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Me Naiset

Me Naiset offers relaxed and insightful reading for active and curious women. Me Naiset is the first to talk about current people, phenomena and lifestyle. The magazine helps you enjoy life and find new perspectives and inspiration. The magazine, which is published every Wednesday, contains Finland's most interesting feature stories, topics and a lot of fashion, beauty, tourism, food and good vibes. Me Naiset will tell you about future trends, give you the best shopping tips and test new products. The magazine's work and money stories show the challenges and changes in working life encouragingly and solution-oriented.
Me Naiset best reaches 25–44-year-old women and families with children. Our readers are active and curious, they enjoy testing novelties and new products and have a positive attitude to life. They take pleasure in shopping and making great finds as well as pampering themselves.

Magazine's website: is.fi/menaiset Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email yrityspalvelu@sanoma.fi
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Töölönlahdenkatu2
00100 Helsinki
Postal address PL 20
00089 Sanoma
Phone 09 1201
Päätoimittaja Katja Sipilä
Toimituspäällikkö, verkkotoimitus Heidi Iivonen
Toimituspäällikkö Marjut Laukia
Toimituspäällikkö Sari Parkkonen

Circulation or copies

Issues per year 52

Readership

Readership 152 000
Total reach 1 393 000
How many times read 1.9
Minutes of reading 51 min
Sources NRS 2021

Online audience

Magazine's website http://www.is.fi/menaiset

Average weekly reach Source: FIAM

July 2022
1 341 631
7.09 %
June 2022
1 252 779
-5.38 %
May 2022
1 324 007
4.83 %
April 2022
1 262 988
-8.13 %
March 2022
1 374 752
10.28 %
February 2022
1 246 613
1.67 %
January 2022
1 226 088
0 %
January 2022
1 226 088

Average weekly pageviews Source: FIAM

July 2022
5 637 334
12.14 %
June 2022
5 026 905
-11.49 %
May 2022
5 679 450
-1.5 %
April 2022
5 765 935
-7.59 %
March 2022
6 239 315
14.32 %
February 2022
5 457 915
2.68 %
January 2022
5 315 601
0 %
January 2022
5 315 601

