Finnish Magazine Rate Cards

Meidän Talo

Meidän Talo is the go-to media for family home residents; it helps interior decorators, gardeners, builders and renovators to make smart choices. Meidän Talo offers its readers both useful information and inspiring ideas on how to make their life in a detached house even better. The reader: Residents and builders of detached houses as well as men and women dreaming of their own house who see living in and maintaining a detached house as their shared hobby.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-talo Follow us :

You're looking at rate card information for the year 2023. Switch to year 2024.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	A-lehdet Oy
Phone	09 75 961
Email	yritysasiakkaat@a-lehdet.fi
Contact person	Mediamyynti A-lehdet yritysasiakkaat@a-lehdet.fi
Www	https://www.a-lehdet.fi/artikkelit/mainosta-meidan-talo-lehdessa

Contact info

Publisher	A-lehdet Oy
Visiting address	Risto Rytin tie 33 Helsinki
Phone	09 759 61
Magazine's email	meidantalo@a-lehdet.fi
Päätoimittaja	Jenny Brandt

Circulation or copies

Issues per year	12

Readership

Readership	92 000
Total reach	0
How many times read	1.9
Minutes of reading	48 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.meillakotona.fi

Average weekly reach Source: FIAM

August 2023

388 064

1.56 %

July 2023

382 115

4.11 %

June 2023

367 038

3.02 %

May 2023

356 267

7.69 %

April 2023

330 838

8.27 %

March 2023

305 570

12.11 %

February 2023

272 564

-5.53 %

January 2023

288 530

-7.62 %

December 2022

312 314

3.22 %

November 2022

302 557

1.18 %

October 2022

299 038

-1.83 %

September 2022

304 597

1.93 %

Average weekly pageviews Source: FIAM

August 2023

1 198 391

3.95 %

July 2023

1 152 858

5.66 %

June 2023

1 091 148

-5.48 %

May 2023

1 154 382

10.03 %

April 2023

1 049 138

10.01 %

March 2023

953 684

13.09 %

February 2023

843 271

-8.17 %

January 2023

918 284

-11.8 %

December 2022

1 041 089

11.48 %

November 2022

933 861

2.39 %

October 2022

912 038

-0.05 %

September 2022

912 491

-3.94 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	18.01.2023		22.12.2022		Thema: Small important spaces. Toilet, hallway and dressing room.
2	15.02.2023		23.01.2023		Thema: Kitchen extra. Kitchen surface materials. Pipe renovation.
3	15.03.2023		20.02.2023		Thema: New surfaces. Wallpaper, paint, floors. Fixing the roof.
4	12.04.2023		17.03.2023		Thema: Fixing up gardens and patios. Outdoor hot tubs. Home cooling.
5	10.05.2023		14.04.2023		Thema: Outdoor kitchens and BBQ. Outdoor furniture. Gardeners tools.
6	07.06.2023		11.05.2023		Thema: Summertime painting projects. Garden surfaces. Lawn care.
7 - 8	05.07.2023		09.06.2023		Thema: Housing fair. Building with wood. Rain garden.
9	23.08.2023		31.07.2023		Thema: Habitare fair and new products of the autumn. Garden lighting.
10	27.09.2023		04.09.2023		Thema: Home lighting. Fireplaces. Childrens rooms.
11	25.10.2023		02.10.2023		Thema: Building extra. New house packages.
12	29.11.2023		06.11.2023		Thema: Bathroom and sauna. Sounds and acoustics.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 10054 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 11062 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 5040 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 5544 €

1/1

Position: 3. Cover

Size including margin: 217 x 280 mm

4-colour price 5544 €

1/1 takakansi

Position: Back cover

Size including margin: 217 x 250 mm

4-colour price 5544 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3518 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3518 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 3019 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 3019 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2636 €

1/4

Position: Not specified

Size including margin: 220 x 70 mm

4-colour price 2636 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2636 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	217 x 280 mm
Bleed mm	5 mm
Number of colums	4
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Kroonpress AS , Viro

