Finnish Magazine Rate Cards

Moottori

Moottori is the member magazine of the Finnish Touring Club and the biggest car magazine in Finland. In every issue there are reports of the new cars, interesting travel destinations, detailed articles about the Finnish traffic policy and current motoring trends.

Magazine's website: https://www.moottori.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Autoliitto ry
Phone	020 770 3691
Contact person	Sini Mäkelä 050 527 0201 sini.makela@moottori.fi
Www	http://www.moottori.fi/mediatiedot/
Contact person	Jari Istolainen 040 504 4970 jari.istolainen@moottori.fi
Www	http://www.moottori.fi/mediatiedot/

Contact info

Publisher	Autoliitto ry
Visiting address	Hämeentie 105 A 00550 Helsinki
Phone	09 7258 4400
Magazine's email	sini.toikkanen@moottori.fi
Päätoimittaja	Eila Parviainen
Toimituspäällikkö	Jussi Saarinen

Circulation or copies

Copies	114000
Issues per year	10

Readership

Readership	264 000
Total reach	318 000
How many times read	1.9
Minutes of reading	50 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1 - 2	25.01.2023	06.01.2023	10.01.2023		Thema: Motorcycles. Winter vacation and safety. Travelling. New and used cars.
3	22.02.2023	03.02.2023	07.02.2023		Thema: Electric cars test. Summer tire test. Travelling. New and used cars.
4	22.03.2023	03.03.2023	07.03.2023		Thema: Summer tyre test. Camper vans. Travelling. New and used cars.
5	26.04.2023	07.04.2023	11.04.2023		Thema: Electric bicycles. Car releases 2023. Travelling. New and used cars.
6	31.05.2023	12.05.2023	16.05.2023		Thema: Car comparison test. Travelling. New and used cars.
7	05.07.2023	16.06.2023	20.06.2023		Thema: Electric cars comparison test. Winter tyre test. Travelling. New and used cars.
8	16.08.2023	28.07.2023	01.08.2023		Thema: Winter tyre test. Travelling. New and used cars.
9	20.09.2023	01.09.2023	05.09.2023		Thema: Winter tyre test. Travelling. New and used cars.
10 - 11	25.10.2023	06.10.2023	10.10.2023		Thema: Car releases 2024.Travelling. New and used cars.
12	04.12.2023	17.11.2023	20.11.2023		Thema: Car comparison test. Travelling. New and used cars.

Advertisement rates

2/1

Position: First spread

Size including margin: 430 x 280 mm

4-colour price 11800 €

2/1

Position: Not specified

Size including margin: 430 x 280 mm

4-colour price 10160 €

Erikoishinnat: Avausaukeama 11.800 €

takakansi

Position: Back cover

Size including margin: 215 x 250 mm

4-colour price 5590 €

2.kansi

Position: 2. Cover

Size including margin: 215 x 280 mm

4-colour price 5390 €

3.kansi

Position: 3. Cover

Size including margin: 215 x 280 mm

4-colour price 5290 €

1/1

Position: Not specified

Size including margin: 215 x 280 mm

4-colour price 5080 €

1/2

Position: Not specified

Size including margin: 105 x 280 mm

4-colour price 3050 €

1/2

Position: Not specified

Size including margin: 105 x 280 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 215 x 90 mm

4-colour price 2610 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 2610 €

1/4

Position: Not specified

Size including margin: 185 x 61 mm

4-colour price 2030 €

Desktop

Kuvaus: Digietusivu

Koko px.: 600x700

Hinta: CPM / Cost per thousand 40,00 €

Desktop

Kuvaus: Jättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Mainosboksi

Koko px.: 300x250

Hinta: CPM / Cost per thousand 7,00 €

Desktop

Kuvaus: Maksiparaati

Koko px.: 980x552

Hinta: CPM / Cost per thousand 35,00 €

Desktop

Kuvaus: Panorama

Koko px.: 980x120

Hinta: CPM / Cost per thousand 12,00 €

Desktop

Kuvaus: Paraati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 30,00 €

Desktop

Kuvaus: Pidennetty suurtaulu

Koko px.: 160x600

Hinta: CPM / Cost per thousand 8,00 €

Desktop

Kuvaus: Suurtaulu

Koko px.: 140x350

Hinta: CPM / Cost per thousand 6,00 €

Desktop

Kuvaus: Torni

Koko px.: 200x900

Hinta: CPM / Cost per thousand 9,00 €

Desktop

Kuvaus: Tuplaboksi

Koko px.: 468x600

Hinta: CPM / Cost per thousand 12,00 €

Desktop

Kuvaus: Videoetusivu (valmistus 95 €)