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 05.01.2022 20.12.2021 22.12.2021 Thema: FEELING GOOD: How to make lasting change in life, recipes and exercise tips. FASHION: Sports fashion.
2 12.01.2022 27.12.2021 30.12.2021 Thema: TRAVEL: Tried and trusted destinations for winter holidays and ideas for spring minications.
3 19.01.2022 05.01.2022 11.01.2022 Thema: BIG FOOD ISSUE: All about the 2022 food trends. BEAUTY: Caring, intensive products for winter skin.
4 26.01.2022 13.01.2022 18.01.2022 Thema: BEAUTY: Best of domestic cosmetics. FEELING GOOD: More energy in menopause.
5 02.02.2022 20.01.2022 25.01.2022 Thema: FASHION: Timeless wardrobe essentials. DECORATING: Functional solutions for small homes.
6 09.02.2022 27.01.2022 01.02.2022 Thema: WELL-BEING: Energy for the mind and body: outdoor exercise tips. BEAUTY: Sustainable cosmetics. Valentine's Day horoscope.
7 16.02.2022 03.02.2022 08.02.2022 Thema: BEAUTY: Spring beauty trends and products. FOOD: Easy everyday meals from convenience foods.
8 23.02.2022 10.02.2022 15.02.2022 Thema: FASHION ISSUE: All about spring fashion: clothes, shoes and accessories.
9 02.03.2022 17.02.2022 22.02.2022 Thema: BEAUTY: New hairstyles and colours. FOOD: Soothing soups.
10 09.03.2022 24.02.2022 01.03.2022 Thema: FEELING GOOD: Know your body: new tools for wellbeing. FOOD: Easy picnic snacks.
11 16.03.2022 03.03.2022 08.03.2022 Thema: HOME DECOR: Refresh your home: spring colours and trends. MONEY: Prepare your important papers: prenup and will.
12 23.03.2022 10.03.2022 15.03.2022 Thema: COATS: Big spring coat extra. FOOD: Hash dishes from around the world.
13 30.03.2022 17.03.2022 22.03.2022 Thema: FEELING GOOD: Active commuting: tips and gear. FOOD: Burgers for a range of preferences.
14 06.04.2022 24.03.2022 29.03.2022 Thema: FASHION AND BEAUTY: Buy the best with a small budget. HOME DECOR: New ideas for the yard and balcony.
15 13.04.2022 31.03.2022 05.04.2022 Thema: FOOD: Easter food and wines. FEELING GOOD: Start of the running season.
16 20.04.2022 05.04.2022 08.04.2022 Thema: TRAVEL: Summer trips and dream vacations for a variety of budgets. BEAUTY: Ready for the sun: creams and serums.
17 27.04.2022 12.04.2022 19.04.2022 Thema: MAY DAY FOOD: Ideas for a May Day brunch and the best sparkling wines.
18 04.05.2022 21.04.2022 26.04.2022 Thema: BEAUTY: Big spring beauty extra, trends and looks. FOOD: Loveliest seasonal dishes.
19 11.05.2022 28.04.2022 03.05.2022 Thema: PARTY FASHION: Fashion, hairstyles and makeup. HOME DECOR: The ABCs of a functional kitchen.
20 18.05.2022 05.05.2022 10.05.2022 Thema: SPRING PARTIES: Food, drinks and table setting: trends and ideas. BEAUTY: Kick off summer: how to get softer skin.
21 25.05.2022 12.05.2022 17.05.2022 Thema: FASHION: Sunglasses and swimwear. FEELING GOOD AND TRAVEL: Summer nature travel: destinations and gear.
22 01.06.2022 18.05.2022 23.05.2022 Thema: BARBECUE EXTRA: New ideas & recipes. BEAUTY: Top finds in budget cosmetics.
23 08.06.2022 25.05.2022 31.05.2022 Thema: BEAUTY: Créme de la créme of skin care products. BOOKS: Best holiday books.
24 15.06.2022 02.06.2022 07.06.2022 Thema: MIDSUMMER MEALS: Freshest recipes and beverages in midsummer. TRAVEL: Responsible travel near and far.
25 22.06.2022 09.06.2022 14.06.2022 Thema: FASHION: Loveliest summer dresses. Love horoscope.
26 29.06.2022 15.06.2022 20.06.2022 Thema: FOOD: Easy & delicious summer cottage foods. BEAUTY: New perfumes.
