Finnish Magazine Rate Cards

Koneviesti

The renewed Koneviesti magazine celebrates its´ 71 years anniversary and continues its´ journey stronger than ever as the true pro magazine about farming-, forestry- and contracting machinery. New fresh and modern lay out and well planned content offer the advertizers more attracting marketing plattform than before.
16 issues a year together with koneviesti and traktorpool.fi- sites forms a versatile cross media-entirety. Koneviesti has 131 000 readers (KMT 2022).

Magazine's website: http://www.koneviesti.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Viestimedia Oy
Phone	020 413 2155
Fax	020 413 2233
Email	etunimi.sukunimi@viestimedia.fi
Contact person	Väinö Keto 020 413 2290 0500-451 459 vaino.keto@viestimedia.fi
Www	https://viestimedia.fi/mainostajalle/mediatiedot-ja-hinnat/koneviesti/

Contact info

Publisher	Viestimedia Oy
Visiting address	Simonkatu 6 A 00100 Helsinki
Postal address	PL 440 00101 Helsinki
Phone	020 413 2155
Magazine's email	newsdesk@koneviesti.fi
Päätoimittaja	Eemeli Linna
Toimituspäällikkö	Jyrki Karkinen

Circulation or copies

Copies	25000
Issues per year	16

Readership

Readership	130 000
Total reach	171 000
How many times read	2.2
Minutes of reading	52 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	23.01.2023		21.12.2022		Thema: Uusi tekniikka, mittaus, paikannus, automaatio. Huolto ja korjaus.
2	13.02.2023		20.01.2023		Thema: Energia- ja bioenergiaratkaisut. Maatalouskone 1. Kevättyökoneet, äestys, lannoitus, kylvö
3	06.03.2023		10.02.2023		Thema: Traktorinumero, moottoritekniikkaa
4	27.03.2023		03.03.2023		Thema: Maatalouskone 2. Kesän koneet, nurmikoneet
5	17.04.2023		24.03.2023		Thema: Kuljetus ja kuormaus. Maarakennus 1. Ympäristö ja tienhoito.
6	08.05.2023		14.04.2023		Thema: Metsäkone 1. Renkaat
7	29.05.2023		05.05.2023		Thema: ProForest näyttely, Kalajoki. Traktorimönkijät. Bioenergia. Rakentaminen. Karjatalouskone.
8	19.06.2023		26.05.2023		Thema: Huolto ja korjaus. OKRA-näyttely. Kesäextra.
9	31.07.2023		07.07.2023		Thema: Lepaa-näyttely. Viherkoneet ja kiinteistön hoito. Perävaunut. Renkaat.
10	28.08.2023		04.08.2023		Thema: Maarakennuskone 2. MAXPO-näyttely. Urakointi. Maa- ja metsätalouden koneurakointi
11	18.09.2023		25.08.2023		Thema: Metsäkone 2. Sadonkorjuu 1. Rehunkorjuu
12	09.10.2023		15.09.2023		Thema: KoneAgria-näyttely Maatalouskone 3. Maaperä, syysmuokkaus ja kyntö. Talveen varautuminen
13	30.10.2023		06.10.2023		Thema: Puimurit. Huolto ja korjaus. Agritechnica-näyttely.
14	13.11.2023		20.10.2023		Thema: Maarakennuskone 3. Tienhoito. Karjatalous ja ruokinta. Mönkijät.
15	04.12.2023		10.11.2023		Thema: Sadonkorjuu 2. Puimurit. Huolto ja korjaus. Agritechnica-näyttely.
16	13.12.2023		24.11.2023		Thema: Weteraani

