Finnish Magazine Rate Cards

Kotilääkäri

The roots of Kotilääkäri ( = home doctor) extend back more than 100 years as a trusted health magazine. For Kotilääkäri readers, the most important thing is their own well-being and that of their loved ones, overall health. They want to be riding the wave of the latest health trends and treatments. Kotilääkäri also provides everyday psychological information from human relations to self-development and stress management, as well as touching survival stories. Kotilääkäri readers are diversely active women, who are also interested in men’s health. Healthy cooking, interior décor, clothes and beauty are the elements of high-quality life for them. They appreciate news, quality, responsibility and ethics, and also choose products and services from an ecological point of view.

Magazine's website: anna.fi/avainsana/kotilaakari Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	kotilaakari@otavamedia.fi
Vastaava päätoimittaja	Emma Koivula

Circulation or copies

Issues per year	10

Readership

Readership	58 000
Total reach	77 000
How many times read	2.1
Minutes of reading	61 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.anna.fi

Average weekly reach Source: FIAM

August 2023

512 907

8.27 %

July 2023

473 709

-6.62 %

June 2023

507 318

-0.98 %

May 2023

512 354

-7.68 %

April 2023

554 971

-7.46 %

March 2023

599 732

-1.09 %

February 2023

606 359

0.83 %

January 2023

601 343

4.34 %

December 2022

576 320

17.28 %

November 2022

491 409

-6.57 %

October 2022

525 980

17.41 %

September 2022

447 987

2.77 %

Average weekly pageviews Source: FIAM

August 2023

1 499 796

11.02 %

July 2023

1 350 950

-4.96 %

June 2023

1 421 461

-8.02 %

May 2023

1 545 443

-5.38 %

April 2023

1 633 337

-7.84 %

March 2023

1 772 296

-7.09 %

February 2023

1 907 474

6.29 %

January 2023

1 794 530

2.06 %

December 2022

1 758 353

11.59 %

November 2022

1 575 710

-3.08 %

October 2022

1 625 736

16.51 %

September 2022

1 395 371

5.83 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	11.01.2023	12.12.2022	19.12.2022		Thema: Painonhallinta ja uutta virtaa elämäntaparemontista. Tupakoinnin lopettaminen: onnistumisen avaimet.
2	15.02.2023	18.01.2023	25.01.2023		Thema: Ihonhoito ja apua kuiville silmille. Diabetes ja metabolinen oireyhtymä.
3	15.03.2023	15.02.2023	22.02.2023		Thema: Astma ja allergia. Henkinen hyvinvointi ja mielenterveys. Parempaa unta.
4	19.04.2023	20.03.2023	27.03.2023		Thema: Helpotusta vaihdevuosiin. Suun hyvinvointi. Päänsärky.
5	17.05.2023	18.04.2023	25.04.2023		Thema: Luusto ja nivelet. Suojaa iho auringolta.
6	14.06.2023	16.05.2023	24.05.2023		Thema: Intiimivaivojen hoito. Apua virtsankarkailuun.
7	19.07.2023	20.06.2023	28.06.2023		Thema: Vatsan hyvinvointi ja ravitsemus. Mökkikosmetiikka.
8	13.09.2023	16.08.2023	23.08.2023		Thema: Sydän- ja verisuonitaudit. Tehoa vastustuskykyyn.
9	11.10.2023	13.09.2023	20.09.2023		Thema: Kilpirauhassairaudet. Valoa kaamokseen liikunnasta ja monipuolisesta ravinnosta.
10	15.11.2023	18.10.2023	25.10.2023		Thema: Muistiekstra ja reilusti ristikkoja. Vaalitaan ihmissuhteita!

