Finnish Magazine Rate Cards

Opettaja

Specialist magazine for educators, which reaches all teachers from early childhood education to university

Magazine's website: www.opettaja.fi Follow us :

You're looking at rate card for the year 2023 The information for 2024 has not been updated yet.

Contact info
Media info
Timetable
Advertisement rates
Technical info
NRS Facts

Advertisement sales

Advertisement sales	Asiakasmedia Jaatinen Oy
Contact person	Anne Joukainen 050 310 3081 anne.joukainen@asiakasmedia.fi
Contact person	Ari Suominen 040 355 2340 ari.suominen@asiakasmedia.fi

Contact info

Publisher	Opetusalan Ammattijärjestö OAJ ry
Visiting address	Kellosilta 7 00520 Helsinki
Postal address	PL 20 00521 Helsinki
Phone	020 748 9600
Magazine's email	opettaja@oaj.fi
Vastaava päätoimittaja	Hanna Ottman
Päätoimittaja	Minna Ängeslevä

Circulation or copies

Issues per year	16

Readership

Readership	161 000
Total reach	173 000
How many times read	1.4
Minutes of reading	35 min
Sources	KMT 2023

Tavoittavuusluvut ja sivulatausten määrät ovat kunkin kuukauden viikkolukujen keskiarvoja. Viikot määräytyvät osaksi sen kuukauden lukuja, jolle suurempi osa kyseisen viikon päivistä osuu. Yksittäisten viikkojen luvut ovat nähtävissä FIAM:in julkisella viikkolistalla.

Timetable

Issue	Publishing date	Reservation	Material	Research number	Additional info
1	20.01.2023	20.12.2022	11.01.2023		Thema: Educa 2023
2	03.02.2023	13.01.2023	25.01.2023		Thema: Senioriopettaja-lehti = lisäjakelu 21000 kpl, painos yhteensä 112000
3	17.02.2023	27.01.2023	08.02.2023		Thema: Liitteenä Retkiopas
4	03.03.2023	10.02.2023	22.02.2023		Thema: Teknologia ja hankinnat
5	17.03.2023	24.02.2023	08.03.2023		Thema: Senioriopettaja-lehti = lisäjakelu 21000 kpl, painos yhteensä 112000
6	31.03.2023	10.03.2023	22.03.2023		Thema: Suuri päättäjänumero, painos 119 000 kpl
7	14.04.2023	24.03.2023	04.04.2023
8	28.04.2023	07.04.2023	19.04.2023		Thema: Kulttuuri- ja kesänumero
9	12.05.2023	21.04.2023	03.05.2023		Thema: Senioriopettaja-lehti = lisäjakelu 21000 kpl, painos yhteensä 112000
10	26.05.2023	05.05.2023	17.05.2023
11	09.06.2023	19.05.2023	31.05.2023
12	28.08.2023	07.08.2023	14.08.2023
13	25.09.2023	31.08.2023	11.09.2023		Thema: Opintoretket
14	23.10.2023	28.09.2023	06.10.2023		Thema: Työhyvinvointi
15	20.11.2023	26.10.2023	06.11.2023
16	18.12.2023	23.11.2023	04.12.2023

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 7439 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 4370 €

1/2

Position: Not specified

Size excluding margin: 80 x 237 mm

4-colour price 2934 €

1/2

Position: Not specified

Size excluding margin: 166 x 115 mm

4-colour price 2934 €

1/4

Position: Not specified

Size excluding margin: 80 x 115 mm

4-colour price 1748 €

1/4

Position: Not specified

Size excluding margin: 166 x 54 mm

4-colour price 1748 €

Info about inserts

Prices doesn't include tax.

