Kotiliesi Käsityö
Kansikuva Kotiliesi Käsityö 2024

Kotiliesi Käsityö

In every issue, Kotiliesi Käsityö offers multiple sets of instructions for readers interested in handicraft and fashion. The sewing pattern collection is a wardrobe tailored to Finnish women by Finnish designers, and contains the broadest collection of sizes in the country (32-50). In addition, every other issue always contains a separate plus size collection (44-56). The Sewing School teaches handy working methods for beginners and experienced sewing enthusiasts. In addition to the outfits, the knitwear collection includes interior ideas and small, one-evening outfits.

Issues per year

6 issues per year

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 10.1.2024 13.12.2023 18.12.2023 Dress smartly with layers for everyday life. Easy accessories for the winter. Colourful sweaters.
2 13.3.2024 19.2.2024 22.2.2024 Sew the spring’s multi-purpose party outfits. Beginner’s sweaters.
3 15.5.2024 18.4.2024 23.4.2024 The cornerstones of summer style: clothes that can be combined with each other. New version of a T-shirt. Crocheted summer accessories.
4 17.7.2024 24.6.2024 27.6.2024 Great new ideas for jersey. Easy jackets.
5 18.9.2024 26.8.2024 29.8.2024 Wool sock extra. The prettiest dresses of autumn.
6 13.11.2024 21.10.2024 24.10.2024 Make your own Christmas gifts. Sweatshirts for the whole family. Low-budget sweaters as Christmas gifts.
Issue Issue Booking Date Material Date Themes and info
1 8.1.2025 9.12.2024 12.12.2024
2 5.3.2025 11.2.2025 14.2.2025
3 30.4.2025 4.4.2025 9.4.2025
4 2.7.2025 9.6.2025 12.6.2025
5 10.9.2025 19.8.2025 22.8.2025
6 12.11.2025 21.10.2025 24.10.2025

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 5 840 €
1/1 portrait Not specified 230 x 297 mm 5 mm 3 240 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 3 570 €
1/1 portrait Back cover 230 x 297 mm 5 mm 3 570 €
1/2 landscape Not specified 230 x 146 mm 5 mm 2 200 €
1/2 portrait Not specified 112 x 297 mm 5 mm 2 200 €
1/4 portrait Not specified 61 x 297 mm 5 mm 1 620 €
1/4 landscape Not specified 230 x 70 mm 5 mm 1 620 €
1/4 square Not specified 111 x 146 mm 5 mm 1 620 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 5 840 €
1/1 portrait Not specified 230 x 297 mm 5 mm 3 240 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 3 570 €
1/1 portrait Back cover 230 x 297 mm 5 mm 3 570 €
1/2 landscape Not specified 230 x 146 mm 5 mm 2 200 €
1/2 portrait Not specified 112 x 297 mm 5 mm 2 200 €
1/4 portrait Not specified 61 x 297 mm 5 mm 1 620 €
1/4 landscape Not specified 230 x 70 mm 5 mm 1 620 €
1/4 square Not specified 111 x 146 mm 5 mm 1 620 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 297 mm

Printing method

Offset

Binding

Stiftaus

Printer

PunaMusta Oy

Delivery of ad material and instructions

Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.

ICC profile

Technical information

yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980×400 px 30 € / CPM (Cost per thousand)
Desktop 980×120 px 12 € / CPM (Cost per thousand)
Desktop 300×250 px 8 € / CPM (Cost per thousand)
Desktop 300×500 px 12 € / CPM (Cost per thousand)
Desktop 300×750 px 16 € / CPM (Cost per thousand)
Desktop 468×400 px 10 € / CPM (Cost per thousand)
Desktop 560×400 px 14 € / CPM (Cost per thousand)
Desktop 160×600 px 8 € / CPM (Cost per thousand)
Desktop px 18 € / CPM (Cost per thousand)
Mobile 300×300 px 18 € / CPM (Cost per thousand)
Mobile 300×150 px 12 € / CPM (Cost per thousand)
Mobile 300×150 px 14 € / CPM (Cost per thousand)
Mobile px 18 € / CPM (Cost per thousand)
Desktop 980x552 px 40 € / CPM (Cost per thousand)
Prices valid until 31.12.2025

