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Meidän Talo

Meidän Talo is the go-to media for family home residents; it helps interior decorators, gardeners, builders and renovators to make smart choices. Meidän Talo offers its readers both useful information and inspiring ideas on how to make their life in a detached house even better. The reader: Residents and builders of detached houses as well as men and women dreaming of their own house who see living in and maintaining a detached house as their shared hobby.

Magazine's website: https://www.meillakotona.fi/lehdet/meidan-talo Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales A-lehdet Oy
Phone 09 75 961
Email yritysasiakkaat@a-lehdet.fi
Contact person Marika Jauhiainen
050 414 4380
050 414 4380
marika.jauhiainen@a-lehdet.fi
Www https://www.a-lehdet.fi/artikkelit/mainosta-meidan-talo-lehdessa

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Magazine's email meidantalo@a-lehdet.fi
Päätoimittaja Jenny Brandt

Circulation or copies

Issues per year 12

Readership

Readership 119 000
Total reach 0
How many times read 1.8
Minutes of reading 39 min
Sources NRS 2021

Online audience

Magazine's website http://www.meillakotona.fi

Monthly total unique visitors Source: FIAM – Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
974 225
8.07 %
November 2019
901 501
0.89 %
October 2019
893 551
-3.2 %
September 2019
923 098
-3.96 %
August 2019
961 179
0.61 %
July 2019
955 368
-1.68 %
June 2019
971 717
-5.12 %
May 2019
1 024 102
7.65 %
April 2019
951 342
9.26 %
March 2019
870 680
14.08 %
February 2019
763 242
-8.51 %
January 2019
834 260
-12.95 %

Monthly page views Source: Comscore MMX MP (PC 6+/Mobile 15+)

December 2019
5 237 000
24.9 %
November 2019
4 193 000
2.22 %
October 2019
4 102 000
-2.05 %
September 2019
4 188 000
-3.75 %
August 2019
4 351 000
4.34 %
July 2019
4 170 000
-0.69 %
June 2019
4 199 000
-10.18 %
May 2019
4 675 000
13.8 %
April 2019
4 108 000
11.57 %
March 2019
3 682 000
18.05 %
February 2019
3 119 000
-6.92 %
January 2019
3 351 000
-17.71 %

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 21.01.2021 28.12.2020 Thema: SPRING DOUBLE: Kitchens and appliances. Home safety.
2 25.02.2021 03.02.2021 Thema: Spring renovations. Wallpapers, paints, floors, etc.
3 25.03.2021 03.03.2021 Thema: Eco issue. Heat pumps. Responsible picks for home renovators.
4 22.04.2021 31.03.2021 Thema: SPECIAL ISSUE: Terraces and gardens.
5 27.05.2021 05.05.2021 Thema: Summer renovations, painting indoors and in the garden.
6 - 7 30.06.2021 08.06.2021 Thema: Housing Fair. Housing trends.
8 12.08.2021 21.07.2021 Thema: Lighting. Saunas and hot tubs. Fireplaces.
9 09.09.2021 18.08.2021 Thema: SPECIAL ISSUE: Habitare, new products this autumn.
10 07.10.2021 15.09.2021 Thema: Construction extra: house packages and tip for builders.
11 04.11.2021 13.10.2021 Thema: Bathroom. Technical solutions for the home.
12 02.12.2021 10.11.2021 Thema: Old houses.

Advertisement rates

2/1

Position: Not specified

Size including margin: 434 x 280 mm

4-colour price 9575 €

2/1

Position: First spread

Size including margin: 434 x 280 mm

4-colour price 10535 €

1/1

Position: Not specified

Size including margin: 217 x 280 mm

4-colour price 4800 €

1/1

Position: 2. Cover

Size including margin: 217 x 280 mm

4-colour price 5280 €

1/1

Position: Back cover

Size including margin: 217 x 280 mm

4-colour price 5280 €

1/2

Position: Not specified

Size including margin: 106 x 280 mm

4-colour price 3350 €

1/2

Position: Not specified

Size including margin: 217 x 137 mm

4-colour price 3350 €

1/3

Position: Not specified

Size including margin: 72 x 280 mm

4-colour price 2875 €

1/3

Position: Not specified

Size including margin: 217 x 93 mm

4-colour price 2875 €

1/4

Position: Not specified

Size including margin: 54 x 280 mm

4-colour price 2510 €

1/4

Position: Not specified

Size including margin: 220 x 70 mm

4-colour price 2510 €

1/4

Position: Not specified

Size including margin: 88 x 120 mm

4-colour price 2510 €

Info about inserts

Technical data

Size mm 217 x 280 mm
Bleed mm 5 mm
Number of colums 4
Printing process Offset
Binding Saddle-stitching

Printing house

Printer Deviz Print , Venäjä

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen aineisto: takakannen aineistossa tulee huomioida 30mm korkea blanko tila koko kannen leveydeltä, osoitetulostusta varten.

