Maatilan Pellervo
Kansikuva Maatilan Pellervo 2025

Maatilan Pellervo

Agriculture, dairy farming, forestry

Issues per year

9 issues per year

Copies

8 000

Magazine website

http://maatilanpellervo.fi/

Pellervo-Media Oy Business and professional magazines Nature, farming and forestry
NRS Organic Countryside Agriculture Forest ownership Small entrepreneur

Timetables

Issue Issue Booking Date Material Date Themes and info
1 23.1.2025 20.12.2024 3.1.2025
2 27.2.2025 28.1.2025 7.2.2025
3 10.4.2025 11.3.2025 21.3.2025
4 22.5.2025 23.4.2025 30.4.2025
5 3.7.2025 4.6.2025 13.6.2025
6 28.8.2025 29.7.2025 8.8.2025
7 2.10.2025 3.9.2025 12.9.2025
8 6.11.2025 12.11.2025 21.11.2025
9 11.12.2025 12.11.2025 21.11.2025
9 PIK2026 11.12.2025 20.10.2025 6.11.2025

Ei aikatauluja vuodelle 2026.

Prices

Ad Placement Size Bleed Price (tax 0%)
Aukeama landscape Not specified 460 x 280 mm 5 mm 5 802 €
1/1 portrait Not specified 230 x 280 mm 5 mm 3 179 €
1/2 portrait Not specified 112 x 280 mm 5 mm 2 186 €
1/2 landscape Not specified 230 x 138 mm 5 mm 2 186 €
1/4 square Not specified 112 x 138 mm 5 mm 1 547 €
1/8 landscape Not specified 100 x 60 mm mm 5 mm 940 €
*) size without marginal Prices valid until 31.12.2025
Size

230 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
*) size without marginal Prices valid until 31.12.2026
Size

230 x 280 mm

Printing method

Offset

Binding

Liimasidonta

Printer

PunaMusta Oy

Delivery of ad material and instructions

https://ads.aikakausmedia.fi

ICC profile

Technical information

"

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Placement Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2025
Ad Description Size Price (tax 0%) lisatietoa
Prices valid until 31.12.2026

Readers

Readers
70 200
Total reach
82 800
How many times read
2
Minutes of reading
58 min
Source: NRS 2025
Gender
Source: NRS 2025
Audience in digital and print
Source: NRS 2025
Age
Source: NRS 2025
Municipality type
Source: NRS 2025
Education
Source: NRS 2025
Gross household income, daily purchases
Source: NRS 2025

NRS Facts

Print readers include only those who read the printed magazine.