Koko px.: 600x700

Hinta: CPM / Cost per thousand 40,00 €

Desktop

Kuvaus: Videojättiboksi

Koko px.: 468x400

Hinta: CPM / Cost per thousand 10,00 €

Desktop

Kuvaus: Videoparaati

Koko px.: 980x400

Hinta: CPM / Cost per thousand 30,00 €

Mobiili

Kuvaus: Mobiilipanorama

Koko px.: 300x150

Hinta: CPM / Cost per thousand 12,00 €

Mobiili

Kuvaus: Mobiiliparaati

Koko px.: 300x300

Hinta: CPM / Cost per thousand 18,00 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	215 x 280 mm
Printing area mm	215 x 280 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 264 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Moottori Readers %	Moottori Amount of readers
Readership (KMT 2023)	264 000
Total reach	318 000
Sex	Women	51	15	39 600
Sex	Men	49	85	224 400

Native language	Finnish	95	98	258 720
Native language	Swedish	5	2	5 280

Age	15-24 y	13	6	15 840
	25-34 y	14	8	21 120
	35-44 y	14	11	29 040
	45-54 y	14	17	44 880
	55-64 y	16	23	60 720
	65+ y	29	36	95 040

Gender + age	Female 15-29 years	10	2	5 280
	Female 30-49 years	14	3	7 920
	Female 50+ years	28	10	26 400
	Male 15-29 years	10	7	18 480
	Male 30-49 years	14	22	58 080
	Male 50+ years	24	56	147 840

Household position	Lives at home with parents	7	4	10 560
	Lives alone	28	21	55 440
	Lives with spouse	37	43	113 520
	Lives with spouse and children	24	27	71 280
	Single parent	2	3	7 920
	Other	3	2	5 280

Grandchildren under 18 years of age	Yes	21	27	71 280
	No	38	49	129 360
	No answer (under 45 year olds)	41	24	63 360

Profession	Top Management	4	5	13 200
	white-collar worker, higher-level	16	16	42 240
	White-collar worker	12	8	21 120
	Worker	10	13	34 320
	Farmer	1	2	5 280
	Other entrepreneur	3	5	13 200
	Pensioner	31	36	95 040
	Student, pupil	11	5	13 200
	Homewife, home dad	0	0	0
	Unemployed	2	2	5 280
	Other	6	6	15 840
	No answer	3	2	5 280

Education	Elementary school	5	5	13 200
	Secondary school	7	5	13 200
	Vocational	28	33	87 120
	High school	14	9	23 760
	University of Applied Sciences	19	20	52 800
	University	27	26	68 640
	Something else	2	2	5 280

Size of the household	1 pers	28	22	58 080
	2 pers	38	45	118 800
	3 pers	14	15	39 600
	4 pers	12	11	29 040
	5+ pers	7	6	15 840

Household income (gross)	Below 20 000 € /y	11	6	15 840
	20 000 - 35 000 € /y	19	17	44 880
	35 001 - 50 000 € /y	20	23	60 720
	50 001 - 85 000 € /y	22	26	68 640
	85 001 - 100 000 € /y	7	9	23 760
	Over 100 000 € /y	9	12	31 680
	Don't want to tell	5	5	13 200
	Can't say / No answer	7	3	7 920

Decision-maker in grocery purchases	Yes	93	90	237 600
	Don't know	7	10	26 400
	Can not say	1	1	2 640

Housing	Apartment	32	24	63 360
	Row house or semi-detached house	15	13	34 320
	Detached house	47	57	150 480
	Farm	4	5	13 200
	Something else	1	1	2 640
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	224 400
	Rented residence	20	12	31 680
	Right of residence apartment	2	3	7 920
	Something else	1	0	0
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	43	113 520
	No	59	56	147 840
	Can not say	1	1	2 640

Using AdBlocker or similar application	Yes	19	18	47 520
	No	76	78	205 920
	Can not say	5	5	13 200