Advertisement rates

2/1

Position: Not specified

Size excluding margin: 450 x 300 mm

4-colour price 6990 €

1/1

Position: Not specified

Size excluding margin: 225 x 300 mm

4-colour price 4190 €

1/1

Position: 2. Cover

Size excluding margin: 225 x 300 mm

4-colour price 4990 €

1/1

Position: 3. Cover

Size excluding margin: 225 x 300 mm

4-colour price 4990 €

1/2

Position: Not specified

Size excluding margin: 95 x 270 mm

4-colour price 2490 €

1/2

Position: Not specified

Size excluding margin: 195 x 130 mm

4-colour price 2490 €

1/4

Position: Not specified

Size excluding margin: 110 x 140 mm

4-colour price 1390 €

Erikoishinnat: 95 x 130 mm tai 110 x 140 mm

1/4

Position: Not specified

Size excluding margin: 195 x 65 mm

4-colour price 1390 €

Erikoishinnat: 195 x 65 mm tai 225 x 80 mm

1/4

Position: Not specified

Size excluding margin: 45 x 300 mm

4-colour price 1390 €

Erikoishinnat: 45mm x 275mm

1/1 (takakansi)

Position: Back cover

Size including margin: 225 x 270 mm

4-colour price 5390 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 18,00 €

Desktop

Kuvaus: Koko sivu

Koko px.: 620x891

Hinta: CPM / Cost per thousand 32,00 €

Desktop

Kuvaus: Panoraama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 24,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 36,00 €

Desktop

Kuvaus: Pidennetty suurtaulu

Koko px.: 160x600

Hinta: CPM / Cost per thousand 24,00 €

Desktop

Kuvaus: Pystyparaati

Koko px.: 300x600

Hinta: CPM / Cost per thousand 24,00 €

Desktop

Kuvaus: Tapetti (+paraati)

Koko px.: 1920x1080 (+980x400)

Hinta: CPM / Cost per thousand 46,00 €

Mobiili

Kuvaus: Jättiboksi

Koko px.: 300x300

Hinta: CPM / Cost per thousand 18,00 €

Mobiili

Kuvaus: Panoraama

Koko px.: 300x150

Hinta: CPM / Cost per thousand 24,00 €

Mobiili

Kuvaus: Paraati

Koko px.: 300x300

Hinta: CPM / Cost per thousand 36,00 €

Mobiili

Kuvaus: Pidennetty suurtaulu

Koko px.: 300x300

Hinta: CPM / Cost per thousand 24,00 €

Mobiili

Kuvaus: Pystyparaati

Koko px.: 300x600

Hinta: CPM / Cost per thousand 24,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	225 x 300 mm
Printing area mm	225x300 mm
Bleed mm	3 mm
Number of colums	4
Column width	45 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Helsinki

Technical info / material

Ad material delivery	aineistot@koneviesti.fi
Technical data	Tarkemmat tiedot löydät osoitteesta: koneviesti.fi/palvelut/mediamyynti/ilmoitushinnat-ja-aineistot

Readers: 130 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Koneviesti Readers %	Koneviesti Amount of readers
Readership (KMT 2023)	130 000
Total reach	171 000
Sex	Women	51	18	23 400
Sex	Men	49	82	106 600

Native language	Finnish	95	96	124 800
Native language	Swedish	5	4	5 200

Age	15-24 y	13	7	9 100
	25-34 y	14	14	18 200
	35-44 y	14	15	19 500
	45-54 y	14	16	20 800
	55-64 y	16	22	28 600
	65+ y	29	25	32 500

Gender + age	Female 15-29 years	10	3	3 900
	Female 30-49 years	14	5	6 500
	Female 50+ years	28	11	14 300
	Male 15-29 years	10	11	14 300
	Male 30-49 years	14	26	33 800
	Male 50+ years	24	44	57 200

Household position	Lives at home with parents	7	6	7 800
	Lives alone	28	19	24 700
	Lives with spouse	37	41	53 300
	Lives with spouse and children	24	30	39 000
	Single parent	2	2	2 600
	Other	3	3	3 900

Grandchildren under 18 years of age	Yes	21	25	32 500
	No	38	39	50 700
	No answer (under 45 year olds)	41	36	46 800

