Finnish Magazine Rate Cards

Kodin Pellervo

Magazine of home and family for people living in countryside

Magazine's website: http://kodinpellervo.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Saarsalo Oy
Phone	03 212 5225
Fax	03 222 0609
Email	info@saarsalo.fi
Contact person	Sanna Mäkinen 041 313 2706 sanna.makinen@saarsalo.fi
Www	www.saarsalo.fi

Contact info

Publisher	Pellervo-Media Oy
Visiting address	Simonkatu 6 00100 Helsinki
Postal address	PL 77 00101 Helsinki
Phone	+358 (0) 9 476 7501
Magazine's email	kodinpellervo@pellervo.fi
Vastaava päätoimittaja	Anna Malk
Toimituspäällikkö	Johanna Westersund
Levikkipäällikkö	Santra-Mari Salonen

Circulation or copies

Copies	40000
Issues per year	10

Readership

Readership	155 000
Total reach	165 000
How many times read	2.3
Minutes of reading	65 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	19.01.2023	15.12.2023	30.12.2023		Thema: Kerätään voimia kevättä varten. Kynttiläsiivous, kirjat, leffat, kylpylähetket ja muu hemmottelu. Siemenluettelot. Talviset käsityöt. Vitamiinit.
2	16.02.2023	19.01.2023	30.01.2023		Thema: Kevätsiivouksen vanhat ja uudet konstit. Sisustusinnostus, talven menot ja herkut, kodin keväiset käsityöt.
3	16.03.2023	16.02.2023	27.02.2023		Thema: Puutarhakuume kohoaa, elävät kyläyhteisöt, lemmikit perheenjäseninä
4	20.04.2023	23.03.2023	03.04.2023		Thema: Eväitä luontoretkille, pyöräily, veneily, pihan rapsutus ja parvekkeen kevätilme.
5	19.05.2023	20.04.2023	29.04.2023		Thema: Kevään juhlaa, kattaus pihalle ja piknikille, mökkikausi käyntiin, sormet multaan, lomasuunnitelmat. Kesäjatkis alkaa.
6	22.06.2023	25.05.2023	05.06.2023		Thema: Kesä on täällä, pihalla, kasvimaalla, mökillä, vesillä, käsitöissä, metsässä, kaupungissa, kaikkialla kotimaassa. Kesäjatkis osa 2.
7	24.08.2023	27.07.2023	07.08.2023		Thema: Eloiltojen ilot, oman maan marjat, muun maan mustikat, kotimaisen ruuan supersesonki. Kesäjatkis osa 3.
8	21.09.2023	24.08.2023	04.09.2023		Thema: Värikäs syksy, harrastukset, riennot, opiskelu. Kohennetaan kotipesää. Kirpputorilöydöt ja vanhan tuunaukset.
9	19.10.2023	21.09.2023	02.10.2023		Thema: Suuri käsityönumero, tekemistä eri tekniikoin, uudet villikot ja ikiklassikot.
10	23.11.2023	26.10.2023	06.11.2023		Thema: Kiireetöntä joulua: parhaat leivonnaiset, tunnelmalliset askartelut, itse tehdyt ja aineettomat lahjat. Joulukertomus.

Advertisement rates

Aukeama

Position: Not specified

Size including margin: 460 x 280 mm

4-colour price 4676 €

1/1

Position: Not specified

Size including margin: 230 x 280 mm

4-colour price 2556 €

Erikoishinnat: Kansilisä 15 %. Huom. Ink-Jet osoitetila takasivun ylälaitaan 3 cm

1/2

Position: Not specified

Size including margin: 112 x 280 mm

4-colour price 1766 €

1/2

Position: Not specified

Size including margin: 230 x 138 mm

4-colour price 1766 €

1/4

Position: Not specified

Size including margin: 112 x 138 mm

4-colour price 1245 €

1/8

Position: Not specified

Size including margin: 100 x 60 mm

4-colour price 790 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 280 mm
New size mm	230 x 280 mm
Printing area mm	185 x 270 mm
Bleed mm	5 mm
Number of colums	4
Column width	47 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	ads.aikakausmedia.fi

