Finnish Magazine Rate Cards

Oma PIHA

Magazine's website: https://omapiha.info/ Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Saarsalo Oy
Phone	03 212 5225
Fax	03 222 0609
Email	info@saarsalo.fi
Contact person	Sanna Mäkinen 041 313 2706 sanna.makinen@saarsalo.fi

Contact info

Publisher	Pellervo-Media Oy
Visiting address	Simonkatu 6 00100 Helsinki
Postal address	PL 77 00101 Helsinki
Phone	+358 (0) 9 476 7501
Vastaava päätoimittaja	Anna Malk

Circulation or copies

Copies	11000
Issues per year	6

Readership

Readership	94 000
Total reach	110 000
How many times read	2.3
Minutes of reading	51 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	13.01.2023	08.12.2022	19.12.2022		Thema: Pienelle pihalle mahtuu paljon + pienen pihan kasvit, katteet, lasten leikit
2	03.03.2023	27.01.2023	07.02.2023		Thema: Puutarhan ekologia ja permakulttuuri + hyötykasvit + kasvihuoneet
3	28.04.2023	24.03.2023	04.04.2023		Thema: Paikkaan sopiva puutarha + parveke ja terassi, rakennelmat ja pihakivet
4	22.06.2023	17.05.2023	29.05.2023		Thema: Ruusujen kesä+ lannoitteet, rakennelmat, pihakivet
5	11.08.2023	07.07.2023	19.07.2023		Thema: Mahtavat mukulat ja sipulit + syysistutukset
6	19.10.2023	14.09.2023	26.09.2023		Thema: Havu- ja huonekasvit + ympäri vuoden vihreää

Advertisement rates

Aukeama

Position: Not specified

Size excluding margin: 420 x 297 mm

4-colour price 4350 €

Takakansi

Position: Not specified

Size excluding margin: 210 x 265 mm

4-colour price 2850 €

1/1

Position: Not specified

Size excluding margin: 210 x 297 mm

4-colour price 2550 €

1/2

Position: Not specified

Size excluding margin: 210 x 148 mm

4-colour price 1500 €

1/2

Position: Not specified

Size excluding margin: 102 x 297 mm

4-colour price 1500 €

1/4

Position: Not specified

Size excluding margin: 184 x 66 mm

4-colour price 900 €

Palveluhakemisto 1 moduuli, sarjana

Position: Not specified

Size excluding margin: 40 x 60 mm

4-colour price 100 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 297 mm
Bleed mm	5 mm
Printing process	Offset
Binding	Adhesive binding

Printing house

Printer	PunaMusta Oy , Joensuu

Technical info / material

Ad material delivery	ilmoitukset@omapiha.info
Technical data

Readers: 94 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Oma PIHA Readers %	Oma PIHA Amount of readers
Readership (KMT 2023)	94 000
Total reach	110 000
Sex	Women	51	72	67 680
Sex	Men	49	28	26 320

Native language	Finnish	95	96	90 240
Native language	Swedish	5	4	3 760

Age	15-24 y	13	2	1 880
	25-34 y	14	3	2 820
	35-44 y	14	9	8 460
	45-54 y	14	17	15 980
	55-64 y	16	22	20 680
	65+ y	29	46	43 240

Gender + age	Female 15-29 years	10	2	1 880
	Female 30-49 years	14	14	13 160
	Female 50+ years	28	56	52 640
	Male 15-29 years	10	1	940
	Male 30-49 years	14	5	4 700
	Male 50+ years	24	21	19 740

Household position	Lives at home with parents	7	1	940
	Lives alone	28	22	20 680
	Lives with spouse	37	49	46 060
	Lives with spouse and children	24	22	20 680
	Single parent	2	2	1 880
	Other	3	2	1 880

Grandchildren under 18 years of age	Yes	21	33	31 020
	No	38	52	48 880
	No answer (under 45 year olds)	41	14	13 160