Readers 70 200
Minutes of reading58 min
How many times read2
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 35 24 600
Men 49 65 45 600
Native language Finnish 95 98 68 800
Swedish 5 2 1 400
Age 15-24 y 13 8 5 600
25-34 y 14 11 7 700
35-44 y 14 13 9 100
45-54 y 14 15 10 500
55-64 y 15 20 14 000
65+ y 30 33 23 200
Gender + age Female 15-29 years 9 2 1 400
Female 30-49 years 14 12 8 400
Female 50+ years 28 22 15 400
Male 15-29 years 10 10 7 000
Male 30-49 years 15 16 11 200
Male 50+ years 24 39 27 400
Household position Lives at home with parents 7 6 4 200
Lives alone 29 20 14 000
Lives with spouse 36 41 28 800
Lives with spouse and children 24 31 21 800
Single parent 2 2 1 400
Other 3 1 700
Grandchildren under 18 years of age Yes 20 28 19 700
No 39 40 28 100
No answer (under 45 year olds) 41 32 22 500
Education Elementary school 4 8 5 600
Secondary school 6 6 4 200
Vocational 27 40 28 100
High school 13 10 7 000
University of Applied Sciences 20 19 13 300
University 28 14 9 800
Something else 2 3 2 100
Decision-maker in grocery purchases Yes 93 90 63 200
No 6 10 7 000
Can not say 1 0 0
Use of glasses or contact lenses Yes 68 69 48 400
No 32 31 21 800
Size of the household 1 pers 28 18 12 600
2 pers 38 41 28 800
3 pers 14 15 10 500
4 pers 12 14 9 800
5+ pers 7 12 8 400
Household income (gross) Below 20 000 € /y 10 7 4 900
20 000 - 35 000 € /y 17 20 14 000
35 001 - 50 000 € /y 18 22 15 400
50 001 - 85 000 € /y 21 19 13 300
85 001 - 100 000 € /y 8 9 6 300
Over 100 000 € /y 10 8 5 600
Dont want to tell 5 7 4 900
Cant say / No answer 10 9 6 300
Family with kids Yes 32 38 26 700
No 68 62 43 500
Number of children in the household (5th grade) 1 child 13 13 9 100
2 children 13 14 9 800
3 children 5 9 6 300
4 children 1 1 700
5+ children 1 2 1 400
There are no children 67 62 43 500
Doesn't want to answer 0 0 0
Pets in household Cat 16 24 16 800
Dog 26 35 24 600
Some other pet 5 8 5 600
No pets 61 47 33 000
Health services used in the household Public health services 85 89 62 500
Employer - funded health care services 50 46 32 300
Private, self-funded healthcare services 39 40 28 100
Private health insurance services 26 24 16 800
No health care 1 1 700
Can not say 1 1 700
Housing Apartment 32 17 11 900
Row house or semi-detached house 17 11 7 700
Detached house 46 56 39 300
Farm 4 16 11 200
Something else 1 1 700
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 87 61 100
Rented residence 20 10 7 000
Right of residence apartment 2 2 1 400
Something else 1 1 700
Can not say 1 0 0
Cottage or holiday home in regular use Yes 41 43 30 200
No 58 55 38 600
Can not say 1 2 1 400
Number of cars in household One car 45 36 25 300
Two cars 30 42 29 500
Three or more cars 10 16 11 200
No car 14 6 4 200
Type of car, if buying now New 21 21 14 700
Used 70 74 51 900
Company car 5 4 2 800
Leasing (personal) 9 7 4 900
Shared car 3 1 700
Doesn't use a car 8 3 2 100
Can not say 5 6 4 200
Advertising ban at the door / mailbox Yes 27 13 9 100
No 72 86 60 400
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 14 9 800
No 76 78 54 800
Can not say 5 9 6 300
Type of municipality (7 class) Greater Helsinki 19 4 2 800
Turku or Tampere 8 3 2 100
Oulu 4 2 1 400
70 000 - 150 000 inhabitants town 14 9 6 300
Urban municipality 25 21 14 700
Conurbation 16 26 18 300
Countryside 13 35 24 600
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 29 20 400
5-6 days a week 4 9 6 300
1-4 days a week 24 34 23 900
Monthly 25 19 13 300
Rarely 26 9 6 300
Never 8 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 24 16 800
5-6 days a week 5 7 4 900
1-4 days a week 20 26 18 300
Monthly 15 16 11 200
Rarely 23 16 11 200
Never 13 9 6 300
Can not say 1 1 700
The frequency of reading: Print newspapers or afternoon papers Daily 25 44 30 900
5-6 days a week 5 13 9 100
1-4 days a week 23 28 19 700
Monthly 15 6 4 200
Rarely 24 7 4 900
Never 8 1 700
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 49 34 400
5-6 days a week 9 13 9 100
1-4 days a week 17 21 14 700
Monthly 6 5 3 500
Rarely 8 5 3 500
Never 5 6 4 200
Can not say 0 1 700
The frequency of reading: Free and free delivery newspapers Daily 4 4 2 800
5-6 days a week 4 4 2 800
1-4 days a week 41 49 34 400
Monthly 18 17 11 900
Rarely 23 19 13 300
Never 9 4 2 800
Can not say 1 2 1 400
The frequency of watching: Free online TV services Daily 17 18 12 600
5-6 days a week 10 9 6 300
1-4 days a week 30 30 21 100
Monthly 21 23 16 100
Rarely 15 14 9 800
Never 6 5 3 500
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 15 15 10 500
5-6 days a week 10 6 4 200
1-4 days a week 22 24 16 800
Monthly 9 10 7 000
Rarely 13 12 8 400
Never 30 32 22 500
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 49 34 400
5-6 days a week 10 12 8 400
1-4 days a week 19 17 11 900
Monthly 12 11 7 700
Rarely 12 7 4 900
Never 3 3 2 100
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 37 26 000
5-6 days a week 12 11 7 700
1-4 days a week 22 23 16 100
Monthly 12 10 7 000
Rarely 13 11 7 700
Never 8 7 4 900
Can not say 0 1 700
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 27 19 000
5-6 days a week 6 7 4 900
1-4 days a week 16 19 13 300
Monthly 13 15 10 500
Rarely 27 22 15 400
Never 15 9 6 300
Can not say 1 1 700
The frequency of listening: Programs of commercial radio channels Daily 16 20 14 000
5-6 days a week 9 9 6 300
1-4 days a week 21 26 18 300
Monthly 14 13 9 100
Rarely 23 17 11 900
Never 16 12 8 400
Can not say 1 1 700
The frequency of listening: Podcasts Daily 6 3 2 100
5-6 days a week 3 3 2 100
1-4 days a week 11 9 6 300
Monthly 14 15 10 500
Rarely 27 30 21 100
Never 36 36 25 300
Can not say 2 4 2 800
User frequency and following: Social media Daily 59 56 39 300
5-6 days a week 8 8 5 600
1-4 days a week 8 7 4 900
