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Me Naiset

Me Naiset offers relaxed and insightful reading for active and curious women. Me Naiset is the first to talk about current people, phenomena and lifestyle. The magazine helps you enjoy life and find new perspectives and inspiration. The magazine, which is published every Wednesday, contains Finland's most interesting feature stories, topics and a lot of fashion, beauty, tourism, food and good vibes. Me Naiset will tell you about future trends, give you the best shopping tips and test new products. The magazine's work and money stories show the challenges and changes in working life encouragingly and solution-oriented.
Me Naiset best reaches 25–44-year-old women and families with children. Our readers are active and curious, they enjoy testing novelties and new products and have a positive attitude to life. They take pleasure in shopping and making great finds as well as pampering themselves.

Magazine's website: is.fi/menaiset Follow us :

Advertisement sales

Advertisement sales Sanoma Media Finland Oy
Phone 010 808 085
Email etunimi.sukunimi@sanoma.com
Contact person Sirkka Pulkkinen
mediapalvelu@sanoma.com
Www http://media.sanoma.fi/

Contact info

Publisher Sanoma Media Finland Oy
Visiting address Porkkalankatu 20 A
00180 Helsinki
Postal address PL 100
00040 Sanoma
Phone 09 1201
Päätoimittaja Iina Artima-Kyrki
Toimituspäällikkö, verkkotoimitus Heidi Iivonen
Toimituspäällikkö Sari Parkkonen
Toimituspäällikkö Salla Stotesbury

Circulation or copies

Issues per year 52

Readership

Readership 148 000
Total reach 1 337 000
How many times read 1,9
Minutes of reading 39 min
Sources KMT 2020

