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Kauneus & Terveys

Kauneus & Terveys is a forward-looking woman's guide to feeling good. It helps the reader to bring out the best in them and offers topical information on matters related to looks, health, exercise, nutrition and weight watching. Kauneus & Terveys is lively and close to everyday life – without forgetting the dreams. The reader: Active, working-age women who are interested in wellbeing and beauty.

Magazine's website: www.terve.fi/lehdet/kauneus-ja-terveys Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Katja Bruun
0505658973
katja.bruun@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-kauneus-ja-terveys-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email kauneusjaterveys@a-lehdet.fi
Päätoimittaja Mari Paalosalo-Jussinmäki
Toimituspäällikkö Sari Hannikainen
Toimituspäällikkö Elisa Helavuori

Circulation or copies

Issues per year 16

Readership

Readership 132 000
Total reach 0
How many times read 2
Minutes of reading 50 min
Sources NRS 2021

Online audience

Magazine's website http://www.terve.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
602 649
-1.34 %
November 2019
610 808
-8.69 %
October 2019
668 952
-3.71 %
September 2019
694 691
-9.2 %
August 2019
765 064
0.97 %
July 2019
757 721
3.74 %
June 2019
730 396
-6.26 %
May 2019
779 166
-3.35 %
April 2019
806 205
-21.33 %
March 2019
1 024 786
-5.28 %
February 2019
1 081 879
-14.47 %
January 2019
1 264 853
14 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
2 159 000
-0.78 %
November 2019
2 176 000
-15.17 %
October 2019
2 565 000
-5 %
September 2019
2 700 000
-14.88 %
August 2019
3 172 000
-3.17 %
July 2019
3 276 000
3.31 %
June 2019
3 171 000
-4.72 %
May 2019
3 328 000
-2.03 %
April 2019
3 397 000
-26.79 %
March 2019
4 640 000
-9.75 %
February 2019
5 141 000
-16.04 %
January 2019
6 123 000
19.1 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 11.12.2020 Thema: Life changes issue. Managing your weight. Training. Winter skin care. Vitamins.
2 27.01.2021 30.12.2020 Thema: Health extra. Good night's sleep. Healthy joints. Hair.
3 17.02.2021 22.01.2021 Thema: Beauty extra. Spring trends. Top 10 skin care products. Healthy backs.
4 17.03.2021 19.02.2021 Thema: Stress relief issue. Recovery. Clear skin. Facial treatments. Health foods. Top 10 health products.
5 14.04.2021 19.03.2021 Thema: Hair extra. Top 10 hair care products. Allergies. Intestinal health.
6 06.05.2021 12.04.2021 Thema: Sun issue. Suncreens. Self-tanning lotions. Makeup and hairstyles for spring celebrations. Menopause.
7 09.06.2021 14.05.2021 Thema: Nutrition extra. Food that does good. Holidaymaker's pharmacy. Fragrances. Swimsuits for all body types. Sunglasses.
8 - 9 14.07.2021 17.06.2021 Thema: Summer double issue: Relationship issue. Take care of your eyes. Waterproof makeup. Smooth skin. Sex and intimate health.
10 04.08.2021 09.07.2021 Thema: Weight control issue. Take care of your hair. Beautiful fingernails and hands. Training guide and beautiful training outfits.
11 25.08.2021 02.08.2021 Thema: Trend issue. Autumn trends. Simple and superb hairstyles. Top 10 affordable cosmetics. Teeth. Snacks.
12 15.09.2021 20.08.2021 Thema: Energy issue. Coping at work and energetic days. Headaches. Nutritional supplements. Esthetic treatments. Skin care.
13 13.10.2021 17.09.2021 Thema: Feel good issue. Makeup, hairstyles and fashion for pre-Christmas parties. Treats that do good. Hormones.
14 10.11.2021 15.10.2021 Thema: Luxury issue. Fragrances. Top 10 luxury cosmetics. Beauty equipment. Healthy bones.
15 - 16 08.12.2021 11.11.2021 Thema: Festive double issue. Hairstyles. Gift ideas: wellness books, cosmetics, exercise, health. Blood pressure. Top 10 makeup products of the year.

Advertisement rates

2/1

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Size including margin: 460 x 297 mm

4-colour price 10515 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 11465 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 5990 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 6590 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 6590 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 4280 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 4280 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 3120 €

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Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 3120 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 3120 €

