Koti ja keittiö
Kansikuva Koti ja keittiö 2026

Koti ja keittiö

Koti ja keittiö is a warm and approachable interior design magazine — and the most versatile of its kind in Finland. Through us, you reach quality-conscious readers across the country who are passionate about homes and interior design. In 2026, Koti ja keittiö celebrates its 30th anniversary! Each issue features interior design trends and practical ideas, a unique price comparison, and the most beautiful Finnish homes — showcasing a wide range of living styles and forms. Also included: tested recipes, inspiring garden and plant stories, and the beloved “Ask About Old Items” column. Our readers are ready to invest in a cozy and functional home. In addition to the high-quality print magazine with at least 100 pages, we reach a wide audience on Instagram (over 47,000 followers), Facebook, and our website kotijakeittio.fi.

Issues per year

12 issues per year

Magazine website

https://kotijakeittio.fi/

Magazine in Social Media
Fokus Media Finland Oy Consumer magazines Living, garden, ironmongery and renovation
Kitchens NRS Home Prescriptions Food Interior design

Timetables

Issue Publication date Booking Date Material Date Themes and info
1 7.1.2026 9.12.2025 A welcoming home. Stunning wallpaper trends. Glowing colours in interior design. Stylish fitness equipment as part of the home.
2 4.2.2026 15.1.2026 Kitchen extra. Interesting colours, materials and solutions for a personal kitchen. Beautiful small appliances. The gardening season begins!
3 4.3.2026 12.2.2026 Easter special issue. Elegant festive menu, seasonal wines and a personal table setting. A bathroom for indulgence. Spring flowers bring joy to home.
4 8.4.2026 17.3.2026 Ready for summer! Decorate a cozy & lush balcony and patio. Small garden solutions. Go on a garden trip!
5 6.5.2026 15.4.2026 Summer home extra. Fresh atmosphere and clever ideas for beloved second homes. Easy treats for a big group. A stylish yard ready for summer.
6 3.6.2026 13.5.2026 Summer special issue. Versatile furniture and materials for the summer home. Sauna invites you to relax. Easy and tempting midsummer menu. A charming garden in an old yard setting.
7 1.7.2026 11.6.2026 Housing fair extra. Highlights and surprises from Lempäälä housing fair: what ideas to bring into your own home? An inspiring kitchen garden on an island.
8 5.8.2026 16.7.2026 Compact homes. Best ideas for small homes: adaptable furniture and smart storage. Create atmosphere on the terrace. Effortless everyday cooking.
9 2.9.2026 13.8.2026 A celebration of interior design. Exciting new releases from the Habitare fair. Gorgeous autumn textiles for the home. Pickle and enjoy!
10 30.9.2026 10.9.2026 GRAND 30TH ANNIVERSARY ISSUE. Charming homes. Style your home with classic lighting. Festive menu with seasonal ingredients, celebration wines and a stunning table setting.
11 28.10.2026 8.10.2026 Lovely sleep. Cozy bedroom decor. What makes a bed comfortable? Decorate your home for Christmas.
12 25.11.2026 5.11.2026 Christmas special issue. Beautiful Christmas homes. Stylish decorations & most wished-for gifts for interior lovers. Christmas is baked in the kitchen.

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 440 x 285 mm *) 5 850 €
2/1 landscape first spread 440 x 285 mm *) 6 350 €
1/1 portrait Not specified 220 x 285 mm *) 3 250 €
1/1 portrait 3. Cover 220 x 285 mm *) 3 550 €
1/1 portrait Back cover 220 x 285 mm *) 3 750 €
1/2 portrait Not specified 105 x 285 mm *) 2 350 €
1/2 landscape Not specified 220 x 137 mm *) 2 350 €
1/4 portrait Not specified 52 x 285 mm *) 1 450 €
1/4 landscape Not specified 220 x 67 mm *) 1 450 €
*) size without marginal Prices valid until 31.12.2026
Size

220 x 285 mm

Printing method

Offset

Binding

Perfect Binding

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.kotijakeittio@fokusmedia.fi

ICC profile

Technical information

Advertising materials: aineistot.kotijakeittio@fokusmedia.fi

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

220 x 285 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Poligrafijas grupa Mukusala

Delivery of ad material and instructions

aineistot.kotijakeittio@fokusmedia.fi

ICC profile

Technical information

Advertising materials: aineistot.kotijakeittio@fokusmedia.fi "

