Finnish Magazine Rate Cards

Metsälehti

Metsälehti is a specialist magazine for forest owners and those interested in forests. The magazine contains a wide range of articles, tests and background information relating to forest ownership, timber trade, forest management and forestry in general. The core of our online presence is in Forestry News, which we publish every weekday. Our website also holds a lively discussion forum, Metsämaa forest estate service, and up-to-date timber prices.

Magazine's website: https://www.metsalehti.fi/ Follow us :

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts
Terms of delivery

Advertisement sales

Advertisement sales	Tapio Palvelut Oy
Phone	3154 9800
Fax	3154 9879
Email	etunimi.sukunimi@metsalehti.fi
Contact person	Tuomo Vuorinen 050 436 9700 tuomo.vuorinen@metsalehti.fi
Www	https://www.metsalehti.fi/mediamyynti/

Contact info

Publisher	Tapio Palvelut Oy
Visiting address	Maistraatinportti 4 A 00240 Helsinki
Phone	3154 9800
Magazine's email	firstname.lastname@metsalehti.fi
Toimitussihteeri	Eero Sala
Päätoimittaja	Petri Koskinen

Circulation or copies

Circulation	30431 / LT2022
Copies	34000
Issues per year	15

Readership

Readership	165 000
Total reach	206 000
How many times read	1.9
Minutes of reading	51 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	19.01.2024		05.01.2024
3	16.02.2024		02.02.2024
4	01.03.2024		16.02.2024
6	28.03.2024		15.03.2024
7	12.04.2024		28.03.2024
9	10.05.2024		26.04.2024
10	24.05.2024		10.05.2024
12	20.06.2024		11.06.2024
13	05.07.2024		20.06.2024
15	30.08.2024		16.08.2024
16	13.09.2024		30.08.2024
18	11.10.2024		27.09.2024
19	25.10.2024		11.10.2024
21	22.11.2024		08.11.2024
22	05.12.2024		22.11.2024

Advertisement rates

Etusivun kansi

Position: 1. Cover

Size including margin: 265 x 365 mm

4-colour price 6665 €

Erikoishinnat: 260 x 360

Takakansi

Position: Back cover

Size including margin: 265 x 365 mm

4-colour price 4500 €

Erikoishinnat: 260 x 360

2/1

Position: 3. Spread

Size including margin: 525 x 365 mm

4-colour price 6695 €

Erikoishinnat: Sisämarginaali 17 mm

1/1

Position: Not specified

Size including margin: 265 x 365 mm

b&w price 3030 €

4-colour price 4280 €

Erikoishinnat: 260 x 360

1/2 pysty

Position: Not specified

Size excluding margin: 130 x 360 mm

4-colour price 3020 €

Erikoishinnat: 130 x 360

1/2 vaaka

Position: Not specified

Size excluding margin: 260 x 180 mm

4-colour price 3020 €

Erikoishinnat: 260 x 180

1/4 vaaka

Position: Not specified

Size including margin: 265 x 95 mm

4-colour price 1510 €

Erikoishinnat: 260 x 90

1/4 pysty

Position: Not specified

Size including margin: 135 x 185 mm

4-colour price 1510 €

Erikoishinnat: 130 x 180

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	260 x 380 mm
New size mm	260 x 360 mm
Printing area mm	260 x 360 mm
Bleed mm	5 mm
Number of colums	5
Column width	40 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	Sanoma Manu Oy, Tampere , Paino

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi - Paperi: 55 g erikoissanomalehtipaperi

Readers: 165 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Metsälehti Readers %	Metsälehti Amount of readers
Readership (KMT 2023)	165 000
Total reach	206 000
Sex	Women	51	31	51 150
Sex	Men	49	69	113 850

Native language	Finnish	95	98	161 700
Native language	Swedish	5	2	3 300

Age	15-24 y	13	4	6 600
	25-34 y	14	9	14 850
	35-44 y	14	10	16 500
	45-54 y	14	13	21 450
	55-64 y	16	22	36 300
	65+ y	29	41	67 650

