Finnish Magazine Rate Cards

Meidän Mökki

Meidän Mökki is the largest Finnish brand of recreational housing. This warm-hearted companion of a holiday-home owner is a diverse and practical guide to recreational housing and encourages and instructs the readers in all procurements of recreational housing. The reader: Finnish holiday-home owners and those interested in cabin life, active cabin enthusiasts who are willing to invest more than average in purchases related to recreational housing.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-mokki Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-meidan-mokki-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	meidanmokki@a-lehdet.fi
Päätoimittaja	Kari-Otso Nevaluoma

Circulation or copies

Issues per year	12

Readership

Readership	140 000
Total reach	0
How many times read	2.3
Minutes of reading	58 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	11.01.2023		15.12.2022		Thema: Decoration ideas. Surface treatment materials. Winter fishing. Cabin models.
2	08.02.2023		16.01.2023		Thema: Outbuildings. Painting external walls. Cleaning equipment. Outdoor games.
3	08.03.2023		13.02.2023		Thema: Greenhouses and conservatories. Growing vegetables. Hot tubs. Water management. Outdoors Vol. 1.
4	05.04.2023		13.03.2023		Thema: Gardening. Outdoor furniture Vol. 1. Patios. Hot tubs.
5	03.05.2023		06.04.2023		Thema: Sauna theme Vol. 1. Buying and selling a summer cabin. Outdoor furniture Vol. 2. Garden flowers and plants.
6	07.06.2023		11.05.2023		Thema: Outdoor kitchens and BBQ. Treating indoor wall surfaces. Well maintenance. Recycling Vol. 1. Good indoor air. Medication guide for the summer house.
7	12.07.2023		16.06.2023		Thema: Renovations. Guide to timber. Surface treatment materials for outdoor use. Hanging wallpaper.
8	09.08.2023		17.07.2023		Thema: Decoration ideas Vol. 2. Window renovations. Ventilation. Air source heat pumps. Waste management.
9	13.09.2023		21.08.2023		Thema: Preparing the summer cabin for autumn. Redecoration. Recycling Vol. 2. Energy efficiency. Outdoors Vol. 2
10	18.10.2023		25.09.2023		Thema: Summer cabin kitchens. Ideas to save on heating. Sustainable summer cabins. Electrical accessories. Outdoor lighting.
11 - 12	22.11.2023		30.10.2023		Thema: Cabin models. Sauna theme Vol. 2. Smart devices. Best cars for the summer house.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 10080 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 11088 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5040 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 5544 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 5544 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 5544 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3528 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3528 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3024 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3024 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2646 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2646 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2646 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
Bleed mm	4 mm
Number of colums	4
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 140 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Meidän Mökki Readers %	Meidän Mökki Amount of readers
Readership (KMT 2023)	140 000
Total reach	0
Sex	Women	51	57	79 800
Sex	Men	49	43	60 200

Native language	Finnish	95	98	137 200
Native language	Swedish	5	2	2 800

Age	15-24 y	13	2	2 800
	25-34 y	14	3	4 200
	35-44 y	14	6	8 400
	45-54 y	14	17	23 800
	55-64 y	16	25	35 000
	65+ y	29	48	67 200

Gender + age	Female 15-29 years	10	1	1 400
	Female 30-49 years	14	9	12 600
	Female 50+ years	28	47	65 800
	Male 15-29 years	10	1	1 400
	Male 30-49 years	14	6	8 400
	Male 50+ years	24	36	50 400

Household position	Lives at home with parents	7	2	2 800
	Lives alone	28	21	29 400
	Lives with spouse	37	54	75 600
	Lives with spouse and children	24	18	25 200
	Single parent	2	3	4 200
	Other	3	2	2 800

Grandchildren under 18 years of age	Yes	21	34	47 600
	No	38	55	77 000
	No answer (under 45 year olds)	41	10	14 000

