Finnish Magazine Rate Cards

Metsästys ja Kalastus

Understanding nature is essential whenever visiting the wilderness. Metsästys ja Kalastus tells about the current phenomena for the hobbies of each season. Modern hunters and anglers use many methods and different gear. Readers are passionate about their hobby and invest time and money in equipment and trips. Metsästys ja Kalastus experiments, compares, and measures tools and gear, and provides readers with useful information that is objective and proven. Wilderness stories and pictures from the readers are a strong part of Metsästys ja Kalastus.
Metsästys ja Kalastus is the longest-running publication in the field, made by the best experts in the field all over Finland. In addition to the magazine, websites and social media are reaching growing audiences well. Metsästys ja Kalastus appears 12 times per year. You can find the website at Metsastysjakalastus.fi.

Magazine's website: https://metsastysjakalastus.fi/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Otavamedia Oy
Phone	09 15 661
Contact person	Mediamyynti Otavamedia yrityspalvelu@otavamedia.fi
Www	https://yrityksille.otavamedia.fi/

Contact info

Publisher	Otavamedia Oy
Visiting address	Firdonkatu 2 T 151 00520 Helsinki
Phone	09 15 661
Magazine's email	metsastys.kalastus@otavamedia.fi
Vastaava päätoimittaja	Reijo Ruokanen

Circulation or copies

Issues per year	12

Readership

Readership	177 000
Total reach	182 000
How many times read	2.2
Minutes of reading	58 min
Sources	KMT 2023

Online audience

Magazine's website	http://www.Metsästysjakalastus.fi

Average weekly reach Source: FIAM

August 2023

3 307

-16.15 %

July 2023

3 944

-53.33 %

June 2023

8 451

14.84 %

May 2023

7 359

30.59 %

April 2023

5 635

29.51 %

March 2023

4 351

-23.02 %

February 2023

5 652

33.36 %

January 2023

4 238

38.45 %

December 2022

3 061

47.95 %

November 2022

2 069

-48.95 %

October 2022

4 053

45.79 %

September 2022

2 780

8.59 %

Average weekly pageviews Source: FIAM

August 2023

9 587

-1.69 %

July 2023

9 752

-45.02 %

June 2023

17 737

8.54 %

May 2023

16 341

-7.35 %

April 2023

17 638

44.51 %

March 2023

12 205

-28.9 %

February 2023

17 166

-3.3 %

January 2023

17 751

51.83 %

December 2022

11 691

-0.03 %

November 2022

11 695

14.52 %

October 2022

10 212

44.87 %

September 2022

7 049

14.45 %

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	04.01.2023	07.12.2022	14.12.2022		Thema: Puukot ja veitset. Puukko on suomalaisen eränkävijän perinteinen yleistyökalu.
2	01.02.2023	04.01.2023	12.01.2023		Thema: Trofeet eli täytetyt eläimet, sarvitrofeet ja muut vastaavat metsästys- ja kalastusmuistot.
3	01.03.2023	02.02.2023	09.02.2023		Thema: Metsästysoptiikka (kiikaritähtäimet, katselukiikarit ym). Optiikan tarjonta on laajaa ja optiikkaa löytyy eri käyttötarkoituksiin. Sopivan välineen valinta on tärkeää.
4	05.04.2023	09.03.2023	16.03.2023		Thema: Hauen kalastus. Hauki on vapakalastajan suosituimpia saaliita: yleinen, runsas ja isoksi kasvava kala. Vinkkejä pyyntiin.
5	03.05.2023	03.04.2023	12.04.2023		Thema: Vetouistelu. Uistelua voi harrastaa monella tavalla, ja tavoiteltavia saalislajeja on useita.
6	07.06.2023	10.05.2023	17.05.2023		Thema: Onginta. Saalisvarmaa, helppoa kalastusta, josta kuitenkin löytyy paljon opeteltavaa ja vinkkejä.
7	05.07.2023	08.06.2023	15.06.2023		Thema: Kesän kalaruuat. Vinkkejä ja neuvoja kalaherkkujen valmistamiseen kotona, mökillä tai maastossa.
8	02.08.2023	06.07.2023	13.07.2023		Thema: Karhujahti. Elokuussa alkava klassikkojahti.
9	06.09.2023	10.08.2023	17.08.2023		Thema: Peurajahti. Valkohäntäpeura on muutamassa vuosikymmenessä noussut yhdeksi Suomen tärkeimmistä riistaeläimistä.
10	04.10.2023	07.09.2023	14.09.2023		Thema: Hirvijahti. Perinteista suomalaista suurriistaa. M&K:n hirvien kymppikerho on jo insituutio, johon on kerätty ainutlaatuinen aineisto suurhirvistä.
11	01.11.2023	05.10.2023	12.10.2023		Thema: Riistaruuat. Riista on arvokas raaka-aine kotikokille. Vinkkejä ja neuvoja saaliin hyödyntämiseen.
12	08.12.2023	10.11.2023	17.11.2023		Thema: Kirjallisuus ja tarinat. Eräkirjoja ja reissuraportteja.