Technical data

Size mm	210 x 280 mm
New size mm	210 x 280 mm
Printing area mm	210 x 280 mm
Bleed mm	3 mm
Number of colums	4
Column width	37 mm
Printing process	Offset
Binding	Saddle-stitching

Printing house

Printer	PunaMusta Oy , Esko Aaltosen katu, Forssa

Technical info / material

Ad material delivery	https://ads.aikakausmedia.fi
Technical data	Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 161 000 / KMT 2023 Download magazine graphs (PDF)

Reader profile
Attitude towards advertising
Reading habits and advertising effects
Purchase process
Buyer profile

Reader profile		All 15+ %	Opettaja Readers %	Opettaja Amount of readers
Readership (KMT 2023)	161 000
Total reach	173 000
Sex	Women	51	66	106 260
Sex	Men	49	34	54 740

Native language	Finnish	95	98	157 780
Native language	Swedish	5	2	3 220

Age	15-24 y	13	4	6 440
	25-34 y	14	9	14 490
	35-44 y	14	11	17 710
	45-54 y	14	22	35 420
	55-64 y	16	24	38 640
	65+ y	29	29	46 690

Gender + age	Female 15-29 years	10	6	9 660
	Female 30-49 years	14	20	32 200
	Female 50+ years	28	40	64 400
	Male 15-29 years	10	3	4 830
	Male 30-49 years	14	7	11 270
	Male 50+ years	24	24	38 640

Household position	Lives at home with parents	7	2	3 220
	Lives alone	28	22	35 420
	Lives with spouse	37	42	67 620
	Lives with spouse and children	24	29	46 690
	Single parent	2	3	4 830
	Other	3	2	3 220

Grandchildren under 18 years of age	Yes	21	24	38 640
	No	38	51	82 110
	No answer (under 45 year olds)	41	24	38 640

Profession	Top Management	4	4	6 440
	white-collar worker, higher-level	16	38	61 180
	White-collar worker	12	7	11 270
	Worker	10	3	4 830
	Farmer	1	1	1 610
	Other entrepreneur	3	2	3 220
	Pensioner	31	30	48 300
	Student, pupil	11	6	9 660
	Homewife, home dad	0	0	0
	Unemployed	2	1	1 610
	Other	6	5	8 050
	No answer	3	2	3 220

Education	Elementary school	5	0	0
	Secondary school	7	2	3 220
	Vocational	28	8	12 880
	High school	14	6	9 660
	University of Applied Sciences	19	18	28 980
	University	27	65	104 650
	Something else	2	0	0

Size of the household	1 pers	28	23	37 030
	2 pers	38	43	69 230
	3 pers	14	13	20 930
	4 pers	12	13	20 930
	5+ pers	7	8	12 880

Household income (gross)	Below 20 000 € /y	11	6	9 660
	20 000 - 35 000 € /y	19	13	20 930
	35 001 - 50 000 € /y	20	17	27 370
	50 001 - 85 000 € /y	22	30	48 300
	85 001 - 100 000 € /y	7	12	19 320
	Over 100 000 € /y	9	13	20 930
	Don't want to tell	5	6	9 660
	Can't say / No answer	7	3	4 830

Decision-maker in grocery purchases	Yes	93	95	152 950
	Don't know	7	5	8 050
	Can not say	1	0	0

Housing	Apartment	32	27	43 470
	Row house or semi-detached house	15	15	24 150
	Detached house	47	53	85 330
	Farm	4	4	6 440
	Something else	1	1	1 610
	Can not say	0	0	0

Ownership of housing	Owner-occupied residence	76	85	136 850
	Rented residence	20	12	19 320
	Right of residence apartment	2	1	1 610
	Something else	1	1	1 610
	Can not say	1	0	0

Cottage or holiday home in regular use	Yes	40	44	70 840
	No	59	54	86 940
	Can not say	1	1	1 610

Using AdBlocker or similar application	Yes	19	14	22 540
	No	76	82	132 020
	Can not say	5	4	6 440

Number of cars in household	One car	45	40	64 400
	Two cars	32	36	57 960
	Three or more cars	10	11	17 710
	No car	14	12	19 320

PUUTTUU	PUUTTUU	22	25	40 250
	PUUTTUU	67	67	107 870
	PUUTTUU	4	3	4 830
	PUUTTUU	8	12	19 320
	PUUTTUU	2	2	3 220
	PUUTTUU	8	7	11 270
	PUUTTUU	5	4	6 440