Profession	Top Management	4	4	3 760
	white-collar worker, higher-level	16	10	9 400
	White-collar worker	12	14	13 160
	Worker	10	8	7 520
	Farmer	1	1	940
	Other entrepreneur	3	2	1 880
	Pensioner	31	49	46 060
	Student, pupil	11	2	1 880
	Homewife, home dad	0	0	0
	Unemployed	2	2	1 880
	Other	6	5	4 700
	No answer	3	2	1 880

Education	Elementary school	5	11	10 340
	Secondary school	7	7	6 580
	Vocational	28	32	30 080
	High school	14	10	9 400
	University of Applied Sciences	19	18	16 920
	University	27	20	18 800
	Something else	2	2	1 880

Size of the household	1 pers	28	21	19 740
	2 pers	38	52	48 880
	3 pers	14	13	12 220
	4 pers	12	9	8 460
	5+ pers	7	5	4 700

Household income (gross)	Below 20 000 € /y	11	9	8 460
	20 000 - 35 000 € /y	19	21	19 740
	35 001 - 50 000 € /y	20	24	22 560
	50 001 - 85 000 € /y	22	23	21 620
	85 001 - 100 000 € /y	7	6	5 640
	Over 100 000 € /y	9	7	6 580
	Don't want to tell	5	7	6 580
	Can't say / No answer	7	3	2 820

Decision-maker in grocery purchases	Yes	93	95	89 300
	Don't know	7	4	3 760
	Can not say	1	1	940

Housing	Apartment	32	19	17 860
	Row house or semi-detached house	15	17	15 980
	Detached house	47	58	54 520
	Farm	4	5	4 700
	Something else	1	0	0
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	86	80 840
	Rented residence	20	11	10 340
	Right of residence apartment	2	2	1 880
	Something else	1	1	940
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	44	41 360
	No	59	55	51 700
	Can not say	1	1	940

Using AdBlocker or similar application	Yes	19	8	7 520
	No	76	86	80 840
	Can not say	5	7	6 580

Number of cars in household	One car	45	48	45 120
	Two cars	32	37	34 780
	Three or more cars	10	8	7 520
	No car	14	7	6 580

PUUTTUU	PUUTTUU	22	25	23 500
	PUUTTUU	67	65	61 100
	PUUTTUU	4	2	1 880
	PUUTTUU	8	8	7 520
	PUUTTUU	2	1	940
	PUUTTUU	8	8	7 520
	PUUTTUU	5	6	5 640

Advertising ban at the door / mailbox	Yes	24	10	9 400
	No	76	90	84 600
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	45	42 300
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	940
	Retired	31	49	46 060
	Unemployed / laid off	2	2	1 880
	Schoolboy or student	11	2	1 880
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	940
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	21	19 740
	No	25	22	20 680
	Can't say / No answer	50	56	52 640

Health services used in the household	Public health services	85	90	84 600
	Employer - funded health care services	49	43	40 420
	Private, self-funded healthcare services	39	45	42 300
	Private health insurance services	22	16	15 040
	No health care	1	1	940
	Can not say	1	0	0

Type of municipality (7 class)	Greater Helsinki	19	10	9 400
	Turku or Tampere	8	5	4 700
	Oulu	4	4	3 760
	70 000 - 150 000 inhabitants town	13	13	12 220
	Urban municipality	27	32	30 080
	Conurbation	16	20	18 800
	Countryside	13	17	15 980

Pets in household	Cat	17	18	16 920
	Dog	26	26	24 440
	Some other pet	5	4	3 760
	No pets	59	59	55 460

Family with kids	Yes	32	25	23 500
Family with kids	No	68	75	70 500

Use of glasses or contact lenses	Yes	67	83	78 020
Use of glasses or contact lenses	No	33	17	15 980
How often different content is read
The frequency of reading: Print magazines	Daily	15	26	24 440
	5-6 days a week	4	5	4 700
	1-4 days a week	26	33	31 020
	Monthly	24	21	19 740
	Rarely	23	14	13 160
	Never	7	1	940
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	28	26 320
	5-6 days a week	5	4	3 760
	1-4 days a week	19	19	17 860
	Monthly	15	16	15 040
	Rarely	24	19	17 860
	Never	14	13	12 220
	Can not say	1	1	940

