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Maku

Maku helps the readers succeed in the kitchen and encourages them to eat better. Each issue has at least 50 recipes: everyday meals, festive ideas and the season’s best ingredients. Additionally, the magazine has wine tips, culinary travel stories, home appliance tests and food news. The reader: Women interested in cooking and baking, who look for food inspiration for day-to-day life and celebrations.

Magazine's website: https://www.meillakotona.fi/lehdet/maku Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-maku-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Päätoimittaja Jenny Brandt

Circulation or copies

Issues per year 8

Readership

Readership 123 000
Total reach 0
How many times read 2.6
Minutes of reading 48 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 14.12.2020 Thema: Taste trips around the world. Spices and sauces. Winter drinks.
2 04.02.2021 13.01.2021 Thema: Baking extra. Root baking. Winter drinks.
3 11.03.2021 17.02.2021 Thema: Easter. Festive meat foods + wines. Desserts.
4 08.04.2021 15.03.2021 Thema: Spring parties. Cakes and decorating ideas. Sparkling wines.
5 12.05.2021 20.04.2021 Thema: Grilling season begins. Beers and soft drinks. Ice creams.
6 17.06.2021 26.05.2021 Thema: Holiday food! Sausages. Berry pies. Summer drinks.
7 29.07.2021 07.07.2021 Thema: Best vegetarian dishes for the harvest season. Top picks for vegans.
8 02.09.2021 11.08.2021 Thema: Everyday favourites. Easy pastas and sauces. Snacks.
9 07.10.2021 15.09.2021 Thema: Casseroles. Chocolate. Baking.
10 18.11.2021 27.10.2021 Thema: Pre-Christmas and Christmas. Treats and drinks for the festive season.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 10700 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 11800 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5350 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 5900 €

1/1

Position: Back cover

Size including margin: 217 x 280 mm

4-colour price 5900 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3750 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3750 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3200 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3200 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2800 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2800 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2800 €

Info about inserts

Technical data

Size mm 217 x 280 mm
New size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot : ads.aikakausmedia.fi - Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila. Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti.