Readers

Readers
189 700
Total reach
How many times read
3,1
Minutes of reading
58 min
Source: NRS 2024
Gender
Source: NRS 2024
Audience in digital and print
Source: NRS 2024
Age
Source: NRS 2024
Municipality type
Source: NRS 2024
Education
Source: NRS 2024
Gross household income, daily purchases
Source: NRS 2024

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 93 176 400
Men 49 8 15 200
Native language Finnish 95 97 184 000
Swedish 5 3 5 700
Age 15-24 y 13 5 9 500
25-34 y 14 7 13 300
35-44 y 14 9 17 100
45-54 y 14 11 20 900
55-64 y 16 17 32 200
65+ y 30 50 94 800
Gender + age Female 15-29 years 10 6 11 400
Female 30-49 years 14 18 34 100
Female 50+ years 28 69 130 900
Male 15-29 years 10 1 1 900
Male 30-49 years 15 1 1 900
Male 50+ years 24 5 9 500
Household position Lives at home with parents 7 3 5 700
Lives alone 29 32 60 700
Lives with spouse 36 43 81 600
Lives with spouse and children 24 18 34 100
Single parent 3 2 3 800
Other 3 3 5 700
Grandchildren under 18 years of age Yes 20 29 55 000
No 39 50 94 800
No answer (under 45 year olds) 41 21 39 800
Education Elementary school 5 9 17 100
Secondary school 6 9 17 100
Vocational 28 29 55 000
High school 14 12 22 800
University of Applied Sciences 20 16 30 400
University 26 25 47 400
Something else 2 1 1 900
Decision-maker in grocery purchases Yes 93 97 184 000
No 7 3 5 700
Can not say 1 1 1 900
Use of glasses or contact lenses Yes 68 83 157 500
No 32 18 34 100
Size of the household 1 pers 29 31 58 800
2 pers 38 47 89 200
3 pers 14 11 20 900
4 pers 12 7 13 300
5+ pers 7 5 9 500
Household income (gross) Below 20 000 € /y 11 10 19 000
20 000 - 35 000 € /y 18 27 51 200
35 001 - 50 000 € /y 19 21 39 800
50 001 - 85 000 € /y 21 18 34 100
85 001 - 100 000 € /y 8 6 11 400
Over 100 000 € /y 10 5 9 500
Dont want to tell 5 7 13 300
Cant say / No answer 8 6 11 400
Family with kids Yes 32 23 43 600
No 68 77 146 100
13 10 19 000
13 8 15 200
5 3 5 700
1 1 1 900
1 1 1 900
68 77 146 100
0 0 0
Pets in household Cat 17 15 28 500
Dog 26 24 45 500
Some other pet 5 5 9 500
No pets 60 64 121 400
Health services used in the household Public health services 85 91 172 600
Employer - funded health care services 50 36 68 300
Private, self-funded healthcare services 38 43 81 600
Private health insurance services 24 17 32 200
No health care 1 0 0
Can not say 1 1 1 900
Housing Apartment 32 28 53 100
Row house or semi-detached house 15 14 26 600
Detached house 47 52 98 600
Farm 5 5 9 500
Something else 1 1 1 900
Can not say 0 0 0
Ownership of housing Owner-occupied residence 77 83 157 500
Rented residence 19 13 24 700
Right of residence apartment 2 4 7 600
Something else 1 1 1 900
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 45 85 400
No 58 54 102 400
Can not say 1 1 1 900
Number of cars in household One car 46 48 91 100
Two cars 31 29 55 000
Three or more cars 10 8 15 200
No car 14 15 28 500
Type of car, if buying now New 21 22 41 700
Used 68 63 119 500
Company car 4 1 1 900
Leasing (personal) 8 6 11 400
Shared car 3 3 5 700
Doesn't use a car 9 11 20 900
Can not say 5 7 13 300
Advertising ban at the door / mailbox Yes 26 18 34 100
No 74 82 155 600
Can not say 0 0 0
Using AdBlocker or similar application Yes 19 9 17 100
No 76 83 157 500
Can not say 5 8 15 200
Type of municipality (7 class) Greater Helsinki 19 12 22 800