The frequency of reading: Print newspapers or afternoon papers	Daily	30	44	41 360
	5-6 days a week	4	7	6 580
	1-4 days a week	23	28	26 320
	Monthly	13	10	9 400
	Rarely	21	9	8 460
	Never	7	2	1 880
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	59	55 460
	5-6 days a week	9	9	8 460
	1-4 days a week	16	14	13 160
	Monthly	6	5	4 700
	Rarely	9	7	6 580
	Never	6	7	6 580
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	9	8 460
	5-6 days a week	4	5	4 700
	1-4 days a week	44	56	52 640
	Monthly	17	13	12 220
	Rarely	20	13	12 220
	Never	9	4	3 760
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	17	15 980
	5-6 days a week	9	9	8 460
	1-4 days a week	30	26	24 440
	Monthly	23	26	24 440
	Rarely	15	14	13 160
	Never	7	8	7 520
	Can not say	1	1	940

The frequency of watching: Pay TV and streaming services	Daily	16	11	10 340
	5-6 days a week	10	6	5 640
	1-4 days a week	22	17	15 980
	Monthly	10	10	9 400
	Rarely	11	12	11 280
	Never	31	45	42 300
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	62	58 280
	5-6 days a week	9	10	9 400
	1-4 days a week	19	15	14 100
	Monthly	11	7	6 580
	Rarely	12	4	3 760
	Never	3	2	1 880
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	48	45 120
	5-6 days a week	12	13	12 220
	1-4 days a week	22	17	15 980
	Monthly	11	8	7 520
	Rarely	12	8	7 520
	Never	7	7	6 580
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	31	29 140
	5-6 days a week	7	8	7 520
	1-4 days a week	16	17	15 980
	Monthly	13	11	10 340
	Rarely	26	23	21 620
	Never	16	11	10 340
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	18	16 920
	5-6 days a week	10	9	8 460
	1-4 days a week	21	18	16 920
	Monthly	14	14	13 160
	Rarely	21	22	20 680
	Never	16	18	16 920
	Can not say	1	1	940

The frequency of listening: Podcasts	Daily	4	2	1 880
	5-6 days a week	3	2	1 880
	1-4 days a week	9	6	5 640
	Monthly	13	11	10 340
	Rarely	28	26	24 440
	Never	41	50	47 000
	Can not say	2	3	2 820

User frequency and following: Social media	Daily	57	54	50 760
	5-6 days a week	7	8	7 520
	1-4 days a week	8	8	7 520
	Monthly	3	3	2 820
	Rarely	6	5	4 700
	Never	19	22	20 680
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	7	6 580
	5-6 days a week	5	3	2 820
	1-4 days a week	11	6	5 640
	Monthly	8	8	7 520
	Rarely	22	25	23 500
	Never	40	50	47 000
	Can not say	1	1	940

User frequency: Instant messaging	Daily	68	60	56 400
	5-6 days a week	9	11	10 340
	1-4 days a week	10	12	11 280
	Monthly	3	4	3 760
	Rarely	3	4	3 760
	Never	8	9	8 460
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	72	67 680
	No	41	28	26 320
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	11	10 340
	No	90	87	81 780
	Can not say	2	2	1 880

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	57	53 580
	No	52	43	40 420
	Can not say	2	1	940

I tend to buy single copy magazines	Yes	17	24	22 560
	No	81	75	70 500
	Can not say	2	2	1 880

