Finnish Magazine Rate Cards

Kotivinkki

Kotivinkki (“Home Tip”) is a magazine for home lovers that is packed with inspiration and the joy of home life. The magazine’s readers are those who make everyday purchasing decisions: they decide what to buy from food shops and how they want their home to look. The magazine’s themes are interior design, cooking, baking, DIY ideas, relationships and psychological wellbeing. Kotivinkki also covers health, travel and fashion in special theme issues several times a year. Readers are very engaged with the magazine through its “Meilläkotona.fi” website, active Facebook group and inspiring Instagram account. Kotivinkki’s newsletter is published once a week and has approximately 86,000 subscribers.
Kotivinkki website: https://www.meillakotona.fi/lehdet/kotivinkki

Magazine's website: http://www.meillakotona.fi/lehdet/kotivinkki Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-kotivinkki-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Päätoimittaja	Tytti Kontula
Toimituspäällikkö	Hanna-Mari Arosilta
AD	Sari Vahe

Circulation or copies

Issues per year	24

Readership

Readership	162 000
Total reach	0
How many times read	2.1
Minutes of reading	57 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023		05.12.2022		Thema: Wellbeing special. Mental wellbeing. Outdoor exercise. Best citrusy treats.
2	18.01.2023		19.12.2022		Thema: Small budget hits: inexpensive foods, home decor discoveries and supermarket cosmetics.
3	01.02.2023		03.01.2023		Thema: Great winter baking special! Home cleaning and organisation. Beloved pets.
4	15.02.2023		18.01.2023		Thema: Green mania! Green decor. Classic home cooking with vegetables. Natural cosmetics.
5	01.03.2023		01.02.2023		Thema: Spring home decoration trends: furniture, colours, surface materials and textiles. Easy meals from intermediate goods.
6	15.03.2023		15.02.2023		Thema: Book extra: the most interesting new books and e-books of the spring. Lets bake something sweet. Cosmetics trends.
7	29.03.2023		01.03.2023		Thema: Great Easter gourmet special: food, wine, baking, decorations and table setting tips.
8	12.04.2023		14.03.2023		Thema: Great spring handicraft special. Quick and easy everyday meals. Small home appliances.
9	26.04.2023		27.03.2023		Thema: The garden season is here! Fix up your balcony or patio: furniture and textiles. Fun food and drinks for May Day.
10	10.05.2023		11.04.2023		Thema: Springtime celebrations. Cakes, delicious food and drinks. Table setting and decorations.
11	24.05.2023		24.04.2023		Thema: Lets go to the summer house! Easy and tasty summer cabin foods. Fun decoration ideas and the prettiest summer textiles.
12	07.06.2023		16.05.2023		Thema: Great summer food special: the hot BBQ season is on! Pottering about a summer garden.
13	21.06.2023		31.05.2023		Thema: Best holiday ideas: travel, summer books, holiday cosmetics, fish and vegetable dishes. Summer crafts.
14	05.07.2023		06.06.2023		Thema: Great summer baking issue. Baking with berries. Little decoration projects at home and summer cabin.
15	19.07.2023		20.06.2023		Thema: Harvest time! Enjoy domestically produced vegetables and mushrooms. Ecological cleaning.
16	09.08.2023		12.07.2023		Thema: Easy everyday life! Quick and convenient meals. New home storage ideas.
17	23.08.2023		26.07.2023		Thema: Baking with the summers harvest. Preparing the garden for autumn.
18	06.09.2023		09.08.2023		Thema: Great autumn decoration special: decoration trends and ideas. Spicy soups.
19	20.09.2023		23.08.2023		Thema: Pampering and wellness. Energy from good food. Natural cosmetics. TV, films and e-books.
20	11.10.2023		13.09.2023		Thema: Great autumn book special. Lets bake bread and pies.
21	25.10.2023		27.09.2023		Thema: Lets bake gingerbread! Set the right mood: blankets, textiles, lamps and seasonal lighting.
22	08.11.2023		11.10.2023		Thema: Best DIY Christmas gifts: give easy crafts and tasty delicacies. An imaginative menu for a pre-Christmas party.
23	22.11.2023		25.10.2023		Thema: Christmas baking extra. Fun decoration ideas for Christmas.
24	07.12.2023		08.11.2023		Thema: Great Christmas special! A Christmas Eve menu, table setting, decorations and drinks. Most beautiful Christmas flowers.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 10427 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 11372 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 5890 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6479 €

