Kotipuutarha
Finnish horticultural magazine for enthusiastic hobby gardeners published by the Horticultural Society in Finland since 1941.
Magazine's website: https://www.kotipuutarha.fi/ Follow us :
Advertisement sales
Advertisement sales | Puutarhaliitto ry |
---|---|
puutarhaliitto@puutarhaliitto.fi | |
Contact person |
Agneta Järvenpää 040 727 4691 agneta.jarvenpaa@puutarhaliitto.fi |
Www | saarsalo.fi |
Advertisement sales | Saarsalo Oy |
---|---|
Phone | 03 212 5225 |
Fax | 03 222 0609 |
info@saarsalo.fi | |
Contact person |
Sanna Mäkinen 041 313 2706 sanna.makinen@saarsalo.fi |
Www | saarsalo.fi |
Contact info
Publisher | Puutarhaliitto ry |
---|---|
Visiting address |
Viljatie 4 C 00700 Helsinki |
Magazine's email | kotipuutarha@puutarhaliitto.fi |
Päätoimittaja | Minna Siltala |
Circulation or copies
Copies | 19000 |
---|---|
Issues per year | 9 |
Readership
Readership | 118 000 |
---|---|
Total reach | 152 000 |
How many times read | 2.6 |
Minutes of reading | 69 min |
Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
Issue | Publishing date | Reservation | Material | Research number | Additional info |
1 | 05.01.2023 | 02.12.2022 | 09.12.2022 | Thema: Small gardens – Old garden – New seeds (flowers) | |
2 | 02.02.2023 | 02.01.2023 | 05.01.2023 | Thema: Plant propagation – Tulip garden – New seeds (vegetable) | |
3 | 09.03.2023 | 03.02.2023 | 10.02.2023 | Thema: Garden cellar – Vegetable garden – Tips for vegan gardening – Citrus plants | |
4 | 06.04.2023 | 03.03.2023 | 10.03.2023 | Thema: Heirloom tomatoes – Recycling gardening – Old plants | |
5 - 6 | 11.05.2023 | 14.04.2023 | 21.04.2023 | Thema: Summer flowers – Self-sufficient garden – New plant | |
7 | 22.06.2023 | 19.05.2023 | 26.05.2023 | Thema: Meddows – Peony enthusiast – Tips for northern garden | |
8 | 03.08.2023 | 22.06.2023 | 30.06.2023 | Thema: Bush roses – Homegarden of an landscape architect – Grapevines | |
9 | 07.09.2023 | 04.08.2023 | 11.08.2023 | Thema: Old house garden – Plants for windy gardens – Garden for Decaying Trees | |
10 | 05.10.2023 | 01.09.2023 | 08.09.2023 | Thema: Dirt and soil types – Winter apples – Sea buckthorn – House plants – Tulips in pots |
Advertisement rates

2/1
Position: Not specified
Size including margin: 445 x 292 mm
4-colour price 5460 €

1/1
Position: Back cover
Size including margin: 225 x 292 mm
4-colour price 3640 €

1/1
Position: 2. Cover
Size including margin: 225 x 292 mm
4-colour price 3570 €

1/1
Position: 3. Cover
Size including margin: 225 x 292 mm
4-colour price 3470 €

1/1
Position: Not specified
Size including margin: 225 x 292 mm
4-colour price 3450 €

1/2
Position: Not specified
Size including margin: 115 x 292 mm
4-colour price 2350 €

1/2
Position: Not specified
Size including margin: 225 x 148 mm
4-colour price 2350 €

1/4
Position: Not specified
Size including margin: 95 x 128 mm
4-colour price 1715 €
Prices doesn't include tax.
