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Meidän Mökki

Meidän Mökki is the largest Finnish brand of recreational housing. This warm-hearted companion of a holiday-home owner is a diverse and practical guide to recreational housing and encourages and instructs the readers in all procurements of recreational housing. The reader: Finnish holiday-home owners and those interested in cabin life, active cabin enthusiasts who are willing to invest more than average in purchases related to recreational housing.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-mokki Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-meidan-mokki-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email meidanmokki@a-lehdet.fi
Päätoimittaja Kari-Otso Nevaluoma

Circulation or copies

Issues per year 12

Readership

Readership 141 000
Total reach 0
How many times read 2.1
Minutes of reading 49 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 21.12.2020 Thema: Saunas, sauna stoves, garden pavings, renting a cottage
2 11.02.2021 20.01.2021 Thema: Kitchens, insurance, cottage sales and brokerage
3 11.03.2021 17.02.2021 Thema: Greenhouses and conservatories, heat pumps, fishing
4 08.04.2021 15.03.2021 Thema: Summer kitchens, cultivating and fertilising useful plants, lawns and artificial grass
5 06.05.2021 14.04.2021 Thema: Renovation extra, painting ideas, interior design
6 10.06.2021 19.05.2021 Thema: Terraces and terrace furniture, boating, piers
7 15.07.2021 17.06.2021 Thema: Ventilation, heating
8 12.08.2021 21.07.2021 Thema: Construction extra, new cottage models, WC solutions, water systems
9 16.09.2021 25.08.2021 Thema: Energy conservation, fireplaces, outdoor and garden lighting
10 21.10.2021 29.09.2021 Thema: Lighting and decorating ideas for the cottage
11 - 12 25.11.2021 03.11.2021 Thema: Big Christmas issue, gift ideas, saunas

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 9600 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 10560 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 4800 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 5280 €

1/1

Position: Back cover

Size including margin: 217 x 280 mm

4-colour price 5280 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3360 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3360 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 2880 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 2880 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2520 €

