Matka
Matka is the number one magazine for those with travel fever. Our readers are interested in city breaks and beach destinations, domestic as well as long-distance destinations, travel news and stunning travel and nature photos. We explore all over the world, both on land and at sea, in summer and winter destinations, and provide both practical tips and information about different destinations. Reading Matka magazine is a pleasure and it tunes readers into that exciting feeling of dreaming about and planning the next trip. In addition to dream destinations in remote countries, plenty of domestic travel and tips!
Magazine's website: matkaopas.fi Follow us :
Advertisement sales
| Advertisement sales | Sanoma Media Finland Oy |
|---|---|
| Phone | 09 1201 |
| yrityspalvelu@sanoma.fi | |
| Contact person |
Mediamyynti Sanoma B2B yrityspalvelu@sanoma.fi |
| Www | http://media.sanoma.fi/ |
Contact info
| Publisher | Sanoma Media Finland Oy |
|---|---|
| Visiting address |
Töölönlahdenkatu2 00100 Helsinki |
| Postal address |
PL 20 00089 Sanoma |
| Phone | 09 1201 |
| Magazine's email | matkaopas@sanoma.com |
| Päätoimittaja | Venla Ruoppila |
| Tuottaja | Maria Niemi |
Circulation or copies
| Issues per year | 10 |
|---|
Readership
| Readership | 79 000 |
|---|---|
| Total reach | 103 000 |
| How many times read | 2.3 |
| Minutes of reading | 57 min |
| Sources | KMT 2023 |
Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.
Timetable
| Issue | Publishing date | Reservation | Material | Research number | Additional info |
| 1 | 18.01.2023 | 23.12.2022 | 28.12.2022 | Thema: Travel Fair issue. New destinations this year. | |
| 2 | 22.02.2023 | 30.01.2023 | 01.02.2023 | Thema: Spring staycations | |
| 3 | 19.04.2023 | 27.03.2023 | 29.03.2023 | Thema: Cruise holidays | |
| 4 | 17.05.2023 | 24.04.2023 | 26.04.2023 | Thema: Best package travel destinations of the summer | |
| 5 | 14.06.2023 | 22.05.2023 | 24.05.2023 | Thema: Big domestic travel issue | |
| 6 | 16.08.2023 | 24.07.2023 | 26.07.2023 | Thema: New long-haul holidays | |
| 7 | 13.09.2023 | 21.08.2023 | 23.08.2023 | Thema: Loveliest city breaks | |
| 8 | 11.10.2023 | 18.09.2023 | 20.09.2023 | Thema: To the sun! | |
| 9 | 15.11.2023 | 23.10.2023 | 25.10.2023 | Thema: Winter in Finland. | |
| 10 | 13.12.2023 | 20.11.2023 | 22.11.2023 | Thema: Minications nearby. |
Advertisement rates
2/1
Position: Not specified
Size including margin: 460 x 297 mm
4-colour price 9782 €
2/1
Position: First spread
Size including margin: 460 x 297 mm
4-colour price 11249 €
2/1
Position: 2. Spread
Size including margin: 460 x 297 mm
4-colour price 10760 €
1/1
Position: Not specified
Size including margin: 230 x 297 mm
4-colour price 4890 €
1/1
Position: 2. Cover
Size including margin: 230 x 297 mm
4-colour price 5391 €
1/1
Position: 3. Cover
Size including margin: 230 x 297 mm
4-colour price 5391 €
1/1
Position: Back cover
Size including margin: 230 x 272 mm
4-colour price 5868 €
1/2
Position: Not specified
Size including margin: 112 x 297 mm
4-colour price 3551 €
1/2
Position: Not specified
Size including margin: 230 x 146 mm
4-colour price 3551 €
1/3
Position: Not specified
Size including margin: 76 x 297 mm
4-colour price 3033 €
1/3
Position: Not specified
Size including margin: 230 x 99 mm
4-colour price 3033 €
1/4
Position: Not specified
Size including margin: 60 x 297 mm
4-colour price 2453 €
1/4
Position: Not specified
Size including margin: 230 x 74 mm
4-colour price 2453 €
1/4
Position: Not specified
Size including margin: 112 x 146 mm
4-colour price 2453 €
Prices doesn't include tax.