1/1

Position: 3. Cover

Size including margin: 230x297 mm

4-colour price 6479 €

1/1 tk

Position: Back cover

Size including margin: 230 x 267 mm

4-colour price 6479 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 4127 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 4127 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3589 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3589 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 3098 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 3098 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 3098 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	230 x 297 mm
Printing area mm	230 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 162 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Kotivinkki Readers %	Kotivinkki Amount of readers
Readership (KMT 2023)	162 000
Total reach	0
Sex	Women	51	89	144 180
Sex	Men	49	11	17 820

Native language	Finnish	95	98	158 760
Native language	Swedish	5	2	3 240

Age	15-24 y	13	4	6 480
	25-34 y	14	6	9 720
	35-44 y	14	10	16 200
	45-54 y	14	16	25 920
	55-64 y	16	21	34 020
	65+ y	29	43	69 660

Gender + age	Female 15-29 years	10	6	9 720
	Female 30-49 years	14	19	30 780
	Female 50+ years	28	64	103 680
	Male 15-29 years	10	1	1 620
	Male 30-49 years	14	2	3 240
	Male 50+ years	24	8	12 960

Household position	Lives at home with parents	7	2	3 240
	Lives alone	28	25	40 500
	Lives with spouse	37	45	72 900
	Lives with spouse and children	24	22	35 640
	Single parent	2	3	4 860
	Other	3	2	3 240

Grandchildren under 18 years of age	Yes	21	32	51 840
	No	38	48	77 760
	No answer (under 45 year olds)	41	20	32 400

Profession	Top Management	4	3	4 860
	white-collar worker, higher-level	16	13	21 060
	White-collar worker	12	15	24 300
	Worker	10	5	8 100
	Farmer	1	1	1 620
	Other entrepreneur	3	3	4 860
	Pensioner	31	45	72 900
	Student, pupil	11	4	6 480
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 240
	Other	6	4	6 480
	No answer	3	3	4 860

Education	Elementary school	5	6	9 720
	Secondary school	7	7	11 340
	Vocational	28	31	50 220
	High school	14	13	21 060
	University of Applied Sciences	19	19	30 780
	University	27	21	34 020
	Something else	2	3	4 860

Size of the household	1 pers	28	25	40 500
	2 pers	38	47	76 140
	3 pers	14	12	19 440
	4 pers	12	11	17 820
	5+ pers	7	6	9 720

Household income (gross)	Below 20 000 € /y	11	10	16 200
	20 000 - 35 000 € /y	19	23	37 260
	35 001 - 50 000 € /y	20	21	34 020
	50 001 - 85 000 € /y	22	21	34 020
	85 001 - 100 000 € /y	7	6	9 720
	Over 100 000 € /y	9	8	12 960
	Don't want to tell	5	7	11 340
	Can't say / No answer	7	4	6 480

Decision-maker in grocery purchases	Yes	93	96	155 520
	Don't know	7	4	6 480
	Can not say	1	0	0

Housing	Apartment	32	24	38 880
	Row house or semi-detached house	15	16	25 920
	Detached house	47	52	84 240
	Farm	4	7	11 340
	Something else	1	1	1 620
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	83	134 460
	Rented residence	20	13	21 060
	Right of residence apartment	2	3	4 860
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	46	74 520
	No	59	53	85 860
	Can not say	1	1	1 620

Using AdBlocker or similar application	Yes	19	7	11 340
	No	76	85	137 700
	Can not say	5	7	11 340

Number of cars in household	One car	45	47	76 140
	Two cars	32	34	55 080
	Three or more cars	10	8	12 960
	No car	14	11	17 820

PUUTTUU	PUUTTUU	22	23	37 260
	PUUTTUU	67	63	102 060
	PUUTTUU	4	2	3 240
	PUUTTUU	8	8	12 960
	PUUTTUU	2	2	3 240
	PUUTTUU	8	9	14 580
	PUUTTUU	5	8	12 960