Monthly 3 2 1 400
Rarely 6 8 5 600
Never 16 18 12 600
Can not say 0 1 700
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 9 6 300
5-6 days a week 6 4 2 800
1-4 days a week 13 14 9 800
Monthly 8 9 6 300
Rarely 20 22 15 400
Never 38 40 28 100
Can not say 1 2 1 400
User frequency: Instant messaging Daily 69 64 44 900
5-6 days a week 11 13 9 100
1-4 days a week 9 11 7 700
Monthly 3 2 1 400
Rarely 2 4 2 800
Never 6 5 3 500
Can not say 0 1 700
Reading frequency: Printed books Daily 16 15 10 500
5-6 days a week 6 5 3 500
1-4 days a week 14 11 7 700
Monthly 22 21 14 700
Rarely 34 37 26 000
Never 7 10 7 000
Can not say 1 2 1 400
Reading frequency: E-books Daily 3 1 700
5-6 days a week 1 1 700
1-4 days a week 4 4 2 800
Monthly 7 6 4 200
Rarely 30 29 20 400
Never 53 57 40 000
Can not say 1 3 2 100
Listening frequency: Audiobooks Daily 6 5 3 500
5-6 days a week 3 1 700
1-4 days a week 6 5 3 500
Monthly 8 9 6 300
Rarely 23 20 14 000
Never 54 57 40 000
Can not say 1 2 1 400
Usage/viewing frequency: YouTube Daily 19 17 11 900
5-6 days a week 9 11 7 700
1-4 days a week 23 26 18 300
Monthly 21 22 15 400
Rarely 17 15 10 500
Never 10 7 4 900
Can not say 0 1 700
Usage/following: Linkedl Daily 4 2 1 400
5-6 days a week 2 1 700
1-4 days a week 8 6 4 200
Monthly 8 6 4 200
Rarely 12 11 7 700
Never 59 66 46 300
Cant say / No answer 6 9 6 300
Usage/following: Facebook Daily 39 44 30 900
5-6 days a week 8 8 5 600
1-4 days a week 11 8 5 600
Monthly 6 3 2 100
Rarely 9 8 5 600
Never 22 22 15 400
Cant say / No answer 4 6 4 200
Usage/Following: Instagram Daily 32 27 19 000
5-6 days a week 7 6 4 200
1-4 days a week 9 6 4 200
Monthly 5 4 2 800
Rarely 9 11 7 700
Never 33 40 28 100
Cant say / No answer 5 6 4 200
Usage/following rate: Snapchat Daily 15 10 7 000
5-6 days a week 2 1 700
1-4 days a week 3 2 1 400
Monthly 2 3 2 100
Rarely 5 7 4 900
Never 69 71 49 800
Cant say / No answer 5 6 4 200
Usage/Following: Twitter Daily 5 4 2 800
5-6 days a week 2 2 1 400
1-4 days a week 4 4 2 800
Monthly 5 3 2 100
Rarely 11 10 7 000
Never 68 70 49 100
Cant say / No answer 5 7 4 900
Usage/Following: TikTok Daily 10 7 4 900
5-6 days a week 3 3 2 100
1-4 days a week 4 5 3 500
Monthly 3 4 2 800
Rarely 8 10 7 000
Never 68 65 45 600
Cant say / No answer 4 6 4 200
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 10 7 000
Partially agree 43 40 28 100
Partially disagree 30 38 26 700
Completely disagree 10 9 6 300
Can not say 3 2 1 400
I prefer domestic products Completely agree 33 37 26 000
Partially agree 55 53 37 200
Partially disagree 9 8 5 600
Completely disagree 1 0 0
Can not say 2 2 1 400
I consciously make responsible choices in my consumption Completely agree 20 18 12 600
Partially agree 54 55 38 600
Partially disagree 18 21 14 700
Completely disagree 4 3 2 100
Can not say 3 3 2 100
When shopping, quality is more important to me than price Completely agree 23 22 15 400
Partially agree 58 61 42 800
Partially disagree 15 14 9 800
Completely disagree 1 1 700
Can not say 2 3 2 100
I usually choose the cheapest option Completely agree 12 10 7 000
Partially agree 48 49 34 400
Partially disagree 33 32 22 500
Completely disagree 5 5 3 500
Can not say 2 3 2 100
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 23 900
Partially agree 50 50 35 100
Partially disagree 9 13 9 100
Completely disagree 2 2 1 400
Can not say 1 2 1 400
In my circle of friends, I am often the first to try new things Completely agree 6 5 3 500
Partially agree 24 21 14 700
Partially disagree 38 44 30 900
Completely disagree 24 21 14 700
Can not say 9 10 7 000
In my opinion, money is for consumption and not for saving Completely agree 5 6 4 200
Partially agree 36 36 25 300
Partially disagree 45 44 30 900
Completely disagree 11 11 7 700
Can not say 4 3 2 100
I prefer local shops and services Completely agree 27 29 20 400
Partially agree 58 58 40 700
Partially disagree 11 10 7 000
Completely disagree 1 0 0
Can not say 2 2 1 400
I want to see advertising targeted to me based on my online behavior Completely agree 4 2 1 400
Partially agree 28 26 18 300
Partially disagree 29 31 21 800
Completely disagree 32 35 24 600
Can not say 7 6 4 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 9 6 300
Partially agree 32 32 22 500
Partially disagree 37 39 27 400
Completely disagree 20 17 11 900
Can not say 2 2 1 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 18 12 600
Partially agree 50 48 33 700
Partially disagree 24 24 16 800
Completely disagree 6 5 3 500
Can not say 4 5 3 500
Ecology is an important purchase reason for me Completely agree 17 11 7 700
Partially agree 51 54 37 900
Partially disagree 22 26 18 300
Completely disagree 6 7 4 900
Can not say 3 3 2 100
I prefer well-known brands Completely agree 12 12 8 400
Partially agree 58 59 41 400
Partially disagree 21 22 15 400
Completely disagree 5 3 2 100
Can not say 3 4 2 800
I prefer used products in my purchases Completely agree 14 9 6 300
Partially agree 41 39 27 400
Partially disagree 31 36 25 300
Completely disagree 12 12 8 400
Can not say 3 4 2 800
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 13 9 100
Quite positively 61 64 44 900
Quite negatively 16 16 11 200
Very negative 4 4 2 800
Can not say 6 3 2 100
Magazines Very positive 13 12 8 400
Quite positively 60 62 43 500
Quite negatively 17 18 12 600
Very negative 4 3 2 100
Can not say 6 5 3 500
Free and local newspapers Very positive 24 24 16 800
Quite positively 56 59 41 400
Quite negatively 11 10 7 000
Very negative 4 4 2 800
Can not say 6 3 2 100
Newspaper/Magazine websites or applications Very positive 7 7 4 900
Quite positively 45 47 33 000
Quite negatively 30 29 20 400
Very negative 10 8 5 600
Can not say 8 8 5 600
Social media (Facebook, Instagram etc.) Very positive 6 5 3 500
