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Oma PIHA

Magazine's website: https://omapiha.info/ Follow us :

You're looking at rate card for the year 2021 The information for 2022 has not been updated yet.

Advertisement sales

Advertisement sales Agrimedia Oy
Email myynti@agrimedia.fi
Contact person Tanja Forsman
040 539 3089
040 539 3089
tanja.forsman@agrimedia.fi
Www www.agrimedia.fi

Contact info

Publisher Pellervo-Media Oy
Visiting address Simonkatu 6
00100 Helsinki
Postal address PL 77
00101 Helsinki
Phone +358 (0) 9 476 7501

Circulation or copies

Copies 10000
Issues per year 6

Readership

Readership 138 000
Total reach 152 000
How many times read 2.2
Minutes of reading 45 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 14.01.2021 03.12.2020 10.12.2020 Thema: Kaikenkokoiset pihat, puutarhan levähdyspaikat
2 04.03.2021 04.02.2021 11.02.2021 Thema: Ekologinen puutarha, kasvihuoneet, luonnonkukat
3 29.04.2021 01.04.2021 08.04.2021 Thema: Kukoistavan pihan ainekset
4 24.06.2021 27.05.2021 03.06.2021 Thema: Syötävän ihana piha, hyötykasvit
5 12.08.2021 15.07.2021 22.07.2021 Thema: Syyskesän tunnelmaa ja satoa, syysistutukset
6 21.10.2021 23.09.2021 30.09.2021 Thema: Oman pihan rakentaminen

Advertisement rates

Aukeama

Position: Not specified

Size excluding margin: 420 x 297 mm

4-colour price 4350 €

Takakansi

Position: Not specified

Size excluding margin: 210 x 265 mm

4-colour price 2850 €

1/1

Position: Not specified

Size excluding margin: 210 x 297 mm

4-colour price 2550 €

1/2

Position: Not specified

Size excluding margin: 210 x 148 mm

4-colour price 1500 €

1/2

Position: Not specified

Size excluding margin: 102 x 297 mm

4-colour price 1500 €

1/3

Position: Not specified

Size excluding margin: 70 x 297 mm

4-colour price 1125 €

1/4

Position: Not specified

Size excluding margin: 184 x 66 mm

4-colour price 900 €

1/4

Position: Not specified

Size excluding margin: 89 x 133 mm

4-colour price 900 €

Palveluhakemisto 1 moduuli, sarjana

Position: Not specified

Size excluding margin: 40 x 60 mm

4-colour price 100 €

Info about inserts

Technical data

Size mm 210 x 297 mm
Bleed mm 5 mm
Printing process Offset
Binding Adhesive binding

 

