840
	Female 30-49 years	14	22	25 080
	Female 50+ years	28	60	68 400
	Male 15-29 years	10	1	1 140
	Male 30-49 years	14	2	2 280
	Male 50+ years	24	8	9 120

Household position	Lives at home with parents	7	2	2 280
	Lives alone	28	29	33 060
	Lives with spouse	37	43	49 020
	Lives with spouse and children	24	23	26 220
	Single parent	2	2	2 280
	Other	3	2	2 280

Grandchildren under 18 years of age	Yes	21	27	30 780
	No	38	50	57 000
	No answer (under 45 year olds)	41	23	26 220

Profession	Top Management	4	6	6 840
	white-collar worker, higher-level	16	15	17 100
	White-collar worker	12	18	20 520
	Worker	10	4	4 560
	Farmer	1	1	1 140
	Other entrepreneur	3	2	2 280
	Pensioner	31	41	46 740
	Student, pupil	11	4	4 560
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 140
	Other	6	5	5 700
	No answer	3	2	2 280

Education	Elementary school	5	7	7 980
	Secondary school	7	5	5 700
	Vocational	28	27	30 780
	High school	14	10	11 400
	University of Applied Sciences	19	22	25 080
	University	27	26	29 640
	Something else	2	1	1 140

Size of the household	1 pers	28	29	33 060
	2 pers	38	43	49 020
	3 pers	14	12	13 680
	4 pers	12	9	10 260
	5+ pers	7	6	6 840

Household income (gross)	Below 20 000 € /y	11	8	9 120
	20 000 - 35 000 € /y	19	20	22 800
	35 001 - 50 000 € /y	20	23	26 220
	50 001 - 85 000 € /y	22	20	22 800
	85 001 - 100 000 € /y	7	7	7 980
	Over 100 000 € /y	9	11	12 540
	Don't want to tell	5	8	9 120
	Can't say / No answer	7	4	4 560

Decision-maker in grocery purchases	Yes	93	97	110 580
	Don't know	7	3	3 420
	Can not say	1	0	0

Housing	Apartment	32	32	36 480
	Row house or semi-detached house	15	15	17 100
	Detached house	47	47	53 580
	Farm	4	6	6 840
	Something else	1	1	1 140
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	81	92 340
	Rented residence	20	14	15 960
	Right of residence apartment	2	3	3 420
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	40	45 600
	No	59	59	67 260
	Can not say	1	1	1 140

Using AdBlocker or similar application	Yes	19	9	10 260
	No	76	85	96 900
	Can not say	5	5	5 700

Number of cars in household	One car	45	50	57 000
	Two cars	32	31	35 340
	Three or more cars	10	7	7 980
	No car	14	12	13 680

PUUTTUU	PUUTTUU	22	26	29 640
	PUUTTUU	67	58	66 120
	PUUTTUU	4	2	2 280
	PUUTTUU	8	9	10 260
	PUUTTUU	2	1	1 140
	PUUTTUU	8	11	12 540
	PUUTTUU	5	6	6 840

Advertising ban at the door / mailbox	Yes	24	19	21 660
	No	76	81	92 340
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	51	58 140
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 140
	Retired	31	41	46 740
	Unemployed / laid off	2	1	1 140
	Schoolboy or student	11	4	4 560
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 140
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	23	26 220
	No	25	25	28 500
	Can't say / No answer	50	52	59 280

Health services used in the household	Public health services	85	87	99 180
	Employer - funded health care services	49	44	50 160
	Private, self-funded healthcare services	39	51	58 140
	Private health insurance services	22	19	21 660
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	24	27 360
	Turku or Tampere	8	7	7 980
	Oulu	4	3	3 420
	70 000 - 150 000 inhabitants town	13	14	15 960
	Urban municipality	27	29	33 060
	Conurbation	16	13	14 820
	Countryside	13	10	11 400

Pets in household	Cat	17	17	19 380
	Dog	26	24	27 360
	Some other pet	5	6	6 840
	No pets	59	61	69 540

