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Koti ja keittiö

Koti ja keittiö

Koti ja keittiö is Finland’s most versatile interior and decor magazine. In every issue you find newest trends, useful ideas of the season, beloved price comparison and the most beautiful Finnish homes – warm-hearted stories. You can find an article on gardening or interior landscape design in every issue, as well as our popular “Ask about old items” column. Our readers love decorating their homes and newest trends but also good food and gardening. Koti ja keittiö reaches a large audience also in Instagram as well as through Facebook and
kotijakeittio.fi website.

Magazine's website: www.kotijakeittio.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Advertisement sales

Advertisement sales Fokus Media Finland Oy
Contact person Jaana Lindvall-Harki
+358 40 5821416
jaana.lindvall-harki@fokusmedia.fi
Www https://fokusmedia.fi/media/yhteystiedot/

Contact info

Publisher Fokus Media Finland Oy
Visiting address Hämeentie 135 A
00560 Helsinki
Päätoimittaja Jaana Kivipelto-Tulkki

Circulation or copies

Issues per year 12

Readership

Readership 107 000
Total reach 133 000
How many times read 2.0
Minutes of reading 52 min
Sources KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 04.01.2023 15.12.2022 Thema: Trends 2023. Feel good at home. Fresh treats. House plants in interior design.
2 01.02.2023 13.01.2023 Thema: Kitchen extra. Reform kitchen sustainably with small and useful products. Easy sourdough baking. Grow your seedlings!
3 01.03.2023 10.02.2023 Thema: Bathroom extra. Reform bathroom without a big renovation. Best fish treats. Dreaming about potted garden?
4 29.03.2023 10.03.2023 Thema: Spring special. Easter textiles, setting & small decoration. Spring flowers.
5 26.04.2023 05.04.2023 Thema: Decorate patio, terrace, balcony. Enjoy relaxed barbecue season. Favourite festive treats.
6 24.05.2023 04.05.2023 Thema: Summer special. Summer oasis in home garden with sauna. Midsummer’s casual menu and forest garden beauties.
7 28.06.2023 08.06.2023 Thema: Housing fair extra. Loviisa housing fair: top attractions and ideas. Cosy second homes. Midsummer blossom.
8 02.08.2023 14.07.2023 Thema: Enjoy everyday life! Functional home: preservation and utility space. Juicy apple treats.
9 30.08.2023 11.08.2023 Thema: Best tips for Habitare fair. Lovely dining area: furniture, textiles and small decoration. It’s time for harvest!
10 27.09.2023 08.09.2023 Thema: Cosy atmosphere at home. Solve lighting puzzles and decor with fall colours and designs.
11 25.10.2023 06.10.2023 Thema: Focus on materials! Paint, new floor materials and gorgeous carpets. Atmospheric fireplace.
12 22.11.2023 03.11.2023 Thema: Christmas special. Relaxed and cosy Christmas. Choose the best decoration, flowers, treats and gifts.

Advertisement rates

2/1

Position: Not specified

Size excluding margin: 440 x 285 mm

4-colour price 9050 €

2/1

Position: first spread

Size excluding margin: 440 x 285 mm

4-colour price 9850 €

1/1

Position: Not specified

Size excluding margin: 220 x 285 mm

4-colour price 4980 €

1/1 tk

Position: Not specified

Size excluding margin: 220 x 250 mm

4-colour price 5780 €

2. ja 3. kansi

Position: 3. Cover

Size excluding margin: 220 x 285 mm

4-colour price 5480 €

1/2

Position: Not specified

Size excluding margin: 105 x 285 mm

4-colour price 3550 €

1/2

Position: Not specified

Size excluding margin: 220 x 137 mm

4-colour price 3550 €

1/4

Position: Not specified

Size excluding margin: 52 x 285 mm

4-colour price 2150 €

1/4

Position: Not specified

Size excluding margin: 220 x 67 mm

4-colour price 2150 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 220 x 285 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Adhesive binding

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - (ads.aikakausmedia.fi) - ÄLÄ SIJOITA ILMOITUKSESSA OLEVIA ELEMENTTEJÄ, JOTKA EIVÄT SAA LEIKKAUTUA 5MM LÄHEMMÄKSI LEIKKUUREUNAA.