PUUTTUU	PUUTTUU	13	17	15 980
	PUUTTUU	5	5	4 700
	PUUTTUU	7	7	6 580
	PUUTTUU	15	16	15 040
	PUUTTUU	8	6	5 640
	PUUTTUU	7	3	2 820
	PUUTTUU	10	7	6 580
	PUUTTUU	6	4	3 760
	PUUTTUU	9	8	7 520
	PUUTTUU	9	11	10 340
	PUUTTUU	4	5	4 700
	PUUTTUU	5	4	3 760
	PUUTTUU	13	15	14 100
	PUUTTUU	8	11	10 340
	PUUTTUU	13	11	10 340
	PUUTTUU	7	10	9 400
	PUUTTUU	8	6	5 640
	PUUTTUU	3	2	1 880
	PUUTTUU	56	56	52 640
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	55	51 700
	PUUTTUU	40	44	41 360
	PUUTTUU	2	1	940

PUUTTUU	PUUTTUU	87	90	84 600
	PUUTTUU	11	9	8 460
	PUUTTUU	1	1	940

PUUTTUU	PUUTTUU	73	76	71 440
	PUUTTUU	25	22	20 680
	PUUTTUU	2	2	1 880

PUUTTUU	PUUTTUU	81	81	76 140
	PUUTTUU	18	19	17 860
	PUUTTUU	2	1	940

PUUTTUU	PUUTTUU	57	58	54 520
	PUUTTUU	41	41	38 540
	PUUTTUU	1	1	940

PUUTTUU	PUUTTUU	30	28	26 320
	PUUTTUU	63	65	61 100
	PUUTTUU	7	7	6 580

PUUTTUU	PUUTTUU	84	90	84 600
	PUUTTUU	15	9	8 460
	PUUTTUU	1	1	940

PUUTTUU	PUUTTUU	41	40	37 600
	PUUTTUU	57	58	54 520
	PUUTTUU	2	2	1 880

PUUTTUU	PUUTTUU	86	89	83 660
	PUUTTUU	14	11	10 340
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	26	24 440
	PUUTTUU	65	69	64 860
	PUUTTUU	5	5	4 700

PUUTTUU	PUUTTUU	39	37	34 780
	PUUTTUU	60	62	58 280
	PUUTTUU	1	2	1 880

PUUTTUU	PUUTTUU	67	72	67 680
	PUUTTUU	30	24	22 560
	PUUTTUU	3	4	3 760

PUUTTUU	PUUTTUU	67	72	67 680
	PUUTTUU	31	26	24 440
	PUUTTUU	3	2	1 880

PUUTTUU	PUUTTUU	67	66	62 040
	PUUTTUU	30	31	29 140
	PUUTTUU	2	3	2 820

Oma PIHA magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Oma PIHA Readers %	Oma PIHA Amount of readers
Attitude towards advertising: Newspapers	Positive	77	80	75 200
	Can not say	4	5	4 700
	Negative	18	16	15 040

Attitude towards advertising: Magazines	Positive	77	78	73 320
	Can not say	5	5	4 700
	Negative	19	18	16 920

Attitude towards advertising: Free and local newspapers	Positive	82	86	80 840
	Can not say	5	4	3 760
	Negative	13	10	9 400

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	52	48 880
	Can not say	8	12	11 280
	Negative	37	36	33 840

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	40	37 600
	Can not say	12	16	15 040
	Negative	47	44	41 360

Attitude towards advertising: Blogs	Positive	30	27	25 380
	Can not say	27	36	33 840
	Negative	41	36	33 840

Attitude towards advertising: Newsletters to email	Positive	19	21	19 740
	Can not say	2	4	3 760
	Negative	79	75	70 500

Attitude towards advertising: Other websites	Positive	43	43	40 420
	Can not say	10	14	13 160
	Negative	46	43	40 420

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	56	52 640
	Can not say	3	3	2 820
	Negative	40	41	38 540

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	39	36 660
	Can not say	6	7	6 580
	Negative	53	53	49 820

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	78	73 320
	Can not say	4	3	2 820
	Negative	28	19	17 860