Gender + age	Female 15-29 years	10	2	3 300
	Female 30-49 years	14	4	6 600
	Female 50+ years	28	25	41 250
	Male 15-29 years	10	7	11 550
	Male 30-49 years	14	16	26 400
	Male 50+ years	24	45	74 250

Household position	Lives at home with parents	7	3	4 950
	Lives alone	28	22	36 300
	Lives with spouse	37	49	80 850
	Lives with spouse and children	24	21	34 650
	Single parent	2	2	3 300
	Other	3	3	4 950

Grandchildren under 18 years of age	Yes	21	30	49 500
	No	38	47	77 550
	No answer (under 45 year olds)	41	23	37 950

Profession	Top Management	4	3	4 950
	white-collar worker, higher-level	16	12	19 800
	White-collar worker	12	8	13 200
	Worker	10	12	19 800
	Farmer	1	5	8 250
	Other entrepreneur	3	6	9 900
	Pensioner	31	43	70 950
	Student, pupil	11	4	6 600
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 300
	Other	6	4	6 600
	No answer	3	2	3 300

Education	Elementary school	5	8	13 200
	Secondary school	7	6	9 900
	Vocational	28	36	59 400
	High school	14	9	14 850
	University of Applied Sciences	19	19	31 350
	University	27	21	34 650
	Something else	2	1	1 650

Size of the household	1 pers	28	23	37 950
	2 pers	38	50	82 500
	3 pers	14	13	21 450
	4 pers	12	8	13 200
	5+ pers	7	6	9 900

Household income (gross)	Below 20 000 € /y	11	9	14 850
	20 000 - 35 000 € /y	19	21	34 650
	35 001 - 50 000 € /y	20	25	41 250
	50 001 - 85 000 € /y	22	22	36 300
	85 001 - 100 000 € /y	7	7	11 550
	Over 100 000 € /y	9	8	13 200
	Don't want to tell	5	5	8 250
	Can't say / No answer	7	3	4 950

Decision-maker in grocery purchases	Yes	93	90	148 500
	Don't know	7	9	14 850
	Can not say	1	1	1 650

Housing	Apartment	32	16	26 400
	Row house or semi-detached house	15	11	18 150
	Detached house	47	62	102 300
	Farm	4	10	16 500
	Something else	1	1	1 650
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	140 250
	Rented residence	20	10	16 500
	Right of residence apartment	2	2	3 300
	Something else	1	1	1 650
	Can not say	1	1	1 650

Cottage or holiday home in regular use	Yes	40	44	72 600
	No	59	55	90 750
	Can not say	1	1	1 650

Using AdBlocker or similar application	Yes	19	14	23 100
	No	76	81	133 650
	Can not say	5	5	8 250

Number of cars in household	One car	45	39	64 350
	Two cars	32	41	67 650
	Three or more cars	10	13	21 450
	No car	14	6	9 900

PUUTTUU	PUUTTUU	22	26	42 900
	PUUTTUU	67	71	117 150
	PUUTTUU	4	3	4 950
	PUUTTUU	8	8	13 200
	PUUTTUU	2	1	1 650
	PUUTTUU	8	4	6 600
	PUUTTUU	5	4	6 600

Advertising ban at the door / mailbox	Yes	24	13	21 450
	No	76	86	141 900
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	49	80 850
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 650
	Retired	31	43	70 950
	Unemployed / laid off	2	2	3 300
	Schoolboy or student	11	4	6 600
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 650
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	29	47 850
	No	25	19	31 350
	Can't say / No answer	50	52	85 800

Health services used in the household	Public health services	85	87	143 550
	Employer - funded health care services	49	41	67 650
	Private, self-funded healthcare services	39	43	70 950
	Private health insurance services	22	18	29 700
	No health care	1	1	1 650
	Can not say	1	1	1 650

Type of municipality (7 class)	Greater Helsinki	19	6	9 900
	Turku or Tampere	8	4	6 600
	Oulu	4	3	4 950
	70 000 - 150 000 inhabitants town	13	13	21 450
	Urban municipality	27	24	39 600
	Conurbation	16	23	37 950
	Countryside	13	27	44 550