Readers: 107 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Koti ja keittiö
Readers %		 Koti ja keittiö
Amount of readers
Readership (KMT 2023) 107 000
Total reach 133 000
SexWomen518590 950
Men491516 050
Native languageFinnish9596102 720
Swedish544 280
Age15-24 y1344 280
25-34 y1455 350
35-44 y141111 770
45-54 y142021 400
55-64 y162223 540
65+ y293840 660
Gender + ageFemale 15-29 years1044 280
Female 30-49 years142122 470
Female 50+ years286064 200
Male 15-29 years1022 140
Male 30-49 years1444 280
Male 50+ years241010 700
Household positionLives at home with parents722 140
Lives alone282021 400
Lives with spouse374548 150
Lives with spouse and children242829 960
Single parent233 210
Other322 140
Grandchildren under 18 years of ageYes213234 240
No384851 360
No answer (under 45 year olds)412021 400
ProfessionTop Management455 350
white-collar worker, higher-level161819 260
White-collar worker121414 980
Worker1066 420
Farmer111 070
Other entrepreneur333 210
Pensioner314042 800
Student, pupil1133 210
Homewife, home dad000
Unemployed222 140
Other666 420
No answer322 140
EducationElementary school544 280
Secondary school755 350
Vocational282526 750
High school141111 770
University of Applied Sciences192122 470
University273234 240
Something else233 210
Size of the household1 pers281920 330
2 pers384851 360
3 pers141414 980
4 pers121111 770
5+ pers777 490
Household income (gross)Below 20 000 € /y1166 420
20 000 - 35 000 € /y191617 120
35 001 - 50 000 € /y202021 400
50 001 - 85 000 € /y222526 750
85 001 - 100 000 € /y788 560
Over 100 000 € /y91212 840
Don't want to tell588 560
Can't say / No answer744 280
Decision-maker in grocery purchasesYes9395101 650
Don't know744 280
Can not say111 070
HousingApartment322728 890
Row house or semi-detached house151617 120
Detached house475356 710
Farm444 280
Something else100
Can not say000
Ownership of housingOwner-occupied residence768590 950
Rented residence201212 840
Right of residence apartment233 210
Something else111 070
Can not say100
Cottage or holiday home in regular useYes404649 220
No595356 710
Can not say111 070
Using AdBlocker or similar applicationYes1999 630
No768692 020
Can not say555 350
Number of cars in householdOne car454548 150
Two cars323739 590
Three or more cars1088 560
No car141010 700
PUUTTUUPUUTTUU222526 750
PUUTTUU676266 340
PUUTTUU422 140
PUUTTUU81010 700
PUUTTUU211 070
PUUTTUU888 560
PUUTTUU566 420
Advertising ban at the door / mailboxYes241819 260
No768287 740
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer525255 640
Temporarily absent (= time off from work, care or study, maternity leave)111 070
Retired314042 800
Unemployed / laid off222 140
Schoolboy or student1133 210
Housewife or father000
In the military or performing civilian service000
Other111 070
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252627 820
No252425 680
Can't say / No answer505053 500
Health services used in the householdPublic health services858692 020
Employer - funded health care services494750 290
Private, self-funded healthcare services395053 500
Private health insurance services222122 470
No health care100
Can not say111 070
Type of municipality (7 class)Greater Helsinki191617 120
Turku or Tampere877 490
Oulu455 350
70 000 - 150 000 inhabitants town131516 050
Urban municipality272829 960
Conurbation161718 190
Countryside131313 910
Pets in householdCat171718 190
Dog262728 890
Some other pet544 280
No pets595963 130
Family with kidsYes323234 240
No686872 760
Use of glasses or contact lensesYes678085 600
No332021 400
How often different content is read
The frequency of reading: Print magazinesDaily152728 890
5-6 days a week466 420
1-4 days a week263739 590
Monthly242122 470
Rarely2399 630
Never711 070
Can not say100
The frequency of reading: Magazine content in digital formatDaily212223 540
5-6 days a week577 490
1-4 days a week191617 120
Monthly152021 400
Rarely242122 470
Never141414 980