Readers: 155 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kodin Pellervo Readers %	Kodin Pellervo Amount of readers
Readership (KMT 2023)	155 000
Total reach	165 000
Sex	Women	51	73	113 150
Sex	Men	49	27	41 850

Native language	Finnish	95	99	153 450
Native language	Swedish	5	1	1 550

Age	15-24 y	13	2	3 100
	25-34 y	14	3	4 650
	35-44 y	14	6	9 300
	45-54 y	14	11	17 050
	55-64 y	16	21	32 550
	65+ y	29	58	89 900

Gender + age	Female 15-29 years	10	2	3 100
	Female 30-49 years	14	8	12 400
	Female 50+ years	28	64	99 200
	Male 15-29 years	10	1	1 550
	Male 30-49 years	14	4	6 200
	Male 50+ years	24	21	32 550

Household position	Lives at home with parents	7	1	1 550
	Lives alone	28	28	43 400
	Lives with spouse	37	51	79 050
	Lives with spouse and children	24	16	24 800
	Single parent	2	2	3 100
	Other	3	2	3 100

Grandchildren under 18 years of age	Yes	21	34	52 700
	No	38	55	85 250
	No answer (under 45 year olds)	41	11	17 050

Profession	Top Management	4	2	3 100
	white-collar worker, higher-level	16	8	12 400
	White-collar worker	12	10	15 500
	Worker	10	5	7 750
	Farmer	1	4	6 200
	Other entrepreneur	3	3	4 650
	Pensioner	31	59	91 450
	Student, pupil	11	2	3 100
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 100
	Other	6	3	4 650
	No answer	3	2	3 100

Education	Elementary school	5	11	17 050
	Secondary school	7	8	12 400
	Vocational	28	34	52 700
	High school	14	10	15 500
	University of Applied Sciences	19	16	24 800
	University	27	20	31 000
	Something else	2	3	4 650

Size of the household	1 pers	28	26	40 300
	2 pers	38	54	83 700
	3 pers	14	10	15 500
	4 pers	12	5	7 750
	5+ pers	7	4	6 200

Household income (gross)	Below 20 000 € /y	11	12	18 600
	20 000 - 35 000 € /y	19	27	41 850
	35 001 - 50 000 € /y	20	24	37 200
	50 001 - 85 000 € /y	22	19	29 450
	85 001 - 100 000 € /y	7	4	6 200
	Over 100 000 € /y	9	4	6 200
	Don't want to tell	5	7	10 850
	Can't say / No answer	7	3	4 650

Decision-maker in grocery purchases	Yes	93	95	147 250
	Don't know	7	5	7 750
	Can not say	1	1	1 550

Housing	Apartment	32	20	31 000
	Row house or semi-detached house	15	13	20 150
	Detached house	47	57	88 350
	Farm	4	10	15 500
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	87	134 850
	Rented residence	20	10	15 500
	Right of residence apartment	2	3	4 650
	Something else	1	1	1 550
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	45	69 750
	No	59	55	85 250
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	7	10 850
	No	76	88	136 400
	Can not say	5	6	9 300

Number of cars in household	One car	45	48	74 400
	Two cars	32	35	54 250
	Three or more cars	10	8	12 400
	No car	14	9	13 950

PUUTTUU	PUUTTUU	22	25	38 750
	PUUTTUU	67	65	100 750
	PUUTTUU	4	1	1 550
	PUUTTUU	8	7	10 850
	PUUTTUU	2	1	1 550
	PUUTTUU	8	7	10 850
	PUUTTUU	5	5	7 750

Advertising ban at the door / mailbox	Yes	24	9	13 950
	No	76	91	141 050
	Can not say	1	1	1 550

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	35	54 250
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 550
	Retired	31	59	91 450
	Unemployed / laid off	2	2	3 100
	Schoolboy or student	11	2	3 100
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 550
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	18	27 900
	No	25	15	23 250
	Can't say / No answer	50	67	103 850

Health services used in the household	Public health services	85	91	141 050
	Employer - funded health care services	49	29	44 950
	Private, self-funded healthcare services	39	47	72 850
	Private health insurance services	22	12	18 600
	No health care	1	0	0
	Can not say	1	1	1 550

