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Moottori

Moottori is the member magazine of the Finnish Touring Club and the biggest car magazine in Finland. In every issue there are reports of the new cars, interesting travel destinations, detailed articles about the Finnish traffic policy and current motoring trends.

Magazine's website: https://www.moottori.fi Follow us :

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Autoliitto ry
Phone 020 770 3691
Contact person Sini Toikkanen
050 527 0201
sini.toikkanen@moottori.fi
Www http://www.moottori.fi/mediatiedot/
Contact person Jari Istolainen
040 504 4970
jari.istolainen@moottori.fi
Www http://www.moottori.fi/mediatiedot/

Contact info

Publisher Autoliitto ry
Visiting address Hämeentie 105 A
00550 Helsinki
Phone 09 7258 4400
Magazine's email sini.toikkanen@moottori.fi
Päätoimittaja Eila Parviainen
Toimituspäällikkö Jussi Saarinen

Circulation or copies

Copies 115000
Issues per year 10

Readership

Readership 253 000
Total reach 290 000
How many times read 2
Minutes of reading 41 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 27.01.2021 13.01.2021 Thema: Motorbikes
3 24.02.2021 10.02.2021 Thema: Summer tires
4 24.03.2021 10.03.2021 Thema: Travelling in Finland
5 21.04.2021 07.04.2021
6 26.05.2021 12.05.2021 Thema: Crashtest: child restraint systems
7 30.06.2021 16.06.2021 Thema: Travelling in Finland
8 11.08.2021 28.07.2021
9 15.09.2021 01.09.2021
10 - 11 27.10.2021 13.10.2021 Thema: Wintertires
12 08.12.2021 23.11.2021

Advertisement rates

2/1

Position: First spread

Size including margin: 430 x 280 mm

4-colour price 11800 €

2/1

Position: Not specified

Size including margin: 430 x 280 mm

4-colour price 10160 €

Erikoishinnat: Avausaukeama 11.800 €

takakansi

Position: Back cover

Size including margin: 215 x 250 mm

4-colour price 5590 €

2.kansi

Position: 2. Cover

Size including margin: 215 x 280 mm

4-colour price 5390 €

3.kansi

Position: 3. Cover

Size including margin: 215 x 280 mm

4-colour price 5290 €

1/1

Position: Not specified

Size including margin: 215 x 280 mm

4-colour price 5080 €

1/2

Position: Not specified

Size including margin: 105 x 280 mm

4-colour price 3050 €

1/2

Position: Not specified

Size including margin: 105 x 280 mm

4-colour price 3050 €

1/3

Position: Not specified

Size including margin: 215 x 90 mm

4-colour price 2610 €

1/3

Position: Not specified

Size including margin: 70 x 280 mm

4-colour price 2610 €

1/4

Position: Not specified

Size including margin: 185 x 61 mm

4-colour price 2030 €

Info about inserts

Technical data

Size mm 215 x 280 mm
Printing area mm 215 x 280 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