Technical info / material

Ad material delivery
Technical data

Readers: 92 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Meidän Talo Readers %	Meidän Talo Amount of readers
Readership (KMT 2023)	92 000
Total reach	0
Sex	Women	51	51	46 920
Sex	Men	49	49	45 080

Native language	Finnish	95	97	89 240
Native language	Swedish	5	3	2 760

Age	15-24 y	13	2	1 840
	25-34 y	14	3	2 760
	35-44 y	14	9	8 280
	45-54 y	14	18	16 560
	55-64 y	16	25	23 000
	65+ y	29	42	38 640

Gender + age	Female 15-29 years	10	2	1 840
	Female 30-49 years	14	10	9 200
	Female 50+ years	28	40	36 800
	Male 15-29 years	10	1	920
	Male 30-49 years	14	9	8 280
	Male 50+ years	24	39	35 880

Household position	Lives at home with parents	7	2	1 840
	Lives alone	28	19	17 480
	Lives with spouse	37	50	46 000
	Lives with spouse and children	24	24	22 080
	Single parent	2	2	1 840
	Other	3	2	1 840

Grandchildren under 18 years of age	Yes	21	32	29 440
	No	38	54	49 680
	No answer (under 45 year olds)	41	14	12 880

Profession	Top Management	4	5	4 600
	white-collar worker, higher-level	16	14	12 880
	White-collar worker	12	13	11 960
	Worker	10	9	8 280
	Farmer	1	1	920
	Other entrepreneur	3	4	3 680
	Pensioner	31	44	40 480
	Student, pupil	11	2	1 840
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 840
	Other	6	4	3 680
	No answer	3	1	920

Education	Elementary school	5	8	7 360
	Secondary school	7	7	6 440
	Vocational	28	34	31 280
	High school	14	11	10 120
	University of Applied Sciences	19	17	15 640
	University	27	21	19 320
	Something else	2	2	1 840

Size of the household	1 pers	28	20	18 400
	2 pers	38	51	46 920
	3 pers	14	14	12 880
	4 pers	12	9	8 280
	5+ pers	7	6	5 520

Household income (gross)	Below 20 000 € /y	11	5	4 600
	20 000 - 35 000 € /y	19	17	15 640
	35 001 - 50 000 € /y	20	21	19 320
	50 001 - 85 000 € /y	22	27	24 840
	85 001 - 100 000 € /y	7	9	8 280
	Over 100 000 € /y	9	10	9 200
	Don't want to tell	5	8	7 360
	Can't say / No answer	7	3	2 760

Decision-maker in grocery purchases	Yes	93	93	85 560
	Don't know	7	7	6 440
	Can not say	1	1	920

Housing	Apartment	32	19	17 480
	Row house or semi-detached house	15	14	12 880
	Detached house	47	61	56 120
	Farm	4	5	4 600
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	87	80 040
	Rented residence	20	11	10 120
	Right of residence apartment	2	2	1 840
	Something else	1	1	920
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	48	44 160
	No	59	52	47 840
	Can not say	1	1	920

Using AdBlocker or similar application	Yes	19	9	8 280
	No	76	86	79 120
	Can not say	5	5	4 600

Number of cars in household	One car	45	43	39 560
	Two cars	32	40	36 800
	Three or more cars	10	10	9 200
	No car	14	6	5 520

PUUTTUU	PUUTTUU	22	29	26 680
	PUUTTUU	67	66	60 720
	PUUTTUU	4	3	2 760
	PUUTTUU	8	8	7 360
	PUUTTUU	2	1	920
	PUUTTUU	8	6	5 520
	PUUTTUU	5	6	5 520

Advertising ban at the door / mailbox	Yes	24	12	11 040
	No	76	88	80 960
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	51	46 920
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	920
	Retired	31	44	40 480
	Unemployed / laid off	2	2	1 840
	Schoolboy or student	11	2	1 840
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	920
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	25	23 000
	No	25	25	23 000
	Can't say / No answer	50	51	46 920

