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Meidän Mökki

Meidän Mökki

Meidän Mökki is the largest Finnish brand of recreational housing. This warm-hearted companion of a holiday-home owner is a diverse and practical guide to recreational housing and encourages and instructs the readers in all procurements of recreational housing. The reader: Finnish holiday-home owners and those interested in cabin life, active cabin enthusiasts who are willing to invest more than average in purchases related to recreational housing.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-mokki Follow us :

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Mediamyynti A-lehdet
yritysasiakkaat@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-meidan-mokki-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email meidanmokki@a-lehdet.fi
Päätoimittaja Kari-Otso Nevaluoma

Circulation or copies

Issues per year 12

Readership

Readership 140 000
Total reach 0
How many times read 2.3
Minutes of reading 58 min
Sources KMT 2023

Online audience

Magazine's website http://www.meillakotona.fi

Average weekly reach Source: FIAM

February 2024
393 700
-5.06 %
January 2024
414 683
-24.16 %
December 2023
546 763
33.6 %
November 2023
409 250
8.79 %
October 2023
376 187
-4.45 %
September 2023
393 720
1.46 %
August 2023
388 064
1.56 %
July 2023
382 115
4.11 %
June 2023
367 038
3.02 %
May 2023
356 267
7.69 %
April 2023
330 838
8.27 %
March 2023
305 570
12.11 %

Average weekly pageviews Source: FIAM

February 2024
1 171 892
-5.65 %
January 2024
1 242 040
-31.67 %
December 2023
1 817 649
38.83 %
November 2023
1 309 307
9.26 %
August 2023
1 198 391
3.95 %
July 2023
1 152 858
5.66 %
June 2023
1 091 148
-5.48 %
May 2023
1 154 382
10.03 %
April 2023
1 049 138
10.01 %
March 2023
953 684
13.09 %
February 2023
843 271
-8.17 %
January 2023
918 284
-11.8 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 10.01.2024 12.12.2023 Theme: Decor and surface treatment ideas. Renovation. Snow management.
2 07.02.2024 12.01.2024 Theme: Outdoor buildings. Painting ideas. Cleaning equipment.
3 06.03.2024 09.02.2024 Theme: Greenhouses and conservatories. Edible crops. Hot tubs. Buying and selling summer houses.
4 03.04.2024 07.03.2024 Theme: Gardening Vol. 1. Outdoor furniture Vol. 1. Patios. Hot tubs, pools.
5 02.05.2024 08.04.2024 Theme: Sauna-themed special. Outdoor furniture Vol. 2.
6 05.06.2024 10.05.2024 Theme: Outdoor kitchens and barbecuing. Gardening Vol. 2.
7 10.07.2024 13.06.2024 Theme: New ideas for home: building, renovation and decoration trends.
8 07.08.2024 12.07.2024 Theme: Ecological renovation. Good indoor air. Air heat pumps. Waste management.
9 11.09.2024 16.08.2024 Theme: Surface renovation. Maintenance. Energy. Summer houses and ageing.
10 16.10.2024 20.09.2024 Theme: Kitchens. Heating ideas. Electrical supplies. Outdoor lighting.
11 - 12 20.11.2024 25.10.2024 Theme: Christmas in the countryside. Prefab summer cabins. Sauna equipment.

Advertisement rates

2/1

Position: Not specified

Size including margin: 410 x 280 mm

4-colour price 11088 €

2/1

Position: First spread

Size including margin: 410 x 280 mm

4-colour price 12197 €

1/1

Position: Not specified

Size including margin: 205 x 280 mm

4-colour price 5544 €

1/1

Position: 2. Cover

Size including margin: 205 x 280 mm

4-colour price 6098 €

1/1

Position: 3. Cover

Size including margin: 205 x 280 mm

4-colour price 6098 €

1/1 takakansi

Position: Back cover

Size including margin: 205 x 250 mm

4-colour price 6098 €

1/2

Position: Not specified

Size including margin: 100 x 280 mm

4-colour price 3881 €

1/2

Position: Not specified

Size including margin: 205 x 137 mm

4-colour price 3881 €

1/3

Position: Not specified

Size including margin: 68 x 280 mm

4-colour price 3326 €

1/3

Position: Not specified

Size including margin: 205 x 93 mm

4-colour price 3326 €

1/4

Position: Not specified

Size including margin: 51 x 280 mm

4-colour price 2911 €

1/4

Position: Not specified

Size including margin: 205 x 70 mm

4-colour price 2911 €

1/4

Position: Not specified

Size including margin: 83 x 120 mm

4-colour price 2911 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm 205 x 280 mm
New size mm 205 x 280 mm
Bleed mm 4 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Tampere