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Desktop 980x400 px 31 € / CPM (Cost per thousand)
Desktop 300x300 px 8 € / CPM (Cost per thousand)
Desktop 468x400-600 px 10 € / CPM (Cost per thousand)
Desktop 140-160x600 px 7 € / CPM (Cost per thousand)
Desktop 980x120 px 11 € / CPM (Cost per thousand)
Mobile 300x150-300 px 23 € / CPM (Cost per thousand)
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
95 500
Total reach
123 800
How many times read
1,9
Minutes of reading
62 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 95 500
Minutes of reading62 min
How many times read1,9
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 83 79 300
Men 49 17 16 200
Native language Finnish 95 94 89 800
Swedish 5 6 5 700
Age 15-24 y 13 6 5 700
25-34 y 14 4 3 800
35-44 y 14 9 8 600
45-54 y 14 16 15 300
55-64 y 15 23 22 000
65+ y 30 41 39 200
Gender + age Female 15-29 years 9 3 2 900
Female 30-49 years 14 16 15 300
Female 50+ years 28 64 61 100
Male 15-29 years 10 5 4 800
Male 30-49 years 15 3 2 900
Male 50+ years 24 9 8 600
Household position Lives at home with parents 7 5 4 800
Lives alone 29 26 24 800
Lives with spouse 36 41 39 200
Lives with spouse and children 23 23 22 000
Single parent 2 2 1 900
Other 2 2 1 900
Grandchildren under 18 years of age Yes 20 29 27 700
No 39 52 49 700
No answer (under 45 year olds) 41 19 18 100
Education Elementary school 4 6 5 700
Secondary school 6 6 5 700
Vocational 26 24 22 900
High school 13 12 11 500
University of Applied Sciences 19 17 16 200
University 30 31 29 600
Something else 2 3 2 900
Decision-maker in grocery purchases Yes 93 94 89 800
No 7 5 4 800
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 79 75 400
No 32 21 20 100
Size of the household 1 pers 28 26 24 800
2 pers 38 43 41 100
3 pers 14 13 12 400
4 pers 12 9 8 600
5+ pers 7 8 7 600
Household income (gross) Below 20 000 € /y 10 4 3 800
20 000 - 35 000 € /y 15 19 18 100
35 001 - 50 000 € /y 18 18 17 200
50 001 - 85 000 € /y 21 22 21 000
85 001 - 100 000 € /y 8 9 8 600
Over 100 000 € /y 12 12 11 500
Dont want to tell 7 10 9 600
Cant say / No answer 9 6 5 700
Family with kids Yes 33 30 28 600
No 67 70 66 800
Number of children in the household (5th grade) 1 child 13 13 12 400
2 children 12 10 9 600
3 children 5 5 4 800
4 children 1 1 1 000
5+ children 1 3 2 900
There are no children 67 70 66 800
Doesn't want to answer 0 0 0
Pets in household Cat 15 16 15 300
Dog 24 26 24 800
Some other pet 5 6 5 700
No pets 62 59 56 300
Health services used in the household Public health services 85 88 84 000
Employer - funded health care services 51 46 43 900
Private, self-funded healthcare services 39 50 47 800
Private health insurance services 27 27 25 800
No health care 1 1 1 000
Can not say 1 0 0
Housing Apartment 33 28 26 700
Row house or semi-detached house 17 17 16 200
Detached house 45 49 46 800
Farm 4 5 4 800
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 82 78 300
Rented residence 22 13 12 400
Right of residence apartment 2 3 2 900
Something else 1 1 1 000
Can not say 1 1 1 000
Cottage or holiday home in regular use Yes 41 47 44 900
No 58 53 50 600
Can not say 1 0 0
Number of cars in household One car 46 46 43 900
Two cars 29 28 26 700
Three or more cars 10 13 12 400
No car 15 14 13 400
Type of car, if buying now New 18 22 21 000
Used 71 65 62 100
Company car 5 4 3 800
Leasing (personal) 9 8 7 600
Shared car 2 2 1 900
Doesn't use a car 8 10 9 600
Can not say 5 6 5 700
Advertising ban at the door / mailbox Yes 29 22 21 000
No 70 77 73 500
Can not say 1 1 1 000
Using AdBlocker or similar application Yes 19 7 6 700
No 75 86 82 100
Can not say 5 7 6 700
Type of municipality (7 class) Greater Helsinki 20 18 17 200
Turku or Tampere 8 7 6 700
Oulu 4 3 2 900
70 000 - 150 000 inhabitants town 14 13 12 400
Urban municipality 24 32 30 600
Conurbation 17 16 15 300
Countryside 12 11 10 500
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 25 23 900
5-6 days a week 4 6 5 700
1-4 days a week 23 37 35 300
Monthly 25 20 19 100
Rarely 27 9 8 600
Never 9 3 2 900
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 25 23 900
5-6 days a week 5 5 4 800
1-4 days a week 18 18 17 200
Monthly 16 15 14 300
Rarely 24 22 21 000
Never 13 14 13 400
Can not say 1 1 1 000
The frequency of reading: Print newspapers or afternoon papers Daily 24 41 39 200
5-6 days a week 4 8 7 600
1-4 days a week 22 25 23 900
Monthly 16 9 8 600
Rarely 25 13 12 400
Never 9 4 3 800
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 59 56 300
5-6 days a week 9 10 9 600
1-4 days a week 16 13 12 400
Monthly 7 5 4 800
Rarely 8 7 6 700
Never 5 5 4 800
Can not say 0 1 1 000
The frequency of reading: Free and local newspapers Daily 4 5 4 800
5-6 days a week 3 5 4 800
1-4 days a week 38 47 44 900
Monthly 20 19 18 100
Rarely 24 17 16 200
Never 10 6 5 700
Can not say 1 2 1 900
The frequency of watching: Free online TV services Daily 19 22 21 000
5-6 days a week 10 10 9 600
1-4 days a week 29 27 25 800
Monthly 20 17 16 200
Rarely 15 15 14 300
Never 6 8 7 600
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 14 13 400
5-6 days a week 10 7 6 700
1-4 days a week 22 19 18 100
Monthly 9 9 8 600
Rarely 12 12 11 500
Never 29 37 35 300
Can not say 1 2 1 900
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 55 52 500
5-6 days a week 10 11 10 500
1-4 days a week 19 16 15 300
Monthly 12 8 7 600
Rarely 13 7 6 700
Never 4 2 1 900
Can not say 0 1 1 000
The frequency of watching: Programs of commercial TV channels Daily 33 43 41 100
5-6 days a week 11 13 12 400
1-4 days a week 20 17 16 200
Monthly 12 8 7 600
Rarely 14 9 8 600
Never 9 9 8 600
Can not say 1 1 1 000
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 29 27 700
5-6 days a week 5 4 3 800
1-4 days a week 15 17 16 200
Monthly 13 10 9 600
Rarely 27 25 23 900
Never 16 14 13 400
Can not say 1 1 1 000
The frequency of listening: Programs of commercial radio channels Daily 17 20 19 100
5-6 days a week 9 7 6 700
1-4 days a week 19 17 16 200
Monthly 14 13 12 400
Rarely 23 22 21 000
Never 17 20 19 100
Can not say 1 1 1 000
The frequency of listening: Podcasts Daily 7 4 3 800
5-6 days a week 4 4 3 800
1-4 days a week 12 8 7 600
Monthly 14 12 11 500
Rarely 26 27 25 800
Never 35 44 42 000