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 275 mm

4-colour price 5700 €

1/1

Position: Not specified

Size including margin: 210 x 275 mm

4-colour price 3160 €

1/1

Position: 2. Cover

Size including margin: 210 x 275 mm

4-colour price 3480 €

1/1

Position: 3. Cover

Size including margin: 210 x 275 mm

4-colour price 3480 €

1/1 Takakansi

Position: Back cover

Size including margin: 210 x 245 mm

4-colour price 3480 €

1/2

Position: Not specified

Size including margin: 102 x 275 mm

4-colour price 2150 €

1/2

Position: Not specified

Size including margin: 210 x 135 mm

4-colour price 2150 €

1/4

Position: Not specified

Size including margin: 49 x 275 mm

4-colour price 1580 €

1/4

Position: Not specified

Size including margin: 210 x 66 mm

4-colour price 1580 €

1/4

Position: Not specified

Size including margin: 102 x 135 mm

4-colour price 1580 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 275 mm
Printing area mm	210 x 275 mm
Bleed mm	5 mm
Column width	45 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , PunaMusta Oy Forssa

Technical info / material

Ad material delivery	Varauksen yhteydessä mainostajalle/aineiston toimittajalle lähtee sähköposti sisältäen linkin aineistontoimitusta varten. Linkkiin sisältyy kaikki kampanjaan/varaukseen liittyvät mediat.
Technical data	yrityksille.otavamedia.fi/tekniset tiedot ja hinnat

Readers: 177 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Metsästys ja Kalastus Readers %	Metsästys ja Kalastus Amount of readers
Readership (KMT 2023)	177 000
Total reach	182 000
Sex	Women	51	24	42 480
Sex	Men	49	76	134 520

Native language	Finnish	95	98	173 460
Native language	Swedish	5	2	3 540

Age	15-24 y	13	7	12 390
	25-34 y	14	11	19 470
	35-44 y	14	12	21 240
	45-54 y	14	14	24 780
	55-64 y	16	20	35 400
	65+ y	29	35	61 950

Gender + age	Female 15-29 years	10	2	3 540
	Female 30-49 years	14	6	10 620
	Female 50+ years	28	15	26 550
	Male 15-29 years	10	9	15 930
	Male 30-49 years	14	19	33 630
	Male 50+ years	24	48	84 960

Household position	Lives at home with parents	7	4	7 080
	Lives alone	28	23	40 710
	Lives with spouse	37	44	77 880
	Lives with spouse and children	24	24	42 480
	Single parent	2	2	3 540
	Other	3	2	3 540

Grandchildren under 18 years of age	Yes	21	27	47 790
	No	38	43	76 110
	No answer (under 45 year olds)	41	30	53 100

