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Kotimaa

Kotimaa is the only religious national weekly newspaper in Finland. Its articles and commentary are underpinned by religion, primarily Finnish Lutheranism, but also cover other Christian churches and trends. Kotimaa dares to dig deep into the fundamental issues of human life, even when other media might settle on just scratching the surface.

Magazine's website: https://www.kotimaa24.fi/kotimaa-lehti/

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Kotimaa Oy
Contact person Kati Kinnunen
040 751 7337
040 751 7337
kati.kinnunen@kotimaa.fi
Www www.kotimaa.fi
Contact person Pirjo Teva
040 680 4057
040 680 4057
pirjo.teva@kotimaa.fi
Www www.kotimaa.fi
Contact person Juha Kurvinen
040 665 5983
040 665 5983
juha.kurvinen@kotimaa.fi
Www www.kotimaa.fi

Contact info

Publisher Kotimaa Oy
Visiting address Porkkalankatu 7, 2. krs
00180 Helsinki
Postal address PL 279
00181 Helsinki
Magazine's email toimitus@kotimaa.fi
Päätoimittaja Mari Teinilä

Circulation or copies

Copies 23000
Issues per year 48

Readership

Readership 61 000
Total reach 93 000
How many times read 2.1
Minutes of reading 55 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 08.01.2021 29.12.2020 29.12.2020 Thema: PRO 1 - Lapset kirkossa
2 15.01.2021 08.01.2021 08.01.2021
3 22.01.2021 15.01.2021 15.01.2021
4 29.01.2021 22.01.2021 22.01.2021 Thema: Opetus ja kasvatus, uskonnonopettaja
5 05.02.2021 29.01.2021 29.01.2021 Thema: PRO 2 - Työntek än hengellinen identitee i
6 12.02.2021 05.02.2021 05.02.2021
7 19.02.2021 12.02.2021 12.02.2021 Thema: Kokous ja leiri, valmennuskurssit ja koulutukset
8 26.02.2021 19.02.2021 19.02.2021
9 05.03.2021 26.02.2021 26.02.2021 Thema: PRO 3 - Jumalanpalvelus
10 12.03.2021 05.03.2021 05.03.2021
11 19.03.2021 12.03.2021 12.03.2021
12 - 13 26.03.2021 19.03.2021 19.03.2021 Thema: Pääsiäisen tuplanumero
14 09.04.2021 01.04.2021 01.04.2021 Thema: PRO 4 - Nuorisotyö nyt
15 16.04.2021 09.04.2021 09.04.2021 Thema: Häät
16 23.04.2021 16.04.2021 16.04.2021
17 30.04.2021 23.04.2021 23.04.2021
18 07.05.2021 30.04.2021 30.04.2021 Thema: PRO 5 - Ruoka
19 12.05.2021 06.05.2021 06.05.2021 Thema: Oulu-teemanumero
20 21.05.2021 12.05.2021 12.05.2021 Thema: Kesämenot (jaossa Kirkkopäivillä)
21 28.05.2021 21.05.2021 21.05.2021
22 04.06.2021 28.05.2021 28.05.2021 Thema: PRO 6 - Kesätöissä kirkossa
23 11.06.2021 03.06.2021 03.06.2021
24 18.06.2021 10.06.2021 10.06.2021
25 24.06.2021 17.06.2021 17.06.2021 Thema: Juhannus
26 02.07.2021 24.06.2021 24.06.2021 Thema: Kesäjuhlat, Pohjanmaa-numero
27 - 28 09.07.2021 02.07.2021 02.07.2021 Thema: Kesän tuplanumero
29 23.07.2021 16.07.2021 16.07.2021
30 30.07.2021 23.07.2021 23.07.2021
31 06.08.2021 30.07.2021 30.07.2021
32 13.08.2021 06.08.2021 06.08.2021
33 20.08.2021 13.08.2021 13.08.2021 Thema: Kiinteistö ja turvallisuus
34 27.08.2021 20.08.2021 20.08.2021
35 03.09.2021 27.08.2021 27.08.2021 Thema: PRO 7 - Työssä jaksaminen
36 10.09.2021 03.09.2021 03.09.2021 Thema: Kokous ja leiri, valmennuskurssit ja koulutukset
37 17.09.2021 10.09.2021 10.09.2021
38 24.09.2021 17.09.2021 17.09.2021
39 01.10.2021 24.09.2021 24.09.2021 Thema: Kirjallisuus, Turun kirjamessut
40 08.10.2021 01.10.2021 01.10.2021 Thema: PRO 8 - Virkapukeutuminen
41 15.10.2021 08.10.2021 08.10.2021
42 22.10.2021 15.10.2021 15.10.2021 Thema: Talous
43 29.10.2021 22.10.2021 22.10.2021
44 05.11.2021 29.10.2021 29.10.2021 Thema: PRO 9 - Kuolema
45 12.11.2021 05.11.2021 05.11.2021
46 19.11.2021 12.11.2021 12.11.2021
47 26.11.2021 19.11.2021 19.11.2021 Thema: Adventti
48 03.12.2021 26.11.2021 26.11.2021 Thema: PRO 10 -
49 10.12.2021 03.12.2021 03.12.2021
50 - 51 17.12.2021 10.12.2021 10.12.2021 Thema: Joulun tuplanumero

