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Matka

The renewed Matka is the number one magazine for those with travel fever. Our readers are interested in city breaks and beach destinations, domestic as well as long-distance destinations, travel news and stunning travel and nature photos. We explore all over the world, both on land and at sea, in summer and winter destinations, and provide both practical tips and information about different destinations. Reading Matka magazine is a pleasure and it tunes readers into that exciting feeling of dreaming about and planning the next trip. In addition to dream destinations in remote countries, plenty of domestic travel and tips!

Magazine's website: matkaopas.fi Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Magazine's email matkaopas@sanoma.com
Päätoimittaja Saila-Mari Kohtala
Toimituspäällikkö Leeni Hoimela
Tuottaja Maria Niemi
Toimituspäällikkö Tytti Kontula

Circulation or copies

Issues per year 10

Readership

Readership 85 000
Total reach 103 000
How many times read 2,3
Minutes of reading 40 min
Sources KMT 2020

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 13.01.2021 09.12.2020 11.12.2020 Thema: New destinations. Domestic winter holiday. Long-haul holidays & luxury accommodation. All-inclusive city guide.
2 24.02.2021 27.01.2021 29.01.2021 Thema: Self-drive holidays. Lapland. The Mediterranean. Domestic city holiday. All-inclusive city guide.
3 07.04.2021 11.03.2021 15.03.2021 Thema: Nature holidays. Domestic city holiday. Local holidays. Renting a caravan. All-inclusive city guide.
4 12.05.2021 15.04.2021 19.04.2021 Thema: Big Travel Fair issue. The Mediterranean. Local destinations & new long-haul holidays. Towards the Arctic Ocean. All-inclusive city guide.
5 10.06.2021 18.05.2021 20.05.2021 Thema: Big domestic travel issue. Most charming accommodation. Gems of the west coast. Traveller’s health. All-inclusive city guide.
6 04.08.2021 07.07.2021 09.07.2021 Thema: Loveliest city holidays in Europe. Culinary travel. Domestic self-drive holiday. All-inclusive city guide.
7 15.09.2021 23.08.2021 25.08.2021 Thema: Active holidays. Asia. Spa holidays. Autumn holiday tips. All-inclusive city guide.
8 13.10.2021 16.09.2021 20.09.2021 Thema: Budget holidays. Long-haul holidays. Domestic discoveries. All-inclusive city guide.
9 10.11.2021 13.10.2021 15.10.2021 Thema: To the sun! Beach holidays. Domestic mini-vacation. All-inclusive city guide.
10 08.12.2021 10.11.2021 12.11.2021 Thema: Dream vacations. New destinations in 2022. All-inclusive city guide.

Advertisement rates

2/1

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 8526 €

2/1

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 9805 €

2/1

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 9378 €

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 4263 €

1/1

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 4699 €

1/1

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 4699 €

1/1

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 5115 €

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 3096 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 3096 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 2643 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 2643 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 1827 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 1827 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 1827 €

Info about inserts

Technical data

Size mm 230 x 297 mm
New size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Kroonpress AS , Viro