Turku or Tampere 8 8 15 200
Oulu 4 4 7 600
70 000 - 150 000 inhabitants town 13 16 30 400
Urban municipality 27 27 51 200
Conurbation 15 17 32 200
Countryside 13 17 32 200
Source: NRS 2024
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 14 23 43 600
5-6 days a week 4 5 9 500
1-4 days a week 25 32 60 700
Monthly 24 26 49 300
Rarely 24 12 22 800
Never 8 2 3 800
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 22 17 32 200
5-6 days a week 6 6 11 400
1-4 days a week 19 19 36 000
Monthly 15 16 30 400
Rarely 23 25 47 400
Never 14 15 28 500
Can not say 1 2 3 800
The frequency of reading: Print newspapers or afternoon papers Daily 28 40 75 900
5-6 days a week 4 4 7 600
1-4 days a week 23 30 56 900
Monthly 14 11 20 900
Rarely 23 14 26 600
Never 8 2 3 800
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 48 91 100
5-6 days a week 10 9 17 100
1-4 days a week 16 19 36 000
Monthly 6 6 11 400
Rarely 9 10 19 000
Never 6 9 17 100
Can not say 1 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 7 13 300
5-6 days a week 4 5 9 500
1-4 days a week 42 50 94 800
Monthly 18 15 28 500
Rarely 22 18 34 100
Never 9 5 9 500
Can not say 1 1 1 900
The frequency of watching: Free online TV services Daily 16 19 36 000
5-6 days a week 10 10 19 000
1-4 days a week 30 29 55 000
Monthly 23 19 36 000
Rarely 14 11 20 900
Never 6 10 19 000
Can not say 1 1 1 900
The frequency of watching: Pay TV and streaming services Daily 15 13 24 700
5-6 days a week 10 7 13 300
1-4 days a week 22 17 32 200
Monthly 10 7 13 300
Rarely 12 12 22 800
Never 30 42 79 700
Can not say 1 1 1 900
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 58 110 000
5-6 days a week 10 11 20 900
1-4 days a week 20 14 26 600
Monthly 12 7 13 300
Rarely 11 7 13 300
Never 3 2 3 800
Can not say 0 0 0
The frequency of watching: Programs of commercial TV channels Daily 34 44 83 500
5-6 days a week 12 12 22 800
1-4 days a week 23 17 32 200
Monthly 12 9 17 100
Rarely 13 10 19 000
Never 6 8 15 200
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 27 51 200
5-6 days a week 7 9 17 100
1-4 days a week 16 16 30 400
Monthly 13 11 20 900
Rarely 26 24 45 500
Never 16 13 24 700
Can not say 1 1 1 900
The frequency of listening: Programs of commercial radio channels Daily 16 15 28 500
5-6 days a week 9 8 15 200
1-4 days a week 22 20 37 900
Monthly 14 12 22 800
Rarely 22 23 43 600
Never 16 21 39 800
Can not say 1 1 1 900
The frequency of listening: Podcasts Daily 5 3 5 700
5-6 days a week 3 2 3 800
1-4 days a week 10 7 13 300
Monthly 14 10 19 000
Rarely 29 29 55 000
Never 38 47 89 200
Can not say 2 3 5 700
User frequency and following: Social media Daily 59 57 108 100
5-6 days a week 7 7 13 300
1-4 days a week 7 6 11 400
Monthly 3 3 5 700
Rarely 6 6 11 400
Never 17 22 41 700
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 15 200
5-6 days a week 6 4 7 600
1-4 days a week 12 8 15 200
Monthly 8 6 11 400
Rarely 21 23 43 600
Never 40 50 94 800
Can not say 1 0 0
User frequency: Instant messaging Daily 69 65 123 300
5-6 days a week 10 11 20 900
1-4 days a week 9 9 17 100
Monthly 3 4 7 600
Rarely 3 4 7 600
Never 6 8 15 200
Can not say 0 0 0
Daily 16 24 45 500
5-6 days a week 6 7 13 300
1-4 days a week 14 14 26 600
Monthly 22 19 36 000
Rarely 35 30 56 900
Never 7 5 9 500
Can not say 0 0 0
Daily 3 3 5 700
5-6 days a week 2 2 3 800