Advertisement rates

1/1

Position: Not specified

Size including margin: 215 x 298 mm

4-colour price 2800 €

Erikoishinnat: Kysy myös muita ilmoituskokoja, hintoihin lisätään + 24 % alv

1/1

Position: Back cover

Size including margin: 215 x 298 mm

4-colour price 3080 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

1/2

Position: Not specified

Size including margin: 215 x 150 mm

4-colour price 1450 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

1/2

Position: Back cover

Size including margin: 215 x 150 mm

4-colour price 1595 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

105 x 150

Position: Muu

Size including margin: 105 x 150 mm

4-colour price 808 €

Erikoishinnat: sivu 5 määräpaikka, ei muita ilmoituksia samalle sivulle, hintoihin lisätään + 24 % alv

105 x 150

Position: Not specified

Size including margin: 105 x 150 mm

4-colour price 735 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

Info about inserts

Technical data

Size mm 250 x 350 mm
Printing area mm 215 x 298 mm
Number of colums 4
Column width 50 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Botnia Print Oy , Kokkola

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data

Readers: 61 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kotimaa
Readers %
Kotimaa
Amount of readers
SexWomen515935 990
Men494125 010
Age15-24 y1300
25-34 y141610
35-44 y1431 830
45-54 y14116 710
55-64 y16169 760
65+ y296942 090
Gender + ageFemale 15-29 years1000
Female 30-49 years1442 440
Female 50+ years285432 940
Male 15-29 years101610
Male 30-49 years1421 220
Male 50+ years243923 790
Household positionLives at home with parents71610
Lives alone273118 910
Lives with spouse375432 940
Lives with spouse and children23127 320
Single parent221 220
Other31610
ProfessionTop Management421 220
white-collar worker, higher-level1584 880
White-collar worker1374 270
Worker1031 830
Farmer121 220
Other entrepreneur31610
Pensioner317243 920
Student, pupil121610
Homewife, home dad100
Unemployed31610
Other421 220
No answer31610
EducationElementary school695 490
Secondary school774 270
Vocational293018 300
High school1342 440
University of Applied Sciences18137 930
University253521 350
Something else221 220
Size of the household1 pers283420 740
2 pers395131 110
3 pers14106 100
4 pers1242 440
5+ pers721 220
Household income (gross)Below 20 000 € /y13106 100
20 000 - 35 000 € /y214125 010
35 001 - 50 000 € /y201810 980
50 001 - 85 000 € /y211911 590
85 001 - 100 000 € /y642 440
Over 100 000 € /y653 050
Don't want to tell631 830
Can't say / No answer71610
Decision-maker in grocery purchasesYes949457 340
Don't know642 440
Can not say121 220
HousingApartment342917 690
Row house or semi-detached house172213 420
Detached house444426 840
Farm453 050
Something else100
Can not say000
Ownership of housingOwner-occupied residence749054 900
Rented residence2284 880
Right of residence apartment21610
Something else100
Can not say100
Cottage or holiday home in regular useYes415835 380
No584125 010
Can not say121 220
Number of cars in householdOne car466439 040
Two cars302515 250
Three or more cars1053 050
No car1463 660
Advertising ban at the door / mailboxYes24137 930
No768753 070
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer502515 250
Temporarily absent (= time off from work, care or study, maternity leave)11610
Retired317243 920
Unemployed / laid off31610
Schoolboy or student121610
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes23137 930
No25116 710
Can't say / No answer517646 360
Health services used in the householdPublic health services859256 120
Employer - funded health care services492716 470
Private, self-funded healthcare services384426 840
Private health insurance services21137 930
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki1995 490
Turku or Tampere831 830
Oulu453 050
70 000 - 150 000 inhabitants town131810 980
Urban municipality272817 080
Conurbation162012 200
Countryside131710 370
Pets in householdCat17137 930
Dog261911 590
Some other pet521 220
No pets607042 700
Family with kidsYes31169 760
No698451 240
Use of glasses or contact lensesYes688652 460
No32148 540