Health services used in the household	Public health services	85	87	80 040
	Employer - funded health care services	49	47	43 240
	Private, self-funded healthcare services	39	44	40 480
	Private health insurance services	22	20	18 400
	No health care	1	0	0
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	12	11 040
	Turku or Tampere	8	5	4 600
	Oulu	4	2	1 840
	70 000 - 150 000 inhabitants town	13	14	12 880
	Urban municipality	27	31	28 520
	Conurbation	16	23	21 160
	Countryside	13	13	11 960

Pets in household	Cat	17	18	16 560
	Dog	26	26	23 920
	Some other pet	5	5	4 600
	No pets	59	58	53 360

Family with kids	Yes	32	26	23 920
Family with kids	No	68	74	68 080

Use of glasses or contact lenses	Yes	67	79	72 680
Use of glasses or contact lenses	No	33	21	19 320
How often different content is read
The frequency of reading: Print magazines	Daily	15	31	28 520
	5-6 days a week	4	7	6 440
	1-4 days a week	26	38	34 960
	Monthly	24	15	13 800
	Rarely	23	8	7 360
	Never	7	1	920
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	27	24 840
	5-6 days a week	5	5	4 600
	1-4 days a week	19	14	12 880
	Monthly	15	20	18 400
	Rarely	24	20	18 400
	Never	14	14	12 880
	Can not say	1	0	0

The frequency of reading: Print newspapers or afternoon papers	Daily	30	49	45 080
	5-6 days a week	4	4	3 680
	1-4 days a week	23	27	24 840
	Monthly	13	10	9 200
	Rarely	21	7	6 440
	Never	7	3	2 760
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	55	50 600
	5-6 days a week	9	9	8 280
	1-4 days a week	16	12	11 040
	Monthly	6	7	6 440
	Rarely	9	8	7 360
	Never	6	9	8 280
	Can not say	0	1	920

The frequency of reading: Free and free delivery newspapers	Daily	5	8	7 360
	5-6 days a week	4	5	4 600
	1-4 days a week	44	53	48 760
	Monthly	17	16	14 720
	Rarely	20	13	11 960
	Never	9	4	3 680
	Can not say	1	1	920

The frequency of watching: Free online TV services	Daily	15	16	14 720
	5-6 days a week	9	9	8 280
	1-4 days a week	30	26	23 920
	Monthly	23	22	20 240
	Rarely	15	17	15 640
	Never	7	9	8 280
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	13	11 960
	5-6 days a week	10	7	6 440
	1-4 days a week	22	19	17 480
	Monthly	10	9	8 280
	Rarely	11	13	11 960
	Never	31	38	34 960
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	62	57 040
	5-6 days a week	9	11	10 120
	1-4 days a week	19	14	12 880
	Monthly	11	7	6 440
	Rarely	12	5	4 600
	Never	3	2	1 840
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	49	45 080
	5-6 days a week	12	12	11 040
	1-4 days a week	22	20	18 400
	Monthly	11	6	5 520
	Rarely	12	7	6 440
	Never	7	6	5 520
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	30	27 600
	5-6 days a week	7	8	7 360
	1-4 days a week	16	17	15 640
	Monthly	13	11	10 120
	Rarely	26	23	21 160
	Never	16	10	9 200
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	21	19 320
	5-6 days a week	10	9	8 280
	1-4 days a week	21	21	19 320
	Monthly	14	12	11 040
	Rarely	21	22	20 240
	Never	16	15	13 800
	Can not say	1	1	920

The frequency of listening: Podcasts	Daily	4	2	1 840
	5-6 days a week	3	2	1 840
	1-4 days a week	9	5	4 600
	Monthly	13	8	7 360
	Rarely	28	32	29 440
	Never	41	48	44 160
	Can not say	2	2	1 840

User frequency and following: Social media	Daily	57	48	44 160
	5-6 days a week	7	8	7 360
	1-4 days a week	8	9	8 280
	Monthly	3	3	2 760
	Rarely	6	6	5 520
	Never	19	26	23 920
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	5	4 600
	5-6 days a week	5	3	2 760
	1-4 days a week	11	6	5 520
	Monthly	8	6	5 520
	Rarely	22	28	25 760
	Never	40	51	46 920
	Can not say	1	1	920