Profession	Top Management	4	4	5 600
	white-collar worker, higher-level	16	12	16 800
	White-collar worker	12	13	18 200
	Worker	10	7	9 800
	Farmer	1	1	1 400
	Other entrepreneur	3	3	4 200
	Pensioner	31	51	71 400
	Student, pupil	11	1	1 400
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 400
	Other	6	4	5 600
	No answer	3	2	2 800

Education	Elementary school	5	9	12 600
	Secondary school	7	8	11 200
	Vocational	28	31	43 400
	High school	14	10	14 000
	University of Applied Sciences	19	18	25 200
	University	27	22	30 800
	Something else	2	2	2 800

Size of the household	1 pers	28	20	28 000
	2 pers	38	57	79 800
	3 pers	14	12	16 800
	4 pers	12	7	9 800
	5+ pers	7	4	5 600

Household income (gross)	Below 20 000 € /y	11	8	11 200
	20 000 - 35 000 € /y	19	18	25 200
	35 001 - 50 000 € /y	20	23	32 200
	50 001 - 85 000 € /y	22	24	33 600
	85 001 - 100 000 € /y	7	7	9 800
	Over 100 000 € /y	9	9	12 600
	Don't want to tell	5	8	11 200
	Can't say / No answer	7	2	2 800

Decision-maker in grocery purchases	Yes	93	94	131 600
	Don't know	7	6	8 400
	Can not say	1	0	0

Housing	Apartment	32	22	30 800
	Row house or semi-detached house	15	16	22 400
	Detached house	47	58	81 200
	Farm	4	3	4 200
	Something else	1	1	1 400
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	120 400
	Rented residence	20	11	15 400
	Right of residence apartment	2	2	2 800
	Something else	1	1	1 400
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	50	70 000
	No	59	49	68 600
	Can not say	1	0	0

Using AdBlocker or similar application	Yes	19	7	9 800
	No	76	87	121 800
	Can not say	5	6	8 400

Number of cars in household	One car	45	46	64 400
	Two cars	32	37	51 800
	Three or more cars	10	9	12 600
	No car	14	8	11 200

PUUTTUU	PUUTTUU	22	28	39 200
	PUUTTUU	67	62	86 800
	PUUTTUU	4	3	4 200
	PUUTTUU	8	9	12 600
	PUUTTUU	2	1	1 400
	PUUTTUU	8	7	9 800
	PUUTTUU	5	6	8 400

Advertising ban at the door / mailbox	Yes	24	13	18 200
	No	76	86	120 400
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	44	61 600
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 400
	Retired	31	51	71 400
	Unemployed / laid off	2	1	1 400
	Schoolboy or student	11	1	1 400
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 400
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	22	30 800
	No	25	20	28 000
	Can't say / No answer	50	57	79 800

Health services used in the household	Public health services	85	86	120 400
	Employer - funded health care services	49	41	57 400
	Private, self-funded healthcare services	39	46	64 400
	Private health insurance services	22	18	25 200
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	18	25 200
	Turku or Tampere	8	5	7 000
	Oulu	4	3	4 200
	70 000 - 150 000 inhabitants town	13	15	21 000
	Urban municipality	27	28	39 200
	Conurbation	16	18	25 200
	Countryside	13	14	19 600

Pets in household	Cat	17	15	21 000
	Dog	26	24	33 600
	Some other pet	5	3	4 200
	No pets	59	64	89 600

