Finnish Magazine Rate Cards

Kippari

Kippari is the only magazine in Finland specialising in motorboating. The magazine is a real information package for those who like making excursions into inland waters or in the archipelago, fishing, diving, or who have to get to their shoreside cottage whatever the weather. The magazine is filled with technology, the fun of boating, and high-speed atmosphere – without forgetting tips for boat maintenance and repair.

Magazine's website: http://kipparilehti.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	kippari@otavamedia.fi
Vastaava päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	12

Readership

Readership	53 000
Total reach	60 000
How many times read	2.0
Minutes of reading	52 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.kipparilehti.fi/

Average weekly reach Source: FIAM

August 2023

15 749

0.45 %

July 2023

15 679

7.57 %

June 2023

14 576

14.51 %

May 2023

12 729

48.29 %

April 2023

8 584

61.17 %

March 2023

5 326

-16.52 %

February 2023

6 380

25.71 %

January 2023

5 075

25.68 %

December 2022

4 038

45.83 %

November 2022

2 769

-62.02 %

October 2022

7 291

-64.03 %

September 2022

20 269

24.8 %

Average weekly pageviews Source: FIAM

August 2023

58 387

-3.56 %

July 2023

60 542

26.26 %

June 2023

47 949

1.29 %

May 2023

47 338

27.16 %

April 2023

37 228

-10.69 %

March 2023

41 685

-3.98 %

February 2023

43 414

29.03 %

January 2023

33 646

33 %

December 2022

25 297

1.56 %

November 2022

24 909

-9.56 %

October 2022

27 541

-8.33 %

September 2022

30 042

-34.25 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	11.01.2023	12.12.2022	19.12.2022		Thema: Uusi Kippari. Perusteellisen uudistuksen läpikäynyt lehti on valmis. Suuri varuste-, tekniikka- ja elektroniikkanumero.
2	08.02.2023	11.01.2023	18.01.2023		Thema: Messunumero. Kippari esittelee mielenkiintoiset uutuudet. Myrkyttömien ”myrkkymaalien” vertailu.
3	15.03.2023	15.02.2023	22.02.2023		Thema: Suuri moottorinumero. Uudet poltto- tai sähkömoottorit esittelyssä. Selvitämme, miten onnistuu polttomoottorin vaihtaminen sähköiseen.
4	12.04.2023	13.03.2023	20.03.2023		Thema: Käytettyjen veneiden erikoisnumero. Venetrailereiden vertailu ja veneilytaitoihin keskittyvän juttusarjan avaus.
5	10.05.2023	11.04.2023	18.04.2023		Thema: Ajankohtainen venevertailu. Lisäksi raportti viime vuonna aloittamastamme anodivertailusta. Pohjustamme myös alkavaa kotimaanveneilyn sesonkia.
6	07.06.2023	09.05.2023	16.05.2023		Thema: Tärkeimmät varusteuutuudet veneilykauden alussa. Keinot hyytyneen moottorin herättämiseen.
7	12.07.2023	13.06.2023	20.06.2023		Thema: Matkalla vesillä: esittelemme mielenkiintoisia venematkan kohteita kotimaassa.
8	16.08.2023	19.07.2023	26.07.2023		Thema: Uivan venenäyttelyn mielenkiintoiset uutuudet esittelyssä.
9	13.09.2023	16.08.2023	23.08.2023		Thema: Ajankohtainen venevertailu. Opastamme myös turvalliseen veneilyyn syyspimeässä.
10	11.10.2023	13.09.2023	20.09.2023		Thema: Ajankohtainen varustevertailu yhteistyössä Veneen kanssa.
11	08.11.2023	11.10.2023	18.10.2023		Thema: Syyshuoltonumero. Vene kauden jälkeen isoon remonttiin, osa 1.
12	13.12.2023	14.11.2023	21.11.2023		Thema: Talven venemessukauden avaus, miltä trendit näyttävät. Nojatuoliveneilyä ulkomailla. Iso veneremontti, osa 2.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 3860 €

Erikoishinnat: 4 530 € numerossa 2

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2140 €

Erikoishinnat: 2 520 € numerossa 2.