1-4 days a week 4 4 7 600
Monthly 7 5 9 500
Rarely 30 26 49 300
Never 53 59 111 900
Can not say 1 1 1 900
Daily 6 6 11 400
5-6 days a week 3 3 5 700
1-4 days a week 5 6 11 400
Monthly 8 7 13 300
Rarely 23 21 39 800
Never 55 56 106 200
Can not say 1 1 1 900
Daily 19 9 17 100
5-6 days a week 9 5 9 500
1-4 days a week 23 20 37 900
Monthly 22 21 39 800
Rarely 18 26 49 300
Never 10 20 37 900
Can not say 0 0 0
Daily 4 2 3 800
5-6 days a week 2 1 1 900
1-4 days a week 7 5 9 500
Monthly 7 4 7 600
Rarely 12 11 20 900
Never 61 69 130 900
Cant say / No answer 7 9 17 100
Daily 41 46 87 300
5-6 days a week 8 8 15 200
1-4 days a week 10 8 15 200
Monthly 6 3 5 700
Rarely 8 6 11 400
Never 22 22 41 700
Cant say / No answer 4 6 11 400
Daily 31 28 53 100
5-6 days a week 6 6 11 400
1-4 days a week 9 8 15 200
Monthly 5 3 5 700
Rarely 10 11 20 900
Never 34 38 72 100
Cant say / No answer 5 6 11 400
Daily 14 8 15 200
5-6 days a week 2 1 1 900
1-4 days a week 3 2 3 800
Monthly 2 1 1 900
Rarely 5 6 11 400
Never 69 76 144 200
Cant say / No answer 5 6 11 400
Daily 6 3 5 700
5-6 days a week 2 1 1 900
1-4 days a week 5 4 7 600
Monthly 5 3 5 700
Rarely 12 9 17 100
Never 65 74 140 400
Cant say / No answer 5 6 11 400
Daily 10 5 9 500
5-6 days a week 3 2 3 800
1-4 days a week 4 2 3 800
Monthly 3 2 3 800
Rarely 9 8 15 200
Never 68 74 140 400
Cant say / No answer 5 6 11 400
Source: NRS 2024
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 13 12 22 800
Partially agree 44 47 89 200
Partially disagree 31 30 56 900
Completely disagree 10 10 19 000
Can not say 2 2 3 800
I prefer domestic products Completely agree 32 38 72 100
Partially agree 55 55 104 300
Partially disagree 10 6 11 400
Completely disagree 1 0 0
Can not say 1 1 1 900
I consciously make responsible choices in my consumption Completely agree 19 22 41 700
Partially agree 55 59 111 900
Partially disagree 19 14 26 600
Completely disagree 4 2 3 800
Can not say 3 3 5 700
When shopping, quality is more important to me than price Completely agree 22 22 41 700
Partially agree 57 57 108 100
Partially disagree 17 17 32 200
Completely disagree 2 2 3 800
Can not say 2 2 3 800
I usually choose the cheapest option Completely agree 12 10 19 000
Partially agree 47 51 96 700
Partially disagree 34 32 60 700
Completely disagree 6 6 11 400
Can not say 1 1 1 900
I often take advantage of discount and campaign prices in my purchases Completely agree 37 43 81 600
Partially agree 51 48 91 100
Partially disagree 9 7 13 300
Completely disagree 2 1 1 900
Can not say 1 1 1 900
In my circle of friends, I am often the first to try new things Completely agree 6 6 11 400
Partially agree 25 23 43 600
Partially disagree 38 39 74 000
Completely disagree 24 25 47 400
Can not say 7 8 15 200
In my opinion, money is for consumption and not for saving Completely agree 5 4 7 600
Partially agree 35 36 68 300
Partially disagree 46 47 89 200
Completely disagree 11 11 20 900
Can not say 3 3 5 700
I prefer local shops and services Completely agree 27 36 68 300
Partially agree 57 53 100 500
Partially disagree 12 8 15 200
Completely disagree 2 1 1 900
Can not say 2 2 3 800
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 5 700
Partially agree 28 27 51 200
Partially disagree 31 32 60 700
Completely disagree 32 32 60 700
Can not say 5 7 13 300
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 17 100