Family with kids	Yes	32	21	29 400
Family with kids	No	68	79	110 600

Use of glasses or contact lenses	Yes	67	83	116 200
Use of glasses or contact lenses	No	33	17	23 800
How often different content is read
The frequency of reading: Print magazines	Daily	15	31	43 400
	5-6 days a week	4	6	8 400
	1-4 days a week	26	37	51 800
	Monthly	24	14	19 600
	Rarely	23	11	15 400
	Never	7	1	1 400
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	30	42 000
	5-6 days a week	5	4	5 600
	1-4 days a week	19	16	22 400
	Monthly	15	14	19 600
	Rarely	24	19	26 600
	Never	14	17	23 800
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	54	75 600
	5-6 days a week	4	4	5 600
	1-4 days a week	23	23	32 200
	Monthly	13	9	12 600
	Rarely	21	8	11 200
	Never	7	2	2 800
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	58	81 200
	5-6 days a week	9	8	11 200
	1-4 days a week	16	11	15 400
	Monthly	6	6	8 400
	Rarely	9	8	11 200
	Never	6	9	12 600
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	11 200
	5-6 days a week	4	5	7 000
	1-4 days a week	44	54	75 600
	Monthly	17	16	22 400
	Rarely	20	13	18 200
	Never	9	4	5 600
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	18	25 200
	5-6 days a week	9	10	14 000
	1-4 days a week	30	27	37 800
	Monthly	23	23	32 200
	Rarely	15	13	18 200
	Never	7	9	12 600
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	18 200
	5-6 days a week	10	6	8 400
	1-4 days a week	22	18	25 200
	Monthly	10	9	12 600
	Rarely	11	12	16 800
	Never	31	41	57 400
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	66	92 400
	5-6 days a week	9	9	12 600
	1-4 days a week	19	12	16 800
	Monthly	11	6	8 400
	Rarely	12	4	5 600
	Never	3	2	2 800
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	67 200
	5-6 days a week	12	12	16 800
	1-4 days a week	22	21	29 400
	Monthly	11	7	9 800
	Rarely	12	7	9 800
	Never	7	5	7 000
	Can not say	0	1	1 400

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	32	44 800
	5-6 days a week	7	9	12 600
	1-4 days a week	16	18	25 200
	Monthly	13	10	14 000
	Rarely	26	22	30 800
	Never	16	9	12 600
	Can not say	1	1	1 400

The frequency of listening: Programs of commercial radio channels	Daily	16	19	26 600
	5-6 days a week	10	8	11 200
	1-4 days a week	21	19	26 600
	Monthly	14	14	19 600
	Rarely	21	21	29 400
	Never	16	19	26 600
	Can not say	1	1	1 400

The frequency of listening: Podcasts	Daily	4	2	2 800
	5-6 days a week	3	3	4 200
	1-4 days a week	9	4	5 600
	Monthly	13	8	11 200
	Rarely	28	30	42 000
	Never	41	50	70 000
	Can not say	2	3	4 200

User frequency and following: Social media	Daily	57	47	65 800
	5-6 days a week	7	8	11 200
	1-4 days a week	8	10	14 000
	Monthly	3	3	4 200
	Rarely	6	6	8 400
	Never	19	24	33 600
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	5	7 000
	5-6 days a week	5	3	4 200
	1-4 days a week	11	5	7 000
	Monthly	8	7	9 800
	Rarely	22	26	36 400
	Never	40	53	74 200
	Can not say	1	1	1 400

User frequency: Instant messaging	Daily	68	57	79 800
	5-6 days a week	9	11	15 400
	1-4 days a week	10	13	18 200
	Monthly	3	4	5 600
	Rarely	3	4	5 600
	Never	8	11	15 400
	Can not say	0	1	1 400

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	74	103 600
	No	41	26	36 400
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	12	16 800
	No	90	86	120 400
	Can not say	2	2	2 800

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	60	84 000
	No	52	40	56 000
	Can not say	2	1	1 400

I tend to buy single copy magazines	Yes	17	18	25 200
	No	81	79	110 600
	Can not say	2	2	2 800

PUUTTUU	PUUTTUU	13	16	22 400
	PUUTTUU	5	4	5 600
	PUUTTUU	7	7	9 800
	PUUTTUU	15	15	21 000
	PUUTTUU	8	6	8 400
	PUUTTUU	7	4	5 600
	PUUTTUU	10	7	9 800
	PUUTTUU	6	4	5 600
	PUUTTUU	9	9	12 600
	PUUTTUU	9	10	14 000
	PUUTTUU	4	4	5 600
	PUUTTUU	5	4	5 600
	PUUTTUU	13	14	19 600
	PUUTTUU	8	10	14 000
	PUUTTUU	13	12	16 800
	PUUTTUU	7	8	11 200
	PUUTTUU	8	8	11 200
	PUUTTUU	3	3	4 200
	PUUTTUU	56	58	81 200
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	55	77 000
	PUUTTUU	40	42	58 800
	PUUTTUU	2	2	2 800

