Kotiliesi Käsityö
In every issue, Kotiliesi Käsityö offers multiple sets of instructions for readers interested in handicraft and fashion. The sewing pattern collection is a wardrobe tailored to Finnish women by Finnish designers, and contains the broadest collection of sizes in the country (32-50). In addition, every other issue always contains a separate plus size collection (44-56). The Sewing School teaches handy working methods for beginners and experienced sewing enthusiasts. In addition to the outfits, the knitwear collection includes interior ideas and small, one-evening outfits.
Magazine's website: https://kotiliesi.fi/kategoria/kasityo/ Follow us :
Advertisement sales
Advertisement sales | Otavamedia Oy |
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Phone | +358 9 15 661 |
Contact person |
Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi |
Www | https://yrityksille.otavamedia.fi/ |
Contact info
Publisher | Otavamedia Oy |
---|---|
Visiting address |
Uudenmaankatu 10 00120 Helsinki |
Phone | +358 9 15 661 |
Magazine's email | kotiliesikasityo@otavamedia.fi |
Vastaava päätoimittaja | Saija Hakoniemi |
Circulation or copies
Issues per year | 6 |
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Readership
Readership | 181 000 |
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Total reach | 0 |
How many times read | 3.1 |
Minutes of reading | 63 min |
Sources | KMT 2023 |
Online audience
Magazine's website | http://www.kotiliesi.fi |
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Average weekly reach Source: FIAM
Average weekly pageviews Source: FIAM
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 10.01.2024 | 13.12.2023 | 18.12.2023 | Theme: Dress smartly with layers for everyday life. Easy accessories for the winter. Colourful sweaters. | |
2 | 13.03.2024 | 19.02.2024 | 22.02.2024 | Theme: Sew the spring’s multi-purpose party outfits. Beginner’s sweaters. | |
3 | 15.05.2024 | 18.04.2024 | 23.04.2024 | Theme: The cornerstones of summer style: clothes that can be combined with each other. New version of a T-shirt. Crocheted summer accessories. | |
4 | 17.07.2024 | 24.06.2024 | 27.06.2024 | Theme: Great new ideas for jersey. Easy jackets. | |
5 | 18.09.2024 | 26.08.2024 | 29.08.2024 | Theme: Wool sock extra. The prettiest dresses of autumn. | |
6 | 13.11.2024 | 21.10.2024 | 24.10.2024 | Theme: Make your own Christmas gifts. Sweatshirts for the whole family. Low-budget sweaters as Christmas gifts. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 5840 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 3240 €
1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 3570 €
1/1
Position: Back cover
Size including margin: 230 x 297 mm
4-colour price 3570 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 2200 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 2200 €
1/4
Position: Not specified
Size including margin: 61 x 297 mm
4-colour price 1620 €
1/4
Position: Not specified
Size including margin: 230 x 70 mm
4-colour price 1620 €
1/4
Position: Not specified
Size including margin: 111 x 146 mm
4-colour price 1620 €
Prices doesn't include tax.
