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Metsästys ja Kalastus

FRESH KNOWLEDGGE BRINGS IN THE PREY. Metsästys ja Kalastus magazine anticipates and follows the annual seasons, as well as the hunting and fishing seasons. Useful knowledge for moments when it is needed. Metsästys ja Kalastus explores. Topics naturally include guns, bullets and fishing gear, but hunters and fishermen are also interested in cars and boats. The articles are written by the most experienced experts in the country. Trade fair reports and news are published fresh. "Reliable and the most read" are words that readers have used for a long time to describe Metsästys ja Kalastus magazine. The magazine has been published since 1911 and has become traditional for many Finnish nature lovers. - Jussi Soikkanen, Editor in Chief

Magazine's website: http://otavamedia.fi/tuotteet/metsastys-ja-kalastus/ Follow us :

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Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 156 6212
Contact person Joonas Lappalainen
0503461574
ext-joonas.lappalainen@otava.fi
Www https://yrityksille.otavamedia.fi/

Contact info

Publisher Otavamedia Oy
Visiting address Firdonkatu 2 T 151
00520 Helsinki
Phone 09 15 661
Magazine's email fredrik.strom@otava.fi
Toimittaja Angelica Leiman
Tuottaja Jouko Poutanen
Vastaava päätoimittaja Reijo Ruokanen

Circulation or copies

Issues per year 12

Readership

Readership 203 000
Total reach 0
How many times read 2.2
Minutes of reading 44 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 07.01.2021 04.12.2020 11.12.2020 Thema: Puukot ja veitset. Tutkimus sovittaessa.
2 04.02.2021 08.01.2021 15.01.2021 Thema: Jänis. Tutkimus sovittaessa.
3 04.03.2021 05.02.2021 12.02.2021 Thema: Aseen huolto. Tutkimus sovittaessa.
4 08.04.2021 10.03.2021 17.03.2021 Thema: Siianonginta. Tutkimus sovittaessa.
5 06.05.2021 09.04.2021 16.04.2021 Thema: Kauris. Tutkimus sovittaessa.
6 03.06.2021 06.05.2021 14.05.2021 Thema: Kuha. Tutkimus sovittaessa.
7 01.07.2021 03.06.2021 10.06.2021 Thema: Kesän kalaherkut. Tutkimus sovittaessa.
8 05.08.2021 09.07.2021 16.07.2021 Thema: Luodikot. Tutkimus sovittaessa.
9 02.09.2021 06.08.2021 13.08.2021 Thema: Kanalinnut. Tutkimus sovittaessa.
10 07.10.2021 10.09.2021 17.09.2021 Thema: Hirvi. Tutkimus sovittaessa.
11 04.11.2021 08.10.2021 15.10.2021 Thema: Riistaherkut. Tutkimus sovittaessa.
12 02.12.2021 05.11.2021 12.11.2021 Thema: Erätarinat ja kirjallisuus. Tutkimus sovittaessa.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5330 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 2960 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3260 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3260 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 3260 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2010 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 2010 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1480 €

1/4

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Size including margin: 210 x 66 mm

4-colour price 1480 €

1/4

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Size including margin: 102 x 135 mm

4-colour price 1480 €

Info about inserts

Technical data

Size mm 210 x 275 mm
Printing area mm 210 x 275 mm
Bleed mm 5 mm
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , PunaMusta Oy Forssa

 

