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Matka

The renewed Matka is the number one magazine for those with travel fever. Our readers are interested in city breaks and beach destinations, domestic as well as long-distance destinations, travel news and stunning travel and nature photos. We explore all over the world, both on land and at sea, in summer and winter destinations, and provide both practical tips and information about different destinations. Reading Matka magazine is a pleasure and it tunes readers into that exciting feeling of dreaming about and planning the next trip. In addition to dream destinations in remote countries, plenty of domestic travel and tips!

Magazine's website: matkaopas.fi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Magazine's email matkaopas@sanoma.com
Päätoimittaja Saila-Mari Kohtala
Toimituspäällikkö Leeni Hoimela
Tuottaja Maria Niemi

Circulation or copies

Issues per year 10

Readership

Readership 66 000
Total reach 85 000
How many times read 2.3
Minutes of reading 49 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 13.01.2021 09.12.2020 11.12.2020 Thema: New destinations. Domestic winter holiday. Long-haul holidays & luxury accommodation. All-inclusive city guide.
2 24.02.2021 27.01.2021 29.01.2021 Thema: Self-drive holidays. Lapland. The Mediterranean. Domestic city holiday. All-inclusive city guide.
3 07.04.2021 11.03.2021 15.03.2021 Thema: Nature holidays. Domestic city holiday. Local holidays. Renting a caravan. All-inclusive city guide.
4 12.05.2021 15.04.2021 19.04.2021 Thema: Big Travel Fair issue. The Mediterranean. Local destinations & new long-haul holidays. Towards the Arctic Ocean. All-inclusive city guide.
5 10.06.2021 18.05.2021 20.05.2021 Thema: Big domestic travel issue. Most charming accommodation. Gems of the west coast. Traveller’s health. All-inclusive city guide.
6 04.08.2021 07.07.2021 09.07.2021 Thema: Loveliest city holidays in Europe. Culinary travel. Domestic self-drive holiday. All-inclusive city guide.
7 15.09.2021 23.08.2021 25.08.2021 Thema: Active holidays. Asia. Spa holidays. Autumn holiday tips. All-inclusive city guide.
8 13.10.2021 16.09.2021 20.09.2021 Thema: Budget holidays. Long-haul holidays. Domestic discoveries. All-inclusive city guide.
9 10.11.2021 13.10.2021 15.10.2021 Thema: To the sun! Beach holidays. Domestic mini-vacation. All-inclusive city guide.
10 08.12.2021 10.11.2021 12.11.2021 Thema: Dream vacations. New destinations in 2022. All-inclusive city guide.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8526 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 9805 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 9378 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4263 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4699 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4699 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5115 €

1/2

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Size including margin: 112 x 297 mm

4-colour price 3096 €

1/2

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Size including margin: 230 x 146 mm

4-colour price 3096 €

1/3

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Size including margin: 76 x 297 mm

4-colour price 2643 €

1/3

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Size including margin: 230 x 99 mm

4-colour price 2643 €

1/4

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Size including margin: 60 x 297 mm

4-colour price 1827 €

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Size including margin: 230 x 74 mm

4-colour price 1827 €

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Size including margin: 112 x 146 mm

