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Kotivinkki

Kotivinkki (“Home Tip”) is a magazine for home lovers that is packed with inspiration and the joy of home life. The magazine’s readers are those who make everyday purchasing decisions: they decide what to buy from food shops and how they want their home to look. The magazine’s themes are interior design, cooking, baking, DIY ideas, relationships and psychological wellbeing. Kotivinkki also covers health, travel and fashion in special theme issues several times a year. Readers are very engaged with the magazine through its “Meilläkotona.fi” website, active Facebook group and inspiring Instagram account. Kotivinkki’s newsletter is published once a week and has approximately 86,000 subscribers.
Kotivinkki website: https://www.meillakotona.fi/lehdet/kotivinkki

Magazine's website: http://www.meillakotona.fi/lehdet/kotivinkki Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-kotivinkki-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Maija Koski
Toimituspäällikkö Iiris von Knorring
AD Sari Vahe
Toimituspäällikkö Hanna-Mari Arosilta

Circulation or copies

Issues per year 24

Readership

Readership 189 000
Total reach 0
How many times read 2.1
Minutes of reading 52 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 30.12.2020 09.12.2020 Thema: New year, new skills: big handicrafts issue. Feel good food. Cosmetics for sensitive skin.
2 13.01.2021 18.12.2020 Thema: Get your finances in shape! Affordable foods and baking. Supermarket finds - beauty products.
3 27.01.2021 30.12.2020 Thema: Get rid of stress! Nearby holidays. Italian food. Moisturising winter skin.
4 10.02.2021 18.01.2021 Thema: Big baking issue. Decorating ideas for the kitchen. Valentine's Day. Moisturising winter skin.
5 24.02.2021 01.02.2021 Thema: Top picks for nature lovers. Top vegetarian foods. Lovely cleaning day. Get your hair in shape. Houseplants.
6 10.03.2021 15.02.2021 Thema: Big decorating issue: spring trends. Refresh your makeup bag! Soups to warm you up.
7 24.03.2021 05.03.2021 Thema: Easter. Food, wine, baking, treats, decorations and table settings. Top pharmacy cosmetics.
8 07.04.2021 12.03.2021 Thema: Spring flowers. Get your home in order. Weekly menu. Sun protection cosmetics. 
9 21.04.2021 25.03.2021 Thema: May Day treats and sparkling wines. Gardening season begins! Outdoor furniture. New cosmetics this spring.
10 05.05.2021 12.04.2021 Thema: Spring festive season begins! Cakes, table settings, flowers and decorations. Festive makeup.
11 19.05.2021 23.04.2021 Thema: Loveliest ideas for you garden and balcony. Salads for festive tables. Rhubarb. Simple tips for festive hair.
12 02.06.2021 07.05.2021 Thema: Decorating & textiles for summer homes. New fish dishes, top books and holiday ideas, natural cosmetics for the summer.
13 16.06.2021 24.05.2021 Thema: Big midsummer issue. Top grilling treats and drinks. Ice cream treats. Cosmetics for the summer cottage.
14 07.07.2021 14.06.2021 Thema: Big summer baking issue: Finnish berries. Most fun handicrafts for the summer. Inspiring ideas for the summer cottage.
15 28.07.2021 05.07.2021 Thema: Harvest treats. Good sleep. Get your hair in shape.
16 11.08.2021 19.07.2021 Thema: Fast and easy everyday foods. Bathroom & washing clothes. Skincare after the summer.
17 25.08.2021 02.08.2021 Thema: Autumn decorating trends. Apple treats. New cosmetics. 
18 08.09.2021 16.08.2021 Thema: Into the nature! Forest treats on your plate. Autumn flowers. Holiday ideas nearby.
19 22.09.2021 30.08.2021 Thema: Energy for the autumn! Trendy food from Finnish root vegetables. Home lighting & bright lights. Revitalising beauty products.
20 13.10.2021 20.09.2021 Thema: Pleasures at home. Weekend food parties + wine. Top books this autumn. Bedroom. Pampering cosmetics.
21 27.10.2021 04.10.2021 Thema: Festive season begins! New gingerbread recipes and ideas. Mulled wines. Cosy living room. Festive makeup.
22 10.11.2021 18.10.2020 Thema: Big Christmas present issue. Top gift ideas: decorating, food, cosmetics, fashion, experiences, books, DIY, electronics.
23 24.11.2021 01.11.2021 Thema: Christmas baking. Cakes and biscuits. Fun Christmas decorating ideas. Premium cosmetics.
24 08.12.2021 12.11.2021 Thema: Lovely Christmas. Christmas Eve menu, table settings, decorations and drinks. Christmas flowers. Last-minute gift ideas. Night creams.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460x297 mm