PUUTTUU	PUUTTUU	87	91	127 400
	PUUTTUU	11	8	11 200
	PUUTTUU	1	1	1 400

PUUTTUU	PUUTTUU	73	79	110 600
	PUUTTUU	25	18	25 200
	PUUTTUU	2	2	2 800

PUUTTUU	PUUTTUU	81	83	116 200
	PUUTTUU	18	15	21 000
	PUUTTUU	2	2	2 800

PUUTTUU	PUUTTUU	57	56	78 400
	PUUTTUU	41	42	58 800
	PUUTTUU	1	1	1 400

PUUTTUU	PUUTTUU	30	27	37 800
	PUUTTUU	63	65	91 000
	PUUTTUU	7	7	9 800

PUUTTUU	PUUTTUU	84	90	126 000
	PUUTTUU	15	9	12 600
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	40	56 000
	PUUTTUU	57	57	79 800
	PUUTTUU	2	3	4 200

PUUTTUU	PUUTTUU	86	88	123 200
	PUUTTUU	14	12	16 800
	PUUTTUU	1	1	1 400

PUUTTUU	PUUTTUU	30	27	37 800
	PUUTTUU	65	70	98 000
	PUUTTUU	5	4	5 600

PUUTTUU	PUUTTUU	39	40	56 000
	PUUTTUU	60	59	82 600
	PUUTTUU	1	2	2 800

PUUTTUU	PUUTTUU	67	72	100 800
	PUUTTUU	30	24	33 600
	PUUTTUU	3	5	7 000

PUUTTUU	PUUTTUU	67	75	105 000
	PUUTTUU	31	23	32 200
	PUUTTUU	3	2	2 800

PUUTTUU	PUUTTUU	67	67	93 800
	PUUTTUU	30	30	42 000
	PUUTTUU	2	3	4 200

Meidän Mökki magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Meidän Mökki Readers %	Meidän Mökki Amount of readers
Attitude towards advertising: Newspapers	Positive	77	82	114 800
	Can not say	4	3	4 200
	Negative	18	16	22 400

Attitude towards advertising: Magazines	Positive	77	80	112 000
	Can not say	5	4	5 600
	Negative	19	16	22 400

Attitude towards advertising: Free and local newspapers	Positive	82	87	121 800
	Can not say	5	4	5 600
	Negative	13	9	12 600

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	51	71 400
	Can not say	8	12	16 800
	Negative	37	36	50 400

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	36	50 400
	Can not say	12	19	26 600
	Negative	47	45	63 000

Attitude towards advertising: Blogs	Positive	30	24	33 600
	Can not say	27	36	50 400
	Negative	41	40	56 000

Attitude towards advertising: Newsletters to email	Positive	19	22	30 800
	Can not say	2	2	2 800
	Negative	79	75	105 000

Attitude towards advertising: Other websites	Positive	43	40	56 000
	Can not say	10	13	18 200
	Negative	46	46	64 400

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	58	81 200
	Can not say	3	3	4 200
	Negative	40	39	54 600

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	39	54 600
	Can not say	6	7	9 800
	Negative	53	53	74 200

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	106 400
	Can not say	4	3	4 200
	Negative	28	21	29 400

Attitude towards advertising: Out-of-home advertising	Positive	66	64	89 600
	Can not say	6	6	8 400
	Negative	29	31	43 400

Meidän Mökki magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Meidän Mökki Readers %	Meidän Mökki Amount of readers
I relax and get inspired by magazines	Agree	77	83	116 200
	Disagree	15	11	15 400
	Can not say	7	5	7 000