Advertising ban at the door / mailbox	Yes	24	21	33 810
	No	76	79	127 190
	Can not say	1	0	0

lifecycle	In paid job, entrepreneur, freelancer, farmer	52	61	98 210
	Temporarily absent (= time off from work, care or study, maternity leave)	1	1	1 610
	Retired	31	30	48 300
	Unemployed / laid off	2	1	1 610
	Schoolboy or student	11	6	9 660
	Housewife or father	0	0	0
	In the military or performing civilian service	0	0	0
	Other	1	1	1 610
	Don't want to say	0	0	0
	Can not say	0	0	0

Participation in workplace procurement decisions	Yes	25	32	51 520
	No	25	27	43 470
	Can't say / No answer	50	41	66 010

Health services used in the household	Public health services	85	86	138 460
	Employer - funded health care services	49	56	90 160
	Private, self-funded healthcare services	39	48	77 280
	Private health insurance services	22	25	40 250
	No health care	1	0	0
	Can not say	1	1	1 610

Type of municipality (7 class)	Greater Helsinki	19	14	22 540
	Turku or Tampere	8	10	16 100
	Oulu	4	4	6 440
	70 000 - 150 000 inhabitants town	13	16	25 760
	Urban municipality	27	27	43 470
	Conurbation	16	15	24 150
	Countryside	13	13	20 930

Pets in household	Cat	17	15	24 150
	Dog	26	25	40 250
	Some other pet	5	6	9 660
	No pets	59	61	98 210

Family with kids	Yes	32	33	53 130
Family with kids	No	68	67	107 870

Use of glasses or contact lenses	Yes	67	79	127 190
Use of glasses or contact lenses	No	33	21	33 810
How often different content is read
The frequency of reading: Print magazines	Daily	15	21	33 810
	5-6 days a week	4	6	9 660
	1-4 days a week	26	35	56 350
	Monthly	24	25	40 250
	Rarely	23	12	19 320
	Never	7	1	1 610
	Can not say	1	0	0

The frequency of reading: Magazine content in digital format	Daily	21	18	28 980
	5-6 days a week	5	6	9 660
	1-4 days a week	19	19	30 590
	Monthly	15	20	32 200
	Rarely	24	25	40 250
	Never	14	11	17 710
	Can not say	1	1	1 610

The frequency of reading: Print newspapers or afternoon papers	Daily	30	43	69 230
	5-6 days a week	4	5	8 050
	1-4 days a week	23	24	38 640
	Monthly	13	12	19 320
	Rarely	21	14	22 540
	Never	7	2	3 220
	Can not say	1	0	0

The frequency of reading: Newspaper or afternoon paper content in digital format	Daily	54	60	96 600
	5-6 days a week	9	8	12 880
	1-4 days a week	16	15	24 150
	Monthly	6	5	8 050
	Rarely	9	7	11 270
	Never	6	4	6 440
	Can not say	0	0	0

The frequency of reading: Free and free delivery newspapers	Daily	5	6	9 660
	5-6 days a week	4	4	6 440
	1-4 days a week	44	50	80 500
	Monthly	17	15	24 150
	Rarely	20	18	28 980
	Never	9	6	9 660
	Can not say	1	0	0

The frequency of watching: Free online TV services	Daily	15	16	25 760
	5-6 days a week	9	12	19 320
	1-4 days a week	30	34	54 740
	Monthly	23	20	32 200
	Rarely	15	14	22 540
	Never	7	5	8 050
	Can not say	1	0	0

The frequency of watching: Pay TV and streaming services	Daily	16	12	19 320
	5-6 days a week	10	9	14 490
	1-4 days a week	22	23	37 030
	Monthly	10	11	17 710
	Rarely	11	11	17 710
	Never	31	33	53 130
	Can not say	0	0	0