Family with kids	Yes	32	27	30 780
Family with kids	No	68	73	83 220

Use of glasses or contact lenses	Yes	67	80	91 200
Use of glasses or contact lenses	No	33	20	22 800
How often different content is read
The frequency of reading: Print magazines	Daily	15	22	25 080
	5-6 days a week	4	11	12 540
	1-4 days a week	26	34	38 760
	Monthly	24	21	23 940
	Rarely	23	11	12 540
	Never	7	1	1 140
	Can not say	1	1	1 140

The frequency of reading: Magazine content in digital format	Daily	21	26	29 640
	5-6 days a week	5	4	4 560
	1-4 days a week	19	17	19 380
	Monthly	15	18	20 520
	Rarely	24	21	23 940
	Never	14	13	14 820
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	47	53 580
	5-6 days a week	4	6	6 840
	1-4 days a week	23	23	26 220
	Monthly	13	11	12 540
	Rarely	21	10	11 400
	Never	7	3	3 420
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	56	63 840
	5-6 days a week	9	10	11 400
	1-4 days a week	16	14	15 960
	Monthly	6	7	7 980
	Rarely	9	7	7 980
	Never	6	6	6 840
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	7 980
	5-6 days a week	4	5	5 700
	1-4 days a week	44	52	59 280
	Monthly	17	18	20 520
	Rarely	20	14	15 960
	Never	9	4	4 560
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	19	21 660
	5-6 days a week	9	13	14 820
	1-4 days a week	30	27	30 780
	Monthly	23	20	22 800
	Rarely	15	12	13 680
	Never	7	10	11 400
	Can not say	1	1	1 140

The frequency of watching: Pay TV and streaming services	Daily	16	15	17 100
	5-6 days a week	10	6	6 840
	1-4 days a week	22	19	21 660
	Monthly	10	10	11 400
	Rarely	11	12	13 680
	Never	31	38	43 320
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	55	62 700
	5-6 days a week	9	9	10 260
	1-4 days a week	19	18	20 520
	Monthly	11	8	9 120
	Rarely	12	6	6 840
	Never	3	2	2 280
	Can not say	0	1	1 140

The frequency of watching: Programs of commercial TV channels	Daily	35	38	43 320
	5-6 days a week	12	14	15 960
	1-4 days a week	22	23	26 220
	Monthly	11	9	10 260
	Rarely	12	9	10 260
	Never	7	6	6 840
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	29	33 060
	5-6 days a week	7	7	7 980
	1-4 days a week	16	17	19 380
	Monthly	13	12	13 680
	Rarely	26	23	26 220
	Never	16	12	13 680
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	16	18 240
	5-6 days a week	10	10	11 400
	1-4 days a week	21	16	18 240
	Monthly	14	15	17 100
	Rarely	21	23	26 220
	Never	16	18	20 520
	Can not say	1	1	1 140

The frequency of listening: Podcasts	Daily	4	2	2 280
	5-6 days a week	3	2	2 280
	1-4 days a week	9	8	9 120
	Monthly	13	11	12 540
	Rarely	28	28	31 920
	Never	41	46	52 440
	Can not say	2	3	3 420

User frequency and following: Social media	Daily	57	56	63 840
	5-6 days a week	7	8	9 120
	1-4 days a week	8	6	6 840
	Monthly	3	2	2 280
	Rarely	6	4	4 560
	Never	19	24	27 360
	Can not say	0	1	1 140

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	10	11 400
	5-6 days a week	5	3	3 420
	1-4 days a week	11	8	9 120
	Monthly	8	8	9 120
	Rarely	22	24	27 360
	Never	40	46	52 440
	Can not say	1	1	1 140

User frequency: Instant messaging	Daily	68	66	75 240
	5-6 days a week	9	10	11 400
	1-4 days a week	10	10	11 400
	Monthly	3	3	3 420
	Rarely	3	2	2 280
	Never	8	10	11 400
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	72	82 080
	No	41	27	30 780
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	13	14 820
	No	90	86	98 040
	Can not say	2	1	1 140