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 2360 €

Erikoishinnat: 2 780 € numerossa 2

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 2360 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.

Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 2360 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 2.

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1460 €

Erikoishinnat: 1 710 € numerossa 2.

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1460 €

Erikoishinnat: 1 710 € numerossa 2.

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1070 €

Erikoishinnat: 1 270 € numerossa 2.

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1070 €

Erikoishinnat: 1 270 € numerossa 2.

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1070 €

Erikoishinnat: 1 270 € numerossa 2.

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 275 mm
Printing area mm	210 x 275 mm
Bleed mm	5 mm
Column width	42 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Tampere

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 53 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kippari Readers %	Kippari Amount of readers
Readership (KMT 2023)	53 000
Total reach	60 000
Sex	Women	51	18	9 540
Sex	Men	49	82	43 460

Native language	Finnish	95	90	47 700
Native language	Swedish	5	10	5 300

Age	15-24 y	13	3	1 590
	25-34 y	14	6	3 180
	35-44 y	14	10	5 300
	45-54 y	14	23	12 190
	55-64 y	16	26	13 780
	65+ y	29	32	16 960

Gender + age	Female 15-29 years	10	0	0
	Female 30-49 years	14	4	2 120
	Female 50+ years	28	13	6 890
	Male 15-29 years	10	6	3 180
	Male 30-49 years	14	20	10 600
	Male 50+ years	24	57	30 210

Household position	Lives at home with parents	7	3	1 590
	Lives alone	28	14	7 420
	Lives with spouse	37	47	24 910
	Lives with spouse and children	24	30	15 900
	Single parent	2	3	1 590
	Other	3	2	1 060

Grandchildren under 18 years of age	Yes	21	30	15 900
	No	38	51	27 030
	No answer (under 45 year olds)	41	19	10 070

Profession	Top Management	4	7	3 710
	white-collar worker, higher-level	16	17	9 010
	White-collar worker	12	11	5 830
	Worker	10	11	5 830
	Farmer	1	1	530
	Other entrepreneur	3	5	2 650
	Pensioner	31	35	18 550
	Student, pupil	11	4	2 120
	Homewife, home dad	0	0	0
	Unemployed	2	1	530
	Other	6	6	3 180
	No answer	3	1	530

Education	Elementary school	5	5	2 650
	Secondary school	7	7	3 710
	Vocational	28	27	14 310
	High school	14	11	5 830
	University of Applied Sciences	19	24	12 720
	University	27	25	13 250
	Something else	2	1	530

Size of the household	1 pers	28	16	8 480
	2 pers	38	47	24 910
	3 pers	14	16	8 480
	4 pers	12	16	8 480
	5+ pers	7	5	2 650

Household income (gross)	Below 20 000 € /y	11	5	2 650
	20 000 - 35 000 € /y	19	12	6 360
	35 001 - 50 000 € /y	20	18	9 540
	50 001 - 85 000 € /y	22	31	16 430
	85 001 - 100 000 € /y	7	8	4 240
	Over 100 000 € /y	9	20	10 600
	Don't want to tell	5	2	1 060
	Can't say / No answer	7	3	1 590

Decision-maker in grocery purchases	Yes	93	92	48 760
	Don't know	7	8	4 240
	Can not say	1	0	0

Housing	Apartment	32	23	12 190
	Row house or semi-detached house	15	16	8 480
	Detached house	47	55	29 150
	Farm	4	6	3 180
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	45 580
	Rented residence	20	10	5 300
	Right of residence apartment	2	4	2 120
	Something else	1	1	530
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	50	26 500
	No	59	50	26 500
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	20	10 600
	No	76	76	40 280
	Can not say	5	4	2 120

Number of cars in household	One car	45	45	23 850
	Two cars	32	36	19 080
	Three or more cars	10	14	7 420
	No car	14	5	2 650

PUUTTUU	PUUTTUU	22	32	16 960
	PUUTTUU	67	63	33 390
	PUUTTUU	4	5	2 650
	PUUTTUU	8	12	6 360
	PUUTTUU	2	3	1 590
	PUUTTUU	8	4	2 120
	PUUTTUU	5	4	2 120