Pets in household	Cat	17	18	29 700
	Dog	26	26	42 900
	Some other pet	5	5	8 250
	No pets	59	59	97 350

Family with kids	Yes	32	24	39 600
Family with kids	No	68	76	125 400

Use of glasses or contact lenses	Yes	67	72	118 800
Use of glasses or contact lenses	No	33	28	46 200
How often different content is read
The frequency of reading: Print magazines	Daily	15	29	47 850
	5-6 days a week	4	8	13 200
	1-4 days a week	26	35	57 750
	Monthly	24	18	29 700
	Rarely	23	8	13 200
	Never	7	1	1 650
	Can not say	1	1	1 650

The frequency of reading: Magazine content in digital format	Daily	21	25	41 250
	5-6 days a week	5	6	9 900
	1-4 days a week	19	19	31 350
	Monthly	15	15	24 750
	Rarely	24	23	37 950
	Never	14	11	18 150
	Can not say	1	1	1 650

The frequency of reading: Print newspapers or afternoon papers	Daily	30	48	79 200
	5-6 days a week	4	10	16 500
	1-4 days a week	23	25	41 250
	Monthly	13	7	11 550
	Rarely	21	9	14 850
	Never	7	1	1 650
	Can not say	1	1	1 650

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	52	85 800
	5-6 days a week	9	8	13 200
	1-4 days a week	16	15	24 750
	Monthly	6	8	13 200
	Rarely	9	12	19 800
	Never	6	5	8 250
	Can not say	0	1	1 650

The frequency of reading: Free and free delivery newspapers	Daily	5	8	13 200
	5-6 days a week	4	6	9 900
	1-4 days a week	44	48	79 200
	Monthly	17	15	24 750
	Rarely	20	15	24 750
	Never	9	6	9 900
	Can not say	1	2	3 300

The frequency of watching: Free online TV services	Daily	15	16	26 400
	5-6 days a week	9	9	14 850
	1-4 days a week	30	28	46 200
	Monthly	23	23	37 950
	Rarely	15	15	24 750
	Never	7	8	13 200
	Can not say	1	1	1 650

The frequency of watching: Pay TV and streaming services	Daily	16	12	19 800
	5-6 days a week	10	6	9 900
	1-4 days a week	22	16	26 400
	Monthly	10	8	13 200
	Rarely	11	15	24 750
	Never	31	43	70 950
	Can not say	0	1	1 650

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	59	97 350
	5-6 days a week	9	10	16 500
	1-4 days a week	19	15	24 750
	Monthly	11	8	13 200
	Rarely	12	6	9 900
	Never	3	2	3 300
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	79 200
	5-6 days a week	12	12	19 800
	1-4 days a week	22	19	31 350
	Monthly	11	7	11 550
	Rarely	12	8	13 200
	Never	7	6	9 900
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	51 150
	5-6 days a week	7	9	14 850
	1-4 days a week	16	19	31 350
	Monthly	13	11	18 150
	Rarely	26	19	31 350
	Never	16	10	16 500
	Can not say	1	1	1 650

The frequency of listening: Programs of commercial radio channels	Daily	16	18	29 700
	5-6 days a week	10	10	16 500
	1-4 days a week	21	22	36 300
	Monthly	14	13	21 450
	Rarely	21	21	34 650
	Never	16	14	23 100
	Can not say	1	1	1 650

The frequency of listening: Podcasts	Daily	4	2	3 300
	5-6 days a week	3	2	3 300
	1-4 days a week	9	7	11 550
	Monthly	13	10	16 500
	Rarely	28	30	49 500
	Never	41	47	77 550
	Can not say	2	3	4 950

User frequency and following: Social media	Daily	57	45	74 250
	5-6 days a week	7	7	11 550
	1-4 days a week	8	9	14 850
	Monthly	3	4	6 600
	Rarely	6	9	14 850
	Never	19	25	41 250
	Can not say	0	1	1 650

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	11 550
	5-6 days a week	5	3	4 950
	1-4 days a week	11	9	14 850
	Monthly	8	8	13 200
	Rarely	22	22	36 300
	Never	40	50	82 500
	Can not say	1	1	1 650