Can not say 2 2 1 900
User frequency and following: Social media Daily 62 58 55 400
5-6 days a week 7 7 6 700
1-4 days a week 7 9 8 600
Monthly 3 2 1 900
Rarely 6 7 6 700
Never 15 17 16 200
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 11 10 500
5-6 days a week 5 2 1 900
1-4 days a week 13 10 9 600
Monthly 8 7 6 700
Rarely 20 21 20 100
Never 36 47 44 900
Can not say 1 2 1 900
Reading frequency: Printed books Daily 17 23 22 000
5-6 days a week 6 5 4 800
1-4 days a week 15 15 14 300
Monthly 22 22 21 000
Rarely 34 29 27 700
Never 7 6 5 700
Can not say 0 0 0
Reading frequency: E-books Daily 3 3 2 900
5-6 days a week 2 1 1 000
1-4 days a week 4 5 4 800
Monthly 6 6 5 700
Rarely 30 27 25 800
Never 54 58 55 400
Can not say 1 1 1 000
Listening frequency: Audiobooks Daily 8 9 8 600
5-6 days a week 3 2 1 900
1-4 days a week 6 5 4 800
Monthly 8 8 7 600
Rarely 23 22 21 000
Never 52 53 50 600
Can not say 1 0 0
Usage/viewing frequency: YouTube Daily 22 10 9 600
5-6 days a week 9 6 5 700
1-4 days a week 20 18 17 200
Monthly 20 20 19 100
Rarely 19 27 25 800
Never 10 18 17 200
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 3 2 900
5-6 days a week 2 2 1 900
1-4 days a week 7 7 6 700
Monthly 8 9 8 600
Rarely 13 10 9 600
Never 52 55 52 500
Cant say / No answer 11 14 13 400
Usage/following: Facebook Daily 40 46 43 900
5-6 days a week 6 6 5 700
1-4 days a week 11 10 9 600
Monthly 5 3 2 900
Rarely 10 6 5 700
Never 17 15 14 300
Cant say / No answer 10 13 12 400
Usage/Following: Instagram Daily 37 32 30 600
5-6 days a week 6 6 5 700
1-4 days a week 9 10 9 600
Monthly 5 4 3 800
Rarely 8 8 7 600
Never 25 26 24 800
Cant say / No answer 10 14 13 400
Usage/following rate: Snapchat Daily 16 8 7 600
5-6 days a week 2 2 1 900
1-4 days a week 2 2 1 900
Monthly 2 2 1 900
Rarely 5 5 4 800
Never 62 67 64 000
Cant say / No answer 11 15 14 300
Usage/following: X (formerly Twitter) Daily 4 2 1 900
5-6 days a week 2 2 1 900
1-4 days a week 4 2 1 900
Monthly 3 3 2 900
Rarely 11 9 8 600
Never 66 69 65 900
Cant say / No answer 10 13 12 400
Usage/Following: TikTok Daily 13 6 5 700
5-6 days a week 2 2 1 900
1-4 days a week 4 3 2 900
Monthly 3 3 2 900
Rarely 8 9 8 600
Never 62 64 61 100
Cant say / No answer 10 14 13 400
Usage/following frequency: Jodel Daily 3 1 1 000
5-6 days a week 1 1 1 000
1-4 days a week 2 2 1 900
Monthly 3 1 1 000
Rarely 6 4 3 800
Never 71 73 69 700
Cant say / No answer 15 18 17 200
Usage/following frequency: Threads Daily 3 2 1 900
5-6 days a week 1 1 1 000
1-4 days a week 4 4 3 800
Monthly 3 3 2 900
Rarely 5 5 4 800
Never 69 68 64 900
Cant say / No answer 15 18 17 200
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 2 1 900
Monthly 1 0 0
Rarely 3 3 2 900
Never 80 77 73 500
Cant say / No answer 15 18 17 200
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 14 13 400
Partially agree 42 42 40 100
Partially disagree 29 31 29 600
Completely disagree 10 11 10 500
Can not say 3 2 1 900
I prefer domestic products Completely agree 33 32 30 600
Partially agree 55 57 54 400
Partially disagree 9 9 8 600
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I consciously make responsible choices in my consumption Completely agree 21 23 22 000
Partially agree 54 55 52 500
Partially disagree 18 16 15 300
Completely disagree 4 3 2 900
Can not say 4 3 2 900
When shopping, quality is more important to me than price Completely agree 24 23 22 000
Partially agree 58 60 57 300
Partially disagree 14 14 13 400
Completely disagree 1 1 1 000
Can not say 3 3 2 900
I usually choose the cheapest option Completely agree 13 12 11 500
Partially agree 48 47 44 900
Partially disagree 32 33 31 500
Completely disagree 5 6 5 700
Can not say 2 2 1 900
I often take advantage of discount and campaign prices in my purchases Completely agree 39 39 37 200
Partially agree 49 50 47 800
Partially disagree 9 9 8 600
Completely disagree 2 1 1 000
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 5 6 5 700
Partially agree 23 23 22 000
Partially disagree 38 37 35 300
Completely disagree 24 24 22 900
Can not say 10 10 9 600
In my opinion, money is for consumption and not for saving Completely agree 5 6 5 700
Partially agree 37 37 35 300
Partially disagree 43 44 42 000
Completely disagree 10 10 9 600
Can not say 4 3 2 900
I prefer local shops and services Completely agree 28 29 27 700
Partially agree 58 58 55 400
Partially disagree 11 11 10 500
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 4 3 800
Partially agree 27 24 22 900
Partially disagree 28 31 29 600
Completely disagree 33 34 32 500
Can not say 7 7 6 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 8 7 600
Partially agree 32 31 29 600
Partially disagree 36 40 38 200
Completely disagree 20 17 16 200
Can not say 3 3 2 900
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 17 200
Partially agree 49 57 54 400
Partially disagree 23 18 17 200
Completely disagree 7 5 4 800
Can not say 5 3 2 900
Ecology is an important purchase reason for me Completely agree 18 22 21 000
Partially agree 50 51 48 700
Partially disagree 23 18 17 200
Completely disagree 6 6 5 700
Can not say 4 3 2 900
I prefer well-known brands Completely agree 13 13 12 400
Partially agree 59 61 58 300
Partially disagree 20 19 18 100
Completely disagree 5 4 3 800
Can not say 3 3 2 900
I prefer used products in my purchases Completely agree 15 13 12 400
Partially agree 39 39 37 200
Partially disagree 31 31 29 600
Completely disagree 11 14 13 400
Can not say 3 3 2 900
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 20 19 100
Quite positively 61 60 57 300
Quite negatively 16 14 13 400
Very negative 4 3 2 900
Can not say 6 4 3 800
Magazines Very positive 12 17 16 200
Quite positively 60 62 59 200
Quite negatively 18 14 13 400
Very negative 4 3 2 900
Can not say 7 5 4 800
Free and local newspapers Very positive 22 28 26 700
Quite positively 56 54 51 600
Quite negatively 11 10 9 600
Very negative 4 2 1 900
Can not say 6 5 4 800
Newspaper/Magazine websites or applications Very positive 5 6 5 700
Quite positively 43 44 42 000
Quite negatively 33 30 28 600
Very negative 11 9 8 600
Can not say 8 10 9 600
Social media (Facebook, Instagram etc.) Very positive 5 5 4 800
Quite positively 30 29 27 700
Quite negatively 35 37 35 300