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 6860 €

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 7550 €

2/1

Position: Second spread

Size including margin: 460 x 297 mm

4-colour price 7550 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 3810 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4190 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4190 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 4190 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 2590 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 2590 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 1910 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 1910 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 1910 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , PunaMusta Oy Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kotilääkäri Readers %	Kotilääkäri Amount of readers
Readership (KMT 2023)	58 000
Total reach	77 000
Sex	Women	51	78	45 240
Sex	Men	49	22	12 760

Native language	Finnish	95	98	56 840
Native language	Swedish	5	2	1 160

Age	15-24 y	13	1	580
	25-34 y	14	2	1 160
	35-44 y	14	5	2 900
	45-54 y	14	11	6 380
	55-64 y	16	20	11 600
	65+ y	29	61	35 380

Gender + age	Female 15-29 years	10	1	580
	Female 30-49 years	14	10	5 800
	Female 50+ years	28	67	38 860
	Male 15-29 years	10	1	580
	Male 30-49 years	14	1	580
	Male 50+ years	24	20	11 600

Household position	Lives at home with parents	7	1	580
	Lives alone	28	30	17 400
	Lives with spouse	37	51	29 580
	Lives with spouse and children	24	16	9 280
	Single parent	2	1	580
	Other	3	1	580

Grandchildren under 18 years of age	Yes	21	34	19 720
	No	38	57	33 060
	No answer (under 45 year olds)	41	9	5 220

Profession	Top Management	4	3	1 740
	white-collar worker, higher-level	16	8	4 640
	White-collar worker	12	12	6 960
	Worker	10	5	2 900
	Farmer	1	1	580
	Other entrepreneur	3	2	1 160
	Pensioner	31	62	35 960
	Student, pupil	11	1	580
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 160
	Other	6	4	2 320
	No answer	3	1	580

Education	Elementary school	5	9	5 220
	Secondary school	7	5	2 900
	Vocational	28	36	20 880
	High school	14	7	4 060
	University of Applied Sciences	19	17	9 860
	University	27	25	14 500
	Something else	2	1	580

Size of the household	1 pers	28	33	19 140
	2 pers	38	49	28 420
	3 pers	14	10	5 800
	4 pers	12	6	3 480
	5+ pers	7	3	1 740

Household income (gross)	Below 20 000 € /y	11	9	5 220
	20 000 - 35 000 € /y	19	29	16 820
	35 001 - 50 000 € /y	20	24	13 920
	50 001 - 85 000 € /y	22	20	11 600
	85 001 - 100 000 € /y	7	6	3 480
	Over 100 000 € /y	9	5	2 900
	Don't want to tell	5	6	3 480
	Can't say / No answer	7	2	1 160

Decision-maker in grocery purchases	Yes	93	96	55 680
	Don't know	7	3	1 740
	Can not say	1	1	580

Housing	Apartment	32	28	16 240
	Row house or semi-detached house	15	13	7 540
	Detached house	47	53	30 740
	Farm	4	5	2 900
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	49 880
	Rented residence	20	11	6 380
	Right of residence apartment	2	2	1 160
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	47	27 260
	No	59	52	30 160
	Can not say	1	1	580

Using AdBlocker or similar application	Yes	19	6	3 480
	No	76	87	50 460
	Can not say	5	7	4 060

Number of cars in household	One car	45	52	30 160
	Two cars	32	31	17 980
	Three or more cars	10	7	4 060
	No car	14	10	5 800

PUUTTUU	PUUTTUU	22	30	17 400
	PUUTTUU	67	57	33 060
	PUUTTUU	4	1	580
	PUUTTUU	8	5	2 900
	PUUTTUU	2	1	580
	PUUTTUU	8	10	5 800
	PUUTTUU	5	7	4 060

Advertising ban at the door / mailbox	Yes	24	10	5 800
	No	76	90	52 200
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	33	19 140
	Temporarily absent (= time off from work, care or study, maternity leave)	1	0	0
	Retired	31	62	35 960
	Unemployed / laid off	2	2	1 160
	Schoolboy or student	11	1	580
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	0	0
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	17	9 860
	No	25	15	8 700
	Can't say / No answer	50	68	39 440