Partially agree 32 32 60 700
Partially disagree 37 36 68 300
Completely disagree 22 22 41 700
Can not say 2 2 3 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 17 23 43 600
Partially agree 50 52 98 600
Partially disagree 24 20 37 900
Completely disagree 6 3 5 700
Can not say 3 3 5 700
Ecology is an important purchase reason for me Completely agree 16 23 43 600
Partially agree 51 53 100 500
Partially disagree 24 18 34 100
Completely disagree 7 3 5 700
Can not say 3 3 5 700
I prefer well-known brands Completely agree 12 12 22 800
Partially agree 57 56 106 200
Partially disagree 23 22 41 700
Completely disagree 5 6 11 400
Can not say 3 5 9 500
Source: NRS 2024
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 24 700
Quite positively 63 67 127 100
Quite negatively 15 12 22 800
Very negative 4 3 5 700
Can not say 5 6 11 400
Magazines Very positive 14 15 28 500
Quite positively 61 64 121 400
Quite negatively 16 14 26 600
Very negative 4 3 5 700
Can not say 6 4 7 600
Free and local newspapers Very positive 24 27 51 200
Quite positively 57 60 113 800
Quite negatively 10 7 13 300
Very negative 3 2 3 800
Can not say 5 5 9 500
Newspaper/Magazine websites or applications Very positive 7 7 13 300
Quite positively 47 44 83 500
Quite negatively 28 27 51 200
Very negative 9 8 15 200
Can not say 8 14 26 600
Social media (Facebook, Instagram etc.) Very positive 6 6 11 400
Quite positively 34 33 62 600
Quite negatively 32 30 56 900
Very negative 16 14 26 600
Can not say 13 17 32 200
Blogs Very positive 4 4 7 600
Quite positively 27 25 47 400
Quite negatively 28 25 47 400
Very negative 15 12 22 800
Can not say 27 34 64 500
Newsletters to email Very positive 2 1 1 900
Quite positively 18 19 36 000
Quite negatively 34 37 70 200
Very negative 43 37 70 200
Can not say 3 5 9 500
Other websites Very positive 4 3 5 700
Quite positively 39 33 62 600
Quite negatively 33 34 64 500
Very negative 13 13 24 700
Can not say 11 16 30 400
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 9 9 17 100
Quite positively 48 47 89 200
Quite negatively 28 28 53 100
Very negative 13 12 22 800
Can not say 4 5 9 500
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 4 7 600
Quite positively 36 35 66 400
Quite negatively 33 34 64 500
Very negative 19 18 34 100
Can not say 6 9 17 100
Home delivered advertisements and catalogues Very positive 20 25 47 400
Quite positively 47 50 94 800
Quite negatively 16 11 20 900
Very negative 13 10 19 000
Can not say 4 4 7 600
Out-of-home advertising Very positive 12 11 20 900
Quite positively 53 51 96 700
Quite negatively 20 20 37 900
Very negative 7 7 13 300
Can not say 7 10 19 000
Source: NRS 2024
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 22 41 700
Partially agree 61 63 119 500
Partially disagree 11 9 17 100
Completely disagree 4 2 3 800
Can not say 7 4 7 600
Completely agree 17 19 36 000
Partially agree 58 63 119 500
Partially disagree 14 10 19 000
Completely disagree 5 4 7 600
Can not say 7 5 9 500
A professional magazine keeps me up to date on professional matters Completely agree 22 22 41 700
Partially agree 48 44 83 500
Partially disagree 12 12 22 800
Completely disagree 5 5 9 500
Can not say 13 17 32 200
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 30 56 900
Partially agree 50 51 96 700
Partially disagree 7 7 13 300
