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Kotiliesi Käsityö

In every issue, Kotiliesi Käsityö offers more than 60 sets of instructions for readers interested in handicraft and fashion. The sewing pattern collection is a wardrobe tailored to Finnish women by Finnish designers, and also contains very large sizes. The knitwear instructions contain not only clothing instructions but also ideas for interior décor and instructions for making things in one evening. Kotiliesi Käsityö’s readers are passionate handicraft enthusiasts, who are also interested in trends, novelties of the field, materials and equipment.

Magazine's website: http://otavamedia.fi/tuotteet/kotiliesi-kasityo/ Follow us :

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Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Taija Tiinanen
0407692540
taija.tiinanen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email kotiliesikasityo@otavamedia.fi
Vastaava päätoimittaja Saija Hakoniemi
Toimituspäällikkö Jaana Sarkki

Circulation or copies

Issues per year 8

Readership

Readership 156 000
Total reach 0
How many times read 2.8
Minutes of reading 51 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 03.12.2020 11.12.2020 Thema: Uuden vuoden peruspuvusto ommellen ja neuloen. Pientä kivaa kotiin langoista. Plussamallisto.
2 17.02.2021 20.01.2021 28.01.2021 Thema: Sporttisia asuja liikuntaan ja mukavaan oloon. Kauniit neulehuivit. Raikasta koti kevättekstiileillä.
3 07.04.2021 08.03.2021 16.03.2021 Thema: Ihanimmat kevätmekot arkeen ja juhlaan. Kauden kauneimmat neuleet. Plussamallisto.
4 19.05.2021 20.04.2021 28.04.2021 Thema: Ompele helpot lomavaatteet. Kesän kevyet neuleet ja asusteet. Lomapäivien kivat käsityöohjeet.
5 28.07.2021 30.06.2021 08.07.2021 Thema: Helpot luottovaatteet töihin ja vapaalle. Neuleita viileneviin iltoihin. Plussamallisto.
6 08.09.2021 11.08.2021 19.08.2021 Thema: Syysmuodin parhaat ommellen ja neuloen. Sisusta kotipesä syksyyn lämpimin tekstiilein.
7 13.10.2021 15.09.2021 23.09.2021 Thema: Sama kaava, kaksi asua. Neulo lämmintä talveksi. Plussamallisto.
8 10.11.2021 13.10.2021 21.10.2021 Thema: Suuri joulunumero. Ihanat käsityölahjat: ompele, neulo, virkkaa ja askartele. Koristele koti jouluun.

Advertisement rates

2/1

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Size including margin: 460 x 297 mm

4-colour price 5670 €

2/1

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Size including margin: 460 x 297 mm

4-colour price 6240 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 6240 €

1 1/2

Position: Not specified

Size including margin: 342 x 297 mm

4-colour price 4890 €

1 1/4

Position: Not specified

Size including margin: 287 x 297 mm

4-colour price 3850 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 3150 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 3470 €

1/1

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1/2

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Size including margin: 230 x 146 mm

4-colour price 2140 €

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Size including margin: 112 x 297 mm

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1/4

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Size including margin: 61 x 297 mm

4-colour price 1575 €

1/4

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Size including margin: 230 x 70 mm

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Size including margin: 111 x 146 mm