User frequency: Instant messaging	Daily	68	58	53 360
	5-6 days a week	9	10	9 200
	1-4 days a week	10	13	11 960
	Monthly	3	5	4 600
	Rarely	3	3	2 760
	Never	8	11	10 120
	Can not say	0	1	920

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	72	66 240
	No	41	28	25 760
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	14	12 880
	No	90	84	77 280
	Can not say	2	2	1 840

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	54 280
	No	52	40	36 800
	Can not say	2	1	920

I tend to buy single copy magazines	Yes	17	23	21 160
	No	81	75	69 000
	Can not say	2	2	1 840

PUUTTUU	PUUTTUU	13	15	13 800
	PUUTTUU	5	4	3 680
	PUUTTUU	7	6	5 520
	PUUTTUU	15	15	13 800
	PUUTTUU	8	7	6 440
	PUUTTUU	7	5	4 600
	PUUTTUU	10	9	8 280
	PUUTTUU	6	4	3 680
	PUUTTUU	9	8	7 360
	PUUTTUU	9	10	9 200
	PUUTTUU	4	5	4 600
	PUUTTUU	5	4	3 680
	PUUTTUU	13	12	11 040
	PUUTTUU	8	9	8 280
	PUUTTUU	13	12	11 040
	PUUTTUU	7	7	6 440
	PUUTTUU	8	7	6 440
	PUUTTUU	3	2	1 840
	PUUTTUU	56	58	53 360
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	56	51 520
	PUUTTUU	40	42	38 640
	PUUTTUU	2	2	1 840

PUUTTUU	PUUTTUU	87	91	83 720
	PUUTTUU	11	8	7 360
	PUUTTUU	1	1	920

PUUTTUU	PUUTTUU	73	77	70 840
	PUUTTUU	25	21	19 320
	PUUTTUU	2	2	1 840

PUUTTUU	PUUTTUU	81	84	77 280
	PUUTTUU	18	15	13 800
	PUUTTUU	2	2	1 840

PUUTTUU	PUUTTUU	57	56	51 520
	PUUTTUU	41	43	39 560
	PUUTTUU	1	2	1 840

PUUTTUU	PUUTTUU	30	30	27 600
	PUUTTUU	63	63	57 960
	PUUTTUU	7	7	6 440

PUUTTUU	PUUTTUU	84	90	82 800
	PUUTTUU	15	9	8 280
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	43	39 560
	PUUTTUU	57	54	49 680
	PUUTTUU	2	2	1 840

PUUTTUU	PUUTTUU	86	87	80 040
	PUUTTUU	14	12	11 040
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	26	23 920
	PUUTTUU	65	70	64 400
	PUUTTUU	5	4	3 680

PUUTTUU	PUUTTUU	39	41	37 720
	PUUTTUU	60	57	52 440
	PUUTTUU	1	1	920

PUUTTUU	PUUTTUU	67	71	65 320
	PUUTTUU	30	24	22 080
	PUUTTUU	3	4	3 680

PUUTTUU	PUUTTUU	67	70	64 400
	PUUTTUU	31	27	24 840
	PUUTTUU	3	2	1 840

PUUTTUU	PUUTTUU	67	69	63 480
	PUUTTUU	30	27	24 840
	PUUTTUU	2	3	2 760

Meidän Talo magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Meidän Talo Readers %	Meidän Talo Amount of readers
Attitude towards advertising: Newspapers	Positive	77	83	76 360
	Can not say	4	3	2 760
	Negative	18	15	13 800

Attitude towards advertising: Magazines	Positive	77	81	74 520
	Can not say	5	3	2 760
	Negative	19	16	14 720

Attitude towards advertising: Free and local newspapers	Positive	82	87	80 040
	Can not say	5	4	3 680
	Negative	13	10	9 200

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	56	51 520
	Can not say	8	9	8 280
	Negative	37	35	32 200

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	36 800
	Can not say	12	16	14 720
	Negative	47	43	39 560

Attitude towards advertising: Blogs	Positive	30	27	24 840
	Can not say	27	32	29 440
	Negative	41	42	38 640

