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Me Naiset

Edgy and cheerful, Me Naiset knows what women are into right now and, in addition to a good vibe, features the most topical people and phenomena, surprising perspectives, interesting articles and the latest novelties. Memorable stories, interesting people, celebrity news, fashion and beauty, wellbeing and exercise, interior decoration and travel and, as an increasingly trending topic, personal finances, investments and saving, are some of its most anticipated content. Me Naiset best reaches 25–44-year-old women and families with children. Our readers are active and curious, they enjoy testing novelties and new products and have a positive attitude to life. They take pleasure in shopping and making great finds as well as pampering themselves.

Magazine's website: http://www.menaiset.fi/ Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 09 120 5090
Fax 09 120 5999
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
09 120 5921
sirkka.pulkkinen@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Toimituspäällikkö Sari Parkkonen
Toimituspäällikkö Varpu Varpela
Päätoimittaja Iina Artima-Kyrki
Toimituspäällikkö Salla Stotesbury

Circulation or copies

Issues per year 48

Readership

Readership 220 000
Total reach 565 527
How many times read 2,4
Minutes of reading 51 min
Page contacts 249 000 Contacts
Sources KMT 2018

Online audience

Magazine's website http://www.menaiset.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 998 875
-6.3 %
November 2019
2 133 239
2.47 %
October 2019
2 081 915
1.05 %
September 2019
2 060 191
1.01 %
August 2019
2 039 555
-4.61 %
July 2019
2 138 200
3.43 %
June 2019
2 067 320
1.56 %
May 2019
2 035 619
7.44 %
April 2019
1 894 675
-5.33 %
March 2019
2 001 282
17.51 %
February 2019
1 703 006
17.29 %
January 2019
1 451 944
11.63 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
14 775 000
-0.72 %
November 2019
14 882 000
-7.79 %
October 2019
16 139 000
1.21 %
September 2019
15 946 000
-5.07 %
August 2019
16 798 000
-8.52 %
July 2019
18 362 000
10.28 %
June 2019
16 651 000
-2.59 %
May 2019
17 093 000
31.65 %
April 2019
12 984 000
-1.16 %
March 2019
13 136 000
36.73 %
February 2019
9 607 000
24.52 %
January 2019
7 715 000
17.05 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 02.01.2020 10.12.2019 13.12.2019 Thema: WELL-BEING: Tips for a permanent lifestyle change, recipes and exercise. FASHION: Sports fashion.
2 09.01.2020 19.12.2019 27.12.2019 Thema: TRAVEL: New nearby destinations for the winter holiday and ideas for a spring city holiday. FASHION: Fashion trends for 2020.
3 16.01.2020 30.12.2019 03.01.2020 Thema: BIG FOOD EXTRA: Delicious but also quick and cheap: 5 ingredient dishes BEAUTY: Effective winter products and treatments for your skin.
4 23.01.2020 08.01.2020 13.01.2020 Thema: INTERIOR DECORATION: New colours and trends for the living room. FASHION: The best knitwear for the winter.
5 30.01.2020 15.01.2020 20.01.2020 Thema: WELL-BEING: Energy for the body and mind: sleep, exercise and vitamins. BEAUTY: Caring for your hair and scalp: products and treatments.
6 06.02.2020 22.01.2020 27.01.2020 Thema: BEAUTY: Spring beauty trends and products. FOOD: Creative baking with pre-made doughs.
7 13.02.2020 29.01.2020 03.02.2020 Thema: FASHION SPECIAL: All about spring fashion: clothes, shoes and accessories. Valentine’s day horoscope.
8 20.02.2020 05.02.2020 10.02.2020 Thema: HAIR: Hair treatments and dyes for home use. FOOD: Easy Korean home cooking.
9 27.02.2020 12.02.2020 17.02.2020 Thema: EXERCISE: New ideas, the best tips and equipment. FOOD: Well-being for your stomach, natural and tasty food.
10 05.03.2020 19.02.2020 24.02.2020 Thema: MONEY: Saving and investing tips. INTERIOR DESIGN: Springtime interior design ideas. FOOD: Gourmet food from basic ingredients.
11 12.03.2020 26.02.2020 02.03.2020 Thema: JACKETS: Big spring jacket extra. FOOD: Add crunch to your food with nuts and seeds.
12 19.03.2020 04.03.2020 09.03.2020 Thema: RUNNING: Running extra. TRAVEL: Tips for summer holiday planning.
13 26.03.2020 11.03.2020 16.03.2020 Thema: AFFORDABLE FASHION AND BEAUTY. Decorating tips for the garden and balcony.
14 02.04.2020 18.03.2020 23.03.2020 Thema: WELL-BEING: Sprint towards summer: the best tips and gear.
15 08.04.2020 24.03.2020 27.03.2020 Thema: EASTER FOOD: New Easter classics, the best wines and beers to serve with lamb.
16 16.04.2020 31.03.2020 03.04.2020 Thema: BEAUTY: Big spring beauty extra, trends and make-up. FOOD: Asparagus in different ways.