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	67 260
	No	52	40	45 600
	Can not say	2	1	1 140

I tend to buy single copy magazines	Yes	17	28	31 920
	No	81	70	79 800
	Can not say	2	2	2 280

PUUTTUU	PUUTTUU	13	20	22 800
	PUUTTUU	5	7	7 980
	PUUTTUU	7	9	10 260
	PUUTTUU	15	13	14 820
	PUUTTUU	8	6	6 840
	PUUTTUU	7	2	2 280
	PUUTTUU	10	8	9 120
	PUUTTUU	6	7	7 980
	PUUTTUU	9	10	11 400
	PUUTTUU	9	9	10 260
	PUUTTUU	4	7	7 980
	PUUTTUU	5	6	6 840
	PUUTTUU	13	18	20 520
	PUUTTUU	8	14	15 960
	PUUTTUU	13	13	14 820
	PUUTTUU	7	14	15 960
	PUUTTUU	8	5	5 700
	PUUTTUU	3	2	2 280
	PUUTTUU	56	54	61 560
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	61	69 540
	PUUTTUU	40	37	42 180
	PUUTTUU	2	2	2 280

PUUTTUU	PUUTTUU	87	90	102 600
	PUUTTUU	11	9	10 260
	PUUTTUU	1	1	1 140

PUUTTUU	PUUTTUU	73	79	90 060
	PUUTTUU	25	19	21 660
	PUUTTUU	2	3	3 420

PUUTTUU	PUUTTUU	81	82	93 480
	PUUTTUU	18	17	19 380
	PUUTTUU	2	2	2 280

PUUTTUU	PUUTTUU	57	57	64 980
	PUUTTUU	41	41	46 740
	PUUTTUU	1	1	1 140

PUUTTUU	PUUTTUU	30	29	33 060
	PUUTTUU	63	63	71 820
	PUUTTUU	7	9	10 260

PUUTTUU	PUUTTUU	84	89	101 460
	PUUTTUU	15	10	11 400
	PUUTTUU	1	1	1 140

PUUTTUU	PUUTTUU	41	41	46 740
	PUUTTUU	57	55	62 700
	PUUTTUU	2	3	3 420

PUUTTUU	PUUTTUU	86	86	98 040
	PUUTTUU	14	13	14 820
	PUUTTUU	1	1	1 140

PUUTTUU	PUUTTUU	30	29	33 060
	PUUTTUU	65	65	74 100
	PUUTTUU	5	6	6 840

PUUTTUU	PUUTTUU	39	42	47 880
	PUUTTUU	60	57	64 980
	PUUTTUU	1	1	1 140

PUUTTUU	PUUTTUU	67	75	85 500
	PUUTTUU	30	22	25 080
	PUUTTUU	3	3	3 420

PUUTTUU	PUUTTUU	67	76	86 640
	PUUTTUU	31	20	22 800
	PUUTTUU	3	3	3 420

PUUTTUU	PUUTTUU	67	67	76 380
	PUUTTUU	30	31	35 340
	PUUTTUU	2	2	2 280

Kauneus & Terveys magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kauneus & Terveys Readers %	Kauneus & Terveys Amount of readers
Attitude towards advertising: Newspapers	Positive	77	81	92 340
	Can not say	4	3	3 420
	Negative	18	16	18 240

Attitude towards advertising: Magazines	Positive	77	81	92 340
	Can not say	5	3	3 420
	Negative	19	15	17 100

Attitude towards advertising: Free and local newspapers	Positive	82	89	101 460
	Can not say	5	3	3 420
	Negative	13	8	9 120

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	53	60 420
	Can not say	8	12	13 680
	Negative	37	34	38 760

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	41	46 740
	Can not say	12	17	19 380
	Negative	47	42	47 880

Attitude towards advertising: Blogs	Positive	30	28	31 920
	Can not say	27	34	38 760
	Negative	41	38	43 320

Attitude towards advertising: Newsletters to email	Positive	19	24	27 360
	Can not say	2	3	3 420
	Negative	79	75	85 500

