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Maatilan Pellervo

Agriculture, dairy farming, forestry

Magazine's website: http://maatilanpellervo.fi/

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Agrimedia Oy
Email myynti@agrimedia.fi
Contact person Tanja Forsman
040 539 3089
040 539 3089
tanja.forsman@agrimedia.fi

Contact info

Publisher Pellervo-Media Oy
Visiting address Simonkatu 6
00100 Helsinki
Postal address PL 77
00101 Helsinki
Phone +358 (0) 9 476 7501
Magazine's email maatilanpellervo@pellervo.fi
Vastaava päätoimittaja Anna Malk
Toimituspäällikkö Sari Järvinen
Toimitussihteeri Rita Lahti
Levikkipäällikkö Santra-Mari Salonen

Circulation or copies

Issues per year 10

Readership

Readership 108 000
Total reach 116 000
How many times read 2
Minutes of reading 42 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 28.01.2021 08.01.2021 15.01.2021 Thema: Verotus ja talous
3 04.03.2021 05.02.2021 12.02.2021 Thema: Uudet viljelykasvit ja -menetelmät, Lisäjakelu
4 01.04.2021 05.03.2021 12.03.2021 Thema: Maatalouden tutkimustieto
5 06.05.2021 09.04.2021 16.04.2021 Thema: Tuotteistaminen ja markkinointi
6 - 7 03.06.2021 07.05.2021 14.05.2021 Thema: Maaseutuyrittäminen
8 05.08.2021 09.07.2021 16.07.2021 Thema: Luomutuotanto ja ympäristö, Lisäjakelu
9 02.09.2021 06.08.2021 13.08.2021 Thema: Ostaminen ja hankinnat
10 07.10.2021 10.09.2021 17.09.2021 Thema: Rakentaminen ja korjaus, Lisäjakelu
11 04.11.2021 08.10.2021 15.10.2021 Thema: Investoinnit ja tekniikka
12 02.12.2021 05.11.2021 12.11.2021 Thema: Metsätalous

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 280 mm

4-colour price 5802 €

1/1

Position: Not specified

Size including margin: 230 x 280 mm

4-colour price 3179 €

Erikoishinnat: Kansilisä 15 %. Huom. Ink-Jet osoitetila takasivun ylälaitaan 3 cm

1/2

Position: Not specified

Size including margin: 112 x 280 mm

4-colour price 2186 €

1/2

Position: Not specified

Size including margin: 230 x 138 mm

4-colour price 2186 €

1/3

Position: Not specified

Size including margin: 230 x 85 mm

4-colour price 1890 €

1/3

Position: Not specified

Size including margin: 73 x 280 mm

4-colour price 1890 €

1/4

Position: Not specified

Size including margin: 56 x 280 mm

4-colour price 1547 €

1/4

Position: Not specified

Size including margin: 230 x 69 mm

4-colour price 1547 €

1/8

Position: Not specified

Size including margin: 100 x 60 mm mm

4-colour price 940 €

1/8

Position: Not specified

Size including margin: 50 x 120 mm

4-colour price 940 €

1/4

Position: Not specified

Size including margin: 112 x 138 mm

4-colour price 1547 €

Info about inserts

Technical data

Size mm 230 x 280 mm
Bleed mm 5 mm
Number of colums 4
Column width 47 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data ads.aikakausmedia.fi

