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Kodin Kuvalehti

Kodin Kuvalehti is one of the largest women’s magazines and the largest household magazine in Finland. Kodin Kuvalehti reaches those who make everyday purchase decisions nation-wide. Its readers decide what the family will eat, what will be bought for their home and where the family will go on holiday. They also invest in personal beauty and wellbeing and that of their loved ones. Authentic life, real people with real stories and various everyday passions resonate with readers in every issue. The magazine helps its readers to live a wonderful everyday life.

Magazine's website: http://www.kodinkuvalehti.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email kodin.kuvalehti@sanoma.com
Vastaava päätoimittaja Minna McGill
Toimituspäällikkö Mari Markkanen
Toimituspäällikkö Sanna Tyry

Circulation or copies

Issues per year 24

Readership

Readership 288 000
Total reach 441 000
How many times read 2,2
Minutes of reading 47 min
Sources KMT 2020

Online audience

Magazine's website http://www.kodinkuvalehti.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
620 296
2.34 %
November 2019
606 137
21.12 %
October 2019
500 433
-8.33 %
September 2019
545 889
-5.18 %
August 2019
575 697
5.87 %
July 2019
543 778
13.12 %
June 2019
480 712
-9.78 %
May 2019
532 831
-0.37 %
April 2019
534 806
-1.79 %
March 2019
544 566
-4.03 %
February 2019
567 445
-29.55 %
January 2019
805 403
0.21 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 872 000
-1.27 %
November 2019
1 896 000
8.65 %
October 2019
1 745 000
5.06 %
September 2019
1 661 000
-2.52 %
August 2019
1 704 000
9.23 %
July 2019
1 560 000
13.13 %
June 2019
1 379 000
-31.9 %
May 2019
2 025 000
36.73 %
April 2019
1 481 000
-5.06 %
March 2019
1 560 000
-6.47 %
February 2019
1 668 000
-36.43 %
January 2019
2 624 000
-2.78 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 04.12.2020 08.12.2020 Thema: FEELING GOOD extra. Healthy treats and drinks. Beauty and skin care.
2 14.01.2021 21.12.2020 23.12.2020 Thema: GOOD EVERYDAY LIFE. Quick and easy everyday meals. Money and finances. Local winter travel ideas. 16-page Yard and Garden Year notebook for subscribers.
3 28.01.2021 07.01.2021 11.01.2021 Thema: WINTER FOOD extra. Vitamins. Strengthen your hair.
4 11.02.2021 21.01.2021 25.01.2021 Thema: BEAUTIFUL HOME extra. Kitchen, table setting and greenery ideas.
5 25.02.2021 04.02.2021 08.02.2021 Thema: BAKING extra. Reading tips. Good sleep.
6 11.03.2021 18.02.2021 22.02.2021 Thema: GARDEN extra. Cleaning and organizing. Veggie ideas.
7 25.03.2021 04.03.2021 08.03.2021 Thema: EASTER extra. Yard and balcony. Memory and concentration.
8 07.04.2021 15.03.2021 17.03.2021 Thema: INTERIOR AND VINTAGE extra. Fashion and beauty. Local spring travel.
9 22.04.2021 30.03.2021 01.04.2021 Thema: BEAUTY extra. Something beautiful for your home.
10 06.05.2021 15.04.2021 19.04.2021 Thema: CAKE extra. New ideas for the yard and balcony.
11 20.05.2021 29.04.2021 03.05.2021 Thema: PARTY extra. Ideas for a buffet and special diets.
12 10.06.2021 20.05.2021 24.05.2021 Thema: OUTDOORS extra. Midsummer treats and summer drinks. Beauty and protection from the sun. 16-page crossword magazine for subscribers.
13 24.06.2021 03.06.2021 07.06.2021 Thema: SUMMER HOLIDAY extra. New ideas for the BBQ season. Summertime Finland and summer books.
14 08.07.2021 15.06.2021 17.06.2021 Thema: SUMMER extra. Blueberry treats. Vintage and flea market tips.
15 22.07.2021 01.07.2021 05.07.2021 Thema: PRESERVATION extra. Summer homes.
16 05.08.2021 15.07.2021 19.07.2021 Thema: ORGANIZE YOUR HOME extra. Autumn in the garden.
17 26.08.2021 05.08.2021 09.08.2021 Thema: FEELING GOOD extra. Hair and beauty. Get your finances in order. 16-page Best of the Season recipe booklet for subscribers.
18 09.09.2021 19.08.2021 23.08.2021 Thema: INTERIOR extra. Gluten-free food ideas. Autumn travel ideas. 16-page wool socks booklet for subscribers.
19 23.09.2021 02.09.2021 06.09.2021 Thema: CURLING UP AT HOME extra. Harvest treats. Lovely wool socks. New veggie ideas.
20 07.10.2021 16.09.2021 20.09.2021 Thema: AUTUMN FOOD extra. Autumn books. Vitamins and flu treatment.
21 28.10.2021 07.10.2021 11.10.2021 Thema: WAITING FOR CHRISTMAS extra. Fashion and beauty.
22 11.11.2021 21.10.2021 25.10.2021 Thema: CHRISTMAS BAKING extra. Travel. Tame the polar nights – best tips!
23 25.11.2021 04.11.2021 08.11.2021 Thema: CHRISTMAS INTERIOR IDEAS extra. Book gifts.
24 09.12.2021 18.11.2021 22.11.2021 Thema: BIG CHRISTMAS ISSUE. Christmas Eve menu. Table setting and gift wrapping. Gift ideas. Wall calendar 2022 for subscribers.
1 30.12.2021 07.12.2021 09.12.2021

