Finnish Magazine Rate Cards

Kotimaa

Kotimaa magazine invites you to read and converse about the church’s interesting and sometimes even controversial topics. The magazine also offers the church’s perspective to the Finnish society. Alongside current events and topics, Kotimaa includes interesting people, who share their stories honestly and passionately. The Liturgical year and everyday faith are always present in the magazine. Kotimaa is published 45 times a year.

Magazine's website: https://www.kotimaa.fi/ Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Sacrum-Kotimaa Oy
Contact person	Kati Kinnunen 040 751 7337 kati.kinnunen@kotimaa.fi
Www	https://www.kotimaa.fi/
Contact person	Pirjo Teva 040 680 4057 pirjo.teva@kotimaa.fi
Www	https://www.kotimaa.fi/
Contact person	Juha Kurvinen 040 665 5983 juha.kurvinen@kotimaa.fi
Www	https://www.kotimaa.fi/

Contact info

Publisher	Sacrum-Kotimaa Oy
Visiting address	Eteläranta 8 00130 Helsinki
Postal address	PL 279 00131 Helsinki
Magazine's email	toimitus@kotimaa.fi
Päätoimittaja	Freija Özcan

Circulation or copies

Copies	23000
Issues per year	48

Readership

Readership	53 000
Total reach	80 000
How many times read	1.9
Minutes of reading	59 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1 - 2	13.01.2023	15.01.2023	15.01.2023
3	20.01.2023	13.01.2023	13.01.2023		Thema: Matkustaminen
4	27.01.2023	20.01.2023	20.01.2023
5	03.02.2023	27.01.2023	27.01.2023		Thema: PRO 1 - Luottamushenkilöt
6	10.02.2023	03.02.2023	03.02.2023
7	17.02.2023	10.02.2023	10.02.2023		Thema: Kokous-, kurssi- ja leiritilat
8	24.02.2023	17.02.2023	17.02.2023
9	03.03.2023	24.02.2023	24.02.2023
10	10.03.2023	03.03.2023	03.03.2023
11	17.03.2023	10.03.2023	10.03.2023
12	24.03.2023	17.03.2023	17.03.2023		Thema: PRO 2 - Kirkon kv-työ
13 - 14	31.03.2023	24.03.2023	24.03.2023		Thema: Pääsiäisen tuplanumero
15	14.04.2023	06.04.2023	06.04.2023
16	21.04.2023	13.04.2023	13.04.2023
17	28.04.2023	20.04.2023	20.04.2023
18	05.05.2023	26.04.2023	26.04.2023
19	12.05.2023	04.05.2023	04.05.2023
20	19.05.2023	10.05.2023	10.05.2023		Thema: Kesä 2023 menovinkit
21	26.05.2023	17.05.2023	17.05.2023		Thema: Verkko ja some
22	02.06.2023	25.05.2023	25.05.2023
23	09.06.2023	01.06.2023	01.06.2023
24	16.06.2023	08.06.2023	08.06.2023
25 - 26	22.06.2023	14.06.2023	14.06.2023		Thema: Juhannus
27 - 28	07.07.2023	29.06.2023	29.06.2023		Thema: Suviseurat ja Evankeliumijuhla
29 - 30	21.07.2023	13.07.2023	13.07.2023
31	04.08.2023	27.07.2023	27.07.2023
32	11.08.2023	03.08.2023	03.08.2023
33	18.08.2023	10.08.2023	10.08.2023
34	25.08.2023	17.08.2023	17.08.2023
35	01.09.2023	24.08.2023	24.08.2023
36	08.09.2023	31.08.2023	31.08.2023
37	15.09.2023	07.09.2023	07.09.2023
38	22.09.2023	14.09.2023	14.09.2023		Thema: Kokous-, kurssi- ja leiritilat
39	29.09.2023	21.09.2023	21.09.2023		Thema: Mikkelinpäivä, enkelit, lapset
40	06.10.2023	28.09.2023	28.09.2023
41	13.10.2023	05.10.2023	05.10.2023
42	20.10.2023	12.10.2023	12.10.2023
43	27.10.2023	19.10.2023	19.10.2023		Thema: Työntekijöiden koulutus
44	03.11.2023	26.10.2023	26.10.2023
45	10.11.2023	02.11.2023	02.11.2023
46	17.11.2023	09.11.2023	09.11.2023
47	24.11.2023	16.11.2023	16.11.2023		Thema: Lapsityö
48	01.12.2023	23.11.2023	23.11.2023		Thema: Adventti ja itsenäisyys
49	08.12.2023	29.11.2023	29.11.2023
50 - 51	15.12.2023	07.12.2023	07.12.2023		Thema: Joulunumero