Profession	Top Management	4	3	3 900
	white-collar worker, higher-level	16	11	14 300
	White-collar worker	12	9	11 700
	Worker	10	20	26 000
	Farmer	1	9	11 700
	Other entrepreneur	3	8	10 400
	Pensioner	31	27	35 100
	Student, pupil	11	5	6 500
	Homewife, home dad	0	0	0
	Unemployed	2	2	2 600
	Other	6	5	6 500
	No answer	3	2	2 600

Education	Elementary school	5	6	7 800
	Secondary school	7	8	10 400
	Vocational	28	43	55 900
	High school	14	11	14 300
	University of Applied Sciences	19	19	24 700
	University	27	12	15 600
	Something else	2	1	1 300

Size of the household	1 pers	28	19	24 700
	2 pers	38	43	55 900
	3 pers	14	17	22 100
	4 pers	12	13	16 900
	5+ pers	7	8	10 400

Household income (gross)	Below 20 000 € /y	11	10	13 000
	20 000 - 35 000 € /y	19	17	22 100
	35 001 - 50 000 € /y	20	27	35 100
	50 001 - 85 000 € /y	22	24	31 200
	85 001 - 100 000 € /y	7	6	7 800
	Over 100 000 € /y	9	6	7 800
	Don't want to tell	5	5	6 500
	Can't say / No answer	7	5	6 500

Decision-maker in grocery purchases	Yes	93	89	115 700
	Don't know	7	10	13 000
	Can not say	1	1	1 300

Housing	Apartment	32	14	18 200
	Row house or semi-detached house	15	13	16 900
	Detached house	47	60	78 000
	Farm	4	12	15 600
	Something else	1	1	1 300
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	84	109 200
	Rented residence	20	13	16 900
	Right of residence apartment	2	2	2 600
	Something else	1	1	1 300
	Can not say	1	1	1 300

Cottage or holiday home in regular use	Yes	40	42	54 600
	No	59	57	74 100
	Can not say	1	1	1 300

Using AdBlocker or similar application	Yes	19	19	24 700
	No	76	75	97 500
	Can not say	5	6	7 800

Number of cars in household	One car	45	35	45 500
	Two cars	32	42	54 600
	Three or more cars	10	18	23 400
	No car	14	5	6 500

PUUTTUU	PUUTTUU	22	21	27 300
	PUUTTUU	67	78	101 400
	PUUTTUU	4	3	3 900
	PUUTTUU	8	7	9 100
	PUUTTUU	2	1	1 300
	PUUTTUU	8	2	2 600
	PUUTTUU	5	4	5 200

Advertising ban at the door / mailbox	Yes	24	14	18 200
	No	76	85	110 500
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	65	84 500
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 300
	Retired	31	27	35 100
	Unemployed / laid off	2	2	2 600
	Schoolboy or student	11	5	6 500
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 300
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	36	46 800
	No	25	27	35 100
	Can't say / No answer	50	37	48 100

Health services used in the household	Public health services	85	84	109 200
	Employer - funded health care services	49	53	68 900
	Private, self-funded healthcare services	39	37	48 100
	Private health insurance services	22	21	27 300
	No health care	1	1	1 300
	Can not say	1	1	1 300

Type of municipality (7 class)	Greater Helsinki	19	3	3 900
	Turku or Tampere	8	2	2 600
	Oulu	4	3	3 900
	70 000 - 150 000 inhabitants town	13	10	13 000
	Urban municipality	27	24	31 200
	Conurbation	16	30	39 000
	Countryside	13	27	35 100

Pets in household	Cat	17	22	28 600
	Dog	26	31	40 300
	Some other pet	5	6	7 800
	No pets	59	52	67 600

Family with kids	Yes	32	33	42 900
Family with kids	No	68	67	87 100

Use of glasses or contact lenses	Yes	67	62	80 600
Use of glasses or contact lenses	No	33	38	49 400
How often different content is read
The frequency of reading: Print magazines	Daily	15	24	31 200
	5-6 days a week	4	7	9 100
	1-4 days a week	26	36	46 800
	Monthly	24	20	26 000
	Rarely	23	11	14 300
	Never	7	1	1 300
	Can not say	1	1	1 300