Technical data
Size mm | 228 x 287 mm |
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New size mm | 220 x 287 mm |
Printing area mm | 197 x 259 mm |
Bleed mm | 5 mm |
Printing process | Offset |
Binding | Adhesive binding |
Printing house
Printer | PunaMusta Oy , Joensuu |
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Technical info / material
Ad material delivery | ilmoitukset@puutarhaliitto.fi |
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Technical data | Offset-painokelpoinen PDF-tiedosto, resoluutio 300 dpi osoitteeseen: ilmoitukset@puutarhaliitto.fi Lisäksi lähetettävä näyttö-PDF mediamyyjälle Sanna Mäkinen sanna.makinen@saarsalo.fi |
Readers: 118 000 / KMT 2023 Download magazine graphs (PDF)
Reader profile | All 15+ % | Kotipuutarha Readers % |
Kotipuutarha Amount of readers |
|
Readership (KMT 2023) | 118 000 | |||
Total reach | 152 000 | |||
Sex | Women | 51 | 79 | 93 220 |
Men | 49 | 21 | 24 780 | |
Native language | Finnish | 95 | 96 | 113 280 |
Swedish | 5 | 4 | 4 720 | |
Age | 15-24 y | 13 | 3 | 3 540 |
25-34 y | 14 | 9 | 10 620 | |
35-44 y | 14 | 12 | 14 160 | |
45-54 y | 14 | 10 | 11 800 | |
55-64 y | 16 | 18 | 21 240 | |
65+ y | 29 | 49 | 57 820 | |
Gender + age | Female 15-29 years | 10 | 5 | 5 900 |
Female 30-49 years | 14 | 17 | 20 060 | |
Female 50+ years | 28 | 57 | 67 260 | |
Male 15-29 years | 10 | 2 | 2 360 | |
Male 30-49 years | 14 | 3 | 3 540 | |
Male 50+ years | 24 | 16 | 18 880 | |
Household position | Lives at home with parents | 7 | 2 | 2 360 |
Lives alone | 28 | 29 | 34 220 | |
Lives with spouse | 37 | 45 | 53 100 | |
Lives with spouse and children | 24 | 20 | 23 600 | |
Single parent | 2 | 2 | 2 360 | |
Other | 3 | 2 | 2 360 | |
Grandchildren under 18 years of age | Yes | 21 | 29 | 34 220 |
No | 38 | 48 | 56 640 | |
No answer (under 45 year olds) | 41 | 23 | 27 140 | |
Profession | Top Management | 4 | 3 | 3 540 |
white-collar worker, higher-level | 16 | 12 | 14 160 | |
White-collar worker | 12 | 12 | 14 160 | |
Worker | 10 | 6 | 7 080 | |
Farmer | 1 | 1 | 1 180 | |
Other entrepreneur | 3 | 3 | 3 540 | |
Pensioner | 31 | 49 | 57 820 | |
Student, pupil | 11 | 3 | 3 540 | |
Homewife, home dad | 0 | 1 | 1 180 | |
Unemployed | 2 | 3 | 3 540 | |
Other | 6 | 6 | 7 080 | |
No answer | 3 | 2 | 2 360 | |
Education | Elementary school | 5 | 7 | 8 260 |
Secondary school | 7 | 6 | 7 080 | |
Vocational | 28 | 30 | 35 400 | |
High school | 14 | 13 | 15 340 | |
University of Applied Sciences | 19 | 17 | 20 060 | |
University | 27 | 25 | 29 500 | |
Something else | 2 | 2 | 2 360 | |
Size of the household | 1 pers | 28 | 27 | 31 860 |
2 pers | 38 | 48 | 56 640 | |
3 pers | 14 | 11 | 12 980 | |
4 pers | 12 | 9 | 10 620 | |
5+ pers | 7 | 5 | 5 900 | |
Household income (gross) | Below 20 000 € /y | 11 | 10 | 11 800 |