Printing house

Printer PunaMusta Oy , Joensuu

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 253 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Moottori
Readers %
Moottori
Amount of readers
SexWomen511435 420
Men4986217 580
Age15-24 y13615 180
25-34 y141025 300
35-44 y141435 420
45-54 y141845 540
55-64 y162153 130
65+ y293280 960
Gender + ageFemale 15-29 years1012 530
Female 30-49 years1437 590
Female 50+ years28922 770
Male 15-29 years10922 770
Male 30-49 years142460 720
Male 50+ years2454136 620
Household positionLives at home with parents7512 650
Lives alone272153 130
Lives with spouse3743108 790
Lives with spouse and children232768 310
Single parent225 060
Other325 060
ProfessionTop Management4410 120
white-collar worker, higher-level151537 950
White-collar worker13922 770
Worker101743 010
Farmer125 060
Other entrepreneur3410 120
Pensioner313588 550
Student, pupil12512 650
Homewife, home dad100
Unemployed337 590
Other4410 120
No answer325 060
EducationElementary school6615 180
Secondary school7615 180
Vocational293793 610
High school131025 300
University of Applied Sciences181948 070
University252153 130
Something else212 530
Size of the household1 pers282255 660
2 pers3946116 380
3 pers141332 890
4 pers121127 830
5+ pers7820 240
Household income (gross)Below 20 000 € /y13820 240
20 000 - 35 000 € /y211845 540
35 001 - 50 000 € /y202255 660
50 001 - 85 000 € /y212768 310
85 001 - 100 000 € /y6820 240
Over 100 000 € /y6820 240
Don't want to tell6512 650
Can't say / No answer7410 120
Decision-maker in grocery purchasesYes9491230 230
Don't know6922 770
Can not say100
HousingApartment342870 840
Row house or semi-detached house171948 070
Detached house4447118 910
Farm4512 650
Something else112 530
Can not say000
Ownership of housingOwner-occupied residence7481204 930
Rented residence221537 950
Right of residence apartment225 060
Something else112 530
Can not say112 530
Cottage or holiday home in regular useYes4146116 380
No5852131 560
Can not say125 060
Number of cars in householdOne car4646116 380
Two cars303588 550
Three or more cars101435 420
No car14615 180
Advertising ban at the door / mailboxYes241743 010
No7683209 990
Can not say112 530
lifecycleIn paid job, entrepreneur, freelancer, farmer5056141 680
Temporarily absent (= time off from work, care or study, maternity leave)112 530
Retired313588 550
Unemployed / laid off337 590
Schoolboy or student12512 650
Housewife or father100
In the military or performing civilian service000
Other112 530
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes232870 840
No252768 310
Can't say / No answer5146116 380
Health services used in the householdPublic health services8584212 520
Employer - funded health care services4952131 560
Private, self-funded healthcare services3841103 730
Private health insurance services212358 190
No health care100
Can not say112 530
Type of municipality (7 class)Greater Helsinki191743 010
Turku or Tampere8922 770
Oulu425 060
70 000 - 150 000 inhabitants town131230 360
Urban municipality272665 780
Conurbation161845 540
Countryside131537 950
Pets in householdCat171537 950
Dog262563 250
Some other pet537 590
No pets6063159 390
Family with kidsYes313075 900
No6970177 100
Use of glasses or contact lensesYes6870177 100
No323075 900
How often different content is read
The frequency of reading: Print magazinesDaily152153 130
5-6 days a week4615 180
1-4 days a week283896 140
Monthly252358 190
Rarely211127 830
Never525 060
Can not say000
The frequency of reading: Magazine content in digital formatDaily202358 190
5-6 days a week5512 650
1-4 days a week192153 130
Monthly161537 950
Rarely252563 250
Never131025 300
Can not say100
The frequency of reading: Print newspapers or afternoon papersDaily3445113 850
5-6 days a week5512 650
1-4 days a week232768 310
Monthly141025 300
Rarely191127 830
Never525 060
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5357144 210
5-6 days a week101025 300
1-4 days a week171640 480
Monthly6512 650
Rarely9820 240
Never5410 120
Can not say000
The frequency of reading: Free and free delivery newspapersDaily6820 240
5-6 days a week5512 650
1-4 days a week4248121 440
Monthly181640 480
Rarely201743 010
Never8512 650
Can not say112 530
The frequency of watching: Free online TV servicesDaily171948 070
5-6 days a week101025 300
1-4 days a week313486 020
Monthly202050 600
Rarely151332 890
Never6410 120
Can not say100
The frequency of watching: Pay TV and streaming servicesDaily151743 010
5-6 days a week10922 770
1-4 days a week192153 130
Monthly9922 770
Rarely111127 830
Never353383 490
Can not say112 530
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4856141 680
5-6 days a week101230 360
1-4 days a week191640 480
Monthly11820 240
Rarely10615 180
Never325 060
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3846116 380
5-6 days a week131537 950
1-4 days a week232153 130
Monthly9615 180
Rarely10615 180
Never7615 180
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242665 780
5-6 days a week71025 300
1-4 days a week172255 660
Monthly111127 830
Rarely262153 130
Never14922 770
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily182358 190
5-6 days a week101332 890
1-4 days a week232563 250
Monthly131127 830
Rarely201640 480
Never161025 300
Can not say100
The frequency of listening: PodcastsDaily325 060
5-6 days a week237 590
1-4 days a week9717 710
Monthly121230 360
Rarely262870 840
Never4443108 790
Can not say4512 650
User frequency and following: Social mediaDaily5647118 910
5-6 days a week6717 710
1-4 days a week91025 300
Monthly3410 120
Rarely5717 710
Never192563 250
Can not say012 530
User frequency and following: Bloggers, YouTubers, or social media influencersDaily11717 710
5-6 days a week5410 120
1-4 days a week111025 300
Monthly8820 240
Rarely242153 130
Never4048121 440
Can not say125 060
User frequency: Instant messaging Daily6454136 620
5-6 days a week101332 890
1-4 days a week101230 360
Monthly4410 120
Rarely3512 650
Never91230 360
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5966166 980
No403486 020
Can not say100
I tend to buy tabloidsYes91127 830
No8988222 640
Can not say112 530
A paid Finnish magazine is subscribed to my household (print or digital)Yes5054136 620
No4945113 850
Can not say212 530
I tend to buy single copy magazinesYes181743 010
No8081204 930
Can not say225 060

Moottori magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.