Käytännön Maamies
Kansikuva Käytännön Maamies 2026

Käytännön Maamies

Magazine for professional farmer's.

Issues per year

12 issues per year

Copies

15 000

Magazine website

www.kaytannonmaamies.fi

Magazine in Social Media
Terramedia Oy Business and professional magazines Nature, farming and forestry
NRS

Timetables

Issue Publication date Booking Date Material Date Themes and info
1 30.1.2026 2.1.2026 14.1.2026
2 27.2.2026 30.1.2026 11.2.2026
3 20.3.2026 20.2.2026 4.3.2026
4 24.4.2026 23.3.2026 8.4.2026
5 22.5.2026 24.4.2026 6.5.2026
6 18.6.2026 22.5.2026 3.6.2026
7 24.7.2026 26.6.2026 8.7.2026
8 28.8.2026 31.7.2026 12.8.2026
9 25.9.2026 28.8.2026 9.9.2026
10 30.10.2026 2.10.2026 14.10.2026
11 20.11.2026 23.10.2026 4.11.2026
12 18.12.2026 20.11.2026 2.12.2026

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 434 x 280 mm 5 mm 5 620 €
1/1 portrait Not specified 217 x 280 mm 5 mm 2 810 €
1/1 tk portrait Back cover 217 x 250 mm 5 mm €
3/4 portrait Not specified 158 x 280 mm 5 mm 2 570 €
3/4 landscape Not specified 217 x 208 mm 5 mm 2 570 €
1/2 portrait Not specified 106 x 280 mm 5 mm 1 690 €
1/2 landscape Not specified 217 x 138 mm 5 mm 1 690 €
1/4 portrait Not specified 44 x 245 mm *) 1 120 €
1/4 landscape Not specified 188 x 60 mm *) 1 120 €
1/4 square Not specified 92 x 120 mm *) 1 120 €
*) size without marginal Prices valid until 31.12.2026
Size