4-colour price 1827 €

Info about inserts

Technical data

Size mm 230 x 297 mm
New size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 66 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Matka
Readers %
Matka
Amount of readers
SexWomen516341 580
Men493724 420
Age15-24 y1331 980
25-34 y1453 300
35-44 y14117 260
45-54 y142113 860
55-64 y162415 840
65+ y293724 420
Gender + ageFemale 15-29 years1042 640
Female 30-49 years14149 240
Female 50+ years284529 700
Male 15-29 years1021 320
Male 30-49 years1474 620
Male 50+ years242818 480
Household positionLives at home with parents721 320
Lives alone272415 840
Lives with spouse374731 020
Lives with spouse and children232214 520
Single parent242 640
Other321 320
ProfessionTop Management442 640
white-collar worker, higher-level15127 920
White-collar worker131610 560
Worker10106 600
Farmer11660
Other entrepreneur321 320
Pensioner314227 720
Student, pupil1242 640
Homewife, home dad100
Unemployed331 980
Other442 640
No answer321 320
EducationElementary school653 300
Secondary school785 280
Vocational293523 100
High school1385 280
University of Applied Sciences18159 900
University252617 160
Something else242 640
Size of the household1 pers282315 180
2 pers395133 660
3 pers14117 260
4 pers1295 940
5+ pers753 300
Household income (gross)Below 20 000 € /y1374 620
20 000 - 35 000 € /y211610 560
35 001 - 50 000 € /y202214 520
50 001 - 85 000 € /y212717 820
85 001 - 100 000 € /y663 960
Over 100 000 € /y685 280
Don't want to tell6117 260
Can't say / No answer721 320
Decision-maker in grocery purchasesYes949562 700
Don't know653 300
Can not say11660
HousingApartment343221 120
Row house or semi-detached house172013 200
Detached house444429 040
Farm431 980
Something else11660
Can not say000
Ownership of housingOwner-occupied residence748153 460
Rented residence22159 900
Right of residence apartment231 980
Something else11660
Can not say11660
Cottage or holiday home in regular useYes414630 360
No585334 980
Can not say11660
Number of cars in householdOne car464932 340
Two cars303321 780
Three or more cars1095 940
No car1495 940
Advertising ban at the door / mailboxYes241610 560
No768455 440
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504932 340
Temporarily absent (= time off from work, care or study, maternity leave)11660
Retired314227 720
Unemployed / laid off331 980
Schoolboy or student1242 640
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232315 180
No252315 180
Can't say / No answer515334 980
Health services used in the householdPublic health services858455 440
Employer - funded health care services494630 360
Private, self-funded healthcare services384429 040
Private health insurance services211912 540
No health care11660
Can not say11660
Type of municipality (7 class)Greater Helsinki192214 520
Turku or Tampere863 960
Oulu442 640
70 000 - 150 000 inhabitants town13138 580
Urban municipality272717 820
Conurbation16159 900
Countryside13138 580
Pets in householdCat171912 540
Dog262415 840
Some other pet531 980
No pets605938 940
Family with kidsYes312516 500
No697549 500
Use of glasses or contact lensesYes688052 800
No322013 200
How often different content is read
The frequency of reading: Print magazinesDaily153221 120
5-6 days a week453 300
1-4 days a week283825 080
Monthly251610 560
Rarely2185 280
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201811 880
5-6 days a week553 300
1-4 days a week191912 540
Monthly16138 580
Rarely253120 460
Never13149 240
Can not say11660
The frequency of reading: Print newspapers or afternoon papersDaily345636 960
5-6 days a week553 300
1-4 days a week232315 180
Monthly1474 620
Rarely1974 620
Never51660
Can not say01660
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535435 640
5-6 days a week1063 960
1-4 days a week171610 560
Monthly674 620
Rarely995 940
Never574 620
Can not say000
The frequency of reading: Free and free delivery newspapersDaily663 960
5-6 days a week563 960
1-4 days a week425234 320
Monthly181711 220
Rarely20149 240
Never842 640
Can not say100
The frequency of watching: Free online TV servicesDaily171610 560
5-6 days a week1095 940
1-4 days a week313019 800
Monthly202113 860
Rarely15159 900
Never685 280
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily15106 600
5-6 days a week1053 300
1-4 days a week192113 860
Monthly995 940
Rarely11106 600
Never354429 040
Can not say11660
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485938 940
5-6 days a week10138 580
1-4 days a week19138 580
Monthly1185 280
Rarely1042 640
Never321 320
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384529 700
5-6 days a week131711 220
1-4 days a week232013 200
Monthly974 620
Rarely1074 620
Never742 640
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243221 120
5-6 days a week763 960
1-4 days a week171811 880
Monthly11127 920
Rarely262113 860
Never14106 600
Can not say11660
The frequency of listening: Programs of commercial radio channelsDaily182214 520
5-6 days a week1095 940
1-4 days a week231912 540
Monthly13106 600
Rarely201912 540
Never162013 200
Can not say11660
The frequency of listening: PodcastsDaily321 320
5-6 days a week221 320
1-4 days a week963 960
Monthly1295 940
Rarely262617 160
Never445133 660
Can not say453 300
User frequency and following: Social mediaDaily565234 320
5-6 days a week685 280
1-4 days a week985 280
Monthly321 320
Rarely563 960
Never192315 180
Can not say01660
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1142 640
5-6 days a week542 640
1-4 days a week1185 280
Monthly895 940
Rarely243120 460
Never404429 040
Can not say11660
User frequency: Instant messaging Daily645737 620
5-6 days a week10138 580
1-4 days a week1095 940
Monthly442 640
Rarely331 980
Never9138 580
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597247 520
No402818 480
Can not say100
I tend to buy tabloidsYes92013 200
No897952 140
Can not say11660
A paid Finnish magazine is subscribed to my household (print or digital)Yes506240 920
No493623 760
Can not say21660
I tend to buy single copy magazinesYes182818 480
No807046 200
Can not say221 320

Matka magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.