The frequency of watching: Programs of YLE (national proadcaster) TV channels	Daily	45	52	83 720
	5-6 days a week	9	11	17 710
	1-4 days a week	19	19	30 590
	Monthly	11	9	14 490
	Rarely	12	7	11 270
	Never	3	2	3 220
	Can not say	0	0	0

The frequency of watching: Programs of commercial TV channels	Daily	35	35	56 350
	5-6 days a week	12	15	24 150
	1-4 days a week	22	25	40 250
	Monthly	11	10	16 100
	Rarely	12	10	16 100
	Never	7	5	8 050
	Can not say	0	0	0

The frequency of listening: Programs of YLE (national proadcaster) radio-channels	Daily	22	24	38 640
	5-6 days a week	7	10	16 100
	1-4 days a week	16	20	32 200
	Monthly	13	11	17 710
	Rarely	26	23	37 030
	Never	16	12	19 320
	Can not say	1	0	0

The frequency of listening: Programs of commercial radio channels	Daily	16	13	20 930
	5-6 days a week	10	9	14 490
	1-4 days a week	21	23	37 030
	Monthly	14	16	25 760
	Rarely	21	23	37 030
	Never	16	16	25 760
	Can not say	1	0	0

The frequency of listening: Podcasts	Daily	4	3	4 830
	5-6 days a week	3	2	3 220
	1-4 days a week	9	7	11 270
	Monthly	13	16	25 760
	Rarely	28	31	49 910
	Never	41	38	61 180
	Can not say	2	2	3 220

User frequency and following: Social media	Daily	57	54	86 940
	5-6 days a week	7	12	19 320
	1-4 days a week	8	9	14 490
	Monthly	3	2	3 220
	Rarely	6	5	8 050
	Never	19	18	28 980
	Can not say	0	0	0

User frequency and following: Bloggers, YouTubers, or social media influencers	Daily	13	9	14 490
	5-6 days a week	5	4	6 440
	1-4 days a week	11	9	14 490
	Monthly	8	7	11 270
	Rarely	22	26	41 860
	Never	40	44	70 840
	Can not say	1	2	3 220

User frequency: Instant messaging	Daily	68	70	112 700
	5-6 days a week	9	11	17 710
	1-4 days a week	10	9	14 490
	Monthly	3	2	3 220
	Rarely	3	2	3 220
	Never	8	6	9 660
	Can not say	0	0	0

A paid Finnish newspaper is subscribed to my household (print or digital)	Yes	58	71	114 310
	No	41	29	46 690
	Can not say	1	0	0

I tend to buy tabloids	Yes	8	11	17 710
	No	90	88	141 680
	Can not say	2	2	3 220

A paid Finnish magazine is subscribed to my household (print or digital)	Yes	46	59	94 990
	No	52	40	64 400
	Can not say	2	0	0

I tend to buy single copy magazines	Yes	17	25	40 250
	No	81	73	117 530
	Can not say	2	2	3 220

PUUTTUU	PUUTTUU	13	16	25 760
	PUUTTUU	5	4	6 440
	PUUTTUU	7	10	16 100
	PUUTTUU	15	16	25 760
	PUUTTUU	8	9	14 490
	PUUTTUU	7	5	8 050
	PUUTTUU	10	11	17 710
	PUUTTUU	6	6	9 660
	PUUTTUU	9	7	11 270
	PUUTTUU	9	10	16 100
	PUUTTUU	4	5	8 050
	PUUTTUU	5	5	8 050
	PUUTTUU	13	14	22 540
	PUUTTUU	8	10	16 100
	PUUTTUU	13	12	19 320
	PUUTTUU	7	7	11 270
	PUUTTUU	8	6	9 660
	PUUTTUU	3	3	4 830
	PUUTTUU	56	57	91 770
KULUTUSVÄITTÄMÄT
PUUTTUU	PUUTTUU	58	56	90 160
	PUUTTUU	40	43	69 230
	PUUTTUU	2	1	1 610

PUUTTUU	PUUTTUU	87	89	143 290
	PUUTTUU	11	10	16 100
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	73	80	128 800
	PUUTTUU	25	19	30 590
	PUUTTUU	2	1	1 610