217 x 280 mm

Printing method

Offset

Binding

0

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

217 x 280 mm

Printing method

Offset

Binding

0

Printer

PunaMusta Oy

Delivery of ad material and instructions

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
68 500
Total reach
88 700
How many times read
2,1
Minutes of reading
70 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 68 500
Minutes of reading70 min
How many times read2,1
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 27 18 500
Men 49 73 50 000
Native language Finnish 95 95 65 100
Swedish 5 5 3 400
Age 15-24 y 13 13 8 900
25-34 y 14 12 8 200
35-44 y 14 10 6 800
45-54 y 14 18 12 300
55-64 y 15 19 13 000
65+ y 30 28 19 200
Gender + age Female 15-29 years 9 3 2 100
Female 30-49 years 14 8 5 500
Female 50+ years 28 15 10 300
Male 15-29 years 10 15 10 300
Male 30-49 years 15 18 12 300
Male 50+ years 24 40 27 400
Household position Lives at home with parents 7 10 6 800
Lives alone 29 19 13 000
Lives with spouse 36 40 27 400
Lives with spouse and children 23 27 18 500
Single parent 2 3 2 100
Other 2 2 1 400
Grandchildren under 18 years of age Yes 20 21 14 400
No 39 44 30 100
No answer (under 45 year olds) 41 35 24 000
Education Elementary school 4 9 6 200
Secondary school 6 6 4 100
Vocational 26 37 25 300
High school 13 9 6 200
University of Applied Sciences 19 19 13 000
University 30 18 12 300
Something else 2 1 700
Decision-maker in grocery purchases Yes 93 86 58 900
No 7 13 8 900
Can not say 0 1 700
Use of glasses or contact lenses Yes 68 69 47 300
No 32 31 21 200
Size of the household 1 pers 28 17 11 600
2 pers 38 40 27 400
3 pers 14 15 10 300
4 pers 12 14 9 600
5+ pers 7 13 8 900
Household income (gross) Below 20 000 € /y 10 7 4 800
20 000 - 35 000 € /y 15 14 9 600
35 001 - 50 000 € /y 18 20 13 700
50 001 - 85 000 € /y 21 21 14 400
85 001 - 100 000 € /y 8 8 5 500
Over 100 000 € /y 12 11 7 500
Dont want to tell 7 7 4 800
Cant say / No answer 9 12 8 200
Family with kids Yes 33 40 27 400
No 67 60 41 100
Number of children in the household (5th grade) 1 child 13 15 10 300
2 children 12 14 9 600
3 children 5 8 5 500
4 children 1 2 1 400
5+ children 1 2 1 400
There are no children 67 60 41 100
Doesn't want to answer 0 0 0
Pets in household Cat 15 25 17 100
Dog 24 33 22 600
Some other pet 5 8 5 500
No pets 62 49 33 600
Health services used in the household Public health services 85 85 58 200
Employer - funded health care services 51 51 34 900
Private, self-funded healthcare services 39 39 26 700
Private health insurance services 27 25 17 100
No health care 1 1 700
Can not say 1 1 700
Housing Apartment 33 12 8 200
Row house or semi-detached house 17 14 9 600
Detached house 45 56 38 400
Farm 4 17 11 600
Something else 1 1 700
Can not say 0 1 700
Ownership of housing Owner-occupied residence 75 83 56 900
Rented residence 22 12 8 200
Right of residence apartment 2 2 1 400
Something else 1 2 1 400
Can not say 1 1 700
Cottage or holiday home in regular use Yes 41 45 30 800
No 58 54 37 000
Can not say 1 1 700
Number of cars in household One car 46 34 23 300
Two cars 29 40 27 400
Three or more cars 10 21 14 400
No car 15 6 4 100
Type of car, if buying now New 18 19 13 000
Used 71 81 55 500
Company car 5 3 2 100
Leasing (personal) 9 6 4 100
Shared car 2 1 700
Doesn't use a car 8 3 2 100
Can not say 5 4 2 700
Advertising ban at the door / mailbox Yes 29 15 10 300
No 70 84 57 500
Can not say 1 1 700
Using AdBlocker or similar application Yes 19 15 10 300
No 75 79 54 100
Can not say 5 7 4 800
Type of municipality (7 class) Greater Helsinki 20 2 1 400
Turku or Tampere 8 3 2 100
Oulu 4 2 1 400
70 000 - 150 000 inhabitants town 14 9 6 200
Urban municipality 24 19 13 000
Conurbation 17 31 21 200
Countryside 12 33 22 600
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 24 16 400
5-6 days a week 4 12 8 200
1-4 days a week 23 33 22 600
Monthly 25 16 11 000
Rarely 27 10 6 800
Never 9 3 2 100
Can not say 1 2 1 400
The frequency of reading: Magazine content in digital format Daily 23 31 21 200
5-6 days a week 5 5 3 400
1-4 days a week 18 21 14 400
Monthly 16 11 7 500
Rarely 24 22 15 100
Never 13 9 6 200
Can not say 1 1 700
The frequency of reading: Print newspapers or afternoon papers Daily 24 40 27 400
5-6 days a week 4 14 9 600
1-4 days a week 22 29 19 900
Monthly 16 7 4 800
Rarely 25 8 5 500
Never 9 2 1 400
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 53 36 300
5-6 days a week 9 13 8 900
1-4 days a week 16 18 12 300
Monthly 7 5 3 400
Rarely 8 5 3 400
Never 5 5 3 400
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 4 100
5-6 days a week 3 3 2 100
1-4 days a week 38 44 30 100
Monthly 20 20 13 700
Rarely 24 20 13 700
Never 10 6 4 100
Can not say 1 1 700
The frequency of watching: Free online TV services Daily 19 19 13 000
5-6 days a week 10 8 5 500
1-4 days a week 29 29 19 900
Monthly 20 20 13 700
Rarely 15 19 13 000
Never 6 5 3 400
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 17 16 11 000
5-6 days a week 10 6 4 100
1-4 days a week 22 24 16 400
Monthly 9 8 5 500
Rarely 12 13 8 900
Never 29 32 21 900
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 44 30 100
5-6 days a week 10 11 7 500
1-4 days a week 19 19 13 000
Monthly 12 11 7 500
Rarely 13 9 6 200
Never 4 4 2 700
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 38 26 000
5-6 days a week 11 13 8 900
1-4 days a week 20 19 13 000
Monthly 12 11 7 500
Rarely 14 12 8 200
Never 9 8 5 500
Can not say 1 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 30 20 600
5-6 days a week 5 6 4 100
1-4 days a week 15 16 11 000
Monthly 13 15 10 300
Rarely 27 23 15 800
Never 16 11 7 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 17 23 15 800
5-6 days a week 9 10 6 800
1-4 days a week 19 25 17 100
Monthly 14 14 9 600
Rarely 23 17 11 600
Never 17 11 7 500
Can not say 1 0 0
The frequency of listening: Podcasts Daily 7 7 4 800
5-6 days a week 4 4 2 700
1-4 days a week 12 11 7 500
Monthly 14 11 7 500
Rarely 26 28 19 200
Never 35 38 26 000
Can not say 2 2 1 400
User frequency and following: Social media Daily 62 61 41 800
5-6 days a week 7 6 4 100
1-4 days a week 7 7 4 800
Monthly 3 4 2 700
Rarely 6 8 5 500
Never 15 13 8 900
