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Opettaja

Specialist magazine for educators, which reaches all teachers from early childhood education to university

Magazine's website: www.opettaja.fi Follow us :

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Otavamedia Oy
Phone 09 15 661
Fax 09 145 650
Contact person Ari Suominen
040 355 2340
ari.suominen@otava.fi
Www www.otavamedia.fi

Contact info

Publisher Opetusalan Ammattijärjestö OAJ ry
Visiting address Kellosilta 7
00520 Helsinki
Postal address PL 20
00521 Helsinki
Phone 020 748 9600
Magazine's email opettaja@oaj.fi
Vastaava päätoimittaja Hanna Ottman
Päätoimittaja Minna Ängeslevä
Toimitussihteeri Johanna Äijälä

Circulation or copies

Circulation 96102 / LT2020
Issues per year 22

Readership

Readership 186 000
Total reach 200 000
How many times read 1.5
Minutes of reading 29 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 15.01.2021 14.12.2020 08.01.2021 Thema: Educa 2021
2 29.01.2021 08.01.2020 20.01.2021
3 a 12.02.2021 22.01.2021 01.02.2021
4 26.02.2021 05.02.2021 17.02.2021 Thema: Oppilaitoshankinnat
5 12.03.2021 19.02.2021 03.03.2021 Thema: Opettajan koulutus
6 26.03.2021 05.03.2021 17.03.2021
7 09.04.2021 19.03.2021 31.03.2021
8 23.04.2021 01.04.2021 14.04.2021 Thema: Kulttuuri-ja kesänumero
9 07.05.2021 16.04.2021 28.04.2021 Thema: Ympäristönumero
11 14.05.2021 14.05.2021 26.05.2021
10 21.05.2021 30.04.2021 12.05.2021
12 18.06.2021 28.05.2021 09.06.2021
13 13.08.2021 18.06.2021 04.08.2021 Thema: Täydennyskoulutus
14 a 27.08.2021 06.08.2021 16.08.2021
15 10.09.2021 20.08.2021 01.09.2021 Thema: Suuri päättäjänumero, painos 119 000 kpl
16 24.09.2021 03.09.2021 15.09.2021
17 08.10.2021 17.09.2021 29.09.2021 Thema: Opetusteknologia
18 22.10.2021 01.10.2021 13.10.2021 Thema: Hyvinvointinumero
19 05.11.2021 15.10.2021 25.10.2021 Thema: Mediakasvatus
20 19.11.2021 29.10.2021 10.11.2021
21 03.12.2021 12.11.2021 24.11.2021
22 17.12.2021 26.11.2021 09.12.2021 Thema: Joulunumero

Advertisement rates

2/1

Position: Not specified

Size including margin: 420 x 280 mm

4-colour price 7150 €

1/1

Position: Not specified

Size including margin: 210 x 280 mm

4-colour price 4200 €

1/2

Position: Not specified

Size excluding margin: 80 x 237 mm

4-colour price 2820 €

1/2

Position: Not specified

Size excluding margin: 166 x 115 mm

4-colour price 2820 €

1/4

Position: Not specified

Size excluding margin: 80 x 115 mm

4-colour price 1680 €

1/4

Position: Not specified

Size excluding margin: 166 x 54 mm

4-colour price 1680 €

Info about inserts

Technical data

Size mm 210 x 280 mm
New size mm 210 x 280 mm
Printing area mm 210 x 280 mm
Bleed mm 3 mm
Number of colums 4
Column width 37 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer PunaMusta Oy , Forssa Print - Tuotanto

