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Metsälehti

Journal of Forestry

Magazine's website: https://www.metsalehti.fi/ Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Tapio Palvelut Oy
Phone 3154 9800
Fax 3154 9879
Email etunimi.sukunimi@metsalehti.fi
Contact person Tuomo Vuorinen
050 436 9700
050 436 9700
tuomo.vuorinen@metsalehti.fi
Www https://www.metsalehti.fi/mediamyynti/

Contact info

Publisher Tapio Palvelut Oy
Visiting address Maistraatinportti 4 A
00240 Helsinki
Phone 3154 9800
Magazine's email firstname.lastname@metsalehti.fi
Päätoimittaja Eliisa Kallioniemi
Toimitussihteeri Eero Sala

Circulation or copies

Circulation 31764 / LT2020
Copies 34000
Issues per year 15

Readership

Readership 166 000
Total reach 193 000
How many times read 1.9
Minutes of reading 41 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 04.01.2021
3 11.02.2021 29.01.2021
4 25.02.2021 12.02.2021
6 25.03.2021 12.03.2021
7 08.04.2021 26.03.2021
9 06.05.2021 23.04.2021
10 20.05.2021 07.05.2021
12 17.06.2021 04.06.2021
13 01.07.2021 18.06.2021
15 26.08.2021 13.08.2021
16 09.09.2021 27.08.2021
18 07.10.2021 24.09.2021
19 21.10.2021 08.10.2021
21 18.11.2021 05.11.2021
22 02.12.2021 19.11.2021

Advertisement rates

2/1

Position: 3. Spread

Size including margin: 525x385 mm

4-colour price 6375 €

Erikoishinnat: Taitteen leveys 20 mm.

1/1

Position: Not specified

Size including margin: 265x385 mm

b&w price 3030 €

4-colour price 4075 €

Takakansi

Position: Back cover

Size including margin: 265x385 mm

4-colour price 4285 €

1/2

Position: Not specified

Size including margin: 114 x 333 mm

4-colour price 2875 €

1/2

Position: Not specified

Size including margin: 236x162,5 mm

4-colour price 2875 €

etusivu yläbanneri

Position: 1. Cover

Size excluding margin: 220 x 20 mm

4-colour price 695 €

Erikoishinnat: 220x20

etusivu alakulma

Position: 1. Cover

Size excluding margin: 50 x 80 mm

4-colour price 550 €

Erikoishinnat: 50x80

Info about inserts

Technical data

Size mm 260 x 380 mm
Printing area mm 260 x 380 mm
Bleed mm 5 mm
Number of colums 5
Column width 44 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Paperi: 55 g erikoissanomalehtipaperi