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 17 11 600
5-6 days a week 5 5 3 400
1-4 days a week 13 12 8 200
Monthly 8 9 6 200
Rarely 20 21 14 400
Never 36 36 24 700
Can not say 1 1 700
Reading frequency: Printed books Daily 17 13 8 900
5-6 days a week 6 4 2 700
1-4 days a week 15 14 9 600
Monthly 22 20 13 700
Rarely 34 40 27 400
Never 7 9 6 200
Can not say 0 0 0
Reading frequency: E-books Daily 3 2 1 400
5-6 days a week 2 2 1 400
1-4 days a week 4 3 2 100
Monthly 6 7 4 800
Rarely 30 27 18 500
Never 54 58 39 700
Can not say 1 1 700
Listening frequency: Audiobooks Daily 8 6 4 100
5-6 days a week 3 4 2 700
1-4 days a week 6 5 3 400
Monthly 8 8 5 500
Rarely 23 20 13 700
Never 52 57 39 000
Can not say 1 1 700
Usage/viewing frequency: YouTube Daily 22 28 19 200
5-6 days a week 9 11 7 500
1-4 days a week 20 18 12 300
Monthly 20 22 15 100
Rarely 19 13 8 900
Never 10 8 5 500
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 4 2 700
5-6 days a week 2 3 2 100
1-4 days a week 7 7 4 800
Monthly 8 7 4 800
Rarely 13 14 9 600
Never 52 54 37 000
Cant say / No answer 11 12 8 200
Usage/following: Facebook Daily 40 44 30 100
5-6 days a week 6 7 4 800
1-4 days a week 11 10 6 800
Monthly 5 5 3 400
Rarely 10 8 5 500
Never 17 16 11 000
Cant say / No answer 10 9 6 200
Usage/Following: Instagram Daily 37 34 23 300
5-6 days a week 6 5 3 400
1-4 days a week 9 8 5 500
Monthly 5 5 3 400
Rarely 8 8 5 500
Never 25 31 21 200
Cant say / No answer 10 9 6 200
Usage/following rate: Snapchat Daily 16 17 11 600
5-6 days a week 2 1 700
1-4 days a week 2 1 700
Monthly 2 2 1 400
Rarely 5 4 2 700
Never 62 64 43 800
Cant say / No answer 11 10 6 800
Usage/following: X (formerly Twitter) Daily 4 5 3 400
5-6 days a week 2 2 1 400
1-4 days a week 4 5 3 400
Monthly 3 6 4 100
Rarely 11 11 7 500
Never 66 63 43 200
Cant say / No answer 10 9 6 200
Usage/Following: TikTok Daily 13 13 8 900
5-6 days a week 2 3 2 100
1-4 days a week 4 5 3 400
Monthly 3 3 2 100
Rarely 8 9 6 200
Never 62 57 39 000
Cant say / No answer 10 9 6 200
Usage/following frequency: Jodel Daily 3 1 700
5-6 days a week 1 1 700
1-4 days a week 2 2 1 400
Monthly 3 3 2 100
Rarely 6 4 2 700
Never 71 76 52 100
Cant say / No answer 15 13 8 900
Usage/following frequency: Threads Daily 3 3 2 100
5-6 days a week 1 2 1 400
1-4 days a week 4 3 2 100
Monthly 3 2 1 400
Rarely 5 4 2 700
Never 69 72 49 300
Cant say / No answer 15 13 8 900
Usage/following frequency: Bluesky Daily 0 1 700
5-6 days a week 0 0 0
1-4 days a week 1 1 700
Monthly 1 0 0
Rarely 3 4 2 700
Never 80 80 54 800
Cant say / No answer 15 13 8 900
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 15 10 300
Partially agree 42 41 28 100
Partially disagree 29 30 20 600
Completely disagree 10 10 6 800
Can not say 3 3 2 100
I prefer domestic products Completely agree 33 42 28 800
Partially agree 55 47 32 200
Partially disagree 9 9 6 200
Completely disagree 1 1 700
Can not say 2 1 700
I consciously make responsible choices in my consumption Completely agree 21 20 13 700
Partially agree 54 50 34 200
Partially disagree 18 22 15 100
Completely disagree 4 4 2 700
Can not say 4 4 2 700
When shopping, quality is more important to me than price Completely agree 24 23 15 800
Partially agree 58 62 42 500
Partially disagree 14 12 8 200
Completely disagree 1 1 700
Can not say 3 2 1 400
I usually choose the cheapest option Completely agree 13 15 10 300
Partially agree 48 47 32 200
Partially disagree 32 31 21 200
Completely disagree 5 5 3 400
Can not say 2 2 1 400
I often take advantage of discount and campaign prices in my purchases Completely agree 39 39 26 700
Partially agree 49 49 33 600
Partially disagree 9 9 6 200
Completely disagree 2 2 1 400
Can not say 1 1 700
In my circle of friends, I am often the first to try new things Completely agree 5 6 4 100
Partially agree 23 23 15 800
Partially disagree 38 37 25 300
Completely disagree 24 25 17 100
Can not say 10 10 6 800
In my opinion, money is for consumption and not for saving Completely agree 5 8 5 500
Partially agree 37 42 28 800
Partially disagree 43 35 24 000
Completely disagree 10 11 7 500
Can not say 4 4 2 700
I prefer local shops and services Completely agree 28 31 21 200
Partially agree 58 57 39 000
Partially disagree 11 9 6 200
Completely disagree 1 2 1 400
Can not say 2 1 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 5 3 400
Partially agree 27 31 21 200
Partially disagree 28 29 19 900
Completely disagree 33 29 19 900
Can not say 7 6 4 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 11 7 500
Partially agree 32 32 21 900
Partially disagree 36 34 23 300
Completely disagree 20 19 13 000
Can not say 3 4 2 700
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 16 11 000
Partially agree 49 50 34 200
Partially disagree 23 23 15 800
Completely disagree 7 8 5 500
Can not say 5 3 2 100
Ecology is an important purchase reason for me Completely agree 18 11 7 500
Partially agree 50 50 34 200
Partially disagree 23 29 19 900
Completely disagree 6 8 5 500
Can not say 4 3 2 100
I prefer well-known brands Completely agree 13 15 10 300
Partially agree 59 58 39 700
Partially disagree 20 21 14 400
Completely disagree 5 3 2 100
Can not say 3 3 2 100
I prefer used products in my purchases Completely agree 15 15 10 300
Partially agree 39 39 26 700
Partially disagree 31 32 21 900
Completely disagree 11 10 6 800
Can not say 3 3 2 100
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 17 11 600
Quite positively 61 61 41 800
Quite negatively 16 14 9 600
Very negative 4 4 2 700
Can not say 6 4 2 700
Magazines Very positive 12 14 9 600
Quite positively 60 63 43 200
Quite negatively 18 16 11 000
Very negative 4 2 1 400
Can not say 7 6 4 100
Free and local newspapers Very positive 22 26 17 800
Quite positively 56 56 38 400
Quite negatively 11 11 7 500
Very negative 4 3 2 100
Can not say 6 5 3 400
Newspaper/Magazine websites or applications Very positive 5 7 4 800
Quite positively 43 46 31 500
Quite negatively 33 31 21 200
Very negative 11 9 6 200
Can not say 8 6 4 100
Social media (Facebook, Instagram etc.) Very positive 5 7 4 800
Quite positively 30 30 20 600
Quite negatively 35 37 25 300
Very negative 19 14 9 600
Can not say 11 11 7 500
