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Pirkka

The newly upgraded Pirkka magazine helps readers make smart decisions and the useful, inspiring content makes everyday life better, easier and more fun. Pirkka offers a commercially attractive media environment where current and interesting content as well as high-quality visuals support commercial messages.

Magazine's website: www.pirkka.fi

You're looking at rate card information for the year 2021. Switch to year 2022.

Advertisement sales

Advertisement sales Kesko Oyj
Contact person Armi Slotte
010 532 2276
armi.slotte@kesko.fi
Contact person Katja Virtanen
010 532 2974
katja.virtanen@kesko.fi

Contact info

Publisher A-lehdet Oy
Visiting address Risto Rytin tie 33
Helsinki
Phone 09 759 61
Vastaava päätoimittaja Paula Niemistö

Circulation or copies

Copies 800000
Issues per year 10

Readership

Readership 1 723 000
Total reach 1 773 000
How many times read 1.6
Minutes of reading 31 min
Sources NRS 2021

Timetable

Issue Publishing date Reservation Material Research number Additional info
1 - 2 13.01.2021 20.11.2020 07.12.2020
3 03.03.2021 13.01.2021 28.01.2021
4 31.03.2021 10.02.2021 25.02.2021
5 28.04.2021 08.03.2021 24.03.2021
6 - 7 02.06.2021 13.04.2021 27.04.2021
8 04.08.2021 15.06.2021 28.06.2021
9 01.09.2021 14.07.2021 30.07.2021
10 06.10.2021 18.08.2021 02.09.2021
11 03.11.2021 15.09.2021 30.09.2021
12 01.12.2021 13.10.2021 28.10.2021

Advertisement rates

1/1

Position: Not specified

Size including margin: 230 x 297 mm

4-colour price 13000 €

1/1

Position: Back cover

Size including margin: 230 x 297 mm

4-colour price 14230 €

Info about inserts

Technical data

Size mm 230 x 297 mm
Bleed mm 5 mm
Number of colums 4
Column width 45 mm
Printing process Offset
Binding Saddle-stitching

Printing house

Printer UPC Print - Finland , Vasa

 

Technical info / material

Ad material delivery https://ads.aikakausmedia.fi
Technical data Ilmoitusaineistot / Advertising materials: ads.aikakausmedia.fi Takakannen ilmoituksessa huomioitava osoitteen printtausta varten jätettävä koko lehden levyinen 30 mm korkea valkoinen tila Profiili: ISO Coated v2 300%. Ei erikseen embeddattuja profiileita. Konvertoi koko aineisto oikeaan ICC-profiiliin vasta PDF-export vaiheessa. Kokonaisvärimäärä tulee rajoittaa maksimissaan 300%. Mikäli kokonaisvärimäärä ylittää 300%, korjaamme aineiston automaattisesti

Readers: 1 723 000 / NRS 2021 Download magazine graphs (PDF)