Advertising ban at the door / mailbox	Yes	24	19	10 070
	No	76	81	42 930
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	59	31 270
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	530
	Retired	31	35	18 550
	Unemployed / laid off	2	1	530
	Schoolboy or student	11	4	2 120
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	31	16 430
	No	25	25	13 250
	Can't say / No answer	50	44	23 320

Health services used in the household	Public health services	85	77	40 810
	Employer - funded health care services	49	55	29 150
	Private, self-funded healthcare services	39	42	22 260
	Private health insurance services	22	26	13 780
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	22	11 660
	Turku or Tampere	8	6	3 180
	Oulu	4	2	1 060
	70 000 - 150 000 inhabitants town	13	12	6 360
	Urban municipality	27	29	15 370
	Conurbation	16	16	8 480
	Countryside	13	12	6 360

Pets in household	Cat	17	17	9 010
	Dog	26	27	14 310
	Some other pet	5	7	3 710
	No pets	59	58	30 740

Family with kids	Yes	32	33	17 490
Family with kids	No	68	67	35 510

Use of glasses or contact lenses	Yes	67	76	40 280
Use of glasses or contact lenses	No	33	24	12 720
How often different content is read
The frequency of reading: Print magazines	Daily	15	27	14 310
	5-6 days a week	4	5	2 650
	1-4 days a week	26	36	19 080
	Monthly	24	18	9 540
	Rarely	23	13	6 890
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	28	14 840
	5-6 days a week	5	4	2 120
	1-4 days a week	19	18	9 540
	Monthly	15	15	7 950
	Rarely	24	24	12 720
	Never	14	11	5 830
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	43	22 790
	5-6 days a week	4	8	4 240
	1-4 days a week	23	22	11 660
	Monthly	13	11	5 830
	Rarely	21	13	6 890
	Never	7	3	1 590
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	63	33 390
	5-6 days a week	9	11	5 830
	1-4 days a week	16	12	6 360
	Monthly	6	5	2 650
	Rarely	9	6	3 180
	Never	6	3	1 590
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	4 240
	5-6 days a week	4	6	3 180
	1-4 days a week	44	47	24 910
	Monthly	17	17	9 010
	Rarely	20	17	9 010
	Never	9	5	2 650
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	20	10 600
	5-6 days a week	9	11	5 830
	1-4 days a week	30	25	13 250
	Monthly	23	24	12 720
	Rarely	15	13	6 890
	Never	7	7	3 710
	Can not say	1	1	530

The frequency of watching: Pay TV and streaming services	Daily	16	13	6 890
	5-6 days a week	10	11	5 830
	1-4 days a week	22	24	12 720
	Monthly	10	9	4 770
	Rarely	11	11	5 830
	Never	31	32	16 960
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	58	30 740
	5-6 days a week	9	10	5 300
	1-4 days a week	19	18	9 540
	Monthly	11	7	3 710
	Rarely	12	6	3 180
	Never	3	1	530
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	44	23 320
	5-6 days a week	12	15	7 950
	1-4 days a week	22	22	11 660
	Monthly	11	6	3 180
	Rarely	12	8	4 240
	Never	7	5	2 650
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	29	15 370
	5-6 days a week	7	10	5 300
	1-4 days a week	16	17	9 010
	Monthly	13	12	6 360
	Rarely	26	21	11 130
	Never	16	11	5 830
	Can not say	1	1	530

The frequency of listening: Programs of commercial radio channels	Daily	16	24	12 720
	5-6 days a week	10	12	6 360
	1-4 days a week	21	24	12 720
	Monthly	14	11	5 830
	Rarely	21	17	9 010
	Never	16	11	5 830
	Can not say	1	1	530

The frequency of listening: Podcasts	Daily	4	3	1 590
	5-6 days a week	3	3	1 590
	1-4 days a week	9	7	3 710
	Monthly	13	13	6 890
	Rarely	28	25	13 250
	Never	41	49	25 970
	Can not say	2	1	530