PUUTTUU	PUUTTUU	81	85	136 850
	PUUTTUU	18	14	22 540
	PUUTTUU	2	1	1 610

PUUTTUU	PUUTTUU	57	49	78 890
	PUUTTUU	41	49	78 890
	PUUTTUU	1	1	1 610

PUUTTUU	PUUTTUU	30	28	45 080
	PUUTTUU	63	67	107 870
	PUUTTUU	7	5	8 050

PUUTTUU	PUUTTUU	84	87	140 070
	PUUTTUU	15	11	17 710
	PUUTTUU	1	1	1 610

PUUTTUU	PUUTTUU	41	43	69 230
	PUUTTUU	57	56	90 160
	PUUTTUU	2	2	3 220

PUUTTUU	PUUTTUU	86	85	136 850
	PUUTTUU	14	14	22 540
	PUUTTUU	1	0	0

PUUTTUU	PUUTTUU	30	32	51 520
	PUUTTUU	65	65	104 650
	PUUTTUU	5	4	6 440

PUUTTUU	PUUTTUU	39	39	62 790
	PUUTTUU	60	60	96 600
	PUUTTUU	1	1	1 610

PUUTTUU	PUUTTUU	67	73	117 530
	PUUTTUU	30	25	40 250
	PUUTTUU	3	1	1 610

PUUTTUU	PUUTTUU	67	75	120 750
	PUUTTUU	31	23	37 030
	PUUTTUU	3	2	3 220

PUUTTUU	PUUTTUU	67	70	112 700
	PUUTTUU	30	28	45 080
	PUUTTUU	2	2	3 220

Opettaja magazine's reader profile / Source NRS 2023

Attitude towards advertising in different media channels		All 15+ %	Opettaja Readers %	Opettaja Amount of readers
Attitude towards advertising: Newspapers	Positive	77	79	127 190
	Can not say	4	3	4 830
	Negative	18	18	28 980

Attitude towards advertising: Magazines	Positive	77	81	130 410
	Can not say	5	3	4 830
	Negative	19	16	25 760

Attitude towards advertising: Free and local newspapers	Positive	82	86	138 460
	Can not say	5	4	6 440
	Negative	13	11	17 710

Attitude towards advertising: Newspaper/Magazine websites or applications	Positive	54	55	88 550
	Can not say	8	7	11 270
	Negative	37	38	61 180

Attitude towards advertising: Social media (Facebook, Instagram etc.)	Positive	40	36	57 960
	Can not say	12	15	24 150
	Negative	47	49	78 890

Attitude towards advertising: Blogs	Positive	30	28	45 080
	Can not say	27	33	53 130
	Negative	41	40	64 400

Attitude towards advertising: Newsletters to email	Positive	19	16	25 760
	Can not say	2	2	3 220
	Negative	79	82	132 020

Attitude towards advertising: Other websites	Positive	43	44	70 840
	Can not say	10	12	19 320
	Negative	46	45	72 450

Attitude towards advertising: Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.)	Positive	56	57	91 770
	Can not say	3	2	3 220
	Negative	40	40	64 400

Attitude towards advertising: Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.)	Positive	41	41	66 010
	Can not say	6	6	9 660
	Negative	53	53	85 330

Attitude towards advertising: Home delivered advertisements and catalogues	Positive	69	71	114 310
	Can not say	4	3	4 830
	Negative	28	26	41 860

Attitude towards advertising: Out-of-home advertising	Positive	66	67	107 870
	Can not say	6	5	8 050
	Negative	29	27	43 470

Opettaja magazine's reader profile / Source NRS 2023

Reading device and advertising effect		All 15+ %	Opettaja Readers %	Opettaja Amount of readers
I relax and get inspired by magazines	Agree	77	85	136 850
	Disagree	15	11	17 710
	Can not say	7	5	8 050

I experience pampering moments with magazines	Agree	50	58	93 380
	Disagree	39	35	56 350
	Can not say	10	7	11 270