Attitude towards advertising: Other websites	Positive	43	44	50 160
	Can not say	10	13	14 820
	Negative	46	43	49 020

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	64 980
	Can not say	3	3	3 420
	Negative	40	40	45 600

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	40	45 600
	Can not say	6	6	6 840
	Negative	53	55	62 700

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	86 640
	Can not say	4	3	3 420
	Negative	28	21	23 940

Attitude towards advertising: Out-of-home advertising	Positive	66	66	75 240
	Can not say	6	6	6 840
	Negative	29	27	30 780

Kauneus & Terveys magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kauneus & Terveys Readers %	Kauneus & Terveys Amount of readers
I relax and get inspired by magazines	Agree	77	87	99 180
	Disagree	15	9	10 260
	Can not say	7	3	3 420

I experience pampering moments with magazines	Agree	50	66	75 240
	Disagree	39	27	30 780
	Can not say	10	8	9 120

A professional magazine keeps me up to date on professional matters	Agree	70	72	82 080
	Disagree	17	16	18 240
	Can not say	12	13	14 820

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	98 040
	Disagree	10	8	9 120
	Can not say	9	6	6 840

Finnish magazines offer reliable comparisons and tests	Agree	68	70	79 800
	Disagree	18	17	19 380
	Can not say	14	13	14 820

Finnish magazines offer reliable product recommendations	Agree	64	69	78 660
	Disagree	21	21	23 940
	Can not say	15	12	13 680

Finnish magazines are of high quality	Agree	81	90	102 600
	Disagree	12	7	7 980
	Can not say	7	4	4 560

I follow important magazines on social media	Agree	32	31	35 340
	Disagree	60	59	67 260
	Can not say	8	9	10 260

I read important magazines from cover to cover	Agree	52	65	74 100
	Disagree	43	33	37 620
	Can not say	5	2	2 280

Ads are part of the content of the magazine	Agree	64	66	75 240
	Disagree	31	33	37 620
	Can not say	5	3	3 420

Ads in magazines make new things familiar	Agree	67	73	83 220
	Disagree	28	24	27 360
	Can not say	6	3	3 420

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	51	58 140
	Disagree	42	44	50 160
	Can not say	6	5	5 700

I have purchased products based on the ad in magazine	Agree	46	54	61 560
	Disagree	49	42	47 880
	Can not say	6	3	3 420

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	70	79 800
	Disagree	35	26	29 640
	Can not say	4	3	3 420

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	54	61 560
	Disagree	55	42	47 880
	Can not say	6	4	4 560

I rely on product recommendations from bloggers and tubers	Agree	21	17	19 380
	Disagree	66	65	74 100
	Can not say	14	18	20 520

Kauneus & Terveys magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kauneus & Terveys Readers %	Kauneus & Terveys Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	13	14 820
	Newspapers	14	22	25 080
	Magazine websites	7	5	5 700
	Newspaper websites	7	7	7 980
	Blogs	2	1	1 140
	Social media	12	9	10 260
	Other websites	42	37	42 180
	Television	10	10	11 400
	Radio	1	2	2 280
	Direct mail	10	14	15 960
	None of the above	40	43	49 020

Information sources, consumer electronics and information technology	Print magazines	15	19	21 660
	Newspapers	19	29	33 060
	Magazine websites	10	10	11 400
	Newspaper websites	9	10	11 400
	Blogs	5	4	4 560
	Social media	23	20	22 800
	Other websites	50	41	46 740
	Television	17	19	21 660
	Radio	3	3	3 420
	Direct mail	36	48	54 720
	None of the above	16	16	18 240

Information sources, beauty care and cosmetics	Print magazines	18	36	41 040
	Newspapers	8	15	17 100
	Magazine websites	9	15	17 100
	Newspaper websites	5	6	6 840
	Blogs	8	9	10 260
	Social media	25	29	33 060
	Other websites	16	20	22 800
	Television	12	18	20 520
	Radio	2	2	2 280
	Direct mail	16	27	30 780
	None of the above	47	28	31 920