User frequency and following: Social media	Daily	57	49	25 970
	5-6 days a week	7	10	5 300
	1-4 days a week	8	10	5 300
	Monthly	3	3	1 590
	Rarely	6	7	3 710
	Never	19	20	10 600
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	3 180
	5-6 days a week	5	4	2 120
	1-4 days a week	11	9	4 770
	Monthly	8	9	4 770
	Rarely	22	21	11 130
	Never	40	50	26 500
	Can not say	1	1	530

User frequency: Instant messaging	Daily	68	57	30 210
	5-6 days a week	9	10	5 300
	1-4 days a week	10	16	8 480
	Monthly	3	3	1 590
	Rarely	3	3	1 590
	Never	8	12	6 360
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	71	37 630
	No	41	29	15 370
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	11	5 830
	No	90	88	46 640
	Can not say	2	1	530

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	29 150
	No	52	44	23 320
	Can not say	2	1	530

I tend to buy single copy magazines	Yes	17	17	9 010
	No	81	80	42 400
	Can not say	2	2	1 060

PUUTTUU	PUUTTUU	13	9	4 770
	PUUTTUU	5	1	530
	PUUTTUU	7	4	2 120
	PUUTTUU	15	15	7 950
	PUUTTUU	8	12	6 360
	PUUTTUU	7	9	4 770
	PUUTTUU	10	12	6 360
	PUUTTUU	6	2	1 060
	PUUTTUU	9	5	2 650
	PUUTTUU	9	8	4 240
	PUUTTUU	4	3	1 590
	PUUTTUU	5	3	1 590
	PUUTTUU	13	11	5 830
	PUUTTUU	8	6	3 180
	PUUTTUU	13	13	6 890
	PUUTTUU	7	3	1 590
	PUUTTUU	8	7	3 710
	PUUTTUU	3	3	1 590
	PUUTTUU	56	59	31 270
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	59	31 270
	PUUTTUU	40	38	20 140
	PUUTTUU	2	3	1 590

PUUTTUU	PUUTTUU	87	82	43 460
	PUUTTUU	11	18	9 540
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	73	76	40 280
	PUUTTUU	25	21	11 130
	PUUTTUU	2	2	1 060

PUUTTUU	PUUTTUU	81	84	44 520
	PUUTTUU	18	15	7 950
	PUUTTUU	2	1	530

PUUTTUU	PUUTTUU	57	54	28 620
	PUUTTUU	41	44	23 320
	PUUTTUU	1	1	530

PUUTTUU	PUUTTUU	30	37	19 610
	PUUTTUU	63	56	29 680
	PUUTTUU	7	7	3 710

PUUTTUU	PUUTTUU	84	85	45 050
	PUUTTUU	15	15	7 950
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	45	23 850
	PUUTTUU	57	53	28 090
	PUUTTUU	2	2	1 060

PUUTTUU	PUUTTUU	86	87	46 110
	PUUTTUU	14	13	6 890
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	28	14 840
	PUUTTUU	65	66	34 980
	PUUTTUU	5	7	3 710

PUUTTUU	PUUTTUU	39	43	22 790
	PUUTTUU	60	57	30 210
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	67	63	33 390
	PUUTTUU	30	35	18 550
	PUUTTUU	3	3	1 590

PUUTTUU	PUUTTUU	67	63	33 390
	PUUTTUU	31	36	19 080
	PUUTTUU	3	1	530

PUUTTUU	PUUTTUU	67	76	40 280
	PUUTTUU	30	22	11 660
	PUUTTUU	2	2	1 060

Kippari magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kippari Readers %	Kippari Amount of readers
Attitude towards advertising: Newspapers	Positive	77	82	43 460
	Can not say	4	2	1 060
	Negative	18	17	9 010

Attitude towards advertising: Magazines	Positive	77	76	40 280
	Can not say	5	3	1 590
	Negative	19	21	11 130

Attitude towards advertising: Free and local newspapers	Positive	82	84	44 520
	Can not say	5	5	2 650
	Negative	13	10	5 300

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	52	27 560
	Can not say	8	7	3 710
	Negative	37	41	21 730

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	33	17 490
	Can not say	12	16	8 480
	Negative	47	51	27 030