Number of cars in household	One car	45	45	118 800
	Two cars	32	35	92 400
	Three or more cars	10	14	36 960
	No car	14	6	15 840

PUUTTUU	PUUTTUU	22	27	71 280
	PUUTTUU	67	70	184 800
	PUUTTUU	4	4	10 560
	PUUTTUU	8	10	26 400
	PUUTTUU	2	1	2 640
	PUUTTUU	8	3	7 920
	PUUTTUU	5	4	10 560

Advertising ban at the door / mailbox	Yes	24	16	42 240
	No	76	84	221 760
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	55	145 200
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	2 640
	Retired	31	36	95 040
	Unemployed / laid off	2	2	5 280
	Schoolboy or student	11	5	13 200
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	2 640
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	29	76 560
	No	25	23	60 720
	Can't say / No answer	50	47	124 080

Health services used in the household	Public health services	85	84	221 760
	Employer - funded health care services	49	50	132 000
	Private, self-funded healthcare services	39	42	110 880
	Private health insurance services	22	22	58 080
	No health care	1	1	2 640
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	16	42 240
	Turku or Tampere	8	6	15 840
	Oulu	4	4	10 560
	70 000 - 150 000 inhabitants town	13	13	34 320
	Urban municipality	27	28	73 920
	Conurbation	16	20	52 800
	Countryside	13	13	34 320

Pets in household	Cat	17	17	44 880
	Dog	26	25	66 000
	Some other pet	5	5	13 200
	No pets	59	60	158 400

Family with kids	Yes	32	31	81 840
Family with kids	No	68	69	182 160

Use of glasses or contact lenses	Yes	67	71	187 440
Use of glasses or contact lenses	No	33	29	76 560
How often different content is read
The frequency of reading: Print magazines	Daily	15	22	58 080
	5-6 days a week	4	7	18 480
	1-4 days a week	26	36	95 040
	Monthly	24	22	58 080
	Rarely	23	11	29 040
	Never	7	1	2 640
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	24	63 360
	5-6 days a week	5	5	13 200
	1-4 days a week	19	21	55 440
	Monthly	15	14	36 960
	Rarely	24	20	52 800
	Never	14	15	39 600
	Can not say	1	1	2 640

The frequency of reading: Print newspapers or afternoon papers	Daily	30	43	113 520
	5-6 days a week	4	5	13 200
	1-4 days a week	23	25	66 000
	Monthly	13	11	29 040
	Rarely	21	13	34 320
	Never	7	2	5 280
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	56	147 840
	5-6 days a week	9	9	23 760
	1-4 days a week	16	12	31 680
	Monthly	6	6	15 840
	Rarely	9	7	18 480
	Never	6	10	26 400
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	15 840
	5-6 days a week	4	4	10 560
	1-4 days a week	44	51	134 640
	Monthly	17	17	44 880
	Rarely	20	15	39 600
	Never	9	6	15 840
	Can not say	1	1	2 640

The frequency of watching: Free online TV services	Daily	15	15	39 600
	5-6 days a week	9	9	23 760
	1-4 days a week	30	32	84 480
	Monthly	23	22	58 080
	Rarely	15	15	39 600
	Never	7	6	15 840
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	15	39 600
	5-6 days a week	10	9	23 760
	1-4 days a week	22	21	55 440
	Monthly	10	9	23 760
	Rarely	11	13	34 320
	Never	31	33	87 120
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	55	145 200
	5-6 days a week	9	9	23 760
	1-4 days a week	19	18	47 520
	Monthly	11	9	23 760
	Rarely	12	8	21 120
	Never	3	1	2 640
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	43	113 520
	5-6 days a week	12	14	36 960
	1-4 days a week	22	21	55 440
	Monthly	11	8	21 120
	Rarely	12	9	23 760
	Never	7	6	15 840
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	28	73 920
	5-6 days a week	7	9	23 760
	1-4 days a week	16	19	50 160
	Monthly	13	12	31 680
	Rarely	26	20	52 800
	Never	16	11	29 040
	Can not say	1	1	2 640

The frequency of listening: Programs of commercial radio channels	Daily	16	19	50 160
	5-6 days a week	10	12	31 680
	1-4 days a week	21	23	60 720
	Monthly	14	13	34 320
	Rarely	21	19	50 160
	Never	16	13	34 320
	Can not say	1	1	2 640