Information sources, travel	Print magazines	17	23	26 220
	Newspapers	15	23	26 220
	Magazine websites	10	13	14 820
	Newspaper websites	9	11	12 540
	Blogs	10	13	14 820
	Social media	31	33	37 620
	Other websites	48	48	54 720
	Television	16	20	22 800
	Radio	3	3	3 420
	Direct mail	10	15	17 100
	None of the above	29	23	26 220

Information sources, style and fashion	Print magazines	24	45	51 300
	Newspapers	14	22	25 080
	Magazine websites	12	18	20 520
	Newspaper websites	7	8	9 120
	Blogs	9	12	13 680
	Social media	32	34	38 760
	Other websites	34	37	42 180
	Television	17	22	25 080
	Radio	1	2	2 280
	Direct mail	25	33	37 620
	None of the above	30	16	18 240

Information sources, building and renovating	Print magazines	20	29	33 060
	Newspapers	16	23	26 220
	Magazine websites	9	11	12 540
	Newspaper websites	7	9	10 260
	Blogs	6	6	6 840
	Social media	20	19	21 660
	Other websites	33	31	35 340
	Television	18	23	26 220
	Radio	2	2	2 280
	Direct mail	28	36	41 040
	None of the above	32	29	33 060

Information sources, food, cooking and baking	Print magazines	37	53	60 420
	Newspapers	28	38	43 320
	Magazine websites	20	25	28 500
	Newspaper websites	17	17	19 380
	Blogs	14	15	17 100
	Social media	38	37	42 180
	Other websites	34	32	36 480
	Television	28	30	34 200
	Radio	6	5	5 700
	Direct mail	26	33	37 620
	None of the above	13	8	9 120

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	11 400
	Newspapers	12	21	23 940
	Magazine websites	3	5	5 700
	Newspaper websites	5	6	6 840
	Blogs	1	1	1 140
	Social media	10	11	12 540
	Other websites	24	24	27 360
	Television	11	14	15 960
	Radio	2	1	1 140
	Direct mail	17	23	26 220
	None of the above	52	45	51 300

Information sources, decorating and furniture purchases	Print magazines	24	37	42 180
	Newspapers	16	21	23 940
	Magazine websites	11	14	15 960
	Newspaper websites	7	8	9 120
	Blogs	8	10	11 400
	Social media	26	29	33 060
	Other websites	31	32	36 480
	Television	18	22	25 080
	Radio	1	1	1 140
	Direct mail	30	40	45 600
	None of the above	27	18	20 520

Information sources, saving and investing	Print magazines	9	12	13 680
	Newspapers	10	15	17 100
	Magazine websites	6	6	6 840
	Newspaper websites	9	11	12 540
	Blogs	6	7	7 980
	Social media	16	14	15 960
	Other websites	30	26	29 640
	Television	6	8	9 120
	Radio	3	3	3 420
	Direct mail	3	5	5 700
	None of the above	49	49	55 860

Information sources, health and wellbeing products / services	Print magazines	14	26	29 640
	Newspapers	15	21	23 940
	Magazine websites	7	11	12 540
	Newspaper websites	6	8	9 120
	Blogs	5	7	7 980
	Social media	21	25	28 500
	Other websites	37	39	44 460
	Television	12	16	18 240
	Radio	2	3	3 420
	Direct mail	17	26	29 640
	None of the above	38	30	34 200

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	18	20 520
	Newspapers	19	26	29 640
	Magazine websites	7	8	9 120
	Newspaper websites	8	10	11 400
	Blogs	5	5	5 700
	Social media	22	22	25 080
	Other websites	41	38	43 320
	Television	13	16	18 240
	Radio	1	2	2 280
	Direct mail	31	37	42 180
	None of the above	29	26	29 640