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi

Readers: 186 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Opettaja
Readers %
Opettaja
Amount of readers
SexWomen5169128 340
Men493157 660
Age15-24 y1359 300
25-34 y141426 040
35-44 y141527 900
45-54 y142342 780
55-64 y162342 780
65+ y292037 200
Gender + ageFemale 15-29 years10814 880
Female 30-49 years142648 360
Female 50+ years283565 100
Male 15-29 years1035 580
Male 30-49 years14814 880
Male 50+ years242037 200
Household positionLives at home with parents723 720
Lives alone271833 480
Lives with spouse374278 120
Lives with spouse and children233361 380
Single parent235 580
Other323 720
ProfessionTop Management459 300
white-collar worker, higher-level154583 700
White-collar worker13713 020
Worker1023 720
Farmer100
Other entrepreneur323 720
Pensioner312342 780
Student, pupil12713 020
Homewife, home dad111 860
Unemployed323 720
Other447 440
No answer323 720
EducationElementary school611 860
Secondary school711 860
Vocational29814 880
High school1359 300
University of Applied Sciences181426 040
University2571132 060
Something else223 720
Size of the household1 pers282139 060
2 pers394176 260
3 pers141426 040
4 pers121527 900
5+ pers7814 880
Household income (gross)Below 20 000 € /y13611 160
20 000 - 35 000 € /y211222 320
35 001 - 50 000 € /y202139 060
50 001 - 85 000 € /y213361 380
85 001 - 100 000 € /y61018 600
Over 100 000 € /y6916 740
Don't want to tell6713 020
Can't say / No answer735 580
Decision-maker in grocery purchasesYes9496178 560
Don't know647 440
Can not say100
HousingApartment343157 660
Row house or semi-detached house171629 760
Detached house444889 280
Farm447 440
Something else111 860
Can not say000
Ownership of housingOwner-occupied residence7480148 800
Rented residence221629 760
Right of residence apartment223 720
Something else111 860
Can not say100
Cottage or holiday home in regular useYes414685 560
No585398 580
Can not say111 860
Number of cars in householdOne car464583 700
Two cars303768 820
Three or more cars10814 880
No car141018 600
Advertising ban at the door / mailboxYes242648 360
No7674137 640
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5066122 760
Temporarily absent (= time off from work, care or study, maternity leave)111 860
Retired312342 780
Unemployed / laid off323 720
Schoolboy or student12713 020
Housewife or father111 860
In the military or performing civilian service000
Other100
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes233361 380
No253055 800
Can't say / No answer513768 820
Health services used in the householdPublic health services8585158 100
Employer - funded health care services4961113 460
Private, self-funded healthcare services384583 700
Private health insurance services212546 500
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki191833 480
Turku or Tampere81018 600
Oulu459 300
70 000 - 150 000 inhabitants town131324 180
Urban municipality272953 940
Conurbation161426 040
Countryside131222 320
Pets in householdCat171426 040
Dog262546 500
Some other pet547 440
No pets6062115 320
Family with kidsYes313870 680
No6962115 320
Use of glasses or contact lensesYes6875139 500
No322546 500
How often different content is read
The frequency of reading: Print magazinesDaily151731 620
5-6 days a week4611 160
1-4 days a week283768 820
Monthly252546 500
Rarely211426 040
Never511 860
Can not say000
The frequency of reading: Magazine content in digital formatDaily201935 340
5-6 days a week5611 160
1-4 days a week192037 200
Monthly161629 760
Rarely252546 500
Never131324 180
Can not say111 860
The frequency of reading: Print newspapers or afternoon papersDaily344278 120
5-6 days a week559 300
1-4 days a week232953 940
Monthly141018 600
Rarely191222 320
Never511 860
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5359109 740
5-6 days a week101120 460
1-4 days a week171527 900
Monthly647 440
Rarely959 300
Never559 300
Can not say000
The frequency of reading: Free and free delivery newspapersDaily647 440
5-6 days a week5611 160
1-4 days a week424481 840
Monthly181935 340
Rarely202139 060
Never847 440
Can not say111 860
The frequency of watching: Free online TV servicesDaily171629 760
5-6 days a week101426 040
1-4 days a week313666 960
Monthly202037 200
Rarely151018 600
Never647 440
Can not say111 860
The frequency of watching: Pay TV and streaming servicesDaily151120 460
5-6 days a week101018 600
1-4 days a week192240 920
Monthly91018 600
Rarely111222 320
Never353361 380
Can not say111 860
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily484991 140
5-6 days a week101222 320
1-4 days a week192240 920
Monthly11916 740
Rarely10713 020
Never323 720
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily383666 960
5-6 days a week131324 180
1-4 days a week232750 220
Monthly91018 600
Rarely10814 880
Never7611 160
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily242546 500
5-6 days a week7814 880
1-4 days a week172139 060
Monthly111324 180
Rarely262240 920
Never141120 460
Can not say100
The frequency of listening: Programs of commercial radio channelsDaily181731 620
5-6 days a week101018 600
1-4 days a week232648 360
Monthly131426 040
Rarely201935 340
Never161426 040
Can not say111 860
The frequency of listening: PodcastsDaily323 720
5-6 days a week223 720
1-4 days a week9916 740
Monthly121731 620
Rarely262852 080
Never444074 400
Can not say435 580
User frequency and following: Social mediaDaily5658107 880
5-6 days a week6713 020
1-4 days a week9814 880
Monthly347 440
Rarely559 300
Never191731 620
Can not say000
User frequency and following: Bloggers, YouTubers, or social media influencersDaily111018 600
5-6 days a week547 440
1-4 days a week111120 460
Monthly8916 740
Rarely242750 220
Never403870 680
Can not say100
User frequency: Instant messaging Daily6470130 200
5-6 days a week10916 740
1-4 days a week10814 880
Monthly447 440
Rarely335 580
Never9713 020
Can not say100
A paid Finnish newspaper is subscribed to my household (print or digital)Yes5969128 340
No403055 800
Can not say100
I tend to buy tabloidsYes9814 880
No8989165 540
Can not say123 720
A paid Finnish magazine is subscribed to my household (print or digital)Yes5057106 020
No494379 980
Can not say211 860
I tend to buy single copy magazinesYes182444 640
No8074137 640
Can not say223 720

Opettaja magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.