Technical info / material

Ad material delivery ilmoitukset@omapiha.info
Technical data

Readers: 138 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Oma PIHA
Readers %
Oma PIHA
Amount of readers
SexWomen516995 220
Men493142 780
Age15-24 y1322 760
25-34 y1445 520
35-44 y14811 040
45-54 y141622 080
55-64 y162433 120
65+ y294562 100
Gender + ageFemale 15-29 years1022 760
Female 30-49 years141317 940
Female 50+ years285474 520
Male 15-29 years1011 380
Male 30-49 years1456 900
Male 50+ years242534 500
Household positionLives at home with parents711 380
Lives alone272737 260
Lives with spouse374562 100
Lives with spouse and children232331 740
Single parent222 760
Other322 760
ProfessionTop Management434 140
white-collar worker, higher-level151013 800
White-collar worker131419 320
Worker10811 040
Farmer111 380
Other entrepreneur322 760
Pensioner315170 380
Student, pupil1222 760
Homewife, home dad111 380
Unemployed334 140
Other445 520
No answer311 380
EducationElementary school6811 040
Secondary school7811 040
Vocational293852 440
High school13912 420
University of Applied Sciences181723 460
University251926 220
Something else222 760
Size of the household1 pers282737 260
2 pers394866 240
3 pers141216 560
4 pers12811 040
5+ pers756 900
Household income (gross)Below 20 000 € /y131013 800
20 000 - 35 000 € /y212737 260
35 001 - 50 000 € /y202230 360
50 001 - 85 000 € /y212128 980
85 001 - 100 000 € /y656 900
Over 100 000 € /y668 280
Don't want to tell679 660
Can't say / No answer722 760
Decision-maker in grocery purchasesYes9496132 480
Don't know645 520
Can not say100
HousingApartment342635 880
Row house or semi-detached house171622 080
Detached house445170 380
Farm468 280
Something else100
Can not say000
Ownership of housingOwner-occupied residence7485117 300
Rented residence221115 180
Right of residence apartment234 140
Something else111 380
Can not say100
Cottage or holiday home in regular useYes414967 620
No585069 000
Can not say122 760
Number of cars in householdOne car464663 480
Two cars303649 680
Three or more cars101013 800
No car14811 040
Advertising ban at the door / mailboxYes241216 560
No7688121 440
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer504257 960
Temporarily absent (= time off from work, care or study, maternity leave)111 380
Retired315170 380
Unemployed / laid off334 140
Schoolboy or student1222 760
Housewife or father111 380
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes231824 840
No252433 120
Can't say / No answer515880 040
Health services used in the householdPublic health services8588121 440
Employer - funded health care services494156 580
Private, self-funded healthcare services384562 100
Private health insurance services211824 840
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191013 800
Turku or Tampere856 900
Oulu445 520
70 000 - 150 000 inhabitants town131216 560
Urban municipality272940 020
Conurbation162128 980
Countryside131926 220
Pets in householdCat171622 080
Dog262838 640
Some other pet556 900
No pets606082 800
Family with kidsYes312534 500
No6975103 500
Use of glasses or contact lensesYes6884115 920
No321622 080
How often different content is read
The frequency of reading: Print magazinesDaily153142 780
5-6 days a week468 280
1-4 days a week283345 540
Monthly252027 600
Rarely21912 420
Never511 380
Can not say000
The frequency of reading: Magazine content in digital formatDaily202331 740
5-6 days a week556 900
1-4 days a week191926 220
Monthly161723 460
Rarely252635 880
Never13912 420
Can not say122 760
The frequency of reading: Print newspapers or afternoon papersDaily345170 380
5-6 days a week568 280
1-4 days a week232534 500
Monthly14811 040
Rarely19912 420
Never500
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily534967 620
5-6 days a week1079 660
1-4 days a week171926 220
Monthly645 520
Rarely91419 320
Never556 900
Can not say011 380
The frequency of reading: Free and free delivery newspapersDaily6912 420
5-6 days a week5811 040
1-4 days a week425271 760
Monthly181317 940
Rarely201419 320
Never845 520
Can not say111 380
The frequency of watching: Free online TV servicesDaily171723 460
5-6 days a week101115 180
1-4 days a week313548 300
Monthly201520 700
Rarely151419 320
Never6811 040
Can not say111 380
The frequency of watching: Pay TV and streaming servicesDaily151013 800
5-6 days a week1068 280
1-4 days a week191520 700
Monthly9811 040
Rarely111115 180
Never354967 620
Can not say122 760
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily486589 700
5-6 days a week101115 180
1-4 days a week191520 700
Monthly1145 520
Rarely1045 520
Never322 760
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily385069 000
5-6 days a week131622 080
1-4 days a week231824 840
Monthly956 900
Rarely1056 900
Never768 280
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily243548 300
5-6 days a week7912 420
1-4 days a week172027 600
Monthly111013 800
Rarely261723 460
Never14811 040
Can not say111 380
The frequency of listening: Programs of commercial radio channelsDaily181723 460
5-6 days a week101013 800
1-4 days a week232331 740
Monthly131317 940
Rarely201926 220
Never161824 840
Can not say111 380
The frequency of listening: PodcastsDaily311 380
5-6 days a week211 380
1-4 days a week956 900
Monthly12811 040
Rarely262635 880
Never445373 140
Can not say456 900
User frequency and following: Social mediaDaily564764 860
5-6 days a week6811 040
1-4 days a week91013 800
Monthly345 520
Rarely579 660
Never192331 740
Can not say011 380
User frequency and following: Bloggers, YouTubers, or social media influencersDaily1145 520
5-6 days a week545 520
1-4 days a week1168 280
Monthly8811 040
Rarely242940 020
Never404866 240
Can not say111 380
User frequency: Instant messaging Daily645575 900
5-6 days a week101216 560
1-4 days a week101419 320
Monthly456 900
Rarely334 140
Never91115 180
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5974102 120
No402635 880
Can not say100
I tend to buy tabloidsYes91419 320
No8985117 300
Can not say111 380
A paid Finnish magazine is subscribed to my household (print or digital)Yes506285 560
No493751 060
Can not say211 380
I tend to buy single copy magazinesYes182635 880
No807299 360
Can not say222 760

Oma PIHA magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.