4-colour price 9930 €

2/1

Position: First spread

Size including margin: 460x297 mm

4-colour price 10830 €

1/1

Position: Not specified

Size including margin: 230x297 mm

4-colour price 5610 €

1/1

Position: 2. Cover

Size including margin: 230x297 mm

4-colour price 6170 €

1/1 tk

Position: Back cover

Size including margin: 230x297 mm

4-colour price 6170 €

1/2

Position: Not specified

Size including margin: 112x297 mm

4-colour price 3930 €

1/2

Position: Not specified

Size including margin: 230x146 mm

4-colour price 3930 €

1/3

Position: Not specified

Size including margin: 77x297 mm

4-colour price 3370 €

1/3

Position: Not specified

Size including margin: 230x99 mm

4-colour price 3370 €

1/4

Position: Not specified

Size including margin: 60x297 mm

4-colour price 2950 €

1/4

Position: Not specified

Size including margin: 230x74 mm

4-colour price 2950 €

1/4

Position: Not specified

Size including margin: 112x146 mm

4-colour price 2950 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Aineistot/materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 189 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Kotivinkki
Readers %
Kotivinkki
Amount of readers
SexWomen5187164 430
Men491324 570
Age15-24 y1359 450
25-34 y14713 230
35-44 y141120 790
45-54 y141528 350
55-64 y162241 580
65+ y294075 600
Gender + ageFemale 15-29 years10713 230
Female 30-49 years141935 910
Female 50+ years2860113 400
Male 15-29 years1011 890
Male 30-49 years1423 780
Male 50+ years241018 900
Household positionLives at home with parents735 670
Lives alone273056 700
Lives with spouse374177 490
Lives with spouse and children232241 580
Single parent223 780
Other323 780
ProfessionTop Management435 670
white-collar worker, higher-level151528 350
White-collar worker131630 240
Worker1059 450
Farmer111 890
Other entrepreneur323 780
Pensioner314381 270
Student, pupil1247 560
Homewife, home dad111 890
Unemployed335 670
Other447 560
No answer323 780
EducationElementary school6713 230
Secondary school7815 120
Vocational293260 480
High school131120 790
University of Applied Sciences181732 130
University252343 470
Something else223 780
Size of the household1 pers283056 700
2 pers394279 380
3 pers141528 350
4 pers12917 010
5+ pers759 450
Household income (gross)Below 20 000 € /y131222 680
20 000 - 35 000 € /y212649 140
35 001 - 50 000 € /y201834 020
50 001 - 85 000 € /y212037 800
85 001 - 100 000 € /y6611 340
Over 100 000 € /y659 450
Don't want to tell6815 120
Can't say / No answer759 450
Decision-maker in grocery purchasesYes9497183 330
Don't know635 670
Can not say100
HousingApartment343158 590
Row house or semi-detached house171834 020
Detached house444686 940
Farm459 450
Something else111 890
Can not say000
Ownership of housingOwner-occupied residence7479149 310
Rented residence221732 130
Right of residence apartment235 670
Something else111 890
Can not say100
Cottage or holiday home in regular useYes414381 270
No5856105 840
Can not say111 890
Number of cars in householdOne car465196 390
Two cars302954 810
Three or more cars10917 010
No car141120 790
Advertising ban at the door / mailboxYes241630 240
No7683156 870
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504686 940
Temporarily absent (= time off from work, care or study, maternity leave)111 890
Retired314381 270
Unemployed / laid off335 670
Schoolboy or student1247 560
Housewife or father111 890
In the military or performing civilian service000
Other111 890
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232241 580
No252241 580
Can't say / No answer5156105 840
Health services used in the householdPublic health services8587164 430