User frequency: Instant messaging	Daily	68	59	97 350
	5-6 days a week	9	10	16 500
	1-4 days a week	10	12	19 800
	Monthly	3	5	8 250
	Rarely	3	4	6 600
	Never	8	11	18 150
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	69	113 850
	No	41	30	49 500
	Can not say	1	1	1 650

I tend to buy tabloids	Yes	8	12	19 800
	No	90	86	141 900
	Can not say	2	2	3 300

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	90 750
	No	52	44	72 600
	Can not say	2	1	1 650

I tend to buy single copy magazines	Yes	17	16	26 400
	No	81	81	133 650
	Can not say	2	2	3 300

PUUTTUU	PUUTTUU	13	11	18 150
	PUUTTUU	5	2	3 300
	PUUTTUU	7	7	11 550
	PUUTTUU	15	19	31 350
	PUUTTUU	8	11	18 150
	PUUTTUU	7	7	11 550
	PUUTTUU	10	12	19 800
	PUUTTUU	6	3	4 950
	PUUTTUU	9	9	14 850
	PUUTTUU	9	10	16 500
	PUUTTUU	4	2	3 300
	PUUTTUU	5	3	4 950
	PUUTTUU	13	13	21 450
	PUUTTUU	8	6	9 900
	PUUTTUU	13	13	21 450
	PUUTTUU	7	6	9 900
	PUUTTUU	8	10	16 500
	PUUTTUU	3	4	6 600
	PUUTTUU	56	54	89 100
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	52	85 800
	PUUTTUU	40	46	75 900
	PUUTTUU	2	2	3 300

PUUTTUU	PUUTTUU	87	90	148 500
	PUUTTUU	11	9	14 850
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	73	74	122 100
	PUUTTUU	25	25	41 250
	PUUTTUU	2	2	3 300

PUUTTUU	PUUTTUU	81	82	135 300
	PUUTTUU	18	17	28 050
	PUUTTUU	2	1	1 650

PUUTTUU	PUUTTUU	57	58	95 700
	PUUTTUU	41	40	66 000
	PUUTTUU	1	2	3 300

PUUTTUU	PUUTTUU	30	28	46 200
	PUUTTUU	63	65	107 250
	PUUTTUU	7	7	11 550

PUUTTUU	PUUTTUU	84	88	145 200
	PUUTTUU	15	11	18 150
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	41	43	70 950
	PUUTTUU	57	55	90 750
	PUUTTUU	2	2	3 300

PUUTTUU	PUUTTUU	86	86	141 900
	PUUTTUU	14	13	21 450
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	27	44 550
	PUUTTUU	65	70	115 500
	PUUTTUU	5	4	6 600

PUUTTUU	PUUTTUU	39	42	69 300
	PUUTTUU	60	57	94 050
	PUUTTUU	1	1	1 650

PUUTTUU	PUUTTUU	67	69	113 850
	PUUTTUU	30	28	46 200
	PUUTTUU	3	3	4 950

PUUTTUU	PUUTTUU	67	62	102 300
	PUUTTUU	31	35	57 750
	PUUTTUU	3	3	4 950

PUUTTUU	PUUTTUU	67	68	112 200
	PUUTTUU	30	31	51 150
	PUUTTUU	2	2	3 300

Metsälehti magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Metsälehti Readers %	Metsälehti Amount of readers
Attitude towards advertising: Newspapers	Positive	77	77	127 050
	Can not say	4	4	6 600
	Negative	18	19	31 350

Attitude towards advertising: Magazines	Positive	77	76	125 400
	Can not say	5	4	6 600
	Negative	19	19	31 350

Attitude towards advertising: Free and local newspapers	Positive	82	85	140 250
	Can not say	5	4	6 600
	Negative	13	11	18 150

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	54	89 100
	Can not say	8	10	16 500
	Negative	37	36	59 400

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	37	61 050
	Can not say	12	15	24 750
	Negative	47	47	77 550

