Maatilan Pellervo
Kansikuva Maatilan Pellervo 2026

Maatilan Pellervo

Agriculture, dairy farming, forestry

Issues per year

9 issues per year

Copies

8 000

Magazine website

http://maatilanpellervo.fi/

Pellervo-Media Oy Business and professional magazines Nature, farming and forestry
NRS Organic Countryside Agriculture Forest ownership Small entrepreneur

Timetables

Issue Issue Booking Date Material Date Themes and info
1 22.1.2026 12.12.2025 7.1.2026
2 26.2.2026 16.1.2026 11.2.2026
3 9.4.2026 27.2.2026 23.3.2026
4 21.5.2026 10.4.2026 5.5.2026
5 2.7.2026 22.5.2026 17.6.2026
6 3.9.2026 24.7.2026 19.8.2026
7 1.10.2026 21.8.2026 16.9.2026
8 5.11.2026 28.9.2026 21.10.2026
9 10.12.2026 2.11.2026 25.11.2026
9 PIK2027 10.12.2026 2.11.2026 25.11.2026

Ei aikatauluja vuodelle 2027.

Prices

Ad Placement Size Bleed Price (tax 0%)
Aukeama landscape Not specified 460 x 280 mm 5 mm 5 802 €
1/1 portrait Not specified 230 x 280 mm 5 mm 3 179 €
1/2 portrait Not specified 112 x 280 mm 5 mm 2 186 €
1/2 landscape Not specified 230 x 138 mm 5 mm 2 186 €
1/4 square Not specified 112 x 138 mm 5 mm 1 547 €
1/8 landscape Not specified 100 x 60 mm mm 5 mm 940 €
*) size without marginal Prices valid until 31.12.2026
Size

230 x 280 mm

Printing method

Offset

Binding

Perfect Binding

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2027
Size

230 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2026
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2027

Readers

Readers
69 700
Total reach
83 500
How many times read
1,8
Minutes of reading
60 min
Source: NRS 2026
Gender
Source: NRS 2026
Audience in digital and print
Source: NRS 2026
Age
Source: NRS 2026
Municipality type
Source: NRS 2026
Education
Source: NRS 2026
Gross household income, daily purchases
Source: NRS 2026

NRS Facts

Print readers include only those who read the printed magazine.