The frequency of listening: Podcasts	Daily	4	3	7 920
	5-6 days a week	3	3	7 920
	1-4 days a week	9	6	15 840
	Monthly	13	13	34 320
	Rarely	28	27	71 280
	Never	41	46	121 440
	Can not say	2	1	2 640

User frequency and following: Social media	Daily	57	47	124 080
	5-6 days a week	7	9	23 760
	1-4 days a week	8	10	26 400
	Monthly	3	3	7 920
	Rarely	6	7	18 480
	Never	19	24	63 360
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	8	21 120
	5-6 days a week	5	3	7 920
	1-4 days a week	11	8	21 120
	Monthly	8	7	18 480
	Rarely	22	23	60 720
	Never	40	50	132 000
	Can not say	1	1	2 640

User frequency: Instant messaging	Daily	68	60	158 400
	5-6 days a week	9	10	26 400
	1-4 days a week	10	11	29 040
	Monthly	3	6	15 840
	Rarely	3	3	7 920
	Never	8	10	26 400
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	67	176 880
	No	41	32	84 480
	Can not say	1	1	2 640

I tend to buy tabloids	Yes	8	9	23 760
	No	90	90	237 600
	Can not say	2	1	2 640

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	55	145 200
	No	52	43	113 520
	Can not say	2	1	2 640

I tend to buy single copy magazines	Yes	17	14	36 960
	No	81	84	221 760
	Can not say	2	1	2 640

PUUTTUU	PUUTTUU	13	9	23 760
	PUUTTUU	5	1	2 640
	PUUTTUU	7	5	13 200
	PUUTTUU	15	19	50 160
	PUUTTUU	8	11	29 040
	PUUTTUU	7	8	21 120
	PUUTTUU	10	12	31 680
	PUUTTUU	6	2	5 280
	PUUTTUU	9	8	21 120
	PUUTTUU	9	8	21 120
	PUUTTUU	4	2	5 280
	PUUTTUU	5	2	5 280
	PUUTTUU	13	9	23 760
	PUUTTUU	8	3	7 920
	PUUTTUU	13	13	34 320
	PUUTTUU	7	3	7 920
	PUUTTUU	8	10	26 400
	PUUTTUU	3	4	10 560
	PUUTTUU	56	57	150 480
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	51	134 640
	PUUTTUU	40	47	124 080
	PUUTTUU	2	2	5 280

PUUTTUU	PUUTTUU	87	89	234 960
	PUUTTUU	11	10	26 400
	PUUTTUU	1	1	2 640

PUUTTUU	PUUTTUU	73	74	195 360
	PUUTTUU	25	24	63 360
	PUUTTUU	2	1	2 640

PUUTTUU	PUUTTUU	81	85	224 400
	PUUTTUU	18	14	36 960
	PUUTTUU	2	1	2 640

PUUTTUU	PUUTTUU	57	57	150 480
	PUUTTUU	41	42	110 880
	PUUTTUU	1	2	5 280

PUUTTUU	PUUTTUU	30	32	84 480
	PUUTTUU	63	64	168 960
	PUUTTUU	7	5	13 200

PUUTTUU	PUUTTUU	84	88	232 320
	PUUTTUU	15	11	29 040
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	41	43	113 520
	PUUTTUU	57	56	147 840
	PUUTTUU	2	2	5 280

PUUTTUU	PUUTTUU	86	84	221 760
	PUUTTUU	14	15	39 600
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	26	68 640
	PUUTTUU	65	71	187 440
	PUUTTUU	5	3	7 920

PUUTTUU	PUUTTUU	39	42	110 880
	PUUTTUU	60	57	150 480
	PUUTTUU	1	1	2 640

PUUTTUU	PUUTTUU	67	67	176 880
	PUUTTUU	30	30	79 200
	PUUTTUU	3	3	7 920

PUUTTUU	PUUTTUU	67	63	166 320
	PUUTTUU	31	35	92 400
	PUUTTUU	3	2	5 280

PUUTTUU	PUUTTUU	67	70	184 800
	PUUTTUU	30	28	73 920
	PUUTTUU	2	2	5 280

Moottori magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Moottori Readers %	Moottori Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	208 560
	Can not say	4	3	7 920
	Negative	18	19	50 160