Very negative 19 16 15 300
Can not say 11 14 13 400
Influencer advertising (e.g. in social media) Very positive 4 3 2 900
Quite positively 25 25 23 900
Quite negatively 35 32 30 600
Very negative 23 23 22 000
Can not say 13 17 16 200
Newsletters to email Very positive 2 3 2 900
Quite positively 16 16 15 300
Quite negatively 35 38 36 300
Very negative 45 40 38 200
Can not say 3 3 2 900
Other websites Very positive 2 3 2 900
Quite positively 32 31 29 600
Quite negatively 39 37 35 300
Very negative 15 13 12 400
Can not say 12 15 14 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 7 6 700
Quite positively 44 47 44 900
Quite negatively 31 31 29 600
Very negative 14 12 11 500
Can not say 4 3 2 900
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 3 2 900
Quite positively 33 32 30 600
Quite negatively 35 37 35 300
Very negative 21 21 20 100
Can not say 7 7 6 700
Home delivered advertisements and catalogues Very positive 14 20 19 100
Quite positively 44 50 47 800
Quite negatively 21 17 16 200
Very negative 15 9 8 600
Can not say 5 4 3 800
Out-of-home advertising Very positive 11 9 8 600
Quite positively 51 51 48 700
Quite negatively 22 25 23 900
Very negative 9 6 5 700
Can not say 8 9 8 600
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 26 24 800
Partially agree 59 57 54 400
Partially disagree 10 9 8 600
Completely disagree 3 2 1 900
Can not say 11 5 4 800
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 24 22 900
Partially agree 56 57 54 400
Partially disagree 14 11 10 500
Completely disagree 4 3 2 900
Can not say 10 5 4 800
When reading a magazine, I don't multitask Completely agree 33 40 38 200
Partially agree 39 39 37 200
Partially disagree 17 15 14 300
Completely disagree 4 3 2 900
Can not say 8 4 3 800
A professional magazine keeps me up to date on professional matters Completely agree 21 25 23 900
Partially agree 44 45 43 000
Partially disagree 11 9 8 600
Completely disagree 5 5 4 800
Can not say 18 17 16 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 33 400
Partially agree 47 47 44 900
Partially disagree 7 5 4 800
Completely disagree 3 2 1 900
Can not say 12 11 10 500
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 17 200
Partially agree 51 52 49 700
Partially disagree 13 11 10 500
Completely disagree 3 2 1 900
Can not say 18 17 16 200
Finnish magazines offer reliable product recommendations Completely agree 10 13 12 400
Partially agree 50 51 48 700
Partially disagree 17 17 16 200
Completely disagree 3 2 1 900
Can not say 20 16 15 300
Finnish magazines are of high quality Completely agree 22 30 28 600
Partially agree 57 55 52 500
Partially disagree 9 8 7 600
Completely disagree 1 1 1 000
Can not say 10 7 6 700
Ads in magazines make new things familiar Completely agree 10 15 14 300
Partially agree 48 51 48 700
Partially disagree 22 19 18 100
Completely disagree 7 5 4 800
Can not say 13 10 9 600
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 14 13 400
Partially agree 33 37 35 300
Partially disagree 22 21 20 100
Completely disagree 22 20 19 100
Can not say 11 8 7 600
I have purchased products based on the ad in magazine Completely agree 9 12 11 500
Partially agree 31 36 34 400
Partially disagree 26 22 21 000
Completely disagree 24 23 22 000
Can not say 10 7 6 700
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 20 19 100
Partially agree 48 54 51 600
Partially disagree 20 15 14 300
Completely disagree 12 7 6 700
Can not say 7 5 4 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 13 12 400
Partially agree 28 37 35 300
Partially disagree 27 25 23 900
Completely disagree 28 18 17 200
Can not say 10 7 6 700
Advertising published in magazines is trustworthy Completely agree 4 5 4 800
Partially agree 36 39 37 200
Partially disagree 35 34 32 500
Completely disagree 9 6 5 700
Can not say 16 15 14 300
The free customer magazine is an important customer benefit for me Completely agree 15 22 21 000
Partially agree 39 46 43 900
Partially disagree 23 18 17 200
Completely disagree 12 7 6 700
Can not say 10 7 6 700
I follow one or more magazines on social media Completely agree 7 9 8 600
Partially agree 20 20 19 100
Partially disagree 23 23 22 000
Completely disagree 42 43 41 100
Can not say 7 6 5 700
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 40 38 200
Partially agree 27 29 27 700
Partially disagree 11 10 9 600
Completely disagree 14 19 18 100
Can not say 2 2 1 900
I usually read many articles at once when I visit magazine websites Completely agree 35 35 33 400
Partially agree 39 36 34 400
Partially disagree 13 12 11 500
Completely disagree 10 14 13 400
Can not say 3 3 2 900
I often end up on newspaper websites through social media or other links Completely agree 18 17 16 200
Partially agree 33 33 31 500
Partially disagree 21 19 18 100
Completely disagree 24 26 24 800
Can not say 4 5 4 800
I read newspaper websites or apps several times a day Completely agree 19 17 16 200
Partially agree 33 32 30 600
Partially disagree 25 24 22 900
Completely disagree 21 25 23 900
Can not say 3 3 2 900
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 18 100
Partially agree 21 24 22 900
Partially disagree 17 15 14 300
Completely disagree 37 37 35 300
Can not say 8 5 4 800
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 29 27 700
Partially agree 52 47 44 900
Partially disagree 12 11 10 500
Completely disagree 4 4 3 800
Can not say 8 8 7 600
I want to know if media content has been generated using AI Completely agree 75 74 70 700
Partially agree 16 17 16 200
Partially disagree 3 3 2 900
Completely disagree 2 2 1 900
Can not say 5 4 3 800
I am willing to pay for well-crafted journalistic content Completely agree 31 34 32 500
Partially agree 39 41 39 200
Partially disagree 15 12 11 500
Completely disagree 8 6 5 700
Can not say 7 7 6 700
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 62 59 200
Cosmetics and beauty care 16 27 25 800
Interior design and furniture 26 37 35 300
Renovation and building 24 24 22 900
Domestic appliances 10 9 8 600
Consumer electronics and IT equipment 13 7 6 700
Saving and investing 14 14 13 400
Style and fashion 21 32 30 600
Cars 14 8 7 600
Travelling 23 26 24 800
Sports clothing, footwear or equipment 14 13 12 400
