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Kodin Kuvalehti

Kodin Kuvalehti is one of the largest women’s magazines and the largest household magazine in Finland. Kodin Kuvalehti reaches those who make everyday purchase decisions nation-wide. Its readers decide what the family will eat, what will be bought for their home and where the family will go on holiday. They also invest in personal beauty and wellbeing and that of their loved ones. Authentic life, real people with real stories and various everyday passions resonate with readers in every issue. The magazine helps its readers to live a wonderful everyday life.

Magazine's website: http://www.kodinkuvalehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email kodin.kuvalehti@sanoma.com
Vastaava päätoimittaja Minna McGill
Toimituspäällikkö Salla Stotesbury
Toimituspäällikkö Sanna Tyry

Circulation or copies

Issues per year 24

Readership

Readership 293 000
Total reach 393 000
How many times read 2.2
Minutes of reading 61 min
Sources NRS 2021

Online audience

Magazine's website http://www.kodinkuvalehti.fi

Average weekly reach Source: FIAM

July 2022
116 275
10.55 %
June 2022
105 181
10.06 %
May 2022
95 564
-9.92 %
April 2022
106 083
-2.67 %
March 2022
108 998
-19.5 %
February 2022
135 404
-22.01 %
January 2022
173 623
0 %
January 2022
173 623
18.13 %
December 2021
146 974
25.59 %
November 2021
117 030
-4.33 %
October 2021
122 328
1.48 %
September 2021
120 549
3.63 %

Average weekly pageviews Source: FIAM

July 2022
223 121
6.24 %
June 2022
210 021
6.95 %
May 2022
196 375
-9.81 %
April 2022
217 727
0.79 %
March 2022
216 029
-16.95 %
February 2022
260 106
-22.5 %
January 2022
335 641
0 %
January 2022
335 641
17.5 %
December 2021
285 662
21.13 %
November 2021
235 827
-4.9 %
October 2021
247 982
3.73 %
September 2021
239 072
3.81 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2021 07.12.2021 09.12.2021 Thema: FEELING GOOD extra. Healthy treats and drinks. Exercise.
2 12.01.2022 16.12.2021 20.12.2021 Thema: GOOD EVERYDAY LIFE. Quick and easy meals. Money and finances. Local travel ideas for the winter. SUBSCRIBERS ONLY: Delicious, healthy porridges (16-page recipe booklet).
3 26.01.2022 04.01.2022 07.01.2022 Thema: WINTER FOOD EXTRA. Energy and immunity. Strengthen your hair.
4 09.02.2022 19.01.2022 21.01.2022 Thema: BEAUTIFUL HOME extra. Kitchen, table setting and greenery ideas. Ecological choices in beauty and fashion.
5 23.02.2022 01.02.2022 03.02.2022 Thema: BAKING EXTRA. Reading tips. Cleaning and organizing. Memory and concentration.
6 09.03.2022 16.02.2022 18.02.2022 Thema: GARDEN EXTRA. Vegetarian ideas. Good sleep.
7 23.03.2022 02.03.2022 04.03.2022 Thema: HOME DECORATION AND VINTAGE extra. Yard and balcony. Get your finances in order.
8 06.04.2022 16.03.2022 18.03.2022 Thema: EASTER EXTRA. Fashion and beauty. Domestic travel.
9 20.04.2022 24.03.2022 28.03.2022 Thema: BEAUTY EXTRA. Eyewear trends. Start of the summer cottage season. Wellbeing from nature.
10 04.05.2022 08.04.2022 12.04.2022 Thema: OUTDOORS extra. New home decor ideas. Party cakes. Exercise to feel good.
11 18.05.2022 27.04.2022 29.04.2022 Thema: PARTY EXTRA. Ideas for a buffet and special diets. Tips for summertime in Finland.
12 08.06.2022 18.05.2022 20.05.2022 Thema: MIDSUMMER EXTRA. Summer treats and beverages. Beauty and protection from the sun. SUBSCRIBERS ONLY: Crossword magazine (16 pages).
13 22.06.2022 01.06.2022 03.06.2022 Thema: SUMMER HOLIDAY EXTRA. New ideas for the barbecue season. Summer book releases. Camping.
14 06.07.2022 15.06.2022 17.06.2022 Thema: SUMMER EXTRA. Berry treats. Summer homes and summer cottages.
15 20.07.2022 29.06.2022 01.07.2022 Thema: PRESERVATION EXTRA. Handicraft. Vintage and flea market tips.
16 03.08.2022 06.07.2022 08.07.2022 Thema: ORGANIZE YOUR HOME EXTRA. Harvest treats. Wellbeing tips.
17 24.08.2022 03.08.2022 05.08.2022 Thema: FEELING GOOD AND EXERCISE EXTRA. Fashion and beauty. Get your finances in order. 15-minute meals.
18 07.09.2022 17.08.2022 19.08.2022 Thema: HOME DECOR EXTRA. New vegetarian ideas. Autumn travel. SUBSCRIBERS ONLY: Most beautiful wool socks (16-page booklet).
19 21.09.2022 31.08.2022 02.09.2022 Thema: FEELING GOOD AT HOME EXTRA. Autumn in the garden. Lovely wool socks. Ecological choices at home.
20 05.10.2022 14.09.2022 16.09.2022 Thema: AUTUMN FOOD EXTRA. Autumn book releases. Boost your immune system.
21 26.10.2022 05.10.2022 07.10.2022 Thema: WAITING FOR CHRISTMAS EXTRA. Hair, beauty and eyewear trends. Handicraft and crafts.
22 09.11.2022 19.10.2022 21.10.2022 Thema: CHRISTMAS BAKING EXTRA. Travel dreams. Tame the polar nights – best tips.
23 23.11.2022 02.11.2022 04.11.2022 Thema: CHRISTMAS HOME DECOR IDEAS EXTRA. Gift ideas. Christmas books and games.
24 07.12.2022 14.11.2022 16.11.2022 Thema: BIG CHRISTMAS ISSUE. Christmas Eve menu. Table setting and decorations. SUBSCRIBERS ONLY: Wall calendar 2023.
1 28.12.2022 02.12.2022 07.12.2022 Thema: FEELING GOOD EXTRA. Healthy treats and drinks. 