Attitude towards advertising: Blogs	Positive	30	25	13 250
	Can not say	27	32	16 960
	Negative	41	44	23 320

Attitude towards advertising: Newsletters to email	Positive	19	16	8 480
	Can not say	2	2	1 060
	Negative	79	82	43 460

Attitude towards advertising: Other websites	Positive	43	38	20 140
	Can not say	10	9	4 770
	Negative	46	53	28 090

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	60	31 800
	Can not say	3	2	1 060
	Negative	40	38	20 140

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	45	23 850
	Can not say	6	5	2 650
	Negative	53	50	26 500

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	72	38 160
	Can not say	4	2	1 060
	Negative	28	27	14 310

Attitude towards advertising: Out-of-home advertising	Positive	66	64	33 920
	Can not say	6	5	2 650
	Negative	29	31	16 430

Kippari magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kippari Readers %	Kippari Amount of readers
I relax and get inspired by magazines	Agree	77	81	42 930
	Disagree	15	12	6 360
	Can not say	7	8	4 240

I experience pampering moments with magazines	Agree	50	55	29 150
	Disagree	39	37	19 610
	Can not say	10	8	4 240

A professional magazine keeps me up to date on professional matters	Agree	70	82	43 460
	Disagree	17	11	5 830
	Can not say	12	6	3 180

The industry specialty magazine provides information on my hobbies and interests	Agree	81	89	47 170
	Disagree	10	7	3 710
	Can not say	9	4	2 120

Finnish magazines offer reliable comparisons and tests	Agree	68	76	40 280
	Disagree	18	14	7 420
	Can not say	14	10	5 300

Finnish magazines offer reliable product recommendations	Agree	64	67	35 510
	Disagree	21	22	11 660
	Can not say	15	11	5 830

Finnish magazines are of high quality	Agree	81	81	42 930
	Disagree	12	14	7 420
	Can not say	7	5	2 650

I follow important magazines on social media	Agree	32	31	16 430
	Disagree	60	63	33 390
	Can not say	8	7	3 710

I read important magazines from cover to cover	Agree	52	59	31 270
	Disagree	43	37	19 610
	Can not say	5	4	2 120

Ads are part of the content of the magazine	Agree	64	63	33 390
	Disagree	31	34	18 020
	Can not say	5	4	2 120

Ads in magazines make new things familiar	Agree	67	67	35 510
	Disagree	28	29	15 370
	Can not say	6	4	2 120

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	59	31 270
	Disagree	42	38	20 140
	Can not say	6	3	1 590

I have purchased products based on the ad in magazine	Agree	46	51	27 030
	Disagree	49	44	23 320
	Can not say	6	4	2 120

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	60	31 800
	Disagree	35	37	19 610
	Can not say	4	3	1 590

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	32	16 960
	Disagree	55	63	33 390
	Can not say	6	4	2 120

I rely on product recommendations from bloggers and tubers	Agree	21	13	6 890
	Disagree	66	76	40 280
	Can not say	14	11	5 830

Kippari magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kippari Readers %	Kippari Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	25	13 250
	Newspapers	14	19	10 070
	Magazine websites	7	12	6 360
	Newspaper websites	7	9	4 770
	Blogs	2	2	1 060
	Social media	12	11	5 830
	Other websites	42	48	25 440
	Television	10	13	6 890
	Radio	1	1	530
	Direct mail	10	15	7 950
	None of the above	40	26	13 780

Information sources, consumer electronics and information technology	Print magazines	15	24	12 720
	Newspapers	19	27	14 310
	Magazine websites	10	12	6 360
	Newspaper websites	9	10	5 300
	Blogs	5	5	2 650
	Social media	23	17	9 010
	Other websites	50	50	26 500
	Television	17	22	11 660
	Radio	3	3	1 590
	Direct mail	36	40	21 200
	None of the above	16	11	5 830

Information sources, beauty care and cosmetics	Print magazines	18	14	7 420
	Newspapers	8	10	5 300
	Magazine websites	9	6	3 180
	Newspaper websites	5	5	2 650
	Blogs	8	3	1 590
	Social media	25	11	5 830
	Other websites	16	10	5 300
	Television	12	14	7 420
	Radio	2	3	1 590
	Direct mail	16	16	8 480
	None of the above	47	57	30 210