Advertising ban at the door / mailbox	Yes	24	15	24 300
	No	76	84	136 080
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	46	74 520
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 620
	Retired	31	45	72 900
	Unemployed / laid off	2	2	3 240
	Schoolboy or student	11	4	6 480
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 620
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	22	35 640
	No	25	22	35 640
	Can't say / No answer	50	56	90 720

Health services used in the household	Public health services	85	89	144 180
	Employer - funded health care services	49	41	66 420
	Private, self-funded healthcare services	39	46	74 520
	Private health insurance services	22	19	30 780
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	13	21 060
	Turku or Tampere	8	7	11 340
	Oulu	4	3	4 860
	70 000 - 150 000 inhabitants town	13	15	24 300
	Urban municipality	27	29	46 980
	Conurbation	16	16	25 920
	Countryside	13	17	27 540

Pets in household	Cat	17	17	27 540
	Dog	26	27	43 740
	Some other pet	5	5	8 100
	No pets	59	58	93 960

Family with kids	Yes	32	27	43 740
Family with kids	No	68	73	118 260

Use of glasses or contact lenses	Yes	67	80	129 600
Use of glasses or contact lenses	No	33	20	32 400
How often different content is read
The frequency of reading: Print magazines	Daily	15	25	40 500
	5-6 days a week	4	7	11 340
	1-4 days a week	26	39	63 180
	Monthly	24	21	34 020
	Rarely	23	8	12 960
	Never	7	0	0
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	19	30 780
	5-6 days a week	5	4	6 480
	1-4 days a week	19	18	29 160
	Monthly	15	16	25 920
	Rarely	24	27	43 740
	Never	14	16	25 920
	Can not say	1	1	1 620

The frequency of reading: Print newspapers or afternoon papers	Daily	30	45	72 900
	5-6 days a week	4	5	8 100
	1-4 days a week	23	28	45 360
	Monthly	13	9	14 580
	Rarely	21	11	17 820
	Never	7	2	3 240
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	51	82 620
	5-6 days a week	9	8	12 960
	1-4 days a week	16	14	22 680
	Monthly	6	6	9 720
	Rarely	9	14	22 680
	Never	6	7	11 340
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	7	11 340
	5-6 days a week	4	7	11 340
	1-4 days a week	44	52	84 240
	Monthly	17	16	25 920
	Rarely	20	14	22 680
	Never	9	4	6 480
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	29 160
	5-6 days a week	9	11	17 820
	1-4 days a week	30	28	45 360
	Monthly	23	20	32 400
	Rarely	15	13	21 060
	Never	7	10	16 200
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	21 060
	5-6 days a week	10	7	11 340
	1-4 days a week	22	18	29 160
	Monthly	10	8	12 960
	Rarely	11	11	17 820
	Never	31	42	68 040
	Can not say	0	1	1 620

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	59	95 580
	5-6 days a week	9	9	14 580
	1-4 days a week	19	16	25 920
	Monthly	11	8	12 960
	Rarely	12	5	8 100
	Never	3	2	3 240
	Can not say	0	1	1 620

The frequency of watching: Programs of commercial TV channels	Daily	35	43	69 660
	5-6 days a week	12	12	19 440
	1-4 days a week	22	20	32 400
	Monthly	11	8	12 960
	Rarely	12	7	11 340
	Never	7	9	14 580
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	28	45 360
	5-6 days a week	7	8	12 960
	1-4 days a week	16	16	25 920
	Monthly	13	12	19 440
	Rarely	26	23	37 260
	Never	16	12	19 440
	Can not say	1	1	1 620

The frequency of listening: Programs of commercial radio channels	Daily	16	17	27 540
	5-6 days a week	10	8	12 960
	1-4 days a week	21	18	29 160
	Monthly	14	13	21 060
	Rarely	21	22	35 640
	Never	16	20	32 400
	Can not say	1	0	0

The frequency of listening: Podcasts	Daily	4	2	3 240
	5-6 days a week	3	3	4 860
	1-4 days a week	9	5	8 100
	Monthly	13	11	17 820
	Rarely	28	30	48 600
	Never	41	45	72 900
	Can not say	2	4	6 480