Quite positively 33 34 23 900
Quite negatively 32 34 23 900
Very negative 17 16 11 200
Can not say 12 11 7 700
Blogs Very positive 4 3 2 100
Quite positively 25 24 16 800
Quite negatively 29 31 21 800
Very negative 16 17 11 900
Can not say 26 24 16 800
Newsletters to email Very positive 2 2 1 400
Quite positively 17 18 12 600
Quite negatively 34 37 26 000
Very negative 43 39 27 400
Can not say 4 4 2 800
Other websites Very positive 3 3 2 100
Quite positively 38 37 26 000
Quite negatively 34 39 27 400
Very negative 14 11 7 700
Can not say 11 9 6 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 7 4 900
Quite positively 46 46 32 300
Quite negatively 29 31 21 800
Very negative 13 11 7 700
Can not say 4 5 3 500
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 4 2 800
Quite positively 35 36 25 300
Quite negatively 33 35 24 600
Very negative 20 17 11 900
Can not say 7 7 4 900
Home delivered advertisements and catalogues Very positive 19 20 14 000
Quite positively 46 53 37 200
Quite negatively 17 14 9 800
Very negative 14 9 6 300
Can not say 5 4 2 800
Out-of-home advertising Very positive 11 11 7 700
Quite positively 52 55 38 600
Quite negatively 21 20 14 000
Very negative 9 6 4 200
Can not say 8 9 6 300
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 15 10 500
Partially agree 60 60 42 100
Partially disagree 11 13 9 100
Completely disagree 3 3 2 100
Can not say 9 9 6 300
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 13 9 100
Partially agree 57 59 41 400
Partially disagree 14 14 9 800
Completely disagree 5 3 2 100
Can not say 8 10 7 000
A professional magazine keeps me up to date on professional matters Completely agree 23 28 19 700
Partially agree 46 45 31 600
Partially disagree 12 12 8 400
Completely disagree 5 4 2 800
Can not say 15 11 7 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 22 500
Partially agree 49 50 35 100
Partially disagree 7 8 5 600
Completely disagree 2 2 1 400
Can not say 10 9 6 300
Finnish magazines offer reliable comparisons and tests Completely agree 16 16 11 200
Partially agree 51 53 37 200
Partially disagree 14 18 12 600
Completely disagree 3 3 2 100
Can not say 16 10 7 000
Finnish magazines offer reliable product recommendations Completely agree 11 10 7 000
Partially agree 52 53 37 200
Partially disagree 18 22 15 400
Completely disagree 3 3 2 100
Can not say 17 12 8 400
Finnish magazines are of high quality Completely agree 23 23 16 100
Partially agree 58 59 41 400
Partially disagree 9 10 7 000
Completely disagree 1 2 1 400
Can not say 9 6 4 200
I follow important magazines on social media Completely agree 7 5 3 500
Partially agree 25 27 19 000
Partially disagree 23 26 18 300
Completely disagree 36 34 23 900
Can not say 10 8 5 600
I read important magazines from cover to cover Completely agree 16 16 11 200
Partially agree 33 37 26 000
Partially disagree 29 29 20 400
Completely disagree 17 13 9 100
Can not say 5 5 3 500
Ads in magazines make new things familiar Completely agree 7 6 4 200
Partially agree 45 44 30 900
Partially disagree 28 32 22 500
Completely disagree 10 10 7 000
Can not say 10 8 5 600
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 12 8 400
Partially agree 35 35 24 600
Partially disagree 23 24 16 800
Completely disagree 23 22 15 400
Can not say 9 7 4 900
I have purchased products based on the ad in magazine Completely agree 9 8 5 600
Partially agree 33 36 25 300
Partially disagree 27 29 20 400
Completely disagree 24 23 16 100
Can not say 8 5 3 500
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 9 6 300
Partially agree 50 48 33 700
Partially disagree 19 26 18 300
Completely disagree 13 12 8 400
Can not say 5 5 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 5 3 500
Partially agree 29 28 19 700
Partially disagree 27 31 21 800
Completely disagree 29 30 21 100
Can not say 7 5 3 500
I trust product recommendations from social media influencers Completely agree 2 2 1 400
Partially agree 18 13 9 100
Partially disagree 33 39 27 400
Completely disagree 38 38 26 700
Can not say 10 8 5 600
The free customer magazine is an important customer benefit for me Completely agree 16 15 10 500
Partially agree 41 45 31 600
Partially disagree 23 28 19 700
Completely disagree 12 7 4 900
Can not say 8 5 3 500
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 14 9 800
Newspapers 12 16 11 200
Magazine websites 7 8 5 600
Newspaper websites 8 7 4 900
Blogs 3 2 1 400
Social media 16 14 9 800
Other websites 44 50 35 100
Television 11 12 8 400
Radio 2 2 1 400
Direct mail 10 12 8 400
None of these 39 32 22 500
Information sources, consumer electronics and information technology Print magazines 13 19 13 300
Newspapers 15 21 14 700
Magazine websites 9 8 5 600
Newspaper websites 11 10 7 000
Blogs 6 3 2 100
Social media 28 23 16 100
Other websites 50 48 33 700
Television 19 20 14 000
Radio 3 2 1 400
Direct mail 35 37 26 000
None of these 16 15 10 500
Information sources, beauty care and cosmetics Print magazines 18 16 11 200
Newspapers 8 8 5 600
Magazine websites 10 8 5 600
Newspaper websites 7 6 4 200
Blogs 7 4 2 800
Social media 31 22 15 400
Other websites 17 13 9 100
Television 14 18 12 600
Radio 2 2 1 400
Direct mail 17 18 12 600
None of these 43 47 33 000
Information sources, travel Print magazines 16 16 11 200
Newspapers 15 16 11 200
Magazine websites 10 6 4 200
Newspaper websites 11 10 7 000
Blogs 12 5 3 500
Social media 38 31 21 800
Other websites 49 46 32 300
Television 17 18 12 600
Radio 3 4 2 800
Direct mail 9 11 7 700
None of these 25 27 19 000
Information sources, style and fashion Print magazines 22 22 15 400
Newspapers 11 12 8 400
Magazine websites 12 8 5 600
Newspaper websites 8 7 4 900
Blogs 9 4 2 800
Social media 37 27 19 000
Other websites 34 28 19 700
