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Maalla

REAL LIFE Maalla magazine is the biggest and most popular country living magazine in Finland. Maalla appreciates the traditional way of life and spending free time in nature. Do you dream of a second home with a leafy garden or are you planning on buying an old house and fixing it up? Maalla magazine will give you the best ingredients for your dreams and for making them come true. Interior design, home and gardening articles are accompanied with articles about food, stories about people's lives, craft skills and old things. Each issue includes wonderful country romance without forgetting today's challenges in living in the country side. - Erja Salovaara, Editor in Chief

Magazine's website: http://otavamedia.fi/tuotteet/maalla/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email maalla@otavamedia.fi
Vastaava päätoimittaja Saija Hakoniemi
Tuottaja Erja Salovaara
Toimituspäällikkö Annina Pennonen
Toimituspäällikkö Jaana Sarkki

Circulation or copies

Issues per year 11

Readership

Readership 98 000
Total reach 0
How many times read 2.2
Minutes of reading 53 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 13.01.2021 11.12.2020 18.12.2020 Thema: Talvi maalla: kunnosta, korjaa ja huolla maalaiskoti. Elävän tulen äärellä: tulisijat, takat, kamiinat ja pönttöuunit.
2 10.02.2021 15.01.2021 22.01.2021 Thema: Etätöissä vapaa-ajankodissa. Rakenna toimiva työpiste. Huonekasvit perinnekotiin. Verho-opas.
3 10.03.2021 12.02.2021 19.02.2021 Thema: Kevättä ilmassa. Kevätkukat, taimet ja siemenet. Kantrikodin uudet värisävyt ja tapetit. Astiauutuudet.
4 14.04.2021 17.03.2021 24.03.2021 Thema: Suuri puutarhanumero. Kodin uutuustekstiilit.
5 12.05.2021 16.04.2021 23.04.2021 Thema: Ihanasti pihalla: pihakalusteet, terassisisustus ja oleskelualueet. Kevään ensimaut.
6 09.06.2021 14.05.2021 21.05.2021 Thema: Juhannusjuhlat mökillä: kattaus, menu ja saunatarvikkeet. Kukkakimppuja kylvökukista. Kotimaan matkailuvinkit.
7 14.07.2021 17.06.2021 24.06.2021 Thema: Aktiiviloma maalla: retkeile, marjasta, sienestä tai suunnista. Sadonkorjuuherkut. Mökin lääkekaappi.
8 18.08.2021 23.07.2021 30.07.2021 Thema: Perinnerakentaminen-teemanumero: Opettele itse, näin löydät osaajat. Maalaiskodin valaisimet.
9 15.09.2021 20.08.2021 27.08.2021 Thema: Katse keittiöön. Kodinkoneuutuudet.
10 13.10.2021 17.09.2021 24.09.2021 Thema: Maalla Vintage -erikoisnumero. Näin ostat, myyt ja tunnistat kiinnostavimmat vintage-aarteet. Hintaopas.
11 10.11.2021 15.10.2021 22.10.2021 Thema: Joulu Maalla. Tunnelmallinen maalaisjoulu. Jouluvalmisteluista aattopöytään. Tee se itse -ideat juhlaherkuista koristeluun ja kattamiseen.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8315 €

Erikoishinnat: no 4

2/1

Position: 1. Spread

Size including margin: 460 x 297 mm

4-colour price 9150 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 9150 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4620 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 5090 €

1/2

Position: Not specified

Size including margin: 111 x 297 mm

4-colour price 3140 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3140 €

1/4

Position: Not specified

Size including margin: 61 x 297 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 230 x 70 mm