Readers 69 700
Minutes of reading60 min
How many times read1,8
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 39 27 200
Men 49 61 42 500
Native language Finnish 95 97 67 600
Swedish 5 3 2 100
Age 15-24 y 13 10 7 000
25-34 y 14 7 4 900
35-44 y 14 10 7 000
45-54 y 14 14 9 800
55-64 y 15 17 11 800
65+ y 30 40 27 900
Gender + age Female 15-29 years 9 2 1 400
Female 30-49 years 14 10 7 000
Female 50+ years 28 27 18 800
Male 15-29 years 10 11 7 700
Male 30-49 years 15 13 9 100
Male 50+ years 24 37 25 800
Household position Lives at home with parents 7 8 5 600
Lives alone 29 22 15 300
Lives with spouse 36 42 29 300
Lives with spouse and children 23 22 15 300
Single parent 2 3 2 100
Other 2 2 1 400
Grandchildren under 18 years of age Yes 20 24 16 700
No 39 49 34 200
No answer (under 45 year olds) 41 28 19 500
Education Elementary school 4 9 6 300
Secondary school 6 9 6 300
Vocational 26 35 24 400
High school 13 10 7 000
University of Applied Sciences 19 17 11 800
University 30 19 13 200
Something else 2 2 1 400
Decision-maker in grocery purchases Yes 93 89 62 000
No 7 11 7 700
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 74 51 600
No 32 26 18 100
Size of the household 1 pers 28 22 15 300
2 pers 38 42 29 300
3 pers 14 12 8 400
4 pers 12 11 7 700
5+ pers 7 12 8 400
Household income (gross) Below 20 000 € /y 10 7 4 900
20 000 - 35 000 € /y 15 18 12 500
35 001 - 50 000 € /y 18 24 16 700
50 001 - 85 000 € /y 21 19 13 200
85 001 - 100 000 € /y 8 8 5 600
Over 100 000 € /y 12 7 4 900
Dont want to tell 7 7 4 900
Cant say / No answer 9 10 7 000
Family with kids Yes 33 35 24 400
No 67 65 45 300
Number of children in the household (5th grade) 1 child 13 12 8 400
2 children 12 11 7 700
3 children 5 7 4 900
4 children 1 2 1 400
5+ children 1 2 1 400
There are no children 67 65 45 300
Doesn't want to answer 0 0 0
Pets in household Cat 15 22 15 300
Dog 24 30 20 900
Some other pet 5 7 4 900
No pets 62 52 36 200
Health services used in the household Public health services 85 87 60 600
Employer - funded health care services 51 43 30 000
Private, self-funded healthcare services 39 42 29 300
Private health insurance services 27 21 14 600
No health care 1 1 700
Can not say 1 0 0
Housing Apartment 33 14 9 800
Row house or semi-detached house 17 15 10 500
Detached house 45 57 39 700
Farm 4 13 9 100
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 86 59 900
Rented residence 22 10 7 000
Right of residence apartment 2 2 1 400
Something else 1 1 700
Can not say 1 1 700
Cottage or holiday home in regular use Yes 41 47 32 800
No 58 52 36 200
Can not say 1 1 700
Number of cars in household One car 46 42 29 300
Two cars 29 34 23 700
Three or more cars 10 18 12 500
No car 15 6 4 200
Type of car, if buying now New 18 21 14 600
Used 71 77 53 700
Company car 5 3 2 100
Leasing (personal) 9 6 4 200
Shared car 2 1 700
Doesn't use a car 8 3 2 100
Can not say 5 4 2 800
Advertising ban at the door / mailbox Yes 29 16 11 200
No 70 84 58 500
Can not say 1 1 700
Using AdBlocker or similar application Yes 19 10 7 000
No 75 84 58 500
Can not say 5 6 4 200
Type of municipality (7 class) Greater Helsinki 20 3 2 100
Turku or Tampere 8 2 1 400
Oulu 4 3 2 100
70 000 - 150 000 inhabitants town 14 11 7 700
Urban municipality 24 22 15 300
Conurbation 17 29 20 200
Countryside 12 29 20 200
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 29 20 200
5-6 days a week 4 9 6 300
1-4 days a week 23 33 23 000
Monthly 25 19 13 200
Rarely 27 7 4 900
Never 9 2 1 400
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 30 20 900
5-6 days a week 5 4 2 800
1-4 days a week 18 23 16 000
Monthly 16 13 9 100
Rarely 24 20 13 900
Never 13 10 7 000
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 24 43 30 000
5-6 days a week 4 13 9 100
1-4 days a week 22 28 19 500
Monthly 16 6 4 200
Rarely 25 8 5 600
Never 9 2 1 400
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 54 37 600
5-6 days a week 9 10 7 000
1-4 days a week 16 18 12 500
Monthly 7 6 4 200
Rarely 8 4 2 800
Never 5 8 5 600
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 6 4 200
5-6 days a week 3 4 2 800
1-4 days a week 38 46 32 100
Monthly 20 22 15 300
Rarely 24 18 12 500
Never 10 4 2 800
Can not say 1 1 700
The frequency of watching: Free online TV services Daily 19 19 13 200
5-6 days a week 10 10 7 000
1-4 days a week 29 26 18 100
Monthly 20 21 14 600
Rarely 15 19 13 200
Never 6 6 4 200
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 17 12 8 400
5-6 days a week 10 7 4 900
1-4 days a week 22 23 16 000
Monthly 9 8 5 600
Rarely 12 13 9 100
Never 29 36 25 100
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 51 35 500
5-6 days a week 10 9 6 300
1-4 days a week 19 17 11 800
Monthly 12 10 7 000
Rarely 13 8 5 600
Never 4 4 2 800
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 42 29 300
5-6 days a week 11 11 7 700
1-4 days a week 20 18 12 500
Monthly 12 9 6 300
Rarely 14 12 8 400
Never 9 8 5 600
Can not say 1 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 35 24 400
5-6 days a week 5 7 4 900
1-4 days a week 15 15 10 500
Monthly 13 11 7 700
Rarely 27 22 15 300
Never 16 10 7 000
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 17 22 15 300
5-6 days a week 9 9 6 300
1-4 days a week 19 21 14 600
Monthly 14 12 8 400
Rarely 23 22 15 300
Never 17 13 9 100
Can not say 1 1 700
The frequency of listening: Podcasts Daily 7 5 3 500
5-6 days a week 4 2 1 400
1-4 days a week 12 8 5 600
Monthly 14 12 8 400
Rarely 26 30 20 900
Never 35 39 27 200
Can not say 2 3 2 100
User frequency and following: Social media Daily 62 59 41 100