Television 18 20 14 000
Radio 2 1 700
Direct mail 25 30 21 100
None of these 28 33 23 200
Information sources, building and renovating Print magazines 17 23 16 100
Newspapers 13 21 14 700
Magazine websites 9 8 5 600
Newspaper websites 9 9 6 300
Blogs 7 4 2 800
Social media 26 24 16 800
Other websites 33 36 25 300
Television 18 19 13 300
Radio 2 2 1 400
Direct mail 27 34 23 900
None of these 31 23 16 100
Information sources, food, cooking and baking Print magazines 35 37 26 000
Newspapers 25 30 21 100
Magazine websites 21 14 9 800
Newspaper websites 23 17 11 900
Blogs 14 8 5 600
Social media 45 36 25 300
Other websites 32 28 19 700
Television 29 30 21 100
Radio 7 7 4 900
Direct mail 26 30 21 100
None of these 11 14 9 800
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 7 4 900
Newspapers 10 12 8 400
Magazine websites 3 2 1 400
Newspaper websites 5 5 3 500
Blogs 1 1 700
Social media 12 9 6 300
Other websites 27 27 19 000
Television 12 14 9 800
Radio 2 2 1 400
Direct mail 16 17 11 900
None of these 52 48 33 700
Information sources, decorating and furniture purchases Print magazines 23 22 15 400
Newspapers 14 17 11 900
Magazine websites 11 7 4 900
Newspaper websites 9 9 6 300
Blogs 7 3 2 100
Social media 31 27 19 000
Other websites 31 29 20 400
Television 19 21 14 700
Radio 2 2 1 400
Direct mail 31 34 23 900
None of these 24 26 18 300
Information sources, saving and investing Print magazines 9 12 8 400
Newspapers 11 12 8 400
Magazine websites 6 7 4 900
Newspaper websites 11 7 4 900
Blogs 7 5 3 500
Social media 22 18 12 600
Other websites 32 34 23 900
Television 8 9 6 300
Radio 3 2 1 400
Direct mail 4 5 3 500
None of these 44 42 29 500
Information sources, health and wellbeing products / services Print magazines 13 12 8 400
Newspapers 13 15 10 500
Magazine websites 8 5 3 500
Newspaper websites 9 7 4 900
Blogs 5 3 2 100
Social media 26 23 16 100
Other websites 39 38 26 700
Television 13 13 9 100
Radio 3 3 2 100
Direct mail 15 16 11 200
None of these 36 35 24 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 12 8 400
Newspapers 16 19 13 300
Magazine websites 7 5 3 500
Newspaper websites 9 10 7 000
Blogs 5 4 2 800
Social media 26 23 16 100
Other websites 42 38 26 700
Television 14 16 11 200
Radio 2 3 2 100
Direct mail 30 30 21 100
None of these 28 27 19 000
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 37 26 000
Well-being and health 50 48 33 700
Charity work 13 9 6 300
Self development 32 26 18 300
Celebrities 14 9 6 300
Fishing 16 18 12 600
Beauty care and cosmetics 16 5 3 500
Literature 27 15 10 500
Domestic and foreign news 52 49 34 400
Domestic travel 32 36 25 300
Culture 33 14 9 800
Crafts 25 25 17 600
Nature and going outdoor 52 52 36 500
Hunting 10 26 18 300
Style and fashion 20 8 5 600
Music and concerts 36 19 13 300
Going on summer cottage 29 21 14 700
Local affairs 55 67 47 000
Computer/console/mobile playing 17 7 4 900
Politics 42 41 28 800
Gardening and plants 30 36 25 300
Building and renovating 34 45 31 600
Food and drink 38 25 17 600
Cooking, baking, recipes 38 31 21 800
Investment 23 25 17 600
Decorating 28 17 11 900
Economic and finances 35 43 30 200
Science 35 22 15 400
Travelling abroad 34 15 10 500
Sports, exercising 45 42 29 500
Sailing, boating 10 6 4 200
Consumer electronics and information technology 21 13 9 100
Environmental matters 31 26 18 300
None of the above 0 1 700
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 2 2 1 400
Buying an apartment 11 8 5 600
Home renovation 27 32 22 500
Buying a car 27 31 21 800
Buying a boat 3 6 4 200
None of these 51 45 31 600
Purchases in the last 12 months Furniture and furnishings 44 39 27 400
Repair and construction products 39 48 33 700
Domestic appliances 38 43 30 200
Electronics or IT products 49 50 35 100
Cars 19 25 17 600
Clothing and footwear 84 80 56 200
Eyeglasses, contact lenses or sunglasses 36 39 27 400
Sports clothing, footwear or equipment 58 56 39 300
Saving or investing products or services 29 30 21 100
Cosmetics and beauty products 49 36 25 300
Mobile phones 29 35 24 600
Travels 50 37 26 000
Products and services for health and well-being 61 57 40 000
None of the above 1 2 1 400
Intentions to purchase within 12 months Furniture and furnishings 30 25 17 600
Repair and construction products 33 42 29 500
Domestic appliances 18 19 13 300
Electronics or IT products 27 25 17 600
Cars 14 20 14 000
Clothing and footwear 67 60 42 100
Eyeglasses, contact lenses or sunglasses 27 23 16 100
Sports clothing, footwear or equipment 44 42 29 500
Saving or investing products or services 24 23 16 100
Cosmetics and beauty products 38 30 21 100
Mobile phones 16 19 13 300
Travels 46 35 24 600
Products and services for health and well-being 49 44 30 900
None of the above 6 8 5 600
Will consider switching over the next 12 months Bank 7 7 4 900
Insurance company 11 12 8 400
electric company 17 17 11 900
Internet Connection 10 9 6 300
Phone-subscription 14 15 10 500
None of the above 48 47 33 000
Can not say 18 18 12 600
Uses of extra money Magazines, books, movies 16 11 7 700
Eating, drinking, partying in a restaurant 35 23 16 100
Exercise hobbies and equipment 28 22 15 400
Cultural events (e.g. concerts, theater, festivals) 36 23 16 100
Renovation, decoration 23 24 16 800
Health services and one's own well-being 22 20 14 000
Travelling 44 38 26 700
Entertainment electronics and information technology equipment, mobile phones 14 11 7 700
Clothes, shoes and bags 22 13 9 100
Home services (cleaning and other housekeeping services) 5 5 3 500
Car, boat, motorcycle 11 16 11 200
Cosmetics and beauty care 12 6 4 200
Saving, investing 49 45 31 600
Other 8 9 6 300
There is no extra money after mandatory expenses 8 13 9 100
Can not say 3 4 2 800
Source: NRS 2025