27 06.07.2022 22.06.2022 28.06.2022 Thema: FEELING GOOD: Improve your health: tips for physical and mental wellbeing. FOOD: Tastiest summer salads. SUMMER INSERT.
28 13.07.2022 30.06.2022 05.07.2022 Thema: BEAUTY: Treat your summer hair: hairstyles and products. FEELING GOOD: Casual holiday sports and activities. SUMMER INSERT.
29 20.07.2022 07.07.2022 12.07.2022 Thema: FOOD: Sweetest berry treats. HOME DECOR: Summery home decor ideas. SUMMER INSERT.
30 27.07.2022 14.07.2022 19.07.2022 Thema: BEAUTY: Hand and nail care. FOOD: The best of Åland. SUMMER INSERT.
31 03.08.2022 21.07.2022 26.07.2022 Thema: SUPERMARKET FASHION AND MAKEUP. FEELING GOOD: Gut health.
32 10.08.2022 28.07.2022 02.08.2022 Thema: MONEY: Get your home finances in order. FASHION: Trusted wardrobe lifesavers.
33 17.08.2022 04.08.2022 09.08.2022 Thema: BIG FASHION ISSUE: New trends and products. FOOD: Easy everyday meals by top chefs.
34 24.08.2022 11.08.2022 16.08.2022 Thema: HOME DECOR: Trendiest autumn ideas and novelties for your home. FASHION: Most beautiful lingerie.
35 31.08.2022 18.08.2022 23.08.2022 Thema: FEELING GOOD: Boost your energy levels this autumn! Gentle workout, prevent stress. BEAUTY: Natural cosmetics.
36 07.09.2022 25.08.2022 30.08.2022 Thema: BEAUTY: Upgrade your wardrobe for autumn. FOOD: New ideas from forest mushrooms.
37 14.09.2022 01.09.2022 06.09.2022 Thema: FOOD: Big food extra: tips and recipes. FASHION: Autumn denim fashion + new friends of denim.
38 21.09.2022 08.09.2022 13.09.2022 Thema: TRAVEL: Autumn holiday ideas and planning your winter holiday. BEAUTY: Best finds in luxury cosmetics.
39 28.09.2022 15.09.2022 20.09.2022 Thema: COATS: Winter coats for the city and the snow. HOME DECOR: New ideas for the bedroom.
40 05.10.2022 22.09.2022 27.09.2022 Thema: FEELING GOOD: Energy for the mind and body: brain health and memory. FOOD: Filling snacks.
41 12.10.2022 29.09.2022 04.10.2022 Thema: FOOD: Colourful meals from root vegetables: casseroles and other oven-cooked dishes. FEELING GOOD: Body conditioning and relaxation.
42 19.10.2022 06.10.2022 11.10.2022 Thema: BOOK EXTRA: All about the new autumn releases + must-read classics. FASHION: Bags and backpacks for all purposes.
43 26.10.2022 13.10.2022 18.10.2022 Thema: FASHION: Sustainable fashion finds at a bargain. HOME DECOR: Best professional tips for a functional home.
44 02.11.2022 20.10.2022 25.10.2022 Thema: START OF THE PARTY SEASON: FOOD, FASHION, BEAUTY: Treats and drinks. Most striking party look ever!
45 09.11.2022 27.10.2022 01.11.2022 Thema: FASHION: Loveliest homewear. MONEY: Get your insurances in order.
46 16.11.2022 03.11.2022 08.11.2022 Thema: FEELING GOOD: Tips for better sleep. FOOD: Hassle-free cooking.
47 23.11.2022 10.11.2022 15.11.2022 Thema: TRAVEL: Weekend getaways for a range of budgets. FOOD: Delightful chocolate treats.
48 30.11.2022 17.11.2022 22.11.2022 Thema: BEAUTY: Budget cosmetics finds. FASHION: Shoes and accessories when you’re on the town.
49 07.12.2022 23.11.2022 28.11.2022 Thema: BIG GIFTS EXTRA: Ideas for buying Christmas presents. FOOD: Best gifts for a foodie. BOOKS: Christmas book gifts.
50 14.12.2022 30.11.2022 05.12.2022 Thema: FOOD: Big Christmas food extra: food, treats and drinks. BEAUTY: Best beauty products of the year.
51 21.12.2022 08.12.2022 13.12.2022 Thema: PARTIES: Casual party outfits, easy and festive hairstyles, impressive menu for a house party. Horoscope for the year 2022.
52 28.12.2022 12.12.2022 15.12.2022 Thema: TRENDS: Trends in 2023: travel, well-being, culture, work & career.