1/3

Position: Not specified

Size including margin: 77 x 297 mm

4-colour price 3565 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 3565 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 44 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 132 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kauneus & Terveys
Readers %
Kauneus & Terveys
Amount of readers
SexWomen5190118 800
Men491013 200
Age15-24 y1367 920
25-34 y141013 200
35-44 y141418 480
45-54 y141519 800
55-64 y162127 720
65+ y293444 880
Gender + ageFemale 15-29 years101013 200
Female 30-49 years142330 360
Female 50+ years285775 240
Male 15-29 years1011 320
Male 30-49 years1422 640
Male 50+ years2479 240
Household positionLives at home with parents733 960
Lives alone273039 600
Lives with spouse373951 480
Lives with spouse and children232330 360
Single parent233 960
Other333 960
ProfessionTop Management433 960
white-collar worker, higher-level151519 800
White-collar worker131925 080
Worker1056 600
Farmer111 320
Other entrepreneur333 960
Pensioner313748 840
Student, pupil1279 240
Homewife, home dad111 320
Unemployed333 960
Other456 600
No answer322 640
EducationElementary school656 600
Secondary school779 240
Vocational293039 600
High school131317 160
University of Applied Sciences181722 440
University252533 000
Something else222 640
Size of the household1 pers283242 240
2 pers394255 440
3 pers141317 160
4 pers12911 880
5+ pers745 280
Household income (gross)Below 20 000 € /y131114 520
20 000 - 35 000 € /y212533 000
35 001 - 50 000 € /y201823 760
50 001 - 85 000 € /y212127 720
85 001 - 100 000 € /y679 240
Over 100 000 € /y679 240
Don't want to tell679 240
Can't say / No answer745 280
Decision-maker in grocery purchasesYes9497128 040
Don't know622 640
Can not say111 320
HousingApartment343242 240
Row house or semi-detached house172026 400
Detached house444255 440
Farm445 280
Something else111 320
Can not say000
Ownership of housingOwner-occupied residence7478102 960
Rented residence221823 760
Right of residence apartment233 960
Something else111 320
Can not say111 320
Cottage or holiday home in regular useYes414559 400
No585572 600
Can not say111 320
Number of cars in householdOne car465066 000
Two cars303140 920
Three or more cars1079 240
No car141215 840
Advertising ban at the door / mailboxYes242026 400
No7679104 280
Can not say111 320
lifecycleIn paid job, entrepreneur, freelancer, farmer505167 320
Temporarily absent (= time off from work, care or study, maternity leave)111 320
Retired313748 840
Unemployed / laid off333 960
Schoolboy or student1279 240
Housewife or father111 320
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232330 360
No252533 000
Can't say / No answer515167 320
Health services used in the householdPublic health services8588116 160
Employer - funded health care services494964 680
Private, self-funded healthcare services384559 400
Private health insurance services211925 080
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191823 760
Turku or Tampere8810 560
Oulu445 280
70 000 - 150 000 inhabitants town131519 800
Urban municipality272634 320
Conurbation161621 120
Countryside131317 160
Pets in householdCat171722 440
Dog262836 960
Some other pet556 600
No pets605876 560
Family with kidsYes312634 320
No697497 680
Use of glasses or contact lensesYes6878102 960
No322229 040
How often different content is read
The frequency of reading: Print magazinesDaily152634 320
5-6 days a week479 240
1-4 days a week283546 200
Monthly252533 000
Rarely2179 240
Never511 320
Can not say000
The frequency of reading: Magazine content in digital formatDaily202026 400
5-6 days a week545 280
1-4 days a week192330 360
Monthly161215 840
Rarely252938 280
Never131215 840
Can not say111 320
The frequency of reading: Print newspapers or afternoon papersDaily344762 040
5-6 days a week579 240
1-4 days a week232026 400
Monthly141114 520
Rarely191317 160
Never522 640
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535572 600
5-6 days a week1079 240
1-4 days a week171519 800
Monthly667 920
Rarely91114 520
Never567 920
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6810 560
5-6 days a week567 920
1-4 days a week424964 680
Monthly181722 440
Rarely201519 800
Never845 280
Can not say111 320
The frequency of watching: Free online TV servicesDaily171722 440
5-6 days a week101013 200
1-4 days a week313343 560
Monthly201925 080
Rarely151418 480
Never667 920
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151114 520
5-6 days a week1079 240
1-4 days a week191823 760
Monthly9810 560
Rarely111114 520
Never354356 760
Can not say122 640
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485268 640
5-6 days a week101215 840
1-4 days a week191823 760
Monthly11911 880
Rarely1079 240
Never322 640
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384458 080
5-6 days a week131519 800
1-4 days a week232229 040
Monthly979 240
Rarely10810 560
Never756 600
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242634 320
5-6 days a week779 240
1-4 days a week171925 080
Monthly11911 880
Rarely262431 680
Never141215 840
Can not say111 320
The frequency of listening: Programs of commercial radio channelsDaily181823 760
5-6 days a week101114 520
1-4 days a week232127 720
Monthly131317 160
Rarely202026 400
Never161621 120
Can not say111 320
The frequency of listening: PodcastsDaily322 640
5-6 days a week211 320
1-4 days a week9810 560
Monthly121114 520
Rarely262634 320
Never444762 040
Can not say445 280
User frequency and following: Social mediaDaily565876 560
5-6 days a week656 600
1-4 days a week9911 880
Monthly322 640
Rarely556 600
Never192127 720
Can not say011 320
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11911 880
5-6 days a week545 280
1-4 days a week11911 880
Monthly8810 560
Rarely242735 640
Never404154 120
Can not say111 320
User frequency: Instant messaging Daily646484 480
5-6 days a week101114 520
1-4 days a week101013 200
Monthly445 280
Rarely322 640
Never91013 200
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596585 800
No403444 880
Can not say111 320
I tend to buy tabloidsYes91418 480
No8984110 880
Can not say122 640
A paid Finnish magazine is subscribed to my household (print or digital)Yes505775 240
No494255 440
Can not say211 320
I tend to buy single copy magazinesYes183140 920
No806889 760
Can not say211 320

Kauneus & Terveys magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.