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 85 000 / NRS 2020

Reader profile All 15+ % Matka
Readers %
Matka
Amount of readers
SexWomen516051 000
Men494034 000
Age15-24 y1332 550
25-34 y1454 250
35-44 y14108 500
45-54 y141714 450
55-64 y162319 550
65+ y284235 700
Gender + ageFemale 15-29 years1043 400
Female 30-49 years14119 350
Female 50+ years284538 250
Male 15-29 years1021 700
Male 30-49 years1486 800
Male 50+ years243126 350
Household positionLives at home with parents732 550
Lives alone252218 700
Lives with spouse384941 650
Lives with spouse and children252218 700
Single parent232 550
Other21850
ProfessionTop Management343 400
white-collar worker, higher-level141411 900
White-collar worker141411 900
Worker1186 800
Farmer11850
Other entrepreneur432 550
Pensioner314538 250
Student, pupil1232 550
Homewife, home dad100
Unemployed321 700
Other443 400
No answer21850
EducationElementary school665 100
Secondary school786 800
Vocational302823 800
High school14119 350
University of Applied Sciences181714 450
University242622 100
Something else243 400
Size of the household1 pers272420 400
2 pers385143 350
3 pers141210 200
4 pers1397 650
5+ pers843 400
Household income (gross)Below 20 000 € /y1375 950
20 000 - 35 000 € /y222117 850
35 001 - 50 000 € /y202117 850
50 001 - 85 000 € /y212622 100
85 001 - 100 000 € /y554 250
Over 100 000 € /y697 650
Don't want to tell675 950
Can't say / No answer843 400
Decision-maker in grocery purchasesYes949479 900
Don't know665 100
Can not say000
HousingApartment342722 950
Row house or semi-detached house171815 300
Detached house444941 650
Farm343 400
Something else11850
Can not say000
Ownership of housingOwner-occupied residence738471 400
Rented residence231210 200
Right of residence apartment221 700
Something else11850
Can not say11850
Cottage or holiday home in regular useYes414538 250
No585445 900
Can not say11850
Number of cars in householdOne car474840 800
Two cars293428 900
Three or more cars91210 200
No car1475 950
Advertising ban at the door / mailboxYes231815 300
No768168 850
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer514840 800
Temporarily absent (= time off from work, care or study, maternity leave)21850
Retired314538 250
Unemployed / laid off321 700
Schoolboy or student1232 550
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252722 950
No252017 000
Can't say / No answer515445 900
Health services used in the householdPublic health services858773 950
Employer - funded health care services484235 700
Private, self-funded healthcare services394639 100
Private health insurance services211815 300
No health care100
Can not say11850
Type of municipality (7 class)Greater Helsinki192420 400
Turku or Tampere875 950
Oulu432 550
70 000 - 150 000 inhabitants town131311 050
Urban municipality262521 250
Conurbation161512 750
Countryside131311 050
Pets in householdCat161512 750
Dog262521 250
Some other pet554 250
No pets616252 700
Family with kidsYes342521 250
No667563 750
Use of glasses or contact lensesYes688471 400
No321613 600
How often different content is read
The frequency of reading: Print magazinesDaily142420 400
5-6 days a week586 800
1-4 days a week304336 550
Monthly261916 150
Rarely1954 250
Never400
Can not say000
The frequency of reading: Magazine content in digital formatDaily191714 450
5-6 days a week654 250
1-4 days a week192521 250
Monthly161512 750
Rarely262722 950
Never131210 200
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily345345 050
5-6 days a week675 950
1-4 days a week252420 400
Monthly1475 950
Rarely1786 800
Never41850
Can not say01850
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily515445 900
5-6 days a week11119 350
1-4 days a week181210 200
Monthly775 950
Rarely997 650
Never575 950
Can not say000
The frequency of reading: Free and free delivery newspapersDaily797 650
5-6 days a week565 100
1-4 days a week405345 050
Monthly191512 750
Rarely211411 900
Never732 550
Can not say21850
The frequency of watching: Free online TV servicesDaily191714 450
5-6 days a week10119 350
1-4 days a week303227 200
Monthly191815 300
Rarely151512 750
Never565 100
Can not say11850
The frequency of watching: Pay TV and streaming servicesDaily17119 350
5-6 days a week1086 800
1-4 days a week191613 600
Monthly9108 500
Rarely11108 500
Never344336 550
Can not say132 550
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486151 850
5-6 days a week1086 800
1-4 days a week191815 300
Monthly1075 950
Rarely943 400
Never321 700
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily404941 650
5-6 days a week121411 900
1-4 days a week222017 000
Monthly965 100
Rarely954 250
Never765 100
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243630 600
5-6 days a week775 950
1-4 days a week182017 000
Monthly1186 800
Rarely251714 450
Never14108 500
Can not say221 700
The frequency of listening: Programs of commercial radio channelsDaily202319 550
5-6 days a week11108 500
1-4 days a week231916 150
Monthly131210 200
Rarely181916 150
Never141512 750
Can not say11850
The frequency of listening: PodcastsDaily31850
5-6 days a week21850
1-4 days a week843 400
Monthly12108 500
Rarely262722 950
Never455143 350
Can not say475 950
User frequency and following: Social mediaDaily565244 200
5-6 days a week686 800
1-4 days a week886 800
Monthly432 550
Rarely654 250
Never202319 550
Can not say11850
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1143 400
5-6 days a week532 550
1-4 days a week1097 650
Monthly886 800
Rarely242722 950
Never404739 950
Can not say121 700
User frequency: Instant messaging Daily645849 300
5-6 days a week101210 200
1-4 days a week10119 350
Monthly443 400
Rarely332 550
Never9119 350
Can not say11850
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597059 500
No403025 500
Can not say100
I tend to buy tabloidsYes91916 150
No898068 000
Can not say11850
A paid Finnish magazine is subscribed to my household (print or digital)Yes496252 700
No493832 300
Can not say21850
I tend to buy single copy magazinesYes182622 100
No807362 050
Can not say21850

Matka magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.