Attitude towards advertising: Newsletters to email	Positive	19	21	19 320
	Can not say	2	2	1 840
	Negative	79	77	70 840

Attitude towards advertising: Other websites	Positive	43	44	40 480
	Can not say	10	11	10 120
	Negative	46	46	42 320

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	52 440
	Can not say	3	2	1 840
	Negative	40	42	38 640

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	40	36 800
	Can not say	6	6	5 520
	Negative	53	54	49 680

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	76	69 920
	Can not say	4	2	1 840
	Negative	28	21	19 320

Attitude towards advertising: Out-of-home advertising	Positive	66	64	58 880
	Can not say	6	5	4 600
	Negative	29	30	27 600

Meidän Talo magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Meidän Talo Readers %	Meidän Talo Amount of readers
I relax and get inspired by magazines	Agree	77	84	77 280
	Disagree	15	12	11 040
	Can not say	7	4	3 680

I experience pampering moments with magazines	Agree	50	57	52 440
	Disagree	39	34	31 280
	Can not say	10	8	7 360

A professional magazine keeps me up to date on professional matters	Agree	70	76	69 920
	Disagree	17	13	11 960
	Can not say	12	10	9 200

The industry specialty magazine provides information on my hobbies and interests	Agree	81	85	78 200
	Disagree	10	8	7 360
	Can not say	9	6	5 520

Finnish magazines offer reliable comparisons and tests	Agree	68	75	69 000
	Disagree	18	14	12 880
	Can not say	14	11	10 120

Finnish magazines offer reliable product recommendations	Agree	64	70	64 400
	Disagree	21	19	17 480
	Can not say	15	11	10 120

Finnish magazines are of high quality	Agree	81	88	80 960
	Disagree	12	9	8 280
	Can not say	7	3	2 760

I follow important magazines on social media	Agree	32	31	28 520
	Disagree	60	62	57 040
	Can not say	8	7	6 440

I read important magazines from cover to cover	Agree	52	65	59 800
	Disagree	43	32	29 440
	Can not say	5	3	2 760

Ads are part of the content of the magazine	Agree	64	66	60 720
	Disagree	31	30	27 600
	Can not say	5	4	3 680

Ads in magazines make new things familiar	Agree	67	72	66 240
	Disagree	28	24	22 080
	Can not say	6	4	3 680

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	57	52 440
	Disagree	42	39	35 880
	Can not say	6	4	3 680

I have purchased products based on the ad in magazine	Agree	46	51	46 920
	Disagree	49	46	42 320
	Can not say	6	4	3 680

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	64	58 880
	Disagree	35	33	30 360
	Can not say	4	4	3 680

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	42	38 640
	Disagree	55	52	47 840
	Can not say	6	6	5 520

I rely on product recommendations from bloggers and tubers	Agree	21	12	11 040
	Disagree	66	70	64 400
	Can not say	14	18	16 560

Meidän Talo magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Meidän Talo Readers %	Meidän Talo Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	19	17 480
	Newspapers	14	21	19 320
	Magazine websites	7	7	6 440
	Newspaper websites	7	8	7 360
	Blogs	2	1	920
	Social media	12	7	6 440
	Other websites	42	45	41 400
	Television	10	11	10 120
	Radio	1	1	920
	Direct mail	10	13	11 960
	None of the above	40	32	29 440

Information sources, consumer electronics and information technology	Print magazines	15	21	19 320
	Newspapers	19	29	26 680
	Magazine websites	10	8	7 360
	Newspaper websites	9	9	8 280
	Blogs	5	2	1 840
	Social media	23	16	14 720
	Other websites	50	45	41 400
	Television	17	20	18 400
	Radio	3	2	1 840
	Direct mail	36	46	42 320
	None of the above	16	14	12 880

Information sources, beauty care and cosmetics	Print magazines	18	25	23 000
	Newspapers	8	12	11 040
	Magazine websites	9	8	7 360
	Newspaper websites	5	5	4 600
	Blogs	8	3	2 760
	Social media	25	16	14 720
	Other websites	16	14	12 880
	Television	12	16	14 720
	Radio	2	2	1 840
	Direct mail	16	22	20 240
	None of the above	47	43	39 560