Information sources, travel	Print magazines	17	22	11 660
	Newspapers	15	19	10 070
	Magazine websites	10	14	7 420
	Newspaper websites	9	12	6 360
	Blogs	10	8	4 240
	Social media	31	22	11 660
	Other websites	48	49	25 970
	Television	16	19	10 070
	Radio	3	3	1 590
	Direct mail	10	10	5 300
	None of the above	29	25	13 250

Information sources, style and fashion	Print magazines	24	25	13 250
	Newspapers	14	20	10 600
	Magazine websites	12	10	5 300
	Newspaper websites	7	10	5 300
	Blogs	9	3	1 590
	Social media	32	17	9 010
	Other websites	34	29	15 370
	Television	17	18	9 540
	Radio	1	2	1 060
	Direct mail	25	24	12 720
	None of the above	30	35	18 550

Information sources, building and renovating	Print magazines	20	26	13 780
	Newspapers	16	22	11 660
	Magazine websites	9	13	6 890
	Newspaper websites	7	6	3 180
	Blogs	6	4	2 120
	Social media	20	17	9 010
	Other websites	33	38	20 140
	Television	18	22	11 660
	Radio	2	2	1 060
	Direct mail	28	31	16 430
	None of the above	32	21	11 130

Information sources, food, cooking and baking	Print magazines	37	38	20 140
	Newspapers	28	33	17 490
	Magazine websites	20	17	9 010
	Newspaper websites	17	23	12 190
	Blogs	14	10	5 300
	Social media	38	27	14 310
	Other websites	34	30	15 900
	Television	28	34	18 020
	Radio	6	6	3 180
	Direct mail	26	27	14 310
	None of the above	13	12	6 360

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	6 360
	Newspapers	12	14	7 420
	Magazine websites	3	4	2 120
	Newspaper websites	5	7	3 710
	Blogs	1	2	1 060
	Social media	10	7	3 710
	Other websites	24	30	15 900
	Television	11	15	7 950
	Radio	2	1	530
	Direct mail	17	22	11 660
	None of the above	52	42	22 260

Information sources, decorating and furniture purchases	Print magazines	24	28	14 840
	Newspapers	16	24	12 720
	Magazine websites	11	12	6 360
	Newspaper websites	7	8	4 240
	Blogs	8	4	2 120
	Social media	26	16	8 480
	Other websites	31	32	16 960
	Television	18	23	12 190
	Radio	1	3	1 590
	Direct mail	30	34	18 020
	None of the above	27	22	11 660

Information sources, saving and investing	Print magazines	9	10	5 300
	Newspapers	10	11	5 830
	Magazine websites	6	5	2 650
	Newspaper websites	9	11	5 830
	Blogs	6	4	2 120
	Social media	16	10	5 300
	Other websites	30	34	18 020
	Television	6	8	4 240
	Radio	3	3	1 590
	Direct mail	3	3	1 590
	None of the above	49	45	23 850

Information sources, health and wellbeing products / services	Print magazines	14	15	7 950
	Newspapers	15	16	8 480
	Magazine websites	7	10	5 300
	Newspaper websites	6	9	4 770
	Blogs	5	4	2 120
	Social media	21	14	7 420
	Other websites	37	35	18 550
	Television	12	12	6 360
	Radio	2	2	1 060
	Direct mail	17	19	10 070
	None of the above	38	38	20 140

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	20	10 600
	Newspapers	19	26	13 780
	Magazine websites	7	9	4 770
	Newspaper websites	8	9	4 770
	Blogs	5	4	2 120
	Social media	22	17	9 010
	Other websites	41	39	20 670
	Television	13	15	7 950
	Radio	1	2	1 060
	Direct mail	31	33	17 490
	None of the above	29	27	14 310