Reader profile All 15+ % Pirkka
Readers %
Pirkka
Amount of readers
SexWomen51631 085 490
Men4937637 510
Age15-24 y13468 920
25-34 y149155 070
35-44 y1413223 990
45-54 y1417292 910
55-64 y1621361 830
65+ y2936620 280
Gender + ageFemale 15-29 years106103 380
Female 30-49 years1417292 910
Female 50+ years2840689 200
Male 15-29 years10234 460
Male 30-49 years149155 070
Male 50+ years2427465 210
Household positionLives at home with parents7234 460
Lives alone2724413 520
Lives with spouse3743740 890
Lives with spouse and children2326447 980
Single parent2351 690
Other3234 460
ProfessionTop Management4468 920
white-collar worker, higher-level1515258 450
White-collar worker1314241 220
Worker108137 840
Farmer1117 230
Other entrepreneur3351 690
Pensioner3140689 200
Student, pupil12586 150
Homewife, home dad1117 230
Unemployed3351 690
Other4468 920
No answer3234 460
EducationElementary school66103 380
Secondary school76103 380
Vocational2930516 900
High school1311189 530
University of Applied Sciences1817292 910
University2528482 440
Something else2234 460
Size of the household1 pers2824413 520
2 pers3945775 350
3 pers1413223 990
4 pers1211189 530
5+ pers76103 380
Household income (gross)Below 20 000 € /y139155 070
20 000 - 35 000 € /y2122379 060
35 001 - 50 000 € /y2021361 830
50 001 - 85 000 € /y2124413 520
85 001 - 100 000 € /y67120 610
Over 100 000 € /y67120 610
Don't want to tell67120 610
Can't say / No answer7351 690
Decision-maker in grocery purchasesYes94951 636 850
Don't know6468 920
Can not say100
HousingApartment3429499 670
Row house or semi-detached house1718310 140
Detached house4448827 040
Farm4468 920
Something else1117 230
Can not say000
Ownership of housingOwner-occupied residence74811 395 630
Rented residence2215258 450
Right of residence apartment2234 460
Something else1117 230
Can not say100
Cottage or holiday home in regular useYes4145775 350
No5854930 420
Can not say1117 230
Number of cars in householdOne car4648827 040
Two cars3032551 360
Three or more cars109155 070
No car1410172 300
Advertising ban at the door / mailboxYes2419327 370
No76801 378 400
Can not say100
lifecycleIn paid job, entrepreneur, freelancer, farmer5050861 500
Temporarily absent (= time off from work, care or study, maternity leave)1117 230
Retired3140689 200
Unemployed / laid off3351 690
Schoolboy or student12586 150
Housewife or father1117 230
In the military or performing civilian service000
Other1117 230
Don't want to say000
Can not say000
Participation in workplace procurement decisionsYes2324413 520
No2525430 750
Can't say / No answer5152895 960
Health services used in the householdPublic health services85871 499 010
Employer - funded health care services4947809 810
Private, self-funded healthcare services3842723 660
Private health insurance services2120344 600
No health care100
Can not say100
Type of municipality (7 class)Greater Helsinki1917292 910
Turku or Tampere87120 610
Oulu4468 920
70 000 - 150 000 inhabitants town1313223 990
Urban municipality2728482 440
Conurbation1617292 910
Countryside1314241 220
Pets in householdCat1716275 680
Dog2626447 980
Some other pet5468 920
No pets60611 051 030
Family with kidsYes3129499 670
No69711 223 330
Use of glasses or contact lensesYes68771 326 710
No3223396 290
How often different content is read
The frequency of reading: Print magazinesDaily1520344 600
5-6 days a week46103 380
1-4 days a week2834585 820
Monthly2525430 750
Rarely2114241 220
Never5117 230
Can not say000
The frequency of reading: Magazine content in digital formatDaily2021361 830
5-6 days a week5586 150
1-4 days a week1919327 370
Monthly1616275 680
Rarely2525430 750
Never1314241 220
Can not say1117 230
The frequency of reading: Print newspapers or afternoon papersDaily3444758 120
5-6 days a week56103 380
1-4 days a week2325430 750
Monthly1410172 300
Rarely1912206 760
Never5234 460
Can not say000
The frequency of reading: Newspaper or afternoon paper content in digital formatDaily5356964 880
5-6 days a week109155 070
1-4 days a week1715258 450
Monthly6586 150
Rarely99155 070
Never56103 380
Can not say000
The frequency of reading: Free and free delivery newspapersDaily67120 610
5-6 days a week56103 380
1-4 days a week4248827 040
Monthly1816275 680
Rarely2017292 910
Never8468 920
Can not say1117 230
The frequency of watching: Free online TV servicesDaily1718310 140
5-6 days a week1010172 300
1-4 days a week3132551 360
Monthly2019327 370
Rarely1514241 220
Never66103 380
Can not say1117 230
The frequency of watching: Pay TV and streaming servicesDaily1512206 760
5-6 days a week108137 840
1-4 days a week1918310 140
Monthly99155 070
Rarely1112206 760
Never3541706 430
Can not say1117 230
The frequency of watching: Programs of YLE (national proadcaster) TV channelsDaily4858999 340
5-6 days a week1011189 530
1-4 days a week1917292 910
Monthly117120 610
Rarely106103 380
Never3234 460
Can not say000
The frequency of watching: Programs of commercial TV channelsDaily3844758 120
5-6 days a week1314241 220
1-4 days a week2322379 060
Monthly97120 610
Rarely107120 610
Never76103 380
Can not say000
The frequency of listening: Programs of YLE (national proadcaster) radio-channelsDaily2429499 670
5-6 days a week78137 840
1-4 days a week1718310 140
Monthly1111189 530
Rarely2622379 060
Never1410172 300
Can not say1117 230
The frequency of listening: Programs of commercial radio channelsDaily1818310 140
5-6 days a week1010172 300
1-4 days a week2322379 060
Monthly1312206 760
Rarely2020344 600
Never1616275 680
Can not say1117 230
The frequency of listening: PodcastsDaily3234 460
5-6 days a week2117 230
1-4 days a week96103 380
Monthly1210172 300
Rarely2626447 980
Never4450861 500
Can not say4468 920
User frequency and following: Social mediaDaily5653913 190
5-6 days a week66103 380
1-4 days a week99155 070
Monthly3351 690
Rarely56103 380
Never1922379 060
Can not say0117 230
User frequency and following: Bloggers, YouTubers, or social media influencersDaily117120 610
5-6 days a week5468 920
1-4 days a week118137 840
Monthly88137 840
Rarely2426447 980
Never4046792 580
Can not say1117 230
User frequency: Instant messaging Daily64591 016 570
5-6 days a week1011189 530
1-4 days a week1012206 760
Monthly4468 920
Rarely3351 690
Never911189 530
Can not say1117 230
A paid Finnish newspaper is subscribed to my household (print or digital)Yes59671 154 410
No4033568 590
Can not say100
I tend to buy tabloidsYes912206 760
No89861 481 780
Can not say1234 460
A paid Finnish magazine is subscribed to my household (print or digital)Yes5057982 110
No4942723 660
Can not say2117 230
I tend to buy single copy magazinesYes1823396 290
No80751 292 250
Can not say2234 460

Pirkka magazine's reader profile / Source NRS 2021

FPPA, Aikakausmedia ADS Oy, publisher or magazine are not responsible are not responsible for the information being up-to-date, or any errors that lead to compensation claims.The right to changes is reserved. The information of copies is an estimate, which is not guaranted.