Type of municipality (7 class)	Greater Helsinki	19	5	7 750
	Turku or Tampere	8	3	4 650
	Oulu	4	2	3 100
	70 000 - 150 000 inhabitants town	13	10	15 500
	Urban municipality	27	28	43 400
	Conurbation	16	22	34 100
	Countryside	13	29	44 950

Pets in household	Cat	17	17	26 350
	Dog	26	22	34 100
	Some other pet	5	4	6 200
	No pets	59	64	99 200

Family with kids	Yes	32	17	26 350
Family with kids	No	68	83	128 650

Use of glasses or contact lenses	Yes	67	82	127 100
Use of glasses or contact lenses	No	33	18	27 900
How often different content is read
The frequency of reading: Print magazines	Daily	15	30	46 500
	5-6 days a week	4	8	12 400
	1-4 days a week	26	32	49 600
	Monthly	24	20	31 000
	Rarely	23	8	12 400
	Never	7	2	3 100
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	18	27 900
	5-6 days a week	5	5	7 750
	1-4 days a week	19	18	27 900
	Monthly	15	11	17 050
	Rarely	24	27	41 850
	Never	14	20	31 000
	Can not say	1	1	1 550

The frequency of reading: Print newspapers or afternoon papers	Daily	30	58	89 900
	5-6 days a week	4	6	9 300
	1-4 days a week	23	23	35 650
	Monthly	13	7	10 850
	Rarely	21	5	7 750
	Never	7	1	1 550
	Can not say	1	1	1 550

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	44	68 200
	5-6 days a week	9	10	15 500
	1-4 days a week	16	14	21 700
	Monthly	6	8	12 400
	Rarely	9	11	17 050
	Never	6	11	17 050
	Can not say	0	1	1 550

The frequency of reading: Free and free delivery newspapers	Daily	5	8	12 400
	5-6 days a week	4	6	9 300
	1-4 days a week	44	58	89 900
	Monthly	17	14	21 700
	Rarely	20	11	17 050
	Never	9	3	4 650
	Can not say	1	1	1 550

The frequency of watching: Free online TV services	Daily	15	16	24 800
	5-6 days a week	9	10	15 500
	1-4 days a week	30	27	41 850
	Monthly	23	21	32 550
	Rarely	15	15	23 250
	Never	7	10	15 500
	Can not say	1	1	1 550

The frequency of watching: Pay TV and streaming services	Daily	16	9	13 950
	5-6 days a week	10	4	6 200
	1-4 days a week	22	14	21 700
	Monthly	10	7	10 850
	Rarely	11	12	18 600
	Never	31	54	83 700
	Can not say	0	1	1 550

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	68	105 400
	5-6 days a week	9	9	13 950
	1-4 days a week	19	12	18 600
	Monthly	11	5	7 750
	Rarely	12	4	6 200
	Never	3	2	3 100
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	74 400
	5-6 days a week	12	13	20 150
	1-4 days a week	22	18	27 900
	Monthly	11	8	12 400
	Rarely	12	5	7 750
	Never	7	8	12 400
	Can not say	0	1	1 550

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	35	54 250
	5-6 days a week	7	9	13 950
	1-4 days a week	16	17	26 350
	Monthly	13	10	15 500
	Rarely	26	19	29 450
	Never	16	9	13 950
	Can not say	1	1	1 550

The frequency of listening: Programs of commercial radio channels	Daily	16	17	26 350
	5-6 days a week	10	6	9 300
	1-4 days a week	21	19	29 450
	Monthly	14	10	15 500
	Rarely	21	26	40 300
	Never	16	20	31 000
	Can not say	1	2	3 100

The frequency of listening: Podcasts	Daily	4	2	3 100
	5-6 days a week	3	1	1 550
	1-4 days a week	9	5	7 750
	Monthly	13	9	13 950
	Rarely	28	24	37 200
	Never	41	55	85 250
	Can not say	2	4	6 200

User frequency and following: Social media	Daily	57	51	79 050
	5-6 days a week	7	6	9 300
	1-4 days a week	8	9	13 950
	Monthly	3	3	4 650
	Rarely	6	6	9 300
	Never	19	25	38 750
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	6	9 300
	5-6 days a week	5	2	3 100
	1-4 days a week	11	7	10 850
	Monthly	8	8	12 400
	Rarely	22	24	37 200
	Never	40	53	82 150
	Can not say	1	1	1 550