Kippari magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kippari Readers %	Kippari Amount of readers
PUUTTUU	Cars, motor vehicles	26	55	29 150
	Well-being and health	53	43	22 790
	Charity work	14	8	4 240
	Self development	32	21	11 130
	PUUTTUU	15	3	1 590
	PUUTTUU	17	48	25 440
	PUUTTUU	16	5	2 650
	PUUTTUU	27	13	6 890
	PUUTTUU	55	56	29 680
	PUUTTUU	34	36	19 080
	PUUTTUU	32	20	10 600
	PUUTTUU	26	11	5 830
	PUUTTUU	53	53	28 090
	PUUTTUU	10	22	11 660
	PUUTTUU	22	11	5 830
	PUUTTUU	35	27	14 310
	PUUTTUU	30	47	24 910
	PUUTTUU	56	54	28 620
	PUUTTUU	16	7	3 710
	PUUTTUU	40	42	22 260
	PUUTTUU	33	25	13 250
	PUUTTUU	39	58	30 740
	PUUTTUU	40	39	20 670
	PUUTTUU	40	37	19 610
	PUUTTUU	23	28	14 840
	PUUTTUU	31	24	12 720
	PUUTTUU	36	48	25 440
	PUUTTUU	36	42	22 260
	PUUTTUU	46	47	24 910
	PUUTTUU	11	68	36 040
	PUUTTUU	23	23	12 190
	PUUTTUU	33	31	16 430
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	40	21 200
	Repair and construction products	40	52	27 560
	Domestic appliances	39	48	25 440
	Electronics or IT products	50	58	30 740
	Cars	18	20	10 600
	Clothing and footwear	82	81	42 930
	Eyeglasses, contact lenses or sunglasses	35	40	21 200
	Sports clothing, footwear or equipment	60	65	34 450
	Saving or investing products or services	26	30	15 900
	Cosmetics and beauty products	45	32	16 960
	Mobile phones	31	35	18 550
	Travels	37	41	21 730
	Products and services for health and well-being	58	48	25 440
	None of the above	2	1	530

Intentions to purchase within 12 months	Furniture and furnishings	29	28	14 840
	Repair and construction products	36	47	24 910
	Domestic appliances	20	23	12 190
	Electronics or IT products	28	34	18 020
	Cars	14	17	9 010
	Clothing and footwear	65	64	33 920
	Eyeglasses, contact lenses or sunglasses	27	32	16 960
	Sports clothing, footwear or equipment	43	50	26 500
	Saving or investing products or services	22	24	12 720
	Cosmetics and beauty products	36	21	11 130
	Mobile phones	16	17	9 010
	Travels	41	47	24 910
	Products and services for health and well-being	46	36	19 080
	None of the above	7	6	3 180

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	1 060
	Buying an apartment	11	12	6 360
	Home renovation	29	33	17 490
	Buying a car	25	29	15 370
	Buying a boat	3	7	3 710
	None of these	50	40	21 200

Will consider switching over the next 12 months	Bank	7	8	4 240
	Insurance company	10	12	6 360
	electric company	18	25	13 250
	Internet Connection	8	8	4 240
	Phone-subscription	12	18	9 540
	None of the above	47	38	20 140
	Can not say	19	22	11 660

Use of extra money	Magazines, books, movies	17	12	6 360
	Eating, drinking, partying in a restaurant	32	25	13 250
	Exercises and sports equipment	26	30	15 900
	Cultural events (eg. concerts, theater, festivals)	33	29	15 370
	Renovation, interior design	25	32	16 960
	Health services and personal well-being	21	19	10 070
	Travel	40	46	24 380
	Consumer electronics and IT equipment, mobile phones	16	21	11 130
	Clothes, shoes and bags	23	19	10 070
	Home services (cleaning and other housekeeping services)	6	5	2 650
	Car, boat, motorcycle	13	25	13 250
	Cosmetics and beauty care	10	5	2 650
	Saving, investing	46	51	27 030
	Other	8	7	3 710
	There is no extra money left after mandatory expenses	8	5	2 650
	Can not say	3	2	1 060
Planning on buying/doing in the next 12 months

Kippari magazine's reader profile / Source NRS 2023

Kippari

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Readers: 53 000 / KMT 2023 Download magazine graphs (PDF)

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