Profession	Top Management	4	4	7 080
	white-collar worker, higher-level	16	11	19 470
	White-collar worker	12	10	17 700
	Worker	10	14	24 780
	Farmer	1	2	3 540
	Other entrepreneur	3	5	8 850
	Pensioner	31	38	67 260
	Student, pupil	11	6	10 620
	Homewife, home dad	0	0	0
	Unemployed	2	2	3 540
	Other	6	5	8 850
	No answer	3	2	3 540

Education	Elementary school	5	7	12 390
	Secondary school	7	7	12 390
	Vocational	28	39	69 030
	High school	14	11	19 470
	University of Applied Sciences	19	17	30 090
	University	27	18	31 860
	Something else	2	1	1 770

Size of the household	1 pers	28	21	37 170
	2 pers	38	47	83 190
	3 pers	14	14	24 780
	4 pers	12	11	19 470
	5+ pers	7	8	14 160

Household income (gross)	Below 20 000 € /y	11	9	15 930
	20 000 - 35 000 € /y	19	20	35 400
	35 001 - 50 000 € /y	20	24	42 480
	50 001 - 85 000 € /y	22	24	42 480
	85 001 - 100 000 € /y	7	8	14 160
	Over 100 000 € /y	9	9	15 930
	Don't want to tell	5	3	5 310
	Can't say / No answer	7	4	7 080

Decision-maker in grocery purchases	Yes	93	92	162 840
	Don't know	7	7	12 390
	Can not say	1	1	1 770

Housing	Apartment	32	19	33 630
	Row house or semi-detached house	15	14	24 780
	Detached house	47	58	102 660
	Farm	4	9	15 930
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	82	145 140
	Rented residence	20	13	23 010
	Right of residence apartment	2	3	5 310
	Something else	1	1	1 770
	Can not say	1	1	1 770

Cottage or holiday home in regular use	Yes	40	43	76 110
	No	59	56	99 120
	Can not say	1	1	1 770

Using AdBlocker or similar application	Yes	19	17	30 090
	No	76	78	138 060
	Can not say	5	6	10 620

Number of cars in household	One car	45	42	74 340
	Two cars	32	39	69 030
	Three or more cars	10	13	23 010
	No car	14	6	10 620

PUUTTUU	PUUTTUU	22	24	42 480
	PUUTTUU	67	73	129 210
	PUUTTUU	4	4	7 080
	PUUTTUU	8	9	15 930
	PUUTTUU	2	2	3 540
	PUUTTUU	8	3	5 310
	PUUTTUU	5	4	7 080

Advertising ban at the door / mailbox	Yes	24	15	26 550
	No	76	84	148 680
	Can not say	1	1	1 770

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	52	92 040
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 770
	Retired	31	38	67 260
	Unemployed / laid off	2	2	3 540
	Schoolboy or student	11	6	10 620
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 770
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	28	49 560
	No	25	22	38 940
	Can't say / No answer	50	50	88 500

Health services used in the household	Public health services	85	87	153 990
	Employer - funded health care services	49	48	84 960
	Private, self-funded healthcare services	39	38	67 260
	Private health insurance services	22	20	35 400
	No health care	1	0	0
	Can not say	1	1	1 770

Type of municipality (7 class)	Greater Helsinki	19	8	14 160
	Turku or Tampere	8	5	8 850
	Oulu	4	4	7 080
	70 000 - 150 000 inhabitants town	13	10	17 700
	Urban municipality	27	28	49 560
	Conurbation	16	21	37 170
	Countryside	13	24	42 480

Pets in household	Cat	17	19	33 630
	Dog	26	30	53 100
	Some other pet	5	6	10 620
	No pets	59	55	97 350

Family with kids	Yes	32	30	53 100
Family with kids	No	68	70	123 900

Use of glasses or contact lenses	Yes	67	68	120 360
Use of glasses or contact lenses	No	33	32	56 640
How often different content is read
The frequency of reading: Print magazines	Daily	15	22	38 940
	5-6 days a week	4	6	10 620
	1-4 days a week	26	34	60 180
	Monthly	24	22	38 940
	Rarely	23	13	23 010
	Never	7	2	3 540
	Can not say	1	1	1 770