Information sources, travel	Print magazines	17	25	23 000
	Newspapers	15	19	17 480
	Magazine websites	10	9	8 280
	Newspaper websites	9	8	7 360
	Blogs	10	6	5 520
	Social media	31	23	21 160
	Other websites	48	48	44 160
	Television	16	21	19 320
	Radio	3	3	2 760
	Direct mail	10	13	11 960
	None of the above	29	26	23 920

Information sources, style and fashion	Print magazines	24	34	31 280
	Newspapers	14	20	18 400
	Magazine websites	12	11	10 120
	Newspaper websites	7	7	6 440
	Blogs	9	5	4 600
	Social media	32	22	20 240
	Other websites	34	32	29 440
	Television	17	20	18 400
	Radio	1	2	1 840
	Direct mail	25	34	31 280
	None of the above	30	26	23 920

Information sources, building and renovating	Print magazines	20	30	27 600
	Newspapers	16	23	21 160
	Magazine websites	9	10	9 200
	Newspaper websites	7	8	7 360
	Blogs	6	3	2 760
	Social media	20	17	15 640
	Other websites	33	33	30 360
	Television	18	20	18 400
	Radio	2	2	1 840
	Direct mail	28	38	34 960
	None of the above	32	26	23 920

Information sources, food, cooking and baking	Print magazines	37	47	43 240
	Newspapers	28	38	34 960
	Magazine websites	20	16	14 720
	Newspaper websites	17	18	16 560
	Blogs	14	8	7 360
	Social media	38	28	25 760
	Other websites	34	31	28 520
	Television	28	33	30 360
	Radio	6	6	5 520
	Direct mail	26	33	30 360
	None of the above	13	11	10 120

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	10 120
	Newspapers	12	17	15 640
	Magazine websites	3	3	2 760
	Newspaper websites	5	7	6 440
	Blogs	1	1	920
	Social media	10	8	7 360
	Other websites	24	29	26 680
	Television	11	14	12 880
	Radio	2	1	920
	Direct mail	17	25	23 000
	None of the above	52	41	37 720

Information sources, decorating and furniture purchases	Print magazines	24	33	30 360
	Newspapers	16	24	22 080
	Magazine websites	11	11	10 120
	Newspaper websites	7	8	7 360
	Blogs	8	4	3 680
	Social media	26	19	17 480
	Other websites	31	29	26 680
	Television	18	21	19 320
	Radio	1	2	1 840
	Direct mail	30	39	35 880
	None of the above	27	23	21 160

Information sources, saving and investing	Print magazines	9	10	9 200
	Newspapers	10	14	12 880
	Magazine websites	6	5	4 600
	Newspaper websites	9	8	7 360
	Blogs	6	2	1 840
	Social media	16	9	8 280
	Other websites	30	27	24 840
	Television	6	7	6 440
	Radio	3	3	2 760
	Direct mail	3	5	4 600
	None of the above	49	51	46 920

Information sources, health and wellbeing products / services	Print magazines	14	20	18 400
	Newspapers	15	20	18 400
	Magazine websites	7	7	6 440
	Newspaper websites	6	6	5 520
	Blogs	5	3	2 760
	Social media	21	15	13 800
	Other websites	37	36	33 120
	Television	12	13	11 960
	Radio	2	1	920
	Direct mail	17	22	20 240
	None of the above	38	34	31 280

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	18	16 560
	Newspapers	19	28	25 760
	Magazine websites	7	7	6 440
	Newspaper websites	8	8	7 360
	Blogs	5	2	1 840
	Social media	22	14	12 880
	Other websites	41	37	34 040
	Television	13	15	13 800
	Radio	1	1	920
	Direct mail	31	40	36 800
	None of the above	29	26	23 920