Advertisement rates

1/1

Position: Not specified

Size including margin: 215 x 298 mm

4-colour price 2800 €

Erikoishinnat: Kysy myös muita ilmoituskokoja, hintoihin lisätään + 24 % alv

1/1

Position: Back cover

Size including margin: 215 x 298 mm

4-colour price 3080 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

1/2

Position: Not specified

Size including margin: 215 x 150 mm

4-colour price 1450 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

1/2

Position: Back cover

Size including margin: 215 x 150 mm

4-colour price 1595 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

105 x 150

Position: Muu

Size including margin: 105 x 150 mm

4-colour price 808 €

Erikoishinnat: sivu 5 määräpaikka, ei muita ilmoituksia samalle sivulle, hintoihin lisätään + 24 % alv

105 x 150

Position: Not specified

Size including margin: 105 x 150 mm

4-colour price 735 €

Erikoishinnat: Hintoihin lisätään + 24 % alv

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	250 x 350 mm
Printing area mm	215 x 298 mm
Number of colums	4
Column width	50 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Botnia Print Oy , Kokkola

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data

Readers: 53 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kotimaa Readers %	Kotimaa Amount of readers
Readership (KMT 2023)	53 000
Total reach	80 000
Sex	Women	51	63	33 390
Sex	Men	49	37	19 610

Native language	Finnish	95	99	52 470
Native language	Swedish	5	1	530

Age	15-24 y	13	2	1 060
	25-34 y	14	2	1 060
	35-44 y	14	6	3 180
	45-54 y	14	7	3 710
	55-64 y	16	16	8 480
	65+ y	29	67	35 510

Gender + age	Female 15-29 years	10	1	530
	Female 30-49 years	14	4	2 120
	Female 50+ years	28	57	30 210
	Male 15-29 years	10	1	530
	Male 30-49 years	14	7	3 710
	Male 50+ years	24	30	15 900

Household position	Lives at home with parents	7	1	530
	Lives alone	28	29	15 370
	Lives with spouse	37	55	29 150
	Lives with spouse and children	24	12	6 360
	Single parent	2	1	530
	Other	3	3	1 590

Grandchildren under 18 years of age	Yes	21	39	20 670
	No	38	52	27 560
	No answer (under 45 year olds)	41	10	5 300

Profession	Top Management	4	2	1 060
	white-collar worker, higher-level	16	9	4 770
	White-collar worker	12	7	3 710
	Worker	10	4	2 120
	Farmer	1	1	530
	Other entrepreneur	3	2	1 060
	Pensioner	31	68	36 040
	Student, pupil	11	2	1 060
	Homewife, home dad	0	0	0
	Unemployed	2	1	530
	Other	6	3	1 590
	No answer	3	1	530

Education	Elementary school	5	4	2 120
	Secondary school	7	6	3 180
	Vocational	28	21	11 130
	High school	14	9	4 770
	University of Applied Sciences	19	17	9 010
	University	27	42	22 260
	Something else	2	2	1 060

Size of the household	1 pers	28	29	15 370
	2 pers	38	55	29 150
	3 pers	14	8	4 240
	4 pers	12	4	2 120
	5+ pers	7	4	2 120

Household income (gross)	Below 20 000 € /y	11	9	4 770
	20 000 - 35 000 € /y	19	21	11 130
	35 001 - 50 000 € /y	20	26	13 780
	50 001 - 85 000 € /y	22	26	13 780
	85 001 - 100 000 € /y	7	7	3 710
	Over 100 000 € /y	9	5	2 650
	Don't want to tell	5	5	2 650
	Can't say / No answer	7	1	530

Decision-maker in grocery purchases	Yes	93	93	49 290
	Don't know	7	6	3 180
	Can not say	1	1	530