Technical data
Size mm | 230 x 297 mm |
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Printing area mm | 230 x 297 mm |
Bleed mm | 5 mm |
Printing process | Offset |
Binding | Saddle-stitching |
Printing house
Printer | PunaMusta Oy , Tampere |
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Technical info / material
Ad material delivery | Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat. |
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Technical data | yrityksille.otavamedia.fi/tekniset tiedot ja hinnat |
Readers: 181 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Kotiliesi Käsityö Readers % |
Kotiliesi Käsityö Amount of readers |
|
Readership (KMT 2023) | 181 000 | |||
Total reach | 0 | |||
Sex | Women | 51 | 95 | 171 950 |
Men | 49 | 5 | 9 050 | |
Native language | Finnish | 95 | 97 | 175 570 |
Swedish | 5 | 3 | 5 430 | |
Age | 15-24 y | 13 | 5 | 9 050 |
25-34 y | 14 | 9 | 16 290 | |
35-44 y | 14 | 8 | 14 480 | |
45-54 y | 14 | 12 | 21 720 | |
55-64 y | 16 | 19 | 34 390 | |
65+ y | 29 | 47 | 85 070 | |
Gender + age | Female 15-29 years | 10 | 9 | 16 290 |
Female 30-49 years | 14 | 18 | 32 580 | |
Female 50+ years | 28 | 68 | 123 080 | |
Male 15-29 years | 10 | 1 | 1 810 | |
Male 30-49 years | 14 | 1 | 1 810 | |
Male 50+ years | 24 | 3 | 5 430 | |
Household position | Lives at home with parents | 7 | 3 | 5 430 |
Lives alone | 28 | 32 | 57 920 | |
Lives with spouse | 37 | 42 | 76 020 | |
Lives with spouse and children | 24 | 19 | 34 390 | |
Single parent | 2 | 3 | 5 430 | |
Other | 3 | 2 | 3 620 | |
Grandchildren under 18 years of age | Yes | 21 | 28 | 50 680 |
No | 38 | 49 | 88 690 | |
No answer (under 45 year olds) | 41 | 23 | 41 630 | |
Profession | Top Management | 4 | 3 | 5 430 |
white-collar worker, higher-level | 16 | 13 | 23 530 | |
White-collar worker | 12 | 14 | 25 340 | |
Worker | 10 | 5 | 9 050 | |
Farmer | 1 | 1 | 1 810 | |
Other entrepreneur | 3 | 2 | 3 620 | |
Pensioner | 31 | 49 | 88 690 | |
Student, pupil | 11 | 6 | 10 860 | |
Homewife, home dad | 0 | 0 | 0 | |
Unemployed | 2 | 2 | 3 620 | |
Other | 6 | 4 | 7 240 | |
No answer | 3 | 2 | 3 620 | |
Education | Elementary school | 5 | 8 | 14 480 |
Secondary school | 7 | 8 | 14 480 | |
Vocational | 28 | 27 | 48 870 | |
High school | 14 | 12 | 21 720 | |
University of Applied Sciences | 19 | 17 | 30 770 | |
University | 27 | 25 | 45 250 | |
Something else | 2 | 2 | 3 620 | |
Size of the household | 1 pers | 28 | 31 | 56 110 |
2 pers | 38 | 45 | 81 450 | |
3 pers | 14 | 10 | 18 100 | |
4 pers | 12 | 8 | 14 480 | |
5+ pers | 7 | 5 | 9 050 | |
Household income (gross) | Below 20 000 € /y | 11 | 12 | 21 720 |
20 000 - 35 000 € /y | 19 | 26 | 47 060 | |
35 001 - 50 000 € /y | 20 | 20 | 36 200 | |
50 001 - 85 000 € /y | 22 | 19 | 34 390 | |
85 001 - 100 000 € /y | 7 | 5 | 9 050 | |
Over 100 000 € /y | 9 | 4 | 7 240 | |
Don't want to tell | 5 | 7 | 12 670 | |
Can't say / No answer | 7 | 6 | 10 860 | |