The frequency of reading: Magazine content in digital format	Daily	21	24	31 200
	5-6 days a week	5	4	5 200
	1-4 days a week	19	22	28 600
	Monthly	15	15	19 500
	Rarely	24	26	33 800
	Never	14	9	11 700
	Can not say	1	1	1 300

The frequency of reading: Print newspapers or afternoon papers	Daily	30	42	54 600
	5-6 days a week	4	10	13 000
	1-4 days a week	23	30	39 000
	Monthly	13	9	11 700
	Rarely	21	9	11 700
	Never	7	1	1 300
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	56	72 800
	5-6 days a week	9	9	11 700
	1-4 days a week	16	15	19 500
	Monthly	6	5	6 500
	Rarely	9	10	13 000
	Never	6	4	5 200
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	7 800
	5-6 days a week	4	4	5 200
	1-4 days a week	44	48	62 400
	Monthly	17	17	22 100
	Rarely	20	15	19 500
	Never	9	7	9 100
	Can not say	1	2	2 600

The frequency of watching: Free online TV services	Daily	15	16	20 800
	5-6 days a week	9	7	9 100
	1-4 days a week	30	28	36 400
	Monthly	23	25	32 500
	Rarely	15	17	22 100
	Never	7	7	9 100
	Can not say	1	1	1 300

The frequency of watching: Pay TV and streaming services	Daily	16	15	19 500
	5-6 days a week	10	8	10 400
	1-4 days a week	22	20	26 000
	Monthly	10	9	11 700
	Rarely	11	13	16 900
	Never	31	34	44 200
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	49	63 700
	5-6 days a week	9	10	13 000
	1-4 days a week	19	19	24 700
	Monthly	11	10	13 000
	Rarely	12	9	11 700
	Never	3	3	3 900
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	45	58 500
	5-6 days a week	12	11	14 300
	1-4 days a week	22	19	24 700
	Monthly	11	10	13 000
	Rarely	12	10	13 000
	Never	7	5	6 500
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	28	36 400
	5-6 days a week	7	9	11 700
	1-4 days a week	16	18	23 400
	Monthly	13	10	13 000
	Rarely	26	23	29 900
	Never	16	11	14 300
	Can not say	1	1	1 300

The frequency of listening: Programs of commercial radio channels	Daily	16	23	29 900
	5-6 days a week	10	11	14 300
	1-4 days a week	21	25	32 500
	Monthly	14	13	16 900
	Rarely	21	17	22 100
	Never	16	9	11 700
	Can not say	1	1	1 300

The frequency of listening: Podcasts	Daily	4	3	3 900
	5-6 days a week	3	2	2 600
	1-4 days a week	9	7	9 100
	Monthly	13	13	16 900
	Rarely	28	27	35 100
	Never	41	46	59 800
	Can not say	2	2	2 600

User frequency and following: Social media	Daily	57	49	63 700
	5-6 days a week	7	7	9 100
	1-4 days a week	8	10	13 000
	Monthly	3	3	3 900
	Rarely	6	8	10 400
	Never	19	23	29 900
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	11 700
	5-6 days a week	5	4	5 200
	1-4 days a week	11	11	14 300
	Monthly	8	8	10 400
	Rarely	22	24	31 200
	Never	40	43	55 900
	Can not say	1	1	1 300

User frequency: Instant messaging	Daily	68	63	81 900
	5-6 days a week	9	9	11 700
	1-4 days a week	10	12	15 600
	Monthly	3	6	7 800
	Rarely	3	3	3 900
	Never	8	7	9 100
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	62	80 600
	No	41	37	48 100
	Can not say	1	1	1 300

I tend to buy tabloids	Yes	8	10	13 000
	No	90	88	114 400
	Can not say	2	2	2 600

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	50	65 000
	No	52	48	62 400
	Can not say	2	2	2 600