Housing	Apartment	32	24	12 720
	Row house or semi-detached house	15	14	7 420
	Detached house	47	54	28 620
	Farm	4	7	3 710
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	88	46 640
	Rented residence	20	9	4 770
	Right of residence apartment	2	3	1 590
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	52	27 560
	No	59	47	24 910
	Can not say	1	1	530

Using AdBlocker or similar application	Yes	19	8	4 240
	No	76	87	46 110
	Can not say	5	5	2 650

Number of cars in household	One car	45	54	28 620
	Two cars	32	31	16 430
	Three or more cars	10	8	4 240
	No car	14	6	3 180

PUUTTUU	PUUTTUU	22	30	15 900
	PUUTTUU	67	64	33 920
	PUUTTUU	4	1	530
	PUUTTUU	8	7	3 710
	PUUTTUU	2	2	1 060
	PUUTTUU	8	5	2 650
	PUUTTUU	5	5	2 650

Advertising ban at the door / mailbox	Yes	24	11	5 830
	No	76	88	46 640
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	28	14 840
	Temporarily absent (= time off from work, care or study, maternity leave)	1	0	0
	Retired	31	68	36 040
	Unemployed / laid off	2	1	530
	Schoolboy or student	11	2	1 060
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	530
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	16	8 480
	No	25	13	6 890
	Can't say / No answer	50	71	37 630

Health services used in the household	Public health services	85	89	47 170
	Employer - funded health care services	49	24	12 720
	Private, self-funded healthcare services	39	58	30 740
	Private health insurance services	22	9	4 770
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	10	5 300
	Turku or Tampere	8	6	3 180
	Oulu	4	3	1 590
	70 000 - 150 000 inhabitants town	13	15	7 950
	Urban municipality	27	32	16 960
	Conurbation	16	18	9 540
	Countryside	13	17	9 010

Pets in household	Cat	17	9	4 770
	Dog	26	19	10 070
	Some other pet	5	4	2 120
	No pets	59	72	38 160

Family with kids	Yes	32	15	7 950
Family with kids	No	68	85	45 050

Use of glasses or contact lenses	Yes	67	84	44 520
Use of glasses or contact lenses	No	33	16	8 480
How often different content is read
The frequency of reading: Print magazines	Daily	15	40	21 200
	5-6 days a week	4	9	4 770
	1-4 days a week	26	32	16 960
	Monthly	24	11	5 830
	Rarely	23	9	4 770
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	24	12 720
	5-6 days a week	5	3	1 590
	1-4 days a week	19	14	7 420
	Monthly	15	11	5 830
	Rarely	24	33	17 490
	Never	14	15	7 950
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	67	35 510
	5-6 days a week	4	7	3 710
	1-4 days a week	23	14	7 420
	Monthly	13	5	2 650
	Rarely	21	7	3 710
	Never	7	1	530
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	44	23 320
	5-6 days a week	9	9	4 770
	1-4 days a week	16	16	8 480
	Monthly	6	6	3 180
	Rarely	9	15	7 950
	Never	6	10	5 300
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	3 710
	5-6 days a week	4	5	2 650
	1-4 days a week	44	53	28 090
	Monthly	17	19	10 070
	Rarely	20	12	6 360
	Never	9	5	2 650
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	14	7 420
	5-6 days a week	9	12	6 360
	1-4 days a week	30	31	16 430
	Monthly	23	18	9 540
	Rarely	15	15	7 950
	Never	7	8	4 240
	Can not say	1	1	530

The frequency of watching: Pay TV and streaming services	Daily	16	7	3 710
	5-6 days a week	10	4	2 120
	1-4 days a week	22	17	9 010
	Monthly	10	7	3 710
	Rarely	11	10	5 300
	Never	31	54	28 620
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	71	37 630
	5-6 days a week	9	10	5 300
	1-4 days a week	19	11	5 830
	Monthly	11	5	2 650
	Rarely	12	2	1 060
	Never	3	1	530
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	25 440
	5-6 days a week	12	14	7 420
	1-4 days a week	22	15	7 950
	Monthly	11	10	5 300
	Rarely	12	5	2 650
	Never	7	6	3 180
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	47	24 910
	5-6 days a week	7	10	5 300
	1-4 days a week	16	14	7 420
	Monthly	13	6	3 180
	Rarely	26	16	8 480
	Never	16	8	4 240
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	11	5 830
	5-6 days a week	10	7	3 710
	1-4 days a week	21	18	9 540
	Monthly	14	16	8 480
	Rarely	21	23	12 190
	Never	16	25	13 250
	Can not say	1	0	0