Decision-maker in grocery purchases | Yes | 93 | 96 | 173 760 |
Don't know | 7 | 3 | 5 430 | |
Can not say | 1 | 1 | 1 810 | |
Housing | Apartment | 32 | 30 | 54 300 |
Row house or semi-detached house | 15 | 15 | 27 150 | |
Detached house | 47 | 48 | 86 880 | |
Farm | 4 | 5 | 9 050 | |
Something else | 1 | 1 | 1 810 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 80 | 144 800 |
Rented residence | 20 | 15 | 27 150 | |
Right of residence apartment | 2 | 4 | 7 240 | |
Something else | 1 | 1 | 1 810 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 41 | 74 210 |
No | 59 | 58 | 104 980 | |
Can not say | 1 | 1 | 1 810 | |
Using AdBlocker or similar application | Yes | 19 | 9 | 16 290 |
No | 76 | 83 | 150 230 | |
Can not say | 5 | 8 | 14 480 | |
Number of cars in household | One car | 45 | 52 | 94 120 |
Two cars | 32 | 28 | 50 680 | |
Three or more cars | 10 | 7 | 12 670 | |
No car | 14 | 13 | 23 530 | |
PUUTTUU | PUUTTUU | 22 | 23 | 41 630 |
PUUTTUU | 67 | 62 | 112 220 | |
PUUTTUU | 4 | 1 | 1 810 | |
PUUTTUU | 8 | 7 | 12 670 | |
PUUTTUU | 2 | 2 | 3 620 | |
PUUTTUU | 8 | 11 | 19 910 | |
PUUTTUU | 5 | 7 | 12 670 | |
Advertising ban at the door / mailbox | Yes | 24 | 16 | 28 960 |
No | 76 | 84 | 152 040 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 41 | 74 210 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 810 | |
Retired | 31 | 49 | 88 690 | |
Unemployed / laid off | 2 | 2 | 3 620 | |
Schoolboy or student | 11 | 6 | 10 860 | |
Housewife or father | 0 | 0 | 0 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 810 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 19 | 34 390 |
No | 25 | 21 | 38 010 | |
Can't say / No answer | 50 | 61 | 110 410 | |
Health services used in the household | Public health services | 85 | 90 | 162 900 |
Employer - funded health care services | 49 | 38 | 68 780 | |
Private, self-funded healthcare services | 39 | 45 | 81 450 | |
Private health insurance services | 22 | 15 | 27 150 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 1 | 1 810 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 13 | 23 530 |
Turku or Tampere | 8 | 8 | 14 480 | |
Oulu | 4 | 4 | 7 240 | |
70 000 - 150 000 inhabitants town | 13 | 14 | 25 340 | |
Urban municipality | 27 | 27 | 48 870 | |
Conurbation | 16 | 17 | 30 770 | |
Countryside | 13 | 16 | 28 960 | |
Pets in household | Cat | 17 | 15 | 27 150 |
Dog | 26 | 25 | 45 250 | |
Some other pet | 5 | 6 | 10 860 | |
No pets | 59 | 62 | 112 220 | |
Family with kids | Yes | 32 | 24 | 43 440 |
No | 68 | 76 | 137 560 | |
Use of glasses or contact lenses | Yes | 67 | 80 | 144 800 |
No | 33 | 20 | 36 200 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 23 | 41 630 |
5-6 days a week | 4 | 5 | 9 050 | |
1-4 days a week | 26 | 32 | 57 920 | |
Monthly | 24 | 25 | 45 250 | |
Rarely | 23 | 14 | 25 340 | |
Never | 7 | 2 | 3 620 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 20 | 36 200 |
5-6 days a week | 5 | 5 | 9 050 | |
1-4 days a week | 19 | 19 | 34 390 | |
