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Kippari

Kippari is the only magazine in Finland specialising in motorboating. The magazine is a real information package for those who like making excursions into inland waters or in the archipelago, fishing, diving, or who have to get to their shoreside cottage whatever the weather. The magazine is filled with technology, the fun of boating, and high-speed atmosphere – without forgetting tips for boat maintenance and repair.

Magazine's website: http://kipparilehti.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email etunimi.sukunimi@otavamedia.fi
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 72 000
Total reach 81 000
How many times read 2.1
Minutes of reading 48 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 11.12.2020 17.12.2020 Thema: Suuri varustenumero. Kiintoisan uutuusveneen testi. Tutkimus sovittaessa.
2 04.02.2021 08.01.2021 15.01.2021 Thema: Pienten mökkiveneiden vertailu. Ostajan opas. Tutkimus sovittaessa.
3 11.03.2021 12.02.2021 19.02.2021 Thema: Suuri moottorinumero. Tutkimus sovittaessa.
4 08.04.2021 10.03.2021 17.03.2021 Thema: Elektroniikkanumero: ohjeita aloittelijoille, uutuustuotteet. Tutkimus sovittaessa.
5 06.05.2021 09.04.2021 16.04.2021 Thema: Käytetyt veneet, veneilykauden avaus. Tutkimus sovittaessa.
6 10.06.2021 14.05.2021 21.05.2021 Thema: Aloittelevan veneilijän opas. Tutkimus sovittaessa.
7 08.07.2021 10.06.2021 17.06.2021 Thema: Venematkailu. Sovellukset. Tutkimus sovittaessa.
8 12.08.2021 16.07.2021 23.07.2021 Thema: Ajankohtainen venevertailu. Tutkimus sovittaessa.
9 09.09.2021 13.08.2021 20.08.2021 Thema: Uutuusveneet, kalavenekatsaus. Tutkimus sovittaessa.
10 14.10.2021 17.09.2021 24.09.2021 Thema: Syyshuolto. Tutkimus sovittaessa.
11 11.11.2021 15.10.2021 22.10.2021 Thema: Ajankohtainen tarvikevertailu. Tutkimus sovittaessa.
12 09.12.2021 11.11.2021 18.11.2021 Thema: Luksus- ja unelmien veneet. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 3600 €

Erikoishinnat: 4 230 € numerossa 2

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2000 €

Erikoishinnat: 2 350 € numerossa 2.

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 2200 €

Erikoishinnat: 2 590 € numerossa 2

Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 2200 €

Erikoishinnat: Takakansi ei ole myynnissä numerossa 2.

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 2200 €

Erikoishinnat: 3. kansi ei ole myynnissä numerossa 2.

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 1360 €

Erikoishinnat: 1 600 € numerossa 2.

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 1360 €

Erikoishinnat: 1 600 € numerossa 2.

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1000 €

Erikoishinnat: 1 180 € numerossa 2.