User frequency: Instant messaging	Daily	68	59	91 450
	5-6 days a week	9	10	15 500
	1-4 days a week	10	12	18 600
	Monthly	3	4	6 200
	Rarely	3	4	6 200
	Never	8	11	17 050
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	114 700
	No	41	25	38 750
	Can not say	1	1	1 550

I tend to buy tabloids	Yes	8	14	21 700
	No	90	84	130 200
	Can not say	2	2	3 100

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	61	94 550
	No	52	39	60 450
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	20	31 000
	No	81	77	119 350
	Can not say	2	3	4 650

PUUTTUU	PUUTTUU	13	18	27 900
	PUUTTUU	5	3	4 650
	PUUTTUU	7	6	9 300
	PUUTTUU	15	16	24 800
	PUUTTUU	8	8	12 400
	PUUTTUU	7	2	3 100
	PUUTTUU	10	6	9 300
	PUUTTUU	6	4	6 200
	PUUTTUU	9	9	13 950
	PUUTTUU	9	11	17 050
	PUUTTUU	4	5	7 750
	PUUTTUU	5	4	6 200
	PUUTTUU	13	18	27 900
	PUUTTUU	8	9	13 950
	PUUTTUU	13	12	18 600
	PUUTTUU	7	10	15 500
	PUUTTUU	8	5	7 750
	PUUTTUU	3	3	4 650
	PUUTTUU	56	56	86 800
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	54	83 700
	PUUTTUU	40	44	68 200
	PUUTTUU	2	2	3 100

PUUTTUU	PUUTTUU	87	91	141 050
	PUUTTUU	11	8	12 400
	PUUTTUU	1	1	1 550

PUUTTUU	PUUTTUU	73	81	125 550
	PUUTTUU	25	18	27 900
	PUUTTUU	2	2	3 100

PUUTTUU	PUUTTUU	81	81	125 550
	PUUTTUU	18	17	26 350
	PUUTTUU	2	1	1 550

PUUTTUU	PUUTTUU	57	58	89 900
	PUUTTUU	41	40	62 000
	PUUTTUU	1	2	3 100

PUUTTUU	PUUTTUU	30	26	40 300
	PUUTTUU	63	67	103 850
	PUUTTUU	7	7	10 850

PUUTTUU	PUUTTUU	84	91	141 050
	PUUTTUU	15	8	12 400
	PUUTTUU	1	1	1 550

PUUTTUU	PUUTTUU	41	41	63 550
	PUUTTUU	57	58	89 900
	PUUTTUU	2	2	3 100

PUUTTUU	PUUTTUU	86	88	136 400
	PUUTTUU	14	10	15 500
	PUUTTUU	1	1	1 550

PUUTTUU	PUUTTUU	30	27	41 850
	PUUTTUU	65	69	106 950
	PUUTTUU	5	5	7 750

PUUTTUU	PUUTTUU	39	39	60 450
	PUUTTUU	60	59	91 450
	PUUTTUU	1	1	1 550

PUUTTUU	PUUTTUU	67	75	116 250
	PUUTTUU	30	22	34 100
	PUUTTUU	3	2	3 100

PUUTTUU	PUUTTUU	67	74	114 700
	PUUTTUU	31	22	34 100
	PUUTTUU	3	3	4 650

PUUTTUU	PUUTTUU	67	65	100 750
	PUUTTUU	30	33	51 150
	PUUTTUU	2	2	3 100

Kodin Pellervo magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kodin Pellervo Readers %	Kodin Pellervo Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	124 000
	Can not say	4	4	6 200
	Negative	18	16	24 800

Attitude towards advertising: Magazines	Positive	77	78	120 900
	Can not say	5	4	6 200
	Negative	19	17	26 350

Attitude towards advertising: Free and local newspapers	Positive	82	88	136 400
	Can not say	5	4	6 200
	Negative	13	7	10 850

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	51	79 050
	Can not say	8	15	23 250
	Negative	37	33	51 150