The frequency of reading: Magazine content in digital format	Daily	21	26	46 020
	5-6 days a week	5	5	8 850
	1-4 days a week	19	19	33 630
	Monthly	15	17	30 090
	Rarely	24	19	33 630
	Never	14	12	21 240
	Can not say	1	1	1 770

The frequency of reading: Print newspapers or afternoon papers	Daily	30	39	69 030
	5-6 days a week	4	7	12 390
	1-4 days a week	23	29	51 330
	Monthly	13	12	21 240
	Rarely	21	11	19 470
	Never	7	2	3 540
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	54	95 580
	5-6 days a week	9	8	14 160
	1-4 days a week	16	15	26 550
	Monthly	6	7	12 390
	Rarely	9	11	19 470
	Never	6	5	8 850
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	8	14 160
	5-6 days a week	4	4	7 080
	1-4 days a week	44	49	86 730
	Monthly	17	16	28 320
	Rarely	20	16	28 320
	Never	9	6	10 620
	Can not say	1	2	3 540

The frequency of watching: Free online TV services	Daily	15	16	28 320
	5-6 days a week	9	11	19 470
	1-4 days a week	30	28	49 560
	Monthly	23	23	40 710
	Rarely	15	14	24 780
	Never	7	7	12 390
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	14	24 780
	5-6 days a week	10	8	14 160
	1-4 days a week	22	21	37 170
	Monthly	10	11	19 470
	Rarely	11	11	19 470
	Never	31	35	61 950
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	55	97 350
	5-6 days a week	9	10	17 700
	1-4 days a week	19	16	28 320
	Monthly	11	9	15 930
	Rarely	12	8	14 160
	Never	3	2	3 540
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	44	77 880
	5-6 days a week	12	13	23 010
	1-4 days a week	22	20	35 400
	Monthly	11	8	14 160
	Rarely	12	9	15 930
	Never	7	6	10 620
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	29	51 330
	5-6 days a week	7	9	15 930
	1-4 days a week	16	18	31 860
	Monthly	13	11	19 470
	Rarely	26	21	37 170
	Never	16	11	19 470
	Can not say	1	1	1 770

The frequency of listening: Programs of commercial radio channels	Daily	16	20	35 400
	5-6 days a week	10	11	19 470
	1-4 days a week	21	23	40 710
	Monthly	14	13	23 010
	Rarely	21	20	35 400
	Never	16	12	21 240
	Can not say	1	1	1 770

The frequency of listening: Podcasts	Daily	4	3	5 310
	5-6 days a week	3	3	5 310
	1-4 days a week	9	8	14 160
	Monthly	13	12	21 240
	Rarely	28	26	46 020
	Never	41	45	79 650
	Can not say	2	3	5 310

User frequency and following: Social media	Daily	57	49	86 730
	5-6 days a week	7	6	10 620
	1-4 days a week	8	10	17 700
	Monthly	3	5	8 850
	Rarely	6	7	12 390
	Never	19	23	40 710
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	14 160
	5-6 days a week	5	4	7 080
	1-4 days a week	11	9	15 930
	Monthly	8	8	14 160
	Rarely	22	23	40 710
	Never	40	47	83 190
	Can not say	1	1	1 770

User frequency: Instant messaging	Daily	68	58	102 660
	5-6 days a week	9	10	17 700
	1-4 days a week	10	14	24 780
	Monthly	3	4	7 080
	Rarely	3	4	7 080
	Never	8	10	17 700
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	64	113 280
	No	41	35	61 950
	Can not say	1	1	1 770

I tend to buy tabloids	Yes	8	11	19 470
	No	90	86	152 220
	Can not say	2	3	5 310

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	53	93 810
	No	52	46	81 420
	Can not say	2	1	1 770

I tend to buy single copy magazines	Yes	17	16	28 320
	No	81	80	141 600
	Can not say	2	3	5 310