Readers: 119 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Meidän Talo
Readers %
Meidän Talo
Amount of readers
SexWomen514958 310
Men495160 690
Age15-24 y1311 190
25-34 y1444 760
35-44 y1489 520
45-54 y141720 230
55-64 y162630 940
65+ y294452 360
Gender + ageFemale 15-29 years1011 190
Female 30-49 years14910 710
Female 50+ years283845 220
Male 15-29 years1022 380
Male 30-49 years14910 710
Male 50+ years244148 790
Household positionLives at home with parents711 190
Lives alone272226 180
Lives with spouse374755 930
Lives with spouse and children232428 560
Single parent233 570
Other322 380
ProfessionTop Management433 570
white-collar worker, higher-level151214 280
White-collar worker131315 470
Worker10910 710
Farmer111 190
Other entrepreneur344 760
Pensioner314755 930
Student, pupil1222 380
Homewife, home dad100
Unemployed333 570
Other444 760
No answer322 380
EducationElementary school678 330
Secondary school767 140
Vocational294047 600
High school1389 520
University of Applied Sciences181720 230
University251922 610
Something else222 380
Size of the household1 pers282226 180
2 pers395160 690
3 pers141214 280
4 pers121011 900
5+ pers755 950
Household income (gross)Below 20 000 € /y1389 520
20 000 - 35 000 € /y212529 750
35 001 - 50 000 € /y202428 560
50 001 - 85 000 € /y212327 370
85 001 - 100 000 € /y678 330
Over 100 000 € /y655 950
Don't want to tell667 140
Can't say / No answer722 380
Decision-maker in grocery purchasesYes9494111 860
Don't know667 140
Can not say111 190
HousingApartment342529 750
Row house or semi-detached house171517 850
Detached house445464 260
Farm455 950
Something else111 190
Can not say000
Ownership of housingOwner-occupied residence7487103 530
Rented residence221113 090
Right of residence apartment222 380
Something else111 190
Can not say100
Cottage or holiday home in regular useYes414857 120
No585160 690
Can not say111 190
Number of cars in householdOne car464654 740
Two cars303642 840
Three or more cars101113 090
No car1478 330
Advertising ban at the door / mailboxYes241315 470
No7687103 530
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504654 740
Temporarily absent (= time off from work, care or study, maternity leave)111 190
Retired314755 930
Unemployed / laid off333 570
Schoolboy or student1222 380
Housewife or father100
In the military or performing civilian service000
Other111 190
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232226 180
No252327 370
Can't say / No answer515565 450
Health services used in the householdPublic health services8586102 340
Employer - funded health care services494351 170
Private, self-funded healthcare services384452 360
Private health insurance services211922 610
No health care100
Can not say111 190
Type of municipality (7 class)Greater Helsinki191011 900
Turku or Tampere844 760
Oulu433 570
70 000 - 150 000 inhabitants town131416 660
Urban municipality273035 700
Conurbation162226 180
Countryside131720 230
Pets in householdCat171619 040
Dog262630 940
Some other pet555 950
No pets606172 590
Family with kidsYes312630 940
No697488 060
Use of glasses or contact lensesYes688398 770
No321720 230
How often different content is read
The frequency of reading: Print magazinesDaily152630 940
5-6 days a week478 330
1-4 days a week283946 410
Monthly252023 800
Rarely2167 140
Never500
Can not say000
The frequency of reading: Magazine content in digital formatDaily201821 420
5-6 days a week555 950
1-4 days a week192124 990
Monthly161922 610
Rarely252327 370
Never131214 280
Can not say111 190
The frequency of reading: Print newspapers or afternoon papersDaily345464 260
5-6 days a week555 950
1-4 days a week232529 750
Monthly1489 520
Rarely1967 140
Never522 380
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535666 640
5-6 days a week1067 140
1-4 days a week172023 800
Monthly655 950
Rarely989 520
Never555 950
Can not say011 190
The frequency of reading: Free and free delivery newspapersDaily6910 710
5-6 days a week589 520
1-4 days a week425363 070
Monthly181416 660
Rarely201315 470
Never833 570
Can not say111 190
The frequency of watching: Free online TV servicesDaily171922 610
5-6 days a week101011 900
1-4 days a week313339 270
Monthly201619 040
Rarely151416 660
Never678 330
Can not say111 190
The frequency of watching: Pay TV and streaming servicesDaily151315 470
5-6 days a week1078 330
1-4 days a week191720 230
Monthly989 520
Rarely111011 900
Never354452 360
Can not say111 190
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486779 730
5-6 days a week101011 900
1-4 days a week191315 470
Monthly1144 760
Rarely1044 760
Never311 190
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385059 500
5-6 days a week131517 850
1-4 days a week231922 610
Monthly967 140
Rarely1055 950
Never767 140
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243642 840
5-6 days a week7910 710
1-4 days a week171922 610
Monthly111011 900
Rarely261821 420
Never1489 520
Can not say111 190
The frequency of listening: Programs of commercial radio channelsDaily182023 800
5-6 days a week101113 090
1-4 days a week232327 370
Monthly131315 470
Rarely201821 420
Never161517 850
Can not say111 190
The frequency of listening: PodcastsDaily311 190
5-6 days a week211 190
1-4 days a week955 950
Monthly121011 900
Rarely262529 750
Never445261 880
Can not say455 950
User frequency and following: Social mediaDaily564857 120
5-6 days a week678 330
1-4 days a week989 520
Monthly333 570
Rarely578 330
Never192630 940
Can not say011 190
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1144 760
5-6 days a week533 570
1-4 days a week1167 140
Monthly889 520
Rarely242529 750
Never405160 690
Can not say122 380
User frequency: Instant messaging Daily645059 500
5-6 days a week101315 470
1-4 days a week101416 660
Monthly444 760
Rarely333 570
Never91517 850
Can not say111 190
A paid Finnish newspaper is subscribed to my household (print or digital)Yes597285 680
No402833 320
Can not say100
I tend to buy tabloidsYes91315 470
No8986102 340
Can not say111 190
A paid Finnish magazine is subscribed to my household (print or digital)Yes506172 590
No493845 220
Can not say211 190
I tend to buy single copy magazinesYes182428 560
No807589 250
Can not say222 380

Meidän Talo magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.