20 000 - 35 000 € /y | 19 | 22 | 25 960 | |
35 001 - 50 000 € /y | 20 | 21 | 24 780 | |
50 001 - 85 000 € /y | 22 | 20 | 23 600 | |
85 001 - 100 000 € /y | 7 | 6 | 7 080 | |
Over 100 000 € /y | 9 | 8 | 9 440 | |
Don't want to tell | 5 | 8 | 9 440 | |
Can't say / No answer | 7 | 4 | 4 720 | |
Decision-maker in grocery purchases | Yes | 93 | 96 | 113 280 |
Don't know | 7 | 3 | 3 540 | |
Can not say | 1 | 1 | 1 180 | |
Housing | Apartment | 32 | 28 | 33 040 |
Row house or semi-detached house | 15 | 15 | 17 700 | |
Detached house | 47 | 51 | 60 180 | |
Farm | 4 | 5 | 5 900 | |
Something else | 1 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Ownership of housing | Owner-occupied residence | 76 | 83 | 97 940 |
Rented residence | 20 | 13 | 15 340 | |
Right of residence apartment | 2 | 2 | 2 360 | |
Something else | 1 | 2 | 2 360 | |
Can not say | 1 | 0 | 0 | |
Cottage or holiday home in regular use | Yes | 40 | 43 | 50 740 |
No | 59 | 57 | 67 260 | |
Can not say | 1 | 1 | 1 180 | |
Using AdBlocker or similar application | Yes | 19 | 11 | 12 980 |
No | 76 | 83 | 97 940 | |
Can not say | 5 | 6 | 7 080 | |
Number of cars in household | One car | 45 | 51 | 60 180 |
Two cars | 32 | 32 | 37 760 | |
Three or more cars | 10 | 8 | 9 440 | |
No car | 14 | 9 | 10 620 | |
PUUTTUU | PUUTTUU | 22 | 23 | 27 140 |
PUUTTUU | 67 | 64 | 75 520 | |
PUUTTUU | 4 | 2 | 2 360 | |
PUUTTUU | 8 | 8 | 9 440 | |
PUUTTUU | 2 | 1 | 1 180 | |
PUUTTUU | 8 | 8 | 9 440 | |
PUUTTUU | 5 | 6 | 7 080 | |
Advertising ban at the door / mailbox | Yes | 24 | 15 | 17 700 |
No | 76 | 85 | 100 300 | |
Can not say | 1 | 0 | 0 | |
lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 43 | 50 740 |
Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 1 | 1 180 | |
Retired | 31 | 49 | 57 820 | |
Unemployed / laid off | 2 | 3 | 3 540 | |
Schoolboy or student | 11 | 3 | 3 540 | |
Housewife or father | 0 | 1 | 1 180 | |
In the military or performing civilian service | 0 | 0 | 0 | |
Other | 1 | 1 | 1 180 | |
Don't want to say | 0 | 0 | 0 | |
Can not say | 0 | 0 | 0 | |
Participation in workplace procurement decisions | Yes | 25 | 21 | 24 780 |
No | 25 | 20 | 23 600 | |
Can't say / No answer | 50 | 59 | 69 620 | |
Health services used in the household | Public health services | 85 | 89 | 105 020 |
Employer - funded health care services | 49 | 37 | 43 660 | |
Private, self-funded healthcare services | 39 | 47 | 55 460 | |
Private health insurance services | 22 | 14 | 16 520 | |
No health care | 1 | 0 | 0 | |
Can not say | 1 | 1 | 1 180 | |
Type of municipality (7 class) | Greater Helsinki | 19 | 12 | 14 160 |
Turku or Tampere | 8 | 8 | 9 440 | |
Oulu | 4 | 4 | 4 720 | |
70 000 - 150 000 inhabitants town | 13 | 10 | 11 800 | |
Urban municipality | 27 | 31 | 36 580 | |
Conurbation | 16 | 19 | 22 420 | |