Readers: 166 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Metsälehti
Readers %
Metsälehti
Amount of readers
SexWomen513456 440
Men4966109 560
Age15-24 y1334 980
25-34 y1469 960
35-44 y14813 280
45-54 y141219 920
55-64 y162033 200
65+ y295184 660
Gender + ageFemale 15-29 years1011 660
Female 30-49 years1446 640
Female 50+ years282846 480
Male 15-29 years1046 640
Male 30-49 years141321 580
Male 50+ years245083 000
Household positionLives at home with parents734 980
Lives alone272134 860
Lives with spouse375286 320
Lives with spouse and children232134 860
Single parent211 660
Other323 320
ProfessionTop Management434 980
white-collar worker, higher-level151016 600
White-collar worker13711 620
Worker10813 280
Farmer146 640
Other entrepreneur358 300
Pensioner315489 640
Student, pupil1223 320
Homewife, home dad100
Unemployed323 320
Other434 980
No answer311 660
EducationElementary school6914 940
Secondary school7711 620
Vocational293558 100
High school13711 620
University of Applied Sciences181524 900
University252439 840
Something else223 320
Size of the household1 pers282134 860
2 pers395591 300
3 pers141118 260
4 pers12813 280
5+ pers758 300
Household income (gross)Below 20 000 € /y1369 960
20 000 - 35 000 € /y212541 500
35 001 - 50 000 € /y202541 500
50 001 - 85 000 € /y212338 180
85 001 - 100 000 € /y669 960
Over 100 000 € /y6711 620
Don't want to tell669 960
Can't say / No answer723 320
Decision-maker in grocery purchasesYes9492152 720
Don't know6711 620
Can not say111 660
HousingApartment342236 520
Row house or semi-detached house171524 900
Detached house445387 980
Farm4914 940
Something else111 660
Can not say000
Ownership of housingOwner-occupied residence7488146 080
Rented residence22914 940
Right of residence apartment211 660
Something else111 660
Can not say100
Cottage or holiday home in regular useYes415489 640
No584473 040
Can not say123 320
Number of cars in householdOne car464676 360
Two cars303659 760
Three or more cars101219 920
No car1469 960
Advertising ban at the door / mailboxYes241321 580
No7687144 420
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504168 060
Temporarily absent (= time off from work, care or study, maternity leave)100
Retired315489 640
Unemployed / laid off323 320
Schoolboy or student1223 320
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232338 180
No251728 220
Can't say / No answer516099 600
Health services used in the householdPublic health services8586142 760
Employer - funded health care services493659 760
Private, self-funded healthcare services384574 700
Private health insurance services211728 220
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki19711 620
Turku or Tampere834 980
Oulu434 980
70 000 - 150 000 inhabitants town131118 260
Urban municipality272541 500
Conurbation162541 500
Countryside132541 500
Pets in householdCat171626 560
Dog262541 500
Some other pet546 640
No pets6063104 580
Family with kidsYes312338 180
No6977127 820
Use of glasses or contact lensesYes6879131 140
No322134 860
How often different content is read
The frequency of reading: Print magazinesDaily152541 500
5-6 days a week41016 600
1-4 days a week283761 420
Monthly251829 880
Rarely21813 280
Never511 660
Can not say000
The frequency of reading: Magazine content in digital formatDaily201728 220
5-6 days a week558 300
1-4 days a week192033 200
Monthly161829 880
Rarely252439 840
Never131423 240
Can not say123 320
The frequency of reading: Print newspapers or afternoon papersDaily345997 940
5-6 days a week5813 280
1-4 days a week232033 200
Monthly1458 300
Rarely19711 620
Never511 660
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily535387 980
5-6 days a week10813 280
1-4 days a week171626 560
Monthly669 960
Rarely9914 940
Never5711 620
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6711 620
5-6 days a week5813 280
1-4 days a week425083 000
Monthly181321 580
Rarely201829 880
Never858 300
Can not say111 660
The frequency of watching: Free online TV servicesDaily171829 880
5-6 days a week10813 280
1-4 days a week313049 800
Monthly201931 540
Rarely151626 560
Never6813 280
Can not say111 660
The frequency of watching: Pay TV and streaming servicesDaily151321 580
5-6 days a week1069 960
1-4 days a week191321 580
Monthly9813 280
Rarely111016 600
Never354879 680
Can not say123 320
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4867111 220
5-6 days a week10914 940
1-4 days a week191219 920
Monthly1158 300
Rarely1046 640
Never334 980
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384981 340
5-6 days a week131423 240
1-4 days a week231829 880
Monthly958 300
Rarely10711 620
Never7711 620
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243761 420
5-6 days a week7813 280
1-4 days a week172033 200
Monthly11813 280
Rarely261829 880
Never1469 960
Can not say111 660
The frequency of listening: Programs of commercial radio channelsDaily181728 220
5-6 days a week101219 920
1-4 days a week232134 860
Monthly131118 260
Rarely202033 200
Never161728 220
Can not say123 320
The frequency of listening: PodcastsDaily311 660
5-6 days a week211 660
1-4 days a week958 300
Monthly12813 280
Rarely262541 500
Never445489 640
Can not say469 960
User frequency and following: Social mediaDaily564168 060
5-6 days a week658 300
1-4 days a week91118 260
Monthly346 640
Rarely51016 600
Never192948 140
Can not say011 660
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1158 300
5-6 days a week523 320
1-4 days a week1169 960
Monthly8813 280
Rarely242541 500
Never405286 320
Can not say123 320
User frequency: Instant messaging Daily644981 340
5-6 days a week101219 920
1-4 days a week101423 240
Monthly469 960
Rarely346 640
Never91423 240
Can not say111 660
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5977127 820
No402338 180
Can not say100
I tend to buy tabloidsYes91118 260
No8988146 080
Can not say111 660
A paid Finnish magazine is subscribed to my household (print or digital)Yes5066109 560
No493354 780
Can not say200
I tend to buy single copy magazinesYes181728 220
No8082136 120
Can not say223 320

Metsälehti magazine's reader profile / Source NRS 2021

Terms of delivery

1. Maksuehdot:
14 päivää netto

2. Viivästyskorko:
Korkolain mukainen.

3. Mainostoimistopalkkio:
Media- ja mainostoimistoalennus -15%.

4. Alennukset:
Sopimuksen mukaan.

5. Reklamaatiot:
Kirjallisena 7 vrk lehden ilmestymisestä tai tarkoitetusta julkaisuajankohdasta.

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FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.