User frequency and following: Social media	Daily	57	57	92 340
	5-6 days a week	7	8	12 960
	1-4 days a week	8	8	12 960
	Monthly	3	2	3 240
	Rarely	6	4	6 480
	Never	19	22	35 640
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	14 580
	5-6 days a week	5	3	4 860
	1-4 days a week	11	8	12 960
	Monthly	8	8	12 960
	Rarely	22	25	40 500
	Never	40	48	77 760
	Can not say	1	1	1 620

User frequency: Instant messaging	Daily	68	66	106 920
	5-6 days a week	9	9	14 580
	1-4 days a week	10	9	14 580
	Monthly	3	3	4 860
	Rarely	3	2	3 240
	Never	8	11	17 820
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	69	111 780
	No	41	30	48 600
	Can not say	1	1	1 620

I tend to buy tabloids	Yes	8	13	21 060
	No	90	85	137 700
	Can not say	2	2	3 240

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	58	93 960
	No	52	42	68 040
	Can not say	2	1	1 620

I tend to buy single copy magazines	Yes	17	25	40 500
	No	81	73	118 260
	Can not say	2	2	3 240

PUUTTUU	PUUTTUU	13	20	32 400
	PUUTTUU	5	7	11 340
	PUUTTUU	7	8	12 960
	PUUTTUU	15	12	19 440
	PUUTTUU	8	6	9 720
	PUUTTUU	7	2	3 240
	PUUTTUU	10	6	9 720
	PUUTTUU	6	8	12 960
	PUUTTUU	9	9	14 580
	PUUTTUU	9	9	14 580
	PUUTTUU	4	8	12 960
	PUUTTUU	5	7	11 340
	PUUTTUU	13	17	27 540
	PUUTTUU	8	14	22 680
	PUUTTUU	13	12	19 440
	PUUTTUU	7	13	21 060
	PUUTTUU	8	5	8 100
	PUUTTUU	3	3	4 860
	PUUTTUU	56	55	89 100
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	61	98 820
	PUUTTUU	40	37	59 940
	PUUTTUU	2	2	3 240

PUUTTUU	PUUTTUU	87	92	149 040
	PUUTTUU	11	7	11 340
	PUUTTUU	1	1	1 620

PUUTTUU	PUUTTUU	73	79	127 980
	PUUTTUU	25	18	29 160
	PUUTTUU	2	2	3 240

PUUTTUU	PUUTTUU	81	82	132 840
	PUUTTUU	18	16	25 920
	PUUTTUU	2	1	1 620

PUUTTUU	PUUTTUU	57	55	89 100
	PUUTTUU	41	43	69 660
	PUUTTUU	1	2	3 240

PUUTTUU	PUUTTUU	30	28	45 360
	PUUTTUU	63	63	102 060
	PUUTTUU	7	9	14 580

PUUTTUU	PUUTTUU	84	90	145 800
	PUUTTUU	15	9	14 580
	PUUTTUU	1	1	1 620

PUUTTUU	PUUTTUU	41	39	63 180
	PUUTTUU	57	58	93 960
	PUUTTUU	2	3	4 860

PUUTTUU	PUUTTUU	86	92	149 040
	PUUTTUU	14	8	12 960
	PUUTTUU	1	1	1 620

PUUTTUU	PUUTTUU	30	30	48 600
	PUUTTUU	65	65	105 300
	PUUTTUU	5	5	8 100

PUUTTUU	PUUTTUU	39	41	66 420
	PUUTTUU	60	58	93 960
	PUUTTUU	1	1	1 620

PUUTTUU	PUUTTUU	67	75	121 500
	PUUTTUU	30	21	34 020
	PUUTTUU	3	4	6 480

PUUTTUU	PUUTTUU	67	78	126 360
	PUUTTUU	31	20	32 400
	PUUTTUU	3	3	4 860

PUUTTUU	PUUTTUU	67	68	110 160
	PUUTTUU	30	28	45 360
	PUUTTUU	2	4	6 480

Kotivinkki magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Kotivinkki Readers %	Kotivinkki Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	129 600
	Can not say	4	4	6 480
	Negative	18	16	25 920

Attitude towards advertising: Magazines	Positive	77	80	129 600
	Can not say	5	5	8 100
	Negative	19	16	25 920

Attitude towards advertising: Free and local newspapers	Positive	82	87	140 940
	Can not say	5	4	6 480
	Negative	13	9	14 580