The frequency of listening: Podcasts	Daily	4	2	1 060
	5-6 days a week	3	3	1 590
	1-4 days a week	9	3	1 590
	Monthly	13	8	4 240
	Rarely	28	24	12 720
	Never	41	56	29 680
	Can not say	2	4	2 120

User frequency and following: Social media	Daily	57	43	22 790
	5-6 days a week	7	7	3 710
	1-4 days a week	8	9	4 770
	Monthly	3	3	1 590
	Rarely	6	7	3 710
	Never	19	30	15 900
	Can not say	0	1	530

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	4	2 120
	5-6 days a week	5	2	1 060
	1-4 days a week	11	6	3 180
	Monthly	8	9	4 770
	Rarely	22	24	12 720
	Never	40	54	28 620
	Can not say	1	1	530

User frequency: Instant messaging	Daily	68	50	26 500
	5-6 days a week	9	14	7 420
	1-4 days a week	10	15	7 950
	Monthly	3	4	2 120
	Rarely	3	3	1 590
	Never	8	14	7 420
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	83	43 990
	No	41	16	8 480
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	13	6 890
	No	90	83	43 990
	Can not say	2	4	2 120

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	75	39 750
	No	52	25	13 250
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	22	11 660
	No	81	76	40 280
	Can not say	2	2	1 060

PUUTTUU	PUUTTUU	13	12	6 360
	PUUTTUU	5	3	1 590
	PUUTTUU	7	9	4 770
	PUUTTUU	15	20	10 600
	PUUTTUU	8	8	4 240
	PUUTTUU	7	4	2 120
	PUUTTUU	10	10	5 300
	PUUTTUU	6	2	1 060
	PUUTTUU	9	7	3 710
	PUUTTUU	9	9	4 770
	PUUTTUU	4	3	1 590
	PUUTTUU	5	4	2 120
	PUUTTUU	13	14	7 420
	PUUTTUU	8	8	4 240
	PUUTTUU	13	8	4 240
	PUUTTUU	7	10	5 300
	PUUTTUU	8	6	3 180
	PUUTTUU	3	3	1 590
	PUUTTUU	56	58	30 740
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	27 030
	PUUTTUU	40	48	25 440
	PUUTTUU	2	1	530

PUUTTUU	PUUTTUU	87	90	47 700
	PUUTTUU	11	9	4 770
	PUUTTUU	1	1	530

PUUTTUU	PUUTTUU	73	78	41 340
	PUUTTUU	25	20	10 600
	PUUTTUU	2	2	1 060

PUUTTUU	PUUTTUU	81	88	46 640
	PUUTTUU	18	11	5 830
	PUUTTUU	2	1	530

PUUTTUU	PUUTTUU	57	56	29 680
	PUUTTUU	41	43	22 790
	PUUTTUU	1	1	530

PUUTTUU	PUUTTUU	30	31	16 430
	PUUTTUU	63	60	31 800
	PUUTTUU	7	10	5 300

PUUTTUU	PUUTTUU	84	93	49 290
	PUUTTUU	15	7	3 710
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	42	22 260
	PUUTTUU	57	57	30 210
	PUUTTUU	2	2	1 060

PUUTTUU	PUUTTUU	86	89	47 170
	PUUTTUU	14	10	5 300
	PUUTTUU	1	1	530

PUUTTUU	PUUTTUU	30	23	12 190
	PUUTTUU	65	75	39 750
	PUUTTUU	5	2	1 060

PUUTTUU	PUUTTUU	39	35	18 550
	PUUTTUU	60	64	33 920
	PUUTTUU	1	1	530

PUUTTUU	PUUTTUU	67	76	40 280
	PUUTTUU	30	22	11 660
	PUUTTUU	3	2	1 060

PUUTTUU	PUUTTUU	67	73	38 690
	PUUTTUU	31	25	13 250
	PUUTTUU	3	2	1 060

PUUTTUU	PUUTTUU	67	64	33 920
	PUUTTUU	30	32	16 960
	PUUTTUU	2	3	1 590

Kotimaa magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kotimaa Readers %	Kotimaa Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	42 400
	Can not say	4	3	1 590
	Negative	18	18	9 540