Monthly | 15 | 14 | 25 340 | |
Rarely | 24 | 25 | 45 250 | |
Never | 14 | 16 | 28 960 | |
Can not say | 1 | 1 | 1 810 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 40 | 72 400 |
5-6 days a week | 4 | 5 | 9 050 | |
1-4 days a week | 23 | 26 | 47 060 | |
Monthly | 13 | 12 | 21 720 | |
Rarely | 21 | 15 | 27 150 | |
Never | 7 | 2 | 3 620 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 48 | 86 880 |
5-6 days a week | 9 | 10 | 18 100 | |
1-4 days a week | 16 | 16 | 28 960 | |
Monthly | 6 | 6 | 10 860 | |
Rarely | 9 | 11 | 19 910 | |
Never | 6 | 8 | 14 480 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 8 | 14 480 |
5-6 days a week | 4 | 5 | 9 050 | |
1-4 days a week | 44 | 51 | 92 310 | |
Monthly | 17 | 16 | 28 960 | |
Rarely | 20 | 15 | 27 150 | |
Never | 9 | 5 | 9 050 | |
Can not say | 1 | 0 | 0 | |
The frequency of watching: Free online TV services | Daily | 15 | 17 | 30 770 |
5-6 days a week | 9 | 11 | 19 910 | |
1-4 days a week | 30 | 28 | 50 680 | |
Monthly | 23 | 22 | 39 820 | |
Rarely | 15 | 13 | 23 530 | |
Never | 7 | 9 | 16 290 | |
Can not say | 1 | 1 | 1 810 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 21 720 |
5-6 days a week | 10 | 7 | 12 670 | |
1-4 days a week | 22 | 19 | 34 390 | |
Monthly | 10 | 8 | 14 480 | |
Rarely | 11 | 11 | 19 910 | |
Never | 31 | 43 | 77 830 | |
Can not say | 0 | 1 | 1 810 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 58 | 104 980 |
5-6 days a week | 9 | 10 | 18 100 | |
1-4 days a week | 19 | 14 | 25 340 | |
Monthly | 11 | 8 | 14 480 | |
Rarely | 12 | 7 | 12 670 | |
Never | 3 | 2 | 3 620 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 41 | 74 210 |
5-6 days a week | 12 | 13 | 23 530 | |
1-4 days a week | 22 | 20 | 36 200 | |
Monthly | 11 | 9 | 16 290 | |
Rarely | 12 | 10 | 18 100 | |
Never | 7 | 7 | 12 670 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 30 | 54 300 |
5-6 days a week | 7 | 7 | 12 670 | |
1-4 days a week | 16 | 13 | 23 530 | |
Monthly | 13 | 10 | 18 100 | |
Rarely | 26 | 26 | 47 060 | |
Never | 16 | 13 | 23 530 | |
Can not say | 1 | 1 | 1 810 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 15 | 27 150 |
5-6 days a week | 10 | 8 | 14 480 | |
1-4 days a week | 21 | 17 | 30 770 | |
Monthly | 14 | 14 | 25 340 | |
Rarely | 21 | 24 | 43 440 | |
Never | 16 | 22 | 39 820 | |
Can not say | 1 | 1 | 1 810 | |
The frequency of listening: Podcasts | Daily | 4 | 2 | 3 620 |
5-6 days a week | 3 | 2 | 3 620 | |
1-4 days a week | 9 | 6 | 10 860 | |
Monthly | 13 | 12 | 21 720 | |
Rarely | 28 | 26 | 47 060 | |
Never | 41 | 49 | 88 690 | |
Can not say | 2 | 3 | 5 430 | |
User frequency and following: Social media | Daily | 57 | 57 | 103 170 |
5-6 days a week | 7 | 8 | 14 480 | |
1-4 days a week | 8 | 8 | 14 480 | |
Monthly | 3 | 2 | 3 620 | |
Rarely | 6 | 5 | 9 050 | |
Never | 19 | 21 | 38 010 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 8 | 14 480 |
5-6 days a week | 5 | 3 | 5 430 | |
1-4 days a week | 11 | 7 | 12 670 | |