5-6 days a week 7 4 2 800
1-4 days a week 7 7 4 900
Monthly 3 3 2 100
Rarely 6 11 7 700
Never 15 16 11 200
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 13 9 100
5-6 days a week 5 3 2 100
1-4 days a week 13 11 7 700
Monthly 8 9 6 300
Rarely 20 24 16 700
Never 36 38 26 500
Can not say 1 1 700
Reading frequency: Printed books Daily 17 16 11 200
5-6 days a week 6 6 4 200
1-4 days a week 15 16 11 200
Monthly 22 19 13 200
Rarely 34 38 26 500
Never 7 5 3 500
Can not say 0 0 0
Reading frequency: E-books Daily 3 2 1 400
5-6 days a week 2 1 700
1-4 days a week 4 4 2 800
Monthly 6 5 3 500
Rarely 30 27 18 800
Never 54 60 41 800
Can not say 1 1 700
Listening frequency: Audiobooks Daily 8 6 4 200
5-6 days a week 3 2 1 400
1-4 days a week 6 4 2 800
Monthly 8 8 5 600
Rarely 23 21 14 600
Never 52 59 41 100
Can not say 1 1 700
Usage/viewing frequency: YouTube Daily 22 23 16 000
5-6 days a week 9 9 6 300
1-4 days a week 20 21 14 600
Monthly 20 21 14 600
Rarely 19 15 10 500
Never 10 11 7 700
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 3 2 100
5-6 days a week 2 3 2 100
1-4 days a week 7 6 4 200
Monthly 8 6 4 200
Rarely 13 11 7 700
Never 52 59 41 100
Cant say / No answer 11 14 9 800
Usage/following: Facebook Daily 40 43 30 000
5-6 days a week 6 6 4 200
1-4 days a week 11 9 6 300
Monthly 5 4 2 800
Rarely 10 9 6 300
Never 17 17 11 800
Cant say / No answer 10 12 8 400
Usage/Following: Instagram Daily 37 30 20 900
5-6 days a week 6 5 3 500
1-4 days a week 9 8 5 600
Monthly 5 5 3 500
Rarely 8 9 6 300
Never 25 32 22 300
Cant say / No answer 10 12 8 400
Usage/following rate: Snapchat Daily 16 12 8 400
5-6 days a week 2 1 700
1-4 days a week 2 2 1 400
Monthly 2 2 1 400
Rarely 5 5 3 500
Never 62 66 46 000
Cant say / No answer 11 12 8 400
Usage/following: X (formerly Twitter) Daily 4 3 2 100
5-6 days a week 2 3 2 100
1-4 days a week 4 3 2 100
Monthly 3 5 3 500
Rarely 11 10 7 000
Never 66 65 45 300
Cant say / No answer 10 12 8 400
Usage/Following: TikTok Daily 13 9 6 300
5-6 days a week 2 3 2 100
1-4 days a week 4 5 3 500
Monthly 3 3 2 100
Rarely 8 8 5 600
Never 62 59 41 100
Cant say / No answer 10 13 9 100
Usage/following frequency: Jodel Daily 3 1 700
5-6 days a week 1 0 0
1-4 days a week 2 1 700
Monthly 3 2 1 400
Rarely 6 5 3 500
Never 71 75 52 300
Cant say / No answer 15 17 11 800
Usage/following frequency: Threads Daily 3 3 2 100
5-6 days a week 1 1 700
1-4 days a week 4 3 2 100
Monthly 3 1 700
Rarely 5 5 3 500
Never 69 70 48 800
Cant say / No answer 15 17 11 800
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 2 1 400
Monthly 1 0 0
Rarely 3 3 2 100
Never 80 78 54 400
Cant say / No answer 15 17 11 800
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 15 10 500
Partially agree 42 39 27 200
Partially disagree 29 31 21 600
Completely disagree 10 11 7 700
Can not say 3 4 2 800
I prefer domestic products Completely agree 33 41 28 600
Partially agree 55 47 32 800
Partially disagree 9 9 6 300
Completely disagree 1 1 700
Can not say 2 2 1 400
I consciously make responsible choices in my consumption Completely agree 21 20 13 900
Partially agree 54 54 37 600
Partially disagree 18 18 12 500
Completely disagree 4 4 2 800
Can not say 4 4 2 800
When shopping, quality is more important to me than price Completely agree 24 23 16 000
Partially agree 58 60 41 800
Partially disagree 14 14 9 800
Completely disagree 1 1 700
Can not say 3 2 1 400
I usually choose the cheapest option Completely agree 13 12 8 400
Partially agree 48 50 34 800
Partially disagree 32 31 21 600
Completely disagree 5 4 2 800
Can not say 2 3 2 100
I often take advantage of discount and campaign prices in my purchases Completely agree 39 40 27 900
Partially agree 49 47 32 800
Partially disagree 9 11 7 700
Completely disagree 2 1 700
Can not say 1 2 1 400
In my circle of friends, I am often the first to try new things Completely agree 5 6 4 200
Partially agree 23 26 18 100
Partially disagree 38 37 25 800
Completely disagree 24 23 16 000
Can not say 10 9 6 300
In my opinion, money is for consumption and not for saving Completely agree 5 8 5 600
Partially agree 37 38 26 500
Partially disagree 43 39 27 200
Completely disagree 10 11 7 700
Can not say 4 5 3 500
I prefer local shops and services Completely agree 28 34 23 700
Partially agree 58 56 39 000
Partially disagree 11 8 5 600
Completely disagree 1 1 700
Can not say 2 1 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 5 3 500
Partially agree 27 30 20 900
Partially disagree 28 27 18 800
Completely disagree 33 32 22 300
Can not say 7 6 4 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 7 000
Partially agree 32 32 22 300
Partially disagree 36 35 24 400
Completely disagree 20 19 13 200
Can not say 3 4 2 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 16 11 200
Partially agree 49 53 36 900
Partially disagree 23 21 14 600
Completely disagree 7 5 3 500
Can not say 5 5 3 500
Ecology is an important purchase reason for me Completely agree 18 14 9 800
Partially agree 50 53 36 900
Partially disagree 23 23 16 000
Completely disagree 6 7 4 900
Can not say 4 3 2 100
I prefer well-known brands Completely agree 13 13 9 100
Partially agree 59 58 40 400
Partially disagree 20 21 14 600
Completely disagree 5 3 2 100
Can not say 3 4 2 800
I prefer used products in my purchases Completely agree 15 13 9 100
Partially agree 39 42 29 300
Partially disagree 31 31 21 600
Completely disagree 11 10 7 000
Can not say 3 4 2 800
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 11 200
Quite positively 61 63 43 900
Quite negatively 16 14 9 800
Very negative 4 4 2 800