PUUTTUU	PUUTTUU	13	11	19 470
	PUUTTUU	5	1	1 770
	PUUTTUU	7	5	8 850
	PUUTTUU	15	18	31 860
	PUUTTUU	8	10	17 700
	PUUTTUU	7	7	12 390
	PUUTTUU	10	12	21 240
	PUUTTUU	6	3	5 310
	PUUTTUU	9	8	14 160
	PUUTTUU	9	8	14 160
	PUUTTUU	4	2	3 540
	PUUTTUU	5	3	5 310
	PUUTTUU	13	13	23 010
	PUUTTUU	8	5	8 850
	PUUTTUU	13	14	24 780
	PUUTTUU	7	5	8 850
	PUUTTUU	8	10	17 700
	PUUTTUU	3	3	5 310
	PUUTTUU	56	55	97 350
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	53	93 810
	PUUTTUU	40	45	79 650
	PUUTTUU	2	2	3 540

PUUTTUU	PUUTTUU	87	89	157 530
	PUUTTUU	11	9	15 930
	PUUTTUU	1	1	1 770

PUUTTUU	PUUTTUU	73	73	129 210
	PUUTTUU	25	25	44 250
	PUUTTUU	2	2	3 540

PUUTTUU	PUUTTUU	81	82	145 140
	PUUTTUU	18	16	28 320
	PUUTTUU	2	2	3 540

PUUTTUU	PUUTTUU	57	57	100 890
	PUUTTUU	41	41	72 570
	PUUTTUU	1	2	3 540

PUUTTUU	PUUTTUU	30	31	54 870
	PUUTTUU	63	62	109 740
	PUUTTUU	7	6	10 620

PUUTTUU	PUUTTUU	84	86	152 220
	PUUTTUU	15	14	24 780
	PUUTTUU	1	1	1 770

PUUTTUU	PUUTTUU	41	43	76 110
	PUUTTUU	57	55	97 350
	PUUTTUU	2	3	5 310

PUUTTUU	PUUTTUU	86	87	153 990
	PUUTTUU	14	12	21 240
	PUUTTUU	1	1	1 770

PUUTTUU	PUUTTUU	30	25	44 250
	PUUTTUU	65	72	127 440
	PUUTTUU	5	3	5 310

PUUTTUU	PUUTTUU	39	41	72 570
	PUUTTUU	60	59	104 430
	PUUTTUU	1	1	1 770

PUUTTUU	PUUTTUU	67	66	116 820
	PUUTTUU	30	31	54 870
	PUUTTUU	3	3	5 310

PUUTTUU	PUUTTUU	67	62	109 740
	PUUTTUU	31	36	63 720
	PUUTTUU	3	2	3 540

PUUTTUU	PUUTTUU	67	67	118 590
	PUUTTUU	30	31	54 870
	PUUTTUU	2	2	3 540

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Metsästys ja Kalastus Readers %	Metsästys ja Kalastus Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	141 600
	Can not say	4	4	7 080
	Negative	18	16	28 320

Attitude towards advertising: Magazines	Positive	77	78	138 060
	Can not say	5	4	7 080
	Negative	19	18	31 860

Attitude towards advertising: Free and local newspapers	Positive	82	87	153 990
	Can not say	5	4	7 080
	Negative	13	10	17 700

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	53	93 810
	Can not say	8	9	15 930
	Negative	37	38	67 260

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	38	67 260
	Can not say	12	13	23 010
	Negative	47	49	86 730

Attitude towards advertising: Blogs	Positive	30	26	46 020
	Can not say	27	29	51 330
	Negative	41	45	79 650

Attitude towards advertising: Newsletters to email	Positive	19	19	33 630
	Can not say	2	3	5 310
	Negative	79	79	139 830

Attitude towards advertising: Other websites	Positive	43	42	74 340
	Can not say	10	11	19 470
	Negative	46	48	84 960

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	56	99 120
	Can not say	3	3	5 310
	Negative	40	43	76 110