Health and wellness products/services 19 29 27 700
None of these 16 12 11 500
Can not say 10 8 7 600
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 54 51 600
Cosmetics and beauty care 17 25 23 900
Interior design and furniture 21 26 24 800
Renovation and building 21 20 19 100
Domestic appliances 10 8 7 600
Consumer electronics and IT equipment 17 9 8 600
Saving and investing 13 12 11 500
Style and fashion 19 28 26 700
Cars 13 8 7 600
Travelling 23 25 23 900
Sports clothing, footwear or equipment 16 16 15 300
Health and wellness products/services 18 22 21 000
None of these 21 22 21 000
Can not say 12 12 11 500
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 13 12 400
Well-being and health 50 68 64 900
Charity work 14 19 18 100
Self development 32 40 38 200
Celebrities 13 12 11 500
Fishing 15 6 5 700
Beauty care and cosmetics 16 26 24 800
Literature 29 44 42 000
Domestic and foreign news 51 54 51 600
Domestic travel 33 37 35 300
Culture 34 50 47 800
Crafts 25 38 36 300
Nature and going outdoor 52 53 50 600
Hunting 9 4 3 800
Style and fashion 20 37 35 300
Music and concerts 37 41 39 200
Going on summer cottage 29 36 34 400
Local affairs 56 60 57 300
Computer/console/mobile playing 17 4 3 800
Politics 43 42 40 100
Gardening and plants 29 59 56 300
Online gambling or betting 5 4 3 800
Building and renovating 34 41 39 200
Food and drink 38 43 41 100
Cooking, baking, recipes 38 53 50 600
Investment 24 22 21 000
Decorating 28 72 68 800
Economic and finances 36 35 33 400
Science 37 28 26 700
Travelling abroad 34 38 36 300
Sports, exercising 45 35 33 400
Sailing, boating 9 8 7 600
Consumer electronics and information technology 20 7 6 700
Environmental matters 31 35 33 400
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 1 900
Buying an apartment 11 9 8 600
Home renovation 27 31 29 600
Buying a car 27 24 22 900
Buying a boat 3 2 1 900
None of these 51 50 47 800
Purchases in the last 12 months Furniture and furnishings 43 46 43 900
Repair and construction products 38 36 34 400
Domestic appliances 37 37 35 300
Electronics or IT products 49 38 36 300
Cars 19 16 15 300
Clothing and footwear 84 88 84 000
Eyeglasses, contact lenses or sunglasses 36 40 38 200
Sports clothing, footwear or equipment 57 55 52 500
Saving or investing products or services 32 29 27 700
Cosmetics and beauty products 49 66 63 000
Mobile phones 29 27 25 800
Travels 50 53 50 600
Products and services for health and well-being 61 70 66 800
None of the above 1 1 1 000
Intentions to purchase within 12 months Furniture and furnishings 29 27 25 800
Repair and construction products 33 34 32 500
Domestic appliances 17 18 17 200
Electronics or IT products 27 14 13 400
Cars 14 12 11 500
Clothing and footwear 68 70 66 800
Eyeglasses, contact lenses or sunglasses 27 28 26 700
Sports clothing, footwear or equipment 43 37 35 300
Saving or investing products or services 27 24 22 900
Cosmetics and beauty products 39 56 53 500
Mobile phones 15 13 12 400
Travels 46 47 44 900
Products and services for health and well-being 50 59 56 300
None of the above 6 5 4 800
Will consider switching over the next 12 months Bank 7 7 6 700
Insurance company 11 9 8 600
electric company 15 14 13 400
Internet Connection 10 8 7 600
Phone-subscription 17 12 11 500
None of the above 48 50 47 800
Can not say 17 19 18 100
Uses of extra money Travelling 43 45 43 000
Exercise hobbies and equipment 28 21 20 100
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 44 42 000
Eating, drinking, partying in a restaurant 38 35 33 400
Health services and one's own well-being 22 27 25 800
Renovation, decoration 23 28 26 700
Home services (cleaning and other housekeeping services) 6 8 7 600
Pet services and supplies 11 12 11 500
Car, boat, motorcycle 13 6 5 700
Entertainment electronics and information technology equipment, mobile phones 14 6 5 700
Streaming services and channel packages (music, series, films, sports) 17 12 11 500
Magazine/newspaper subscriptions (print or digital) 9 10 9 600
Books (print, e-books, audiobooks) 18 19 18 100
Clothes, shoes and bags 24 26 24 800
Cosmetics and beauty care 13 15 14 300
Saving, investing 50 46 43 900
Other 7 8 7 600
There is no extra money after mandatory expenses 8 7 6 700
Can not say 3 3 2 900
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach 123 800
Only print 91 600
Only print 28 500
Print and online 3 700
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 80 79 300
Men 49 20 16 200
Native language Finnish 95 95 89 800
Swedish 5 5 5 700
Age 15-24 y 13 7 5 700
25-34 y 14 5 3 800
35-44 y 14 10 8 600
45-54 y 14 17 15 300
55-64 y 15 23 22 000
65+ y 30 38 39 200
Gender + age Female 15-29 years 9 4 2 900
Female 30-49 years 14 17 15 300
Female 50+ years 28 60 61 100
Male 15-29 years 10 5 4 800
Male 30-49 years 15 4 2 900
Male 50+ years 24 10 8 600
Household position Lives at home with parents 7 6 4 800
Lives alone 29 26 24 800
Lives with spouse 36 40 39 200
Lives with spouse and children 23 23 22 000
Single parent 2 2 1 900
Other 2 2 1 900
Grandchildren under 18 years of age Yes 20 28 27 700
No 39 51 49 700
No answer (under 45 year olds) 41 22 18 100
Education Elementary school 4 6 5 700
Secondary school 6 6 5 700
Vocational 26 25 22 900
High school 13 12 11 500
University of Applied Sciences 19 18 16 200
University 30 31 29 600
Something else 2 2 2 900
Decision-maker in grocery purchases Yes 93 94 89 800
No 7 6 4 800
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 77 75 400
No 32 23 20 100
Size of the household 1 pers 28 26 24 800
2 pers 38 42 41 100
3 pers 14 14 12 400
4 pers 12 10 8 600
5+ pers 7 8 7 600
Household income (gross) Below 20 000 € /y 10 5 3 800
20 000 - 35 000 € /y 15 17 18 100
35 001 - 50 000 € /y 18 18 17 200
50 001 - 85 000 € /y 21 22 21 000
85 001 - 100 000 € /y 8 9 8 600
Over 100 000 € /y 12 12 11 500
Dont want to tell 7 9 9 600
Cant say / No answer 9 7 5 700
Family with kids Yes 33 31 28 600
No 67 69 66 800
Number of children in the household (5th grade) 1 child 13 13 12 400
2 children 12 10 9 600
3 children 5 4 4 800
4 children 1 1 1 000
5+ children 1 2 2 900
There are no children 67 69 66 800
Doesn't want to answer 0 0 0
Pets in household Cat 15 16 15 300
Dog 24 27 24 800
Some other pet 5 6 5 700
