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Kotilääkäri

The roots of Kotilääkäri ( = home doctor) extend back more than 100 years as a trusted health magazine. For Kotilääkäri readers, the most important thing is their own well-being and that of their loved ones, overall health. They want to be riding the wave of the latest health trends and treatments. Kotilääkäri also provides everyday psychological information from human relations to self-development and stress management, as well as touching survival stories. Kotilääkäri readers are diversely active women, who are also interested in men’s health. Healthy cooking, interior décor, clothes and beauty are the elements of high-quality life for them. They appreciate news, quality, responsibility and ethics, and also choose products and services from an ecological point of view.

Magazine's website: https://kotilaakari.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Taija Tiinanen
0407692540
taija.tiinanen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email kotilaakari@otavamedia.fi
Toimituspäällikkö Tarja Penttinen
Vastaava päätoimittaja Erkki Meriluoto

Circulation or copies

Issues per year 10

Readership

Readership 63 000
Total reach 79 000
How many times read 2
Minutes of reading 51 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 07.12.2020 11.12.2020 Thema: Onnistu laihdutuksessa! Lohturuokaa laihduttajalle. Vinkit iho-ongelmien häivyttämiseen. Liikkujan varusteita pelikentille.
2 10.02.2021 15.01.2021 21.01.2021 Thema: Näin pääset rytmihäiriön herraksi. Hampaiden valkaisu kotona. Proteiinipitoiset papu- ja linssiherkut.
3 10.03.2021 12.02.2021 18.02.2021 Thema: Apua unettomalle! Huonot kynnet kuntoon. Löydä vastustuskykyä vahvistavat ruoat.
4 14.04.2021 18.03.2021 23.03.2021 Thema: Täyttä elämää vaihdevuosissa. Aikuisen naisen aurinkosuojat. Suolatonta, mutta maistuvaa ruokaa.
5 12.05.2021 16.04.2021 22.04.2021 Thema: Kohti kiinteytymistä! Testissä selluliittivoiteet. Gluteenittomat ja sokerittomat herkut kodin juhliin.
6 09.06.2021 14.05.2021 20.05.2021 Thema: Kolesteroli alas! Elinvoimaa haperohiuksille. Kokkaa verenpainetta alentavaa ruokaa.
7 14.07.2021 17.06.2021 23.06.2021 Thema: Rauhaa vatsalle. Hoitovinkkejä jalkojen parhaaksi. Vitamiinipommeja marjoista.
8 08.09.2021 13.08.2021 19.08.2021 Thema: Näin teet syyshuollon itsellesi! Terveyttä sieniruoista.
9 13.10.2021 17.09.2021 23.09.2021 Thema: Nivelet notkeiksi! 40+, 50+ ja 60+ naisten ihonhoitotuotteet. Fodmap-ruokia herkälle vatsalle.
10 24.11.2021 29.10.2021 04.11.2021 Thema: Ylös masennuksesta - tunnista ja hoida oireita. Sydänystävälliset jouluherkut.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 6660 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 7330 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 3700 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4070 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 4070 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 2515 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 2515 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 1850 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 1850 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 1850 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 63 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kotilääkäri
Readers %
Kotilääkäri
Amount of readers
SexWomen517949 770
Men492113 230
Age15-24 y131630
25-34 y1421 260
35-44 y1453 150
45-54 y14116 930
55-64 y162113 230
65+ y295937 170
Gender + ageFemale 15-29 years1021 260
Female 30-49 years1495 670
Female 50+ years286842 840
Male 15-29 years101630
Male 30-49 years141630
Male 50+ years242012 600
Household positionLives at home with parents721 260
Lives alone273421 420
Lives with spouse374628 980
Lives with spouse and children23159 450
Single parent21630
Other321 260
ProfessionTop Management421 260
white-collar worker, higher-level1595 670
White-collar worker13116 930
Worker1031 890
Farmer11630
Other entrepreneur331 890
Pensioner316440 320
Student, pupil121630
Homewife, home dad100
Unemployed321 260
Other442 520
No answer31630
EducationElementary school6106 300
Secondary school774 410
Vocational292918 270
High school13106 300
University of Applied Sciences18138 190
University252918 270
Something else221 260
Size of the household1 pers283220 160
2 pers395232 760
3 pers1485 040
4 pers1242 520
5+ pers742 520
Household income (gross)Below 20 000 € /y13127 560
20 000 - 35 000 € /y212616 380
35 001 - 50 000 € /y202213 860
50 001 - 85 000 € /y212113 230
85 001 - 100 000 € /y653 150
Over 100 000 € /y653 150
Don't want to tell685 040
Can't say / No answer721 260
Decision-maker in grocery purchasesYes949660 480