The total audience includes those who read printed and digital magazines.

Total reach 82 800
Only print
Only print
Print and online
Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 34 24 600
Men 49 66 45 600
Native language Finnish 95 98 68 800
Swedish 5 2 1 400
Age 15-24 y 13 12 5 600
25-34 y 14 12 7 700
35-44 y 14 13 9 100
45-54 y 14 13 10 500
55-64 y 15 18 14 000
65+ y 30 32 23 200
Gender + age Female 15-29 years 9 2 1 400
Female 30-49 years 14 11 8 400
Female 50+ years 28 20 15 400
Male 15-29 years 10 14 7 000
Male 30-49 years 15 16 11 200
Male 50+ years 24 36 27 400
Household position Lives at home with parents 7 8 4 200
Lives alone 29 21 14 000
Lives with spouse 36 39 28 800
Lives with spouse and children 24 29 21 800
Single parent 2 2 1 400
Other 3 2 700
Grandchildren under 18 years of age Yes 20 25 19 700
No 39 38 28 100
No answer (under 45 year olds) 41 37 22 500
Education Elementary school 4 8 5 600
Secondary school 6 6 4 200
Vocational 27 40 28 100
High school 13 10 7 000
University of Applied Sciences 20 19 13 300
University 28 14 9 800
Something else 2 3 2 100
Decision-maker in grocery purchases Yes 93 89 63 200
No 6 10 7 000
Can not say 1 1 0
Use of glasses or contact lenses Yes 68 66 48 400
No 32 34 21 800
Size of the household 1 pers 28 20 12 600
2 pers 38 39 28 800
3 pers 14 15 10 500
4 pers 12 14 9 800
5+ pers 7 12 8 400
Household income (gross) Below 20 000 € /y 10 7 4 900
20 000 - 35 000 € /y 17 20 14 000
35 001 - 50 000 € /y 18 22 15 400
50 001 - 85 000 € /y 21 18 13 300
85 001 - 100 000 € /y 8 8 6 300
Over 100 000 € /y 10 7 5 600
Dont want to tell 5 6 4 900
Cant say / No answer 10 10 6 300
Family with kids Yes 32 38 26 700
No 68 62 43 500
Number of children in the household (5th grade) 1 child 13 13 9 100
2 children 13 14 9 800
3 children 5 8 6 300
4 children 1 1 700
5+ children 1 2 1 400
There are no children 67 62 43 500
Doesn't want to answer 0 0 0
Pets in household Cat 16 24 16 800
Dog 26 35 24 600
Some other pet 5 8 5 600
No pets 61 47 33 000
Health services used in the household Public health services 85 88 62 500
Employer - funded health care services 50 46 32 300
Private, self-funded healthcare services 39 39 28 100
Private health insurance services 26 25 16 800
No health care 1 1 700
Can not say 1 1 700
Housing Apartment 32 17 11 900
Row house or semi-detached house 17 12 7 700
Detached house 46 55 39 300
Farm 4 14 11 200
Something else 1 1 700
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 84 61 100
Rented residence 20 11 7 000
Right of residence apartment 2 2 1 400
Something else 1 1 700
Can not say 1 1 0
Cottage or holiday home in regular use Yes 41 42 30 200
No 58 55 38 600
Can not say 1 2 1 400
Number of cars in household One car 45 37 25 300
Two cars 30 41 29 500
Three or more cars 10 17 11 200
No car 14 6 4 200
Type of car, if buying now New 21 21 14 700
Used 70 74 51 900
Company car 5 4 2 800
Leasing (personal) 9 7 4 900
Shared car 3 1 700
Doesn't use a car 8 4 2 100
Can not say 5 6 4 200
Advertising ban at the door / mailbox Yes 27 15 9 100
No 72 85 60 400
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 15 9 800
No 76 76 54 800
Can not say 5 9 6 300
Type of municipality (7 class) Greater Helsinki 19 5 2 800
Turku or Tampere 8 3 2 100
Oulu 4 2 1 400
70 000 - 150 000 inhabitants town 14 9 6 300
Urban municipality 25 21 14 700
Conurbation 16 26 18 300
Countryside 13 33 24 600
Source: NRS 2025
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 12 29 20 400
5-6 days a week 4 9 6 300
1-4 days a week 24 33 23 900
Monthly 25 18 13 300
Rarely 26 11 6 300
Never 8 1 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 23 26 16 800
5-6 days a week 5 7 4 900
1-4 days a week 20 27 18 300
Monthly 15 15 11 200
Rarely 23 16 11 200
Never 13 8 6 300
Can not say 1 1 700
The frequency of reading: Print newspapers or afternoon papers Daily 25 42 30 900
5-6 days a week 5 12 9 100
1-4 days a week 23 28 19 700
Monthly 15 8 4 200
Rarely 24 9 4 900
Never 8 2 700
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 51 34 400
5-6 days a week 9 12 9 100
1-4 days a week 17 20 14 700
Monthly 6 6 3 500
Rarely 8 5 3 500
Never 5 5 4 200
Can not say 0 0 700
The frequency of reading: Free and free delivery newspapers Daily 4 4 2 800
5-6 days a week 4 4 2 800
1-4 days a week 41 47 34 400
Monthly 18 17 11 900
Rarely 23 20 13 300
Never 9 5 2 800
Can not say 1 2 1 400
The frequency of watching: Free online TV services Daily 17 19 12 600
5-6 days a week 10 9 6 300
1-4 days a week 30 30 21 100
Monthly 21 22 16 100
Rarely 15 14 9 800
Never 6 5 3 500
Can not say 1 1 700
The frequency of watching: Pay TV and streaming services Daily 15 16 10 500
5-6 days a week 10 7 4 200
1-4 days a week 22 24 16 800
Monthly 9 9 7 000
Rarely 13 13 8 400
Never 30 30 22 500
Can not say 1 1 700
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 44 48 34 400
5-6 days a week 10 11 8 400
1-4 days a week 19 18 11 900
Monthly 12 12 7 700
Rarely 12 7 4 900
Never 3 3 2 100
Can not say 0 1 700
The frequency of watching: Programs of commercial TV channels Daily 33 36 26 000
5-6 days a week 12 12 7 700
1-4 days a week 22 23 16 100
Monthly 12 10 7 000
Rarely 13 12 7 700
Never 8 7 4 900
Can not say 0 1 700
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 21 26 19 000
5-6 days a week 6 7 4 900
1-4 days a week 16 20 13 300
Monthly 13 15 10 500
Rarely 27 22 15 400
Never 15 9 6 300
Can not say 1 2 700
The frequency of listening: Programs of commercial radio channels Daily 16 19 14 000
5-6 days a week 9 10 6 300
1-4 days a week 21 26 18 300
Monthly 14 14 9 100
Rarely 23 18 11 900
Never 16 12 8 400
Can not say 1 2 700
The frequency of listening: Podcasts Daily 6 4 2 100
5-6 days a week 3 3 2 100
1-4 days a week 11 11 6 300
Monthly 14 15 10 500
Rarely 27 28 21 100
Never 36 35 25 300
Can not say 2 4 2 800
User frequency and following: Social media Daily 59 56 39 300
5-6 days a week 8 8 5 600
1-4 days a week 8 7 4 900
Monthly 3 2 1 400
Rarely 6 8 5 600
Never 16 17 12 600
Can not say 0 1 700
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 14 11 6 300
5-6 days a week 6 5 2 800
1-4 days a week 13 14 9 800
Monthly 8 9 6 300
Rarely 20 22 15 400
Never 38 37 28 100
Can not say 1 2 1 400
User frequency: Instant messaging Daily 69 64 44 900
5-6 days a week 11 13 9 100
1-4 days a week 9 11 7 700
Monthly 3 2 1 400
Rarely 2 4 2 800
Never 6 5 3 500
Can not say 0 1 700
Reading frequency: Printed books Daily 16 14 10 500
5-6 days a week 6 5 3 500
1-4 days a week 14 11 7 700
Monthly 22 22 14 700
Rarely 34 35 26 000
Never 7 9 7 000
Can not say 1 2 1 400
Reading frequency: E-books Daily 3 1 700
5-6 days a week 1 1 700
1-4 days a week 4 4 2 800
Monthly 7 6 4 200
Rarely 30 30 20 400
Never 53 55 40 000
Can not say 1 2 2 100
Listening frequency: Audiobooks Daily 6 5 3 500
5-6 days a week 3 1 700
1-4 days a week 6 6 3 500
Monthly 8 10 6 300
Rarely 23 21 14 000
Never 54 55 40 000
Can not say 1 2 1 400
Usage/viewing frequency: YouTube Daily 19 19 11 900
5-6 days a week 9 12 7 700
1-4 days a week 23 25 18 300
Monthly 21 21 15 400
Rarely 17 15 10 500
Never 10 7 4 900
Can not say 0 1 700
Usage/following: Linkedl Daily 4 2 1 400
5-6 days a week 2 1 700
1-4 days a week 8 5 4 200
Monthly 8 7 4 200
Rarely 12 13 7 700