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	38	58 900
	Can not say	12	20	31 000
	Negative	47	42	65 100

Attitude towards advertising: Blogs	Positive	30	25	38 750
	Can not say	27	40	62 000
	Negative	41	35	54 250

Attitude towards advertising: Newsletters to email	Positive	19	22	34 100
	Can not say	2	4	6 200
	Negative	79	74	114 700

Attitude towards advertising: Other websites	Positive	43	36	55 800
	Can not say	10	16	24 800
	Negative	46	48	74 400

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	56	86 800
	Can not say	3	2	3 100
	Negative	40	41	63 550

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	36	55 800
	Can not say	6	9	13 950
	Negative	53	56	86 800

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	117 800
	Can not say	4	3	4 650
	Negative	28	21	32 550

Attitude towards advertising: Out-of-home advertising	Positive	66	55	85 250
	Can not say	6	9	13 950
	Negative	29	35	54 250

Kodin Pellervo magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kodin Pellervo Readers %	Kodin Pellervo Amount of readers
I relax and get inspired by magazines	Agree	77	82	127 100
	Disagree	15	12	18 600
	Can not say	7	5	7 750

I experience pampering moments with magazines	Agree	50	59	91 450
	Disagree	39	32	49 600
	Can not say	10	10	15 500

A professional magazine keeps me up to date on professional matters	Agree	70	68	105 400
	Disagree	17	14	21 700
	Can not say	12	18	27 900

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	128 650
	Disagree	10	9	13 950
	Can not say	9	9	13 950

Finnish magazines offer reliable comparisons and tests	Agree	68	69	106 950
	Disagree	18	16	24 800
	Can not say	14	15	23 250

Finnish magazines offer reliable product recommendations	Agree	64	65	100 750
	Disagree	21	23	35 650
	Can not say	15	13	20 150

Finnish magazines are of high quality	Agree	81	85	131 750
	Disagree	12	9	13 950
	Can not say	7	6	9 300

I follow important magazines on social media	Agree	32	34	52 700
	Disagree	60	57	88 350
	Can not say	8	9	13 950

I read important magazines from cover to cover	Agree	52	61	94 550
	Disagree	43	35	54 250
	Can not say	5	4	6 200

Ads are part of the content of the magazine	Agree	64	62	96 100
	Disagree	31	35	54 250
	Can not say	5	3	4 650

Ads in magazines make new things familiar	Agree	67	72	111 600
	Disagree	28	23	35 650
	Can not say	6	4	6 200

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	52	80 600
	Disagree	42	43	66 650
	Can not say	6	5	7 750

I have purchased products based on the ad in magazine	Agree	46	48	74 400
	Disagree	49	49	75 950
	Can not say	6	3	4 650

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	66	102 300
	Disagree	35	31	48 050
	Can not say	4	3	4 650

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	44	68 200
	Disagree	55	50	77 500
	Can not say	6	5	7 750

I rely on product recommendations from bloggers and tubers	Agree	21	11	17 050
	Disagree	66	70	108 500
	Can not say	14	19	29 450

Kodin Pellervo magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kodin Pellervo Readers %	Kodin Pellervo Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	12	18 600
	Newspapers	14	18	27 900
	Magazine websites	7	6	9 300
	Newspaper websites	7	7	10 850
	Blogs	2	0	0
	Social media	12	6	9 300
	Other websites	42	32	49 600
	Television	10	11	17 050
	Radio	1	1	1 550
	Direct mail	10	15	23 250
	None of the above	40	42	65 100

Information sources, consumer electronics and information technology	Print magazines	15	17	26 350
	Newspapers	19	26	40 300
	Magazine websites	10	6	9 300
	Newspaper websites	9	8	12 400
	Blogs	5	1	1 550
	Social media	23	10	15 500
	Other websites	50	37	57 350
	Television	17	18	27 900
	Radio	3	1	1 550
	Direct mail	36	48	74 400
	None of the above	16	16	24 800