Attitude towards advertising: Out-of-home advertising	Positive	66	62	58 280
	Can not say	6	8	7 520
	Negative	29	31	29 140

Oma PIHA magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Oma PIHA Readers %	Oma PIHA Amount of readers
I relax and get inspired by magazines	Agree	77	85	79 900
	Disagree	15	11	10 340
	Can not say	7	4	3 760

I experience pampering moments with magazines	Agree	50	62	58 280
	Disagree	39	30	28 200
	Can not say	10	8	7 520

A professional magazine keeps me up to date on professional matters	Agree	70	71	66 740
	Disagree	17	15	14 100
	Can not say	12	14	13 160

The industry specialty magazine provides information on my hobbies and interests	Agree	81	83	78 020
	Disagree	10	10	9 400
	Can not say	9	8	7 520

Finnish magazines offer reliable comparisons and tests	Agree	68	71	66 740
	Disagree	18	16	15 040
	Can not say	14	13	12 220

Finnish magazines offer reliable product recommendations	Agree	64	65	61 100
	Disagree	21	20	18 800
	Can not say	15	14	13 160

Finnish magazines are of high quality	Agree	81	87	81 780
	Disagree	12	9	8 460
	Can not say	7	5	4 700

I follow important magazines on social media	Agree	32	32	30 080
	Disagree	60	60	56 400
	Can not say	8	8	7 520

I read important magazines from cover to cover	Agree	52	62	58 280
	Disagree	43	34	31 960
	Can not say	5	4	3 760

Ads are part of the content of the magazine	Agree	64	62	58 280
	Disagree	31	34	31 960
	Can not say	5	4	3 760

Ads in magazines make new things familiar	Agree	67	73	68 620
	Disagree	28	23	21 620
	Can not say	6	5	4 700

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	52	48 880
	Disagree	42	43	40 420
	Can not say	6	5	4 700

I have purchased products based on the ad in magazine	Agree	46	51	47 940
	Disagree	49	44	41 360
	Can not say	6	5	4 700

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	68	63 920
	Disagree	35	30	28 200
	Can not say	4	3	2 820

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	47	44 180
	Disagree	55	47	44 180
	Can not say	6	6	5 640

I rely on product recommendations from bloggers and tubers	Agree	21	15	14 100
	Disagree	66	68	63 920
	Can not say	14	18	16 920

Oma PIHA magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Oma PIHA Readers %	Oma PIHA Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	14	13 160
	Newspapers	14	20	18 800
	Magazine websites	7	6	5 640
	Newspaper websites	7	6	5 640
	Blogs	2	1	940
	Social media	12	8	7 520
	Other websites	42	38	35 720
	Television	10	10	9 400
	Radio	1	1	940
	Direct mail	10	14	13 160
	None of the above	40	40	37 600

Information sources, consumer electronics and information technology	Print magazines	15	18	16 920
	Newspapers	19	26	24 440
	Magazine websites	10	7	6 580
	Newspaper websites	9	7	6 580
	Blogs	5	2	1 880
	Social media	23	16	15 040
	Other websites	50	40	37 600
	Television	17	21	19 740
	Radio	3	1	940
	Direct mail	36	47	44 180
	None of the above	16	16	15 040

Information sources, beauty care and cosmetics	Print magazines	18	27	25 380
	Newspapers	8	12	11 280
	Magazine websites	9	10	9 400
	Newspaper websites	5	5	4 700
	Blogs	8	5	4 700
	Social media	25	22	20 680
	Other websites	16	17	15 980
	Television	12	16	15 040
	Radio	2	1	940
	Direct mail	16	27	25 380
	None of the above	47	36	33 840

Information sources, travel	Print magazines	17	21	19 740
	Newspapers	15	19	17 860
	Magazine websites	10	9	8 460
	Newspaper websites	9	8	7 520
	Blogs	10	7	6 580
	Social media	31	25	23 500
	Other websites	48	48	45 120
	Television	16	19	17 860
	Radio	3	2	1 880
	Direct mail	10	14	13 160
	None of the above	29	25	23 500