Can not say 6 4 2 800
Magazines Very positive 12 12 8 400
Quite positively 60 63 43 900
Quite negatively 18 16 11 200
Very negative 4 2 1 400
Can not say 7 6 4 200
Free and local newspapers Very positive 22 21 14 600
Quite positively 56 61 42 500
Quite negatively 11 11 7 700
Very negative 4 2 1 400
Can not say 6 5 3 500
Newspaper/Magazine websites or applications Very positive 5 6 4 200
Quite positively 43 47 32 800
Quite negatively 33 29 20 200
Very negative 11 10 7 000
Can not say 8 8 5 600
Social media (Facebook, Instagram etc.) Very positive 5 5 3 500
Quite positively 30 30 20 900
Quite negatively 35 37 25 800
Very negative 19 17 11 800
Can not say 11 12 8 400
Influencer advertising (e.g. in social media) Very positive 4 5 3 500
Quite positively 25 23 16 000
Quite negatively 35 37 25 800
Very negative 23 26 18 100
Can not say 13 9 6 300
Newsletters to email Very positive 2 2 1 400
Quite positively 16 20 13 900
Quite negatively 35 36 25 100
Very negative 45 40 27 900
Can not say 3 3 2 100
Other websites Very positive 2 4 2 800
Quite positively 32 33 23 000
Quite negatively 39 39 27 200
Very negative 15 13 9 100
Can not say 12 10 7 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 6 4 200
Quite positively 44 45 31 400
Quite negatively 31 27 18 800
Very negative 14 16 11 200
Can not say 4 6 4 200
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 4 2 800
Quite positively 33 37 25 800
Quite negatively 35 32 22 300
Very negative 21 20 13 900
Can not say 7 7 4 900
Home delivered advertisements and catalogues Very positive 14 14 9 800
Quite positively 44 54 37 600
Quite negatively 21 17 11 800
Very negative 15 9 6 300
Can not say 5 5 3 500
Out-of-home advertising Very positive 11 10 7 000
Quite positively 51 48 33 500
Quite negatively 22 27 18 800
Very negative 9 8 5 600
Can not say 8 8 5 600
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 20 13 900
Partially agree 59 59 41 100
Partially disagree 10 10 7 000
Completely disagree 3 2 1 400
Can not say 11 9 6 300
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 22 15 300
Partially agree 56 55 38 300
Partially disagree 14 11 7 700
Completely disagree 4 3 2 100
Can not say 10 9 6 300
When reading a magazine, I don't multitask Completely agree 33 36 25 100
Partially agree 39 38 26 500
Partially disagree 17 18 12 500
Completely disagree 4 2 1 400
Can not say 8 6 4 200
A professional magazine keeps me up to date on professional matters Completely agree 21 31 21 600
Partially agree 44 45 31 400
Partially disagree 11 8 5 600
Completely disagree 5 2 1 400
Can not say 18 14 9 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 40 27 900
Partially agree 47 43 30 000
Partially disagree 7 6 4 200
Completely disagree 3 2 1 400
Can not say 12 10 7 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 14 600
Partially agree 51 50 34 800
Partially disagree 13 15 10 500
Completely disagree 3 2 1 400
Can not say 18 12 8 400
Finnish magazines offer reliable product recommendations Completely agree 10 12 8 400
Partially agree 50 53 36 900
Partially disagree 17 17 11 800
Completely disagree 3 2 1 400
Can not say 20 15 10 500
Finnish magazines are of high quality Completely agree 22 28 19 500
Partially agree 57 52 36 200
Partially disagree 9 11 7 700
Completely disagree 1 1 700
Can not say 10 8 5 600
Ads in magazines make new things familiar Completely agree 10 11 7 700
Partially agree 48 51 35 500
Partially disagree 22 24 16 700
Completely disagree 7 4 2 800
Can not say 13 10 7 000
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 14 9 800
Partially agree 33 36 25 100
Partially disagree 22 22 15 300
Completely disagree 22 20 13 900
Can not say 11 9 6 300
I have purchased products based on the ad in magazine Completely agree 9 10 7 000
Partially agree 31 35 24 400
Partially disagree 26 27 18 800
Completely disagree 24 22 15 300
Can not say 10 7 4 900
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 12 8 400
Partially agree 48 49 34 200
Partially disagree 20 22 15 300
Completely disagree 12 12 8 400
Can not say 7 5 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 6 4 200
Partially agree 28 26 18 100
Partially disagree 27 32 22 300
Completely disagree 28 28 19 500
Can not say 10 8 5 600
Advertising published in magazines is trustworthy Completely agree 4 5 3 500
Partially agree 36 39 27 200
Partially disagree 35 34 23 700
Completely disagree 9 8 5 600
Can not say 16 14 9 800
The free customer magazine is an important customer benefit for me Completely agree 15 18 12 500
Partially agree 39 46 32 100
Partially disagree 23 21 14 600
Completely disagree 12 7 4 900
Can not say 10 7 4 900
I follow one or more magazines on social media Completely agree 7 10 7 000
Partially agree 20 22 15 300
Partially disagree 23 22 15 300
Completely disagree 42 37 25 800
Can not say 7 9 6 300
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 40 27 900
Partially agree 27 26 18 100
Partially disagree 11 15 10 500
Completely disagree 14 15 10 500
Can not say 2 3 2 100
I usually read many articles at once when I visit magazine websites Completely agree 35 34 23 700
Partially agree 39 43 30 000
Partially disagree 13 11 7 700
Completely disagree 10 7 4 900
Can not say 3 4 2 800
I often end up on newspaper websites through social media or other links Completely agree 18 15 10 500
Partially agree 33 34 23 700
Partially disagree 21 19 13 200
Completely disagree 24 26 18 100
Can not say 4 7 4 900
I read newspaper websites or apps several times a day Completely agree 19 15 10 500
Partially agree 33 39 27 200