Advertisement rates

2/1 monikanavainen

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 22219 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

2/1 monikanavainen

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 25568 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

2/1 monikanavainen

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 24452 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

1/1 monikanavainen

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 11339 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 12650 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

1/1 monikanavainen

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 12650 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

1/1 monikanavainen

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 13105 €

Erikoishinnat: Printti-ilmoituksen lisäksi 42 000 digi-impressiota kodinkuvalehti.fi:ssä.

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 7466 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 7466 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 6487 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 6487 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 5468 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 5468 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 5468 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 293 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kodin Kuvalehti
Readers %
Kodin Kuvalehti
Amount of readers
SexWomen5183243 190
Men491749 810
Age15-24 y13617 580
25-34 y14823 440
35-44 y141132 230
45-54 y141543 950
55-64 y162058 600
65+ y2940117 200
Gender + ageFemale 15-29 years10823 440
Female 30-49 years141955 670
Female 50+ years2856164 080
Male 15-29 years1025 860
Male 30-49 years1438 790
Male 50+ years241235 160
Household positionLives at home with parents7411 720
Lives alone272882 040
Lives with spouse3742123 060
Lives with spouse and children232264 460
Single parent225 860
Other338 790
ProfessionTop Management438 790
white-collar worker, higher-level151646 880
White-collar worker131543 950
Worker10514 650
Farmer112 930
Other entrepreneur325 860
Pensioner3143125 990
Student, pupil12617 580
Homewife, home dad112 930
Unemployed338 790
Other4411 720
No answer325 860
EducationElementary school6514 650
Secondary school7823 440
Vocational292882 040
High school131235 160
University of Applied Sciences181749 810
University252882 040
Something else225 860
Size of the household1 pers282779 110
2 pers3947137 710
3 pers141132 230
4 pers12926 370
5+ pers7617 580
Household income (gross)Below 20 000 € /y131132 230
20 000 - 35 000 € /y212470 320
35 001 - 50 000 € /y202058 600
50 001 - 85 000 € /y212161 530
85 001 - 100 000 € /y6720 510
Over 100 000 € /y6514 650
Don't want to tell6720 510
Can't say / No answer7514 650
Decision-maker in grocery purchasesYes9496281 280
Don't know6411 720
Can not say100
HousingApartment343190 830
Row house or semi-detached house171955 670
Detached house4445131 850
Farm4514 650
Something else112 930
Can not say000
Ownership of housingOwner-occupied residence7481237 330
Rented residence221543 950
Right of residence apartment238 790
Something else112 930
Can not say100
Cottage or holiday home in regular useYes4145131 850
No5854158 220
Can not say112 930
Number of cars in householdOne car4650146 500
Two cars303087 900
Three or more cars10926 370
No car141132 230
Advertising ban at the door / mailboxYes241852 740
No7682240 260
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5046134 780
Temporarily absent (= time off from work, care or study, maternity leave)112 930
Retired3143125 990
Unemployed / laid off338 790
Schoolboy or student12617 580
Housewife or father112 930
In the military or performing civilian service000
Other112 930