Attitude towards advertising: Magazines	Positive	77	78	205 920
	Can not say	5	4	10 560
	Negative	19	18	47 520

Attitude towards advertising: Free and local newspapers	Positive	82	86	227 040
	Can not say	5	4	10 560
	Negative	13	10	26 400

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	54	142 560
	Can not say	8	7	18 480
	Negative	37	38	100 320

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	36	95 040
	Can not say	12	14	36 960
	Negative	47	51	134 640

Attitude towards advertising: Blogs	Positive	30	27	71 280
	Can not say	27	29	76 560
	Negative	41	44	116 160

Attitude towards advertising: Newsletters to email	Positive	19	17	44 880
	Can not say	2	2	5 280
	Negative	79	81	213 840

Attitude towards advertising: Other websites	Positive	43	43	113 520
	Can not say	10	8	21 120
	Negative	46	48	126 720

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	150 480
	Can not say	3	3	7 920
	Negative	40	40	105 600

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	42	110 880
	Can not say	6	6	15 840
	Negative	53	51	134 640

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	71	187 440
	Can not say	4	3	7 920
	Negative	28	25	66 000

Attitude towards advertising: Out-of-home advertising	Positive	66	66	174 240
	Can not say	6	5	13 200
	Negative	29	29	76 560

Moottori magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Moottori Readers %	Moottori Amount of readers
I relax and get inspired by magazines	Agree	77	80	211 200
	Disagree	15	14	36 960
	Can not say	7	6	15 840

I experience pampering moments with magazines	Agree	50	46	121 440
	Disagree	39	43	113 520
	Can not say	10	11	29 040

A professional magazine keeps me up to date on professional matters	Agree	70	77	203 280
	Disagree	17	14	36 960
	Can not say	12	8	21 120

The industry specialty magazine provides information on my hobbies and interests	Agree	81	86	227 040
	Disagree	10	8	21 120
	Can not say	9	5	13 200

Finnish magazines offer reliable comparisons and tests	Agree	68	76	200 640
	Disagree	18	16	42 240
	Can not say	14	8	21 120

Finnish magazines offer reliable product recommendations	Agree	64	67	176 880
	Disagree	21	22	58 080
	Can not say	15	12	31 680

Finnish magazines are of high quality	Agree	81	84	221 760
	Disagree	12	12	31 680
	Can not say	7	4	10 560

I follow important magazines on social media	Agree	32	29	76 560
	Disagree	60	64	168 960
	Can not say	8	6	15 840

I read important magazines from cover to cover	Agree	52	59	155 760
	Disagree	43	38	100 320
	Can not say	5	4	10 560

Ads are part of the content of the magazine	Agree	64	68	179 520
	Disagree	31	28	73 920
	Can not say	5	4	10 560

Ads in magazines make new things familiar	Agree	67	67	176 880
	Disagree	28	28	73 920
	Can not say	6	5	13 200

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	58	153 120
	Disagree	42	38	100 320
	Can not say	6	4	10 560

I have purchased products based on the ad in magazine	Agree	46	45	118 800
	Disagree	49	49	129 360
	Can not say	6	5	13 200

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	55	145 200
	Disagree	35	42	110 880
	Can not say	4	3	7 920

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	29	76 560
	Disagree	55	66	174 240
	Can not say	6	6	15 840

I rely on product recommendations from bloggers and tubers	Agree	21	13	34 320
	Disagree	66	74	195 360
	Can not say	14	13	34 320

Moottori magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Moottori Readers %	Moottori Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	21	55 440
	Newspapers	14	17	44 880
	Magazine websites	7	12	31 680
	Newspaper websites	7	10	26 400
	Blogs	2	2	5 280
	Social media	12	11	29 040
	Other websites	42	52	137 280
	Television	10	11	29 040
	Radio	1	2	5 280
	Direct mail	10	13	34 320
	None of the above	40	28	73 920

Information sources, consumer electronics and information technology	Print magazines	15	22	58 080
	Newspapers	19	24	63 360
	Magazine websites	10	11	29 040
	Newspaper websites	9	10	26 400
	Blogs	5	4	10 560
	Social media	23	16	42 240
	Other websites	50	52	137 280
	Television	17	19	50 160
	Radio	3	3	7 920
	Direct mail	36	42	110 880
	None of the above	16	13	34 320