Don't know631 890
Can not say11630
HousingApartment343220 160
Row house or semi-detached house171710 710
Detached house444427 720
Farm463 780
Something else11630
Can not say000
Ownership of housingOwner-occupied residence748553 550
Rented residence22116 930
Right of residence apartment231 890
Something else11630
Can not say100
Cottage or holiday home in regular useYes415232 760
No584830 240
Can not say11630
Number of cars in householdOne car465635 280
Two cars302616 380
Three or more cars1074 410
No car14116 930
Advertising ban at the door / mailboxYes24148 820
No768654 180
Can not say11630
lifecycleIn paid job, entrepreneur, freelancer, farmer503220 160
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired316440 320
Unemployed / laid off321 260
Schoolboy or student121630
Housewife or father100
In the military or performing civilian service000
Other11630
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes23148 820
No251610 080
Can't say / No answer516943 470
Health services used in the householdPublic health services859056 700
Employer - funded health care services493018 900
Private, self-funded healthcare services384930 870
Private health insurance services21138 190
No health care100
Can not say11630
Type of municipality (7 class)Greater Helsinki19159 450
Turku or Tampere842 520
Oulu431 890
70 000 - 150 000 inhabitants town13138 190
Urban municipality273320 790
Conurbation161811 340
Countryside13159 450
Pets in householdCat171610 080
Dog262314 490
Some other pet531 890
No pets606440 320
Family with kidsYes31159 450
No698553 550
Use of glasses or contact lensesYes688754 810
No32138 190
How often different content is read
The frequency of reading: Print magazinesDaily153119 530
5-6 days a week495 670
1-4 days a week283924 570
Monthly25159 450
Rarely2153 150
Never51630
Can not say000
The frequency of reading: Magazine content in digital formatDaily20159 450
5-6 days a week553 150
1-4 days a week191710 710
Monthly16148 820
Rarely253220 160
Never131610 080
Can not say11630
The frequency of reading: Print newspapers or afternoon papersDaily346540 950
5-6 days a week553 150
1-4 days a week231811 340
Monthly1442 520
Rarely1974 410
Never51630
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535434 020
5-6 days a week1095 670
1-4 days a week17127 560
Monthly663 780
Rarely9127 560
Never563 780
Can not say01630
The frequency of reading: Free and free delivery newspapersDaily6106 300
5-6 days a week574 410
1-4 days a week425232 760
Monthly18127 560
Rarely20127 560
Never853 150
Can not say11630
The frequency of watching: Free online TV servicesDaily172012 600
5-6 days a week10116 930
1-4 days a week312515 750
Monthly201710 710
Rarely151811 340
Never685 040
Can not say11630
The frequency of watching: Pay TV and streaming servicesDaily1563 780
5-6 days a week1053 150
1-4 days a week19138 190
Monthly995 670
Rarely11116 930
Never355434 020
Can not say11630
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily487144 730
5-6 days a week10116 930
1-4 days a week1985 040
Monthly1142 520
Rarely1042 520
Never321 260
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385232 760
5-6 days a week13138 190
1-4 days a week231811 340
Monthly953 150
Rarely1053 150
Never774 410
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244125 830
5-6 days a week795 670
1-4 days a week171610 080
Monthly1185 040
Rarely261811 340
Never1474 410
Can not say121 260
The frequency of listening: Programs of commercial radio channelsDaily18138 190
5-6 days a week1085 040
1-4 days a week231610 080
Monthly13116 930
Rarely202817 640
Never162314 490
Can not say121 260
The frequency of listening: PodcastsDaily31630
5-6 days a week21630
1-4 days a week931 890
Monthly1274 410
Rarely262415 120
Never445937 170
Can not say442 520
User frequency and following: Social mediaDaily564427 720
5-6 days a week663 780
1-4 days a week9106 300
Monthly321 260
Rarely585 040
Never192918 270
Can not say01630
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1131 890
5-6 days a week531 890
1-4 days a week1142 520
Monthly874 410
Rarely242918 270
Never405333 390
Can not say11630
User frequency: Instant messaging Daily645132 130
5-6 days a week10159 450
1-4 days a week10127 560
Monthly442 520
Rarely321 260
Never91610 080
Can not say11630
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597849 140
No402213 860
Can not say100
I tend to buy tabloidsYes9159 450
No898452 920
Can not say11630
A paid Finnish magazine is subscribed to my household (print or digital)Yes506943 470
No493119 530
Can not say200
I tend to buy single copy magazinesYes182515 750
No807345 990
Can not say21630

Kotilääkäri magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.