Monthly | 8 | 8 | 14 480 | |
Rarely | 22 | 25 | 45 250 | |
Never | 40 | 48 | 86 880 | |
Can not say | 1 | 1 | 1 810 | |
User frequency: Instant messaging | Daily | 68 | 63 | 114 030 |
5-6 days a week | 9 | 9 | 16 290 | |
1-4 days a week | 10 | 10 | 18 100 | |
Monthly | 3 | 3 | 5 430 | |
Rarely | 3 | 4 | 7 240 | |
Never | 8 | 11 | 19 910 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 68 | 123 080 |
No | 41 | 31 | 56 110 | |
Can not say | 1 | 0 | 0 | |
I tend to buy tabloids | Yes | 8 | 13 | 23 530 |
No | 90 | 85 | 153 850 | |
Can not say | 2 | 2 | 3 620 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 55 | 99 550 |
No | 52 | 45 | 81 450 | |
Can not say | 2 | 1 | 1 810 | |
I tend to buy single copy magazines | Yes | 17 | 27 | 48 870 |
No | 81 | 70 | 126 700 | |
Can not say | 2 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 13 | 20 | 36 200 |
PUUTTUU | 5 | 7 | 12 670 | |
PUUTTUU | 7 | 8 | 14 480 | |
PUUTTUU | 15 | 12 | 21 720 | |
PUUTTUU | 8 | 5 | 9 050 | |
PUUTTUU | 7 | 2 | 3 620 | |
PUUTTUU | 10 | 6 | 10 860 | |
PUUTTUU | 6 | 7 | 12 670 | |
PUUTTUU | 9 | 8 | 14 480 | |
PUUTTUU | 9 | 9 | 16 290 | |
PUUTTUU | 4 | 7 | 12 670 | |
PUUTTUU | 5 | 5 | 9 050 | |
PUUTTUU | 13 | 16 | 28 960 | |
PUUTTUU | 8 | 12 | 21 720 | |
PUUTTUU | 13 | 8 | 14 480 | |
PUUTTUU | 7 | 15 | 27 150 | |
PUUTTUU | 8 | 4 | 7 240 | |
PUUTTUU | 3 | 2 | 3 620 | |
PUUTTUU | 56 | 57 | 103 170 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 60 | 108 600 |
PUUTTUU | 40 | 38 | 68 780 | |
PUUTTUU | 2 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 87 | 89 | 161 090 |
PUUTTUU | 11 | 10 | 18 100 | |
PUUTTUU | 1 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 73 | 79 | 142 990 |
PUUTTUU | 25 | 19 | 34 390 | |
PUUTTUU | 2 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 81 | 80 | 144 800 |
PUUTTUU | 18 | 18 | 32 580 | |
PUUTTUU | 2 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 57 | 57 | 103 170 |
PUUTTUU | 41 | 41 | 74 210 | |
PUUTTUU | 1 | 1 | 1 810 | |
PUUTTUU | PUUTTUU | 30 | 26 | 47 060 |
PUUTTUU | 63 | 65 | 117 650 | |
PUUTTUU | 7 | 9 | 16 290 | |
PUUTTUU | PUUTTUU | 84 | 91 | 164 710 |
PUUTTUU | 15 | 9 | 16 290 | |
PUUTTUU | 1 | 1 | 1 810 | |
PUUTTUU | PUUTTUU | 41 | 40 | 72 400 |
PUUTTUU | 57 | 57 | 103 170 | |
PUUTTUU | 2 | 3 | 5 430 | |
PUUTTUU | PUUTTUU | 86 | 89 | 161 090 |
PUUTTUU | 14 | 10 | 18 100 | |
PUUTTUU | 1 | 1 | 1 810 | |
PUUTTUU | PUUTTUU | 30 | 29 | 52 490 |
PUUTTUU | 65 | 65 | 117 650 | |
PUUTTUU | 5 | 6 | 10 860 | |
PUUTTUU | PUUTTUU | 39 | 38 | 68 780 |
PUUTTUU | 60 | 59 | 106 790 | |
PUUTTUU | 1 | 2 | 3 620 | |
PUUTTUU | PUUTTUU | 67 | 76 | 137 560 |
PUUTTUU | 30 | 21 | 38 010 | |
PUUTTUU | 3 | 3 | 5 430 | |
PUUTTUU | PUUTTUU | 67 | 78 | 141 180 |
PUUTTUU | 31 | 19 | 34 390 | |
PUUTTUU | 3 | 3 | 5 430 | |
PUUTTUU | PUUTTUU | 67 | 67 | 121 270 |
PUUTTUU | 30 | 30 | 54 300 | |
PUUTTUU | 2 | 3 | 5 430 |
Kotiliesi Käsityö magazine's reader profile / Source NRS 2023