A professional magazine keeps me up to date on professional matters	Agree	70	81	130 410
	Disagree	17	12	19 320
	Can not say	12	7	11 270

The industry specialty magazine provides information on my hobbies and interests	Agree	81	88	141 680
	Disagree	10	7	11 270
	Can not say	9	5	8 050

Finnish magazines offer reliable comparisons and tests	Agree	68	70	112 700
	Disagree	18	17	27 370
	Can not say	14	13	20 930

Finnish magazines offer reliable product recommendations	Agree	64	65	104 650
	Disagree	21	22	35 420
	Can not say	15	14	22 540

Finnish magazines are of high quality	Agree	81	86	138 460
	Disagree	12	9	14 490
	Can not say	7	4	6 440

I follow important magazines on social media	Agree	32	30	48 300
	Disagree	60	65	104 650
	Can not say	8	5	8 050

I read important magazines from cover to cover	Agree	52	59	94 990
	Disagree	43	38	61 180
	Can not say	5	3	4 830

Ads are part of the content of the magazine	Agree	64	68	109 480
	Disagree	31	28	45 080
	Can not say	5	3	4 830

Ads in magazines make new things familiar	Agree	67	72	115 920
	Disagree	28	25	40 250
	Can not say	6	4	6 440

I have applied for additional information about the journal advertised product, eg. Online	Agree	52	52	83 720
	Disagree	42	45	72 450
	Can not say	6	3	4 830

I have purchased products based on the ad in magazine	Agree	46	46	74 060
	Disagree	49	49	78 890
	Can not say	6	4	6 440

I'm trying out tips or guidelines (like recipes) in magazine ads	Agree	60	64	103 040
	Disagree	35	34	54 740
	Can not say	4	2	3 220

I'm experimenting with product samples in magazines (like food or cosmetics)	Agree	39	44	70 840
	Disagree	55	54	86 940
	Can not say	6	3	4 830

I rely on product recommendations from bloggers and tubers	Agree	21	14	22 540
	Disagree	66	71	114 310
	Can not say	14	15	24 150

Opettaja magazine's reader profile / Source NRS 2023

Use of information sources during the purchase process		All 15+ %	Opettaja Readers %	Opettaja Amount of readers
Searching ideas and tips
Information sources, cars and car purchase	Print magazines	11	15	24 150
	Newspapers	14	20	32 200
	Magazine websites	7	8	12 880
	Newspaper websites	7	8	12 880
	Blogs	2	2	3 220
	Social media	12	8	12 880
	Other websites	42	42	67 620
	Television	10	11	17 710
	Radio	1	1	1 610
	Direct mail	10	12	19 320
	None of the above	40	38	61 180

Information sources, consumer electronics and information technology	Print magazines	15	17	27 370
	Newspapers	19	22	35 420
	Magazine websites	10	10	16 100
	Newspaper websites	9	9	14 490
	Blogs	5	3	4 830
	Social media	23	17	27 370
	Other websites	50	48	77 280
	Television	17	19	30 590
	Radio	3	2	3 220
	Direct mail	36	40	64 400
	None of the above	16	17	27 370

Information sources, beauty care and cosmetics	Print magazines	18	30	48 300
	Newspapers	8	11	17 710
	Magazine websites	9	12	19 320
	Newspaper websites	5	6	9 660
	Blogs	8	8	12 880
	Social media	25	26	41 860
	Other websites	16	17	27 370
	Television	12	15	24 150
	Radio	2	1	1 610
	Direct mail	16	23	37 030
	None of the above	47	37	59 570

Information sources, travel	Print magazines	17	24	38 640
	Newspapers	15	21	33 810
	Magazine websites	10	13	20 930
	Newspaper websites	9	9	14 490
	Blogs	10	11	17 710
	Social media	31	30	48 300
	Other websites	48	55	88 550
	Television	16	19	30 590
	Radio	3	3	4 830
	Direct mail	10	14	22 540
	None of the above	29	22	35 420