I tend to buy single copy magazines	Yes	17	15	19 500
	No	81	83	107 900
	Can not say	2	2	2 600

PUUTTUU	PUUTTUU	13	9	11 700
	PUUTTUU	5	2	2 600
	PUUTTUU	7	4	5 200
	PUUTTUU	15	16	20 800
	PUUTTUU	8	10	13 000
	PUUTTUU	7	8	10 400
	PUUTTUU	10	11	14 300
	PUUTTUU	6	3	3 900
	PUUTTUU	9	7	9 100
	PUUTTUU	9	8	10 400
	PUUTTUU	4	2	2 600
	PUUTTUU	5	3	3 900
	PUUTTUU	13	9	11 700
	PUUTTUU	8	4	5 200
	PUUTTUU	13	13	16 900
	PUUTTUU	7	4	5 200
	PUUTTUU	8	9	11 700
	PUUTTUU	3	3	3 900
	PUUTTUU	56	58	75 400
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	53	68 900
	PUUTTUU	40	43	55 900
	PUUTTUU	2	3	3 900

PUUTTUU	PUUTTUU	87	88	114 400
	PUUTTUU	11	11	14 300
	PUUTTUU	1	1	1 300

PUUTTUU	PUUTTUU	73	69	89 700
	PUUTTUU	25	29	37 700
	PUUTTUU	2	2	2 600

PUUTTUU	PUUTTUU	81	84	109 200
	PUUTTUU	18	14	18 200
	PUUTTUU	2	1	1 300

PUUTTUU	PUUTTUU	57	57	74 100
	PUUTTUU	41	40	52 000
	PUUTTUU	1	2	2 600

PUUTTUU	PUUTTUU	30	30	39 000
	PUUTTUU	63	65	84 500
	PUUTTUU	7	5	6 500

PUUTTUU	PUUTTUU	84	87	113 100
	PUUTTUU	15	13	16 900
	PUUTTUU	1	1	1 300

PUUTTUU	PUUTTUU	41	44	57 200
	PUUTTUU	57	54	70 200
	PUUTTUU	2	1	1 300

PUUTTUU	PUUTTUU	86	84	109 200
	PUUTTUU	14	15	19 500
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	29	37 700
	PUUTTUU	65	67	87 100
	PUUTTUU	5	4	5 200

PUUTTUU	PUUTTUU	39	43	55 900
	PUUTTUU	60	56	72 800
	PUUTTUU	1	1	1 300

PUUTTUU	PUUTTUU	67	66	85 800
	PUUTTUU	30	31	40 300
	PUUTTUU	3	3	3 900

PUUTTUU	PUUTTUU	67	57	74 100
	PUUTTUU	31	41	53 300
	PUUTTUU	3	2	2 600

PUUTTUU	PUUTTUU	67	70	91 000
	PUUTTUU	30	28	36 400
	PUUTTUU	2	2	2 600

Koneviesti magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Koneviesti Readers %	Koneviesti Amount of readers
Attitude towards advertising: Newspapers	Positive	77	77	100 100
	Can not say	4	3	3 900
	Negative	18	20	26 000

Attitude towards advertising: Magazines	Positive	77	76	98 800
	Can not say	5	4	5 200
	Negative	19	20	26 000

Attitude towards advertising: Free and local newspapers	Positive	82	85	110 500
	Can not say	5	4	5 200
	Negative	13	12	15 600

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	72 800
	Can not say	8	7	9 100
	Negative	37	38	49 400

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	39	50 700
	Can not say	12	13	16 900
	Negative	47	48	62 400

Attitude towards advertising: Blogs	Positive	30	29	37 700
	Can not say	27	27	35 100
	Negative	41	44	57 200

Attitude towards advertising: Newsletters to email	Positive	19	19	24 700
	Can not say	2	3	3 900
	Negative	79	78	101 400

Attitude towards advertising: Other websites	Positive	43	43	55 900
	Can not say	10	8	10 400
	Negative	46	49	63 700