Influencer advertising (e.g. in social media) Very positive 4 8 5 500
Quite positively 25 22 15 100
Quite negatively 35 36 24 700
Very negative 23 25 17 100
Can not say 13 9 6 200
Newsletters to email Very positive 2 3 2 100
Quite positively 16 16 11 000
Quite negatively 35 37 25 300
Very negative 45 40 27 400
Can not say 3 3 2 100
Other websites Very positive 2 4 2 700
Quite positively 32 35 24 000
Quite negatively 39 37 25 300
Very negative 15 12 8 200
Can not say 12 12 8 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 7 4 800
Quite positively 44 48 32 900
Quite negatively 31 27 18 500
Very negative 14 13 8 900
Can not say 4 5 3 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 5 3 400
Quite positively 33 37 25 300
Quite negatively 35 32 21 900
Very negative 21 18 12 300
Can not say 7 8 5 500
Home delivered advertisements and catalogues Very positive 14 16 11 000
Quite positively 44 54 37 000
Quite negatively 21 16 11 000
Very negative 15 10 6 800
Can not say 5 5 3 400
Out-of-home advertising Very positive 11 11 7 500
Quite positively 51 50 34 200
Quite negatively 22 24 16 400
Very negative 9 7 4 800
Can not say 8 9 6 200
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 17 11 600
Partially agree 59 61 41 800
Partially disagree 10 10 6 800
Completely disagree 3 3 2 100
Can not say 11 9 6 200
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 20 13 700
Partially agree 56 54 37 000
Partially disagree 14 14 9 600
Completely disagree 4 4 2 700
Can not say 10 8 5 500
When reading a magazine, I don't multitask Completely agree 33 38 26 000
Partially agree 39 37 25 300
Partially disagree 17 17 11 600
Completely disagree 4 3 2 100
Can not say 8 6 4 100
A professional magazine keeps me up to date on professional matters Completely agree 21 31 21 200
Partially agree 44 45 30 800
Partially disagree 11 10 6 800
Completely disagree 5 3 2 100
Can not say 18 11 7 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 38 26 000
Partially agree 47 45 30 800
Partially disagree 7 5 3 400
Completely disagree 3 4 2 700
Can not say 12 8 5 500
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 14 400
Partially agree 51 50 34 200
Partially disagree 13 14 9 600
Completely disagree 3 2 1 400
Can not say 18 12 8 200
Finnish magazines offer reliable product recommendations Completely agree 10 13 8 900
Partially agree 50 53 36 300
Partially disagree 17 16 11 000
Completely disagree 3 3 2 100
Can not say 20 14 9 600
Finnish magazines are of high quality Completely agree 22 23 15 800
Partially agree 57 56 38 400
Partially disagree 9 10 6 800
Completely disagree 1 2 1 400
Can not say 10 9 6 200
Ads in magazines make new things familiar Completely agree 10 11 7 500
Partially agree 48 51 34 900
Partially disagree 22 23 15 800
Completely disagree 7 5 3 400
Can not say 13 10 6 800
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 16 11 000
Partially agree 33 36 24 700
Partially disagree 22 23 15 800
Completely disagree 22 18 12 300
Can not say 11 7 4 800
I have purchased products based on the ad in magazine Completely agree 9 10 6 800
Partially agree 31 35 24 000
Partially disagree 26 26 17 800
Completely disagree 24 23 15 800
Can not say 10 6 4 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 15 10 300
Partially agree 48 47 32 200
Partially disagree 20 23 15 800
Completely disagree 12 11 7 500
Can not say 7 4 2 700
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 5 3 400
Partially agree 28 25 17 100
Partially disagree 27 35 24 000
Completely disagree 28 28 19 200
Can not say 10 7 4 800
Advertising published in magazines is trustworthy Completely agree 4 6 4 100
Partially agree 36 39 26 700
Partially disagree 35 33 22 600
Completely disagree 9 8 5 500
Can not say 16 14 9 600
The free customer magazine is an important customer benefit for me Completely agree 15 18 12 300
Partially agree 39 41 28 100
Partially disagree 23 25 17 100
Completely disagree 12 9 6 200
Can not say 10 7 4 800
I follow one or more magazines on social media Completely agree 7 10 6 800
Partially agree 20 24 16 400
Partially disagree 23 23 15 800
Completely disagree 42 38 26 000
Can not say 7 6 4 100
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 43 29 500
Partially agree 27 31 21 200
Partially disagree 11 12 8 200
Completely disagree 14 13 8 900
Can not say 2 1 700
I usually read many articles at once when I visit magazine websites Completely agree 35 31 21 200
Partially agree 39 43 29 500
Partially disagree 13 15 10 300
Completely disagree 10 8 5 500
Can not say 3 3 2 100
I often end up on newspaper websites through social media or other links Completely agree 18 18 12 300
Partially agree 33 39 26 700
Partially disagree 21 18 12 300
Completely disagree 24 22 15 100
Can not say 4 4 2 700
I read newspaper websites or apps several times a day Completely agree 19 17 11 600
Partially agree 33 40 27 400
Partially disagree 25 25 17 100
Completely disagree 21 18 12 300
Can not say 3 1 700
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 18 12 300
Partially agree 21 27 18 500
Partially disagree 17 19 13 000
Completely disagree 37 31 21 200
Can not say 8 5 3 400
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 24 16 400
Partially agree 52 53 36 300
Partially disagree 12 15 10 300
Completely disagree 4 3 2 100
Can not say 8 4 2 700
I want to know if media content has been generated using AI Completely agree 75 73 50 000
Partially agree 16 18 12 300
Partially disagree 3 3 2 100
Completely disagree 2 3 2 100
Can not say 5 3 2 100
I am willing to pay for well-crafted journalistic content Completely agree 31 31 21 200
Partially agree 39 37 25 300
Partially disagree 15 17 11 600
Completely disagree 8 8 5 500
Can not say 7 7 4 800
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 45 30 800
Cosmetics and beauty care 16 11 7 500
Interior design and furniture 26 24 16 400
Renovation and building 24 33 22 600
Domestic appliances 10 13 8 900
Consumer electronics and IT equipment 13 16 11 000
Saving and investing 14 20 13 700
Style and fashion 21 15 10 300
Cars 14 22 15 100
Travelling 23 23 15 800
Sports clothing, footwear or equipment 14 15 10 300
Health and wellness products/services 19 20 13 700
None of these 16 14 9 600