Health services used in the household	Public health services	85	93	53 940
	Employer - funded health care services	49	26	15 080
	Private, self-funded healthcare services	39	51	29 580
	Private health insurance services	22	13	7 540
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	15	8 700
	Turku or Tampere	8	5	2 900
	Oulu	4	2	1 160
	70 000 - 150 000 inhabitants town	13	17	9 860
	Urban municipality	27	32	18 560
	Conurbation	16	16	9 280
	Countryside	13	12	6 960

Pets in household	Cat	17	14	8 120
	Dog	26	18	10 440
	Some other pet	5	4	2 320
	No pets	59	67	38 860

Family with kids	Yes	32	17	9 860
Family with kids	No	68	83	48 140

Use of glasses or contact lenses	Yes	67	88	51 040
Use of glasses or contact lenses	No	33	12	6 960
How often different content is read
The frequency of reading: Print magazines	Daily	15	36	20 880
	5-6 days a week	4	9	5 220
	1-4 days a week	26	29	16 820
	Monthly	24	10	5 800
	Rarely	23	16	9 280
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	19	11 020
	5-6 days a week	5	6	3 480
	1-4 days a week	19	17	9 860
	Monthly	15	16	9 280
	Rarely	24	25	14 500
	Never	14	17	9 860
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	58	33 640
	5-6 days a week	4	9	5 220
	1-4 days a week	23	20	11 600
	Monthly	13	6	3 480
	Rarely	21	6	3 480
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	49	28 420
	5-6 days a week	9	7	4 060
	1-4 days a week	16	12	6 960
	Monthly	6	8	4 640
	Rarely	9	15	8 700
	Never	6	9	5 220
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	9	5 220
	5-6 days a week	4	5	2 900
	1-4 days a week	44	60	34 800
	Monthly	17	15	8 700
	Rarely	20	8	4 640
	Never	9	2	1 160
	Can not say	1	1	580

The frequency of watching: Free online TV services	Daily	15	21	12 180
	5-6 days a week	9	10	5 800
	1-4 days a week	30	23	13 340
	Monthly	23	20	11 600
	Rarely	15	17	9 860
	Never	7	8	4 640
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	10	5 800
	5-6 days a week	10	4	2 320
	1-4 days a week	22	15	8 700
	Monthly	10	9	5 220
	Rarely	11	14	8 120
	Never	31	49	28 420
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	70	40 600
	5-6 days a week	9	10	5 800
	1-4 days a week	19	12	6 960
	Monthly	11	4	2 320
	Rarely	12	3	1 740
	Never	3	1	580
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	47	27 260
	5-6 days a week	12	13	7 540
	1-4 days a week	22	18	10 440
	Monthly	11	6	3 480
	Rarely	12	8	4 640
	Never	7	7	4 060
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	41	23 780
	5-6 days a week	7	8	4 640
	1-4 days a week	16	13	7 540
	Monthly	13	10	5 800
	Rarely	26	18	10 440
	Never	16	9	5 220
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	14	8 120
	5-6 days a week	10	9	5 220
	1-4 days a week	21	18	10 440
	Monthly	14	12	6 960
	Rarely	21	23	13 340
	Never	16	24	13 920
	Can not say	1	1	580

The frequency of listening: Podcasts	Daily	4	1	580
	5-6 days a week	3	1	580
	1-4 days a week	9	6	3 480
	Monthly	13	7	4 060
	Rarely	28	27	15 660
	Never	41	56	32 480
	Can not say	2	2	1 160

User frequency and following: Social media	Daily	57	42	24 360
	5-6 days a week	7	9	5 220
	1-4 days a week	8	8	4 640
	Monthly	3	4	2 320
	Rarely	6	8	4 640
	Never	19	28	16 240
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	4	2 320
	5-6 days a week	5	1	580
	1-4 days a week	11	6	3 480
	Monthly	8	8	4 640
	Rarely	22	25	14 500
	Never	40	56	32 480
	Can not say	1	1	580

User frequency: Instant messaging	Daily	68	54	31 320
	5-6 days a week	9	10	5 800
	1-4 days a week	10	16	9 280
	Monthly	3	4	2 320
	Rarely	3	5	2 900
	Never	8	12	6 960
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	77	44 660
	No	41	23	13 340
	Can not say	1	1	580