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	44	77 880
	Can not say	6	5	8 850
	Negative	53	51	90 270

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	72	127 440
	Can not say	4	2	3 540
	Negative	28	26	46 020

Attitude towards advertising: Out-of-home advertising	Positive	66	61	107 970
	Can not say	6	6	10 620
	Negative	29	33	58 410

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Metsästys ja Kalastus Readers %	Metsästys ja Kalastus Amount of readers
I relax and get inspired by magazines	Agree	77	78	138 060
	Disagree	15	15	26 550
	Can not say	7	7	12 390

I experience pampering moments with magazines	Agree	50	49	86 730
	Disagree	39	40	70 800
	Can not say	10	11	19 470

A professional magazine keeps me up to date on professional matters	Agree	70	75	132 750
	Disagree	17	15	26 550
	Can not say	12	10	17 700

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	146 910
	Disagree	10	9	15 930
	Can not say	9	8	14 160

Finnish magazines offer reliable comparisons and tests	Agree	68	74	130 980
	Disagree	18	16	28 320
	Can not say	14	10	17 700

Finnish magazines offer reliable product recommendations	Agree	64	65	115 050
	Disagree	21	24	42 480
	Can not say	15	12	21 240

Finnish magazines are of high quality	Agree	81	82	145 140
	Disagree	12	12	21 240
	Can not say	7	6	10 620

I follow important magazines on social media	Agree	32	32	56 640
	Disagree	60	63	111 510
	Can not say	8	6	10 620

I read important magazines from cover to cover	Agree	52	57	100 890
	Disagree	43	38	67 260
	Can not say	5	4	7 080

Ads are part of the content of the magazine	Agree	64	63	111 510
	Disagree	31	34	60 180
	Can not say	5	4	7 080

Ads in magazines make new things familiar	Agree	67	68	120 360
	Disagree	28	27	47 790
	Can not say	6	5	8 850

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	57	100 890
	Disagree	42	37	65 490
	Can not say	6	6	10 620

I have purchased products based on the ad in magazine	Agree	46	44	77 880
	Disagree	49	51	90 270
	Can not say	6	5	8 850

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	54	95 580
	Disagree	35	41	72 570
	Can not say	4	5	8 850

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	30	53 100
	Disagree	55	63	111 510
	Can not say	6	7	12 390

I rely on product recommendations from bloggers and tubers	Agree	21	15	26 550
	Disagree	66	72	127 440
	Can not say	14	13	23 010

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Metsästys ja Kalastus Readers %	Metsästys ja Kalastus Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	16	28 320
	Newspapers	14	18	31 860
	Magazine websites	7	8	14 160
	Newspaper websites	7	8	14 160
	Blogs	2	2	3 540
	Social media	12	11	19 470
	Other websites	42	47	83 190
	Television	10	11	19 470
	Radio	1	2	3 540
	Direct mail	10	13	23 010
	None of the above	40	31	54 870

Information sources, consumer electronics and information technology	Print magazines	15	18	31 860
	Newspapers	19	24	42 480
	Magazine websites	10	9	15 930
	Newspaper websites	9	9	15 930
	Blogs	5	3	5 310
	Social media	23	17	30 090
	Other websites	50	49	86 730
	Television	17	20	35 400
	Radio	3	4	7 080
	Direct mail	36	42	74 340
	None of the above	16	15	26 550

Information sources, beauty care and cosmetics	Print magazines	18	14	24 780
	Newspapers	8	10	17 700
	Magazine websites	9	5	8 850
	Newspaper websites	5	4	7 080
	Blogs	8	3	5 310
	Social media	25	13	23 010
	Other websites	16	11	19 470
	Television	12	14	24 780
	Radio	2	2	3 540
	Direct mail	16	17	30 090
	None of the above	47	57	100 890