Can not say 10 8 5 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 41 28 100
Cosmetics and beauty care 17 10 6 800
Interior design and furniture 21 15 10 300
Renovation and building 21 26 17 800
Domestic appliances 10 11 7 500
Consumer electronics and IT equipment 17 19 13 000
Saving and investing 13 15 10 300
Style and fashion 19 10 6 800
Cars 13 20 13 700
Travelling 23 21 14 400
Sports clothing, footwear or equipment 16 14 9 600
Health and wellness products/services 18 12 8 200
None of these 21 23 15 800
Can not say 12 13 8 900
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 41 28 100
Well-being and health 50 37 25 300
Charity work 14 9 6 200
Self development 32 27 18 500
Celebrities 13 12 8 200
Fishing 15 18 12 300
Beauty care and cosmetics 16 7 4 800
Literature 29 18 12 300
Domestic and foreign news 51 51 34 900
Domestic travel 33 37 25 300
Culture 34 20 13 700
Crafts 25 18 12 300
Nature and going outdoor 52 48 32 900
Hunting 9 24 16 400
Style and fashion 20 8 5 500
Music and concerts 37 26 17 800
Going on summer cottage 29 23 15 800
Local affairs 56 64 43 800
Computer/console/mobile playing 17 12 8 200
Politics 43 47 32 200
Gardening and plants 29 30 20 600
Online gambling or betting 5 5 3 400
Building and renovating 34 49 33 600
Food and drink 38 30 20 600
Cooking, baking, recipes 38 27 18 500
Investment 24 33 22 600
Decorating 28 14 9 600
Economic and finances 36 50 34 200
Science 37 32 21 900
Travelling abroad 34 21 14 400
Sports, exercising 45 40 27 400
Sailing, boating 9 8 5 500
Consumer electronics and information technology 20 18 12 300
Environmental matters 31 23 15 800
None of the above 0 2 1 400
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 3 2 100
Buying an apartment 11 10 6 800
Home renovation 27 33 22 600
Buying a car 27 35 24 000
Buying a boat 3 5 3 400
None of these 51 41 28 100
Purchases in the last 12 months Furniture and furnishings 43 35 24 000
Repair and construction products 38 46 31 500
Domestic appliances 37 36 24 700
Electronics or IT products 49 46 31 500
Cars 19 25 17 100
Clothing and footwear 84 77 52 700
Eyeglasses, contact lenses or sunglasses 36 34 23 300
Sports clothing, footwear or equipment 57 57 39 000
Saving or investing products or services 32 35 24 000
Cosmetics and beauty products 49 31 21 200
Mobile phones 29 30 20 600
Travels 50 44 30 100
Products and services for health and well-being 61 52 35 600
None of the above 1 2 1 400
Intentions to purchase within 12 months Furniture and furnishings 29 23 15 800
Repair and construction products 33 42 28 800
Domestic appliances 17 17 11 600
Electronics or IT products 27 23 15 800
Cars 14 20 13 700
Clothing and footwear 68 61 41 800
Eyeglasses, contact lenses or sunglasses 27 21 14 400
Sports clothing, footwear or equipment 43 40 27 400
Saving or investing products or services 27 28 19 200
Cosmetics and beauty products 39 23 15 800
Mobile phones 15 17 11 600
Travels 46 39 26 700
Products and services for health and well-being 50 41 28 100
None of the above 6 6 4 100
Will consider switching over the next 12 months Bank 7 5 3 400
Insurance company 11 9 6 200
electric company 15 14 9 600
Internet Connection 10 11 7 500
Phone-subscription 17 19 13 000
None of the above 48 47 32 200
Can not say 17 16 11 000
Uses of extra money Travelling 43 38 26 000
Exercise hobbies and equipment 28 25 17 100
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 31 21 200
Eating, drinking, partying in a restaurant 38 30 20 600
Health services and one's own well-being 22 21 14 400
Renovation, decoration 23 24 16 400
Home services (cleaning and other housekeeping services) 6 4 2 700
Pet services and supplies 11 9 6 200
Car, boat, motorcycle 13 23 15 800
Entertainment electronics and information technology equipment, mobile phones 14 12 8 200
Streaming services and channel packages (music, series, films, sports) 17 13 8 900
Magazine/newspaper subscriptions (print or digital) 9 6 4 100
Books (print, e-books, audiobooks) 18 12 8 200
Clothes, shoes and bags 24 15 10 300
Cosmetics and beauty care 13 5 3 400
Saving, investing 50 51 34 900
Other 7 7 4 800
There is no extra money after mandatory expenses 8 8 5 500
Can not say 3 4 2 700
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach 88 700
Only print 60 300
Only print 20 400
Print and online 8 000
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 25 18 500
Men 49 75 50 000
Native language Finnish 95 95 65 100
Swedish 5 5 3 400
Age 15-24 y 13 15 8 900
25-34 y 14 13 8 200
35-44 y 14 10 6 800
45-54 y 14 16 12 300
55-64 y 15 17 13 000
65+ y 30 28 19 200
Gender + age Female 15-29 years 9 3 2 100
Female 30-49 years 14 7 5 500
Female 50+ years 28 14 10 300
Male 15-29 years 10 18 10 300
Male 30-49 years 15 18 12 300
Male 50+ years 24 39 27 400
Household position Lives at home with parents 7 12 6 800
Lives alone 29 19 13 000
Lives with spouse 36 40 27 400
Lives with spouse and children 23 24 18 500
Single parent 2 3 2 100
Other 2 2 1 400
Grandchildren under 18 years of age Yes 20 21 14 400
No 39 41 30 100
No answer (under 45 year olds) 41 39 24 000
Education Elementary school 4 8 6 200
Secondary school 6 7 4 100
Vocational 26 37 25 300
High school 13 10 6 200
University of Applied Sciences 19 18 13 000
University 30 18 12 300
Something else 2 1 700
Decision-maker in grocery purchases Yes 93 86 58 900
No 7 14 8 900
Can not say 0 0 700
Use of glasses or contact lenses Yes 68 67 47 300
No 32 33 21 200
Size of the household 1 pers 28 18 11 600
2 pers 38 39 27 400
3 pers 14 15 10 300
4 pers 12 14 9 600
5+ pers 7 13 8 900
Household income (gross) Below 20 000 € /y 10 8 4 800
20 000 - 35 000 € /y 15 14 9 600
35 001 - 50 000 € /y 18 20 13 700
50 001 - 85 000 € /y 21 21 14 400
85 001 - 100 000 € /y 8 7 5 500
Over 100 000 € /y 12 10 7 500
Dont want to tell 7 7 4 800
Cant say / No answer 9 13 8 200
Family with kids Yes 33 39 27 400
No 67 61 41 100
Number of children in the household (5th grade) 1 child 13 14 10 300
2 children 12 14 9 600
3 children 5 8 5 500
4 children 1 2 1 400
5+ children 1 2 1 400
There are no children 67 60 41 100
Doesn't want to answer 0 0 0
Pets in household Cat 15 24 17 100
Dog 24 33 22 600
Some other pet 5 8 5 500
No pets 62 49 33 600