17 23.04.2020 06.04.2020 09.04.2020 Thema: MAY DAY DISHES: Ideas for a May Day brunch and the best sparkling wines.
18 30.04.2020 15.04.2020 20.04.2020 Thema: PARTY FASHION: Fashion and make-up. INTERIOR DESIGN: New summer interior design ideas for your home.
19 07.05.2020 21.04.2020 24.04.2020 Thema: SPRING PARTIES: Food, drinks and table decorations. FASHION: Sunscreen and the best swimwear.
20 14.05.2020 27.04.2020 30.04.2020 Thema: SWIMWEAR: Sunglasses, sunscreen and swimwear trends.
21 20.05.2020 05.05.2020 08.05.2020 Thema: BARBECUES: New ideas, recipes and equipment. BEAUTY: Best affordable cosmetics finds.
22 28.05.2020 12.05.2020 15.05.2020 Thema: BEAUTY AND SKIN: Summery care and make-up tips for your skin, beautiful nails. BOOKS: The best holiday books.
23 04.06.2020 19.05.2020 25.05.2020 Thema: BUDGET TRAVEL: Tips and ideas for affordable travel.
24 11.06.2020 27.05.2020 01.06.2020 Thema: MIDSUMMER FOOD: Foods, recipes and drinks. FASHION: The loveliest summer dresses. Love horoscope.
25 17.06.2020 02.06.2020 05.06.2020 Thema: PASTAS: Wonderful summer pastas in 15 minutes. BEAUTY: New fragrances.
26 25.06.2020 09.06.2020 12.06.2020 Thema: WELL-BEING: Recovery and stress-relief tips.
27 02.07.2020 16.06.2020 22.06.2020 Thema: SKIN: Natural skin and body care, Finnish cosmetics: tips and the best products. FOOD: The best herb dishes in the world. SUMMER INSERT.
28 09.07.2020 24.06.2020 29.06.2020 Thema: HAIR: New summer hair trends. WELL-BEING: Hiking and camping: tips and equipment. SUMMER INSERT.
29 16.07.2020 01.07.2020 06.07.2020 Thema: DESSERTS: Wonderful summer berry treats. INTERIOR DESIGN: Decorating a summer cottage. SUMMER INSERT.
30 23.07.2020 08.07.2020 13.07.2020 Thema: SUPERMARKET FASHION AND MAKE-UP. FOOD: Quick new summer dishes using Feta cheese. SUMMER INSERT.
31 30.07.2020 15.07.2020 20.07.2020 Thema: MONEY: Managing family finances. FASHION: New classics for your wardrobe.
32 06.08.2020 22.07.2020 27.07.2020 Thema: BIG FASHION SPECIAL New trends and products. FOOD: New everyday classic dishes, max. 20 minutes.
33 13.08.2020 29.07.2020 03.08.2020 Thema: INTERIOR DESIGN: The best new ideas for your home. FASHION: Beautiful and practical underwear.
34 20.08.2020 05.08.2020 10.08.2020 Thema: FOOD: Big food extra, tips and recipes. BEAUTY: New lipsticks.
35 27.08.2020 12.08.2020 17.08.2020 Thema: BEAUTY: New trends and products. FOOD: Picking mushrooms at the supermarket.
36 03.09.2020 19.08.2020 24.08.2020 Thema: FEEL BETTER: Sleep, food and rest. FASHION: The best autumn jeans.
37 10.09.2020 26.08.2020 31.08.2020 Thema: TRAVEL: Tips for planning your autumn and winter holidays. BEAUTY: The best luxury cosmetics finds.
38 17.09.2020 02.09.2020 07.09.2020 Thema: JACKETS: New winter coats for the city and winter sports. INTERIOR DESIGN: The best new finds.
39 24.09.2020 09.09.2020 14.09.2020 Thema: WELL-BEING: Enjoy group exercise: muscle care and improving fitness. FOOD: Finnish fish is the best type of fast food.
40 01.10.2020 16.09.2020 21.09.2020 Thema: FOOD: Honey treats FEEL BETTER: Improve your relationship.
41 08.10.2020 23.09.2020 28.09.2020 Thema: BOOK EXTRA: All about the new autumn publications + tips for choosing classics. FASHION: Eyewear trends.
42 15.10.2020 30.09.2020 05.10.2020 Thema: AFFORDABLE PAMPERING: Fashion, beauty and food.
43 22.10.2020 07.10.2020 12.10.2020 Thema: CHRISTMAS PARTIES: Delicious food and drinks. FASHION AND MAKE-UP: New party fashion and make-up ideas.
44 29.10.2020 14.10.2020 19.10.2020 Thema: FASHION: Autumn fashion update. MONEY: Every woman’s financial ABC’s.
45 05.11.2020 21.10.2020 26.10.2020 Thema: SLEEP: Tips for better sleep, rest and a stress-free life. FOOD: Wonderful shortcuts: delicious canned food.
46 12.11.2020 28.10.2020 02.11.2020 Thema: BRING LIGHT IN THE DARKNESS! TRAVEL: Inviting staycations and holidays in nearby cities. FOOD: Chocolate.
47 19.11.2020 04.11.2020 09.11.2020 Thema: BEAUTY: Best affordable cosmetics finds. FASHION: Formal, yet comfortable: work shoes, bags and accessories.
48 26.11.2020 11.11.2020 16.11.2020 Thema: INTERIOR DESIGN: The best new ideas for your bedroom.
49 03.12.2020 18.11.2020 23.11.2020 Thema: BIG GIFT EXTRA: The best Christmas present tips. FOOD: Trendy baking.
50 10.12.2020 25.11.2020 30.11.2020 Thema: CHRISTMAS FOOD: Big Christmas food extra: Christmas dinner, treats and drinks. BEAUTY: The best beauty products of the year.
51 17.12.2020 30.11.2020 03.12.2020 Thema: PARTIES: New Year’s parties: fashion, beauty and food. Horoscope for the year 2021.
52 22.12.2020 03.12.2020 08.12.2020 Thema: TRENDS: Trends for 2021: travel, well-being, culture, work & career.