Attitude towards advertising: Blogs	Positive	30	28	46 200
	Can not say	27	31	51 150
	Negative	41	42	69 300

Attitude towards advertising: Newsletters to email	Positive	19	18	29 700
	Can not say	2	2	3 300
	Negative	79	80	132 000

Attitude towards advertising: Other websites	Positive	43	41	67 650
	Can not say	10	10	16 500
	Negative	46	50	82 500

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	55	90 750
	Can not say	3	2	3 300
	Negative	40	43	70 950

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	38	62 700
	Can not say	6	6	9 900
	Negative	53	56	92 400

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	73	120 450
	Can not say	4	2	3 300
	Negative	28	23	37 950

Attitude towards advertising: Out-of-home advertising	Positive	66	60	99 000
	Can not say	6	7	11 550
	Negative	29	34	56 100

Metsälehti magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Metsälehti Readers %	Metsälehti Amount of readers
I relax and get inspired by magazines	Agree	77	80	132 000
	Disagree	15	14	23 100
	Can not say	7	6	9 900

I experience pampering moments with magazines	Agree	50	50	82 500
	Disagree	39	39	64 350
	Can not say	10	11	18 150

A professional magazine keeps me up to date on professional matters	Agree	70	76	125 400
	Disagree	17	14	23 100
	Can not say	12	11	18 150

The industry specialty magazine provides information on my hobbies and interests	Agree	81	84	138 600
	Disagree	10	7	11 550
	Can not say	9	8	13 200

Finnish magazines offer reliable comparisons and tests	Agree	68	72	118 800
	Disagree	18	17	28 050
	Can not say	14	11	18 150

Finnish magazines offer reliable product recommendations	Agree	64	65	107 250
	Disagree	21	24	39 600
	Can not say	15	11	18 150

Finnish magazines are of high quality	Agree	81	82	135 300
	Disagree	12	12	19 800
	Can not say	7	6	9 900

I follow important magazines on social media	Agree	32	31	51 150
	Disagree	60	61	100 650
	Can not say	8	7	11 550

I read important magazines from cover to cover	Agree	52	58	95 700
	Disagree	43	39	64 350
	Can not say	5	4	6 600

Ads are part of the content of the magazine	Agree	64	63	103 950
	Disagree	31	33	54 450
	Can not say	5	4	6 600

Ads in magazines make new things familiar	Agree	67	65	107 250
	Disagree	28	29	47 850
	Can not say	6	6	9 900

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	56	92 400
	Disagree	42	39	64 350
	Can not say	6	5	8 250

I have purchased products based on the ad in magazine	Agree	46	44	72 600
	Disagree	49	52	85 800
	Can not say	6	5	8 250

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	54	89 100
	Disagree	35	41	67 650
	Can not say	4	5	8 250

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	33	54 450
	Disagree	55	61	100 650
	Can not say	6	6	9 900

I rely on product recommendations from bloggers and tubers	Agree	21	14	23 100
	Disagree	66	72	118 800
	Can not say	14	14	23 100

Metsälehti magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Metsälehti Readers %	Metsälehti Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	18	29 700
	Newspapers	14	21	34 650
	Magazine websites	7	8	13 200
	Newspaper websites	7	8	13 200
	Blogs	2	2	3 300
	Social media	12	12	19 800
	Other websites	42	47	77 550
	Television	10	11	18 150
	Radio	1	2	3 300
	Direct mail	10	13	21 450
	None of the above	40	31	51 150

Information sources, consumer electronics and information technology	Print magazines	15	21	34 650
	Newspapers	19	27	44 550
	Magazine websites	10	9	14 850
	Newspaper websites	9	8	13 200
	Blogs	5	2	3 300
	Social media	23	15	24 750
	Other websites	50	47	77 550
	Television	17	19	31 350
	Radio	3	3	4 950
	Direct mail	36	44	72 600
	None of the above	16	14	23 100

Information sources, beauty care and cosmetics	Print magazines	18	16	26 400
	Newspapers	8	10	16 500
	Magazine websites	9	6	9 900
	Newspaper websites	5	4	6 600
	Blogs	8	2	3 300
	Social media	25	11	18 150
	Other websites	16	10	16 500
	Television	12	13	21 450
	Radio	2	1	1 650
	Direct mail	16	17	28 050
	None of the above	47	56	92 400