Health services used in the household Public health services 85 84 58 200
Employer - funded health care services 51 49 34 900
Private, self-funded healthcare services 39 37 26 700
Private health insurance services 27 25 17 100
No health care 1 2 700
Can not say 1 1 700
Housing Apartment 33 14 8 200
Row house or semi-detached house 17 14 9 600
Detached house 45 56 38 400
Farm 4 15 11 600
Something else 1 1 700
Can not say 0 1 700
Ownership of housing Owner-occupied residence 75 82 56 900
Rented residence 22 13 8 200
Right of residence apartment 2 2 1 400
Something else 1 2 1 400
Can not say 1 2 700
Cottage or holiday home in regular use Yes 41 46 30 800
No 58 53 37 000
Can not say 1 1 700
Number of cars in household One car 46 35 23 300
Two cars 29 39 27 400
Three or more cars 10 20 14 400
No car 15 6 4 100
Type of car, if buying now New 18 20 13 000
Used 71 80 55 500
Company car 5 4 2 100
Leasing (personal) 9 6 4 100
Shared car 2 1 700
Doesn't use a car 8 3 2 100
Can not say 5 4 2 700
Advertising ban at the door / mailbox Yes 29 17 10 300
No 70 82 57 500
Can not say 1 1 700
Using AdBlocker or similar application Yes 19 17 10 300
No 75 76 54 100
Can not say 5 7 4 800
Type of municipality (7 class) Greater Helsinki 20 4 1 400
Turku or Tampere 8 3 2 100
Oulu 4 2 1 400
70 000 - 150 000 inhabitants town 14 10 6 200
Urban municipality 24 20 13 000
Conurbation 17 30 21 200
Countryside 12 31 22 600
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 22 16 400
5-6 days a week 4 11 8 200
1-4 days a week 23 31 22 600
Monthly 25 17 11 000
Rarely 27 14 6 800
Never 9 4 2 100
Can not say 1 1 1 400
The frequency of reading: Magazine content in digital format Daily 23 30 21 200
5-6 days a week 5 5 3 400
1-4 days a week 18 22 14 400
Monthly 16 12 7 500
Rarely 24 21 15 100
Never 13 8 6 200
Can not say 1 0 700
The frequency of reading: Print newspapers or afternoon papers Daily 24 36 27 400
5-6 days a week 4 12 9 600
1-4 days a week 22 29 19 900
Monthly 16 9 4 800
Rarely 25 11 5 500
Never 9 2 1 400
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 56 36 300
5-6 days a week 9 12 8 900
1-4 days a week 16 17 12 300
Monthly 7 6 3 400
Rarely 8 5 3 400
Never 5 4 3 400
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 4 100
5-6 days a week 3 4 2 100
1-4 days a week 38 42 30 100
Monthly 20 21 13 700
Rarely 24 21 13 700
Never 10 6 4 100
Can not say 1 1 700
The frequency of watching: Free online TV services Daily 19 18 13 000
5-6 days a week 10 9 5 500
1-4 days a week 29 29 19 900
Monthly 20 20 13 700
Rarely 15 18 13 000
Never 6 5 3 400
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 17 16 11 000
5-6 days a week 10 7 4 100
1-4 days a week 22 23 16 400
Monthly 9 8 5 500
Rarely 12 13 8 900
Never 29 30 21 900
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 43 30 100
5-6 days a week 10 11 7 500
1-4 days a week 19 20 13 000
Monthly 12 11 7 500
Rarely 13 10 6 200
Never 4 4 2 700
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 36 26 000
5-6 days a week 11 13 8 900
1-4 days a week 20 20 13 000
Monthly 12 11 7 500
Rarely 14 12 8 200
Never 9 8 5 500
Can not say 1 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 29 20 600
5-6 days a week 5 6 4 100
1-4 days a week 15 16 11 000
Monthly 13 15 10 300
Rarely 27 23 15 800
Never 16 11 7 500
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 17 22 15 800
5-6 days a week 9 10 6 800
1-4 days a week 19 24 17 100
Monthly 14 14 9 600
Rarely 23 18 11 600
Never 17 12 7 500
Can not say 1 0 0
The frequency of listening: Podcasts Daily 7 8 4 800
5-6 days a week 4 3 2 700
1-4 days a week 12 12 7 500
Monthly 14 12 7 500
Rarely 26 26 19 200
Never 35 37 26 000
Can not say 2 2 1 400
User frequency and following: Social media Daily 62 62 41 800
5-6 days a week 7 6 4 100
1-4 days a week 7 7 4 800
Monthly 3 3 2 700
Rarely 6 8 5 500
Never 15 14 8 900
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 18 11 600
5-6 days a week 5 5 3 400
1-4 days a week 13 13 8 200
Monthly 8 8 6 200
Rarely 20 20 14 400
Never 36 35 24 700
Can not say 1 1 700
Reading frequency: Printed books Daily 17 13 8 900
5-6 days a week 6 5 2 700
1-4 days a week 15 14 9 600
Monthly 22 20 13 700
Rarely 34 39 27 400
Never 7 9 6 200
Can not say 0 0 0
Reading frequency: E-books Daily 3 3 1 400
5-6 days a week 2 2 1 400
1-4 days a week 4 3 2 100
Monthly 6 7 4 800
Rarely 30 27 18 500
Never 54 57 39 700
Can not say 1 1 700
Listening frequency: Audiobooks Daily 8 6 4 100
5-6 days a week 3 3 2 700
1-4 days a week 6 6 3 400
Monthly 8 9 5 500
Rarely 23 20 13 700
Never 52 55 39 000
Can not say 1 1 700
Usage/viewing frequency: YouTube Daily 22 30 19 200
5-6 days a week 9 11 7 500
1-4 days a week 20 18 12 300
Monthly 20 21 15 100
Rarely 19 13 8 900
Never 10 7 5 500
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 4 2 700
5-6 days a week 2 3 2 100
1-4 days a week 7 7 4 800
Monthly 8 7 4 800
Rarely 13 15 9 600
Never 52 53 37 000
Cant say / No answer 11 12 8 200
Usage/following: Facebook Daily 40 43 30 100
5-6 days a week 6 6 4 800
1-4 days a week 11 10 6 800
Monthly 5 5 3 400
Rarely 10 8 5 500
Never 17 16 11 000
Cant say / No answer 10 10 6 200
Usage/Following: Instagram Daily 37 34 23 300
5-6 days a week 6 5 3 400
1-4 days a week 9 8 5 500
Monthly 5 5 3 400
Rarely 8 8 5 500
Never 25 30 21 200
Cant say / No answer 10 10 6 200
Usage/following rate: Snapchat Daily 16 18 11 600
5-6 days a week 2 2 700
1-4 days a week 2 2 700
Monthly 2 2 1 400
Rarely 5 5 2 700
Never 62 61 43 800
Cant say / No answer 11 10 6 800
Usage/following: X (formerly Twitter) Daily 4 5 3 400
5-6 days a week 2 3 1 400
1-4 days a week 4 5 3 400
Monthly 3 5 4 100
Rarely 11 11 7 500
Never 66 61 43 200
Cant say / No answer 10 9 6 200
Usage/Following: TikTok Daily 13 14 8 900
5-6 days a week 2 4 2 100
1-4 days a week 4 5 3 400
Monthly 3 3 2 100
Rarely 8 9 6 200
Never 62 55 39 000
Cant say / No answer 10 10 6 200
Usage/following frequency: Jodel Daily 3 1 700
5-6 days a week 1 1 700
1-4 days a week 2 2 1 400
Monthly 3 3 2 100
Rarely 6 5 2 700
Never 71 73 52 100
Cant say / No answer 15 14 8 900
Usage/following frequency: Threads Daily 3 3 2 100
5-6 days a week 1 2 1 400
1-4 days a week 4 3 2 100
Monthly 3 2 1 400
Rarely 5 5 2 700