I experience pampering moments with magazines	Agree	50	58	81 200
	Disagree	39	33	46 200
	Can not say	10	9	12 600

A professional magazine keeps me up to date on professional matters	Agree	70	73	102 200
	Disagree	17	13	18 200
	Can not say	12	14	19 600

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	120 400
	Disagree	10	7	9 800
	Can not say	9	7	9 800

Finnish magazines offer reliable comparisons and tests	Agree	68	74	103 600
	Disagree	18	13	18 200
	Can not say	14	13	18 200

Finnish magazines offer reliable product recommendations	Agree	64	68	95 200
	Disagree	21	19	26 600
	Can not say	15	13	18 200

Finnish magazines are of high quality	Agree	81	88	123 200
	Disagree	12	8	11 200
	Can not say	7	4	5 600

I follow important magazines on social media	Agree	32	31	43 400
	Disagree	60	60	84 000
	Can not say	8	9	12 600

I read important magazines from cover to cover	Agree	52	63	88 200
	Disagree	43	33	46 200
	Can not say	5	4	5 600

Ads are part of the content of the magazine	Agree	64	66	92 400
	Disagree	31	30	42 000
	Can not say	5	4	5 600

Ads in magazines make new things familiar	Agree	67	70	98 000
	Disagree	28	25	35 000
	Can not say	6	4	5 600

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	56	78 400
	Disagree	42	41	57 400
	Can not say	6	4	5 600

I have purchased products based on the ad in magazine	Agree	46	52	72 800
	Disagree	49	45	63 000
	Can not say	6	4	5 600

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	62	86 800
	Disagree	35	34	47 600
	Can not say	4	4	5 600

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	40	56 000
	Disagree	55	53	74 200
	Can not say	6	7	9 800

I rely on product recommendations from bloggers and tubers	Agree	21	12	16 800
	Disagree	66	69	96 600
	Can not say	14	19	26 600

Meidän Mökki magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Meidän Mökki Readers %	Meidän Mökki Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	18	25 200
	Newspapers	14	22	30 800
	Magazine websites	7	8	11 200
	Newspaper websites	7	8	11 200
	Blogs	2	0	0
	Social media	12	8	11 200
	Other websites	42	39	54 600
	Television	10	10	14 000
	Radio	1	1	1 400
	Direct mail	10	14	19 600
	None of the above	40	38	53 200

Information sources, consumer electronics and information technology	Print magazines	15	19	26 600
	Newspapers	19	31	43 400
	Magazine websites	10	8	11 200
	Newspaper websites	9	11	15 400
	Blogs	5	1	1 400
	Social media	23	15	21 000
	Other websites	50	41	57 400
	Television	17	19	26 600
	Radio	3	2	2 800
	Direct mail	36	45	63 000
	None of the above	16	15	21 000

Information sources, beauty care and cosmetics	Print magazines	18	26	36 400
	Newspapers	8	16	22 400
	Magazine websites	9	9	12 600
	Newspaper websites	5	6	8 400
	Blogs	8	4	5 600
	Social media	25	15	21 000
	Other websites	16	15	21 000
	Television	12	17	23 800
	Radio	2	2	2 800
	Direct mail	16	24	33 600
	None of the above	47	40	56 000

Information sources, travel	Print magazines	17	25	35 000
	Newspapers	15	23	32 200
	Magazine websites	10	11	15 400
	Newspaper websites	9	9	12 600
	Blogs	10	6	8 400
	Social media	31	23	32 200
	Other websites	48	48	67 200
	Television	16	20	28 000
	Radio	3	2	2 800
	Direct mail	10	14	19 600
	None of the above	29	23	32 200

Information sources, style and fashion	Print magazines	24	34	47 600
	Newspapers	14	19	26 600
	Magazine websites	12	11	15 400
	Newspaper websites	7	8	11 200
	Blogs	9	4	5 600
	Social media	32	20	28 000
	Other websites	34	29	40 600
	Television	17	19	26 600
	Radio	1	1	1 400
	Direct mail	25	35	49 000
	None of the above	30	27	37 800