Information sources, style and fashion	Print magazines	24	34	54 740
	Newspapers	14	18	28 980
	Magazine websites	12	16	25 760
	Newspaper websites	7	7	11 270
	Blogs	9	10	16 100
	Social media	32	33	53 130
	Other websites	34	35	56 350
	Television	17	18	28 980
	Radio	1	1	1 610
	Direct mail	25	31	49 910
	None of the above	30	25	40 250

Information sources, building and renovating	Print magazines	20	27	43 470
	Newspapers	16	21	33 810
	Magazine websites	9	12	19 320
	Newspaper websites	7	7	11 270
	Blogs	6	5	8 050
	Social media	20	21	33 810
	Other websites	33	36	57 960
	Television	18	21	33 810
	Radio	2	2	3 220
	Direct mail	28	34	54 740
	None of the above	32	26	41 860

Information sources, food, cooking and baking	Print magazines	37	49	78 890
	Newspapers	28	35	56 350
	Magazine websites	20	26	41 860
	Newspaper websites	17	19	30 590
	Blogs	14	14	22 540
	Social media	38	38	61 180
	Other websites	34	33	53 130
	Television	28	28	45 080
	Radio	6	6	9 660
	Direct mail	26	33	53 130
	None of the above	13	10	16 100

Information sources, eyeglasses, contact lenses or sunglasses	Print magazines	7	11	17 710
	Newspapers	12	16	25 760
	Magazine websites	3	4	6 440
	Newspaper websites	5	6	9 660
	Blogs	1	1	1 610
	Social media	10	9	14 490
	Other websites	24	27	43 470
	Television	11	12	19 320
	Radio	2	1	1 610
	Direct mail	17	21	33 810
	None of the above	52	48	77 280

Information sources, decorating and furniture purchases	Print magazines	24	35	56 350
	Newspapers	16	21	33 810
	Magazine websites	11	13	20 930
	Newspaper websites	7	7	11 270
	Blogs	8	8	12 880
	Social media	26	27	43 470
	Other websites	31	32	51 520
	Television	18	18	28 980
	Radio	1	1	1 610
	Direct mail	30	37	59 570
	None of the above	27	23	37 030

Information sources, saving and investing	Print magazines	9	13	20 930
	Newspapers	10	16	25 760
	Magazine websites	6	6	9 660
	Newspaper websites	9	10	16 100
	Blogs	6	5	8 050
	Social media	16	12	19 320
	Other websites	30	32	51 520
	Television	6	7	11 270
	Radio	3	3	4 830
	Direct mail	3	4	6 440
	None of the above	49	46	74 060

Information sources, health and wellbeing products / services	Print magazines	14	20	32 200
	Newspapers	15	19	30 590
	Magazine websites	7	9	14 490
	Newspaper websites	6	7	11 270
	Blogs	5	6	9 660
	Social media	21	22	35 420
	Other websites	37	41	66 010
	Television	12	15	24 150
	Radio	2	2	3 220
	Direct mail	17	21	33 810
	None of the above	38	33	53 130

Information sources, purchase of sportswear, -footwear or -equipment	Print magazines	12	18	28 980
	Newspapers	19	24	38 640
	Magazine websites	7	8	12 880
	Newspaper websites	8	8	12 880
	Blogs	5	4	6 440
	Social media	22	20	32 200
	Other websites	41	44	70 840
	Television	13	14	22 540
	Radio	1	1	1 610
	Direct mail	31	36	57 960
	None of the above	29	25	40 250