Information sources, beauty care and cosmetics	Print magazines	18	27	41 850
	Newspapers	8	13	20 150
	Magazine websites	9	9	13 950
	Newspaper websites	5	6	9 300
	Blogs	8	3	4 650
	Social media	25	17	26 350
	Other websites	16	14	21 700
	Television	12	16	24 800
	Radio	2	1	1 550
	Direct mail	16	26	40 300
	None of the above	47	39	60 450

Information sources, travel	Print magazines	17	20	31 000
	Newspapers	15	21	32 550
	Magazine websites	10	9	13 950
	Newspaper websites	9	7	10 850
	Blogs	10	5	7 750
	Social media	31	19	29 450
	Other websites	48	41	63 550
	Television	16	17	26 350
	Radio	3	3	4 650
	Direct mail	10	17	26 350
	None of the above	29	31	48 050

Information sources, style and fashion	Print magazines	24	34	52 700
	Newspapers	14	19	29 450
	Magazine websites	12	11	17 050
	Newspaper websites	7	8	12 400
	Blogs	9	4	6 200
	Social media	32	19	29 450
	Other websites	34	29	44 950
	Television	17	19	29 450
	Radio	1	1	1 550
	Direct mail	25	37	57 350
	None of the above	30	26	40 300

Information sources, building and renovating	Print magazines	20	26	40 300
	Newspapers	16	24	37 200
	Magazine websites	9	10	15 500
	Newspaper websites	7	7	10 850
	Blogs	6	2	3 100
	Social media	20	12	18 600
	Other websites	33	26	40 300
	Television	18	19	29 450
	Radio	2	1	1 550
	Direct mail	28	38	58 900
	None of the above	32	30	46 500

Information sources, food, cooking and baking	Print magazines	37	47	72 850
	Newspapers	28	35	54 250
	Magazine websites	20	18	27 900
	Newspaper websites	17	14	21 700
	Blogs	14	8	12 400
	Social media	38	27	41 850
	Other websites	34	27	41 850
	Television	28	30	46 500
	Radio	6	3	4 650
	Direct mail	26	36	55 800
	None of the above	13	11	17 050

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	17 050
	Newspapers	12	20	31 000
	Magazine websites	3	4	6 200
	Newspaper websites	5	6	9 300
	Blogs	1	1	1 550
	Social media	10	8	12 400
	Other websites	24	24	37 200
	Television	11	13	20 150
	Radio	2	1	1 550
	Direct mail	17	25	38 750
	None of the above	52	43	66 650

Information sources, decorating and furniture purchases	Print magazines	24	30	46 500
	Newspapers	16	20	31 000
	Magazine websites	11	11	17 050
	Newspaper websites	7	8	12 400
	Blogs	8	4	6 200
	Social media	26	16	24 800
	Other websites	31	24	37 200
	Television	18	18	27 900
	Radio	1	1	1 550
	Direct mail	30	40	62 000
	None of the above	27	26	40 300

Information sources, saving and investing	Print magazines	9	10	15 500
	Newspapers	10	13	20 150
	Magazine websites	6	4	6 200
	Newspaper websites	9	6	9 300
	Blogs	6	2	3 100
	Social media	16	9	13 950
	Other websites	30	22	34 100
	Television	6	10	15 500
	Radio	3	3	4 650
	Direct mail	3	7	10 850
	None of the above	49	54	83 700

Information sources, health and wellbeing products / services	Print magazines	14	21	32 550
	Newspapers	15	21	32 550
	Magazine websites	7	8	12 400
	Newspaper websites	6	8	12 400
	Blogs	5	3	4 650
	Social media	21	17	26 350
	Other websites	37	32	49 600
	Television	12	14	21 700
	Radio	2	3	4 650
	Direct mail	17	24	37 200
	None of the above	38	33	51 150

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	17	26 350
	Newspapers	19	29	44 950
	Magazine websites	7	6	9 300
	Newspaper websites	8	9	13 950
	Blogs	5	1	1 550
	Social media	22	14	21 700
	Other websites	41	30	46 500
	Television	13	13	20 150
	Radio	1	1	1 550
	Direct mail	31	38	58 900
	None of the above	29	29	44 950