Online audience

Magazine's website http://www.menaiset.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
1 998 875
-6.3 %
November 2019
2 133 239
2.47 %
October 2019
2 081 915
1.05 %
September 2019
2 060 191
1.01 %
August 2019
2 039 555
-4.61 %
July 2019
2 138 200
3.43 %
June 2019
2 067 320
1.56 %
May 2019
2 035 619
7.44 %
April 2019
1 894 675
-5.33 %
March 2019
2 001 282
17.51 %
February 2019
1 703 006
17.29 %
January 2019
1 451 944
11.63 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
14 775 000
-0.72 %
November 2019
14 882 000
-7.79 %
October 2019
16 139 000
1.21 %
September 2019
15 946 000
-5.07 %
August 2019
16 798 000
-8.52 %
July 2019
18 362 000
10.28 %
June 2019
16 651 000
-2.59 %
May 2019
17 093 000
31.65 %
April 2019
12 984 000
-1.16 %
March 2019
13 136 000
36.73 %
February 2019
9 607 000
24.52 %
January 2019
7 715 000
17.05 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 17.12.2020 21.12.2020 Thema: MONEY: Get your household finances in order. FASHION: Fashion trends 2021.
2 13.01.2021 23.12.2020 30.12.2020 Thema: TRAVEL: New local destinations for the winter holiday and ideas for a city holiday in the spring.
3 20.01.2021 07.01.2021 12.01.2021 Thema: BIG FOOD ISSUE: All about the 2021 food trends. BEAUTY: Intensive care products and treatments for winter skin.
4 27.01.2021 14.01.2021 19.01.2021 Thema: BEAUTY: New, pampering treatments. FEELING GOOD: Stretching and muscle care.
5 03.02.2021 21.01.2021 26.01.2021 Thema: DECORATING: New colours and trends for the kitchen. FASHION: Best winter knits. FOOD: Filling, luxurious breads.
6 10.02.2021 28.01.2021 02.02.2021 Thema: WELL-BEING: Energy for the mind and body: outdoor exercise tips. BEAUTY: Recognize responsible cosmetics. Valentines Day horoscope.
7 17.02.2021 04.02.2021 09.02.2021 Thema: BEAUTY: Spring beauty trends and products. FOOD: New ideas from go-to processed foods.
8 24.02.2021 11.02.2021 16.02.2021 Thema: FASHION ISSUE: All about spring fashion: clothes, shoes and accessories.
9 03.03.2021 18.02.2021 23.02.2021 Thema: HAIR: New styles and colours. FOOD: Clever baking using store-bought dough.
10 10.03.2021 25.02.2021 02.03.2021 Thema: FEELING GOOD: Cycling, tips and gear. FOOD: What to know about a flexitarian diet: meat & vegetables.
11 17.03.2021 04.03.2021 09.03.2021 Thema: MONEY: Getting started as an investor. INTERIOR: Ideas for updating your spring home.
12 24.03.2021 11.03.2021 16.03.2021 Thema: COATS: Big spring coat extra. FOOD: Easy Chinese at home.
13 31.03.2021 18.03.2021 23.03.2021 Thema: EASTER FOOD and wines.
14 07.04.2021 23.03.2021 26.03.2021 Thema: FASHION AND BEAUTY AT A BARGAIN. INTERIOR: Update your yard and balcony.
15 14.04.2021 30.03.2021 06.04.2021 Thema: FEELING GOOD: Quick spurt towards summer: well-being for the mind and body.
16 21.04.2021 08.04.2021 13.04.2021 Thema: TRAVEL: Summer trips near and far – dream vacations for a variety of budgets. FEELING GOOD: Start of the running season.
17 28.04.2021 15.04.2021 20.04.2021 Thema: MAY DAY FOOD: Ideas for a May Day brunch and the best sparkling wines.
18 05.05.2021 22.04.2021 27.04.2021 Thema: BEAUTY: Big spring beauty extra, trends and makeup. FOOD: Asparagus in new ways.
19 12.05.2021 29.04.2021 04.05.2021 Thema: PARTY FASHION: Fashion and makeup. INTERIOR: New interior ideas for a summer home.
20 19.05.2021 05.05.2021 10.05.2021 Thema: SPRING PARTIES: Food, drinks and table setting.
21 26.05.2021 12.05.2021 18.05.2021 Thema: SWIMWEAR: Sunglasses, sunscreens and swimwear fashion. FEELING GOOD AND TRAVEL: Hiking tips.
22 02.06.2021 20.05.2021 25.05.2021 Thema: BBQ EXTRA: New ideas, recipes and equipment. BEAUTY: Best finds in budget cosmetics.
23 09.06.2021 27.05.2021 01.06.2021 Thema: BEAUTY AND SKIN: Summer skin care and makeup tips, lovely nails. BOOKS: Best holiday reading.
24 16.06.2021 03.06.2021 08.06.2021 Thema: MIDSUMMER MEALS: Foods, recipes and drinks. TRAVEL: Travel by land: road trips and local destinations.