Countryside | 13 | 16 | 18 880 | |
Pets in household | Cat | 17 | 15 | 17 700 |
Dog | 26 | 24 | 28 320 | |
Some other pet | 5 | 4 | 4 720 | |
No pets | 59 | 62 | 73 160 | |
Family with kids | Yes | 32 | 25 | 29 500 |
No | 68 | 75 | 88 500 | |
Use of glasses or contact lenses | Yes | 67 | 79 | 93 220 |
No | 33 | 21 | 24 780 | |
How often different content is read | ||||
The frequency of reading: Print magazines | Daily | 15 | 28 | 33 040 |
5-6 days a week | 4 | 4 | 4 720 | |
1-4 days a week | 26 | 31 | 36 580 | |
Monthly | 24 | 22 | 25 960 | |
Rarely | 23 | 11 | 12 980 | |
Never | 7 | 3 | 3 540 | |
Can not say | 1 | 0 | 0 | |
The frequency of reading: Magazine content in digital format | Daily | 21 | 24 | 28 320 |
5-6 days a week | 5 | 5 | 5 900 | |
1-4 days a week | 19 | 18 | 21 240 | |
Monthly | 15 | 15 | 17 700 | |
Rarely | 24 | 19 | 22 420 | |
Never | 14 | 15 | 17 700 | |
Can not say | 1 | 4 | 4 720 | |
The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 47 | 55 460 |
5-6 days a week | 4 | 6 | 7 080 | |
1-4 days a week | 23 | 23 | 27 140 | |
Monthly | 13 | 8 | 9 440 | |
Rarely | 21 | 13 | 15 340 | |
Never | 7 | 3 | 3 540 | |
Can not say | 1 | 1 | 1 180 | |
The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 62 540 |
5-6 days a week | 9 | 8 | 9 440 | |
1-4 days a week | 16 | 15 | 17 700 | |
Monthly | 6 | 7 | 8 260 | |
Rarely | 9 | 11 | 12 980 | |
Never | 6 | 7 | 8 260 | |
Can not say | 0 | 0 | 0 | |
The frequency of reading: Free and free delivery newspapers | Daily | 5 | 9 | 10 620 |
5-6 days a week | 4 | 5 | 5 900 | |
1-4 days a week | 44 | 52 | 61 360 | |
Monthly | 17 | 14 | 16 520 | |
Rarely | 20 | 15 | 17 700 | |
Never | 9 | 4 | 4 720 | |
Can not say | 1 | 1 | 1 180 | |
The frequency of watching: Free online TV services | Daily | 15 | 19 | 22 420 |
5-6 days a week | 9 | 11 | 12 980 | |
1-4 days a week | 30 | 30 | 35 400 | |
Monthly | 23 | 20 | 23 600 | |
Rarely | 15 | 11 | 12 980 | |
Never | 7 | 8 | 9 440 | |
Can not say | 1 | 1 | 1 180 | |
The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 14 160 |
5-6 days a week | 10 | 7 | 8 260 | |
1-4 days a week | 22 | 18 | 21 240 | |
Monthly | 10 | 9 | 10 620 | |
Rarely | 11 | 11 | 12 980 | |
Never | 31 | 43 | 50 740 | |
Can not say | 0 | 1 | 1 180 | |
The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 61 | 71 980 |
5-6 days a week | 9 | 9 | 10 620 | |
1-4 days a week | 19 | 13 | 15 340 | |
Monthly | 11 | 8 | 9 440 | |
Rarely | 12 | 7 | 8 260 | |
Never | 3 | 2 | 2 360 | |
Can not say | 0 | 0 | 0 | |
The frequency of watching: Programs of commercial TV channels | Daily | 35 | 43 | 50 740 |
5-6 days a week | 12 | 13 | 15 340 | |
1-4 days a week | 22 | 19 | 22 420 | |
Monthly | 11 | 10 | 11 800 | |
Rarely | 12 | 7 | 8 260 | |
Never | 7 | 7 | 8 260 | |
Can not say | 0 | 0 | 0 | |