Employer - funded health care services494483 160
Private, self-funded healthcare services384279 380
Private health insurance services211732 130
No health care111 890
Can not say100
Type of municipality (7 class)Greater Helsinki191528 350
Turku or Tampere8815 120
Oulu435 670
70 000 - 150 000 inhabitants town131528 350
Urban municipality272649 140
Conurbation161935 910
Countryside131324 570
Pets in householdCat172037 800
Dog262649 140
Some other pet559 450
No pets6058109 620
Family with kidsYes312852 920
No6972136 080
Use of glasses or contact lensesYes6881153 090
No321935 910
How often different content is read
The frequency of reading: Print magazinesDaily153056 700
5-6 days a week4713 230
1-4 days a week284177 490
Monthly251732 130
Rarely2159 450
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201732 130
5-6 days a week547 560
1-4 days a week192037 800
Monthly161324 570
Rarely252954 810
Never131834 020
Can not say111 890
The frequency of reading: Print newspapers or afternoon papersDaily345196 390
5-6 days a week559 450
1-4 days a week232649 140
Monthly14815 120
Rarely19917 010
Never511 890
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534890 720
5-6 days a week101018 900
1-4 days a week171630 240
Monthly6713 230
Rarely91120 790
Never5815 120
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6713 230
5-6 days a week5815 120
1-4 days a week425094 500
Monthly181528 350
Rarely201528 350
Never847 560
Can not say111 890
The frequency of watching: Free online TV servicesDaily171732 130
5-6 days a week101120 790
1-4 days a week313056 700
Monthly201935 910
Rarely151528 350
Never6713 230
Can not say111 890
The frequency of watching: Pay TV and streaming servicesDaily151018 900
5-6 days a week10713 230
1-4 days a week191630 240
Monthly9917 010
Rarely111120 790
Never354686 940
Can not say111 890
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4860113 400
5-6 days a week101120 790
1-4 days a week191630 240
Monthly11611 340
Rarely1059 450
Never323 780
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384686 940
5-6 days a week131528 350
1-4 days a week232139 690
Monthly9815 120
Rarely10713 230
Never759 450
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243056 700
5-6 days a week7713 230
1-4 days a week171630 240
Monthly111018 900
Rarely262547 250
Never141018 900
Can not say111 890
The frequency of listening: Programs of commercial radio channelsDaily181732 130
5-6 days a week10917 010
1-4 days a week232241 580
Monthly131120 790
Rarely202037 800
Never161935 910
Can not say111 890
The frequency of listening: PodcastsDaily311 890
5-6 days a week211 890
1-4 days a week9713 230
Monthly12917 010
Rarely262547 250
Never4453100 170
Can not say447 560
User frequency and following: Social mediaDaily5658109 620
5-6 days a week6713 230
1-4 days a week9713 230
Monthly335 670
Rarely547 560
Never192139 690
Can not say011 890
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11611 340
5-6 days a week547 560
1-4 days a week11917 010
Monthly8815 120
Rarely242751 030
Never404585 050
Can not say111 890
User frequency: Instant messaging Daily6463119 070
5-6 days a week101120 790
1-4 days a week10917 010
Monthly447 560
Rarely323 780
Never91120 790
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5971134 190
No402852 920
Can not say100
I tend to buy tabloidsYes91528 350
No8982154 980
Can not say123 780
A paid Finnish magazine is subscribed to my household (print or digital)Yes5059111 510
No493973 710
Can not say211 890
I tend to buy single copy magazinesYes183056 700
No8069130 410
Can not say211 890

Kotivinkki magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.