25 23.06.2021 10.06.2021 15.06.2021 Thema: FASHION: Loveliest summer dresses. Love horoscope.
26 30.06.2021 16.06.2021 21.06.2021 Thema: FOOD: Best recipes with new potatoes. BEAUTY: New perfumes.
27 07.07.2021 23.06.2021 29.06.2021 Thema: FEELING GOOD: Recovery extra: how to make the most of your holiday. FOOD: Loveliest summer salads. SUMMER SUPPLEMENT
28 14.07.2021 01.07.2021 06.07.2021 Thema: SKIN: Natural skin and body care, tips and best products. FOOD: Best Mediterranean delicacies. SUMMER SUPPLEMENT
29 21.07.2021 08.07.2021 13.07.2021 Thema: HAIR: New summer hair trends. FEELING GOOD: Camping. FOOD: Picnic treats. SUMMER SUPPLEMENT
30 28.07.2021 15.07.2021 20.07.2021 Thema: DESSERTS: Lovely berry treats of the summer. INTERIOR: Summer cottage interior ideas. SUMMER SUPPLEMENT
31 04.08.2021 22.07.2021 27.07.2021 Thema: FASHION AND MAKEUP FROM THE SUPERMARKET. FEELING GOOD & FOOD: Good stomach.
32 11.08.2021 29.07.2021 03.08.2021 Thema: MONEY: Get your household finances in order. FASHION: Go-to wardrobe essentials for formal and informal occasions.
33 18.08.2021 05.08.2021 10.08.2021 Thema: BIG FASHION ISSUE New trends and products. FOOD: New everyday classics, max. 20 minutes.
34 25.08.2021 12.08.2021 17.08.2021 Thema: INTERIOR: Best ideas and novelties for your home. FASHION: Beautiful, practical lingerie.
35 01.09.2021 19.08.2021 24.08.2021 Thema: FEELING GOOD: Boost your energy levels this autumn! Exercise and stress relief. BEAUTY: New lipsticks.
36 08.09.2021 26.08.2021 31.08.2021 Thema: BEAUTY: Update your makeup style this autumn – new trends and products. FOOD: New ideas from forest mushrooms.
37 15.09.2021 02.09.2021 07.09.2021 Thema: FOOD: Big food extra, tips and recipes. FASHION: Autumn jean trends + products.
38 22.09.2021 09.09.2021 14.09.2021 Thema: TRAVEL: Tips for your autumn holiday and planning your winter holiday. BEAUTY: Best finds in luxury cosmetics.
39 29.09.2021 16.09.2021 21.09.2021 Thema: COATS: New winter coats for the city and the snow. INTERIOR: Update your bedroom.
40 06.10.2021 23.09.2021 28.09.2021 Thema: FEELING GOOD: Energy for the mind and body: recovery and vitamins. FOOD: Sun from food: powerhouse vitamins on your plate.
41 13.10.2021 30.09.2021 05.10.2021 Thema: FOOD: Easy, delicious home-made bread + tasty spreads. GOOD MOOD: Improve your relationships.
42 20.10.2021 07.10.2021 12.10.2021 Thema: BOOK EXTRA: All about the new autumn releases + must-read classics. FASHION: Trendy eyeglasses.
43 27.10.2021 14.10.2021 19.10.2021 Thema: PAMPERING AT A BARGAIN PRICE: Fashion, beauty and food.
44 03.11.2021 21.10.2021 26.10.2021 Thema: START OF THE PARTY SEASON: Treats and drinks. FASHION AND BEAUTY: New ideas for party fashion and makeup.
45 10.11.2021 28.10.2021 02.11.2021 Thema: FASHION: Overcome the polar nights with a new office look. MONEY: Everywoman’s basic financial skills.
46 17.11.2021 04.11.2021 09.11.2021 Thema: SLEEP AND WELL-BEING: Tips for better sleep and a stress-free life. FOOD: Stress-relieving foods.
47 24.11.2021 11.11.2021 16.11.2021 Thema: LIGHT UP THE POLAR NIGHTS! TRAVEL: Enjoy an atmospheric weekend getaway. FOOD: Chocolate in the dark.
48 01.12.2021 18.11.2021 23.11.2021 Thema: BEAUTY: Budget cosmetics finds. FASHION: Shoes, bags and accessories when you’re on the town.
49 08.12.2021 24.11.2021 29.11.2021 Thema: BIG GIFTS EXTRA: Tips for buying Christmas presents. FOOD: Best gifts for culinarists.
50 15.12.2021 01.12.2021 07.12.2021 Thema: CHRISTMAS FOOD: Big Christmas food extra: Christmas foods, treats and drinks. BEAUTY: Best beauty products of the year.
51 22.12.2021 09.12.2021 14.12.2021 Thema: PARTIES: New Year’s Eve parties: fashion, beauty and food. Horoscope for the year 2022.
52 29.12.2021 13.12.2021 16.12.2021 Thema: TRENDS: Trends in 2022: travel, well-being, culture, work & career.