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	58	75 400
	Can not say	3	2	2 600
	Negative	40	40	52 000

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	43	55 900
	Can not say	6	5	6 500
	Negative	53	52	67 600

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	94 900
	Can not say	4	2	2 600
	Negative	28	25	32 500

Attitude towards advertising: Out-of-home advertising	Positive	66	63	81 900
	Can not say	6	6	7 800
	Negative	29	32	41 600

Koneviesti magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Koneviesti Readers %	Koneviesti Amount of readers
I relax and get inspired by magazines	Agree	77	80	104 000
	Disagree	15	15	19 500
	Can not say	7	6	7 800

I experience pampering moments with magazines	Agree	50	46	59 800
	Disagree	39	44	57 200
	Can not say	10	10	13 000

A professional magazine keeps me up to date on professional matters	Agree	70	79	102 700
	Disagree	17	12	15 600
	Can not say	12	8	10 400

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	111 800
	Disagree	10	8	10 400
	Can not say	9	6	7 800

Finnish magazines offer reliable comparisons and tests	Agree	68	76	98 800
	Disagree	18	16	20 800
	Can not say	14	8	10 400

Finnish magazines offer reliable product recommendations	Agree	64	67	87 100
	Disagree	21	24	31 200
	Can not say	15	9	11 700

Finnish magazines are of high quality	Agree	81	80	104 000
	Disagree	12	14	18 200
	Can not say	7	6	7 800

I follow important magazines on social media	Agree	32	37	48 100
	Disagree	60	56	72 800
	Can not say	8	8	10 400

I read important magazines from cover to cover	Agree	52	56	72 800
	Disagree	43	40	52 000
	Can not say	5	4	5 200

Ads are part of the content of the magazine	Agree	64	64	83 200
	Disagree	31	33	42 900
	Can not say	5	4	5 200

Ads in magazines make new things familiar	Agree	67	66	85 800
	Disagree	28	29	37 700
	Can not say	6	6	7 800

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	58	75 400
	Disagree	42	38	49 400
	Can not say	6	5	6 500

I have purchased products based on the ad in magazine	Agree	46	45	58 500
	Disagree	49	50	65 000
	Can not say	6	5	6 500

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	55	71 500
	Disagree	35	40	52 000
	Can not say	4	4	5 200

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	32	41 600
	Disagree	55	62	80 600
	Can not say	6	6	7 800

I rely on product recommendations from bloggers and tubers	Agree	21	18	23 400
	Disagree	66	72	93 600
	Can not say	14	11	14 300

Koneviesti magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Koneviesti Readers %	Koneviesti Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	17	22 100
	Newspapers	14	16	20 800
	Magazine websites	7	9	11 700
	Newspaper websites	7	8	10 400
	Blogs	2	3	3 900
	Social media	12	14	18 200
	Other websites	42	52	67 600
	Television	10	13	16 900
	Radio	1	3	3 900
	Direct mail	10	12	15 600
	None of the above	40	29	37 700

Information sources, consumer electronics and information technology	Print magazines	15	19	24 700
	Newspapers	19	22	28 600
	Magazine websites	10	10	13 000
	Newspaper websites	9	10	13 000
	Blogs	5	3	3 900
	Social media	23	19	24 700
	Other websites	50	50	65 000
	Television	17	21	27 300
	Radio	3	4	5 200
	Direct mail	36	39	50 700
	None of the above	16	15	19 500

Information sources, beauty care and cosmetics	Print magazines	18	11	14 300
	Newspapers	8	9	11 700
	Magazine websites	9	6	7 800
	Newspaper websites	5	4	5 200
	Blogs	8	2	2 600
	Social media	25	13	16 900
	Other websites	16	11	14 300
	Television	12	11	14 300
	Radio	2	2	2 600
	Direct mail	16	14	18 200
	None of the above	47	60	78 000