Information sources, style and fashion	Print magazines	24	34	31 960
	Newspapers	14	17	15 980
	Magazine websites	12	12	11 280
	Newspaper websites	7	6	5 640
	Blogs	9	5	4 700
	Social media	32	24	22 560
	Other websites	34	32	30 080
	Television	17	21	19 740
	Radio	1	1	940
	Direct mail	25	36	33 840
	None of the above	30	23	21 620

Information sources, building and renovating	Print magazines	20	26	24 440
	Newspapers	16	24	22 560
	Magazine websites	9	10	9 400
	Newspaper websites	7	6	5 640
	Blogs	6	3	2 820
	Social media	20	16	15 040
	Other websites	33	29	27 260
	Television	18	23	21 620
	Radio	2	1	940
	Direct mail	28	41	38 540
	None of the above	32	26	24 440

Information sources, food, cooking and baking	Print magazines	37	44	41 360
	Newspapers	28	35	32 900
	Magazine websites	20	19	17 860
	Newspaper websites	17	16	15 040
	Blogs	14	9	8 460
	Social media	38	32	30 080
	Other websites	34	31	29 140
	Television	28	30	28 200
	Radio	6	3	2 820
	Direct mail	26	33	31 020
	None of the above	13	13	12 220

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	10	9 400
	Newspapers	12	18	16 920
	Magazine websites	3	3	2 820
	Newspaper websites	5	4	3 760
	Blogs	1	1	940
	Social media	10	9	8 460
	Other websites	24	26	24 440
	Television	11	15	14 100
	Radio	2	1	940
	Direct mail	17	26	24 440
	None of the above	52	42	39 480

Information sources, decorating and furniture purchases	Print magazines	24	32	30 080
	Newspapers	16	22	20 680
	Magazine websites	11	11	10 340
	Newspaper websites	7	6	5 640
	Blogs	8	4	3 760
	Social media	26	20	18 800
	Other websites	31	28	26 320
	Television	18	21	19 740
	Radio	1	1	940
	Direct mail	30	43	40 420
	None of the above	27	21	19 740

Information sources, saving and investing	Print magazines	9	9	8 460
	Newspapers	10	12	11 280
	Magazine websites	6	3	2 820
	Newspaper websites	9	6	5 640
	Blogs	6	3	2 820
	Social media	16	11	10 340
	Other websites	30	26	24 440
	Television	6	7	6 580
	Radio	3	3	2 820
	Direct mail	3	5	4 700
	None of the above	49	52	48 880

Information sources, health and wellbeing products / services	Print magazines	14	20	18 800
	Newspapers	15	20	18 800
	Magazine websites	7	7	6 580
	Newspaper websites	6	6	5 640
	Blogs	5	4	3 760
	Social media	21	19	17 860
	Other websites	37	35	32 900
	Television	12	14	13 160
	Radio	2	2	1 880
	Direct mail	17	25	23 500
	None of the above	38	33	31 020

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	16	15 040
	Newspapers	19	26	24 440
	Magazine websites	7	6	5 640
	Newspaper websites	8	7	6 580
	Blogs	5	2	1 880
	Social media	22	15	14 100
	Other websites	41	36	33 840
	Television	13	16	15 040
	Radio	1	1	940
	Direct mail	31	43	40 420
	None of the above	29	24	22 560