Partially disagree 25 24 16 700
Completely disagree 21 20 13 900
Can not say 3 3 2 100
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 13 200
Partially agree 21 25 17 400
Partially disagree 17 17 11 800
Completely disagree 37 34 23 700
Can not say 8 6 4 200
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 25 17 400
Partially agree 52 51 35 500
Partially disagree 12 14 9 800
Completely disagree 4 3 2 100
Can not say 8 7 4 900
I want to know if media content has been generated using AI Completely agree 75 74 51 600
Partially agree 16 16 11 200
Partially disagree 3 3 2 100
Completely disagree 2 3 2 100
Can not say 5 5 3 500
I am willing to pay for well-crafted journalistic content Completely agree 31 32 22 300
Partially agree 39 39 27 200
Partially disagree 15 14 9 800
Completely disagree 8 8 5 600
Can not say 7 7 4 900
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 48 33 500
Cosmetics and beauty care 16 14 9 800
Interior design and furniture 26 24 16 700
Renovation and building 24 30 20 900
Domestic appliances 10 12 8 400
Consumer electronics and IT equipment 13 15 10 500
Saving and investing 14 18 12 500
Style and fashion 21 19 13 200
Cars 14 18 12 500
Travelling 23 19 13 200
Sports clothing, footwear or equipment 14 14 9 800
Health and wellness products/services 19 22 15 300
None of these 16 12 8 400
Can not say 10 8 5 600
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 43 30 000
Cosmetics and beauty care 17 14 9 800
Interior design and furniture 21 19 13 200
Renovation and building 21 25 17 400
Domestic appliances 10 12 8 400
Consumer electronics and IT equipment 17 15 10 500
Saving and investing 13 14 9 800
Style and fashion 19 15 10 500
Cars 13 17 11 800
Travelling 23 20 13 900
Sports clothing, footwear or equipment 16 15 10 500
Health and wellness products/services 18 15 10 500
None of these 21 22 15 300
Can not say 12 12 8 400
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 31 21 600
Well-being and health 50 41 28 600
Charity work 14 11 7 700
Self development 32 23 16 000
Celebrities 13 10 7 000
Fishing 15 18 12 500
Beauty care and cosmetics 16 6 4 200
Literature 29 20 13 900
Domestic and foreign news 51 52 36 200
Domestic travel 33 37 25 800
Culture 34 21 14 600
Crafts 25 22 15 300
Nature and going outdoor 52 53 36 900
Hunting 9 18 12 500
Style and fashion 20 11 7 700
Music and concerts 37 28 19 500
Going on summer cottage 29 23 16 000
Local affairs 56 62 43 200
Computer/console/mobile playing 17 8 5 600
Politics 43 46 32 100
Gardening and plants 29 32 22 300
Online gambling or betting 5 6 4 200
Building and renovating 34 43 30 000
Food and drink 38 25 17 400
Cooking, baking, recipes 38 35 24 400
Investment 24 23 16 000
Decorating 28 15 10 500
Economic and finances 36 40 27 900
Science 37 23 16 000
Travelling abroad 34 15 10 500
Sports, exercising 45 34 23 700
Sailing, boating 9 8 5 600
Consumer electronics and information technology 20 15 10 500
Environmental matters 31 26 18 100
None of the above 0 2 1 400
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 1 400
Buying an apartment 11 8 5 600
Home renovation 27 33 23 000
Buying a car 27 31 21 600
Buying a boat 3 4 2 800
None of these 51 42 29 300
Purchases in the last 12 months Furniture and furnishings 43 36 25 100
Repair and construction products 38 42 29 300
Domestic appliances 37 38 26 500
Electronics or IT products 49 45 31 400
Cars 19 23 16 000
Clothing and footwear 84 78 54 400
Eyeglasses, contact lenses or sunglasses 36 36 25 100
Sports clothing, footwear or equipment 57 50 34 800
Saving or investing products or services 32 31 21 600
Cosmetics and beauty products 49 35 24 400
Mobile phones 29 30 20 900
Travels 50 41 28 600
Products and services for health and well-being 61 55 38 300
None of the above 1 1 700
Intentions to purchase within 12 months Furniture and furnishings 29 23 16 000
Repair and construction products 33 39 27 200
Domestic appliances 17 17 11 800
Electronics or IT products 27 23 16 000
Cars 14 19 13 200
Clothing and footwear 68 61 42 500
Eyeglasses, contact lenses or sunglasses 27 24 16 700
Sports clothing, footwear or equipment 43 33 23 000
Saving or investing products or services 27 23 16 000
Cosmetics and beauty products 39 27 18 800
Mobile phones 15 17 11 800
Travels 46 37 25 800
Products and services for health and well-being 50 46 32 100
None of the above 6 6 4 200
Will consider switching over the next 12 months Bank 7 6 4 200
Insurance company 11 10 7 000
electric company 15 16 11 200
Internet Connection 10 10 7 000
Phone-subscription 17 17 11 800
None of the above 48 49 34 200
Can not say 17 14 9 800
Uses of extra money Travelling 43 36 25 100
Exercise hobbies and equipment 28 21 14 600
Cultural events (e.g. concerts, theatre, festivals, cinema) 39 30 20 900
Eating, drinking, partying in a restaurant 38 26 18 100
Health services and one's own well-being 22 24 16 700
Renovation, decoration 23 26 18 100
Home services (cleaning and other housekeeping services) 6 5 3 500
Pet services and supplies 11 10 7 000
Car, boat, motorcycle 13 20 13 900
Entertainment electronics and information technology equipment, mobile phones 14 12 8 400
Streaming services and channel packages (music, series, films, sports) 17 13 9 100
Magazine/newspaper subscriptions (print or digital) 9 9 6 300
Books (print, e-books, audiobooks) 18 13 9 100
Clothes, shoes and bags 24 16 11 200
Cosmetics and beauty care 13 7 4 900
Saving, investing 50 47 32 800
Other 7 6 4 200
There is no extra money after mandatory expenses 8 10 7 000
Can not say 3 4 2 800
Source: NRS 2026