Advertisement rates

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Size including margin: 460 x 297 mm

4-colour price 15124 €

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4-colour price 16646 €

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4-colour price 8195 €

1/1 monikanavainen

Position: 2. Cover

Size including margin: 230 x 297 mm

4-colour price 9075 €

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Size including margin: 230 x 272 mm

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Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery Aineistot toimitetaan aineistolinkin kautta. Ilmoitusvarauksessa kerrottu aineistontoimittaja saa linkin sähköpostiinsa.
Technical data Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi ilmoituksen ulkoreunaa. PDF:ään lisätään 5 mm leikkausvara (bleed) ja leikkuumerkit. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineistotiedot/printti-aineisto-ohjeet#aikakauslehdet.

Readers: 148 000 / NRS 2020 Download magazine graphs (PDF)

Reader profile All 15+ % Me Naiset
Readers %
Me Naiset
Amount of readers
SexWomen5187128 760
Men491319 240
Age15-24 y1368 880
25-34 y14811 840
35-44 y141522 200
45-54 y141725 160
55-64 y161826 640
65+ y283754 760
Gender + ageFemale 15-29 years10913 320
Female 30-49 years142334 040
Female 50+ years285581 400
Male 15-29 years1011 480
Male 30-49 years1434 440
Male 50+ years24913 320
Household positionLives at home with parents734 440
Lives alone252537 000
Lives with spouse384059 200
Lives with spouse and children252739 960
Single parent222 960
Other222 960
ProfessionTop Management334 440
white-collar worker, higher-level141725 160
White-collar worker141826 640
Worker11710 360
Farmer111 480
Other entrepreneur434 440
Pensioner313856 240
Student, pupil1268 880
Homewife, home dad111 480
Unemployed322 960
Other445 920
No answer222 960
EducationElementary school657 400
Secondary school7710 360
Vocational302638 480
High school141420 720
University of Applied Sciences181928 120
University242739 960
Something else222 960
Size of the household1 pers272841 440
2 pers384160 680
3 pers141319 240
4 pers131217 760
5+ pers868 880
Household income (gross)Below 20 000 € /y131116 280
20 000 - 35 000 € /y222334 040
35 001 - 50 000 € /y201928 120
50 001 - 85 000 € /y212232 560
85 001 - 100 000 € /y568 880
Over 100 000 € /y6710 360
Don't want to tell6710 360
Can't say / No answer857 400
Decision-maker in grocery purchasesYes9497143 560
Don't know634 440
Can not say000
HousingApartment343145 880
Row house or semi-detached house171928 120
Detached house444566 600
Farm334 440
Something else111 480
Can not say000
Ownership of housingOwner-occupied residence7383122 840
Rented residence231522 200
Right of residence apartment211 480
Something else111 480
Can not say100
Cottage or holiday home in regular useYes414363 640
No585682 880
Can not say111 480
Number of cars in householdOne car474871 040
Two cars293044 400
Three or more cars9913 320
No car141319 240
Advertising ban at the door / mailboxYes232131 080
No7679116 920
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer515276 960
Temporarily absent (= time off from work, care or study, maternity leave)211 480
Retired313856 240
Unemployed / laid off322 960
Schoolboy or student1268 880
Housewife or father111 480
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252537 000
No252537 000
Can't say / No answer514972 520
Health services used in the householdPublic health services8586127 280
Employer - funded health care services484871 040
Private, self-funded healthcare services394668 080
Private health insurance services212131 080
No health care111 480
Can not say100
Type of municipality (7 class)Greater Helsinki192334 040
Turku or Tampere8811 840
Oulu445 920
70 000 - 150 000 inhabitants town131623 680
Urban municipality262638 480
Conurbation161420 720
Countryside131116 280
Pets in householdCat161623 680
Dog262841 440
Some other pet557 400
No pets615987 320
Family with kidsYes343145 880
No6669102 120
Use of glasses or contact lensesYes6879116 920
No322131 080
How often different content is read
The frequency of reading: Print magazinesDaily142942 920
5-6 days a week5913 320
1-4 days a week303754 760
Monthly261826 640
Rarely1968 880
Never411 480
Can not say000
The frequency of reading: Magazine content in digital formatDaily192232 560
5-6 days a week6710 360
1-4 days a week191928 120
Monthly161623 680
Rarely262537 000
Never131116 280
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily344972 520
5-6 days a week6811 840
1-4 days a week252029 600
Monthly141116 280
Rarely17913 320
Never422 960
Can not say011 480
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily515581 400
5-6 days a week111217 760
1-4 days a week181522 200
Monthly745 920
Rarely9811 840
Never568 880
Can not say000
The frequency of reading: Free and free delivery newspapersDaily768 880
5-6 days a week5710 360
1-4 days a week404566 600
Monthly191928 120
Rarely211725 160
Never757 400
Can not say211 480
The frequency of watching: Free online TV servicesDaily191928 120
5-6 days a week10811 840
1-4 days a week303044 400
Monthly192131 080
Rarely151420 720
Never5710 360
Can not say111 480
The frequency of watching: Pay TV and streaming servicesDaily171319 240
5-6 days a week10710 360
1-4 days a week191725 160
Monthly91116 280
Rarely111116 280
Never344059 200
Can not say122 960
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily485784 360
5-6 days a week10913 320
1-4 days a week191826 640
Monthly10811 840
Rarely957 400
Never322 960
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily404566 600
5-6 days a week121217 760
1-4 days a week222232 560
Monthly9710 360
Rarely968 880
Never7710 360
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242942 920
5-6 days a week768 880
1-4 days a week181928 120
Monthly111116 280
Rarely252131 080
Never141217 760
Can not say222 960
The frequency of listening: Programs of commercial radio channelsDaily201928 120
5-6 days a week11913 320
1-4 days a week232334 040
Monthly131319 240
Rarely182131 080
Never141420 720
Can not say122 960
The frequency of listening: PodcastsDaily322 960
5-6 days a week211 480
1-4 days a week868 880
Monthly121014 800
Rarely262942 920
Never454871 040
Can not say457 400
User frequency and following: Social mediaDaily565987 320
5-6 days a week6811 840
1-4 days a week8710 360
Monthly422 960
Rarely657 400
Never201928 120
Can not say100
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11811 840
5-6 days a week534 440
1-4 days a week101014 800
Monthly8811 840
Rarely242942 920
Never404160 680
Can not say111 480
User frequency: Instant messaging Daily646393 240
5-6 days a week101217 760
1-4 days a week10913 320
Monthly434 440
Rarely311 480
Never91116 280
Can not say111 480
A paid Finnish newspaper is subscribed to my household (print or digital)Yes596799 160
No403348 840
Can not say100
I tend to buy tabloidsYes91420 720
No8985125 800
Can not say111 480
A paid Finnish magazine is subscribed to my household (print or digital)Yes495682 880
No494465 120
Can not say211 480
I tend to buy single copy magazinesYes182739 960
No8071105 080
Can not say222 960

Me Naiset magazine's reader profile / Source NRS 2020

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.