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	52	84 240
	Can not say	8	13	21 060
	Negative	37	35	56 700

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	64 800
	Can not say	12	18	29 160
	Negative	47	42	68 040

Attitude towards advertising: Blogs	Positive	30	29	46 980
	Can not say	27	34	55 080
	Negative	41	38	61 560

Attitude towards advertising: Newsletters to email	Positive	19	23	37 260
	Can not say	2	3	4 860
	Negative	79	74	119 880

Attitude towards advertising: Other websites	Positive	43	40	64 800
	Can not say	10	16	25 920
	Negative	46	44	71 280

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	92 340
	Can not say	3	3	4 860
	Negative	40	40	64 800

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	37	59 940
	Can not say	6	7	11 340
	Negative	53	55	89 100

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	75	121 500
	Can not say	4	3	4 860
	Negative	28	22	35 640

Attitude towards advertising: Out-of-home advertising	Positive	66	62	100 440
	Can not say	6	9	14 580
	Negative	29	29	46 980

Kotivinkki magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Kotivinkki Readers %	Kotivinkki Amount of readers
I relax and get inspired by magazines	Agree	77	86	139 320
	Disagree	15	9	14 580
	Can not say	7	5	8 100

I experience pampering moments with magazines	Agree	50	64	103 680
	Disagree	39	27	43 740
	Can not say	10	9	14 580

A professional magazine keeps me up to date on professional matters	Agree	70	69	111 780
	Disagree	17	17	27 540
	Can not say	12	14	22 680

The industry specialty magazine provides information on my hobbies and interests	Agree	81	82	132 840
	Disagree	10	8	12 960
	Can not say	9	9	14 580

Finnish magazines offer reliable comparisons and tests	Agree	68	68	110 160
	Disagree	18	17	27 540
	Can not say	14	15	24 300

Finnish magazines offer reliable product recommendations	Agree	64	65	105 300
	Disagree	21	20	32 400
	Can not say	15	14	22 680

Finnish magazines are of high quality	Agree	81	87	140 940
	Disagree	12	8	12 960
	Can not say	7	6	9 720

I follow important magazines on social media	Agree	32	35	56 700
	Disagree	60	56	90 720
	Can not say	8	9	14 580

I read important magazines from cover to cover	Agree	52	63	102 060
	Disagree	43	33	53 460
	Can not say	5	4	6 480

Ads are part of the content of the magazine	Agree	64	63	102 060
	Disagree	31	33	53 460
	Can not say	5	5	8 100

Ads in magazines make new things familiar	Agree	67	70	113 400
	Disagree	28	24	38 880
	Can not say	6	5	8 100

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	51	82 620
	Disagree	42	42	68 040
	Can not say	6	6	9 720

I have purchased products based on the ad in magazine	Agree	46	54	87 480
	Disagree	49	42	68 040
	Can not say	6	4	6 480

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	73	118 260
	Disagree	35	23	37 260
	Can not say	4	4	6 480

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	54	87 480
	Disagree	55	40	64 800
	Can not say	6	6	9 720

I rely on product recommendations from bloggers and tubers	Agree	21	16	25 920
	Disagree	66	65	105 300
	Can not say	14	18	29 160

Kotivinkki magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Kotivinkki Readers %	Kotivinkki Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	11	17 820
	Newspapers	14	18	29 160
	Magazine websites	7	5	8 100
	Newspaper websites	7	6	9 720
	Blogs	2	1	1 620
	Social media	12	8	12 960
	Other websites	42	35	56 700
	Television	10	9	14 580
	Radio	1	1	1 620
	Direct mail	10	14	22 680
	None of the above	40	45	72 900

Information sources, consumer electronics and information technology	Print magazines	15	16	25 920
	Newspapers	19	24	38 880
	Magazine websites	10	8	12 960
	Newspaper websites	9	8	12 960
	Blogs	5	3	4 860
	Social media	23	17	27 540
	Other websites	50	39	63 180
	Television	17	16	25 920
	Radio	3	2	3 240
	Direct mail	36	46	74 520
	None of the above	16	18	29 160