Information sources, building and renovating	Print magazines	20	29	40 600
	Newspapers	16	24	33 600
	Magazine websites	9	10	14 000
	Newspaper websites	7	9	12 600
	Blogs	6	3	4 200
	Social media	20	14	19 600
	Other websites	33	31	43 400
	Television	18	24	33 600
	Radio	2	1	1 400
	Direct mail	28	37	51 800
	None of the above	32	28	39 200

Information sources, food, cooking and baking	Print magazines	37	48	67 200
	Newspapers	28	39	54 600
	Magazine websites	20	17	23 800
	Newspaper websites	17	17	23 800
	Blogs	14	8	11 200
	Social media	38	27	37 800
	Other websites	34	30	42 000
	Television	28	33	46 200
	Radio	6	4	5 600
	Direct mail	26	32	44 800
	None of the above	13	10	14 000

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	15 400
	Newspapers	12	19	26 600
	Magazine websites	3	4	5 600
	Newspaper websites	5	6	8 400
	Blogs	1	1	1 400
	Social media	10	7	9 800
	Other websites	24	25	35 000
	Television	11	15	21 000
	Radio	2	1	1 400
	Direct mail	17	27	37 800
	None of the above	52	41	57 400

Information sources, decorating and furniture purchases	Print magazines	24	33	46 200
	Newspapers	16	27	37 800
	Magazine websites	11	12	16 800
	Newspaper websites	7	9	12 600
	Blogs	8	4	5 600
	Social media	26	17	23 800
	Other websites	31	28	39 200
	Television	18	20	28 000
	Radio	1	2	2 800
	Direct mail	30	39	54 600
	None of the above	27	23	32 200

Information sources, saving and investing	Print magazines	9	11	15 400
	Newspapers	10	15	21 000
	Magazine websites	6	6	8 400
	Newspaper websites	9	8	11 200
	Blogs	6	3	4 200
	Social media	16	8	11 200
	Other websites	30	25	35 000
	Television	6	8	11 200
	Radio	3	3	4 200
	Direct mail	3	4	5 600
	None of the above	49	52	72 800

Information sources, health and wellbeing products / services	Print magazines	14	21	29 400
	Newspapers	15	22	30 800
	Magazine websites	7	7	9 800
	Newspaper websites	6	7	9 800
	Blogs	5	3	4 200
	Social media	21	16	22 400
	Other websites	37	34	47 600
	Television	12	14	19 600
	Radio	2	2	2 800
	Direct mail	17	22	30 800
	None of the above	38	34	47 600

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	22 400
	Newspapers	19	28	39 200
	Magazine websites	7	6	8 400
	Newspaper websites	8	8	11 200
	Blogs	5	3	4 200
	Social media	22	14	19 600
	Other websites	41	33	46 200
	Television	13	14	19 600
	Radio	1	1	1 400
	Direct mail	31	41	57 400
	None of the above	29	28	39 200