Information sources, beauty care and cosmetics	Print magazines	18	12	31 680
	Newspapers	8	10	26 400
	Magazine websites	9	6	15 840
	Newspaper websites	5	5	13 200
	Blogs	8	2	5 280
	Social media	25	10	26 400
	Other websites	16	12	31 680
	Television	12	12	31 680
	Radio	2	2	5 280
	Direct mail	16	16	42 240
	None of the above	47	59	155 760

Information sources, travel	Print magazines	17	20	52 800
	Newspapers	15	17	44 880
	Magazine websites	10	9	23 760
	Newspaper websites	9	8	21 120
	Blogs	10	7	18 480
	Social media	31	20	52 800
	Other websites	48	49	129 360
	Television	16	17	44 880
	Radio	3	2	5 280
	Direct mail	10	14	36 960
	None of the above	29	29	76 560

Information sources, style and fashion	Print magazines	24	19	50 160
	Newspapers	14	17	44 880
	Magazine websites	12	9	23 760
	Newspaper websites	7	8	21 120
	Blogs	9	4	10 560
	Social media	32	17	44 880
	Other websites	34	29	76 560
	Television	17	15	39 600
	Radio	1	1	2 640
	Direct mail	25	25	66 000
	None of the above	30	40	105 600

Information sources, building and renovating	Print magazines	20	24	63 360
	Newspapers	16	21	55 440
	Magazine websites	9	11	29 040
	Newspaper websites	7	9	23 760
	Blogs	6	4	10 560
	Social media	20	13	34 320
	Other websites	33	40	105 600
	Television	18	17	44 880
	Radio	2	2	5 280
	Direct mail	28	34	89 760
	None of the above	32	25	66 000

Information sources, food, cooking and baking	Print magazines	37	38	100 320
	Newspapers	28	33	87 120
	Magazine websites	20	17	44 880
	Newspaper websites	17	18	47 520
	Blogs	14	9	23 760
	Social media	38	26	68 640
	Other websites	34	31	81 840
	Television	28	33	87 120
	Radio	6	6	15 840
	Direct mail	26	29	76 560
	None of the above	13	15	39 600

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	8	21 120
	Newspapers	12	14	36 960
	Magazine websites	3	3	7 920
	Newspaper websites	5	5	13 200
	Blogs	1	1	2 640
	Social media	10	6	15 840
	Other websites	24	27	71 280
	Television	11	11	29 040
	Radio	2	1	2 640
	Direct mail	17	20	52 800
	None of the above	52	50	132 000

Information sources, decorating and furniture purchases	Print magazines	24	23	60 720
	Newspapers	16	21	55 440
	Magazine websites	11	11	29 040
	Newspaper websites	7	7	18 480
	Blogs	8	4	10 560
	Social media	26	14	36 960
	Other websites	31	32	84 480
	Television	18	18	47 520
	Radio	1	1	2 640
	Direct mail	30	30	79 200
	None of the above	27	30	79 200

Information sources, saving and investing	Print magazines	9	13	34 320
	Newspapers	10	12	31 680
	Magazine websites	6	8	21 120
	Newspaper websites	9	9	23 760
	Blogs	6	5	13 200
	Social media	16	12	31 680
	Other websites	30	32	84 480
	Television	6	7	18 480
	Radio	3	3	7 920
	Direct mail	3	4	10 560
	None of the above	49	46	121 440

Information sources, health and wellbeing products / services	Print magazines	14	15	39 600
	Newspapers	15	19	50 160
	Magazine websites	7	8	21 120
	Newspaper websites	6	7	18 480
	Blogs	5	3	7 920
	Social media	21	11	29 040
	Other websites	37	35	92 400
	Television	12	12	31 680
	Radio	2	2	5 280
	Direct mail	17	18	47 520
	None of the above	38	41	108 240

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	15	39 600
	Newspapers	19	23	60 720
	Magazine websites	7	8	21 120
	Newspaper websites	8	9	23 760
	Blogs	5	3	7 920
	Social media	22	15	39 600
	Other websites	41	38	100 320
	Television	13	13	34 320
	Radio	1	1	2 640
	Direct mail	31	35	92 400
	None of the above	29	30	79 200