1/4

Position: Not specified

Size including margin: 217 x 70 mm

4-colour price 2520 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2520 €

Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 4 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 141 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Meidän Mökki
Readers %
Meidän Mökki
Amount of readers
SexWomen515983 190
Men494157 810
Age15-24 y1322 820
25-34 y1434 230
35-44 y14811 280
45-54 y141723 970
55-64 y162535 250
65+ y294462 040
Gender + ageFemale 15-29 years1022 820
Female 30-49 years141115 510
Female 50+ years284664 860
Male 15-29 years1022 820
Male 30-49 years1468 460
Male 50+ years243346 530
Household positionLives at home with parents722 820
Lives alone272636 660
Lives with spouse374766 270
Lives with spouse and children232231 020
Single parent222 820
Other322 820
ProfessionTop Management434 230
white-collar worker, higher-level151216 920
White-collar worker131521 150
Worker10811 280
Farmer111 410
Other entrepreneur334 230
Pensioner314766 270
Student, pupil1222 820
Homewife, home dad100
Unemployed322 820
Other445 640
No answer322 820
EducationElementary school679 870
Secondary school7811 280
Vocational293853 580
High school13912 690
University of Applied Sciences181622 560
University252129 610
Something else211 410
Size of the household1 pers282636 660
2 pers395070 500
3 pers141115 510
4 pers12811 280
5+ pers757 050
Household income (gross)Below 20 000 € /y131014 100
20 000 - 35 000 € /y212433 840
35 001 - 50 000 € /y202231 020
50 001 - 85 000 € /y212129 610
85 001 - 100 000 € /y679 870
Over 100 000 € /y668 460
Don't want to tell679 870
Can't say / No answer722 820
Decision-maker in grocery purchasesYes9494132 540
Don't know657 050
Can not say111 410
HousingApartment343042 300
Row house or semi-detached house171622 560
Detached house444766 270
Farm468 460
Something else100
Can not say000
Ownership of housingOwner-occupied residence7485119 850
Rented residence221216 920
Right of residence apartment234 230
Something else111 410
Can not say100
Cottage or holiday home in regular useYes415070 500
No584969 090
Can not say111 410
Number of cars in householdOne car464969 090
Two cars303346 530
Three or more cars10912 690
No car14912 690
Advertising ban at the door / mailboxYes241419 740
No7686121 260
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504664 860
Temporarily absent (= time off from work, care or study, maternity leave)111 410
Retired314766 270
Unemployed / laid off322 820
Schoolboy or student1222 820
Housewife or father100
In the military or performing civilian service000
Other111 410
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232231 020
No252332 430
Can't say / No answer515577 550
Health services used in the householdPublic health services8587122 670
Employer - funded health care services494360 630
Private, self-funded healthcare services384563 450
Private health insurance services211723 970
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191622 560
Turku or Tampere868 460
Oulu434 230
70 000 - 150 000 inhabitants town131318 330
Urban municipality272738 070
Conurbation161825 380
Countryside131723 970
Pets in householdCat171521 150
Dog262535 250
Some other pet545 640
No pets606287 420
Family with kidsYes312332 430
No6977108 570
Use of glasses or contact lensesYes6882115 620
No321825 380
How often different content is read
The frequency of reading: Print magazinesDaily153143 710
5-6 days a week4811 280
1-4 days a week283650 760
Monthly251723 970
Rarely21811 280
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily202332 430
5-6 days a week557 050
1-4 days a week192028 200
Monthly161318 330
Rarely252535 250
Never131419 740
Can not say111 410
The frequency of reading: Print newspapers or afternoon papersDaily345070 500
5-6 days a week557 050
1-4 days a week232636 660
Monthly14811 280
Rarely191014 100
Never511 410
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535374 730
5-6 days a week10811 280
1-4 days a week171521 150
Monthly657 050
Rarely91014 100
Never5811 280
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6912 690
5-6 days a week5811 280
1-4 days a week425070 500
Monthly181419 740
Rarely201419 740
Never845 640
Can not say111 410
The frequency of watching: Free online TV servicesDaily171825 380
5-6 days a week101014 100
1-4 days a week313042 300
Monthly201723 970
Rarely151622 560
Never6811 280
Can not say111 410
The frequency of watching: Pay TV and streaming servicesDaily151115 510
5-6 days a week1068 460
1-4 days a week191521 150
Monthly9912 690
Rarely111115 510
Never354867 680
Can not say122 820
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486794 470
5-6 days a week10912 690
1-4 days a week191419 740
Monthly1145 640
Rarely1045 640
Never311 410
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385171 910
5-6 days a week131318 330
1-4 days a week231825 380
Monthly957 050
Rarely1079 870
Never768 460
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243650 760
5-6 days a week7811 280
1-4 days a week171825 380
Monthly111014 100
Rarely261926 790
Never14811 280
Can not say111 410
The frequency of listening: Programs of commercial radio channelsDaily181622 560
5-6 days a week101115 510
1-4 days a week232231 020
Monthly131115 510
Rarely201926 790
Never161926 790
Can not say111 410
The frequency of listening: PodcastsDaily311 410
5-6 days a week211 410
1-4 days a week945 640
Monthly12811 280
Rarely262433 840
Never445678 960
Can not say457 050
User frequency and following: Social mediaDaily564766 270
5-6 days a week679 870
1-4 days a week9912 690
Monthly334 230
Rarely568 460
Never192738 070
Can not say011 410
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1157 050
5-6 days a week534 230
1-4 days a week1168 460
Monthly879 870
Rarely242636 660
Never405374 730
Can not say111 410
User frequency: Instant messaging Daily645171 910
5-6 days a week101419 740
1-4 days a week101318 330
Monthly445 640
Rarely345 640
Never91318 330
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5972101 520
No402839 480
Can not say100
I tend to buy tabloidsYes91318 330
No8986121 260
Can not say111 410
A paid Finnish magazine is subscribed to my household (print or digital)Yes506084 600
No493954 990
Can not say200
I tend to buy single copy magazinesYes182433 840
No8075105 750
Can not say222 820

Meidän Mökki magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.