Information sources, travel	Print magazines	17	16	20 800
	Newspapers	15	14	18 200
	Magazine websites	10	8	10 400
	Newspaper websites	9	8	10 400
	Blogs	10	7	9 100
	Social media	31	21	27 300
	Other websites	48	45	58 500
	Television	16	18	23 400
	Radio	3	4	5 200
	Direct mail	10	13	16 900
	None of the above	29	32	41 600

Information sources, style and fashion	Print magazines	24	17	22 100
	Newspapers	14	15	19 500
	Magazine websites	12	8	10 400
	Newspaper websites	7	6	7 800
	Blogs	9	4	5 200
	Social media	32	18	23 400
	Other websites	34	28	36 400
	Television	17	17	22 100
	Radio	1	1	1 300
	Direct mail	25	24	31 200
	None of the above	30	41	53 300

Information sources, building and renovating	Print magazines	20	25	32 500
	Newspapers	16	21	27 300
	Magazine websites	9	11	14 300
	Newspaper websites	7	9	11 700
	Blogs	6	5	6 500
	Social media	20	17	22 100
	Other websites	33	37	48 100
	Television	18	22	28 600
	Radio	2	2	2 600
	Direct mail	28	30	39 000
	None of the above	32	25	32 500

Information sources, food, cooking and baking	Print magazines	37	34	44 200
	Newspapers	28	28	36 400
	Magazine websites	20	16	20 800
	Newspaper websites	17	15	19 500
	Blogs	14	7	9 100
	Social media	38	29	37 700
	Other websites	34	30	39 000
	Television	28	33	42 900
	Radio	6	8	10 400
	Direct mail	26	25	32 500
	None of the above	13	16	20 800

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	7	9 100
	Newspapers	12	11	14 300
	Magazine websites	3	3	3 900
	Newspaper websites	5	5	6 500
	Blogs	1	1	1 300
	Social media	10	8	10 400
	Other websites	24	24	31 200
	Television	11	12	15 600
	Radio	2	2	2 600
	Direct mail	17	18	23 400
	None of the above	52	52	67 600

Information sources, decorating and furniture purchases	Print magazines	24	20	26 000
	Newspapers	16	18	23 400
	Magazine websites	11	8	10 400
	Newspaper websites	7	7	9 100
	Blogs	8	4	5 200
	Social media	26	18	23 400
	Other websites	31	27	35 100
	Television	18	20	26 000
	Radio	1	2	2 600
	Direct mail	30	28	36 400
	None of the above	27	32	41 600

Information sources, saving and investing	Print magazines	9	10	13 000
	Newspapers	10	11	14 300
	Magazine websites	6	7	9 100
	Newspaper websites	9	8	10 400
	Blogs	6	4	5 200
	Social media	16	13	16 900
	Other websites	30	31	40 300
	Television	6	9	11 700
	Radio	3	3	3 900
	Direct mail	3	4	5 200
	None of the above	49	47	61 100

Information sources, health and wellbeing products / services	Print magazines	14	12	15 600
	Newspapers	15	16	20 800
	Magazine websites	7	7	9 100
	Newspaper websites	6	6	7 800
	Blogs	5	3	3 900
	Social media	21	14	18 200
	Other websites	37	34	44 200
	Television	12	13	16 900
	Radio	2	3	3 900
	Direct mail	17	17	22 100
	None of the above	38	42	54 600

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	14	18 200
	Newspapers	19	21	27 300
	Magazine websites	7	8	10 400
	Newspaper websites	8	7	9 100
	Blogs	5	2	2 600
	Social media	22	16	20 800
	Other websites	41	39	50 700
	Television	13	15	19 500
	Radio	1	2	2 600
	Direct mail	31	34	44 200
	None of the above	29	29	37 700

