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Maku

Maku helps the readers succeed in the kitchen and encourages them to eat better. Each issue has at least 50 recipes: everyday meals, festive ideas and the season’s best ingredients. Additionally, the magazine has wine tips, culinary travel stories, home appliance tests and food news. The reader: Women interested in cooking and baking, who look for food inspiration for day-to-day life and celebrations.

Magazine's website: https://www.meillakotona.fi/lehdet/maku Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-maku-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Jenny Brandt

Circulation or copies

Issues per year 8

Readership

Readership 112 000
Total reach 0
How many times read 2.7
Minutes of reading 53 min
Sources KMT 2023

Online audience

Magazine's website http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023
388 064
1.56 %
July 2023
382 115
4.11 %
June 2023
367 038
3.02 %
May 2023
356 267
7.69 %
April 2023
330 838
8.27 %
March 2023
305 570
12.11 %
February 2023
272 564
-5.53 %
January 2023
288 530
-7.62 %
December 2022
312 314
3.22 %
November 2022
302 557
1.18 %
October 2022
299 038
-1.83 %
September 2022
304 597
1.93 %

Average weekly pageviews Source: FIAM

August 2023
1 198 391
3.95 %
July 2023
1 152 858
5.66 %
June 2023
1 091 148
-5.48 %
May 2023
1 154 382
10.03 %
April 2023
1 049 138
10.01 %
March 2023
953 684
13.09 %
February 2023
843 271
-8.17 %
January 2023
918 284
-11.8 %
December 2022
1 041 089
11.48 %
November 2022
933 861
2.39 %
October 2022
912 038
-0.05 %
September 2022
912 491
-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 11.01.2023 12.12.2022 Thema: Recipes for feeling good. 2023 food trends. Alcohol-free drinks.
2 15.02.2023 18.01.2023 Thema: Inexpensive everyday meals. Best canned food. Savoury baking.
3 22.03.2023 22.02.2023 Thema: Easter. Spring baking. Wines.
4 26.04.2023 27.03.2023 Thema: Maku 20th anniversary special! Sweet and savoury treats for springtime celebrations. Sparkling wines.
5 31.05.2023 02.05.2023 Thema: Lets cook outdoors. BBQ treats and salads. Beers. Ice creams.
6 12.07.2023 13.06.2023 Thema: Culinary journey to the Mediterranean. Berries. Drinks for a hot day.
7 16.08.2023 19.07.2023 Thema: Everyday meals for the whole family. Easy snacks. Hot and cold sandwiches.
8 13.09.2023 16.08.2023 Thema: Domestic ingredients, root vegetables and fish. Autumn baking.
9 11.10.2023 13.09.2023 Thema: World flavours. Food and drinks for a get-together.
10 15.11.2023 18.10.2023 Thema: Delicious Christmas foods and baking. Gifts for a home cook.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 11235 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 12390 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5618 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 6195 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 6195 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 6195 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3938 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3938 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3360 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3360 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2940 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2940 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2940 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery
Technical data Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.