Readers: 108 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Maatilan Pellervo
Readers %
Maatilan Pellervo
Amount of readers
SexWomen515357 240
Men494750 760
Age15-24 y1322 160
25-34 y1499 720
35-44 y1499 720
45-54 y141415 120
55-64 y161819 440
65+ y294851 840
Gender + ageFemale 15-29 years1022 160
Female 30-49 years1477 560
Female 50+ years284447 520
Male 15-29 years1033 240
Male 30-49 years141314 040
Male 50+ years243133 480
Household positionLives at home with parents711 080
Lives alone272527 000
Lives with spouse374245 360
Lives with spouse and children232628 080
Single parent222 160
Other333 240
ProfessionTop Management422 160
white-collar worker, higher-level1588 640
White-collar worker1399 720
Worker1099 720
Farmer11010 800
Other entrepreneur366 480
Pensioner314851 840
Student, pupil1222 160
Homewife, home dad100
Unemployed322 160
Other433 240
No answer311 080
EducationElementary school688 640
Secondary school788 640
Vocational293638 880
High school131314 040
University of Applied Sciences181415 120
University251819 440
Something else222 160
Size of the household1 pers282425 920
2 pers394750 760
3 pers141516 200
4 pers1299 720
5+ pers755 400
Household income (gross)Below 20 000 € /y131212 960
20 000 - 35 000 € /y213133 480
35 001 - 50 000 € /y202122 680
50 001 - 85 000 € /y211920 520
85 001 - 100 000 € /y655 400
Over 100 000 € /y644 320
Don't want to tell666 480
Can't say / No answer722 160
Decision-maker in grocery purchasesYes9494101 520
Don't know644 320
Can not say111 080
HousingApartment342122 680
Row house or semi-detached house171314 040
Detached house445054 000
Farm41516 200
Something else100
Can not say000
Ownership of housingOwner-occupied residence748591 800
Rented residence221111 880
Right of residence apartment222 160
Something else111 080
Can not say100
Cottage or holiday home in regular useYes414851 840
No585155 080
Can not say111 080
Number of cars in householdOne car464346 440
Two cars303638 880
Three or more cars101314 040
No car1488 640
Advertising ban at the door / mailboxYes241212 960
No768895 040
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504750 760
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired314851 840
Unemployed / laid off322 160
Schoolboy or student1222 160
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232527 000
No252021 600
Can't say / No answer515458 320
Health services used in the householdPublic health services858996 120
Employer - funded health care services493739 960
Private, self-funded healthcare services384346 440
Private health insurance services211718 360
No health care100
Can not say111 080
Type of municipality (7 class)Greater Helsinki1922 160
Turku or Tampere844 320
Oulu422 160
70 000 - 150 000 inhabitants town131010 800
Urban municipality272021 600
Conurbation163234 560
Countryside132931 320
Pets in householdCat172122 680
Dog262729 160
Some other pet544 320
No pets605862 640
Family with kidsYes312527 000
No697581 000
Use of glasses or contact lensesYes687884 240
No322223 760
How often different content is read
The frequency of reading: Print magazinesDaily153335 640
5-6 days a week488 640
1-4 days a week283436 720
Monthly251718 360
Rarely2166 480
Never511 080
Can not say000
The frequency of reading: Magazine content in digital formatDaily201718 360
5-6 days a week544 320
1-4 days a week192425 920
Monthly161516 200
Rarely252324 840
Never131617 280
Can not say122 160
The frequency of reading: Print newspapers or afternoon papersDaily346368 040
5-6 days a week588 640
1-4 days a week232122 680
Monthly1444 320
Rarely1933 240
Never511 080
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534548 600
5-6 days a week101010 800
1-4 days a week172021 600
Monthly677 560
Rarely91212 960
Never555 400
Can not say000
The frequency of reading: Free and free delivery newspapersDaily688 640
5-6 days a week544 320
1-4 days a week425458 320
Monthly181212 960
Rarely201617 280
Never844 320
Can not say122 160
The frequency of watching: Free online TV servicesDaily171516 200
5-6 days a week1088 640
1-4 days a week313234 560
Monthly201920 520
Rarely151516 200
Never688 640
Can not say122 160
The frequency of watching: Pay TV and streaming servicesDaily1599 720
5-6 days a week1066 480
1-4 days a week191516 200
Monthly977 560
Rarely111010 800
Never355256 160
Can not say122 160
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486570 200
5-6 days a week101111 880
1-4 days a week191415 120
Monthly1144 320
Rarely1033 240
Never322 160
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385054 000
5-6 days a week131516 200
1-4 days a week231819 440
Monthly955 400
Rarely1044 320
Never788 640
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243739 960
5-6 days a week71010 800
1-4 days a week172021 600
Monthly111010 800
Rarely261415 120
Never1488 640
Can not say111 080
The frequency of listening: Programs of commercial radio channelsDaily181819 440
5-6 days a week101212 960
1-4 days a week232324 840
Monthly131111 880
Rarely201617 280
Never161920 520
Can not say111 080
The frequency of listening: PodcastsDaily311 080
5-6 days a week211 080
1-4 days a week966 480
Monthly1288 640
Rarely262527 000
Never445357 240
Can not say466 480
User frequency and following: Social mediaDaily564649 680
5-6 days a week677 560
1-4 days a week91010 800
Monthly322 160
Rarely577 560
Never192729 160
Can not say011 080
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1144 320
5-6 days a week533 240
1-4 days a week1188 640
Monthly899 720
Rarely242527 000
Never405054 000
Can not say133 240
User frequency: Instant messaging Daily644851 840
5-6 days a week101314 040
1-4 days a week101314 040
Monthly466 480
Rarely344 320
Never91415 120
Can not say122 160
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597783 160
No402324 840
Can not say100
I tend to buy tabloidsYes91415 120
No898591 800
Can not say111 080
A paid Finnish magazine is subscribed to my household (print or digital)Yes506671 280
No493335 640
Can not say211 080
I tend to buy single copy magazinesYes182122 680
No807884 240
Can not say211 080

Maatilan Pellervo magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.