How often different content is read
The frequency of reading: Print magazinesDaily152716 470
5-6 days a week4148 540
1-4 days a week283420 740
Monthly251710 370
Rarely2184 880
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily20127 320
5-6 days a week563 660
1-4 days a week19169 760
Monthly161911 590
Rarely252012 200
Never132314 030
Can not say131 830
The frequency of reading: Print newspapers or afternoon papersDaily346740 870
5-6 days a week574 270
1-4 days a week23159 150
Monthly1463 660
Rarely1953 050
Never500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily533521 350
5-6 days a week1074 270
1-4 days a week171911 590
Monthly674 270
Rarely9169 760
Never5169 760
Can not say01610
The frequency of reading: Free and free delivery newspapersDaily674 270
5-6 days a week595 490
1-4 days a week425533 550
Monthly18137 930
Rarely20137 930
Never831 830
Can not say11610
The frequency of watching: Free online TV servicesDaily171710 370
5-6 days a week10137 930
1-4 days a week313018 300
Monthly20159 150
Rarely15169 760
Never674 270
Can not say121 220
The frequency of watching: Pay TV and streaming servicesDaily1563 660
5-6 days a week1074 270
1-4 days a week1995 490
Monthly942 440
Rarely11127 320
Never355935 990
Can not say121 220
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily487847 580
5-6 days a week1095 490
1-4 days a week1984 880
Monthly1121 220
Rarely1021 220
Never31610
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385332 330
5-6 days a week13169 760
1-4 days a week23169 760
Monthly963 660
Rarely1042 440
Never753 050
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily244024 400
5-6 days a week774 270
1-4 days a week172515 250
Monthly1184 880
Rarely26148 540
Never1431 830
Can not say121 220
The frequency of listening: Programs of commercial radio channelsDaily18137 930
5-6 days a week1084 880
1-4 days a week231810 980
Monthly13106 100
Rarely202012 200
Never163018 300
Can not say121 220
The frequency of listening: PodcastsDaily31610
5-6 days a week21610
1-4 days a week942 440
Monthly1274 270
Rarely262213 420
Never445835 380
Can not say474 270
User frequency and following: Social mediaDaily564024 400
5-6 days a week631 830
1-4 days a week9148 540
Monthly363 660
Rarely574 270
Never192917 690
Can not say01610
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1131 830
5-6 days a week51610
1-4 days a week1131 830
Monthly874 270
Rarely242414 640
Never406036 600
Can not say121 220
User frequency: Instant messaging Daily643521 350
5-6 days a week10137 930
1-4 days a week10159 150
Monthly495 490
Rarely353 050
Never92112 810
Can not say131 830
A paid Finnish newspaper is subscribed to my household (print or digital)Yes598149 410
No401911 590
Can not say100
I tend to buy tabloidsYes9137 930
No898551 850
Can not say11610
A paid Finnish magazine is subscribed to my household (print or digital)Yes506841 480
No493018 300
Can not say221 220
I tend to buy single copy magazinesYes182112 810
No807746 970
Can not say21610

Kotimaa magazine's reader profile / Source NRS 2021

Terms of delivery

4. Alennukset:
Toistoalennus 20 % (ilmoitus muuttumattomana, varaukset samanaikaisesti) Pakettialennukset 2 lehteä 20 % Mainos- ja mediatoimistot 15 % 3 lehteä 25 % Vaihtoilmoitukset 15 % Pakettialennuksen kanssa ei tule toistoalennusta.

5. Reklamaatiot:
Muistutus virheellisestä ilmoituksesta on tehtävä viimeistään kahdeksan vuorokauden kuluessa ilmoituspäivästä lukien. Lehti ei vastaa ilmoittajalle mahdollisesti aiheutuvasta vahingosta, jos hyväksyttyä ilmoitusta ei tuotannollisista tai vastaavista syistä julkaista määrättynä päivänä.

6. Ilmoituksen peruuttaminen:
Ilmoitusten peruutukset on tehtävä ennen sisäänjättöaikoja. Sisäänjättöajan jälkeen peruutetuista ilmoituksista veloitamme 50 % ilmoitushinnasta. Laista, asetuksista tai viranomaisten toimenpiteistä aiheutuvat kustannuslisäykset korottavat hintoja vastaavasti määräysten voimaantulohetkestä lukien. Korotukset koskevat myös jo tehtyjä ilmoitusvarauksia.

7. Lehden vastuu ilmoituksesta:
Lehden vastuu ilmoituksen julkaisemisesta rajoittuu ilmoituksesta maksetun määrän palauttamiseen.

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.