Can not say111 070
The frequency of reading: Print newspapers or afternoon papersDaily304851 360
5-6 days a week444 280
1-4 days a week232425 680
Monthly131212 840
Rarely211010 700
Never722 140
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545356 710
5-6 days a week999 630
1-4 days a week161516 050
Monthly699 630
Rarely955 350
Never688 560
Can not say000
The frequency of reading: Free and free delivery newspapersDaily566 420
5-6 days a week466 420
1-4 days a week445053 500
Monthly171718 190
Rarely201718 190
Never955 350
Can not say100
The frequency of watching: Free online TV servicesDaily151819 260
5-6 days a week91212 840
1-4 days a week302931 030
Monthly231819 260
Rarely151313 910
Never788 560
Can not say111 070
The frequency of watching: Pay TV and streaming servicesDaily161111 770
5-6 days a week1077 490
1-4 days a week221920 330
Monthly101212 840
Rarely111111 770
Never313941 730
Can not say011 070
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455558 850
5-6 days a week91111 770
1-4 days a week191617 120
Monthly1199 630
Rarely1266 420
Never322 140
Can not say011 070
The frequency of watching: Programs of commercial TV channelsDaily354143 870
5-6 days a week121414 980
1-4 days a week222122 470
Monthly1188 560
Rarely121010 700
Never777 490
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222728 890
5-6 days a week777 490
1-4 days a week161819 260
Monthly131111 770
Rarely262526 750
Never161111 770
Can not say111 070
The frequency of listening: Programs of commercial radio channelsDaily161718 190
5-6 days a week1088 560
1-4 days a week212021 400
Monthly141414 980
Rarely212122 470
Never162021 400
Can not say111 070
The frequency of listening: PodcastsDaily433 210
5-6 days a week333 210
1-4 days a week966 420
Monthly131212 840
Rarely283032 100
Never414548 150
Can not say211 070
User frequency and following: Social mediaDaily575659 920
5-6 days a week788 560
1-4 days a week877 490
Monthly322 140
Rarely655 350
Never192122 470
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1399 630
5-6 days a week522 140
1-4 days a week1188 560
Monthly888 560
Rarely222728 890
Never404649 220
Can not say111 070
User frequency: Instant messaging Daily686872 760
5-6 days a week91111 770
1-4 days a week1099 630
Monthly322 140
Rarely322 140
Never888 560
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes587378 110
No412627 820
Can not say111 070
I tend to buy tabloidsYes81212 840
No908793 090
Can not say211 070
A paid Finnish magazine is subscribed to my household (print or digital)Yes465862 060
No524244 940
Can not say200
I tend to buy single copy magazinesYes172627 820
No817378 110
Can not say211 070
PUUTTUUPUUTTUU131819 260
PUUTTUU577 490
PUUTTUU799 630
PUUTTUU151212 840
PUUTTUU877 490
PUUTTUU722 140
PUUTTUU1088 560
PUUTTUU699 630
PUUTTUU977 490
PUUTTUU999 630
PUUTTUU466 420
PUUTTUU566 420
PUUTTUU131617 120
PUUTTUU81212 840
PUUTTUU131010 700
PUUTTUU71010 700
PUUTTUU855 350
PUUTTUU322 140
PUUTTUU565862 060
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585963 130
PUUTTUU403840 660
PUUTTUU222 140
PUUTTUUPUUTTUU879096 300
PUUTTUU1199 630
PUUTTUU111 070
PUUTTUUPUUTTUU737883 460
PUUTTUU252021 400
PUUTTUU222 140
PUUTTUUPUUTTUU818489 880
PUUTTUU181617 120
PUUTTUU211 070
PUUTTUUPUUTTUU575558 850
PUUTTUU414447 080
PUUTTUU111 070
PUUTTUUPUUTTUU303032 100
PUUTTUU636266 340
PUUTTUU788 560
PUUTTUUPUUTTUU849197 370
PUUTTUU1599 630
PUUTTUU100
PUUTTUUPUUTTUU414143 870
PUUTTUU575760 990
PUUTTUU222 140
PUUTTUUPUUTTUU868894 160
PUUTTUU141111 770
PUUTTUU100
PUUTTUUPUUTTUU302829 960
PUUTTUU656973 830
PUUTTUU544 280
PUUTTUUPUUTTUU394244 940
PUUTTUU605659 920
PUUTTUU111 070
PUUTTUUPUUTTUU677580 250
PUUTTUU302021 400
PUUTTUU344 280
PUUTTUUPUUTTUU677883 460
PUUTTUU312122 470
PUUTTUU322 140
PUUTTUUPUUTTUU676872 760
PUUTTUU302931 030
PUUTTUU222 140

Koti ja keittiö magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.

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