The total audience includes those who read printed and digital magazines.

Total reach 83 500
Only print 63 500
Only print 14 200
Print and online 5 800
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 38 27 200
Men 49 62 42 500
Native language Finnish 95 97 67 600
Swedish 5 3 2 100
Age 15-24 y 13 14 7 000
25-34 y 14 8 4 900
35-44 y 14 11 7 000
45-54 y 14 14 9 800
55-64 y 15 16 11 800
65+ y 30 38 27 900
Gender + age Female 15-29 years 9 3 1 400
Female 30-49 years 14 10 7 000
Female 50+ years 28 25 18 800
Male 15-29 years 10 14 7 700
Male 30-49 years 15 13 9 100
Male 50+ years 24 35 25 800
Household position Lives at home with parents 7 11 5 600
Lives alone 29 22 15 300
Lives with spouse 36 40 29 300
Lives with spouse and children 23 22 15 300
Single parent 2 3 2 100
Other 2 2 1 400
Grandchildren under 18 years of age Yes 20 22 16 700
No 39 46 34 200
No answer (under 45 year olds) 41 32 19 500
Education Elementary school 4 9 6 300
Secondary school 6 9 6 300
Vocational 26 35 24 400
High school 13 11 7 000
University of Applied Sciences 19 16 11 800
University 30 19 13 200
Something else 2 2 1 400
Decision-maker in grocery purchases Yes 93 88 62 000
No 7 11 7 700
Can not say 0 0 0
Use of glasses or contact lenses Yes 68 71 51 600
No 32 29 18 100
Size of the household 1 pers 28 21 15 300
2 pers 38 40 29 300
3 pers 14 13 8 400
4 pers 12 12 7 700
5+ pers 7 13 8 400
Household income (gross) Below 20 000 € /y 10 7 4 900
20 000 - 35 000 € /y 15 17 12 500
35 001 - 50 000 € /y 18 25 16 700
50 001 - 85 000 € /y 21 18 13 200
85 001 - 100 000 € /y 8 8 5 600
Over 100 000 € /y 12 7 4 900
Dont want to tell 7 7 4 900
Cant say / No answer 9 12 7 000
Family with kids Yes 33 37 24 400
No 67 63 45 300
Number of children in the household (5th grade) 1 child 13 12 8 400
2 children 12 12 7 700
3 children 5 8 4 900
4 children 1 2 1 400
5+ children 1 3 1 400
There are no children 67 63 45 300
Doesn't want to answer 0 0 0
Pets in household Cat 15 22 15 300
Dog 24 31 20 900
Some other pet 5 7 4 900
No pets 62 52 36 200
Health services used in the household Public health services 85 87 60 600
Employer - funded health care services 51 43 30 000
Private, self-funded healthcare services 39 40 29 300
Private health insurance services 27 23 14 600
No health care 1 1 700
Can not say 1 0 0
Housing Apartment 33 16 9 800
Row house or semi-detached house 17 15 10 500
Detached house 45 57 39 700
Farm 4 13 9 100
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 75 85 59 900
Rented residence 22 10 7 000
Right of residence apartment 2 2 1 400
Something else 1 2 700
Can not say 1 1 700
Cottage or holiday home in regular use Yes 41 46 32 800
No 58 53 36 200
Can not say 1 1 700
Number of cars in household One car 46 41 29 300
Two cars 29 33 23 700
Three or more cars 10 19 12 500
No car 15 7 4 200
Type of car, if buying now New 18 20 14 600
Used 71 77 53 700
Company car 5 3 2 100
Leasing (personal) 9 7 4 200
Shared car 2 1 700
Doesn't use a car 8 3 2 100
Can not say 5 4 2 800
Advertising ban at the door / mailbox Yes 29 16 11 200
No 70 84 58 500
Can not say 1 1 700
Using AdBlocker or similar application Yes 19 11 7 000
No 75 83 58 500
Can not say 5 6 4 200
Type of municipality (7 class) Greater Helsinki 20 5 2 100
Turku or Tampere 8 2 1 400
Oulu 4 3 2 100
70 000 - 150 000 inhabitants town 14 11 7 700
Urban municipality 24 22 15 300
Conurbation 17 28 20 200
Countryside 12 28 20 200
Source: NRS 2026
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 27 20 200
5-6 days a week 4 9 6 300
1-4 days a week 23 33 23 000
Monthly 25 19 13 200
Rarely 27 9 4 900
Never 9 3 1 400
Can not say 1 1 0
The frequency of reading: Magazine content in digital format Daily 23 30 20 900
5-6 days a week 5 4 2 800
1-4 days a week 18 24 16 000
Monthly 16 12 9 100
Rarely 24 20 13 900
Never 13 9 7 000
Can not say 1 0 0
The frequency of reading: Print newspapers or afternoon papers Daily 24 40 30 000
5-6 days a week 4 12 9 100
1-4 days a week 22 27 19 500
Monthly 16 8 4 200
Rarely 25 10 5 600
Never 9 3 1 400
Can not say 0 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 55 55 37 600
5-6 days a week 9 9 7 000
1-4 days a week 16 17 12 500
Monthly 7 8 4 200
Rarely 8 4 2 800
Never 5 7 5 600
Can not say 0 0 0
The frequency of reading: Free and local newspapers Daily 4 5 4 200
5-6 days a week 3 4 2 800
1-4 days a week 38 45 32 100
Monthly 20 21 15 300
Rarely 24 19 12 500
Never 10 5 2 800
Can not say 1 1 700
The frequency of watching: Free online TV services Daily 19 19 13 200
5-6 days a week 10 10 7 000
1-4 days a week 29 27 18 100
Monthly 20 20 14 600
Rarely 15 18 13 200
Never 6 6 4 200
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 17 14 8 400
5-6 days a week 10 8 4 900
1-4 days a week 22 22 16 000
Monthly 9 8 5 600
Rarely 12 13 9 100
Never 29 34 25 100
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 42 49 35 500
5-6 days a week 10 9 6 300
1-4 days a week 19 18 11 800
Monthly 12 10 7 000
Rarely 13 9 5 600
Never 4 5 2 800
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 40 29 300
5-6 days a week 11 12 7 700
1-4 days a week 20 18 12 500
Monthly 12 9 6 300
Rarely 14 12 8 400
Never 9 8 5 600
Can not say 1 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 23 34 24 400
5-6 days a week 5 7 4 900
1-4 days a week 15 15 10 500
Monthly 13 12 7 700
Rarely 27 22 15 300
Never 16 9 7 000
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 17 21 15 300
5-6 days a week 9 10 6 300
1-4 days a week 19 21 14 600
Monthly 14 12 8 400
Rarely 23 22 15 300
Never 17 13 9 100
Can not say 1 1 700
The frequency of listening: Podcasts Daily 7 7 3 500
5-6 days a week 4 3 1 400
1-4 days a week 12 9 5 600
Monthly 14 13 8 400
Rarely 26 29 20 900
Never 35 37 27 200
Can not say 2 3 2 100
User frequency and following: Social media Daily 62 60 41 100
5-6 days a week 7 4 2 800
1-4 days a week 7 7 4 900
Monthly 3 3 2 100
Rarely 6 10 7 700
Never 15 16 11 200
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 17 15 9 100
5-6 days a week 5 4 2 100
1-4 days a week 13 12 7 700
Monthly 8 9 6 300
Rarely 20 24 16 700
Never 36 36 26 500
Can not say 1 1 700
Reading frequency: Printed books Daily 17 16 11 200
5-6 days a week 6 6 4 200
1-4 days a week 15 16 11 200
Monthly 22 20 13 200
Rarely 34 37 26 500
Never 7 5 3 500
Can not say 0 0 0
Reading frequency: E-books Daily 3 2 1 400
5-6 days a week 2 1 700
1-4 days a week 4 4 2 800
Monthly 6 6 3 500
Rarely 30 28 18 800
Never 54 58 41 800
Can not say 1 1 700
Listening frequency: Audiobooks Daily 8 6 4 200
5-6 days a week 3 2 1 400
1-4 days a week 6 4 2 800
Monthly 8 9 5 600
Rarely 23 21 14 600
Never 52 57 41 100
Can not say 1 0 700
Usage/viewing frequency: YouTube Daily 22 24 16 000
5-6 days a week 9 10 6 300
1-4 days a week 20 20 14 600
Monthly 20 21 14 600
Rarely 19 15 10 500
Never 10 10 7 700
Can not say 0 0 0
Usage/following: LinkedIn Daily 6 3 2 100
5-6 days a week 2 3 2 100
1-4 days a week 7 6 4 200
Monthly 8 6 4 200
Rarely 13 12 7 700
Never 52 58 41 100
Cant say / No answer 11 13 9 800
Usage/following: Facebook Daily 40 43 30 000
5-6 days a week 6 6 4 200