Never 59 63 46 300
Cant say / No answer 6 9 6 300
Usage/following: Facebook Daily 39 43 30 900
5-6 days a week 8 8 5 600
1-4 days a week 11 9 5 600
Monthly 6 4 2 100
Rarely 9 9 5 600
Never 22 21 15 400
Cant say / No answer 4 6 4 200
Usage/Following: Instagram Daily 32 27 19 000
5-6 days a week 7 6 4 200
1-4 days a week 9 6 4 200
Monthly 5 5 2 800
Rarely 9 10 7 700
Never 33 39 28 100
Cant say / No answer 5 6 4 200
Usage/following rate: Snapchat Daily 15 13 7 000
5-6 days a week 2 2 700
1-4 days a week 3 2 1 400
Monthly 2 3 2 100
Rarely 5 6 4 900
Never 69 68 49 800
Cant say / No answer 5 6 4 200
Usage/Following: Twitter Daily 5 4 2 800
5-6 days a week 2 2 1 400
1-4 days a week 4 4 2 800
Monthly 5 4 2 100
Rarely 11 11 7 000
Never 68 69 49 100
Cant say / No answer 5 7 4 900
Usage/Following: TikTok Daily 10 8 4 900
5-6 days a week 3 3 2 100
1-4 days a week 4 5 3 500
Monthly 3 4 2 800
Rarely 8 9 7 000
Never 68 64 45 600
Cant say / No answer 4 6 4 200
Source: NRS 2025
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 12 7 000
Partially agree 43 40 28 100
Partially disagree 30 36 26 700
Completely disagree 10 9 6 300
Can not say 3 3 1 400
I prefer domestic products Completely agree 33 37 26 000
Partially agree 55 52 37 200
Partially disagree 9 8 5 600
Completely disagree 1 0 0
Can not say 2 2 1 400
I consciously make responsible choices in my consumption Completely agree 20 18 12 600
Partially agree 54 55 38 600
Partially disagree 18 20 14 700
Completely disagree 4 3 2 100
Can not say 3 3 2 100
When shopping, quality is more important to me than price Completely agree 23 22 15 400
Partially agree 58 60 42 800
Partially disagree 15 15 9 800
Completely disagree 1 1 700
Can not say 2 3 2 100
I usually choose the cheapest option Completely agree 12 11 7 000
Partially agree 48 49 34 400
Partially disagree 33 32 22 500
Completely disagree 5 5 3 500
Can not say 2 3 2 100
I often take advantage of discount and campaign prices in my purchases Completely agree 37 34 23 900
Partially agree 50 50 35 100
Partially disagree 9 12 9 100
Completely disagree 2 2 1 400
Can not say 1 2 1 400
In my circle of friends, I am often the first to try new things Completely agree 6 6 3 500
Partially agree 24 21 14 700
Partially disagree 38 43 30 900
Completely disagree 24 20 14 700
Can not say 9 9 7 000
In my opinion, money is for consumption and not for saving Completely agree 5 6 4 200
Partially agree 36 35 25 300
Partially disagree 45 44 30 900
Completely disagree 11 11 7 700
Can not say 4 3 2 100
I prefer local shops and services Completely agree 27 29 20 400
Partially agree 58 57 40 700
Partially disagree 11 10 7 000
Completely disagree 1 1 0
Can not say 2 2 1 400
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 1 400
Partially agree 28 27 18 300
Partially disagree 29 30 21 800
Completely disagree 32 34 24 600
Can not say 7 6 4 200
When I want a certain brand of product, the price doesn't matter Completely agree 9 10 6 300
Partially agree 32 32 22 500
Partially disagree 37 39 27 400
Completely disagree 20 17 11 900
Can not say 2 2 1 400
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 19 12 600
Partially agree 50 48 33 700
Partially disagree 24 23 16 800
Completely disagree 6 5 3 500
Can not say 4 5 3 500
Ecology is an important purchase reason for me Completely agree 17 11 7 700
Partially agree 51 53 37 900
Partially disagree 22 26 18 300
Completely disagree 6 7 4 900
Can not say 3 3 2 100
I prefer well-known brands Completely agree 12 12 8 400
Partially agree 58 59 41 400
Partially disagree 21 21 15 400
Completely disagree 5 3 2 100
Can not say 3 4 2 800
I prefer used products in my purchases Completely agree 14 10 6 300
Partially agree 41 40 27 400
Partially disagree 31 35 25 300
Completely disagree 12 12 8 400
Can not say 3 3 2 800
Source: NRS 2025
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 9 100
Quite positively 61 63 44 900
Quite negatively 16 15 11 200
Very negative 4 4 2 800
Can not say 6 4 2 100
Magazines Very positive 13 13 8 400
Quite positively 60 61 43 500
Quite negatively 17 17 12 600
Very negative 4 3 2 100
Can not say 6 6 3 500
Free and local newspapers Very positive 24 24 16 800
Quite positively 56 57 41 400
Quite negatively 11 11 7 000
Very negative 4 4 2 800
Can not say 6 4 2 100
Newspaper/Magazine websites or applications Very positive 7 8 4 900
Quite positively 45 47 33 000
Quite negatively 30 30 20 400
Very negative 10 8 5 600
Can not say 8 8 5 600
Social media (Facebook, Instagram etc.) Very positive 6 6 3 500
Quite positively 33 34 23 900
Quite negatively 32 33 23 900
Very negative 17 16 11 200
Can not say 12 11 7 700
Blogs Very positive 4 3 2 100
Quite positively 25 27 16 800
Quite negatively 29 30 21 800
Very negative 16 16 11 900
Can not say 26 24 16 800
Newsletters to email Very positive 2 3 1 400
Quite positively 17 18 12 600
Quite negatively 34 37 26 000
Very negative 43 39 27 400
Can not say 4 3 2 800
Other websites Very positive 3 4 2 100
Quite positively 38 37 26 000
Quite negatively 34 38 27 400
Very negative 14 11 7 700
Can not say 11 10 6 300
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 7 7 4 900
Quite positively 46 45 32 300
Quite negatively 29 31 21 800
Very negative 13 11 7 700
Can not say 4 5 3 500
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 4 5 2 800
Quite positively 35 36 25 300
Quite negatively 33 35 24 600
Very negative 20 17 11 900
Can not say 7 7 4 900
Home delivered advertisements and catalogues Very positive 19 19 14 000
Quite positively 46 52 37 200
Quite negatively 17 15 9 800
Very negative 14 11 6 300
Can not say 5 4 2 800
Out-of-home advertising Very positive 11 11 7 700
Quite positively 52 53 38 600
Quite negatively 21 20 14 000
Very negative 9 7 4 200
Can not say 8 9 6 300
Source: NRS 2025
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 17 15 10 500
Partially agree 60 60 42 100
Partially disagree 11 12 9 100
Completely disagree 3 3 2 100
Can not say 9 10 6 300
I stop and disconnect from hectic everyday life by reading magazines. Completely agree 16 14 9 100
Partially agree 57 59 41 400
Partially disagree 14 15 9 800
Completely disagree 5 3 2 100
Can not say 8 10 7 000
A professional magazine keeps me up to date on professional matters Completely agree 23 27 19 700
Partially agree 46 45 31 600
Partially disagree 12 12 8 400
Completely disagree 5 4 2 800
Can not say 15 12 7 700
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 32 22 500
Partially agree 49 50 35 100
Partially disagree 7 8 5 600
Completely disagree 2 2 1 400
Can not say 10 9 6 300
Finnish magazines offer reliable comparisons and tests Completely agree 16 17 11 200
Partially agree 51 52 37 200
Partially disagree 14 18 12 600
Completely disagree 3 3 2 100
Can not say 16 11 7 000
Finnish magazines offer reliable product recommendations Completely agree 11 10 7 000
Partially agree 52 52 37 200
Partially disagree 18 21 15 400
Completely disagree 3 3 2 100
Can not say 17 13 8 400
Finnish magazines are of high quality Completely agree 23 24 16 100
Partially agree 58 58 41 400
Partially disagree 9 9 7 000
Completely disagree 1 2 1 400
Can not say 9 7 4 200
I follow important magazines on social media Completely agree 7 6 3 500
Partially agree 25 29 19 000