 

Technical info / material

Ad material delivery
Technical data

Readers: 140 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile All 15+ % Meidän Mökki
Readers %		 Meidän Mökki
Amount of readers
Readership (KMT 2023) 140 000
Total reach 0
SexWomen515779 800
Men494360 200
Native languageFinnish9598137 200
Swedish522 800
Age15-24 y1322 800
25-34 y1434 200
35-44 y1468 400
45-54 y141723 800
55-64 y162535 000
65+ y294867 200
Gender + ageFemale 15-29 years1011 400
Female 30-49 years14912 600
Female 50+ years284765 800
Male 15-29 years1011 400
Male 30-49 years1468 400
Male 50+ years243650 400
Household positionLives at home with parents722 800
Lives alone282129 400
Lives with spouse375475 600
Lives with spouse and children241825 200
Single parent234 200
Other322 800
Grandchildren under 18 years of ageYes213447 600
No385577 000
No answer (under 45 year olds)411014 000
ProfessionTop Management445 600
white-collar worker, higher-level161216 800
White-collar worker121318 200
Worker1079 800
Farmer111 400
Other entrepreneur334 200
Pensioner315171 400
Student, pupil1111 400
Homewife, home dad000
Unemployed211 400
Other645 600
No answer322 800
EducationElementary school5912 600
Secondary school7811 200
Vocational283143 400
High school141014 000
University of Applied Sciences191825 200
University272230 800
Something else222 800
Size of the household1 pers282028 000
2 pers385779 800
3 pers141216 800
4 pers1279 800
5+ pers745 600
Household income (gross)Below 20 000 € /y11811 200
20 000 - 35 000 € /y191825 200
35 001 - 50 000 € /y202332 200
50 001 - 85 000 € /y222433 600
85 001 - 100 000 € /y779 800
Over 100 000 € /y9912 600
Don't want to tell5811 200
Can't say / No answer722 800
Decision-maker in grocery purchasesYes9394131 600
Don't know768 400
Can not say100
HousingApartment322230 800
Row house or semi-detached house151622 400
Detached house475881 200
Farm434 200
Something else111 400
Can not say000
Ownership of housingOwner-occupied residence7686120 400
Rented residence201115 400
Right of residence apartment222 800
Something else111 400
Can not say100
Cottage or holiday home in regular useYes405070 000
No594968 600
Can not say100
Using AdBlocker or similar applicationYes1979 800
No7687121 800
Can not say568 400
Number of cars in householdOne car454664 400
Two cars323751 800
Three or more cars10912 600
No car14811 200
PUUTTUUPUUTTUU222839 200
PUUTTUU676286 800
PUUTTUU434 200
PUUTTUU8912 600
PUUTTUU211 400
PUUTTUU879 800
PUUTTUU568 400
Advertising ban at the door / mailboxYes241318 200
No7686120 400
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer524461 600
Temporarily absent (= time off from work, care or study, maternity leave)111 400
Retired315171 400
Unemployed / laid off211 400
Schoolboy or student1111 400
Housewife or father000
In the military or performing civilian service000
Other111 400
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes252230 800
No252028 000
Can't say / No answer505779 800
Health services used in the householdPublic health services8586120 400
Employer - funded health care services494157 400
Private, self-funded healthcare services394664 400
Private health insurance services221825 200
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191825 200
Turku or Tampere857 000
Oulu434 200
70 000 - 150 000 inhabitants town131521 000
Urban municipality272839 200
Conurbation161825 200
Countryside131419 600
Pets in householdCat171521 000
Dog262433 600
Some other pet534 200
No pets596489 600
Family with kidsYes322129 400
No6879110 600
Use of glasses or contact lensesYes6783116 200
No331723 800
How often different content is read
The frequency of reading: Print magazinesDaily153143 400
5-6 days a week468 400
1-4 days a week263751 800
Monthly241419 600
Rarely231115 400
Never711 400
Can not say100
The frequency of reading: Magazine content in digital formatDaily213042 000
5-6 days a week545 600
1-4 days a week191622 400
Monthly151419 600
Rarely241926 600
Never141723 800