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 20199 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 23244 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 22229 €

1/1 monikanavainen

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 10945 €

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 12210 €

1/1 monikanavainen

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 12210 €

1/1 monikanavainen

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 12650 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 7207 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 7207 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 6262 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 6262 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 5278 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 5278 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 5278 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 288 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Kodin Kuvalehti
Readers %
Kodin Kuvalehti
Amount of readers
SexWomen5183239 040
Men491748 960
Age15-24 y13617 280
25-34 y14823 040
35-44 y141028 800
45-54 y141440 320
55-64 y162263 360
65+ y2839112 320
Gender + ageFemale 15-29 years10925 920
Female 30-49 years141748 960
Female 50+ years2857164 160
Male 15-29 years1012 880
Male 30-49 years1438 640
Male 50+ years241337 440
Household positionLives at home with parents738 640
Lives alone252674 880
Lives with spouse3843123 840
Lives with spouse and children252366 240
Single parent225 760
Other225 760
ProfessionTop Management338 640
white-collar worker, higher-level141440 320
White-collar worker141646 080
Worker11617 280
Farmer112 880
Other entrepreneur438 640
Pensioner3142120 960
Student, pupil12617 280
Homewife, home dad112 880
Unemployed325 760
Other4411 520
No answer225 760
EducationElementary school6617 280
Secondary school7823 040
Vocational302983 520
High school141337 440
University of Applied Sciences181748 960
University242674 880
Something else225 760
Size of the household1 pers272674 880
2 pers3846132 480
3 pers141234 560
4 pers131028 800
5+ pers8617 280
Household income (gross)Below 20 000 € /y131131 680
20 000 - 35 000 € /y222469 120
35 001 - 50 000 € /y201954 720
50 001 - 85 000 € /y212057 600
85 001 - 100 000 € /y5720 160
Over 100 000 € /y6720 160
Don't want to tell6720 160
Can't say / No answer8514 400
Decision-maker in grocery purchasesYes9497279 360
Don't know638 640
Can not say000
HousingApartment342983 520
Row house or semi-detached house171851 840
Detached house4448138 240
Farm3411 520
Something else112 880
Can not say000
Ownership of housingOwner-occupied residence7382236 160
Rented residence231543 200
Right of residence apartment225 760
Something else112 880
Can not say100
Cottage or holiday home in regular useYes4144126 720
No5855158 400
Can not say112 880
Number of cars in householdOne car4749141 120
Two cars292983 520
Three or more cars9925 920
No car141337 440
Advertising ban at the door / mailboxYes231851 840
No7681233 280
Can not say112 880
lifecycleIn paid job, entrepreneur, freelancer, farmer5147135 360
Temporarily absent (= time off from work, care or study, maternity leave)225 760
Retired3142120 960
Unemployed / laid off325 760
Schoolboy or student12617 280
Housewife or father112 880
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252366 240
No252366 240
Can't say / No answer5154155 520
Health services used in the householdPublic health services8587250 560
Employer - funded health care services4844126 720
Private, self-funded healthcare services3944126 720