Readers: 112 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Maku
Readers %
Maku
Amount of readers
Readership (KMT 2023) 112 000
Total reach 0
SexWomen517786 240
Men492325 760
Native languageFinnish9598109 760
Swedish522 240
Age15-24 y1355 600
25-34 y141112 320
35-44 y141820 160
45-54 y142022 400
55-64 y161820 160
65+ y292831 360
Gender + ageFemale 15-29 years1066 720
Female 30-49 years142730 240
Female 50+ years284449 280
Male 15-29 years1044 480
Male 30-49 years1477 840
Male 50+ years241213 440
Household positionLives at home with parents744 480
Lives alone282528 000
Lives with spouse373943 680
Lives with spouse and children242730 240
Single parent233 360
Other322 240
Grandchildren under 18 years of ageYes212426 880
No384247 040
No answer (under 45 year olds)413438 080
ProfessionTop Management477 840
white-collar worker, higher-level161921 280
White-collar worker121617 920
Worker1066 720
Farmer111 120
Other entrepreneur344 480
Pensioner312932 480
Student, pupil1166 720
Homewife, home dad000
Unemployed222 240
Other677 840
No answer322 240
EducationElementary school555 600
Secondary school744 480
Vocational282730 240
High school141415 680
University of Applied Sciences192022 400
University272730 240
Something else233 360
Size of the household1 pers282629 120
2 pers383943 680
3 pers141516 800
4 pers121415 680
5+ pers777 840
Household income (gross)Below 20 000 € /y1188 960
20 000 - 35 000 € /y192022 400
35 001 - 50 000 € /y202123 520
50 001 - 85 000 € /y222224 640
85 001 - 100 000 € /y788 960
Over 100 000 € /y91213 440
Don't want to tell555 600
Can't say / No answer744 480
Decision-maker in grocery purchasesYes9396107 520
Don't know744 480
Can not say100
HousingApartment322932 480
Row house or semi-detached house151516 800
Detached house475157 120
Farm444 480
Something else100
Can not say000
Ownership of housingOwner-occupied residence768089 600
Rented residence201617 920
Right of residence apartment233 360
Something else100
Can not say100
Cottage or holiday home in regular useYes404145 920
No595864 960
Can not say111 120
Using AdBlocker or similar applicationYes191213 440
No768494 080
Can not say555 600
Number of cars in householdOne car454550 400
Two cars323336 960
Three or more cars10910 080
No car141314 560
PUUTTUUPUUTTUU222426 880
PUUTTUU676572 800
PUUTTUU433 360
PUUTTUU8910 080
PUUTTUU222 240
PUUTTUU8910 080
PUUTTUU566 720
Advertising ban at the door / mailboxYes242123 520
No767988 480
Can not say111 120
lifecycleIn paid job, entrepreneur, freelancer, farmer526168 320
Temporarily absent (= time off from work, care or study, maternity leave)111 120
Retired312932 480
Unemployed / laid off222 240
Schoolboy or student1166 720
Housewife or father000
In the military or performing civilian service000
Other111 120
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes253033 600
No252831 360
Can't say / No answer504145 920
Health services used in the householdPublic health services858595 200
Employer - funded health care services495460 480
Private, self-funded healthcare services394348 160
Private health insurance services222528 000
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192123 520
Turku or Tampere877 840
Oulu433 360
70 000 - 150 000 inhabitants town131213 440
Urban municipality273134 720
Conurbation161617 920
Countryside131112 320
Pets in householdCat172123 520
Dog262730 240
Some other pet555 600
No pets595561 600
Family with kidsYes323438 080
No686673 920
Use of glasses or contact lensesYes677584 000
No332528 000
How often different content is read
The frequency of reading: Print magazinesDaily151921 280
5-6 days a week4910 080
1-4 days a week263943 680
Monthly242123 520
Rarely231011 200
Never722 240
Can not say100
The frequency of reading: Magazine content in digital formatDaily212325 760
5-6 days a week566 720
1-4 days a week191921 280
Monthly151516 800
Rarely242730 240
Never141011 200
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily303539 200
5-6 days a week4910 080
1-4 days a week232932 480
Monthly131112 320
Rarely211415 680
Never722 240
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545561 600
5-6 days a week988 960
1-4 days a week161617 920
Monthly666 720
Rarely91011 200
Never655 600
Can not say000
The frequency of reading: Free and free delivery newspapersDaily577 840
5-6 days a week444 480
1-4 days a week444954 880
Monthly171719 040
Rarely201820 160
Never966 720
Can not say100
The frequency of watching: Free online TV servicesDaily152022 400
5-6 days a week91112 320
1-4 days a week303134 720
Monthly232123 520
Rarely151213 440
Never755 600
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161719 040
5-6 days a week10910 080
1-4 days a week222426 880
Monthly10910 080
Rarely111213 440
Never312932 480
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily455157 120
5-6 days a week91011 200
1-4 days a week191820 160
Monthly111112 320
Rarely1288 960
Never311 120
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily353943 680
5-6 days a week121314 560
1-4 days a week222224 640
Monthly111011 200
Rarely121011 200
Never744 480
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily222325 760
5-6 days a week777 840
1-4 days a week161719 040
Monthly131213 440
Rarely262831 360
Never161314 560
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily162022 400
5-6 days a week101011 200
1-4 days a week212123 520
Monthly141415 680
Rarely212022 400
Never161516 800
Can not say100
The frequency of listening: PodcastsDaily433 360
5-6 days a week322 240
1-4 days a week977 840
Monthly131314 560
Rarely283235 840
Never414044 800
Can not say211 120
User frequency and following: Social mediaDaily576269 440
5-6 days a week7910 080
1-4 days a week888 960
Monthly322 240
Rarely633 360
Never191617 920
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily131213 440
5-6 days a week544 480
1-4 days a week11910 080
Monthly8910 080
Rarely222528 000
Never404044 800
Can not say111 120
User frequency: Instant messaging Daily687078 400
5-6 days a week9910 080
1-4 days a week10910 080
Monthly322 240
Rarely333 360
Never877 840
Can not say000
A paid Finnish newspaper is subscribed to my household (print or digital)Yes586168 320
No413943 680
Can not say111 120
I tend to buy tabloidsYes8910 080
No908999 680
Can not say211 120
A paid Finnish magazine is subscribed to my household (print or digital)Yes465359 360
No524651 520
Can not say211 120
I tend to buy single copy magazinesYes172528 000
No817482 880
Can not say211 120
PUUTTUUPUUTTUU131921 280
PUUTTUU577 840
PUUTTUU788 960
PUUTTUU151314 560
PUUTTUU866 720
PUUTTUU744 480
PUUTTUU1088 960
PUUTTUU6910 080
PUUTTUU9910 080
PUUTTUU91213 440
PUUTTUU466 720
PUUTTUU566 720
PUUTTUU131719 040
PUUTTUU81213 440
PUUTTUU131314 560
PUUTTUU71112 320
PUUTTUU866 720
PUUTTUU333 360
PUUTTUU565359 360
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU586269 440
PUUTTUU403741 440
PUUTTUU211 120
PUUTTUUPUUTTUU8790100 800
PUUTTUU11910 080
PUUTTUU111 120
PUUTTUUPUUTTUU737786 240
PUUTTUU252224 640
PUUTTUU211 120
PUUTTUUPUUTTUU818291 840
PUUTTUU181719 040
PUUTTUU211 120
PUUTTUUPUUTTUU575561 600
PUUTTUU414449 280
PUUTTUU111 120
PUUTTUUPUUTTUU303336 960
PUUTTUU636168 320
PUUTTUU766 720
PUUTTUUPUUTTUU848898 560
PUUTTUU151213 440
PUUTTUU111 120
PUUTTUUPUUTTUU414348 160
PUUTTUU575460 480
PUUTTUU222 240
PUUTTUUPUUTTUU868797 440
PUUTTUU141213 440
PUUTTUU111 120
PUUTTUUPUUTTUU303235 840
PUUTTUU656572 800
PUUTTUU544 480
PUUTTUUPUUTTUU393943 680
PUUTTUU605966 080
PUUTTUU111 120
PUUTTUUPUUTTUU677381 760
PUUTTUU302528 000
PUUTTUU333 360
PUUTTUUPUUTTUU677482 880
PUUTTUU312426 880
PUUTTUU322 240
PUUTTUUPUUTTUU676775 040
PUUTTUU303235 840
PUUTTUU222 240

Maku magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.