Partially disagree 23 25 18 300
Completely disagree 36 33 23 900
Can not say 10 8 5 600
I read important magazines from cover to cover Completely agree 16 16 11 200
Partially agree 33 36 26 000
Partially disagree 29 29 20 400
Completely disagree 17 14 9 100
Can not say 5 5 3 500
Ads in magazines make new things familiar Completely agree 7 7 4 200
Partially agree 45 44 30 900
Partially disagree 28 32 22 500
Completely disagree 10 9 7 000
Can not say 10 8 5 600
I have searched the internet for more information about a product advertised in a magazine Completely agree 10 12 8 400
Partially agree 35 36 24 600
Partially disagree 23 24 16 800
Completely disagree 23 21 15 400
Can not say 9 8 4 900
I have purchased products based on the ad in magazine Completely agree 9 8 5 600
Partially agree 33 35 25 300
Partially disagree 27 29 20 400
Completely disagree 24 23 16 100
Can not say 8 5 3 500
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 9 6 300
Partially agree 50 49 33 700
Partially disagree 19 25 18 300
Completely disagree 13 12 8 400
Can not say 5 5 3 500
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 5 3 500
Partially agree 29 29 19 700
Partially disagree 27 31 21 800
Completely disagree 29 30 21 100
Can not say 7 5 3 500
I trust product recommendations from social media influencers Completely agree 2 2 1 400
Partially agree 18 15 9 100
Partially disagree 33 38 27 400
Completely disagree 38 38 26 700
Can not say 10 8 5 600
The free customer magazine is an important customer benefit for me Completely agree 16 16 10 500
Partially agree 41 44 31 600
Partially disagree 23 27 19 700
Completely disagree 12 8 4 900
Can not say 8 5 3 500
Source: NRS 2025
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 14 9 800
Newspapers 12 16 11 200
Magazine websites 7 8 5 600
Newspaper websites 8 8 4 900
Blogs 3 3 1 400
Social media 16 15 9 800
Other websites 44 49 35 100
Television 11 12 8 400
Radio 2 2 1 400
Direct mail 10 12 8 400
None of these 39 32 22 500
Information sources, consumer electronics and information technology Print magazines 13 18 13 300
Newspapers 15 20 14 700
Magazine websites 9 9 5 600
Newspaper websites 11 9 7 000
Blogs 6 4 2 100
Social media 28 25 16 100
Other websites 50 48 33 700
Television 19 20 14 000
Radio 3 3 1 400
Direct mail 35 36 26 000
None of these 16 15 10 500
Information sources, beauty care and cosmetics Print magazines 18 16 11 200
Newspapers 8 8 5 600
Magazine websites 10 9 5 600
Newspaper websites 7 6 4 200
Blogs 7 5 2 800
Social media 31 23 15 400
Other websites 17 13 9 100
Television 14 17 12 600
Radio 2 2 1 400
Direct mail 17 17 12 600
None of these 43 47 33 000
Information sources, travel Print magazines 16 15 11 200
Newspapers 15 15 11 200
Magazine websites 10 7 4 200
Newspaper websites 11 10 7 000
Blogs 12 7 3 500
Social media 38 33 21 800
Other websites 49 46 32 300
Television 17 18 12 600
Radio 3 4 2 800
Direct mail 9 10 7 700
None of these 25 26 19 000
Information sources, style and fashion Print magazines 22 21 15 400
Newspapers 11 12 8 400
Magazine websites 12 8 5 600
Newspaper websites 8 7 4 900
Blogs 9 5 2 800
Social media 37 29 19 000
Other websites 34 29 19 700
Television 18 19 14 000
Radio 2 2 700
Direct mail 25 27 21 100
None of these 28 33 23 200
Information sources, building and renovating Print magazines 17 22 16 100
Newspapers 13 20 14 700
Magazine websites 9 8 5 600
Newspaper websites 9 9 6 300
Blogs 7 5 2 800
Social media 26 25 16 800
Other websites 33 36 25 300
Television 18 20 13 300
Radio 2 3 1 400
Direct mail 27 32 23 900
None of these 31 23 16 100
Information sources, food, cooking and baking Print magazines 35 36 26 000
Newspapers 25 29 21 100
Magazine websites 21 16 9 800
Newspaper websites 23 18 11 900
Blogs 14 9 5 600
Social media 45 38 25 300
Other websites 32 29 19 700
Television 29 30 21 100
Radio 7 7 4 900
Direct mail 26 29 21 100
None of these 11 14 9 800
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 6 6 4 900
Newspapers 10 11 8 400
Magazine websites 3 3 1 400
Newspaper websites 5 5 3 500
Blogs 1 2 700
Social media 12 11 6 300
Other websites 27 27 19 000
Television 12 14 9 800
Radio 2 2 1 400
Direct mail 16 16 11 900
None of these 52 48 33 700
Information sources, decorating and furniture purchases Print magazines 23 21 15 400
Newspapers 14 17 11 900
Magazine websites 11 8 4 900
Newspaper websites 9 9 6 300
Blogs 7 4 2 100
Social media 31 28 19 000
Other websites 31 29 20 400
Television 19 20 14 700
Radio 2 2 1 400
Direct mail 31 32 23 900
None of these 24 26 18 300
Information sources, saving and investing Print magazines 9 12 8 400
Newspapers 11 12 8 400
Magazine websites 6 7 4 900
Newspaper websites 11 8 4 900
Blogs 7 7 3 500
Social media 22 20 12 600
Other websites 32 34 23 900
Television 8 9 6 300
Radio 3 2 1 400
Direct mail 4 5 3 500
None of these 44 41 29 500
Information sources, health and wellbeing products / services Print magazines 13 12 8 400
Newspapers 13 14 10 500
Magazine websites 8 5 3 500
Newspaper websites 9 7 4 900
Blogs 5 4 2 100
Social media 26 24 16 100
Other websites 39 37 26 700
Television 13 13 9 100
Radio 3 3 2 100
Direct mail 15 15 11 200
None of these 36 36 24 600
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 12 8 400
Newspapers 16 19 13 300
Magazine websites 7 6 3 500
Newspaper websites 9 11 7 000
Blogs 5 4 2 800
Social media 26 24 16 100
Other websites 42 37 26 700
Television 14 16 11 200
Radio 2 4 2 100
Direct mail 30 28 21 100
None of these 28 28 19 000
Source: NRS 2025
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 25 38 26 000
Well-being and health 50 47 33 700
Charity work 13 10 6 300
Self development 32 27 18 300
Celebrities 14 9 6 300
Fishing 16 21 12 600
Beauty care and cosmetics 16 5 3 500
Literature 27 15 10 500
Domestic and foreign news 52 48 34 400
Domestic travel 32 33 25 300
Culture 33 15 9 800
Crafts 25 25 17 600
Nature and going outdoor 52 52 36 500
Hunting 10 27 18 300
Style and fashion 20 8 5 600
Music and concerts 36 20 13 300
Going on summer cottage 29 23 14 700
Local affairs 55 65 47 000
Computer/console/mobile playing 17 8 4 900
Politics 42 40 28 800
Gardening and plants 30 35 25 300
Building and renovating 34 44 31 600
Food and drink 38 26 17 600
Cooking, baking, recipes 38 31 21 800
Investment 23 25 17 600
Decorating 28 16 11 900
Economic and finances 35 42 30 200
Science 35 23 15 400
Travelling abroad 34 16 10 500
Sports, exercising 45 43 29 500
Sailing, boating 10 8 4 200
Consumer electronics and information technology 21 16 9 100
Environmental matters 31 26 18 300
None of the above 0 1 700
Source: NRS 2025

Online & social media

Magazine website

http://maatilanpellervo.fi/

Magazine in Social Media
Some channels and Followers August 2025
Source: Aikakausmedia's social media tracking

Contact info

Media sales
  • Saarsalo Oy
  • Myllyhaantie 6 C
  • 33960 Pirkkala
  • info@saarsalo.fi
  • www.saarsalo.fi

  • Maria Ahoranta
  • 044 243 3519
  • maria.ahoranta@saarsalo.fi
Media

Publisher

  • Pellervo-Media Oy

Publisher

  • Pellervo-Media Oy

Vastaava päätoimittaja

  • Anna Malk
 

Address

  • Simonkatu 6
  • 00100 Helsinki

Postal address

  • PL 77
  • 00101 Helsinki

Phone

Email

  • maatilanpellervo@pellervo.fi