1-4 days a week 11 9 6 300
Monthly 5 4 2 800
Rarely 10 9 6 300
Never 17 18 11 800
Cant say / No answer 10 11 8 400
Usage/Following: Instagram Daily 37 31 20 900
5-6 days a week 6 5 3 500
1-4 days a week 9 8 5 600
Monthly 5 5 3 500
Rarely 8 9 6 300
Never 25 31 22 300
Cant say / No answer 10 11 8 400
Usage/following rate: Snapchat Daily 16 15 8 400
5-6 days a week 2 1 700
1-4 days a week 2 2 1 400
Monthly 2 2 1 400
Rarely 5 5 3 500
Never 62 63 46 000
Cant say / No answer 11 11 8 400
Usage/following: X (formerly Twitter) Daily 4 4 2 100
5-6 days a week 2 3 2 100
1-4 days a week 4 4 2 100
Monthly 3 5 3 500
Rarely 11 11 7 000
Never 66 63 45 300
Cant say / No answer 10 11 8 400
Usage/Following: TikTok Daily 13 11 6 300
5-6 days a week 2 4 2 100
1-4 days a week 4 5 3 500
Monthly 3 3 2 100
Rarely 8 9 5 600
Never 62 58 41 100
Cant say / No answer 10 12 9 100
Usage/following frequency: Jodel Daily 3 1 700
5-6 days a week 1 1 0
1-4 days a week 2 2 700
Monthly 3 2 1 400
Rarely 6 5 3 500
Never 71 73 52 300
Cant say / No answer 15 16 11 800
Usage/following frequency: Threads Daily 3 3 2 100
5-6 days a week 1 2 700
1-4 days a week 4 4 2 100
Monthly 3 1 700
Rarely 5 6 3 500
Never 69 69 48 800
Cant say / No answer 15 16 11 800
Usage/following frequency: Bluesky Daily 0 0 0
5-6 days a week 0 0 0
1-4 days a week 1 2 1 400
Monthly 1 0 0
Rarely 3 4 2 100
Never 80 77 54 400
Cant say / No answer 15 16 11 800
Source: NRS 2026
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 15 16 10 500
Partially agree 42 40 27 200
Partially disagree 29 30 21 600
Completely disagree 10 10 7 700
Can not say 3 4 2 800
I prefer domestic products Completely agree 33 41 28 600
Partially agree 55 48 32 800
Partially disagree 9 8 6 300
Completely disagree 1 1 700
Can not say 2 2 1 400
I consciously make responsible choices in my consumption Completely agree 21 21 13 900
Partially agree 54 53 37 600
Partially disagree 18 19 12 500
Completely disagree 4 3 2 800
Can not say 4 4 2 800
When shopping, quality is more important to me than price Completely agree 24 24 16 000
Partially agree 58 59 41 800
Partially disagree 14 14 9 800
Completely disagree 1 1 700
Can not say 3 2 1 400
I usually choose the cheapest option Completely agree 13 13 8 400
Partially agree 48 50 34 800
Partially disagree 32 30 21 600
Completely disagree 5 5 2 800
Can not say 2 2 2 100
I often take advantage of discount and campaign prices in my purchases Completely agree 39 41 27 900
Partially agree 49 47 32 800
Partially disagree 9 10 7 700
Completely disagree 2 1 700
Can not say 1 1 1 400
In my circle of friends, I am often the first to try new things Completely agree 5 7 4 200
Partially agree 23 25 18 100
Partially disagree 38 36 25 800
Completely disagree 24 23 16 000
Can not say 10 9 6 300
In my opinion, money is for consumption and not for saving Completely agree 5 8 5 600
Partially agree 37 37 26 500
Partially disagree 43 39 27 200
Completely disagree 10 11 7 700
Can not say 4 4 3 500
I prefer local shops and services Completely agree 28 33 23 700
Partially agree 58 56 39 000
Partially disagree 11 8 5 600
Completely disagree 1 1 700
Can not say 2 1 700
I want to see advertising targeted to me based on my online behavior Completely agree 4 5 3 500
Partially agree 27 30 20 900
Partially disagree 28 27 18 800
Completely disagree 33 31 22 300
Can not say 7 6 4 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 11 7 000
Partially agree 32 32 22 300
Partially disagree 36 34 24 400
Completely disagree 20 19 13 200
Can not say 3 4 2 800
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 16 11 200
Partially agree 49 53 36 900
Partially disagree 23 21 14 600
Completely disagree 7 5 3 500
Can not say 5 5 3 500
Ecology is an important purchase reason for me Completely agree 18 14 9 800
Partially agree 50 52 36 900
Partially disagree 23 23 16 000
Completely disagree 6 6 4 900
Can not say 4 4 2 100
I prefer well-known brands Completely agree 13 15 9 100
Partially agree 59 57 40 400
Partially disagree 20 21 14 600
Completely disagree 5 3 2 100
Can not say 3 4 2 800
I prefer used products in my purchases Completely agree 15 14 9 100
Partially agree 39 41 29 300
Partially disagree 31 32 21 600
Completely disagree 11 9 7 000
Can not say 3 4 2 800
Source: NRS 2026
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 16 11 200
Quite positively 61 62 43 900
Quite negatively 16 14 9 800
Very negative 4 4 2 800
Can not say 6 4 2 800
Magazines Very positive 12 13 8 400
Quite positively 60 62 43 900
Quite negatively 18 17 11 200
Very negative 4 3 1 400
Can not say 7 6 4 200
Free and local newspapers Very positive 22 23 14 600
Quite positively 56 59 42 500
Quite negatively 11 11 7 700
Very negative 4 3 1 400
Can not say 6 4 3 500
Newspaper/Magazine websites or applications Very positive 5 7 4 200
Quite positively 43 47 32 800
Quite negatively 33 29 20 200
Very negative 11 10 7 000
Can not say 8 7 5 600
Social media (Facebook, Instagram etc.) Very positive 5 7 3 500
Quite positively 30 29 20 900
Quite negatively 35 36 25 800
Very negative 19 17 11 800
Can not say 11 11 8 400
Influencer advertising (e.g. in social media) Very positive 4 6 3 500
Quite positively 25 25 16 000
Quite negatively 35 35 25 800
Very negative 23 25 18 100
Can not say 13 9 6 300
Newsletters to email Very positive 2 3 1 400
Quite positively 16 20 13 900
Quite negatively 35 34 25 100
Very negative 45 40 27 900
Can not say 3 3 2 100
Other websites Very positive 2 5 2 800
Quite positively 32 34 23 000
Quite negatively 39 37 27 200
Very negative 15 13 9 100
Can not say 12 11 7 000
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 6 7 4 200
Quite positively 44 46 31 400
Quite negatively 31 27 18 800
Very negative 14 15 11 200
Can not say 4 6 4 200
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 5 2 800
Quite positively 33 37 25 800
Quite negatively 35 31 22 300
Very negative 21 20 13 900
Can not say 7 7 4 900
Home delivered advertisements and catalogues Very positive 14 15 9 800
Quite positively 44 54 37 600
Quite negatively 21 17 11 800
Very negative 15 10 6 300
Can not say 5 4 3 500
Out-of-home advertising Very positive 11 10 7 000
Quite positively 51 47 33 500
Quite negatively 22 27 18 800
Very negative 9 8 5 600
Can not say 8 8 5 600
Source: NRS 2026
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 16 20 13 900
Partially agree 59 59 41 100
Partially disagree 10 10 7 000
Completely disagree 3 2 1 400
Can not say 11 10 6 300
I stop and disconnect from hectic everyday life by reading magazines Completely agree 15 21 15 300
Partially agree 56 55 38 300
Partially disagree 14 12 7 700
Completely disagree 4 3 2 100
Can not say 10 9 6 300
When reading a magazine, I don't multitask Completely agree 33 36 25 100
Partially agree 39 38 26 500
Partially disagree 17 18 12 500
Completely disagree 4 2 1 400
Can not say 8 6 4 200
A professional magazine keeps me up to date on professional matters Completely agree 21 30 21 600
Partially agree 44 47 31 400
Partially disagree 11 8 5 600
Completely disagree 5 2 1 400