Attitude towards advertising: Magazines	Positive	77	78	41 340
	Can not say	5	5	2 650
	Negative	19	17	9 010

Attitude towards advertising: Free and local newspapers	Positive	82	82	43 460
	Can not say	5	6	3 180
	Negative	13	12	6 360

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	49	25 970
	Can not say	8	16	8 480
	Negative	37	35	18 550

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	30	15 900
	Can not say	12	23	12 190
	Negative	47	47	24 910

Attitude towards advertising: Blogs	Positive	30	21	11 130
	Can not say	27	46	24 380
	Negative	41	34	18 020

Attitude towards advertising: Newsletters to email	Positive	19	15	7 950
	Can not say	2	4	2 120
	Negative	79	81	42 930

Attitude towards advertising: Other websites	Positive	43	33	17 490
	Can not say	10	18	9 540
	Negative	46	50	26 500

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	48	25 440
	Can not say	3	3	1 590
	Negative	40	49	25 970

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	27	14 310
	Can not say	6	11	5 830
	Negative	53	62	32 860

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	70	37 100
	Can not say	4	5	2 650
	Negative	28	25	13 250

Attitude towards advertising: Out-of-home advertising	Positive	66	57	30 210
	Can not say	6	7	3 710
	Negative	29	35	18 550

Kotimaa magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kotimaa Readers %	Kotimaa Amount of readers
I relax and get inspired by magazines	Agree	77	85	45 050
	Disagree	15	10	5 300
	Can not say	7	4	2 120

I experience pampering moments with magazines	Agree	50	54	28 620
	Disagree	39	35	18 550
	Can not say	10	11	5 830

A professional magazine keeps me up to date on professional matters	Agree	70	81	42 930
	Disagree	17	8	4 240
	Can not say	12	11	5 830

The industry specialty magazine provides information on my hobbies and interests	Agree	81	88	46 640
	Disagree	10	6	3 180
	Can not say	9	6	3 180

Finnish magazines offer reliable comparisons and tests	Agree	68	74	39 220
	Disagree	18	16	8 480
	Can not say	14	10	5 300

Finnish magazines offer reliable product recommendations	Agree	64	67	35 510
	Disagree	21	21	11 130
	Can not say	15	11	5 830

Finnish magazines are of high quality	Agree	81	92	48 760
	Disagree	12	5	2 650
	Can not say	7	3	1 590

I follow important magazines on social media	Agree	32	32	16 960
	Disagree	60	60	31 800
	Can not say	8	7	3 710

I read important magazines from cover to cover	Agree	52	66	34 980
	Disagree	43	31	16 430
	Can not say	5	3	1 590

Ads are part of the content of the magazine	Agree	64	62	32 860
	Disagree	31	36	19 080
	Can not say	5	3	1 590

Ads in magazines make new things familiar	Agree	67	69	36 570
	Disagree	28	28	14 840
	Can not say	6	3	1 590

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	54	28 620
	Disagree	42	43	22 790
	Can not say	6	3	1 590

I have purchased products based on the ad in magazine	Agree	46	48	25 440
	Disagree	49	48	25 440
	Can not say	6	4	2 120

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	63	33 390
	Disagree	35	35	18 550
	Can not say	4	2	1 060

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	40	21 200
	Disagree	55	55	29 150
	Can not say	6	5	2 650

I rely on product recommendations from bloggers and tubers	Agree	21	8	4 240
	Disagree	66	71	37 630
	Can not say	14	21	11 130

Kotimaa magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kotimaa Readers %	Kotimaa Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	21	11 130
	Newspapers	14	28	14 840
	Magazine websites	7	5	2 650
	Newspaper websites	7	4	2 120
	Blogs	2	0	0
	Social media	12	7	3 710
	Other websites	42	35	18 550
	Television	10	9	4 770
	Radio	1	1	530
	Direct mail	10	17	9 010
	None of the above	40	39	20 670

Information sources, consumer electronics and information technology	Print magazines	15	25	13 250
	Newspapers	19	32	16 960
	Magazine websites	10	7	3 710
	Newspaper websites	9	7	3 710
	Blogs	5	1	530
	Social media	23	8	4 240
	Other websites	50	41	21 730
	Television	17	16	8 480
	Radio	3	5	2 650
	Direct mail	36	45	23 850
	None of the above	16	17	9 010

