Extended search By alphabet By topic

Kodin Pellervo

Magazine of home and family for people living in countryside

Magazine's website: http://kodinpellervo.fi/

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Agrimedia Oy
Email myynti@agrimedia.fi
Contact person Tanja Forsman
040 539 3089
040 539 3089
tanja.forsman@agrimedia.fi

Contact info

Publisher Pellervo-Media Oy
Visiting address Simonkatu 6
00100 Helsinki
Postal address PL 77
00101 Helsinki
Phone +358 (0) 9 476 7501
Magazine's email kodinpellervo@pellervo.fi
Vastaava päätoimittaja Anna Malk
Toimituspäällikkö Johanna Westersund
Levikkipäällikkö Santra-Mari Salonen

Circulation or copies

Issues per year 11

Readership

Readership 158 000
Total reach 167 000
How many times read 2.3
Minutes of reading 56 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 20.01.2021 18.12.2020 30.12.2020 Thema: Elämänmuutos ja ryhtiliike, terveys
2 17.02.2021 22.01.2021 29.01.2021 Thema: Asuminen, sisustaminen ja kodin kunnostus
3 17.03.2021 19.02.2021 26.02.2021 Thema: Kehittyvä ja hyvinvoiva maaseutu
4 21.04.2021 19.03.2021 26.03.2021 Thema: Puutarha kuntoon, lähdetään luontoon SUURI JAKELU
5 19.05.2021 23.04.2021 30.04.2021 Thema: Kevään juhlat, tervetuloa mökkikausi
6 - 7 16.06.2021 21.05.2021 28.05.2021 Thema: Matkalla kotimaassa, Suomi tutuksi
8 18.08.2021 23.07.2021 30.07.2021 Thema: Elonkorjuun aika
9 15.09.2021 20.08.2021 27.08.2021 Thema: Suuri käsityönumero, sisustetaan koti kauniiksi
10 20.10.2021 24.09.2021 01.10.2021 Thema: Harrastukset ja yhdessäolo
11 17.11.2021 22.10.2021 29.10.2021 Thema: Suuri joulunumero SUURI JAKELU
12 15.12.2021 19.11.2021 26.11.2021 Thema: Tehdään hyvä mieli, rauhoitutaan

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 280 mm

4-colour price 4676 €

1/1

Position: Not specified

Size including margin: 230 x 280 mm

4-colour price 2556 €

Erikoishinnat: Kansilisä 15 %. Huom. Ink-Jet osoitetila takasivun ylälaitaan 3 cm

1/2

Position: Not specified

Size including margin: 112 x 280 mm

4-colour price 1766 €

1/2

Position: Not specified

Size including margin: 230 x 138 mm

4-colour price 1766 €

1/3

Position: Not specified

Size including margin: 73 x 280 mm

4-colour price 1509 €

1/3

Position: Not specified

Size including margin: 230 x 85 mm

4-colour price 1509 €

1/4

Position: Not specified

Size including margin: 112 x 138 mm

4-colour price 1245 €

1/4

Position: Not specified

Size including margin: 230 x 69 mm

4-colour price 1245 €

1/4

Position: Not specified

Size including margin: 56 x 280 mm

4-colour price 1245 €

1/8

Position: Not specified

Size including margin: 100 x 60 mm

4-colour price 790 €

1/8

Position: Not specified

Size including margin: 50 x 120 mm

4-colour price 790 €

Info about inserts

Technical data

Size mm 230 x 280 mm
New size mm 230 x 280 mm
Printing area mm 185 x 270 mm
Bleed mm 5 mm
Number of colums 4
Column width 47 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi

Readers: 158 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kodin Pellervo
Readers %
Kodin Pellervo
Amount of readers
SexWomen5169109 020
Men493148 980
Age15-24 y1323 160
25-34 y1457 900
35-44 y14711 060
45-54 y141117 380
55-64 y162031 600
65+ y295586 900
Gender + ageFemale 15-29 years1034 740
Female 30-49 years14914 220
Female 50+ years285891 640
Male 15-29 years1011 580
Male 30-49 years1469 480
Male 50+ years242437 920
Household positionLives at home with parents711 580
Lives alone273047 400
Lives with spouse374571 100
Lives with spouse and children231930 020
Single parent223 160
Other334 740
ProfessionTop Management411 580
white-collar worker, higher-level15812 640
White-collar worker131015 800
Worker1069 480
Farmer157 900
Other entrepreneur334 740
Pensioner315891 640
Student, pupil1223 160
Homewife, home dad100
Unemployed334 740
Other434 740
No answer311 580
EducationElementary school6812 640
Secondary school7812 640
Vocational293555 300
High school131218 960
University of Applied Sciences181320 540
University252133 180
Something else234 740
Size of the household1 pers282945 820
2 pers394977 420
3 pers141218 960
4 pers12711 060
5+ pers734 740
Household income (gross)Below 20 000 € /y131320 540
20 000 - 35 000 € /y213352 140
35 001 - 50 000 € /y202031 600
50 001 - 85 000 € /y211828 440
85 001 - 100 000 € /y646 320
Over 100 000 € /y634 740
Don't want to tell669 480
Can't say / No answer723 160
Decision-maker in grocery purchasesYes9495150 100
Don't know646 320
Can not say111 580
HousingApartment342234 760
Row house or semi-detached house171625 280
Detached house445079 000
Farm41117 380
Something else100
Can not say000
Ownership of housingOwner-occupied residence7486135 880
Rented residence221015 800
Right of residence apartment223 160
Something else111 580
Can not say100
Cottage or holiday home in regular useYes414977 420
No585079 000
Can not say111 580
Number of cars in householdOne car464774 260
Two cars303352 140
Three or more cars101117 380
No car14914 220
Advertising ban at the door / mailboxYes241218 960
No7688139 040
Can not say111 580
lifecycleIn paid job, entrepreneur, freelancer, farmer503758 460
Temporarily absent (= time off from work, care or study, maternity leave)111 580
Retired315891 640
Unemployed / laid off334 740
Schoolboy or student1223 160
Housewife or father100
In the military or performing civilian service000
Other111 580
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231828 440
No251828 440
Can't say / No answer5164101 120
Health services used in the householdPublic health services8591143 780
Employer - funded health care services493352 140
Private, self-funded healthcare services384672 680
Private health insurance services211320 540
No health care100
Can not say111 580
Type of municipality (7 class)Greater Helsinki1946 320
Turku or Tampere846 320
Oulu434 740
70 000 - 150 000 inhabitants town131117 380
Urban municipality272437 920
Conurbation162844 240
Countryside132641 080
Pets in householdCat171828 440
Dog262641 080
Some other pet546 320
No pets606094 800
Family with kidsYes312031 600
No6980126 400
Use of glasses or contact lensesYes6882129 560
No321828 440
How often different content is read
The frequency of reading: Print magazinesDaily152945 820
5-6 days a week4914 220
1-4 days a week283656 880
Monthly251828 440
Rarely2157 900
Never511 580
Can not say000
The frequency of reading: Magazine content in digital formatDaily201422 120
5-6 days a week546 320
1-4 days a week191726 860
Monthly161828 440
Rarely252742 660
Never131726 860
Can not say123 160
The frequency of reading: Print newspapers or afternoon papersDaily3464101 120
5-6 days a week5711 060
1-4 days a week232031 600
Monthly1446 320
Rarely1946 320
Never511 580
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534469 520
5-6 days a week101117 380
1-4 days a week171828 440
Monthly61015 800
Rarely91117 380
Never5711 060
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6812 640
5-6 days a week557 900
1-4 days a week425383 740
Monthly181320 540
Rarely201523 700
Never846 320
Can not say123 160
The frequency of watching: Free online TV servicesDaily171625 280
5-6 days a week10914 220
1-4 days a week313047 400
Monthly201828 440
Rarely151726 860
Never6812 640
Can not say123 160
The frequency of watching: Pay TV and streaming servicesDaily15812 640
5-6 days a week1057 900
1-4 days a week191218 960
Monthly969 480
Rarely11914 220
Never355891 640
Can not say123 160
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4871112 180
5-6 days a week101015 800
1-4 days a week191015 800
Monthly1157 900
Rarely1023 160
Never323 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385180 580
5-6 days a week131523 700
1-4 days a week231828 440
Monthly957 900
Rarely1057 900
Never7711 060
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243860 040
5-6 days a week7812 640
1-4 days a week172031 600
Monthly111015 800
Rarely261523 700
Never14812 640
Can not say111 580
The frequency of listening: Programs of commercial radio channelsDaily181726 860
5-6 days a week10914 220
1-4 days a week232336 340
Monthly131015 800
Rarely201930 020
Never162133 180
Can not say111 580
The frequency of listening: PodcastsDaily311 580
5-6 days a week211 580
1-4 days a week946 320
Monthly12711 060
Rarely262437 920
Never445891 640
Can not say469 480
User frequency and following: Social mediaDaily564774 260
5-6 days a week669 480
1-4 days a week91218 960
Monthly323 160
Rarely557 900
Never192844 240
Can not say011 580
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1146 320
5-6 days a week523 160
1-4 days a week11812 640
Monthly8812 640
Rarely242742 660
Never404875 840
Can not say134 740
User frequency: Instant messaging Daily644672 680
5-6 days a week101320 540
1-4 days a week101422 120
Monthly469 480
Rarely334 740
Never91625 280
Can not say123 160
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5976120 080
No402336 340
Can not say100
I tend to buy tabloidsYes91523 700
No8983131 140
Can not say123 160
A paid Finnish magazine is subscribed to my household (print or digital)Yes5064101 120
No493555 300
Can not say211 580
I tend to buy single copy magazinesYes182336 340
No8076120 080
Can not say211 580

Kodin Pellervo magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.