Readers: 123 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Maku
Readers %
Maku
Amount of readers
SexWomen517794 710
Men492328 290
Age15-24 y1389 840
25-34 y141012 300
35-44 y141315 990
45-54 y141923 370
55-64 y162429 520
65+ y292631 980
Gender + ageFemale 15-29 years101012 300
Female 30-49 years142125 830
Female 50+ years284656 580
Male 15-29 years1033 690
Male 30-49 years1456 150
Male 50+ years241518 450
Household positionLives at home with parents756 150
Lives alone271923 370
Lives with spouse374454 120
Lives with spouse and children232530 750
Single parent233 690
Other344 920
ProfessionTop Management444 920
white-collar worker, higher-level151822 140
White-collar worker131720 910
Worker1089 840
Farmer111 230
Other entrepreneur333 690
Pensioner313138 130
Student, pupil1289 840
Homewife, home dad111 230
Unemployed333 690
Other444 920
No answer322 460
EducationElementary school644 920
Secondary school789 840
Vocational292834 440
High school131315 990
University of Applied Sciences181822 140
University252733 210
Something else222 460
Size of the household1 pers281923 370
2 pers394859 040
3 pers141518 450
4 pers121113 530
5+ pers778 610
Household income (gross)Below 20 000 € /y131012 300
20 000 - 35 000 € /y212125 830
35 001 - 50 000 € /y201923 370
50 001 - 85 000 € /y212227 060
85 001 - 100 000 € /y6911 070
Over 100 000 € /y678 610
Don't want to tell689 840
Can't say / No answer756 150
Decision-maker in grocery purchasesYes9495116 850
Don't know644 920
Can not say111 230
HousingApartment343138 130
Row house or semi-detached house171822 140
Detached house444656 580
Farm444 920
Something else111 230
Can not say000
Ownership of housingOwner-occupied residence748098 400
Rented residence221720 910
Right of residence apartment222 460
Something else111 230
Can not say111 230
Cottage or holiday home in regular useYes414656 580
No585466 420
Can not say111 230
Number of cars in householdOne car464454 120
Two cars303745 510
Three or more cars10911 070
No car141012 300
Advertising ban at the door / mailboxYes242125 830
No767997 170
Can not say111 230
lifecycleIn paid job, entrepreneur, freelancer, farmer505668 880
Temporarily absent (= time off from work, care or study, maternity leave)111 230
Retired313138 130
Unemployed / laid off333 690
Schoolboy or student1289 840
Housewife or father111 230
In the military or performing civilian service000
Other111 230
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232429 520
No253036 900
Can't say / No answer514656 580
Health services used in the householdPublic health services8587107 010
Employer - funded health care services495466 420
Private, self-funded healthcare services384352 890
Private health insurance services212227 060
No health care111 230
Can not say111 230
Type of municipality (7 class)Greater Helsinki191923 370
Turku or Tampere867 380
Oulu433 690
70 000 - 150 000 inhabitants town131417 220
Urban municipality272631 980
Conurbation161720 910
Countryside131417 220
Pets in householdCat171822 140
Dog262834 440
Some other pet556 150
No pets605770 110
Family with kidsYes313340 590
No696782 410
Use of glasses or contact lensesYes687592 250
No322530 750
How often different content is read
The frequency of reading: Print magazinesDaily152530 750
5-6 days a week467 380
1-4 days a week283846 740
Monthly252227 060
Rarely21911 070
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201923 370
5-6 days a week556 150
1-4 days a week192227 060
Monthly161619 680
Rarely252530 750
Never131315 990
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344150 430
5-6 days a week567 380
1-4 days a week232935 670
Monthly141214 760
Rarely191012 300
Never511 230
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535365 190
5-6 days a week101012 300
1-4 days a week171518 450
Monthly678 610
Rarely91012 300
Never544 920
Can not say000
The frequency of reading: Free and free delivery newspapersDaily656 150
5-6 days a week589 840
1-4 days a week424656 580
Monthly181720 910
Rarely201923 370
Never856 150
Can not say111 230
The frequency of watching: Free online TV servicesDaily171619 680
5-6 days a week101012 300
1-4 days a week313340 590
Monthly201923 370
Rarely151518 450
Never667 380
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151315 990
5-6 days a week10911 070
1-4 days a week192125 830
Monthly91012 300
Rarely111012 300
Never353745 510
Can not say111 230
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485263 960
5-6 days a week101214 760
1-4 days a week192024 600
Monthly1189 840
Rarely1067 380
Never322 460
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384150 430
5-6 days a week131417 220
1-4 days a week232227 060
Monthly989 840
Rarely1089 840
Never767 380
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242429 520
5-6 days a week7911 070
1-4 days a week171822 140
Monthly111214 760
Rarely262429 520
Never141214 760
Can not say111 230
The frequency of listening: Programs of commercial radio channelsDaily181822 140
5-6 days a week101012 300
1-4 days a week232227 060
Monthly131315 990
Rarely202227 060
Never161518 450
Can not say100
The frequency of listening: PodcastsDaily322 460
5-6 days a week211 230
1-4 days a week989 840
Monthly121214 760
Rarely262631 980
Never444757 810
Can not say444 920
User frequency and following: Social mediaDaily566276 260
5-6 days a week667 380
1-4 days a week978 610
Monthly322 460
Rarely544 920
Never191822 140
Can not say011 230
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11911 070
5-6 days a week556 150
1-4 days a week111113 530
Monthly889 840
Rarely242631 980
Never404049 200
Can not say111 230
User frequency: Instant messaging Daily646782 410
5-6 days a week101113 530
1-4 days a week101012 300
Monthly433 690
Rarely311 230
Never989 840
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596478 720
No403543 050
Can not say111 230
I tend to buy tabloidsYes91113 530
No8988108 240
Can not say111 230
A paid Finnish magazine is subscribed to my household (print or digital)Yes505668 880
No494251 660
Can not say222 460
I tend to buy single copy magazinesYes182631 980
No807288 560
Can not say222 460

Maku magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.