No pets 62 58 56 300
Health services used in the household Public health services 85 87 84 000
Employer - funded health care services 51 49 43 900
Private, self-funded healthcare services 39 48 47 800
Private health insurance services 27 27 25 800
No health care 1 1 1 000
Can not say 1 0 0
Housing Apartment 33 28 26 700
Row house or semi-detached house 17 18 16 200
Detached house 45 49 46 800
Farm 4 5 4 800
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 81 78 300
Rented residence 22 14 12 400
Right of residence apartment 2 3 2 900
Something else 1 1 1 000
Can not say 1 1 1 000
Cottage or holiday home in regular use Yes 41 46 44 900
No 58 53 50 600
Can not say 1 1 0
Number of cars in household One car 46 46 43 900
Two cars 29 29 26 700
Three or more cars 10 12 12 400
No car 15 13 13 400
Type of car, if buying now New 18 22 21 000
Used 71 66 62 100
Company car 5 4 3 800
Leasing (personal) 9 8 7 600
Shared car 2 2 1 900
Doesn't use a car 8 9 9 600
Can not say 5 6 5 700
Advertising ban at the door / mailbox Yes 29 24 21 000
No 70 76 73 500
Can not say 1 1 1 000
Using AdBlocker or similar application Yes 19 9 6 700
No 75 84 82 100
Can not say 5 7 6 700
Type of municipality (7 class) Greater Helsinki 20 19 17 200
Turku or Tampere 8 7 6 700
Oulu 4 3 2 900
70 000 - 150 000 inhabitants town 14 13 12 400
Urban municipality 24 31 30 600
Conurbation 17 16 15 300
Countryside 12 11 10 500
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 22 23 900
5-6 days a week 4 6 5 700
1-4 days a week 23 34 35 300
Monthly 25 21 19 100
Rarely 27 13 8 600
Never 9 3 2 900
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 27 23 900
5-6 days a week 5 6 4 800
1-4 days a week 18 19 17 200
Monthly 16 15 14 300
Rarely 24 19 21 000
Never 13 12 13 400
Can not say 1 1 1 000
The frequency of reading: Print newspapers or afternoon papers Daily 24 36 39 200
5-6 days a week 4 8 7 600
1-4 days a week 22 25 23 900
Monthly 16 11 8 600
Rarely 25 16 12 400
Never 9 5 3 800
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 62 56 300
5-6 days a week 9 9 9 600
1-4 days a week 16 13 12 400
Monthly 7 5 4 800
Rarely 8 6 6 700
Never 5 4 4 800
Can not say 0 1 1 000
The frequency of reading: Free and local newspapers Daily 4 5 4 800
5-6 days a week 3 5 4 800
1-4 days a week 38 45 44 900
Monthly 20 19 18 100
Rarely 24 19 16 200
Never 10 6 5 700
Can not say 1 2 1 900
The frequency of watching: Free online TV services Daily 19 22 21 000
5-6 days a week 10 10 9 600
1-4 days a week 29 27 25 800
Monthly 20 18 16 200
Rarely 15 15 14 300
Never 6 8 7 600
Can not say 1 0 0
The frequency of watching: Pay TV and streaming services Daily 17 15 13 400
5-6 days a week 10 8 6 700
1-4 days a week 22 19 18 100
Monthly 9 9 8 600
Rarely 12 12 11 500
Never 29 35 35 300
Can not say 1 2 1 900
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 52 52 500
5-6 days a week 10 11 10 500
1-4 days a week 19 17 15 300
Monthly 12 9 7 600
Rarely 13 7 6 700
Never 4 2 1 900
Can not say 0 1 1 000
The frequency of watching: Programs of commercial TV channels Daily 33 41 41 100
5-6 days a week 11 13 12 400
1-4 days a week 20 18 16 200
Monthly 12 9 7 600
Rarely 14 10 8 600
Never 9 8 8 600
Can not say 1 0 1 000
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 27 27 700
5-6 days a week 5 5 3 800
1-4 days a week 15 16 16 200
Monthly 13 11 9 600
Rarely 27 26 23 900
Never 16 14 13 400
Can not say 1 1 1 000
The frequency of listening: Programs of commercial radio channels Daily 17 19 19 100
5-6 days a week 9 9 6 700
1-4 days a week 19 17 16 200
Monthly 14 13 12 400
Rarely 23 23 21 000
Never 17 19 19 100
Can not say 1 1 1 000
The frequency of listening: Podcasts Daily 7 5 3 800
5-6 days a week 4 4 3 800
1-4 days a week 12 9 7 600
Monthly 14 12 11 500
Rarely 26 26 25 800
Never 35 41 42 000
Can not say 2 2 1 900
User frequency and following: Social media Daily 62 61 55 400
5-6 days a week 7 6 6 700
1-4 days a week 7 8 8 600
Monthly 3 2 1 900
Rarely 6 7 6 700
Never 15 16 16 200
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 12 10 500
5-6 days a week 5 3 1 900
1-4 days a week 13 11 9 600
Monthly 8 8 6 700
Rarely 20 22 20 100
Never 36 43 44 900
Can not say 1 2 1 900
Reading frequency: Printed books Daily 17 23 22 000
5-6 days a week 6 5 4 800
1-4 days a week 15 16 14 300
Monthly 22 22 21 000
Rarely 34 29 27 700
Never 7 5 5 700
Can not say 0 1 0
Reading frequency: E-books Daily 3 3 2 900
5-6 days a week 2 1 1 000
1-4 days a week 4 5 4 800
Monthly 6 6 5 700
Rarely 30 28 25 800
Never 54 56 55 400
Can not say 1 1 1 000
Listening frequency: Audiobooks Daily 8 9 8 600
5-6 days a week 3 2 1 900
1-4 days a week 6 6 4 800
Monthly 8 8 7 600
Rarely 23 22 21 000
Never 52 52 50 600
Can not say 1 0 0
Usage/viewing frequency: YouTube Daily 22 11 9 600
5-6 days a week 9 7 5 700
1-4 days a week 20 19 17 200
Monthly 20 21 19 100
Rarely 19 25 25 800
Never 10 16 17 200
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 4 2 900
5-6 days a week 2 2 1 900
1-4 days a week 7 7 6 700
Monthly 8 10 8 600
Rarely 13 10 9 600
Never 52 54 52 500
Cant say / No answer 11 13 13 400
Usage/following: Facebook Daily 40 47 43 900
5-6 days a week 6 6 5 700
1-4 days a week 11 10 9 600
Monthly 5 4 2 900
Rarely 10 6 5 700
Never 17 15 14 300
Cant say / No answer 10 12 12 400
Usage/Following: Instagram Daily 37 34 30 600
5-6 days a week 6 6 5 700
1-4 days a week 9 10 9 600
Monthly 5 4 3 800
Rarely 8 8 7 600
Never 25 24 24 800
Cant say / No answer 10 13 13 400
Usage/following rate: Snapchat Daily 16 9 7 600
5-6 days a week 2 2 1 900
1-4 days a week 2 2 1 900
Monthly 2 2 1 900
Rarely 5 5 4 800
Never 62 67 64 000
Cant say / No answer 11 13 14 300
Usage/following: X (formerly Twitter) Daily 4 2 1 900
5-6 days a week 2 2 1 900
1-4 days a week 4 3 1 900
Monthly 3 3 2 900
Rarely 11 10 8 600
Never 66 69 65 900
Cant say / No answer 10 12 12 400
Usage/Following: TikTok Daily 13 7 5 700
5-6 days a week 2 2 1 900
1-4 days a week 4 3 2 900
Monthly 3 3 2 900
Rarely 8 9 8 600
Never 62 63 61 100
Cant say / No answer 10 13 13 400
Usage/following frequency: Jodel Daily 3 1 1 000
5-6 days a week 1 1 1 000
1-4 days a week 2 2 1 900
Monthly 3 1 1 000
Rarely 6 5 3 800
Never 71 73 69 700
Cant say / No answer 15 17 17 200