Information sources, travel	Print magazines	17	19	33 630
	Newspapers	15	17	30 090
	Magazine websites	10	9	15 930
	Newspaper websites	9	8	14 160
	Blogs	10	6	10 620
	Social media	31	21	37 170
	Other websites	48	45	79 650
	Television	16	18	31 860
	Radio	3	4	7 080
	Direct mail	10	12	21 240
	None of the above	29	31	54 870

Information sources, style and fashion	Print magazines	24	22	38 940
	Newspapers	14	15	26 550
	Magazine websites	12	9	15 930
	Newspaper websites	7	7	12 390
	Blogs	9	4	7 080
	Social media	32	18	31 860
	Other websites	34	28	49 560
	Television	17	18	31 860
	Radio	1	2	3 540
	Direct mail	25	25	44 250
	None of the above	30	36	63 720

Information sources, building and renovating	Print magazines	20	22	38 940
	Newspapers	16	20	35 400
	Magazine websites	9	10	17 700
	Newspaper websites	7	7	12 390
	Blogs	6	4	7 080
	Social media	20	14	24 780
	Other websites	33	36	63 720
	Television	18	20	35 400
	Radio	2	2	3 540
	Direct mail	28	31	54 870
	None of the above	32	28	49 560

Information sources, food, cooking and baking	Print magazines	37	37	65 490
	Newspapers	28	30	53 100
	Magazine websites	20	15	26 550
	Newspaper websites	17	16	28 320
	Blogs	14	9	15 930
	Social media	38	28	49 560
	Other websites	34	30	53 100
	Television	28	31	54 870
	Radio	6	8	14 160
	Direct mail	26	29	51 330
	None of the above	13	15	26 550

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	14 160
	Newspapers	12	15	26 550
	Magazine websites	3	3	5 310
	Newspaper websites	5	5	8 850
	Blogs	1	1	1 770
	Social media	10	7	12 390
	Other websites	24	26	46 020
	Television	11	13	23 010
	Radio	2	1	1 770
	Direct mail	17	20	35 400
	None of the above	52	48	84 960

Information sources, decorating and furniture purchases	Print magazines	24	24	42 480
	Newspapers	16	20	35 400
	Magazine websites	11	9	15 930
	Newspaper websites	7	7	12 390
	Blogs	8	4	7 080
	Social media	26	16	28 320
	Other websites	31	29	51 330
	Television	18	19	33 630
	Radio	1	2	3 540
	Direct mail	30	32	56 640
	None of the above	27	29	51 330

Information sources, saving and investing	Print magazines	9	10	17 700
	Newspapers	10	10	17 700
	Magazine websites	6	6	10 620
	Newspaper websites	9	8	14 160
	Blogs	6	4	7 080
	Social media	16	12	21 240
	Other websites	30	30	53 100
	Television	6	8	14 160
	Radio	3	4	7 080
	Direct mail	3	4	7 080
	None of the above	49	49	86 730

Information sources, health and wellbeing products / services	Print magazines	14	14	24 780
	Newspapers	15	16	28 320
	Magazine websites	7	6	10 620
	Newspaper websites	6	6	10 620
	Blogs	5	3	5 310
	Social media	21	15	26 550
	Other websites	37	33	58 410
	Television	12	14	24 780
	Radio	2	2	3 540
	Direct mail	17	19	33 630
	None of the above	38	39	69 030

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	26 550
	Newspapers	19	23	40 710
	Magazine websites	7	6	10 620
	Newspaper websites	8	7	12 390
	Blogs	5	3	5 310
	Social media	22	16	28 320
	Other websites	41	38	67 260
	Television	13	16	28 320
	Radio	1	1	1 770
	Direct mail	31	34	60 180
	None of the above	29	29	51 330