Information sources, beauty care and cosmetics	Print magazines	18	32	16 960
	Newspapers	8	22	11 660
	Magazine websites	9	6	3 180
	Newspaper websites	5	5	2 650
	Blogs	8	3	1 590
	Social media	25	12	6 360
	Other websites	16	13	6 890
	Television	12	18	9 540
	Radio	2	2	1 060
	Direct mail	16	23	12 190
	None of the above	47	42	22 260

Information sources, travel	Print magazines	17	31	16 430
	Newspapers	15	28	14 840
	Magazine websites	10	8	4 240
	Newspaper websites	9	5	2 650
	Blogs	10	3	1 590
	Social media	31	18	9 540
	Other websites	48	41	21 730
	Television	16	18	9 540
	Radio	3	2	1 060
	Direct mail	10	18	9 540
	None of the above	29	30	15 900

Information sources, style and fashion	Print magazines	24	40	21 200
	Newspapers	14	30	15 900
	Magazine websites	12	8	4 240
	Newspaper websites	7	4	2 120
	Blogs	9	2	1 060
	Social media	32	18	9 540
	Other websites	34	29	15 370
	Television	17	15	7 950
	Radio	1	1	530
	Direct mail	25	36	19 080
	None of the above	30	27	14 310

Information sources, building and renovating	Print magazines	20	32	16 960
	Newspapers	16	30	15 900
	Magazine websites	9	7	3 710
	Newspaper websites	7	5	2 650
	Blogs	6	2	1 060
	Social media	20	10	5 300
	Other websites	33	28	14 840
	Television	18	18	9 540
	Radio	2	4	2 120
	Direct mail	28	38	20 140
	None of the above	32	30	15 900

Information sources, food, cooking and baking	Print magazines	37	51	27 030
	Newspapers	28	50	26 500
	Magazine websites	20	11	5 830
	Newspaper websites	17	14	7 420
	Blogs	14	6	3 180
	Social media	38	20	10 600
	Other websites	34	27	14 310
	Television	28	30	15 900
	Radio	6	4	2 120
	Direct mail	26	38	20 140
	None of the above	13	13	6 890

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	13	6 890
	Newspapers	12	24	12 720
	Magazine websites	3	1	530
	Newspaper websites	5	5	2 650
	Blogs	1	0	0
	Social media	10	5	2 650
	Other websites	24	18	9 540
	Television	11	13	6 890
	Radio	2	0	0
	Direct mail	17	27	14 310
	None of the above	52	44	23 320

Information sources, decorating and furniture purchases	Print magazines	24	40	21 200
	Newspapers	16	28	14 840
	Magazine websites	11	8	4 240
	Newspaper websites	7	3	1 590
	Blogs	8	2	1 060
	Social media	26	10	5 300
	Other websites	31	25	13 250
	Television	18	18	9 540
	Radio	1	1	530
	Direct mail	30	37	19 610
	None of the above	27	27	14 310

Information sources, saving and investing	Print magazines	9	18	9 540
	Newspapers	10	18	9 540
	Magazine websites	6	3	1 590
	Newspaper websites	9	7	3 710
	Blogs	6	1	530
	Social media	16	7	3 710
	Other websites	30	24	12 720
	Television	6	6	3 180
	Radio	3	2	1 060
	Direct mail	3	8	4 240
	None of the above	49	50	26 500

Information sources, health and wellbeing products / services	Print magazines	14	26	13 780
	Newspapers	15	29	15 370
	Magazine websites	7	6	3 180
	Newspaper websites	6	4	2 120
	Blogs	5	2	1 060
	Social media	21	14	7 420
	Other websites	37	30	15 900
	Television	12	14	7 420
	Radio	2	2	1 060
	Direct mail	17	23	12 190
	None of the above	38	34	18 020

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	22	11 660
	Newspapers	19	36	19 080
	Magazine websites	7	4	2 120
	Newspaper websites	8	7	3 710
	Blogs	5	1	530
	Social media	22	16	8 480
	Other websites	41	31	16 430
	Television	13	14	7 420
	Radio	1	0	0
	Direct mail	31	37	19 610
	None of the above	29	31	16 430