Meidän Talo magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Meidän Talo Readers %	Meidän Talo Amount of readers
PUUTTUU	Cars, motor vehicles	26	33	30 360
	Well-being and health	53	59	54 280
	Charity work	14	15	13 800
	Self development	32	31	28 520
	PUUTTUU	15	12	11 040
	PUUTTUU	17	18	16 560
	PUUTTUU	16	11	10 120
	PUUTTUU	27	31	28 520
	PUUTTUU	55	59	54 280
	PUUTTUU	34	35	32 200
	PUUTTUU	32	31	28 520
	PUUTTUU	26	32	29 440
	PUUTTUU	53	57	52 440
	PUUTTUU	10	8	7 360
	PUUTTUU	22	18	16 560
	PUUTTUU	35	29	26 680
	PUUTTUU	30	42	38 640
	PUUTTUU	56	65	59 800
	PUUTTUU	16	4	3 680
	PUUTTUU	40	40	36 800
	PUUTTUU	33	49	45 080
	PUUTTUU	39	67	61 640
	PUUTTUU	40	37	34 040
	PUUTTUU	40	38	34 960
	PUUTTUU	23	21	19 320
	PUUTTUU	31	47	43 240
	PUUTTUU	36	35	32 200
	PUUTTUU	36	34	31 280
	PUUTTUU	46	45	41 400
	PUUTTUU	11	14	12 880
	PUUTTUU	23	17	15 640
	PUUTTUU	33	36	33 120
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	42	38 640
	Repair and construction products	40	45	41 400
	Domestic appliances	39	42	38 640
	Electronics or IT products	50	43	39 560
	Cars	18	18	16 560
	Clothing and footwear	82	84	77 280
	Eyeglasses, contact lenses or sunglasses	35	39	35 880
	Sports clothing, footwear or equipment	60	55	50 600
	Saving or investing products or services	26	24	22 080
	Cosmetics and beauty products	45	44	40 480
	Mobile phones	31	30	27 600
	Travels	37	34	31 280
	Products and services for health and well-being	58	58	53 360
	None of the above	2	3	2 760

Intentions to purchase within 12 months	Furniture and furnishings	29	26	23 920
	Repair and construction products	36	44	40 480
	Domestic appliances	20	18	16 560
	Electronics or IT products	28	22	20 240
	Cars	14	12	11 040
	Clothing and footwear	65	64	58 880
	Eyeglasses, contact lenses or sunglasses	27	28	25 760
	Sports clothing, footwear or equipment	43	40	36 800
	Saving or investing products or services	22	19	17 480
	Cosmetics and beauty products	36	34	31 280
	Mobile phones	16	13	11 960
	Travels	41	38	34 960
	Products and services for health and well-being	46	46	42 320
	None of the above	7	6	5 520

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	1 840
	Buying an apartment	11	8	7 360
	Home renovation	29	31	28 520
	Buying a car	25	25	23 000
	Buying a boat	3	3	2 760
	None of these	50	51	46 920

Will consider switching over the next 12 months	Bank	7	6	5 520
	Insurance company	10	7	6 440
	electric company	18	18	16 560
	Internet Connection	8	8	7 360
	Phone-subscription	12	13	11 960
	None of the above	47	49	45 080
	Can not say	19	22	20 240

Use of extra money	Magazines, books, movies	17	15	13 800
	Eating, drinking, partying in a restaurant	32	24	22 080
	Exercises and sports equipment	26	21	19 320
	Cultural events (eg. concerts, theater, festivals)	33	32	29 440
	Renovation, interior design	25	30	27 600
	Health services and personal well-being	21	25	23 000
	Travel	40	44	40 480
	Consumer electronics and IT equipment, mobile phones	16	9	8 280
	Clothes, shoes and bags	23	18	16 560
	Home services (cleaning and other housekeeping services)	6	6	5 520
	Car, boat, motorcycle	13	14	12 880
	Cosmetics and beauty care	10	8	7 360
	Saving, investing	46	43	39 560
	Other	8	8	7 360
	There is no extra money left after mandatory expenses	8	8	7 360
	Can not say	3	3	2 760
Planning on buying/doing in the next 12 months

Meidän Talo magazine's reader profile / Source NRS 2023

Meidän Talo

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Readers: 92 000 / KMT 2023 Download magazine graphs (PDF)

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