Information sources, travel	Print magazines	17	18	29 700
	Newspapers	15	18	29 700
	Magazine websites	10	9	14 850
	Newspaper websites	9	7	11 550
	Blogs	10	7	11 550
	Social media	31	21	34 650
	Other websites	48	47	77 550
	Television	16	18	29 700
	Radio	3	3	4 950
	Direct mail	10	13	21 450
	None of the above	29	30	49 500

Information sources, style and fashion	Print magazines	24	23	37 950
	Newspapers	14	17	28 050
	Magazine websites	12	8	13 200
	Newspaper websites	7	7	11 550
	Blogs	9	3	4 950
	Social media	32	17	28 050
	Other websites	34	27	44 550
	Television	17	16	26 400
	Radio	1	1	1 650
	Direct mail	25	28	46 200
	None of the above	30	36	59 400

Information sources, building and renovating	Print magazines	20	26	42 900
	Newspapers	16	24	39 600
	Magazine websites	9	11	18 150
	Newspaper websites	7	7	11 550
	Blogs	6	4	6 600
	Social media	20	14	23 100
	Other websites	33	35	57 750
	Television	18	20	33 000
	Radio	2	2	3 300
	Direct mail	28	34	56 100
	None of the above	32	26	42 900

Information sources, food, cooking and baking	Print magazines	37	38	62 700
	Newspapers	28	33	54 450
	Magazine websites	20	14	23 100
	Newspaper websites	17	13	21 450
	Blogs	14	7	11 550
	Social media	38	25	41 250
	Other websites	34	31	51 150
	Television	28	30	49 500
	Radio	6	5	8 250
	Direct mail	26	31	51 150
	None of the above	13	16	26 400

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	16 500
	Newspapers	12	18	29 700
	Magazine websites	3	3	4 950
	Newspaper websites	5	5	8 250
	Blogs	1	1	1 650
	Social media	10	8	13 200
	Other websites	24	24	39 600
	Television	11	12	19 800
	Radio	2	1	1 650
	Direct mail	17	23	37 950
	None of the above	52	46	75 900

Information sources, decorating and furniture purchases	Print magazines	24	27	44 550
	Newspapers	16	22	36 300
	Magazine websites	11	9	14 850
	Newspaper websites	7	6	9 900
	Blogs	8	3	4 950
	Social media	26	16	26 400
	Other websites	31	29	47 850
	Television	18	19	31 350
	Radio	1	2	3 300
	Direct mail	30	34	56 100
	None of the above	27	28	46 200

Information sources, saving and investing	Print magazines	9	12	19 800
	Newspapers	10	13	21 450
	Magazine websites	6	6	9 900
	Newspaper websites	9	8	13 200
	Blogs	6	4	6 600
	Social media	16	11	18 150
	Other websites	30	30	49 500
	Television	6	9	14 850
	Radio	3	3	4 950
	Direct mail	3	4	6 600
	None of the above	49	48	79 200

Information sources, health and wellbeing products / services	Print magazines	14	15	24 750
	Newspapers	15	18	29 700
	Magazine websites	7	6	9 900
	Newspaper websites	6	6	9 900
	Blogs	5	3	4 950
	Social media	21	14	23 100
	Other websites	37	33	54 450
	Television	12	13	21 450
	Radio	2	3	4 950
	Direct mail	17	20	33 000
	None of the above	38	38	62 700

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	24 750
	Newspapers	19	25	41 250
	Magazine websites	7	6	9 900
	Newspaper websites	8	7	11 550
	Blogs	5	2	3 300
	Social media	22	14	23 100
	Other websites	41	37	61 050
	Television	13	14	23 100
	Radio	1	1	1 650
	Direct mail	31	34	56 100
	None of the above	29	29	47 850