Information sources, beauty care and cosmetics	Print magazines	18	33	53 460
	Newspapers	8	13	21 060
	Magazine websites	9	13	21 060
	Newspaper websites	5	6	9 720
	Blogs	8	8	12 960
	Social media	25	28	45 360
	Other websites	16	18	29 160
	Television	12	17	27 540
	Radio	2	1	1 620
	Direct mail	16	26	42 120
	None of the above	47	31	50 220

Information sources, travel	Print magazines	17	22	35 640
	Newspapers	15	19	30 780
	Magazine websites	10	9	14 580
	Newspaper websites	9	7	11 340
	Blogs	10	10	16 200
	Social media	31	28	45 360
	Other websites	48	46	74 520
	Television	16	18	29 160
	Radio	3	2	3 240
	Direct mail	10	13	21 060
	None of the above	29	27	43 740

Information sources, style and fashion	Print magazines	24	39	63 180
	Newspapers	14	17	27 540
	Magazine websites	12	16	25 920
	Newspaper websites	7	6	9 720
	Blogs	9	9	14 580
	Social media	32	33	53 460
	Other websites	34	33	53 460
	Television	17	20	32 400
	Radio	1	2	3 240
	Direct mail	25	36	58 320
	None of the above	30	19	30 780

Information sources, building and renovating	Print magazines	20	28	45 360
	Newspapers	16	21	34 020
	Magazine websites	9	10	16 200
	Newspaper websites	7	7	11 340
	Blogs	6	5	8 100
	Social media	20	19	30 780
	Other websites	33	28	45 360
	Television	18	20	32 400
	Radio	2	1	1 620
	Direct mail	28	36	58 320
	None of the above	32	30	48 600

Information sources, food, cooking and baking	Print magazines	37	50	81 000
	Newspapers	28	36	58 320
	Magazine websites	20	23	37 260
	Newspaper websites	17	16	25 920
	Blogs	14	14	22 680
	Social media	38	36	58 320
	Other websites	34	31	50 220
	Television	28	29	46 980
	Radio	6	5	8 100
	Direct mail	26	33	53 460
	None of the above	13	7	11 340

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	9	14 580
	Newspapers	12	18	29 160
	Magazine websites	3	3	4 860
	Newspaper websites	5	5	8 100
	Blogs	1	1	1 620
	Social media	10	10	16 200
	Other websites	24	24	38 880
	Television	11	13	21 060
	Radio	2	1	1 620
	Direct mail	17	23	37 260
	None of the above	52	46	74 520

Information sources, decorating and furniture purchases	Print magazines	24	35	56 700
	Newspapers	16	21	34 020
	Magazine websites	11	14	22 680
	Newspaper websites	7	5	8 100
	Blogs	8	7	11 340
	Social media	26	26	42 120
	Other websites	31	29	46 980
	Television	18	20	32 400
	Radio	1	1	1 620
	Direct mail	30	40	64 800
	None of the above	27	19	30 780

Information sources, saving and investing	Print magazines	9	9	14 580
	Newspapers	10	11	17 820
	Magazine websites	6	6	9 720
	Newspaper websites	9	7	11 340
	Blogs	6	5	8 100
	Social media	16	12	19 440
	Other websites	30	21	34 020
	Television	6	7	11 340
	Radio	3	3	4 860
	Direct mail	3	4	6 480
	None of the above	49	56	90 720

Information sources, health and wellbeing products / services	Print magazines	14	22	35 640
	Newspapers	15	20	32 400
	Magazine websites	7	9	14 580
	Newspaper websites	6	6	9 720
	Blogs	5	7	11 340
	Social media	21	22	35 640
	Other websites	37	35	56 700
	Television	12	14	22 680
	Radio	2	3	4 860
	Direct mail	17	23	37 260
	None of the above	38	34	55 080

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	25 920
	Newspapers	19	27	43 740
	Magazine websites	7	7	11 340
	Newspaper websites	8	8	12 960
	Blogs	5	4	6 480
	Social media	22	21	34 020
	Other websites	41	36	58 320
	Television	13	14	22 680
	Radio	1	1	1 620
	Direct mail	31	40	64 800
	None of the above	29	24	38 880