Technical data
| Size mm | 230 x 297 mm |
|---|---|
| New size mm | 230 x 297 mm |
| Bleed mm | 5 mm |
| Printing process | Offset |
| Binding | Saddle-stitching |
Printing house
| Printer | Kroonpress AS , Viro |
|---|
Technical info / material
| Ad material delivery | Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä. |
|---|---|
| Technical data | Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet. |
Readers: 79 000 / KMT 2023 Download magazine graphs (PDF)
| Reader profile | All 15+ % | Matka Readers % |
Matka Amount of readers |
|
| Readership (KMT 2023) | 79 000 | |||
| Total reach | 103 000 | |||
| Sex | Women | 51 | 63 | 49 770 |
| Men | 49 | 37 | 29 230 | |
| Native language | Finnish | 95 | 96 | 75 840 |
| Swedish | 5 | 4 | 3 160 | |
| Age | 15-24 y | 13 | 2 | 1 580 |
| 25-34 y | 14 | 5 | 3 950 | |
| 35-44 y | 14 | 10 | 7 900 | |
| 45-54 y | 14 | 20 | 15 800 | |
| 55-64 y | 16 | 24 | 18 960 | |
| 65+ y | 29 | 39 | 30 810 | |
| Gender + age | Female 15-29 years | 10 | 4 | 3 160 |
| Female 30-49 years | 14 | 13 | 10 270 | |
| Female 50+ years | 28 | 46 | 36 340 | |
| Male 15-29 years | 10 | 1 | 790 | |
| Male 30-49 years | 14 | 8 | 6 320 | |
| Male 50+ years | 24 | 27 | 21 330 | |
| Household position | Lives at home with parents | 7 | 2 | 1 580 |
| Lives alone | 28 | 26 | 20 540 | |
| Lives with spouse | 37 | 47 | 37 130 | |
| Lives with spouse and children | 24 | 22 | 17 380 | |
| Single parent | 2 | 2 | 1 580 | |
| Other | 3 | 2 | 1 580 | |
| Grandchildren under 18 years of age | Yes | 21 | 26 | 20 540 |
| No | 38 | 56 | 44 240 | |
| No answer (under 45 year olds) | 41 | 18 | 14 220 | |
| Profession | Top Management | 4 | 7 | 5 530 |
| white-collar worker, higher-level | 16 | 17 | 13 430 | |
| White-collar worker | 12 | 12 | 9 480 | |
| Worker | 10 | 6 | 4 740 | |
| Farmer | 1 | 1 | 790 | |
| Other entrepreneur | 3 | 3 | 2 370 | |
| Pensioner | 31 | 42 | 33 180 | |
| Student, pupil | 11 | 3 | 2 370 | |
| Homewife, home dad | 0 | 0 | 0 | |
| Unemployed | 2 | 1 | 790 | |
| Other | 6 | 6 | 4 740 | |
| No answer | 3 | 2 | 1 580 | |
| Education | Elementary school | 5 | 5 | 3 950 |
| Secondary school | 7 | 6 | 4 740 | |
| Vocational | 28 | 24 | 18 960 | |
| High school | 14 | 11 | 8 690 | |
| University of Applied Sciences | 19 | 20 | 15 800 | |
| University | 27 | 32 | 25 280 | |
| Something else | 2 | 2 | 1 580 | |
| Size of the household | 1 pers | 28 | 25 | 19 750 |
| 2 pers | 38 | 49 | 38 710 | |
| 3 pers | 14 | 14 | 11 060 | |
| 4 pers | 12 | 9 | 7 110 | |
| 5+ pers | 7 | 5 | 3 950 | |
| Household income (gross) | Below 20 000 € /y | 11 | 5 | 3 950 |