I tend to buy tabloids	Yes	8	18	10 440
	No	90	81	46 980
	Can not say	2	1	580

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	63	36 540
	No	52	36	20 880
	Can not say	2	1	580

I tend to buy single copy magazines	Yes	17	29	16 820
	No	81	70	40 600
	Can not say	2	1	580

PUUTTUU	PUUTTUU	13	18	10 440
	PUUTTUU	5	2	1 160
	PUUTTUU	7	7	4 060
	PUUTTUU	15	16	9 280
	PUUTTUU	8	5	2 900
	PUUTTUU	7	2	1 160
	PUUTTUU	10	10	5 800
	PUUTTUU	6	4	2 320
	PUUTTUU	9	9	5 220
	PUUTTUU	9	7	4 060
	PUUTTUU	4	4	2 320
	PUUTTUU	5	4	2 320
	PUUTTUU	13	18	10 440
	PUUTTUU	8	12	6 960
	PUUTTUU	13	12	6 960
	PUUTTUU	7	11	6 380
	PUUTTUU	8	5	2 900
	PUUTTUU	3	1	580
	PUUTTUU	56	56	32 480
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	54	31 320
	PUUTTUU	40	44	25 520
	PUUTTUU	2	2	1 160

PUUTTUU	PUUTTUU	87	93	53 940
	PUUTTUU	11	6	3 480
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	73	81	46 980
	PUUTTUU	25	18	10 440
	PUUTTUU	2	2	1 160

PUUTTUU	PUUTTUU	81	85	49 300
	PUUTTUU	18	14	8 120
	PUUTTUU	2	1	580

PUUTTUU	PUUTTUU	57	56	32 480
	PUUTTUU	41	43	24 940
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	30	27	15 660
	PUUTTUU	63	62	35 960
	PUUTTUU	7	10	5 800

PUUTTUU	PUUTTUU	84	94	54 520
	PUUTTUU	15	6	3 480
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	43	24 940
	PUUTTUU	57	55	31 900
	PUUTTUU	2	2	1 160

PUUTTUU	PUUTTUU	86	88	51 040
	PUUTTUU	14	11	6 380
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	27	15 660
	PUUTTUU	65	68	39 440
	PUUTTUU	5	5	2 900

PUUTTUU	PUUTTUU	39	39	22 620
	PUUTTUU	60	61	35 380
	PUUTTUU	1	1	580

PUUTTUU	PUUTTUU	67	78	45 240
	PUUTTUU	30	19	11 020
	PUUTTUU	3	3	1 740

PUUTTUU	PUUTTUU	67	79	45 820
	PUUTTUU	31	19	11 020
	PUUTTUU	3	2	1 160

PUUTTUU	PUUTTUU	67	64	37 120
	PUUTTUU	30	35	20 300
	PUUTTUU	2	2	1 160

Kotilääkäri magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kotilääkäri Readers %	Kotilääkäri Amount of readers
Attitude towards advertising: Newspapers	Positive	77	83	48 140
	Can not say	4	3	1 740
	Negative	18	13	7 540

Attitude towards advertising: Magazines	Positive	77	82	47 560
	Can not say	5	4	2 320
	Negative	19	13	7 540

Attitude towards advertising: Free and local newspapers	Positive	82	89	51 620
	Can not say	5	4	2 320
	Negative	13	7	4 060

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	32 480
	Can not say	8	13	7 540
	Negative	37	32	18 560

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	38	22 040
	Can not say	12	22	12 760
	Negative	47	40	23 200

Attitude towards advertising: Blogs	Positive	30	23	13 340
	Can not say	27	40	23 200
	Negative	41	38	22 040

Attitude towards advertising: Newsletters to email	Positive	19	20	11 600
	Can not say	2	2	1 160
	Negative	79	78	45 240