Opettaja magazine's reader profile / Source NRS 2023

Buyer profile		All 15+ %	Opettaja Readers %	Opettaja Amount of readers
PUUTTUU	Cars, motor vehicles	26	20	32 200
	Well-being and health	53	64	103 040
	Charity work	14	21	33 810
	Self development	32	40	64 400
	PUUTTUU	15	15	24 150
	PUUTTUU	17	12	19 320
	PUUTTUU	16	17	27 370
	PUUTTUU	27	47	75 670
	PUUTTUU	55	66	106 260
	PUUTTUU	34	41	66 010
	PUUTTUU	32	53	85 330
	PUUTTUU	26	35	56 350
	PUUTTUU	53	68	109 480
	PUUTTUU	10	7	11 270
	PUUTTUU	22	27	43 470
	PUUTTUU	35	41	66 010
	PUUTTUU	30	28	45 080
	PUUTTUU	56	65	104 650
	PUUTTUU	16	8	12 880
	PUUTTUU	40	50	80 500
	PUUTTUU	33	41	66 010
	PUUTTUU	39	39	62 790
	PUUTTUU	40	44	70 840
	PUUTTUU	40	47	75 670
	PUUTTUU	23	19	30 590
	PUUTTUU	31	44	70 840
	PUUTTUU	36	30	48 300
	PUUTTUU	36	40	64 400
	PUUTTUU	46	48	77 280
	PUUTTUU	11	9	14 490
	PUUTTUU	23	14	22 540
	PUUTTUU	33	48	77 280
	PUUTTUU	0	0	0
Purchases made and planned
Purchases in the last 12 months	Furniture and furnishings	42	49	78 890
	Repair and construction products	40	44	70 840
	Domestic appliances	39	42	67 620
	Electronics or IT products	50	49	78 890
	Cars	18	17	27 370
	Clothing and footwear	82	88	141 680
	Eyeglasses, contact lenses or sunglasses	35	42	67 620
	Sports clothing, footwear or equipment	60	65	104 650
	Saving or investing products or services	26	29	46 690
	Cosmetics and beauty products	45	59	94 990
	Mobile phones	31	31	49 910
	Travels	37	44	70 840
	Products and services for health and well-being	58	68	109 480
	None of the above	2	1	1 610

Intentions to purchase within 12 months	Furniture and furnishings	29	30	48 300
	Repair and construction products	36	42	67 620
	Domestic appliances	20	20	32 200
	Electronics or IT products	28	24	38 640
	Cars	14	13	20 930
	Clothing and footwear	65	70	112 700
	Eyeglasses, contact lenses or sunglasses	27	31	49 910
	Sports clothing, footwear or equipment	43	49	78 890
	Saving or investing products or services	22	23	37 030
	Cosmetics and beauty products	36	46	74 060
	Mobile phones	16	14	22 540
	Travels	41	48	77 280
	Products and services for health and well-being	46	57	91 770
	None of the above	7	4	6 440

Planned acquisitions in the househould over the next 2 years	Building a house	3	2	3 220
	Buying an apartment	11	10	16 100
	Home renovation	29	36	57 960
	Buying a car	25	27	43 470
	Buying a boat	3	3	4 830
	None of these	50	45	72 450

Will consider switching over the next 12 months	Bank	7	7	11 270
	Insurance company	10	11	17 710
	electric company	18	19	30 590
	Internet Connection	8	9	14 490
	Phone-subscription	12	13	20 930
	None of the above	47	48	77 280
	Can not say	19	18	28 980

Use of extra money	Magazines, books, movies	17	21	33 810
	Eating, drinking, partying in a restaurant	32	31	49 910
	Exercises and sports equipment	26	28	45 080
	Cultural events (eg. concerts, theater, festivals)	33	41	66 010
	Renovation, interior design	25	29	46 690
	Health services and personal well-being	21	25	40 250
	Travel	40	50	80 500
	Consumer electronics and IT equipment, mobile phones	16	12	19 320
	Clothes, shoes and bags	23	23	37 030
	Home services (cleaning and other housekeeping services)	6	7	11 270
	Car, boat, motorcycle	13	11	17 710
	Cosmetics and beauty care	10	12	19 320
	Saving, investing	46	50	80 500
	Other	8	7	11 270
	There is no extra money left after mandatory expenses	8	6	9 660
	Can not say	3	2	3 220
Planning on buying/doing in the next 12 months

Opettaja magazine's reader profile / Source NRS 2023

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Readers: 161 000 / KMT 2023 Download magazine graphs (PDF)

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