Moottori magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Moottori Readers %	Moottori Amount of readers
PUUTTUU	Cars, motor vehicles	26	66	174 240
	Well-being and health	53	43	113 520
	Charity work	14	10	26 400
	Self development	32	23	60 720
	PUUTTUU	15	8	21 120
	PUUTTUU	17	24	63 360
	PUUTTUU	16	4	10 560
	PUUTTUU	27	19	50 160
	PUUTTUU	55	61	161 040
	PUUTTUU	34	37	97 680
	PUUTTUU	32	23	60 720
	PUUTTUU	26	15	39 600
	PUUTTUU	53	53	139 920
	PUUTTUU	10	14	36 960
	PUUTTUU	22	8	21 120
	PUUTTUU	35	25	66 000
	PUUTTUU	30	32	84 480
	PUUTTUU	56	60	158 400
	PUUTTUU	16	11	29 040
	PUUTTUU	40	47	124 080
	PUUTTUU	33	28	73 920
	PUUTTUU	39	58	153 120
	PUUTTUU	40	31	81 840
	PUUTTUU	40	24	63 360
	PUUTTUU	23	25	66 000
	PUUTTUU	31	16	42 240
	PUUTTUU	36	47	124 080
	PUUTTUU	36	37	97 680
	PUUTTUU	46	51	134 640
	PUUTTUU	11	19	50 160
	PUUTTUU	23	34	89 760
	PUUTTUU	33	30	79 200
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	38	100 320
	Repair and construction products	40	50	132 000
	Domestic appliances	39	43	113 520
	Electronics or IT products	50	56	147 840
	Cars	18	24	63 360
	Clothing and footwear	82	77	203 280
	Eyeglasses, contact lenses or sunglasses	35	33	87 120
	Sports clothing, footwear or equipment	60	56	147 840
	Saving or investing products or services	26	28	73 920
	Cosmetics and beauty products	45	25	66 000
	Mobile phones	31	33	87 120
	Travels	37	36	95 040
	Products and services for health and well-being	58	51	134 640
	None of the above	2	2	5 280

Intentions to purchase within 12 months	Furniture and furnishings	29	23	60 720
	Repair and construction products	36	45	118 800
	Domestic appliances	20	21	55 440
	Electronics or IT products	28	30	79 200
	Cars	14	17	44 880
	Clothing and footwear	65	59	155 760
	Eyeglasses, contact lenses or sunglasses	27	29	76 560
	Sports clothing, footwear or equipment	43	43	113 520
	Saving or investing products or services	22	22	58 080
	Cosmetics and beauty products	36	18	47 520
	Mobile phones	16	15	39 600
	Travels	41	42	110 880
	Products and services for health and well-being	46	38	100 320
	None of the above	7	7	18 480

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	5 280
	Buying an apartment	11	10	26 400
	Home renovation	29	33	87 120
	Buying a car	25	28	73 920
	Buying a boat	3	5	13 200
	None of these	50	45	118 800

Will consider switching over the next 12 months	Bank	7	9	23 760
	Insurance company	10	13	34 320
	electric company	18	21	55 440
	Internet Connection	8	9	23 760
	Phone-subscription	12	15	39 600
	None of the above	47	44	116 160
	Can not say	19	18	47 520

Use of extra money	Magazines, books, movies	17	13	34 320
	Eating, drinking, partying in a restaurant	32	27	71 280
	Exercises and sports equipment	26	26	68 640
	Cultural events (eg. concerts, theater, festivals)	33	27	71 280
	Renovation, interior design	25	28	73 920
	Health services and personal well-being	21	16	42 240
	Travel	40	41	108 240
	Consumer electronics and IT equipment, mobile phones	16	19	50 160
	Clothes, shoes and bags	23	15	39 600
	Home services (cleaning and other housekeeping services)	6	4	10 560
	Car, boat, motorcycle	13	24	63 360
	Cosmetics and beauty care	10	4	10 560
	Saving, investing	46	51	134 640
	Other	8	9	23 760
	There is no extra money left after mandatory expenses	8	8	21 120
	Can not say	3	2	5 280
Planning on buying/doing in the next 12 months

Moottori magazine's reader profile / Source NRS 2023

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Readers: 264 000 / KMT 2023 Download magazine graphs (PDF)

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