Kodin Pellervo magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kodin Pellervo Readers %	Kodin Pellervo Amount of readers
PUUTTUU	Cars, motor vehicles	26	16	24 800
	Well-being and health	53	60	93 000
	Charity work	14	17	26 350
	Self development	32	25	38 750
	PUUTTUU	15	10	15 500
	PUUTTUU	17	12	18 600
	PUUTTUU	16	8	12 400
	PUUTTUU	27	36	55 800
	PUUTTUU	55	52	80 600
	PUUTTUU	34	40	62 000
	PUUTTUU	32	37	57 350
	PUUTTUU	26	48	74 400
	PUUTTUU	53	65	100 750
	PUUTTUU	10	8	12 400
	PUUTTUU	22	13	20 150
	PUUTTUU	35	26	40 300
	PUUTTUU	30	29	44 950
	PUUTTUU	56	70	108 500
	PUUTTUU	16	4	6 200
	PUUTTUU	40	41	63 550
	PUUTTUU	33	59	91 450
	PUUTTUU	39	34	52 700
	PUUTTUU	40	29	44 950
	PUUTTUU	40	47	72 850
	PUUTTUU	23	12	18 600
	PUUTTUU	31	27	41 850
	PUUTTUU	36	30	46 500
	PUUTTUU	36	21	32 550
	PUUTTUU	46	32	49 600
	PUUTTUU	11	6	9 300
	PUUTTUU	23	8	12 400
	PUUTTUU	33	36	55 800
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	36	55 800
	Repair and construction products	40	41	63 550
	Domestic appliances	39	43	66 650
	Electronics or IT products	50	39	60 450
	Cars	18	12	18 600
	Clothing and footwear	82	82	127 100
	Eyeglasses, contact lenses or sunglasses	35	38	58 900
	Sports clothing, footwear or equipment	60	52	80 600
	Saving or investing products or services	26	20	31 000
	Cosmetics and beauty products	45	49	75 950
	Mobile phones	31	29	44 950
	Travels	37	27	41 850
	Products and services for health and well-being	58	62	96 100
	None of the above	2	2	3 100

Intentions to purchase within 12 months	Furniture and furnishings	29	21	32 550
	Repair and construction products	36	34	52 700
	Domestic appliances	20	17	26 350
	Electronics or IT products	28	15	23 250
	Cars	14	9	13 950
	Clothing and footwear	65	59	91 450
	Eyeglasses, contact lenses or sunglasses	27	30	46 500
	Sports clothing, footwear or equipment	43	35	54 250
	Saving or investing products or services	22	14	21 700
	Cosmetics and beauty products	36	38	58 900
	Mobile phones	16	11	17 050
	Travels	41	31	48 050
	Products and services for health and well-being	46	49	75 950
	None of the above	7	8	12 400

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 550
	Buying an apartment	11	4	6 200
	Home renovation	29	26	40 300
	Buying a car	25	17	26 350
	Buying a boat	3	2	3 100
	None of these	50	60	93 000

Will consider switching over the next 12 months	Bank	7	6	9 300
	Insurance company	10	7	10 850
	electric company	18	14	21 700
	Internet Connection	8	6	9 300
	Phone-subscription	12	11	17 050
	None of the above	47	53	82 150
	Can not say	19	22	34 100

Use of extra money	Magazines, books, movies	17	13	20 150
	Eating, drinking, partying in a restaurant	32	20	31 000
	Exercises and sports equipment	26	18	27 900
	Cultural events (eg. concerts, theater, festivals)	33	31	48 050
	Renovation, interior design	25	26	40 300
	Health services and personal well-being	21	29	44 950
	Travel	40	36	55 800
	Consumer electronics and IT equipment, mobile phones	16	5	7 750
	Clothes, shoes and bags	23	16	24 800
	Home services (cleaning and other housekeeping services)	6	8	12 400
	Car, boat, motorcycle	13	8	12 400
	Cosmetics and beauty care	10	8	12 400
	Saving, investing	46	40	62 000
	Other	8	10	15 500
	There is no extra money left after mandatory expenses	8	11	17 050
	Can not say	3	3	4 650
Planning on buying/doing in the next 12 months

Kodin Pellervo magazine's reader profile / Source NRS 2023

Kodin Pellervo

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Readers: 155 000 / KMT 2023 Download magazine graphs (PDF)

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