Completely disagree 3 2 3 800
Can not say 9 10 19 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 16 30 400
Partially agree 52 52 98 600
Partially disagree 14 14 26 600
Completely disagree 3 3 5 700
Can not say 15 15 28 500
Finnish magazines offer reliable product recommendations Completely agree 10 11 20 900
Partially agree 54 56 106 200
Partially disagree 18 18 34 100
Completely disagree 3 4 7 600
Can not say 15 12 22 800
Finnish magazines are of high quality Completely agree 22 25 47 400
Partially agree 59 61 115 700
Partially disagree 9 8 15 200
Completely disagree 2 1 1 900
Can not say 8 5 9 500
I follow important magazines on social media Completely agree 7 8 15 200
Partially agree 25 25 47 400
Partially disagree 25 25 47 400
Completely disagree 34 34 64 500
Can not say 9 8 15 200
I read important magazines from cover to cover Completely agree 18 23 43 600
Partially agree 34 41 77 800
Partially disagree 28 23 43 600
Completely disagree 16 10 19 000
Can not say 5 3 5 700
Ads in magazines make new things familiar Completely agree 10 12 22 800
Partially agree 50 55 104 300
Partially disagree 24 21 39 800
Completely disagree 8 7 13 300
Can not say 8 6 11 400
Completely agree 10 13 24 700
Partially agree 36 32 60 700
Partially disagree 24 26 49 300
Completely disagree 23 23 43 600
Can not say 8 6 11 400
I have purchased products based on the ad in magazine Completely agree 9 10 19 000
Partially agree 36 41 77 800
Partially disagree 26 26 49 300
Completely disagree 22 20 37 900
Can not say 6 3 5 700
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 18 34 100
Partially agree 49 57 108 100
Partially disagree 20 14 26 600
Completely disagree 13 10 19 000
Can not say 5 2 3 800
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 11 20 900
Partially agree 29 38 72 100
Partially disagree 29 25 47 400
Completely disagree 27 20 37 900
Can not say 6 5 9 500
Completely agree 2 1 1 900
Partially agree 19 15 28 500
Partially disagree 33 35 66 400
Completely disagree 38 39 74 000
Can not say 9 11 20 900
Completely agree 16 24 45 500
Partially agree 40 46 87 300
Partially disagree 23 17 32 200
Completely disagree 12 7 13 300
Can not say 8 6 11 400
Source: NRS 2024
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 11 20 900
Newspapers 13 17 32 200
Magazine websites 7 4 7 600
Newspaper websites 8 6 11 400
Blogs 3 1 1 900
Social media 14 8 15 200
Other websites 42 31 58 800
Television 10 9 17 100
Radio 2 1 1 900
Direct mail 10 12 22 800
None of these 40 49 93 000
Information sources, consumer electronics and information technology Print magazines 15 17 32 200
Newspapers 18 22 41 700
Magazine websites 10 8 15 200
Newspaper websites 11 11 20 900
Blogs 6 3 5 700
Social media 26 18 34 100
Other websites 49 40 75 900
Television 17 19 36 000
Radio 3 2 3 800
Direct mail 36 46 87 300
None of these 17 20 37 900
Information sources, beauty care and cosmetics Print magazines 18 31 58 800
Newspapers 8 11 20 900
Magazine websites 10 14 26 600
Newspaper websites 6 9 17 100
Blogs 8 8 15 200
Social media 28 30 56 900
Other websites 16 19 36 000
Television 14 18 34 100
Radio 2 2 3 800
Direct mail 17 28 53 100
None of these 45 30 56 900
Information sources, travel Print magazines 16 22 41 700
Newspapers 15 20 37 900
Magazine websites 10 11 20 900
Newspaper websites 10 9 17 100