Kotimaa magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kotimaa Readers %	Kotimaa Amount of readers
PUUTTUU	Cars, motor vehicles	26	17	9 010
	Well-being and health	53	67	35 510
	Charity work	14	38	20 140
	Self development	32	31	16 430
	PUUTTUU	15	22	11 660
	PUUTTUU	17	13	6 890
	PUUTTUU	16	10	5 300
	PUUTTUU	27	44	23 320
	PUUTTUU	55	66	34 980
	PUUTTUU	34	36	19 080
	PUUTTUU	32	56	29 680
	PUUTTUU	26	39	20 670
	PUUTTUU	53	64	33 920
	PUUTTUU	10	7	3 710
	PUUTTUU	22	17	9 010
	PUUTTUU	35	35	18 550
	PUUTTUU	30	19	10 070
	PUUTTUU	56	74	39 220
	PUUTTUU	16	6	3 180
	PUUTTUU	40	54	28 620
	PUUTTUU	33	55	29 150
	PUUTTUU	39	31	16 430
	PUUTTUU	40	36	19 080
	PUUTTUU	40	42	22 260
	PUUTTUU	23	20	10 600
	PUUTTUU	31	30	15 900
	PUUTTUU	36	31	16 430
	PUUTTUU	36	26	13 780
	PUUTTUU	46	37	19 610
	PUUTTUU	11	10	5 300
	PUUTTUU	23	13	6 890
	PUUTTUU	33	40	21 200
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	32	16 960
	Repair and construction products	40	47	24 910
	Domestic appliances	39	44	23 320
	Electronics or IT products	50	44	23 320
	Cars	18	16	8 480
	Clothing and footwear	82	84	44 520
	Eyeglasses, contact lenses or sunglasses	35	43	22 790
	Sports clothing, footwear or equipment	60	48	25 440
	Saving or investing products or services	26	25	13 250
	Cosmetics and beauty products	45	46	24 380
	Mobile phones	31	28	14 840
	Travels	37	31	16 430
	Products and services for health and well-being	58	66	34 980
	None of the above	2	1	530

Intentions to purchase within 12 months	Furniture and furnishings	29	19	10 070
	Repair and construction products	36	33	17 490
	Domestic appliances	20	18	9 540
	Electronics or IT products	28	17	9 010
	Cars	14	10	5 300
	Clothing and footwear	65	61	32 330
	Eyeglasses, contact lenses or sunglasses	27	30	15 900
	Sports clothing, footwear or equipment	43	35	18 550
	Saving or investing products or services	22	16	8 480
	Cosmetics and beauty products	36	35	18 550
	Mobile phones	16	13	6 890
	Travels	41	40	21 200
	Products and services for health and well-being	46	52	27 560
	None of the above	7	5	2 650

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	530
	Buying an apartment	11	10	5 300
	Home renovation	29	29	15 370
	Buying a car	25	17	9 010
	Buying a boat	3	2	1 060
	None of these	50	55	29 150

Will consider switching over the next 12 months	Bank	7	6	3 180
	Insurance company	10	6	3 180
	electric company	18	14	7 420
	Internet Connection	8	6	3 180
	Phone-subscription	12	11	5 830
	None of the above	47	52	27 560
	Can not say	19	22	11 660

Use of extra money	Magazines, books, movies	17	23	12 190
	Eating, drinking, partying in a restaurant	32	22	11 660
	Exercises and sports equipment	26	13	6 890
	Cultural events (eg. concerts, theater, festivals)	33	41	21 730
	Renovation, interior design	25	28	14 840
	Health services and personal well-being	21	28	14 840
	Travel	40	44	23 320
	Consumer electronics and IT equipment, mobile phones	16	6	3 180
	Clothes, shoes and bags	23	16	8 480
	Home services (cleaning and other housekeeping services)	6	13	6 890
	Car, boat, motorcycle	13	13	6 890
	Cosmetics and beauty care	10	7	3 710
	Saving, investing	46	48	25 440
	Other	8	11	5 830
	There is no extra money left after mandatory expenses	8	4	2 120
	Can not say	3	2	1 060
Planning on buying/doing in the next 12 months

Kotimaa magazine's reader profile / Source NRS 2023

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Readers: 53 000 / KMT 2023 Download magazine graphs (PDF)

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