The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 32 | 37 760 |
5-6 days a week | 7 | 9 | 10 620 | |
1-4 days a week | 16 | 13 | 15 340 | |
Monthly | 13 | 10 | 11 800 | |
Rarely | 26 | 22 | 25 960 | |
Never | 16 | 13 | 15 340 | |
Can not say | 1 | 1 | 1 180 | |
The frequency of listening: Programs of commercial radio channels | Daily | 16 | 16 | 18 880 |
5-6 days a week | 10 | 10 | 11 800 | |
1-4 days a week | 21 | 19 | 22 420 | |
Monthly | 14 | 13 | 15 340 | |
Rarely | 21 | 23 | 27 140 | |
Never | 16 | 18 | 21 240 | |
Can not say | 1 | 1 | 1 180 | |
The frequency of listening: Podcasts | Daily | 4 | 3 | 3 540 |
5-6 days a week | 3 | 3 | 3 540 | |
1-4 days a week | 9 | 6 | 7 080 | |
Monthly | 13 | 9 | 10 620 | |
Rarely | 28 | 27 | 31 860 | |
Never | 41 | 49 | 57 820 | |
Can not say | 2 | 3 | 3 540 | |
User frequency and following: Social media | Daily | 57 | 55 | 64 900 |
5-6 days a week | 7 | 7 | 8 260 | |
1-4 days a week | 8 | 7 | 8 260 | |
Monthly | 3 | 2 | 2 360 | |
Rarely | 6 | 6 | 7 080 | |
Never | 19 | 23 | 27 140 | |
Can not say | 0 | 0 | 0 | |
User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 9 | 10 620 |
5-6 days a week | 5 | 3 | 3 540 | |
1-4 days a week | 11 | 7 | 8 260 | |
Monthly | 8 | 8 | 9 440 | |
Rarely | 22 | 25 | 29 500 | |
Never | 40 | 47 | 55 460 | |
Can not say | 1 | 1 | 1 180 | |
User frequency: Instant messaging | Daily | 68 | 60 | 70 800 |
5-6 days a week | 9 | 10 | 11 800 | |
1-4 days a week | 10 | 13 | 15 340 | |
Monthly | 3 | 3 | 3 540 | |
Rarely | 3 | 3 | 3 540 | |
Never | 8 | 11 | 12 980 | |
Can not say | 0 | 0 | 0 | |
A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 71 | 83 780 |
No | 41 | 28 | 33 040 | |
Can not say | 1 | 1 | 1 180 | |
I tend to buy tabloids | Yes | 8 | 13 | 15 340 |
No | 90 | 85 | 100 300 | |
Can not say | 2 | 2 | 2 360 | |
A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 55 | 64 900 |
No | 52 | 43 | 50 740 | |
Can not say | 2 | 1 | 1 180 | |
I tend to buy single copy magazines | Yes | 17 | 27 | 31 860 |
No | 81 | 70 | 82 600 | |
Can not say | 2 | 3 | 3 540 | |
PUUTTUU | PUUTTUU | 13 | 19 | 22 420 |
PUUTTUU | 5 | 6 | 7 080 | |
PUUTTUU | 7 | 7 | 8 260 | |
PUUTTUU | 15 | 15 | 17 700 | |
PUUTTUU | 8 | 8 | 9 440 | |
PUUTTUU | 7 | 4 | 4 720 | |
PUUTTUU | 10 | 9 | 10 620 | |
PUUTTUU | 6 | 7 | 8 260 | |
PUUTTUU | 9 | 8 | 9 440 | |
PUUTTUU | 9 | 9 | 10 620 | |
PUUTTUU | 4 | 5 | 5 900 | |
PUUTTUU | 5 | 5 | 5 900 | |
PUUTTUU | 13 | 14 | 16 520 | |
PUUTTUU | 8 | 11 | 12 980 | |
PUUTTUU | 13 | 10 | 11 800 | |
PUUTTUU | 7 | 10 | 11 800 | |
PUUTTUU | 8 | 7 | 8 260 | |
PUUTTUU | 3 | 3 | 3 540 | |
PUUTTUU | 56 | 55 | 64 900 | |
KULUTUSVÄITTÄMÄT | ||||
PUUTTUU | PUUTTUU | 58 | 55 | 64 900 |
PUUTTUU | 40 | 43 | 50 740 | |
PUUTTUU | 2 | 2 | 2 360 | |
PUUTTUU | PUUTTUU | 87 | 90 | 106 200 |