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232264 460
No252367 390
Can't say / No answer5156164 080
Health services used in the householdPublic health services8587254 910
Employer - funded health care services4944128 920
Private, self-funded healthcare services3844128 920
Private health insurance services211749 810
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191852 740
Turku or Tampere8617 580
Oulu4411 720
70 000 - 150 000 inhabitants town131441 020
Urban municipality272984 970
Conurbation161749 810
Countryside131338 090
Pets in householdCat171646 880
Dog262573 250
Some other pet5411 720
No pets6062181 660
Family with kidsYes312676 180
No6974216 820
Use of glasses or contact lensesYes6879231 470
No322161 530
How often different content is read
The frequency of reading: Print magazinesDaily152676 180
5-6 days a week4720 510
1-4 days a week2839114 270
Monthly252161 530
Rarely21617 580
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201749 810
5-6 days a week5514 650
1-4 days a week191955 670
Monthly161646 880
Rarely252984 970
Never131441 020
Can not say112 930
The frequency of reading: Print newspapers or afternoon papersDaily3451149 430
5-6 days a week5720 510
1-4 days a week232367 390
Monthly14926 370
Rarely19823 440
Never512 930
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5355161 150
5-6 days a week101029 300
1-4 days a week171441 020
Monthly6617 580
Rarely9926 370
Never5617 580
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6720 510
5-6 days a week5720 510
1-4 days a week4248140 640
Monthly181646 880
Rarely201749 810
Never8514 650
Can not say112 930
The frequency of watching: Free online TV servicesDaily171955 670
5-6 days a week101029 300
1-4 days a week313190 830
Monthly201852 740
Rarely151543 950
Never6720 510
Can not say112 930
The frequency of watching: Pay TV and streaming servicesDaily151132 230
5-6 days a week10720 510
1-4 days a week191646 880
Monthly9823 440
Rarely111235 160
Never3545131 850
Can not say125 860
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4859172 870
5-6 days a week101132 230
1-4 days a week191646 880
Monthly11720 510
Rarely10514 650
Never312 930
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3844128 920
5-6 days a week131441 020
1-4 days a week232264 460
Monthly9720 510
Rarely10720 510
Never7617 580
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242984 970
5-6 days a week7720 510
1-4 days a week171749 810
Monthly111235 160
Rarely262367 390
Never141132 230
Can not say112 930
The frequency of listening: Programs of commercial radio channelsDaily181646 880
5-6 days a week10926 370
1-4 days a week232161 530
Monthly131338 090
Rarely202161 530
Never161955 670
Can not say112 930
The frequency of listening: PodcastsDaily325 860
5-6 days a week212 930
1-4 days a week9720 510
Monthly12926 370
Rarely262676 180
Never4452152 360
Can not say438 790
User frequency and following: Social mediaDaily5656164 080
5-6 days a week6720 510
1-4 days a week9823 440
Monthly338 790
Rarely5514 650
Never192161 530
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11823 440
5-6 days a week5411 720
1-4 days a week11823 440
Monthly8926 370
Rarely242779 110
Never4043125 990
Can not say112 930
User frequency: Instant messaging Daily6461178 730
5-6 days a week101235 160
1-4 days a week101029 300
Monthly4411 720
Rarely325 860
Never91132 230
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5970205 100
No402984 970
Can not say100
I tend to buy tabloidsYes91338 090
No8985249 050
Can not say125 860
A paid Finnish magazine is subscribed to my household (print or digital)Yes5059172 870
No4940117 200
Can not say212 930
I tend to buy single copy magazinesYes182779 110
No8072210 960
Can not say225 860

Kodin Kuvalehti magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.