Kotivinkki magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Kotivinkki Readers %	Kotivinkki Amount of readers
PUUTTUU	Cars, motor vehicles	26	12	19 440
	Well-being and health	53	73	118 260
	Charity work	14	21	34 020
	Self development	32	33	53 460
	PUUTTUU	15	14	22 680
	PUUTTUU	17	8	12 960
	PUUTTUU	16	28	45 360
	PUUTTUU	27	40	64 800
	PUUTTUU	55	54	87 480
	PUUTTUU	34	43	69 660
	PUUTTUU	32	42	68 040
	PUUTTUU	26	48	77 760
	PUUTTUU	53	64	103 680
	PUUTTUU	10	4	6 480
	PUUTTUU	22	36	58 320
	PUUTTUU	35	40	64 800
	PUUTTUU	30	39	63 180
	PUUTTUU	56	66	106 920
	PUUTTUU	16	4	6 480
	PUUTTUU	40	33	53 460
	PUUTTUU	33	59	95 580
	PUUTTUU	39	39	63 180
	PUUTTUU	40	48	77 760
	PUUTTUU	40	63	102 060
	PUUTTUU	23	15	24 300
	PUUTTUU	31	59	95 580
	PUUTTUU	36	31	50 220
	PUUTTUU	36	38	61 560
	PUUTTUU	46	40	64 800
	PUUTTUU	11	7	11 340
	PUUTTUU	23	7	11 340
	PUUTTUU	33	38	61 560
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	48	77 760
	Repair and construction products	40	40	64 800
	Domestic appliances	39	40	64 800
	Electronics or IT products	50	39	63 180
	Cars	18	14	22 680
	Clothing and footwear	82	84	136 080
	Eyeglasses, contact lenses or sunglasses	35	41	66 420
	Sports clothing, footwear or equipment	60	60	97 200
	Saving or investing products or services	26	21	34 020
	Cosmetics and beauty products	45	62	100 440
	Mobile phones	31	32	51 840
	Travels	37	35	56 700
	Products and services for health and well-being	58	65	105 300
	None of the above	2	2	3 240

Intentions to purchase within 12 months	Furniture and furnishings	29	30	48 600
	Repair and construction products	36	36	58 320
	Domestic appliances	20	19	30 780
	Electronics or IT products	28	16	25 920
	Cars	14	9	14 580
	Clothing and footwear	65	65	105 300
	Eyeglasses, contact lenses or sunglasses	27	29	46 980
	Sports clothing, footwear or equipment	43	41	66 420
	Saving or investing products or services	22	17	27 540
	Cosmetics and beauty products	36	49	79 380
	Mobile phones	16	16	25 920
	Travels	41	38	61 560
	Products and services for health and well-being	46	53	85 860
	None of the above	7	7	11 340

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	1 620
	Buying an apartment	11	8	12 960
	Home renovation	29	32	51 840
	Buying a car	25	20	32 400
	Buying a boat	3	2	3 240
	None of these	50	53	85 860

Will consider switching over the next 12 months	Bank	7	6	9 720
	Insurance company	10	6	9 720
	electric company	18	13	21 060
	Internet Connection	8	6	9 720
	Phone-subscription	12	10	16 200
	None of the above	47	52	84 240
	Can not say	19	23	37 260

Use of extra money	Magazines, books, movies	17	17	27 540
	Eating, drinking, partying in a restaurant	32	29	46 980
	Exercises and sports equipment	26	22	35 640
	Cultural events (eg. concerts, theater, festivals)	33	37	59 940
	Renovation, interior design	25	29	46 980
	Health services and personal well-being	21	31	50 220
	Travel	40	42	68 040
	Consumer electronics and IT equipment, mobile phones	16	7	11 340
	Clothes, shoes and bags	23	24	38 880
	Home services (cleaning and other housekeeping services)	6	8	12 960
	Car, boat, motorcycle	13	6	9 720
	Cosmetics and beauty care	10	14	22 680
	Saving, investing	46	41	66 420
	Other	8	9	14 580
	There is no extra money left after mandatory expenses	8	9	14 580
	Can not say	3	3	4 860
Planning on buying/doing in the next 12 months

Kotivinkki magazine's reader profile / Source NRS 2023

Kotivinkki

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Readers: 162 000 / KMT 2023 Download magazine graphs (PDF)

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