Attitude towards advertising: Other websites	Positive	43	36	20 880
	Can not say	10	15	8 700
	Negative	46	48	27 840

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	49	28 420
	Can not say	3	3	1 740
	Negative	40	48	27 840

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	35	20 300
	Can not say	6	7	4 060
	Negative	53	58	33 640

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	83	48 140
	Can not say	4	2	1 160
	Negative	28	15	8 700

Attitude towards advertising: Out-of-home advertising	Positive	66	61	35 380
	Can not say	6	6	3 480
	Negative	29	33	19 140

Kotilääkäri magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kotilääkäri Readers %	Kotilääkäri Amount of readers
I relax and get inspired by magazines	Agree	77	87	50 460
	Disagree	15	11	6 380
	Can not say	7	2	1 160

I experience pampering moments with magazines	Agree	50	64	37 120
	Disagree	39	31	17 980
	Can not say	10	6	3 480

A professional magazine keeps me up to date on professional matters	Agree	70	76	44 080
	Disagree	17	11	6 380
	Can not say	12	13	7 540

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	49 880
	Disagree	10	7	4 060
	Can not say	9	6	3 480

Finnish magazines offer reliable comparisons and tests	Agree	68	72	41 760
	Disagree	18	15	8 700
	Can not say	14	12	6 960

Finnish magazines offer reliable product recommendations	Agree	64	68	39 440
	Disagree	21	20	11 600
	Can not say	15	12	6 960

Finnish magazines are of high quality	Agree	81	88	51 040
	Disagree	12	8	4 640
	Can not say	7	4	2 320

I follow important magazines on social media	Agree	32	29	16 820
	Disagree	60	64	37 120
	Can not say	8	7	4 060

I read important magazines from cover to cover	Agree	52	66	38 280
	Disagree	43	30	17 400
	Can not say	5	3	1 740

Ads are part of the content of the magazine	Agree	64	64	37 120
	Disagree	31	33	19 140
	Can not say	5	3	1 740

Ads in magazines make new things familiar	Agree	67	73	42 340
	Disagree	28	24	13 920
	Can not say	6	3	1 740

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	53	30 740
	Disagree	42	43	24 940
	Can not say	6	3	1 740

I have purchased products based on the ad in magazine	Agree	46	52	30 160
	Disagree	49	46	26 680
	Can not say	6	2	1 160

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	39 440
	Disagree	35	30	17 400
	Can not say	4	3	1 740

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	51	29 580
	Disagree	55	44	25 520
	Can not say	6	4	2 320

I rely on product recommendations from bloggers and tubers	Agree	21	10	5 800
	Disagree	66	74	42 920
	Can not say	14	16	9 280

Kotilääkäri magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kotilääkäri Readers %	Kotilääkäri Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	21	12 180
	Newspapers	14	29	16 820
	Magazine websites	7	6	3 480
	Newspaper websites	7	6	3 480
	Blogs	2	0	0
	Social media	12	10	5 800
	Other websites	42	36	20 880
	Television	10	10	5 800
	Radio	1	2	1 160
	Direct mail	10	19	11 020
	None of the above	40	36	20 880

Information sources, consumer electronics and information technology	Print magazines	15	22	12 760
	Newspapers	19	35	20 300
	Magazine websites	10	6	3 480
	Newspaper websites	9	7	4 060
	Blogs	5	1	580
	Social media	23	16	9 280
	Other websites	50	39	22 620
	Television	17	20	11 600
	Radio	3	5	2 900
	Direct mail	36	55	31 900
	None of the above	16	13	7 540

Information sources, beauty care and cosmetics	Print magazines	18	38	22 040
	Newspapers	8	18	10 440
	Magazine websites	9	12	6 960
	Newspaper websites	5	4	2 320
	Blogs	8	4	2 320
	Social media	25	18	10 440
	Other websites	16	17	9 860
	Television	12	18	10 440
	Radio	2	2	1 160
	Direct mail	16	34	19 720
	None of the above	47	32	18 560