| 20 000 - 35 000 € /y | 19 | 15 | 11 850 | |
| 35 001 - 50 000 € /y | 20 | 23 | 18 170 | |
| 50 001 - 85 000 € /y | 22 | 25 | 19 750 | |
| 85 001 - 100 000 € /y | 7 | 8 | 6 320 | |
| Over 100 000 € /y | 9 | 13 | 10 270 | |
| Don't want to tell | 5 | 7 | 5 530 | |
| Can't say / No answer | 7 | 3 | 2 370 | |
| Decision-maker in grocery purchases | Yes | 93 | 95 | 75 050 |
| Don't know | 7 | 5 | 3 950 | |
| Can not say | 1 | 0 | 0 | |
| Housing | Apartment | 32 | 31 | 24 490 |
| Row house or semi-detached house | 15 | 15 | 11 850 | |
| Detached house | 47 | 48 | 37 920 | |
| Farm | 4 | 4 | 3 160 | |
| Something else | 1 | 1 | 790 | |
| Can not say | 0 | 0 | 0 | |
| Ownership of housing | Owner-occupied residence | 76 | 84 | 66 360 |
| Rented residence | 20 | 12 | 9 480 | |
| Right of residence apartment | 2 | 3 | 2 370 | |
| Something else | 1 | 1 | 790 | |
| Can not say | 1 | 0 | 0 | |
| Cottage or holiday home in regular use | Yes | 40 | 48 | 37 920 |
| No | 59 | 52 | 41 080 | |
| Can not say | 1 | 0 | 0 | |
| Using AdBlocker or similar application | Yes | 19 | 11 | 8 690 |
| No | 76 | 83 | 65 570 | |
| Can not say | 5 | 6 | 4 740 | |
| Number of cars in household | One car | 45 | 47 | 37 130 |
| Two cars | 32 | 34 | 26 860 | |
| Three or more cars | 10 | 8 | 6 320 | |
| No car | 14 | 10 | 7 900 | |
| PUUTTUU | PUUTTUU | 22 | 28 | 22 120 |
| PUUTTUU | 67 | 60 | 47 400 | |
| PUUTTUU | 4 | 3 | 2 370 | |
| PUUTTUU | 8 | 10 | 7 900 | |
| PUUTTUU | 2 | 1 | 790 | |
| PUUTTUU | 8 | 8 | 6 320 | |
| PUUTTUU | 5 | 7 | 5 530 | |
| Advertising ban at the door / mailbox | Yes | 24 | 19 | 15 010 |
| No | 76 | 81 | 63 990 | |
| Can not say | 1 | 0 | 0 | |
| lifecycle | In paid job, entrepreneur, freelancer, farmer | 52 | 51 | 40 290 |
| Temporarily absent (= time off from work, care or study, maternity leave) | 1 | 0 | 0 | |
| Retired | 31 | 42 | 33 180 | |
| Unemployed / laid off | 2 | 1 | 790 | |
| Schoolboy or student | 11 | 3 | 2 370 | |
| Housewife or father | 0 | 0 | 0 | |
| In the military or performing civilian service | 0 | 0 | 0 | |
| Other | 1 | 1 | 790 | |
| Don't want to say | 0 | 1 | 790 | |
| Can not say | 0 | 0 | 0 | |
| Participation in workplace procurement decisions | Yes | 25 | 26 | 20 540 |
| No | 25 | 24 | 18 960 | |
| Can't say / No answer | 50 | 50 | 39 500 | |
| Health services used in the household | Public health services | 85 | 85 | 67 150 |
| Employer - funded health care services | 49 | 46 | 36 340 | |
| Private, self-funded healthcare services | 39 | 50 | 39 500 | |