Technical info / material

Ad material delivery Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 203 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Metsästys ja Kalastus
Readers %
Metsästys ja Kalastus
Amount of readers
SexWomen512448 720
Men4976154 280
Age15-24 y13816 240
25-34 y141122 330
35-44 y141530 450
45-54 y141632 480
55-64 y162142 630
65+ y292958 870
Gender + ageFemale 15-29 years1048 120
Female 30-49 years14714 210
Female 50+ years281428 420
Male 15-29 years101020 300
Male 30-49 years142142 630
Male 50+ years244591 350
Household positionLives at home with parents7510 150
Lives alone271938 570
Lives with spouse374489 320
Lives with spouse and children232754 810
Single parent224 060
Other336 090
ProfessionTop Management448 120
white-collar worker, higher-level151224 360
White-collar worker131224 360
Worker101734 510
Farmer124 060
Other entrepreneur348 120
Pensioner313469 020
Student, pupil12612 180
Homewife, home dad100
Unemployed336 090
Other4510 150
No answer324 060
EducationElementary school6816 240
Secondary school7816 240
Vocational294285 260
High school13816 240
University of Applied Sciences181632 480
University251632 480
Something else224 060
Size of the household1 pers282040 600
2 pers394693 380
3 pers141428 420
4 pers121224 360
5+ pers7816 240
Household income (gross)Below 20 000 € /y13816 240
20 000 - 35 000 € /y212040 600
35 001 - 50 000 € /y202448 720
50 001 - 85 000 € /y212550 750
85 001 - 100 000 € /y6714 210
Over 100 000 € /y6612 180
Don't want to tell6612 180
Can't say / No answer7510 150
Decision-maker in grocery purchasesYes9491184 730
Don't know6918 270
Can not say100
HousingApartment342142 630
Row house or semi-detached house171632 480
Detached house4456113 680
Farm4612 180
Something else112 030
Can not say000
Ownership of housingOwner-occupied residence7480162 400
Rented residence221632 480
Right of residence apartment224 060
Something else112 030
Can not say100
Cottage or holiday home in regular useYes414591 350
No5854109 620
Can not say112 030
Number of cars in householdOne car464285 260
Two cars303979 170
Three or more cars101326 390
No car14612 180
Advertising ban at the door / mailboxYes241632 480
No7684170 520
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5055111 650
Temporarily absent (= time off from work, care or study, maternity leave)112 030
Retired313469 020
Unemployed / laid off336 090
Schoolboy or student12612 180
Housewife or father100
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232856 840
No252550 750
Can't say / No answer514795 410
Health services used in the householdPublic health services8583168 490
Employer - funded health care services4951103 530
Private, self-funded healthcare services383673 080
Private health insurance services212142 630
No health care100
Can not say112 030
Type of municipality (7 class)Greater Helsinki19918 270
Turku or Tampere848 120
Oulu448 120
70 000 - 150 000 inhabitants town131224 360
Urban municipality272754 810
Conurbation162244 660
Countryside132142 630
Pets in householdCat171836 540
Dog263162 930
Some other pet5510 150
No pets6056113 680
Family with kidsYes313366 990
No6967136 010
Use of glasses or contact lensesYes6870142 100
No323060 900
How often different content is read
The frequency of reading: Print magazinesDaily151938 570
5-6 days a week4612 180
1-4 days a week283775 110
Monthly252142 630
Rarely211632 480
Never512 030
Can not say000
The frequency of reading: Magazine content in digital formatDaily202142 630
5-6 days a week5612 180
1-4 days a week192142 630
Monthly161632 480
Rarely252550 750
Never131224 360
Can not say112 030
The frequency of reading: Print newspapers or afternoon papersDaily343979 170
5-6 days a week5816 240
1-4 days a week232754 810
Monthly141224 360
Rarely191122 330
Never524 060
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5356113 680
5-6 days a week101020 300
1-4 days a week171530 450
Monthly648 120
Rarely9816 240
Never5510 150
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6612 180
5-6 days a week5510 150
1-4 days a week424795 410
Monthly181632 480
Rarely201836 540
Never8612 180
Can not say112 030
The frequency of watching: Free online TV servicesDaily171632 480
5-6 days a week101020 300
1-4 days a week313162 930
Monthly202142 630
Rarely151632 480
Never6510 150
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151632 480
5-6 days a week10816 240
1-4 days a week191938 570
Monthly9816 240
Rarely111122 330
Never353775 110
Can not say112 030
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4854109 620
5-6 days a week101020 300
1-4 days a week191938 570
Monthly11816 240
Rarely10612 180
Never336 090
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily384489 320
5-6 days a week131530 450
1-4 days a week232040 600
Monthly9714 210
Rarely10816 240
Never7510 150
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242754 810
5-6 days a week7816 240
1-4 days a week171938 570
Monthly111326 390
Rarely262346 690
Never14918 270
Can not say112 030
The frequency of listening: Programs of commercial radio channelsDaily182448 720
5-6 days a week101122 330
1-4 days a week232346 690
Monthly131326 390
Rarely201632 480
Never161224 360
Can not say112 030
The frequency of listening: PodcastsDaily324 060
5-6 days a week212 030
1-4 days a week9816 240
Monthly121122 330
Rarely262856 840
Never444693 380
Can not say448 120
User frequency and following: Social mediaDaily564897 440
5-6 days a week6714 210
1-4 days a week91020 300
Monthly348 120
Rarely5918 270
Never192244 660
Can not say012 030
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11918 270
5-6 days a week548 120
1-4 days a week11816 240
Monthly8816 240
Rarely242346 690
Never404693 380
Can not say112 030
User frequency: Instant messaging Daily6459119 770
5-6 days a week101020 300
1-4 days a week101326 390
Monthly448 120
Rarely336 090
Never91020 300
Can not say112 030
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5963127 890
No403775 110
Can not say112 030
I tend to buy tabloidsYes91122 330
No8988178 640
Can not say112 030
A paid Finnish magazine is subscribed to my household (print or digital)Yes5053107 590
No494693 380
Can not say212 030
I tend to buy single copy magazinesYes181632 480
No8082166 460
Can not say212 030

Metsästys ja Kalastus magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.