Private health insurance services211954 720
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191748 960
Turku or Tampere8617 280
Oulu438 640
70 000 - 150 000 inhabitants town131440 320
Urban municipality262880 640
Conurbation161851 840
Countryside131440 320
Pets in householdCat161543 200
Dog262777 760
Some other pet5411 520
No pets6161175 680
Family with kidsYes342777 760
No6673210 240
Use of glasses or contact lensesYes6879227 520
No322160 480
How often different content is read
The frequency of reading: Print magazinesDaily142469 120
5-6 days a week51028 800
1-4 days a week3041118 080
Monthly262057 600
Rarely19514 400
Never412 880
Can not say000
The frequency of reading: Magazine content in digital formatDaily191543 200
5-6 days a week6514 400
1-4 days a week192057 600
Monthly161748 960
Rarely262880 640
Never131337 440
Can not say112 880
The frequency of reading: Print newspapers or afternoon papersDaily3451146 880
5-6 days a week6823 040
1-4 days a week252366 240
Monthly14925 920
Rarely17823 040
Never412 880
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5150144 000
5-6 days a week111131 680
1-4 days a week181646 080
Monthly7617 280
Rarely91028 800
Never5617 280
Can not say000
The frequency of reading: Free and free delivery newspapersDaily7617 280
5-6 days a week5617 280
1-4 days a week4046132 480
Monthly191851 840
Rarely211748 960
Never7514 400
Can not say212 880
The frequency of watching: Free online TV servicesDaily191851 840
5-6 days a week10925 920
1-4 days a week303086 400
Monthly192057 600
Rarely151543 200
Never5720 160
Can not say112 880
The frequency of watching: Pay TV and streaming servicesDaily171234 560
5-6 days a week10720 160
1-4 days a week191543 200
Monthly9925 920
Rarely111131 680
Never3443123 840
Can not say125 760
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4859169 920
5-6 days a week10925 920
1-4 days a week191646 080
Monthly10720 160
Rarely9617 280
Never325 760
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily4046132 480
5-6 days a week121234 560
1-4 days a week222160 480
Monthly9617 280
Rarely9617 280
Never7823 040
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243086 400
5-6 days a week7720 160
1-4 days a week181851 840
Monthly111131 680
Rarely252263 360
Never141131 680
Can not say225 760
The frequency of listening: Programs of commercial radio channelsDaily201851 840
5-6 days a week11925 920
1-4 days a week232366 240
Monthly131234 560
Rarely182160 480
Never141543 200
Can not say112 880
The frequency of listening: PodcastsDaily325 760
5-6 days a week212 880
1-4 days a week8617 280
Monthly12823 040
Rarely262674 880
Never4553152 640
Can not say4514 400
User frequency and following: Social mediaDaily5656161 280
5-6 days a week6617 280
1-4 days a week8720 160
Monthly438 640
Rarely6514 400
Never202263 360
Can not say100
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11720 160
5-6 days a week538 640
1-4 days a week10925 920
Monthly8823 040
Rarely242983 520
Never4044126 720
Can not say112 880
User frequency: Instant messaging Daily6459169 920
5-6 days a week101234 560
1-4 days a week10925 920
Monthly4411 520
Rarely338 640
Never91234 560
Can not say112 880
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5968195 840
No403292 160
Can not say100
I tend to buy tabloidsYes91234 560
No8987250 560
Can not say112 880
A paid Finnish magazine is subscribed to my household (print or digital)Yes4957164 160
No4942120 960
Can not say212 880
I tend to buy single copy magazinesYes182674 880
No8072207 360
Can not say225 760

Kodin Kuvalehti magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.