Can not say 18 13 9 800
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 39 27 900
Partially agree 47 44 30 000
Partially disagree 7 5 4 200
Completely disagree 3 2 1 400
Can not say 12 9 7 000
Finnish magazines offer reliable comparisons and tests Completely agree 16 21 14 600
Partially agree 51 49 34 800
Partially disagree 13 15 10 500
Completely disagree 3 2 1 400
Can not say 18 13 8 400
Finnish magazines offer reliable product recommendations Completely agree 10 12 8 400
Partially agree 50 52 36 900
Partially disagree 17 18 11 800
Completely disagree 3 2 1 400
Can not say 20 15 10 500
Finnish magazines are of high quality Completely agree 22 27 19 500
Partially agree 57 53 36 200
Partially disagree 9 11 7 700
Completely disagree 1 1 700
Can not say 10 8 5 600
Ads in magazines make new things familiar Completely agree 10 11 7 700
Partially agree 48 50 35 500
Partially disagree 22 25 16 700
Completely disagree 7 4 2 800
Can not say 13 10 7 000
I have searched the internet for more information about a product advertised in a magazine Completely agree 12 14 9 800
Partially agree 33 35 25 100
Partially disagree 22 23 15 300
Completely disagree 22 19 13 900
Can not say 11 10 6 300
I have purchased products based on the ad in magazine Completely agree 9 10 7 000
Partially agree 31 33 24 400
Partially disagree 26 28 18 800
Completely disagree 24 21 15 300
Can not say 10 7 4 900
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 14 12 8 400
Partially agree 48 50 34 200
Partially disagree 20 21 15 300
Completely disagree 12 12 8 400
Can not say 7 5 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 8 6 4 200
Partially agree 28 27 18 100
Partially disagree 27 33 22 300
Completely disagree 28 26 19 500
Can not say 10 9 5 600
Advertising published in magazines is trustworthy Completely agree 4 6 3 500
Partially agree 36 38 27 200
Partially disagree 35 33 23 700
Completely disagree 9 8 5 600
Can not say 16 15 9 800
The free customer magazine is an important customer benefit for me Completely agree 15 18 12 500
Partially agree 39 45 32 100
Partially disagree 23 22 14 600
Completely disagree 12 7 4 900
Can not say 10 8 4 900
I follow one or more magazines on social media Completely agree 7 10 7 000
Partially agree 20 23 15 300
Partially disagree 23 22 15 300
Completely disagree 42 36 25 800
Can not say 7 8 6 300
Digital reading claims
I mostly read digital magazine content on my phone Completely agree 45 42 27 900
Partially agree 27 27 18 100
Partially disagree 11 15 10 500
Completely disagree 14 14 10 500
Can not say 2 3 2 100
I usually read many articles at once when I visit magazine websites Completely agree 35 34 23 700
Partially agree 39 43 30 000
Partially disagree 13 12 7 700
Completely disagree 10 7 4 900
Can not say 3 4 2 800
I often end up on newspaper websites through social media or other links Completely agree 18 16 10 500
Partially agree 33 34 23 700
Partially disagree 21 20 13 200
Completely disagree 24 24 18 100
Can not say 4 6 4 900
I read newspaper websites or apps several times a day Completely agree 19 15 10 500
Partially agree 33 39 27 200
Partially disagree 25 25 16 700
Completely disagree 21 18 13 900
Can not say 3 3 2 100
For me, the digital newspaper has replaced reading a printed newspaper Completely agree 18 19 13 200
Partially agree 21 25 17 400
Partially disagree 17 17 11 800
Completely disagree 37 32 23 700
Can not say 8 6 4 200
Media statements
I appreciate domestic media providing me with new perspectives I wouldn't otherwise encounter Completely agree 23 25 17 400
Partially agree 52 52 35 500
Partially disagree 12 13 9 800
Completely disagree 4 3 2 100
Can not say 8 7 4 900
I want to know if media content has been generated using AI Completely agree 75 74 51 600
Partially agree 16 16 11 200
Partially disagree 3 2 2 100
Completely disagree 2 2 2 100
Can not say 5 5 3 500
I am willing to pay for well-crafted journalistic content Completely agree 31 32 22 300
Partially agree 39 39 27 200
Partially disagree 15 15 9 800
Completely disagree 8 8 5 600
Can not say 7 7 4 900
Source: NRS 2026
Ideas and inspiration from magazines All 15+ % Magazine Readers % Amount of readers
From which topics do you get ideas and inspiration from print magazines? Food and cooking 52 48 33 500
Cosmetics and beauty care 16 13 9 800
Interior design and furniture 26 24 16 700
Renovation and building 24 29 20 900
Domestic appliances 10 11 8 400
Consumer electronics and IT equipment 13 14 10 500
Saving and investing 14 19 12 500
Style and fashion 21 19 13 200
Cars 14 18 12 500
Travelling 23 20 13 200
Sports clothing, footwear or equipment 14 14 9 800
Health and wellness products/services 19 22 15 300
None of these 16 13 8 400
Can not say 10 9 5 600
From which topics do you get ideas and inspiration from digital magazines? Food and cooking 48 43 30 000
Cosmetics and beauty care 17 14 9 800
Interior design and furniture 21 19 13 200
Renovation and building 21 26 17 400
Domestic appliances 10 11 8 400
Consumer electronics and IT equipment 17 16 10 500
Saving and investing 13 14 9 800
Style and fashion 19 15 10 500
Cars 13 17 11 800
Travelling 23 21 13 900
Sports clothing, footwear or equipment 16 15 10 500
Health and wellness products/services 18 16 10 500
None of these 21 21 15 300
Can not say 12 12 8 400
Source: NRS 2026
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 24 33 21 600
Well-being and health 50 42 28 600
Charity work 14 11 7 700
Self development 32 24 16 000
Celebrities 13 11 7 000
Fishing 15 20 12 500
Beauty care and cosmetics 16 7 4 200
Literature 29 20 13 900
Domestic and foreign news 51 51 36 200
Domestic travel 33 36 25 800
Culture 34 22 14 600
Crafts 25 22 15 300
Nature and going outdoor 52 54 36 900
Hunting 9 19 12 500
Style and fashion 20 12 7 700
Music and concerts 37 29 19 500
Going on summer cottage 29 24 16 000
Local affairs 56 61 43 200
Computer/console/mobile playing 17 9 5 600
Politics 43 46 32 100
Gardening and plants 29 31 22 300
Online gambling or betting 5 7 4 200
Building and renovating 34 41 30 000
Food and drink 38 26 17 400
Cooking, baking, recipes 38 33 24 400
Investment 24 23 16 000
Decorating 28 15 10 500
Economic and finances 36 40 27 900
Science 37 24 16 000
Travelling abroad 34 16 10 500
Sports, exercising 45 35 23 700
Sailing, boating 9 9 5 600
Consumer electronics and information technology 20 16 10 500
Environmental matters 31 25 18 100
None of the above 0 2 1 400
Source: NRS 2026

Online & social media

Magazine website

http://maatilanpellervo.fi/

Magazine in Social Media
Some channels and Followers September 2026
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Myllyhaantie 6 C
  • 33960 Pirkkala
  • info@saarsalo.fi
  • www.saarsalo.fi

  • Maria Ahoranta
  • 044 243 3519
  • maria.ahoranta@saarsalo.fi
Media

Publisher

  • Pellervo-Media Oy

Publisher

  • Pellervo-Media Oy

Vastaava päätoimittaja

  • Anna Malk
 

Address

  • Simonkatu 6
  • 00100 Helsinki

Postal address

  • PL 77
  • 00101 Helsinki

Phone

Email

  • maatilanpellervo@pellervo.fi