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily305475 600
5-6 days a week445 600
1-4 days a week232332 200
Monthly13912 600
Rarely21811 200
Never722 800
Can not say100
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily545881 200
5-6 days a week9811 200
1-4 days a week161115 400
Monthly668 400
Rarely9811 200
Never6912 600
Can not say000
The frequency of reading: Free and free delivery newspapersDaily5811 200
5-6 days a week457 000
1-4 days a week445475 600
Monthly171622 400
Rarely201318 200
Never945 600
Can not say100
The frequency of watching: Free online TV servicesDaily151825 200
5-6 days a week91014 000
1-4 days a week302737 800
Monthly232332 200
Rarely151318 200
Never7912 600
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily161318 200
5-6 days a week1068 400
1-4 days a week221825 200
Monthly10912 600
Rarely111216 800
Never314157 400
Can not say000
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily456692 400
5-6 days a week9912 600
1-4 days a week191216 800
Monthly1168 400
Rarely1245 600
Never322 800
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily354867 200
5-6 days a week121216 800
1-4 days a week222129 400
Monthly1179 800
Rarely1279 800
Never757 000
Can not say011 400
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily223244 800
5-6 days a week7912 600
1-4 days a week161825 200
Monthly131014 000
Rarely262230 800
Never16912 600
Can not say111 400
The frequency of listening: Programs of commercial radio channelsDaily161926 600
5-6 days a week10811 200
1-4 days a week211926 600
Monthly141419 600
Rarely212129 400
Never161926 600
Can not say111 400
The frequency of listening: PodcastsDaily422 800
5-6 days a week334 200
1-4 days a week945 600
Monthly13811 200
Rarely283042 000
Never415070 000
Can not say234 200
User frequency and following: Social mediaDaily574765 800
5-6 days a week7811 200
1-4 days a week81014 000
Monthly334 200
Rarely668 400
Never192433 600
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1357 000
5-6 days a week534 200
1-4 days a week1157 000
Monthly879 800
Rarely222636 400
Never405374 200
Can not say111 400
User frequency: Instant messaging Daily685779 800
5-6 days a week91115 400
1-4 days a week101318 200
Monthly345 600
Rarely345 600
Never81115 400
Can not say011 400
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5874103 600
No412636 400
Can not say100
I tend to buy tabloidsYes81216 800
No9086120 400
Can not say222 800
A paid Finnish magazine is subscribed to my household (print or digital)Yes466084 000
No524056 000
Can not say211 400
I tend to buy single copy magazinesYes171825 200
No8179110 600
Can not say222 800
PUUTTUUPUUTTUU131622 400
PUUTTUU545 600
PUUTTUU779 800
PUUTTUU151521 000
PUUTTUU868 400
PUUTTUU745 600
PUUTTUU1079 800
PUUTTUU645 600
PUUTTUU9912 600
PUUTTUU91014 000
PUUTTUU445 600
PUUTTUU545 600
PUUTTUU131419 600
PUUTTUU81014 000
PUUTTUU131216 800
PUUTTUU7811 200
PUUTTUU8811 200
PUUTTUU334 200
PUUTTUU565881 200
KULUTUSVÄITTÄMÄT
PUUTTUUPUUTTUU585577 000
PUUTTUU404258 800
PUUTTUU222 800
PUUTTUUPUUTTUU8791127 400
PUUTTUU11811 200
PUUTTUU111 400
PUUTTUUPUUTTUU7379110 600
PUUTTUU251825 200
PUUTTUU222 800
PUUTTUUPUUTTUU8183116 200
PUUTTUU181521 000
PUUTTUU222 800
PUUTTUUPUUTTUU575678 400
PUUTTUU414258 800
PUUTTUU111 400
PUUTTUUPUUTTUU302737 800
PUUTTUU636591 000
PUUTTUU779 800
PUUTTUUPUUTTUU8490126 000
PUUTTUU15912 600
PUUTTUU100
PUUTTUUPUUTTUU414056 000
PUUTTUU575779 800
PUUTTUU234 200
PUUTTUUPUUTTUU8688123 200
PUUTTUU141216 800
PUUTTUU111 400
PUUTTUUPUUTTUU302737 800
PUUTTUU657098 000
PUUTTUU545 600
PUUTTUUPUUTTUU394056 000
PUUTTUU605982 600
PUUTTUU122 800
PUUTTUUPUUTTUU6772100 800
PUUTTUU302433 600
PUUTTUU357 000
PUUTTUUPUUTTUU6775105 000
PUUTTUU312332 200
PUUTTUU322 800
PUUTTUUPUUTTUU676793 800
PUUTTUU303042 000
PUUTTUU234 200

Meidän Mökki magazine's reader profile / Source NRS 2023

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.

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