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4-colour price 8250 €

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Info about inserts

Technical data

Size mm 230 x 297 mm
Printing area mm 194 x 248 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreuna. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit.

Readers: 220 000 / NRS 2018 Download magazine graphs (PDF)

Reader profile All 12+ % Me Naiset
Readers %
Me Naiset
Amount of readers
SexWomen5186189 200
Men491430 800
Age12-17 y748 800
18-24 y948 800
25-34 y141124 200
35-44 y141533 000
45-64 y303679 200
65+ y262963 800
ProfessionTop Management448 800
white-collar worker, higher-level131635 200
White-collar worker142044 000
Worker12715 400
Farmer100
Other entrepreneur448 800
Pensioner303270 400
Student, pupil14715 400
Homewife, home dad012 200
Unemployed4511 000
EducationElementary school8715 400
Secondary school403679 200
High school9715 400
University3948105 600
Native languageFinnish9598215 600
Swedish524 400
Decision-maker in grocery purchasesThe respondent3949107 800
The respondent and the rest of the family454394 600
An other person in the family15817 600
Size of the household1 pers252657 200
2 pers373781 400
3 pers151430 800
4 pers141533 000
5+ pers9919 800
Household income (gross)Below 35 000 € /y262657 200
35 001 - 75 000 € /y414394 600
75 001 - 100 000 € /y111226 400
Over 100 000 € /y6613 200
Type of MunicipalityGreater Helsinki192452 800
Turku or Tampere8715 400
Oulu448 800
70 000 - 150 000 inhabitants town131430 800
Urban municipality272657 200
Conurbation161328 600
Countryside141022 000
HousingApartment323372 600
Row house or semi-detached house161737 400
Detached house454599 000
Farm536 600
Something else100
Can not answer124 400
Ownership of housingOwner-occupied residence7479173 800
Rented residence201635 200
Right of residence apartment224 400
Something else112 200
Can not answer224 400
Number of cars in householdOne car4346101 200
Two cars333168 200
Three or more cars10817 600
No car131430 800
Can not answer124 400
Car was bought new or usedNew282963 800
Used6361134 200
Can not answer112 200
Actively used bonus cardK-Plussa7484184 800
S-etukortti7984184 800
PINS448 800
Stockmann111839 600
None of these948 800
Can not answer224 400
Pets in householdCat000
Dog000
Some other pet000
No pets000
Paying for print and digital newspaper or magazine subscription
Print newspaper subscription: only print newspaper is included in the subscriptionI pay myself213168 200
Someone else in household pays151635 200
Someone else pays (friend, employer etc.)348 800
I don't have paid subscription at the moment6049107 800
Can not answer224 400
Digital newspaper subscription: only digital newspaper is included in the subscriptionI pay myself71022 000
Someone else in household pays5613 200
Someone else pays (friend, employer etc.)236 600
I don't have paid subscription at the moment8278171 600
Can not answer436 600
Multisubscription: A print newspaper and its digital contentI pay myself212759 400
Someone else in household pays111226 400
Someone else pays (friend, employer etc.)324 400
I don't have paid subscription at the moment6358127 600
Can not answer324 400
Print magazine subscription: only print magazine is included in the subscriptionI pay myself3346101 200
Someone else in household pays181635 200
Someone else pays (friend, employer etc.)448 800
I don't have paid subscription at the moment463679 200
Can not answer312 200
Digital magazine subscription: only digital magazine is included in the subscriptionI pay myself2511 000
Someone else in household pays212 200
Someone else pays (friend, employer etc.)112 200
I don't have paid subscription at the moment9087191 400
Can not answer5613 200
Print and digital magazine subscription: both print and digital magazine are included in the subscriptionI pay myself122555 000
Someone else in household pays4511 000
Someone else pays (friend, employer etc.)124 400
I don't have paid subscription at the moment7965143 000
Can not answer5511 000

Me Naiset magazine's reader profile / Source NRS 2018

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.