| Private health insurance services | 22 | 22 | 17 380 | |
| No health care | 1 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| Type of municipality (7 class) | Greater Helsinki | 19 | 25 | 19 750 |
| Turku or Tampere | 8 | 9 | 7 110 | |
| Oulu | 4 | 2 | 1 580 | |
| 70 000 - 150 000 inhabitants town | 13 | 15 | 11 850 | |
| Urban municipality | 27 | 32 | 25 280 | |
| Conurbation | 16 | 12 | 9 480 | |
| Countryside | 13 | 7 | 5 530 | |
| Pets in household | Cat | 17 | 18 | 14 220 |
| Dog | 26 | 21 | 16 590 | |
| Some other pet | 5 | 4 | 3 160 | |
| No pets | 59 | 63 | 49 770 | |
| Family with kids | Yes | 32 | 26 | 20 540 |
| No | 68 | 74 | 58 460 | |
| Use of glasses or contact lenses | Yes | 67 | 79 | 62 410 |
| No | 33 | 21 | 16 590 | |
| How often different content is read | ||||
| The frequency of reading: Print magazines | Daily | 15 | 28 | 22 120 |
| 5-6 days a week | 4 | 5 | 3 950 | |
| 1-4 days a week | 26 | 39 | 30 810 | |
| Monthly | 24 | 17 | 13 430 | |
| Rarely | 23 | 10 | 7 900 | |
| Never | 7 | 0 | 0 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Magazine content in digital format | Daily | 21 | 23 | 18 170 |
| 5-6 days a week | 5 | 6 | 4 740 | |
| 1-4 days a week | 19 | 17 | 13 430 | |
| Monthly | 15 | 15 | 11 850 | |
| Rarely | 24 | 22 | 17 380 | |
| Never | 14 | 16 | 12 640 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Print newspapers or afternoon papers | Daily | 30 | 48 | 37 920 |
| 5-6 days a week | 4 | 5 | 3 950 | |
| 1-4 days a week | 23 | 25 | 19 750 | |
| Monthly | 13 | 10 | 7 900 | |
| Rarely | 21 | 10 | 7 900 | |
| Never | 7 | 1 | 790 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of reading: Newspaper or afternoon paper content in digital format | Daily | 54 | 53 | 41 870 |
| 5-6 days a week | 9 | 9 | 7 110 | |
| 1-4 days a week | 16 | 17 | 13 430 | |
| Monthly | 6 | 6 | 4 740 | |
| Rarely | 9 | 8 | 6 320 | |
| Never | 6 | 7 | 5 530 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of reading: Free and free delivery newspapers | Daily | 5 | 5 | 3 950 |
| 5-6 days a week | 4 | 3 | 2 370 | |
| 1-4 days a week | 44 | 54 | 42 660 | |
| Monthly | 17 | 17 | 13 430 | |
| Rarely | 20 | 17 | 13 430 | |
| Never | 9 | 4 | 3 160 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Free online TV services | Daily | 15 | 18 | 14 220 |
| 5-6 days a week | 9 | 11 | 8 690 | |
| 1-4 days a week | 30 | 32 | 25 280 | |
| Monthly | 23 | 22 | 17 380 | |
| Rarely | 15 | 10 | 7 900 | |
| Never | 7 | 7 | 5 530 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of watching: Pay TV and streaming services | Daily | 16 | 12 | 9 480 |