Kauneus & Terveys magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kauneus & Terveys Readers %	Kauneus & Terveys Amount of readers
PUUTTUU	Cars, motor vehicles	26	13	14 820
	Well-being and health	53	87	99 180
	Charity work	14	23	26 220
	Self development	32	44	50 160
	PUUTTUU	15	25	28 500
	PUUTTUU	17	8	9 120
	PUUTTUU	16	51	58 140
	PUUTTUU	27	39	44 460
	PUUTTUU	55	58	66 120
	PUUTTUU	34	44	50 160
	PUUTTUU	32	48	54 720
	PUUTTUU	26	32	36 480
	PUUTTUU	53	63	71 820
	PUUTTUU	10	4	4 560
	PUUTTUU	22	51	58 140
	PUUTTUU	35	46	52 440
	PUUTTUU	30	29	33 060
	PUUTTUU	56	61	69 540
	PUUTTUU	16	4	4 560
	PUUTTUU	40	40	45 600
	PUUTTUU	33	45	51 300
	PUUTTUU	39	33	37 620
	PUUTTUU	40	54	61 560
	PUUTTUU	40	53	60 420
	PUUTTUU	23	21	23 940
	PUUTTUU	31	58	66 120
	PUUTTUU	36	32	36 480
	PUUTTUU	36	45	51 300
	PUUTTUU	46	49	55 860
	PUUTTUU	11	5	5 700
	PUUTTUU	23	12	13 680
	PUUTTUU	33	36	41 040
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	47	53 580
	Repair and construction products	40	37	42 180
	Domestic appliances	39	43	49 020
	Electronics or IT products	50	42	47 880
	Cars	18	16	18 240
	Clothing and footwear	82	87	99 180
	Eyeglasses, contact lenses or sunglasses	35	39	44 460
	Sports clothing, footwear or equipment	60	59	67 260
	Saving or investing products or services	26	23	26 220
	Cosmetics and beauty products	45	65	74 100
	Mobile phones	31	29	33 060
	Travels	37	38	43 320
	Products and services for health and well-being	58	70	79 800
	None of the above	2	2	2 280

Intentions to purchase within 12 months	Furniture and furnishings	29	32	36 480
	Repair and construction products	36	34	38 760
	Domestic appliances	20	21	23 940
	Electronics or IT products	28	20	22 800
	Cars	14	8	9 120
	Clothing and footwear	65	70	79 800
	Eyeglasses, contact lenses or sunglasses	27	34	38 760
	Sports clothing, footwear or equipment	43	44	50 160
	Saving or investing products or services	22	20	22 800
	Cosmetics and beauty products	36	53	60 420
	Mobile phones	16	15	17 100
	Travels	41	43	49 020
	Products and services for health and well-being	46	60	68 400
	None of the above	7	4	4 560

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	2 280
	Buying an apartment	11	9	10 260
	Home renovation	29	30	34 200
	Buying a car	25	20	22 800
	Buying a boat	3	2	2 280
	None of these	50	53	60 420

Will consider switching over the next 12 months	Bank	7	5	5 700
	Insurance company	10	6	6 840
	electric company	18	14	15 960
	Internet Connection	8	6	6 840
	Phone-subscription	12	10	11 400
	None of the above	47	54	61 560
	Can not say	19	21	23 940

Use of extra money	Magazines, books, movies	17	23	26 220
	Eating, drinking, partying in a restaurant	32	30	34 200
	Exercises and sports equipment	26	22	25 080
	Cultural events (eg. concerts, theater, festivals)	33	44	50 160
	Renovation, interior design	25	30	34 200
	Health services and personal well-being	21	33	37 620
	Travel	40	48	54 720
	Consumer electronics and IT equipment, mobile phones	16	6	6 840
	Clothes, shoes and bags	23	26	29 640
	Home services (cleaning and other housekeeping services)	6	9	10 260
	Car, boat, motorcycle	13	6	6 840
	Cosmetics and beauty care	10	15	17 100
	Saving, investing	46	43	49 020
	Other	8	6	6 840
	There is no extra money left after mandatory expenses	8	7	7 980
	Can not say	3	2	2 280
Planning on buying/doing in the next 12 months

Kauneus & Terveys magazine's reader profile / Source NRS 2023

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Readers: 114 000 / KMT 2023 Download magazine graphs (PDF)

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