Koneviesti magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Koneviesti Readers %	Koneviesti Amount of readers
PUUTTUU	Cars, motor vehicles	26	59	76 700
	Well-being and health	53	35	45 500
	Charity work	14	8	10 400
	Self development	32	21	27 300
	PUUTTUU	15	7	9 100
	PUUTTUU	17	27	35 100
	PUUTTUU	16	3	3 900
	PUUTTUU	27	13	16 900
	PUUTTUU	55	52	67 600
	PUUTTUU	34	32	41 600
	PUUTTUU	32	12	15 600
	PUUTTUU	26	17	22 100
	PUUTTUU	53	46	59 800
	PUUTTUU	10	25	32 500
	PUUTTUU	22	5	6 500
	PUUTTUU	35	22	28 600
	PUUTTUU	30	30	39 000
	PUUTTUU	56	65	84 500
	PUUTTUU	16	9	11 700
	PUUTTUU	40	39	50 700
	PUUTTUU	33	25	32 500
	PUUTTUU	39	56	72 800
	PUUTTUU	40	24	31 200
	PUUTTUU	40	25	32 500
	PUUTTUU	23	23	29 900
	PUUTTUU	31	11	14 300
	PUUTTUU	36	44	57 200
	PUUTTUU	36	19	24 700
	PUUTTUU	46	43	55 900
	PUUTTUU	11	14	18 200
	PUUTTUU	23	22	28 600
	PUUTTUU	33	24	31 200
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	34	44 200
	Repair and construction products	40	49	63 700
	Domestic appliances	39	43	55 900
	Electronics or IT products	50	52	67 600
	Cars	18	25	32 500
	Clothing and footwear	82	75	97 500
	Eyeglasses, contact lenses or sunglasses	35	29	37 700
	Sports clothing, footwear or equipment	60	54	70 200
	Saving or investing products or services	26	24	31 200
	Cosmetics and beauty products	45	26	33 800
	Mobile phones	31	33	42 900
	Travels	37	28	36 400
	Products and services for health and well-being	58	45	58 500
	None of the above	2	3	3 900

Intentions to purchase within 12 months	Furniture and furnishings	29	23	29 900
	Repair and construction products	36	44	57 200
	Domestic appliances	20	21	27 300
	Electronics or IT products	28	29	37 700
	Cars	14	18	23 400
	Clothing and footwear	65	56	72 800
	Eyeglasses, contact lenses or sunglasses	27	24	31 200
	Sports clothing, footwear or equipment	43	38	49 400
	Saving or investing products or services	22	19	24 700
	Cosmetics and beauty products	36	18	23 400
	Mobile phones	16	17	22 100
	Travels	41	33	42 900
	Products and services for health and well-being	46	34	44 200
	None of the above	7	9	11 700

Planned acquisitions in the househould over the next 2 years	Building a house	3	4	5 200
	Buying an apartment	11	10	13 000
	Home renovation	29	35	45 500
	Buying a car	25	28	36 400
	Buying a boat	3	4	5 200
	None of these	50	45	58 500

Will consider switching over the next 12 months	Bank	7	8	10 400
	Insurance company	10	13	16 900
	electric company	18	21	27 300
	Internet Connection	8	9	11 700
	Phone-subscription	12	13	16 900
	None of the above	47	46	59 800
	Can not say	19	19	24 700

Use of extra money	Magazines, books, movies	17	12	15 600
	Eating, drinking, partying in a restaurant	32	26	33 800
	Exercises and sports equipment	26	24	31 200
	Cultural events (eg. concerts, theater, festivals)	33	23	29 900
	Renovation, interior design	25	27	35 100
	Health services and personal well-being	21	15	19 500
	Travel	40	35	45 500
	Consumer electronics and IT equipment, mobile phones	16	18	23 400
	Clothes, shoes and bags	23	13	16 900
	Home services (cleaning and other housekeeping services)	6	3	3 900
	Car, boat, motorcycle	13	22	28 600
	Cosmetics and beauty care	10	4	5 200
	Saving, investing	46	47	61 100
	Other	8	9	11 700
	There is no extra money left after mandatory expenses	8	10	13 000
	Can not say	3	3	3 900
Planning on buying/doing in the next 12 months

Koneviesti magazine's reader profile / Source NRS 2023

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Readers: 130 000 / KMT 2023 Download magazine graphs (PDF)

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