| 5-6 days a week | 10 | 8 | 6 320 | |
| 1-4 days a week | 22 | 22 | 17 380 | |
| Monthly | 10 | 9 | 7 110 | |
| Rarely | 11 | 13 | 10 270 | |
| Never | 31 | 36 | 28 440 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of YLE (national proadcaster) TV channels | Daily | 45 | 59 | 46 610 |
| 5-6 days a week | 9 | 11 | 8 690 | |
| 1-4 days a week | 19 | 17 | 13 430 | |
| Monthly | 11 | 7 | 5 530 | |
| Rarely | 12 | 6 | 4 740 | |
| Never | 3 | 1 | 790 | |
| Can not say | 0 | 0 | 0 | |
| The frequency of watching: Programs of commercial TV channels | Daily | 35 | 45 | 35 550 |
| 5-6 days a week | 12 | 11 | 8 690 | |
| 1-4 days a week | 22 | 23 | 18 170 | |
| Monthly | 11 | 8 | 6 320 | |
| Rarely | 12 | 8 | 6 320 | |
| Never | 7 | 5 | 3 950 | |
| Can not say | 0 | 1 | 790 | |
| The frequency of listening: Programs of YLE (national proadcaster) radio-channels | Daily | 22 | 30 | 23 700 |
| 5-6 days a week | 7 | 9 | 7 110 | |
| 1-4 days a week | 16 | 17 | 13 430 | |
| Monthly | 13 | 13 | 10 270 | |
| Rarely | 26 | 24 | 18 960 | |
| Never | 16 | 8 | 6 320 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Programs of commercial radio channels | Daily | 16 | 18 | 14 220 |
| 5-6 days a week | 10 | 9 | 7 110 | |
| 1-4 days a week | 21 | 20 | 15 800 | |
| Monthly | 14 | 12 | 9 480 | |
| Rarely | 21 | 24 | 18 960 | |
| Never | 16 | 16 | 12 640 | |
| Can not say | 1 | 0 | 0 | |
| The frequency of listening: Podcasts | Daily | 4 | 2 | 1 580 |
| 5-6 days a week | 3 | 4 | 3 160 | |
| 1-4 days a week | 9 | 7 | 5 530 | |
| Monthly | 13 | 12 | 9 480 | |
| Rarely | 28 | 30 | 23 700 | |
| Never | 41 | 44 | 34 760 | |
| Can not say | 2 | 2 | 1 580 | |
| User frequency and following: Social media | Daily | 57 | 50 | 39 500 |
| 5-6 days a week | 7 | 8 | 6 320 | |
| 1-4 days a week | 8 | 7 | 5 530 | |
| Monthly | 3 | 4 | 3 160 | |
| Rarely | 6 | 6 | 4 740 | |
| Never | 19 | 25 | 19 750 | |
| Can not say | 0 | 0 | 0 | |
| User frequency and following: Bloggers, YouTubers, or social media influencers | Daily | 13 | 6 | 4 740 |
| 5-6 days a week | 5 | 3 | 2 370 | |
| 1-4 days a week | 11 | 9 | 7 110 | |
| Monthly | 8 | 9 | 7 110 | |
| Rarely | 22 | 24 | 18 960 | |
| Never | 40 | 47 | 37 130 | |
| Can not say | 1 | 1 | 790 | |
| User frequency: Instant messaging | Daily | 68 | 67 | 52 930 |
| 5-6 days a week | 9 | 8 | 6 320 | |
| 1-4 days a week | 10 | 11 | 8 690 | |
| Monthly | 3 | 3 | 2 370 | |
| Rarely | 3 | 2 | 1 580 | |
| Never | 8 | 10 | 7 900 | |
| Can not say | 0 | 0 | 0 | |
| A paid Finnish newspaper is subscribed to my household (print or digital) | Yes | 58 | 72 | 56 880 |