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Metsästys ja Kalastus Readers %	Metsästys ja Kalastus Amount of readers
PUUTTUU	Cars, motor vehicles	26	38	67 260
	Well-being and health	53	45	79 650
	Charity work	14	10	17 700
	Self development	32	26	46 020
	PUUTTUU	15	7	12 390
	PUUTTUU	17	60	106 200
	PUUTTUU	16	6	10 620
	PUUTTUU	27	21	37 170
	PUUTTUU	55	53	93 810
	PUUTTUU	34	36	63 720
	PUUTTUU	32	20	35 400
	PUUTTUU	26	22	38 940
	PUUTTUU	53	65	115 050
	PUUTTUU	10	53	93 810
	PUUTTUU	22	8	14 160
	PUUTTUU	35	26	46 020
	PUUTTUU	30	36	63 720
	PUUTTUU	56	56	99 120
	PUUTTUU	16	11	19 470
	PUUTTUU	40	37	65 490
	PUUTTUU	33	34	60 180
	PUUTTUU	39	52	92 040
	PUUTTUU	40	37	65 490
	PUUTTUU	40	32	56 640
	PUUTTUU	23	21	37 170
	PUUTTUU	31	13	23 010
	PUUTTUU	36	38	67 260
	PUUTTUU	36	28	49 560
	PUUTTUU	46	53	93 810
	PUUTTUU	11	22	38 940
	PUUTTUU	23	18	31 860
	PUUTTUU	33	36	63 720
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	35	61 950
	Repair and construction products	40	46	81 420
	Domestic appliances	39	45	79 650
	Electronics or IT products	50	52	92 040
	Cars	18	20	35 400
	Clothing and footwear	82	79	139 830
	Eyeglasses, contact lenses or sunglasses	35	35	61 950
	Sports clothing, footwear or equipment	60	56	99 120
	Saving or investing products or services	26	24	42 480
	Cosmetics and beauty products	45	29	51 330
	Mobile phones	31	32	56 640
	Travels	37	32	56 640
	Products and services for health and well-being	58	50	88 500
	None of the above	2	1	1 770

Intentions to purchase within 12 months	Furniture and furnishings	29	23	40 710
	Repair and construction products	36	43	76 110
	Domestic appliances	20	20	35 400
	Electronics or IT products	28	28	49 560
	Cars	14	16	28 320
	Clothing and footwear	65	59	104 430
	Eyeglasses, contact lenses or sunglasses	27	27	47 790
	Sports clothing, footwear or equipment	43	40	70 800
	Saving or investing products or services	22	19	33 630
	Cosmetics and beauty products	36	21	37 170
	Mobile phones	16	15	26 550
	Travels	41	37	65 490
	Products and services for health and well-being	46	36	63 720
	None of the above	7	7	12 390

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 540
	Buying an apartment	11	8	14 160
	Home renovation	29	30	53 100
	Buying a car	25	26	46 020
	Buying a boat	3	3	5 310
	None of these	50	48	84 960

Will consider switching over the next 12 months	Bank	7	8	14 160
	Insurance company	10	11	19 470
	electric company	18	20	35 400
	Internet Connection	8	11	19 470
	Phone-subscription	12	13	23 010
	None of the above	47	46	81 420
	Can not say	19	17	30 090

Use of extra money	Magazines, books, movies	17	13	23 010
	Eating, drinking, partying in a restaurant	32	26	46 020
	Exercises and sports equipment	26	26	46 020
	Cultural events (eg. concerts, theater, festivals)	33	27	47 790
	Renovation, interior design	25	27	47 790
	Health services and personal well-being	21	20	35 400
	Travel	40	36	63 720
	Consumer electronics and IT equipment, mobile phones	16	17	30 090
	Clothes, shoes and bags	23	14	24 780
	Home services (cleaning and other housekeeping services)	6	5	8 850
	Car, boat, motorcycle	13	19	33 630
	Cosmetics and beauty care	10	4	7 080
	Saving, investing	46	44	77 880
	Other	8	9	15 930
	There is no extra money left after mandatory expenses	8	9	15 930
	Can not say	3	3	5 310
Planning on buying/doing in the next 12 months

Metsästys ja Kalastus magazine's reader profile / Source NRS 2023

Metsästys ja Kalastus

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Readers: 177 000 / KMT 2023 Download magazine graphs (PDF)

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