Never 69 70 49 300
Cant say / No answer 15 14 8 900
Usage/following frequency: Bluesky Daily 0 1 700
5-6 days a week 0 0 0
1-4 days a week 1 2 700
Monthly 1 1 0
Rarely 3 4 2 700
Never 80 79 54 800
Cant say / No answer 15 14 8 900
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 17 10 300
Partially agree 42 41 28 100
Partially disagree 29 30 20 600
Completely disagree 10 10 6 800
Can not say 3 3 2 100
I prefer domestic products Completely agree 33 42 28 800
Partially agree 55 48 32 200
Partially disagree 9 9 6 200
Completely disagree 1 1 700
Can not say 2 1 700
I consciously make responsible choices in my consumption Completely agree 21 20 13 700
Partially agree 54 51 34 200
Partially disagree 18 21 15 100
Completely disagree 4 4 2 700
Can not say 4 4 2 700
When shopping, quality is more important to me than price Completely agree 24 24 15 800
Partially agree 58 61 42 500
Partially disagree 14 12 8 200
Completely disagree 1 1 700
Can not say 3 2 1 400
I usually choose the cheapest option Completely agree 13 15 10 300
Partially agree 48 47 32 200
Partially disagree 32 31 21 200
Completely disagree 5 5 3 400
Can not say 2 2 1 400
I often take advantage of discount and campaign prices in my purchases Completely agree 39 39 26 700
Partially agree 49 49 33 600
Partially disagree 9 9 6 200
Completely disagree 2 2 1 400
Can not say 1 1 700
In my circle of friends, I am often the first to try new things Completely agree 5 7 4 100
Partially agree 23 24 15 800
Partially disagree 38 37 25 300
Completely disagree 24 23 17 100
Can not say 10 9 6 800
In my opinion, money is for consumption and not for saving Completely agree 5 8 5 500
Partially agree 37 40 28 800
Partially disagree 43 37 24 000
Completely disagree 10 11 7 500
Can not say 4 4 2 700
I prefer local shops and services Completely agree 28 33 21 200
Partially agree 58 55 39 000
Partially disagree 11 9 6 200
Completely disagree 1 2 1 400
Can not say 2 1 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 6 3 400
Partially agree 27 31 21 200
Partially disagree 28 29 19 900
Completely disagree 33 28 19 900
Can not say 7 6 4 100
When I want a certain brand of product, the price doesn't matter Completely agree 9 12 7 500
Partially agree 32 32 21 900
Partially disagree 36 34 23 300
Completely disagree 20 18 13 000
Can not say 3 4 2 700
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 16 11 000
Partially agree 49 50 34 200
Partially disagree 23 23 15 800
Completely disagree 7 7 5 500
Can not say 5 3 2 100
Ecology is an important purchase reason for me Completely agree 18 11 7 500
Partially agree 50 50 34 200
Partially disagree 23 28 19 900
Completely disagree 6 8 5 500
Can not say 4 2 2 100
I prefer well-known brands Completely agree 13 16 10 300
Partially agree 59 57 39 700
Partially disagree 20 21 14 400
Completely disagree 5 3 2 100
Can not say 3 3 2 100
I prefer used products in my purchases Completely agree 15 15 10 300
Partially agree 39 39 26 700
Partially disagree 31 33 21 900
Completely disagree 11 10 6 800
Can not say 3 3 2 100
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 17 11 600
Quite positively 61 60 41 800
Quite negatively 16 14 9 600
Very negative 4 5 2 700
Can not say 6 4 2 700
Magazines Very positive 12 14 9 600
Quite positively 60 61 43 200
Quite negatively 18 17 11 000
Very negative 4 3 1 400
Can not say 7 6 4 100
Free and local newspapers Very positive 22 25 17 800
Quite positively 56 56 38 400
Quite negatively 11 11 7 500
Very negative 4 4 2 100
Can not say 6 4 3 400
Newspaper/Magazine websites or applications Very positive 5 7 4 800
Quite positively 43 45 31 500
Quite negatively 33 31 21 200
Very negative 11 11 6 200
Can not say 8 6 4 100
Social media (Facebook, Instagram etc.) Very positive 5 8 4 800
Quite positively 30 29 20 600
Quite negatively 35 36 25 300
Very negative 19 16 9 600
Can not say 11 10 7 500
Influencer advertising (e.g. in social media) Very positive 4 8 5 500
Quite positively 25 22 15 100
Quite negatively 35 35 24 700
Very negative 23 25 17 100
Can not say 13 10 6 200
Newsletters to email Very positive 2 3 2 100
Quite positively 16 16 11 000
Quite negatively 35 35 25 300
Very negative 45 42 27 400
Can not say 3 3 2 100
Other websites Very positive 2 5 2 700
Quite positively 32 35 24 000
Quite negatively 39 36 25 300
Very negative 15 14 8 200
Can not say 12 11 8 200
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 7 4 800
Quite positively 44 47 32 900
Quite negatively 31 27 18 500
Very negative 14 14 8 900
Can not say 4 5 3 400
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 5 3 400
Quite positively 33 36 25 300
Quite negatively 35 32 21 900
Very negative 21 19 12 300
Can not say 7 8 5 500
Home delivered advertisements and catalogues Very positive 14 16 11 000
Quite positively 44 52 37 000
Quite negatively 21 16 11 000
Very negative 15 11 6 800
Can not say 5 4 3 400
Out-of-home advertising Very positive 11 12 7 500
Quite positively 51 48 34 200
Quite negatively 22 24 16 400
Very negative 9 8 4 800
Can not say 8 8 6 200
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 17 11 600
Partially agree 59 62 41 800
Partially disagree 10 9 6 800
Completely disagree 3 3 2 100
Can not say 11 9 6 200
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 19 13 700
Partially agree 56 55 37 000
Partially disagree 14 13 9 600
Completely disagree 4 4 2 700
Can not say 10 9 5 500
When reading a magazine, I don't multitask Completely agree 33 38 26 000
Partially agree 39 37 25 300
Partially disagree 17 17 11 600
Completely disagree 4 3 2 100
Can not say 8 6 4 100
A professional magazine keeps me up to date on professional matters Completely agree 21 30 21 200
Partially agree 44 45 30 800
Partially disagree 11 9 6 800
Completely disagree 5 3 2 100
Can not say 18 11 7 500
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 37 26 000
Partially agree 47 45 30 800
Partially disagree 7 6 3 400
Completely disagree 3 4 2 700
Can not say 12 8 5 500
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 14 400
Partially agree 51 51 34 200
Partially disagree 13 14 9 600
Completely disagree 3 2 1 400
Can not say 18 12 8 200
Finnish magazines offer reliable product recommendations Completely agree 10 13 8 900