Blogs 11 9 17 100
Social media 34 31 58 800
Other websites 47 44 83 500
Television 16 18 34 100
Radio 3 3 5 700
Direct mail 9 13 24 700
None of these 27 28 53 100
Information sources, style and fashion Print magazines 23 37 70 200
Newspapers 13 20 37 900
Magazine websites 13 16 30 400
Newspaper websites 8 9 17 100
Blogs 9 8 15 200
Social media 34 35 66 400
Other websites 33 33 62 600
Television 18 21 39 800
Radio 2 1 1 900
Direct mail 25 38 72 100
None of these 29 19 36 000
Information sources, building and renovating Print magazines 19 25 47 400
Newspapers 15 19 36 000
Magazine websites 9 8 15 200
Newspaper websites 8 7 13 300
Blogs 6 5 9 500
Social media 23 21 39 800
Other websites 32 27 51 200
Television 18 21 39 800
Radio 2 1 1 900
Direct mail 27 37 70 200
None of these 33 31 58 800
Information sources, food, cooking and baking Print magazines 36 49 93 000
Newspapers 26 35 66 400
Magazine websites 22 26 49 300
Newspaper websites 20 18 34 100
Blogs 14 13 24 700
Social media 42 38 72 100
Other websites 33 30 56 900
Television 28 31 58 800
Radio 6 5 9 500
Direct mail 27 36 68 300
None of these 12 8 15 200
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 12 22 800
Newspapers 11 16 30 400
Magazine websites 3 3 5 700
Newspaper websites 6 6 11 400
Blogs 1 1 1 900
Social media 10 11 20 900
Other websites 25 23 43 600
Television 12 15 28 500
Radio 2 1 1 900
Direct mail 17 25 47 400
None of these 52 45 85 400
Information sources, decorating and furniture purchases Print magazines 23 33 62 600
Newspapers 16 19 36 000
Magazine websites 11 13 24 700
Newspaper websites 8 8 15 200
Blogs 8 7 13 300
Social media 28 26 49 300
Other websites 30 25 47 400
Television 18 20 37 900
Radio 2 1 1 900
Direct mail 30 42 79 700
None of these 26 20 37 900
Information sources, saving and investing Print magazines 9 9 17 100
Newspapers 11 14 26 600
Magazine websites 7 5 9 500
Newspaper websites 10 7 13 300
Blogs 7 5 9 500
Social media 18 12 22 800
Other websites 30 21 39 800
Television 7 7 13 300
Radio 3 2 3 800
Direct mail 4 4 7 600
None of these 48 56 106 200
Information sources, health and wellbeing products / services Print magazines 14 19 36 000
Newspapers 14 18 34 100
Magazine websites 8 9 17 100
Newspaper websites 8 8 15 200
Blogs 5 5 9 500
Social media 23 24 45 500
Other websites 38 37 70 200
Television 12 14 26 600
Radio 3 3 5 700
Direct mail 16 21 39 800
None of these 37 33 62 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 32 200
Newspapers 18 22 41 700
Magazine websites 7 7 13 300
Newspaper websites 9 11 20 900
Blogs 5 4 7 600
Social media 24 22 41 700
Other websites 41 35 66 400
Television 14 14 26 600
Radio 2 1 1 900
Direct mail 30 41 77 800
None of these 29 26 49 300
Source: NRS 2024
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 9 17 100
Well-being and health 52 70 132 800
Charity work 14 19 36 000
Self development 32 38 72 100
Celebrities 15 14 26 600
Fishing 16 7 13 300
Beauty care and cosmetics 17 21 39 800
Literature 27 39 74 000
Domestic and foreign news 54 53 100 500
Domestic travel 32 36 68 300
Culture 33 44 83 500
Crafts 26 79 149 900
Nature and going outdoor 53 64 121 400
Hunting 10 4 7 600
Style and fashion 22 36 68 300
Music and concerts 37 42 79 700
Going on summer cottage 30 29 55 000
Local affairs 56 65 123 300