Information sources, travel	Print magazines	17	28	16 240
	Newspapers	15	26	15 080
	Magazine websites	10	9	5 220
	Newspaper websites	9	5	2 900
	Blogs	10	7	4 060
	Social media	31	23	13 340
	Other websites	48	42	24 360
	Television	16	19	11 020
	Radio	3	2	1 160
	Direct mail	10	22	12 760
	None of the above	29	26	15 080

Information sources, style and fashion	Print magazines	24	43	24 940
	Newspapers	14	26	15 080
	Magazine websites	12	13	7 540
	Newspaper websites	7	6	3 480
	Blogs	9	5	2 900
	Social media	32	22	12 760
	Other websites	34	33	19 140
	Television	17	19	11 020
	Radio	1	2	1 160
	Direct mail	25	44	25 520
	None of the above	30	18	10 440

Information sources, building and renovating	Print magazines	20	33	19 140
	Newspapers	16	29	16 820
	Magazine websites	9	9	5 220
	Newspaper websites	7	5	2 900
	Blogs	6	2	1 160
	Social media	20	13	7 540
	Other websites	33	30	17 400
	Television	18	24	13 920
	Radio	2	4	2 320
	Direct mail	28	43	24 940
	None of the above	32	27	15 660

Information sources, food, cooking and baking	Print magazines	37	56	32 480
	Newspapers	28	45	26 100
	Magazine websites	20	20	11 600
	Newspaper websites	17	14	8 120
	Blogs	14	10	5 800
	Social media	38	24	13 920
	Other websites	34	28	16 240
	Television	28	37	21 460
	Radio	6	6	3 480
	Direct mail	26	38	22 040
	None of the above	13	7	4 060

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	12	6 960
	Newspapers	12	22	12 760
	Magazine websites	3	3	1 740
	Newspaper websites	5	5	2 900
	Blogs	1	1	580
	Social media	10	11	6 380
	Other websites	24	23	13 340
	Television	11	17	9 860
	Radio	2	1	580
	Direct mail	17	33	19 140
	None of the above	52	38	22 040

Information sources, decorating and furniture purchases	Print magazines	24	42	24 360
	Newspapers	16	27	15 660
	Magazine websites	11	13	7 540
	Newspaper websites	7	5	2 900
	Blogs	8	4	2 320
	Social media	26	18	10 440
	Other websites	31	31	17 980
	Television	18	25	14 500
	Radio	1	1	580
	Direct mail	30	48	27 840
	None of the above	27	17	9 860

Information sources, saving and investing	Print magazines	9	13	7 540
	Newspapers	10	19	11 020
	Magazine websites	6	6	3 480
	Newspaper websites	9	7	4 060
	Blogs	6	2	1 160
	Social media	16	10	5 800
	Other websites	30	21	12 180
	Television	6	9	5 220
	Radio	3	4	2 320
	Direct mail	3	10	5 800
	None of the above	49	49	28 420

Information sources, health and wellbeing products / services	Print magazines	14	26	15 080
	Newspapers	15	25	14 500
	Magazine websites	7	9	5 220
	Newspaper websites	6	7	4 060
	Blogs	5	3	1 740
	Social media	21	18	10 440
	Other websites	37	33	19 140
	Television	12	16	9 280
	Radio	2	2	1 160
	Direct mail	17	34	19 720
	None of the above	38	30	17 400

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	21	12 180
	Newspapers	19	31	17 980
	Magazine websites	7	6	3 480
	Newspaper websites	8	7	4 060
	Blogs	5	3	1 740
	Social media	22	16	9 280
	Other websites	41	29	16 820
	Television	13	15	8 700
	Radio	1	0	0
	Direct mail	31	45	26 100
	None of the above	29	26	15 080