Partially agree 50 52 36 300
Partially disagree 17 16 11 000
Completely disagree 3 3 2 100
Can not say 20 15 9 600
Finnish magazines are of high quality Completely agree 22 24 15 800
Partially agree 57 56 38 400
Partially disagree 9 10 6 800
Completely disagree 1 2 1 400
Can not say 10 9 6 200
Ads in magazines make new things familiar Completely agree 10 12 7 500
Partially agree 48 50 34 900
Partially disagree 22 23 15 800
Completely disagree 7 5 3 400
Can not say 13 10 6 800
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 15 11 000
Partially agree 33 36 24 700
Partially disagree 22 23 15 800
Completely disagree 22 17 12 300
Can not say 11 8 4 800
I have purchased products based on the ad in magazine Completely agree 9 11 6 800
Partially agree 31 34 24 000
Partially disagree 26 26 17 800
Completely disagree 24 22 15 800
Can not say 10 7 4 100
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 14 10 300
Partially agree 48 48 32 200
Partially disagree 20 22 15 800
Completely disagree 12 11 7 500
Can not say 7 5 2 700
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 6 3 400
Partially agree 28 25 17 100
Partially disagree 27 34 24 000
Completely disagree 28 27 19 200
Can not say 10 8 4 800
Advertising published in magazines is trustworthy Completely agree 4 7 4 100
Partially agree 36 38 26 700
Partially disagree 35 33 22 600
Completely disagree 9 9 5 500
Can not say 16 14 9 600
The free customer magazine is an important customer benefit for me Completely agree 15 17 12 300
Partially agree 39 41 28 100
Partially disagree 23 25 17 100
Completely disagree 12 9 6 200
Can not say 10 7 4 800
I follow one or more magazines on social media Completely agree 7 10 6 800
Partially agree 20 24 16 400
Partially disagree 23 23 15 800
Completely disagree 42 37 26 000
Can not say 7 6 4 100
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 43 29 500
Partially agree 27 30 21 200
Partially disagree 11 13 8 200
Completely disagree 14 13 8 900
Can not say 2 1 700
I usually read many articles at once when I visit magazine websites Completely agree 35 32 21 200
Partially agree 39 42 29 500
Partially disagree 13 15 10 300
Completely disagree 10 9 5 500
Can not say 3 3 2 100
I often end up on newspaper websites through social media or other links Completely agree 18 18 12 300
Partially agree 33 37 26 700
Partially disagree 21 19 12 300
Completely disagree 24 22 15 100
Can not say 4 4 2 700
I read newspaper websites or apps several times a day Completely agree 19 17 11 600
Partially agree 33 39 27 400
Partially disagree 25 25 17 100
Completely disagree 21 18 12 300
Can not say 3 1 700
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 12 300
Partially agree 21 26 18 500
Partially disagree 17 19 13 000
Completely disagree 37 31 21 200
Can not say 8 6 3 400
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 25 16 400
Partially agree 52 52 36 300
Partially disagree 12 15 10 300
Completely disagree 4 4 2 100
Can not say 8 4 2 700
I want to know if media content has been generated using AI Completely agree 75 73 50 000
Partially agree 16 17 12 300
Partially disagree 3 3 2 100
Completely disagree 2 3 2 100
Can not say 5 3 2 100
I am willing to pay for well-crafted journalistic content Completely agree 31 32 21 200
Partially agree 39 37 25 300
Partially disagree 15 16 11 600
Completely disagree 8 8 5 500
Can not say 7 7 4 800
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 44 30 800
Cosmetics and beauty care 16 10 7 500
Interior design and furniture 26 23 16 400
Renovation and building 24 32 22 600
Domestic appliances 10 12 8 900
Consumer electronics and IT equipment 13 16 11 000
Saving and investing 14 20 13 700
Style and fashion 21 14 10 300
Cars 14 22 15 100
Travelling 23 23 15 800
Sports clothing, footwear or equipment 14 15 10 300
Health and wellness products/services 19 19 13 700
None of these 16 14 9 600
Can not say 10 9 5 500
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 40 28 100
Cosmetics and beauty care 17 9 6 800
Interior design and furniture 21 16 10 300
Renovation and building 21 26 17 800
Domestic appliances 10 11 7 500
Consumer electronics and IT equipment 17 20 13 000
Saving and investing 13 15 10 300
Style and fashion 19 11 6 800
Cars 13 21 13 700
Travelling 23 21 14 400
Sports clothing, footwear or equipment 16 15 9 600
Health and wellness products/services 18 13 8 200
None of these 21 22 15 800
Can not say 12 14 8 900
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 44 28 100
Well-being and health 50 36 25 300
Charity work 14 9 6 200
Self development 32 27 18 500
Celebrities 13 12 8 200
Fishing 15 21 12 300
Beauty care and cosmetics 16 7 4 800
Literature 29 18 12 300
Domestic and foreign news 51 52 34 900
Domestic travel 33 36 25 300
Culture 34 19 13 700
Crafts 25 17 12 300
Nature and going outdoor 52 47 32 900
Hunting 9 24 16 400
Style and fashion 20 8 5 500
Music and concerts 37 25 17 800
Going on summer cottage 29 25 15 800
Local affairs 56 62 43 800
Computer/console/mobile playing 17 14 8 200
Politics 43 47 32 200
Gardening and plants 29 29 20 600
Online gambling or betting 5 6 3 400
Building and renovating 34 47 33 600
Food and drink 38 29 20 600
Cooking, baking, recipes 38 27 18 500
Investment 24 32 22 600
Decorating 28 13 9 600
Economic and finances 36 49 34 200
Science 37 32 21 900
Travelling abroad 34 21 14 400
Sports, exercising 45 40 27 400
Sailing, boating 9 10 5 500
Consumer electronics and information technology 20 21 12 300
Environmental matters 31 23 15 800
None of the above 0 2 1 400
Source: NRS 2026

Online & social media

Magazine website

www.kaytannonmaamies.fi

Magazine in Social Media
Some channels and Followers September 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Terramedia Oy
  • Hämeentie 135 A
  • 00560 Helsinki
  • pentti.torma@terramedia.fi
  • www.terramedia.fi

Asiamies

  • Lassi Uotila
  • lassi.uotila@terramedia.fi
Media

Publisher

  • Terramedia Oy

Publisher

  • Agrologien Liitto ry, ProAgria Keskusten Liitto ry

Päätoimittaja

  • Pentti Törmä
 

Address

  • Hämeentie 135 A
  • 00560 Helsinki

Postal address

  • Hämeentie 135 A
  • 00560 Helsinki

Phone

Email

  • toimitus@agraari.fi