Metsälehti magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Metsälehti Readers %	Metsälehti Amount of readers
PUUTTUU	Cars, motor vehicles	26	37	61 050
	Well-being and health	53	47	77 550
	Charity work	14	12	19 800
	Self development	32	24	39 600
	PUUTTUU	15	8	13 200
	PUUTTUU	17	30	49 500
	PUUTTUU	16	6	9 900
	PUUTTUU	27	22	36 300
	PUUTTUU	55	58	95 700
	PUUTTUU	34	32	52 800
	PUUTTUU	32	22	36 300
	PUUTTUU	26	23	37 950
	PUUTTUU	53	60	99 000
	PUUTTUU	10	30	49 500
	PUUTTUU	22	11	18 150
	PUUTTUU	35	24	39 600
	PUUTTUU	30	34	56 100
	PUUTTUU	56	63	103 950
	PUUTTUU	16	8	13 200
	PUUTTUU	40	43	70 950
	PUUTTUU	33	34	56 100
	PUUTTUU	39	53	87 450
	PUUTTUU	40	28	46 200
	PUUTTUU	40	32	52 800
	PUUTTUU	23	29	47 850
	PUUTTUU	31	20	33 000
	PUUTTUU	36	47	77 550
	PUUTTUU	36	23	37 950
	PUUTTUU	46	49	80 850
	PUUTTUU	11	11	18 150
	PUUTTUU	23	14	23 100
	PUUTTUU	33	32	52 800
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	35	57 750
	Repair and construction products	40	48	79 200
	Domestic appliances	39	43	70 950
	Electronics or IT products	50	51	84 150
	Cars	18	20	33 000
	Clothing and footwear	82	79	130 350
	Eyeglasses, contact lenses or sunglasses	35	34	56 100
	Sports clothing, footwear or equipment	60	54	89 100
	Saving or investing products or services	26	24	39 600
	Cosmetics and beauty products	45	32	52 800
	Mobile phones	31	31	51 150
	Travels	37	32	52 800
	Products and services for health and well-being	58	52	85 800
	None of the above	2	2	3 300

Intentions to purchase within 12 months	Furniture and furnishings	29	22	36 300
	Repair and construction products	36	44	72 600
	Domestic appliances	20	20	33 000
	Electronics or IT products	28	28	46 200
	Cars	14	15	24 750
	Clothing and footwear	65	57	94 050
	Eyeglasses, contact lenses or sunglasses	27	26	42 900
	Sports clothing, footwear or equipment	43	37	61 050
	Saving or investing products or services	22	19	31 350
	Cosmetics and beauty products	36	23	37 950
	Mobile phones	16	14	23 100
	Travels	41	37	61 050
	Products and services for health and well-being	46	41	67 650
	None of the above	7	8	13 200

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 300
	Buying an apartment	11	8	13 200
	Home renovation	29	32	52 800
	Buying a car	25	25	41 250
	Buying a boat	3	3	4 950
	None of these	50	49	80 850

Will consider switching over the next 12 months	Bank	7	8	13 200
	Insurance company	10	11	18 150
	electric company	18	21	34 650
	Internet Connection	8	9	14 850
	Phone-subscription	12	12	19 800
	None of the above	47	48	79 200
	Can not say	19	16	26 400

Use of extra money	Magazines, books, movies	17	14	23 100
	Eating, drinking, partying in a restaurant	32	22	36 300
	Exercises and sports equipment	26	23	37 950
	Cultural events (eg. concerts, theater, festivals)	33	30	49 500
	Renovation, interior design	25	29	47 850
	Health services and personal well-being	21	20	33 000
	Travel	40	39	64 350
	Consumer electronics and IT equipment, mobile phones	16	13	21 450
	Clothes, shoes and bags	23	14	23 100
	Home services (cleaning and other housekeeping services)	6	6	9 900
	Car, boat, motorcycle	13	18	29 700
	Cosmetics and beauty care	10	5	8 250
	Saving, investing	46	45	74 250
	Other	8	9	14 850
	There is no extra money left after mandatory expenses	8	8	13 200
	Can not say	3	3	4 950
Planning on buying/doing in the next 12 months

Metsälehti magazine's reader profile / Source NRS 2023

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