4-colour price 2310 €

1/4

Position: Not specified

Size including margin: 111 x 146 mm

4-colour price 2310 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , PunaMusta Oy Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 98 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Maalla
Readers %
Maalla
Amount of readers
SexWomen518280 360
Men491817 640
Age15-24 y1332 940
25-34 y1465 880
35-44 y1476 860
45-54 y141716 660
55-64 y162221 560
65+ y294544 100
Gender + ageFemale 15-29 years1054 900
Female 30-49 years141615 680
Female 50+ years286159 780
Male 15-29 years101980
Male 30-49 years1421 960
Male 50+ years241514 700
Household positionLives at home with parents71980
Lives alone272625 480
Lives with spouse374544 100
Lives with spouse and children232221 560
Single parent232 940
Other321 960
ProfessionTop Management432 940
white-collar worker, higher-level151312 740
White-collar worker131514 700
Worker1065 880
Farmer121 960
Other entrepreneur332 940
Pensioner314544 100
Student, pupil1232 940
Homewife, home dad11980
Unemployed332 940
Other443 920
No answer321 960
EducationElementary school676 860
Secondary school798 820
Vocational293231 360
High school131110 780
University of Applied Sciences181413 720
University252726 460
Something else21980
Size of the household1 pers282524 500
2 pers394847 040
3 pers141413 720
4 pers1287 840
5+ pers754 900
Household income (gross)Below 20 000 € /y13109 800
20 000 - 35 000 € /y212928 420
35 001 - 50 000 € /y201817 640
50 001 - 85 000 € /y212322 540
85 001 - 100 000 € /y676 860
Over 100 000 € /y643 920
Don't want to tell665 880
Can't say / No answer721 960
Decision-maker in grocery purchasesYes949593 100
Don't know643 920
Can not say100
HousingApartment342726 460
Row house or semi-detached house171817 640
Detached house444645 080
Farm498 820
Something else11980
Can not say000
Ownership of housingOwner-occupied residence748280 360
Rented residence221211 760
Right of residence apartment221 960
Something else132 940
Can not say100
Cottage or holiday home in regular useYes414948 020
No585049 000
Can not say11980
Number of cars in householdOne car464847 040
Two cars303433 320
Three or more cars10109 800
No car1487 840
Advertising ban at the door / mailboxYes241716 660
No768280 360
Can not say11980
lifecycleIn paid job, entrepreneur, freelancer, farmer504645 080
Temporarily absent (= time off from work, care or study, maternity leave)11980
Retired314544 100
Unemployed / laid off332 940
Schoolboy or student1232 940
Housewife or father11980
In the military or performing civilian service000
Other11980
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232120 580
No252423 520
Can't say / No answer515553 900
Health services used in the householdPublic health services858886 240
Employer - funded health care services494140 180
Private, self-funded healthcare services384746 060
Private health insurance services211615 680
No health care11980
Can not say11980
Type of municipality (7 class)Greater Helsinki191413 720
Turku or Tampere887 840
Oulu432 940
70 000 - 150 000 inhabitants town131211 760
Urban municipality272423 520
Conurbation162019 600
Countryside131918 620
Pets in householdCat171514 700
Dog262625 480
Some other pet554 900
No pets606260 760
Family with kidsYes312625 480
No697472 520
Use of glasses or contact lensesYes688280 360
No321817 640
How often different content is read
The frequency of reading: Print magazinesDaily153029 400
5-6 days a week498 820
1-4 days a week283736 260
Monthly251918 620
Rarely2154 900
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201615 680
5-6 days a week565 880
1-4 days a week191817 640
Monthly161716 660
Rarely252726 460
Never131413 720
Can not say11980
The frequency of reading: Print newspapers or afternoon papersDaily345351 940
5-6 days a week565 880
1-4 days a week232423 520
Monthly1487 840
Rarely1987 840
Never51980
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535149 980
5-6 days a week1076 860
1-4 days a week171716 660
Monthly676 860
Rarely9109 800
Never576 860
Can not say000
The frequency of reading: Free and free delivery newspapersDaily687 840
5-6 days a week576 860
1-4 days a week424948 020
Monthly181615 680
Rarely201413 720
Never854 900
Can not say121 960
The frequency of watching: Free online TV servicesDaily171615 680
5-6 days a week101110 780
1-4 days a week312928 420
Monthly201918 620
Rarely151413 720
Never6109 800
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily1587 840
5-6 days a week1065 880
1-4 days a week191211 760
Monthly9109 800
Rarely111110 780
Never355149 980
Can not say121 960
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486361 740
5-6 days a week1098 820
1-4 days a week191514 700
Monthly1176 860
Rarely1043 920
Never321 960
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384443 120
5-6 days a week131514 700
1-4 days a week232019 600
Monthly987 840
Rarely1054 900
Never787 840
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242928 420
5-6 days a week787 840
1-4 days a week171918 620
Monthly111211 760
Rarely262221 560
Never1498 820
Can not say11980
The frequency of listening: Programs of commercial radio channelsDaily181514 700
5-6 days a week1087 840
1-4 days a week232019 600
Monthly131413 720
Rarely202322 540
Never161817 640
Can not say11980
The frequency of listening: PodcastsDaily31980
5-6 days a week21980
1-4 days a week954 900
Monthly1276 860
Rarely262524 500
Never445553 900
Can not say454 900
User frequency and following: Social mediaDaily565049 000
5-6 days a week665 880
1-4 days a week9109 800
Monthly321 960
Rarely554 900
Never192625 480
Can not say01980
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1165 880
5-6 days a week532 940
1-4 days a week1176 860
Monthly876 860
Rarely242726 460
Never404948 020
Can not say121 960
User frequency: Instant messaging Daily645452 920
5-6 days a week101211 760
1-4 days a week101413 720
Monthly454 900
Rarely332 940
Never91312 740
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597270 560
No402827 440
Can not say100
I tend to buy tabloidsYes91716 660
No898280 360
Can not say11980
A paid Finnish magazine is subscribed to my household (print or digital)Yes506159 780
No493635 280
Can not say232 940
I tend to buy single copy magazinesYes182928 420
No806967 620
Can not say221 960

Maalla magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.