Usage/following frequency: Threads Daily 3 2 1 900
5-6 days a week 1 1 1 000
1-4 days a week 4 4 3 800
Monthly 3 3 2 900
Rarely 5 5 4 800
Never 69 67 64 900
Cant say / No answer 15 17 17 200
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 2 1 900
Monthly 1 1 0
Rarely 3 3 2 900
Never 80 78 73 500
Cant say / No answer 15 17 17 200
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 15 13 400
Partially agree 42 42 40 100
Partially disagree 29 30 29 600
Completely disagree 10 10 10 500
Can not say 3 2 1 900
I prefer domestic products Completely agree 33 33 30 600
Partially agree 55 57 54 400
Partially disagree 9 9 8 600
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I consciously make responsible choices in my consumption Completely agree 21 23 22 000
Partially agree 54 55 52 500
Partially disagree 18 17 15 300
Completely disagree 4 3 2 900
Can not say 4 3 2 900
When shopping, quality is more important to me than price Completely agree 24 23 22 000
Partially agree 58 59 57 300
Partially disagree 14 14 13 400
Completely disagree 1 1 1 000
Can not say 3 3 2 900
I usually choose the cheapest option Completely agree 13 13 11 500
Partially agree 48 48 44 900
Partially disagree 32 32 31 500
Completely disagree 5 5 5 700
Can not say 2 2 1 900
I often take advantage of discount and campaign prices in my purchases Completely agree 39 40 37 200
Partially agree 49 50 47 800
Partially disagree 9 9 8 600
Completely disagree 2 1 1 000
Can not say 1 0 0
In my circle of friends, I am often the first to try new things Completely agree 5 6 5 700
Partially agree 23 23 22 000
Partially disagree 38 37 35 300
Completely disagree 24 25 22 900
Can not say 10 10 9 600
In my opinion, money is for consumption and not for saving Completely agree 5 6 5 700
Partially agree 37 37 35 300
Partially disagree 43 44 42 000
Completely disagree 10 10 9 600
Can not say 4 3 2 900
I prefer local shops and services Completely agree 28 29 27 700
Partially agree 58 58 55 400
Partially disagree 11 11 10 500
Completely disagree 1 1 1 000
Can not say 2 1 1 000
I want to see advertising targeted to me based on my online behavior Completely agree 4 5 3 800
Partially agree 27 25 22 900
Partially disagree 28 30 29 600
Completely disagree 33 33 32 500
Can not say 7 7 6 700
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 7 600
Partially agree 32 31 29 600
Partially disagree 36 39 38 200
Completely disagree 20 18 16 200
Can not say 3 3 2 900
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 17 200
Partially agree 49 55 54 400
Partially disagree 23 20 17 200
Completely disagree 7 5 4 800
Can not say 5 3 2 900
Ecology is an important purchase reason for me Completely agree 18 21 21 000
Partially agree 50 52 48 700
Partially disagree 23 18 17 200
Completely disagree 6 5 5 700
Can not say 4 3 2 900
I prefer well-known brands Completely agree 13 14 12 400
Partially agree 59 60 58 300
Partially disagree 20 19 18 100
Completely disagree 5 4 3 800
Can not say 3 3 2 900
I prefer used products in my purchases Completely agree 15 14 12 400
Partially agree 39 39 37 200
Partially disagree 31 31 29 600
Completely disagree 11 13 13 400
Can not say 3 2 2 900
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 19 19 100
Quite positively 61 60 57 300
Quite negatively 16 14 13 400
Very negative 4 3 2 900
Can not say 6 4 3 800
Magazines Very positive 12 16 16 200
Quite positively 60 62 59 200
Quite negatively 18 15 13 400
Very negative 4 3 2 900
Can not say 7 5 4 800
Free and local newspapers Very positive 22 28 26 700
Quite positively 56 55 51 600
Quite negatively 11 10 9 600
Very negative 4 3 1 900
Can not say 6 5 4 800
Newspaper/Magazine websites or applications Very positive 5 6 5 700
Quite positively 43 44 42 000
Quite negatively 33 32 28 600
Very negative 11 9 8 600
Can not say 8 9 9 600
Social media (Facebook, Instagram etc.) Very positive 5 5 4 800
Quite positively 30 30 27 700
Quite negatively 35 37 35 300
Very negative 19 16 15 300
Can not say 11 12 13 400
Influencer advertising (e.g. in social media) Very positive 4 3 2 900
Quite positively 25 25 23 900
Quite negatively 35 34 30 600
Very negative 23 22 22 000
Can not say 13 15 16 200
Newsletters to email Very positive 2 2 2 900
Quite positively 16 16 15 300
Quite negatively 35 37 36 300
Very negative 45 41 38 200
Can not say 3 3 2 900
Other websites Very positive 2 3 2 900
Quite positively 32 32 29 600
Quite negatively 39 38 35 300
Very negative 15 13 12 400
Can not say 12 14 14 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 7 6 700
Quite positively 44 47 44 900
Quite negatively 31 31 29 600
Very negative 14 11 11 500
Can not say 4 4 2 900
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 3 2 900
Quite positively 33 33 30 600
Quite negatively 35 36 35 300
Very negative 21 20 20 100
Can not say 7 7 6 700
Home delivered advertisements and catalogues Very positive 14 19 19 100
Quite positively 44 49 47 800
Quite negatively 21 18 16 200
Very negative 15 10 8 600
Can not say 5 4 3 800
Out-of-home advertising Very positive 11 10 8 600
Quite positively 51 51 48 700
Quite negatively 22 24 23 900
Very negative 9 6 5 700
Can not say 8 8 8 600
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 25 24 800
Partially agree 59 58 54 400
Partially disagree 10 9 8 600
Completely disagree 3 2 1 900
Can not say 11 6 4 800
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 23 22 900
Partially agree 56 58 54 400
Partially disagree 14 11 10 500
Completely disagree 4 3 2 900
Can not say 10 5 4 800
When reading a magazine, I don't multitask Completely agree 33 38 38 200
Partially agree 39 40 37 200
Partially disagree 17 15 14 300
Completely disagree 4 3 2 900
Can not say 8 4 3 800
A professional magazine keeps me up to date on professional matters Completely agree 21 25 23 900
Partially agree 44 45 43 000
Partially disagree 11 10 8 600
Completely disagree 5 5 4 800
Can not say 18 16 16 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 35 33 400
Partially agree 47 47 44 900
Partially disagree 7 6 4 800
Completely disagree 3 2 1 900
Can not say 12 10 10 500
Finnish magazines offer reliable comparisons and tests Completely agree 16 18 17 200
Partially agree 51 52 49 700
Partially disagree 13 11 10 500