Meidän Mökki magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Meidän Mökki Readers %	Meidän Mökki Amount of readers
PUUTTUU	Cars, motor vehicles	26	28	39 200
	Well-being and health	53	63	88 200
	Charity work	14	13	18 200
	Self development	32	27	37 800
	PUUTTUU	15	12	16 800
	PUUTTUU	17	21	29 400
	PUUTTUU	16	13	18 200
	PUUTTUU	27	27	37 800
	PUUTTUU	55	55	77 000
	PUUTTUU	34	39	54 600
	PUUTTUU	32	27	37 800
	PUUTTUU	26	29	40 600
	PUUTTUU	53	65	91 000
	PUUTTUU	10	10	14 000
	PUUTTUU	22	20	28 000
	PUUTTUU	35	31	43 400
	PUUTTUU	30	62	86 800
	PUUTTUU	56	61	85 400
	PUUTTUU	16	4	5 600
	PUUTTUU	40	38	53 200
	PUUTTUU	33	48	67 200
	PUUTTUU	39	60	84 000
	PUUTTUU	40	40	56 000
	PUUTTUU	40	38	53 200
	PUUTTUU	23	23	32 200
	PUUTTUU	31	47	65 800
	PUUTTUU	36	34	47 600
	PUUTTUU	36	36	50 400
	PUUTTUU	46	43	60 200
	PUUTTUU	11	15	21 000
	PUUTTUU	23	14	19 600
	PUUTTUU	33	36	50 400
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	41	57 400
	Repair and construction products	40	43	60 200
	Domestic appliances	39	43	60 200
	Electronics or IT products	50	42	58 800
	Cars	18	16	22 400
	Clothing and footwear	82	83	116 200
	Eyeglasses, contact lenses or sunglasses	35	41	57 400
	Sports clothing, footwear or equipment	60	55	77 000
	Saving or investing products or services	26	24	33 600
	Cosmetics and beauty products	45	47	65 800
	Mobile phones	31	30	42 000
	Travels	37	37	51 800
	Products and services for health and well-being	58	60	84 000
	None of the above	2	2	2 800

Intentions to purchase within 12 months	Furniture and furnishings	29	25	35 000
	Repair and construction products	36	39	54 600
	Domestic appliances	20	17	23 800
	Electronics or IT products	28	20	28 000
	Cars	14	10	14 000
	Clothing and footwear	65	62	86 800
	Eyeglasses, contact lenses or sunglasses	27	32	44 800
	Sports clothing, footwear or equipment	43	39	54 600
	Saving or investing products or services	22	19	26 600
	Cosmetics and beauty products	36	36	50 400
	Mobile phones	16	13	18 200
	Travels	41	39	54 600
	Products and services for health and well-being	46	49	68 600
	None of the above	7	5	7 000

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	2 800
	Buying an apartment	11	8	11 200
	Home renovation	29	30	42 000
	Buying a car	25	21	29 400
	Buying a boat	3	3	4 200
	None of these	50	53	74 200

Will consider switching over the next 12 months	Bank	7	5	7 000
	Insurance company	10	7	9 800
	electric company	18	17	23 800
	Internet Connection	8	8	11 200
	Phone-subscription	12	12	16 800
	None of the above	47	50	70 000
	Can not say	19	20	28 000

Use of extra money	Magazines, books, movies	17	15	21 000
	Eating, drinking, partying in a restaurant	32	22	30 800
	Exercises and sports equipment	26	21	29 400
	Cultural events (eg. concerts, theater, festivals)	33	35	49 000
	Renovation, interior design	25	30	42 000
	Health services and personal well-being	21	28	39 200
	Travel	40	43	60 200
	Consumer electronics and IT equipment, mobile phones	16	9	12 600
	Clothes, shoes and bags	23	17	23 800
	Home services (cleaning and other housekeeping services)	6	7	9 800
	Car, boat, motorcycle	13	11	15 400
	Cosmetics and beauty care	10	8	11 200
	Saving, investing	46	42	58 800
	Other	8	7	9 800
	There is no extra money left after mandatory expenses	8	8	11 200
	Can not say	3	3	4 200
Planning on buying/doing in the next 12 months

Meidän Mökki magazine's reader profile / Source NRS 2023

Meidän Mökki

Advertisement sales

Contact info

Circulation or copies

Readership

Online audience

Average weekly reach Source: FIAM

Average weekly pageviews Source: FIAM

Timetable

Advertisement rates

2/1

2/1

1/1

1/1

1/1

1/1 takakansi

1/2

1/2

1/3

1/3

1/4

1/4

1/4

Technical data

Printing house

Technical info / material

Readers: 140 000 / KMT 2023 Download magazine graphs (PDF)

Hei! Oletko tyytyväinen Mediakortit.fi-sivustoon?