Computer/console/mobile playing 17 8 15 200
Politics 41 33 62 600
Gardening and plants 33 53 100 500
Building and renovating 37 29 55 000
Food and drink 40 37 70 200
Cooking, baking, recipes 39 62 117 600
Investment 22 12 22 800
Decorating 30 46 87 300
Economic and finances 35 28 53 100
Science 34 23 43 600
Travelling abroad 35 32 60 700
Sports, exercising 46 37 70 200
Sailing, boating 10 4 7 600
Consumer electronics and information technology 23 8 15 200
Environmental matters 32 38 72 100
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 3 800
Buying an apartment 10 6 11 400
Home renovation 29 29 55 000
Buying a car 25 19 36 000
Buying a boat 3 2 3 800
None of these 50 56 106 200
Purchases in the last 12 months Furniture and furnishings 42 42 79 700
Repair and construction products 40 37 70 200
Domestic appliances 38 38 72 100
Electronics or IT products 49 37 70 200
Cars 18 14 26 600
Clothing and footwear 82 84 159 300
Eyeglasses, contact lenses or sunglasses 35 39 74 000
Sports clothing, footwear or equipment 60 55 104 300
Saving or investing products or services 26 21 39 800
Cosmetics and beauty products 47 63 119 500
Mobile phones 30 27 51 200
Travels 46 44 83 500
Products and services for health and well-being 60 68 129 000
None of the above 2 2 3 800
Intentions to purchase within 12 months Furniture and furnishings 29 27 51 200
Repair and construction products 34 32 60 700
Domestic appliances 19 17 32 200
Electronics or IT products 28 17 32 200
Cars 14 9 17 100
Clothing and footwear 64 63 119 500
Eyeglasses, contact lenses or sunglasses 28 33 62 600
Sports clothing, footwear or equipment 43 36 68 300
Saving or investing products or services 21 15 28 500
Cosmetics and beauty products 38 49 93 000
Mobile phones 16 14 26 600
Travels 44 40 75 900
Products and services for health and well-being 48 55 104 300
None of the above 7 6 11 400
Will consider switching over the next 12 months Bank 7 5 9 500
Insurance company 10 6 11 400
electric company 20 16 30 400
Internet Connection 9 6 11 400
Phone-subscription 13 9 17 100
None of the above 46 52 98 600
Can not say 19 22 41 700
Uses of extra money Magazines, books, movies 17 19 36 000
Eating, drinking, partying in a restaurant 34 28 53 100
Exercise hobbies and equipment 27 22 41 700
Cultural events (e.g. concerts, theater, festivals) 35 39 74 000
Renovation, decoration 24 27 51 200
Health services and one's own well-being 22 29 55 000
Travelling 42 43 81 600
Entertainment electronics and information technology equipment, mobile phones 15 6 11 400
Clothes, shoes and bags 23 25 47 400
Home services (cleaning and other housekeeping services) 6 10 19 000
Car, boat, motorcycle 12 5 9 500
Cosmetics and beauty care 11 13 24 700
Saving, investing 46 42 79 700
Other 8 10 19 000
There is no extra money after mandatory expenses 7 8 15 200
Can not say 3 2 3 800
Source: NRS 2024

Online & social media

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers August 2024

Contact info

Media sales

  • Mediamyynti Otavamedia
  • yrityspalvelu@otavamedia.fi
Media

Publisher

  • Otavamedia Oy

Publisher

  • Otavamedia Oy

Vastaava päätoimittaja

  • Saija Hakoniemi
 

Address

  • Uudenmaankatu 10
  • 00120 Helsinki

Postal address

  • Uudenmaankatu 10
  • 00015 Otavamedia

Phone

  • +358 9 15661

Email

  • kotiliesikasityo@otavamedia.fi