Kotilääkäri magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kotilääkäri Readers %	Kotilääkäri Amount of readers
PUUTTUU	Cars, motor vehicles	26	11	6 380
	Well-being and health	53	87	50 460
	Charity work	14	21	12 180
	Self development	32	43	24 940
	PUUTTUU	15	16	9 280
	PUUTTUU	17	17	9 860
	PUUTTUU	16	30	17 400
	PUUTTUU	27	42	24 360
	PUUTTUU	55	56	32 480
	PUUTTUU	34	40	23 200
	PUUTTUU	32	43	24 940
	PUUTTUU	26	34	19 720
	PUUTTUU	53	67	38 860
	PUUTTUU	10	5	2 900
	PUUTTUU	22	35	20 300
	PUUTTUU	35	29	16 820
	PUUTTUU	30	28	16 240
	PUUTTUU	56	63	36 540
	PUUTTUU	16	4	2 320
	PUUTTUU	40	39	22 620
	PUUTTUU	33	51	29 580
	PUUTTUU	39	31	17 980
	PUUTTUU	40	44	25 520
	PUUTTUU	40	49	28 420
	PUUTTUU	23	22	12 760
	PUUTTUU	31	43	24 940
	PUUTTUU	36	31	17 980
	PUUTTUU	36	30	17 400
	PUUTTUU	46	44	25 520
	PUUTTUU	11	6	3 480
	PUUTTUU	23	10	5 800
	PUUTTUU	33	37	21 460
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	35	20 300
	Repair and construction products	40	40	23 200
	Domestic appliances	39	47	27 260
	Electronics or IT products	50	39	22 620
	Cars	18	13	7 540
	Clothing and footwear	82	86	49 880
	Eyeglasses, contact lenses or sunglasses	35	39	22 620
	Sports clothing, footwear or equipment	60	51	29 580
	Saving or investing products or services	26	22	12 760
	Cosmetics and beauty products	45	56	32 480
	Mobile phones	31	29	16 820
	Travels	37	30	17 400
	Products and services for health and well-being	58	67	38 860
	None of the above	2	1	580

Intentions to purchase within 12 months	Furniture and furnishings	29	22	12 760
	Repair and construction products	36	35	20 300
	Domestic appliances	20	20	11 600
	Electronics or IT products	28	16	9 280
	Cars	14	6	3 480
	Clothing and footwear	65	62	35 960
	Eyeglasses, contact lenses or sunglasses	27	32	18 560
	Sports clothing, footwear or equipment	43	32	18 560
	Saving or investing products or services	22	15	8 700
	Cosmetics and beauty products	36	45	26 100
	Mobile phones	16	12	6 960
	Travels	41	36	20 880
	Products and services for health and well-being	46	58	33 640
	None of the above	7	7	4 060

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	580
	Buying an apartment	11	5	2 900
	Home renovation	29	29	16 820
	Buying a car	25	13	7 540
	Buying a boat	3	2	1 160
	None of these	50	60	34 800

Will consider switching over the next 12 months	Bank	7	4	2 320
	Insurance company	10	5	2 900
	electric company	18	12	6 960
	Internet Connection	8	6	3 480
	Phone-subscription	12	8	4 640
	None of the above	47	58	33 640
	Can not say	19	20	11 600

Use of extra money	Magazines, books, movies	17	23	13 340
	Eating, drinking, partying in a restaurant	32	23	13 340
	Exercises and sports equipment	26	17	9 860
	Cultural events (eg. concerts, theater, festivals)	33	37	21 460
	Renovation, interior design	25	30	17 400
	Health services and personal well-being	21	35	20 300
	Travel	40	39	22 620
	Consumer electronics and IT equipment, mobile phones	16	5	2 900
	Clothes, shoes and bags	23	20	11 600
	Home services (cleaning and other housekeeping services)	6	12	6 960
	Car, boat, motorcycle	13	6	3 480
	Cosmetics and beauty care	10	10	5 800
	Saving, investing	46	41	23 780
	Other	8	8	4 640
	There is no extra money left after mandatory expenses	8	9	5 220
	Can not say	3	2	1 160
Planning on buying/doing in the next 12 months

Kotilääkäri magazine's reader profile / Source NRS 2023

Kotilääkäri

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Readers: 58 000 / KMT 2023 Download magazine graphs (PDF)

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