Completely disagree 3 2 1 900
Can not say 18 17 16 200
Finnish magazines offer reliable product recommendations Completely agree 10 12 12 400
Partially agree 50 52 48 700
Partially disagree 17 17 16 200
Completely disagree 3 2 1 900
Can not say 20 16 15 300
Finnish magazines are of high quality Completely agree 22 29 28 600
Partially agree 57 56 52 500
Partially disagree 9 8 7 600
Completely disagree 1 1 1 000
Can not say 10 7 6 700
Ads in magazines make new things familiar Completely agree 10 14 14 300
Partially agree 48 50 48 700
Partially disagree 22 20 18 100
Completely disagree 7 6 4 800
Can not say 13 10 9 600
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 14 13 400
Partially agree 33 36 35 300
Partially disagree 22 21 20 100
Completely disagree 22 20 19 100
Can not say 11 8 7 600
I have purchased products based on the ad in magazine Completely agree 9 12 11 500
Partially agree 31 35 34 400
Partially disagree 26 23 21 000
Completely disagree 24 23 22 000
Can not say 10 8 6 700
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 20 19 100
Partially agree 48 53 51 600
Partially disagree 20 15 14 300
Completely disagree 12 7 6 700
Can not say 7 5 4 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 13 12 400
Partially agree 28 36 35 300
Partially disagree 27 25 23 900
Completely disagree 28 19 17 200
Can not say 10 7 6 700
Advertising published in magazines is trustworthy Completely agree 4 5 4 800
Partially agree 36 39 37 200
Partially disagree 35 34 32 500
Completely disagree 9 7 5 700
Can not say 16 15 14 300
The free customer magazine is an important customer benefit for me Completely agree 15 21 21 000
Partially agree 39 46 43 900
Partially disagree 23 19 17 200
Completely disagree 12 7 6 700
Can not say 10 7 6 700
I follow one or more magazines on social media Completely agree 7 9 8 600
Partially agree 20 21 19 100
Partially disagree 23 23 22 000
Completely disagree 42 42 41 100
Can not say 7 5 5 700
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 42 38 200
Partially agree 27 30 27 700
Partially disagree 11 11 9 600
Completely disagree 14 17 18 100
Can not say 2 2 1 900
I usually read many articles at once when I visit magazine websites Completely agree 35 36 33 400
Partially agree 39 37 34 400
Partially disagree 13 12 11 500
Completely disagree 10 12 13 400
Can not say 3 3 2 900
I often end up on newspaper websites through social media or other links Completely agree 18 18 16 200
Partially agree 33 34 31 500
Partially disagree 21 20 18 100
Completely disagree 24 24 24 800
Can not say 4 4 4 800
I read newspaper websites or apps several times a day Completely agree 19 18 16 200
Partially agree 33 33 30 600
Partially disagree 25 24 22 900
Completely disagree 21 23 23 900
Can not say 3 2 2 900
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 20 18 100
Partially agree 21 23 22 900
Partially disagree 17 16 14 300
Completely disagree 37 36 35 300
Can not say 8 5 4 800
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 29 27 700
Partially agree 52 48 44 900
Partially disagree 12 11 10 500
Completely disagree 4 4 3 800
Can not say 8 8 7 600
I want to know if media content has been generated using AI Completely agree 75 75 70 700
Partially agree 16 17 16 200
Partially disagree 3 3 2 900
Completely disagree 2 1 1 900
Can not say 5 4 3 800
I am willing to pay for well-crafted journalistic content Completely agree 31 34 32 500
Partially agree 39 41 39 200
Partially disagree 15 12 11 500
Completely disagree 8 6 5 700
Can not say 7 6 6 700
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 62 59 200
Cosmetics and beauty care 16 27 25 800
Interior design and furniture 26 37 35 300
Renovation and building 24 25 22 900
Domestic appliances 10 10 8 600
Consumer electronics and IT equipment 13 9 6 700
Saving and investing 14 14 13 400
Style and fashion 21 32 30 600
Cars 14 9 7 600
Travelling 23 26 24 800
Sports clothing, footwear or equipment 14 14 12 400
Health and wellness products/services 19 28 27 700
None of these 16 12 11 500
Can not say 10 8 7 600
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 55 51 600
Cosmetics and beauty care 17 26 23 900
Interior design and furniture 21 28 24 800
Renovation and building 21 21 19 100
Domestic appliances 10 9 7 600
Consumer electronics and IT equipment 17 11 8 600
Saving and investing 13 12 11 500
Style and fashion 19 29 26 700
Cars 13 9 7 600
Travelling 23 26 23 900
Sports clothing, footwear or equipment 16 17 15 300
Health and wellness products/services 18 22 21 000
None of these 21 21 21 000
Can not say 12 11 11 500
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 15 12 400
Well-being and health 50 68 64 900
Charity work 14 19 18 100
Self development 32 41 38 200
Celebrities 13 13 11 500
Fishing 15 8 5 700
Beauty care and cosmetics 16 26 24 800
Literature 29 43 42 000
Domestic and foreign news 51 55 51 600
Domestic travel 33 38 35 300
Culture 34 50 47 800
Crafts 25 38 36 300
Nature and going outdoor 52 53 50 600
Hunting 9 5 3 800
Style and fashion 20 35 35 300
Music and concerts 37 42 39 200
Going on summer cottage 29 37 34 400
Local affairs 56 62 57 300
Computer/console/mobile playing 17 6 3 800
Politics 43 43 40 100
Gardening and plants 29 57 56 300
Online gambling or betting 5 4 3 800
Building and renovating 34 43 39 200
Food and drink 38 44 41 100
Cooking, baking, recipes 38 54 50 600
Investment 24 22 21 000
Decorating 28 69 68 800
Economic and finances 36 36 33 400
Science 37 31 26 700
Travelling abroad 34 38 36 300
Sports, exercising 45 37 33 400
Sailing, boating 9 8 7 600
Consumer electronics and information technology 20 9 6 700
Environmental matters 31 37 33 400
None of the above 0 0 0
Source: NRS 2026

Online & social media

Magazine website

https://kotijakeittio.fi/

Magazine in Social Media
Some channels and Followers September 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales

  • Heli Pyhäluoto
  • +358 50 308 1659
  • heli.pyhaluoto@fokusmedia.fi
Media

Publisher

  • Fokus Media Finland Oy

Publisher

  • Fokus Media Finland Oy

Päätoimittaja

  • Jaana Kivipelto-Tulkki
 

Address

  • Hämeentie 135 A
  • 00560 Helsinki

Postal address

  • Hämeentie 135 A
  • 00560 Helsinki

Phone

Email