| No | 41 | 28 | 22 120 | |
| Can not say | 1 | 0 | 0 | |
| I tend to buy tabloids | Yes | 8 | 13 | 10 270 |
| No | 90 | 86 | 67 940 | |
| Can not say | 2 | 2 | 1 580 | |
| A paid Finnish magazine is subscribed to my household (print or digital) | Yes | 46 | 56 | 44 240 |
| No | 52 | 43 | 33 970 | |
| Can not say | 2 | 1 | 790 | |
| I tend to buy single copy magazines | Yes | 17 | 23 | 18 170 |
| No | 81 | 76 | 60 040 | |
| Can not say | 2 | 1 | 790 | |
| PUUTTUU | PUUTTUU | 13 | 14 | 11 060 |
| PUUTTUU | 5 | 4 | 3 160 | |
| PUUTTUU | 7 | 9 | 7 110 | |
| PUUTTUU | 15 | 16 | 12 640 | |
| PUUTTUU | 8 | 8 | 6 320 | |
| PUUTTUU | 7 | 4 | 3 160 | |
| PUUTTUU | 10 | 9 | 7 110 | |
| PUUTTUU | 6 | 5 | 3 950 | |
| PUUTTUU | 9 | 7 | 5 530 | |
| PUUTTUU | 9 | 11 | 8 690 | |
| PUUTTUU | 4 | 5 | 3 950 | |
| PUUTTUU | 5 | 3 | 2 370 | |
| PUUTTUU | 13 | 14 | 11 060 | |
| PUUTTUU | 8 | 9 | 7 110 | |
| PUUTTUU | 13 | 12 | 9 480 | |
| PUUTTUU | 7 | 9 | 7 110 | |
| PUUTTUU | 8 | 5 | 3 950 | |
| PUUTTUU | 3 | 3 | 2 370 | |
| PUUTTUU | 56 | 57 | 45 030 | |
| KULUTUSVÄITTÄMÄT | ||||
| PUUTTUU | PUUTTUU | 58 | 54 | 42 660 |
| PUUTTUU | 40 | 43 | 33 970 | |
| PUUTTUU | 2 | 3 | 2 370 | |
| PUUTTUU | PUUTTUU | 87 | 89 | 70 310 |
| PUUTTUU | 11 | 10 | 7 900 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 73 | 76 | 60 040 |
| PUUTTUU | 25 | 22 | 17 380 | |
| PUUTTUU | 2 | 1 | 790 | |
| PUUTTUU | PUUTTUU | 81 | 84 | 66 360 |
| PUUTTUU | 18 | 14 | 11 060 | |
| PUUTTUU | 2 | 1 | 790 | |
| PUUTTUU | PUUTTUU | 57 | 54 | 42 660 |
| PUUTTUU | 41 | 44 | 34 760 | |
| PUUTTUU | 1 | 1 | 790 | |
| PUUTTUU | PUUTTUU | 30 | 28 | 22 120 |
| PUUTTUU | 63 | 64 | 50 560 | |
| PUUTTUU | 7 | 8 | 6 320 | |
| PUUTTUU | PUUTTUU | 84 | 91 | 71 890 |
| PUUTTUU | 15 | 9 | 7 110 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 41 | 44 | 34 760 |
| PUUTTUU | 57 | 54 | 42 660 | |
| PUUTTUU | 2 | 3 | 2 370 | |
| PUUTTUU | PUUTTUU | 86 | 87 | 68 730 |
| PUUTTUU | 14 | 12 | 9 480 | |
| PUUTTUU | 1 | 0 | 0 | |
| PUUTTUU | PUUTTUU | 30 | 27 | 21 330 |
| PUUTTUU | 65 | 68 | 53 720 | |
| PUUTTUU | 5 | 5 | 3 950 | |
| PUUTTUU | PUUTTUU | 39 | 41 | 32 390 |
| PUUTTUU | 60 | 58 | 45 820 | |
| PUUTTUU | 1 | 1 | 790 | |
| PUUTTUU | PUUTTUU | 67 | 72 | 56 880 |
| PUUTTUU | 30 | 26 | 20 540 | |
| PUUTTUU | 3 | 2 | 1 580 | |
| PUUTTUU | PUUTTUU | 67 | 72 | 56 880 |
| PUUTTUU | 31 | 25 | 19 750 | |
| PUUTTUU | 3 | 2 | 1 580 | |
| PUUTTUU | PUUTTUU | 67 | 70 | 55 300 |
| PUUTTUU | 30 | 28 | 22 120 | |
| PUUTTUU | 2 | 1 | 790 | |
Matka magazine's reader profile / Source NRS 2023