PUUTTUU | 11 | 9 | 10 620 | |
PUUTTUU | 1 | 1 | 1 180 | |
PUUTTUU | PUUTTUU | 73 | 78 | 92 040 |
PUUTTUU | 25 | 20 | 23 600 | |
PUUTTUU | 2 | 2 | 2 360 | |
PUUTTUU | PUUTTUU | 81 | 80 | 94 400 |
PUUTTUU | 18 | 18 | 21 240 | |
PUUTTUU | 2 | 2 | 2 360 | |
PUUTTUU | PUUTTUU | 57 | 58 | 68 440 |
PUUTTUU | 41 | 40 | 47 200 | |
PUUTTUU | 1 | 2 | 2 360 | |
PUUTTUU | PUUTTUU | 30 | 29 | 34 220 |
PUUTTUU | 63 | 62 | 73 160 | |
PUUTTUU | 7 | 8 | 9 440 | |
PUUTTUU | PUUTTUU | 84 | 90 | 106 200 |
PUUTTUU | 15 | 9 | 10 620 | |
PUUTTUU | 1 | 1 | 1 180 | |
PUUTTUU | PUUTTUU | 41 | 43 | 50 740 |
PUUTTUU | 57 | 54 | 63 720 | |
PUUTTUU | 2 | 3 | 3 540 | |
PUUTTUU | PUUTTUU | 86 | 88 | 103 840 |
PUUTTUU | 14 | 11 | 12 980 | |
PUUTTUU | 1 | 0 | 0 | |
PUUTTUU | PUUTTUU | 30 | 26 | 30 680 |
PUUTTUU | 65 | 69 | 81 420 | |
PUUTTUU | 5 | 5 | 5 900 | |
PUUTTUU | PUUTTUU | 39 | 41 | 48 380 |
PUUTTUU | 60 | 58 | 68 440 | |
PUUTTUU | 1 | 1 | 1 180 | |
PUUTTUU | PUUTTUU | 67 | 74 | 87 320 |
PUUTTUU | 30 | 24 | 28 320 | |
PUUTTUU | 3 | 3 | 3 540 | |
PUUTTUU | PUUTTUU | 67 | 75 | 88 500 |
PUUTTUU | 31 | 22 | 25 960 | |
PUUTTUU | 3 | 3 | 3 540 | |
PUUTTUU | PUUTTUU | 67 | 66 | 77 880 |
PUUTTUU | 30 | 31 | 36 580 | |
PUUTTUU | 2 | 2 | 2 360 |
Kotipuutarha magazine's reader profile / Source NRS 2023
Terms of delivery
1. Maksuehdot:
14 pv netto
2. Viivästyskorko:
Viivästyskorko 10 %
4. Alennukset:
Toistoalennus 5 % saman vuosineljänneksen aikana tapahtuville toistoille.
Suurasiakasalennus erillisen sopimuksen mukaan. Vuosisopimusalennus ja toistoalennus korvaavat toisensa.
5. Reklamaatiot:
Kirjallisesti 7 päivän kuluessa lehden ilmestymisestä. Lehden vastuu virheistä tai ilmoituksen poisjäännistä rajoittuu enintään ilmoitushintaan.
6. Ilmoituksen peruuttaminen:
Peruutuksen on tapahduttava kirjallisesti ilmoituskonttoriin viimeisenä ilmoitustilan varauspäivänä. Määräajan jälkeen tapahtuneesta peruutuksesta veloitamme 40% ilmoituksen hinnasta.
7. Lehden vastuu ilmoituksesta:
Lehden vastuu virheistä tai ilmoituksen poisjäännistä rajoittuu enintään ilmoitushintaan.
Asiakas vastaa toimittamansa aineiston oikeellisuudesta ja siitä, että aineisto ja vedos vastaavat toisiaan.
Mikäli ilmoitusaineisto ei täytä valmiusastetta, veloitetaan ladonnasta, asettelusta jne. aiheutuvat kustannukset tehdyn työn mukaan nettohintoina. Myöhästyneestä ilmoitusaineistosta veloitetaan painon laskuttamat lisäkustannukset.
Lehdellä on oikeus olla julkaisematta ilmoitusta. Lehti omistaa valmistamansa ilmoitusaineiston, mikäli etukäteen ei ole toisin sovittu.
Ilmoittaja vastaa lehteen nähden siitä, että lehdelle annetun aineiston julkaiseminen tapahtuu kenenkään tekijänoikeutta loukkaamatta sekä että ilmoitus on lakien ja asetusten mukainen.
Muissa mainitsemattomissa seikoissa noudatetaan graafisen alan yleisiä ehtoja.