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 42 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 72 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kippari
Readers %
Kippari
Amount of readers
SexWomen511611 520
Men498460 480
Age15-24 y1353 600
25-34 y1496 480
35-44 y141510 800
45-54 y142215 840
55-64 y162115 120
65+ y292719 440
Gender + ageFemale 15-29 years101720
Female 30-49 years1464 320
Female 50+ years2896 480
Male 15-29 years10107 200
Male 30-49 years142316 560
Male 50+ years245136 720
Household positionLives at home with parents742 880
Lives alone272014 400
Lives with spouse374230 240
Lives with spouse and children232920 880
Single parent232 160
Other321 440
ProfessionTop Management485 760
white-collar worker, higher-level151611 520
White-collar worker13128 640
Worker101410 080
Farmer11720
Other entrepreneur342 880
Pensioner313021 600
Student, pupil1242 880
Homewife, home dad100
Unemployed332 160
Other464 320
No answer321 440
EducationElementary school653 600
Secondary school775 040
Vocational293827 360
High school1396 480
University of Applied Sciences181510 800
University252417 280
Something else232 160
Size of the household1 pers282316 560
2 pers394129 520
3 pers141611 520
4 pers121410 080
5+ pers764 320
Household income (gross)Below 20 000 € /y1364 320
20 000 - 35 000 € /y21139 360
35 001 - 50 000 € /y202215 840
50 001 - 85 000 € /y212518 000
85 001 - 100 000 € /y6117 920
Over 100 000 € /y61410 080
Don't want to tell653 600
Can't say / No answer742 880
Decision-maker in grocery purchasesYes949064 800
Don't know6107 200
Can not say100
HousingApartment343122 320
Row house or semi-detached house171712 240
Detached house444834 560
Farm432 160
Something else11720
Can not say000
Ownership of housingOwner-occupied residence748057 600
Rented residence221712 240
Right of residence apartment221 440
Something else11720
Can not say11720
Cottage or holiday home in regular useYes414733 840
No585136 720
Can not say121 440
Number of cars in householdOne car464935 280
Two cars303424 480
Three or more cars10107 200
No car1475 040
Advertising ban at the door / mailboxYes242115 120
No767956 880
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer506143 920
Temporarily absent (= time off from work, care or study, maternity leave)11720
Retired313021 600
Unemployed / laid off332 160
Schoolboy or student1242 880
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes233223 040
No252618 720
Can't say / No answer514230 240
Health services used in the householdPublic health services858359 760
Employer - funded health care services495438 880
Private, self-funded healthcare services384230 240
Private health insurance services212215 840
No health care100
Can not say11720
Type of municipality (7 class)Greater Helsinki192719 440
Turku or Tampere864 320
Oulu421 440
70 000 - 150 000 inhabitants town13139 360
Urban municipality272820 160
Conurbation161510 800
Countryside1396 480
Pets in householdCat171611 520
Dog262719 440
Some other pet553 600
No pets605942 480
Family with kidsYes313525 200
No696546 800
Use of glasses or contact lensesYes687352 560
No322719 440
How often different content is read
The frequency of reading: Print magazinesDaily152417 280
5-6 days a week485 760
1-4 days a week283928 080
Monthly252115 120
Rarely2185 760
Never51720
Can not say000
The frequency of reading: Magazine content in digital formatDaily202618 720
5-6 days a week553 600
1-4 days a week192417 280
Monthly161410 080
Rarely252316 560
Never1375 040
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344431 680
5-6 days a week575 040
1-4 days a week232014 400
Monthly141410 080
Rarely19128 640
Never521 440
Can not say01720
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily536143 920
5-6 days a week1064 320
1-4 days a week171510 800
Monthly664 320
Rarely942 880
Never575 040
Can not say000
The frequency of reading: Free and free delivery newspapersDaily664 320
5-6 days a week596 480
1-4 days a week424633 120
Monthly181812 960
Rarely201510 800
Never875 040
Can not say100
The frequency of watching: Free online TV servicesDaily171913 680
5-6 days a week1085 760
1-4 days a week313424 480
Monthly202215 840
Rarely15139 360
Never642 880
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151611 520
5-6 days a week1096 480
1-4 days a week192014 400
Monthly9117 920
Rarely11107 200
Never353323 760
Can not say11720
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485841 760
5-6 days a week10107 200
1-4 days a week191611 520
Monthly1196 480
Rarely1053 600
Never321 440
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384834 560
5-6 days a week131510 800
1-4 days a week231812 960
Monthly985 760
Rarely1075 040
Never742 880
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242618 720
5-6 days a week785 760
1-4 days a week172518 000
Monthly11139 360
Rarely262014 400
Never1485 760
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily182215 840
5-6 days a week10128 640
1-4 days a week232820 160
Monthly13139 360
Rarely20117 920
Never16128 640
Can not say11720
The frequency of listening: PodcastsDaily342 880
5-6 days a week21720
1-4 days a week964 320
Monthly121510 800
Rarely262820 160
Never444330 960
Can not say432 160
User frequency and following: Social mediaDaily565136 720
5-6 days a week675 040
1-4 days a week9128 640
Monthly342 880
Rarely564 320
Never192014 400
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1185 760
5-6 days a week553 600
1-4 days a week1185 760
Monthly8107 200
Rarely242518 000
Never404230 240
Can not say100
User frequency: Instant messaging Daily645841 760
5-6 days a week10128 640
1-4 days a week101410 080
Monthly442 880
Rarely353 600
Never985 760
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596647 520
No403424 480
Can not say11720
I tend to buy tabloidsYes9128 640
No898762 640
Can not say100
A paid Finnish magazine is subscribed to my household (print or digital)Yes505438 880
No494532 400
Can not say21720
I tend to buy single copy magazinesYes181712 240
No808259 040
Can not say21720

Kippari magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.