Advertisement rates

2/1 monikanavainen

Position: Not specified

Size including margin: 460 x 297 mm

4-colour price 16636 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

2/1 monikanavainen

Position: First spread

Size including margin: 460 x 297 mm

4-colour price 19137 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

2/1 monikanavainen

Position: 2. Spread

Size including margin: 460 x 297 mm

4-colour price 18311 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

1/1 monikanavainen

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 8490 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 9402 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

1/1 monikanavainen

Position: 3. Cover

Size including margin: 230 x 297 mm

4-colour price 9402 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

1/1 monikanavainen

Position: Back cover

Size including margin: 230 x 272 mm

4-colour price 9721 €

Erikoishinnat: Printti-ilmoituksen lisäksi 48 000 digi-impressiota is.fi/menaiset-osiossa.

1/2

Position: Not specified

Size including margin: 112 x 297 mm

4-colour price 5636 €

1/2

Position: Not specified

Size including margin: 230 x 146 mm

4-colour price 5636 €

1/3

Position: Not specified

Size including margin: 76 x 297 mm

4-colour price 4857 €

1/3

Position: Not specified

Size including margin: 230 x 99 mm

4-colour price 4857 €

1/4

Position: Not specified

Size including margin: 60 x 297 mm

4-colour price 4090 €

1/4

Position: Not specified

Size including margin: 230 x 74 mm

4-colour price 4090 €

1/4

Position: Not specified

Size including margin: 112 x 146 mm

4-colour price 4090 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.
Technical data Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 152 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Me Naiset
Readers %
Me Naiset
Amount of readers
SexWomen5188133 760
Men491218 240
Age15-24 y1369 120
25-34 y14812 160
35-44 y141421 280
45-54 y141827 360
55-64 y161827 360
65+ y293553 200
Gender + ageFemale 15-29 years10913 680
Female 30-49 years142538 000
Female 50+ years285482 080
Male 15-29 years1011 520
Male 30-49 years1423 040
Male 50+ years24913 680
Household positionLives at home with parents746 080
Lives alone272944 080
Lives with spouse373654 720
Lives with spouse and children232639 520
Single parent234 560
Other334 560
ProfessionTop Management457 600
white-collar worker, higher-level151624 320
White-collar worker131928 880
Worker1057 600
Farmer111 520
Other entrepreneur323 040
Pensioner313654 720
Student, pupil1269 120
Homewife, home dad111 520
Unemployed323 040
Other457 600
No answer323 040
EducationElementary school646 080
Secondary school7710 640
Vocational292944 080
High school131218 240
University of Applied Sciences181827 360
University252741 040
Something else246 080
Size of the household1 pers283045 600
2 pers393857 760
3 pers141421 280
4 pers121319 760
5+ pers757 600
Household income (gross)Below 20 000 € /y13812 160
20 000 - 35 000 € /y212639 520
35 001 - 50 000 € /y201725 840
50 001 - 85 000 € /y212233 440
85 001 - 100 000 € /y6710 640
Over 100 000 € /y6710 640
Don't want to tell6812 160
Can't say / No answer757 600
Decision-maker in grocery purchasesYes9497147 440
Don't know634 560
Can not say100
HousingApartment343248 640
Row house or semi-detached house171928 880
Detached house444568 400
Farm434 560
Something else100
Can not say000
Ownership of housingOwner-occupied residence7482124 640
Rented residence221522 800
Right of residence apartment223 040
Something else111 520
Can not say100
Cottage or holiday home in regular useYes414466 880
No585482 080
Can not say111 520
Number of cars in householdOne car464669 920
Two cars303350 160
Three or more cars10913 680
No car141116 720
Advertising ban at the door / mailboxYes242030 400
No7679120 080
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer505279 040
Temporarily absent (= time off from work, care or study, maternity leave)123 040
Retired313654 720
Unemployed / laid off323 040
Schoolboy or student1269 120
Housewife or father111 520
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232538 000
No252538 000
Can't say / No answer515076 000
Health services used in the householdPublic health services8587132 240
Employer - funded health care services495076 000
Private, self-funded healthcare services384669 920
Private health insurance services211928 880
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki192334 960
Turku or Tampere8812 160
Oulu446 080
70 000 - 150 000 inhabitants town131319 760
Urban municipality273045 600
Conurbation161218 240
Countryside131116 720
Pets in householdCat171725 840
Dog262741 040
Some other pet557 600
No pets605989 680
Family with kidsYes313248 640
No6968103 360
Use of glasses or contact lensesYes6880121 600
No322030 400
How often different content is read
The frequency of reading: Print magazinesDaily153045 600
5-6 days a week469 120
1-4 days a week283756 240
Monthly251928 880
Rarely21710 640
Never511 520
Can not say000
The frequency of reading: Magazine content in digital formatDaily202334 960
5-6 days a week569 120
1-4 days a week191725 840
Monthly161218 240
Rarely252741 040
Never131421 280
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344771 440
5-6 days a week569 120
1-4 days a week232131 920
Monthly141015 200
Rarely191522 800
Never511 520
Can not say011 520
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535888 160
5-6 days a week10913 680
1-4 days a week171421 280
Monthly657 600
Rarely9812 160
Never5710 640
Can not say011 520
The frequency of reading: Free and free delivery newspapersDaily669 120
5-6 days a week5710 640
1-4 days a week424568 400
Monthly181827 360
Rarely201725 840
Never857 600
Can not say111 520
The frequency of watching: Free online TV servicesDaily171827 360
5-6 days a week101116 720
1-4 days a week313248 640
Monthly202030 400
Rarely151319 760
Never669 120
Can not say111 520
The frequency of watching: Pay TV and streaming servicesDaily151116 720
5-6 days a week10812 160
1-4 days a week191928 880
Monthly9812 160
Rarely111218 240
Never354162 320
Can not say111 520
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485786 640
5-6 days a week101218 240
1-4 days a week191725 840
Monthly11812 160
Rarely1069 120
Never311 520
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384365 360
5-6 days a week131725 840
1-4 days a week232131 920
Monthly9710 640
Rarely10710 640
Never757 600
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242944 080
5-6 days a week7812 160
1-4 days a week171827 360
Monthly111116 720
Rarely262131 920
Never141218 240
Can not say111 520
The frequency of listening: Programs of commercial radio channelsDaily181827 360
5-6 days a week101015 200
1-4 days a week232131 920
Monthly131218 240
Rarely201928 880
Never161928 880
Can not say111 520
The frequency of listening: PodcastsDaily323 040
5-6 days a week211 520
1-4 days a week9812 160
Monthly121015 200
Rarely262639 520
Never445076 000
Can not say434 560
User frequency and following: Social mediaDaily565786 640
5-6 days a week6812 160
1-4 days a week9710 640
Monthly334 560
Rarely569 120
Never192030 400
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11812 160
5-6 days a week546 080
1-4 days a week11913 680
Monthly8812 160
Rarely243045 600
Never404162 320
Can not say111 520
User frequency: Instant messaging Daily646395 760
5-6 days a week101319 760
1-4 days a week10812 160
Monthly446 080
Rarely323 040
Never9913 680
Can not say111 520
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5966100 320
No403350 160
Can not say111 520
I tend to buy tabloidsYes91624 320
No8982124 640
Can not say123 040
A paid Finnish magazine is subscribed to my household (print or digital)Yes505888 160
No494162 320
Can not say211 520
I tend to buy single copy magazinesYes183147 120
No8068103 360
Can not say223 040

Me Naiset magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.