Oma PIHA magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Oma PIHA Readers %	Oma PIHA Amount of readers
PUUTTUU	Cars, motor vehicles	26	19	17 860
	Well-being and health	53	64	60 160
	Charity work	14	21	19 740
	Self development	32	31	29 140
	PUUTTUU	15	12	11 280
	PUUTTUU	17	14	13 160
	PUUTTUU	16	15	14 100
	PUUTTUU	27	34	31 960
	PUUTTUU	55	55	51 700
	PUUTTUU	34	37	34 780
	PUUTTUU	32	36	33 840
	PUUTTUU	26	41	38 540
	PUUTTUU	53	60	56 400
	PUUTTUU	10	7	6 580
	PUUTTUU	22	19	17 860
	PUUTTUU	35	31	29 140
	PUUTTUU	30	39	36 660
	PUUTTUU	56	62	58 280
	PUUTTUU	16	5	4 700
	PUUTTUU	40	36	33 840
	PUUTTUU	33	73	68 620
	PUUTTUU	39	46	43 240
	PUUTTUU	40	42	39 480
	PUUTTUU	40	50	47 000
	PUUTTUU	23	19	17 860
	PUUTTUU	31	48	45 120
	PUUTTUU	36	30	28 200
	PUUTTUU	36	36	33 840
	PUUTTUU	46	35	32 900
	PUUTTUU	11	10	9 400
	PUUTTUU	23	10	9 400
	PUUTTUU	33	40	37 600
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	40	37 600
	Repair and construction products	40	40	37 600
	Domestic appliances	39	43	40 420
	Electronics or IT products	50	39	36 660
	Cars	18	16	15 040
	Clothing and footwear	82	83	78 020
	Eyeglasses, contact lenses or sunglasses	35	37	34 780
	Sports clothing, footwear or equipment	60	55	51 700
	Saving or investing products or services	26	21	19 740
	Cosmetics and beauty products	45	54	50 760
	Mobile phones	31	29	27 260
	Travels	37	31	29 140
	Products and services for health and well-being	58	57	53 580
	None of the above	2	3	2 820

Intentions to purchase within 12 months	Furniture and furnishings	29	24	22 560
	Repair and construction products	36	39	36 660
	Domestic appliances	20	17	15 980
	Electronics or IT products	28	19	17 860
	Cars	14	9	8 460
	Clothing and footwear	65	65	61 100
	Eyeglasses, contact lenses or sunglasses	27	29	27 260
	Sports clothing, footwear or equipment	43	38	35 720
	Saving or investing products or services	22	16	15 040
	Cosmetics and beauty products	36	41	38 540
	Mobile phones	16	13	12 220
	Travels	41	37	34 780
	Products and services for health and well-being	46	47	44 180
	None of the above	7	7	6 580

Planned acquisitions in the househould over the next 2 years	Building a house	3	1	940
	Buying an apartment	11	8	7 520
	Home renovation	29	32	30 080
	Buying a car	25	20	18 800
	Buying a boat	3	2	1 880
	None of these	50	54	50 760

Will consider switching over the next 12 months	Bank	7	6	5 640
	Insurance company	10	8	7 520
	electric company	18	17	15 980
	Internet Connection	8	7	6 580
	Phone-subscription	12	10	9 400
	None of the above	47	50	47 000
	Can not say	19	22	20 680

Use of extra money	Magazines, books, movies	17	16	15 040
	Eating, drinking, partying in a restaurant	32	25	23 500
	Exercises and sports equipment	26	20	18 800
	Cultural events (eg. concerts, theater, festivals)	33	34	31 960
	Renovation, interior design	25	28	26 320
	Health services and personal well-being	21	26	24 440
	Travel	40	39	36 660
	Consumer electronics and IT equipment, mobile phones	16	7	6 580
	Clothes, shoes and bags	23	18	16 920
	Home services (cleaning and other housekeeping services)	6	6	5 640
	Car, boat, motorcycle	13	9	8 460
	Cosmetics and beauty care	10	10	9 400
	Saving, investing	46	42	39 480
	Other	8	7	6 580
	There is no extra money left after mandatory expenses	8	9	8 460
	Can not say	3	3	2 820
Planning on buying/doing in the next 12 months

Oma PIHA magazine's reader profile / Source NRS 2023

Oma PIHA

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Readers: 94 000 / KMT 2023 Download magazine graphs (PDF)

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