4-colour price 1575 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 156 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kotiliesi Käsityö
Readers %
Kotiliesi Käsityö
Amount of readers
SexWomen5193145 080
Men49710 920
Age15-24 y1369 360
25-34 y1469 360
35-44 y14710 920
45-54 y141218 720
55-64 y162234 320
65+ y294773 320
Gender + ageFemale 15-29 years10812 480
Female 30-49 years141421 840
Female 50+ years2871110 760
Male 15-29 years1011 560
Male 30-49 years1411 560
Male 50+ years2457 800
Household positionLives at home with parents746 240
Lives alone273351 480
Lives with spouse374062 400
Lives with spouse and children231828 080
Single parent223 120
Other334 680
ProfessionTop Management423 120
white-collar worker, higher-level151117 160
White-collar worker131218 720
Worker1046 240
Farmer111 560
Other entrepreneur323 120
Pensioner315382 680
Student, pupil1269 360
Homewife, home dad111 560
Unemployed346 240
Other446 240
No answer323 120
EducationElementary school6812 480
Secondary school7812 480
Vocational293351 480
High school131117 160
University of Applied Sciences181523 400
University252234 320
Something else234 680
Size of the household1 pers283453 040
2 pers394265 520
3 pers141015 600
4 pers12812 480
5+ pers769 360
Household income (gross)Below 20 000 € /y131624 960
20 000 - 35 000 € /y212945 240
35 001 - 50 000 € /y201726 520
50 001 - 85 000 € /y211624 960
85 001 - 100 000 € /y646 240
Over 100 000 € /y646 240
Don't want to tell6914 040
Can't say / No answer757 800
Decision-maker in grocery purchasesYes9497151 320
Don't know634 680
Can not say111 560
HousingApartment343351 480
Row house or semi-detached house171624 960
Detached house444570 200
Farm457 800
Something else111 560
Can not say000
Ownership of housingOwner-occupied residence7478121 680
Rented residence221726 520
Right of residence apartment234 680
Something else100
Can not say111 560
Cottage or holiday home in regular useYes414671 760
No585382 680
Can not say111 560
Number of cars in householdOne car465179 560
Two cars302742 120
Three or more cars10914 040
No car141320 280
Advertising ban at the door / mailboxYes241523 400
No7685132 600
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer503554 600
Temporarily absent (= time off from work, care or study, maternity leave)111 560
Retired315382 680
Unemployed / laid off346 240
Schoolboy or student1269 360
Housewife or father111 560
In the military or performing civilian service000
Other111 560
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231523 400
No251929 640
Can't say / No answer5166102 960
Health services used in the householdPublic health services8590140 400
Employer - funded health care services493656 160
Private, self-funded healthcare services384367 080
Private health insurance services211421 840
No health care100
Can not say111 560
Type of municipality (7 class)Greater Helsinki191421 840
Turku or Tampere869 360
Oulu446 240
70 000 - 150 000 inhabitants town131218 720
Urban municipality272843 680
Conurbation161929 640
Countryside131726 520
Pets in householdCat171726 520
Dog262640 560
Some other pet546 240
No pets606296 720
Family with kidsYes312335 880
No6977120 120
Use of glasses or contact lensesYes6883129 480
No321726 520
How often different content is read
The frequency of reading: Print magazinesDaily152742 120
5-6 days a week4710 920
1-4 days a week283554 600
Monthly251828 080
Rarely211015 600
Never511 560
Can not say000
The frequency of reading: Magazine content in digital formatDaily202031 200
5-6 days a week546 240
1-4 days a week191929 640
Monthly161523 400
Rarely252539 000
Never131523 400
Can not say123 120
The frequency of reading: Print newspapers or afternoon papersDaily345281 120
5-6 days a week569 360
1-4 days a week232437 440
Monthly14812 480
Rarely19914 040
Never511 560
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534671 760
5-6 days a week101015 600
1-4 days a week171624 960
Monthly6812 480
Rarely91218 720
Never5812 480
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6812 480
5-6 days a week5812 480
1-4 days a week425078 000
Monthly181421 840
Rarely201421 840
Never857 800
Can not say111 560
The frequency of watching: Free online TV servicesDaily171523 400
5-6 days a week101117 160
1-4 days a week313148 360
Monthly201726 520
Rarely151726 520
Never6812 480
Can not say111 560
The frequency of watching: Pay TV and streaming servicesDaily15914 040
5-6 days a week1069 360
1-4 days a week191421 840
Monthly969 360
Rarely111218 720
Never355179 560
Can not say123 120
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486398 280
5-6 days a week101117 160
1-4 days a week191421 840
Monthly1169 360
Rarely1046 240
Never323 120
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384367 080
5-6 days a week131320 280
1-4 days a week232132 760
Monthly9710 920
Rarely10710 920
Never7812 480
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243148 360
5-6 days a week7710 920
1-4 days a week171828 080
Monthly111117 160
Rarely262132 760
Never14914 040
Can not say111 560
The frequency of listening: Programs of commercial radio channelsDaily181421 840
5-6 days a week10914 040
1-4 days a week231929 640
Monthly131117 160
Rarely202437 440
Never162335 880
Can not say111 560
The frequency of listening: PodcastsDaily311 560
5-6 days a week211 560
1-4 days a week969 360
Monthly12812 480
Rarely262437 440
Never445585 800
Can not say457 800
User frequency and following: Social mediaDaily565484 240
5-6 days a week6710 920
1-4 days a week91015 600
Monthly334 680
Rarely557 800
Never192132 760
Can not say011 560
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1169 360
5-6 days a week546 240
1-4 days a week11914 040
Monthly8812 480
Rarely242843 680
Never404468 640
Can not say111 560
User frequency: Instant messaging Daily645788 920
5-6 days a week101218 720
1-4 days a week101117 160
Monthly446 240
Rarely334 680
Never91320 280
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5969107 640
No403046 800
Can not say100
I tend to buy tabloidsYes91624 960
No8982127 920
Can not say123 120
A paid Finnish magazine is subscribed to my household (print or digital)Yes505890 480
No494163 960
Can not say223 120
I tend to buy single copy magazinesYes182539 000
No8073113 880
Can not say223 120

Kotiliesi Käsityö magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.